Shows
The AI DownloadAI Bias, Community Power & Raising Critical Thinkers with Dr. Avriel EppsResearcher and advocate Dr. Avriel Epps joins Shira Lazar to unpack the deep-rooted biases embedded in AI—and why our social systems are the real algorithm. From selfie filters that whitewash to surveillance tools that target, Dr. Epps breaks down how technology reinforces existing injustice, and what we can do to build tools that heal instead of harm.👉 Special Thanks to Our Sponsors: HiveLighter – Your AI reading assistant for smart, personalized summaries. Explore our curated AI Download Collection: https://www.hivelighter.aiOn this episode of The AI Download, Shira Lazar sits do...2025-07-3143 min
The AI DownloadFrom Zero to Revenue in 5 Days: Henrik Werdelin’s AI Startup RevolutionBarkBox co-founder Henrik Werdelin shares how his new venture, Audos, is helping anyone—techie or not—build a million-dollar business using AI. Forget unicorns. The future belongs to “donkeycorns”: small, scrappy, and unstoppable.👉 Special Thanks to Our Sponsors: HiveLighter – Your AI reading assistant for smart, personalized summaries. Get the AI Download Collection and never miss a story: https://www.hivelighter.ai/ On this episode of The AI Download, Shira Lazar sits down with Henrik Werdelin—best known as co-founder of BarkBox and now the founder of Audos, a platform empowering people to start...2025-07-2441 min
The AI DownloadSlack’s CMO on AI Agents and the Future of WorkWhat if your next teammate was AI?Slack’s CMO Ryan Gavin joins Shira Lazar to break down how digital agents like AgentForce are already changing how we work. From boosting productivity to protecting privacy, this episode explores how AI is moving from hype to hands-on—and why that matters now more than ever.👉 Special Thanks to Our SponsorsSpecial thanks to our sponsor PRophet – AI comms tech tools and services custom built for marketing and communication leaders looking to replace guessing with knowing. Learn more at prprophet...2025-07-1729 min
The AI DownloadArtists Over Algorithms: Jaeson Ma on the AI-Powered Future of MusicThe music industry is broken—and Jaeson Ma is here to fix it. On this episode of The AI Download, Shira Lazar sits down with the co-founder and CEO of OpenWav, a platform reimagining how independent artists make money, build superfans, and own their creativity.👉Special Thanks to Hivelighter for sponsoring this series  —Dive deeper, scroll less. The AI-powered tool that supercharges your reading and research with personalized insights. For more go to: https://www.hivelighter.comCo-Founder by Wyclef Jean and shaped by Jaeson's own journey as a media...2025-07-0841 min
The AI DownloadAI Wins Copyright Battle, Replaces Workers — and Sparks a Donkeycorn RevolutionFrom a precedent-setting copyright smackdown to Salesforce quietly replacing humans with code, this week’s AI headlines feel less “pro-tech utopia” and more “please grab your emotional support water bottle.” Host Shira Lazar breaks down the five biggest stories—plus one bonus nightmare—in her signature no-BS, heavy-sarcasm style.🎙 This episode is sponsored by: HiveLighter — Smart summaries. Real insights. More doing, less scrolling. Find your brain a new hobby at HiveLighter.ai.This week on The AI Download: Headlines🔹 Anthropic Scores a Copyright Win—But the Billions-Dollar Han...2025-07-0115 minThe AI DownloadHow AI Is Fueling Protest Disinformation — And What You Can Do About It Disinformation is evolving—and AI is helping it spread. Shira Lazar sits down with Wired’s David Gilbert to unpack how fake news, AI-generated chaos, and collapsing trust online are reshaping journalism, politics, and public perception.🎙 This episode is Sponsored by:  HiveLighter — Smart summaries. Real insights. More doing, less scrolling.This week on The AI Download, Shira Lazar is joined by David Gilbert, senior reporter at Wired, for an eye-opening conversation on the alarming intersection of AI, misinformation, and modern media. From LA protest hoaxes to viral AI slop on soci...2025-06-2038 minThe AI DownloadMidjourney Made $300M, Disney’s Fuming, and AI Pets Are TV Stars Now: What Is Going On?!From Disney’s billion-dollar copyright battle to therapy chatbots going dangerously off-script, this week’s AI headlines are as surreal as they are urgent. Host Shira Lazar breaks down the wildest stories dominating the AI conversation—plus a new genre that might just save us all: AI pet soap operas.🎙 This episode is Sponsored by: PRophet Human Led. AI Fed.  HiveLighter — Smart summaries. Real insights. More doing, less scrolling.This week on The AI Download: Headlines, Shira Lazar takes you on a no-BS tour through the top five AI stories ligh...2025-06-1714 minThe AI DownloadWhat Just Happened in AI? Find Out Now!Shira Lazar spotlights the week’s biggest AI stories—from classrooms and ad agencies to mental health clinics—exploring how artificial intelligence is quietly reshaping how we learn, think, and create.This episode is sponsored by PRophet Human Led. AI Fed. And  HiveLighter — Smart summaries. Real insights. More doing, less scrolling.This week on The AI Download: Headlines, Shira examines the growing tension between AI’s promise and its psychological toll. From professors praising new AI tools in the classroom to creatives warning of a thinking crisis, it’s clear: the ag...2025-06-1221 min
The AI DownloadInside Coca-Cola’s Viral AI Ad: Can Machines Create Culture?Eric W. Shamlin breaks down how AI is transforming everything from high-budget ad campaigns to human connection—blurring the lines between innovation, emotion, and employment.This episode is sponsored by PRophet Human Led. AI Fed. And  HiveLighter — Smart summaries. Real insights. More doing, less scrolling.This week on The AI Download, Shira Lazar is joined by Eric W. Shamlin, CEO of AI-native studio Secret Level, to unpack the next wave of human-AI collaboration in media and marketing. With decades of experience across major creative agencies and global brands, Shamlin brings a sharp...2025-06-0541 min
The AI DownloadGoogle’s AI Power Grab, the Side Hustle Illusion, and the Gender Gap WideningFrom eerily realistic video tools to AI-powered shopping and smart glasses saving lives—Google’s latest AI reveals are changing everything. ZDNet’s Sabrina Ortiz joins Shira Lazar on The AI Download to break it all down and share her tips for staying human in an AI-powered world.This episode is sponsored by HiveLighter.  Smart summaries. Real insights. More doing, less scrolling.This week on The AI Download, Shira Lazar is joined by Sabrina Ortiz, Senior AI Editor at ZDNet, to break down the biggest AI reveals from Google I/O 2025—i...2025-05-3035 min
The AI DownloadAgents of the Future: David Yang on the Rise of AI Employees and the Business Revolution AheadAre AI agents here to steal your job—or save your business? Newo.ai founder David Yang joins Shira Lazar to break down the next big shift in artificial intelligence and what it means for entrepreneurs, employees, and society. This episode is sponsored by HiveLighter. Smart summaries. Real insights. More doing, less scrolling.On this episode of The AI Download, Shira Lazar dives into 2025’s buzziest AI trend: AI agents—or as today’s guest calls them, “AI employees.” Visionary entrepreneur and founder of Newo.ai, Dr. David Yang, joins the sho...2025-05-2347 min
