Shows
Digital HospitalityAre You Struggling To Make Content?Shawn Walchef shares why creating content is no longer optional for entrepreneurs and operators who want to grow their business. He explains how visibility drives opportunity, why waiting for the perfect moment holds leaders back, and how anyone can start with simple tools like a smartphone. Walchef encourages leaders to build in public, embrace discomfort, and use repetition to strengthen their message.Interview Takeaways:
Content Creates Visibility, and Visibility Drives Opportunity – If you are not creating content, you are invisible. Sharing your story online helps people discover your business, builds trust, and creates opportunities with customers, partners, in...
2026-02-2506 minDigital HospitalityLeadership LessonsShawn Walchef shares the four leadership lessons he learned the hard way after nearly losing his restaurant and building a media company from zero revenue to millions in sales. He explains why storytelling drives vision, how calm creates speed, why curiosity matters more than skill, and why asking for help is a true leadership strength. This episode explores practical insights on building teams, making decisions, and leading with clarity, resilience, and purpose in business.Interview Takeaways:
Storytelling drives leadership — Leaders must clearly communicate vision to align teams, build trust, and inspire action across customers, employees, and partners.
Ca...
2026-02-1805 minDigital HospitalityHow Big Brands Should Work With B2B CreatorsShawn Walchef breaks down how brands should approach partnerships with business creators in the B2B economy. He explains why working directly with operators beats agency-managed scripts, why follower count matters less than decision-maker density, and why measuring likes misses the real impact. The conversation reframes influencer marketing for serious brands, showing how long-term relationships, consistent storytelling, and trust inside the right rooms drive meaningful business results.Interview Takeaways:
Direct Beats Delegated – The strongest brand partnerships happen when companies work directly with business creators, not through restrictive agency scripts. Trusting operators to tell their own stories creates de...
2026-02-1106 minDigital HospitalityHow You Can Boost Your Business Revenue with Public Speaking!Public speaking does not generate revenue by selling from the stage. It generates revenue by building belief. Shawn Walchef breaks down why pitching kills trust, why stories outperform sales decks, and how serving an audience creates leverage long after the room clears. From stage theory to the courage required to start small and stay consistent, this piece reframes public speaking as a long game built on connection, repetition, and earning trust over time.Interview Takeaways:
Service Creates Revenue – Public speaking works when the goal is connection, not conversion. Stories and lessons build trust. Trust turns in...
2026-02-0404 minDigital HospitalityThe Personal Tech Stack That Built a Media CompanyShawn Walchef f did not build a media company by buying better cameras. He built it by learning how to use the tools already in his hands. For him, the smartphone became a studio, the camera became a business engine, and publishing became a daily habit instead of a marketing tactic. Over time, documenting replaced waiting, and consistency replaced perfection. Now, artificial intelligence has become the next force multiplier, removing bottlenecks and accelerating everything from analysis to content. The lesson is simple: technology is not the strategy, but in the right hands, it becomes the leverage that compounds growth.
2026-01-2808 minDigital HospitalityThe Day Sam The Cooking Guy Changed My BusinessShawn Walchef’s relationship with Sam The Cooking Guy reveals how mentorship, authenticity, and proximity shape modern influence. Built through real conversations and shared experiences, their connection highlights why being yourself scales further than performing, why relationships matter more than platforms, and why today’s most durable restaurant brands and media companies grow from trust, consistency, and showing up long before the spotlight arrives.Interview Takeaways:
Authenticity Scales When It’s Lived – Shawn Walchef’s growth as an operator and media founder was shaped by the decision to be the same person on and off camera. Le...
2026-01-2006 minDigital Hospitality5 Powerful Secrets From Interviewing Top Hospitality CEOSShawn Walchef’s journey building restaurants and media reveals a deeper lesson about how modern leaders grow influence. After years of showing up, asking bigger questions, and learning in public, he began to see the patterns that separate short-term wins from long-term impact. This piece explores why consistency beats breakthroughs, why visibility creates leverage, and why today’s most effective founders are not just building companies, but building their own media.Interview Takeaways:
Consistency Beats Breakthroughs – The most meaningful opportunities in Walchef’s career came from years of showing up, not single moments of success. Relation...
2026-01-1409 minDigital HospitalityWhy I Built A Media Production Team (Before I Could Afford It)Shawn Walchef shares why investing in an on-ground media team was the turning point in transforming his content into a profitable media business. After years of producing with no revenue, Walchef explains how in-person production elevated credibility, strengthened guest relationships, and unlocked sponsorship opportunities that virtual content could not. From early financial risk to scaling seven figures in brand deals, this episode breaks down why presence matters, how to reverse engineer production costs, and why momentum attracts money. It is a practical look at how creators evolve into media companies by committing before it feels comfortable.Interview...
2026-01-0106 minDigital HospitalityWhy You Should Go To ConferencesShawn Walchef explains why leaving your business to attend trade shows and conferences is one of the most overlooked growth strategies in hospitality. Drawing from seventeen years of experience, he shares how showing up in person leads to stronger relationships, better content, faster learning, and real business opportunities. From B2B networking and proximity to industry leaders to securing six-figure brand deals simply by being in the room, Walchef reframes conferences as leverage rather than expenses. Growth accelerates when operators step away from daily operations, invest in learning, and put themselves in environments where decisions, partnerships, and momentum are...
2025-12-2507 minDigital HospitalityWatch This Before You Name Your RestaurantNaming a restaurant feels personal, but it is one of the most strategic decisions an operator will ever make. In this episode, Shawn Walchef walks through the five names behind what is now Cali Barbecue, sharing the lessons learned from each iteration. From overly descriptive titles to names that created confusion, Walchef explains how memorability, clarity, and consistency ultimately won.Interview Takeaways:
Make It Easy to Remember – A restaurant name only works if customers can say it, spell it, and share it without effort. The simpler the name, the faster it travels through word of mo...
2025-12-1806 minDigital HospitalityPersistence in Business: Our Media Company Took 5 Years To Make Profits! Why Didn’t We Quit?Shawn Walchef spent five years building a media company that made zero dollars while running a restaurant business at the same time. Quitting would have been reasonable. He did not. This story breaks down why consistency, repetition, and belief mattered more than early results. From recording podcasts above a butcher shop to publishing one hundred episodes with almost no audience, Walchef explains how skills, trust, and relationships compound quietly.Interview Takeaways:
Start Before There Is Proof – The hardest phase is the invisible one. Publishing for years with no revenue, no audience, and no validation builds th...
2025-12-1507 minDigital HospitalityHow To Get Celebrities On Your Podcasthas spent years building two things at the same time: a restaurant business and a media brand strong enough to attract the people most podcasters only dream about. Today, his guest list includes Shaquille O’Neal, Dana White, John Taffer and Chef Robert Irvine. None of it came from luck. It came from consistency, community, and the willingness to publish long before anyone was watching.
Shawn Walchef has learned that getting celebrities onto your podcast has nothing to do with luck and everything to do with consistency, community, and proving you can show up long enough to ma...
2025-12-0310 min
Digital HospitalityInside the Lessons Shawn Walchef Learned at Toast HQShawn Walchef shares the biggest lessons he has learned serving on the Toast Customer Advisory Board. From seeing how deeply Toast invests in customer success to understanding the power of real feedback loops, Walchef explains why every operator benefits from joining a larger community. He also reflects on how peers, storytelling, and brand advocacy helped shape his restaurant and media business. For Walchef, progress accelerates when operators learn together and choose to get involved.
Interview Takeaways:
Customer Success Starts with Listening – Toast’s advisory board shows how real operators shape better products. Bringing users into the room creates deci...
