Shows
Standard Deviation PodcastProtect your critical thinking - Live at Analytics SummitThis Podcast is sponsored by Team Simmer.Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Simo AhavaRun Server-side Google Tag Manager On Localhost Article Latest content from Juliana JacksonThe sin, the oil, the crack and the crisis ArticleSign up for a the very first Google x Jellyfish Cloud Talks event, 15th of January, Copenhagen - The very first e...
2025-12-1043 min
Digital After DarkDAD-013: Measurecamp 2025 Review Part 1In this episode of Digital After Dark, Andrew and Matt dive into their experiences at MeasureCamp London 2025, an unconference powered entirely by the analytics community. They reflect on the energy that comes from 450+ analysts giving up a Saturday to learn, share, and collaborate as well as remanence on the evolution of MeasureCamp—from its early days of beanbags and pizza to today’s polished format with sponsors, merchandise and expertly managed logistics.They walk through memorable moments from the day: the mad “Black Friday dash” to claim session slots, the humour and chaos of handwritten talk cards, and the joy...
2025-11-291h 09
Couch Confidentials by Martech TherapyGovernance is everything: Simo Ahava on making GTM a bridge, not a back doorI’ve wanted this conversation for years. Simo Ahava, co-founder of Simmer and partner at 8-bit-sheep, sits down with me to talk about the messy middle where marketing and engineering meet. We get honest about Google Tag Manager as a bridge, not a back door. We talk governance over clever hacks, and why that choice changes how teams work, not just how tags fire. We also get into where AI actually helps, structure, documentation, repetitive tasks, and where it does not, judgment, production code without review, or pretending to understand your data model. And yes, Simo explains why he no...
2025-11-0743 minStandard Deviation PodcastAnother Tuesday, Another Identifier PanicThis Podcast is sponsored by Team Simmer.Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.NEW! - Mastering GA4 With Google BigQuery Course with Johan van de Werken is now out and you can get 15% discount on it if you buy it by the end of the month (September). The 15% discount will be applied automatically at checkout! Doesn't work together with another discount code. Get it...
2025-09-2744 minStandard Deviation PodcastDefinitely...not a lot of numbers!This Podcast is sponsored by Team Simmer.Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Juliana & Simo:Subscribe to Juliana's newsletter: https://julianajackson.substack.com/Latest on the SimoAhava.com blog > Common Mistakes When Working With Click Identifiers, guest post by Jude Nwachukwu Onyejekwe : https://www.simoahava.com/analytics/common-mistakes-click-identifiers/Latest from Juliana: https://julianajackson.substack.com/p/eu-ai-act-explainedConnect with...
2025-08-071h 07Standard Deviation PodcastAttribution, MMM, MTA and all the other MsThis Podcast is sponsored by Team Simmer.Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Juliana & SimoSign-up to Juliana's newsletter: Beyond The Mean. Subscribe here: https://julianajackson.substack.com/Latest from Simo: Basic Consent Mode GuideLatest from Juliana: Don't use LLMs to do Data AnalysisConnect With Barbara GalizaLinkedin: https://www.linkedin.com/in/barbara-galiza/Attribution Masterclass: https...
2025-05-2959 minStandard Deviation PodcastBuilding Better RelationshipsThis Podcast is sponsored by Team Simmer.Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Juliana & SimoSign-up to Juliana's newsletter: Beyond The Mean. Subscribe here: https://julianajackson.substack.com/Latest from Simo: Clarification On GTM Auto-Loading Google Tag For Ads And Floodlight EventsLatest from Juliana: Brand Moments, Contextual Experience Debt, and Perception-Led Segmentation: A New Framework for Digital ExperienceConnect...
2025-04-1254 minStandard Deviation Podcast33 days of JavascriptGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Juliana & SimoJuliana just launched her newsletter - Beyond The Mean. Subscribe here: https://julianajackson.substack.com/NEW content from Juliana : You are not switching analytics tools. You are switching the way you work.#GTMTips: SGTM Fetches GA4 Configurations Automatically by Simo Ahava#GTMTips: Quickly Duplicate Tags In Google Tag Manager by Simo AhavaMentioned...
