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The Communicate Influence PodcastGen AI in leadership communications management and PRIn the first full episode of season two of the Communicate Influence podcast, I have an engaging conversation with Bob Pickard, public relations counsel to names in the news and leadership communication authority, on the transformative role of artificial intelligence (AI) in PR and communications. Bob, a seasoned PR professional, shares insights from his lecture late last year at Boston University, emphasizing that while AI is revolutionizing PR practices with tools like ChatGPT, the core principles of the profession remain unchanged.Bob highlights how AI enhances PR work by enabling faster and more strategic decision-making...2025-04-101h 12The Communicate Influence PodcastMarketing, PR, and communications podcast Communicate Influence returnsHi, we're excited to announce that after a long break, the Communicate Influence podcast returns. The first five or so episodes of season two will focus on artificial intelligence from all angles. Be sure to listen and sign-up for our newsletter to avoid missed a guest who matters in your industry.Transcript: Welcome to the Communicate Influence podcast. It's been about two or three years since I released the last episode of this podcast show. And I know it's never a good idea to start a podcast and then drop it without notice.But sometimes...2025-04-0902 min
Powerful Podcasting Stories#45: Getting Topics From Social Media Trends - Sheelagh CaygillSheelagh Caygill, based in Victoria and British Columbia, Canada, is the producer of Communicate Influence Podcast at Communicate Influence.Com.
Sheelagh determines the topics for her podcast by looking at what is trending in social media or from requests. Then she'll seek out the guest who she thinks will be the best person to respond to that topic in depth.Check out this episode for more tips and tricks about content planning and question writing!
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Links...2023-01-1611 minThe Communicate Influence PodcastHow to Create an Independent Podcast with Maureen ArmstrongEven though the podcasting landscape is getting increasingly more crowded, the amount of people listening continues to grow too, which means that podcasts are still one of the most effective ways to get your message out there.
If you’re looking to create and launch an independent podcast of your own, or even if you’re just an animal lover, today’s episode is a must-listen! Tuning in, you’ll hear from the creator and host of The Animal Guide for Curious Humans Podcast, Maureen Armstrong, as she shares invaluable insights into what it’s like to plan, creat...2022-04-0747 minThe Communicate Influence PodcastEntrepreneur Mitch Callahan: Focus is essential for success in business and lifeThis week we continue our conversation with inspiring entrepreneur Mitch Callahan, CEO of the WooCommerce web development business Saucal.Mitch shares how he and his business partner Dominik Sauter have grown Saucal in the last ten years. Both men are big proponents of remote work, because it gives people freedom. For Saucal, this means they've been able to hire from around the world and access a really large talent pool. Of course, remote teams bring their own challenges, so Mitch discusses how to manage a team when it's spread around around the world an...2022-03-1634 minThe Communicate Influence PodcastHow to become an entrepreneur with no business backgroundMitchell Callahan had a decent career in finance in Toronto, but turned away from it, heading west to Calgary to start a business. In a matter of months, he was seriously broke and working long days, without much of a glimmer of a break.Living in a small two-bedroom apartment with his business partner Dominik Sauter, Mitch was driven more by curiosity, tenacity, and hope than ambition. Meanwhile, he heard plenty of stories from friends who all know someone who’d launched a business and . . . well, it had failed. This was Mitch’s life in 2012. Today...2022-02-2532 min
Podcast Creation and Marketing with PodmotionPodcast predictions for 2022 with James CridlandIn this first Podmotion.co episode of 2022, we talked to James Cridland, publisher and editor of Podnews.net. James explores how the world of podcasting may evolve in this new year. He digs into concerns about the erosion of podcasting ecosystems, programmatic advertising, why the subscription model may not be a big part of podcasting going forward, independent podcasting, and a whole lot more.You can find James on LinkedIn and at Podnews.net.If you like this episode, we'd really appreciate it if you leave us a review at Apple Podcasts. Thanks!2022-01-2128 minThe Communicate Influence PodcastHow to create a podcast show from a weekly roundtable meetingHow to create a podcast show from a weekly roundtable meeting was first published via Podmotion.co https://podmotion.co and proved a hit. So the team at Communicate Influence felt that listeners would appreciate hearing the episode. Here it is!The episode features Rob Finlay, commercial real estate (CRE) owner, operator, and expert. Rob is a thought leader, podcaster, and CEO of Thirty Capital, a provider of services and solutions to commercial real estate firms.Turning a weekly meeting into a podcastRob’s podcast, Commercial Real Estate Capital Markets Re...2022-01-1232 minPodcast Creation and Marketing with PodmotionHow to create a podcast show from a weekly roundtable meetingWhen you daily job involves absorbing specialist information that's valuable to clients, and regularly discussing it with colleagues, you could have the makings of a podcast show!This episode from Podmotion features Rob Finlay, commercial real estate (CRE) owner, operator, and expert. Rob is a thought leader, podcaster, and CEO of Thirty Capital, a provider of services and solutions to commercial real estate firms. Rob's podcast, Commercial Real Estate Capital Markets Report, launched in April after he talked to a friend about a regular weekly call he has with his team of senior traders. The...2021-11-2532 minPodcast Creation and Marketing with PodmotionHow to start and grow a successful podcast showPodmotion.co thanks Rob Finlay, host of the CRE Capital Markets Report roundtable podcast, for sponsoring this episode! Find Rob's show here!Nick DiBartolomeo and Bruno Pierce are started a new podcast this early this year - then thousands of others started podcasts too!By being focused on community building, experimentation, and mastering social media, Nick and Bruno have achieved a level of success that eludes many new podcasters.Their show is called Quit The Build, and it's the voice of their gaming community - Quit The Build. Even if you're n...2021-11-1447 minThe Communicate Influence PodcastWhy it's time for PR pros and marketers to explore voice techIt's still early days in the world of voice tech, but already PR and marketing professionals are exploring what it can do for brands and audiences.