2025-11-2807 minDigital HospitalityInside the Lessons Shawn Walchef Learned at Toast HQShawn Walchef shares the biggest lessons he has learned serving on the Toast Customer Advisory Board. From seeing how deeply Toast invests in customer success to understanding the power of real feedback loops, Walchef explains why every operator benefits from joining a larger community. He also reflects on how peers, storytelling, and brand advocacy helped shape his restaurant and media business. For Walchef, progress accelerates when operators learn together and choose to get involved.Interview Takeaways:
Customer Success Starts with Listening – Toast’s advisory board shows how real operators shape better products. Bringing users into the...
2025-11-2807 minDigital Hospitality10X Your Media Output Immediately! 3 Time Saving Steps for Business OwnersShawn Walchef explains some core concepts that will allow you to 10X Your Media Output Right Now! Shawn Walchef is the owner of Cali BBQ Media and a leading voice in the restaurant and hospitality industry. He’s built a successful BBQ brand by embracing "Digital Hospitality"—helping restaurant owners think like media companies to stay relevant in the modern age. As the host of the Restaurant Influencers podcast, Shawn interviews top industry leaders, sharing insights on branding, technology, and the future of hospitality. He speaks at major events like the National Restaurant Association Show and International Pizza Expo, teac...
2025-11-2008 minDigital HospitalityThe Michael Jordan Rule for Discipline with David MeltzerIn this latest Coaching Call with entrepreneur, podcast host, and mentor David Meltzer, host Shawn Walchef explores how motivation, inspiration, and consistency shape lasting success. From Meltzer’s “Stage Theory” and his advice to “be the show, not the commercial,” to lessons on discipline, accessibility, and the power of storytelling, this episode blends wisdom with real-world examples. Meltzer shares why he wakes up at 4 a.m., how he stays inspired, and what he calls the “Middle Reliever Mindset,” reminding us that greatness comes from showing up, serving others, and staying true to the mission that drives you.
2025-11-1319 minDigital HospitalityMaaS Media as a Service The HOT New Business ModelShawn Walchef, founder of Cali BBQ Media, is redefining how businesses grow through storytelling with a model he calls Media as a Service (MaaS). Inspired by SaaS, MaaS helps creators and companies build recurring revenue through long-term content partnerships instead of one-off deals. Walchef’s approach centers on human-to-human storytelling, consistent media systems, and the courage to start before it’s perfect. By producing authentic content that highlights real people, brands build trust and community. His message to creators and operators alike is simple: the cost of inaction is far greater than the cost of starting. Every business needs a me...
2025-11-0610 minDigital HospitalityHow To Grow Your Business on LinkedInShawn Walchef built Cali BBQ into a national brand by doing something most restaurant owners ignore: posting on LinkedIn. What started as simple videos about technology and teamwork turned into multi-million-dollar partnerships with Toast, Amazon, and Google. In this Digital Hospitality episode, Walchef breaks down how storytelling on LinkedIn drives real business growth. From building a professional profile to creating community through Rising Tides Live, he shares why showing up online is just as important as showing up in your restaurant. Learn how consistency, curiosity, and connection can turn your next post into your next big opportunity....
2025-10-2713 minDigital HospitalityMenu Engineering 101: How to Turn Your Menu into a Profit MapShawn Walchef , founder of Cali BBQ and Cali BBQ Media, breaks down the art and science of menu engineering. From high-margin “golden items” to digital modifiers that drive ticket growth, he explains how smart design can turn any menu into a profit map. Walchef shares how Cali BBQ uses platforms like Toast, RestaurantOwner.com, and US Foods to simplify decisions, increase perceived value, and improve the guest experience. The lesson is simple: menu engineering isn’t about serving more items, it’s about understanding which ones truly build your brand and your bottom line.Interview Takeaways:
Your...
2025-10-2312 minDigital HospitalityRising Tides Live: DelegationIn this session of Rising Tides Live, hosted by Shawn Walchef, the focus was on delegation—why it’s so difficult, how to improve, and what leadership looks like when you let go. Shawn admitted his own struggles as a restaurant owner trying to juggle manager and owner duties, and how becoming a father forced him to rethink what he should hand off. Midway through, he even delegated hosting to Chris Tripoli so he could step away for a call—putting the lesson into practice. Guests added their own insights: the trap of being an “owner–manager,” the power of clear che...
2025-09-231h 05Digital HospitalityRising Tides Live: Ask Shawn AnythingIn this session of Rising Tides Live, the community gathered for a special Ask Shawn Anything, where host Shawn Walchef took questions from the group and encouraged everyone to do the same. From a former dishwasher turned GM sharing leadership lessons, to a barbecue pitmaster navigating burnout and balance, the conversation was honest, practical, and full of insight. Shawn opened up about imposter syndrome, learning to ask for help, and the power of storytelling over sales. The group exchanged ideas about AI, content creation, restaurant leadership, and mentorship. Whether you're building a team, launching a product, or just trying to...
2025-07-2900 minDigital HospitalityRising Tides Live: Building An Audience From AnywhereIn this session of Rising Tides Live, hosted by Shawn Walchef, the community gathered around a powerful idea: how can creators build an authentic audience from anywhere in the world? The guest was David Lissah, a UK-born entrepreneur and creator who moved to Bulgaria in 2024—and whose candid content about life abroad turned into a viral storytelling journey. What began as a simple Instagram DM between Shawn and David quickly evolved into a real-world connection, a podcast recording in Sofia, and now a global conversation about creativity, community, and the courage to show up online. From smartphone storytelling to soci...
2025-07-2255 minDigital HospitalityRising Tides Live: Post Production SpeedIn this session of Rising Tides Live, hosted by Shawn Walchef, the community rallied around a clear challenge: how can content teams move faster without sacrificing purpose? The guest was Scot Turner, a London-based hospitality consultant and creative thinker, who recently joined Shawn and their families on a vacation in Bulgaria. What started as a transatlantic DM has grown into a real-world collaboration rooted in media, mindset, and shared values. From filming with iPhones on the Black Sea to launching a cross-team YouTube workflow, Shawn and Scot sparked a rich conversation about systems, speed, and how two hospitality pros ar...
2025-07-161h 05Digital HospitalityHow To Book Your Dream Podcast GuestShawn Walchef turned a bold dream into reality: landing an interview with Shaquille O’Neal. But the real story isn’t about fame—it’s about persistence, preparation, and the power of storytelling. From putting Shaq’s name on a vision board to building years of credibility through content, Walchef shows what’s possible when you call your shot and keep showing up. This isn’t just a behind-the-scenes look at a dream interview. It’s a roadmap for creators, entrepreneurs, and restaurant operators ready to think bigger, build their brand, and turn media into momentum. Your Shaq moment might be closer...
2025-07-0911 minDigital Hospitality4 Secrets of Successful Restaurants in 2025What makes a restaurant successful in 2025? According to Shawn Walchef, it’s not just the food—it’s the story behind it. In this episode, Walchef shares four key strategies from hundreds of interviews with industry leaders: lean into media, embrace fast casual, create experiences, and think beyond the plate. From San Pedro Fish Market’s Amazon Prime show to Brasa Peruvian Kitchen’s cultural hotline, the best brands are evolving in bold new ways. Whether you're just starting out or scaling up, these insights will challenge you to think bigger, move faster, and build something that lasts.Inter...
2025-06-2511 min
The Pre-ShiftAI is here, but your story is your superpower | Shawn Walchef, Cali BBQ | 064The restaurant industry is at a crossroads, with two powerful forces shaping its future. On one hand, there's the explosive growth of AI and automation, a major topic at the recent National Restaurant Association Show. On the other, there's the timeless need for genuine human connection. This episode explores both.First, D.J. considers the impact of AI on restaurant operations. Then, he dives into a conversation with Shawn Walchef, the founder of Cali BBQ and Cali BBQ Media, who champions the power of storytelling as a restaurant's ultimate competitive advantage. Shawn provides a practical guide for...
