Shows
Digital HospitalityHow You Can Boost Your Business Revenue with Public Speaking!Public speaking does not generate revenue by selling from the stage. It generates revenue by building belief. Shawn Walchef breaks down why pitching kills trust, why stories outperform sales decks, and how serving an audience creates leverage long after the room clears. From stage theory to the courage required to start small and stay consistent, this piece reframes public speaking as a long game built on connection, repetition, and earning trust over time.Interview Takeaways:
Service Creates Revenue – Public speaking works when the goal is connection, not conversion. Stories and lessons build trust. Trust turns into opportunity lo...
2026-02-0404 min
Digital HospitalityThe Personal Tech Stack That Built a Media CompanyShawn Walchef f did not build a media company by buying better cameras. He built it by learning how to use the tools already in his hands. For him, the smartphone became a studio, the camera became a business engine, and publishing became a daily habit instead of a marketing tactic. Over time, documenting replaced waiting, and consistency replaced perfection. Now, artificial intelligence has become the next force multiplier, removing bottlenecks and accelerating everything from analysis to content. The lesson is simple: technology is not the strategy, but in the right hands, it becomes the leverage that compounds growth.
2026-01-2808 minDigital HospitalityThe Day Sam The Cooking Guy Changed My BusinessShawn Walchef’s relationship with Sam The Cooking Guy reveals how mentorship, authenticity, and proximity shape modern influence. Built through real conversations and shared experiences, their connection highlights why being yourself scales further than performing, why relationships matter more than platforms, and why today’s most durable restaurant brands and media companies grow from trust, consistency, and showing up long before the spotlight arrives.Interview Takeaways:
Authenticity Scales When It’s Lived – Shawn Walchef’s growth as an operator and media founder was shaped by the decision to be the same person on and off camera. Le...
2026-01-2006 minDigital HospitalityThe Day Sam The Cooking Guy Changed My BusinessShawn Walchef’s relationship with Sam The Cooking Guy reveals how mentorship, authenticity, and proximity shape modern influence. Built through real conversations and shared experiences, their connection highlights why being yourself scales further than performing, why relationships matter more than platforms, and why today’s most durable restaurant brands and media companies grow from trust, consistency, and showing up long before the spotlight arrives.Interview Takeaways:
Authenticity Scales When It’s Lived – Shawn Walchef’s growth as an operator and media founder was shaped by the decision to be the same person on and off camera. Le...
2026-01-2006 minDigital HospitalityWhy I Built A Media Production Team (Before I Could Afford It)Shawn Walchef shares why investing in an on-ground media team was the turning point in transforming his content into a profitable media business. After years of producing with no revenue, Walchef explains how in-person production elevated credibility, strengthened guest relationships, and unlocked sponsorship opportunities that virtual content could not. From early financial risk to scaling seven figures in brand deals, this episode breaks down why presence matters, how to reverse engineer production costs, and why momentum attracts money. It is a practical look at how creators evolve into media companies by committing before it feels comfortable.Interview Takeaways:
2026-01-0106 minDigital HospitalityWhy You Should Go To ConferencesShawn Walchef explains why leaving your business to attend trade shows and conferences is one of the most overlooked growth strategies in hospitality. Drawing from seventeen years of experience, he shares how showing up in person leads to stronger relationships, better content, faster learning, and real business opportunities. From B2B networking and proximity to industry leaders to securing six-figure brand deals simply by being in the room, Walchef reframes conferences as leverage rather than expenses. Growth accelerates when operators step away from daily operations, invest in learning, and put themselves in environments where decisions, partnerships, and momentum are already...
2025-12-2507 minDigital HospitalityWhy You Should Go To ConferencesShawn Walchef explains why leaving your business to attend trade shows and conferences is one of the most overlooked growth strategies in hospitality. Drawing from seventeen years of experience, he shares how showing up in person leads to stronger relationships, better content, faster learning, and real business opportunities. From B2B networking and proximity to industry leaders to securing six-figure brand deals simply by being in the room, Walchef reframes conferences as leverage rather than expenses. Growth accelerates when operators step away from daily operations, invest in learning, and put themselves in environments where decisions, partnerships, and momentum are already...
2025-12-2507 minDigital HospitalityWatch This Before You Name Your RestaurantNaming a restaurant feels personal, but it is one of the most strategic decisions an operator will ever make. In this episode, Shawn Walchef walks through the five names behind what is now Cali Barbecue, sharing the lessons learned from each iteration. From overly descriptive titles to names that created confusion, Walchef explains how memorability, clarity, and consistency ultimately won.Interview Takeaways:
Make It Easy to Remember – A restaurant name only works if customers can say it, spell it, and share it without effort. The simpler the name, the faster it travels through word of mouth, advertising, an...
2025-12-1806 minDigital HospitalityWatch This Before You Name Your RestaurantNaming a restaurant feels personal, but it is one of the most strategic decisions an operator will ever make. In this episode, Shawn Walchef walks through the five names behind what is now Cali Barbecue, sharing the lessons learned from each iteration. From overly descriptive titles to names that created confusion, Walchef explains how memorability, clarity, and consistency ultimately won.
Interview Takeaways:
Make It Easy to Remember – A restaurant name only works if customers can say it, spell it, and share it without effort. The simpler the name, the faster it travels through word of mo...
2025-12-1806 minDigital HospitalityPersistence in Business: Our Media Company Took 5 Years To Make Profits! Why Didn’t We Quit?Shawn Walchef spent five years building a media company that made zero dollars while running a restaurant business at the same time. Quitting would have been reasonable. He did not. This story breaks down why consistency, repetition, and belief mattered more than early results. From recording podcasts above a butcher shop to publishing one hundred episodes with almost no audience, Walchef explains how skills, trust, and relationships compound quietly.Interview Takeaways:
Start Before There Is Proof – The hardest phase is the invisible one. Publishing for years with no revenue, no audience, and no validation builds the skills, di...
2025-12-1507 minDigital HospitalityPersistence in Business: Our Media Company Took 5 Years To Make Profits! Why Didn’t We Quit?Shawn Walchef spent five years building a media company that made zero dollars while running a restaurant business at the same time. Quitting would have been reasonable. He did not. This story breaks down why consistency, repetition, and belief mattered more than early results. From recording podcasts above a butcher shop to publishing one hundred episodes with almost no audience, Walchef explains how skills, trust, and relationships compound quietly.
Interview Takeaways:
Start Before There Is Proof – The hardest phase is the invisible one. Publishing for years with no revenue, no audience, and no validation builds th...
2025-12-1507 minDigital HospitalityHow To Get Celebrities On Your Podcasthas spent years building two things at the same time: a restaurant business and a media brand strong enough to attract the people most podcasters only dream about. Today, his guest list includes Shaquille O’Neal, Dana White, John Taffer and Chef Robert Irvine. None of it came from luck. It came from consistency, community, and the willingness to publish long before anyone was watching.
Shawn Walchef has learned that getting celebrities onto your podcast has nothing to do with luck and everything to do with consistency, community, and proving you can show up long enough to matter. In this epi...
2025-12-0310 minDigital HospitalityHow To Get Celebrities On Your Podcasthas spent years building two things at the same time: a restaurant business and a media brand strong enough to attract the people most podcasters only dream about. Today, his guest list includes Shaquille O’Neal, Dana White, John Taffer and Chef Robert Irvine. None of it came from luck. It came from consistency, community, and the willingness to publish long before anyone was watching.
Shawn Walchef has learned that getting celebrities onto your podcast has nothing to do with luck and everything to do with consistency, community, and proving you can show up long eno...
