Shira Abel - Podcast Details

Shows

Inside The FirmMonday Monday Morning Coffee with Shira AbelShira Abel is a growth expert with 25 years of experience, trusted by global companies like Siemens, Samsung, AXA, and Allianz. As the founder of Hunter & Bard and creator of The Perception Formula™, she helps businesses understand their customers and drive growth. Shira is also a Lecturer at UC Berkeley and a sought-after speaker, known for her insights on trust-building and customer-centric strategies. Today, she shares her expertise on behavioral innovation and how biases influence success.2025-06-0129 min

Frugalpreneur: Building a Business on a Bootstrapped BudgetBuilding a Business with Minimal Capital (with Shira Abel)The salient focus of this podcast episode revolves around the experiences and insights of a bootstrapped entrepreneur (Shira Abel) who shares invaluable strategies for successfully launching and sustaining a business with minimal capital. Throughout the discourse, we explore Shira's journey through the initiation of three distinct companies, each illustrating the necessity of a robust network and the importance of understanding customer dynamics. Notably, Shira emphasizes the critical lesson learned from their initial venture in technical writing, where a lack of diverse clientele led to its downfall. Furthermore, we delve into the strategies employed to cultivate a marketing agency that...2025-05-3008 min

Deals with Heels - Where Female Entrepreneurs ThriveBehavioral Science Hacks - Tiny Tweaks for Massive Business Growth with Shira Abel Episode 66SummaryIn this episode of Deals with Heals, host Debra Bowers and guest Shira Abel delve into the intersection of behavioral science and business growth. They explore how understanding customer behavior through the lens of behavioral science can lead to better marketing strategies and business outcomes. Shira introduces her Perception Formula, which emphasizes the importance of perception in influencing customer decisions. The conversation also touches on self-care, managing mental blocks, and practical tips for enhancing productivity and perception in business.TakeawaysBehavioral science combines psychology and behavioral economics to understand behavior...2025-05-2041 min

Coaching In Session | Mastering Mindset and Personal GrowthUnlocking Success with the Perception Formula with Shira Abel | Coaching In Session Ep.581Perception is more than just how others see you—it's the key to unlocking growth and success.In this episode of Coaching In Session, Michael Rearden speaks with Shira Abel, a globally recognized thought leader, speaker, and founder of Hunter & Bard. Together, they discuss the powerful Perception Formula and how understanding perception can transform personal and professional lives. From the role of emotional connections in sales to how self-awareness and limiting beliefs impact growth, Shira dives deep into the complexities of perception....2025-04-1643 min

Find My Catalyst PodcastThe Perception Formula: How to Build Trust and Influence with Shira AbelShira Abel is a marketing and sales expert with over 25 years of experience, having built a seven-figure agency specializing in account-based marketing (ABM). She is the creator of the Perception Formula, a framework that helps people understand trust, communication, and decision-making in business and relationships. Shira’s expertise spans startups, team dynamics, and behavioral economics, making her a powerful speaker and consultant. Key Quotes: "Trust isn’t just about intent—it’s about understanding how someone thinks." "If your business relies on manipulation, it won’t last—trust builds long-term success." "The golden rule isn’t enough; you need to adapt...2025-03-1144 min

Catalyst Sale PodcastThe Perception Formula: How to Build Trust and Influence with Shira AbelShira Abel is a marketing and sales expert with over 25 years of experience, having built a seven-figure agency specializing in account-based marketing (ABM). She is the creator of the Perception Formula, a framework that helps people understand trust, communication, and decision-making in business and relationships. Shira’s expertise spans startups, team dynamics, and behavioral economics, making her a powerful speaker and consultant. Key Quotes: "Trust isn’t just about intent—it’s about understanding how someone thinks." "If your business relies on manipulation, it won’t last—trust builds long-term success." "The golden rule isn’t enough; you need to adapt...2025-03-1144 min

Tech Marketing TrendsPerception Economics – How businesses can shape customer perception to drive success - Shira AbelCurious about how your business can shape customer perception to drive success? In this week’s episode of Tech Marketing Trends, we explore this topic with our guest, Shira Abel—a keynote speaker, CEO of Hunter & Bard, and creator of The Perception Formula. Shira has collaborated with companies like Siemens, Allianz, and Samsung, and she shares insights on how understanding perception economics can give companies a competitive edge in marketing, sales, and team collaboration. In this episode, we discuss: What perception economics is and why it matters: The concept that how a brand is perc...2025-03-0533 min

The Grow Fast PodcastSales-Obsessed Marketing with Shira Abel, CEO of Hunter & BardShira Abel, CEO of Hunter & Bard, is a self-described "sales-obsessed marketer" who works with companies to help them develop their go-to-market plans and align sales and marketing strategies and tactics. In this episode of The Grow Fast Podcast, Shira talks about some of the sales and marketing-related challenges many enterprises have including hiring an appropriate sales leader, aligning sales and marketing, developing strong customer relationships, and keeping up with changing market conditions. Hunter & Bard https://hunterandbard.com/ The Grow Fast Podcast is brought to you by Breeze Docs...2024-08-1951 min

More Than A TitleOvercoming Adversity: How Shira Abel's Journey Inspired SuccessIn this captivating episode of More than a Title, hosts Jarrett and Chadeo are joined by special guest Shira Abel, CEO of Hunter & Bard, for an inspiring discussion on overcoming adversity and finding success. Shira shares her incredible journey, from growing up in Montana to moving to California and eventually starting her own award-winning marketing and design agency. As Shira opens up about the challenges she faced and the hard work and dedication that propelled her forward, she offers valuable insights and lessons that will inspire and motivate viewers. Whether you're an aspiring entrepreneur or looking for inspiration to overcome...2023-09-122h 59

Tech Marketing TrendsInsights into effective ABM trends for SaaS in 2022 – Shira AbelIn this podcast episode Shira Abel, CEO & founder of the digital marketing and design agency Hunter & Bard, talks about ABM strategies and where it is heading in 2022. If you want to know more or get in touch with Shira, you find more information in the links below: https://www.linkedin.com/in/shiraabel/ https://hunterandbard.com/ 2021-11-2431 min

SaaS InsiderNaomi Assaraf on Growing Your Business By Knowing Your CustomerHow to target and engage prospective customers? What message does your company need in order to appeal to both small businesses and enterprises? How to grow your company through content and social media marketing? About Naomi Assaraf -Naomi Assaraf is co-founder and Chief Marketing Officer of cloudHQ, a profitable tech startup that makes Gmail productivity tools for clients like Uber, Autodesk, and CapitalOne. In the past two years at cloudHQ, she increased user acquisition by a factor of seven. -Assaraf specificializes in growth and is especially passionate about the process of growing startups to their pro...2018-01-1048 min

SaaS InsiderFerdinand Goetzen on Growth Marketing and ExperimentationWhat is growth marketing? How can you meet KPIs without compromising product quality or customer experience? What is the difference between performance marketing and experimentation? How to make the most out of your experimentation? About Ferdinand Goetzen Ferdinand Goetzen is the head of growth at Recruitee, which provides companies with an all in one tool for managing and streamlining their entire recruitment process. It is one of the fastest growing SaaS startups in the Netherlands and has the goal of expanding to the entire European continent. Ferdinand has been working in various forms of marketing an...2018-01-0249 min