2025-03-071h 06Standard Deviation PodcastStop The PigeonFrom our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Latest content from Juliana & Simo#GTMTips: Quickly Duplicate Tags In Google Tag Manager by Simo AhavaSend App Data To Server-side Google Tag Manager by Simo AhavaHow to Nail Client Discovery using 10 Behavior Science Principles by Juliana JacksonHow to Measure AI ROI in CX: The Value Chain Framework by Juliana Jackson
This podcast is brought to you by Juliana Jackson and Simo Ahava.
2025-02-0224 minStandard Deviation PodcastCritical thinking, stats and deviationsFrom our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.PS: Huge BlackFriday discounts on courses are available until November 30th.Latest content from Juliana & SimoCookie Access With Shopify Checkout And SGTM by Simo AhavaCookie Status Project by Simo AhavaFive AI Predictions for 2025 That Will Shape How We Think About Data and Customer Experience by Juliana JacksonHow to Measure AI ROI in CX: The Value Chain Framework by Juliana JacksonAlso mentioned in...
2024-11-251h 03Standard Deviation PodcastSleeping with ServersFrom our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & SimoArticle: Cookie Access With Shopify Checkout And SGTM by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodeStape's blog: https://stape.io/blogStape website: https://stape.ioMeasure Slack: https://www.measure.chat/Co...
2024-11-0459 minStandard Deviation PodcastScrolls, Clicks, and Data TricksFrom our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & SimoArticle: GA4 to Piwik PRO Using Server-side Google Tag Manager by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodeKick Point Playbook content consumption tracking recipe from DanaKick Point Playbook Newsletter - The Hu...
2024-10-0558 minStandard Deviation PodcastA tribe called SERPFrom our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & SimoNew Piwik PRO Templates In Server-side Google Tag Manager by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodePiwik PROServer Side Webinar with Simo and Piwik PROGTM ToolsStape.ioGoogle Algo Leak explainedGenerative Engine Op...
2024-08-261h 03Standard Deviation PodcastStage FrightFrom our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & SimoArticle: AUTOMATIC PAGE VIEW HITS IN SGTM AFTER CONSENT GRANTED by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodeConversion Jam 2024 - https://www.conversionjam.com/ John Ekman - https://www.linkedin.com/in...
2024-07-201h 05Standard Deviation PodcastIt's snowing in JuneFrom our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook is live and provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & SimoArticle: AUTOMATIC PAGE VIEW HITS IN SGTM AFTER CONSENT GRANTED by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodeJuliana's NLP Case Study: MediaMonks - AI Customer Voice Analysis Tool fo...
2024-06-211h 06Standard Deviation PodcastDon't fall in love with your ideasFrom our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook is live and provides a comprehensive journey through technical marketing principles.Official Announcement: New Course coming in June: Chrome Devtools for Digital Marketers by SimmerLatest content from Juliana & SimoArticle: AUTOMATIC PAGE VIEW HITS IN SGTM AFTER CONSENT GRANTED by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodeJuliana's NLP Case Study: MediaMonks - AI Customer Vo...
2024-05-2651 minStandard Deviation PodcastColouring InFrom our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles.Latest content from Juliana & SimoArticle: AUTOMATIC PAGE VIEW HITS IN SGTM AFTER CONSENT GRANTED by Simo AhavaWhat's next for Piwik PRO? Product Roadmap, new features & Q&A - Fireside Chat by Juliana JacksonConnect with Jill QuickWebsiteLinkedIn
This podcast is brought to you by Juliana Jackson and Simo Ahava.
2024-04-3048 minStandard Deviation PodcastNot best practices againFrom our Sponsors at Simmer- Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase- The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles.Mentioned in this episodeJenn Kunz's tweet re Consent ModeZack Edwards TwitterMyles Younger on IABs shenenigangsIAB's Tweeting re defeating allegations on data breachSimo's article: Consent Granted Reprocesses Previously Denied HitsConnect with Els AertsEls's Linkedin
This podcast is brought to you by Juliana Jackson and Simo Ahava.
2024-04-1251 minStandard Deviation PodcastData ClassroomsFrom our Sponsors at Simmer- Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase- The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles. Mentioned in this episode- Learn more about mobile app optimisation on Juliana's blog- Learn more about the latest in digital analytics on Simo's blog- PWA, iOS17, and the DMA Connect with Krista Seiden- Twitter- Linkedin- Her Courses & services - For the courses, she was very generous to...