The AI DownloadMake AI Films like a Pro with Paige Piskin's Top TipsHow Paige Piskin’s AR designs captivated 300 billion views and what’s next for the future of augmented reality and AI-driven storytelling. This episode is sponsored by HiveLighter. https://www.hivelighter.ai/ On this episode of The AI Download, Shira Lazar welcomes renowned XR and VFX artist Paige Piskin. With over 300 billion views and 1.3 billion shares on her AR designs, Paige has redefined what it means to create immersive digital experiences. Shira and Paige dive deep into the evolution of AR, the ethical implications of AI in digital art, and how br...2025-05-1654 min
The AI DownloadPR vs. the Machines: Aaron Kwittken on AI’s Role in Trust, Crisis & Comms Culture Can AI pitch better than a publicist? In this episode, we find out.This episode is sponsored by Hivelighter.On this episode of The AI Download, Shira Lazar is joined by PR innovator and CEO of PRophet.ai, Aaron Kwittken, for a high-energy conversation that pulls no punches. From industry disruption to ethical meltdowns at Meta, Kwittken shares his unfiltered take on how AI is transforming public relations, media trust, and the future of influence.He also breaks down why marketers must balance pathological optimism with r...2025-05-0159 min
The AI DownloadAI, Dating, and the Tech Intimacy Scale: Cathy Hackl on the Human FutureCan AI help us feel more, not less?This episode is sponsored byHivelighter.On this episode of The AI Download, Shira Lazar is joined by tech futurist and “Godmother of the Metaverse” Cathy Hackl for a refreshingly real conversation about the emotional and ethical layers of artificial intelligence. From dating experiments at TED to climate-saving snow leopard alerts, Hackl reveals how AI is already shaping our most personal and planetary decisions.They unpack everything from automation disasters in customer service to the emerging wave of multimodal AI, and why the s...2025-04-2556 min
The AI DownloadThe Future of Film Is Ethical AI: Don Allen on Human-Centered Innovation & Robot RightsWhat if the future of filmmaking wasn’t just AI-powered—but artist-first?This episode is sponsored by Hivelighter.What if the future of filmmaking wasn’t just AI-powered—but artist-first?On this week’s AI Download, Shira Lazar sits down with futurist and creative technologist Don Allen III, Creative AI Pipeline Director at Asteria, one of the first ethical AI film studios. From robot rights and a new religion to clean data models, they explore how creators and studios can embrace AI without sacrificing artistic integrity—or jobs?This epis...2025-04-171h 04
The AI DownloadFuture-Proofing Creativity, Careers & Dating? (with Taryn Southern)From Tinder’s AI love assistant to the copyright chaos of generative content, this episode of The AI Download dives into how artificial intelligence is reshaping our personal and professional lives. Creative AI technologist Taryn Southern joins Shira Lazar for a deeply human look at how AI is transforming creativity, careers, and connection.This episode is sponsored by Hivelighter.In this episode, Shira Lazar is joined by filmmaker, technologist, and digital storyteller Taryn Southern to explore the rapidly changing world of AI and its emotional, ethical, and professional implications. From Tinder’s new AI dating feat...2025-04-101h 04
The AI DownloadAI Just Took Your Order—And Your Job? (feat. Nate Jones)From Nvidia’s robot revolution to AI-powered dating profiles and fast food drive-thrus run by bots—AI is taking over. But what does that mean for our jobs, love lives, and ethics?This episode is sponsored by Hivelighter.In this jam-packed conversation, Shira Lazar is joined by producer Nadia G. and AI educator Nate Jones to break down the biggest AI headlines and what they really mean. From the Vatican weighing in on ethics to California’s bold new AI regulation roadmap, the trio explores how AI is shaking up industries and re...2025-03-2741 minThe AI DownloadThe AI Download TrailerDecode AI, Stay Human with Shira Lazar: Smart AI News, Zero HypeShira Lazar, an Emmy-nominated host and digital trailblazer, has been at the forefront of social media and technology for over two decades. As the founder and CEO of What’s Trending, she’s built a career on breaking down the biggest shifts in digital culture. Now, she’s tackling the AI revolution—what’s real, what’s hype, and what it all means for you.Welcome to The AI Download—your go-to source for AI news with a human touch.Each week, Shi...2025-02-2601 min
LaunchPod | Product Management PodcastPerfect is not the answer with Shira GershoniToday, our guest is Shira Gershoni, seasoned product management executive, with 15 years of experience in eCommerce and SaaS product development across North America and Europe. Shira started her career in web development and later transitioned to technical product management while at Eternity-IT, followed by leadership positions at NeoGames, Soluto, and Asurion.
On today’s episode, Jennifer talks to LogRocket’s CEO and Head of Product, Matt Arbesfeld, about the significance of focusing on creating omnichannel experiences, why using AI enhances user experiences and making data-driven decisions, and how a culture of iteration in product is more impactful than...2024-08-1326 min
Her Reading Life Podcast: Read Life-changing Books, Write Life-changing StoriesThanksgiving Letter for You With All My Love, ShiraFriends, here is a little Thanksgiving gift for you. I hope this blesses and inspires you!!
All my love,
Shira
Moriyah's podcast Faith, Writing, and Coffee Chats: https://open.spotify.com/episode/3UY1jEtgyXyN1wZAfX7leS?si=f290d99f7920493e
Subscribe to the podcast now and never miss an episode that speaks to the heart and soul of bibliophiles and believers alike.📚🎧 #BookLovers #FutureBooks #WritingInspiration #ReadersDesires #PodcastDiscussion
Were you blessed by today's episode?
I would...2023-11-2317 min
Hot Girl Diaries29. How to Have a Hot Girl Summer (Shira & Ruth's Version)Welcome back to the Hot Girl Diaries podcast! You are officially in the hot girl club... love that for us.
This week, Shira is joined by an irl bestie, Ruth!
We discuss:
- What Hot Girl Summer means to us
- Glowing up for summer (physically and mentally)
- How to achieve your HGS goals
- How to have a HGS for the single baddies
- How to have a HGS for the cuffed cuties
- Creating a plot line for your summer (with room for deviation)
- And more fun bits & bobs
Find me on socials ⬇️
https://www.tiktok.com...2022-06-0939 min
The How to ABA Podcast7 ABA Strategies We Use (Or Don't Use!) in Our Homes with Shira and ShaynaToday, we’re going to be talking about ABA principles that we use in our homes. In addition to being professionals, we’re also moms. It’s so interesting how much we can learn from our kids and how they help us to become better BCBAs. Non-contingent reinforcement works really well with kids, letting them know that not everything in the household needs to be earned. Scheduling, predictability, and expectations are key. Laying down the family ground rules and consistently reinforcing them goes a long way. If your follow-through isn’t consistent, it creates an environment of intermit...2022-01-1834 min
The Self Love Experience with Shira Nicole SmithSeason 2 Trailer: The Self Love Experience w/ ShiraWelcome to the new season of The Self Love Experience Podcast with Shira. A female empowerment self love podcast for self development and for personal growth. The Self Love Experience with Shira is now in its 2nd Season. Subscribe to the podcast so you can learn to cultivate self love, strengthen your mindset, and make a shift to a more abundant way of life with a group of like minded, glowing and growing women.
