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Der Marketing-StrategeDer Marketing-Stratege64 | Connected TV Advertising: Gamechanger oder Marketing-Hype? (mit Fritz Strobl)Bewegtbild ist aus dem Marketing nicht wegzudenken – doch was ist Connected TV Advertising wirklich? In dieser Folge räumen wir mit Mythen auf und zeigen dir, warum CTV kein Hype, sondern eine echte Chance für smarte Markenführung ist.📺 Was Dich in dieser Episode erwartet:Was Connected TV Advertising wirklich bedeutet – und was nicht.Warum lineares TV noch lange nicht tot ist.Wie du mit CTV neue Zielgruppen präzise und wirkungsvoll erreichst.Welche technischen Voraussetzungen du wirklich brauchst – und was nicht.Warum Mess...2025-05-2746 minThe Digital Distillery Podcast NetworkThe Digital Distillery Podcast Network[HER DIGITAL STORY] - The Evolution of Official ChartsWelcome to the debut episode of Her Digital Story: Publisher Truths with host Amelia Parsons, Head of Supply UK at ShowHeroes, the podcast that unpacks the world of digital publishing through the voices of the women shaping it.In this episode, Amelia speaks with Becca Monahan, Commercial Director, and Lauren Kreisler, Director of Brand & Digital at Official Charts, the home of the UK's biggest music chart moments. Together, Becca and Lauren bring a rich mix of experience across film, music, publishing, and brand development, with previous roles at iconic companies like Bauer and News UK. Amelia discusses...2025-04-2457 minThe Digital Distillery Podcast NetworkThe Digital Distillery Podcast NetworkChatCTV: Conectando Realidades Part 2 [ES]SPANISH LANGUAGE EPISODEEN:In this second episode of ChatCTV: Conectando Realidades, Héctor Rodríguez, ShowHeroes Head of Supply CTV, and Víctor Soldevilla, ShowHeroes Head of Strategy, dive deep into the evolving landscape of Connected TV. They discuss the technical challenges around standardization and metadata, the opportunities for incremental reach beyond traditional TV, and the innovations that are pushing the boundaries of CTV advertising.En este segundo episodio de ChatCTV: Conectando Realidades, Héctor Rodríguez, Head of Supply CTV en ShowHeroes, y Víctor Soldevilla, Head of Strategy en Sho...2025-04-2327 minMedia Freak PodcastMedia Freak PodcastCoke shakes things up, Influencers on the rise, and a Verifiably lovey guestWelcome to episode 11 of The Media Freak Podcast hosted by Harriet, Bukky, and Charlie - and we're joined this week by Double Verify's Ashley Bateman. This is the marketing and advertising podcast presented by a team from across the industry. Each episode will feature news and work from across the advertising spectrum. In this episode the team discuss Unilever's stance on influencer marketing, Publicis plucking Coke from WPP, and Amazon's foray into shoppable CTV formats -plus a special segment from our special guest. This week we also announce the winner of the inaugural ShowHeroes Hero of...2025-04-0730 minThe Digital Distillery Podcast NetworkThe Digital Distillery Podcast NetworkChatCTV: Conectando Realidades [ES]Welcome to another TDD episode and the first Spanish-language episode, “ChatCTV: Conectando Realidades”.Bienvenidos al primer episodio en español para The Digital Distillery. En “ChatCTV: conectando realidades”, estaremos acompañados de Hector Rodríguez, ShowHeroes Head of Supply CTV, y Victor Soldevilla, Head of Strategy. Exploraremos el mundo de la television conectada en España, así como el momento actual que atraviesa. De la mano de nuestros expertos, trateremos temas como el contenxto, los actuales modelos de negocio y cómo los habitos de consumo de los usuarios están impactando en las planificaciones digitales. Connect...2025-03-2038 minWomen LeadWomen LeadWomen Lead LIVE from The Digital Distillery Hamburg: Women’s EditionIn this special episode of Women Lead, recorded live at our first Digital Distillery: Women’s Edition - Hamburg, host Nadia Koski hops on the mic with many incredible leaders who discussed bold ideas in candid conversations. There are so many powerful insights and takeaways from these top women in media, tech, and advertising. You don’t want to miss it!Instead of traditional long-form interviews, Nadia hit the floor capturing quick, impactful conversations with our panelists and guests who discussed:- Career advice they’d give their younger selves- How they’ve tackled imposter...2025-02-1941 minThe CTV PodcastThe CTV PodcastHow CTV advertising can combine the best of linear and digital, with Sarah Lewis from ShowHeroes.In episode 8 of The CTV Podcast, I am joined by Sarah Lewis, Global Director, CTV at ShowHeroes Group.We cover a lot of ground including:How ad agencies are planning & buying CTV ads.What type of data and signals are CTV ad buyers looking for.The rise of attention targeting in CTV.The convergence of retail media & CTV.The future of CTV identity.Why DR ad budgets will migrate to CTV.And much more... Hosted on Acast. See acast.com/privacy for more information.2024-09-1851 minWomen LeadWomen LeadDeveloping Your Own Diverse Leadership Style with Lena SchützeWomen Lead host Nadia Koski sits down with Lena Schütze, Team Lead Client Services and Consulting at Douglas - a beauty company, to discuss her career in digital media and progress in the beauty industry. They unpack some of the positive trends such as body positivity and diversity.Lena also shares her experiences as a new leader, including the challenges of transitioning from a team member to a team lead and the differences between male and female leadership styles. Lena and Nadia dive into the importance of confidence and self-acceptance in leadership, how to recognize and a...2024-07-1043 min