2024-03-181h 01Standard Deviation PodcastBack in the groove🚀 Resources 1. Go to TeamSimmer.com and use the coupon code DEVIATE for 10% off on individual course purchases. 2. Check out Simo's latest articles from his blog: Monitoring Your Server-side GTM SetupConsent Mode V2 for Google Tags3. New Team Simmer video about how to monitor your server-side setup4. Introduction to Mobile App Analytics, Firebase, SDKs article by Juliana Jackson5. Shouts to Jason Packer and Josh Silverbauer for the fresh new podcast intro jingle, make sure you go ahead and follow them on LinkedIn, they put out amazing content out there.Also...
2024-02-1330 min
Great New Courses - Online eLearning With The Best CoachesSimo Ahava – Server-Side Tagging In Google Tag Manager V2 – Free DownloadSimo Ahava – Server-Side Tagging In Google Tag Manager V2 – Free Download Course – Team Simmer Get this course right here => https://www.greatxcourses.com/courses/server-side-tagging-in-google-tag-manager-by-simo-ahava-free-download-course This brand new updated...
2023-12-2603 min
The Smart Downloader - Latest Products Reviews & TipsSimo Ahava – JavaScript For Digital Marketers + Mastering CSS Selectors – Free Download CoursesSimo Ahava – JavaScript For Digital Marketers + Mastering CSS Selectors – Free Download Courses Team Simmer Get this course here => https://www.greatxcourses.com/courses/javascript-for-digital-marketers-by-simo-ahava-free-download-course Get ready to …
The post Simo Ahava – JavaScript For Digital Marketers + Mastering CSS Selectors – Free Download Courses appeared first on The Smart Downloader - Real Honest Reviews & Exclusive Bonuses For Download.
2023-12-2503 min
Great X Courses - Learn Online With New Courses & SoftwaresSimo Ahava – Web Browsers And Tracking Protections – Free Download CourseSimo Ahava – Web Browsers And Tracking Protections – Free Download Course – Team Simmer
Get this course here => https://www.greatxcourses.com/courses/web-browsers-and-tracking-protections-by-simo-ahava-free-download-course
This course will teach you everything about web browsers, tracking protections, and how the world of technical marketing is changing.
For More Courses & Latest Episodes Downloads => https://www.greatxcourses.com
2023-12-2508 minGreat X Courses - Learn Online With New Courses & SoftwaresSimo Ahava – Web Browsers And Tracking Protections – Free Download CourseSimo Ahava – Web Browsers And Tracking Protections – Free Download Course – Team Simmer
Get this course here => https://www.greatxcourses.com/courses/web-browsers-and-tracking-protections-by-simo-ahava-free-download-course
This course will teach you everything about web browsers, tracking protections, and how the world of technical marketing is changing.
For More Courses & Latest Episodes Downloads => https://www.greatxcourses.com
2023-12-2508 minStandard Deviation PodcastCharles in chargeEpisode Resources:Go to TeamSimmer.com and use the coupon code Deviate for 10% off on individual course purchases.Latest from Juliana Jackson:Ecommerce Analytics Course for PiwikPRO - learn how to set up your store for successData Contracts Explained - by Doug Hall and Arman DidandehMastering the Art of Adaptability in Marketing and Analytics - article by Juliana JacksonOutsider Thinking in the Age of AI - article by Jason Packer featuring Juliana JacksonLatest from Simo Ahava and Simmer:Sign up for the Simmer newsletter for industry updates and technical marketing newsHow...
2023-12-131h 02Standard Deviation PodcastCookies, ads and regulationsGo to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.>> Articles and content mentioned in the episode
2023-11-061h 10
Data Never LieEP01: Past, Present and Future of Analytics with Simo AhavaA fireside chat with the greatest Simo Ahava about the state of art of the Analytics World, some tips for the beginners and a lot more!Thanks Simo for your time and sharing knowledge!
2023-10-0911 minStandard Deviation PodcastWell defined eventsGo to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.>> Articles and content mentioned in the episode
2023-10-0849 minStandard Deviation PodcastSelect StarGo to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.>> Articles and content mentioned in the episode
2023-09-2258 minGreat X Courses - Learn Online With New Courses & SoftwaresSimo Ahava – JavaScript For Digital Marketers – Free DownloadSimo Ahava – JavaScript For Digital Marketers – Free Download Course
Get this course here => https://www.greatxcourses.com/courses/javascript-for-digital-marketers-by-simo-ahava-free-download-course
At the end, some quiz to test your progress. After the last section, the quiz is the final quiz, which tests you on everything learned during the course.
