Shows
The Brand CompassEP072 | Curiosity Fuels My Enthusiasm For My Work, With Jake MooreIn this episode:Part of my series: ‘Real life Personal Brand Examples’. I introduce you to Jake Moore, a Global Cybersecurity Advisor and Crime Enthusiast.I invited Jake to come and share his journey to becoming a go-to cybersecurity specialist and commentator for media outlets like the BBC, ITV, Sky News and CNN. You’ll get to hear how Jake has carved his career purely by having this driving curiosity to get to know people and how things work. He studied Maths and Statistics at university, and served 14 years in the police...2025-07-1839 min
The Brand CompassEP071 | Your Feedback Impacts Future Episodes, With Shelley RostlundIn this episode:Ever wondered what goes through other people’s heads when they are listening to podcasts? Well in this episode – I share 8 different listener’s feedback on what they have been getting from listening to my series talking to subject matter experts who are out shaping a version of themselves that they are happy to share with the outside world.Come join me as you’ll hear from Mark Masters, Gordon Fong, Felicity Hodkinson, Claire Hersant, Justin Cohen, Finola Howard, Caroline Millington and Jane Whitfield.They are from all around the UK and I...2025-07-0419 min
Your Truth Shared#115 The Big Leap: From Expert to Visionary (And Why It Matters Now) with Shelley RostlundAre you ready to move from being great at what you do… to being known for how you think?
In this powerful conversation, Finola Howard is joined by personal brand strategist and fellow podcaster Shelley Rostlund to unpack “The Big Leap” — the transformation from subject matter expert to thought-leading visionary.
With 86% of roles predicted to change in the next five years, Shelley shares why your human uniqueness, critical thinking, and personal brand are more valuable than ever. Finola reflects on her own leap toward building a joyful million-euro business — and what it takes to scale with purpo...2025-07-0146 min
The Brand CompassEP070 | Personal Branding Tips for Podcast Hosts, with Imogen JonesIn this episode:If you are podcast host or thinking of starting a podcast – then this episode is for you. I invite my work colleague and friend Imogen Jones, to come join me as we share some personal branding tips we find particularly useful for podcast hosts. Some of what we talk about will help with the moments where you may:…hit a creativity brick wall…run out of energy …lose sight of why you’re doing what you’re doing…fear that you don’t have enough au...2025-06-2029 min
The Brand CompassEP069 | Passion Proves To Be A Strong Long-Term Driver, with Shelley RostlundIn this episode:I share what I’ve learnt from my conversations with Darryn Eggleton, a South African Wildlife Artist based in Suffolk and Steph Lee-Vae, an inclusive, creative educator based in Northamptonshire.These two conversations, much like the others in this series will hopefully inspire you to shape a version of yourself that you feel happy sharing with the outside world.In this episode I share three things that came up for me after reflecting on both Darryn and Steph’s episodes, and those centre around these thoughts:#1 Early encouragement help...2025-06-0616 min
The Brand CompassEP068 | Stand Up, Be You & Be Accountable, With Steph Lee-VaeIn this episode:Part of my mini-series: ‘Real life Personal Brand Examples’. I introduce you to Steph Lee-Vae, a creative educator, based in Northampton in the UK. I invited Steph to come and share their journey to becoming the phenomenal education leader that they are today and, at such a young age. I was so impressed when I saw them deliver a session at Merged Futures in Northampton, that I knew I needed to walk to the front and connect with them immediately.You’ll get to hear and see a small...2025-05-2334 min
The Brand CompassEP067 | People Connect With Your Story & Buy into YOU, With Darryn EggletonIn this episode:Part of my mini-series: ‘Real life Personal Brand Examples’. I introduce you to Darryn Eggleton, my favourite Wildlife Artist, based in Suffolk in the UK. I invited Darryn to come and share his journey to becoming the amazing artist he is today, and how he has navigated bringing himself out from behind the canvas to tell his story with his audiences and clients.You’ll get to hear how he’s spent some jaw-dropping artist residencies at places like Leopard Creek, a luxury golf resort on the banks of the C...2025-05-0936 min
The Brand CompassEP066 | Self-Expression, Self-Promotion & Navigating Change in Personal Brand, with Mark Franklin & Imogen JonesIn this episode:I welcome back my work family – Mark Franklin and Imogen Jones – to a campfire chat. Come join us and be a fly on the wall, while we chew through two big questions relating to your personal brand: 1. How do you balance being yourself vs promoting yourself?2. Can your personal brand change or adapt over time? (When and why might this happen?)Let’s be honest - there is so much noise in the world right now and it’s becoming increasing important for us all, as professionals, to really p...2025-04-2530 min
The Brand CompassEP065 | Integrity means alignment & consistency is a necessity, with Shelley RostlundIn this episode:I share what I’ve learnt from my conversations with Janice Wagner EP63 (Executive Search Specialist, based in Jo’burg) and Jack Fleckney EP64 (Expedition Leader, based in the UK).I’m hoping by having very different professionals come on the show and share their ‘personal brand’ story with you, it will energise you into creating something for yourself that feels more like you, and will excite you in going out and marketing and communicating yourself, for your business.From preparing, recording and re-listening to my conversations with Janice and Jack, ther...2025-04-1118 min
The Brand CompassEP064 | Your reputation, personality & how you treat people matters, with Jack FleckneyIn this episode:Part of my mini-series: ‘Real life Personal Brand Examples’. I introduce you to Jack Fleckney, a local friend based in Northamptonshire, who runs a business that specialises in designing, organising and leading adventure expeditions.Jack comes on to share his journey as the ‘go-to person’ behind the business who had to lead from the front and be visible.You’ll get to hear his path to specialising in the outdoors and extreme environments, which started in the Royal Marines at a young age, and includes being asked to organise a...2025-03-2840 min
The Brand CompassEP063 | Being Yourself Instils Trust and Builds Credibility, with Janice WagnerIn this episode:Mini-series: ‘Real life Personal Brand Examples’. Conversations with people who are experts in very different fields to what you’re used to hearing about. I talk to them about how they are faring ‘out in the world’ - building and shaping their personal brand to suit them. I introduce you to my friend, Janice Wagner. She heads up her own executive search and recruitment business in Johannesburg, serving clients across the African continent.She shares how she realised (fast) that she had to work out who she was and why someone sh...2025-03-1429 min
