Shows
Estheticians Earning MoreEpisode 193: Marketing Mistakes with Shaylee Hancock from Glow Sis SocialIn today's episode I speak with Shaylee Hancock from Glow Sis Social. Shaylee has her degree in marketing and has helped thousands of estheticians grow their businesses. We talk about the mistakes we see esthetician business owners make when marketing their businesses and what we think they should do instead. Do you need help raising your prices? If so, come to my workshop, Profitable Pricing on Monday, April 21 at 11 am EDT. If you sign up by April 4, you get the early bird pricing. Learn more here.Learn more about working with me 1:1 to Double Your...
2025-03-1757 min
Esthetician Podcast; Business tips for Beauty professionals049: How To Book More Clients Using Social Media: Avoid Common Mistakes with Shaylee HancockSend us a textTo find Shaylee head on over to these links........Subscribe to Glow Sis Social's YouTube Channel: www.youtube.com/@glowsissocialFollow Glow Sis Social on Instagram: https://www.instagram.com/glowsissocialTo learn more about Kari Jo visit: https://www.karijopatterson.com Want to do a live Business Breakthrough Audit on the podcast with me? Apply here - https://forms.gle/hMF2MYTUsUMyAW477Ready to Invest in yourself and your business? Book a Free Discovery...
2025-02-2645 min
The Empowered Aesthetics Podcast15. Overcoming Business Slumps: 3 Strategies to Book More Clients & Stay MotivatedFeeling discouraged in your aesthetics business? You’re not alone. In this episode of The Empowered Aesthetics Podcast, Shaylee opens up about her own struggles—both in business and in life—and shares three powerful strategies to help you push forward when you’re feeling stuck.If you’ve ever faced slow bookings, client no-shows, or felt the weight of financial stress, this episode is for you. Learn how to leverage social proof, build genuine client connections, and take intentional action to grow your business. Plus, Shaylee breaks down the mindset shifts that will help...
2025-02-2431 minThe Empowered Aesthetics Podcast14. Breaking the Hamster Wheel: Why Social Media Feels Hard and How to Finally Stay ConsistentDoes social media feel like an endless hamster wheel you can’t get off? In this episode of the Empowered Aesthetics Podcast, Shaylee shares the three biggest reasons why staying consistent on social media is so challenging for aesthetics professionals and how to overcome them.
Whether you're an esthetician, lash artist, injector, or beyond, you'll learn:
1. The mindset shift from operator to owner that changes everything.
2. Why copying what others do won’t attract your dream clients.
3. The marketing strategies you were never taught but need to thrive.
If you’...
2024-12-2616 minThe Empowered Aesthetics Podcast13. Back to Basics: 3 Social Media Musts to Grow Your Aesthetics BusinessReady to turn your social media into a client-attracting machine? In today’s episode, we’re getting back to basics with three essential moves to level up your aesthetic business online.
These no-nonsense tips will help you cut through the noise, connect with local clients, and set up your profile to work for you.
Say goodbye to wasted time and hello to strategic growth. This is the foundation you need to make your social media a powerful tool for real results.
---------------------
👩🏻💻 Join My Free Social Media Marketing Training HERE
📲 Click HERE to...
2024-11-1419 minThe Empowered Aesthetics Podcast12. Beyond the Treatment Room: Diversifying Your Aesthetics Career with Erica from Simply LashIn this episode of The Empowered Aesthetics Podcast, I’m chatting with Erica from Simply Lash, who has grown her career way beyond just the treatment room. She has her own product line, hosts trainings, and has a ton of knowledge to share about how you can diversify your business, too.
We’re breaking down how to grow your clientele, create multiple streams of income, and stay energized in your career.
Erica is such an inspiration, and if you’ve been thinking about stepping up your game or expanding your business, you’ll want to tune in...
2024-09-2359 minThe Empowered Aesthetics Podcast11. Learning the "No Rules" RuleThis episode is... different... BUT SO GOOD!
