Shows
Marketers Shooting the ShitShooting the Shit with Haley Shane: Slaying the BoringIn this episode I got to go from the realm of "just Facebook friends" to "Friends IRL" (did I do that right???) with Haley Shane. I've been following Haley for a couple of years and it's been entertaining to watch from a distance. Turns out, it was even more fun to dig in with the Slayer of Boring Brands herself...She discusses her childhood, passion for video games, and how she discovered her love for design through Photoshop. Haley also talks about her experiences playing in bands and the moment she realized that design was her true...
2023-08-0839 minMarketers Shooting the ShitShooting the Shit with Tony Kindness: From the Country Club to Running a Large AgencyIn this episode I got to chop it up with my friend Tony Kindness. I've known Tony for 10+ years and it was still awesome to sit and learn more about him.Tony shares his journey in marketing, highlighting the importance of problem-solving, collaboration, and staying updated with the latest trends and technologies. He emphasizes the need to adapt and work alongside technology to stay competitive in the evolving marketing world.Key Takeaways
Tony and his friend launched a city guide for Philadelphia, which evolved into a boutique agency offering website development and marketing services.
...
2023-08-0237 minMarketers Shooting the ShitShooting the Shit with Alex Garashchenko: Sippin' Spirits and Discussing Fine DetailsIn this episode I got the chance to sit down and sip some fine spirits (ok... that's a fancy way of saying we drank whiskey) with my good friend Alex .Alex is founder of Doodle Applications, and we discuss his passion for spirits, his upbringing, and his journey as an entrepreneur. From his childhood in Ukraine to the birth of his company, Alex reflects on the importance of details in his work and the evolution of his neighborhood.Key Points:The willingness to take risks and adaptability inherited from his parents' decision to...
2023-07-2653 minMarketers Shooting the ShitShooting the Shit with Jason Falls: Marketing is just Good IdeasIn this episode, I dig deep with a marketing industry legend, Jason Falls. We cracked open some bourbon and went through Jason's story... From his young days to college days to his time as a Sports and PR Professional all the way up to his work in Influence Marketing. Jason is a renowned speaker, author, and is also the executive producer over at the Marketing Podcast Network (the home of this very show.)I've loved every conversation I've ever had with Jason and this one was no exception. I hope you enjoy it too!More...
2023-05-2554 minMarketers Shooting the ShitShooting the Shit with Seth Goldstein: Sell what you care about.In this episode of Marketers Shooting the Shit, Shawn and his guest (and good friend) Seth Goldstein discuss the evolution of marketing from a skill to a profession, the importance of community in marketing, and the impact of third-party cookies. They also discuss Seth's journey from selling container boxes and digital cameras to founding his own digital marketing agency, his experience with his parents, and his experience with the digital transition. Seth shares his insight into what it takes to be a successful marketer and how life has shaped his career.Some of the awesome shit we...
2023-04-1858 minMarketers Shooting the ShitShooting the Shit with Brian Griffiths: Owning your Market PositionI had a lot of fun catching up and chatting with Brian Griffiths of B-Strong Marketing.We discussed a wide variety of topics but there was a nice chunk about the importance of building a brand and owning who you are in your market.To learn more about Brian and to connect:https://www.linkedin.com/in/briandgriffiths/https://bstrongmarketing.com/https://www.alignable.com/hatfield-pa/bstrong-marketingTo learn more about Shawn Swaim:https://www.shawntheseogeek.com/ Learn more about your...
2023-01-3056 minMarketers Shooting the ShitEmpathy and Confidence with Drewbie WilsonMy guest for this episode is none other than my good friend, Drewbie Wilson.Drewbie is the VP over at Break Free Academy/Apex. Not only is his story absolutely incredible, but Drewbie is a wealth of marketing and sales knowledge.Without giving too much away... Drewbie's start was a little rocky and unguided. By realizing that there was a bit more to life than the path he was on, he turned his life around, lost a ton of weight and has really made a great life for himself.I'm proud to call...
