Shows
Gym Marketing Made SimpleWhat Successful Gyms Do Differently During the Holiday Season | Episode 106.Most gyms slow down during the holidays. Phones go quiet. Leads go cold. But what if this season isn’t a setback at all? What if it’s where consistency is actually built?Welcome to Gym Marketing Made Simple, the podcast that strips away the noise and focuses on what truly creates steady momentum for boutique gyms. Each episode breaks marketing and sales systems down into clear, repeatable steps, so growth feels structured, not reactive.Episode HighlightsIn this episode, Sherman Merr...
2025-12-2414 minGym Marketing Made SimpleBuilding Long-Term Growth Through Smarter Lead Strategy | Episode 96.What if the leads coming through your ads weren’t bad but just not ready yetWelcome to Gym Marketing Made Simple, the show that helps boutique gym owners grow membership, increase revenue, and simplify their marketing systems without the overwhelm of complicated tactics.Episode HighlightsIn this episode, Blake Ruff, Sherman Merricks, and Tommy Allen discuss the difference between lead quality and lead readiness. They explain how a qualified lead is someone who shows genuine interest, even if...
2025-11-1025 minGym Marketing Made SimpleWhy Customer Service is the Secret to Gym Retention | Episode 86.What keeps members coming back isn’t always the programming, but how they feel when they walk through the door.Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique gyms need to thrive.Episode HighlightsThis episode focuses on why customer service should be the foundation of every micro gym. From structured onboarding to community building and paid marketing, the discussion breaks down how gym owners can create long-term retention, di...
2025-10-0625 minGym Marketing Made SimpleNon-Branded Ads vs. Branded Ads: What Works Best for Boutique Gyms | Episode 83What’s more effective: showing off the gym brand or using ads that don’t even look like they belong to the gym? The answer might surprise you.Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to bring in more members and increase revenue without taking on the full-time job of being a marketer.Episode HighlightsIn this episode, Tommy Allen steps in as host to share his perspective on one of t...
2025-09-2606 minGym Marketing Made SimpleNon-Branded Ads vs. Branded Ads: What Works Best for Boutique Gyms | Episode 83What’s more effective: showing off the gym brand or using ads that don’t even look like they belong to the gym? The answer might surprise you.Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to bring in more members and increase revenue without taking on the full-time job of being a marketer.Episode HighlightsIn this episode, Tommy Allen steps in as host to share his perspective on one of t...
2025-09-2506 minGym Marketing Made SimpleThe Sales Process That Turns Leads Into Long-Term Members | Episode 82.What happens when a boutique gym doubles its website traffic and sign-ups—without adding more staff hours?Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to attract more members and increase revenue without becoming full-time marketers.Episode HighlightsThis episode breaks down the marketing and sales systems every boutique gym needs to scale. From knowing your baseline numbers to dialing in your sales process, we cover the tools and tactics that turn leads into lo...
2025-09-2224 minGym Marketing Made SimpleStop Wasting Time on Free Trials: Try Consultations Instead | Episode 81.Free trials might look like a quick way to bring people in — but are they costing boutique gyms more than they help?Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to attract more members and increase revenue without becoming full-time marketers.Episode HighlightsIn this episode, Sherman Merricks breaks down why free trials no longer work for boutique fitness gyms. Instead of wasting time on uncommitted leads, he explains how shifting to meaningful conversations wi...
2025-09-1707 minGym Marketing Made SimpleHow Boutique Gyms Can Win More Members with Smarter Sales Questions | Episode 80.Most gym sales break down when the conversation shifts to price too early. What if leading with the right questions could change everything?Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to attract more members and increase revenue without becoming full-time marketers. Sherman Merricks break down the strategies that simplify sales and marketing so you can focus on running your gym.Episode HighlightsIn this episode, Sherman Merricks explains how boutique gyms can take...
2025-09-1008 minGym Marketing Made SimpleWhy Gyms Can’t Rely on Organic Growth Alone | Paid Ads vs. Stagnation | Episode 79.Growth stalls when gyms rely only on word of mouth. The real question is—how long can a gym survive without consistent new leads?Welcome to Gym Marketing Made Simple—the podcast that helps boutique fitness gyms attract clients and grow with straightforward marketing strategies that actually work.Episode HighlightsBlake and Tommy Allen from Lasso expose the myths around organic-only growth and break down why paid marketing is essential for gyms looking to scale beyond 100–150 members. Backed by data from Two Br...
2025-09-0835 minGym Marketing Made SimpleHow to Overcome Objections in Gym Sales and Grow Your Memberships | Episode 78Objections aren’t rejection; they’re opportunities waiting for the right response.Welcome to the Gym Marketing Made Simple podcast, your go-to resource for the strategies that boutique gyms need to thrive.Episode HighlightsHandling objections in gym sales is not a setback, but rather a normal part of the sales process. This episode explains how to respond with confidence, address common concerns such as price or hesitation, and prepare your sales team to close more memberships without coming across as push...
2025-09-0308 minGym Marketing Made SimpleWhy Gym Owners Must Think Bigger: Wealth, Mindset, and Relationship Goals | Episode 77.Hitting a ceiling in gym growth isn’t just about revenue — it’s about mindset, alignment, and the people you surround yourself with.Welcome to Gym Marketing Made Simple, the go-to podcast for boutique gym owners who want to attract more clients and increase revenue with simplified marketing strategies.Episode HighlightIn this episode, Jeff Smith returns to share how gym owners can break past their limitations by shifting mindset, investing in themselves, and creating alignment at home and in business. From couples’ annual planning...
2025-09-0131 minGym Marketing Made SimpleFamily, Finances & Freedom: Jeff Smith’s Tactical Empire Blueprint | Episode 76.What happens when you sell everything, move into an RV with your family, and rethink the way you approach money and freedom?Welcome to Gym Marketing Made Simple, the podcast that helps boutique gym owners attract clients, grow revenue, and simplify marketing so you can focus on what truly matters.Episode HighlightsIn this episode, Jeff Smith from Tactical Empire shares his journey of transitioning into a full-time RV lifestyle while homeschooling his four children. He opens up about financial planning...
2025-08-2530 minGym Marketing Made SimpleHow to Make Your Gym the Obvious Choice in a Competitive Market | Episode 75.Confusing messaging costs more clients than you realize. In a crowded gym market, clarity is what cuts through the noise.Welcome to Gym Marketing Made Simple, the go-to podcast for gym owners who want to attract clients and grow revenue with clear, effective marketing that actually works.Episode HighlightsIn this episode, we break down how to differentiate a gym in a saturated market by narrowing your focus, defining a one-line message, and building presence that makes people stop and pay...