2025-06-1833 minDigital HospitalityRising Tides Live: ChatGPT For Everyday LifeIn this session of Rising Tides Live, hosted by Shawn Walchef, the community dug into the real-world magic of ChatGPT—how AI is reshaping everyday life, one prompt at a time. From travel planning and recipe hacks to video edits, customer service, and even heartfelt family conversations, the group shared powerful, personal stories about AI as a tool for creativity, communication, and clarity. Whether it was planning a 17-day road trip or bridging a language barrier at a Bulgarian café, participants revealed how AI is becoming their co-pilot across work and home. This episode proved that the most impactful tech...
2025-06-1851 minDigital HospitalityNo Script, Just Love: Fatherhood and the Power of Being PresentOn a trip to Las Vegas, Shawn Walchef turned a spontaneous family visit to Claw World—a wonderland of arcade games and oversized plushies—into something far more lasting. Between claw machine wins and peach cobbler debates, his kids, Mila and Kalin, joined him on the mic for an unscripted podcast episode filled with joy, chaos, and genuine connection. It was a heartwarming glimpse into fatherhood in real time: showing up, listening, and letting your kids lead. The prizes may fade, but the memory of recording together in the middle of Claw World is the kind that sticks for a li...
2025-06-1604 minDigital HospitalityWhy B2B Content Capturing Is Critical For Any Business OwnerShawn Walchef, founder of Cali BBQ and Cali BBQ Media, makes the case that B2B content is no longer optional—it’s essential. His journey started with a simple unboxing video and evolved into a strategy that builds trust and relationships with technology partners. By sharing authentic, behind-the-scenes stories—about successes, failures, and lessons learned—Walchef turned his business into a media brand. He believes every business owner already has stories worth sharing. You don’t need a big budget or millions of views; you just need to start, be real, and connect with the right people. B2B content...
2025-06-1109 minDigital HospitalityRising Tides Live: Corporate ContentIn this session of Rising Tides Live, hosted by Shawn Walchef, the community gathered to unpack the art of corporate content—how to break free from the expected and craft stories that stick. From product launches to purpose-driven brands, the conversation explored how businesses can infuse personality, authenticity, and even a dash of humor into their messaging. The group highlighted the importance of making content that’s engaging, shareable, and true to the brand’s core values. This episode reminded us that great corporate content isn’t about selling; it’s about sparking connection, trust, and maybe even a smile.
2025-06-1047 minDigital HospitalityRising Tides Live: Summer Travel StorytellingIn this session of Rising Tides Live, hosted by Shawn Walchef, the community gathered to explore the art of summer travel storytelling—how to capture the sights, sounds, and experiences that make a journey unforgettable. From London orchestral raves to Tokyo food tours, the conversation illuminated the creative ways hospitality pros and business leaders are documenting their trips. Speakers shared lessons on being intentional with content—whether it's recording a chaotic restaurant kitchen or a family adventure in Bulgaria—and how to craft narratives that resonate with audiences. This episode reminded us that authentic storytelling isn’t just about what you do...
2025-06-0551 minDigital HospitalityWhy You Just Need To Hit RecordAt Catersource, Shawn Walchef and Duce Raymond delivered a powerful talk on why every business should be its own media company. Raymond shared how a simple selfie video on ribs sparked his journey to building a 750,000+ follower brand. Walchef echoed the mantra: “Be the show, not the commercial.” Together, they urged attendees to embrace smartphone storytelling, share real moments, and focus on building trust rather than chasing likes. Their message was clear: Every entrepreneur has a story worth telling, and the best time to start sharing is now. You already have stories. Tell them.Interview Takeaways:
S...
2025-06-0412 min
Room For SecondsShawn Walchef is Building Community & Storytelling in the Restaurant IndustryFilmed at the site of the 2025 National Restaurant Association Show in Chicago, IL., Gregg Majewski sits down with Shawn Walchef—the podcast king of the restaurant industry, owner of Cali BBQ in San Diego, and founder of Cali BBQ Media. Shawn shares his journey from struggling barbecue joint to industry influencer, highlighting how building in public, embracing social media, and staying curious can transform a brand. This episode dives deep into why storytelling matters, the importance of community, and how even big names like Shaquille O’Neal rely on authentic relationships to grow successful restaurant brands. Tune in to disc...
2025-06-0318 minDigital HospitalityRising Tides Live: Restaurant TechIn this session of Rising Tides Live, hosted by Shawn Walchef, the community gathered to unpack what’s next in restaurant technology following the 2025 National Restaurant Show. From AI-powered phone systems to precision ramen robots, the conversation explored how operators can embrace innovation without losing the human touch. Guests Dan Dickerson of F3 and Maria Zhang of Palona AI shared stories from the show floor and beyond, offering insight into the tools that are reshaping hospitality—from voice AI trained on podcast archives to smarter tech stacks that free teams to focus on service. Whether solving labor challenges or streng...
2025-06-021h 11Digital HospitalityRising Tides Live: Looking Back At The National Restaurant Association ShowIn this session of Rising Tides Live, hosted by Shawn Walchef, the community reunited to reflect on the stories, lessons, and breakthroughs from the 2025 National Restaurant Show. Attendees shared tips on balancing content creation with human connection, leaning into both high-tech tools and handwritten takeaways. Whether filming with drones or just showing up with a phone, the message was clear: hospitality is still a people business—and the best innovation is rooted in real relationships.Interview Takeaways:
Content Creation + In-Person Connection = Impact – Participants emphasized the power of combining digital storytelling with face-to-face interactions. Whether capturing smartp...
2025-05-2751 minDigital HospitalityHow A Fight Night Nearly Bankrupt Cali BBQShawn Walchef, owner of Cali BBQ, learned a hard lesson early in his restaurant career: one fight night can nearly take down your entire business. In this cautionary tale, he shares how illegally streaming a pay-per-view UFC event led to three lawsuits and almost bankrupted his restaurant. From that near-disaster came a shift—toward doing things the right way, paying for commercial licenses, and eventually building a packed fight night destination. Today, Shawn shares why he no longer shows fights and urges restaurant owners to avoid shortcuts that could cost them everything. It’s a story about risk, resilience, and...
2025-05-2205 minDigital HospitalityRising Tides Live: Mother’s Day HospitalityIn this session of Rising Tides Live, hosted by Shawn Walchef, the community gathered to reflect on the power of hospitality through the lens of Mother's Day. From honoring the women who raised us to reimagining family-friendly experiences in restaurants, the conversation highlighted how thoughtful details—like personalized kids’ menus, surprise gifts for working moms, or simply easing the burden of planning—can create moments that matter. Special guest Germain Wegbrait of KidsMenus.com brought both expertise and heart to the discussion, underscoring how hospitality begins with empathy. Leaders shared heartfelt stories, practical ideas, and powerful reminders that every table ser...
2025-05-2046 minDigital HospitalityRising Tides Live: Gearing Up For The National Restaurant Association ShowIn this session of Rising Tides Live, hosted by Shawn Walchef, the community gathered ahead of the 2025 National Restaurant Show to share insights, connections, and strategies for making the most of the industry’s biggest event. From first-timers to seasoned veterans, voices across the hospitality space offered practical tips—like walking the floor with intention, leading with curiosity, and always taking the photo—alongside deeper reminders about the power of presence. Whether you're showing up with a business card or a camera, the takeaway was clear: events like NRA aren't just about products or platforms. They're about people—and the small...
2025-05-1539 minDigital HospitalityWe Tested Dynamic Pricing at Our RestaurantIn this episode of the Cali BBQ Media podcast, Shawn Walchef breaks down his restaurant’s real-world experiment with dynamic pricing. Shawn shares how language, perception, and industry double standards fuel misunderstanding, and why embracing technology is key to long-term restaurant sustainability.Interview Takeaways:
Dynamic Pricing Is Already Here – Restaurants have long used strategies like Happy Hour or early bird specials. Digital tools just make it smarter and more adaptive.
