Shows
Likely Marketing#100: TL;DR Marketing: How to Hook, Hold & Win AttentionIs TL;DR marketing killing long-form content—or reshaping it? In this episode, we unpack how “Too Long; Didn’t Read” has become the default filter for digital audiences and what it means for content creators, brands, and marketers. You’ll learn why attention spans are shrinking, how to design an “attention architecture” that serves both scanners and deep readers, and the do’s and don’ts of TL;DR marketing across blogs, podcasts, video, email, and social platforms. We’ll also explore metrics that matter—like progression, shareability, and action completion—and why balancing brevity with depth is the key to thriving in t...
2025-09-0218 min
Likely Marketing#99: Shrinking Attention, Bigger Impact: The TL;DR Marketing ShiftIn this episode of Likely Marketing, Shiv unpacks the rise of TL;DR marketing—how “Too Long; Didn’t Read” went from forum slang to a global shift in how we consume and create content. Discover the origins of TL;DR, the data behind shrinking attention spans, and why short, sharp summaries dominate today’s feeds, emails, and videos. Learn how marketers can turn this challenge into an opportunity by mastering layered communication: hooks that grab attention, TL;DR summaries that deliver value fast, and deeper content for those ready to engage. If you’re a marketer, creator, or brand navigat...
2025-08-2611 min
Likely Marketing#98: How Bluesky’s ‘Live Now’ Badge Is Rewriting the Rules of Open Social MediaBluesky is rewriting the rules of social media with its new "Live Now" badge—a feature that encourages users to leave the app and watch livestreams on YouTube, Twitch, or other platforms. In this episode, we explore what this bold move means for open social media, creators, brands, and marketers. From boosting cross-platform reach to building authentic communities, Bluesky’s open-door approach could signal the end of the walled-garden era. We dive into the opportunities, challenges, and the bigger trend toward decentralized, interconnected networks. Is this the future of social media—and can brands keep up?(00...
2025-08-1915 min
Likely Marketing#97: 8 Social Media Strategies for 2025 That Pay Off for YearsOrganic reach may be shrinking, but in 2025, smart brands know organic social media is more valuable than ever. In this episode, discover 8 practical social media strategies for 2025 to build trust, drive long-term ROI, and create loyal communities. We explore why consistency beats virality, how micro-communities amplify your brand, and why authentic engagement outperforms short-term tactics. Backed by data from Sprout Social, Buffer, and Nielsen, learn how to shift from reach to relationships, leverage AI for efficiency (not replacement), and develop metrics that align with long-term success. If you’re ready to future-proof your organic strategy, this is your roadmap....
2025-08-1218 min
Likely Marketing#96: Is This The End of Organic Social Media Marketing? And How The Obsession With Virality and AI Is Breeding Apathy Towards CustomersOrganic reach is crashing. The obsession with going viral? Skyrocketing. In this episode, we unpack why most brands are still chasing viral social media marketing even as platforms throttle organic visibility. Discover the real numbers behind declining reach, why AI is intensifying the content arms race, and the truth behind virality myths. From inflated expectations to overlooked strategy, this is the raw, data-backed reality of social media in 2025. If you're a marketer, brand leader, or creator, this episode will challenge your assumptions—and help you think beyond the viral trap.(00:00) Intro(01:24) Decaying re...
2025-08-0521 min
Likely Marketing#95: From Global to Local: How Could Mesh Networks Change Marketing?Can mesh networks rewrite the rules of marketing? In this episode, we dive into the offline-first world of Bitchat and explore how mesh networking could revolutionize communication—and disrupt marketing as we know it. What happens when messages travel device to device, without centralized servers, tracking, or ads? Discover how hyperlocal networks could empower communities, reshape advertising, and redefine what it means to reach an audience. Tune in to explore the future of marketing without the Internet.(00:00) Intro(01:08) Mesh networks could change how we communicate(05:41) Local communities would become prominent...
2025-07-2915 min
Likely Marketing#94: Inside Bitchat: Jack Dorsey’s Bold Bet on Offline CommunicationWhat if messaging worked without the Internet? In this episode, Shiv dives into Bitchat—Jack Dorsey’s experimental, offline-first messaging app. Built on Bluetooth mesh networks, Bitchat enables encrypted, peer-to-peer communication without servers, cell towers, or WiFi. We unpack how it works, the tech behind it, its privacy promise, and the serious questions it raises about security, trust, and the future of decentralized messaging. Could this be the next step after Twitter, BlueSky, and Nostr? Tune in to explore how Bitchat could reshape human connection—and why it matters for marketers, technologists, and anyone thinking beyond today’s Internet.
2025-07-2214 min
Likely Marketing#93: Your Next Customer Is Already Searching—On Social (And what it means for your business in 2025)Local discovery has moved. Are you keeping up?In this episode of Likely Marketing, Shiv unpacks the rise of local social SEO—where social media platforms like Instagram and TikTok now drive local business discovery more than Google Maps or directories ever could.From Gen Z’s shift to social search, to how Google’s AI ranks businesses based on social signals, and the emerging role of AR and voice search in local discovery—this episode is a deep dive into the future of local SEO.You’ll learn:Why traditional SEO is no long...
2025-07-1416 min
Likely Marketing#92: AIO on Social: The New Rules of Discovery, Strategies and ToolsSocial media is no longer just about trends—it’s becoming a full-fledged AI-powered discovery engine. In this episode, we unpack AIO (Artificial Intelligence Optimization) and how it's redefining content discovery on platforms like Instagram, TikTok, and Meta. You'll learn how to build AIO strategies for social media that help your content get picked up by AI systems and served at the right moment. We cover what AIO looks like in real life, how it differs from SEO, and how to create content AI and humans love. From tools to tactics, this is your guide to building a future-proof conten...
2025-07-0715 min
Likely Marketing#91: Ambient Marketing: An Ecosystem for Growth - Agentic AI, AI<>AI Marketing, Social Intelligence & Hyper-Engaged CommunitiesWhat if marketing wasn’t something you saw — but something you felt? In this episode, we explore ambient marketing powered by multimodal, agentic AI and proactive devices. Discover how AI systems that understand your context, preferences, and social environment are changing how businesses reach people — without ads. We dive into agentic AI, AI-to-AI marketing, social intelligence, and how future tech could create hyper-personalized, community-driven experiences. Learn how ambient ecosystems may shift marketing from persuasion to presence.(00:00) Intro(01:01) AI is becoming proactive with the rise of agentic AI(03:25) The exciting, yet puzzlin...
2025-07-0115 min
Likely Marketing#90: Ambient Marketing: How Multimodal + Memory-based AI and New Hardware are Setting the StageWhat happens when AI becomes ambient—always present, always listening, always helpful? In this episode, we explore the future of ambient marketing through the lens of OpenAI and Jony Ive’s groundbreaking collaboration. Discover how multimodal AI, long memory, and smart hardware like Meta’s Ray-Ban glasses are converging to transform marketing from reactive to deeply personalized. Learn how brands can engage in real-time, context-aware moments that feel less like ads and more like assistance. This is the experience shift—marketing that adapts to you.(00:00) Intro(01:24) The rise of multimodal AI - translat...
2025-06-2410 min
Likely Marketing#89: The Experience Shift: 14 Tools to Prove AR Marketing Impact (2/2)How do you actually measure AR marketing performance? In this episode of Likely Marketing, Shiv dives deep into attribution models, KPIs, and tools to track the ROI of augmented reality campaigns. Learn how brands like Sephora and Warby Parker use AR to influence purchase behavior, reduce returns, and drive engagement. Discover 14 tools for AR measurement, explore different attribution models, and understand how AR is shaping the future of customer experiences. Whether you're in D2C or B2B, this episode will help you unlock the full marketing potential of AR.(00:00) Intro(00:51) What ar...