2025-08-2006 minGym Marketing Made SimpleThe Smart Marketing System Behind CrossFit 781’s Steady Growth | Episode 74.Growth doesn’t happen by accident, it’s built through systems, consistency, and the right strategy.Welcome to Gym Marketing Made Simple, the go-to resource for boutique gym owners who want to attract more clients, increase revenue, and simplify marketing. Each week, we bring you real conversations with gym owners and industry experts who share what’s working to help gyms grow without the guesswork.Episode HighlightsIn this episode, Eric Siegel, owner of CrossFit 781, shares how shifting from mentorship to paid marketing helped his gy...
2025-08-1827 min
Marriage Is... PodcastMoney & Hidden Truths with Sherman Merricks | EP 2 | Marriage Is... PodcastEpisode 2 of Marriage Is... Podcast is packed with conversations that challenge the way we think about marriage, relationships, and faith. Sherman Merricks doesn't hold back as he shares the raw truth about relationships, faith and values in marriage. Whether you're newly married, seasoned in your relationship, or single and preparing for the future, this episode will open your eyes to what really matters in building a strong, lasting relationship. About the Podcast: The Marriage Is... Podcast is a space intended for husbands to talk about our experiences, as well as share things, just in a different way.
2025-08-141h 16Gym Marketing Made SimpleGym Website Fixes That Attract More Clients and Boost Memberships | Episode 73..Most gym owners lose potential clients before they’ve even scrolled down their website.Welcome to Gym Marketing Made Simple, the go-to podcast for boutique fitness gyms ready to attract more clients and grow revenue with clear, effective marketing. In each short, powerful episode, we share proven strategies that simplify your approach and help you stand out in a crowded market.Episode HighlightsThis episode breaks down how to turn your gym’s website into a high-converting client magnet. From crafting head...
2025-08-1310 minGym Marketing Made SimpleThe Sales Process Every Boutique Gym Needs for Higher Close Rates | Episode 72.Confident sales close clients. Confusion costs them. The difference is in having a clear, structured process that feels natural, not pushy.Welcome to Gym Marketing Made Simple — the show that cuts through the noise and gives boutique fitness gym owners the tools to attract more clients and grow revenue with confidence. Hosted by Sherman Merricks, we break down marketing and sales into simple, proven approaches you can actually use.Episode HighlightsThis episode focuses on the power of a structured sales pr...
2025-08-1118 minGym Marketing Made SimpleThe Smarter Way to Attract High-Quality Leads Without Burning Out | Episode 71.Getting leads isn’t the issue, getting the right ones is. If your ads are attracting the wrong crowd, there’s a smarter way to fix that.Welcome to Gym Marketing Made Simple, the go-to podcast for gym owners who want to attract better clients, make more money, and simplify their marketing.Episode HighlightsBlake sits down with Tommy Allen to talk about how data-driven targeting can simplify gym marketing. They share how to utilize spatial data and real client information to enhance Facebook ad p...
2025-08-0431 minGym Marketing Made SimpleThe Exact System That Turns Cold Leads into Committed Members | Episode 70.What sets a gym apart isn’t the equipment — it’s the culture, energy, and how every lead is treated like a person, not a number.Welcome to the Gym Marketing Made Simple PodcastYour go-to resource for simplified, done-for-you marketing and sales strategies designed to help boutique gym owners attract clients and grow revenue—without the overwhelm.Episode Highlights:This episode features Charlie Lima of Boom Fit and Josh Martin of The Refined Art of Coaching. Charlie breaks down how he converts...
2025-07-2841 minGym Marketing Made SimpleBig Mistakes in Gym Advertising That Are Costing You Money | Episode 69.Struggling with stagnant growth even though you’re spending on ads? The problem might not be your budget—it’s what you’re saying and who you’re saying it to.Welcome to Gym Marketing Made Simple, the podcast that helps gym owners simplify marketing, attract more clients, and grow revenue—without the fluff.Episode HighlightsThis episode breaks down the most common paid marketing mistakes that gym owners make—especially on platforms like Facebook and Instagram. Blake and Sherman unpack why following trends can backfire...
2025-07-2127 minGym Marketing Made SimpleYou Don’t Need More Leads — You Need a Better Sales System | Episode 68.Missing a lead is expensive, but missing follow-up might be costing more than you think.Welcome to Gym Marketing Made Simple, your go-to podcast for cutting through the noise and getting real strategies that grow your gym and boost your revenue. If you’re tired of guesswork and want marketing that actually works, you’re in the right place.Episode HighlightsThis episode breaks down what most gyms get wrong about lead follow-up and how to fix it. You’ll hear proven techniques that drive...
2025-07-1525 min
Cut The Tie | Own Your Success“Your 9 to 5 Will Never Make You Wealthy”—Sherman Merricks on Building Real FreedomSend us a textCut The Tie Podcast with Sherman MerricksHow do you go from college dropout to multiple seven-figure businesses—with no roadmap and no excuses? In this episode of Cut The Tie, Thomas Helfrich sits down with Sherman Merricks, founder of Dynasty CrossFit and co-owner of the LASSO Framework, to talk about ownership—of your time, your choices, and your outcome.Sherman gets real about the moment he realized he was stuck—not because of the job or the system, but because he lacked a plan. He didn’t wait f...
2025-07-1128 minGym Marketing Made SimpleThe Fast Response Strategy That Got Old Glory Gym a 90% Close Rate | Episode 67.Growth doesn’t always come from a perfect strategy; it often starts with showing up and staying consistent.Welcome to Gym Marketing Made Simple—where we simplify marketing so boutique gym owners can stop guessing and start growing. Each week, we share proven strategies to help you attract more clients and grow your revenue without burning out.Episode HighlightsIn this episode, Frank Merced of Old Glory Gym shares how he turned hesitation into momentum by implementing Lasso’s marketing system. From a slow start...
2025-07-0725 minGym Marketing Made SimpleReal Numbers, Real Growth: How David Rubin’s Gym Hit 83K/Month | Episode 66.What if the secret to more leads wasn’t just more ads, but the way your message shows up everywhere?Welcome to Gym Marketing Made Simple—where marketing meets clarity, and client growth is finally within reach. This show is your go-to resource for making smart, straightforward moves to grow your gym and increase revenue without getting lost in complex tactics.Episode Highlights:In this episode, David Rubin, owner of Courage Fitness in Durham, NC, shares how his gym went from 30 organic leads a mont...
2025-06-3033 min
Athletes to Entrepreneurs: The Alumni JourneyFormer College Basketball Player & Gym Owner, To Co-Founder of LASSO Framework | Sherman MerricksIn this episode of Athletes to Entrepreneurs, Rob Finkelstein sits down with Sherman Merricks—a former college basketball player who made an incredible transition from gym owner to Co-Founder of LASSO Framework, a game-changing agency helping fitness businesses master marketing and sales.---Rob and Sherman dive into the athlete transition experience—from navigating life after the final whistle to using the discipline learned in sports to build a sustainable business. Sherman shares how the lack of formal support after college inspired him to forge his own path, and how...