SaaS InsiderWhitney Sales on Growing and Selling in New MarketsHow do you identify your target market? What tools should you be using to attract them? How to introduce a novel product in an established market? What relationships should you be making and questions should you be asking to effectively land and expand your customer base? About Whitney Sales Whitney Sales is a business leader, venture capitalist, and the founder of Sales Method, a consultancy that helps startups grow by identifying their target markets, establishing strong sales teams, and launching their product quickly and successfully. Sales is a fitting surname for Whitney, who has over 10 ye...2017-12-2646 min

SaaS InsiderSteve Tornello on Creative Marketing and AdvertisingHow do you develop a winning idea? What is the secret to making a profound impact on your customers? How to balance quantifiable data with creativity in order to predict client reaction and satisfaction? In this week’s episode of Insider SaaS, Steve Tornello shares his experiences in creative problem solving with host Shira Abel. About Steve Tornello Steve Tornello is an award winning creative director and writer who currently works at Sales Force as Director of Integrated Marketing, where he creates and relays meaningful messages through all aspects of marketing and advertising. His extensive bac...2017-12-2048 min

SaaS InsiderJoshua Ho on Increasing Revenue with Referral MarketingWhat is operational and customer debt? What are some challenges of going from a freemium to a paid subscription offering? How to manage your team and make sure they concentrate on the right things? Joshua Ho shares his successes and failures with the host Shira Abel in building a software company. About Joshua Ho Joshua Ho is the founder of Referral Rock where he leads the product and marketing teams. By his own admission, it is an odd combination of responsibilities but makes use of his primary skillsets as well as providing a vision for the b...2017-12-1247 min

SaaS InsiderAndre Yee on ABM and How the Buyer Behavior Has ChangedWhat is Account Based Marketing and is it right for you? How to implement lead scoring and how is it going to change going forward? How has the buyer behavior changed over the past 10 years? Andre Yee shares some great insight with the host Shira Abel on ABM, content marketing, and B2B selling. About Andre Yee Andre Yee is the CEO of Triblio, a leading ABM platform company. Prior to Triblio, Andre was the SVP Products at Eloqua, where he played a critical role in the emergence of marketing automation platforms. He is applying his s...2017-12-0547 min

SaaS InsiderCarlyn Manly on Marketing for SaaS and ABMWhere to start with your marketing? How to build a marketing department with one person? Why having a process for everything can save you from getting overwhelmed? Carlyn Manly talks to the host Shira Abel about Account Based Marketing and staying on top of your game. About Carlyn Manly Carlyn Manly is the Head of Marketing at Folloze, the leading ABM Engagement platform. She holds 20 years of marketing experience. She is a focused, strategic, high energy CMO who helps bring fast growing startups to the next level. She has repeatedly taken companies, from post Series A w...2017-11-2850 min

SaaS Insider086: Geva Perry on Helping SaaS Companies Focus and SucceedHow can you get companies to focus on one thing? What are some misconceptions in SaaS B2B world? Geva Perry talks to the host Shira Abel about the importance of concentrating on your target market, timing, marketing, and more in this week's episode of SaaS Insider. About Geva Perry • Geva is an advisor and board member at B2B startups. He specializes in strategy and marketing and has worked with many leading SaaS and cloud companies. The companies he has worked with include Heroku (acquired by Salesforce), Twilio (went public this year), New Relic (went pub...2017-11-2146 min

SaaS Insider085: Tal Tsfany on Customer Success in the Subscription EconomyHow can you ensure customer success? Can you re-engage a customer? Should you resign a customer and how do you know if the relationship is not working? Tal Tsfany shares with the host Shira Abel the main concepts for good customer enablement and making sure your business is growing. About Tal Tsfany • Tal Tsfany is an entrepreneur, investor and a business executive with extensive experience in the technology world. He is currently the VP of CS at Mulesoft and formerly the Chief Customer Officer of Base CRM. Prior to Base, Tal served as a VP in Amdo...2017-11-1445 min

SaaS Insider084: Rob Rawson on Team Management and Increasing Conversion RatesWhat are the benefits of working with a remote team from all over the world? How do you build trust in your prospects? How can you increase your conversion rate by forcing people to go to the next step? Robert Rawson talks to the host Shira Abel in this week's episode of SaaS Insider about running a software company, motivating the team, building trust and converting leads. About Rob Rawson • Rob Rawson is a former medical doctor turned Entrepreneur. He has started several successful and failed businesses ventures. Now he is the founder and CEO for the...2017-11-0746 min

SaaS Insider083: Ian Cleary on Social Media, Content, and Time ManagementHow to manage your time as an entrepreneur? How can you send customers to your site by providing value? What kind of content should you be sharing? Ian Cleary from RazorSocial shares his tips with the host Shira Abel on getting the most out of your day, your content, and your business. About Ian Cleary • Ian Cleary is the founder of RazorSocial which was listed as one of the top 10 marketing blogs globally by INC in 2016. He has a deep knowledge of social media, content marketing and technology and is considered one of the top marketing in...2017-10-3144 min

SaaS Insider082: Aaron “Air” Ross on Outbound Sales Made PossibleWhy there is a gap between early stage adopters and mainstream customers? How can you succeed in outbound sales? What to do if you have a small team to accomplish everything? Aaron “Air” Ross shares with the host Shira Abel his tips for getting the most out of your outside sales. About • Aaron “Air” Ross is the internationally best-selling author of Predictable Revenue (called “The Sales Bible of Silicon Valley”) and From Impossible To Inevitable. He created the outbound sales methodology that almost doubled Salesforce.com’s growth. He founded Predictable Revenue: The Outbound Success Company, and his team spe...2017-10-2453 min

SaaS Insider081: Ben Childs on Where to Begin With Your SEO StrategyWhat should your business consider when it comes to SEO? How does PPC work in the B2B SaaS world? What are the most critical things you should know about PPC? Ben Childs, the founder of Digital Reach, talks to the host Shira Abel about Search Engine Optimization, PPC, and the type of content you should concentrate on for your business. About Ben Childs Ben Childs is the founder of Digital Reach Agency. He started it in 2011 by getting a handheld phone from RadioShack, plugging a MagicJack into his computer, and calling people asking to do...2017-10-1744 min

SaaS Insider080: Josh Haynam on Affiliate Marketing And Growing a SaaS BusinessWhat’s the process for finding and reaching out to affiliates? How can content marketing help you grow your business? Why you should use quizzes as a part of your strategy? Josh Haynam talk to the host Shira Abel about how he grew his SaaS business and what he did to jump start it when it wasn’t moving forward. About Josh Haynam Josh Haynam is the co-founder of Interact Quiz Builder, a tool used by more than 30,000 businesses including The American Red Cross, Home Depot, and Forbes. He's probably seen more quizzes than any other huma...2017-10-1040 min

