Shows
Uncensored CMOFrom CMO to CEO - advice from The Marketing Academy founder Sherilyn ShackellAfter 20 unhappy years as a headhunter, it took a near death experience for Sherilyn Shackell to launch The Marketing Academy, a non-profit organisation developing leadership talent in marketing. Launched in 2010, The Marketing Academy now helps marketers become CMOs and CMOs become CEOs. This episode, we focus on exactly how CMOs can get a seat at the table in the boardroom and all the traits they need to do this successfully.Timestamps00:00 - Intro00:53 - How a near death experience led to the creation of The Marketing Academy08:29 - Does trauma help founders?11:27...2025-06-2559 min
The Growth DistilleryFrom Command to Care: A New Way to Lead That Actually WorksWelcome to Episode 2 of Stories Untold, a series about redefining success, leadership, and the stories we don’t always share.Sherilyn Shackell spent the first 15 years of her career leading the way she was taught, with pressure, performance, and a belief that success meant rising fast and leading hard. But it came at a cost. To herself. And to the people around her.In this episode, she shares the moment that forced her to stop, reassess, and redefine what leadership should really look like.Because true leadership isn’t about control. It’s about building others up. It’s not abou...2025-06-0331 min
Black T-ShirtsSherilyn Shackell - Making Marketers and Leading CultsToday’s guest? She doesn’t wear a black T-shirt. She builds the people who lead the people who run the brands who sell you the black T-shirts.Sherilyn Shackell—founder of The Marketing Academy. An absolute force of nature, and the woman who decided that leadership training shouldn’t feel like a corporate away-day with soggy sandwiches.2025-04-071h 05
The CMO ShowHow The Marketing Academy is boosting marketers to the boardroomOn this episode of The CMO Show we meet Sherilyn Shackell, Founder and CEO at The Marketing Academy, an NFP helping some of the world’s best marketers bring their unique skills and purpose to the boardroom table. Hear Sherilyn’s extraordinary story of how the organisation came to exist, and her insights into why marketers – perhaps more than anyone – have the power to truly change the world. You might also like: How WithYouWith Me amplifies diversity in tech talent How The Conversation is rising above the chatter How Adobe is...2023-10-1934 minThe Growth DistilleryThe evolving role of CMOs with Sherilyn Shackell Founder & CEO, The Marketing AcademyWelcome to the fourth instalment of the Advertising Week APAC 2023 Great Minds mini series.On this episode, Dan speaks with Sherilyn Shackell, Founder & CEO of The Marketing Academy to talk about some of the big ideas, the bold claims, the potential distractions, and a word or two on the general state of the advertising industry.2023-08-2917 min
That's What I Call MarketingS2. Ep.19: The Marketing Academy with Sherilyn ShackellSherilyn Shackell Founder & CEO of The Marketing Academy. The Marketing Academy is an international not for profit organisation dedicated to inspiring and developing talented stars in the Marketing, Media & Communication industries to become the leaders and influencers of tomorrow. When CMOs are left out of the boardroom, their insights — and the business risks and opportunities that their expertise might identify are lost, Sherilyn is on a mission to change all the stats, as she believes these leaders have unique power to shape our collective opinions as a society. In this episode we discuss What The Marketing Ac...2023-08-031h 13
SPEAK LIKE A CEO171: The CMO belongs in the boardroom! Sherilyn Shackell, The Marketing Academy2023 prediction: companies will relentlessly focus on revenue through storytelling, marketing and communications.
Because cost cutting only gets you so far.
Sherilyn Shackell has a clear view on the importance of marketing: "The CMOs should be present in every boardroom." They are the ones who feel the pulse of the customers, hear their heartbeat and can make all the difference.
Sherilyn is the Founder & Global CEO of The Marketing Academy, a unique non-profit organisation that turns the marketing, media, advertising and communications talents of today into the leaders of tomorrow. She took money off...2023-01-0642 min
Badass Unicorn PodcastHow to apply for The Marketing Academy ScholarshipI often wonder what my life would look like if I hadn’t gotten on to the life-changing scholarship programme from The Marketing Academy.