Check out the Self Love Experience community at https://www.shiranicolesmith.com. Sign up to receive exclusive tips, tools, and techniques to live a more fulfilled...2022-01-1100 minThe How to ABA PodcastBiggest Failures and Successes as a BCBA with Shira and ShaynaIn the How To ABA community, we’re always looking for ways to support each other. We decided to take some time to share some of our biggest failures to help others learn from our mistakes and perhaps do things differently. Shayna shares that one of her first-ever clients didn’t flourish under her leadership because she felt she had neglected one of his biggest interests. It was a missed opportunity to build up his motivation and today, she would have approached the situation from a different angle. Shira learned from a particular case that aligning with parents is more...2021-11-1619 minThe How to ABA PodcastStaff Training with Shira and ShaynaStaff training is an important part of our jobs. Whether you’re with supervisees, RBTs, or teachers, knowing your audience and having realistic expectations going into the training makes all the difference. Don’t assume that your audience knows as much as you do about the topic you’re presenting on and always start with what they understand. Set easy, attainable goals and consider using breakout groups to make things interactive. Adding video is another great way to mix things up and keep people engaged.Having your trainees walk away with handouts and visuals helps make things concre...2021-11-0915 minThe How to ABA Podcast5 Daily Habits with Shira and ShaynaWe received such amazing feedback on our burnout episode that we decided to do a follow-up based on our top five daily habits. Simple things like waking up early or carving out five to ten quiet minutes each day to yourself can make a huge difference in your day. Activities like exercise, enjoying dinner with family, and a daily gratitude practice are non-negotiables for us. Schedules and to-do lists also help us effectively move through the day and we each do them a bit differently. There’s no one way to create daily habits, as each of us...2021-10-1919 minThe How to ABA PodcastBook Recommendations with Shira and ShaynaWe’ve read so many books throughout our careers that we’d love to share with our audience. Below is a shortlist of recommended reading within this episode that can help you become a better BCBA. We’d also love to know what’s on your bookshelf, so make sure to connect with us and share!— Behavioral Intervention for Young Children with Autism (Catherine Maurice, Gina Green, et al.) — A Work in Progress (Ron Leaf) — Early Start Denver Model (Sally J. Rogers and Geraldine Dawson) — The Behavior Code (Jessica Minahan and Nancy Rappaport, MD)  — Beyond Behavi...2021-09-2113 minThe How to ABA PodcastAbout Us: Shira KarpelWe’re back, and we are highlighting How to ABA’s other half, Shira. Shira is sharing what brought her to the field of ABA and the journey of creating How to ABA, as well as advice for fresh BCBA’s.I (Shira) started off on a not so straight path in my career. I was very interested in working with kids and early interventions, but the options out there just weren't for me. After leaving a physical therapy program, I began a master’s in Special Education and became a teacher. After so many experiences with hard-to...2021-06-2925 min
The Self Love Experience with Shira Nicole Smith5 Reasons To Make Self Love Your Best LovePeople often say that Self Love is The Best Love. That sounds good and all but why is Self Love the Best Love. Shira Nicole Smith dives into this subject in today's episode leaving you with 5 Reasons Why Your Own Self Loe is Truly Your Best Love.
Shira also shares some Complimentary Self Love Items that helps her make Self Love an essential part of her life daily and now offer these items to you as a gift so you may have some tools in your self love toolbox to equip you as we take this Self Love Journey together...2021-02-2025 min
Ha'Iggeret ~ The MessageEp. 16 // Beshalach ... Shabbat Shira!!!This week’s parsha is Beshalach, and the Shabbat we read this parsha is known as “Shabbat Shira,” or the Shabbat of Song. (As you may have realized, my name is Shira, and this is Shabbat Shira! “Shabbat of Song” referring to Shirat HaYam, the Song at the Sea during Kriyat Yam Suf, the splitting of the Sea of Reeds or the Red Sea. I studied music in college, and continue to be a fan / maker of music… you get it)
I totally tend to speak in extremes, but (for many reasons besides the fact that this is Shabbat S...2021-01-2906 min
You Can Handle Anything with Shira GuraHow to be mentally prepared to be an organ donorBy looking at the title of this episode, you may be quite surprised by the topic. But, I encourage you to tune in as I have two powerful stories for you regarding getting CLEAR in order to avoid getting STUCK that you don't want to miss! Shira Gura is an award-winning author and authority on emotional health and well-being with over two decades of experience in the wellness field. Her background as an occupational therapist, yoga instructor, and mindfulness teacher led her to create two ground-breaking self-help tools, The unSTUCK Method® and The CLEAR Way®. Sh...2020-12-0723 min
Somebody Do SomethingHappy Birthday Philly Shira!On Episode 8, we celebrate! Philly Shira invites her Mom for an interview style conversation because well, she wouldn't be here without her. We have a very candid and intimate conversation centered around motherhood, her experiences and fun stories about our family. Happy 26th Birthday Philly Shira!
Lastly, pls Follow SDS on the socials thx~
IG: @somebodydosomething_
Twitter: @SDSpods
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Support this podcast: https://podcasters.spotify.com/pod/show/somebodydosomething/support2020-11-1456 min
Counter Programming with Shira & ArielleKenny Lonergan's "You Can Count on Me" & Combinatorics w/ Ari MoskowitzHey, Counties!This is a *special circumstance episode.* Shira & Arielle didn't have an internet connection for most of the week due to tropical storm Isaias and therefore put together a different kind of episode. Enjoy!Each episode of Counter Programming will focus on a "counter" of some sort. Today, we review the film "You Can Count on Me" and listen in on an interview between Shira and her brother, Ari, who studied combinatorics in college.Thank you to Ashlee for lending your voice for this section of the episode! You2020-08-1228 min
Counter Programming with Shira & ArielleStep Counters AKA PedometersHey, Counties!How’s that isolation going? We hope you’re healthy and safe. Reach out and tell us what's up!As always, each episode of Counter Programming will focus on a "counter" of some sort. Today, we learn about step counters, also known as pedometers.Thank you to Jerome Silberman (David) for lending your voice for the intro section of the episode! You can do the same. Record a voice note saying, "Hi, i'm (your name), and you're listening to Counter Programming with Shira & Arielle." Then send it to u...2020-05-1332 min
Counter Programming with Shira & ArielleCount Dracula Vs. Count Von CountHey, Counties!How’s that isolation going? We hope you’re healthy and safe. Welcome to the first non countertop episode of Counter Programming with Shira and Arielle. As always, each episode of Counter Programming will focus on a "counter" of some sort. In this episode, we make a hard pivot from home interior. Today, we learn about Count Dracula and Count Von Count.Thank you to Rabbi Matt Dreffin for lending his voice in our intro! You can do the same. Record a voice note saying, "Hi, i'm (your name), and y...2020-05-0629 min
Counter Programming with Shira & ArielleCountertops: Would You Dine on Wood?Hey, Counties!How’s that isolation going? We hope you’re healthy and safe. Welcome to episode 4 of Counter Programming with Shira & Arielle. Last week, we learned about GRANITE. Make sure to listen in so you can find out why we call granite "the countertop of the people."As always, each episode of Counter Programming will focus on a counter of some sort. In this episode, we're continuing our series on counter*tops.* Today, we ask, "would you dine on wood?" This is the last episode in our countertop series.Thank you to Miri...2020-04-2923 min