SaaS Insider079: Tukan Das on Finding Prospects Based on IntentAre you building your new product too soon? Why take risks when you're meeting the revenue goals and everything seems to be going great? What is the difference between demographic, psychographic, and firmographic data? Tukan Das, the Co-Founder of LeadSift, talks to the host Shira Abel in this episode of SaaS Insider about mining unstructured data to find the signals of intent. About • Tapajyoti Das (Tukan) is the co-founder of LeadSift, a platform to identify actionable business opportunities from social media. • At LeadSift, he is the hacker, hustler and the dreamer where he is working with...2017-10-0343 min

SaaS Insider078: Dimitar Stanimiroff on Helping Sales People Make Data-Driven DecisionsHave you been doing sales wrong all along? Why basing sales on data and not just intuition is important? What are the challenges when working with different countries? How to get your sales team work as one unit? Dimitar Stanimiroff talks to the host Shira Abel about pushing sales teams into using a new methodology in this week’s episode of SaaS Insider. About Dimitar Stanimiroff • Dimitar is the founder and CEO of Heresy - a workflow and analytics platform that helps salespeople make data-driven decisions and allows sales teams to always stay in sync. • Before...2017-09-2644 min

SaaS Insider077: Max Pecherskyy On Joining a Startup AcceleratorHow do you make sure you’re not wasting your time in an accelerator? What are some “growth hacks” your startup can use in the early stage? How to figure out your customer segment? Max Pecherskyy, the Co-Founder of PromoRepublic, shares his experience with the host Shira Abel on raising funds through multiple accelerators and working through multiple challenges to start an international business. About Max Pecherskyy • Max is a passionate SaaS entrepreneur whose mission is to connect professionals, SaaS companies, and startup hubs to help them form long-term relationships and sustainable win-win partnerships. Max splits his time...2017-09-1945 min

SaaS Insider076: Cristina Vetere-Saunders on Marketing Operations For B2BHow large should your company be before you start thinking about hiring a marketing operations person? What KPIs should your SaaS marketing team have? Cristina Vetere-Saunders, the Co-Founder of CS2 Marketing, talks to the host Shira Abel about what a B2B company needs to succeed at marketing their own business. About Crissy Vetere-Saunders • Crissy Vetere-Saunders is the Co-Founder of CS2 Marketing, a B2B marketing agency based out of San Francisco, CA. Before starting CS2, Crissy started her career managing marketing operations at Marketo, managed Global Marketing Operations at Jive Software, and and ran revenue op...2017-09-1259 min

SaaS Insider075: Adam Stein on Product Marketing And Satisfying Your Sales TeamHow can you run a marketing department with 2 people and satisfy a sales team of 50? What are the 3 marketing categories you should know about? What goes into a Competitive Battlecard? In this week’s episode of SaaS Insider, Adam Stein, the founder of APS Marketing, and the host Shira Abel discuss product marketing, solving problems for customers, and getting a sales team to buy in. About Adam Stein • APS Marketing and Adam’s marketing leadership of more than 20 years both center on building underlying differentiated product messaging strategy, hands-on writing, and program development. These three ingredients scale...2017-09-0549 min

SaaS Insider074: Elie Khoury of Woopra on Freemium, Data, and Starting a SaaS BusinessHow can freemium be beneficial to your SaaS business? What is the best way to figure out pricing? Which size of business should you be selling to? Elie Khoury, the CEO of Woopra, talks to Shira Abel about starting his business in Lebanon and moving it to Silicon Valley, his challenges and successes along the way. About Elie Khoury • Elie Khoury is the co-founder and CEO of Woopra. An engineer by trade, CEO by profession, Elie built Woopra under the belief that data made accessible to everyone in the organization would empower all employees to make be...2017-08-2944 min

SaaS Insider073: Kurt Shaver on Social Selling and Leveraging ContentShould salespeople blog and create their own content? How to leverage video to improve sales? What are some different types of content that you could be sharing? Kurt Shaver, the Chief Sales Officer (CSO) of Vengreso, talks to Shira Abel about social selling done right and where to begin. About Kurt Shaver • Kurt Shaver is the CSO at Vengreso, a Digital Sales Transformation company. As a former sales rep and VP of Sales, Kurt knows what it takes to reach B2B decision makers. • He is the creator of the Social Selling Boot Camp and has...2017-08-2242 min

SaaS Insider072: Dave Ewart of Oracle on Driving Innovation at an EnterpriseHow do you make a transition from a job at a startup to an enterprise? How to help sales and marketing departments work together towards one common goal? Can you get sales fight for MQLs? Where do you start when trying to sell to an enterprise? Dave Ewart, the Head of Digital Marketing at Oracle, shares with Shira Abel his experience of working for an enterprise, developing a collaborative workspace, and driving innovation. About Dave Ewart • Hailing from the 50th state, Dave is a SaaS Tech Marketer with few known predators but highly allergic to: poor cu...2017-08-1545 min

SaaS Insider071: David Cancel on Enforcing Culture and Setting People up For SuccessHow do you enforce culture and set people up for success? How can you choose the right people to join your team? Can you make sure you have diversity? Shira Abel talks to David Cancel about having five successful exits, company culture, and the importance of building a startup around your customer. About David Cancel • David Cancel is a serial entrepreneur, podcast host (Seeking Wisdom) and angel investor/advisor. • He is best known for creating hyper-growth products and product teams at companies such as Drift, HubSpot, Performable, Ghostery and Compete. David has been featured by medi...2017-08-0847 min

SaaS Insider070: Anders Härén on UX, Gamification and a Customer JourneyWhy you should have an even distribution of UX professionals and developers on your team? How do you fail before you write code? Shira Abel and Anders Härén talk about data, gamification, building an ideal customer persona for your business and much more. About Anders Härén • Anders Härén is the CTO of Leeroy – a Swedish retail tech startup that has been around for 8 years. • Previously Anders was the CTO at MittMedia – Sweden’s largest publisher of local news (28 regional newspapers, 22 free newspapers, 50+ sites and 50+ native apps) where he played an active and st...2017-08-0143 min

SaaS Insider069: Elizabeth Harr on Strategy, Growth, And Building a Marketing SystemWhat is at the very foundation of any brand? What is a marketing system? Where does research come into play? Shira Abel and Elizabeth Harr talk about strategy, A/B testing, branding for professional service firms and more. About Elizabeth Harr • Liz is an accomplished entrepreneur and experienced executive specializing in brand management for successful business growth. • Prior to joining Hinge, Liz co-founded a Microsoft solutions provider company and grew it into a thriving organization that became known for its expertise in Microsoft customer relationship management. • She has worked with clients in the for-profit, non-profi...2017-07-2545 min

SaaS Insider068: Venkat Nagaswamy on Lifelong Learning and Account Based MarketingHow does learning affect the kind of leader you are? What is the most important skill you need to have to efficiently learn? What is Account-Based Marketing? The host Shira Abel and Venkat Nagaswamy share their thoughts on learning, ABM, and converting leads into customers. About Venkat Nagaswamy • As co-founder and CEO of MarianaIQ, Venkat Nagaswamy brings a long and diverse background in high technology to bear on applying artificial intelligence and Deep Learning to help marketers make account-based marketing (ABM) an at-scale reality. • "Big Kat," as he was nicknamed by friends and colleagues, has led...2017-07-1842 min