2025-06-1715 min
Likely Marketing#88: The Experience Shift: Why AR in Marketing Is the New Competitive Edge (1/2)AR in marketing isn’t just hype—it’s here, and it’s transforming how brands connect with customers. In this episode of Likely Marketing, Shiv explores the explosive growth of Augmented Reality (AR) and why it's becoming a must-have tool for marketers. Learn how platforms like Snapchat, Apple, Meta, and Google are fueling AR adoption, and discover how top D2C and B2B brands—like Warby Parker, Sephora, IKEA, Boeing, and Johnson & Johnson—are using AR to create immersive, personalized experiences. From virtual try-ons to AR-powered training, AR is bridging the gap between digital and physical, solving real-world pr...
2025-06-1010 min
Likely Marketing#87: The Silent AI Web Revolution: What Every Marketer Needs to Know (2/2)The internet is evolving fast—and so must your marketing strategy. In this episode of Likely Marketing, we explore the most critical internet trends reshaping search, SEO, and digital strategy. From the rise of platform-specific search on TikTok, Reddit, and Amazon to the growing dominance of AI assistants like ChatGPT, discover how marketers must adapt in a world moving toward AI-overviews and no-click search. Learn why the open web is fading, how brand visibility now requires multi-platform optimization, and what a future-proof SEO approach looks like. Stay ahead—understand the trends shaping tomorrow’s marketing.(00:0...
2025-06-0317 min
Likely Marketing#86: The Silent AI Web Revolution: What Cloudflare CEO, Meta, Ahrefs and Others Have to Say (1/2)AI is fundamentally reshaping the internet. In this episode, we unpack insights from Cloudflare CEO Matthew Prince on the rapid rise of AI traffic, the shift from open web to private platforms, and how search is evolving. Discover why Google searches are declining, how TikTok and messaging apps are becoming new discovery tools, and what this means for the future of marketing, security, and online behavior. If you want to understand where the web is headed—and what role AI will play—this episode is a must-listen.(00:00) Intro(00:49) Takeaways from the interview on h...
2025-05-2714 min
Likely Marketing#85: Reddit Rewired: From Niche Network to a Strategic Channel?Reddit just posted a 44% YoY revenue jump and 82M+ daily users. In this episode, we dive into what Reddit’s Q1 results mean for marketers. From D2C brands tapping into niche subreddits to Reddit’s rising potential in AI search, we explore how and why Reddit deserves serious attention in your 2025 marketing strategy. Plus: the platform’s ad evolution, its role in the shift toward open content, B2B challenges, and what marketers need to know about its unique community-first culture. Is Reddit the next big growth channel? Let’s find out.(00:00) Intro(00...
2025-05-2016 min
Likely Marketing#84: The Hidden Cost of Google AI Overviews: Traffic, Ads & SEO ShakeupsGoogle's AI Overviews are transforming search—and reshaping SEO, traffic, and ad strategies. In this episode, we explore what AIO is, where it's expanding, and how it's impacting website clicks across industries like travel, healthcare, and tech. Is AIO a threat to OpenAI and Anthropic? What does it mean for marketers and content creators? Get 7 actionable tips to optimize your site for AI-powered search and stay ahead in an AI-first web. If you're serious about SEO, this episode is your new roadmap.(00:00) Intro(01:12) What’s Google’s AI Overview (AIO) and where is it...
2025-05-1316 min
Likely Marketing#83: Will AI bring creators and brands closer?Will AI bring creators and brands closer? In this episode of Likely Marketing, Shiv dives into how AI is transforming content creation, brand voice, and influencer partnerships. From faster workflows to hyper-personalized storytelling, AI is helping creators and brands scale without losing authenticity. We explore new social media protocols, predictive analytics, privacy-first marketing, and how multi-channel strategies are evolving. If you're a marketer, creator, or brand leader wondering how AI is reshaping human connection in marketing — this one's for you.(00:00) Intro(00:48) The big question - food for thought(01:58) Creating content at...
2025-05-0613 min
Likely Marketing#82: Data-Driven Marketing Is Evolving—Are You Ready?Discover the future of data-driven marketing in this episode! We unpack how data shapes modern marketing, real success stories from Amazon, AmEx, Netflix, and more, and the major shifts affecting marketers today—like the fall of third-party cookies, stricter privacy laws, fragmented customer journeys, and AI-driven black boxes. Learn 5 must-do strategies to stay ahead: from building first-party data to adopting privacy-first analytics and smarter attribution models. Explore the next wave—Agentic AI, new social platforms, and the balance of automation and creativity.(00:00) Intro(00:36) What is data-driven marketing? And why it matters?(0...
2025-04-2914 min
Likely Marketing#81: AI Meets the Feed: OpenAI’s Social Media Could Change EverythingIs OpenAI building the next big social media platform? In this episode, we dive into the rumors around OpenAI’s potential ChatGPT-powered social network. From AI-generated avatars and meme feeds to data-driven marketing and influencer automation, we explore how this platform could revolutionize user interaction, content creation, and brand strategies. Could it become the ultimate AI-driven marketing playground—or the start of the end for human-led social? Tune in for insights on the future of AI-powered social media, privacy, and what it means for marketers, creators, and users alike.(00:00) Intro(00:38) The Rumored Open...
2025-04-2217 min
Likely Marketing#80: Spotify Ad Exchange and Performance Marketing: Winning in the Age of Walled Gardens🎧 Spotify just launched its own ad exchange—Spotify Ad Exchange (SAX)—ushering in a new era for performance marketing. In this episode, we dive into how SAX simplifies programmatic ad buying, enhances targeting with privacy-first tools like UID 2.0, and reshapes Spotify’s role in the ad tech space. Discover how SAX gives marketers real-time access to Spotify’s global audio, video, and display inventory—plus, what this means for ad personalization, campaign performance, and data tracking. Tune in for insights on the growing impact of mini walled gardens in digital marketing.(00:00) Intro(00:44) What is Spoti...
2025-04-1512 min
Likely Marketing#79: Reels Going Solo? The Strategic Pivot That Could Change Social Media MarketingIs Instagram planning to launch a standalone Reels app? In this episode of Likely Marketing, Shiv explores the rumoured 'Project Ray'—Meta’s potential move to spin off Reels into a separate app. What does this mean for creators, brands, and marketers? Could this shift challenge TikTok and YouTube Shorts, or further fragment the social media landscape? We dive into the strategic implications, marketing impact, and what you need to prepare for if Reels goes solo. Stay ahead of the curve in the evolving world of short-form video.(00:00) Intro(00:41) A quick look into...
2025-04-0812 min
Likely Marketing#78: V2X Tech for Marketing: Turning Cars into Smart Ad SpacesWhat if your car could connect you to personalized offers while cruising down the highway? Enter Vehicle-to-Everything (V2X) technology—a groundbreaking innovation that’s reshaping road safety and traffic management. But it’s not just about safer driving; V2X could revolutionize marketing too. In this episode, we explore how V2X can enable proximity marketing, dynamic in-car ads, and event-based notifications, creating seamless consumer experiences on the go. Discover how marketers can leverage this emerging tech while balancing privacy and personalization. Tune in to learn how V2X could transform the future of marketing!...
2025-04-0110 min
Likely Marketing#77: Beyond Forecasts: How Climate Data is Rewriting MarketingCan weather data make ads smarter? This week, we dive into climate data marketing—where real-time weather trends shape ad campaigns. From AI-driven weather analytics to geofencing heatwaves, brands like Coke, Mamaearth, and Campbell’s are using climate insights to drive sales. But is it all just smart marketing, or does it border on greenwashing? We break down the tech, trust issues, and what this means for the future of marketing.🔗 Tune in to discover how brands are turning climate patterns into marketing gold!(00:00) Intro(00:49) What is climate data marketing?(01:40) How does cl...
2025-03-2511 min
Likely Marketing#76: Permission-First Marketing: Building Trust in the Age of Privacy-Led Social MediaThe future of marketing is shifting—are you ready for it? In this episode, we explore the rise of privacy-led social media platforms like Yope, a photo-sharing app gaining traction with Gen Z for its focus on private group sharing and authentic connections. We unpack how platforms like MeWe and Yope are changing social media dynamics, driving the shift toward Permission-First Marketing—where brands must earn the right to engage with audiences by respecting privacy and delivering value. Discover how marketers can adapt to this privacy-first era, build trust, and create meaningful brand connections in a rapidly evolving digital land...