Carl Robinson, a podcast consultant and voice tech pro based in France. He owns a podcast consulting agency called Tizz Tech. Carl explains that lots of brands are experimenting with voice technologies in different ways to determine what works, and to discover, define best practices, and share that information.
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Carl explains that there are various movements, such as the Open Voice Network, which is sharing a...2021-10-0518 minThe Communicate Influence PodcastProduct-led SEO: A strategic, holistic path to business growthEli Schwartz is an SEO expert and the author of the new book, Product-Led SEO. Eli has more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like WordPress, Shutterstock, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute Global SEO strategies that dramatically increase their organic visibility at scale.In this interview with Communicate Influence, we discuss SEO from a content writer's perspective, as well as some of the important questions around SEO.Eli wrote his book to create a...2021-08-2429 minPodcast Creation and Marketing with PodmotionPodcasting: Low Barrier To Entry Makes Quality Content Hard to Come ByEli Schwartz released his first book, Product-Led SEO early this year. The release came during the pandemic, so speaking gigs and appearances in book shops were out. Instead, Eli turned to podcasts to promote his book. 'I've met some really bad podcasters'Eli's experience is a sharp reminder to podcasters: You really have to up your game if you want to be worthy of a listener's time. Eli says it's too easy for people to buy a mic, sit behind it, and make a show. What's missing is the thought, planning, an...2021-08-2417 minPodcast Creation and Marketing with PodmotionPodcast listener engagement, community on whole new level with Listen AppPodmotion was an independent podcast agency and is now a part of Communicate Influence. If you are ready to start a podcast, or want to discuss podcast options, please contact us!
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Paul Mikhaylenko has a vision for podcasts, podcasters, and listeners. And it's all about real participation in shows, engagement, and community-building.The industry expert is Founder and CEO of Listen App, and Director of Product at Trend Capital Holdings. Paul is also founder and CEO of Bloom, a CRM platform for freelancers.Listen App is a place where podcasters can host...2021-07-0734 minThe Communicate Influence PodcastHow To Use Storytelling To Grow Trust And Empathy, Navigate UncertaintyImagine giving an important presentation and suddenly hearing a strange noise coming from the back of the room. It takes only moments to discover that the sound is loud snoring from a man who's dozed off. Yes, someone has fallen asleep during your presentation.Any presenter would feel badly. But only a handful would feel so affected y the experience that they'd eventually go on to write a book about storytelling, and the importance of storytelling in business.Why storytelling in business mattersColleen Stewart, author of The Story C...2021-06-2153 minThe Communicate Influence PodcastHow To Be a Successful Leader. Lead Yourself Well, Adopt a Servant-Leadership MindsetAlain Hunkins is a leadership expert who sits at the intersection of the science and the art of leadership.He has a deep understanding of the psychology of leadership, and his new book, Cracking The Leadership Code, reveals the in valuable principles and practices that Alain has developed and refined during the 20+ years he's worked with leaders. In this episode, you will discover Alain's gift for translating complex concepts from psychology, neuroscience, and organizational behavior into simple, practical tools that can be applied on the job. Alain's definition of leadership is anytime any...2021-05-1436 minPodcast Creation and Marketing with PodmotionHow To Make Podcasting a Foundation For All Your Content MarketingJosh Steimle is an entrepreneur, author, and speaker. He is also the founder of Published Author, a business that works with entrepreneurs to help them write a book and get it published. For Josh, podcasting is key to Published Author's content because the episodes get turned into a lot of content."It's not just the audio. We're also doing YouTube videos. The podcast content gets turned into show notes and transcripts. So we're getting blog posts out of it," explains Josh."There...2021-04-2723 minPodcast Creation and Marketing with PodmotionHow to be a better podcast guest and a better show hostAlain Hunkins published his book Cracking The Leadership Code on March 24, 2020 - the week the world went into lockdown.A speaker and leadership coach, Alain had no choice but to promote his book virtually, and a key tactic was podcast interviews with shows in the U.S, Canada, and the U.K. In fact, Alain has done more than 130 interviews!Without doubt, he's learned a great deal about what makes a good podcast show guest and what makes a good show host. Here's a little preview of Alain's astute insights into the world the podcast show h...2021-04-1418 minThe Communicate Influence PodcastFor entrepreneurs set to write a book and grow influence, Published Author is the obvious choiceSponsored by Podthreads.com - threads for podcast lovers! Many entrepreneurs write a book to grow their business and develop influence.When it comes to writing and publishing, a number of options exist for ghostwriting, author coaching, publishing, or self-publishing. But none offer the unique services delivered by PublishedAuthor.com.Josh Steimle, entrepreneur and author, founded Published Author to deliver the crucial missing components - thought leadership and influence. "Through my experience and talking to author-entrepreneurs, I know that a book is the best tool to...2021-04-081h 02The Communicate Influence PodcastHow to get your voice ready for presentations, narrationCurtis Holland is a voice over artist who narrates books, podcast ads, announcements and more. He’s been working for just over a year in voice over. And when Curtis isn’t not narrating, he is a full-time drama teacher at an international baccalaureate school in Asia.This episode is a great listen for anyone who gives presentations, does a lot of public speaking, or wants to get into voice narration work.In this episode of the Communicate Influence podcast, Curtis gives listeners tips on how to improve your presentation voice, how to warm up, and...2021-03-2641 minThe Communicate Influence PodcastHow To Solve The Problem Of Shrinking Local MediaThis episode is sponsored by Podthreads - a new online clothing store for podcast fans!When regular host Sheelagh Caygill was in England last year, Karen Unland and Mack Male - both seasoned podcasters - kindly produced an episode for Communicate Influence listeners. Karen and Mack are the the co-founders of Taproot Publishing, an Edmonton-based media company whose mission is to help communities understand themselves better. Karen was a newspaper journalist; Mack was a software developer and blogger; they combined their talents and experience in 2016 to try to solve t...2021-02-1929 minThe Communicate Influence PodcastHow To Select The Right Social Media Platform For Your BusinessIn last week's episode, Kim Scaravelli discussed managing Twitter in 30 minutes a day. This week, Kim, founder of Trust Communications, looks at how to select the right social media platform for your business. That's right, you don't have to have a presence on every platform, only the ones that will perform for your organization.Kim says the first thing that you should do is consider social media