Shows
The Growth Code® with Sian7 Pillars of Business MasteryThis is the place to be to crack the Growth Code® for your business with more ease and less stress.
This episode is going to be a business reboot, a guide to self-coaching your way to creating momentum in your business with more ease.
I’m sharing the 7 Pillars of Business Mastery and today taking a deeper dive specifically into the Sales and Marketing pillars which are contingent to creating a business that loves you back. I’ll also be covering
• One big mistake that people make in each of these...2024-02-1510 minThe Growth Code® with SianCracking the Growth Code® Part 1Welcome to this little mini-series on Cracking the Growth Code®. In part 1, we're diving into what type of business owner are you?
Do you ever feel like there’s something holding you back from reaching your next level of success? You know you’re meant for more and you wish you could crack the growth code.
The big lesson I’ve learned on my up-and-down business journey is that there are phases to business and we are different people in each. But when we take the time to pinpoint where we are and identify with who we...2023-11-2612 minThe Growth Code® with SianBusiness Reflection PlanningBusiness Reflection Planning - super catchy title right? Before you hit next...
If you’re feeling a little stuck with business growth or you want to sit down and plan your goals for next year but you're not sure where to start, this episode is the place to be!
Today’s episode was born after some pessimistic news about the global economy this week (thanks Elon), I then asked my clients some pretty tough questions. But I also made a promise, I said we don’t need to be quite so pessimistic.
We don’...2023-10-2211 minThe Growth Code® with SianSky Rocket Your Sales & Business to Greatness With Lloyed LoboThis podcast episode is the place to be if you really want to sky rocket your sales and business to greatness but you’re not entirely sure what to do next. In my candid conversation with Wall Street and Amazon Best-Selling author of ‘From Grassroots to Greatness’, Lloyed Lobo we have taken a deep dive into real tactics and solid frameworks you can use right now to build your business.
I asked Lloyed what he’d say to small client-service business owners if they felt a bit stuck, needed more leads, more revenue and had to do a...2023-10-0843 minThe Growth Code® with SianHow to screw it and just do it!How do you get what you really want?
After we finished talking about snowboarding, Alex Chisnall and I recorded a wonderful conversation about life and creating a vision. If you don’t know Alex, his story from flight attendant to the number 1 business advisor to Richard Branson’s Virgin start-up is epic and I couldn't have been more excited to have him on the Growth Code® podcast.
I’m not sure how we jammed so much into this… From embracing resilience, and self-doubt to the mistruths around limiting beliefs, operating outside your comfort zone, failing, and adoptin...2023-09-1730 minThe Growth Code® with SianHow to deal with a difficult clientA few clients have brought this up in coaching calls, they’ve asked “Sian, how do I deal with a difficult client?”
For business owners and particularly when you have a small team, a difficult client can really rock the boat. It’s not cut and dry, you can’t run around resigning PITA clients (that’s a pain in the a**) because they possibly bring in a good chunk of revenue. On the flip side, they could be hurting your team and creating a horrid working environment. How you handle the situation reflects on your leadersh...2023-09-0315 minThe Growth Code® with SianDo you really have a lead problem?Do you have a lead problem... or is it something else?
I hear business owners saying they need more leads but let’s check in and ask, are you sure?
There are only three ways to grow any business, and getting new clients is one of the ways. If you don’t know what it costs you to acquire a new client, I suggest you pause whatever you’re doing and go figure that out then come right back here.
If you’re spending good money to fill up your leads...2023-08-2109 min
The Coaching ConversationWhat's holding you back? with guest Sian LeneganOur podcast guest this week is Business Coach, Sian Lenegan. Sian describes herself as 'obsessed with business success'. For over a decade, Sian has uncovered the strategies and tactics that bring down barriers to create consistent, scalable business growth, whilst coaching business leaders to overcome their saboteurs to drive action, performance and profitability so that they can build a business that loves them back.Duration: 25 min 20 secWebsite: www.theexecutivemindset.co.ukEmail: theexecutivemindset@sagegreen.comContact Sian Lenegan:LinkedIn: linkedin...2023-08-0726 minThe Growth Code® with SianMaster Profitability With Insights from An Agency CFOOn this episode of the Growth Code® podcast, I’m talking with the experienced and wonderful Simon Collard exploring all things agency and finance related. And let me tell you, Simon’s hidden talent is turning complicated numbers from a barrier to growth into simple data that helps you make better decisions.
We all want more profit and life to be a little easier, right?
If you nodded yes then tune into this episode. We’ve covered everything from margin killers to profit vampires and you definitely want to hear about “conscious...2023-07-3141 minThe Growth Code® with SianGlide your way from ‘stuck’ back to growthGlide your way from ‘stuck’ back to growth
Having a plan to go from where you are now back to growth and scaling your business or agency requires strategic change. In this episode, I’m talking to Freia from Be Reyt on how to make the sort of strategic change to grow and scale your agency, even if you’re feeling pretty stuck right now.