Language Shapes Perception – Calling it “surge pricing” triggered backlash. Clear, intentional communication is essential when introducing new pricing strategies.
Restaurants Face a Unique Double Standard – Airlines and...
2025-05-1407 minDigital HospitalityBringing Sports and Showbiz Lessons into BusinessIn this session of Rising Tides Live, with Richard Liverman and Mike Bisceglia filling in for host Shawn Walchef, the community came together to explore the powerful parallels between sports, showbiz, and business leadership. From football clubs rebuilding their culture to athletes transitioning into entrepreneurship, the discussion highlighted how teams thrive through trust, coaching, and shared values. Guests reflected on lessons from their favorite teams—whether it's building momentum like a winning season or learning to bounce back after a loss. This episode underscores how cultivating a strong internal culture and clear leadership off the field can lead to ch...
2025-05-1355 minDigital HospitalityRising Tides Live: Community WorkIn this session of Rising Tides Live, hosted by Shawn Walchef, the community gathered to explore how businesses can give back through authentic community service, even with limited time or resources. From hosting BBQ festivals to mentoring neurodivergent entrepreneurs or partnering with local schools, participants showed that impact starts with individual action. The conversation highlighted why giving back should reflect your brand’s DNA—not just be a marketing tactic. Whether mentoring future hospitality leaders, building school partnerships, or offering a listening ear to struggling founders, leaders are finding creative ways to serve. This episode reminds us that service, like s...
2025-05-0844 minDigital HospitalityDavid Meltzer & Shawn Will Takeover the National Restaurant Show 2025At the National Restaurant Association Show, Digital Hospitality Shawn Walchef and his mentor David Meltzer are applying Stage Theory to help restaurant owners and entrepreneurs turn events into engines for business growth. Through live interviews, curated VIP experiences, and post-production content, they aim to amplify stories of resilience, innovation, and service.Interview Takeaways:
Stage Theory: Turning Moments into MomentumStage Theory empowers businesses to transform live industry events into long-term growth by strategically capturing, amplifying, and repurposing valuable content for future engagement.
Post-Production: The Real ROI of EventsThe greatest value from attending...
2025-05-0814 minDigital HospitalityRising Tides Live: The Restaurant Labor PlaybookIn this episode of Rising Tides Live, the conversation focuses on how restaurant operators can better manage their teams and labor costs in today’s challenging environment. Guest Jordan Boesch, CEO of 7shifts, joins host Shawn Walchef and the Rising Tides community to explore key lessons from The Restaurant Labor Playbook, a new guide created to help restaurants improve team productivity, retention, and profitability. Together, they discuss why building for the frontline matters, how scheduling impacts workplace culture, and what operators need to know about labor trends, compliance, and tech adoption. The group also dives into practical tools and mi...
2025-05-061h 00Digital HospitalityRising Tides Live: Data vs InstinctsIn this session of Rising Tides Live, hosted by Shawn Walchef, the group explores the ongoing tension between data and gut instinct—and how modern business leaders are learning to blend both. Whether you’re managing a single restaurant or scaling a multi-unit operation, the pressure to make smart, fast decisions is real. But how do you know when to trust the numbers, and when to follow your intuition? This conversation dives into real-world stories of wins and losses, from marketing mishaps and menu rollouts to loyalty programs and equipment investments. From digging into guest behavior analytics to using AI for...
2025-05-0156 minDigital HospitalityThe Number One Thing To Do When Marketing Your BusinessShawn Walchef thought he understood social media—until he discovered the deeper power of storytelling. His Orange Tree Theory was born from a real tree planted by his immigrant grandfather outside the family restaurant. Overlooked for decades, that tree became a symbol of legacy, values, and identity once its story was shared. Now a cornerstone of Cali BBQ’s brand, it inspires Walchef’s message to business owners everywhere: stop treating content like a commercial and start telling stories that matter. Your business already has meaningful moments—like your own orange tree—you just haven’t shared them yet. It's time to...
2025-05-0110 minDigital HospitalityRising Tides Live: Planning for the National Restaurant ShowIn this session of Rising Tides Live, hosted by Shawn Walchef, the group dives into how to maximize the experience of attending the 2025 National Restaurant Association Show in Chicago. Whether it’s your first time walking the floor, your tenth time exhibiting, or your chance to finally meet longtime digital connections in real life, this event is packed with opportunities. More than just a massive trade show, NRA is a place to build relationships, discover innovations, and strengthen your brand presence. From setting up booth meetings to joining Rising Tides community meetups and documenting your journey through social media, this...
2025-04-3049 minDigital HospitalityRising Tides Live: Business MilestonesIn this session of Rising Tides Live, hosted by Shawn Walchef, the group dives into the meaning behind business milestones—and why most people don’t celebrate them enough. Whether it’s opening your first restaurant, hitting a round-number anniversary, or simply surviving another month in business, these moments deserve recognition. More than just feel-good celebrations, milestones can drive connection, storytelling, team morale, and customer loyalty. From viral TikTok promos to client thank-you packages and personal goal tracking, this episode is full of examples from leaders who are learning to pause, reflect, and share the journey.Interview...
2025-04-2559 minDigital HospitalityThe Traditional Restaurant Model Is DeadRunning a successful restaurant today means becoming more than a chef or operator—you have to be a storyteller. Shawn Walchef, founder of Cali BBQ Media, believes digital content is now just as essential as great food. From swapping out legacy tech for cloud-based systems to sharing behind-the-scenes moments on YouTube and LinkedIn, Shawn champions “digital hospitality.” He urges restaurateurs to stop waiting for perfect conditions and start using their phones to build brand trust. Whether it’s through failure, experimentation, or honest storytelling, modern restaurants must think like media companies to grow—and thrive—in a digital-first world.I...
2025-04-2411 minDigital HospitalityRising Tides Live: Nostalgia MarketingIn this session, we explore the power of nostalgia marketing and why tapping into the past can be a strategic advantage for entrepreneurs, restaurant operators, and hospitality professionals. In this episode of Rising Tides Live, hosted by Shawn Walchef, the group unpacks how memory, tradition, and emotion fuel brand loyalty and customer engagement. The conversation features real-world examples from business leaders who are using sensory storytelling, legacy content, and emotional resonance to drive connection. From the smell of barbecue to the sound of rain, this session offers actionable ideas for using nostalgia to build a brand that sticks in peo...
2025-04-2246 minDigital HospitalityRising Tides Live: Business LocationIn this session, we explore the impact of location selection and why making strategic real estate decisions is essential for entrepreneurs, restaurant operators, and hospitality professionals. In this episode of Rising Tides Live, hosted by Shawn Walchef, the group discusses how physical location, community presence, and digital strategy intersect to shape business success. The conversation features firsthand insights from industry leaders who have navigated tough location choices, balanced nostalgia with innovation, and built strong community networks. From understanding local demographics to enhancing a physical presence through digital content, this session offers practical takeaways for anyone looking to grow a bus...
2025-04-181h 16Digital HospitalityHow To Build Media Company With No MoneyYou don’t need money to build a media company. You need courage, consistency, and a smartphone. In this breakdown from Cali BBQ Media's Shawn Walchef, learn how to turn your everyday business actions into powerful digital storytelling. From embracing quantity over perfection to showing up across platforms, this guide highlights the mindset shift entrepreneurs need to grow their brand in today’s creator economy. By building community, sharing your truth, and offering value, you can create real business opportunities through content. If you’re waiting for the right time to start, stop. Hit record. Your media company begins today...
2025-04-1707 minDigital HospitalityRising Tides Live: Building Effective Sales Funnels in 2025In this session, we explore the power of sales funnels and why designing them with intention is crucial for businesses, entrepreneurs, and hospitality professionals. In this episode of Rising Tides Live, hosted by Shawn Walchef, the group unpacks how B2B and B2C brands are building smarter, more efficient sales systems. The conversation features real-world strategies from restaurant operators, tech founders, and service providers who are leveraging email campaigns, referral networks, digital tools, and giveaways to grow their customer base. From gamifying employee engagement to tapping into underutilized guest data, this session offers practical insights for turning interest in...