---------------------
👩🏻💻 SOCIALLY EMPOWERED ESTHETICIANS (SEE): Click Here To Learn More
🔥 Glow & Grow Marketing Membership ($4.99): CLICK HERE
---------------------
Did you enjoy this episode? Please leave me a review!(I would love only 5 stars, so if I didn't exceed your expectations, please send me a message instead, telling me how this podcast could be even better!)
---------------------
Let's Connect!
Glow Sis Social on Instagram
Glow Sis Social on YouTube
Glow Sis Social on TikTok
Glow Sis Social on Facebook
2024-05-0919 minThe Empowered Aesthetics Podcast10. Tips To Success With Less Than 500 Followers w/ Lety Soto (the GOAT)This episode is a TREAT! Lety Soto, a Solo Esthetician who is also one of my top students (and what others in our community call the GOAT), joins us to talk about tips to being successful in your career with less than 500 social media followers. Listen all the way through for a 🔥 tip at the end!
Connect With Lety: HERE
---------------------
👩🏻💻 SOCIALLY EMPOWERED ESTHETICIANS (SEE): Click Here To Learn More
✨ 9-DAY SOCIAL MEDIA GLOW UP: Click Here To Register
---------------------
Did you enjoy this episode? Please leave me a review!(I would love only 5...
2024-04-3045 minThe Empowered Aesthetics Podcast9. How to Leverage Black Friday & Have a Profitable Holiday WeekendIn this episode, I walk you through the steps to have a super profitable Black Friday & Cyber Monday weekend PLUS why you should NEVER drop your prices if you aren't booking clients (+ what to do instead).
---------------------
🛍️ 10 Day Black Friday & Cyber Monday Marketing Challenge
👩🏻💻 FREE WEBINAR TRAINING: Click Here To Register
---------------------
Did you enjoy this episode? Please leave me a review!(I would love only 5 stars, so if I didn't exceed your expectations, please send me a message instead, telling me how this podcast could be even better!)
---------------------
2023-11-0619 minThe Empowered Aesthetics Podcast8. Increase Your Instagram Story Views + ROIIn this episode, I teach you exactly how I've cracked the code to increase your Instagram Story views AND ROI (Return On Investment). When you implement the strategies I teach in this episode, your views and engagement will spike and you will be booking more clients and selling more products. Enjoy!
---------------------
👩🏻💻 FREE WEBINAR TRAINING: Click Here To Register
---------------------
Did you enjoy this episode? Please leave me a review!(I would love only 5 stars, so if I didn't exceed your expectations, please send me a message instead, telling me how this podcast could...
2023-10-3025 minThe Empowered Aesthetics Podcast7. How To Navigate Social Media Growth Stunts + Diversifying Your Marketing & Income StreamsIn this episode, I share two HUGE updates in my life + business, how to navigate a growth stunt in your social media, and why you should be diversifying your marketing and income streams as an Esthetician or Beauty Professional!
LINKS I MENTION
Superhuman Guided Meditation App: Click Here
---------------------
👩🏻💻 FREE WEBINAR TRAINING: Click Here To Register
---------------------
Did you enjoy this episode? Please leave me a review!(I would love only 5 stars, so if I didn't exceed your expectations, please send me a message instead, telling me how this podcast co...
2023-10-2329 min
Gold Coast Titans Frontline PodcastTitans NRLW Season Review + Ranking Every Player In 2023 | Episode 21Welcome to Episode 21 of the Gold Coast Frontline Podcast, where hosts BKRsport and Clarkey's Rugby League Column complete the 2023 NRLW season for the Gold Coast Titans with a complete analysis game by game of the entire year, alongside giving each player a ranking from their individual season!Timestamps:0:00 Intro0:24 What We’re Getting Up To In The Off-Season3:14 The Australian Sporting Divide4:28 Rugby World Cup Predictions6:07 Gold Coast Titans Club News14:58 International Rep Players Performance of the Week17:26 NRLW Season Breakdown17:54 Rounds 1-3 Analysis25:07 Rounds 4-6 Analysis35:06 Rounds 7-9 Analysis36:21 ROGUE CHAT: Crowd Numbers42:06 Back To Rounds 7-9 An...