2025-12-0310 minDigital HospitalityInside the Lessons Shawn Walchef Learned at Toast HQShawn Walchef shares the biggest lessons he has learned serving on the Toast Customer Advisory Board. From seeing how deeply Toast invests in customer success to understanding the power of real feedback loops, Walchef explains why every operator benefits from joining a larger community. He also reflects on how peers, storytelling, and brand advocacy helped shape his restaurant and media business. For Walchef, progress accelerates when operators learn together and choose to get involved.Interview Takeaways:
Customer Success Starts with Listening – Toast’s advisory board shows how real operators shape better products. Bringing users into the room crea...
2025-11-2807 minDigital HospitalityInside the Lessons Shawn Walchef Learned at Toast HQShawn Walchef shares the biggest lessons he has learned serving on the Toast Customer Advisory Board. From seeing how deeply Toast invests in customer success to understanding the power of real feedback loops, Walchef explains why every operator benefits from joining a larger community. He also reflects on how peers, storytelling, and brand advocacy helped shape his restaurant and media business. For Walchef, progress accelerates when operators learn together and choose to get involved.
Interview Takeaways:
Customer Success Starts with Listening – Toast’s advisory board shows how real operators shape better products. Bringing users into the...
2025-11-2807 minDigital Hospitality10X Your Media Output Immediately! 3 Time Saving Steps for Business OwnersShawn Walchef explains some core concepts that will allow you to 10X Your Media Output Right Now! Shawn Walchef is the owner of Cali BBQ Media and a leading voice in the restaurant and hospitality industry. He’s built a successful BBQ brand by embracing "Digital Hospitality"—helping restaurant owners think like media companies to stay relevant in the modern age. As the host of the Restaurant Influencers podcast, Shawn interviews top industry leaders, sharing insights on branding, technology, and the future of hospitality. He speaks at major events like the National Restaurant Association Show and International Pizza Expo, teaching busi...
2025-11-2008 minDigital Hospitality10X Your Media Output Immediately! 3 Time Saving Steps for Business OwnersShawn Walchef explains some core concepts that will allow you to 10X Your Media Output Right Now! Shawn Walchef is the owner of Cali BBQ Media and a leading voice in the restaurant and hospitality industry. He’s built a successful BBQ brand by embracing “Digital Hospitality”—helping restaurant owners think like media companies to stay relevant in the modern age. As the host of the Restaurant Influencers podcast, Shawn interviews top industry leaders, sharing insights on branding, technology, and the future of hospitality. He speaks at major events like the National Restaurant Association Show and International Pizza Expo, teaching...
2025-11-2008 minDigital HospitalityThe Michael Jordan Rule for Discipline with David MeltzerIn this latest Coaching Call with entrepreneur, podcast host, and mentor David Meltzer, host Shawn Walchef explores how motivation, inspiration, and consistency shape lasting success. From Meltzer’s “Stage Theory” and his advice to “be the show, not the commercial,” to lessons on discipline, accessibility, and the power of storytelling, this episode blends wisdom with real-world examples. Meltzer shares why he wakes up at 4 a.m., how he stays inspired, and what he calls the “Middle Reliever Mindset,” reminding us that greatness comes from showing up, serving others, and staying true to the mission that drives you....
2025-11-1319 minDigital HospitalityThe Michael Jordan Rule for Discipline with David MeltzerIn this latest Coaching Call with entrepreneur, podcast host, and mentor David Meltzer, host Shawn Walchef explores how motivation, inspiration, and consistency shape lasting success. From Meltzer’s “Stage Theory” and his advice to “be the show, not the commercial,” to lessons on discipline, accessibility, and the power of storytelling, this episode blends wisdom with real-world examples. Meltzer shares why he wakes up at 4 a.m., how he stays inspired, and what he calls the “Middle Reliever Mindset,” reminding us that greatness comes from showing up, serving others, and staying true to the mission that drives you.Int...
2025-11-1319 minDigital HospitalityMaaS Media as a Service The HOT New Business ModelShawn Walchef, founder of Cali BBQ Media, is redefining how businesses grow through storytelling with a model he calls Media as a Service (MaaS). Inspired by SaaS, MaaS helps creators and companies build recurring revenue through long-term content partnerships instead of one-off deals. Walchef’s approach centers on human-to-human storytelling, consistent media systems, and the courage to start before it’s perfect. By producing authentic content that highlights real people, brands build trust and community. His message to creators and operators alike is simple: the cost of inaction is far greater than the cost of starting. Every business needs a me...
2025-11-0600 minDigital HospitalityMaaS Media as a Service The HOT New Business ModelShawn Walchef, founder of Cali BBQ Media, is redefining how businesses grow through storytelling with a model he calls Media as a Service (MaaS). Inspired by SaaS, MaaS helps creators and companies build recurring revenue through long-term content partnerships instead of one-off deals. Walchef’s approach centers on human-to-human storytelling, consistent media systems, and the courage to start before it’s perfect. By producing authentic content that highlights real people, brands build trust and community. His message to creators and operators alike is simple: the cost of inaction is far greater than the cost of starting. Every business needs a medi...
2025-11-0600 minDigital HospitalityHow To Grow Your Business on LinkedInShawn Walchef built Cali BBQ into a national brand by doing something most restaurant owners ignore: posting on LinkedIn. What started as simple videos about technology and teamwork turned into multi-million-dollar partnerships with Toast, Amazon, and Google. In this Digital Hospitality episode, Walchef breaks down how storytelling on LinkedIn drives real business growth. From building a professional profile to creating community through Rising Tides Live, he shares why showing up online is just as important as showing up in your restaurant. Learn how consistency, curiosity, and connection can turn your next post into your next big opportunity.
2025-10-2713 minDigital HospitalityHow To Grow Your Business on LinkedInShawn Walchef built Cali BBQ into a national brand by doing something most restaurant owners ignore: posting on LinkedIn. What started as simple videos about technology and teamwork turned into multi-million-dollar partnerships with Toast, Amazon, and Google. In this Digital Hospitality episode, Walchef breaks down how storytelling on LinkedIn drives real business growth. From building a professional profile to creating community through Rising Tides Live, he shares why showing up online is just as important as showing up in your restaurant. Learn how consistency, curiosity, and connection can turn your next post into your next big opportunity.Interview...
2025-10-2713 minDigital HospitalityMenu Engineering 101: How to Turn Your Menu into a Profit MapShawn Walchef , founder of Cali BBQ and Cali BBQ Media, breaks down the art and science of menu engineering. From high-margin “golden items” to digital modifiers that drive ticket growth, he explains how smart design can turn any menu into a profit map. Walchef shares how Cali BBQ uses platforms like Toast, RestaurantOwner.com, and US Foods to simplify decisions, increase perceived value, and improve the guest experience. The lesson is simple: menu engineering isn’t about serving more items, it’s about understanding which ones truly build your brand and your bottom line.
Interview Takeaways:
Yo...
2025-10-2312 minDigital HospitalityMenu Engineering 101: How to Turn Your Menu into a Profit MapShawn Walchef , founder of Cali BBQ and Cali BBQ Media, breaks down the art and science of menu engineering. From high-margin “golden items” to digital modifiers that drive ticket growth, he explains how smart design can turn any menu into a profit map. Walchef shares how Cali BBQ uses platforms like Toast, RestaurantOwner.com, and US Foods to simplify decisions, increase perceived value, and improve the guest experience. The lesson is simple: menu engineering isn’t about serving more items, it’s about understanding which ones truly build your brand and your bottom line.Interview Takeaways:
Your Menu Is...