2025-06-2536 minGym Marketing Made SimpleThe Untold Secrets to Scaling from $40K to $100K (Without Burning Out) | Episode 65.Not every gym needs saving, but the ones that want to scale need real mentorship, not just more ads.Welcome to Gym Marketing Made Simple, the go-to resource for gym owners ready to attract more clients and grow smarter, not harder. This podcast breaks down what actually works in gym marketing so you can make more money and build something that lasts.Episode Highlights:This episode explores how Lasso supports boutique gyms through a mentorship-first model led by actual gym owners. Unlike traditional marketing...
2025-06-1619 minGym Marketing Made SimpleWhy Most Gyms Struggle with Sales — and What Actually Works | Episode 64.Most gym owners know how to coach—but that’s not what gets people in the door.Welcome to Gym Marketing Made SimpleSimplify your marketing, attract more clients, and make more money with real-world strategies designed for boutique fitness gyms.Episode HighlightsThis episode features Andrew Charlesworth, a Midwest affiliate rep for CrossFit, who shares his journey from personal trainer to gym owner and affiliate leader. He unpacks the difference between coaching excellence and business success, and why gyms must focus on m...
2025-06-0935 minGym Marketing Made SimpleThe Real Reason CrossFit Gyms Struggle to Scale Past $30K/Month.CrossFit gyms are known for intensity—but what if the real challenge is the business model?Welcome to Gym Marketing Made Simple—the go-to podcast for simplifying your marketing, attracting more clients, and growing a stronger, more profitable gym. Each week, we break down the key moves you need to level up without burning out.Episode HighlightsIn this episode, we’re joined by Tommy Allen, co-owner of District H Strength and Fitness in Houston, to talk about what’s broken in the traditional CrossFit...
2025-06-0232 minGym Marketing Made SimpleWhat Makes Paid Ads Work for Boutique Gyms (And What Doesn’t)?It’s not about how much you’re spending—it’s about whether it’s actually working. If your gym’s marketing is profitable, why slow down? Scale up, sharpen the numbers, and make your ad spend count.Welcome to Gym Marketing Made SimpleStraightforward marketing that helps boutique gyms bring in more clients and make more money. Each episode breaks down what actually works, so you can stop guessing and start building a system that drives results.Episode HighlightsThis episode breaks down w...
2025-05-2617 min
Reinforce Your GymRYG# 158: Common Mistakes on Paid Ads with Sherman MerricksCOMMON MISTAKES ON PAID ADS
This week Im joined by the co-founder of LASSO Marketing.
Sherman Merricks has 10+ years of experience in the fitness industry as a Trainer and Gym Owner.
Today he helps gyms get more leads. Sound familiar? HA! Since we have a very similar story, I was excited to pick his brain.
Sherman didn't hold back and shared some valuable ways to improve your ads and sales process.
Listen to this tactical discussion between two Marketing Agency owners so you can grow your business.
2025-05-2235 minGym Marketing Made SimpleWhy Free Trials Are Hurting Your Gym (And What To Do Instead)?Free might sound appealing, but is it costing more than it’s helping?Welcome to Gym Marketing Made Simple, the go-to podcast for boutique fitness gym owners ready to stop guessing and start growing. Every week, we break down what works (and what doesn’t) when it comes to gym marketing, sales, and client retention—so you can make more money, without the overwhelm.Episode HighlightsThis episode breaks down why free trials often do more harm than good in gym marketing. Blake and Sherma...
2025-05-1923 min
Your Fitness Money Coach Podcast - Helping Gym Owners Build Profitable BusinessesSales Strategies for Fitness Business Owners with Sherman Merricks#270 Guest: Sherman Merricks, Chief Sales Officer at LASSO In This Episode: Paid Ads in the Fitness Industry: Sherman breaks down why paid ads are essential for gym owners and fitness pros looking to expand their reach and generate quality leads. The Power of Sales Skills and Training: We discuss how investing in developing your sales skills can help you create lasting relationships with clients and boost your business' growth. Niching Down Your Message: Sherman shares why focusing on the pain points of your ideal clients is key to standing out in a crowded marketplace...
2025-05-1331 minGym Marketing Made SimpleHow This CrossFit Gym Grew 27% by Letting Experts Handle Sales with Dario Aviles.Struggling to turn leads into loyal members? What worked for this Florida gym could work for you too.Welcome to Gym Marketing Made Simple—the go-to podcast for boutique gym owners who want to simplify their marketing, attract the right clients, and make more money.Episode HighlightsIn this episode, Dario Aviles, owner of North Naples CrossFit, shares how he achieved a 27% year-over-year growth and increased retention by 20%, all while streamlining operations through expert marketing and sales mentorship. He breaks down the systems, mindset, an...
2025-05-1226 minGym Marketing Made SimpleWhy Most Gym Owners Fail at Social Media Marketing with Jonathan Goodman.Why Being “Pretty Good” Isn’t Good Enough?Welcome to the Gym Marketing Made Simple podcast — the go-to resource for fitness professionals looking to grow revenue, simplify their approach, and attract the right clients without wasting time on trends that don’t convert.Episode HighlightsWhat does it really take to stand out in a crowded fitness market? In this episode, Jonathan Goodman shares why gyms and fitness coaches shouldn’t aim to be just “pretty good” for everyone. Instead, he breaks down how becoming the obvious choice for a ver...
2025-04-2840 minGym Marketing Made SimpleFinancial Framework for Paying Off Debt and Growing Profit with Billy Hofacker.Most gym owners aren’t avoiding money talk because they don’t care—most are avoiding it because they don’t know where to start.Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. Hosted by Blake Ruff and Sherman Merricks, this show simplifies marketing and sales so owners can attract clients and boost revenue confidently.Episode HighlightIn this episode, financial coach and longtime gym owner Billy Hofacker discusses how he went from $130,000 in debt...
2025-04-1432 minGym Marketing Made SimpleHow Site Fit Helps Gyms Drive Leads Through Smarter Web Design with Trey Tamble.Most Gym Websites Are Built to Exist—Not to Perform.Welcome to the Gym Marketing Made Simple podcast—your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. This show simplifies marketing so gym owners can attract more clients and make more money, without wasting time on what doesn’t work.Episode Highlights: Trey Tamble from Site Fit breaks down the difference between just having a website and having one that actually performs. He shares real insights on SEO, the importance of consistent reviews...