Dive into this episode with a pen and paper handy as we’re breaking down the steps, the process, and the planning that will get you to the next...2023-07-1638 minThe Growth Code® with SianGrowth, success, exits & teams #agencylifeGrowth, success, exits & teams #agencylife
David and Bachir, are true agency veterans growing their London agency for 14 years to be a leading ecommerce agency and the fastest agency to become an Adobe Gold partner. And on this episode of the Growth Code® podcast, they’re sharing their secrets to success, and their experience of achieving an exit. We dive into the secret elixir of a successful agency (it’s not as sexy as you think) with absolute golden nuggets of advice for any service business owner of any size.
You’ll be hearing from David and Bac...2023-07-0931 minThe Growth Code® with SianAre Agencies Practicing What They Preach?For agencies and consultancies, it’s hard to market your own business. It’s hard to do it consistently and manage the seesaw of new business and delivery. In fact, 74% of agencies are missing the mark on their own positioning!
You don’t want to miss this episode, I take a deep dive with Claire Hutchings, the founder of Chime Agency to talk about where the biggest blockers and mistakes agencies are making are and understand where they can make the biggest gains.
We’re in a bear market, there are lots of downward forces on agenci...2023-05-2127 minThe Growth Code® with SianWhat Agencies & Business Owners REALLY WantEveryone talks about really wanting this ONE thing in business.
But nobody talks about how the nuts and bolts of getting it.
Hint: it's not more hours in the day, a luxury vacation, a good night sleep or anything like that.
I'm talking about the ONE thing that all agencies and business owners really and truly want.
Which is a steady stream of happy clients who pay their invoices on time.
We all want that right?
Well, you can't make a wish for something without getting super cl...2023-05-0809 minThe Growth Code® with SianHow Agencies Really Can Price For ProfitWith all the downward forces on pricing for agencies and service providers, how do we even begin to lean into pricing for profit?
In this episode, I’m talking about four clear-cut easy strategies to get you out of the race to the bottom quickly and with less stress around pricing.
Pricing is a powerful level to grow your business, it can be complex but you can turn that into your advantage.
If you’d like a free one hour training to dive deeper into Pricing for Profit, send me a DM on soci...2023-04-2306 minThe Growth Code® with SianFour Money Mangling Mistakes Hurting Your AgencyWelcome to The Growth Code podcast with Sian. In this episode, four money-mangling mistakes hurting your agency (and your income).
This episode contains a story of a hostage situation! So buckle up. Get ready to plug the holes in your leaky bucket.
If you have no idea which part of your agency's operating system is glitching, I’ve got a nifty diagnostic tool to show you in less than 10 minutes. Grab it at agencygapquiz.com
And for the transcript of this episode, head over to agency-money-mistakes
If you're enjoy the Growth Co...2023-04-1607 minThe Growth Code® with SianLife, business and success with Amanda HolmesThis episode is extra special, my live interview with the CEO of Chet Holmes International. Life, business and success with Amanda Holmes.
We talked about how 65% of businesses aren't that profitable, the rollercoaster of being a reactive business owner and how I created $250k of sales revenue on evergreen automation so you can too. You don't want to miss this episode and the three things you need to be successful in creating your path to permanent profits.
Follow and connect with Amanda to catch more amazing podcasts, content and news about the Ultimate Sales Machine.
...2022-05-2328 min
The CEO Mastery ShowE33. How to Create Predictable ProfitsHow to Create Predictable Profits ft. Sian Lenegan
Have you ever heard of the term “entrepreneurial poverty”?
I hadn’t before I interviewed Sian, and I was stunned by the data.
The average Entrepreneur in America makes only $53,000 a year!
This is the hardship of business.
Leaders eat last.
Tune into this week’s podcast on:
How to Overcome Entrepreneurial Poverty and Create Predictable Profits
Sian shares with us:
A case study of how one of her clients generated an additional million dollars...2022-05-2028 minThe Growth Code® with SianRev Up Your RevenueThe most common struggles that small business owners face, the things that keep coming up over and over again include finding new clients, lead generation, cash flow, increasing competition and finding the right talent. What’s interesting is that there’s one golden thread, one thing that rules them all...
Your ability to rev up your revenue.