Counter Programming with Shira & ArielleCountertops: Don't Take Granite for GrantedHey, Counties!How’s that isolation going? We hope you’re healthy and safe. Welcome to episode 3 of Counter Programming with Shira & Arielle. Last week, we learned about STEEL. Make sure to listen in so you can find out why it stole our hearts 2020-04-2224 min
Counter Programming with Shira & ArielleCountertops: Steel Has Stolen Our HeartsHey, Counties!How’s that isolation going? We hope you’re healthy and safe. Welcome to episode 2 of Counter Programming with Shira & Arielle. Last week, we learned about marble. Make sure to listen in so you can find out why marble just isn't cutting it.As always, each episode of Counter Programming will focus on a counter of some sort. In this episode, we're continuing our series on counter*tops.* Today, we steal your attention over to STEEL countertops.You can reach us by email to tell us how YOU feel...2020-04-1524 min
Counter Programming with Shira & ArielleIntro: Welcome to Counter Programming with Shira & ArielleWelcome to Counter Programming with Shira & Arielle!In this intro episode, meet Arielle and Shira, long-time friends who are embarking on a fun project during the time of Corona. The duo are offering Counter Programming to all of the hubbub surrounding COVID-19 in the form of episodes about counters. What kind of counters, you may ask?Well: - Counter tops (marble, granite, steel) - Counter culture - Counters of calories, time...etc2020-04-0208 min
SaaS InsiderNaomi Assaraf on Growing Your Business By Knowing Your CustomerHow to target and engage prospective customers? What message does your company need in order to appeal to both small businesses and enterprises? How to grow your company through content and social media marketing? About Naomi Assaraf -Naomi Assaraf is co-founder and Chief Marketing Officer of cloudHQ, a profitable tech startup that makes Gmail productivity tools for clients like Uber, Autodesk, and CapitalOne. In the past two years at cloudHQ, she increased user acquisition by a factor of seven. -Assaraf specificializes in growth and is especially passionate about the process of growing startups to their pro...2018-01-1048 minSaaS InsiderFerdinand Goetzen on Growth Marketing and ExperimentationWhat is growth marketing? How can you meet KPIs without compromising product quality or customer experience? What is the difference between performance marketing and experimentation? How to make the most out of your experimentation? About Ferdinand Goetzen Ferdinand Goetzen is the head of growth at Recruitee, which provides companies with an all in one tool for managing and streamlining their entire recruitment process. It is one of the fastest growing SaaS startups in the Netherlands and has the goal of expanding to the entire European continent. Ferdinand has been working in various forms of marketing an...2018-01-0249 minSaaS InsiderWhitney Sales on Growing and Selling in New MarketsHow do you identify your target market? What tools should you be using to attract them? How to introduce a novel product in an established market? What relationships should you be making and questions should you be asking to effectively land and expand your customer base? About Whitney Sales Whitney Sales is a business leader, venture capitalist, and the founder of Sales Method, a consultancy that helps startups grow by identifying their target markets, establishing strong sales teams, and launching their product quickly and successfully. Sales is a fitting surname for Whitney, who has over 10 ye...2017-12-2646 minSaaS InsiderSteve Tornello on Creative Marketing and AdvertisingHow do you develop a winning idea? What is the secret to making a profound impact on your customers? How to balance quantifiable data with creativity in order to predict client reaction and satisfaction? In this week’s episode of Insider SaaS, Steve Tornello shares his experiences in creative problem solving with host Shira Abel. About Steve Tornello Steve Tornello is an award winning creative director and writer who currently works at Sales Force as Director of Integrated Marketing, where he creates and relays meaningful messages through all aspects of marketing and advertising. His extensive bac...2017-12-2048 minSaaS InsiderJoshua Ho on Increasing Revenue with Referral MarketingWhat is operational and customer debt? What are some challenges of going from a freemium to a paid subscription offering? How to manage your team and make sure they concentrate on the right things? Joshua Ho shares his successes and failures with the host Shira Abel in building a software company. About Joshua Ho Joshua Ho is the founder of Referral Rock where he leads the product and marketing teams. By his own admission, it is an odd combination of responsibilities but makes use of his primary skillsets as well as providing a vision for the b...2017-12-1247 minSaaS InsiderAndre Yee on ABM and How the Buyer Behavior Has ChangedWhat is Account Based Marketing and is it right for you? How to implement lead scoring and how is it going to change going forward? How has the buyer behavior changed over the past 10 years? Andre Yee shares some great insight with the host Shira Abel on ABM, content marketing, and B2B selling. About Andre Yee Andre Yee is the CEO of Triblio, a leading ABM platform company. Prior to Triblio, Andre was the SVP Products at Eloqua, where he played a critical role in the emergence of marketing automation platforms. He is applying his s...2017-12-0547 minSaaS InsiderCarlyn Manly on Marketing for SaaS and ABMWhere to start with your marketing? How to build a marketing department with one person? Why having a process for everything can save you from getting overwhelmed? Carlyn Manly talks to the host Shira Abel about Account Based Marketing and staying on top of your game. About Carlyn Manly Carlyn Manly is the Head of Marketing at Folloze, the leading ABM Engagement platform. She holds 20 years of marketing experience. She is a focused, strategic, high energy CMO who helps bring fast growing startups to the next level. She has repeatedly taken companies, from post Series A w...2017-11-2850 minSaaS Insider086: Geva Perry on Helping SaaS Companies Focus and SucceedHow can you get companies to focus on one thing? What are some misconceptions in SaaS B2B world? Geva Perry talks to the host Shira Abel about the importance of concentrating on your target market, timing, marketing, and more in this week's episode of SaaS Insider. About Geva Perry • Geva is an advisor and board member at B2B startups. He specializes in strategy and marketing and has worked with many leading SaaS and cloud companies. The companies he has worked with include Heroku (acquired by Salesforce), Twilio (went public this year), New Relic (went pub...2017-11-2146 minSaaS Insider085: Tal Tsfany on Customer Success in the Subscription EconomyHow can you ensure customer success? Can you re-engage a customer? Should you resign a customer and how do you know if the relationship is not working? Tal Tsfany shares with the host Shira Abel the main concepts for good customer enablement and making sure your business is growing. About Tal Tsfany • Tal Tsfany is an entrepreneur, investor and a business executive with extensive experience in the technology world. He is currently the VP of CS at Mulesoft and formerly the Chief Customer Officer of Base CRM. Prior to Base, Tal served as a VP in Amdo...2017-11-1445 minSaaS Insider084: Rob Rawson on Team Management and Increasing Conversion RatesWhat are the benefits of working with a remote team from all over the world? How do you build trust in your prospects? How can you increase your conversion rate by forcing people to go to the next step? Robert Rawson talks to the host Shira Abel in this week's episode of SaaS Insider about running a software company, motivating the team, building trust and converting leads. About Rob Rawson • Rob Rawson is a former medical doctor turned Entrepreneur. He has started several successful and failed businesses ventures. Now he is the founder and CEO for the...2017-11-0746 min
SaaS Insider083: Ian Cleary on Social Media, Content, and Time ManagementHow to manage your time as an entrepreneur? How can you send customers to your site by providing value? What kind of content should you be sharing? Ian Cleary from RazorSocial shares his tips with the host Shira Abel on getting the most out of your day, your content, and your business. About Ian Cleary • Ian Cleary is the founder of RazorSocial which was listed as one of the top 10 marketing blogs globally by INC in 2016. He has a deep knowledge of social media, content marketing and technology and is considered one of the top marketing in...2017-10-3144 min