For More Courses & Latest Episodes Downloads => https://www.greatxcourses.com
2023-08-2908 minGreat X Courses - Learn Online With New Courses & SoftwaresSimo Ahava – JavaScript For Digital Marketers – Free DownloadSimo Ahava – JavaScript For Digital Marketers – Free Download Course
Get this course here => https://www.greatxcourses.com/courses/javascript-for-digital-marketers-by-simo-ahava-free-download-course
At the end, some quiz to test your progress. After the last section, the quiz is the final quiz, which tests you on everything learned during the course.
For More Courses & Latest Episodes Downloads => https://www.greatxcourses.com
2023-08-2908 minStandard Deviation PodcastThe bridgeGo to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.>> Articles and content mentioned in the episode
2023-08-1138 minStandard Deviation PodcastTruth Bombs- Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off individual course purchases.Articles mentioned:Transformations in GTMDear Google Analytics 4Connect with Talia:LinkedInTwitter: @TaliaGwYouTube: @TaliaWolfCRO TrainingNewsletter
This podcast is brought to you by Juliana Jackson and Simo Ahava.
2023-07-101h 07
Courses2day.orgSimo Ahava – Google Analytics 4 in Big Query (Courses2day.org)
Simo Ahava – Google Analytics 4 in Big Query Download
Download this course here: https://courses2day.org/simo-ahava-google-analytics-4-in-big-query/
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If the course shows a 404 it has most likely been removed by the DMCA, please contact us via email: Sp.courses2day@gmail.com to purchase this course.
2023-06-2001 minStandard Deviation PodcastBiohacksUse the coupon code "DEVIATE" for 10% off of individual course purchases on TeamSimmer.comDear Google Analytics 4 article by Simo AhavaServer-Side Articles from Simo AhavaGA4 Discord CommunityGrowth Savvy WebsiteJoin the waitlist for Magda's new AI tool OnTargetAI: Helping marketers generate high-converting copywriting in minutes by finding out how prospects describe their struggles, motivations, and needs and mirroring the language they naturally use.Connect with Magda on LinkedIn
This podcast is brought to you by Juliana Jackson and Simo Ahava.
2023-06-181h 02Standard Deviation PodcastMMMbopGoodies mentioned in the episode:Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off on individual course purchasesMastering CSS Selectors (Course)Google Tag Manager Skill Test by Team SimmerTechnical Marketing Guide - article by JulianaHow to audit a GTAG implementation for GA4 - article by JulianaTest & Learn Community 10th Anniversary Celebration - Live Panel with Juliana, Simo, Shanelle Mullin, and Lucas VermeerJoin Test & Learn CommunityConnect with Jim on Twitter or LinkedinMMM Hub - Sign-up for Jim's newsletter for weekly tips and how-to guides to move beyond last-click attribution and gain a true understanding of your...
2023-06-0258 minStandard Deviation PodcastPlaying to your strengthsGo to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off on individual course purchases. Check out the new CSS Selectors course by SimmerGtag Audit for GA4 Article by Juliana JacksonConnect with Karolina here
This podcast is brought to you by Juliana Jackson and Simo Ahava.
2023-05-141h 01Standard Deviation PodcastTag this way1. New CSS Selectors course is now available on TeamSimmer.com - use coupon code "DEVIATE" for 10% off on individual course purchases - https://www.teamsimmer.com/checkout/css-selectors/css-details/2. Sign-up for the Simmer newsletter to keep up to date with everything happening in technical marketing (more content coming soon) - https://www.teamsimmer.com/3. New gtag.js article on Juliana's Technical Marketing Blog - https://juliana-jackson.com/gtagjs-ga4-implementation-guide/4. Connect with Tina on LinkedIn - https://www.linkedin.com/in/tina-luedtke5. Templates for tech docs: https://gitlab.com/tgdp/templates...
2023-04-301h 05Standard Deviation PodcastA tracking tool from GoogleVisit teamsimmer.com and use the code "DEVIATE" for 10% off on any individual course purchases.Also, while you are on teamsimmer.com, sign up for their bi-monthly newsletter to keep up to date with the latest news in technology and data.Team Simmer YouTube ChannelSubscribe to Analytics Mania Youtube ChannelFollow Julius on TwitterConnect with Julius on LinkedinFollow the Analytics Mania blog
This podcast is brought to you by Juliana Jackson and Simo Ahava.