I get it though, it's hard and a lot of clients say to me "why isn't there just a roadmap to tell me what to do". If there was, I'd write a book and be done with it. But wh...2022-04-2508 min
Beyond 7 Figures: Build, Scale, ProfitRev Up Your Revenue with Sian Lenegan of Predictable Profits...Ep #127 - In today's podcast episode, I'm joined by Sian Lenegan, one of our lead business coaches at Predictable Profits. For over a decade, Sian has been in the business of helping companies thrive. As a Forbes Coaches Council member, she lives and breathes business development for SMBs who are attempting to crack the Growth Code®. Alongside running a successful digital agency, generating six figure profits, and supporting hundreds of major companies, Sian has established herself as an expert through earning an MBA, completing the Goldman Sachs 10K Business Program, and following gurus like Tony Ro...2022-04-1540 minThe Growth Code® with SianMore sales? You need the 3 Ps of InfluenceThe 3Ps of Influence
I recently had a conversation with a prospective client and he asked me a cracking question:
To get more sales, if I could only work on three things, what would they be?
The short answer is what I call my triangle of influence. For the long answer, including the three distinct phases of every sales process and the 3 Ps, dive into the episode.
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Links mentioned in the show
Clients Like Clockwork®
Niching down alone isn’t enough
Super-charged money-making testimonials
The Growt...2022-04-0510 minThe Growth Code® with SianWant a profitable, fulfilling business? Then pull a MayweatherIf you want to have a profitable agency or business that's fulfilling and enjoyable, I'm inviting you to pull a Mayweather.
My last few episodes have been talking about retaining clients, sales and growth but there’s an underlying message about profitability. I want to stay on that topic for a moment as it’s my greatest desire that you crack the growth code to get new clients AND pave your path to permanent profits.
Resign bad clients, cherrypick ones to work with, be selective about the services you sell and watch your profitability grow.
R...2022-03-2909 minThe Growth Code® with SianFive-Step Strategy To Keep Clients (Even in Tight Times)Five-Step Strategy To Improve Client Retention (Even in Tight Times)
We know that there are only three ways to grow any business - get new clients, get clients to spend more and more frequently. It makes total sense then that the role of marketing is to get and keep clients.
So how do we retain clients even in tough times?
Let's talk about keeping clients and a five-step strategy for client retention and what that ideally looks like for your agency or service-based business.
I've made this episode really actionable, you'll want...2022-03-2215 minThe Growth Code® with SianMade profit, cool! But where’s the cash?Made profit, but where’s the cash?
Awesome, you set out to be your own boss and this roller coaster is now the boss of you. Yet your relentless work doesn’t free you, it drains you. You are the risk-taker, the one who’s created something that didn’t exist before and your reward is that you get paid last or maybe you don’t get paid at all this month.
Business owners eat last. It shouldn’t be so desperate that you take a restaurant hostage (yes, this episode includes a story about a hostage situ...2022-03-1517 minThe Growth Code® with SianDo you have a solid sales process? (Not a trick question)Before you’ve cracked the code to getting and keeping clients there’s a phase of business that looks like a rollercoaster and it's called boom and bust. You might think of it as the survival trap when you’re constantly swinging between feast and famine. If you want to get out of that, let’s take a deep dive into your sales process (or create one if you don't have one).
Rather than tell you everything you need to do to create a water-tight sales process (which quite honestly would be a little overwhelming) I’m going to wa...2022-02-2809 minThe Growth Code® with SianSales Goals (You’ll Actually Hit)You want to make more sales, right? You want to make more sales with less sleaze and more ease, right? This episode it for you if you want to actually reach your sales goals.
First I want to share with you that sales was not always in my DNA, in fact, I hated it. I would find all and every way to procrastinate until I was at the bottom of the boom and bust rollercoaster and necessity would drive me to hustle and get back up again.
That rollercoaster forced me to make some shifts an...2022-02-2115 minThe Growth Code® with SianThe 5 Roles of Marketing In Your BusinessMarketing, a necessary evil or where innovation and creativity go into creating your Path to Profit? How do you view marketing in your business? I hope that if you’re in the necessary evil camp, after this episode you have a different view.
There’s no argument how difficult and hard businesses have had it in the last few years. The ones who have navigated these choppy waters are the ones where their marketing, sales, products or services and customer experience are aligned. You could say they’re a synchronised swimming team, found balance and invested in these f...2022-02-1412 minThe Growth Code® with Sian’Growth Hacking’ Isn’t A ThingGrowth Hacking isn’t a Thing. Let’s talk about demand generation instead!
If you are going to spend time, resources and money on growing your business, 'brand awareness isn’t a worthy goal. What your marketing efforts should be about is demand generation and driving interest for your services.
And it’s when a few strategies and tactics come together to create a predictable, repeatable and scaleable pipeline of leads when I get really excited for business owners who can quit the boom and bust rollercoaster.