SaaS Insider082: Aaron “Air” Ross on Outbound Sales Made PossibleWhy there is a gap between early stage adopters and mainstream customers? How can you succeed in outbound sales? What to do if you have a small team to accomplish everything? Aaron “Air” Ross shares with the host Shira Abel his tips for getting the most out of your outside sales. About • Aaron “Air” Ross is the internationally best-selling author of Predictable Revenue (called “The Sales Bible of Silicon Valley”) and From Impossible To Inevitable. He created the outbound sales methodology that almost doubled Salesforce.com’s growth. He founded Predictable Revenue: The Outbound Success Company, and his team spe...2017-10-2453 min
SaaS Insider081: Ben Childs on Where to Begin With Your SEO StrategyWhat should your business consider when it comes to SEO? How does PPC work in the B2B SaaS world? What are the most critical things you should know about PPC? Ben Childs, the founder of Digital Reach, talks to the host Shira Abel about Search Engine Optimization, PPC, and the type of content you should concentrate on for your business. About Ben Childs Ben Childs is the founder of Digital Reach Agency. He started it in 2011 by getting a handheld phone from RadioShack, plugging a MagicJack into his computer, and calling people asking to do...2017-10-1744 min
SaaS Insider080: Josh Haynam on Affiliate Marketing And Growing a SaaS BusinessWhat’s the process for finding and reaching out to affiliates? How can content marketing help you grow your business? Why you should use quizzes as a part of your strategy? Josh Haynam talk to the host Shira Abel about how he grew his SaaS business and what he did to jump start it when it wasn’t moving forward. About Josh Haynam Josh Haynam is the co-founder of Interact Quiz Builder, a tool used by more than 30,000 businesses including The American Red Cross, Home Depot, and Forbes. He's probably seen more quizzes than any other huma...2017-10-1040 min
SaaS Insider079: Tukan Das on Finding Prospects Based on IntentAre you building your new product too soon? Why take risks when you're meeting the revenue goals and everything seems to be going great? What is the difference between demographic, psychographic, and firmographic data? Tukan Das, the Co-Founder of LeadSift, talks to the host Shira Abel in this episode of SaaS Insider about mining unstructured data to find the signals of intent. About • Tapajyoti Das (Tukan) is the co-founder of LeadSift, a platform to identify actionable business opportunities from social media. • At LeadSift, he is the hacker, hustler and the dreamer where he is working with...2017-10-0343 min
SaaS Insider078: Dimitar Stanimiroff on Helping Sales People Make Data-Driven DecisionsHave you been doing sales wrong all along? Why basing sales on data and not just intuition is important? What are the challenges when working with different countries? How to get your sales team work as one unit? Dimitar Stanimiroff talks to the host Shira Abel about pushing sales teams into using a new methodology in this week’s episode of SaaS Insider. About Dimitar Stanimiroff • Dimitar is the founder and CEO of Heresy - a workflow and analytics platform that helps salespeople make data-driven decisions and allows sales teams to always stay in sync. • Before...2017-09-2644 min
SaaS Insider077: Max Pecherskyy On Joining a Startup AcceleratorHow do you make sure you’re not wasting your time in an accelerator? What are some “growth hacks” your startup can use in the early stage? How to figure out your customer segment? Max Pecherskyy, the Co-Founder of PromoRepublic, shares his experience with the host Shira Abel on raising funds through multiple accelerators and working through multiple challenges to start an international business. About Max Pecherskyy • Max is a passionate SaaS entrepreneur whose mission is to connect professionals, SaaS companies, and startup hubs to help them form long-term relationships and sustainable win-win partnerships. Max splits his time...2017-09-1945 minSaaS Insider076: Cristina Vetere-Saunders on Marketing Operations For B2BHow large should your company be before you start thinking about hiring a marketing operations person? What KPIs should your SaaS marketing team have? Cristina Vetere-Saunders, the Co-Founder of CS2 Marketing, talks to the host Shira Abel about what a B2B company needs to succeed at marketing their own business. About Crissy Vetere-Saunders • Crissy Vetere-Saunders is the Co-Founder of CS2 Marketing, a B2B marketing agency based out of San Francisco, CA. Before starting CS2, Crissy started her career managing marketing operations at Marketo, managed Global Marketing Operations at Jive Software, and and ran revenue op...2017-09-1259 minSaaS Insider075: Adam Stein on Product Marketing And Satisfying Your Sales TeamHow can you run a marketing department with 2 people and satisfy a sales team of 50? What are the 3 marketing categories you should know about? What goes into a Competitive Battlecard? In this week’s episode of SaaS Insider, Adam Stein, the founder of APS Marketing, and the host Shira Abel discuss product marketing, solving problems for customers, and getting a sales team to buy in. About Adam Stein • APS Marketing and Adam’s marketing leadership of more than 20 years both center on building underlying differentiated product messaging strategy, hands-on writing, and program development. These three ingredients scale...2017-09-0549 minSaaS Insider074: Elie Khoury of Woopra on Freemium, Data, and Starting a SaaS BusinessHow can freemium be beneficial to your SaaS business? What is the best way to figure out pricing? Which size of business should you be selling to? Elie Khoury, the CEO of Woopra, talks to Shira Abel about starting his business in Lebanon and moving it to Silicon Valley, his challenges and successes along the way. About Elie Khoury • Elie Khoury is the co-founder and CEO of Woopra. An engineer by trade, CEO by profession, Elie built Woopra under the belief that data made accessible to everyone in the organization would empower all employees to make be...2017-08-2944 minSaaS Insider073: Kurt Shaver on Social Selling and Leveraging ContentShould salespeople blog and create their own content? How to leverage video to improve sales? What are some different types of content that you could be sharing? Kurt Shaver, the Chief Sales Officer (CSO) of Vengreso, talks to Shira Abel about social selling done right and where to begin. About Kurt Shaver • Kurt Shaver is the CSO at Vengreso, a Digital Sales Transformation company. As a former sales rep and VP of Sales, Kurt knows what it takes to reach B2B decision makers. • He is the creator of the Social Selling Boot Camp and has...2017-08-2242 minSaaS Insider072: Dave Ewart of Oracle on Driving Innovation at an EnterpriseHow do you make a transition from a job at a startup to an enterprise? How to help sales and marketing departments work together towards one common goal? Can you get sales fight for MQLs? Where do you start when trying to sell to an enterprise? Dave Ewart, the Head of Digital Marketing at Oracle, shares with Shira Abel his experience of working for an enterprise, developing a collaborative workspace, and driving innovation. About Dave Ewart • Hailing from the 50th state, Dave is a SaaS Tech Marketer with few known predators but highly allergic to: poor cu...2017-08-1545 minSaaS Insider071: David Cancel on Enforcing Culture and Setting People up For SuccessHow do you enforce culture and set people up for success? How can you choose the right people to join your team? Can you make sure you have diversity? Shira Abel talks to David Cancel about having five successful exits, company culture, and the importance of building a startup around your customer. About David Cancel • David Cancel is a serial entrepreneur, podcast host (Seeking Wisdom) and angel investor/advisor. • He is best known for creating hyper-growth products and product teams at companies such as Drift, HubSpot, Performable, Ghostery and Compete. David has been featured by medi...2017-08-0847 minSaaS Insider070: Anders HärĂ©n on UX, Gamification and a