2023-01-1253 minMarketers Shooting the ShitTRAILER: Marketers Shooting the Shit.What is this podcast gonna be about? Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-01-1102 min
Music City AudibleTitans 53-man roster reactionJustin Melo and Justin Graver are back to react to the Titans initial 53-man roster!This episode, we go top to bottom through the entire 53-man roster, discussing the obvious names, the surprising cuts, and noteworthy players who made the team, covering roles and what could happen with the practice squad and waiver claims over the next few days.The initial 53-man roster as of Tuesday evening:QB (2) – Ryan Tannehill, Malik WillisRB (5) – Derrick Henry, Dontrell Hilliard, Hassan Haskins, Julius Chestnut, Tory CarterWR (5) – Robert Woods, Nick Westbrook-Ikhine, Treylon Burks, Racey...
2022-08-311h 10
Well Optimized: An SEO PodcastWhat to do if you get a Negative ReviewUnfortunately, Negative Reviews are a reality since anyone can say anything about any business online.In this episode, I cover what to do if you have unfortunately gotten a negative review. Tune in and let us know if you need anything!For more information visit: https://www.shawntheseogeek.com
2022-02-0713 minWell Optimized: An SEO PodcastWhy you're not selling as much as you should online.In this semi-short episode, Shawn the SEO Geek breaks down the psychology of what happens "before the sale" and how most businesses set themselves up for failure with their marketing. Here you'll learn how to set yourself up for success whether you're selling a product or a service and how to compete against larger competitors.For more information, visit:https://www.shawntheseogeek.com
2022-01-3108 min
Hard to MarketHow Podcasting Can Help Business Development with Shawn SwaimShawn Swaim has been working in SEO for over 10 years and found his own consulting firm Shawn Swaim Consulting in 2016.Since then he’s been helping ecommerce businesses get more qualified traffic, eliminate conversion dissonance, increase conversion rates, and build a follow up sales funnel to increase revenue with a process called Reverse SEO. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap:How Shawn went from hacking websites to starting his own SEO consultancy company.The type of clients Shawn works with...
2022-01-1729 min
Stories Inside the Man CaveEpisode 106 with Greg SwaimSend us a textEpisode 106 with Greg Swaim of SWAIMVILLESwaim is a native of basketball hungry Indiana, living in Oklahoma.He was once a roommate of current Texas Men's Basketball head coach, Chris Beard at a camp for 3 nights.Swaim is a scouting nut with one primary motivation, finding opportunities for high school basketball talents to play college basketball.On the side, Swaim operates his own media platforms as well.He offered his take on the possibility that OU and Texas may not be leaving the...
2021-12-2356 min
Well Optimized: An SEO PodcastSEO isn’t complicated until you make it complicated.If you really look at successful SEO programs, they’re pretty simple. It’s not until we add stuff we don’t need that they become complicated. In this episode, we dig into how things get out of hand and how to make them simple again for our SEO.
2021-12-0811 minWell Optimized: An SEO Podcast5 SEO Predictions for 2022In this episode, Shawn the SEO Geek breaks down his 5 top predictions for SEO in 2022. Every year, Google takes new steps to deliver the best results for their users. This means SEO must evolve with it!Tune in for 5 items to be on your radar if you want to win in SEO this year.For more information, visit https://www.shawntheseogeek.com
2021-11-2910 min
Entrepreneur's EnigmaShawn Swaim The SEO Geek On What It's Like Being An SEO EntrepreneurShawn Swaim is the SEO Geek. He eats, sleeps, breaths Search Engine Optimization. He has worked at a variety of companies, both big and small. But he's found that being an entrepreneur suits him best. Find Shawn Online: Website: ShawnTheSEOGeek.com LinkedIn: /in/shawnswaim/ Facebook: ShawnJSwaim If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show. Also if you’re getting value from the show and want to buy me a coffee, go to the show not...
2021-10-1918 minWell Optimized: An SEO PodcastIs SEO a Wheel or A Widget?Story about adding something to gas when I should have just changed the oil.SEO is often treated like an accessory you bolt onto your car. The reality is, it’s more like the wheels.More specifically, the Axels. They hold the wheels on if done right.In this episode, I dive into these 5 SEO tactics that not only get a website ranked, but also grow a business. Better user experience - Google’s core updates have had an emphasis on site speed Higher conversion rates - when users are feeling bett...