If you’re here, you’ve probably heard of it - and are thinking about applying. Well, this bonus podcast episode aims to be the definitive guide to this process.
Because I’m joined by the formidable force behind it - Sherilyn Shackell.
Tune in to hear invaluable, can’t get anywhere else hints and tips about how the application works and how to nail it from the person making the...2022-11-2058 min
It's a Customer's World with Andy MurrayWhat’s the best advice you have for University seniors? A compilation of top answers from ten industry Leaders we’ve interviewed over the last two years, all in this special edition podcast.01:25 Kevin Roberts on Navigating Life with Purpose04:48 Sherilyn Shackell on Finding the Right Company06:50 Jim Stengal on the Strength of Confidence08:35 Sarah Goforth on When to Pursue Entrepreneurship 10:01 Paco Underhill on Getting Out of your Comfort Zone11:40 Simon Miles on Creating a Broad Skill Set12:50 Jeff Swearingen on Creativity14:10 Nick Fine on the Power of Psychology15:39 Chad Fox on Staying Fresh19:36 Rishad Tobaccowala on Continuous Learning2022-09-0622 min
Genuine HumansRoss Farquhar: Being True To Yourself
Ross Farquhar is the Marketing Director of Mochi ice cream brand (and TikTok viral sensation) Little Moons.
Ross chats to Tamara and Wendy about what it’s like working for a brand that’s been adopted en masse by millions of teenagers and young adults across the country.
We also hear about the importance of leading with kindness – something that Ross learned at an early age from his grandma and from key influencers in his career (his former boss at Cadbury, Phil Rumbol and founder of The Marketing Academy, Sherilyn Shackell).
Another important theme of...2022-08-2549 min
The RebChat: Conversations about the creative process for art and for business.Episode 27. Sherilyn Shackell, Founder & Global CEO The Marketing AcademyWe at Rebcat have been speaking with Sherilyn Shacknell. Sherilyn is the Founder&GlobalCEO of the Marketing Academy -a unique non-profit organisation dedicated to developing leadership talent in marketing Media & Advertising.
The Marketing Academy opened in 2010, bringing together some of the world’s best-known &popular brands to provide world-class learning for all levels of talent, from emerging leaders to CMOS. Their highly respected programs are delivered in the UK, Australia & USA.
She is also the Founder & Chairman of The MarketingAcademy Foundation,a stand-alone charity providing marketing apprenticeships for young people from challenging backgrounds and is a...2022-07-2735 min
Genuine HumansSherilyn Shackell: A Female Entrepreneurs’ Daughter
Joining Tamara and Wendy this week is the incredible Sherilyn Shackell, founder and CEO of The Marketing Academy, the non-profit organisation which inspired and develops the best talent at all levels in marketing, media and communications.
Her story is extraordinary. She left school at 16 to join the family business, following in the footsteps of her entrepreneurial mother who inspired her. But a series of devastating family events shook her world apart, leading her to drive herself so hard in her work that she ended up in intensive care in her early 40s.