The Brand CompassEP062 | Value of Vulnerability, in Sharing Yourself With Others, with Shelley RostlundIn this episode:I share what I’ve learnt from the last two conversations I’ve had in my series talking to real life examples of humans who are out there, shaping a version of themselves that they are happy to take out into the world. (Gordon Fong in Ep60, and Ryan Enslin in Ep61).I’ve worked really hard on this series - to try and bring you the best conversations we can have… around this tough, tender and personal concept of communicating yourself with the world…and to do it in a way that feels...2025-02-2819 min
The Brand CompassEP061 | Infuse Your Authentic Self Into Your Work & Find Joy, with Ryan EnslinIn this episode:Mini-series: ‘Real life Personal Brand Examples’. Conversations with people who are experts in very different fields to what you’re used to hearing about. I talk to them about how they are faring ‘out in the world’ - building and shaping their personal brand to suit them. Meet my old university friend, Ryan Enslin. He is a travel journalist who writes for luxury and lifestyle publications, mainly in the hospitality and travel industry.In his conversation with me he shares how he came to shape a version of himself that he comfort...2025-02-1432 min
The Brand CompassEP060 | Being Quirky Me Means Making Higher-Level Connections, with Gordon FongIn this episode:Mini-series: ‘Real life Personal Brand Examples’. Conversations with people who are experts in very different fields to what you’re used to hearing about. I talk to them about how they are faring ‘out in the world’ - building and shaping their personal brand to suit them. Meet my friend, Gordon Fong. He is a businessman who specialises in the areas of digital, data and defense.For me, he provides us all with a great example of just getting out there and seeing what works both for the people he’s trying to...2025-01-3135 min
The Brand CompassEP059 | Reflection and the future of this show. Are you stepping into your genius? with Shelley RostlundIn this episode:This is a reflection, of how I think the show is going and what I have next in store for your hungry ears. If you’re curious about having your own show, maybe come have a listen on how I am feeling and what’s going through my head…now that we are at episode 59.Like many new independent podcast hosts, I had an idea when I started this show, but I didn’t know where it was going to go in terms of final destination.However, I’ve learnt first-hand...2025-01-1715 min
The Brand CompassEP058 | Rest and Recovery Fuels Creative Thinking, and Replenishes Our Genius, with Nikki St PaulIn this episode:Do you REST? Do you prioritise resting in your day, week and month?If you are anything like me, I spend a whole lot of time inside my head, and I can feel quite depleted by the end of the day and even the week – if I’m not careful.In this episode I bring on a guest who specialises in educating her clients on this very subject.We talk honestly about how we need to be more aware about how we move through our working week, particularly as k...2024-12-2035 minThe Brand CompassEP057 | The Human Design System Proves You Gain Energy By Being More of Yourself, with Jacqueline KentIn this episode:If you haven’t across Human Design before – my guest and I introduce you to the concept in this episode and you will see that, if anything, it supports my assertion that ANY time and work you can spend in getting closer to being more of yourself every day, is time well spent.‘Human Design’ has come to fruition by way of Alan Robert Krakower who, over time, has come to be known by his pseudonym of Ra Uru Hu. He published a book in 1992 called The Human Design System.My guest...2024-12-0635 minThe Brand CompassEP056 | Strategic Storytelling Survival Skills, with Katie CaigerIn this episode:I have a conversation with a strategic story teller who is incredibly talented in helping people like you, and me, to bring our stories to life, so that we can share them in ways that make a difference and get people to take notice and engage more with us.At the heart of it – we get down to how you take all of those deep insights you get from doing personal branding work and then start to permeate it into your every day through stories.Now, I know that “words” and “s...2024-11-2230 min
Dream ChasersEP024| What it looks like to work with a Career Coach. Alison O’Leary talks to Shelley RostlundIn this episode:With the help of my fabulous friend and podcast producer, Shelley Rostlund, we’re delving into the subject of career and life change.Yes, it’s a big subject, but we are honing in on how you can identify the kind of changes that will make you truly happy – be they role, career path or lifestyle related. Having coached hundreds of people through career and life change, I can say for sure that as soon as you know what the right changes are for YOU, you’re in a better position...2024-11-2126 minThe Brand CompassEP055 | The Power Twins: Knowledge & Imagination, with Shelley RostlundIn this episode:I revisit a topic I first wrote about in a blog post, back in 2012.The crux of it was that I was pitting the value of knowledge against imagination and, at the time, I had decided that I thought that imagination was more important than knowledge.Now, more than a decade later, and after working much more with professional humans on telling their stories - my view has shifted.Today, I’d say that they are equally important and much more POTENT when they are used together....2024-11-0810 min