2025-10-2312 minDigital HospitalityRising Tides Live: DelegationIn this session of Rising Tides Live, hosted by Shawn Walchef, the focus was on delegation—why it’s so difficult, how to improve, and what leadership looks like when you let go. Shawn admitted his own struggles as a restaurant owner trying to juggle manager and owner duties, and how becoming a father forced him to rethink what he should hand off. Midway through, he even delegated hosting to Chris Tripoli so he could step away for a call—putting the lesson into practice. Guests added their own insights: the trap of being an “owner–manager,” the power of clear che...
2025-09-2354 minDigital HospitalityRising Tides Live: DelegationIn this session of Rising Tides Live, hosted by Shawn Walchef, the focus was on delegation—why it’s so difficult, how to improve, and what leadership looks like when you let go. Shawn admitted his own struggles as a restaurant owner trying to juggle manager and owner duties, and how becoming a father forced him to rethink what he should hand off. Midway through, he even delegated hosting to Chris Tripoli so he could step away for a call—putting the lesson into practice. Guests added their own insights: the trap of being an “owner–manager,” the power of clear checkl...
2025-09-2354 minDigital HospitalityRising Tides Live: Ask Shawn AnythingIn this session of Rising Tides Live, the community gathered for a special Ask Shawn Anything, where host Shawn Walchef took questions from the group and encouraged everyone to do the same. From a former dishwasher turned GM sharing leadership lessons, to a barbecue pitmaster navigating burnout and balance, the conversation was honest, practical, and full of insight. Shawn opened up about imposter syndrome, learning to ask for help, and the power of storytelling over sales. The group exchanged ideas about AI, content creation, restaurant leadership, and mentorship. Whether you’re building a team, launching a product, or just tr...
2025-07-2900 minDigital HospitalityRising Tides Live: Ask Shawn AnythingIn this session of Rising Tides Live, the community gathered for a special Ask Shawn Anything, where host Shawn Walchef took questions from the group and encouraged everyone to do the same. From a former dishwasher turned GM sharing leadership lessons, to a barbecue pitmaster navigating burnout and balance, the conversation was honest, practical, and full of insight. Shawn opened up about imposter syndrome, learning to ask for help, and the power of storytelling over sales. The group exchanged ideas about AI, content creation, restaurant leadership, and mentorship. Whether you're building a team, launching a product, or just trying to...
2025-07-2900 minDigital HospitalityRising Tides Live: Building An Audience From AnywhereIn this session of Rising Tides Live, hosted by Shawn Walchef, the community gathered around a powerful idea: how can creators build an authentic audience from anywhere in the world? The guest was David Lissah, a UK-born entrepreneur and creator who moved to Bulgaria in 2024—and whose candid content about life abroad turned into a viral storytelling journey. What began as a simple Instagram DM between Shawn and David quickly evolved into a real-world connection, a podcast recording in Sofia, and now a global conversation about creativity, community, and the courage to show up online. From smartphone storytelling to social medi...
2025-07-2255 minDigital HospitalityRising Tides Live: Building An Audience From AnywhereIn this session of Rising Tides Live, hosted by Shawn Walchef, the community gathered around a powerful idea: how can creators build an authentic audience from anywhere in the world? The guest was David Lissah, a UK-born entrepreneur and creator who moved to Bulgaria in 2024—and whose candid content about life abroad turned into a viral storytelling journey. What began as a simple Instagram DM between Shawn and David quickly evolved into a real-world connection, a podcast recording in Sofia, and now a global conversation about creativity, community, and the courage to show up online. From smartphone storytelling to social medi...
2025-07-2255 minDigital HospitalityRising Tides Live: Post Production SpeedIn this session of Rising Tides Live, hosted by Shawn Walchef, the community rallied around a clear challenge: how can content teams move faster without sacrificing purpose? The guest was Scot Turner, a London-based hospitality consultant and creative thinker, who recently joined Shawn and their families on a vacation in Bulgaria. What started as a transatlantic DM has grown into a real-world collaboration rooted in media, mindset, and shared values. From filming with iPhones on the Black Sea to launching a cross-team YouTube workflow, Shawn and Scot sparked a rich conversation about systems, speed, and how two hospitality pros are us...
2025-07-161h 06Digital HospitalityRising Tides Live: Post Production SpeedIn this session of Rising Tides Live, hosted by Shawn Walchef, the community rallied around a clear challenge: how can content teams move faster without sacrificing purpose? The guest was Scot Turner, a London-based hospitality consultant and creative thinker, who recently joined Shawn and their families on a vacation in Bulgaria. What started as a transatlantic DM has grown into a real-world collaboration rooted in media, mindset, and shared values. From filming with iPhones on the Black Sea to launching a cross-team YouTube workflow, Shawn and Scot sparked a rich conversation about systems, speed, and how two hospitality pros ar...
2025-07-161h 06Digital HospitalityHow To Book Your Dream Podcast GuestShawn Walchef turned a bold dream into reality: landing an interview with Shaquille O’Neal. But the real story isn’t about fame—it’s about persistence, preparation, and the power of storytelling. From putting Shaq’s name on a vision board to building years of credibility through content, Walchef shows what’s possible when you call your shot and keep showing up. This isn’t just a behind-the-scenes look at a dream interview. It’s a roadmap for creators, entrepreneurs, and restaurant operators ready to think bigger, build their brand, and turn media into momentum. Your Shaq moment might be closer than y...
2025-07-0911 minDigital HospitalityHow To Book Your Dream Podcast GuestShawn Walchef turned a bold dream into reality: landing an interview with Shaquille O’Neal. But the real story isn’t about fame—it’s about persistence, preparation, and the power of storytelling. From putting Shaq’s name on a vision board to building years of credibility through content, Walchef shows what’s possible when you call your shot and keep showing up. This isn’t just a behind-the-scenes look at a dream interview. It’s a roadmap for creators, entrepreneurs, and restaurant operators ready to think bigger, build their brand, and turn media into momentum. Your Shaq moment might be closer...
2025-07-0911 minDigital Hospitality4 Secrets of Successful Restaurants in 2025What makes a restaurant successful in 2025? According to Shawn Walchef, it’s not just the food—it’s the story behind it. In this episode, Walchef shares four key strategies from hundreds of interviews with industry leaders: lean into media, embrace fast casual, create experiences, and think beyond the plate. From San Pedro Fish Market’s Amazon Prime show to Brasa Peruvian Kitchen’s cultural hotline, the best brands are evolving in bold new ways. Whether you’re just starting out or scaling up, these insights will challenge you to think bigger, move faster, and build something that lasts.
2025-06-2511 minDigital Hospitality4 Secrets of Successful Restaurants in 2025What makes a restaurant successful in 2025? According to Shawn Walchef, it’s not just the food—it’s the story behind it. In this episode, Walchef shares four key strategies from hundreds of interviews with industry leaders: lean into media, embrace fast casual, create experiences, and think beyond the plate. From San Pedro Fish Market’s Amazon Prime show to Brasa Peruvian Kitchen’s cultural hotline, the best brands are evolving in bold new ways. Whether you're just starting out or scaling up, these insights will challenge you to think bigger, move faster, and build something that lasts.Interview...
2025-06-2511 minDigital HospitalityNo Script, Just Love: Fatherhood and the Power of Being PresentOn a trip to Las Vegas, Shawn Walchef turned a spontaneous family visit to Claw World—a wonderland of arcade games and oversized plushies—into something far more lasting. Between claw machine wins and peach cobbler debates, his kids, Mila and Kalin, joined him on the mic for an unscripted podcast episode filled with joy, chaos, and genuine connection. It was a heartwarming glimpse into fatherhood in real time: showing up, listening, and letting your kids lead. The prizes may fade, but the memory of recording together in the middle of Claw World is the kind that sticks for a life...