2025-04-161h 04Digital HospitalityRising Tides Live: What Is Your Personal Tech Stack?In this session, we explore the power of personal tech stacks and how the tools we use shape the way we communicate, create, and collaborate. In this episode of Rising Tides Live, hosted by Shawn Walchef, the community dives into the devices, apps, and digital habits that fuel productivity, connection, and creativity in both personal and professional life. From AI tools like Claude and ChatGPT to communication platforms like Slack, WhatsApp, and Zoom, this conversation reveals how hospitality professionals, entrepreneurs, and business leaders build their day-to-day workflows. With practical insights on email management, content creation, social media strategies, and...
2025-04-111h 09Digital HospitalityRising Tides Live: YouTube Shorts For Brand VisibilityIn this episode of Rising Tides Live, the conversation centers on the power of YouTube Shorts and how restaurant brands can use the platform to improve local SEO, brand visibility, and content strategy. Guest Claudia Tomina, CEO of Reputation Arm, brings insights from her work in citation management, review automation, and local search optimization. Joined by host Shawn Walchef and the Rising Tides community, Claudia explores why YouTube is the new TV, how to structure multi-location channels, and what brands need to know about tagging, geo-targeting, and metadata. Together, they outline practical steps for growing through short-form video.
2025-04-081h 16Digital HospitalityNobody Will Talk About Your Business FOR YOU! Video Marketing Success in 5 Simple StepsOne of the biggest myths entrepreneurs fall for is the old saying, “If you build it, they will come.” Inspired by Hollywood fantasy, it’s a dangerous lie in the real world of business. Shawn Walchef, founder of Cali BBQ Media, breaks this idea apart with one clear message: If you don’t promote yourself, no one will. You could have the best product or the most inspiring mission, but if your story isn’t out there—on Instagram, LinkedIn, YouTube, or even your local community Facebook page—you’re invisible.Interview Takeaways:
If You Build It, They W...
2025-04-0210 minDigital HospitalityRising Tides Live: IRL Meet UpsIn this episode of Rising Tides Live, the community explores how to turn online relationships into real-life connections through intentional meetups. Angelo Esposito, CEO and Co-Founder of WISK.ai, joins the conversation to share how a spontaneous text about a Vegas happy hour turned into a full-scale Rising Tides in-real-life event. Alongside host Shawn Walchef and others from the community, Angelo dives into the importance of putting a flag in the ground, why smaller meetups often yield bigger impact, and how showing up in person adds depth to digital connections. This episode breaks down the mindset and strategy behind...
2025-03-2759 minDigital HospitalityWhat Restaurants Can Learn from Google’s NYC Influencer SummitShawn Walchef of Cali BBQ Media joined industry leaders at Google HQ in New York City for the Restaurant Industry Influencer Summit—an invite-only event focused on helping restaurants grow through digital tools. With powerful insights from partners like Toast and conversations led by experts like David “Rev” Ciancio and Troy Hooper, the event highlighted the growing importance of Google Business Profiles, first-party integrations, and especially YouTube. As restaurants face increasing competition, the message was clear: treat your digital presence like a storefront. When used strategically, tools like YouTube and Google can drive real business impact and build long-term brand...
2025-03-2608 minDigital HospitalityRising Tides Live: B2B Marketing On LinkedInIn this episode of Rising Tides Live, the conversation dives into the evolving world of B2B marketing and how business leaders can leverage platforms like LinkedIn and YouTube to grow their brands with purpose. Guest Finn McKenty, marketing strategist, content creator, and online education entrepreneur, shares insights from a career that spans work with top global brands, over 130 million YouTube views, and a massive LinkedIn following. Joined by host Shawn Walchef and the Rising Tides community, Finn explores the value of building in public, the power of video for establishing trust, and why consistency beats perfection. Together, they...
2025-03-2552 minDigital HospitalityRising Tides Live: Trade Shows and ConferencesIn this episode of Rising Tides Live, the conversation dives into the high-stakes world of industry trade shows and strategic networking. Featured guests Laura Wilber, Restaurant Guest Acquisition & Retention Expert with Dinova, and Mark Hatch, VP of Trade Relations and Events at Informa, share their insights on how to maximize opportunities at conferences, build meaningful connections, and create lasting business impact. Laura and Mark join host Shawn Walchef to explore the art of preparation, the importance of showing up with intention, and the best ways to navigate events for long-term success. Together, they break down the strategies that turn...
2025-03-211h 33Digital HospitalityRising Tides Live: Generating LeadsIn this session, we explore the art of lead generation and why understanding its nuances is essential for businesses, entrepreneurs, and hospitality professionals. In this episode of Rising Tides Live, hosted by Shawn Walchef, the group dives into effective strategies for attracting and converting leads in B2B, B2C, and H2H (human-to-human) interactions. The conversation highlights real-world examples of how restaurants, service providers, and consultants generate leads through networking, content marketing, partnerships, and technology. From leveraging referrals to mastering digital engagement, this discussion breaks down practical, scalable methods for driving growth while maintaining authenticity and building lasting re...
2025-03-191h 06Digital HospitalityRising Tides Live: Direct OutreachIn this session, we explore the power of direct outreach and why mastering this skill is a game-changer for businesses, entrepreneurs, and creators. In this episode of Rising Tides Live, hosted by Shawn Walchef, the group dives into effective strategies for personalizing outreach, building relationships, and leveraging digital tools to connect with potential clients and partners. The conversation highlights real-world examples of B2B and B2C outreach, the impact of community-driven engagement, and the balance between scalable automation and authentic, unscalable interactions. Instead of relying solely on mass communication, this discussion breaks down how businesses can take a ta...
2025-03-131h 04Digital HospitalityNo One Is Coming to Tell The Story of Your BusinessAt the California Restaurant Show, Shawn Walchef of Cali BBQ Media took the stage to share an important lesson: Every business has a story that deserves to be told. While his session emphasized digital storytelling, it was a particular moment—his Orange Tree Story—that truly resonated with the audience. Walchef recounted the significance of an orange tree planted decades ago in front of his family’s restaurant, a symbol of heritage, persistence, and the evolution of his business. The tree was nearly removed during renovations, but his wife stood firm, insisting it remain. That decision became more than just a...
2025-03-1214 minDigital HospitalityRising Tides Live: Social SellingIn this session, we dive into the fundamentals of social selling and why mastering this skill is essential for business owners, content creators, and entrepreneurs. In this episode of Rising Tides Live, hosted by Shawn Walchef, the group explores how building an authentic digital presence can create meaningful connections and drive business success. The conversation highlights key social selling strategies, the role of storytelling in engaging potential customers, and why consistency in content creation is crucial. Instead of simply posting online, the discussion focuses on crafting a social strategy that fosters trust, amplifies reach, and generates real opportunities.
2025-03-121h 05Digital HospitalityWhy Every Business Needs YouTubeShawn Walchef knows digital storytelling is the future. At the Google Restaurant Industry Influencers Summit, the Cali BBQ owner shared why every business must take YouTube seriously. For years, YouTube was just a content archive for Cali BBQ—until Shawn saw top creators prioritizing it. Now, short-form videos, long-form storytelling, and live content are driving real results. His philosophy? Be the show, not the commercial. YouTube offers longevity, discovery, and brand growth. As Shawn says, the best time to start was yesterday. The next best time? Now.Interview Takeaways:
Be The Show, Not The Co...