KAMCast - Key Account Management Strategies for Business Leaders#006 What does a strategic conversation look like?IN THIS EPISODE:Do you wish your team members were having more strategic conversations with your key accounts?Do you have a clear understanding of what strategy is?Does your team have a clear understanding of what strategy is?It’s fair to say that the S word – strategy – gets bandied around a lot in business - we even talk about it as one of our guiding pillars for success in KAM.And with words that get so heavily used, it’s common for the waters to get muddied and the defi...2024-11-0742 minThe Brand CompassEP054 | Lean Into Your Purpose: Be Brave And Claim Your Unique Genius Zone, with Finola HowardIn this episode:Does your heart stop and your brain fizz to a grinding holt when you are asked: “What’s your purpose?”(tumbleweed)Yeah, I thought so. For some people the answer to this question is easy and rolls off the tongue fast. For others…it’s harder. Much harder. Especially if they haven’t taken the time to really work it all out.Never fear. Today will be different for you, my friend. My guest on this episode is going to talk about this topic of purpose like you hav...2024-10-2530 minThe Brand CompassEP053 | What Personal Brand looks like in the real world, with Shelley RostlundIn this episode:The conversation path I take you down in this episode is all around how you can utilise your personal brand work out in the real world. I bring together two things to walk you through this: (a) the personal brand strategy piece (give highlights of what that is in reality), and (b) reminding you of Mai-Kee Tsang’s concept of Sustainability Visibility®️ (creating a buffet of things that give you energy to do to market and communicate yourself to the outside world).This is a practical episode because I giv...2024-10-1115 minThe Brand CompassEP052 | 6 Lessons from Hosting and Managing Podcast Shows, with Imogen JonesIn this episode:This is the last of a bit of a mini-series we have done focussed on podcasting and specifically with a lens for subject matter experts (in either being a host or going on to a show as a guest).Be sure to listen to previous episodes: 49 (what makes a good podcast host), 50 (the four ‘purpose types’ for podcast shows), and 51 (what makes a good podcast guest).In this episode Imogen and I share our 6 lessons we have learnt while running this Brand Compass Show, as w...2024-09-2724 minThe Brand CompassEP051 | What makes a good podcast guest? With Imogen JonesIn this episode:Have you been thinking about trying to get onto a podcast show as guest? Or – are you a podcast host and are head deep in trying to seek out and pick the right people to come on to your show? This episode is for you.This is important for you as a subject matter expert or service provider who wants to be a bit more visible or be noticed more. Guesting on podcast shows is a great opportunity for you to express yourself and your personal brand, and of course, demonstrate that ge...2024-09-1332 minThe Brand CompassEP050| The Four Podcast Show Purpose Types, with Shelley RostlundIn this episode:I share what I think are the higher over-arching purpose angles to podcast shows.Why are these important? Well – it may explain why you like or don’t like certain podcast shows, or it may well help galvanise you into thinking about which purpose types might actually be possible for you, if you want to start a podcast show.These purpose angles can stretch over any genre – so shows that relate to business, wellness, true crime, mental health, etc. We are looking here at the bigger intention of the show – regardle...2024-08-3015 minThe Brand CompassEP049 | What makes a good podcast show host? With Mark FranklinIn this episode:If you have been thinking about starting a podcast show, or have started a show and are working hard to make your show great for your listeners – I hope you will enjoy this episode.I bring on one of my personal brand strategist colleagues, Mark Franklin, from our agency business, Harbour 32, on to chat through some of the nuances that we feel are so intrinsic to really embodying your personal brand as a podcast show host and what that looks like.It’s a relaxed conversation and we share how we e...2024-08-1632 minThe Brand CompassEP048 | Reflections on Running a Personal Story Challenge, with Shelley RostlundIn this episode:I share my reflections on how it went, running a 21-day personal story challenge with my friends and connections. I honestly share my reflections on what I noticed about myself when taking part in the challenger myself, and what I learnt from the interaction with my content. I move on to sharing what I noticed (in a helicopter view) about what my friends were sharing in the challenge.Then lastly, I have two participants who also share what they got from doing the challenge for them and you’ll hear di...2024-08-0223 minThe Brand CompassEP047 | Adventures in Happiness, in Life and Work, with Alison O'LearyIn this episode:I bring back Alison O’Leary, a Career and Life coach, who comes to help us understand the importance of uncovering our Adventures in Happiness.This bleeds nicely into my mantra of getting you to be more YOU, more of the time and have more fun in your everyday.Back in episode 16, Ali and I talked about how designing your ideal working lifestyle was also key to defining the way YOU want to work. And we shared how work looks very different today, to say… our parent’s generation. The...2024-07-1930 minDream ChasersEP015 | City life to Rural Wales. A couple’s career and life change story, with Alison O’LearyIn this episode:A slightly different episode for you this time! My fabulous friend and podcast strategist and producer, Shelley Röstlund, interviews me about what drove mine and my late husband’s own huge career and life change. Back in 2012, together, we made the decision to throw everything up in the air and totally reinvent what our work and personal lives looked like. It saw us leave a central London lifestyle for a home in the Welsh mountains, and big careers we’d invested years in for new jobs in completely new fields...2024-07-1829 minThe Brand CompassEP046 | Vocal Archetypes Superpower Effective Communication, with Shelley RöstlundIn this episode:I start the conversation with you about how you physically speak or communicate with your clients, or with an audience when you are recording a video, delivering a webinar, doing the work you do, or even being on podcast show.I introduce you to Vocal Archetypes, and particularly how Vinh Giang describes these in his communication skills training, which I have done myself.Honestly, Vinh is an absolute model of excellence if you are looking for someone to listen to, or even emulate when it comes to flexing your communication...2024-07-0524 minThe Brand CompassEP045 | Crafting a talk in YOUR voice, which moves an audience, with Jackie GoddardIn this episode:I bring my Speaking Coach, Jackie Goddard, back on so we can have an open discussion about what it was like being coached to prepare for my talk at You Are The Media’s Creator Day, down in Poole (south coast of UK).Come and be a fly on the wall as we walk through Jackie’s process, using my talk as a demonstrative example. You’ll get some ideas on how this reflects on you, and how you move your clients through from point A to point B. This will b...2024-06-2136 min
Power To Speak with Confidence. Conversations that will inspire and empower.Speak With Confidence: Tell your story, in your voice and in a way that’s comfortable for you. #53At the end of last year Brand Strategist, Podcast Host, and Founder of Brand Compass, Shelley Röstlund asked me to help her prepare for a talk she’d been asked to give on stage to an audience of 200 peers for You Are the Media Creator Day in Poole, Dorset in April.
