Sherman Merricks - Podcast Details

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Athletes to Entrepreneurs: The Alumni JourneyFormer College Basketball Player & Gym Owner, To Co-Founder of LASSO Framework | Sherman MerricksIn this episode of Athletes to Entrepreneurs, Rob Finkelstein sits down with Sherman Merricks—a former college basketball player who made an incredible transition from gym owner to Co-Founder of LASSO Framework, a game-changing agency helping fitness businesses master marketing and sales.---Rob and Sherman dive into the athlete transition experience—from navigating life after the final whistle to using the discipline learned in sports to build a sustainable business. Sherman shares how the lack of formal support after college inspired him to forge his own path, and how...2025-06-2536 min

Gym Marketing Made SimpleThe Untold Secrets to Scaling from $40K to $100K (Without Burning Out) | Episode 65.Not every gym needs saving, but the ones that want to scale need real mentorship, not just more ads.Welcome to Gym Marketing Made Simple, the go-to resource for gym owners ready to attract more clients and grow smarter, not harder. This podcast breaks down what actually works in gym marketing so you can make more money and build something that lasts.Episode Highlights:This episode explores how Lasso supports boutique gyms through a mentorship-first model led by actual gym owners. Unlike traditional marketing...2025-06-1619 min

Gym Marketing Made SimpleWhy Most Gyms Struggle with Sales — and What Actually Works | Episode 64.Most gym owners know how to coach—but that’s not what gets people in the door.Welcome to Gym Marketing Made SimpleSimplify your marketing, attract more clients, and make more money with real-world strategies designed for boutique fitness gyms.Episode HighlightsThis episode features Andrew Charlesworth, a Midwest affiliate rep for CrossFit, who shares his journey from personal trainer to gym owner and affiliate leader. He unpacks the difference between coaching excellence and business success, and why gyms must focus on m...2025-06-0935 min

Gym Marketing Made SimpleThe Real Reason CrossFit Gyms Struggle to Scale Past $30K/Month.CrossFit gyms are known for intensity—but what if the real challenge is the business model?Welcome to Gym Marketing Made Simple—the go-to podcast for simplifying your marketing, attracting more clients, and growing a stronger, more profitable gym. Each week, we break down the key moves you need to level up without burning out.Episode HighlightsIn this episode, we’re joined by Tommy Allen, co-owner of District H Strength and Fitness in Houston, to talk about what’s broken in the traditional CrossFit...2025-06-0232 min

Gym Marketing Made SimpleWhat Makes Paid Ads Work for Boutique Gyms (And What Doesn’t)?It’s not about how much you’re spending—it’s about whether it’s actually working. If your gym’s marketing is profitable, why slow down? Scale up, sharpen the numbers, and make your ad spend count.Welcome to Gym Marketing Made SimpleStraightforward marketing that helps boutique gyms bring in more clients and make more money. Each episode breaks down what actually works, so you can stop guessing and start building a system that drives results.Episode HighlightsThis episode breaks down w...2025-05-2617 min

Reinforce Your GymRYG# 158: Common Mistakes on Paid Ads with Sherman MerricksCOMMON MISTAKES ON PAID ADS This week Im joined by the co-founder of LASSO Marketing. Sherman Merricks has 10+ years of experience in the fitness industry as a Trainer and Gym Owner. Today he helps gyms get more leads. Sound familiar? HA! Since we have a very similar story, I was excited to pick his brain. Sherman didn't hold back and shared some valuable ways to improve your ads and sales process. Listen to this tactical discussion between two Marketing Agency owners so you can grow your business.2025-05-2235 min

Gym Marketing Made SimpleWhy Free Trials Are Hurting Your Gym (And What To Do Instead)?Free might sound appealing, but is it costing more than it’s helping?Welcome to Gym Marketing Made Simple, the go-to podcast for boutique fitness gym owners ready to stop guessing and start growing. Every week, we break down what works (and what doesn’t) when it comes to gym marketing, sales, and client retention—so you can make more money, without the overwhelm.Episode HighlightsThis episode breaks down why free trials often do more harm than good in gym marketing. Blake and Sherma...2025-05-1923 min

Your Fitness Money Coach PodcastSales Strategies for Fitness Business Owners with Sherman Merricks#270 Guest: Sherman Merricks, Chief Sales Officer at LASSO In This Episode: Paid Ads in the Fitness Industry: Sherman breaks down why paid ads are essential for gym owners and fitness pros looking to expand their reach and generate quality leads. The Power of Sales Skills and Training: We discuss how investing in developing your sales skills can help you create lasting relationships with clients and boost your business’ growth. Niching Down Your Message: Sherman shares why focusing on the pain points of your ideal clients is key to standing out in a crowded marketplace. Pr...2025-05-1331 min

Gym Marketing Made SimpleHow This CrossFit Gym Grew 27% by Letting Experts Handle Sales with Dario Aviles.Struggling to turn leads into loyal members? What worked for this Florida gym could work for you too.Welcome to Gym Marketing Made Simple—the go-to podcast for boutique gym owners who want to simplify their marketing, attract the right clients, and make more money.Episode HighlightsIn this episode, Dario Aviles, owner of North Naples CrossFit, shares how he achieved a 27% year-over-year growth and increased retention by 20%, all while streamlining operations through expert marketing and sales mentorship. He breaks down the systems, mindset, an...2025-05-1226 min

Gym Marketing Made SimpleWhy Most Gym Owners Fail at Social Media Marketing with Jonathan Goodman.Why Being “Pretty Good” Isn’t Good Enough?Welcome to the Gym Marketing Made Simple podcast — the go-to resource for fitness professionals looking to grow revenue, simplify their approach, and attract the right clients without wasting time on trends that don’t convert.Episode HighlightsWhat does it really take to stand out in a crowded fitness market? In this episode, Jonathan Goodman shares why gyms and fitness coaches shouldn’t aim to be just “pretty good” for everyone. Instead, he breaks down how becoming the obvious choice for a ver...2025-04-2840 min