2025-02-2611 minDigital HospitalityRising Tides Live: The Importance Of RepairsIn this episode of Rising Tides Live, the conversation focuses on the often-overlooked but critical world of restaurant repairs and maintenance. Featured guest Daniel Estrada, co-founder and CEO of 86 Repairs, shares his insights on how proactive repair strategies, data-driven decision-making, and smart vendor management can transform the way restaurants handle equipment maintenance. Daniel joins host Shawn Walchef to explore the hidden costs of reactive repairs, the impact of maintenance on employee retention and guest experience, and the power of structured processes to reduce downtime and expenses. Together, they examine the challenges of repair management in the hospitality industry, leaving...
2025-02-251h 10Digital HospitalityRestaurant Evolution in 2025: Trends & the Strength of SupportAt the Toast Panel, Shawn Walchef of Cali BBQ shared how technology, hospitality, and community shape the future of the industry. He emphasized the power of learning from others, the importance of balancing digital tools with real-world hospitality, and how events like these create connections that drive success. With 2025 bringing new challenges, Toast is helping restaurant owners streamline operations, grow revenue, and build stronger teams—all while fostering a supportive network of industry leaders who share their insights and solutions.Interview Takeaways:
The Toast Team Cares – Shawn Walchef recognizes the value Toast brings to r...
2025-02-1926 minDigital HospitalityHow to Produce Content in 2025Shawn Walchef steps into the guest seat for the very first episode of The Pineapple Perspective with Troy Hooper. As the CEO of Hot Palette America, Troy has spent years leading and innovating in the restaurant industry. Now, he’s amplifying hospitality voices with his new podcast. And who better to kick things off than Shawn, a longtime champion of storytelling, digital media, and the evolution of hospitality?Interview Takeaways:
Hospitality Is About People –Hospitality is more than service, it’s human connection. Shawn Walchef believes customer service sets the bar too low, callin...
2025-02-1250 minDigital HospitalityRising Tides Live: The Accountability ClubIn this episode of Rising Tides Live, the conversation explores the power of accountability in the restaurant industry and beyond. Featured guest Jason Berkowitz, a seasoned restaurateur, partner, and founder of Arrow Up Training—shares his journey of harnessing accountability to enhance employee engagement and guest experiences. Jason joins host Shawn Walchef to delve into how establishing accountability clubs, focusing on small, achievable wins, and cultivating a culture of mindful decision-making can reshape team dynamics, boost profitability, and create lasting value for businesses and their customers. Together, they address the opportunities, challenges, and practical nuances of integrating accountability into ev...
2025-02-041h 24Digital HospitalityLessons in Catering and Storytelling with Behind The Scenes AccessShawn Walchef, owner of Cali BBQ, and Steven Swiderski, Director of Events and Hospitality, showcased the behind-the-scenes magic of their catering operations during a lively Saturday livestream. From delivering barbecue to Snapdragon Stadium for Monster Jam to highlighting technology like Toast, they shared lessons on preparation, teamwork, and digital hospitality. Steven emphasized, “Bring enough food and supplies. Always have a checklist.” Shawn added, “Invest in tools and storytelling to grow your business.” Their transparent approach blends old-school hospitality with modern tech, inspiring restaurateurs to innovate. This livestream exemplified their commitment to delivering exceptional experiences—both on the plate and through th...
2025-01-2338 minDigital HospitalityNobody Is Coming To Tell Your Story: Shawn Walchef and Scot TurnerIn this unique episode of Digital Hospitality, we feature an interview from Hospitality Huddles, where Scot Turner sits down with Shawn Walchef. Shawn shares his powerful philosophy: no one is coming to tell your story, so you must embrace the tools at your disposal to share it yourself. From building authentic connections to leveraging digital platforms, Shawn emphasizes how storytelling can transform businesses and communities. This conversation challenges hoteliers, restaurateurs, and entrepreneurs to rethink their approach to media and hospitality. If you’re ready to get uncomfortable and start sharing your truth, this episode is for you.
Fo...
2025-01-0850 minDigital HospitalityNobody Is Coming To Tell Your Story: Shawn Walchef and Scot TurnerIn this unique episode of Digital Hospitality, we feature an interview from Hospitality Huddles, where Scot Turner sits down with Shawn Walchef. Shawn shares his powerful philosophy: no one is coming to tell your story, so you must embrace the tools at your disposal to share it yourself. From building authentic connections to leveraging digital platforms, Shawn emphasizes how storytelling can transform businesses and communities. This conversation challenges hoteliers, restaurateurs, and entrepreneurs to rethink their approach to media and hospitality. If you’re ready to get uncomfortable and start sharing your truth, this episode is for you.
Fo...
2025-01-0850 minDigital HospitalityWhy Storytelling Matters for Your Business: Shawn Walchef California Restaurant ShowStorytelling is the secret to standing out in today’s crowded digital world. At the California Restaurant Show, Shawn Walchef of Cali BBQ Media shared his journey, emphasizing, “No one is coming to tell your story.” Walchef discussed his Orange Tree Theory, a personal story highlighting the importance of sharing unique experiences to connect with audiences. By embracing vulnerability and consistency, businesses can create impactful stories that drive connection and growth.Interview Takeaways:
Create Your Own Orange Tree – At the California Restaurant Show, Shawn Walchef shares a powerful story about his Cali BBQ restaura...
2024-12-0450 minDigital HospitalityWhy Storytelling Matters for Your Business: Shawn Walchef California Restaurant ShowStorytelling is the secret to standing out in today’s crowded digital world. At the California Restaurant Show, Shawn Walchef of Cali BBQ Media shared his journey, emphasizing, “No one is coming to tell your story.” Walchef discussed his Orange Tree Theory, a personal story highlighting the importance of sharing unique experiences to connect with audiences. By embracing vulnerability and consistency, businesses can create impactful stories that drive connection and growth.Interview Takeaways:
Create Your Own Orange Tree – At the California Restaurant Show, Shawn Walchef shares a powerful story about his Cali BBQ restaurant and its connection to an Orang...
2024-12-0450 minDigital HospitalityDynamic Pricing vs Surge Pricing: Shawn Walchef Speech at MURTEC 2024Dynamic pricing has long been part of the restaurant industry through practices like Happy Hours and Early Bird Specials. At the 2024 MURTEC Summit, Shawn Walchef, owner of Cali BBQ, shared how implementing dynamic pricing increased revenue by $1,200 monthly. However, when The Wall Street Journal labeled it “surge pricing,” public perception shifted, sparking criticism during his News Nation feature. Shawn emphasized the importance of language in shaping customer trust and explained why dynamic pricing feels more personal in restaurants compared to other industries. His insights highlight the balance between innovation, transparency, and maintaining generational business values.Interview Takeaways:
Dynamic Pricing vs S...
2024-11-2013 minDigital HospitalityDynamic Pricing vs Surge Pricing: Shawn Walchef Speech at MURTEC 2024Dynamic pricing has long been part of the restaurant industry through practices like Happy Hours and Early Bird Specials. At the 2024 MURTEC Summit, Shawn Walchef, owner of Cali BBQ, shared how implementing dynamic pricing increased revenue by $1,200 monthly. However, when The Wall Street Journal labeled it “surge pricing,” public perception shifted, sparking criticism during his News Nation feature. Shawn emphasized the importance of language in shaping customer trust and explained why dynamic pricing feels more personal in restaurants compared to other industries. His insights highlight the balance between innovation, transparency, and maintaining generational business values.Interview Takeaways:
2024-11-2013 minDigital HospitalityThe Return on Investing in Yourself with Shawn Walchef and Fast Casual PodcastShawn Walchef, Owner of Cali BBQ Media, made an appearance on Fast Casual by Landed that was a testament to his innovative approach to digital marketing and his deep understanding of the power of storytelling through video.
Walchef has long advocated for the use of video to authentically showcase one’s business and personal brand online. For Walchef, video is more than just a medium—it’s a gateway to transparency and authenticity, allowing audiences to connect with the real people behind a business.