This episode is why demand generation is a good w...2022-02-0711 minThe Growth Code® with SianThe Seven Biggest Mistakes I Made In My Agency BusinessYou might know that before becoming a full-time business coach, I came from a marketing background and ran a small digital agency for twelve years. After becoming completely exhausted from riding the boom and bust rollercoaster, I went on my journey of fanatically educating myself about business. After having time to reflect, I thought I’d share the seven biggest mistakes I made in my agency business.
My hope is that you take something away, whether it be a lightbulb moment or a word of caution. Maybe even the inspiration to get you to start changing before your...2022-02-0117 minThe Growth Code® with SianHow to work at your goals consistently (even when you’re not feeling it)!How to work at your goals with consistency (and what to do when you’re not feeling it)!
I’m sharing my single simple secret weapon for going after those goals with consistency. And five things to do and remember when consistency isn’t so consistent.
Working towards your goals with consistency is so important. Because if you always do the things you’ve always done you’ll keep getting the same results you’ve always gotten.
I hope there’s something in today’s episode that you needed to hear at this moment on your jou...2022-01-2409 minThe Growth Code® with SianBold Business MovesFive bold business moves for you to make this year so you can shake trees and take bananas.
This is the year for taking action. To take imperfect action even if you're not entirely certain. Being in business is about taking a leap at times or trying something so that you can test it out, get some data back and enable growth. Shake trees and take bananas.
Here's some inspiration for you to make this year your biggest yet.
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Links mentioned in the show
Before you hire a bus...2022-01-1712 minThe Growth Code® with SianHope Is Not A Strategy (This Goal Mapping Is Solid Though)Hope is not a strategy, you need a solid goal mapping method to achieve your goals and support you even when the going gets tough.
Here are five steps to effective goal mapping. If you work on these five steps you are 10 times more likely to achieve your goals!
I’ve got a goal map template for you and in this episode, I’ll talk you through how to goal map the shi** out of it.
Got get it goal digger!
Links mentioned in the show:
Goal digger episode: https://t...2022-01-0908 minThe Growth Code® with SianWhy your competitors charge so much more than youWhen I work with agencies and service-based businesses, one of the things I get excitable about is charging more by finding your perfect price point and creating consistent revenue in your business. A lot of businesses tell me through gritted teeth that their competitors charge so much more AND get away with it. Let’s talk about that and what you need to do to fix it.
For show notes and more visit workwithsian.co.uk/blog.
If I can help, DM me on social or email me hello@workwithsian.co.uk with where you’re st...2021-11-2913 minThe Growth Code® with SianSupercharge Your Small Business SaturdayWith little to no chance of competing with big-box retailers on marketing budgets, this sales event is so important for the small businesses who power the economy. So small business owners, are you ready to get in on some of that action? There’s not a lot of time, with Small Business Saturday® arriving after Thanksgiving and sandwiched neatly between this coming Black Friday and Cyber Monday, here are some steps to prepare and help you supercharge your small business Saturday.
Show notes and links at www.workwithsian.co.uk/blog
2021-11-2207 minThe Growth Code® with SianUpgrade your operating system for profit and prosperityRunning an agency can be one of the most rewarding professions. And at the same time can be one of the most draining and demoralising. That’s because of all the BS you put up with.
So let’s skip the agency BS, do a hard refresh, clear your cache and upgrade your operating system for profit and prosperity!
If you feel exhausted and overwhelmed by the thought of running your agency as it is now for the next five to ten years. And you want to cut out all the BS.
DM me or e...2021-11-1509 minThe Growth Code® with SianWhat type of agency (or business owner) are you?If you're ready to grow and take your agency or service business to the next level, you're going to want to know this. It's time to identify which type of agency owner you are.
So let's play a little game and figure out which type of agency owner you are currently.
We've got Skilled Producers, the Roller Coaster riders, the Operator and the Boss.
Depending on which persona you are, let's talk about what fundamental trends you need to spot when it comes to creating your success.
Links to show notes will...2021-11-0810 minThe Growth Code® with SianFive reasons why retainers are a bad ideaAn hourly-based retainer model for agencies is an outdated, old-school model of doing business.
If you're on the prowl for more retainers for your agency, you're not doing your business any favours. You will end up with the same result we see in many other retainer-chasing agencies: unhappy teams, unhappy clients, and unhappy agency owners.
Retainers put you and your agency into the commodity trap, find out why retainers are a bad idea.
If you'd like to read more the show notes and more will be on the website at workwithsian.co.uk
2021-11-0209 minThe Growth Code® with SianLeaning Into Priorities (Even When The Struggle Is Real)If you have that feeling that there’s never enough time and the “time management” trap is adding to your stress, this podcast episode is for you and come it comes straight from my heart.
I’m talking about less is more. Doing less and achieving more by really leaning into your priorities even when you’re torn and the going gets tough.