2023-04-131h 02Standard Deviation PodcastActivating your inner potentialEpisode resources:Visit teamsimmer.com and use the code "DEVIATE" for 10% off on any individual course purchases.Also, while you are on teamsimmer.com, sign up for their bi-monthly newsletter to keep up to date with the latest news in technology and data.Team Simmer YouTube ChannelFollow our amazing guest, Jeff Sauer, on Twitter or connect with him on Linkedin.Check out Data Driven U and sign-up for their newsletter and community.Also, take a look at Data Driven U YouTube Channel for tons of resources on digital marketing.
This podcast is brought to you by...
2023-03-301h 01Standard Deviation PodcastYoung Whipper SnappersResources for this episode:Go to teamsimmer.com and use the coupon code "DEVIATE" for 10% off of any individual course purchases.Javascript course by Dan Abramov: https://justjavascript.com/Connect with Doug Hall Follow Doug Hall on TwitterDoug Hall's medium (his articles are top-notch)Connect with Julien CoquetFollow Julien Coquet on TwitterJulien Coquet's blog
This podcast is brought to you by Juliana Jackson and Simo Ahava.
2023-03-091h 03Standard Deviation PodcastThe wind of change in web analyticsEpisode goodies:Go to teamsimmer.com and use the code DEVIATE at checkout for 10% off of any individual course purchases.How Can I Put The Array.reduce() Method To Use In Technical Marketing? - blog postConnect with our guest, Jenn KunzCheck out 33 Sticks podcast: 33 TangentsThe video version of this podcastConnect with JulianaConnect with Simo
This podcast is brought to you by Juliana Jackson and Simo Ahava.
2023-02-2746 minStandard Deviation PodcastThe business of better decision makingThanks to our sponsors at Team Simmer you can now purchase any individual course with a 10% using the code "Deviate" at checkoutThe Conference formerly known as Conversion HotelConnect with Ton WesselingMeasureSlackMind The Product SlackTest and Learn CommunitySuperweek Analytics SummitMeasureCamp HelsinkiConnect with Juliana and Simo
This podcast is brought to you by Juliana Jackson and Simo Ahava.
2023-02-1248 minStandard Deviation PodcastIt's never about basketballThanks to our sponsors at Team Simmer you can now purchase any individual course with a 10% using the code "Deviate" at checkout. Learning Google Analytics: Creating Business Impact and Driving Insights - by Mark EdmondsonGoogle Cloud Leader Exam - take this course for it from FreeCodeCampThe myth of non-technical marketer - articleTechnical Marketing Guide
This podcast is brought to you by Juliana Jackson and Simo Ahava.
2023-01-1934 min
Marketing Unf*ckedSilos, egos, and why server-side is about control | Simo AhavaTaking the path of least resistance can be incredibly tempting. After all, if a solution promises to fix all your business’s problems, isn’t it worth a try? In reality, clever tools and tactics never deliver the fix-all solutions they claim to offer. Only an understanding of how our work impacts that of others, fluid communication, and a willingness to learn can improve business operations in the long term. But in a world where ego reigns supreme, how do we make communication a priority and become less reliant on tools? Simply, how do we unf*ck this process?
2022-11-0139 min
Standard Deviation PodcastIn the coalface with Peter Caputa== Episode Notes ==Connect and learn more about Peter Caputa:Linkedin: https://www.linkedin.com/in/pc4media/Twitter: https://twitter.com/pc4mediaDatabox website: https://databox.com/If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jacksonTo connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvladyStandard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.
2022-08-1056 min
Standard Deviation PodcastYou need to use a screw with June LiConnect and learn more about June Li:Linkedin: https://www.linkedin.com/in/juneli/Twitter: https://twitter.com/june_liHer agency: https://www.clickinsight.ca/AI and tool training mis-steps: Janelle Shane - AI Weirdness - A post showing AI having trouble due to training sheep recognition with grass in the picture: https://www.aiweirdness.com/do-neural-nets-dream-of-electric-18-03-02/ Janelle's book: https://www.janelleshane.com/book-you-look-like-a-thing - the cancer moles/ruler and giraffe stories are from this book.If you liked this episode, make sure to subscribe to your...