He passionately stated, “Every single platform pushes video. Why? Because we’re tired of...
2024-08-0557 minDigital HospitalityThe Return on Investing in Yourself with Shawn Walchef and Fast Casual PodcastInterview Takeaways:The Power of Video – Shawn Walchef has preached the power of video for years. For Walchef, showing yourself as a person online is the best marketing any business can participate in.
The Four C’s of Cali BBQ Media – Walchef operates Cali BBQ Media under the four C’s of content, commerce, communication, and community. Each of those tenants are present in every portion of Cali BBQ, and he now shares the skills with other businesses to do the same.
Telling Stories...
2024-08-0557 min
Data DelicaciesUnlocking Deep Hospitality and Building Community with Shawn Walchef of Cali BBQ MediaShawn Walchef, founder of Cali BBQ Media, has a unique definition of hospitality. For Walchef, hospitality is more than just a warm greeting; it’s about creating lifelong relationships built on trust. While at the National Restaurant Association Show 2024 in Chicago, Walcef discussed the importance of building a community with host Arun Kumar. Listen now to learn more about loyalty in hospitality, the truth about advertising, and the power of opportunities and connections. Follow Incentivio on YouTube: https://www.youtube.com/@incentivioEp...
2024-07-0315 min
The Duce Raymond PodcastFrom Struggles to Success: Building a BBQ Media Empire | Shawn Walchef | Founder | @CaliBBQMedia#bbq #success #interview #podcast Welcome to the first episode of The Duce Raymond Podcast! I'm thrilled to have Shawn Walchef, founder of Cali BBQ Media, as our special guest. Shawn has significantly influenced my business journey, and today, he shares how he turned his struggles into a BBQ media empire. From his early days in his grandfather's restaurant to transforming a local BBQ joint into a media powerhouse, Shawn's story is one of resilience and innovation. He emphasizes that "if you build it, they will not come. You have to make them care by sharing your story."
2024-07-0247 minDigital HospitalityShawn Walchef Discusses Dynamic Pricing and Customer Loyalty on The Restaurant Growth ShowCali BBQ and Cali BBQ Media Founder, Shawn Walchef spoke on The Restaurant Growth Show powered by Dynpricing to discuss dynamic pricing and restaurants greatest fear. He also spoke to hosts Gordon Paterson and Jose Albis about incentivizing customer loyalty.
Cali BBQ, have garnered national attention for implementing dynamic pricing. Often misunderstood as “surge pricing,” Walchef clarifies the distinction between the two. Dynamic pricing involves adjusting prices based on supply and demand, a concept familiar to the restaurant industry. By partnering with tech companies like Juicer, Walchef ensures dynamic pricing benefits everyone, creating loyal customers through strategic pric...
2024-05-2226 minDigital HospitalityShawn Walchef Discusses Dynamic Pricing and Customer Loyalty on The Restaurant Growth ShowInterview Takeaways:
Dynamic Pricing vs. Surge Pricing – Shawn Walchef and Cali BBQ made waves across the nation with implementing dynamic pricing. Though labeled as “surge pricing”, Walchef wanted to make it clear that dynamic pricing and surge pricing are not interchangeable. With the help of companies, like Juicer, Walchef is ensuring Dynamic pricing is beneficial for all.
Everyone Cares and No One Cares – That’s the biggest fear of all restaurateurs according to Shawn Walchef. The fear of being scrutinized or being ignored. For him, despite growing national attention for Cali BBQ, the h...
2024-05-2226 min
Room For SecondsThe Power of Being #2 w/ Shawn Walchef of Cali BBQ MediaIn a world obsessed with being number one, Gregg Majewski advocates for the power of being number two. Drawing from his experience at Jimmy John's, he spoke to Shawn Walchef of Cali BBQ Media about the importance of focusing inward to perfect products and services. Listen now to learn about the power of not being first, prioritizing hospitality, and not diminishing customer experience in the digital era.Episode Links:Cali BBQ Media OnlineCali BBQ LinkedInCali BBQ Media InstagramCali BBQ Media YouTubeShawn Walchef InstagramTakeawaysTh...
2024-05-0139 minDigital HospitalityDavid Meltzer is Cali BBQ Media MentorDavid Meltzer is the Co-Founder of Sports 1 Marketing. He is also a world renowned motivational speaker, author, entrepreneur, business coach, and podcast host.
For Cali BBQ Media founder Shawn Walchef, Meltzer is a mentor and friend. On Meltzer's quest to empower over one billion people to be happy, he has made a number of appearances on Cali BBQ Media's shows.
It is well worth your time to watch and listen to every single episode that involves David Meltzer, inlcuding his live coaching calls with Walchef.
Coaching Call: Surge Pricing vs. Dynamic Pricing
...
2024-04-2623 min
The Restaurant Growth ShowHow to Use Dynamic Pricing with Shawn WalchefIn this episode, we welcome Shawn Walchef, entrepreneur and owner of Cali BBQ, who shares his insights on leveraging dynamic pricing to grow a restaurant business. Shawn discusses his journey with Cali BBQ, the use of dynamic pricing on platforms like Uber Eats and DoorDash, and the impact it has had. He explains the difference between dynamic and surge pricing, emphasizing the importance of incremental price changes based on supply and demand. Walchef also dives into the challenges and opportunities of communicating pricing strategies to customers, the benefits of avoiding high traffic periods, and how technology can enhance customer...
2024-03-2820 min
HospitableCaliBBQ Media and Building a Media + Restaurant Business with Founder Shawn P. WalchefLive from Cali BBQ Media HQ in Sunny San Diego, California, episode 19 features CEO and Founder, Shawn P. Walchef.This episode covers ground, from embracing discomfort to crafting unforgettable experiences, Shawn's journey highlights the transformative power of storytelling and human connection. We dive deep into the intersection of technology, narrative, and hospitality as Shawn shares his experiences as a podcast host, content creator, and member of the customer advisory board at Toast. Join us as we explore the importance of going the extra mile and embracing discomfort to create m...
2024-03-0737 minDigital HospitalityShawn Walchef talks The Answer to the Internet with Local Marketing Lab/*! elementor - v3.17.0 - 08-11-2023 */
.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block} Local Marketing Lab host and VP of Marketing at Evocalize, Justin Ulrich, sat down with Cali BBQ Media co-founder, Shawn Walchef to discuss the importance of creating content. For Walchef, everyone is a creator in this current landscape. “Every single person is a creator. Every sing...
2023-11-1517 minDigital HospitalityShawn Walchef Talks Mastering Digital Marketing with The Meez Podcast/*! elementor - v3.16.0 - 09-10-2023 */
.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block} When it comes to storytelling, very few have the passion for it like Cali BBQ Media co-owner, Shawn Walchef. The Digital Hospitality Host stopped by The Meez Podcast to discuss the power of doing digital marketing correctly. During this interview, Shawn speaks on his many inspirations that include his...
2023-11-0851 min
The meez PodcastShawn Walchef of Cali BBQ Media#10. Shawn Walchef is not only a restaurateur but an expert in digital media and storytelling. During the episode, he emphasizes the importance of taking time, making mistakes, and consistently learning. According to Shawn, storytelling is crucial in creating an emotional connection with customers, and he believes that technology can make barbecue more accessible to people.The podcast touches on the importance of connection in digital marketing and the long-term approach to building relationships. Shawn advises entrepreneurs to focus on being authentic and raw in their online presence, rather than trying to be commercial, believing that personal stories...
2023-05-1651 min
Brian Bogert - Flipping The Lid07: Stand In Your Truth with Shawn WalchefShawn Walchef is the founder of Cali BBQ Media, host of the Digital Hospitality podcast, a business coach, and a proud dad. Since opening Cali BBQ in 2008, he has grown his San Diego restaurant and media company into a global brand using digital tools and smartphone storytelling.
