Shows
#5Things: This Week in SocialTikTok is Facing the MusicAll eyes are on TikTok this week and they contend with Congress, are seeing less brand engagement, and everyone is talking about "Who TF Did I Marry?"The 5 Things: Congress Revisits TikTok Ban Amid National Security ConcernsBrands are seeing less engagement on TikTokMeta Predicts the FutureTarte’s Brand Trips: Are consumers over it?Reesa Teesa and the Honesty EraSources: Reuters, SMT, NYT Hosts: Joey Scarillo, Shylene Radinsky, Jayda Hinds To subscribe to our newsletter, click HEREEmail us: Podcasts@Grey.com2024-03-1121 min#5Things: This Week in SocialGrey’s 2024 Super Bowl Trends ReportThis week Grey dives into Super Bowl 58 trends! According to Nielsen the 2024 Super Bowl was the second most watched TV program of all time only behind was the 1969 moon landing broadcast. The game was watched on CBS, Paramount+, and Nickelodeon to a whopping 123 million viewers. Joey Scarillo and Mijal Buchsbaum discuss their favorite THINGS from brands who advertised during the game, and of course Taylor Swift! The 5 Things: Brands tapping into scarcity. Two celebrities are better than one! Brands and Fever Dreams.Mascots Never Die! The Taylor Swift of it all!Hosts: Joey Scarill...2024-02-2625 min#5Things: This Week in SocialMatchmaker Matchmaker Catch Me a Tinder DateHow addictive is Instagram? Can a social media app be good for our mental health? Would you recommend friends on Tinder? We dive into this and more! The 5 Things: Parents and Forty State AGs Team up to go after Meta, Claiming Apps are Addictive for Kids. New App, Dayyly claims to be the version of Instagram that is good for mental health.Instagram is testing a separate feed dedicated to verified users.TikTok is testing 15 minute uploads from select users.Tinder has a new feature where friends can play matchmaker.Sources: CNN, NPR, NY...2023-10-3020 min#5Things: This Week in SocialYou Tell Me That It's EvolutionThis week we get a glimpse into X's evolving feed, a new music competition, the way brands engage with creators and more! The Things: Evolving the Feed, What's Next for XTik Tok Launches an In-App Music CompetitionThreats of Deactivation Force Reddit Users to End the Oliver Stalemate Pinterest & Amazon Work Towards Monetization via Third-Party Ads PartnershipHow Brands are Using Their Creators to Take Over Summer's Biggest ConcertsSources: Social Media Today, The Verge, Axios, My Broadband, Yahoo NewsHosts: Joey Scarillo, Shylene Radinsky, Abby NessTo subscribe to our newsletter, click HER...2023-08-1423 min#5Things: This Week in SocialFollow the ThreadsThis week we are following the Threads! It's 5 Things dedicated to the the latest app from Meta. The team breaks down what Threads is, what it means for users and brands, and what Threads could mean for Twitter. It's a breakdown of everything you need to know to navigate this new platform! The Things: What is Threads, why did it come about First week - reactions, brand posts, record hitWhat's coming - new features and how they stack upEffect on Twitter Different ways agencies can approach the strategy Sources: The Verge, Mashable, Social Media Today, Busin...2023-07-1725 min#5Things: This Week in Social5 Takeaways for SMW 2023This week, we breakdown the top five key takeaways from Social Media Week 2023. There as much to say about influencers, creators, and more!The Things: 1. How brands should involve creators.2. Being ready to shift social strategies quickly.3. Brands and creators creating genuine authenticity4. The difference between Influencers versus creators5. Understanding that creators and influencers are growing their versatilityHosts: Joey Scarillo, Kylie MacDonald, Shylene RadinskyTo subscribe to our newsletter, click HERE2023-05-3024 min