SaaS Insider067: G Leavitt on Five Biggest Reasons Marketing Departments FailWhy do marketing departments fail? What should your plan consist of? Where to start when evaluating a campaign? Shira Able and G Leavitt get into a discussion about effective marketing, building a successful company, the truth about direct mail and more. About G Leavitt • Gaydon Leavitt (or “G” as he is called), a marketing scientist, has helped over 1,000 businesses with their marketing strategy and execution in nearly 200 industries. G is devoted to helping organizations build marketing departments that produce profitable growth. • The models and software that G has developed are unprecedented for small business. They produce...2017-07-1151 min

SaaS Insider066: Oren Goldschmidt on Innovation as a Product for EnterprisesIs it possible to get customers before you have a product? How do you bring large corporations together and at the same time create new products in a startup like environment? Shira Abel discusses innovation and working with enterprises with Oren Goldschmidt, the President of Pivotus Ventures. About Oren Goldschmidt • Oren is a visionary technologist and innovation expert with twenty years' experience building technology companies and developing models for corporate innovation. • He is President of Pivotus Ventures, a corporate innovation organization in the Bay Area. Pivotus brings financial institutions from different geographies together to create tech...2017-07-0442 min

SaaS Insider065: Peep Laja at CXL on Increasing Your Website’s ConversionHow do you increase conversion? How do you create an experimentation program? What are the most important aspects of building a site? Shira Abel discusses web design, copy, and research with a champion of conversion optimization and testing Peep Laja. About Peep Laja • Peep Laja is the Founder and Principal of CXL. He is from Estonia, but lives in Austin, TX (still spends summers in Europe to escape the Texas heat). • He’s an entrepreneur and a conversion optimization champion. He’s passionate about driving change and growth through digital optimization. • He was voted as #1 most...2017-06-2747 min

SaaS Insider064: Eileen Carey at Glassbreakers on Building an Enterprise GradeIs your company enterprise-ready? How do you define customer success when creating a product that doesn’t exist on the market? Why is it important to have mentorship programs? Today Shira Abel sits down with Eileen Carey to talk about becoming a global company, diversity and inclusion as a macroeconomic strategy, and the importance of choosing the right partners. About Eileen Carey • Eileen Carey is the Founder & CEO of Glassbreakers, a diversity and inclusion enterprise software company. Eileen has spent the majority of her career in corporate communications and public relations. • She was previously at Citigro...2017-06-2045 min

SaaS Insider063: Emily Triplett Lentz on Making Content a Part of Your Business StrategyHow to decide what type of content to produce for your SaaS business? Should you do it at all? What is a great way to find out more about your customer and how they feel about your company? How long before you see the results from your blog? Shira Abel chats with Emily Triplett Lentz about customer success, quality content, and how Help Scout built their blog to grow their business. About Emily Triplett Lentz • Emily Triplett Lentz is the Blog Editor and a content strategist at Help Scout, which makes customer support and email management so...2017-06-1348 min

SaaS Insider062: Marylou Tyler on Zero Cold Calling Outbound SalesHow to warm up the chill of cold conversations with your prospects? What phone habits increase your chances of booking the first meeting? Where do metrics come into play? Today Shira Abel and Marylou Tyler discuss the book Predictable Prospecting, cold calling, the biggest mistakes at the top of the funnel, and how to use marketing in sales to your advantage. About Marylou Tyler • Marylou Tyler is a sales process improvement expert, author, speaker, and as CEO of Strategic Pipeline, she has helped companies like Apple, Bose and UPS consistently grow revenue by increasing their sales pipelin...2017-06-0642 min

SaaS Insider061: Jay Baer On The Future Of Customer Service And MarketingWhat are the biggest mistakes that SaaS companies make? What is Account Based Marketing and is it right for your SaaS business? Should Martech and Customer Service Tech expect a massive shake out? Today Shira chats with Jay Baer, the President of Convince & Convert, about investing in SaaS, the future of Martech, and what SaaS companies need to concentrate on to be successful. About Jay Baer · Digital marketing and online customer service are broken, and Jay Baer brings the repair kit. Jay has created five multi-million dollar companies, and was recently inducted into the Word of M...2017-05-3045 min

SaaS Insider060: Reactional Transactional, Pekka Koskinen on Analytics and making sure you track the right thingsPekka Koskinen has started several companies. Some of those companies have been set up, and then he's set management in place and he stays on the board. Another has been sold. With Leadfeeder, he plans on going to the next level. On today's show Shira Abel talks with Pekka on analytics, how to know if you're measuring the right things, and why you should focus on your strengths (Pekka stays with the companies he starts till they get to a certain size - instead of growing it huge himself.) About Pekka Koskinen Pekka is a serial...2017-05-2345 min

SaaS Insider059: Ryan O'Hara on The Art of Making Someone Like YouUsing humor in marketing is an art, and doing it well means more loyalty, word of mouth, and a higher bottom line. Ryan is a very funny guy who knows how to sell, and he's used that combo to build marketing at LeadIQ. About Ryan O'Hara Ryan O’Hara is VP of Growth and Marketing at LeadIQ. Ryan’s has been an early employee at several startups helping them with marketing and prospecting tactics. Most notably, did marketing and prospecting at Dyn, who was recently acquired Oracle Ryan specializes in branding, business development, prospecting, and...2017-05-1658 min

SaaS Insider058: Brandon Redlinger from Engagio on Account Based MarketingWithout growth your company will die. Growth for an Account Based Marketing methodology is a different kettle of fish than your normal spray and pray technics though. Today's show Shira talks with Brandon about ABM, and how to be effective. About Brandon Redlinger Brandon Redlinger is the Director of Growth at Engagio, the Account Based Marketing and Sales platform that enables teams to measure account engagement and orchestrate human connections at scale. He is passionate about the intersection between tech and psychology, especially as it applies to growing businesses. He’s lead growth and demand gen te...2017-05-0952 min

SaaS Insider057: Max Altschuler on Sales, Cadence, and Your Ideal Customer ProfileSales. Max Altschuler doesn't just run Saleshacker, a company that teaches people how to sell. He has conferences, a book, and a sales community. If you have sales questions, or want to learn more about how to sell - this is the episode for you. About Max Altschuler Max Altschuler is founder and CEO of Sales Hacker, the leading community for modern sales professionals. He’s the author of Hacking Sales: The Playbook for Building a High Velocity Sales Machine. A widely recognized thought leader on sales and technology, Max has been been published by...2017-05-0257 min

SaaS Insider056: Mattermark on What Problem Are You Solving?How do you decide which way to go with your product? What problem are you solving? How do you rank your priorities? Shira talks with Danielle Morrill, the CEO and founder of Mattermark on brand, product, and how veering off from what Sales is telling you is always the wrong way to go. They also talk a bit about account based marketing. Danielle Morrill Danielle is CEO and Cofounder of Mattermark, and formerly led Marketing at Twilio. She is a graduate of Y Combinator, named to Forbes 30 Under 30 and is an angel investor in several companies...2017-04-2548 min