She completely changed her...2022-06-3053 min
The Marketing Starter PodcastHow the Power of Marketing Can Be Used for Good or Evil with Sherilyn ShackellSherilyn Shackell, speaker and founder of the Marketing Academy shares her perspective on the unique power that marketing and communication professionals have over the world and how that power can be wielded for good or evil. Sherilyn is also also the Chartered Institute of Marketing’s special contribution to marketing award recipient and identified as one of the UK’s vision 100 by Adobe.Connect with Sherilyn here and check out the Marketing Academy.Get Tim's new book, The Marketing Starter on Amazon. Learn more about your ad choices. Visit megaphone.fm/adch...2022-02-1542 min
Mi3 Audio EditionMarketing Academy CEO Sherilyn Shackell: CMOs more powerful post-pandemic but stretched to limits; agencies must stem talent blood loss to surviveMarketers have been smashed by the pandemic – but have emerged more powerful, with much bigger, broader remits, according to The Marketing Academy CEO, Sherilyn Shackell. The Academy has spoken with thousands of marketers over the last 18 months and finds greater numbers are becoming board members and CEOs. But they must now carry even greater weight under broader demands and silo-busting skillset requirements. Agencies, however, are struggling to stem severe blood loss. Leaders must step up – because their people are burnt out and disillusioned – and new blood is in short supply. Shackell sees more in-housing incoming. Both agencies and brands, she say...2021-10-2537 min
The New P & L - Principles and Leadership in BusinessThe New P&L TO THE POINT on Generosity and Reciprocity in LeadershipWelcome to this week's The New P&L TO THE POINT. The New P&L TO THE POINT is a weekly podcast series where, in around 10 minutes each Friday, we break down the key elements of our weekly The New P&L conversations with industry leaders and entrepreneurs. We offer an opinion on the key points from the conversations and how our listeners may practically apply them in their businesses.
This week we break down and analyse our conversation with Sherilyn Shackell, Founder & CEO of The Marketing Academy. Our host Paul discusses:
· The importance of ge...2021-06-2811 min
The New P & L - Principles and Leadership in BusinessThe New P&L speaks to Sherilyn Shackell, Founder & Global CEO The Marketing AcademyThis week on The New P&L we speak to the incredible Sherilyn Shackell. Sherilyn is the Founder & Global CEO of The Marketing Academy - a unique non-profit organisation dedicated to developing global leadership talent in the Marketing, Media & Advertising industries. The Marketing Academy brings together some of the world’s best known & popular brands to provide world class learning for all levels of talent from emerging leaders to CMOs with its highly respected programs delivered in the UK, Australia & USA.
Sherilyn is also Founder & Chair of The Marketing Academy Foundation, a stand-alone charity providing marketing apprenticeships for...2021-06-2351 min
The Places We'll Go Marketing ShowFinding Your Purpose with Sherilyn Shackell, Founder & Global CEO The Marketing AcademyWHO IS SHERILYN SHACKELL?Sherilyn Shackell, is the founder and CEO of The Marketing Academy. A former recruiter who was living her life for reasons that didn’t line up with her values, a near-death experience in her early forties led Sherilyn on a journey to find her purpose. The Marketing Academy is a unique 'not for profit organisation dedicated to inspiring and developing talented stars from emerging leaders to CMOs to become the leaders, Board Directors and CEOs of tomorrow. The Marketing Academy programs are highly-selective but totally FREE of charge.WHAT YOU...2021-03-2640 min
Agency Dealmasters podcastSherilyn Shackell on leadership and cultureSherilyn Shackell is the Founder & Global CEO The Marketing Academy. They identify & develop exceptional talent in the field of Marketing, Media & Advertising. Their coaches and sponsors are leading CEOs, CMOs, Marketing Directors, Agency Heads from some of the biggest companies in the world. They include Salesforce, BT, KFC, Mars Wrigley, Accenture, ITV, Google, and Facebook. We talk about how Sherilyn convinced a global network of leaders to give up their time for free to help build future leaders of our industry. we discuss all sorts for fascinating things from how she lea...2021-03-0257 min
Agency Dealmasters podcastSherilyn Shackell (trailer)Sherilyn Shackell is the Founder and global CEO of The Marketing Academy, a unique 'not for profit' dedicated to inspiring and developing talented stars from emerging leaders to CMOs to become the leaders, Board Directors and CEOs of tomorrow. The Marketing Academy programs are highly-selective but totally FREE of charge.2021-02-2601 min
It's a Customer's World with Andy MurraySherilyn Shackell on Chief Marketing Officers Embracing their InfluenceThe conversation begins with Sherilyn sharing how her love for marketing and developing talent led to the creation of The Marketing Academy. Not only was her own passion a driving force behind The Marketing Academy, but many other companies and networks also supported her vision and helped sponsor her work. Her network had its own desire to invest in the future and make a difference. Sherilyn and Andy also take some time to share their thoughts on the importance of CMOs learning boardroom language and collaborating with other functions of the business. They explain how CMOs must embrace their...2021-02-1552 min
Marketing Meetup PodcastWhat’s the ******* point? – Sherilyn Shackell, The Marketing AcademyHow do you find meaning in your life? What’s the point in all of this?