as another part of your marketing, which is part of your business plan, which is part of your strategy for growth. So before you jump into al...2021-02-1032 minThe Communicate Influence PodcastHow to Manage Twitter in 30 Minutes a DayIn this week's episode, we have an incredibly valuable conversation with Kim Scaravelli, about how to manage your Twitter account in just 30 minutes a day.Kim, a communications pro and owner of trust communications in Halifax, Canada, is an expert when it comes to social media. She shares tremendous value in this episode. In fact, it's almost like a free Twitter management class!If you're new to social media, or feeling overwhelmed, and spending too much time on Twitter, you'll definitely get a lot out of this episode.Key points from Kim:...2021-02-0423 minThe Communicate Influence PodcastPodcasting Industry Predictions for 2021Despite the pandemic, the podcasting industry had a good year in 2021, with lots of new content, and a record in advertising spend.Podcasting and radio industry expert James Cridland is today's guest on this episode of The Communicate Influence Podcast. He takes a look at some of the emerging trends already visible in the first few weeks of this new year, and looks at what may lie ahead. He foresees a robust year, with more exciting and diverse content on the horizon. Key areas of focus in this episode:The impact of Amazon's purchase of...2021-01-1231 minPodcast Creation and Marketing with PodmotionBehind The Scenes With The Hope Strategy PodcastIt's not often that podcast show producers open the doors to reveal everything about how they produce their show. Least of all successful entrepreneurs.But Podmotion is fortunate to get Josh Steimle and Corey Blake to do just that. Behind The Scenes With The Hope Strategy Podcast is a conversation between the hosts of the Hope Strategy Podcast - Josh and Corey. In this episode you'll hear about their podcasting philosophy, and learn how to produce better episodes.Josh and Corey tell listeners about their aspirations for the Hope Strategy Podcast - and...2020-12-1627 minPodcast Creation and Marketing with PodmotionHow Podcasters and Narrators can Improve Their Vocal PresentationWarm-up your vocals before podcasting!If you're a podcast host or do a lot of vocal work, it's always a good idea to warm-up your vocal cords, tongue, and muscles around the mouth.In fact, professional announcers and narrators always warm-up before speaking to ensure their voice is ready and relaxed before recording.In this week's Podmotion.co Podcast episode, we get some expert tips on vocal warm-up exercises from Podmotion team member Liam Morrison.Liam is not only an audio and video editor, he's a professional...2020-10-2819 minPodcast Creation and Marketing with PodmotionGrow your podcast with email newsletter marketingIn this episode of the Podcast Production and Promotion Podcast we speak with Tyler McCune, a professional email newsletter writer in California.Tyler owns Copy By McCune. He has an impressive roster of clients for whom he writes newsletters, and is also a content strategist and copywriterTyler and host Sheelagh Caygill speak about how to use email newsletters to help grow a smaller, independent podcast.Tyler recommends beginning marketing with writing email newsletters, rather than focusing on long sales letters, which can be more complicated to develop.Grow your b...2020-10-1434 minThe Communicate Influence PodcastConversational design to play a big role in marketing, PRThe Future is Spoken isn't just the name of a new podcast, it's a phrase that illuminates the fact that voice will dominate marketing and PR in coming months and years.Voice technology is now ubiquitous. We speak to our voice assistants at home, to our smartphones, and to our vehicles. Some people talk to lighting and temperature control systems in their homes. Voice technology is the next big thing, and organizations that are early adopters are using the technology to create new opportunities for customer service.Shyamala Prayaga is a...2020-10-0836 min
The Future is SpokenPaths Into Voice Interaction DesignIn today’s episode Rebecca Evanhoe, a conversation designer and strategist, discusses pathways into voice interaction design, also called conversational design. Based in New York, Rebecca’s own journey into conversational design is a fascinating story. It starts with a chemistry degree and then a master of fine arts in fiction writing. These diverse fields of study illustrate the spectrum of learning one can bring to conversational design. An entrant to voice design doesn't need only a technical or coding background, although it can help, too!Rebecca says that regardless of work experience or a...2020-09-2942 minThe Communicate Influence PodcastWhy Self-Aware Leaders Make the Best CommunicatorsIt's hard to believe that not every leader is a good communicator.Our guest Nick Meir explains that this is because we think of communication as mostly spoken. But in Nick's view, communication is essentially the "movement of information" and so body language and micro-expressions are part of that movement of information.With this definition, it's easy to see how a leader's body language can impact a workplace culture and even subjugate people.Leaders have to be aware of their blind spots and micro-expressions. Employees will notice everything about a leader, because they...2020-09-1845 min
The Future is SpokenNew Voice Interaction Design Course LaunchedHello, and welcome to the very first episode of The Future is Spoken, a new podcast show produced by the Digital Assistant Academy. This show accompanies The Digital Assistant Academy’s course, entitled Voice Interaction Design. You don’t need to be enrolled in the course to get something from this podcast. Each episode will feature exclusive information, found only in the course content. By listening to this podcast, you will come away with valuable details about the world of voice assistants and the opportunities that are arising in the voice assistant industry.Of course, we en...2020-09-1736 minPodcast Creation and Marketing with PodmotionHow to use influencer marketing to grow your podcastNeal Shaffer has an in-depth understanding of influencer marketing.He's been working in this area for years and has recently published The Age of Influence: The Power of Influencers to Elevate Your Brand.The Podcast Promotion and Production Podcast is lucky enough to have some time with Neal to discuss influencer marketing, and how to use influencer marketing to grow your podcast show.Neal explores podcast marketing through the lens of influence. He points out something that's obvious but sometimes not realized by podcasters: The fact that you're a podcaster makes you an...2020-09-0933 minThe Communicate Influence PodcastHow to Move From Journalism into CommunicationsEvery year across the world, hundreds of journalists move from the newsroom or the classroom into the world of PR, communications, or marketing.The good ones possess great storytelling skills, and know how to get information out of people. However, communications and marketing are very different worlds form journalism, and journalists must develop a whole new set of traits to succeed in these industries. For example, patience, diplomacy, likability, and teamwork are highly valued in comms and marketing.If you're a journalist thinking about making the move, Nick Meir has a lot of...2020-09-0339 minPodcast Creation and Marketing with PodmotionThe art of the podcast interviewMany people say that interviewing is an art. The truth is that it's a combination of preparation, curiosity, empathy, and deep listening.