She’d been on stage before but found it uncomfortable, so much so she couldn’t even remember the experience. She explained during a conversation we had for this podcast in February how she was terrified of the ‘bobbing’ heads beyond the lights!
Well, she d...2024-06-0934 minThe Brand CompassEP044 | Put the Human Experience At The Heart of What You Do, with Shelley RöstlundIn this episode:For me, brand experience, and even your personal brand experience, is all about how you want your clients to feel with they come into contact with you, work with you or even just communicate with you. It's the 4D experience that encompasses sight, sound, emotions and the physical experience.As service providers, sometimes we may fall into the trap of thinking: “what can we do? We don't have a physical product that we deliver and a customer unpacks or unwraps, so what are we talking about here?”There are so many...2024-06-0718 minThe Brand CompassEP043 | The Artificial Intelligence Butterfly Effect, with Izabela RussellIn this episode:If you are regular listener, you’ll know that I’ve tinkered on the edge of the topic of Artificial Intelligence now in a few episodes. You will have heard me speaking to Stephen Ruse, my IP lawyer friend, as we openly tried to work out between us what impact AI will have on our ownership and rights to the use of our physical likeness and voice.I have also been talking at length about why it’s so important for you not to panic, but to really lean into workin...2024-05-2434 minThe Brand CompassEP042 | Your Personal Brand Stories Are Sunflowers, Give Them Sunshine, with Shelley RostlundIn this episode:I share my recent experience speaking at You Are The Media’s Creator Day in-person event down in Poole. I am not a professional speaker – so this was a big deal for me. My nervous system went into over drive.When you listen to this episode, you’ll hear me share how I used to ‘know’ logically (at a high level in my head) about how important personal brand work is, and the element of really getting to the heart of the stories that make you YOU. And then, I got on sta...2024-05-1014 minThe Brand CompassEP041 | Build Your Human Diversity into Your Personal Brand, with Shelley RostlundIn this episode:Let’s face it – the world is a scary place right now.The level of angst that we have gotten used to living with, day in and day out, is actually quite alarming – if we allowed ourselves the time to stop and think about it.In this episode I hope you remind you of what a magnificent, complex being you are and recognise the challenge we have before us. Knowing that we are complex is one part to realising we need to gain clarity about how we speak about...2024-04-1916 min
You Are The MediaYATM Creator Day 24 | Be Willing To Be Uncomfortable with Shelley Röstlund & Suzanne FrearLet's welcome Shelley and Suzanne. Creator Day represents getting comfortable with doing something that is new. For Suzanne, it's heading to Poole for the very first time. For Shelley, it is presenting on the stage to an audience in the theatre. Memorable days await.2024-04-1019 minThe Brand CompassEP040 | Artificial Intelligence right now, and where your creative ownership lies, with Stephen RuseIn this episode: I have brought my friend and Intellectual Property (IP) genius Stephen Ruse back on the show so we can chew on the fat that is: Artificial Intelligence. You will have first met him on episode 20 when we talked about copyright and what you can secure, in terms of what you design or create inside your business.There is so much going on right now and it’s all moving incredibly fast. We take a step back and do a realistic view of the world (right now – as at 5 April 2024) to see how this...2024-04-0526 minThe Brand CompassEP039 | Unique Points of Human Difference, with Shelley RostlundIn this episode:People choose you because of your unique points of (human) difference. In this episode I walk you through why I think you need to go a bit further in your personal brand work and find these unique human elements of you that are hidden. These are the things that will actually be the things that people will resonate more with – that a list of why you are ‘great’ at what you do, your track record of success and your qualifications.This may come as a surprise – but at the moment, your ideal clients...2024-03-2217 minThe Brand CompassEP038 | Solve the Right Problem for the Right People, with Imogen JonesIn this episode:Have you noticed ‘muddy messaging’ when you are at local networking? People who do their pitch or ‘60second’ and you are none the wiser as to what they exactly do, or who they work with?Well, this episode was inspired by my experience of that, in a few different environments. My feeling is that really: (a) people are struggling to work out who they are (in the eyes of others), and (b) they have not really worked out what the problem is that they solve for their ideal clients.In this...2024-03-0828 minPower To Speak with Confidence. Conversations that will inspire and empower.I fear the bobbing heads beyond the lights and that I'm not funny. Help me speak with confidence! #43Brand Strategist, Podcast Host, and Founder of Brand Compass, Shelley Röstlund has been invited to speak to an auditorium of peers in April for the You Are the Media Creator Day in Poole, Dorset and she's asked me to help her speak with confidence and get performance ready!
