Shows
The Ecommerce Toolbox: Expert PerspectivesAI & Mobile-First Design Are Disrupting Retail – Here’s Why, with Sienne VeitWelcome to the 73rd episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Sienne Veit, Founder & Chief Product Officer of Invisible Stuff, for an in-depth discussion on her expertise on mobile-first design, AI's transformative role in retail, and the future of product management. Sienne Veit discusses actionable strategies on how to optimize customer journeys, go beyond traditional metrics, and embrace AI for both front-end and back-end retail innovation.Episode Highlights:Why starting with mobile-first design is essential (and what brands often get wrong.The limitations of conversion rates and what metrics matter.H...2025-02-2621 min
Statements of IntentEpisode 10 | "Reinvent Customer Journeys and Metrics" - Sienne Veit | Statements of Intent PodcastIn this episode, David Mannheim sits down with Sienne Veit, Founder & Chief Product Officer at Invisible Stuff.Through 20 years in global and UK retail and technology sectors, Sienne has helped notable brands grow like Kingfisher, John Lewis & Partners, M&S, Morrisons, Samsung, and Sony. Constantly utilising new tech, she is passionate about customer centricity and building a brand the right way.Sienne and David discuss the importance of reinventing customer journeys and metrics. They delve into the shortcomings of relying solely on conversion rates and explore alternative metrics that better capture the customer...2024-03-1321 min
Tame the Mobile BeastUnlocking the Mobile Secrets to Holiday Retail Success with Sienne Veit, Founder & Director of Invisible StuffIn today’s episode, Tom Butta sits down with Sienne Veit, an esteemed executive in the retail space, to discuss the power of mobile apps in unlocking retail success during the holiday season. Veit emphasizes how mobile apps have become the key to empowering retailers by bridging the gap between the digital and physical worlds. By joining and knowing the customer, retailers can leverage apps to provide personalized experiences, enabling customers to plan purchases, access product information and enhance their in-store journey.Veit draws on her extensive experience working with renowned retailers like Marks & Spencer, John Lewis, an...2023-11-1539 min
RetailCraft - digital retail, ecommerce and brands - Retail PodcastRetailCraft 31 - ”Glass-box brands” - Provenance.org and Kingfisher PLCProvenance provides a framework for retailers and brands to assess, monitor and communicate their sustainability, and this has progressed from a technology play (developing data and blockchain services) into "sustainability marketing technology". We go behind the scenes with Jessi Baker, the founder and CEO, and along the way discuss the challenges of implementation, how brands are adapting to and embracing transparency, and the direction of travel in making sustainably supply chains easy and relevant for the consumer. Jessi mentioned the phrase "glass-box brands", succinctly describing the radical transparency and scrutiny under which modern businesses now operate.
Sienne...2022-03-3054 min
RetailCraft - digital retail, ecommerce and brands - Retail PodcastRetailCraft 31 - ”Glass-box brands” - Provenance.org and Kingfisher PLCProvenance provides a framework for retailers and brands to assess, monitor and communicate their sustainability, and this has progressed from a technology play (developing data and blockchain services) into "sustainability marketing technology". We go behind the scenes with Jessi Baker, the founder and CEO, and along the way discuss the challenges of implementation, how brands are adapting to and embracing transparency, and the direction of travel in making sustainably supply chains easy and relevant for the consumer. Jessi mentioned the phrase "glass-box brands", succinctly describing the radical transparency and scrutiny under which modern businesses now operate.
Sienne...2022-03-3054 min
RetailCraft - digital retail, ecommerce and brands - Retail PodcastRetailCraft 07 - "Love, comma" - in conversation with Sienne Veit of John Lewis and Alexandre Meerson of Meerson.Sienne Veit, (Director, Digital at John Lewis) and Alexandre Meerson (founder of the eponymous Meerson brand) join us the studio to chat over a range of topics - although we keep coming back to love!
Sienne's role covers a very wide brief and is central to John Lewis' drives to be a multichannel, digitially-enabled, customer-centred business. We learn about the role, and the John Lewis approach to innovation, plus the role of digital in the UK's favourite retailer.
Alexandre then takes us on a creative and commercial journey - a rare and privileged insight into t...2019-01-2145 min
RetailCraft - digital retail, ecommerce and brands - Retail PodcastRetailCraft 07 - "Love, comma" - in conversation with Sienne Veit of John Lewis and Alexandre Meerson of Meerson.Sienne Veit, (Director, Digital at John Lewis) and Alexandre Meerson (founder of the eponymous Meerson brand) join us the studio to chat over a range of topics - although we keep coming back to love!
Sienne's role covers a very wide brief and is central to John Lewis' drives to be a multichannel, digitially-enabled, customer-centred business. We learn about the role, and the John Lewis approach to innovation, plus the role of digital in the UK's favourite retailer.
Alexandre then takes us on a creative and commercial journey - a rare and privileged insight into t...2019-01-2145 min