2025-04-0728 minGym Marketing Made SimpleHow Gym Owners Can Tap Into the 50+ Market for Sustainable Growth.A huge untapped market is looking for a gym that understands them, yet many fitness businesses miss the mark. Older adults want strength, longevity, and confidence, but traditional marketing often excludes them. Are you making the same mistake?Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.In this episode, we’re joined by Jay Croft of Prime Fit Content, an expert in marketing fitness services to the 50+ demographic. We’ll explore how to create a gym...
2025-03-3127 min
The Fitzness ShowSOAPBOX! Money, Muscles & Mindset with Sherman MerricksIn this high-energy episode of The Fitzness Show, Fitz Koehler sits down with Sherman Merricks of Lasso Framework—a gym owner turned wildly successful entrepreneur with wisdom that packs a punch.
Sherman reveals 10 powerful truths that will change the way you think about health, business, relationships, and money. From mastering your mindset to spending smarter and leading with kindness, Sherman’s advice is the kind of real talk we all need (delivered with plenty of laughs and straight-shooting charm).
Whether you're hustling to build a better bank account, travel more, become debt-free, or just want to w...
2025-03-281h 10Gym Marketing Made SimpleThe Secret to Selling High-Ticket Gym Memberships with Jeff Burlingame.Struggling to close sales at your gym? It’s not about selling harder—it’s about selling smarter. The key is understanding what truly motivates potential clients and guiding them through a seamless decision-making process.Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. In this episode, sales expert Jeff Burlingame shares a sales framework that eliminates objections before they arise, making the sales process seamless and natural.What You’ll Learn in This Episode:Why fo...
2025-03-2433 minGym Marketing Made SimpleFrom Coaching to Ownership: CrossFit Loup’s Marketing Triumphs.Navigating the competitive landscape of gym ownership requires more than passion—it demands strategic marketing and sales acumen.Welcome to “Gym Marketing Made Simple,” where we provide practical insights and strategies to help gym owners attract clients and grow their businesses.Episode’s Main Topic:In this episode, we sit down with Pat Commeret, head coach and owner of CrossFit Loup, to explore his journey from coaching to gym ownership. Pat shares how mentorship transformed his sales approach, boosting conversion rates from 20% to over 60%, and discusses the pivotal...
2025-03-1738 minGym Marketing Made SimpleData-Driven Growth: How Swift River CrossFit Doubled Its Membership.From 150 to 300 Members: How Swift River CrossFit Scaled with Smart Systems and Marketing.Welcome to Gym Marketing Made Simple, your resource for exploring the strategies that boutique fitness gyms need to thrive.How do you take a gym from 150 to nearly 300 members in just three years—without sacrificing quality? Amy Moller from Swift River CrossFit did exactly that. In this episode, she shares the systems, strategies, and mindset shifts that made it possible.What You'll Learn in This Episode:- The marketing st...
2025-03-1136 minGym Marketing Made SimpleThe Secret to Finding the Right Clients for Gym Marketing Success.The wrong clients can drain resources, while the right ones can fuel growth. What makes a gym an ideal fit for a marketing strategy that actually delivers results?Welcome to the Gym Marketing Made Simple Podcast. Unlock success in gym marketing with practical insights and strategies to make you more money! Simplify your approach to attract clients and grow your business.What This Episode Covers:Not all gym owners are ready for the marketing that leads to sustainable growth. This episode explains what separates successful clients from...
2025-03-0327 minGym Marketing Made SimpleThe Biggest Marketing Mistake Gym Owners Make (And How to Fix It).Too many gym owners waste time trying to be “unique” when they really need a solid, repeatable marketing system. Without the right foundation, even the best-paid marketing strategies won’t work.Welcome to the Gym Marketing Made Simple Podcast!This is your go-to resource for strategies that help boutique fitness gyms grow and thrive. You're in the right place if you’re looking for practical insights to attract more clients and increase revenue.Episode Summary:In this episode, Josh Martin joins Blake Ruff and Sherman Merricks...
2025-02-1035 minGym Marketing Made SimpleRaising the Bar: Creating Value and Charging What Your Gym is Worth.Standing out in a crowded fitness market can be challenging, but it’s not impossible. What separates thriving gyms from struggling ones? It’s all about having the right strategy and foundation.
Welcome to Gym Marketing Made Simple, where you’ll find actionable marketing insights tailored to boutique fitness gyms.
Main Topic:
In this episode, Tommy Allen joins Sherman Merricks to discuss the marketing challenges gym owners face today. They explore why paid social media advertising is essential in a saturated market and how gyms can differentiate themsel...
2025-02-0328 minGym Marketing Made SimpleHow FEM Fit Doubled Its Revenue in Six Months with Consistent Marketing.What does it take to turn a small-town gym into a thriving hub for women’s fitness?
This episode reveals the strategies that helped FEM Fit double its revenue in just six months while building a loyal community of over 200 members.
Welcome to Gym Marketing Made Simple.
The go-to podcast for practical insights and strategies boutique gyms need to thrive. Learn how to attract clients, increase revenue, and build sustainable success with actionable tips tailored for gym owners.
In this episode, we’re j...
2025-01-2732 minGym Marketing Made SimpleMastering Gym Tours: How to Convert Clients with Confidence and Strategy.First impressions set the tone for success—are your gym tours converting potential clients into long-term members?
Welcome to the Gym Marketing Made Simple Podcast. Your go-to resource for practical strategies and insights to help boutique fitness gyms thrive.
In this episode, we’re diving into the art of conducting professional gym tours and intro sessions that leave a lasting impression and drive client engagement.
This episode focuses on optimizing gym tours to create better client experiences and boost conversion rates. Learn how to buil...
2025-01-2020 minGym Marketing Made SimpleHow Discover Strength Built a Fitness Franchise on Specialization and Service.What makes a fitness brand stand out in a crowded industry?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
In this episode, Luke Carlson from Discover Strength shares the strategies that have helped his brand grow from a single studio to 1,011 franchise locations, which it intends to reach 250 by 2035.
Discover Strength stands out through its focus on time-efficient, evidence-based strength training. It offers a specialized service without cardio or nutrition...
2024-12-2334 minGym Marketing Made SimpleFrom Boot Camp to Functional Training: Chris Auster’s Journey to Gym Success.How Does Rebranding Shape Gym Success?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
In this episode, Chris Auster from Third Coast Movement shares his inspiring journey from running boot camps to evolving into a one-on-one functional training gym.
Chris highlights the significance of organic marketing and a strong client intake funnel in building a sustainable fitness gym. After transitioning to paid marketing strategies, he experienced a notable increase in...
2024-12-0927 minGym Marketing Made SimpleHow CrossFit Newtown Boosted Leads and Memberships with Smart Marketing.What does it take to evolve and thrive in the ever-changing fitness industry?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
In this episode, Matt Giordano from CrossFit Newtown joins us to share his 30 years of expertise in the fitness world, including 15 years as a CrossFit affiliate.