Customer JourneyWhy you should have an even distribution of UX professionals and developers on your team? How do you fail before you write code? Shira Abel and Anders HärĂ©n talk about data, gamification, building an ideal customer persona for your business and much more. About Anders HärĂ©n • Anders HärĂ©n is the CTO of Leeroy – a Swedish retail tech startup that has been around for 8 years. • Previously Anders was the CTO at MittMedia – Sweden’s largest publisher of local news (28 regional newspapers, 22 free newspapers, 50+ sites and 50+ native apps) where he played an active and st...2017-08-0143 minSaaS Insider069: Elizabeth Harr on Strategy, Growth, And Building a Marketing SystemWhat is at the very foundation of any brand? What is a marketing system? Where does research come into play? Shira Abel and Elizabeth Harr talk about strategy, A/B testing, branding for professional service firms and more. About Elizabeth Harr • Liz is an accomplished entrepreneur and experienced executive specializing in brand management for successful business growth. • Prior to joining Hinge, Liz co-founded a Microsoft solutions provider company and grew it into a thriving organization that became known for its expertise in Microsoft customer relationship management. • She has worked with clients in the for-profit, non-profi...2017-07-2545 minSaaS Insider068: Venkat Nagaswamy on Lifelong Learning and Account Based MarketingHow does learning affect the kind of leader you are? What is the most important skill you need to have to efficiently learn? What is Account-Based Marketing? The host Shira Abel and Venkat Nagaswamy share their thoughts on learning, ABM, and converting leads into customers. About Venkat Nagaswamy • As co-founder and CEO of MarianaIQ, Venkat Nagaswamy brings a long and diverse background in high technology to bear on applying artificial intelligence and Deep Learning to help marketers make account-based marketing (ABM) an at-scale reality. • "Big Kat," as he was nicknamed by friends and colleagues, has led...2017-07-1842 minSaaS Insider067: G Leavitt on Five Biggest Reasons Marketing Departments FailWhy do marketing departments fail? What should your plan consist of? Where to start when evaluating a campaign? Shira Able and G Leavitt get into a discussion about effective marketing, building a successful company, the truth about direct mail and more. About G Leavitt • Gaydon Leavitt (or “G” as he is called), a marketing scientist, has helped over 1,000 businesses with their marketing strategy and execution in nearly 200 industries. G is devoted to helping organizations build marketing departments that produce profitable growth. • The models and software that G has developed are unprecedented for small business. They produce...2017-07-1151 minSaaS Insider066: Oren Goldschmidt on Innovation as a Product for EnterprisesIs it possible to get customers before you have a product? How do you bring large corporations together and at the same time create new products in a startup like environment? Shira Abel discusses innovation and working with enterprises with Oren Goldschmidt, the President of Pivotus Ventures. About Oren Goldschmidt • Oren is a visionary technologist and innovation expert with twenty years' experience building technology companies and developing models for corporate innovation. • He is President of Pivotus Ventures, a corporate innovation organization in the Bay Area. Pivotus brings financial institutions from different geographies together to create tech...2017-07-0442 minSaaS Insider065: Peep Laja at CXL on Increasing Your Website’s ConversionHow do you increase conversion? How do you create an experimentation program? What are the most important aspects of building a site? Shira Abel discusses web design, copy, and research with a champion of conversion optimization and testing Peep Laja. About Peep Laja • Peep Laja is the Founder and Principal of CXL. He is from Estonia, but lives in Austin, TX (still spends summers in Europe to escape the Texas heat). • He’s an entrepreneur and a conversion optimization champion. He’s passionate about driving change and growth through digital optimization. • He was voted as #1 most...2017-06-2747 minSaaS Insider064: Eileen Carey at Glassbreakers on Building an Enterprise GradeIs your company enterprise-ready? How do you define customer success when creating a product that doesn’t exist on the market? Why is it important to have mentorship programs? Today Shira Abel sits down with Eileen Carey to talk about becoming a global company, diversity and inclusion as a macroeconomic strategy, and the importance of choosing the right partners. About Eileen Carey • Eileen Carey is the ÂFounder & CEO of Glassbreakers, a diversity and inclusion enterprise software company. Eileen has spent the majority of her career in corporate communications and public relations. • She was previously at Citigro...2017-06-2045 minSaaS Insider063: Emily Triplett Lentz on Making Content a Part of Your Business StrategyHow to decide what type of content to produce for your SaaS business? Should you do it at all? What is a great way to find out more about your customer and how they feel about your company? How long before you see the results from your blog? Shira Abel chats with Emily Triplett Lentz about customer success, quality content, and how Help Scout built their blog to grow their business. About Emily Triplett Lentz • Emily Triplett Lentz is the Blog Editor and a content strategist at Help Scout, which makes customer support and email management so...2017-06-1348 minSaaS Insider062: Marylou Tyler on Zero Cold Calling Outbound SalesHow to warm up the chill of cold conversations with your prospects? What phone habits increase your chances of booking the first meeting? Where do metrics come into play? Today Shira Abel and Marylou Tyler discuss the book Predictable Prospecting, cold calling, the biggest mistakes at the top of the funnel, and how to use marketing in sales to your advantage.      About Marylou Tyler • Marylou Tyler is a sales process improvement expert, author, speaker, and as CEO of Strategic Pipeline, she has helped companies like Apple, Bose and UPS consistently grow revenue by increasing their sales pipelin...2017-06-0642 minSaaS Insider061: Jay Baer On The Future Of Customer Service And MarketingWhat are the biggest mistakes that SaaS companies make? What is Account Based Marketing and is it right for your SaaS business? Should Martech and Customer Service Tech expect a massive shake out? Today Shira chats with Jay Baer, the President of Convince & Convert, about investing in SaaS, the future of Martech, and what SaaS companies need to concentrate on to be successful. About Jay Baer · Digital marketing and online customer service are broken, and Jay Baer brings the repair kit. Jay has created five multi-million dollar companies, and was recently inducted into the Word of M...2017-05-3045 minSaaS Insider060: Reactional Transactional, Pekka Koskinen on Analytics and making sure you track the right thingsPekka Koskinen has started several companies. Some of those companies have been set up, and then he's set management in place and he stays on the board. Another has been sold. With Leadfeeder, he plans on going to the next level. On today's show Shira Abel talks with Pekka on analytics, how to know if you're measuring the right things, and why you should focus on your strengths (Pekka stays with the companies he starts till they get to a certain size - instead of growing it huge himself.) About Pekka Koskinen Pekka is a serial...2017-05-2345 minSaaS Insider059: Ryan O'Hara on The Art of Making Someone Like YouUsing humor in marketing is an art, and doing it well means more loyalty, word of mouth, and a higher bottom line. Ryan is a very funny guy who knows how to sell, and he's used that combo to build marketing at LeadIQ. About Ryan O'Hara Ryan O’Hara is VP of Growth and Marketing at LeadIQ. Ryan’s has been an early employee at several startups helping them with marketing and prospecting tactics. Most notably, did marketing and prospecting at Dyn, who was recently acquired Oracle Ryan specializes in branding, business development, prospecting, and...2017-05-1658 minSaaS Insider058: Brandon Redlinger from Engagio on Account Based MarketingWithout growth your company will die. Growth for an Account Based Marketing methodology is a different