2021-07-1315 min
The Kyle Heimann ShowSaint Golf – Megan SwaimPar 4?
In this podcast:
Megan Swaim plays a game of Saint Golf. Learn about some saints and how to be a better parent.
https://www.catholicmom.com
https://catholicsprouts.com
Show Notes: https://www.kyleheimann.com/show935
More "Catholic Games" episodes: https://www.kyleheimann.com/category/games
Subscribe to the DAILY Podcast:
Apple Podcasts | Android Podcast | Other Android Apps | SoundCloud | Stitcher | RSS | Spotify
Subscribe to "Catholic Games"
Apple Podcasts | Google Podcast | Other Android Apps | Stitcher | RSS | Spotify
follow us on social media:
Facebook, Twitter, Instagram, YouTube
@KyleHeimannShow
Facebook, Twitter, Instagram, YouTube
@KyleHeimann
-This show is a production of Redeemer Radio
-Cust...
2020-10-1618 minThe Kyle Heimann ShowSaint Golf – Megan SwaimPar 4?
In this podcast:
Megan Swaim plays a game of Saint Golf. Learn about some saints and how to be a better parent.
https://www.catholicmom.com
https://catholicsprouts.com
Show Notes: https://www.kyleheimann.com/show935
More "Catholic Games" episodes: https://www.kyleheimann.com/category/games
Subscribe to the DAILY Podcast:
Apple Podcasts | Android Podcast | Other Android Apps | SoundCloud | Stitcher | RSS | Spotify
Subscribe to "Catholic Games"
Apple Podcasts | Google Podcast | Other Android Apps | Stitcher | RSS | Spotify
follow us on social media:
Facebook, Twitter, Instagram, YouTube
@KyleHeimannShow
Facebook, Twitter, Instagram, YouTube
@KyleHeimann
-This show is a production of Redeemer Radio
-Cust...
2020-10-1618 min
Digital Marketing DiveEpisode 32 - Season Finale - So Long Shawn and Thanks For All The FishHey Everyone! Welcome to the last episode of Season 1 of the Digital Marketing Dive. I’m Seth Goldstein, from Goldstein Media, with me, for the last time before he moves on to greener pastures is the KING OF THE INTERNET himself, Shawn Swaim of Shawn Swaim Consulting.Shawn, we're going to miss you buddy, but we're happy you're so busy. You'll come back and visit we hope. Pretty please a cherry on top!Today is a special episode. This is when we pass the co-host baton to Nicole Hallberg, aka Nicky. Nicole is a content ma...
2020-04-0643 minDigital Marketing DiveEpisode 31 - How To Write Social Media Posts That Don't SuckHey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.This week we’re talking about how to write social media posts that don't suck.
First, stop trying to sell shit
Second, think about what your potential customer actually WANTS
Hint: It’s not some kind of deal/coupon/special
Finally, create content that’s VALUABLE to them.
What’s truly “valuable?”
Entertaining (make someone laugh)
Educational (make some...
2020-03-2325 minDigital Marketing DiveEpisode 30 - BLOOD, DEATH, DESTRUCTION AND OTHER ACTION MOVIE THEMESHey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.It’s our 30th episode. We made it! Let’s see if we can come up with 30 more!This week we’re talking about how to recover your SEO after Google goes crazy with the algorithm updates.We wanted to make this episode because of some new stats that have come out about SEO… In...
2020-03-0930 minDigital Marketing DiveDMD 29 Reputation Mangement Advice From A Scam ArtistHey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.This week we’re talking about reputation management.
Remove the emotion from the situation
Reply using facts, nothing else.
Don’t offer some kind of compensation/free meal/etc.
This week we’re doing our favorite Internet finds:Shawn: CameoSeth: Insights On TechWell that was fun. As always p...
2020-02-2429 minDigital Marketing DiveEpisode 28 - How to be Creepy and Get More CustomersHey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.This week we’re talking about being a total creep.What we mean by that is getting so in tune with your audience that they feel like you’re speaking directly to them.
Speaking their language. Use the words that they use, not industry jargon.