2025-03-1818 min
Likely Marketing#75: How Digital PR & Link Building Can Supercharge Your Brand: Insights from Chris Panteli, Co-Founder, LinkifiDiscover the power of Digital PR and link building in this insightful conversation with Chris Panteli, Co-Founder of Linkifi. Learn how strategic link building boosts SEO, enhances brand authority, and drives business growth. We explore the evolving role of AI in Digital PR, the best practices for earning high-quality links, measuring success, overcoming key challenges, and the future of online visibility. Whether you're a marketer, entrepreneur, or SEO expert, this episode is packed with actionable insights to help you stay ahead. Tune in now!(00:00) Intro(01:28) Linkifi’s Journey and Digital PR Focus: The origin story and s...
2025-03-111h 01
Likely Marketing#74: The Marketing Reality Shift: AI, Search, Social, and Media at a Crossroads🚨 The digital landscape is shifting—are you ready? In this episode, we break down the major disruptions redefining online search, social media, and media strategies in 2025.🔍 Google’s Identity Crisis: With AI Overviews and Gemini 2.0, is Google cannibalizing its own search traffic? How are brands adapting?📱 The Great Social Media Migration: Gen Z is leaving mainstream platforms. What’s driving this exodus, and where are they going?📰 AI and Traditional Media: Newsrooms are transforming—what does this mean for PR, earned media, and brand storytelling?🤖 Rise of AI Agents: AI-powered assistants are changing how people con...
2025-03-0416 min
Likely Marketing#73: AI-Powered. Privacy-Protected. The Next Era of Search MarketingAI search engines are evolving, but at what cost to privacy? In this episode, we explore privacy-first AI search engines like DuckDuckGo, Qwant, Brave Search, and Apple Intelligence. How do they work? What makes them different? And why should marketers and brands pay attention?🚀 Learn how anonymous queries, encryption, and on-device processing protect users while delivering powerful search results. Plus, discover marketing strategies that work in a privacy-first world—contextual ads, organic content, and local SEO.Don’t miss this essential discussion on the future of AI search! 🎧(00:00) Intro(00:43) Let’s meet privacy-firs...
2025-02-2511 min
Likely Marketing#72: Decentralized, Disruptive, Game-Changing: Marketing on Bluesky & AT ProtocolThe social media landscape is evolving—again! In this episode, Shiv dives into Bluesky and its game-changing AT Protocol. What is it? How does it work? And why does it matter for marketers and brands?We’ll break down: ✅ The AT Protocol & its decentralized approach ✅ How it differs from traditional social media ✅ Opportunities for marketers on Bluesky ✅ The future of social media & user controlIs decentralization the next big thing in social media? Tune in to find out!🔔 Subscribe & stay ahead in digital marketing!(00:00) Intro...
2025-02-1812 min
Likely Marketing#71: The Andromeda Effect: AI-Powered, Hyper-Personalized Meta Ads at Scale🚀 The future of AI-powered advertising is here! In this episode of Likely Marketing, we explore Meta Andromeda—Meta’s groundbreaking ad retrieval system. How does it revolutionize ad targeting and personalization? How does it compare to Google Ads & LinkedIn Ads? And what does it mean for marketers and advertisers?🔍 Discover how deep learning, hierarchical indexing, and real-time inference are reshaping ad relevance, engagement, and ROI.💡 Tune in to learn how Andromeda could change the game for AI-driven ad strategies and what it means for the future of marketing.🎧 Listen now & stay ahead in the evolving world of di...
2025-02-1109 min
Likely Marketing#70: Effortless Online Advertising: How Agentic AI Could Unlock New Marketing EfficienciesAgentic AI is here—and it’s changing the game in digital marketing. Google, Microsoft, OpenAI, and Apple are all making moves, but what does this mean for advertisers?
In this episode, we break down:
What agentic AI is & how it works
How startups like Anthrologic & Adaly are shaping AI-driven advertising
Six major ways AI agents can transform ad campaigns
Key challenges: accuracy, privacy, and adoption hurdles
The future of AI-powered advertising with Google, Microsoft & OpenAI
Whether you're a marketer, advertiser, or AI enthusiast, this episode is packed with insights you can’t affo...
2025-02-0410 min
Likely Marketing#69: Speak Global: How AI Dubbing Can Enhance Reach and Visibility at ScaleIn this episode of Likely Marketing, host Shiv dives into the exciting world of AI speech dubbing. Learn how cutting-edge tools like Meta's Voicebox, OpenAI’s Whisper, and Google Translate are transforming content creation by enabling seamless multilingual dubbing. Discover how platforms like YouTube, TikTok, and Instagram are leading this innovation, empowering creators to expand their reach across borders.
Explore how brands, from Netflix to Coca-Cola, are leveraging AI to break language barriers, personalize campaigns, and connect with global audiences. But it's not all smooth sailing—ethical and technical challenges like voice misuse, cultural nuances, and regulatory hurdl...
2025-01-2809 min
Likely Marketing#68: Visual Search & Beyond: Marketing Possibilities with Image RecognitionIn this episode, we explore the transformative potential of visual image recognition technology and how businesses can harness it to stay ahead. Learn how D2C and retail marketers can use this tech to improve online discoverability, drive engagement, and offer personalized customer experiences.
🔍 Key Highlights:
How visual image recognition works, powered by AI and CNNs.
Real-world applications in retail, healthcare, and security.
Examples from brands like ASOS, IKEA, and Coca-Cola showcasing the tech’s ability to boost sales, enhance inventory management, and analyze consumer trends.
The role of augmented reality (AR) and tools like Google Lens in resh...
2025-01-2109 min
Likely Marketing#67: Winning the SEO War: How to Tackle JavaScript Challenges for AI CrawlersExplore the evolving role of JavaScript in web development and its profound implications for SEO and marketing in this week’s episode of Likely Marketing with Shiv. Discover why JavaScript-heavy websites challenge both traditional web crawlers like Googlebot and emerging AI crawlers, impacting content indexing, search rankings, and digital visibility. Learn about best practices like server-side rendering, structured data, and performance optimization to ensure your website remains accessible and competitive in an AI-driven web. Stay ahead in the digital marketing game with actionable insights and strategies for balancing interactivity and SEO.
(00:00) Intro
(00:40) Goog...
2025-01-1415 min
Likely Marketing#66: Intelligent Browsing with Dia: A Marketer's New PlaygroundDiscover Dia: The revolutionary AI-powered browser from The Browser Company, creators of Arc. Dia reimagines web browsing by deeply integrating AI to transform your experience into a personalized, proactive assistant. From automating repetitive tasks to offering context-aware searches, Dia redefines what a browser can do. Explore its innovative features, like the AI-powered insertion cursor, automated actions, self-driving workflows, and robust privacy-focused memory capabilities. Learn how Dia might reshape online search, social media, and marketing. Join us as we unpack this groundbreaking technology and its potential impact on the future of computing. Welcome to the next generation of browsing!
2025-01-0615 min
Likely Marketing#65: The New Shifts in Marketing: 2024 Insights and 2025 PredictionsDiscover the game-changing marketing trends of 2024 and what’s on the horizon for 2025! From the rise of AI-powered high-intent search and generative AI content creation to the evolution of social media platforms like TikTok and YouTube, this episode dives into how technology is reshaping marketing strategies. Explore the potential of AI-integrated wearables, interest-based social platforms, and the increasing push for authentic, ethical content in a world dominated by AI. Tune in for insights on emerging tools, groundbreaking platforms, and innovations that promise to redefine user engagement and brand strategies in the new year. Get ready to unlock 2025's marketing op...