2022-07-3154 min
Standard Deviation PodcastAverages do not exist with Milly KCConnect and learn more about Milly KC:Linkedin: https://www.linkedin.com/in/milly-kc-phd-b9446444/Her CXL courses: https://cxl.com/institute/programs/technical-marketing/#post-3582316If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jacksonTo connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvladyStandard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.
This podcast is brought to you by Juliana...
2022-07-2758 min
Standard Deviation PodcastFlicker mechanisms with Ben LabayConnect and learn more about Ben Labay:Linkedin: https://www.linkedin.com/in/ben-labayTwitter: https://twitter.com/benjlabaySpeero's website: https://speero.com/Experimentation Program Maturity Audit: https://speero.com/experimentation-program-maturity-auditResearchgate profile: https://www.researchgate.net/profile/Ben-LabayBen's course about Voice of Customer Data on CXL: https://cxl.com/institute/online-course/voice-of-customer-data/If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jacksonTo connect with the host, Juliana Jackson, you can follow her on Twitter or...
2022-07-1345 min
Standard Deviation PodcastForm follows function with Tim WilsonConnect and learn more about Tim Wilson: Linkedin: https://www.linkedin.com/in/tgwilson/ Twitter: https://twitter.com/tgwilsonHis podcast: https://analyticshour.io/His blog: https://gilliganondata.com/His website about R and statistics: https://www.dartistics.com/His CXL Course about Data presentation and visualization: https://cxl.com/institute/online-course/data-presentation-and-visualization/If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jacksonTo connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvlady
2022-06-211h 07
Standard Deviation PodcastGo where the puck will be with Charles FarinaConnect and learn more about Charles Farina:LinkedinTwitterHis website (blog)His GA4 CXL CourseA demo we recorded about GA4 FeaturesIf you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jacksonTo connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvladyStandard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.
This podcast is brought to...
2022-06-1446 min
Digital Marknadsföring med Tony HammarlundHantera spårning server-side och Google Tag Manager Server #89Sämre datakvalitet, utvecklingen kring privacy-regler och hantering av cookies har de senaste åren skapat problem för oss marknadsförare.
Det pratas därför allt mer om att hantera spårning server-side och såväl fördelar som möjligheter det ger. För att lära mig mer om det så bjöd jag in Anton Gezelius från byrån Ctrl Digital.
Det är mycket som ligger bakom den här utvecklingen.
Som marknadsförare så har Apples Intelligent Tracking Prevention påverkat vår datakvalitet i stor utsträckning och lägg till adblockers, utfasning av tredjepartsk...
2022-06-1349 min
Standard Deviation PodcastThe high low with Simo AhavaConnect and learn more about Simo Ahava.TwitterHis blogHis courses: Team SimmerMeasure Slack chat community (waiting time is 2-3 months)8-bit SheepPlease do not connect with Simo on Linkedin.If you liked this episode, make sure to subscribe to your favorite podcast provider.To watch this interview in video format, please check out our YouTube Channel.To connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin.Standard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com.CXL is the premium marketing education destination.
2022-05-311h 04
Standard Deviation PodcastIt's all about the context with Steen Rasmussen== Episode Notes ==Connect and learn more about Steen RasmussenLinkedin: https://dk.linkedin.com/in/steenrasmussenTwitter: https://twitter.com/strasmThe company he has founded: https://iihnordic.com/If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jacksonTo connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvladyStandard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.
This...
2022-05-2129 min
Standard Deviation PodcastCialdini's persuasion principles with Siobhan SolbergConnect and learn more about Siobhan Solberg:LinkedinTwitterThe company she has founded: RAZEHer podcast: Marketing Unf*cked.How to pronounce Siobhan :DIf you liked this episode, make sure to subscribe to your favorite podcast provider.To watch this interview in video format, please check out our YouTube Channel.To connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin.Standard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com.CXL is the premium marketing education destination.
This podcast is brought to...
2022-05-1449 min
Standard Deviation PodcastInner Joins with Matthew BrandtConnect and learn more about Matthew Brandt:LinkedinTwitterTwitchHis websiteHis Patreon accountThe company he has founded: Cook EatHis CXL Course on Product AnalyticsIf you liked this episode, make sure to subscribe to your favorite podcast provider.To watch this interview in video format, please check out our YouTube Channel.To connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin.Standard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com.CXL is the premium marketing education destination.
This podcast is brought to...
