Shows
The Marketing Intelligence ShowInside media measurement at Google: Balancing brand, performance and AIIn this episode of The Marketing Intelligence Show by Supermetrics, host Evan Kaeding chats with Siim Säinas, Social Measurement and Insights Manager at Google. Siim brings a wealth of experience from his agency days and his current role at Google, offering a deep dive into how one of the world's largest companies approaches media effectiveness and social measurement.Key topics include:- How Google balances brand and performance marketing.- Tools and metrics Google uses to measure media impact.- The future of creative testing and AI-driven m...2025-01-0948 min
PotluckGoing under the Influence, with Siim Sainas, BrandHeroPart 2 of our discussion with Siim sees us delve even deeper on all things social, including:- Hard realities of becoming a mature marketing channel- The mess that is influencer marketing, yet there’s still hope…- China’s advances in social and how this fuels new paradigms in e-commerce- The rise of P2P selling - Super apps: perhaps not all they’re cut out to be?- Siim’s love for experimentation, and why it matters- The role of social media analytics in the modern researche...2020-03-2638 minPotluckSocial Media: Towards A Community of Connected Creators, with Siim Sainas, BrandHeroDrago & Scott are talking to Siim Saiinas this week. Siim does work for Google and is the founder of BrandHero, and we spoke on a wide variety of topics:- Our Morsel of the Week: TikTok & the algorithm of addiction: how it's creating stickiness & ignoring the calls for well-being?- The post-Communist experience & planting the seeds of entrepreneurship- Defining Social Media in 2020: moving from connection to entertainment consumption- AI Ethics: how can the algorithm become a force for good?- The Human Experience of Social: social as an opportunity to leave...2020-03-1838 min