2024-12-3121 min
Likely Marketing#64: Instagram Trial Reels: Innovate, Iterate, DominateSocial media is evolving, and Instagram's latest Trial Reels feature is a great example of that. This game-changing update allows creators and brands to test content with non-followers without impacting their main feed. From A/B testing content strategies to boosting organic reach and engagement, Trial Reels offers unparalleled opportunities for both B2B and B2C marketers.
In this episode, we break down how this feature works, its benefits for brands and creators, and its potential to revolutionize organic social media marketing in 2025. Learn how to leverage Trial Reels for audience targeting, campaign optimization, and aligning organi...
2024-12-2412 min
Likely Marketing#63: Breaking the Ecosystem: What Google Chrome's Sale Could Mean for MarketersGoogle Chrome is a cornerstone of Google’s ecosystem, powering seamless integration with services like Gmail, YouTube, and Google Ads while influencing web standards and digital marketing strategies. But what happens if Chrome is sold off as part of Google's ongoing legal battles?
In this episode, we explore the profound implications this move could have on SEO, digital advertising, data collection, and privacy. Could it disrupt programmatic ads, impact ROI, and shift marketers toward first-party data strategies? What challenges would arise in cross-platform experiences and compliance costs?
On the flip side, we also discuss potential op...
2024-12-1716 min
Likely Marketing#62: Interactive Worlds, Infinite Potential: The New Age of Immersive MarketingDiscover how AI is revolutionizing marketing with World Labs’ innovative spatial intelligence tool. This cutting-edge technology transforms static images into immersive, explorable 3D worlds, creating virtual spaces for marketing, education, and creative projects. Dive into virtual product showcases, interactive advertisements, and educational campaigns that captivate audiences with realism and depth.
From virtual tours of hotels to interactive art galleries, the possibilities are endless. Overcome challenges like accessibility, user adoption, and data privacy to unlock the full potential of this transformative tool. Explore how AI is shaping the next era of marketing.
(00:00) Intro
(00:55) Explorable AI...
2024-12-1014 min
Likely Marketing#61: Inside Perplexity's AI Shopping: What It Means for Online Retail MarketingPerplexity's AI-powered shopping feature revolutionizes e-commerce by integrating catalogs from major retailers like Amazon, Best Buy, and Shopify. It offers single-click buying, accurate tax and shipping calculations, and the innovative "Snap to Shop" feature, all under its Pro plan.
This feature enhances online shopping by providing visually appealing product cards with detailed descriptions, pros and cons, and reviews for informed decisions. What sets it apart is its unbiased recommendations and conversational interface.
E-commerce marketers must now adapt by optimizing product data and high-quality images while participating in merchant programs to remain competitive. Perplexity's AI shopping...
2024-12-0312 min
Likely Marketing#60: Why YouTube Hyperlinked Comments Could Be a Marketer's Best Friend—or Worst EnemyYouTube’s hyperlinked comments feature is set to revolutionize digital marketing. This innovative tool, turning keywords in comments into clickable links leading to Google search results, has both potential and challenges.
By transforming comment sections into interactive search portals, YouTube aims to "reduce friction" in learning about related content. However, the randomness and irrelevance of these links often frustrate users and creators alike, who lack control over the feature, risking spammy and misleading links.
The marketing implications are profound. Thoughtfully crafted comments can become sources of web traffic and affiliate links. Marketers can leverage this to...
2024-11-2612 min
Likely Marketing#59: AI for B2C and B2B Marketing: 6 Real-World Applications and Unmatched BenefitsDiscover the revolutionary impact of AI on B2C and B2B marketing in our latest podcast episode. We delve into how AI has democratized business conversations, transforming every aspect of marketing since the advent of ChatGPT. Explore six real-world use cases showcasing how AI is already benefiting B2C businesses: personalized customer experiences, cross-selling and up-selling opportunities, inventory management, demand forecasting, frictionless shopping, and dynamic product recommendations. Learn how B2B brands can harness these AI innovations to enhance their marketing strategies and stay competitive. From Coca-Cola's AI-driven festive campaigns to Starbucks' Deep Brew system and Salesforce's Einstein...
2024-11-1911 min
Likely Marketing#58: Text Input in AR/VR: Key to Future Marketing StrategiesIn our latest episode, we dive into the cutting-edge world of AR/VR marketing, focusing on the technological challenges and solutions for text input in these immersive environments. As AR and VR technologies become mainstream through innovations like Meta's AR glasses and Apple's VisionPro, the need for effective user interaction methods, especially text input, becomes crucial. We explore various advanced input technologies such as haptic interfaces, virtual keyboards, voice recognition, acoustic systems, optical sensors, on-body wearables, and gesture systems. Each method has its own set of advantages and limitations, impacting their suitability for AR/VR applications. For forward-looking marketers...
2024-11-1215 min
Likely Marketing#57: From Data to Delight: How Hyper-Personalization Transforms Customer Experiences!Discover how hyper-personalization is transforming marketing. This cutting-edge approach uses AI, machine learning, and predictive analytics to deliver personalized customer experiences. As digital and data-driven models rise, hyper-personalization cuts through marketing noise, boosting engagement and conversions.
Marketers now leverage real-time data, natural language processing, and big data to create seamless interactions. Future trends like AR, VR, and emotional AI promise even more immersive experiences.
Join us to explore why hyper-personalization is essential, the technologies driving it, and the benefits it offers. Embrace marketing's future, anticipating customer needs and fostering...
2024-11-0515 min
Likely Marketing#56: Apple Depth Pro for Marketers: Enhance Visual Realism, Boost EngagementDiscover the transformative power of Apple Depth Pro in this episode of Likely Marketing! We delve into how Depth Pro's revolutionary approach to fast and accurate depth estimation creates 3D environments from simple 2D images, offering game-changing possibilities for marketers across industries. Apple Depth Pro enhances visual realism without the need for complex camera setups, allowing for fully immersive AR experiences that seamlessly blend into real-world surroundings. Picture virtual try-ons that display apparel with lifelike fit and form, or interactive hotel room previews from every angle. From e-commerce and fashion to real estate and travel, Apple Depth Pro opens...
2024-10-2910 min
Likely Marketing#55: Content Authenticity: Safeguarding Your Brand’s ReputationDive into the world of digital content authenticity with Adobe's groundbreaking Content Authenticity Initiative (CAI). On this episode of Likely Marketing, host Shiv explores how Adobe's new web app, Adobe Content Authenticity, benefits brands by protecting their work, ensuring transparency, and building trust. Discover the implications of adopting content authenticity tools for marketers and how these innovations can be a game-changer in the fight against misinformation and deep fakes. Learn how brands across industries—fashion, healthcare, law, finance, and tech—can leverage these tools to enhance credibility, protect intellectual property, and foster customer loyalty. While implementing CAI tools presents chal...
2024-10-2212 min
Likely Marketing#54: Cutting Through the Noise: The Impact of AI on Social Listening TrendsIn today's digital landscape, social listening is essential for brands aiming to stay ahead. With AI, social listening capabilities have improved, providing real-time insights and enhanced decision-making. AI's natural language processing (NLP) allows for a better understanding of customer sentiment, while predictive analytics anticipate trends, enabling proactive strategy adjustments.
AI-driven social listening also automates customer engagement, improving efficiency and responsiveness. Brands can address inquiries and feedback quickly, fostering loyalty and trust. Additionally, AI helps in competitive analysis, giving brands an edge by monitoring rival activities.
Despite challenges like restricted...
2024-10-1511 min
Likely Marketing#53: Beyond Text: How Using Messaging Apps for Marketing Is Shaping the Future of Consumer Interaction!In the growingly competitive space of messaging apps, brands are finding innovative ways to leverage these platforms for marketing at all stages of the funnel. This podcast dives into the latest features from leading messaging apps like WhatsApp, Facebook Messenger, Instagram DMs, Google Messages, and LinkedIn Messaging, examining their impact on brand awareness, customer engagement, lead generation, and conversion. Discover how messaging apps are pushing the boundaries of marketing, from rich-media ads and AI-powered suggested replies to seamless in-app shopping and AR-enhanced experiences.