Your actions and leaning into the right priorities to work on the highly leveraged activities to move you towards your goal are the only things standing between where you are now and where you wa...2021-10-2513 minThe Growth Code® with SianWhen niching down isn‘t enoughHalf the riches are in the niches because niching down isn't enough...
The riches are in the niches. That's still true but I have an apology to make. Niching down isn't enough, in fact, it's only half the story.
It's time to paint the full picture so you can find the riches in the niches.
The free cheat sheet in the podcast is available at www.workwithsian.com/pac
The show notes will be available at www.workwithsian.co.u/blog and if I can help you with niching or any oth...2021-10-1909 minThe Growth Code® with SianHow to overcome setbacksSetbacks. Small ones, big ones, catastrophic setbacks. Whatever is in-front of you right now, this podcast is for you and it comes from my heart.
No need for a hot beverage, this episode is short, sweet and sharp. It gets straight to the point and I'm sharing my playbook for dealing with and overcoming setbacks.
One of my clients bought his dream house with this stuff! This stuff is powerful, it's fast and if you give it a chance (because what's the worst that could happen), what breakthroughs could you create in your life and bu...2021-10-1209 minThe Growth Code® with SianYou’re not ready to scale until you have a bold business blueprintYou need to have your systems and processes locked down before you can scale. That requires a bold business blueprint and you should build processes and systems that seamlessly streamline your daily operations.
The things I'm talking about in this episode won't only save you time but they'll make you money too. You can take that vacation and your business won't only carry on without you, it might even improve without you!
Let's talk about growth and then scaling to operate at a higher level of revenue without finding an extra eight hours in your da...2021-10-0510 minThe Growth Code® with SianBreakup with overwhelm for more freedom, revenue and profit in your businessHey overwhelm, are you in a tunnel? Because we're breaking up!
Let's ditch overwhelm and being a reactive business owner with a few simple systems to give you back 43 hours per week! Plus I'm sharing how systems have helped one client add £45k of revenue per month to the business on automation.
Ready to hear it?
Awesome, let's show overwhelm the checkered flag!
And if I can help nail the systems and processes in your business to help you find more freedom, revenue and profitability then DM or email me hel...2021-09-2611 minThe Growth Code® with SianA dog trainer‘s secret tip to attract your aligned clientsLet’s unpack the biggest obstacle to communicating and attracting your aligned clients so that you have less convincing to do and they have less thinking to do around whether you’re the right person to help them.
2021-09-2107 minThe Growth Code® with SianSelling Yourself With A Better Brand BioThis topic is very specific and it’s come up in conversation with a few clients so I thought I’d break it down and hopefully, by the end, you’ll be excited to write your brand bio and make it even better.
I’m broadly speaking about a “brand bio,” it’s something you’d use as an introduction, on your social media or your Linkedin headline to captivate your audience and get them to want to know you better.
When someone lands on your LinkedIn page, your social media page and you have really leveraged...2021-09-1408 minThe Growth Code® with SianAm I ready to hire a salesperson?I was thinking the other day about the times I really messed up hiring salespeople because I wasn't ready and what expensive lessons they were!
Does any of this sound familiar?
You've grown your service-based business to a certain level...
🙋♀️ you've reached six figures plus,
🙋♀️ you have a few team members,
🙋♀️ you're wearing many different hats,
🙋♀️ haven't quite gotten the hang of stepping back from the day to day...
🙋♀️ but bringing in sales is all on you!
You're at the stage where you might be thinking, "if only I could hire a salesperson to bring in new cl...2021-09-0711 minThe Growth Code® with SianAchieve Your Goals in 90 MinutesI’m not going to tell you to get up at 5 am, or what morning routines will make you a billionaire, what rituals you need to fire you up. It’s far more simple than that. It’s about showing up for your business every day and making tiny incremental improvements towards your goals. Someone once told me that winning happens an inch at a time. I think building a business happens one-half hour at a time.
I am excited about this episode because we’re talking about how to grow your business in 90 minutes or how to...2021-08-3110 minThe Growth Code® with SianShaping a Growth Strategy That Actually WorksWilliam Burroughs' quote "when you stop growing you start dying" resonates on a deep level with me. So let's look at the growth factors which contribute to a growth strategy that actually works.
Game-changing business growth requires clarity, consistency and proven strategies. This episode touches on a few growth factors that will help you move from being a reactive business owner to one proactively focused on growth.
It’s your time to work ON your business and take action, get started with the growth factors in this episode.
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If you’re looking...2021-08-2407 minThe Growth Code® with SianFive Ways to Find Un-monestised Revenue In Your BusinessIn this episode, I'm sharing five quick, easy (free) ways to find un-monetised revenue in your business with clear action steps to get you liquidating that hidden revenue in 30 days or less.
Are you ready to find hidden gold in your business?