2022-04-3055 min
Standard Deviation PodcastTrailer - Standard Deviation PodcastFor the video version of this podcast, subscribe to my Youtube Channel.The first episode will be launched May 1st 2022.HUGE special thanks to:Dave Brown for narrating this intro. He also has his own podcast - The Bullshit Detective, definitely check it out.Sub One for mixing this intro and for all the dope music we did together in the past.
This podcast is brought to you by Juliana Jackson and Simo Ahava.
2022-04-0300 min
Life after GDPRSimo Ahava on Taking Control with Server-Side Tag ManagerLife after GDPR - Ep. 2 - Simo Ahava on Taking Control with Server-Side Tag Manager In this episode, I interview Simo Ahava, probably the most renowned Google Tag Manager specialist out there. You can follow Simo on Twitter and LinkedIn and read his writing on his blog. If you want to step your game up and learn all about Server-Side Tag Manager, GA4 in BigQuery, and Web Browsers and Tracking Protections you should sign up for his courses.In this episode we discuss:The difference between client-side and Server-Side Tag ManagerWhy Server-Side tag manager...
2022-03-1552 min
Technical Marketing HandbookTMH #13: Take Care Of Your Expertise with Simo AhavaTMH #13: Take Care Of Your Expertise with Simo Ahava
Published 14 December, 2021
It’s time for the last episode of 2021! I’m taking a little holiday break and will return in 2022 with new episodes.
(Remember that if you want to suggest a guest for me (please do!), you can send me an email with your suggestion: simo (at) teamsimmer.com. I’m looking for a (more) diverse cast of guests; people who can talk with absolute expertise and authority about some aspect of technical digital marketing.)
...
2021-12-1416 min
Technical Marketing HandbookTMH #13: Take Care Of Your Expertise with Simo AhavaIn this last episode of 2021, Simo discusses strategies for building and maintaining expertise in your chosen field.The post TMH #13: Take Care Of Your Expertise with Simo Ahava appeared first on Simmer.
2021-12-1416 min
Rankable62. The Value of Google Tag Management Across Your Organization ft. Simo AhavaOn Ep. 62 of iPullRank's Rankable Podcast, Garrett Sussman hosts Simo Ahava, Co-founder of technical marketing education platform Simmer, to discuss the topic “The Value of Google Tag Management Across Your Organization”Simo is a highly regarded educator in the world of marketing and data. He’s taught courses on CXL on Google Tag Manager, analytics, and more.He understands the challenges around tracking as tech embraces user privacy. In this interview, Simo will cover how to inspire data awareness across your organization.We also discuss:Benefits and detriments of server-side tracking G...
2021-12-0233 minTechnical Marketing HandbookTMH #12: Missing Motivation with Simo AhavaIn this personal episode, Simo discusses his recent motivation slump in data and analytics work as well as some ideas for overcoming it.The post TMH #12: Missing Motivation with Simo Ahava appeared first on Simmer.
2021-11-3027 minTechnical Marketing HandbookTMH #12: Missing Motivation with Simo Ahava
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Published 30 November, 2021
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2021-11-3027 minTechnical Marketing HandbookTMH #11: Product Analytics with Adam GrecoAdam Greco from Amplitude shares his thoughts on product analytics as well as the current state of the analytics industry.The post TMH #11: Product Analytics with Adam Greco appeared first on Simmer.
2021-11-1648 minTechnical Marketing HandbookTMH #11: Product Analytics with Adam Greco
TMH #11: Product Analytics with Adam Greco
Published 16 November, 2021
We’re back with a special guest!This time around, Adam Greco of Amplitude graces us as the star of this podcast episode.Adam is one of the most industrious people in digital analytics. His work with Adobe Analytics (and its predecessor, Omniture) is globally recognized, and Adam’s been instrumental in popularizing the Adobe Analytics platform and making it one of the “big two” vendors in marketing analytics (in addition to Google).Recently, Adam shifted gea...
2021-11-1648 minTechnical Marketing HandbookTMH #10: Communication Struggles with Simo AhavaIn this solo episode from Simo Ahava, the topic is organizations' communication structures, Conway's Law, and agile methodologies,The post TMH #10: Communication Struggles with Simo Ahava appeared first on Simmer.