Gym Marketing Made SimpleFinancial Framework for Paying Off Debt and Growing Profit with Billy Hofacker.Most gym owners aren’t avoiding money talk because they don’t care—most are avoiding it because they don’t know where to start.Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. Hosted by Blake Ruff and Sherman Merricks, this show simplifies marketing and sales so owners can attract clients and boost revenue confidently.Episode HighlightIn this episode, financial coach and longtime gym owner Billy Hofacker discusses how he went from $130,000 in debt...2025-04-1432 min

Gym Marketing Made SimpleHow Site Fit Helps Gyms Drive Leads Through Smarter Web Design with Trey Tamble.Most Gym Websites Are Built to Exist—Not to Perform.Welcome to the Gym Marketing Made Simple podcast—your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. This show simplifies marketing so gym owners can attract more clients and make more money, without wasting time on what doesn’t work.Episode Highlights: Trey Tamble from Site Fit breaks down the difference between just having a website and having one that actually performs. He shares real insights on SEO, the importance of consistent reviews...2025-04-0728 min

Gym Business - Business for Unicorns PodcastEpisode 428: Is It Time to Run Paid Ads for Your Gym? with Sherman MerricksJoin the BFU Team at Perform Better Headquarters in Warwick, RI on May 16-17th for The Gym Owner Masterclass. To see the agenda and claim your spot click HERE. Get the free Gym Owner Report Card HERE. Here are 3 ways to get more BFU in your life: [NEW] Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Are you a gym owner with 30+ clients per month looking to grow in the next 90 days? Then you might just be a few...2025-04-0423 min

Gym Marketing Made SimpleHow Gym Owners Can Tap Into the 50+ Market for Sustainable Growth.A huge untapped market is looking for a gym that understands them, yet many fitness businesses miss the mark. Older adults want strength, longevity, and confidence, but traditional marketing often excludes them. Are you making the same mistake?Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.In this episode, we’re joined by Jay Croft of Prime Fit Content, an expert in marketing fitness services to the 50+ demographic. We’ll explore how to create a gym...2025-03-3127 min

The Fitzness ShowMoney, Muscles & Mindset with Sherman MerricksIn this high-energy episode of The Fitzness Show, Fitz Koehler sits down with Sherman Merricks of Lasso Framework—a gym owner turned wildly successful entrepreneur with wisdom that packs a punch. Sherman reveals 10 powerful truths that will change the way you think about health, business, relationships, and money. From mastering your mindset to spending smarter and leading with kindness, Sherman’s advice is the kind of real talk we all need (delivered with plenty of laughs and straight-shooting charm). Whether you're hustling to build a better bank account, travel more, become debt-free, or just want to w...2025-03-281h 10

Gym Marketing Made SimpleThe Secret to Selling High-Ticket Gym Memberships with Jeff Burlingame.Struggling to close sales at your gym? It’s not about selling harder—it’s about selling smarter. The key is understanding what truly motivates potential clients and guiding them through a seamless decision-making process.Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. In this episode, sales expert Jeff Burlingame shares a sales framework that eliminates objections before they arise, making the sales process seamless and natural.What You’ll Learn in This Episode:Why fo...2025-03-2433 min

Gym Marketing Made SimpleFrom Coaching to Ownership: CrossFit Loup’s Marketing Triumphs.Navigating the competitive landscape of gym ownership requires more than passion—it demands strategic marketing and sales acumen.Welcome to “Gym Marketing Made Simple,” where we provide practical insights and strategies to help gym owners attract clients and grow their businesses.Episode’s Main Topic:In this episode, we sit down with Pat Commeret, head coach and owner of CrossFit Loup, to explore his journey from coaching to gym ownership. Pat shares how mentorship transformed his sales approach, boosting conversion rates from 20% to over 60%, and discusses the pivotal...2025-03-1738 min

Gym Marketing Made SimpleData-Driven Growth: How Swift River CrossFit Doubled Its Membership.From 150 to 300 Members: How Swift River CrossFit Scaled with Smart Systems and Marketing.Welcome to Gym Marketing Made Simple, your resource for exploring the strategies that boutique fitness gyms need to thrive.How do you take a gym from 150 to nearly 300 members in just three years—without sacrificing quality? Amy Moller from Swift River CrossFit did exactly that. In this episode, she shares the systems, strategies, and mindset shifts that made it possible.What You'll Learn in This Episode:- The marketing st...2025-03-1136 min

Optimal AgingWhat Gyms Get Wrong about Marketing Fitness over 50 | The Optimal Aging PodcastHow do you market your gym and services to a specific audience? How do you get prospects into the gym for a sales talks – and then how do you turn them into members?Well, Sherman Merricks and I get into it on this episode – who do you want, how do you talk to them, and why you need to sometimes stop talking and get comfortable with pauses in a conversation!Sherman’s the co-founder of Lasso Framework, a marketing and consulting firm for gyms that he started after running his own gym for 13 years in Florid...2025-03-0639 min

Gym Marketing Made SimpleThe Secret to Finding the Right Clients for Gym Marketing Success.The wrong clients can drain resources, while the right ones can fuel growth. What makes a gym an ideal fit for a marketing strategy that actually delivers results?Welcome to the Gym Marketing Made Simple Podcast. Unlock success in gym marketing with practical insights and strategies to make you more money! Simplify your approach to attract clients and grow your business.What This Episode Covers:Not all gym owners are ready for the marketing that leads to sustainable growth. This episode explains what separates successful clients from...2025-03-0327 min

Gym Marketing Made SimpleThe Biggest Marketing Mistake Gym Owners Make (And How to Fix It).Too many gym owners waste time trying to be “unique” when they really need a solid, repeatable marketing system. Without the right foundation, even the best-paid marketing strategies won’t work.Welcome to the Gym Marketing Made Simple Podcast!This is your go-to resource for strategies that help boutique fitness gyms grow and thrive. You're in the right place if you’re looking for practical insights to attract more clients and increase revenue.Episode Summary:In this episode, Josh Martin joins Blake Ruff and Sherman Merricks...2025-02-1035 min