In our latest episode of the Podcast Production and Promotion Podcast, journalist and podcast producer Amanda Cupido explains how to do a really good interview.
Amanda discusses the need for solid preparation, and why it's important to find the balance between being prepared but not over-preparing.
She explores the importance of making a guest comfortable, how to ask questions, revisiting topics if a guest doesn't answer fully, and showing empathy when g...2020-08-2749 minThe Communicate Influence PodcastHow to leverage influence as part of your marketingInfluencer marketing is fast replacing many marketing tactics. It's such a flexible option that can be used on many levels. Small and large agencies can employ it, as can businesses and individuals. In fact, the chances are that you've already used influencer marketing and don't realize it. For example, having a contact share your content with their Twitter following of thousands, or receiving a LinkedIn recommendation from someone with a greater profile than yours, are both forms of influencer marketing; in effect, you're using someone's influence to lift your profile.Neal Schaffer explores the depth...2020-08-2652 minThe Communicate Influence PodcastPodcasting is Changing the Face of Audio JournalismPodcasting is significantly changing journalism, which has been affected a great deal by lack of investment and a declining audience in recent years. In this episode we speak with Toronto podcast producer and journalist Kathleen Goldhar on the impact podcasting continues to have on journalism"I don't think you can do anything without a podcast anymore," Kathleen observes. "Every news organization has one, CBC has one . . . whether it's an original podcast where they do a lot of an amazing work or all the shows are sent out on a podcasting format. "...2020-08-1929 minPodcast Creation and Marketing with PodmotionHow To Get The Best Possible Sound From Your PodcastThe latest https://podmotion.co episode speaks to one of its team members, Liam Morrison, about how to get the best possible sound from your podcast show.Liam is Podmotion's Audio Production Editor, and is also creative partner with a number of audio and video creators in and around Toronto. In this interview with Kevin McCall, Podmotion Partner and Tech Lead, Liam shares actionable tips for podcasters, as well as some insight into what the post-production process can do to improve audio quality. Podcasting can be dauntingLiam acknowledges th...2020-08-1216 minThe Communicate Influence PodcastEmpathy, trust, customer service are key to successful brand buildingThis episode sees host Sheelagh Caygill talk to branding pro Jack Fussell. He's worked with hundreds of businesses on brand strategy, and knows what makes a brand great.Branding is so much bigger than a logo, website, or business card. Jack says at the end of the day, the most simple version of understanding what a brand is, is what your customers feel about you."When they, when you say the name of your company, or you say the name of your brand, or you say the name of, you know, if your individual, you...2020-08-0650 minPodcast Creation and Marketing with PodmotionHow to improve and better market your podcastWanting to get into podcasting can be overwhelming. Begin by thinking about your why – what do you want to accomplish with your podcast, even if it’s a hobby. Plan out some episodes, and then consider a podcasting host, equipment, a set-up for long-distance interviews, but don’t spend too much money to begin.
In this episode we speak with marketing and podcaster Marc Guberti, host of three podcast shows: Breakthrough Success, Profitable Public Speaking, and Ditch the Job.
Marc notes that lots of hopeful podcasters are deterred by fear. If this is holding you back...2020-07-3023 minPodcast Creation and Marketing with PodmotionTell Us What Aspect Of Podcasting You're Struggling WithLink: Podmotion.coWhat Sets Podmotion Apart, Tell Us What You NeedHi, I'm Liam Morrison, the Audio-Video Production Editor at Podmotion dot co. Welcome to episode two of the Podcast Production and Promotion Podcast.If you've had time to listen to episode one, you'll know a little bit about us. In this episode, I'll talk briefly about what sets us apart from other podcast companies or agencies. Next, I'm encouraging you to get in touch and talk about your needs and how we can serve you improve so that your c...2020-07-2503 minPodcast Creation and Marketing with PodmotionWelcome to Podcast Production and PromotionLinks: https://podmotion.co/ Hi, and welcome to the very first episode of the Podmotion podcast.My name is Liam Morrison and I'm the Audio-Visual Production Editor at Podmotion.co. We're a new podcast production and promotion agency, based primarily in Toronto, Canada. We have a distributed team, with members in the UK, Australia, and the US.We work with businesses, in-house teams, non-profits, independent podcasters - any kind of podcaster, in fact. And our goal is to make podcast production and promotion as painless and efficient as possible.Wh...2020-07-2503 minThe Communicate Influence PodcastDo podcast transcripts enhance SEO?Many podcast transcripts are uploaded to podcast websites with the belief that they benefit search engine optimization. But is this true? Carl Robinson, founder of Tizz Tech and host of the Voice Tech podcast, has used and then removed transcripts, and saw no difference in traffic figures. I had a similar experience.The issue could come down to the quality of transcriptions generated by platforms such as Otter and Descript. They need improvement - a human has to remove errors while adding speaker names, subheads, and pull-out quotes.Paying someone to do the work adds a...2020-07-2221 minThe Communicate Influence PodcastHow to Market Your E-Commerce StoreFernando Angulo is Fernando is Head of Communications with SEMRush. In this episode, Fernando gives an in-depth discussion about how to market an e-commerce website. He takes listeners through all the essentials, including SEO, advertising, Google Tools, paid-for options, and social media. This is the second and final part of our series on e-commerce platforms and marketing. You can find episode one with Kevin McCall here.How to market your e-commerce storeKey takeaways from this episode include:Research your niche and what's happening in your industry before beginning any m...2020-07-1535 minThe Communicate Influence PodcastHow to Select an Ecommerce Platform for your StoreCOVID-19 impacted thousands of businesses globally, and a lot of smaller businesses had never made the jump to an online presence.Suddenly, they were without sales, and had to scramble to get online. Some businesses are still dealing with the transition to ecommerce, especially smaller businesses and bricks and mortar stores. In this episode, Kevin McCall, founder and technology lead with Podmotion.co, discusses the best solutions and what to look at when integrating ecommerce.Key consdierations include:Integration