Understand their challenge. Put yourself in their shoes. Don’t sell y...
2020-02-1721 minDigital Marketing DiveEpisode 27 - Google Analytics for Small Businesses (Rant Included)Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.This week we’re talking about practical Google Analytics for Small Businesses.
Before you dive in, understand there is a TON of data in there and it can be overwhelming. The purpose of this episode is to narrow down the data you look at so that you can make better informed decisions without wanting to pull your...
2020-02-0325 minDigital Marketing DiveEpisode 26 - To Use Sharing Pods Or NotHey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the SEO Geek and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.We have a great episode for you today, even though it’s just us.Topic: How make sure your content get seen and engaged with on Social Media.
Start up a sharing pod on LinkedIn
Take specific people in photos on IG
Start up a Facebook Group with trusted partners to share out your latest post...
2020-01-2023 minDigital Marketing DiveEpisode 25 - New Years EditionHey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.This week we’re talking about setting your digital marketing goals for the new year.How do you plan on making 2020 rock for your business online?What channels should everyone pay attention to in 2020?
Depend less on Facebook
Instagram
LinkedIn (if appropriate)
Setting up a content calendarDigitalMarketingDive.com/calendarFi...
2020-01-0629 minDigital Marketing DiveEpisode 24 - Tomas Keenan - Unf*ck Your BusinessHey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.We have a great episode for you today, and it’s going to be a bit different than previous episodes because we’ll likely talk very little about Digital Marketing. Tom Keenan is the founder and CEO of Top Class Installations, New York’s top installer of fleet GPS systems, camera systems, and more. Tom also recently wrote the...
2019-12-2342 minDigital Marketing DiveEpisode 23 - Looking BEYOND What You "Know"Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the SEO Geek and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.We have a great episode for you today, even though it’s just us.Topic: Looking BEYOND what you “know”. (The idea would be to think beyond what you’ve been doing, there are a lot of places where people hang out online. For example, huge opportunity is YouTube. Great demographics and people with $$$$ hanging out on there f...
2019-12-0925 minDigital Marketing DiveEpisode 22 - Is higher education a waste of time if you’re going into digital marketing, social media, SEO, Web design?Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the SEO Geek and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.We have a great episode for you today, even though it’s just us.Topic: Is higher education a waste of time if you’re going into digital marketing, social media, SEO, Web design?LinkedIn and social media guy Jordan Paris announced on LinkedIn last week he’s doing a TEDx in the spring about how...
2019-11-2535 minDigital Marketing DiveSpecial Episode 21 1/2 Buy My Shit - When and How To Pitch On Social MediaHey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the SEO Geek and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.We have a great episode for you today, even though it’s just us.Topic: Buy My Sh*t… when is the appropriate time to “pitch” online?Why do people think it’s ok to jump right into the pitch?
How to position an offer on social media
How to position an offer in search en...
2019-11-0624 minDigital Marketing DiveEpisode 21 - What The Heck Is Apple Tree Content?This episode is brought to you by Stacks Co. the co-working space where both Seth and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.Okay on to the show...Hey Everyone! Welcome to an...
2019-11-0423 minWell Optimized: An SEO PodcastEPISODE 16: Getting your first backlinkWelcome to this episode of the 1 Minute SEO Podcast. Today, we talk about Link Building and how to get links!Tune in, learn, and implement.This episode, like all others, is brought to you by my new course, SEO: Beginner to Pro.
2019-11-0102 minWell Optimized: An SEO PodcastEPISODE 15: The Tracking EpisodeWelcome Back! Today's episode is all about getting started with tracking your results & looking at user behavior.Tune in, learn, and implement!This episode is brought to you by SEO: Beginner to Pro.
2019-10-3102 minWell Optimized: An SEO PodcastEPISODE 14: From Maps to ContentToday, we start implementing the strategy! Now that we know what keywords we want to target, it's time to create SEO friendly content to support it!Tune in, learn, and implement!This episode is brought to you by the brand new course, SEO: Beginner to Pro.