For the show notes and links mentioned in the episode, head on over to the blog at https://workwithsian.co.uk/blog
2021-08-1710 minThe Growth Code® with SianWhy you're leaving money on the tableIf you’re leaving money on the table, you’re not maximising the value you can bring to your clients and you’re not doing yourself any favours.
And you’re definitely leaving money on the table if you’re not doing these six things.
You’ve heard the phrase ‘the fortunes are in the follow up’, you know this but are you doing it? I’m sharing real-life examples of six success factors to help you craft a systematic follow-up that will get results and help you get over your fear, limiting beliefs around the follow-up.
2021-08-1011 minThe Growth Code® with SianDo you know where your next client is coming from?The boom and bust of running a service based business is exhausting and yet I hear from business owners that there’s this uncertainty of where the next client is coming from.
If you're wondering where your next client is coming from, this episode is for you. I'm letting you in on the secret, the ONE thing you need to crack the code to have a consistent, regular stream of leads and new clients.
By the end of this, you’ll have a clear set of action points to master getting new clients.
The sho...2021-08-0109 minThe Growth Code® with SianWhat numbers to track in your business?At first a flywheel takes some energy to get spinning but then you can use leverage and figure out where the levers are so it becomes easier and easier. As your business grows it requires more and more energy but with a handle on the levers, you’ll be able to keep up the momentum effortlessly.
The levers I’m talking about in the flywheel that is your business are the numbers.
Every business is different and depending on your goals which are unique to you, deciding on which numbers to track is important. If I told...2021-07-2607 minThe Growth Code® with Sian11 ways any service based business can increase average order valueWhen I work with businesses owners who want to grow the world over, there's often a huge focus on getting new clients or customers. And this is one of the most expensive, energy sucking and time consuming ways to grow a business yet 98% of place all focus here.
Let's talk about one of the fastest and easiest strategies to increase your revenue and profits. Increasing your average order value!
Aside from raising your prices, I've got 11 ways any service based or digital business can increase their average order value with easy and without spending loads!
...2021-07-1909 minThe Growth Code® with Sian8 Weeks of Content Topics in 8 MinutesCreating content for your business and using it strategically in a way that serves your audience can have an impact on your sales and business. The catch is that a content strategy is like a hungry monster that needs feeding constantly and it’s never full. So I’m going to walk you through my process for creating at least 8 weeks of content topics in 8 minutes.
The questions that you'll need (along with your post-it notes and sharpie pens) are over on the blog https://workwithsian.co.uk/blog
And remember to grab the free Weekl...2021-07-0508 minThe Growth Code® with SianProspecting For GoalsSet goals. Have clear goals. I’m always amazed that this basic advice isn’t always followed and I’ve been doing a deep drive on why we have some resistance to setting goals, the wrong gap you're focused on, and I have some gems to help you be a master goal digger!
Get your goal. Write it down, break it down and then take it down! I want you to get that goal into your physiology, just like the muddy ditch from my story in this podcast, I want you to experience complete and utter target fixatio...2021-06-2907 minThe Growth Code® with SianWhy you haven't niched & how to get unstuckDoes defining your niche with utter confidence trip you up? Do you feel a little resistance and worry about being stuck in one niche? What if you don't like it, what if it's not the right niche, what if my niche market is too small? I hear you and I've got you.
In this episode we’ll be talking about why you haven’t niched, we'll bust some myths and give you some practical steps to get unstuck so you can go find the riches in the niches.
Links mentioned in today's show.
Free mi...2021-06-2108 minThe Growth Code® with Sian3 Brand Strategies to Swipe & DeployIn this episode of the Growth Code®, three smart, swipe-worthy brand strategies that you can implement in your business right now and drive your brand forward. With no cost and very little effort, I’m not kidding, let’s get into it so you can swipe and deploy!
Links referenced in Podcast
Free resources workwithsian.co.uk/resources
Digital courses www.learnwithsian.co.uk
Offer Fix www.learnwithsian.co.uk/offer-fix
Episode on 'Marketing And Sales Without Selling Your Soul' https://tinyurl.com/ewj5wsyk
The Growth Code® Facebook Group https://ww...2021-06-1407 minThe Growth Code® with SianSupercharge Your Client TestimonialsIf you’re interested in increasing sales, improving your conversion rates and growing your business then supercharging your client testimonials will help you do all those things and more!
In this episode I’m sharing what makes a testimonial magic, you’re learning the formula for asking for testimonials the right way plus a few testimonial FAQs.
Tune in and then get ready to work on getting the testimonials you need to leverage to get results.
The show notes and all the questions for you to refer back to will be up on the blog...2021-06-0510 minThe Growth Code® with SianExplode Your Content Marketing StrategyAre you ready to leverage content marketing to its fullest potential? If you want to grow your business and I know you do, then you need a healthy, engaging content marketing strategy that’s going to attract your ideal clients.