Gym Marketing Made SimpleRaising the Bar: Creating Value and Charging What Your Gym is Worth.Standing out in a crowded fitness market can be challenging, but it’s not impossible. What separates thriving gyms from struggling ones? It’s all about having the right strategy and foundation. Welcome to Gym Marketing Made Simple, where you’ll find actionable marketing insights tailored to boutique fitness gyms. Main Topic: In this episode, Tommy Allen joins Sherman Merricks to discuss the marketing challenges gym owners face today. They explore why paid social media advertising is essential in a saturated market and how gyms can differentiate themsel...2025-02-0328 min

Gym Marketing Made SimpleHow FEM Fit Doubled Its Revenue in Six Months with Consistent Marketing.What does it take to turn a small-town gym into a thriving hub for women’s fitness? This episode reveals the strategies that helped FEM Fit double its revenue in just six months while building a loyal community of over 200 members. Welcome to Gym Marketing Made Simple. The go-to podcast for practical insights and strategies boutique gyms need to thrive. Learn how to attract clients, increase revenue, and build sustainable success with actionable tips tailored for gym owners. In this episode, we’re j...2025-01-2732 min

Gym Marketing Made SimpleMastering Gym Tours: How to Convert Clients with Confidence and Strategy.First impressions set the tone for success—are your gym tours converting potential clients into long-term members? Welcome to the Gym Marketing Made Simple Podcast. Your go-to resource for practical strategies and insights to help boutique fitness gyms thrive. In this episode, we’re diving into the art of conducting professional gym tours and intro sessions that leave a lasting impression and drive client engagement. This episode focuses on optimizing gym tours to create better client experiences and boost conversion rates. Learn how to buil...2025-01-2020 min

Gym Marketing Made SimpleHow Discover Strength Built a Fitness Franchise on Specialization and Service.What makes a fitness brand stand out in a crowded industry? Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. In this episode, Luke Carlson from Discover Strength shares the strategies that have helped his brand grow from a single studio to 1,011 franchise locations, which it intends to reach 250 by 2035. Discover Strength stands out through its focus on time-efficient, evidence-based strength training. It offers a specialized service without cardio or nutrition...2024-12-2334 min

Gym Marketing Made SimpleFrom Boot Camp to Functional Training: Chris Auster’s Journey to Gym Success.How Does Rebranding Shape Gym Success? Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. In this episode, Chris Auster from Third Coast Movement shares his inspiring journey from running boot camps to evolving into a one-on-one functional training gym. Chris highlights the significance of organic marketing and a strong client intake funnel in building a sustainable fitness gym. After transitioning to paid marketing strategies, he experienced a notable increase in...2024-12-0927 min

Gym Marketing Made SimpleHow CrossFit Newtown Boosted Leads and Memberships with Smart Marketing.What does it take to evolve and thrive in the ever-changing fitness industry? Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. In this episode, Matt Giordano from CrossFit Newtown joins us to share his 30 years of expertise in the fitness world, including 15 years as a CrossFit affiliate. Matt opens up about the pivotal decisions that helped his gym grow, from adapting to the challenges of COVID-19 to transitioning into a p...2024-12-0230 min

Gym Marketing Made SimpleWhy Booking Appointments Fast Is Key to Gym Lead Success.What's the secret to turning leads into loyal members in a boutique fitness gym? Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. In today’s episode, we discuss how to maximize lead conversion, focusing on essential tactics that increase your chances of success. Lead conversion can make or break a gym’s growth. The quicker you respond to leads, the better your chances of turning them into paying members. We break...2024-11-1815 min

Gym Marketing Made SimpleHow CrossFit PMI Doubled Membership with Targeted Marketing with Michael Fitzpatrick.Is your gym's marketing strategy driving growth or spinning its wheels? Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. In this episode, Michael Fitzpatrick, owner of CrossFit PMI in Limerick, Ireland, shares his insights and experiences on reshaping gym marketing for true impact. Michael discusses his journey from ineffective strategies, like the six-week challenge that led to high turnover, to finding sustainable growth through strategic marketing. He describes how post-COVID c...2024-11-1134 min

Gym Marketing Made SimpleWhy Focusing on Value Over Price Attracts the Right Clients.Are you leading with value or just price? Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. Today, we’re diving into an often-overlooked approach in gym marketing: showcasing the real value behind what you offer. Too often, gyms reveal prices early on without first helping potential clients see the unique benefits and support they’ll receive—things like nutrition counseling, personalized guidance, and success-oriented programs. This discussion underscores the importance of helpi...2024-11-0421 min

Gym Marketing Made SimpleHow to Create Clear Gym Offers That Drive Long-Term Client Engagement.What makes a gym offer genuinely effective? Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. In this episode, Blake and Sherman break down the key elements of creating gym offers that attract the right clients without relying on free trials or giveaways. Instead of short-term solutions, they emphasize structured programs like a three-month commitment, which fosters long-term relationships. They also dive into the importance of keeping offers clear and focused...2024-10-2817 min

Gym Marketing Made SimpleHow AI and Tech Are Transforming Gym Growth with Dan Uyemura from Push Press.Is your gym ready for the next generation of technology-driven growth? Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. In today's episode, we’re diving into the exciting future of gym operations with Dan Uyemura from Push Press, where he explores the evolution of gym software, how AI shapes productivity, and the importance of keeping the customer at the center of every decision. Dan walks us through how technology empowers gym...2024-10-1436 min

Gym Marketing Made SimpleGym Marketing Evaluation: A Simple Test to Improve Your Strategy.Is your gym’s marketing strategy working for you, or is it holding you back? Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. In this episode, we're talking about a free marketing assessment designed specifically for gym owners. This quick, 5 to 10-minute assessment scores your current marketing and sales efforts, offering a clear picture of where your strengths lie and where there’s room for growth. The best part? It’s unbia...2024-09-3011 min

Gym Marketing Made SimpleHow to Balance Ad Costs and Conversions for Boutique Gyms with Tommy Allen.Is your gym’s marketing hitting the right balance between cost and conversions? Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. In this week’s episode, we dive deep into the challenges and strategies surrounding boutique gym marketing. Joined by Tommy Allen, we discuss balancing targeting a specific audience while keeping your appeal broad enough to avoid high-cost, low-conversion leads. We break down the math behind lead generation—aiming for $13-$18 p...2024-09-1634 min