2019-10-3002 minWell Optimized: An SEO PodcastEPISODE 13: Creating a Keyword MapNow that we've done keyword research, we want to be strategic about where we target those keywords. Tune in, learn, and implement!This episode is brought to you by my brand new course, SEO: Beginner to Pro. The launch is on November 1, but you can act now for an early access discount.
2019-10-2902 minWell Optimized: An SEO PodcastEPISODE 12: The REBIRTH & A New BeginningWelcome back to the 1 Minute SEO Podcast!We return with the start of a new series. Here, we will go through the SEO process, front to back, in about 2-3 minutes each day over the next 5 days.If you want to learn more, check out ShawnTheSEOGeek.com
2019-10-2802 minDigital Marketing DiveEpisode 20 - Why Digital Marketing is a marathon, not a sprint (and how to win)This episode is brought to you by Stacks Co. the co-working space where both Seth and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.Okay on to the show...Hey Everyone! Welcome to an...
2019-10-2119 minDigital Marketing DiveEpisode 19.2 - Sean Boyce Talks Product Marketing, Strategy, and DevelopmentThis episode is brought to you by Stacks Co. the co-working space where both Seth and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.Okay on to the show...Hey Everyone! Welcome to an...
2019-10-1430 minDigital Marketing DiveEpisode 19 - How You Talk To People Online MattersThis episode is brought to you by Stacks Co. the co-working space where both Seth and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.Okay on to the show...Hey Everyone! Welcome to an...
2019-10-0726 minDigital Marketing DiveSpecial Episode 18.2 - A Conversation with Brian SolisThis episode is brought to you by Stacks Co. the co-working space where both Seth and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.Okay on to the show...Hey Everyone! Welcome to an...
2019-10-0225 minDigital Marketing DiveEpisode 18 - Getting Meta on PodcastsThis episode is brought to you by Stacks Co. the co-working space where both Seth and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.Okay on to the show...Hey Everyone! Welcome to an...
2019-09-2328 minDigital Marketing DiveSpecial Edition Episode 17.2 - Interview with Ted RubinThis episode is brought to you by Stacks Co. the co-working space where both Seth and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.Okay on to the show...Hey Everyone! Welcome to an...
2019-09-1853 minDigital Marketing DiveEpisode 17 - Building Apps with Alex GarashchenkoThis episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.Okay on to the show...Hey Everyone! Welcome to an...
2019-09-0832 minWell Optimized: An SEO PodcastEPISODE 11: Wiki WikiEver hear of the Wikipedia Strategy? Ever wonder why Wikipedia ranks for EVERY KEYWORD? I dive through why in this episode. Want to learn more?For other resources including the 20/180 Principle, visit ShawnTheSEOgeek.com
2019-08-2702 minWell Optimized: An SEO PodcastEpisode 10: Cahn-TentSome say it's king. Some swear by it. Most in ecommerce? Ignore it... Find out how to get the most out of your website's content for SEO in this episode.Want to learn more?For other resources including the 20/180 Principle, visit ShawnTheSEOgeek.com
2019-08-2602 minDigital Marketing DiveEpisode 16 - Free Is NEVER FreeThis episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.Okay on to the show...Hey Everyone! Welcome to an...
2019-08-2620 minWell Optimized: An SEO PodcastEPISODE 9: The Big Difference...A Question I get asked regularly is "What is the biggest difference between eCommerce SEO and 'Regular' SEO?" So, I done into that in this episode.Want to learn more?For other resources including the 20/180 Principle, visit ShawnTheSEOgeek.com
2019-08-2301 minWell Optimized: An SEO PodcastEPISODE 8: The BEST SEO tool on the planetCrawlers, Scanners, Plugins, Widgets and Beyond are what so many SEO Consultants focus on. But, there's one (free) tool that is often overlooked but also has the biggest impact on profit. Want to learn more?For other resources including the 20/180 Principle, visit ShawnTheSEOgeek.com
2019-08-2201 minWell Optimized: An SEO PodcastEPISODE 7: All About The StructureStructured Data has been a hot topic in technical SEO for some time. But what the heck is it? This episode dives shallow (not deep) into it. Want to learn more?For other resources including the 20/180 Principle, visit ShawnTheSEOgeek.com
2019-08-2102 minWell Optimized: An SEO PodcastEPISODE 6: Mobile FriendlinessGoogle's Mobile First Index is alive and well. So, what can we do to make sure our sites are as "Mobile Friendly" as possible?Want to learn more?For other resources including the 20/180 Principle, visit ShawnTheSEOgeek.com
2019-08-2002 minDigital Marketing DiveEpisode 15 - What Goes Into Making A Great WebsiteThis episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.Okay on to the show...Hey Everyone! Welcome to an...