This includes helping her shape an engaging, entertaining, and insightful 20-minute talk.
Shelley has been on stage before but found the experience uncomfortable.
We discuss why she thought it necessary to work with a coach, how she's feeling with the event on th...2024-02-2632 minThe Brand CompassEP037 | The Stories We Tell, Reveal Who We Are, with Mark FranklinIn this episode:We talk about STORIES.The reasons our friends, colleagues and clients are drawn to us is because of who we are, and the stories we tell. Now, those stories could be the catchy ones you tell around a campfire, but more often than not – they are actually more subtle than that.In this discussion with my talented guest, I want to open your mind up to the possibility that there are stories you tell yourself which impact how you come across to the outside world AND, there are sto...2024-02-2331 minThe Brand CompassEP036 | Brand Experience is nothing without MEANING, with Shelley RostlundIn this episode:Brand Experience is not just for big brands like Disney, Netflix, Nike, Virgin or Nobu, it’s actually pretty crucial for microbusinesses too.For us, as smaller businesses, how people FEEL when they work with you is even more important than it is for bigger businesses. We have so much more at stake and less leeway for getting things wrong. In fact, I’d go so far as to say that for micro businesses, brand experience needs to be one of your top priorities in order to survive the turbulence and...2024-02-0912 minThe Brand CompassEP035 | Offer Positioning for Subject Matter Experts with Shelley RostlundIn this episode:I dig into the meaty topic of ‘POSITIONING” in this solo episode.Spending time on your positioning is a highly rewarding way to really know how you are literally going to position your messaging and branding around the problem you solve and who you solve it for. It also informs your pricing.In this discussion I walk you through my simple three service priority areas I have developed after being inspired by Michael Hyatt’s thinking around Vision, Alignment and Execution. This will help you to quickly spot a star...2023-12-2216 minThe Brand CompassEP034 | Personal Brand - Being Comfortable to be MORE you, more of the timeIn this episode:This episode is about a topic that burns bright, burns out, then returns again. Have you ever asked yourself: how on earth, in this digital world, do you separate your personal YOU from your work YOU?Well, I’m here to tell you my friend – you are asking the wrong question. What you should be asking yourself is: how can you comfortably be MORE you, MORE of the time?Today we live in a weirdly freer and more accessible world, however we are more overwhelmed, stretched and a...2023-12-0816 minThe Brand CompassEP033 | Get Uncomfortable. Grab The Opportunity To Speak More In Public, with Jackie GoddardIn this episode:Speaking is something we have all experienced from other people. As professionals we attend conferences, events and even professional development opportunities and there is always someone up on a stage in front of us.What if that SOMEONE…could be you?Have you thought about adding speaking to your toolkit of how to get in front of your audiences and gain more visibility as an expert in your field?OR – do you quiver just with the thought of it, but realise that it’s probably a pretty valuable thing...2023-11-2433 minThe Brand CompassEP032 | Regain joy from 1-2-1 service, with focus and simplicity, with Janine CoombesIn this episode:I’m excited to have this conversation with THIS guest today. She is a smart cookie.She will help you to shift your thinking around one-to-one services.As I see it, we, as service providers, have three deep challenges:We have to extract our extraordinary value from our heads and shape it into something that other people understand and grasp.We need to match our knowledge and what we can do with a REAL NEED in a client or customer and create a solutionWe then have to decide how we...2023-11-1030 minThe Brand CompassEP031 | Smart Profit Comes from Strategic Product EcosystemsIn this episode:I thought it was time we had a little more of an educational or practical episode. This is a workshop-type episode with a download (no email needed) to help you do the work.I dig into the concept of product ecosystems and the five categories of products or services you will have in a well-functioning ecosystem I know how easy it is for service-based businesses to:over-think and over-complicate their offerscompeting with themselves (I explain this)have growth (annoyingly) stumped purely by ambiguity Grab a pen, a pi...2023-10-2729 minThe Brand CompassEP030 | Inspiration vs Intimidation...in your Brand Experience, with Shelley RostlundIn this episode:I discuss the dichotomy of: is there a point when you think you are inspiring someone, but actually you are just throwing so much out there (in your passion to get it out), that you are quite frankly…intimidating people.This conversation is (obviously) heavily tainted by my own subjective opinion on this. But I’d invite you to consider this dichotomy with me and get in touch to let me know your thoughts. Why do I think this important? How we behave and project ourselves to the outside world, has a...2023-10-1320 minThe Brand CompassEP029 | Knowing which freelancers are right for you, with Liz JostesIn this episode:There is a point in your journey as a solopreneur or micro business owner, where you’ll need to start asking for some REAL help. (So…not your friend Kevin who tinkers with websites, your neighbour Sue who does a bit of writing in the evenings and Jill’s son Rory who is great at Art and can snap you up something special for your social graphics.)I’m talking about proper help, the deep and talented kind that makes the difference. When you get to that point in time, and it c...2023-09-2933 minThe Brand CompassEP028 | Proficient Expert or Thought-leading Visionary, with Shelley RostlundIn this episode:I’m going to stretch your thinking a bit and play with what the difference is between a subject matter expert and a thought leader. And…how do we recognise someone as “thought leading”. I’m going to share what I think they have in their professional toolbox.In essence, my gut feeling is that there is a top tier of 20 to 25% of subject matter experts who can be described as thought-leading. These special, insightful experts have this extra ability to look at things on a much larger, macro level and they ca...2023-09-1517 minThe