Opening his restaurant during the Great Recession, Shawn learned to use the power of the Internet to stay in business. During the Pandemic, Cali BBQ developed a scalable growth plan that is three times more profitable than the traditional full-service restaurant model. Now, Shawn helps content leaders implement podcasting and digita...
2023-04-2052 min
Restauranttopia: A Show for Local Independent RestaurantsBuilding a Friendly Ghost Kitchen with Shawn WalchefEpisode 121 Building a Friendly Ghost Kitchen with Shawn Walchef https://restauranttopia.com/episode-121-building-a-friendly-ghost-kitchen-with-shawn-walchef/(opens in a new tab) About CALI BBQ Since opening Cali BBQ in 2008, Shawn and Rositsa Walchef have incorporated the Bulgarian traditions of hospitality into every facet of their expanding business empire, from evolving their restaurant for 2020 and beyond with easy online ordering of BBQ online, to publishing podcasts and other digital media through Cali BBQ Media. Cali BBQ Podcast — Digital Hospitality Digital Hospitality is a weekly business and marketing podcast pr...
2022-08-0635 minRestauranttopia: A Show for Local Independent RestaurantsCourage – Restaurant Entrepreneurs embracing digital marketing with Shawn Walchef. Get out your phone and Record!Courage – Restaurant Entrepreneurs embracing digital marketing with Shawn Walchef. Get out your phone and Record! Show Notes About CALI BBQ Since opening Cali BBQ in 2008, Shawn and Rositsa Walchef have incorporated the Bulgarian traditions of hospitality into every facet of their expanding business empire, from evolving their restaurant for 2020 and beyond with easy online ordering of BBQ online, to publishing podcasts and other digital media through Cali BBQ Media. Cali BBQ Podcast — Digital Hospitality Digital Hospitality is a weekly business and marketing podcast produced by Cali BBQ Medi...
2022-07-1641 min
COFFEE CULTURE with Holly ShannonShawn Walchef: Amazon Prime of BBQ Winning with Digital HospitalityShawn Walchef Instagram Shawn Walchef Tiktok Shawn Walchef Linkedin Cali BBQ website Holly Shannon’s WebsiteZero To Podcast on AmazonHolly Shannon, LinkedinHolly Shannon, InstagramHolly Shannon, ClubhouseMusic by Paco Hallak
2021-11-1144 min
Digital HospitalityDigital Discoveries | Shawn Walchef Interview on Name Drop San Diego Podcast | DH099Take a deep dive with Shawn Walchef and Name Drop San Diego on all things Digital and Hospitality in this podcast episode.
The San Diego Union-Tribune puts out a really good San Diego local podcast with the weekly Name Drop San Diego show, hosted by Abby Hamblin and Kristy Totten and featuring the people that make San Diego proud.
READ MORE: https://www.sandiegouniontribune.com/name-drop-san-diego/story/2021-05-25/shawn-walchef-cali-comfort-bbq-digital-hospitality
SUBSCRIBE TO NAME DROP SAN DIEGO: Apple | Spotify | Google | Stitcher
Listen to this repurposed special episode and let us know what you liked and learned by emailing podcast@calibbq.media or gett...
2021-06-1738 minDigital HospitalitySam the Cooking Guy Makes 5 Epic and Easy Recipes for Toast Live at Home | Chris Comparato (Toast Inc) interviews Sam Zien and Shawn Walchef | DH084Watch Sam the Cooking Guy show how to make 5 epic and easy recipes for toast LIVE for the company Toast from his home in San Diego.
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https://www.youtube.com/watch?v=TEEYOUOudmE
Toast Inc CEO Chris Comparato interviewed Sam Zien and Shawn Walchef for this Toast company call in February 2021 about owning and operating restaurants, operating a business during the pandemic, digital marketing, creating online media, and, of course, some tasty toast recipes.
As The Cooking Guy cooked up everything from Cap’n Crunch French Toast to an Everything Bagel Toast take to Dim Sum-inspired Toast, Sam Zien and Sha...
2021-02-2545 min
Restaurant Unstoppable with Eric Cacciatore765: WORKSHOP Media First/Restaurant Second Shawn WalchefOver the last 12 years Shawn Walchef's restaurant, Cali Comfort BBQ, and media business has generated over twenty five million dollars in sales in San Diego, California without ever adding another single location. His greatest location curse became his greatest gift as it forced him to focus on all things digital just to stay in business. Currently his team has developed a plan to scale with a new bbq media model that is three times more profitable than his first business. Check out Episode 675: The Power of getting Involved in Your Community with Shawn Walchef Check...
2020-12-031h 29Digital HospitalityHow to Turn Your Business into a Media Company | Shawn Walchef on Full Comp Podcast | DH068If you want to survive and thrive in business then you have to start operating and thinking like a media company.
Being in business in 2021 and beyond is about creating memorable moments online and offline. The world is changing and we all need to keep up.
Digital Hospitality guest Josh Kopel shared our Cali BBQ Media origin story on his FULL COMP Podcast (presented by Yelp) in 2020. We talked in-depth about the changing restaurant business, business technology, and online marketing strategies for modern businesses.
How did we make our Cali BBQ more accessible to more people? With digital technology and...
2020-12-0232 min
Feeding Your PassionPart2 Shawn Walchef - Owner of Cali BBQ & Digital HospitalityShawn WalchefOwner of Cali BBQ & Creator of the Digital Hospitality PodcastSan Diego (Spring Valley), CAPART 2Shawn Walchef, Founder of Cali BBQ Media, Digital Hospitality Podcast Host, Restaurateur, New Dad and Sports Entertainment Fanatic.As owners/operators of Cali BBQ in San Diego, Shawn Walchef and his wife Rositsa have evolved over the dozen year run of their restaurant to swiftly shift with the times, while always staying true to the community.They opened Cali BBQ in 2008 at the height of the economic recession with...
2020-11-2336 minFeeding Your PassionPart1 Shawn Walchef - Owner of Cali BBQ & Digital HospitalityShawn WalchefOwner of Cali BBQ & Creator of the Digital Hospitality PodcastSan Diego (Spring Valley), CAPART 1Shawn Walchef, Founder of Cali BBQ Media, Digital Hospitality Podcast Host, Restaurateur, New Dad and Sports Entertainment Fanatic.As owners/operators of Cali BBQ in San Diego, Shawn Walchef and his wife Rositsa have evolved over the dozen year run of their restaurant to swiftly shift with the times, while always staying true to the community.They opened Cali BBQ in 2008 at the height of the economic recession with...
2020-11-1628 minRestaurant Unstoppable with Eric Cacciatore675: Shawn Walchef on The Power Getting Involved in Your CommunityThe University of San Diego graduate, Shawn Walchef, opened Cali Comfort BBQ in 2008. Since then, the Walchef family has incorporated the Bulgarian tradition of hospitality into every facet of the Cali BBQ business, from hosting cooking competitions, to publishing podcasts, to catering events of all sizes. Yes, you heard me say publishing podcasts. On top of being recognized as one of the best places to get BBQ in Southern California, if not THE BEST place, Walchef is the founder of Digital Hospitality where he guides fellow restaurateurs via video and audio content, through an ever-evolving...
2019-12-121h 47
My Worst Investment Ever PodcastShawn Walchef – Let the Pain of Failure Fuel Your SuccessShawn Walchef is a restaurant owner, digital entrepreneur and a proud father. Since 2008, Shawn has owned Cali Comfort BBQ in San Diego County. In order to survive, Shawn knew early on to operate his family restaurant and sports bar like a tech company. Now whether it’s his annual #BETonBBQ “Turf and Surf” tasting event in August or his expanding catering empire in San Diego, Shawn’s many business ventures all incorporate technology, especially the kind you use everyday on your cell phone. That’s how he discovered podcasting. Since Shawn first started a business and BBQ-th...
2019-08-1224 min