2025-06-1604 minDigital HospitalityNo Script, Just Love: Fatherhood and the Power of Being PresentOn a trip to Las Vegas, Shawn Walchef turned a spontaneous family visit to Claw World—a wonderland of arcade games and oversized plushies—into something far more lasting. Between claw machine wins and peach cobbler debates, his kids, Mila and Kalin, joined him on the mic for an unscripted podcast episode filled with joy, chaos, and genuine connection. It was a heartwarming glimpse into fatherhood in real time: showing up, listening, and letting your kids lead. The prizes may fade, but the memory of recording together in the middle of Claw World is the kind that sticks for a li...
2025-06-1604 minDigital HospitalityWhy B2B Content Capturing Is Critical For Any Business OwnerShawn Walchef, founder of Cali BBQ and Cali BBQ Media, makes the case that B2B content is no longer optional—it’s essential. His journey started with a simple unboxing video and evolved into a strategy that builds trust and relationships with technology partners. By sharing authentic, behind-the-scenes stories—about successes, failures, and lessons learned—Walchef turned his business into a media brand. He believes every business owner already has stories worth sharing. You don’t need a big budget or millions of views; you just need to start, be real, and connect with the right people. B2B content...
2025-06-1104 minDigital HospitalityWhy B2B Content Capturing Is Critical For Any Business OwnerShawn Walchef, founder of Cali BBQ and Cali BBQ Media, makes the case that B2B content is no longer optional—it’s essential. His journey started with a simple unboxing video and evolved into a strategy that builds trust and relationships with technology partners. By sharing authentic, behind-the-scenes stories—about successes, failures, and lessons learned—Walchef turned his business into a media brand. He believes every business owner already has stories worth sharing. You don’t need a big budget or millions of views; you just need to start, be real, and connect with the right people. B2B content bu...
2025-06-1104 minDigital HospitalityWhy You Just Need To Hit RecordAt Catersource, Shawn Walchef and Duce Raymond delivered a powerful talk on why every business should be its own media company. Raymond shared how a simple selfie video on ribs sparked his journey to building a 750,000+ follower brand. Walchef echoed the mantra: “Be the show, not the commercial.” Together, they urged attendees to embrace smartphone storytelling, share real moments, and focus on building trust rather than chasing likes. Their message was clear: Every entrepreneur has a story worth telling, and the best time to start sharing is now. You already have stories. Tell them.Interview Takeaways:
Start Smal...
2025-06-0400 min
Room For SecondsShawn Walchef is Building Community & Storytelling in the Restaurant IndustryFilmed at the site of the 2025 National Restaurant Association Show in Chicago, IL., Gregg Majewski sits down with Shawn Walchef—the podcast king of the restaurant industry, owner of Cali BBQ in San Diego, and founder of Cali BBQ Media. Shawn shares his journey from struggling barbecue joint to industry influencer, highlighting how building in public, embracing social media, and staying curious can transform a brand. This episode dives deep into why storytelling matters, the importance of community, and how even big names like Shaquille O’Neal rely on authentic relationships to grow successful restaurant brands. Tune in to disc...
2025-06-0318 minDigital HospitalityDavid Meltzer & Shawn Will Takeover the National Restaurant Show 2025At the National Restaurant Association Show, Digital Hospitality Shawn Walchef and his mentor David Meltzer are applying Stage Theory to help restaurant owners and entrepreneurs turn events into engines for business growth. Through live interviews, curated VIP experiences, and post-production content, they aim to amplify stories of resilience, innovation, and service.
Interview Takeaways:
Stage Theory: Turning Moments into MomentumStage Theory empowers businesses to transform live industry events into long-term growth by strategically capturing, amplifying, and repurposing valuable content for future engagement.
Post-Production: The Real ROI of EventsThe greatest value from attending...
2025-05-0814 minDigital HospitalityDavid Meltzer & Shawn Will Takeover the National Restaurant Show 2025At the National Restaurant Association Show, Digital Hospitality Shawn Walchef and his mentor David Meltzer are applying Stage Theory to help restaurant owners and entrepreneurs turn events into engines for business growth. Through live interviews, curated VIP experiences, and post-production content, they aim to amplify stories of resilience, innovation, and service.Interview Takeaways:
Stage Theory: Turning Moments into MomentumStage Theory empowers businesses to transform live industry events into long-term growth by strategically capturing, amplifying, and repurposing valuable content for future engagement.
Post-Production: The Real ROI of EventsThe greatest value from attending events comes...
2025-05-0814 minDigital HospitalityThe Number One Thing To Do When Marketing Your BusinessShawn Walchef thought he understood social media—until he discovered the deeper power of storytelling. His Orange Tree Theory was born from a real tree planted by his immigrant grandfather outside the family restaurant. Overlooked for decades, that tree became a symbol of legacy, values, and identity once its story was shared. Now a cornerstone of Cali BBQ’s brand, it inspires Walchef’s message to business owners everywhere: stop treating content like a commercial and start telling stories that matter. Your business already has meaningful moments—like your own orange tree—you just haven’t shared them yet. It’s time to...
2025-05-0110 minDigital HospitalityThe Number One Thing To Do When Marketing Your BusinessShawn Walchef thought he understood social media—until he discovered the deeper power of storytelling. His Orange Tree Theory was born from a real tree planted by his immigrant grandfather outside the family restaurant. Overlooked for decades, that tree became a symbol of legacy, values, and identity once its story was shared. Now a cornerstone of Cali BBQ’s brand, it inspires Walchef’s message to business owners everywhere: stop treating content like a commercial and start telling stories that matter. Your business already has meaningful moments—like your own orange tree—you just haven’t shared them yet. It's time to star...
2025-05-0110 minDigital HospitalityNo One Is Coming to Tell The Story of Your Business
At the California Restaurant Show, Shawn Walchef of Cali BBQ Media took the stage to share an important lesson: Every business has a story that deserves to be told. While his session emphasized digital storytelling, it was a particular moment—his Orange Tree Story—that truly resonated with the audience. Walchef recounted the significance of an orange tree planted decades ago in front of his family’s restaurant, a symbol of heritage, persistence, and the evolution of his business. The tree was nearly removed during renovations, but his wife stood firm, insisting it remain. That decisi...
2025-03-1214 minDigital HospitalityNo One Is Coming to Tell The Story of Your Business
At the California Restaurant Show, Shawn Walchef of Cali BBQ Media took the stage to share an important lesson: Every business has a story that deserves to be told. While his session emphasized digital storytelling, it was a particular moment—his Orange Tree Story—that truly resonated with the audience. Walchef recounted the significance of an orange tree planted decades ago in front of his family’s restaurant, a symbol of heritage, persistence, and the evolution of his business. The tree was nearly removed during renovations, but his wife stood firm, insisting it remain. That decision became more than just a land...
2025-03-1214 minDigital HospitalityWhy Every Business Needs YouTubeShawn Walchef knows digital storytelling is the future. At the Google Restaurant Industry Influencers Summit, the Cali BBQ owner shared why every business must take YouTube seriously. For years, YouTube was just a content archive for Cali BBQ—until Shawn saw top creators prioritizing it. Now, short-form videos, long-form storytelling, and live content are driving real results. His philosophy? Be the show, not the commercial. YouTube offers longevity, discovery, and brand growth. As Shawn says, the best time to start was yesterday. The next best time? Now.Interview Takeaways:
Be The Show, Not The Commercial – We l...
2025-02-2611 minDigital HospitalityWhy Every Business Needs YouTubeShawn Walchef knows digital storytelling is the future. At the Google Restaurant Industry Influencers Summit, the Cali BBQ owner shared why every business must take YouTube seriously. For years, YouTube was just a content archive for Cali BBQ—until Shawn saw top creators prioritizing it. Now, short-form videos, long-form storytelling, and live content are driving real results. His philosophy? Be the show, not the commercial. YouTube offers longevity, discovery, and brand growth. As Shawn says, the best time to start was yesterday. The next best time? Now.