I'm talking about all the ways content marketing is so important, how to get started and sharing 7 ideas to repurpose content to get some mileage out of your content.
All the show notes will be up on workwithsian.co.uk/blog
2021-05-3116 minThe Growth Code® with SianIs business coaching just one big scam? (And how to avoid getting stung)This episode's title says it all!
The best comeback I have is that hiring the right coach can be totally transformative for your business. I 100% testify to that. However I also can’t deny that “coach” is becoming a dirty word. Oops did I say that out loud?
I did and I've laid it all bare including my 'bad experiences' and five questions to ask to avoid getting stung.
2021-05-2307 minThe Growth Code® with SianMy Five Musts of Modern MarketingYou know this girl (that's me) loves to talk about marketing, marketing without selling your soul, marketing with generosity and marketing being the invite and RSVP to your party.
I could have made this into five separate podcasts but I managed to squeeze it all in plus how one DM made me £8,000 and why I’m so passionate about organic sales funding paid traffic ! So seriously grab a notebook and write down ideas to implement in your business!
There are plenty of resources and show notes on the blog at https://workwithsian.co.uk/blog
2021-05-1614 minThe Growth Code® with SianIs blogging good for business?Small, medium or large business. Blogging can super charge your marketing efforts. I'm talking about the upside and the downside of blogging for business in this episode. Let's find out if blogging really is good for business.
For the show notes and link to the free Weekly Marketing Checklist, visit https://workwithsian.co.uk/blog
2021-04-2505 minThe Growth Code® with Sian[ Interview ] Sian With Katie CannonI was interviewed by the talented, driven and gorgeous Katie Cannon from Gold Medal Coaching. Katie is a 5 times British Gymnastics Champion, entrepreneur and mentor to health and fitness business owners. She put on a health & wellness summit in with an incredible line up of speakers and I was delighted to be one of them. Here's what we spoke about niching, successful businesses failing fast and the best way to propel your sales.
2021-04-1719 minThe Growth Code® with SianPricing and Charging Your WorthBreakup with pricing imposter syndrome. Let’s talking about pricing and charging your worth.
As an introvert, someone who wants to show up to help people and as a business owner with so many thoughts running riot, pricing can be a tricky path to navigate. Let’s untangle some of that so you can confidently charge your worth.
This episode dives into the factors that affect pricing, how pricing is part of your brand strategy and how to ethically influence to perception of value.
The show notes and free pricing cheat sheet are on t...2021-04-1111 minThe Growth Code® with SianWhere are your ideal clients hiding?Most businesses think they have a sales problem, as in not enough of them. For purposes of this episode we’re going to talk about where your ideal clients are hiding and I want you to exchange the word “sales” for “traffic”. That’s right, often we don’t necessarily have a sales problem, we have a traffic problem. So, where are your ideal clients hiding and how on earth do you get your landing page, lead magnet or offer in front of them? That is the million dollar question I'm going to answer in this episode.
2021-04-0611 minThe Growth Code® with SianCreating revenue driven leads and your path to profitYour goal with creating a lead magnet is to build your list of engaged subscribers. We know from the hottest marketers on the planet that email marketing is alive and well - the difference between those who are super successful at this is that they focus on creating lead magnets that have a clear path to “eventually” converting a subscriber into a client. In other words, there’s a clear path to revenue and profit.
If you’re starting from scratch and have a tiny list or want to go to the next level, Zero To Email Marketing...2021-03-2816 minThe Growth Code® with SianWhat are you known for?Whenever I talk to a new business I ask ‘how do you get new customers now’? Word of mouth is without a doubt listed as one of the top sources of new business, very scarily sometimes referrals and their network is the only source! So I ask, why then do we not put some focus into working on what we want to be known for?
For help with articulating your value proposition and what you want to be known for, head over to learnwithsian.co.uk and checkout the ‘nail your niche’ free mini training.
2021-03-0712 minThe Growth Code® with Sian3 ways to grow your business and the 3% rule holding you backThis episode is dedicated to the ways you can create geometric business growth and the 3% rule that's holding you back from reaching your sales and revenue goals.
There are ONLY 3 ways to grow a business, for some reason most business owners only focus on one of them. Let's look at how we can change that and help you get better results with less time, resources (money) and effort. Once you know, you know!
For the show notes and downloads please click through to workwithsian.co.uk/blog/3-ways-to-grow-a-business
2021-03-0116 minThe Growth Code® with Sian3 Ways Nailing Your Niche is a Game Changer for Your SalesHave you ever dreamt about having your inbox full of people asking to be a client or full of sales confirmations? I’m here to tell you that it’s totally doable, there are just a few ducks to get in a row before that can happen for you.