with an existing inventory management systemAge of existing website technologyWhich ecommerce platform to s...2020-07-0828 minThe Communicate Influence PodcastVoice tech app transforms audio content creationVoice technology is set to have a significant impact on the podcasting work flow in the coming months. This episode is actually created with voice technology in the form of a new mobile and web app call Rumble Studio. Developed by Carl Robinson, Rumble Studio lets any organization create and publish audio content for a number of uses, including interviews, content marketing, and audio content projects. Episode transcriptThis is Sheelagh with Communicate Influence. This episode has a flavour of the future to it. It points to what podcasting cou...2020-07-0326 minThe Communicate Influence PodcastThe Future of Public Relations in a Post-COVID-19 WorldA diversified agency with the ability to pivotLinda Andross and Ken Evans, partners at APEX Public Relations and Ruckus Digital in Toronto, discuss the impact of the global pandemic on PR and marketing agencies.APEX is a fairly diversified agency, and Ken and Linda observe that agencies that are diversified and can pivot quickly have done reasonably well, while specialist boutique agencies, such as event mangement consultancies, have struggled. Preparing to leave the office when the pandemic arrivedLinda and Ken discuss the last week or s...2020-07-0148 minThe Communicate Influence PodcastHow to Overcome PocrastinationWe all face procrastination at some point in our lives. That conscious and perhaps deliberate process employed to bring about failure - according to psychologists.Procrastination is employed for various reasons - we don't like the task at hand, there's something better on offer, or we're not sure how to proceed. Some people say they procrastinate because they're tired - although other's aren't convinced that's a case of procrastination. More just a case that someone needs a break or even a good night's sleep. In this episode, we change formats and have a...2020-06-2428 minThe Communicate Influence PodcastPR Disasters Driving CEOs to Embrace Social MediaRapidly changing public and employee expectations mean CEOs must start using social media to ensure they express the right sentiment at the right moment. The West has gone from a situation whre most executives were afraid of using social media for fear they might make some kind of mistake. "In recent times, especially since Trump and particularly since COVID-19, we've reached the point where fear of being absent from social media -especially if something goes wrong with their company - that fear of being absent is greater than the fear of being there and making a...2020-06-1739 minThe Communicate Influence PodcastUnderstanding Your Market and Finding New ClientsThere are two ways to find new clients - building an audience and prospecting. And to do the first, you need to know who your clients are and where you can find them. That's what marketing consultant Paul Davis always tells his clients. Of course, most clients have plenty of choice when it comes to suppliers. So if a customer is going to select you, you need to differentiate yourself and highlight what makes you different and better than your competitor. Find your clients firstYou have to figure out where p...2020-06-1041 minThe Communicate Influence PodcastHow To Write Better Email NewslettersThere are some secrets to writing great email newsletters. Well, they're not secrets anymore. Even so, more newsletter writers could take note of them and then we'd have way better newsletters to read!Tyler McCune, a copywriter who specializes in email newsletter writing, is this week's guest. Tyler has studied email newsletter writing closely, and follows all the masters, such as Marcella Allison, Matt Furey, and Ben Settle. Tyler shares email newsletter tactics to massively improve engagement and open rates.Successful email newsletter writers focus on developing a relationship with a reader, and recognize...2020-06-0244 minThe Communicate Influence PodcastHow PR and marketing pros can use meditation to reduce stressWe’ve all heard about people who’ve left successful careers to pursue work that imbues their life with much deeper meaning. Dena Jackson is one of those people. Dena moved from public relations to become a comedian, a speaker, and a teacher of yoga. It wasn’t until something tragic happened in my life that I felt I needed meditation“When my dad got sick and passed away that was the first time someone very close to me died. At that time I got into meditation because I realized how important it was,” con...2020-05-2745 minThe Communicate Influence PodcastInternal Comms With Narrative Creates Successful EngagementThe role of an internal communications team varies greatly from business to business. But Ben Baker, an employee engagement specialist based near Vancouver, believes that every internal communications team hashares one important task - disseminating an organization's narrative, and making sure that employees understand it.Says Ben: “This is everyone’s job. Is not a job title. It really needs to start with how the culture of the organization evolves.”Role of internal comms“For me, internal communication is getting everybody to understand who you are as a company, what you d...2020-05-2123 minThe Communicate Influence PodcastHow to Develop Your Online Brand and ReputationLachlan Kirkwood is a digital marketing pro with half a decade in the online world. He works with tech companies, start-ups, and agencies - helping them use digital marketing to have a powerful impact on the bottom line. In this week's episode, he talks to Communicate Influence about this work, how to create a brand online, and the growth of TikTok.Use this model and shareLachlan says his journey as a digital marketer began with him documenting his experiences in the industry. Any business can use this model and document t...2020-05-1331 minThe Communicate Influence PodcastThe Communicate Influence Podcast Blooper EpisodeIt's time for something much lighter during these challenging days. This week, This Communicate Influence Podcast episode has nothing to do with communications or marketing. Instead, we release our blooper episode!You'll get to hear how Sheelagh's co-host interrupted interviews with Josh Stimelie, Bob Pickard, and Fiona Fenwick. And you'll also get a look into the challenges some independent podcasters face when they have a full-time job and various other projects on the go.Enjoy this episode, and if you have your own bloopers, be sure to share them with us!Thanks to...2020-05-0604 minThe Communicate Influence PodcastLeadership Communications In A CrisisThis week's episode is a must-listen for leadership and corporate communications staff working with leaders. Bob Pickard, a globally recogized PR consultant, discusses the importance of leaders tuning into the emotion of stakeholders, especially during a crisis, and they must lead and communicate