Interview Takeaways:
Be The Show, Not The Co...
2025-02-2611 minDigital HospitalityRestaurant Evolution in 2025: Trends & the Strength of SupportAt the Toast Panel, Shawn Walchef of Cali BBQ shared how technology, hospitality, and community shape the future of the industry. He emphasized the power of learning from others, the importance of balancing digital tools with real-world hospitality, and how events like these create connections that drive success. With 2025 bringing new challenges, Toast is helping restaurant owners streamline operations, grow revenue, and build stronger teams—all while fostering a supportive network of industry leaders who share their insights and solutions.Interview Takeaways:
The Toast Team Cares – Shawn Walchef recognizes the value Toast brings to restaurants, acti...
2025-02-1926 minDigital HospitalityRestaurant Evolution in 2025: Trends & the Strength of SupportAt the Toast Panel, Shawn Walchef of Cali BBQ shared how technology, hospitality, and community shape the future of the industry. He emphasized the power of learning from others, the importance of balancing digital tools with real-world hospitality, and how events like these create connections that drive success. With 2025 bringing new challenges, Toast is helping restaurant owners streamline operations, grow revenue, and build stronger teams—all while fostering a supportive network of industry leaders who share their insights and solutions.
Interview Takeaways:
The Toast Team Cares – Shawn Walchef recognizes the value Toast brings to r...
2025-02-1926 minDigital HospitalityHow to Produce Content in 2025Shawn Walchef steps into the guest seat for the very first episode of The Pineapple Perspective with Troy Hooper. As the CEO of Hot Palette America, Troy has spent years leading and innovating in the restaurant industry. Now, he’s amplifying hospitality voices with his new podcast. And who better to kick things off than Shawn, a longtime champion of storytelling, digital media, and the evolution of hospitality?Interview Takeaways:
Hospitality Is About People –Hospitality is more than service, it’s human connection. Shawn Walchef believes customer service sets the bar too low, calling true hospit...
2025-02-1200 minDigital HospitalityHow to Produce Content in 2025Shawn Walchef steps into the guest seat for the very first episode of The Pineapple Perspective with Troy Hooper. As the CEO of Hot Palette America, Troy has spent years leading and innovating in the restaurant industry. Now, he’s amplifying hospitality voices with his new podcast. And who better to kick things off than Shawn, a longtime champion of storytelling, digital media, and the evolution of hospitality?
Interview Takeaways:
Hospitality Is About People –Hospitality is more than service, it’s human connection. Shawn Walchef believes customer service sets the bar too low, callin...
2025-02-1200 minDigital HospitalityLessons in Catering and Storytelling with Behind The Scenes AccessShawn Walchef, owner of Cali BBQ, and Steven Swiderski, Director of Events and Hospitality, showcased the behind-the-scenes magic of their catering operations during a lively Saturday livestream. From delivering barbecue to Snapdragon Stadium for Monster Jam to highlighting technology like Toast, they shared lessons on preparation, teamwork, and digital hospitality. Steven emphasized, “Bring enough food and supplies. Always have a checklist.” Shawn added, “Invest in tools and storytelling to grow your business.” Their transparent approach blends old-school hospitality with modern tech, inspiring restaurateurs to innovate. This livestream exemplified their commitment to delivering exceptional experiences—both on the plate and through their medi...
2025-01-2300 minDigital HospitalityLessons in Catering and Storytelling with Behind The Scenes AccessShawn Walchef, owner of Cali BBQ, and Steven Swiderski, Director of Events and Hospitality, showcased the behind-the-scenes magic of their catering operations during a lively Saturday livestream. From delivering barbecue to Snapdragon Stadium for Monster Jam to highlighting technology like Toast, they shared lessons on preparation, teamwork, and digital hospitality. Steven emphasized, “Bring enough food and supplies. Always have a checklist.” Shawn added, “Invest in tools and storytelling to grow your business.” Their transparent approach blends old-school hospitality with modern tech, inspiring restaurateurs to innovate. This livestream exemplified their commitment to delivering exceptional experiences—both on the plate and through th...
2025-01-2300 minDigital HospitalityNobody Is Coming To Tell Your Story: Shawn Walchef and Scot TurnerIn this unique episode of Digital Hospitality, we feature an interview from Hospitality Huddles, where Scot Turner sits down with Shawn Walchef. Shawn shares his powerful philosophy: no one is coming to tell your story, so you must embrace the tools at your disposal to share it yourself. From building authentic connections to leveraging digital platforms, Shawn emphasizes how storytelling can transform businesses and communities. This conversation challenges hoteliers, restaurateurs, and entrepreneurs to rethink their approach to media and hospitality. If you’re ready to get uncomfortable and start sharing your truth, this episode is for you.
For more Hospitality Hu...
2025-01-0800 minDigital HospitalityNobody Is Coming To Tell Your Story: Shawn Walchef and Scot TurnerIn this unique episode of Digital Hospitality, we feature an interview from Hospitality Huddles, where Scot Turner sits down with Shawn Walchef. Shawn shares his powerful philosophy: no one is coming to tell your story, so you must embrace the tools at your disposal to share it yourself. From building authentic connections to leveraging digital platforms, Shawn emphasizes how storytelling can transform businesses and communities. This conversation challenges hoteliers, restaurateurs, and entrepreneurs to rethink their approach to media and hospitality. If you’re ready to get uncomfortable and start sharing your truth, this episode is for you.
Fo...
2025-01-0850 minDigital HospitalityWhy Storytelling Matters for Your Business: Shawn Walchef California Restaurant ShowStorytelling is the secret to standing out in today’s crowded digital world. At the California Restaurant Show, Shawn Walchef of Cali BBQ Media shared his journey, emphasizing, “No one is coming to tell your story.” Walchef discussed his Orange Tree Theory, a personal story highlighting the importance of sharing unique experiences to connect with audiences. By embracing vulnerability and consistency, businesses can create impactful stories that drive connection and growth.Interview Takeaways:
Create Your Own Orange Tree – At the California Restaurant Show, Shawn Walchef shares a powerful story about his Cali BBQ restaurant and its conn...
2024-12-0450 minDigital HospitalityDynamic Pricing vs Surge Pricing: Shawn Walchef Speech at MURTEC 2024Dynamic pricing has long been part of the restaurant industry through practices like Happy Hours and Early Bird Specials. At the 2024 MURTEC Summit, Shawn Walchef, owner of Cali BBQ, shared how implementing dynamic pricing increased revenue by $1,200 monthly. However, when The Wall Street Journal labeled it “surge pricing,” public perception shifted, sparking criticism during his News Nation feature. Shawn emphasized the importance of language in shaping customer trust and explained why dynamic pricing feels more personal in restaurants compared to other industries. His insights highlight the balance between innovation, transparency, and maintaining generational business values.Interview Takeaways:
Dy...
2024-11-2013 minDigital HospitalityRising Tide LinkeIn Live: Landing the Big FishCali BBQ Media had the pleasure of interviewing Shaquille O’Neal for Restaurant Influencers. Founder and show host Shawn Walchef, had Shaq on his vision board as a dream guest for quite some time before it came to fruition.
One thing is for certain, he wasn’t afraid to make a big ask to land the big fish!
In various situations, that “Big Fish” could represent anything ranging from a celebrity guest to a large-scale partnership.
Listen to the replay of a recent Rising Tide LinkedIn Live room where the participants discussed their strategies...