Gym Marketing Made SimpleHow Paid Ads Can Boost Your Gym's Long-Term Growth with Tommy Allen.Are Paid Ads Worth the Investment for Your Gym? Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. In today’s episode, we’re diving into the real impact of paid advertising on gym growth and whether it's worth the investment. Tommy Allen joins us to show how a gym using Lasso went from $19k to $47k in revenue over two years by leveraging paid ads. While paid ads target colder traffic, they provide more predictable reve...2024-09-0935 min

Gym Marketing Made SimpleMastering Objection Handling and Using Testimonials to Boost Gym Sales.What if you could make sales easier just by being better prepared? Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. In this episode, Sherman explains how mastering the art of handling objections and leveraging testimonials can significantly smooth your sales process. By addressing common concerns like schedules and budgets before mentioning the price, you can guide potential clients with confidence and clarity. Sherman also shares practical tips on role-playing objection...2024-09-0223 min

Gym Marketing Made SimpleHow Simplifying Your Sales Strategy Can Boost Your Boutique Gym's Success.Is Offering Too Many Options Confusing Your Clients? Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. Today’s episode discusses why offering too many choices might hurt your sales. We’ll explain how presenting a clear and concise sales strategy, starting with a premium service like personal training or nutrition coaching, can make all the difference. By offering a simple, straightforward group class option as a follow-up, you help clients conf...2024-08-2623 min

Gym Marketing Made SimpleWhy Persistent Lead Follow-Up is Key to Growing Your Gym?How much business are you leaving on the table by not following up? Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. In this episode, we focus on the vital role of lead nurturing and consistent follow-up in the fitness industry. We explain why immediate responses and a structured approach to handling leads are essential in building trust and driving conversions. Hiring virtual assistants to manage these tasks can greatly enhance...2024-08-1928 min

Gym Marketing Made SimpleCracking the Code of Sales Psychology in Fitness.Are you curious how understanding sales psychology can transform your fitness business? Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. In this episode, the focus is on the critical role of sales psychology in the fitness industry. One key aspect that I explore is how addressing clients' fears and concerns can lead to better decision-making regarding their health and fitness journeys. Additionally, I delve into the importance of shifting your mindset to overcome apprehensions about co...2024-08-1227 min

Gym Marketing Made SimpleThe Power of Personal Touch in Gym Management with Mark Fisher.Have you ever wondered how a personal touch could revolutionize your gym's client retention and growth? Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. In this episode, we delve into the crucial role of personal touch in small group classes and one-on-one training. Join us as we discuss the operational challenges of maintaining high-touch customer service as gyms expand and the strategies for overcoming these hurdles. Our guest, Mark Fisher, s...2024-07-2951 min

Gym Marketing Made SimpleFrom Struggling to Thriving: Proven Strategies for Gym Success with Josh Martin.Is Your Gym Struggling to Keep Clients? Here’s How to Fix It! Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. In today’s episode, we have Josh Martin as our guest, sharing insights on common challenges gym owners face, such as lack of systemization, poor coaching, and client retention issues. We discuss effective strategies to overcome these hurdles, including implementing systems for onboarding clients and conducting sales conversations, providing effe...2024-07-2245 min

Gym Marketing Made SimpleBuilding Emotional Connections and Active Listening in Sales.Are You Truly Listening to Your Clients? Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. In this episode, we focus on the powerful impact of understanding clients' problems and building emotional connections to boost sales. We discuss how personalized conversations, trust-building, and active listening can improve your sales approach. They also share insights on the importance of follow-up for gathering feedback and the limitations of relying solely on AI for s...2024-07-1531 min

Gym Marketing Made SimpleMaximize Your Gym's Potential with Effective Marketing and Sales Strategies.Are You Ready to Transform Your Gym's Marketing and Sales Strategies? Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. This episode will discuss essential strategies for generating quality leads, enhancing sales and marketing efforts, and scaling fitness businesses. We emphasize the importance of understanding your niche, tailoring your marketing efforts, and hiring professionals to manage Facebook ad campaigns. We also highlight the significance of retaining members, using high-quality images to attract leads, and setting realistic...2024-06-2632 min

Gym Marketing Made SimpleWhy Paid Marketing is Crucial for Boutique Fitness Gyms.Are you facing challenges in growing your fitness gym and retaining members? Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. In today's episode, Blake Ruff and Sherman Merricks emphasize the importance of paid marketing for boutique fitness gyms to reach a wider audience and increase revenue. They discuss the challenges of growing a fitness franchise, including pre-selling and controlling churn. They stress the value of mentorship in providing systems and...2024-06-2424 min

Gym Marketing Made SimpleHow Strategic Hiring Drives Success in Boutique Fitness Gyms with Brian Alexander.Get ready to discover the secret to gym success: hiring the right people." Welcome to another episode of the Gym Marketing Made Simple Podcast, your essential guide to the strategies that help boutique fitness gyms succeed. In this episode, we dive into the critical role of hiring the right people for your gym's success. We emphasize the need for a scientific approach to identify the best candidates and underscore the value of validated behavioral assessments. Brian Alexander brings his expertise to the discussion, highlighting the importance of self-awareness in l...2024-06-1735 min

The HAPPY HEALTHY STRONG PODCASTEpisode 104: Can Budgeting and Planning Help You Pay Off $200K in Debt with Sherman Merricks.Have you ever wondered how to achieve financial freedom while managing debt and planning for your future? Welcome to another episode of Happy Healthy Strong Podcast, your ultimate resource for athletic performance and coaching, brought to you by your host, Adam Lane! In today's episode, Sherman Merricks shares his personal experiences and insights on managing debt, financial planning, and finding financial freedom. They emphasize the importance of budgeting, saving, and investing and highlight the impact of financial stress on family life. They also discuss...2024-06-1646 min