SaaS Insider055: Eric Giesecke on Buying an Existing Company and Growing ItMaybe you are an executive who is looking to start your own company. Or maybe you're a bootstrapped startup and you're looking for a different kind of exit. Eric Giesecke has run a number of Search Funds - funds that look for a single company to focus on and grow. In this episode Shira talks to Eric about Search Funds, and how he found and grew Planet DDS. About Eric Giesecke Eric is the CEO of Planet DDS, responsible for operations, technology, finance, customer success.. Prior to joining the company, he co-founded District Line Partners, a...2017-04-1839 min

SaaS Insider054: Ambassador on Partner and Affiliate programs, Interviewing for CulturePartner and Affiliate programs can be a brilliant way to grow your business without a huge marketing and sales spend - when it's done properly. In today's show Shira talks to Jeff Epstein from Ambassador on Affiliate and Partner programs, Jeff's philosophy on hiring, and how to interview for culture. About Jeff Epstein Jeff Epstein is the founder of Ambassador -- a 40 person, venture-backed startup headquartered in metro Detroit. Ambassador provides relationship marketing software to some of the world’s most recognizable brands. Jeff is also an investor, mentor and advisor to several startups, in...2017-04-1134 min

SaaS Insider053: Klipfolio on Building Engagement, Content Metrics, and Outsourcing WorkBuilding an audience isn't simple, especially when most of your sales are done via the website and clicks are critical. Mychell Mollot is a data-driven CMO who focuses on what brings the most bang for her budget. In this episode we talk about KPIs, audience building, and going from an enterprise to a startup. About Mychelle Mollot Mychelle loves technology and marketing, and marketing and technology… the order depends on the day. Currently she is the CMO of Klipfolio, a Cloud real-time business dashboard company, where she is responsible for Marketing and Product Management. Be...2017-04-0448 min

SaaS Insider052: Zach Barney on Outbound Sales, SDRs, and IncentivesShira Abel chats with Zach Barney, the Director of Sales Development at Teem on: - Outbound versus inbound sales - How to hire an SDR (and what to look for) - Incentives you can use to motivate your team - How they do Account Based Marketing (ABM) Please share this podcast. About Zach Barney Zach has 8 years of SaaS experience and has worked in all aspects of the sales org. He is currently the Director of Sales Development at Teem in SLC where he has a team of 13 SDRs handling...2017-03-2846 min

SaaS Insider051: Dan Hanrahan on Getting Your First Leads, Influencer Marketing, and ReferralsShira Abel chats with Dan Hanrahan, the founder and CEO of Sigstr on: - How Sigstr tested the market and got their first leads - Things you can do to spread content when you have no money - Sigtr's sales and marketing stack - How to build referrals Please share this podcast. About Dan Hanrahan Dan has spent over a decade starting, leading, and growing technology businesses. His experience spans across recruiting, ecommerce, and marketing technology, and he’s played key roles at companies like Brooksource, iGoDigital, and ExactTarget. His la...2017-03-2143 min

SaaS Insider050: ClearCompany on A-Players, Company Culture, & RebrandingShira interviews Colin Kingsbury, the President & Co-Founder of ClearCompany on: - How to build a strong company culture - How to figure out when your culture isn't right - Getting and retaining A-Players - When to know your name and brand aren't working, and how to rebrand Please share and rate this show. About Colin Kingsbury Colin is the President and co-founder of ClearCompany. Prior to joining HRMDirect, Colin served as CTO for empolis North America, a division of Bertelsmann AG, where he helped direct the development of the empolis...2017-03-1452 min

SaaS Insider049: Naming, Interns and Getting Set Up Right for SalesCompany naming is an art, and Steve Benson takes that, and everything else he does, very seriously - but with a great dose of humor. As the CEO of Badger Maps, he's grown his company through a great intern program (that alone makes this episode a Must Listen To). Shira Abel talks to Steve about cleaning data, interns, naming and how to start selling. Please rate this episode. About Steve Benson Steve Benson is the Founder and CEO of Badger Maps, the #1 route planner for field salespeople. After receiving his MBA from Stanford...2017-03-0744 min

SaaS Insider048: Starting from South AfricaStarting an international startup from South Africa isn't the simplest thing. Geographically you're cut off, the funding environment is harder, and your time zone doesn't work great with the US. Yet Bradley Elliott has started four companies from South Africa. Today Shira Abel talks to Bradley about the companies he's started, how he grew them, and how he plans on expanding to the US. About Bradley Elliott Bradley Elliott is the Founder & CEO of Continuon, the personalized marketing & social intelligence platform. He has strong skills in Digital Strategy, Operations Management, Customer Relationship Management (CRM), Product Development...2017-02-2837 min

SaaS Insider047: Ad attribution for SaaS B2B - How to do it rightAdam Berke knows high performance marketing. In this episode, Shira Abel and Adam discuss ads, if they work for enterprise sales (hint: yup) and how attribution should work, as opposed to how so many are doing it. As AdRoll CMO, Adam oversees all aspects of marketing at AdRoll, including performance advertising, product marketing, and developing AdRoll’s brand. Adam is an advertising industry expert with a true passion for performance marketing. He is a published author and frequent speaker at SES, SMX, OMMA and SXSW, a guest author for ClickZ, AdExchanger, and MediaPost, and the author of Th...2017-02-2145 min

SaaS Insider046: How Outgrow manages remote teams and uses event marketing and free products to growThis weeks SaaS Insider Shira talks with Randy Rayess about how he's grown his company with his co-founder from 0 to 25 people located in NYC, India, Boulder, and Los Angeles. This is Randy's second company (the first is still going). They've found events, and using their own products, have been the two best ways to grow. About Randy Rayess Randy Rayess is the cofounder of Outgrow, a growth marketing platform where any marketer can build highly converting calculators & viral quizzes to increase customer engagement and boost demand generation. He is passionate about growth hacking, content marketing and...2017-02-1446 min

SaaS Insider045: Interview with Brody Dorland from DivvyHQThis week Shira talks with Brody Dorland from DivvyHQ, a martech startup located in the heartland. They talk about how DivvyHQ sorted its pricing, how all of its sales come from inbound leads, and how raising money from the mid-west is different. About Brody Dorland Brody Dorland is a digital marketing strategist, blogger, speaker and co-creator of DivvyHQ.com, an editorial calendar application that helps organizations think, act and deliver like publishers. With more than a decade in the trenches of corporate marketing, advertising agencies and business ownership, Brody has emerged as one of country’s to...2017-02-0745 min

SaaS Insider044: Interview with Pierre Lechelle from Startup FriendlyThis week Shira interviewed Pierre Lechelle, the owner of an agency that focuses on growth marketing for SaaS startups post seed, pre-A, that aim for SMBs. We talked about CRO, tactics, and Pierre's preferred marketing stack. Pierre Lechelle Pierre is the CEO of Startup Friendly, an agency that focuses on Growth Marketing for B2B SMB SaaS companies. They work with companies that do at least $600k of ARR and help them grow to $5M ARR. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard...2017-01-3140 min