in response to those emotions.You can't lead without strong communication skills"The emotion of the moment has become far more important than the logic, or the word of text," explains Bob. "If you were to ask me 'What is the one thing I would say...2020-04-2935 minThe Communicate Influence PodcastHow Creatives Can Be Focused and Motivated During Covid-19If you're any kind of creative professional, this episode is for you. I interview Helen Campbell, a coach for creatives based in Wales. Helen works with creative professionals across all fields, such as writing, marketing, public relations, film, video, artists and more. Most of Helen's clients are freelance and she has observed a number of changes or new behaviours in her clients since the pandemic outbreak. In this episodes she presents solutions to the way creatives may be thinking or behaving.She notes that instead of hanging back and asking themselves if they...2020-04-2216 minThe Communicate Influence PodcastThe Best Tools and Platforms For Remote WorkingSome small and medium-sized businesses may struggle to maintain basic business processes during the pandemic. If employees have never worked remotely before, a business won't have given any consideration to setting up platforms for file management, business processes, customer service, payroll, or even email. This situation can seriously impair a business and place its future in jeopardy. Keven McCall is an entrepreneur and technology management consultant based in Toronto. He has decade of consulting and leadership experience across a diverse range of organizations and advises many business owners on how to maintain efficiency, even in...2020-04-1626 minThe Communicate Influence PodcastKey Considerations for Social Media Messaging During Covid-19There's a switch happening here at the Communicate Influence podcast. For the next few weeks we're producing some super short episodes designed to give immediate support communicators, marketers, and writers so they can better manage their work and time during Covid-19. Times are tough, so we hope these episodes will help.The first episode interview with Lachlan Kirkwood, a digital marketing strategist based in Brisbane, Australia.Lachlan addresses best practices for social media messaging during Covid-19. He gives three tips on how you can message during the crisis. This episode can help refocus y...2020-04-0711 minThe Communicate Influence PodcastHow To Have Deeper Conversations With Your GuestsPodcast interviewing can be tricky, especially if you're new to it and haven't had any journalism training or interviewing experience. If you want deeper interviews with your podcast guests, join me, host Sheelagh Caygill, as I talk expert podcast host Ronsley Vaz. Ronsley has conducted more than 900 interviews and says he gets better with each one.Ronsley is an author, entrepreneur, and host of Should I Start A Podcast, The Psychology of Entrepreneurship, and Bond Appetite. The interview was intended to focus on Ronsley's agency, Amplify Media, in Australia. But the conversation veered...2020-04-0135 minThe Communicate Influence PodcastSelf-Care and Communicating With Yourself During Covid-19Self-care during Covid-19There's no doubt that we're living in times stranger than strange. Self-care is more important than ever. So in this week's podcast episode we veer away from a focus on communications and marketing, and present an episode on self-care and connecting within.How to take care of ourselves Integrated nutrition health coach Liza Baker gives a comprehensive discussion on how to practice self-care and reduce stress or a preoccupation with Covid-19. The range of choices we have to deal with everything from con...2020-03-2546 minThe Communicate Influence PodcastSetting Up Remote Working During Covid-19The last seven days have seen rapid change around the world, as governments, businesses, and organizations reacted to contain the spread of Covid-19.In this episode, host Sheelagh Caygill talks to Ben Baker, an internal communications and brand consultant based in Vancouver, Canada.Ben points out that simply telling employees to work from home isn't enough. Organizations need to be proactive in supporting their employees to ensure that employees remain connected, are productive, and feel valued. Larger organizations are preparedLarger organizations are the ones that will cope best...2020-03-1722 minThe Communicate Influence PodcastTackling Some of The Big Issues In Public RelationsThis week's episode of The Communicate Influence Podcast explores some of the of the pressing questions in public relations today. We connect with one of the UK's leading PR practitioner's, Sarah Waddington. Sarah is founder of Astute.Work, a management and PR consultancy in Newcastle, England. She is also past-president of the Chartered Institute of Public Relations (CIPR).Sarah explores the perceptions management teams have of PR professionals, PR becoming part of the strategy development process, pay inequality, the impact of Brexit on the UK and beyond, and more.Future proofing PR2020-03-1236 minThe Communicate Influence PodcastArtificial Intelligence - A Benefit or a Threat to Public Relations?Artificial intelligence (AI) is impacting the work of public relations practitioners and marketing pros in many ways - and that impact is set to increase. But only for those people who embrace the technology. People who are at the forefront of using AI proficiently will have a strong advantage. They are the ones who can differentiate between AI and automation, and understand how AI can benefit communications and marketing. Unfortunately, those individuals are in the minority at the moment; PR lags behind when it comes to taking advantage of AI, and in particular machine learning.2020-03-0528 minThe Communicate Influence PodcastMarc Guberti on Setting Up or Improving Your PodcastStarting a podcast, with guest Marc GubertiStarting a podcast isn't difficult, but it does take some preparation. Marc Guberti shares his knowledge with listeners. He hosts three podcast shows and has been a guest on plenty, so he has lots of experience!The episode follows on from last week's conversation with Marc about ageism young people face, as well as his work ethic and tremendous drive. Tips on starting a podcastWanting to get into podcasting can be overwhelming. Begin by thinking about your why - w...2020-02-2723 minThe Communicate Influence PodcastMarc Guberti on Age Discrimination and Work EthicsMarc Guberti is in his early 20s, but this young entrepreneur is already a business consultant and the author of more than two dozen books on publishing, marketing, and investing. Marc began writing at the age of 11, when, as a New Yorker, he created a Boxton Red Sox blog, and the momentum he established then has only progressed. But it hasn't all been a piece of cake. He's encountered ageism, with people questioning his knowledge and experience.In this week's episode of The Communicate Influence Podcast, Marc challenges the ugly assumptions of ageism and explains...2020-02-2030 minThe Communicate Influence PodcastListeners Recommended PodcastsHi! This is a special edition of The Communicate Influence Podcast! We have new show music from Herne Ford-Elliott, who's based in the U.K. But what makes it really special is the wide range of recommended podcasts from fans and listeners. Check them out! And get in touch if you'd like to be a part of another recommend episode in the summer!If you like the show, please consider buying us a coffee at Buy Me A Coffee. It's an inexpensive and fun way of showing us your support! Thank you so much!2020-02-0919 min