Gym Marketing Made SimpleHow Micro Gyms Stand Out with Unique Coaching Experiences with Robert Schwartz.Welcome to the Gym Marketing Made Simple podcast, your essential guide to the strategies that help boutique fitness gyms succeed. In today's episode, Robert Schwartz joins us to discuss a crucial topic for fitness entrepreneurs: the significance of coaching in the fitness industry. The conversation centers around the essential role of coaching, emphasizing the need for personalized attention and value-based pricing. We explore how effective coaching can help clients overcome objections and make fitness a sustainable habit. Additionally, we highlight the unique coaching experiences micro gyms offer, which set them apart in a competitive...2024-06-0333 min

Gym Marketing Made SimpleBoost Your Gym's Revenue: Proven Marketing Strategies with David Rubin.Welcome to the Gym Marketing Made Simple Podcast! In today's episode, Blake and Sherman share their expertise in done-for-you marketing and sales strategies, emphasizing the importance of personal finance and debt-free living. We are joined by David Rubin, a gym owner in Durham, North Carolina, who discusses the evolution of his business from a CrossFit affiliate to a personal training-focused one-on-one service. He emphasizes the value of helping others, making the most of personal finance, and creating a legacy for oneself and one's family. Th...2024-05-2735 min

Gym Marketing Made SimpleMastering the Marketing-Operations Balance in the Fitness Industry ft. Isaac Almeida.Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. Today, we delve into the dynamic relationship between marketing and operations within the fitness industry with our guest, Isaac Almeida. In our discussion, we highlight the critical balance between marketing and operations, emphasizing the need for adaptability in the face of industry changes. We will discuss invaluable experience in sales, underlining the importance of lead nurturing and the pursuit of quality leads. T...2024-05-2032 min

Gym Marketing Made SimpleThe Key to Growing a Fitness Gym: Marketing and Client Relationships with Thomas Conway.Welcome to the Gym Marketing Made Simple podcast, where we explore the strategies that boutique fitness gyms need to thrive. Today's episode discusses leveraging done-for-you marketing and sales techniques to boost lead generation and revenue growth without breaking the bank. In this insightful discussion, our guest, Thomas Conway of Project 13, joins us to explore the power of effective marketing and building strong client relationships. Thomas shares valuable insights into his approach to marketing, emphasizing the importance of identifying the right target market and creating a brand vibe that resonates with them. 2024-05-1347 min

Gym Marketing Made SimpleBoost Your Gym Business: Mastering Sales Strategies for Fitness Success.Welcome to another episode of Gym Marketing Made Simple! Today's episode delves into effective sales strategies for boutique fitness gyms. Throughout our conversation, we explore the key components of understanding the sales process, overcoming objections, and training staff in sales techniques. We emphasize the significance of pre-qualifying clients through discovery calls and discuss innovative strategies for generating leads and setting realistic expectations. Furthermore, we spotlight the advantages of CRM systems in effectively managing leads and sales pipelines. Join us as we uncover actionable insights to enhance sales conversions and dr...2024-05-0634 min

Gym Marketing Made SimpleFitness Evolution: The Oak Strength Journey and Marketing Mastery with Adam Lane.Welcome to another episode of Gym Marketing Made Simple! Today, we are excited to chat with Adam Lane, the founder of Oak Performance and Oak Strength. In 2012, Adam and his wife started building their fitness empire in Northern Illinois. Adam's passion for athletics and helping others led him to establish Oak Strength and Oak Performance, which have grown significantly. They have relocated their gym to a new location and expanded their offerings to include specialized youth athlete training programs. Throughout our conversation, Adam shares inv...2024-04-2234 min

Gym Marketing Made SimpleUltimate Gym Marketing Secrets: How to Consistently Generate Leads with Facebook Ads for Your CrossFit Gym!Welcome to another episode of Gym Marketing Made Simple! Today, we're joined by Tommy Allen, District H Strength and Fitness co-owner in Houston, Texas. Tommy shares insights into the critical role of consistent lead generation in business planning and growth. Throughout our conversation, Tommy emphasizes the effectiveness of their current marketing strategy and the importance of avoiding unnecessary changes. He dives into how they've amplified business growth through semi-private training, offering valuable lessons for gym owners looking to scale their operations. One key aspect Tommy highlights is the significance...2024-04-1531 min

Gym Marketing Made SimpleNavigating the Waters of Gym Business Advertising: Beyond Immediate Revenue.Welcome to another episode of Gym Marketing Made Simple! Today, we're diving deep into the world of marketing analytics and its vital role in determining the success of your marketing campaigns. We'll guide you through understanding the importance of tracking data effectively before partnering with a marketing agency, ensuring you're equipped with the right knowledge to make informed decisions. Join us as we explore how advertisements play a key role in planting the seed for potential customer purchases and why maintaining consistent daily content and photos on your business...2024-04-0129 min

Gym Marketing Made SimpleBreaking Barriers: Women Gym Owners in a Male-Dominated IndustryWelcome to another engaging episode of Gym Marketing Made Simple! In today's episode, Mikilah Spear shares her inspiring journey as a gym owner in California, showcasing her remarkable success achieved through innovative marketing strategies. Mikilah's story begins with a personal need she identified during her pregnancy – a lack of support and tailored fitness programs for expecting mothers. Fueled by her own experience, she took the initiative to start a mommy fit class, which eventually evolved into a thriving business despite the challenges posed by the COVID-19 pandemic. As the fo...2024-03-2534 min

Gym Marketing Made SimpleWhy Ad Space and Lead Nurture for Your Gym Business is Important.Welcome to another engaging episode of Gym Marketing Made Simple! In today's episode, we delve deep into the competitive fitness industry and explore the essential strategies for standing out and attracting new members to your gym. In today's landscape, having a state-of-the-art facility and top-notch equipment is not enough. Effective marketing strategies have become indispensable to reaching your target audience and ensuring the success of your gym. We start by highlighting the challenge of attracting high-quality leads for gyms. Even with excellent copywriting, a perfect conversion rate is not...2024-03-1835 min

