Shows
Behind the Brief | Honest Stories from the World of MarketingWhy Product Marketers Make Incredible FoundersThis week on Behind the Brief, I had a refreshingly honest chat with Shirin Shahin, fractional PMM turned founder, about what it really takes to turn your marketing brain into a business.We covered:* The mindset shift from execution to ownership* Why AI is useful, but no match for emotional intelligence* The scary moment she undercharged - and what she learned* Getting through burnout, slow seasons, and pricing doubtThis isn’t a glossy founder story. It’s the behind-the-scenes breakdown of what it actually takes.🎧...2025-07-1122 min