Matt opens up about the pivotal decisions that helped his gym grow, from adapting to the challenges of COVID-19 to transitioning into a p...
2024-12-0230 minGym Marketing Made SimpleWhy Booking Appointments Fast Is Key to Gym Lead Success.What's the secret to turning leads into loyal members in a boutique fitness gym?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
In today’s episode, we discuss how to maximize lead conversion, focusing on essential tactics that increase your chances of success.
Lead conversion can make or break a gym’s growth. The quicker you respond to leads, the better your chances of turning them into paying members. We break...
2024-11-1815 minGym Marketing Made SimpleHow CrossFit PMI Doubled Membership with Targeted Marketing with Michael Fitzpatrick.Is your gym's marketing strategy driving growth or spinning its wheels?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
In this episode, Michael Fitzpatrick, owner of CrossFit PMI in Limerick, Ireland, shares his insights and experiences on reshaping gym marketing for true impact.
Michael discusses his journey from ineffective strategies, like the six-week challenge that led to high turnover, to finding sustainable growth through strategic marketing. He describes how post-COVID c...
2024-11-1134 minGym Marketing Made SimpleWhy Focusing on Value Over Price Attracts the Right Clients.Are you leading with value or just price?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
Today, we’re diving into an often-overlooked approach in gym marketing: showcasing the real value behind what you offer. Too often, gyms reveal prices early on without first helping potential clients see the unique benefits and support they’ll receive—things like nutrition counseling, personalized guidance, and success-oriented programs.
This discussion underscores the importance of helpi...
2024-11-0421 minGym Marketing Made SimpleHow to Create Clear Gym Offers That Drive Long-Term Client Engagement.What makes a gym offer genuinely effective?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
In this episode, Blake and Sherman break down the key elements of creating gym offers that attract the right clients without relying on free trials or giveaways. Instead of short-term solutions, they emphasize structured programs like a three-month commitment, which fosters long-term relationships.
They also dive into the importance of keeping offers clear and focused...
2024-10-2817 minGym Marketing Made SimpleHow AI and Tech Are Transforming Gym Growth with Dan Uyemura from Push Press.Is your gym ready for the next generation of technology-driven growth?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
In today's episode, we’re diving into the exciting future of gym operations with Dan Uyemura from Push Press, where he explores the evolution of gym software, how AI shapes productivity, and the importance of keeping the customer at the center of every decision.
Dan walks us through how technology empowers gym...
2024-10-1436 minGym Marketing Made SimpleGym Marketing Evaluation: A Simple Test to Improve Your Strategy.Is your gym’s marketing strategy working for you, or is it holding you back?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
In this episode, we're talking about a free marketing assessment designed specifically for gym owners. This quick, 5 to 10-minute assessment scores your current marketing and sales efforts, offering a clear picture of where your strengths lie and where there’s room for growth.
The best part? It’s unbia...
2024-09-3011 minGym Marketing Made SimpleHow to Balance Ad Costs and Conversions for Boutique Gyms with Tommy Allen.Is your gym’s marketing hitting the right balance between cost and conversions?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
In this week’s episode, we dive deep into the challenges and strategies surrounding boutique gym marketing.
Joined by Tommy Allen, we discuss balancing targeting a specific audience while keeping your appeal broad enough to avoid high-cost, low-conversion leads. We break down the math behind lead generation—aiming for $13-$18 p...
2024-09-1634 minGym Marketing Made SimpleHow Paid Ads Can Boost Your Gym's Long-Term Growth with Tommy Allen.Are Paid Ads Worth the Investment for Your Gym?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
In today’s episode, we’re diving into the real impact of paid advertising on gym growth and whether it's worth the investment. Tommy Allen joins us to show how a gym using Lasso went from $19k to $47k in revenue over two years by leveraging paid ads. While paid ads target colder traffic, they provide more predictable reve...
2024-09-0935 minGym Marketing Made SimpleMastering Objection Handling and Using Testimonials to Boost Gym Sales.What if you could make sales easier just by being better prepared?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
In this episode, Sherman explains how mastering the art of handling objections and leveraging testimonials can significantly smooth your sales process.
By addressing common concerns like schedules and budgets before mentioning the price, you can guide potential clients with confidence and clarity. Sherman also shares practical tips on role-playing objection...
2024-09-0223 minGym Marketing Made SimpleHow Simplifying Your Sales Strategy Can Boost Your Boutique Gym's Success.Is Offering Too Many Options Confusing Your Clients?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
Today’s episode discusses why offering too many choices might hurt your sales. We’ll explain how presenting a clear and concise sales strategy, starting with a premium service like personal training or nutrition coaching, can make all the difference.
By offering a simple, straightforward group class option as a follow-up, you help clients conf...
2024-08-2623 minGym Marketing Made SimpleWhy Persistent Lead Follow-Up is Key to Growing Your Gym?How much business are you leaving on the table by not following up?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
In this episode, we focus on the vital role of lead nurturing and consistent follow-up in the fitness industry. We explain why immediate responses and a structured approach to handling leads are essential in building trust and driving conversions.
Hiring virtual assistants to manage these tasks can greatly enhance...
2024-08-1928 minGym Marketing Made SimpleCracking the Code of Sales Psychology in Fitness.Are you curious how understanding sales psychology can transform your fitness business?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
In this episode, the focus is on the critical role of sales psychology in the fitness industry. One key aspect that I explore is how addressing clients' fears and concerns can lead to better decision-making regarding their health and fitness journeys. Additionally, I delve into the importance of shifting your mindset to overcome apprehensions about co...
2024-08-1227 minGym Marketing Made SimpleThe Power of Personal Touch in Gym Management with Mark Fisher.Have you ever wondered how a personal touch could revolutionize your gym's client retention and growth?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
In this episode, we delve into the crucial role of personal touch in small group classes and one-on-one training. Join us as we discuss the operational challenges of maintaining high-touch customer service as gyms expand and the strategies for overcoming these hurdles.
Our guest, Mark Fisher, s...
2024-07-2951 minGym Marketing Made SimpleFrom Struggling to Thriving: Proven Strategies for Gym Success with Josh Martin.Is Your Gym Struggling to Keep Clients? Here’s How to Fix It!
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
In today’s episode, we have Josh Martin as our guest, sharing insights on common challenges gym owners face, such as lack of systemization, poor coaching, and client retention issues.
We discuss effective strategies to overcome these hurdles, including implementing systems for onboarding clients and conducting sales conversations, providing effe...