We explore the strategic integrations and features that help marketers reach...
2024-10-0812 min
Likely Marketing#52: Skin Tone Accuracy Tech: A Potential Game Changer for Boosting Your Brand Reputation!Explore the latest advancements in skin tone accuracy tech from Lululab, Spectricity, Apple, and Google, and how they are transforming the capabilities of smartphones, digital cameras, and marketing strategies. These innovative technologies ensure accurate skin tone representation, enhancing the authenticity and inclusivity of visual content. Lululab’s AI analyzes vast datasets to provide true-to-life skin tones, while Spectricity’s multispectral sensors capture a wider range of color data. Apple’s semantic segmentation matte technology and Google’s Monk Skin Tone Scale further enhance image quality and fairness. These advancements are vital for marketers, especially in fashion and personal care, offering...
2024-10-0110 min
Likely Marketing#51: From Clicks to Context: Mapping User Journeys with Chrome's Game-Changing Topics API!In this episode of the Likely Marketing podcast, we delve into how Google is transforming user journey mapping with Chrome Journeys. Learn about Google's implementation of the Topics API, a privacy-focused tool designed to replace third-party cookies. Discover how the Topics API works by analyzing user browsing data to assign relevant topics, ensuring personalized ads without compromising user privacy. We'll discuss the benefits of the Topics API, such as user control, enhanced relevance of ads, and protection from covert tracking. Additionally, we'll address the gaps in the Topics API, including limitations in cross-platform data collection and potential misrepresentation of...
2024-09-2412 min
Likely Marketing#50: Maximize Your Reach: 7 Irresistible Employee Advocacy Benefits for B2B Brands!Unlock the potential of employee advocacy for B2B brands with our latest podcast episode, focusing on the rise of Roblox as a popular online platform. Discover how Roblox offers an immersive gaming experience to digital natives by combining the metaverse, social media, and commerce, delivering significant benefits to big brands. We delve into how brands leverage this platform to engage audiences, create interactive experiences, and solve various marketing use cases. Learn about the advantages of employee advocacy, including increased brand visibility, credibility, and lead generation. Uncover the strategies that enable better talent acquisition, enhance employee engagement, and strengthen...
2024-09-1713 min
Likely Marketing#49: From Games to Goldmines: The Marketing Benefits of Roblox for BrandsDiscover the marketing benefits of Roblox, a popular online platform offering immersive gaming experiences for digital natives. Combining the metaverse, social media, and commerce, Roblox provides big brands with unique opportunities to connect with Gen Z and Gen Alpha. With over 79.5 million daily active users, Roblox enables brands to create captivating digital experiences through branded content, interactive gameplay, and virtual showrooms. Learn how leading brands like Nike, Ralph Lauren, and Chipotle are using Roblox for brand awareness, product launches, and driving sales. Explore the various advertising options, understand how Roblox's unique freemium model, and its expanding global user base...
2024-09-1014 min
Likely Marketing#48: Google Display Network + X — A Win-Win with an Asterisk of Brand Safety ConcernsExplore the impact of the newly launched partnership between X (formerly Twitter) and Google Display Network (GDN) in this insightful podcast episode. Delve into how this collaboration aims to boost ad revenues while offering marketers enhanced targeting capabilities. With X's vast user data and GDN's advanced ad placement options, the potential for improved advertising outcomes is significant. However, the partnership raises critical questions about user experience, brand safety, and privacy. Will the influx of ads improve relevance or clutter user feeds? How will marketers navigate the platform's controversies and potential invalid traffic issues? This episode provides key findings and...
2024-09-0308 min
Likely Marketing#47: How Web Data Restrictions Could Cripple AI—and Your Marketing Efforts!The Data Provenance Initiative's recent study reveals unexpected insights into the datasets used to train AI models, presenting critical implications for businesses and marketers. The research highlights a growing trend of websites restricting access to their content, raising concerns about the freshness and relevance of AI-generated content. With a 5% increase in unsearchable content and a 45% rise in restricted access, the availability of high-quality data for AI training is shrinking. This could result in less accurate and outdated AI outputs, challenging current content marketing strategies.
Businesses must consider how these findings affect their digital presence...
2024-08-2714 min
Likely Marketing#46: AI Content Crackdown: What the ‘No Fakes Act’ Means for Your BusinessThis episode looks into the ‘No Fakes Act’. Recently introduced by US lawmakers, the ‘No Fakes Act’ represents a critical turning point in regulating AI-generated content, addressing its ethical and legal challenges. This law mandates transparency by requiring AI-generated content to be clearly labeled, aiming to prevent misinformation and protect consumer trust. It also imposes significant restrictions on deepfake technology, particularly when it may cause harm or deception. For tech companies, this means implementing compliance measures, updating software, and training employees on ethical AI use. Digital creators and marketers must be transparent about their use of AI, clearly labeling content...
2024-08-2012 min
Likely Marketing#45: Noplace: Bringing Community Focus Back to Social Media and What It Could Mean for BrandsNoplace is a new social media app that's capturing the attention of Gen Z by putting community interaction at the forefront. Unlike traditional platforms dominated by algorithms, Noplace revives the essence of social media with customizable profiles, interest-based connections, and text-focused communication. Founded by Tiffany Zhong, the app blends Myspace nostalgia with modern online conversation, making it a fresh alternative for digital natives.
Let’s explore what unique opportunities does Noplace offers to brands and marketers to engage with Gen Z. The platform's focus on community can drive authentic interactions, allowing brands to build lo...
2024-08-1311 min
Likely Marketing#44: Apple’s WWDC 2024: Paving the Way for Personalized, Trust-Building MarketingApple’s WWDC 2024 unveiled groundbreaking tech advancements that promise to revolutionize marketing. Among the highlights, Apple's enhancements to visionOS and Apple Vision Pro stand out, offering immersive experiences with spatial photos, 8K videos, and spatial audio. These innovations enable marketers to create virtual stores, interactive demos, and lifelike training modules, enhancing customer engagement and experience across fashion, retail, media, and more.
Apple also introduced Apple Intelligence, a generative AI system that personalizes user experiences while safeguarding privacy. This AI can generate customized content, streamline business processes, and offer intelligent automation, empowering marketers to deliver ta...
2024-08-0613 min
Likely Marketing#43: Google's New AI Tools: The Ultimate 2024 Marketing Guide You Need!Discover the ultimate guide to Google’s new AI tools announced at Google I/O 2024, and their game-changing implications for marketers. Google's AI platform, Gemini, now with advanced capabilities in processing text, images, and videos, offers unparalleled opportunities for personalized marketing. With the ability to handle up to 2 million tokens, Gemini can provide a comprehensive view of customer journeys, enabling marketers to create precise customer segments and highly targeted campaigns.
Gemini’s real-time personalization and sentiment analysis tools foster stronger customer engagement and relationships. The new NotebookLM product, though still experimental, can transform lengthy docu...
2024-07-3008 min
Likely Marketing#42: Meta's AI Studio: Groundbreaking Tech or Will Leave Creators & Marketers Just 'Whelmed'?Meta's recent announcement of AI Studio marks a new chapter in their metaverse journey, aiming to bridge the gap between the real and virtual worlds. This innovative platform empowers digital creators by allowing them to craft AI versions of themselves, capable of interacting with fans through Instagram DMs. Leveraging the capabilities of Meta Llama 3, creators can train their AI avatars to respond with fact-based and creatively styled messages, promising a more personalized engagement experience.
Despite the excitement, the announcement of these AI-powered features without a clear release timeline has led to skepticism. The AI...
2024-07-2311 min
Likely Marketing#41: Cutting the Cookie Habit: Get Lean with Modern User Tracking and Build Customer TrustNavigating the evolving landscape of digital marketing has become increasingly complex, especially with the shift towards cookieless tracking to comply with data privacy regulations. Marketers must now find innovative solutions to attribute performance accurately without relying on cookies. This episode delves into the transition from cookie-based tracking to cookieless attribution, highlighting the benefits and challenges marketers face in this new paradigm.