Brand CompassEP027 | The Power of Sustainable Visibility®, with Mai-kee TsangIn this episode:How often do you hear people (usually marketeers or do-gooders who fancy themselves as marketeers) say: “YOU HAVE TO BE VISIBLE.”Well, I’ve been more of a subscriber to the idea of: “do what works and be consistent.” (And, I am a marketeer by broad trade terms.)However, I’d invite you to approach this ‘having to be visible all the time’ thought, and balance it with fresh insight from my guest, Mai-kee.She learnt the hard way about what certain kinds, and levels, of visibility activities ended up being h...2023-09-0135 minThe Brand CompassEP026 [POD BITE] Growth can mean BETTER, and not necessarily MOREIn this POD BITE episode:A short, digestible tid-bit to snack on as a quick reflective prompt, a rally for new thinking, or to just throw a challenge out there for you to take up - should you choose to. These are dropped in between my normal episodes.This episode is about thinking about growth differently. I’m going to invite you to think that may NOT be about increasing what you are doing or generating MORE, it may be about being smarter and better at what you already doing.Are you feeling fr...2023-08-1812 minThe Brand CompassEP025 | Design a Hybrid Service With An Online Course, with Glen LongIn this episode:Have you contemplated creating a course or online programme in your business? I’m not a fan of the hype of “build a course” and they will come. In fact, building a course or a programme is not an easy journey, but it also doesn’t have to be hard.I decided we need to dig into this, on the show, so that maybe I can open you up more to the benefits of looking at diversifying how to capture and harness your knowledge and ultimately how to deliver it in diffe...2023-08-0443 minThe Brand CompassEP024 | What Does 'Future You' Want? with Shelley RostlundIn this POD BITE episode:A short, digestible tidbit to snack on as a quick reflective prompt, a rally for new thinking, or to just throw a challenge out there for you to take up - should you choose to. These are dropped in between my normal episodes.This episode is about digging into what your Future You wants from Present You. Until you have practically articulated exactly what it is that your ideal future looks and feels like, it’s going to be hard to shape a brand strategy that gives you purposeful direction, or...2023-07-2106 minThe Brand CompassEP023 | Managing Your Brand Bank, with Shelley RostlundIn this episode:I introduce the concept of Brand Banking to you by explaining an example of how I choose what I share openly and what I don’t.This concept was brought to my attention by the talented Margaret Mark, who co-authored the book ‘The Hero and The Outlaw’ with Carol Pearson. Together they were the birth mothers of the 12 Brand Archetypes which are used extensively today by brand strategists.I use the Brand Archetype Framework in my group programme to help service-based professionals identify and articulate their brand personality. The archetypes help t...2023-07-0719 minThe Brand CompassEP022 | Subject Matter Experts Need to Mull and DigestIn this episode:The idea of the show is to dig into the cross section where your brand meets the humans you serve. This episode is a little side step to swivel that magnifying glass around to look at YOU...the human behind the work, and how you meet the person you serve. By "meet" I mean how do you metaphorically meet them where they are...in their place of need...and then work with them to move through the solution and resolution of their challenge.In this episode I share where I...2023-06-2313 minThe Brand CompassEP021 | Niching brings abundance and alignment with your purpose, with Evelyn StarrIn this episode: I don’t know about you – but as soon as someone says the word “niche” I want to cringe into a little dark corner of ignorance, poke my fingers in my ears and pretend it’s not important.If you feel the same – you are in good company. My guest in this episode has actually made this subject a whole lot more palatable for me. I’m not a fan of the word niche…but the concept of narrowing your focus and attention makes a world of sense to me.In this episode...2023-06-0930 minThe Brand CompassEP020 | Protecting Your Intellectual Property, with Stephen RuseIn this episode: As a subject matter expert there are some things you need to be really conscious about when it comes to the work that you create and generate. (If you are not sure you are a subject matter expert – listen to ep17, this will help work that out).When I was a franchise consultant - looking at the aspect of intellectual property (IP) became a necessity in building the value into my client’s business. I still have this as a habit in the consulting work I do today, even though its brand stra...2023-05-2629 min
Confident Live Marketing ShowGoing Into the Archives: Bonus Special #13Welcome to the thirteenth bonus episode of the Confident Live Marketing Podcast, as we continue the celebration leading up to our 200th episode and 4th anniversary!In this bonus episode, I’m again going back into the archives and highlighting some special guest interviews. I interview Shelley Röstlund and Martin Buckland about value and confidence.Please Subscribe! Don’t miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live...2023-05-1218 minThe Brand CompassEP019 | Freelance to Franchise. A Growth Story, with Suzy SandersIn this episode:Growth is a really weird, personalised experience. I find that it helps to talk it through with different business owners, because everyone’s triggers for growing …or growing in a specific way are different.This is why generic advice never works. “Guru” advice never works. Talking, listening and gathering a variety of insights helps inform your thinking about what would or could work for you.In this episode, I talk to Suzy about how she came to realise that being a freelancer was just not going to cut-it. It was stressfu...2023-05-1231 minThe Brand CompassEP018 | Diversify your income, by shifting to a value-based mindset, with Daren SmithIn this episode:I talk to Daren Smith, Founder of Craftsman Creative based in Provo, Utah. What I love about this episode is we get into the nitty gritty of designing a product ecosystem and what that looks like on the inside – for Daren.You’ll learn how he had to shift his focus from his technical skills to where his REAL value lies – and that is what I call your ‘marketable’ skills. The pandemic kick