2024-07-2245 minGym Marketing Made SimpleBuilding Emotional Connections and Active Listening in Sales.Are You Truly Listening to Your Clients?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
In this episode, we focus on the powerful impact of understanding clients' problems and building emotional connections to boost sales. We discuss how personalized conversations, trust-building, and active listening can improve your sales approach.
They also share insights on the importance of follow-up for gathering feedback and the limitations of relying solely on AI for s...
2024-07-1531 minGym Marketing Made SimpleMaximize Your Gym's Potential with Effective Marketing and Sales Strategies.Are You Ready to Transform Your Gym's Marketing and Sales Strategies?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
This episode will discuss essential strategies for generating quality leads, enhancing sales and marketing efforts, and scaling fitness businesses. We emphasize the importance of understanding your niche, tailoring your marketing efforts, and hiring professionals to manage Facebook ad campaigns. We also highlight the significance of retaining members, using high-quality images to attract leads, and setting realistic...
2024-06-2632 minGym Marketing Made SimpleWhy Paid Marketing is Crucial for Boutique Fitness Gyms.Are you facing challenges in growing your fitness gym and retaining members?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
In today's episode, Blake Ruff and Sherman Merricks emphasize the importance of paid marketing for boutique fitness gyms to reach a wider audience and increase revenue. They discuss the challenges of growing a fitness franchise, including pre-selling and controlling churn.
They stress the value of mentorship in providing systems and...
2024-06-2424 minGym Marketing Made SimpleHow Strategic Hiring Drives Success in Boutique Fitness Gyms with Brian Alexander.Get ready to discover the secret to gym success: hiring the right people." Welcome to another episode of the Gym Marketing Made Simple Podcast, your essential guide to the strategies that help boutique fitness gyms succeed.
In this episode, we dive into the critical role of hiring the right people for your gym's success. We emphasize the need for a scientific approach to identify the best candidates and underscore the value of validated behavioral assessments.
Brian Alexander brings his expertise to the discussion, highlighting the importance of self-awareness in l...
2024-06-1735 min
The HAPPY HEALTHY STRONG PODCASTEpisode 104: Can Budgeting and Planning Help You Pay Off $200K in Debt with Sherman Merricks.Have you ever wondered how to achieve financial freedom while managing debt and planning for your future?
Welcome to another episode of Happy Healthy Strong Podcast, your ultimate resource for athletic performance and coaching, brought to you by your host, Adam Lane!
In today's episode, Sherman Merricks shares his personal experiences and insights on managing debt, financial planning, and finding financial freedom. They emphasize the importance of budgeting, saving, and investing and highlight the impact of financial stress on family life.
They also discuss...
2024-06-1646 minGym Marketing Made SimpleHow Micro Gyms Stand Out with Unique Coaching Experiences with Robert Schwartz.Welcome to the Gym Marketing Made Simple podcast, your essential guide to the strategies that help boutique fitness gyms succeed. In today's episode, Robert Schwartz joins us to discuss a crucial topic for fitness entrepreneurs: the significance of coaching in the fitness industry.
The conversation centers around the essential role of coaching, emphasizing the need for personalized attention and value-based pricing. We explore how effective coaching can help clients overcome objections and make fitness a sustainable habit. Additionally, we highlight the unique coaching experiences micro gyms offer, which set them apart in a competitive...
2024-06-0333 minGym Marketing Made SimpleBoost Your Gym's Revenue: Proven Marketing Strategies with David Rubin.Welcome to the Gym Marketing Made Simple Podcast!
In today's episode, Blake and Sherman share their expertise in done-for-you marketing and sales strategies, emphasizing the importance of personal finance and debt-free living.
We are joined by David Rubin, a gym owner in Durham, North Carolina, who discusses the evolution of his business from a CrossFit affiliate to a personal training-focused one-on-one service. He emphasizes the value of helping others, making the most of personal finance, and creating a legacy for oneself and one's family.
Th...
2024-05-2735 minGym Marketing Made SimpleMastering the Marketing-Operations Balance in the Fitness Industry ft. Isaac Almeida.Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
Today, we delve into the dynamic relationship between marketing and operations within the fitness industry with our guest, Isaac Almeida.
In our discussion, we highlight the critical balance between marketing and operations, emphasizing the need for adaptability in the face of industry changes. We will discuss invaluable experience in sales, underlining the importance of lead nurturing and the pursuit of quality leads.
T...
2024-05-2032 minGym Marketing Made SimpleThe Key to Growing a Fitness Gym: Marketing and Client Relationships with Thomas Conway.Welcome to the Gym Marketing Made Simple podcast, where we explore the strategies that boutique fitness gyms need to thrive. Today's episode discusses leveraging done-for-you marketing and sales techniques to boost lead generation and revenue growth without breaking the bank.
In this insightful discussion, our guest, Thomas Conway of Project 13, joins us to explore the power of effective marketing and building strong client relationships. Thomas shares valuable insights into his approach to marketing, emphasizing the importance of identifying the right target market and creating a brand vibe that resonates with them.
2024-05-1347 minGym Marketing Made SimpleBoost Your Gym Business: Mastering Sales Strategies for Fitness Success.Welcome to another episode of Gym Marketing Made Simple! Today's episode delves into effective sales strategies for boutique fitness gyms.
Throughout our conversation, we explore the key components of understanding the sales process, overcoming objections, and training staff in sales techniques. We emphasize the significance of pre-qualifying clients through discovery calls and discuss innovative strategies for generating leads and setting realistic expectations.
Furthermore, we spotlight the advantages of CRM systems in effectively managing leads and sales pipelines. Join us as we uncover actionable insights to enhance sales conversions and dr...
2024-05-0634 minGym Marketing Made SimpleFitness Evolution: The Oak Strength Journey and Marketing Mastery with Adam Lane.Welcome to another episode of Gym Marketing Made Simple!
Today, we are excited to chat with Adam Lane, the founder of Oak Performance and Oak Strength. In 2012, Adam and his wife started building their fitness empire in Northern Illinois.
Adam's passion for athletics and helping others led him to establish Oak Strength and Oak Performance, which have grown significantly. They have relocated their gym to a new location and expanded their offerings to include specialized youth athlete training programs.
Throughout our conversation, Adam shares inv...
2024-04-2234 minGym Marketing Made SimpleUltimate Gym Marketing Secrets: How to Consistently Generate Leads with Facebook Ads for Your CrossFit Gym!Welcome to another episode of Gym Marketing Made Simple! Today, we're joined by Tommy Allen, District H Strength and Fitness co-owner in Houston, Texas. Tommy shares insights into the critical role of consistent lead generation in business planning and growth.
Throughout our conversation, Tommy emphasizes the effectiveness of their current marketing strategy and the importance of avoiding unnecessary changes. He dives into how they've amplified business growth through semi-private training, offering valuable lessons for gym owners looking to scale their operations.
