Shows
The Space In Between PodcastWhat Behavioral Science Reveals About Human Connection - with Shirin OreizyIn this episode of The Space In Between, Leigh hosts behavioral science expert Shirin Oreizy—founder and former CEO of Next Step and noted coach to leaders — who shares practical tools for holding firm to our values and bridging divides. We explore behavioral science insights including why fear of loss can loom larger than potential gain, how smart framing of issues can unlock connection, and why building something together first can lower defenses and open honest dialogue. We also explore “above vs. below the line” leadership, and the slow, steady work of cultivating trust over time. Le...
2025-11-2647 min
The Hoffman PodcastS11e3 Shirin Oreizy - A Deep-Felt Appreciation for LifeShirin Oreizy, engineer and coach, found herself hindered by a pattern of perfectionism as she embarked on a career transition. She’d known about the Hoffman Process for five years, but she didn’t think she needed it. When she saw the effects of this pattern of perfectionism and how it was blocking her from creating her dream and vision, she knew it was time.
Concurrently, over these five years, Shirin and her husband had been on a long, painful IVF journey. At the time of her Process, Shirin was beginning to recover from the trauma of this...
2025-09-0436 min
B2B Marketing ExchangeA Lesson In Behavioral Science & How To Apply It To B2B MarketingWe’re kicking it back to Alpharetta, GA this week to replay a unique keynote from B2BMX East. Tune in now for an introduction to Behavioral Science, the study of how humans really make decisions, courtesy of Shirin Oreizy, Founder & CEO of Next Step. During this keynote, Shirin shares Behavioral Science principles every B2B marketer should know, as well as real-world examples of how Behavioral Science is applied to B2B marketing challenges — from increasing adoption with new customers to increasing the lifetime value of existing customers. Plus, hear from Shirin herself during...
2025-01-0843 min
BrandformanceWhat is behavioral science and experimentation with Shirin OreizyToday’s guest is Shirin Oreizy, Shirin is the founder and CEO of Next Step, an acclaimed Behavioral Design Agency. Shirin and her team employ The Science of Design™, a mixed-method research model, to craft superior outcomes for clients in marketing and product development. She's a sought-after speaker, spotlighted in Forbes, and has recently collaborated on projects with researchers from Harvard and Duke. Here are three things I learnt from Shirin:What is behavioral science and what does it take to design successful experiments?How can teams start with this methodology?How we should think about the recent cont...
2024-05-1024 min
The Yonder BoysGaming the SystemThe Yonder Boys are finally back! So much to talk about but we kept it to a quick-moving 50 mins for your listening pleasure — featuring one of the most fascinating interviews yet on this show. You won't want to miss it.We start off recounting Geoffrey's recent trip to Brussels (02:00) and how he found their urban mobility, both so much more advanced than US cities, and yet, not all the romantic, bike-loving people he had dreamed.This episode's news starts with a recap of the biggest headline from COP28 (05:10). We then chat about EV manufacturers putting out misleading (da...
2023-12-2752 min
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing AgenciesBoost Your Agency's Success with the Power of Behavioral Science Did you know that applying behavioral science to your agency's work will result in better outcomes for your clients? By utilizing research-backed methodologies, you'll gain a competitive advantage. With extensive research on how to decipher customer thought processes, behavioral science is an incredibly useful tool for influencing and predicting their behavior. Our guest today, Shirin Oreizy, is the founder and CEO of Next Step, a marketing agency that specializes in using behavioral science and research methodology to help clients achieve their marketing goals. Their approach is different from traditional marketing, which often puts all customers in the...
2023-03-0119 min
Fintech ImpactNext Step with Shirin Oreizy | E246Jason talks to Shirin Oreizy, Founder and CEO of Next Step, an award-winning Behavioral Design Agency with offices in San Francisco, CA & Boston, MA.Episode Highlights1.00: Next step is a behavioral design agency because we sit at this intersection of leverage and being able sentence and how we help our clients design and their marketing and product experiences for their clients and ultimately, we are trying to help them better understand how people really making decisions about the brand or so that they can ultimately drive better engagement or adoption for their products and solutions...
2022-10-1133 min
Smart Business Revolution | Turn Relationships into Revenues | Networking | More Clients | Relationship AdviceShirin Oreizy | Supercharging Your Marketing with Behavioral ScienceShirin Oreizy is the Founder and CEO of Next Step, an award-winning behavioral marketing agency with offices in San Francisco and Boston. Next Step leverages the latest research in behavioral science (the study of how humans make decisions) to design better outcomes for businesses in their marketing and growth initiatives. Shirin has a degree in Engineering and Computer Science from UC Berkeley and holds accreditations from Duke University and UC Berkeley on behavioral science and positive psychology. Her work applying behavioral science in marketing is regularly featured in Forbes, Inc. Magazine, and The Huffington Post. She has a...
2021-09-0630 min
Behavioral Grooves PodcastGrooving: The Uber Science SymposiumOn May 3, 2019, Kurt and Tim attended an invitation-only Science Symposium featuring a track on behavioral science at the San Francisco headquarters of human and food transportation giant Uber. During the one-day assembly, we sat in on presentations delivered by academic researchers from UCLA, University of British Columbia, University of California San Diego, Dartmouth, Cornell, Columbia University and Stanford, among others. We also heard from practitioners of applied behavioral sciences who work at Facebook, Morningstar, TruFit, Cerego, Ipsos, Maritz, and, of course, Uber.
Kurt and Tim were exposed to a massive amount of new research data, new insights...
2019-05-1520 min