kettle of fish than your normal spray and pray technics though. Today's show Shira talks with Brandon about ABM, and how to be effective. About Brandon Redlinger Brandon Redlinger is the Director of Growth at Engagio, the Account Based Marketing and Sales platform that enables teams to measure account engagement and orchestrate human connections at scale. He is passionate about the intersection between tech and psychology, especially as it applies to growing businesses. He’s lead growth and demand gen te...2017-05-0952 minSaaS Insider057: Max Altschuler on Sales, Cadence, and Your Ideal Customer ProfileSales. Max Altschuler doesn't just run Saleshacker, a company that teaches people how to sell. He has conferences, a book, and a sales community. If you have sales questions, or want to learn more about how to sell - this is the episode for you. About Max Altschuler Max Altschuler is founder and CEO of Sales Hacker, the leading community for modern sales professionals. He’s the author of Hacking Sales: The Playbook for Building a High Velocity Sales Machine. A widely recognized thought leader on sales and technology, Max has been been published by...2017-05-0257 minSaaS Insider056: Mattermark on What Problem Are You Solving?How do you decide which way to go with your product? What problem are you solving? How do you rank your priorities? Shira talks with Danielle Morrill, the CEO and founder of Mattermark on brand, product, and how veering off from what Sales is telling you is always the wrong way to go. They also talk a bit about account based marketing. Danielle Morrill Danielle is CEO and Cofounder of Mattermark, and formerly led Marketing at Twilio. She is a graduate of Y Combinator, named to Forbes 30 Under 30 and is an angel investor in several companies...2017-04-2548 minSaaS Insider055: Eric Giesecke on Buying an Existing Company and Growing ItMaybe you are an executive who is looking to start your own company. Or maybe you're a bootstrapped startup and you're looking for a different kind of exit. Eric Giesecke has run a number of Search Funds - funds that look for a single company to focus on and grow. In this episode Shira talks to Eric about Search Funds, and how he found and grew Planet DDS. About Eric Giesecke Eric is the CEO of Planet DDS, responsible for operations, technology, finance, customer success.. Prior to joining the company, he co-founded District Line Partners, a...2017-04-1839 minSaaS Insider054: Ambassador on Partner and Affiliate programs, Interviewing for CulturePartner and Affiliate programs can be a brilliant way to grow your business without a huge marketing and sales spend - when it's done properly. In today's show Shira talks to Jeff Epstein from Ambassador on Affiliate and Partner programs, Jeff's philosophy on hiring, and how to interview for culture. About Jeff Epstein Jeff Epstein is the founder of Ambassador -- a 40 person, venture-backed startup headquartered in metro Detroit. Ambassador provides relationship marketing software to some of the world’s most recognizable brands. Jeff is also an investor, mentor and advisor to several startups, in...2017-04-1134 minSaaS Insider053: Klipfolio on Building Engagement, Content Metrics, and Outsourcing WorkBuilding an audience isn't simple, especially when most of your sales are done via the website and clicks are critical. Mychell Mollot is a data-driven CMO who focuses on what brings the most bang for her budget. In this episode we talk about KPIs, audience building, and going from an enterprise to a startup. About Mychelle Mollot Mychelle loves technology and marketing, and marketing and technology… the order depends on the day. Currently she is the CMO of Klipfolio, a Cloud real-time business dashboard company, where she is responsible for Marketing and Product Management. Be...2017-04-0448 minSaaS Insider052: Zach Barney on Outbound Sales, SDRs, and IncentivesShira Abel chats with Zach Barney, the Director of Sales Development at Teem on: - Outbound versus inbound sales - How to hire an SDR (and what to look for) - Incentives you can use to motivate your team - How they do Account Based Marketing (ABM) Please share this podcast. About Zach Barney Zach has 8 years of SaaS experience and has worked in all aspects of the sales org. He is currently the Director of Sales Development at Teem in SLC where he has a team of 13 SDRs handling...2017-03-2846 minSaaS Insider051: Dan Hanrahan on Getting Your First Leads, Influencer Marketing, and ReferralsShira Abel chats with Dan Hanrahan, the founder and CEO of Sigstr on: - How Sigstr tested the market and got their first leads - Things you can do to spread content when you have no money - Sigtr's sales and marketing stack - How to build referrals Please share this podcast. About Dan Hanrahan Dan has spent over a decade starting, leading, and growing technology businesses. His experience spans across recruiting, ecommerce, and marketing technology, and he’s played key roles at companies like Brooksource, iGoDigital, and ExactTarget. His la...2017-03-2143 minSaaS Insider050: ClearCompany on A-Players, Company Culture, & RebrandingShira interviews Colin Kingsbury, the President & Co-Founder of ClearCompany on: - How to build a strong company culture - How to figure out when your culture isn't right - Getting and retaining A-Players - When to know your name and brand aren't working, and how to rebrand Please share and rate this show. About Colin Kingsbury Colin is the President and co-founder of ClearCompany. Prior to joining HRMDirect, Colin served as CTO for empolis North America, a division of Bertelsmann AG, where he helped direct the development of the empolis...2017-03-1452 minSaaS Insider049: Naming, Interns and Getting Set Up Right for SalesCompany naming is an art, and Steve Benson takes that, and everything else he does, very seriously - but with a great dose of humor. As the CEO of Badger Maps, he's grown his company through a great intern program (that alone makes this episode a Must Listen To). Shira Abel talks to Steve about cleaning data, interns, naming and how to start selling. Please rate this episode. About Steve Benson Steve Benson is the Founder and CEO of Badger Maps, the #1 route planner for field salespeople. After receiving his MBA from Stanford...2017-03-0744 minSaaS Insider048: Starting from South AfricaStarting an international startup from South Africa isn't the simplest thing. Geographically you're cut off, the funding environment is harder, and your time zone doesn't work great with the US. Yet Bradley Elliott has started four companies from South Africa. Today Shira Abel talks to Bradley about the companies he's started, how he grew them, and how he plans on expanding to the US. About Bradley Elliott Bradley Elliott is the Founder & CEO of Continuon, the personalized marketing & social intelligence platform. He has strong skills in Digital Strategy, Operations Management, Customer Relationship Management (CRM), Product Development...2017-02-2837 minSaaS Insider047: Ad attribution for SaaS B2B - How to do it rightAdam Berke knows high performance marketing. In this episode, Shira Abel and Adam discuss ads, if they work for enterprise sales (hint: yup) and how attribution should work, as opposed to how so many are doing it. As AdRoll CMO, Adam oversees all aspects of marketing at AdRoll, including performance advertising, product marketing, and developing AdRoll’s brand. Adam is an advertising industry expert with a true passion for performance marketing. He is a published author and frequent speaker at SES, SMX, OMMA and SXSW, a guest author for ClickZ, AdExchanger, and MediaPost, and the author of Th...2017-02-2145 minSaaS Insider046: How Outgrow manages remote teams and uses event marketing and free products to growThis weeks SaaS Insider Shira talks with Randy Rayess about how he's grown his company with his co-founder from 0 to 25 people located in NYC, India, Boulder, and Los Angeles. This is Randy's second company (the first is still going). They've found events, and using their own products, have been the two best ways to grow. About Randy Rayess Randy Rayess is the cofounder of Outgrow, a growth marketing platform where any marketer can build highly converting calculators & viral quizzes to increase customer engagement and boost demand generation. He is passionate about growth hacking, content marketing and...2017-02-1446 minSaaS Insider045: Interview with Brody Dorland from DivvyHQThis week Shira talks with Brody Dorland from DivvyHQ, a martech startup located in the heartland. They talk about how DivvyHQ sorted its pricing, how all of its sales come from inbound leads, and how raising money from the mid-west is different. About Brody Dorland Brody Dorland is a digital marketing strategist, blogger, speaker and co-creator of DivvyHQ.com, an editorial calendar application that helps organizations think, act and deliver like publishers. With more than a decade in the trenches of corporate marketing, advertising agencies and business ownership, Brody has emerged as one of country’s to...2017-02-0745 minSaaS Insider044: Interview with Pierre Lechelle from Startup FriendlyThis week Shira interviewed Pierre Lechelle, the owner of an agency that focuses on growth marketing for SaaS startups post seed, pre-A, that aim for SMBs. We talked about CRO, tactics, and Pierre's preferred marketing stack. Pierre Lechelle Pierre is the CEO of Startup Friendly, an agency that focuses on Growth Marketing for B2B SMB SaaS companies. They work with companies that do at least $600k of ARR and help them grow to $5M ARR. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard...2017-01-3140 minSaaS Insider043: Interview with Shaul Weisband of JifityThis week Shira interviews Shaul from Jifiti on how Jifiti went from a business to consumer product to a business to business platform. How the pivot happened and how business processed had to change to accommodate sales. About Shaul Weisband Shaul is the Co-Founder of Jifiti.com – an Israeli startup with offices in Tel Aviv and Columbus, Ohio. Jifiti has raised over $7m in funding from leading investors and its technologies are used by partners such as IKEA, Staples, Amazon.com, Barnes and Noble, Evite.com and Dreamworks. Prior to founding Jifiti Shaul spent fi...2017-01-2441 minSaaS Insider042: Interview with Ben Nunney from MetalogixPlease rate this podcast. SaaS Insider is a podcast about how to grow, market and sell Software as a Service products. The show has featured a wide range of experts from Elizabeth Yin from 500 Startups, Neil Patel from Quick Sprout, to Tim Lynch from Applango. This week Shira interviews Ben Nunney, formerly of Twilio and now of Metalogix on going from a startup back to enterprise. How he focuses on the priorities for a new position and how growth worked back in the day at Twilio. About Ben Nunney https://www.linkedin...2017-01-1738 minSaaS Insider041: Interview with Alexander Theuma of SaaStockSaastock is a non-vendor conference in Europe about SaaS. Today I talked with Alex Theuma, the founder of SaaStock on what he looks for in a company to be on stage, how he started the SaaScribe SaaStock and his podcast - and how having 3 separate brands is a bit of a handful to handle. About Alex Sold Software for 10+ years, now jumping in to SaaS flavoured Startup life and learning new skills every day. Currently he can be found writing and doing editorial at SaaScribe, Hosting The SaaS Revolution Show Podcast, organising local SaaS...2017-01-1045 minSaaS Insider040: Interview with Evgeni Kouris and Taner Akcok of GamewheelSaaS Insider is a podcast about growth, marketing and sales in Software as a Service (SaaS) companies. This week is a double feature, with the CEO and CMO of Gamewheel. We talk about gamification, automation and monetization. Plus selling a tool that automates creativity and the complications that this entails. Evgeni Evgeni is an artist, entrepreneur and technology expert. He was born in Russia and studied computer science and economy in Germany. Afterwards he created the first global web-based certification platform at TUV Group and worked at BCG/Platinion as a strategic consultant and...2017-01-0340 minSaaS Insider039: Interview with Mads Holmen from BibblioBibblio does internal site recommendations - think Netflix recommendations for content learning sites that have a subscription model. This is something that a lot of companies need, but they are a startup. Today Shira and Mads, the CEO of Bibblio, talk about information, its distribution, how it figured out it's pricing model, and gaining awareness in a market. Please rate this podcast. The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. Check out Hunter & Bard to...2016-12-2744 minSaaS Insider038: Interview with Hsin-Ju Chuang from MindtouchWebinars. So many companies do them, few do them well. Mindtouch has found a winning formula in their Influencer program. Hsin-Ju Chuang discusses webinars and other influencer outreach on today's show. If you enjoy SaaS Insider, please rate us. About Hsin-Ju Chuang Spearheaded the creation of Mindtouch's influencer channel. Purpose is to promote brand awareness, build partnerships, and generate co-branded, co-promoted content with other companies in the space to drive sales. What she does is reach out to executives - Directors, VPs, C-Level, at companies in Mindtouch's space like Zuora, WalkMe, Zendesk, Influitive, ServiceRocket...2016-12-2022 minSaaS Insider037: Interview with Luke Kilpatrick from AtlassianHow does a company even get started with a Developer Program? What's the benefit of having one? This week Shira interviews Luke Kilpatrick from Atlassian on how to start a developer program, what he's learned has worked and not worked at Atlassian. About Luke Luke Kilpatrick is Atlassian's Developer Programs Manager and has been involved in technology and web development since 1996. Prior to joining Atlassian, He held several developer relations and front end developer positions with Sencha, VMware, Tripp-lite, and Kohler. If you enjoy SaaS Insider, please rate us. About...2016-12-1353 minSaaS Insider036: Interview with Julius Narkus, Growth MarketerJulius and Shira talked about SDRs, Marketing Operations and got into the weeds of process and tools. About Julius Narkus Julius is a B2B growth and demand generation professional. Originally from Lithuania, Julius has started his startup career while studying for English law degree. As the first employee in two early-stage startups, Julius had helped to expand an Australian B2B testimonial software into the EU market before moving to Silicon Valley in 2014. Here in San Francisco, Julius joined a AI-powered marketing personalization platform Boomtrain as an SDR, got promoted to lead the...2016-12-0642 minSaaS Insider033: Interview with Akbar Jaffer formerly at Social AnnexAkbar Jaffer was the VP Marketing at Social Annex for 2 years, bringing them from marketing debt to process and a scalable lead gen model. In today's show Akbar talks with Shira about what marketing automation software is best for what circumstance, the sales process, and how a rebranding transformed Social Annex. Akbar and Shira also happen to be old friends - so they reminisced a bit as well. About Akbar Akbar was recently Vice President of Social Annex, an enterprise software company developing social commerce and customer advocacy solution as a unified platform. Akbar is...2016-11-1540 minSaaS Insider030: Interview with Jonathan Friedman from ReactfulThis week Jonathan Friedman, CEO of Reactful, is our guest and Shira Abel, CEO of Hunter & Bard, talks to him about cold-calling sales, the psychology of sales, sales versus marketing and how to build that funnel. They also touch on Conversion Rate Optimization (CRO) and more. If you'd like to be interviewed on SaaS Insider, ping Shira on Twitter (http://www.twitter.com/shiraabel), Facebook (http://www.facebook.com/shiraabel) or through the Hunter & Bard website contact us (http://blog.hunterandbard.com/contact-the-hunter-and-bard-team) About Jonathan Founded StudentEvents.com which was later acquired by StudyPortals...2016-08-2346 minSaaS Insider025: Interview with Sean and Chris Miller from Tubular.ioThis week Shira interviews and advises Sean and Chris Miller from Tubular.io. In a change from most episodes, Shira gave advise and did a bit of mentoring during this podcast - in addition to the helpful information given by the founding team of Tubular.io Sean Miller is the Founder and CEO of Tubular.io and Simplifyd. Born is Zimbabwe, Sean travelled the world working in the Television Live Broadcast industry before moving to the UK and setting up a creative agency which lead to the development of his now Saas passion in Simplifyd and Tubular...2016-07-1249 min