Cookie-based tracking, once a staple in digital marketing, is now deemed "unhealthy" due to privacy concerns. With regulations like GDPR and tech giants implementing stricter privacy measures, the need for compliant, cookieless solutions...
2024-07-1613 min
Likely Marketing#40: Marketing Under Pressure: Strategies for Thriving Amidst ComplexityNavigating the evolving marketing landscape presents significant challenges for marketers striving to deliver exceptional customer experiences. As competition intensifies, user journey fragmentation, rapidly changing consumer behavior, and the shift towards cookieless tracking add layers of complexity. A Harvard Business Review and Quad survey reveals that 70% of marketers face substantial complexity within their marketing ecosystems, too. There is a need to transform marketing operations. This is achievable by fostering trust, and considering marketers as strategic partners, capable of driving business success through innovation and meaningful customer relationships. By improving marketers' experiences, organizations can ultimately deliver exceptional customer experiences, ensuring long-term...
2024-07-0915 min
Likely Marketing#39: Revolutionize Your Content: How AI Prompt Marketplaces Can Empower Marketers and CreativesAI content generation is booming. Prompt engineering has growingly become a necessary skill to take advantage of advanced AI models like ChatGPT, Gemini, DALL-E, MidJourney and Stable Diffusion. While many marketing and creative professionals are using these models to generate content, they struggling with writing effective prompts to generate the desired content. In this episode, we explore the growing AI prompt marketplace and how it can empower marketers and creative professionals with their content generation.
(00:00) Introduction
(01:04) Growing importance of prompt engineering
(04:09) The relevance of AI prompt marketplaces
(05:41) 10 noteworthy...
2024-07-0214 min
Likely Marketing#38: Connecting Workforce Like Never Before: The AI Upgrade for Internal CommunicationsAI is revolutionizing internal communications, especially in remote and hybrid work environments. Traditional methods like email fall short, but AI enables personalized, real-time messaging and support through chatbots and virtual assistants. Companies like Shell and Audi use AI to deliver targeted content and analyze employee feedback for better engagement. Future advancements promise hyper-personalized experiences with technologies like AR, VR, and AI-powered cultural adjustments. AI helps HR, marketing, and PR professionals foster a connected, informed, and productive workforce, addressing the needs of a diverse and inclusive workplace. Embrace AI to transform internal communications and keep your team aligned.
2024-06-2508 min
Likely Marketing#37: The Cookieless Path: Steering Digital Marketing into the FutureThe shift to cookieless tracking is transforming digital marketing, driven by privacy concerns and regulations. Major tech companies are phasing out third-party cookies, challenging marketers to adopt new strategies. Cookieless tracking leverages first-party data, consent-driven marketing, server-side tracking, and contextual targeting, enhancing data reliability and user privacy. While the path to transition is cumbersome, it offers benefits like more accurate data and stronger customer trust. Embracing the path of cookieless tracking ensures marketing strategies are secure and future-ready, fostering a more ethical and effective marketing landscape.
(00:00) Introduction
(01:21) What are cookies? How have...
2024-06-1812 min
Likely Marketing#36: 'Camerabuds' and Beyond: A New Era in Wearable MarketingMeta has been reported to be working on developing AI-powered headphones or earbuds with two cameras called Camerabuds. Whether the wearable device makes it to the market or not, brands have been leveraging wearable marketing to engage their customers. In this episode, we take a look at what Meta is reportedly working on, a few examples of brands already leveraging wearable marketing, and how AI-powered wearable tech could revolutionize marketing strategies in times to come.
(00:00) Introduction
(01:11) What are Meta's Camerabuds?
(02:11) Why are Camerabuds noteworthy, especially for marketers?
2024-06-1110 min
Likely Marketing#35: Serving Ads for the Users: Harnessing Dynamic Ads to Maximize ROIDynamic ads have revolutionized digital marketing by providing personalized advertising experiences, driven by user data and enhanced by AI technology. As digital marketing evolves, platforms like Google and Meta lead the charge, significantly boosting the effectiveness and return on investment (ROI) of digital ads. Despite the dominance of static ads, dynamic ads offer a more personalized approach, adapting content based on user demographics, browsing history, and real-time behavior. In this episode let's explore different types of dynamic ads, their benefits, and the likely future of dynamic ads that can help make the ads better from a user's perspective.
2024-06-0413 min
Likely Marketing#34: Stay Connected, Stay Competitive: Potential Business Benefits of rSIM TechInternet outages have been increasingly happening over the past few years. These outages have impacted businesses and public life causing billions of dollars of loss to the economy. The resilient SIM or rSIM technology is expected to mobile network technologies and how people access Internet over mobile networks in a seamless way. This technology can have a profound impact on how businesses and marketers across sectors reach and engage with customers.
(00:00) Introduction
(02:15) What does rSIM do? And what are its benefits?
(04:38) What are the key challenges to its adoption?
2024-05-2710 min
Likely Marketing#33: Future-Proofing Your Podcast: Embracing Synthetic Speech for Business SuccessText-to-speech technology has been around for a while. AI voice generation or synthetic speech is taking that tech to new levels of realism which sounds almost human-like. Leveraging the power of deep learning and natural language processing (NLP), synthetic speech is being used on social media platforms and you might even not know it. This tech has already started to transform multiple areas like e-learning, audiobooks, gaming etc. Podcasting is also one of them. In this episode, we explore how synthetic speech has the potential to transform business podcasting, if certain associated risks are taken care of.
2024-05-2113 min
Likely Marketing#32: Apple Vision Pro: A Deep Dive into Marketing the FutureAfter the launch of its new product in almost a decade, Apple Vision Pro finally hit the market earlier this year. Social media platforms were buzzing with excitement, criticism, and everything in between about the product, its applications, and how people were using it in different real-world situations. While that buzz has dissipated, it is still going on. This got me thinking - How did Apple manage to position this unique, futuristic product that not only it created so much excitement amongst people and have it persisting for so long? In this episode, I deep dive into what seems...
2024-05-1412 min
Likely Marketing#31: B2B Marketing 2.0: Harnessing the Power of Next-Gen CMS Solutions! (2/2)In this episode, we take forward the conversation around next-gen CMS solutions available to B2B marketers. We look at the top 7 criteria and key considerations that must be kept in mind while choosing the right kind of CMS for your B2B marketing needs.
(00:00) Introduction
(00:53) Top 7 criteria for deciding on a CMS
(04:39) Key considerations for choosing a CMS
2024-05-0708 min
Likely Marketing#30: B2B Marketing 2.0: Harnessing the Power of Next-Gen CMS Solutions! (1/2)Content Management System or CMS is something most B2B marketers do not bother with. As long as it helps them publish the content online, they focus on developing marketing assets, running campaigns, and analysing performance. As the digital marketing landscape and technology change, having the right CMS would be critical to deliver personalized, seamless experiences to customers and engage with them. In this part one of two episodes, I talk about what kind of CMS are available and the push-pull factors that are driving the B2B marketers' need to evaluate next-gen CMS solutions.
2024-04-3013 min
Likely Marketing#29: Google's March 2024 Core Update: Keep it real, keep it human!Recently, Google announced the latest March 2024 Core Update to its search algorithms. This is one of the most significant updates in the recent past since it is likely to impact roughly 40% of unhelpful content and might lead to de-indexing of websites, too! Also, there seems to be an intent to crack down on AI-generated content being used to scale content to rank high and drive traffic. This episode is about understanding what Google expects out of businesses and marketers with this major update.
(00:00) Introduction
(00:51) Understanding the March 2024 Core Update
(06:09) What...
2024-04-2313 min
Likely Marketing#28: Cutting the Cord: LiveDrop's offline data transfer and marketing potential!Marketer's data requirements are always growing. Transferring that data securely and faster is a persistent need in any marketer's workflow. Launched recently at CES 2024, LiveDrop's offline data transfer technology offers a new approach of transferring data between two devices securely. Although the tech has limitations to overcome, there are a few specific marketing use cases that it can cater to.