Gym Marketing Made SimpleNavigating Through the Gym Industry with Mark Fisher.Welcome to another engaging episode of Gym Marketing Made Simple! I'm thrilled to introduce our special guest, Mark Fisher. Mark Fisher is not your average entrepreneur; he's an international speaker, consultant, and visionary in the fitness industry. Beyond his professional endeavors, Mark is renowned for his unique talent—playing with puppies, though he admits it's yet to become a lucrative skill. Mark Fisher shares insights from years of empowering gym owners worldwide in this episode. His approach to branding and marketing transcends conventional strategies. Mark believes in the inherent gr...2024-03-1142 min

Gym Marketing Made SimpleWhy Gym Owners Should Prioritize Member Relationships with Beth Berkey.Welcome to another engaging episode of Gym Marketing Made Simple! I'm excited to welcome our special guest, Beth Berkley, Business Development Manager at MADabolic. MADabolic stands as the industry leader in barbell-free strength and conditioning, and Beth's role plays a pivotal part in the company's expansive growth and operational excellence. In today's episode, we dive deep into the realm of digital marketing strategies tailored specifically for boutique fitness gyms. With Beth's extensive experience and expertise in business development, we explore innovative approaches, practical techniques, and critical insights to help...2024-03-0431 min

Gym Marketing Made SimpleEmbracing Feedback and Choosing What Matters with Nick Reyes.Welcome to another insightful episode of Gym Marketing Made Simple! In today's episode, we have the pleasure of hosting Nick Reyes, the Chief Revenue Officer of Push Press. Join us as Nick shares valuable insights into how Push Press handles negative customer feedback, emphasizing the significance of accountability and continuous improvement. He also distinguishes between requests from the ideal customer profile (ICP) and external requests, such as those from fencing studios using Push Press. Nick advocates for gym owners to concentrate on addressing specific challenges for their ICP rather t...2024-02-2639 min

Gym Marketing Made SimpleA Gym Owner's Guide to Managing a Sport and Performance Gym.Welcome to another episode of Gym Marketing Made Simple! Today, we're honoured to host Mark Danko, Project Manager, Marketing Director, and CrossFit Future and Future Gymnastics co-owner. From a single gym in 2011 to four by 2019 (three CrossFit and one gymnastics), Mark's journey is one of remarkable expansion. Initially a corporate engineer, Mark balanced his job with building his gyms during early mornings and evenings. In 2019, he left his corporate career behind to become a full-time gym owner. 5:28 Gymnastics length of engagement and lifetime value.2024-02-1930 min

Gym Marketing Made SimpleThe Crucial Role of a Strong Team for CrossFit Gym Success with Adam Neiffer.Welcome to another episode of Gym Marketing Made Simple! Adam Nieffer, Owner and Head Coach at CrossFit Fort Vancouver, is our guest for today's discussion. Adam Nieffer takes us on a journey through the evolution of CrossFit Fort Vancouver, from its humble beginnings in a small space to its expansion into a larger facility to accommodate growth. He shares insights into the challenges and triumphs encountered during their 15-year journey as a CrossFit gym owner. Throughout the episode, Adam emphasizes the importance of caring for people and serving them...2024-02-1232 min

Gym Marketing Made SimpleThe Power of Podcasting for Gym Owners with Scott Rammage.Welcome back to another enlightening episode of Gym Marketing Made Simple! In today's discussion, we're diving into "Building Community Strength: The Power of Podcasting for Gym Owners" with Scott Rammage. Discover how leveraging podcasts can provide valuable insights into fitness trends, nutritional advice, and workout tips, positioning you as an authority in the industry. Moreover, learn how podcasts offer a platform to spotlight member achievements and create a positive narrative that resonates within the community. Remember, podcasts require commitment and budget planning, but the rewards are well worth it. ...2024-02-0536 min

Gym Marketing Made SimpleBuilding A Thriving Gym Business with 200 Members.Welcome back to another enlightening episode of Gym Marketing Made Simple! I'm thrilled to have Jeff Binek back on the show. In today's discussion, we delve into the world of outsourcing marketing tasks for boutique fitness gyms, unravel the secrets behind successful marketing strategies tailored for gyms boasting over 200 members, and explore innovative approaches for enhancing the marketing game of fitness businesses. 00:01 Outsourcing marketing tasks for a boutique fitness gym. 1:20 Marketing strategies for gyms with over 200 members. 6:46 The emotional impact of losing clients in a gym...2024-01-2933 min

Gym Marketing Made SimpleJeff Binek On Business growth and challenges.Welcome back to Gym Marketing Made Simple! In today's episode, the incredible Jeff Binek from Ohio shares his inspiring journey with his CrossFit gym. Jeff's dedication in a garage led to a 10,000-square-foot space and a second location. Despite setbacks like the COVID-19 shutdown, he emphasizes community, personal growth, and hands-on involvement in business development. 00:01 Business growth and challenges in the fitness industry. 4:32 Simplifying staff training and onboarding in a gym. 7:56 The benefits of charging for personal training sessions. 11:22 Hiring staff with a focu...2024-01-2231 min

Gym Marketing Made SimpleScott Rammage, owner of Media Machine, HireVP, and Brotherhood of Fatherhood.Episode 8 | Gym Marketing Made Simple Podcast Welcome to another thrilling episode of Gym Marketing Made Simple! In today's edition, we're joined by special guest Scott Rammage, delving into sales strategies and personal branding within the fitness industry while emphasizing the crucial role of emotional return on investment (ROI) in business decisions and providing insights on how gym owners can find the ideal virtual assistant through a science-backed approach that aligns the VA's skills with the owner's unique business needs. 00:01 Sales strategies and personal branding in the fitness industry 2024-01-1540 min

Gym Marketing Made SimpleStu Brauer, the Owner of WTF Gym Talk.Episode 7 | Stu & Lasso Welcome to another exciting episode of Gym Marketing Made Simple! In today's instalment, we have a special guest, Stu Brauer, the Owner of WTF Gym Talk. For those unfamiliar, Stu has been an integral part of the fitness community for a considerable time, having previously ventured into franchises and delving into various other exciting endeavours, including the WTF podcast and business coaching. Join us as we dive deep into Stu's journey, exploring his experiences and insights in the dynamic world of gym marketing and b...2024-01-0843 min