2019-08-1922 minWell Optimized: An SEO PodcastEPISODE 5: Before anything... IntentThere's a HUGE difference between Keyword Research and Keyword Research with intent.Want to learn more including how to get your own copy of the 20/180 Principle?Visit: ShawnTheSEOgeek.com
2019-08-1902 minWell Optimized: An SEO PodcastEPISODE 4: The most controversial SEO Topic...What are the links that you should be focusing on? Want to learn more including how to get your own copy of the 20/180 Principle?Visit: ShawnTheSEOgeek.com
2019-08-1602 minWell Optimized: An SEO PodcastEPISODE 3: Blogging for SEOWe all know blogging is important. But, how do you use it to maximize your SEO? Want to learn more including how to get your own copy of the 20/180 Principle?Visit: ShawnTheSEOgeek.com
2019-08-1501 minWell Optimized: An SEO PodcastEPISODE 2: The Most Important SEO ElementThis one tactic, when executed correctly, has helped my clients see more rapid growth than any other tactic. Want to learn more including how to get your own copy of the 20/180 Principle?Visit: ShawnTheSEOgeek.com
2019-08-1402 min
Well Optimized: An SEO PodcastEPISODE 1: All about ConsistencyMany People think that SEO is about a mountain of things that have to be done once. I disagree. Consistently improving your website over time will do way more in the longrun than putting it off. Want to learn more?For other resources including the 20/180 Principle, visit ShawnTheSEOgeek.com
2019-08-1301 minDigital Marketing DiveEpisode 14 - Funnels, Funnels, and More Funnel FunThis episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.Okay on to the show...Hey Everyone! Welcome to an...
2019-08-0523 minDigital Marketing DiveEpisode 13 - Mobile vs. DesktopThis episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.Okay on to the show...Hey Everyone! Welcome to an...
2019-07-2227 minDigital Marketing DiveEpisode 12 - Domains and Your BusinessThis episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.Okay on to the show...Hey Everyone! Welcome to an...
2019-07-0815 minDigital Marketing DiveEpisode 11 - Voice SearchThis episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.Okay on to the show...Hey Everyone! Welcome to an...
2019-06-2424 minDigital Marketing DiveSpecial Episode - 10.2 - Jonathan Mercer of Stacks Co. Talking About Community Online And OffThis episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.Okay on to the show...Hey Everyone! Welcome to an...
2019-06-1938 minDigital Marketing DiveEpisode 10 - JargonHey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.We have a great episode for you today. Episode 10! Today we’re going to talk about jargon in the various marketing disciplines and why you should try to avoid it when talking to clients.Some examples…SEO Jargon:
SERP
Backlink
Algorithm
Black Hat/White Hat/Grey Hat
Social Jargon
Hashtag
Edgerank
Retargeting
General
AI
B...
2019-06-1020 minDigital Marketing DiveEpisode 9 - Reddit... A Hidden Gem or a Waste of TimeHey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.We have a great episode for you today.Today we’re going to talk about Reddit → Hidden Gem or Waste of Time
Some consider it the front page of the Internet
If you’re not careful, like the Internet, you can get sucked down a rather scary rabbit hole.
Is this a good place for a brand to interact
Always read the...
2019-05-2719 minDigital Marketing DiveEpisode 8 - Facebook and Instagram For Your BusinessHey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.We have a great episode for you today.Today we’re going to talk about using Facebook and Instagram for your business.
Business Page vs. Personal Page used for Business
Reach is a major concern: Facebook put up a lot of roadblocks for organic reach for business pages. (Promoting paying for ads… hoooowwww convenient…)
Boosting posts
“Boost” vs. A Straight Up Ad
Likely...