started a whole new way of working and generating income for this video and film producer.Come join us. D...2023-04-2843 minThe Brand CompassEP017 | A Subject Matter Expert Manifesto, with Shelley RostlundIn this episode:I shine a light on the term: subject matter expert. Its occurred to me that this is a bit of a mystery for people. Heck, I'm not even sure I really like the term.I feel the challenge is that without fully understanding who you are in the eyes of your ideal customer or client - could mean that you’re miscalculating your worth and value. If you don't identify yourself as a subject matter expert and don't necessarily see how powerful you are for the people you serve - then we ne...2023-04-1417 minThe Brand CompassEP016 | Crafting Your Ideal Working Life, with Alison O’LearyIn this episode:Today…’how you work’ can be whatever you want it to be. Never before have we had so much flexibility in designing what our working day, week, month or year looks like.I bring my talented friend Alison O’Leary back on the show (she’s on EP2 as well) to help me with this discussion. You’ll hear us try and help you, the listener, with defining what “IDEAL” looks like for you, and also give you some pointers on where to start when sitting down to intentionally work out HOW you want to work...2023-03-3137 minThe Brand CompassEP015 | Building a Community vs Designing a Membership, with Mark MastersIn this episode:The words community and membership are thrown around by many ‘gurus’ on the net. In some instances, the way they are using the terms are not really true to the form that they take in reality.I bring Mark Masters on to help me to dig into this subject a bit more and we flesh out the nuances between ‘community’, ‘membership, ‘subscription’ and even…’audience’. My feeling is that if you understood these concepts a bit better – you will be able to work out which of these is what you are actually looking to create in y...2023-03-1735 minThe Brand CompassEP014 | The Power of Personal Branding for Subject Matter Experts, with Christine GritmonIn this episode:We take the greyness out of what ‘personal brand’ means and make it relevant for you – as a subject matter expert. While this is getting a lot of meaningless attention on social media (potentially for the wrong reasons) – personal brand as a concept is age-old. Think Cleopatra, Caesar, King Tutt, Attila the Hun, or even Mother Teresa.I’m joined by the effervescent Christine Gritmon, a personal branding consultant, to dig into why personal branding is so vital for professionals and especially for subject matter experts. And…if you are a ‘quieter’ professional or...2023-03-0332 minThe Brand CompassEP013 | Brand Experience Trumps Product. Every time.In this episode:My topic today may resonate with you, I know its becoming more and more of an issue for the people I have been talking to - who are either consumers or run their own business.And that is this balance between the quality of your product or service…versus the experience your customers or clients are having in buying that product or service from you.I feel like since the pandemic, particularly amongst local small businesses - my experience as a customer has diminished, while their prices have increased and th...2023-02-1718 minThe Brand CompassEP012 | Finding My Specialism, with Ian Anderson GrayIn this episode:I chat to my friend, Ian Anderson Gray, about his journey of finding the “thing” that he has become known for, as a knowledge worker, or subject matter expert.Come listen as Ian shares how a review-based blog post he wrote about Hootsuite, which has reached 7million views to date, kickstarted his road to becoming the Live Video specialist he is recognised as today.It wasn’t a smooth ride to the “top”, Ian candidly shares how he struggled with imposter syndrome and has had to overcome his own self confidence...2023-02-0328 min
Let's Talk About BrandLet's Talk About Branding As A System with Shelley RöstlundEven though we talk about "brand" here every week, it can still seem like a nebulous concept. What is a brand? How do you figure yours out? How do you express it to others?Shelley Röstlund has branding down to a science. Her well-defined system for building brands has helped hundreds—and will hopefully clarify the process for you as well!Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday...2023-01-2333 minThe Brand CompassEP011 [POD BITE] Avoid consultant speak, to resonate with more peopleIn this POD BITE episode:A short, digestible tidbit (under 10mins) to snack on as a quick reflective prompt, a rally for new thinking, or to just throw a challenge out there for you to take up - should you choose to. These are dropped in between my normal episodes.This episode is about pointing out when you are using "consultant speak" and why it’s not an effective way to get someone NEW to understand you quickly. Have a listen and see if you catch yourself doing this.I share some tips on...2023-01-2006 minThe Brand CompassEP010 | Shaping Brand Personality, Offers and Ideal Working Lifestyle, with Andrea VahlIn this episode:Andrea and I chat about how she has shaped her business over time to gain her ideal working life, depending on what stage or season she’s been at in her life.We dig into how she is shaping her offers today, and what impact the pandemic had on the decisions she has made. Andrea is also quite well known for her funny side and using a caricature in her early days to “be” the social media professional with a difference. (Did you ever see Grandma Mary?)Andrea is one of the...2023-01-0632 minThe Brand CompassEP009 | Brand Machine - The Mechanism of Freedom, with Shelley RostlundIn this episode:The subject we get into in this episode is around defining what a Brand Machine is.This is a concept I use as a working metaphor to teach micro businesses about the mechanism which they can design and build to support them in spinning all those skills plates which they need to, inside their business.If you listened to the episode I did on my Three Amigos, you’ll know about three of those spinning plates already: Brand, Marketing and Sales. In that episode I talked about how you can bu...2022-12-2315 minThe Brand CompassEP008 | Do you need to change your brand name? With Shelley RostlundIn this episode:I talk about a subject which is highly linked to your reputation as well as the value of your brand…and that is the NAME you have chosen for your business.I decided on this topic for this episode