Gym Marketing Made SimpleConsultEpisode 6 | Consult Welcome to another engaging episode of Gym Marketing Made Simple! Our special guest, Rob Schwartz, the dynamic owner of All Fit Orlando, joins us for an insightful discussion on the intricacies of fitness consultations and the art of fostering human-to-human connections in gym marketing. Rob underscores the significance of maintaining a human-centric approach throughout fitness consultations in this episode. He shares valuable perspectives on removing detached pricing sheets, emphasizing the potential pitfalls of leading clients into analysis paralysis. Instead, Rob advocates for solving clients' problems through personalized...2024-01-0128 min

Gym Marketing Made SimpleAll for Success with Robert Schwartz of All Fit OrlandoEpisode 5 | Gym Marketing Made Simple Podcast Welcome to another exciting episode of the Gym Marketing Made Simple podcast! If you're a boutique fitness gym owner looking to skyrocket your lead flow and revenue without breaking the bank, you're in the right place. In this episode, your dynamic hosts, Blake, and Sherman Merritt, are joined by a special guest, the energetic and successful Robert from All Fit Orlando. Robert is not just a gym owner; he's a marketing maestro and here to spill the beans on the tried-and-true marketing and...2023-12-2529 min

Gym Marketing Made SimpleWhy you should be marketing! | Episode 04Welcome to another episode of the "Gym Marketing Made Simple" podcast. Our podcast is your ultimate resource for learning about marketing and sales strategies explicitly tailored for boutique fitness gyms. In today's episode, we'll share insights on "Done For You" marketing and sales strategies that have produced remarkable results for boutique fitness gyms. Our objective is to guide you in improving the quality of your lead flow and skyrocketing your revenue. If marketing isn't your forte, our golden rule is that you don't have to be a professional marketer. Instead, you can leverage the e...2023-12-1820 min

Gym Marketing Made SimpleFern and Lasso | Episode 03Welcome to the Gym Marketing Made Simple Podcast, where we unravel the secrets of marketing and sales tailored for boutique fitness gyms. Join your hosts, Blake Ruff and Sherman Merritt, as they dig into proven strategies to elevate your gym's lead flow and boost revenue. Say goodbye to the DIY marketing struggles and let the experts at Lasto handle it for you. In today's episode, we're thrilled to have a special guest, a true CrossFit aficionado and co-owner of Best Hour of Your Day - Jason Fernandez. With 14 years of affiliate ownership, a decade...2023-12-1143 min

Gym Marketing Made SimpleSales Objection Handling | Episode 1***EPISODE REPOST*** Welcome to the Gym Marketing Made Simple Podcast. I'm Blake Ruff, joined by the brilliant Sherman Merricks, and we're your hosts on this exciting journey through the dynamic world of gym marketing. This show is not about complex marketing jargon or wasting your hard-earned dollars. Instead, we're here to bring you the tried-and-true strategies that work for boutique fitness gyms – those strategies that boost your lead flow and, more importantly, skyrocket your revenue. Today's episode is about empowering you to navigate sales wi...2023-12-0426 min

Gym Marketing Made SimpleAimee of Swift River CrossFit & Lasso | Episode 02Welcome to the Gym Marketing Made Simple Podcast! In this episode, hosts Blake Ruff and Sherman Merricks dive into proven marketing and sales strategies tailored to boost lead flow and revenue for boutique fitness gyms. Skip the trial and error; let the experts at LASSO handle the heavy lifting for you. Today, a special guest is joining us – Aimee Moller, the owner of Swift River CrossFit. Aimee shares her journey, passion, and insights into running a successful gym. 00:01 Gym ownership, marketing strategies, and inspiring fitness success 5:14 Gym growth and marketing str...2023-12-0423 min

Gym Marketing Made SimpleSales Objection Handling | Episode 1Welcome to the Gym Marketing Made Simple Podcast. I'm Blake Ruff, joined by the brilliant Sherman Merricks, and we're your hosts on this exciting journey through the dynamic world of gym marketing. This show is not about complex marketing jargon or wasting your hard-earned dollars. Instead, we're here to bring you the tried-and-true strategies that work for boutique fitness gyms – those strategies that boost your lead flow and, more importantly, skyrocket your revenue. Today's episode is about empowering you to navigate sales without needing a marketing degree. We're tackling a...2023-11-2726 min

Grow Your Nutrition Business#124: Top Mistakes Gym Owners Make With Paid Advertising and How to Avoid Them10 years ago, marketing for gyms was as simple as Fight Club. Bringing people in was only through word-of-mouth and it worked! These days, marketing strategies are the name of the game. With major corporations on the rise having more funding, resources, and network, the Fight Club Marketing strategy can only get you so much. Lasso is your long-term strategic growth marketing partner with a steady pace to keep your gym functioning and loved by your members. Over at Lasso, facilities and equipment come at top quality, trainers come from the best mentors, and services come a...2022-06-2737 min

WHOA GNV PodcastE147: Pizzeria Project to National Media Powerhouse | Ryan Frankel | WHOA GNV PodcastPodcast Fam! Sherman Merricks joins Collin on the show today as co-host! Thanks for joining us and bringing some valuable insight Sherman! Collin and Sherman speak with Ryan Frankel of Frankel Media Group. Check out this episode to hear how Ryan started his business and how he got to where he is today! Leave us a comment to let us know what you think! Have you seen all of those bright blue Colliers International signs across Gainesville? These are signs of progress podcast fam! The GNV Advisors at Colliers Gainesville are here to help with your real e...2021-04-191h 06

Grow Your Nutrition Business#58: Nailing Your Free IntroIn this episode, Sherman Merricks from Lasso Marketing and Nicole Aucoin dive into the consultative selling process and nailing your free intro! The #1 way to grow a nutrition program in a gym is getting new people bought in on nutrition on day one. Can you get existing members on board? Yes, but it takes time. Listen to this episode to learn how to nail your free intro and increase sign-ups for nutrition and fitness programs. https://growyournutritionbusiness.com/grow-your-nutrition-business-podcast-episode-58-nailing-your-free-intro/2021-01-1835 min