2019-05-0317 minDigital Marketing DiveEpisode 7 - E-Commerce and SEOHey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.We have a great episode for you today.Today we’re going to talk about a topic that is near and dear to his royal highness’ heart... E-Commerce and SEO.
What makes E-Commerce and SEO a different beast than regular optimization of a non-commerce site?
Three words…
Tech-
Ni-
Cal
Crawlability, Canonicalization, Pagination, etc.
Optimize Your Meta Titles, Descriptions, and H1’s
All...
2019-04-2933 minDigital Marketing DiveEpisode 6 - Local SEO and Reputation ManagementHey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.We have a great episode for you today.Today we’re going to talk about Local SEO and Reputation Management, how they relate and why each one is important.
Local SEO Importance
According to Google, 46% of searches now have a ‘local intent’.
“Near Me” searches
Using Google My Business and Bing Places to boost your business in the SERPs
Different features on...
2019-04-1520 minDigital Marketing DiveEpisode 5 - Feedback Is A Good ThingHey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.We have a great episode for you today.
Why feedback is a good thing not a bad thing and you should encourage your customers to leave you reviews.
Feedback, both good and bad can help you improve your offerings for the better
Some ways to get feedback before your clients go public
Surveys
Google Forms
LimeSurvey
Survey Monkey
Make the surveys quick an...
2019-04-0122 minDigital Marketing DiveEpisode 4 - Why Is My SEO Not Working?Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn, of Shawn Swaim Consulting.We have a great episode for you today.Topic: Why your site and SEO campaign isn’t working (reference: https://searchenginewatch.com/2019/02/25/ten-reasons-seo-campaign-not-working/)Why SEO and Digital Marketing isn’t something you necessarily want to offshore and do on the cheapWell that was fun. As always please give us a review in the podcast directory of your ch...
2019-03-1829 minDigital Marketing DiveEpisode 3 - The ROI of Digital Marketing (Long term vs. Immediate)Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.We have a great episode for you today.
The ROI of Digital Marketing (Long term vs. Immediate)
Different types of Digital Marketing have different types of metrics to track
SEO
PPC
Email
Social Media
What KPI’s to look for
“Vanity” and Cold hard results
“Follows” vs. Leads
“You can’t cash Facebook likes” - Frank Kern
Setting expectations
Giving efforts enough time to generate r...
2019-03-0423 minDigital Marketing DiveEpisode 2 - Common Small Biz mistakes in Web Design, SEO, Social Media, etc.Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.We have a great episode for you today. TOPIC: Common Small Biz mistakes in Web Design, SEO, Social Media, etc.
Build a Website and people will automagically find you and start coming to your site. (Assuming that because you “exist” and think people *should* just find you because of that is ignorance.) Building on WordPress, though a great first step to getti...
2019-02-2221 minDigital Marketing DiveEpisode 1 - You Have To Start At The StartWelcome to the first "Real" episode of the Digital Marketing Dive podcast with Seth Goldstein of Goldstein Media and Shawn Swaim of Shawn Swaim Consulting. Recorded live from Stacks Co. Workspace in Historic Doylestown, PA. WARNING: This episode is a bit off the cuff and rough around the edges. But bare with us as we iron out the kinks. Learn more about your ad choices. Visit megaphone.fm/adchoices
2019-02-0222 min
The Kyle Heimann ShowPodcast 115 – Jimmy Akin Apologetics – Flavor of the Week Fr Royce Gregerson Pt 1 – Megan Swaim AdventIn this podcast:
Catholic Answers Apologist, Jimmy Akin has a book that could be part of your daily routine to be able to explain the faith.
jimmyakin.com
catholic.com
Buy on Amazon: http://amzn.to/2gCfeZm
We begin a 4 part Flavor of the Week with Fr. Royce Gregerson as we enjoy 4 kinds of bacon and learn about his discernment
fathergregerson.com
And Megan Swaim has some suggestions on adventing with children. I’ll be taking notes!
catholicmom.com/author/mswaim
Other Things From the Show (not in the podcast):
Evangelization Challenge: Look up an answer to a question that you...
2016-12-0500 min