SaaS Insider043: Interview with Shaul Weisband of JifityThis week Shira interviews Shaul from Jifiti on how Jifiti went from a business to consumer product to a business to business platform. How the pivot happened and how business processed had to change to accommodate sales. About Shaul Weisband Shaul is the Co-Founder of Jifiti.com – an Israeli startup with offices in Tel Aviv and Columbus, Ohio. Jifiti has raised over $7m in funding from leading investors and its technologies are used by partners such as IKEA, Staples, Amazon.com, Barnes and Noble, Evite.com and Dreamworks. Prior to founding Jifiti Shaul spent fi...2017-01-2441 min

SaaS Insider042: Interview with Ben Nunney from MetalogixPlease rate this podcast. SaaS Insider is a podcast about how to grow, market and sell Software as a Service products. The show has featured a wide range of experts from Elizabeth Yin from 500 Startups, Neil Patel from Quick Sprout, to Tim Lynch from Applango. This week Shira interviews Ben Nunney, formerly of Twilio and now of Metalogix on going from a startup back to enterprise. How he focuses on the priorities for a new position and how growth worked back in the day at Twilio. About Ben Nunney https://www.linkedin...2017-01-1738 min

SaaS Insider041: Interview with Alexander Theuma of SaaStockSaastock is a non-vendor conference in Europe about SaaS. Today I talked with Alex Theuma, the founder of SaaStock on what he looks for in a company to be on stage, how he started the SaaScribe SaaStock and his podcast - and how having 3 separate brands is a bit of a handful to handle. About Alex Sold Software for 10+ years, now jumping in to SaaS flavoured Startup life and learning new skills every day. Currently he can be found writing and doing editorial at SaaScribe, Hosting The SaaS Revolution Show Podcast, organising local SaaS...2017-01-1045 min

SaaS Insider040: Interview with Evgeni Kouris and Taner Akcok of GamewheelSaaS Insider is a podcast about growth, marketing and sales in Software as a Service (SaaS) companies. This week is a double feature, with the CEO and CMO of Gamewheel. We talk about gamification, automation and monetization. Plus selling a tool that automates creativity and the complications that this entails. Evgeni Evgeni is an artist, entrepreneur and technology expert. He was born in Russia and studied computer science and economy in Germany. Afterwards he created the first global web-based certification platform at TUV Group and worked at BCG/Platinion as a strategic consultant and...2017-01-0340 min

SaaS Insider039: Interview with Mads Holmen from BibblioBibblio does internal site recommendations - think Netflix recommendations for content learning sites that have a subscription model. This is something that a lot of companies need, but they are a startup. Today Shira and Mads, the CEO of Bibblio, talk about information, its distribution, how it figured out it's pricing model, and gaining awareness in a market. Please rate this podcast. The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. Check out Hunter & Bard to...2016-12-2744 min

SaaS Insider038: Interview with Hsin-Ju Chuang from MindtouchWebinars. So many companies do them, few do them well. Mindtouch has found a winning formula in their Influencer program. Hsin-Ju Chuang discusses webinars and other influencer outreach on today's show. If you enjoy SaaS Insider, please rate us. About Hsin-Ju Chuang Spearheaded the creation of Mindtouch's influencer channel. Purpose is to promote brand awareness, build partnerships, and generate co-branded, co-promoted content with other companies in the space to drive sales. What she does is reach out to executives - Directors, VPs, C-Level, at companies in Mindtouch's space like Zuora, WalkMe, Zendesk, Influitive, ServiceRocket...2016-12-2022 min

SaaS Insider037: Interview with Luke Kilpatrick from AtlassianHow does a company even get started with a Developer Program? What's the benefit of having one? This week Shira interviews Luke Kilpatrick from Atlassian on how to start a developer program, what he's learned has worked and not worked at Atlassian. About Luke Luke Kilpatrick is Atlassian's Developer Programs Manager and has been involved in technology and web development since 1996. Prior to joining Atlassian, He held several developer relations and front end developer positions with Sencha, VMware, Tripp-lite, and Kohler. If you enjoy SaaS Insider, please rate us. About...2016-12-1353 min

SaaS Insider036: Interview with Julius Narkus, Growth MarketerJulius and Shira talked about SDRs, Marketing Operations and got into the weeds of process and tools. About Julius Narkus Julius is a B2B growth and demand generation professional. Originally from Lithuania, Julius has started his startup career while studying for English law degree. As the first employee in two early-stage startups, Julius had helped to expand an Australian B2B testimonial software into the EU market before moving to Silicon Valley in 2014. Here in San Francisco, Julius joined a AI-powered marketing personalization platform Boomtrain as an SDR, got promoted to lead the...2016-12-0642 min

SaaS Insider035: Interview with Zhenya Rozinskiy of RallywareIf you enjoy SaaS Insider, please rate us. Zhenya from Rallyware is our guest this week. We discuss Rallyware's sales funnel, LDRs SDRs and Sales, the handoffs and what surprised him while testing different things in email marketing. About Zhenya Rozinskiy With nearly 25 years of software development experience Zhenya had an opportunity to help grow and make successful many companies of different sizes and different maturity levels. With experience ranging from small startups to leadership roles to such industry giants as Ticketmaster and Experian Zhenya is able to bring together solid understand of scale...2016-11-2932 min

SaaS Insider034: Interview with Jean-Marc Robillard of nGuvuJean-Marc is the sole marketer for nGuvu, a gamification platform to engage employees in call centers. That's a very specific market and depending on how easy call center talent is to hire and retain, the value add isn't necessarily immediately understood. Which means Jean-Marc had to educate a market as well as build leads. He's done this successfully for nGuvu through building content. That and more on today's show. About Jean-Marc Senior marketing leader with a track record of increasing sales of applications & technology products via creative marketing direction. An expert in software product marketing, product...2016-11-2241 min

SaaS Insider033: Interview with Akbar Jaffer formerly at Social AnnexAkbar Jaffer was the VP Marketing at Social Annex for 2 years, bringing them from marketing debt to process and a scalable lead gen model. In today's show Akbar talks with Shira about what marketing automation software is best for what circumstance, the sales process, and how a rebranding transformed Social Annex. Akbar and Shira also happen to be old friends - so they reminisced a bit as well. About Akbar Akbar was recently Vice President of Social Annex, an enterprise software company developing social commerce and customer advocacy solution as a unified platform. Akbar is...2016-11-1540 min

SaaS Insider032: Interview with Nicolas de Kouchkovsky (NK3) from CaCubeThis week Shira Abel interviews Nicolas de Kouchkovsky (NK3) from CaCube. Nicolas is a SaaS industry veteran who comes from the licensing on premise software world. Nicolas now works as a consultant helping small and mid-size companies in the SaaS Customer Experience space grow. Today they discussed some of NK3's methods, processes and tools he's created for helping companies focus and grow. About Nicolas: Nicolas De Kouchkovsky is the founder and principal at CaCube Consulting. He is an Advisor and Consultant to B2B software companies, helping them grow. Nicolas covers all aspects of marketing...2016-11-0844 min

SaaS Insider031: Interview with Pere Codina from KompytePere Codina from Kompyte is our guest this week. Shira and Pere talk about what marketing channels work best for Kompyte, how they found their niche and what tactics they use to get leads into the funnel. About Pere Co-founder and CEO of Kompyte. He has more than 12 years of experience in eCommerce and Internet. Before founding his first company he also worked in several Internet, engineering & IT companies. In 2006, he founded his first company: Cocosoft Barcelona, and launched several Internet platforms for business, now, every day, hundreds of companies and thousands of users are using...2016-09-2034 min