One key aspect Tommy highlights is the significance...
2024-04-1531 minGym Marketing Made SimpleNavigating the Waters of Gym Business Advertising: Beyond Immediate Revenue.Welcome to another episode of Gym Marketing Made Simple! Today, we're diving deep into the world of marketing analytics and its vital role in determining the success of your marketing campaigns.
We'll guide you through understanding the importance of tracking data effectively before partnering with a marketing agency, ensuring you're equipped with the right knowledge to make informed decisions.
Join us as we explore how advertisements play a key role in planting the seed for potential customer purchases and why maintaining consistent daily content and photos on your business...
2024-04-0129 minGym Marketing Made SimpleBreaking Barriers: Women Gym Owners in a Male-Dominated IndustryWelcome to another engaging episode of Gym Marketing Made Simple! In today's episode, Mikilah Spear shares her inspiring journey as a gym owner in California, showcasing her remarkable success achieved through innovative marketing strategies.
Mikilah's story begins with a personal need she identified during her pregnancy – a lack of support and tailored fitness programs for expecting mothers. Fueled by her own experience, she took the initiative to start a mommy fit class, which eventually evolved into a thriving business despite the challenges posed by the COVID-19 pandemic.
As the fo...
2024-03-2534 minGym Marketing Made SimpleWhy Ad Space and Lead Nurture for Your Gym Business is Important.Welcome to another engaging episode of Gym Marketing Made Simple! In today's episode, we delve deep into the competitive fitness industry and explore the essential strategies for standing out and attracting new members to your gym.
In today's landscape, having a state-of-the-art facility and top-notch equipment is not enough. Effective marketing strategies have become indispensable to reaching your target audience and ensuring the success of your gym.
We start by highlighting the challenge of attracting high-quality leads for gyms. Even with excellent copywriting, a perfect conversion rate is not...
2024-03-1835 minGym Marketing Made SimpleNavigating Through the Gym Industry with Mark Fisher.Welcome to another engaging episode of Gym Marketing Made Simple! I'm thrilled to introduce our special guest, Mark Fisher.
Mark Fisher is not your average entrepreneur; he's an international speaker, consultant, and visionary in the fitness industry. Beyond his professional endeavors, Mark is renowned for his unique talent—playing with puppies, though he admits it's yet to become a lucrative skill.
Mark Fisher shares insights from years of empowering gym owners worldwide in this episode. His approach to branding and marketing transcends conventional strategies. Mark believes in the inherent gr...
2024-03-1142 minGym Marketing Made SimpleWhy Gym Owners Should Prioritize Member Relationships with Beth Berkey.Welcome to another engaging episode of Gym Marketing Made Simple! I'm excited to welcome our special guest, Beth Berkley, Business Development Manager at MADabolic.
MADabolic stands as the industry leader in barbell-free strength and conditioning, and Beth's role plays a pivotal part in the company's expansive growth and operational excellence.
In today's episode, we dive deep into the realm of digital marketing strategies tailored specifically for boutique fitness gyms. With Beth's extensive experience and expertise in business development, we explore innovative approaches, practical techniques, and critical insights to help...
2024-03-0431 minGym Marketing Made SimpleEmbracing Feedback and Choosing What Matters with Nick Reyes.Welcome to another insightful episode of Gym Marketing Made Simple! In today's episode, we have the pleasure of hosting Nick Reyes, the Chief Revenue Officer of Push Press.
Join us as Nick shares valuable insights into how Push Press handles negative customer feedback, emphasizing the significance of accountability and continuous improvement. He also distinguishes between requests from the ideal customer profile (ICP) and external requests, such as those from fencing studios using Push Press.
Nick advocates for gym owners to concentrate on addressing specific challenges for their ICP rather t...
2024-02-2639 minGym Marketing Made SimpleA Gym Owner's Guide to Managing a Sport and Performance Gym.Welcome to another episode of Gym Marketing Made Simple! Today, we're honoured to host Mark Danko, Project Manager, Marketing Director, and CrossFit Future and Future Gymnastics co-owner.
From a single gym in 2011 to four by 2019 (three CrossFit and one gymnastics), Mark's journey is one of remarkable expansion.
Initially a corporate engineer, Mark balanced his job with building his gyms during early mornings and evenings. In 2019, he left his corporate career behind to become a full-time gym owner.
5:28 Gymnastics length of engagement and lifetime value.
2024-02-1930 minGym Marketing Made SimpleThe Crucial Role of a Strong Team for CrossFit Gym Success with Adam Neiffer.Welcome to another episode of Gym Marketing Made Simple! Adam Nieffer, Owner and Head Coach at CrossFit Fort Vancouver, is our guest for today's discussion.
Adam Nieffer takes us on a journey through the evolution of CrossFit Fort Vancouver, from its humble beginnings in a small space to its expansion into a larger facility to accommodate growth. He shares insights into the challenges and triumphs encountered during their 15-year journey as a CrossFit gym owner.
Throughout the episode, Adam emphasizes the importance of caring for people and serving them...
2024-02-1232 minGym Marketing Made SimpleThe Power of Podcasting for Gym Owners with Scott Rammage.Welcome back to another enlightening episode of Gym Marketing Made Simple! In today's discussion, we're diving into "Building Community Strength: The Power of Podcasting for Gym Owners" with Scott Rammage.
Discover how leveraging podcasts can provide valuable insights into fitness trends, nutritional advice, and workout tips, positioning you as an authority in the industry. Moreover, learn how podcasts offer a platform to spotlight member achievements and create a positive narrative that resonates within the community.
Remember, podcasts require commitment and budget planning, but the rewards are well worth it. ...
2024-02-0536 minGym Marketing Made SimpleBuilding A Thriving Gym Business with 200 Members.Welcome back to another enlightening episode of Gym Marketing Made Simple! I'm thrilled to have Jeff Binek back on the show.
In today's discussion, we delve into the world of outsourcing marketing tasks for boutique fitness gyms, unravel the secrets behind successful marketing strategies tailored for gyms boasting over 200 members, and explore innovative approaches for enhancing the marketing game of fitness businesses.
00:01 Outsourcing marketing tasks for a boutique fitness gym.
1:20 Marketing strategies for gyms with over 200 members.
6:46 The emotional impact of losing clients in a gym...
2024-01-2933 minGym Marketing Made SimpleJeff Binek On Business growth and challenges.Welcome back to Gym Marketing Made Simple! In today's episode, the incredible Jeff Binek from Ohio shares his inspiring journey with his CrossFit gym. Jeff's dedication in a garage led to a 10,000-square-foot space and a second location.