(00:00) Introduction
(01:08) Let's meet LiveDrop!
(02:57) The tech behind LiveDrop (in simple terms)
(04:16) LiveDrop's tech is not perfect, yet...
(06:22) Still, it has potential to improve marketing workflows
2024-04-1610 min
Likely Marketing#27: The Power of Play: Elevating B2B marketing with gaming ad techniques?B2B paid ad campaigns have improved over the years telling stories through a variety of content formats. Still, they remain informative, and largely forgettable. Whenever such a discussion occurs, it is quite natural for B2B marketers to look at how B2C brands run captivating paid ads. In this episode, we explore gaming ads as an unlikely source of inspiration for making B2B ads memorable. Tune in now!
(00:00) Introduction
(01:08) Traditional targeting and messaging approach in B2B paid campaigns
(02:23) This approach does not fully address B2B...
2024-04-0910 min
Likely Marketing#26: The AI Frontier: Re-shaping Marketing MarketplacesMarketing technology or martech platforms have evolved to become an integral part of the marketers' workflow. Amongst many things, they have significantly improved the effectiveness of the marketing organizations. These martech platforms are backed by marketing marketplaces that are broadly used for sourcing content, freelancers, influencers, and data. In this episode, we explore how these marketplaces have created ecosystems that have benefited marketers and how AI is re-shaping them for the better.
(00:00) Introduction
(02:10) Marketing Marketplaces: Fast-growing ecosystems for marketers
(06:03) How have these ecosystems benefited the marketers?
(08:49) How is...
2024-04-0214 min
Likely Marketing#25: The Future of Video Marketing: Inside ByteDance's Game-Changing BoximatorToday's AI-based synthetic video generation models are can generate high quality images from text prompts, but they struggle to generate videos that can be used to tell compelling stories. The video diffusion models need to be able to control multiple objects and elements in a frame simultaneously to be able to achieve that. ByteDance's research team has come up with a novel approach to solving this problem. Let's dive into Boximator, and how it can make the lives of marketers easier and exciting!
(00:00) Introduction
(01:26) Current challenges in synthetic video generation
(04:08...
2024-03-2610 min
Likely Marketing#24: AI is helping marketers more like Hancock, not Dr. Strange!The Internet and technology, in general, have changed the way how marketers reach, engage and convert their customers. Multiple technological advancements have led to the emergence of a truly superhuman technology called AI, and it is here to stay. Still, this superhero called AI comes with its own set of challenges and risks that have caused many marketers to sit on the fence. This episode is the story of this superhero's journey so far and why it still has a lot to prove.
(00:00) Introduction
(02:30) Early years of AI: How has the superhero...
2024-03-1914 min
Likely Marketing#23: Unveiling the untapped power of meme marketing: B2B's missed goldmine or Next Big Trend?Memes have become the lingo of the Internet. They are one of the most sought after pieces of online content that enjoys high levels of views and engagement. No wonder it has found place in the marketing strategies of forward-thinking brands. While B2C brands rely more on meme marketing than B2B brands, the importance of memes in the world of digital marketing is not fully understood and appreciated.
(00:00) Introduction
(01:40) History of meme is a meme in some ways...
(03:02) ...so are the benefits of memes….
(05:44) … and the data...
2024-03-1215 min
Likely Marketing#22: Folding into the future: Exploring how foldables can get marketers into the foldFoldable smartphones - flip or fold - have the potential to bring back the cool factor and premium vibes to the otherwise stagnating smartphone marketing. Using cutting edge technologies like OLED and ultra-thin glass, mobile phone manufacturers have found innovative ways to bring back the iconic clamshell design that was quite popular in mobile phones in the early 2000s. As this form factor gains popularity amongst consumers, mobile phone companies must address certain issues like better adaptiveness UIs and gestures to get marketers to develop engaging content.
(00:00) Introduction
(02:43) The rise of foldables
2024-03-0516 min
Likely Marketing#21: Prepare to rank in Gen AI search responses, today!Whether you run an established business with digital presence, or a startup, or an established business getting started in the digital marketing landscape, you are witnessing the biggest transition to a whole new way of online search. Generative AI or Gen AI is driving that change. It has already started to change how people discover information on the Internet in a conversational, human-like way. Where does your business website and content lie in all of this? Is it ready to rank in responses generated by Gen AI? In this episode, I share what we know about what we know...
2024-02-2716 min
Likely Marketing#20: LAMs need a lot of work to find place in future marketing strategiesIntroduced at CES 2024, Rabbit R1 has gained much popularity and excitement within the tech and tech influencer community. The large action model or LAM based OS, RabbitOS, that the device operates on has shown a very unique way of AI application that goes beyond language processing. It can take action on behalf of the user by learning through observation. Even beyond garnering attention, Rabbit R1 has managed to receive 20,000 pre-orders! LAMs seem to be quite impressive. However, the technology has a long way to go before it is taken seriously by businesses and marketers alike.
2024-02-2013 min
Likely Marketing#19: Prompt engineering is ready for a high-five, are you?Marketers know that learning new skills and perfecting them is part and parcel of their work. They have been and continue to upskill and adapt to new technologies, channels, and trends to stay relevant in the market. As a part of generative AI, prompt engineering is a new skill that marketers must learn to deal with challenges like fragmented user journeys and keeping a consistent customer experience across channels and mediums. In this episode, I explore what prompt engineering is, its possible applications, and what does it take to learn it.
(00:00) Introduction
(02:30...
2024-02-1314 min
Likely Marketing#18: Apple Vision Pro: An impressive flag bearer of XR tech and its marketing promiseThe Apple Vision Pro is now out in the market for its buyers. While the Internet is going on about how great or not great the product is, this $20 bn bet by Apple is its foray into a new product category. What that means is that its impact on the XR (AR, VR or MR) technology market is yet to be determined. This spatial computing product has been positioned as a productivity, entertainment and communication device to attract business as well as mass consumers. The product and its operating system - VisionOS - is now providing a new spatial...
2024-02-0616 min
Likely Marketing#17: CDP as a potent option for hyper-personalized campaignsInnovative technologies like generative AI and spatial computing are already changing how we access and use information. Social media platforms are always changing, so are user behaviour and preferences. An average user in the digital marketing landscape is experiencing a wide range of digital experiences. All this and more has made user journeys complex, and the data associated with those journeys more fragmented with high levels of obsolescence. This is a nightmare for marketers. A Customer Data Platform or CDP can bring a set of capabilities that can help bring the siloed data together, make sense out of it...
2024-01-3013 min
Likely Marketing#16: Is your website ready for multi-modal generative search?Google announced its multi-modal large language model, Gemini, recently. Google has integrated Gemini with its two most popular products - Google Search and Google Ads. This means that the multi-modal generate search is now available for people to explore. And as more people will use it, its impact on business websites is inevitable. But, there are a few things businesses and marketers can start doing today to make sure that they don't miss out on the opportunity to be part of the multi-modal generative search experience.
(00:00) Introduction
(01:26) First, let's refresh the basics
2024-01-2308 min
Likely Marketing#15: Get ready for tectonic shift in paid search, thanks to Generative AI!Generative AI has and is changing how people discover information online. The generative search experience uses large language models to generate responses that deliver rich content and experience by understanding the user's intent. AI has already been powering search ads, and new features like Performance Max campaigns have been designed to leverage the understanding of user intent to serve ads to new audience. In this episode, let's explore what marketers can do to benefit from AI's understanding of user intent.
(00:00) Introduction
(01:05) The changing landscape of online search
(05:04) Tectonic shift in...
2024-01-1614 min
Likely Marketing#14: How is Gen AI likely to change online search experience and brand discoverability?Generative AI has been getting a lot of public attention, and for all the right reasons (and some not so right reasons). In all of that online chatter, its real impact on real-world situations is hard to establish. This is particularly true for online search, SEO and overall search experience. Listen to this episode to understand how generative AI is changing the search experience; how it can elevate customer experience and drive conversion; how can marketing organizations start adopting it; and 3 use cases to get started with generative AI.