SaaS Insider030: Interview with Jonathan Friedman from ReactfulThis week Jonathan Friedman, CEO of Reactful, is our guest and Shira Abel, CEO of Hunter & Bard, talks to him about cold-calling sales, the psychology of sales, sales versus marketing and how to build that funnel. They also touch on Conversion Rate Optimization (CRO) and more. If you'd like to be interviewed on SaaS Insider, ping Shira on Twitter (http://www.twitter.com/shiraabel), Facebook (http://www.facebook.com/shiraabel) or through the Hunter & Bard website contact us (http://blog.hunterandbard.com/contact-the-hunter-and-bard-team) About Jonathan Founded StudentEvents.com which was later acquired by StudyPortals...2016-08-2346 min

SaaS Insider029: Interview with Meira Primes, CMO of CloudynThis week Meira Primes, the CMO of Cloudyn, chats with Shira Abel, the CEO of Hunter & Bard, about being the first CMO inside a company - and the cost of Marketing Debt. About Meira The secret of start-up marketing? You need to be equally skilled in coming up with new ideas and concepts, developing the strategy, creating the plan, communicating the message, and rolling up your sleeves to execute, execute, execute. If you are serious about marketing, launching a start-up or you have cool ideas to knock around-reach out. Always happy to talk innovation...2016-08-1641 min

SaaS Insider028: Interview with Kristian Valk from HotelChampKristian Valk from HotelChamp was interviewed by Shira Abel from Hunter & Bard on this show. They discussed how HotelChamp has gone from idea to product and from a few clients to clients worldwide - all from Amsterdam. Kristian talks about why he prefers having people in an office instead of remote workers, and gets explicit on HotelChamps sales model. Kristian Valk Kristian Valk is the Founder & CEO of Hotelchamp. After 15 years as an entrepreneur in the Ecommerce market, Kristian is now disrupting the online hospitality market with Hotelchamp. Besides helping hotels increasing their direct bookings, he...2016-08-1038 min

SaaS Insider027: Interview with Ethan Rasiel from Lightspeed PREthan Rasiel, the CEO of Lightspeed PR, is our guest this week. He and Shira discuss PR for the entire show - so if you need to understand the process of PR and how it can work for your business I highly recommend this episode. About Ethan A true technology connoisseur, Ethan started his communications career as a journalist – by day as a news reporter for Gannett’s metro and business desk, and by night as host of an AM radio show. In 1998 Ethan began a nearly 15 year stint at Edelman. He ultimately led a te...2016-07-2646 min

SaaS Insider026: Mark Faggiano from TaxJarThis week Mark Faggiano from TaxJar talks with Shira Abel about how he sourced, hired and onboarded his remote team as well as how inbound has worked so well for TaxJar. Mark quit corporate life in 2000 and became an entrepreneur. Since then he's started 6 companies. Some have succeeded, some not so much. He's the CEO of @TaxJar now and it's a blast. He has an amazing team that's using technology to solve a super complex problem for ecommerce businesses. Shira Abel is the CEO and Lead Strategist at Hunter & Bard, an inbound marketing...2016-07-1952 min

SaaS Insider025: Interview with Sean and Chris Miller from Tubular.ioThis week Shira interviews and advises Sean and Chris Miller from Tubular.io. In a change from most episodes, Shira gave advise and did a bit of mentoring during this podcast - in addition to the helpful information given by the founding team of Tubular.io Sean Miller is the Founder and CEO of Tubular.io and Simplifyd. Born is Zimbabwe, Sean travelled the world working in the Television Live Broadcast industry before moving to the UK and setting up a creative agency which lead to the development of his now Saas passion in Simplifyd and Tubular...2016-07-1249 min

SaaS Insider024: Interview with Szymon Klimczak of LiveChatSzymon Klimczak, the CMO of LiveChat is interviewed by Shira Abel of Hunter & Bard. Szymon didn't come from SaaS, but that didn't stop him from having a quant point of view and growing LiveChat from 0 to 15,000 SaaS customers. Szymon has spent last 16 years growing sports, web-hosting and customer service software projects. Since late 2005 he’s been with LiveChat, which he pivoted into SaaS product and took from 0 to over 15,000 customers with zero-budget marketing approach. When not focused on the analytics and growth of the customer base at LiveChat, he follows the NBA and plays with stats in Fa...2016-07-0548 min

SaaS Insider023: Interview with Tim Matthews from IncapsulaTim Matthews from Incapsula (https://www.incapsula.com/) chats with Shira Abel from Hunter & Bard (http://hunterandbard.com/) about how he got into SaaS marketing from conventional marketing, the differences between and the special challenges SaaS marketers face when companies scale. Tim has an ebook called The SaaS Marketing Handbook and it's free - you can find it at: https://www.scribd.com/doc/274418815/The-Saas-Marketing-Handbook Tim Matthews was born in New York City and grew up in a nearby leafy suburb before taking the long route to Silicon Valley through Tokyo. He has worked...2016-06-2855 min

SaaS Insider022: Interview with Elizabeth Yin from 500 StartupsThis week Elizabeth Yin (http://blog.elizabethyin.com) joins Shira Abel to talk about Predictable Revenue - how to build it, outbound sales, and being a Partner at 500 Startups. There's a lot of helpful information in this show about building and scaling your outbound sales. About Elizabeth: In HS: She programmed at other people's startups during the dot com boom in the Silicon Valley. Early 20s: Elizabeth studied EE & went to business school at age 23. She worked & lived abroad to travel a lot. Late 20s: She got serious about her career & worked...2016-06-2143 min

SaaS Insider021: Interview with Jason Crawford of FieldbookJason Crawford from Fieldbook was interviewed by Shira Abel from Hunter & Bard on today's show. Jason gave some great insights on how Fieldbook did usability testing - resulting in a lot of unexpected changes before launching on Product Hunt. He also talks about the value of influencer marketing. Jason Crawford is the co-founder and CEO of Fieldbook. Interesting things he's done in the past include co-founding co-founding Kima Labs (sold to Groupon in 2012) and running Landing Page Optimization at Amazon. In a previous life, he built supercomputers for biochemistry applications at D. E. Shaw Research. To relax...2016-06-1444 min

SaaS Insider020: Interview with Dale Clareburt from WeirdlyDale Clareburt from Weirdly, an HR SaaS company, is interviewed by Shira Abel. Dale is the Co-Founder and CEO of Weirdly Ltd. Weirdly (https://weirdlyhub.com/) is a SaaS platform that helps businesses put organisational and team culture fit at the beginning of the recruitment process. They believe that recruitment should be fun, engaging and useful and so they've created a product that delivers just that. Its clients range from SMEs to Enterprise across NZ and globally. Shira Abel is the CEO and founder of Hunter & Bard (http://www.hunterandbard.com), a marketing and branding...2016-06-0739 min