Despite setbacks like the COVID-19 shutdown, he emphasizes community, personal growth, and hands-on involvement in business development.
00:01 Business growth and challenges in the fitness industry.
4:32 Simplifying staff training and onboarding in a gym.
7:56 The benefits of charging for personal training sessions.
11:22 Hiring staff with a focu...
2024-01-2231 minGym Marketing Made SimpleScott Rammage, owner of Media Machine, HireVP, and Brotherhood of Fatherhood.Episode 8 | Gym Marketing Made Simple Podcast
Welcome to another thrilling episode of Gym Marketing Made Simple! In today's edition, we're joined by special guest Scott Rammage, delving into sales strategies and personal branding within the fitness industry while emphasizing the crucial role of emotional return on investment (ROI) in business decisions and providing insights on how gym owners can find the ideal virtual assistant through a science-backed approach that aligns the VA's skills with the owner's unique business needs.
00:01 Sales strategies and personal branding in the fitness industry
2024-01-1540 minGym Marketing Made SimpleStu Brauer, the Owner of WTF Gym Talk.Episode 7 | Stu & Lasso
Welcome to another exciting episode of Gym Marketing Made Simple! In today's instalment, we have a special guest, Stu Brauer, the Owner of WTF Gym Talk.
For those unfamiliar, Stu has been an integral part of the fitness community for a considerable time, having previously ventured into franchises and delving into various other exciting endeavours, including the WTF podcast and business coaching.
Join us as we dive deep into Stu's journey, exploring his experiences and insights in the dynamic world of gym marketing and b...
2024-01-0843 minGym Marketing Made SimpleConsultEpisode 6 | Consult
Welcome to another engaging episode of Gym Marketing Made Simple! Our special guest, Rob Schwartz, the dynamic owner of All Fit Orlando, joins us for an insightful discussion on the intricacies of fitness consultations and the art of fostering human-to-human connections in gym marketing.
Rob underscores the significance of maintaining a human-centric approach throughout fitness consultations in this episode. He shares valuable perspectives on removing detached pricing sheets, emphasizing the potential pitfalls of leading clients into analysis paralysis. Instead, Rob advocates for solving clients' problems through personalized...
2024-01-0128 minGym Marketing Made SimpleAll for Success with Robert Schwartz of All Fit OrlandoEpisode 5 | Gym Marketing Made Simple Podcast
Welcome to another exciting episode of the Gym Marketing Made Simple podcast! If you're a boutique fitness gym owner looking to skyrocket your lead flow and revenue without breaking the bank, you're in the right place.
In this episode, your dynamic hosts, Blake, and Sherman Merritt, are joined by a special guest, the energetic and successful Robert from All Fit Orlando. Robert is not just a gym owner; he's a marketing maestro and here to spill the beans on the tried-and-true marketing and...
2023-12-2529 minGym Marketing Made SimpleWhy you should be marketing! | Episode 04Welcome to another episode of the "Gym Marketing Made Simple" podcast. Our podcast is your ultimate resource for learning about marketing and sales strategies explicitly tailored for boutique fitness gyms.
In today's episode, we'll share insights on "Done For You" marketing and sales strategies that have produced remarkable results for boutique fitness gyms. Our objective is to guide you in improving the quality of your lead flow and skyrocketing your revenue. If marketing isn't your forte, our golden rule is that you don't have to be a professional marketer. Instead, you can leverage the e...
2023-12-1820 minGym Marketing Made SimpleFern and Lasso | Episode 03Welcome to the Gym Marketing Made Simple Podcast, where we unravel the secrets of marketing and sales tailored for boutique fitness gyms. Join your hosts, Blake Ruff and Sherman Merritt, as they dig into proven strategies to elevate your gym's lead flow and boost revenue. Say goodbye to the DIY marketing struggles and let the experts at Lasto handle it for you.
In today's episode, we're thrilled to have a special guest, a true CrossFit aficionado and co-owner of Best Hour of Your Day - Jason Fernandez. With 14 years of affiliate ownership, a decade...
2023-12-1143 minGym Marketing Made SimpleSales Objection Handling | Episode 1***EPISODE REPOST***
Welcome to the Gym Marketing Made Simple Podcast. I'm Blake Ruff, joined by the brilliant Sherman Merricks, and we're your hosts on this exciting journey through the dynamic world of gym marketing.
This show is not about complex marketing jargon or wasting your hard-earned dollars. Instead, we're here to bring you the tried-and-true strategies that work for boutique fitness gyms – those strategies that boost your lead flow and, more importantly, skyrocket your revenue.
Today's episode is about empowering you to navigate sales wi...
2023-12-0426 minGym Marketing Made SimpleAimee of Swift River CrossFit & Lasso | Episode 02Welcome to the Gym Marketing Made Simple Podcast! In this episode, hosts Blake Ruff and Sherman Merricks dive into proven marketing and sales strategies tailored to boost lead flow and revenue for boutique fitness gyms. Skip the trial and error; let the experts at LASSO handle the heavy lifting for you.
Today, a special guest is joining us – Aimee Moller, the owner of Swift River CrossFit. Aimee shares her journey, passion, and insights into running a successful gym.
00:01 Gym ownership, marketing strategies, and inspiring fitness success
5:14 Gym growth and marketing str...
2023-12-0423 minGym Marketing Made SimpleSales Objection Handling | Episode 1Welcome to the Gym Marketing Made Simple Podcast. I'm Blake Ruff, joined by the brilliant Sherman Merricks, and we're your hosts on this exciting journey through the dynamic world of gym marketing.
This show is not about complex marketing jargon or wasting your hard-earned dollars. Instead, we're here to bring you the tried-and-true strategies that work for boutique fitness gyms – those strategies that boost your lead flow and, more importantly, skyrocket your revenue.
Today's episode is about empowering you to navigate sales without needing a marketing degree. We're tackling a...
2023-11-2726 min
The StoryBrand PodcastSherman Merricks—Two Characteristics the Most Profitable Business Leaders Have in CommonBuilding a profitable business takes a lot of hard work. But when you boil it down -- there are two characteristics every profitable business leader has in common. On today's episode, StoryBrand Certified Guide Sherman Merricks is sharing why these two characteristics have the power to make or break your business. Plus, Don and Sherman talk about the current social climate and how business leaders can affect change.
2020-09-1425 minThe StoryBrand PodcastSherman Merricks—Two Characteristics the Most Profitable Business Leaders Have in CommonBuilding a profitable business takes a lot of hard work. But when you boil it down -- there are two characteristics every profitable business leader has in common. On today's episode, StoryBrand Certified Guide Sherman Merricks is sharing why these two characteristics have the power to make or break your business. Plus, Don and Sherman talk about the current social climate and how business leaders can affect change.
2020-09-1425 min