(00:00) Introduction
(00:49) Evolution of...
2024-01-0914 min
Likely Marketing#13: Winning with 'FOOH' and testing the boundaries of MetaverseFaux out-of-home or 'FOOH' content has gained a lot of popularity in 2023. Major consumer brands are increasingly using it to run compelling and engaging organic campaigns on social media, some of which, have also gone viral. Despite some of the legal, ethical, and commercial issues surrounding it, the 'FOOH' content holds a lot of promise for brands willing to tell stories in a fresh, entertaining way. And the reality-bending nature of this content is a good stepping stone for brands preparing to get into the Metaverse.
(00:00) Introduction
(00:50) 'FOOH' content driving up the...
2024-01-0211 min
Likely Marketing#12: Stable Video Diffusion (SVD) - the next cool AI toy in town to look out for!The new toy by Stability AI, Stable Video Diffusion or SVD, has the capability to generate short videos from a single image. Built by curating high quality data, SVD has a powerful engine under the hood which can be very promising for marketers.
(00:00) Introduction
(00:50) What's the fuss about Stable Video Diffusion (SVD)?
(02:02) What's under the hood?
(03:53) It's till buggy....
(06:19) Why should marketers look forward to SVD?
2023-12-2607 min
Likely Marketing#11: Is re-branding Twitter all X?It's been 5 months since Twitter was re-branded to X.com. Neither this rebranding makes the platform's transition to an "everything app" clear nor does it fulfil the promise it stands for. Considered to be one of the worst rebranding of 2023, the users, business community, marketers and brand strategists are confused. Starting from the backstory of the 'X' name, the episode navigates through what experts have to say, a data-driven take on the rebranding, the inconsistency of what the platform stands for and the brand, and critical questions this rebranding has raised for marketers and businesses.
2023-12-1919 min
Likely Marketing#10: [Update] Gmail & Yahoo!'s email authentication policy changesGmail and Yahoo! have announced a new set of authentication requirements which will come into effect from February 2024. These changes are based on the existing best practices for email authentication, but they will become mandatory. This episode will look into the likely impact on businesses (especially, small businesses) and marketers, and how they can adapt.
(00:00) Introduction
(01:00) What will change?
(02:20) A quick walk through the technical requirements
(03:54) What does it mean for businesses and marketers?
(05:49) How to adapt to these policy changes?
2023-12-1208 min
Likely Marketing#9: ✨Sparkling AI, and its untold marketing story!✨The sparkles (✨) emoji has gradually and subtly come to represent generative AI tools and features. It is a design trend that has led to its adoption in logos and interfaces. What does is its usage imply? I embarked on this fun, exploratory quest into marketing generative AI tools. I even asked AI what it thought about this. Don't miss the untold marketing story of ✨ emoji!
(00:00) Introduction
(00:59) Sparkle, ✨ everywhere
(03:59) What is the meaning of this widespread usage of the ✨ emoji?
(07:27) What does AI think about the ✨ emoji representing it?
(12...
2023-12-0514 min
Likely Marketing#8: An exc-AI-ting upgrade to YouTube is in the offing!YouTube recently announced two new AI-powered features: a chatbot to summarize videos and answer questions, and a new AI feature to categorize video comments by topics. Google may be taking its time with implementing AI-based features, but they are truly exc-AI-ting with signficant benefits to content creators and marketers!
(00:00) Introduction
(00:28) The two AI-based, power-packed features
(02:31) How can these features benefit content creators and marketers?
(07:14) There are potential downside to these features...
(08:55) ...but the pros have higher value!
YouTube Link: https://www...
2023-11-2809 min
Likely Marketing#7: Why are organizations and marketers hesitant to adopt AI?According to a recent polly by Gartner, about 55% of organizations are in pilot or production mode with Generative AI. But what about the remaing 45%? They seem to be cautiously waiting over the fence. AI is already changing how marketing is done, but there are concerns to address and imperatives to be kept in mind.
(00:00) Introduction
(01:23) The swaying perception of AI
(03:34) 9 key areas of concern with AI
(07:38) What are the imperatives for businesses & marketers?
2023-11-2512 min
Likely Marketing#6: Uploading 15-minute videos on TikTok - Another 'and' for marketers!A social media consultant discovered that TikTok could now allow users to upload up to 15 minute long videos. This exciting news clearly indicates that TikTok is looking to attract more content creators publishing long-form videos on YouTube. How does this impact other platforms like YouTube and Instagram; users; content creators; and specifically, marketers?
(00:00) Introduction
(02:04) Attracting users to win over the competition
(03:40) How does this impact competing platforms?
(07:02) What does it mean for content creators?
(08:36) What does it mean for marketers?
2023-11-1411 min
Likely Marketing#5: The likely route to reliable and user-friendly online searchNearly 30% of all desktop and mobile searches on Google Search required 5 to more than 11 keyword phrases! It seems that people are using more keyword phrases because they are struggling to find what they are looking for. In this episode, I deep dive into the persisting issues relating to Google Search, and what all the stakeholders - tech companies, users, and marketers - need to do achieve a more reliable and user-friendly online search.
(00:00) Introduction
(00:58) Backstory on seemingly dissatisfaction with Google search results
(03:27) Incresing complexity of online search
(08:22) Challenges...
2023-11-0715 min
Likely Marketing#4: AI-generated images - What does it mean for marketers?Let's talk about how generative AI affects content creation and marketing. The emergence of generative AI, which produces high-quality visuals, is causing controversy due to copyright concerns. This episode explores the future of image synthesis and its role in marketing, plus potential solutions for creative professionals.
(00:00) Introduction
(01:24) Scientific understanding of why visual content is significant in the human context
(03:53) Real-world examples of marketing campaigns that establish the undisputed place of visual content in marketing
(06:44) Emergence of generative AI as a controversial source for sourcing disntinct visuals for marketing
2023-10-3113 min
Likely Marketing#3: Why do small to medium sized business struggle with content marketing?Let's talk about the challenges small and medium businesses (SMBs) face with content marketing. Explore the key content marketing issues like limited resources, content quality versus quantity, engagement, data analytics, and algorithm changes. Aside from highlighting common behavioral and cultural pitfalls, the episode offers practical steps for SMBs to begin content marketing, and emphasizes the potential of content marketing for SMBs when they tackle these issues strategically.
(00:00) Introduction
(01:27) 5 key challenges faced by SMBs in content marketing
(03:32) Commonalities behind the 5 key challenges faced
(07:53) Practical steps for SMBs to get started with content...
2023-10-2213 min
Likely Marketing#2: The understated vibrant spot on the saturated canvas of webinarsA look at the history and rise of webinars, their adoption by sales and marketing teams, oversaturation challenges, and the emergence of more informal and relatable approaches. We also look at how businesses can leverage webinars to build trust with customers in a digital age and why they should.
(00:00) Introduction
(00:42) A short history of webinars
(01:36) The rapid rise of webinars
(03:54) What led businesses to adoption webinars?
(04:54) The desaturated canvas of webinars
(05:58) Recognizing the understated vibrant spot on the canvas
(07:17) Likelihood of expanding...
2023-10-2209 min
Likely Marketing#1: Google SGE: The unanswered questions and things to consider for marketers
Let's look at the Search Generative Experience (SGE), a Google Search Labs product that incorporates generative AI. SGE offers topic summaries and conversational interactions, making it easier to get information. In this episode, I talk about my experience using SGE for over a month. The SGE leaves marketers with a lot of questions and things to think about.
(00:00) Intro
(01:12) What is Google's Search Generative Experience (SGE)?
(02:53) My SGE experience so far...
(06:36) Distinct features of SGE
(07:57) Unanswered questions for marketers
(11:30) Considerations for marketers
2023-10-2212 min