Podlovers Asia: All about Asian PodcastingCreating A Community Around Your Podcast W/ Sidwyn Koh Of KyrieShownotesIn this episode, we're going to talk about community for podcasters. The best person to talk about this is Sidwyn Koh of Kyrie.fm (http://Kyrie.fm) !Kyrie is a platform for podcasters to connect with their listeners: every episode you put out comes with discussion threads that listeners and chime in and contribute to! If listeners get to chance to connect with you, the host, it'll lead to greater loyalty, interaction and sustain of long-term listeners. This episode is half chat half interview: we decided to make this an episode after Sidwyn reached out to me about my pain...2020-01-3145 minThe Communicate Influence PodcastOn Writing With Josh SteimleThis episode is one for writers! We connect with Josh Steimle, a writer, author, a TEDx speaker, and the founder of a digital marketing agency. Read his full bio below.⭐️ Josh is giving listeners an opportunity to take his 60 Days To LinkedIn Mastery Success course at a 50 percent discount. Listen to the episode to learn how to take advantage of this offer! ⭐️In this episode, Josh shares a wealth of information about:How to be a better writerThe importance of reading for writersHow to test sections of writing which could form part of a book wit...2020-01-301h 07The Communicate Influence PodcastHow to Set Up a Successful Brand Ambassador ProgramThe secrets behind brand ambassadorshipThis week's episode of The Communicate Influence Podcast focuses on Peter Barron, a journalist and author based in the North of England. Pete was Editor of The Northern Echo, a regional newspaper with an impressive history, for 17 years. He then set up his own media relations firm four years ago.[Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or Patreon. Thank you!]More...2020-01-221h 03The Communicate Influence PodcastHow to Become An Influential CommunicatorIn this age of influencers many in communications and marketing aspire to be just that. But few connect becoming a successful influencer with reputation management. And this is the case not just for individuals working in communications and marketing, but in all careers and all areas of life.In this episode of The Communicate Influence Podcast, reputation management expert Fiona Fenwick discusses exactly what it takes to become an influential player at the table. Her book Stand Out and Step Up: A Reputation Toolkit For Life focuses on how essential it is to be trustworthy, and to...2020-01-1640 minThe Communicate Influence PodcastManaging Your Reputation - Your Most Important AssetManaging your reputation isn't a message that only career starters should hear. It's something we all need repeating to us throughout our lives, says reputation management expert Fiona Fenwick. She has worked with hundreds of individuals, brands, and organizations and says she's always surprised at the lack of attention most people pay to their reputation.Author of the reputation management book Stand Out and Step Up: A Reputation Toolkit for Life, Fiona defines some of the fundamentals of reputation management. She explains how individuals and brands can manage their reputations and how to communicate a good reputation...2020-01-0940 minThe Communicate Influence PodcastJames Cridland - Podcast Thought Leader And Radio FutureologistEpisode 13 of The Communicate Influence Podcast sees host Sheelagh Caygill and guest James Cridland continue their conversation about podcasting. (Listen to episode 12 on podcasting trends for 2020). This time, we look at James' work, his newsletter Podnews.net, the rise of podcasting and its fast growth, and the investment in podcasting content.Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or Patreon. Thank you!James also touches on the fact that podcasting is filling a space that media hasn't grasped (but let go of...2019-12-3130 minThe Communicate Influence PodcastPodcast Predictions for 2020 With James CridlandOur guest for this episode is James Cridland, who lots of podcasters will know. James and I discuss podcast trends in 2020. James is a podcast industry thought leader, and a podcast and radio strategist. James possess a phenomenal amount of information about the industry, both from a technical and trends standpoint.Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or Patreon. Thank you!James also produces the daily news briefing Podnews.net. All this makes James the perfect guest to talk about podcast...2019-12-2321 minThe Communicate Influence PodcastMaking Remote Managing Work and How to Hire the Best WritersIn episode 10 of the Communicate Influence podcast we talked to Gaetano DiNardi about his fascinating journey as a marketer, from the accidental discovery of the keys SEO, through tough grind of agency work, all the way to Director of Demand Generation with Nextiva, a business VoIP phone system & customer management software company based in Phoenix, Arizona.Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or Patreon. Thank you!This time we explore remote working, how Gaetano manages his team and stays on top...2019-12-1839 minThe Communicate Influence PodcastFrom accidental SEO pro to director demand cenerationFor a podcast host, there is nothing more exciting and fulfilling than interviewing someone who is accomplished and truly engaging. My interview with marketer Gaetano DiNardi was just that. He is Director of Demand Generation for Nextiva, a business VoIP phone system & customer management software company based in Phoenix, Arizona.
In this episode, Gaetano explains how he studied marketing but left college feeling lost, not knowing what to do. A passionate musician, he entered the music industry and, with his writing, accidentally taught himself SEO. From there, he got his first job in marketing, eventually making his...2019-12-1245 minThe Communicate Influence PodcastPreparing junior staff to lead meetings and pitchesLinda Andross is a managing partner of one of Toronto's top PR and digital agencies, APEX PR. She's worked with a lot of junior staff over the years, mentoring them and encouraging them in their work and career development.
Linda knows that it's a big step for junior staff member to lead even an internal meeting. But jumping into the role of being wing-man on a client pitch, or even leading that meeting, is a whole new level.