2024-10-0300 minDigital HospitalityRising Tide LinkedIn Live: Business Travel Hacks You Should KnowAs the world begins to settle back into its norm post pandemic, business travel is back in full swing. For the participants in a recent Rising Tide LinkedIn Live Room hosted by Shawn Walchef of Cali BBQ Media, travel, both business and personal, comes with rituals and “aha moments” that they have implemented into their adventures.
Listen to the replay of the latest room where the participants shared tips and strategies for effective business travel and follow Cali BBQ Media to keep up with the latest and join the rooms to tell your story and have your voic...
2024-09-031h 19Digital HospitalityRising Tide LinkedIn Live: Perspective in Life and BusinessPerspective is important in life and business.
In a recent Rising Tide LinkedIn Live room, host Shawn Walchef asked participants to share stories and anecdotes about perspective, both theirs and how they idea of perspective has evolved over time.
Listen to the replay of the latest room where the participants discussed perspective and follow Cali BBQ Media to keep up with the latest and join the rooms to tell your story and have your voice heard
Every Wednesday and Friday at 10am PDT, Shawn Walchef hosts the Rising Tide live room on LinkedIn. Le...
2024-08-211h 15Digital HospitalityRising Tide LinkedIn Live: Beautiful ControversyControversy sells.
At least that’s what we’ve been told. But put the word “beautiful” in front of it, and the idea of calamity somehow dissipates.
Or at least that’s what those in hospitality hope to happen.
Listen to the replay of the latest Rising Tide LinkedIn Live room where the participants discussed beautiful controversy and follow Cali BBQ Media to keep up with the latest and join the rooms to tell your story and have your voice heard
Every Wednesday and Friday at 10am PDT, Shawn Walchef hosts the Rising...
2024-08-091h 08Digital HospitalityRising Tide LinkedIn Live: Consistent CuriosityWhat are you curious about? Where has your curiosity led you?
There is a saying that says: The more you learn, the more you’ll need to know.
Shawn Walchef returned to host a recent Rising Tide LinkedIn Live Room powered by Cali BBQ Media as he and the participants delved into what sparked them down the path of asking questions.
Listen to the replay of the latest room where the participants discussed curiosity and follow Cali BBQ Media to keep up with the latest and join the rooms to tell your story an...
2024-08-0759 minDigital HospitalityThe Return on Investing in Yourself with Shawn Walchef and Fast Casual PodcastShawn Walchef, Owner of Cali BBQ Media, made an appearance on Fast Casual by Landed that was a testament to his innovative approach to digital marketing and his deep understanding of the power of storytelling through video.
Walchef has long advocated for the use of video to authentically showcase one’s business and personal brand online. For Walchef, video is more than just a medium—it’s a gateway to transparency and authenticity, allowing audiences to connect with the real people behind a business.
He passionately stated, “Every single platform pushes video. Why? Because we’re tired of...
2024-08-0557 minDigital HospitalityCoaching Call with David Melzer: Gratitude, Community & Acting Now for SuccessIn this latest Coaching Call with entrepreneur, podcast host, and mentor David Meltzer, host Shawn Walchef discusses the importance of community, the power of storytelling, and how to leverage modern technology for business growth.
Walchef shares his recent experience at Toast’s headquarters, emphasizing the impact of building connections and community.
Meltzer emphasized the significance of starting with gratitude to build a robust personal or professional brand. He recommended writing “thank you” on your mirror to remind yourself daily to appreciate what you have and to give back.
Meltzer explained, “Most people don’t understand...
2024-07-2918 minDigital HospitalityRising Tide LinkedIn Live: Building the Best Business WebsiteIn a recent LinkedIn Live Room hosted by Shawn Walchef. The participants discussed the importance of an effective website in the increasingly digital business landscape.
Listen to the replay of the latest room where the participants discussed tips, tricks, and important considerations to make a business website as effective as possible. Follow Cali BBQ Media to keep up with the latest and join the rooms to tell your story and have your voice heard
Every Wednesday and Friday at 10am PDT, Shawn Walchef hosts the Rising Tide live room on LinkedIn. Leading voices in hospitality, a...
2024-07-181h 21
Data DelicaciesUnlocking Deep Hospitality and Building Community with Shawn Walchef of Cali BBQ MediaShawn Walchef, founder of Cali BBQ Media, has a unique definition of hospitality. For Walchef, hospitality is more than just a warm greeting; it’s about creating lifelong relationships built on trust. While at the National Restaurant Association Show 2024 in Chicago, Walcef discussed the importance of building a community with host Arun Kumar. Listen now to learn more about loyalty in hospitality, the truth about advertising, and the power of opportunities and connections. Follow Incentivio on YouTube: https://www.youtube.com/@incentivioEp...
2024-07-0315 min
The Duce Raymond PodcastFrom Struggles to Success: Building a BBQ Media Empire | Shawn Walchef | Founder | @CaliBBQMedia#bbq #success #interview #podcast Welcome to the first episode of The Duce Raymond Podcast! I'm thrilled to have Shawn Walchef, founder of Cali BBQ Media, as our special guest. Shawn has significantly influenced my business journey, and today, he shares how he turned his struggles into a BBQ media empire. From his early days in his grandfather's restaurant to transforming a local BBQ joint into a media powerhouse, Shawn's story is one of resilience and innovation. He emphasizes that "if you build it, they will not come. You have to make them care by sharing your story."
2024-07-0247 minDigital HospitalityA Guide to Effective Podcast and Business Alignment on the Hospitable Podcast powered by OmniboostOn a recent episode of the Hospitable Podcast powered by Omniboost, Shawn Walchef of Cali BBQ Media had an engaging conversation with Omniboost’s CEO Kees Zorge and COO Rob Napoli. The discussion delved into creating a podcast, the importance of frontline engagement, egoless leadership, and the power of storytelling in business.
Napoli, the COO of Omniboost and host of The Bear Necessities of Entrepreneurship Podcast, emphasized their dedication to optimizing the client experience through their technology. Napoli highlighted their proactive approach by visiting client locations to ensure their integrations are functioning seamlessly. That level of commitment en...
2024-06-1748 minDigital HospitalityRising Tide LinkedIn Live: How to Create a ShowShawn Walchef lives by two deep thesis statements:
Be the Show, not the commercial!
Every business needs a show.
Those ideas were brought to last weeks’ Rising Tide LinkedIn Live Room as the participants discussed just how to create a show.
The enlightening conversation led to the realization that doing so may not be as difficult as some may think, and a discussion of consistency was also had.
Every Wednesday and Friday at 10am PDT, Shawn Walchef hosts the Rising Tide live room on LinkedIn. Leading voices in hospitality, and otherwise, from near and...
2024-05-291h 23Digital HospitalityShawn Walchef Discusses Dynamic Pricing and Customer Loyalty on The Restaurant Growth ShowCali BBQ and Cali BBQ Media Founder, Shawn Walchef spoke on The Restaurant Growth Show powered by Dynpricing to discuss dynamic pricing and restaurants greatest fear. He also spoke to hosts Gordon Paterson and Jose Albis about incentivizing customer loyalty.
Cali BBQ, have garnered national attention for implementing dynamic pricing. Often misunderstood as “surge pricing,” Walchef clarifies the distinction between the two. Dynamic pricing involves adjusting prices based on supply and demand, a concept familiar to the restaurant industry. By partnering with tech companies like Juicer, Walchef ensures dynamic pricing benefits everyone, creating loyal customers through strategic pric...
2024-05-2226 minDigital HospitalityRising Tide LinkedIn Live: Tips on a Successful National Restaurant Association Show 2024 for AttendeesHow do you navigate large industry events?
In preparation for the upcoming National Restaurant Association show in Chicago, this week’s Rising Tide LinkedIn Room was all about best practices while attending large events.