WHOA GNV PodcastE120: Control Money So It Doesn't Control You | A Mastermind on Finances | WHOA GNV PodcastEpisode 120 baby! Can you believe another Mastermind Episode is already here?! This one is all about the money. We have some amazing guests to give you all different perspectives about debt, credit cards, asking for a raise, human behavior behind money and so much more. Let's gooo!! - - - - - Subscribe to my channel: https://www.youtube.com/channel/UCW1tLSw2Z5MB6Yebj_2pDJA?sub_confirmation=1 You can purchase custom WHOA GNV gear by visiting us here! - https://www.whoagnv.com/whoa-gnv-shop CHECK OUT OUR LAST EPISODE: 2020-10-121h 56

WHOA GNV PodcastSIDE HUSTLE | Wüsthof Knives Are a Great Investment | WHOA GNV Podcast Finances MastermindPodcast fam! Can you believe it is already time for another Mastermind?! Check out this Side Hustle for a sneak peek into Monday's episode...it's all about finances!! It's all about moneyyy. Check it out and let us know what you are most excited for. - - - - - Subscribe to my channel: https://www.youtube.com/channel/UCW1tLSw2Z5MB6Yebj_2pDJA?sub_confirmation=1 You can purchase custom WHOA GNV gear by visiting us here! - https://www.whoagnv.com/whoa-gnv-shop CHECK OUT OUR LAST EPISODE: E119: Ju...2020-10-0918 min

Why That Worked – Presented by StoryBrand.aiSherman Merricks—Two Characteristics the Most Profitable Business Leaders Have in CommonBuilding a profitable business takes a lot of hard work. But when you boil it down -- there are two characteristics every profitable business leader has in common. On today’s episode, StoryBrand Certified Guide Sherman Merricks is sharing why these two characteristics have the power to make or break your business. Plus, Don and Sherman talk about the current social climate and how business leaders can affect change.2020-09-1425 min

WHOA GNV PodcastE105: The Complexity of 2020: COVID-19, Racism, Rioting & More | Greenhouse ChurchLet's face it. 2020 isn't going the way most of us thought it would. With that said, though times may be tough, these are the times that mold our character and ultimately define us as leaders. Today, we invited Mike Patz and Joel Romelus, pastors at Greenhouse Church to not only share their stories with us but to discuss the many topics surrounding our community, nation, and the world today. In this episode, we discuss the Coronavirus impact on the church, hear Joel's personal experience with racism, discuss the important foundations and roles of parenthood and mentorship, the ro...2020-06-221h 26

WHOA GNV PodcastSIDE HUSTLE | The Craziest Beliefs Pastors Mike Patz and Joel Romelus Have | WHOA GNV PodcastGet ready podcast fam! On Monday at 8am, we are bringing you an important conversation with Mike Patz and Joel Romelus, pastors at Greenhouse Church. Here is a little SIDE HUSTLE Q&A to get us prepared for the episode ahead! GET NOTIFIED of new episode releases by texting WHOAGNV to 484848 Ask Alexa to play W.H.O.A. Podcast Subscribe to my channel for all my content: COLLINAUSTIN.TV CONNECT WITH OUR GUEST: Mike Patz and Joel Romelus of Greenhouse Church https://greenhousechurch.org/ https://www.fa...2020-06-1913 min

WHOA GNV PodcastE104: Using Facebook Live for Real Conversations on Important Topics | Sherman MerricksToday on the show, Sherman Merricks of Dynasty CrossFit and Lasso Framework Marketing, joins us for an awesome conversation! He is a wealth of knowledge and we could have talked about so many things, but in this episode... we discuss whether or not brands should speak out (and whether or not they can stay neutral) during life-altering and world-impacting events, his Facebook Live skills and using the platform to have raw and real conversations, working toward and living a debt-free life, coronavirus impact on his businesses, and whether or not he felt the system was against him over the...2020-06-151h 10

WHOA GNV PodcastSIDE HUSTLE | What is Sherman Merricks Afraid of | WHOA GNV PodcastGet Ready! On Monday at 8am, Sherman Merricks, founder of Dynasty Crossfit and LASSO Framework Marketing joins us on the show. Here is THE SIDE HUSTLE, our quick rapid-fire question session, to get warmed-up! GET NOTIFIED of new episode releases by texting WHOAGNV to 484848 Ask Alexa to play W.H.O.A. Podcast Subscribe to my channel for all my content: COLLINAUSTIN.TV CONNECT WITH OUR GUEST: Sherman Merricks https://www.facebook.com/sherman.merricks https://www.instagram.com/sherm5/ https://www.facebook.com/Dynasty...2020-06-1106 min

Brotherhood of FatherhoodBOF 13: Being A Great Father With Sherman MerricksIn this episode, Scott talks with guest Sherman Merricks about being raised without a father and how that has influenced his current role as a father and also dives into the importance of accountability, balance, and priorities. Be sure to find out more about the Brotherhood of Fatherhood by joining our Facebook group https://www.facebook.com/groups/984125438623808/ You can find more information about Sherman and his new podcast Matrimony and Money at https://www.matrimonyandmoney.org 2020-05-2820 min

Box TalkEpisode 85: Why Marketing Matters in COVID-19Sherman Merricks and Blake Ruff of LASSO share about their gyms during the coronavirus, why you need to be marketing right now and the strategies to have in place for when this is all over. Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD 2020-04-0900 min

Run a Profitable GymTwo-Brain Radio: Expanding Beyond CrossFit With John BartholomeoTwo-Brain Radio: Expanding Beyond CrossFit With John BartholomeoJohn Bartholomeo is the owner of Mohawk Valley Wellness in Marcy, New York. Mohawk Valley Wellness originally began as CrossFit Mohawk Valley eight years ago. For most of that time, the gym enjoyed steady growth due to word-of-mouth referrals. But when John decided to expand and offer programs in addition to CrossFit, he struggled to get people in the door.Today, after just four months of mentorship with Two-Brain, John has totally overhauled his marketing and intro processes and recently signed up 33 new members in...2019-10-2838 min