SaaS Insider019: Interview with Neil Patel from Quick SproutNeil Patel from Quick Sprout and Shira Abel discuss how Neil and his partner Hiten have started multiple successful SaaS businesses, his opinion on why he thinks SaaS fees will be eliminated in the future, and how marketplaces will take over. Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100...2016-05-3128 min

SaaS Insider018: Interview with Michal Sadowski from Brand24Today Shira interviews Mike Sadowski from Brand 24, a SaaS company born and raised in Poland - with no US entity. Michal is the Founder & CEO at Brand24, a social listening tool used by over 1000 customers across 40 countries. He's a mentor at Startup Weekend & Founder Institute and the author of "Social Media Revolution", a bestselling book. Awarded with a "Best Co-Founder" prize in The Next Web Startup Awards 2013. Web Summit Conference 2013 People's Stage winner. In his spare time he is a guitar player in a rock band called Band24. We talk about how humor can go...2016-05-2450 min

SaaS Insider017: Interview with Erik Anderson from GravyShira Abel chats with Erik Anderson from Gravy about SaaS startups, metrics, and what seed and starting startups need to know about marketing and growth. Erik Anderson is the co-founder and Managing Partner at Gravy (http://www.makegravy.co). He’s an active advisor to a number of companies and has been on the management team that has invested into over 30 early-stage startups. His jump into tech began with Techstars and their first program in London. He currently splits his time between California and Europe. You can find out more about Shira's marketing an...2016-05-1742 min

SaaS Insider016: Interview with Ron Sela from Start-a-FireToday's show Shira Abel from Hunter & Bard (http://www.hunterandbard.com) interviews Ron Sela from Start-a-Fire (http://startafire.com/) Ron Sela is a Full Stack Marketer at Start A Fire. He’s a profit-driven marketer having held roles previously at dapulse, Klear and Pagewiz. Ron is also a blogger at RonSela.com, where he discusses influencer marketing and B2B content marketing topics. Ron’s rich background includes an MBA, a Law degree (LL.B.) and a degree in Economics. Before becoming a full-stack marketer he served as Head of Treasury in leading technology companies. This earned him...2016-05-1042 min

SaaS Insider015: Interview with Idan Gazit from HerokuEver wonder when you should start spending money on UX? Design? How do you know you have a good designer? Today's show Shira Abel interviews Idan Gazit from Heroku. An expat New Yorker living in Tel Aviv, Idan is a hybrid engineer/designer and data visualization geek. He’s currently the UX lead for Heroku’s data products, and previously worked on a number of startups (to empty his bank account) and consulting work (to fill his bank account). Idan writes brief things on twitter as @idangazit, and longer things at gazit.me. Idan...2016-05-0332 min

SaaS Insider014: Reuben Metcalfe - Serial Startup Growth HackerOn today's show Shira interviews Reuben Metcalfe, a startup marketer that has a love/hate relationship with the term Growth Hacking. Reuban is a high-school drop-out failed forward into entrepreneurship, whilst taking a detour in Japanese industrial coatings, utilities brokerage, growth-consulting, international gaming law, and digital internet moneys. If you think he sounds like a character - you don't know the half of it. He enjoys dealing with companies that help people. Has the somewhat ambitious aim of fixing capitalism - preferably yesterday, and in a somewhat lucrative manner. Resigned to, and accepts the fact...2016-04-261h 02

SaaS Insider013: Interview with Georgi Kadrev from ImaggaShira interviews Georgi Kadrev from Imagga. Georgi Kadrev is co-founder and CEO of Imagga Technologies (http://imagga.com), one of the companies pioneering the image-recognition-as-a-service model, offering highly scalable cloud API to businesses and developers. Georgi graduated with an M.S. in technology entrepreneurship from Sofia University in 2009 and is currently an assistant professor and Ph.D. student in the Software Engineering department, specializing in practical deep-learning for image recognition.With Imagga Georgi has won multiple technology, innovation, and entrepreneurship awards, most recently the best company award in the "Technology For The Big Players" track...2016-04-1236 min

SaaS Insider011: Interview with Yigal Roos from BrandBoxShira Abel interviews Yigal Roos, the Founder and CEO of Brandbox.io - an interactive media SaaS company. They talk about how Brandbox was born out of a marketing agency, what changes happened organizationally to make that work, and how the company had it's first burst of growth. BIO:Occupation: Tech entrepreneurCompany: BrandBox.io Location: Based in Amsterdam, NetherlandsFounded: BrandBox was founded in 2015 with his brother/CTO Uri RoosBrandBox empowers companies to easily setup and publish interactive marketing across all of their touch points. The online platform is...2016-03-2242 min

SaaS Insider010: Marketing Post Sale | Content | SaaSYou've closed the deal and have the customer. Great! Now what? If you're a SaaS company closing the deal is just the beginning. In this episode of SaaS Insider Shira chats with Anne Janzer, a tech industry marketing writer about post-sale marketing and content marketing.Anne Janzer is author of the book Subscription Marketing: Strategies for Nurturing Customer in a World of Churn, and the upcoming book The Writer’s Process: Getting Your Brain in Gear. As a writer and content marketing consultant, she has worked with more than a hundred technology companies. Her clients include serial en...2016-03-1542 min

SaaS Insider009: Paul Teshima from NudgeThis week Shira Abel interviews Paul Teshima from Nudge. Paul is a successful technology executive who has run services, customer success, account management, support and product management. He's a firm believer that culture eats strategy for breakfast, and business culture can be built through storytelling. Always have been a leader with a strong focus on sales and customer engagement.Previously Paul helped lead Eloqua (marketing automation) as part of the executive team from $0 to over $100 million in revenue, through IPO and a successful acquisition for $957 million by Oracle.Now co-founder and...2016-03-0841 min

SaaS Insider008: Interview with Joshua Pines from SirenumThis week Shira talks with Joshua Pines, an American who lives in London. They talk about how Joshua is using partners to grow his SaaS company. Joshua Pines has spent nearly 20 years on the business side of the technology industry. He is a co-founder and the head of corporate development and marketing for Sirenum, a workforce management SaaS platform based in North London. Previously, Josh was a marketing executive at Medidata Solutions, the leading provider of cloud-based technology to the life sciences. He has also held marketing, product, and strategy leadership roles for organizations such as IBM...2016-03-0140 min

SaaS Insider007: Tim Lynch from ApplangoThis week I chat with Tim Lynch from Applango and learn about moving a licensing company over to a SaaS model, bandwidth optimization, spending, and working in a startup from Connecticut. If you'd like to be interviewed on SaaS Insider - please contact shira (at) hunterandbard (dot) comAnd if you like the show - please give us a review and a comment. THANK YOU!2016-02-2339 min

SaaS Insider004: Interview with Hiten Shah from Quick Sprout - Part 2Hiten Shah is the amazing co-founder and CEO of Quick Sprout. Previously he's co-founded Kissmetrics and Crazy Egg with Neil Patel. Hiten is a master of successful SaaS businesses and believes that almost anyone can create a successful SaaS business. In today's show Shira chats with Hiten about growth hacking, sales versus marketing, Hiten's own podcast - The Startup Chat, and more. Hiten and Shira talked so much in this episode that Shira decided to break it into 2 parts. This is Part 2.2016-02-0240 min