Industry expos and conferences can be exhausting and frustrating if not approached correctly. The consensus in the room was if funds are going to be allocated to events, they should be valuable to business and individuals.
Walchef provided a great example of how to capture content at events when he visited the The International Pizza Expo & Conference.
Ever...
2024-05-121h 02
Room For SecondsThe Power of Being #2 w/ Shawn Walchef of Cali BBQ MediaIn a world obsessed with being number one, Gregg Majewski advocates for the power of being number two. Drawing from his experience at Jimmy John's, he spoke to Shawn Walchef of Cali BBQ Media about the importance of focusing inward to perfect products and services. Listen now to learn about the power of not being first, prioritizing hospitality, and not diminishing customer experience in the digital era.Episode Links:Cali BBQ Media OnlineCali BBQ LinkedInCali BBQ Media InstagramCali BBQ Media YouTubeShawn Walchef InstagramTakeaways...
2024-05-0139 minDigital HospitalityDavid Meltzer is Cali BBQ Media MentorDavid Meltzer is the Co-Founder of Sports 1 Marketing. He is also a world renowned motivational speaker, author, entrepreneur, business coach, and podcast host.
For Cali BBQ Media founder Shawn Walchef, Meltzer is a mentor and friend. On Meltzer’s quest to empower over one billion people to be happy, he has made a number of appearances on Cali BBQ Media’s shows.
It is well worth your time to watch and listen to every single episode that involves David Meltzer, including his live coaching calls with Walchef.
Coaching Call: Surge Pricing vs. Dynamic Pricing
Coac...
2024-04-2623 min
The Restaurant Growth ShowHow to Use Dynamic Pricing with Shawn WalchefIn this episode, we welcome Shawn Walchef, entrepreneur and owner of Cali BBQ, who shares his insights on leveraging dynamic pricing to grow a restaurant business. Shawn discusses his journey with Cali BBQ, the use of dynamic pricing on platforms like Uber Eats and DoorDash, and the impact it has had. He explains the difference between dynamic and surge pricing, emphasizing the importance of incremental price changes based on supply and demand. Walchef also dives into the challenges and opportunities of communicating pricing strategies to customers, the benefits of avoiding high traffic periods, and how technology can enhance customer...
2024-03-2820 min
HospitableCaliBBQ Media and Building a Media + Restaurant Business with Founder Shawn P. WalchefLive from Cali BBQ Media HQ in Sunny San Diego, California, episode 19 features CEO and Founder, Shawn P. Walchef.This episode covers ground, from embracing discomfort to crafting unforgettable experiences, Shawn's journey highlights the transformative power of storytelling and human connection. We dive deep into the intersection of technology, narrative, and hospitality as Shawn shares his experiences as a podcast host, content creator, and member of the customer advisory board at Toast. Join us as we explore the importance of going the extra mile and embracing discomfort to create m...
2024-03-0737 minDigital HospitalityBuilding Authentic Connections with Restaurant Owners Uncorked Podcast
Shawn Walchef of Cali BBQ Media approach content creation and networking is a testament to the power of authenticity and vulnerability in the digital age.His willingness to “look stupid” by consistently posting on social media allowed him to connect with people he wouldn’t have otherwise. Walchef’s commitment to storytelling and consistent online engagement has not only allowed him to build a network of like-minded individuals but has also positioned him as a valuable resource for other brands seeking guidance in enhancing their video content strategies.
“I’m just willing to look stupid and sound stupid on th...
2023-12-271h 16Digital HospitalityShawn Walchef talks The Answer to the Internet with Local Marketing Lab
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.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block} Local Marketing Lab host and VP of Marketing at Evocalize, Justin Ulrich, sat down with Cali BBQ Media co-founder, Shawn Walchef to discuss the importance of creating content. For Walchef, everyone is a creator in this current landscape. “Every single person is a creator. Every sing...
2023-11-1517 minDigital HospitalityShawn Walchef Talks Mastering Digital Marketing with The Meez Podcast
/*! elementor - v3.16.0 - 09-10-2023 */
.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block} When it comes to storytelling, very few have the passion for it like Cali BBQ Media co-owner, Shawn Walchef. The Digital Hospitality Host stopped by The Meez Podcast to discuss the power of doing digital marketing correctly. During this interview, Shawn speaks on his many inspirations that include his...
2023-11-0851 minDigital HospitalityOperating a Stress Free Restaurant with Stephanie Bernstein
The Spot On Series Show put on by Rise25 invites guests to speak candidly about their experience with business. Cali BBQ Media founder Shawn Walchef was a guest on the show recently where he spoke about his journey with digital hospitality and the importance of businesses being digital first.
Listen to this interview to learn more about the digital hospitality hack and how Walchef believes that customer service isn’t enough.
Episode Links:
Shawn Walchef Instagram: https://www.instagram.com/shawnpwalchef
Shawn Walchef TikTok: https://www.tiktok.com/@shawnpwalchef
...
2023-11-0222 minDigital HospitalityCali BBQ Talks National Restaurant Show 2023 with Kyle Inserra
The National Association of Restaurant Show taking place from May 20 – 23 has been coined the “Super Bowl of the Industry” by some. Ahead of this year’s show, host Shawn Walchef (@shawnpwalchef) of Calibbq.media spoke with restaurant growth expert and commercial realtor Kyle Inserra (@kyleinserra) about why restaurant owners should attend the show and what to expect while there. In partnership with Digital Hospitality alum DAVO, has allowed the duo to giveaway free tickets to a lucky select few. Be sure to watch and Listen to the full episode to learn how to or ensure your atten...
2023-05-1623 min
Brian Bogert - Flipping The Lid07: Stand In Your Truth with Shawn WalchefShawn Walchef is the founder of Cali BBQ Media, host of the Digital Hospitality podcast, a business coach, and a proud dad. Since opening Cali BBQ in 2008, he has grown his San Diego restaurant and media company into a global brand using digital tools and smartphone storytelling.
Opening his restaurant during the Great Recession, Shawn learned to use the power of the Internet to stay in business. During the Pandemic, Cali BBQ developed a scalable growth plan that is three times more profitable than the traditional full-service restaurant model. Now, Shawn helps content leaders implement podcasting and digita...
2023-04-2052 min
Restauranttopia: A Show for Local Independent RestaurantsBuilding a Friendly Ghost Kitchen with Shawn WalchefEpisode 121 Building a Friendly Ghost Kitchen with Shawn Walchef https://restauranttopia.com/episode-121-building-a-friendly-ghost-kitchen-with-shawn-walchef/(opens in a new tab) About CALI BBQ Since opening Cali BBQ in 2008, Shawn and Rositsa Walchef have incorporated the Bulgarian traditions of hospitality into every facet of their expanding business empire, from evolving their restaurant for 2020 and beyond with easy online ordering of BBQ online, to publishing podcasts and other digital media through Cali BBQ Media. Cali BBQ Podcast — Digital Hospitality Digital Hospitality is a weekly business and marketing podcast prod...
2022-08-0630 min
Digital HospitalityThe Secret Sauce to Smartphone Storytelling for Business | FSMA Webinar | DH123Smartphone Storytelling doesn’t have to be difficult. These tips will help you learn to tell your story online.
Speaking as a guest of honor at a Foodservice Sales and Marketing Association (FSMA) webinar, Shawn Walchef (Cali BBQ Media) shared the secret sauce to online storytelling, digital marketing for business, more inspiration and ideas.
➤ FSMA Online: www.fsmaonline.com/
3 Takeaways From This Episode:
1. Smartphone Storytelling is Your Job –
It doesn’t matter your title at your company, you have the tools to be a smart phone storyteller. By amplifying your story and your...
