Shows
South Africa Tech MarketersFrom South African Journalist to Global SEO Writer: Shea Karssing’s JourneyIn this episode of South African Tech Marketers, Shea Karssing breaks down exactly how she built a high-paying international writing career, landed global tech clients, and priced her services in USD—without relying on local pay scales.
Shea started her career as a journalist in South Africa before transitioning into freelance SEO writing. As the demand for specialized content grew, she pivoted to content marketing, working with global tech brands and helping businesses scale their organic traffic. Now, she runs a thriving freelance business, managing high-impact SEO content strategies for international clients—all while working remotely from SA.2025-03-1137 min
The Simple and Smart SEO ShowPart 2: Insights on AI, Human Connection, and Brand BuildingIn part two of these special guest-hosted episodes of The Simple and Smart SEO Show, Sara Jensen and Shea Karssing explore how AI is reshaping SEO, the importance of human creativity in marketing, and the long-term value of offline brand-building. Dive into practical tips for 2025, such as creating quality content, embracing conversational tones, and leveraging AI as a tool, not a replacement. Learn how brand awareness impacts SEO and why genuine human connection still reigns supreme in the digital world.🎧 Key Takeaways:AI’s Role in SEO and Marketing:AI tools a...2025-01-2224 min
The Simple and Smart SEO ShowAI’s Cool, But It Can’t Replace This: Where To Keep It Real in 2025 (Part 1)In this exciting first-ever guest-hosted episode of the Simple and Smart SEO Show, Sara Jensen and Shea Karssing from Brighter Messaging step in to share their expertise. They discuss two pressing topics in the world of SEO and digital marketing: why relying solely on AI for content creation is risky and what their predictions are for visibility in 2025. Sara and Shea explore the nuances of maintaining a human touch in marketing, the limitations of AI tools, and strategies for creating meaningful, effective content. Tune in t...2025-01-1528 min
Being FreelanceNiche Resistant - Freelance Writer Shea KarssingThis time we're off to South Africa to hear the freelancing story of writer Shea Karssing.Shea was changing jobs every couple of years. Boredom setting in again.Taking freelance projects on the side to keep things interesting, she eventually realised she didn’t need a ‘job’ after all.In this episode we chat about- setting boundaries- building a business without relying on social media- working from home- building a one-on-one network- the benefit of writing her own book- being ‘niche resistant’.Becau...2024-05-1935 min
#FreelanceLife#FreelanceLife: Creators vs GenAI💡The impact of Generative AI on the creative industry💡Why AI augments, rather than replaces, human creativity💡The need for creators to ensure their work is sufficiently original💡Complying with legal and ethical standards💡Prompt strategies and approaches💡The need for transparency about the use of AI in content creation💡Not infringing on copyrights or proprietary rightsThis episode features guest graphic designer and creative director, Michelle dos Santos. Check her out hereDo you want to up your freelancing game?...2024-03-011h 03
Believe you can because you can!Freelance Smarter, Not Harder with Shea Karssing (#751)Freelancing is an art of balance. Tim Ferriss’ 4-Hour Workweek revolutionized the concept. It’s about working smarter, not harder – a mantra for the modern freelancer. This story isn’t just inspiring, it’s a practical guide to freedom. Welcome to the UNmiss podcast. I’m your host, Anatolii Ulitovskyi. Today, we’re diving into smart freelancing with Shea…
2024-02-2645 min
The New GigFreelancing and The Future of Work: The New Gig (ep#87): Shea Karssing (Freelancer)I speak with Shea Karssing (Freelancer) about her background and personal journey as well as the growth of freelancing in South Africa. We also discuss the benefits of being a freelancer - as well as some of the negative elements - as well as the implications for destination marketing and talent attraction.2024-02-2425 min
Humans of Business (former Community Life)5 things I've learned from people | Week 34Non-negotiable time for your priorities, The Community Manager's Manifesto, make wise decisions now, why jump into something new, glide in and glide out of a workday - that's what I learned this week! Find out more about it in this episode! 🤩
Connect with Yurii on Linkedin:
https://www.linkedin.com/in/yurii-lazaruk/
👉 Freelance Thrive with Shea Karssing:
https://podcasters.spotify.com/pod/show/9am-works/episodes/How-to-be-productive--not-just-busy--Ep--34-with-Shea-Karssing-e2a6r6k
👉 Tim McDonald's post about the Community Manager's Manifesto...2023-10-0603 min
#FreelanceLife#FreelanceLife: Finding ClientsIn the very first episode of #FreelanceLife, freelance writers Shea Karssing and Megan D'Arcy draw from personal experience to answer the biggest question most freelancers face: How do I find clients?The conversation covers:💡 Using your personal network as a primary tool for gaining clients💡 Focusing on the value of the client relationship rather than competing on price💡 The pitfalls of accepting low-value clients and projects💡 Partnerships with other freelancers💡 Why adding genuine value to your network trumps making sales pitchesResources: https://sheakarssing.com/2023/05/27/freelance-rates...2023-09-0748 min
#FreelanceLifeShea Karssing & the Business of Freelancing💡 Why becoming invaluable to clients is a key determinant of success💡 Being mindful of your financial stability and long-term planning💡 Finding your niche through trial and error and why it's an ongoing process💡 Juggling client work, business development, and other tasks like social media management💡 Toxic clients and potential red flags to watch out for💡 This episode was originally published on 28 July 20232023-08-0444 min