because in the space of a few weeks I had quite a few people within my business community asking for feedback on whether they should change their brand name.This is not an easy question to answer, because there are a few variables to consider and hence – this episode to dig into...2022-12-0911 minThe Brand CompassEP007 | Clarify the future you want, to engineer the business you need, with Shelley RostlundIn this episode: This is a topic that you may “go light” on in your early days of starting your business however, as you get further down your business journey, you realise that: LIFE IS SHORT.Prepare yourself for an episode which is (hopefully) going to stop you in your tracks and make you re-evaluate putting off making those changes in your business that you have been quietly shoving to the bottom of your to-do list. You know the ones. As a micro business it's crucial to stay focused and be effici...2022-11-2516 minThe Brand CompassEP006 | Bringing a newly invented physical product to market, with Tracey PowiesnikWe talk about what its like for a predominantly service-based micro business entrepreneur to completely change their business to a product-based business (unrelated to their original business). To help me unpack this topic, I’ve invited a long-time business friend Tracey Powiesnik to join me. She openly shares what it was like to create a business which was a complete 180 degree turn on what she was used to doing as a trainer and consultant. Her product was something that she designed and created to help her solve a problem at home (because she couldn’t find anything on the...2022-11-1134 minThe Brand CompassEP005 | The 3 Amigos – Brand, Marketing and Sales, with Shelley RostlundIn this episode: Big topic this one! I walk you through three of the many hats you wear in your business: Branding, Marketing and Sales. I feel like these get all meshed together for micro and small businesses, and in the end …you are not very clear which role you are plating and when. This seriously impacts your effectiveness in each of this arena on a day-to-day basis.Your long-term momentum can be affected if you don’t gain clarity about which of these roles you are playing in your business…and if you are...2022-10-2814 minThe Brand CompassEP004 | Create Planned Lulls in Your Brand Experience, with David VenturaWe talk about what service-based micro businesses can learn from the planning that goes into putting on a show at an entertainment venue. We focus on the ‘experience’ of engaging and holding an audience’s attention and moving them through the journey.To help me unpack this topic, I’ve invited David Ventura to join me. David is a Key Account Management specialist who spends his time sharing the virtues and depths on relationship management (with fellow team members, suppliers, partners and clients).- - -𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:David is an author and consultant specialising in Key Ac...2022-10-1436 minThe Brand CompassEP003 | 4 Growth Methods for Micro Businesses, with Shelley RostlundIn this episode:I talk about the 4 growth methods I usually advise micro businesses to plan their focus around. I have found, in my experience, that growing can be more of a painful ache than an exciting adventure. Yes, there are enjoyable parts to it, but really – for a micro business, growing hurts.In this episode I share the 4 ways or methods by which I see micros modelling ‘growth’ or shifting their business up a level …to head into the future. I find that IF you can get your head around a method or way that act...2022-09-3012 minThe Brand CompassEP002 | Strengths Are The Secret to Marketable Value, with Alison O'LearyWe discuss the challenge that many people struggle with, when they jump the employment ship: who am I (if I’m not doing ‘this’ job?); and what do I know that makes me valuable to others?To help me unpack this topic, I’ve invited Alison O’Leary to join me. Ali is a Career Coach specialising in career change to facilitate life change.- - -𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:Ali hails from an impressive corporate background working for over 20 years in London in the Communications and Marcoms industries.Today she runs her own life coaching business, www...2022-09-1628 minThe Brand CompassEP001 | Why this show? Why me, why you?In essence this is a hero's welcome to you - one and all! I give you a quick background to who I am, and why I'm the person to listen to and to guide you along the conversations and discussions to come on the show.I also explain why the show is for micro businesses, who I identify those people as and what I have experienced their particular, unique challenges to be. More in-depth conversations and discussions on their challenges is what we dig into, in the show.___________________𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led brand strategist working with knowledge exp...2022-09-1108 min
Confident Live Marketing ShowHow to Work Out Your Perfect AudienceBefore you start creating content and launching your live show, how do you work out your perfect audience?Who are they? What are they like? What do they like? Where do they hang out?Working out your avatar or perfect audience is vital. But it’s also hard. It’s something I’ve struggled with in the past.I’m so looking forwards to having the fabulous Shelley Röstlund on the show. As well as a great friend, Shelley is a brand strategist, and she’s going to help us navigate this topic.2022-04-0853 min
KAMCast - Key Account Management Strategies for Business Leaders#013 What does a strategic conversation look like?IN THIS EPISODE:Do you wish your team members were having more strategic conversations with your key accounts?Do you have a clear understanding of what strategy is?Does your team have a clear understanding of what strategy is?It’s fair to say that the S word – strategy – gets bandied around a lot in business - we even talk about it as one of our guiding pillars for success in KAM.And with words that get so heavily used, it’s common for the waters to get muddied and the...2021-03-1842 min
Dream Corner with Viv OyoluEp #311 – Shelley RostlundFab interview with Shelley which has been a long time coming. Always interesting hearing guests’ journeys to what they do now – from Shelley’s relocation to the UK, to find a job in property and eventually setting up her Digital Marketing agency. Really interesting listening to some of the new trends in the digital order […]2016-02-1637 min