2021-11-1829 minDigital HospitalityGuide to Opening a Virtual Ghost Kitchen | Part 3: Breaking Down Costs | DH108Understanding the costs it takes to operate a virtual ghost kitchen is essential.
Listen in on a Clubhouse roundtable discussion with hospitality veterans and restaurant thought-leaders to start breaking down the costs of a digital restaurant operation. Learn about the investments, tech, fees, and more needed to open a virtual ghost kitchen.
https://youtu.be/wtyUXNZp1dw
Featuring:
• Jensen Cummings - @chefjensencummings
• Shawn Walchef - @shawnpwalchef @calibbq @calibbqmedia
• Kyle Inserra - @kyleinserra @sabre.life
• Andrew Parr - @andrewparrao
• James Baxter - j.baxter@rational-online.com
Let us know what you learned or what you'd like to have us talk about next by em...
2021-08-071h 28Digital HospitalityGuide to Opening a Virtual Ghost Kitchen | Part 2: Building Important Business RelationshipsDo you want to learn how to open your own Ghost Kitchen brand or Virtual Restaurant concept?
Learn more in Part 2 of this 2021 Guide to Ghost Kitchens.
https://youtu.be/T_q2FnYnRhY
In this second part of a roundtable discussion series on the Clubhouse audio app, the expert Digital Hospitality panel and guests dig into what it takes to open a Ghost Kitchen or Virtual Restaurant.
Who do you connect with to help you make your Ghost Kitchen dream a reality?
Listen to the discussion about the new economy of food entrepreneurship in the digital age hosted by a...
2021-08-061h 10Digital HospitalityGuide to Opening a Virtual Ghost Kitchen | Part 1: The New Digital Economy | DH106The future of food and the future of hospitality is in your hand — the smartphone.
In this first part of a roundtable discussion series presented on the Clubhouse audio app, the expert Digital Hospitality panel and guests dig into what it takes to open a Ghost Kitchen or Virtual Restaurant.
How do you start joining the new digital economy? Do you want to learn how to open your own Ghost Kitchen brand or Virtual Restaurant concept?
Learn more in Part 1 of this 2021 Guide to Ghost Kitchens
https://www.youtube.com/watch?v=wF9OobtldDc
Check out this discussion about the ne...
2021-08-051h 18Digital HospitalityDigital Discoveries | Shawn Walchef Interview on Name Drop San Diego Podcast | DH099Take a deep dive with Shawn Walchef and Name Drop San Diego on all things Digital and Hospitality in this podcast episode.
The San Diego Union-Tribune puts out a really good San Diego local podcast with the weekly Name Drop San Diego show, hosted by Abby Hamblin and Kristy Totten and featuring the people that make San Diego proud.
READ MORE: https://www.sandiegouniontribune.com/name-drop-san-diego/story/2021-05-25/shawn-walchef-cali-comfort-bbq-digital-hospitality
SUBSCRIBE TO NAME DROP SAN DIEGO: Apple | Spotify | Google | Stitcher
Listen to this repurposed special episode and let us know what you liked and learned by emailing podcast@calibbq.media or gett...
2021-06-1738 minDigital HospitalitySam the Cooking Guy Makes 5 Epic and Easy Recipes for Toast Live at Home | Chris Comparato (Toast Inc) interviews Sam Zien and Shawn Walchef | DH084Watch Sam the Cooking Guy show how to make 5 epic and easy recipes for toast LIVE for the company Toast from his home in San Diego.
***
https://www.youtube.com/watch?v=TEEYOUOudmE
Toast Inc CEO Chris Comparato interviewed Sam Zien and Shawn Walchef for this Toast company call in February 2021 about owning and operating restaurants, operating a business during the pandemic, digital marketing, creating online media, and, of course, some tasty toast recipes.
As The Cooking Guy cooked up everything from Cap’n Crunch French Toast to an Everything Bagel Toast take to Dim Sum-inspired Toast, Sam Zien and Sha...
2021-02-2545 minDigital HospitalityHow to Turn Your Business into a Media Company | Shawn Walchef on Full Comp Podcast | DH068If you want to survive and thrive in business then you have to start operating and thinking like a media company.
Being in business in 2021 and beyond is about creating memorable moments online and offline. The world is changing and we all need to keep up.
Digital Hospitality guest Josh Kopel shared our Cali BBQ Media origin story on his FULL COMP Podcast (presented by Yelp) in 2020. We talked in-depth about the changing restaurant business, business technology, and online marketing strategies for modern businesses.
How did we make our Cali BBQ more accessible to more people? With digital technology and...
2020-12-0232 minDigital HospitalityBrand Building in a New Era | Shawn Walchef on The Cantore Show | DH063At Cali BBQ we learned early on that to get people to care about us, we had to reach out to them online.
Veteran broadcaster and notable San Diego media personality Chris Cantore (our former podcast guest) featured our Cali BBQ Media story on his The Cantore Show podcast.
Recording in his surf hut studio, Cantore dug into Cali BBQ Media's digital evolution and reaction to the fundamental changes in the hospitality industry that occurred in 2020. The smartphone that you hold right now is a gift that unlocks endless opportunity if you use it the right way.
At Cali BBQ...
2020-11-1632 minDigital HospitalityYou Can Win At Life with a Good Mentality | Shawn Walchef on You Winning Life Podcast | DH059Two days after the passing of the legend Kobe Bryant, I had a tremendous and rich conversation on the You Winning Life podcast about finding a Mamba Mentality and mental health.
This special episode of Digital Hospitality is a way to let you in on the awesome talk I had earlier this year with You Winning Life host Jason Wasser, a therapist and certified coach.
We're going to be releasing a lot more of these special episodes so stay tuned to our Cali BBQ Media podcast feed for lots more great chats I've had on other shows.
Make sure to a...
2020-11-021h 06Digital HospitalityPodcasting from Rakovski, Bulgaria | Millennial Mayor Pavel Gudzherov | DH054As a Millenial Mayor, Pavel Gudzherov knows the power of social media firsthand. The 38-year-old leader of Rakovski, Bulgaria uses the digital tools available to him — and a willingness to always learn more — in order to show progress on projects, engage the community, and join the conversation.
A leader has to be where the people are. In 2020, that's online.
Digital Hospitality podcast host Shawn Walchef sat down with Rakovski Mayor Pavel Gudzherov from his home in Bulgaria to record this international episode. Pavel is someone who Shawn has admired for some time, going back years prior to a previous visit to t...
2020-10-0946 minDigital HospitalityBecoming a Digital Media Machine | Aaron David Roberts (Rising Tides Creative) | DH045How does a business become a media company? One of the first steps is by hiring a creative team to help you turn your life into digital content.
In 2019, Aaron David Roberts, the president and founder of Rising Tides Creative, was called upon by restaurant owner and podcast host Shawn Walchef to help him and his talented media production team transform Cali BBQ into a digital content machine.
By adding high-quality video footage and production value to the Digital Hospitality podcast, Aaron’s low-and-slow industry upbringing has allowed him to produce savory storytelling in new spaces.
“It was ingrained in me,”...
2020-08-0748 minDigital HospitalityThe Hook Point to Gain One Million Followers | Brendan Kane | DH041What do you share? Why do you share it? These are questions growth strategist Brendan Kane asks clients like Taylor Swift and Katie Couric when it comes to crafting their own content.
They’re also questions you should ask yourself — How do you use social media and digital content for marketing and why?
Brendan Kane is a guest on Digital Hospitality, where he and podcast host Shawn Walchef dug in-depth into important business and marketing topics for anyone who is looking to build a following — online and offline.
As the author of One Million Followers: How I Built a Massive Social Fo...
2020-07-1050 min