I’m going to show you three ways that nailing these two steps (the niche that's right for you and your ideal customer profile) is going to make your sales messages so effective and how you can leverage your sales pages full tilt.
Show notes and links to...2021-02-1616 minThe Growth Code® with SianEat your greens & network on LinkedInI’ve been been talking about it with loads of clients and answering so many questions about LinkedIn so I thought why not do a little talky talk. I have to tell you a little secret first, I’m no LinkedIn guru or expert level 9,000 with 10 million post views or anything like that. And if I’m totally honest I find it a little bit like chugging down those super green grass kale gross smoothies at times. We don’t always like what’s good for us but you have to eat your greens and network on LinkedIn which I encourag...2021-01-2512 minThe Growth Code® with SianWhy you need boundaries this year to create massive successCan I ask you a question? How good are you at setting boundaries? I mean, do you find it easy to separate, say, work time from family time? Can you easily prioritise the work that matters from the work than can wait? If you’re squirming in your chair a little, it’s probably because you know full well that you need to set better boundaries… and commit to them.
2021-01-1014 minThe Growth Code® with Sian2020 VisionThis year has taken a lot from all of us in varying degrees. At the same time it’s also given us 2020 vision. I always like to ‘do business’ with the past year before I make plans for the next, somehow I find a little certainty in looking at what’s gone well and what I’ve learned. I want to help you do the same and share my lessons and the 2020 vision I'm waltzing into 2021 armed with in this episode.
2020-12-1513 minThe Growth Code® with SianWhere to focus and what to do daily in your businessWe all know as a business owner one of your jobs is to be the chief problem solver but when you’re pulled in a million directions every day you’re not going to do your best work. And we’re sometimes left beating ourselves up for getting to the end of a busy day and feeling like we’ve not achieved anything significant.
In a 1 to 1 this week someone asked me what they should be focussing on daily in their business. I thought this was a great question because as business owners we don’t have anyone to g...2020-12-0610 minThe Growth Code® with SianCompletely avoidable marketing mistakesAre you making these completely avoidable marketing mistakes? There are more ways than ever to market your business and get your offer out to the world, it's also a little overwhelming. Being a business owner requires you to be a marketer, I've made loads of mistakes and I'm revealing them in this episode so you can avoid them.
2020-11-2212 minThe Growth Code® with SianMarketing Secrets to Selling Without Selling Your SoulI love love love marketing and in this episode I'm sharing some secrets to marketing and selling, without selling your soul. So many people are excited to start a business because they've got a service or product that they're excited to share with the world. No matter how brilliant and awesome your product or service is, you can't grow the business and have a bigger impact on the world without marketing! Let's talk about marketing with compassion and generosity!
2020-11-1509 minThe Growth Code® with SianThe #1 Marketing Strategy the Hottest Marketers On Earth Are UsingThe top marketing pilar for lead generation, sales and growth used by the hottest marketers on earth. This podcast is all about that strategy and how you can leverage it for your business too so that you can get your message out to your market when you want and how you want.
2020-11-0918 minThe Growth Code® with SianSnowboarding & Marketing. The aches and pains they have in commonHas your marketing ever fallen flat on it's face, sales belly flopped? Well marketing and business are full of aches and pains. This podcast is about the things in life and business we try once or not at all because we're scared of failing or we're disappointed with the results after one attempt. Stop holding yourself back from opportunity and do this one thing first.
2020-11-0115 minThe Growth Code® with SianStop writing sales copy that sucks!Hey there frustrated business owner, stop putting sales copy out there that sucks and expect it to perform miracles attracting your ideal clients.
This podcast is a bit raw, ranting and a little bit shouty… Because business owners making these mistakes drives me nuts. You got a website, sales email or a brochure and the thing is flat as a pancake? You put content out there that doesn’t work, it doesn’t convert and you wonder why? STOP making these silly stupid mistakes. It’s simple to sort. You need a framework, I’m talking about it in a way...2020-10-2514 minThe Growth Code® with SianThe #1 Mistake Business Owners MakeWhatever your line of business, there’s one reality that hits pretty quickly: You’re not as in control of your success as you thought you would be. That responsibility falls squarely in the lap of your customers.
It sounds pretty elemental, but whether you’re trying to grow your business or just get it off the ground, you need your customers to be on board. And to do that, you need an offer that really speaks to them. That means reaching them with a brand promise they can truly connect with.
So if you want business growth, speak to your c...2020-10-1813 minThe Growth Code® with Sian5 Free & Effective Marketing Strategies for your businessThe Growth Code's inaugural podcast including 5 free and effective strategies for marketing and one insider tip to protect your business as we enter this new season.
2020-10-1012 min