Sherilyn Shackell, of The Marketing Academy, is one of the most impressive people we know. A former recruiter who was living her life for reasons that didn’t line up with her values, a serious illness turned things around.
Today, she heads up The Marketing Academy in UK, Australia and USA providing prestigious development programs; The Scholarship for emerging leaders within Marketing, media and advertising and The Fellowship for CMOs
In this talk, Sherilyn shares her ways to f...2020-12-0858 min
FUTURECAST PodcastWhy diversity in leadership matters featuring Sherilyn ShackellFuturecast is back with episode 8. This week we continue our conversation with Sherilyn Shackell, the founder and Global CEO of The Marketing Academy. This week Sherilyn speaks with us about diversity in leadership and why your board should be as varied and multifaceted as your customers are. We also talk specifically about strengths and weaknesses of marketing leaders and which brands are getting leadership right. Futurecast is hosted by Sérgio Brodsky and Jazz Giuliani. Futurecast is a Marketing Mag podcast series, brought to you by Content Brains and presented by Marketing Mag. Th...2020-12-0228 minFUTURECAST PodcastLeadership in the time of COVID featuring Sherilyn ShackellIn this episode of Futurecast we speak with Sherilyn Shackell, the founder and Global CEO of The Marketing Academy. Sherilyn has spent the last decade or so devoted to leadership in the marketing industry. We talk about what leadership traits are required to overcome the challenges we are currently facing, from pandemics to climate change. Please note this episode does contain some coarse language. Futurecast is hosted by Sérgio Brodsky and Jazz Giuliani. Futurecast is a Marketing Mag podcast series, brought to you by Content Brains and presented by Marketing Mag. 2020-11-2532 min
The Whole Marketer podcastEpisode 21 - Developing Next Generation Marketing Leaders with guest Sherilyn ShackellEpisode #21. This episode focuses on the skills that the next generation of marketing leaders need as a whole, but with a particular focus on personal development. Abby is joined by the legend that is Sherilyn Shackell, founder and global CEO of The Marketing Academy, who provide scholarships and mentoring programmes to the brightest in our industry to step change the ability of our marketing leaders from around the world. Sherilyn shares her inspirational story of why she was driven to start The Marketing Academy, what you will gain from the programmes and how you can apply. This episode will...2020-10-1930 min
Inspiring Leadership with Jonathan Bowman-Perks MBE#44: Sherilyn Shackell - Founder & Global CEO The Marketing AcademyThe Marketing Academy, is a unique non-profit organisation dedicated to the development of leadership talent in the world of marketing, media & advertising.Sherilyn launched the Academy in the UK in 2010, Australia in 2014 and USA in 2018,bringing together some of the world’s best known & popular brands to provide world class learning for all levels of talent from emerging leaders to CMOs.She is a lifetime trustee of The Marketing Academy Foundation, a stand-alone charity providing marketing apprentices hips for young people from challenging backgrounds.She is also a Board Advisor to Grace Blue (CM...2020-03-1940 minInspiring Leadership with Jonathan Bowman-Perks MBE#17: Alex Knigge - Cultural Diversity in Emirates - Inspiring Leaders Growing LeadersAlex Knigge is SVP Corporate Communications, Marketing & Brand (Digital) at Emirates Group. Alex brings a wide diversity of culture background and global experience. He is a passionate and experienced B2C Business Growth Leader with broad experience from building a start-up in Australia to helping large global brands building B2C capabilities. Alex is enthusiastic about building high-performing teams and about fostering cross-functional collaboration to achieve ambitious & transformative business goals, in particular revenue growth and customer satisfaction / NPS. His key domain experience includes Online Revenue Growth, Brand & Marketing, Advanced Analytics, Marketing effectiveness, Marketing Technology and Omni-channel User Experience Design...2019-12-2609 min