2023-10-181h 35The Empowered Aesthetics Podcast6. Esthetics Community Over Competition Movement - Why I *DON'T* Agree With ItJoin me in this episode as I discuss the controversial: Community Over Competition movement in the esthetics industry. Learn why I *DON'T* agree with it and what you can do instead to uplevel your biz.
👩🏻💻 FREE WEBINAR TRAINING: Click Here To Register
---------------------
Did you enjoy this episode? Please leave me a review!(I would love only 5 stars, so if I didn't exceed your expectations, please send me a message instead, telling me how this podcast could be even better!)
---------------------
Let's Connect!
Glow Sis Social Website
Glow...
2023-06-3008 minThe Empowered Aesthetics Podcast5. 3 Hacks To Beat Overwhelm + Depression/Anxiety As An EntrepreneurJoin me in this episode as I share 3 hacks I use myself to beat overwhelm + depression/anxiety as an entrepreneur.
👩🏻💻 FREE WEBINAR TRAINING: Click Here To Register
---------------------
Did you enjoy this episode? Please leave me a review!(I would love only 5 stars, so if I didn't exceed your expectations, please send me a message instead, telling me how this podcast could be even better!)
---------------------
Let's Connect!
Glow Sis Social Website
Glow Sis Social on Instagram
Glow Sis Social on YouTube
Glow Sis Soci...
2023-05-0216 minThe Empowered Aesthetics Podcast4. Exciting Updates + What I Wish I Knew Sooner About 'Success' + Why My Mom Calls Me Out On My S***Join me in this episode as I share a couple of exciting updates that have happened in my world, what I wish I would have done when I was trying to grow my business, why my mom calls me out on my s***, and my #1 tip for growing on social media.
👩🏻💻 FREE WEBINAR TRAINING: Click Here To Register
---------------------
Did you enjoy this episode? Please leave me a review!(I would love only 5 stars, so if I didn't exceed your expectations, please send me a message instead, telling me how this podcast could be even bette...
2023-04-1523 min
The Empowered Aesthetics Podcast3. Social Media Marketing FAQs: PART 2Join me in this episode as I answer the most popular questions I get about Social Media Marketing. From hashtags to the best times to post, I know you have wondered some of the same things when it comes to marketing YOUR esthetics business through social media.
👩🏻💻 FREE WEBINAR TRAINING: Click Here To Register
---------------------
Did you enjoy this episode? Please leave me a review!(I would love only 5 stars, so if I didn't exceed your expectations, please send me a message instead, telling me how this podcast could be even better!)
...
2023-03-0327 min
The Empowered Aesthetics Podcast2. Social Media Marketing FAQs: PART 1Welcome to Episode 2! Join me in this episode as I answer the most popular questions I get about Social Media Marketing. From hashtags to the best times to post, I know you have wondered some of the same things when it comes to marketing YOUR esthetics business through social media.
---------------------
Did you enjoy this episode? Please leave me a review!(I would love only 5 stars, so if I didn't exceed your expectations, please send me a message instead, telling me how this podcast could be even better!)
👩🏻💻 FREE WEBINAR TRAINING: Click Here To Registe...
2023-01-1942 min
The Empowered Aesthetics Podcast1. Intro to The Empowered Esthetician PodcastWelcome to Episode 1 of The Empowered Esthetician Podcast! Whether you're a Licensed Esthetician, Esti Student, Lash or Brow Artist, Med Spa Owner, PMU Artist, Facialist, Solo Esthetician, or in the Beauty Industry, YOU are in the right place. Join me in this episode as I tell you a bit more about me and my story and set the foundation for the future of this podcast.
---------------------
Did you enjoy this episode? Please leave me a review! (I would love only 5 stars, so if I didn't exceed your expectations, please send me a message instead, telling m...
2023-01-1224 min