In this episode of The Communicate Influence Podcast Linda and host Sheelagh Caygill discuss how to identify...2019-12-0629 min
Should I start a podcast with Ronsley Vaz175. Putting the Audience Second and Having Deeper Conversations with Sheelagh Caygill for the Communicate Influence PodcastThe post 175. Putting the Audience Second and Having Deeper Conversations with Sheelagh Caygill for the Communicate Influence Podcast appeared first on We Are Podcast.2019-12-0534 min
We Are Podcast175. Putting the Audience Second and Having Deeper Conversations with Sheelagh Caygill for the Communicate Influence PodcastFor most people in the marketing space, the audience is always front and centre in all content that is produced. But what if, instead of focusing on the audience you spend the time focusing on your guest? Ensuring quality content that will ultimately also reach further with your audience. Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast, build an audience, and how to keep them hungry for more. If you’re thinking about starting a pod...2019-12-0534 minThe Communicate Influence PodcastHow to maintain mocus in client meetingsDo you want to know how PR and marketing agencies achieve success? A lot of it is in the preparation ahead of internal and client meetings. In this episode, Linda Andross, managing partner of the successful Toronto PR agency APEX Public Relations, shares her meticulous approach to meetings. She talks to host Sheelagh Caygill about:
How to prepare for client meetings, including research
Thinking ahead about what information you want from the meeting
What kinds of questions to ask during meetings
Pinpointing a client's needs
How can a meeting be rescued if it goes off-track or if the...2019-12-0329 minThe Communicate Influence PodcastA reputation pro on Prince Andrew's Newsnight interviewPrince Andrew and the Epstein scandal
The damage Prince Andrew has inflicted on his own reputation with his Newsnight interview is a story that will play out for some time. Reputation management expert Fiona Fenwick discusses the fall-out from the prince's interview with journalist Emily Maitlis, and what could have been done to produce very different results.
This short episode is from a long interview Fiona had with host Sheelagh Caygill about reputation management, crisis communications, and her book, Stand Out and Step Up, A Reputation Toolkit For Life. The full episode will be released...2019-11-2914 minThe Communicate Influence PodcastWhy you need to podcast and honing your podcasting skillsFocus on content and quality to become a better podcaster
Award-winning podcaster and author Amanda Cupido believes almost everyone can podcast! And she thinks that everyone who wants to should get into podcasting.
In this info-packed interview, Amanda breaks down the self-imposed barriers people set in place to stop themselves from podcasting. She talks about:
How new podcasters can use smartphone mics to experiment
Podcast formats
What makes a good podcast
How experienced podcasters can revamp their shows
Planning and sustaining your podcast - scheduling and podcast seasons
Branded podcasting
The beauty of podcasting...2019-11-2042 minThe Communicate Influence PodcastCommunicating climate reality to employeesSharing the climate change message with employees
James Murphy is a Climate Reality Leader who studied under Al Gore in 2019. Based in London, England, James now delivers the climate reality message to businesses and organizations that are committed to sustainability or implementing sustainability programs. He meets with communicators, marketers, sustainability teams, or risk management teams to discuss ideas, messaging, channels, follow-up, and evaluation.
James moved into the climate reality field after being in rehab in 2017. That was a difficult time in James' life, but he realized he was being given a second chance, and while...2019-11-1441 minThe Communicate Influence PodcastHow to engage for stronger social media tractionThe simple way to success with social media
Host Sheelagh Caygill and guest Kim Scaravelli, a digital media strategist, connected on Twitter by chatting and sharing knowledge. Three or four months later they created this podcast and have a good, professional relationship! That's the positive power of social media!
Kim, owner of Trust Communications, works with businesses to develop a presence on social media. She does this by finding the best mix of technology, platforms, and content to build awareness and grow business. In this episode, she explains how you can harness social media for...2019-10-2538 minThe Communicate Influence PodcastSatya Das - Writing Us and seeking a new kind of politicsSatya Das, Edmonton writer, on his new book Us.
Satya Das is a writer, journalist, and strategist living in Edmonton, Canada. He is a frequent commentator and public speaker in both French and English, in media and on stage. Satya’s volunteer work is deeply informed with a lifelong commitment to human rights as a way of life and the principles of human dignity espoused by Mahatma Gandhi.
In a wide-ranging interview with host Sheelagh Caygill, Satya talks about his new book, Us. Us is grounded in the philosophy of Gandhi, Martin Luther King Jr, an...2019-10-1742 min
The Communicate Influence PodcastWhy strong communications skills are integral to leadershipOn communications and leadership
Damian McAlonan, CEO, a manager, and employee engagement specialist in London, UK, talks to host Sheelagh Caygill about the importance of leaders being outstanding communicators and how poor communication can impact all aspects of an organization, including employee engagement, customer relations, performance, and profitability.
Damian has extensive experience in coaching leaders and members of the c-suite on communication and employee engagement. He also runs leadership and management courses and advises clients on competitive business models, revenue approaches, and marketing strategies.
Damian has been described as someone with a "unique a...2019-10-0724 min
The Communicate Influence PodcastAlice Major - Why poetry makes you a better copywriterAlice Major is an award-winning poet and essayist in Edmonton, Canada. In this episode she explores how reading poetry can make you a better writer, whether you’re a copywriter, content writer, essayist, or journalist. Alice has published eleven collections of poetry, two novels for young adults, and a collection of essays about poetry and science.
Alice grew up in Dumbarton, near Glasgow, Scotland. Her family came to Canada when she was eight, and she grew up in Toronto before coming west to work as a reporter for The Williams Lake Tribune in British Columbia.
Alic...2019-10-0719 min
The Communicate Influence PodcastIntro - The Communicate Influence PodcastWelcome to the Communicate Influence podcast! I’m your host Sheelagh Caygill, and I’m a journalist, writer, and comms professional based in Toronto, Canada. Why a new communications, marketing, and writing podcast? Well, I’ve been writing and blogging for years now. My current side project, communicateinfluence.com, is an excellent resource of question-and-answer interviews with industry leaders and creative thinkers.Shifting to podcasting seemed to be a natural evolution. But not simply for the sake of podcasting. In our area of work, success, and creativity arise from a range of factors – in particular, continuous learning in the b...2019-10-0702 min