Mi3 Audio EditionPressured Oz marketers, agencies more adversarial, fearful than US, UK peersThe McKinsey-backed Marketing Academy co-founder Sherilyn Shackell says the Australian marketing, media and tech sector is more fearful, negative and critical here than their global peers - and Australian expats who are much sought after abroad. She talks to Mi3 Executive Editor Paul McIntyre.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.2019-11-2530 min
Face 2 Face😇 In Search of Why: Bringing purpose to brandsWe do things better when we feel them in our heart - and so do brands. Jules Lund joins Telstra's Jeremy Nicholas and Sherilyn Shackell of The Marketing Academy, and discovers it's not just WHAT you do, it's WHY you do it.2019-06-1617 min
Face 2 Face😇 In Search of Why: Bringing purpose to brandsWe do things better when we feel them in our heart - and so do brands. Jules Lund joins Telstra's Jeremy Nicholas and Sherilyn Shackell of The Marketing Academy, and discovers it's not just WHAT you do, it's WHY you do it.2019-06-1617 min
Face 2 Face😇 In Search of Why: Bringing purpose to brandsWe do things better when we feel them in our heart - and so do brands. Jules Lund joins Telstra's Jeremy Nicholas and Sherilyn Shackell of The Marketing Academy, and discovers it's not just WHAT you do, it's WHY you do it.2019-06-1617 min
Face 2 Face😇 In Search of Why: Bringing purpose to brandsWe do things better when we feel them in our heart - and so do brands. Jules Lund joins Telstra's Jeremy Nicholas and Sherilyn Shackell of The Marketing Academy, and discovers it's not just WHAT you do, it's WHY you do it.2019-06-1617 min
Don't Stop Us Now AI EditionSherilyn Shackell – Has Found Her Purpose!This week’s guest is the uplifting Sherilyn Shackell.Sherilyn spent the first part of her career, by accident she says, as a formidable headhunter in the UK. She borrowed millions to buy the company she worked for in her mid 30’s and grew the business to be hugely successful. As successful as it was she felt like she was on a treadmill ...earning more money to spend more money. Her physical and emotional health suffered.A near death experience in her early forties led Sherilyn on a journey to find her purpose.Sherilyn is now the Founder & CEO of the...2018-06-1933 min
Unleashing BrillianceEp 022 - Conversations with Sherilyn ShackellJoining me on the podcast this month is Sherilyn Shackell
Sherilyn is the Founder & CEO of The Marketing Academy, a unique not for profit organisation dedicated to inspiring and developing talented stars in the marketing industry to become the leaders, Board Directors and CEOs of tomorrow.
The Marketing Academy started in the UK and is sponsored by brands such as British Telecom, Microsoft, Facebook and McKinsey, opened in Australia in October 2014 and will be opening in New York and Dubai very soon.
I was lucky enough to catch up with Sherilyn when she was in Sydney earlier this year and...2018-03-2637 min
The Marketing Week PodcastMarketing Week's careers doctor: Episode 1In the first of our series of monthly careers podcasts, Russell Parsons, editor of Marketing Week, talks to Microsoft's Helen Tupper and Sainsbury's Sarah Ellis, to gain practical advice on personal and professional development in the industry. The duo, who also run Amazing If, are joined by the founder of The Marketing Academy, Sherilyn Shackell, who gives advice on how marketers can take control and become masters of their own careers. Hosted on Acast. See acast.com/privacy for more information.2017-01-1637 min