2021-11-0125 minTechnical Marketing HandbookTMH #10: Communication Struggles with Simo Ahava
TMH #10: Communication Struggles with Simo Ahava
Published 2 November, 2021
No, no, look, you read the title wrong. It’s not communication struggles with Simo Ahava. Simo isn’t struggling with communication. He’s trying to discuss communication struggles. But, obviously, he’s struggling to communicate them.If coming up with a (sloppy) podcast title is hard, then managing communication in an organization is doubly so! In this podcast episode, Simo does a solo run on how communication structures really make or break your organization’s capability to deliver.Any (re...
2021-11-0125 minTechnical Marketing HandbookTMH #9: Experimentation with Matt GershoffMatt Gershoff of Conductrics sits down with me to discuss experimentation, A/B testing, statistical inference, and how to help maintain an experimentation program in an organization.The post TMH #9: Experimentation with Matt Gershoff appeared first on Simmer.
2021-10-191h 05Technical Marketing HandbookTMH #9: Experimentation with Matt Gershoff
TMH #9: Experimentation with Matt Gershoff
Published 19 October, 2021
After the “drought” of the last three episodes, you can finally relax as it’s not just me doing a solo episode. And what an amazing guest I managed to persuade to join me!Matt Gershoff of Conductrics is a good friend and an eloquent speaker. Above all, he’s so incredibly knowledgeable about experimentation and about statistical inference in general.All the work we do with data is a subset of statistical inference. We collect data to draw conclus...
2021-10-191h 05Technical Marketing HandbookTMH #8: Server-side Tagging and the Vegas Rule with Simo AhavaSimo Ahava walks through some of the misconceptions about server-side tagging and outlines what an ideal future would look like.The post TMH #8: Server-side Tagging and the Vegas Rule with Simo Ahava appeared first on Simmer.
2021-10-0500 minTechnical Marketing HandbookTMH #8: Server-side Tagging and the Vegas Rule with Simo Ahava
TMH #8: Server-side Tagging and the Vegas Rule with Simo Ahava
Published 5 October, 2021
In this episode, Simo Ahava revisits Server-side Tagging, a topic discussed with Adam Halbardier in episode 5 of this podcast.This time, we take a look at some of the misconceptions around server-side tagging, especially when it comes to what users perceive to be its best qualities.Simo tackles ad blocker and consent circumvention, the idea of getting data back, the lack of transparency to what ha...
2021-10-0500 minTechnical Marketing HandbookTMH #7: Browser Tracking Protections with Simo AhavaSimo sits down with Simo again to deliver a solo episode. This time, we walk through browser tracking protections, what they are, and why should we care.The post TMH #7: Browser Tracking Protections with Simo Ahava appeared first on Simmer.
2021-09-2000 minTechnical Marketing HandbookTMH #7: Browser Tracking Protections with Simo Ahava
TMH #7: Browser Tracking Protections with Simo Ahava
Published 21 September, 2021
Once again flying solo, Simo Ahava discusses the phenomenon known as browser tracking protections in this short but topical episode.Tracking protections are designed to prevent sites from tracking you – especially across the web but increasingly also while you are browsing the site itself.The mechanisms deployed by browsers to tackle the problem of “tracking” (a loosely defined concept if there ever was one) are often quite brutish, resulting in web compatibility issues as well as limiting...
2021-09-2000 minTechnical Marketing HandbookWeb Browsers with Simo Ahava
TMH #6: Web Browsers with Simo Ahava
Published 7 September, 2021
In this episode, the podcast host Simo Ahava delivers a solo episode.Understanding how a web browser works is fundamental to all disciplines that are covered by the umbrella term of “technical marketing”.Web browser is often the nexus of whatever mechanisms are required by things like analytics, advertising, and search engine optimization. It’s thus imperative to understand, at least on a broad level, the process of what happens when the browser fetches a resource from a web ser...
2021-09-0735 minTechnical Marketing HandbookWeb Browsers with Simo AhavaIn this episode, Simo Ahava walks through the steps of what happens when you type a URL in the web browser's address bar and press enter.The post TMH #6: Web Browsers with Simo Ahava appeared first on Simmer.
2021-09-0735 minTechnical Marketing HandbookTMH #5: Tag Management with Adam HalbardierIn this episode, Adam Halbardier of Google joins me to discuss tag management. We talk about the difficult engineering choices that the developers of the world's most popular tag management system face every day.The post TMH #5: Tag Management with Adam Halbardier appeared first on Simmer.
2021-08-2440 minTechnical Marketing HandbookTMH #5: Tag Management with Adam Halbardier
TMH #5: Tag Management with Adam Halbardier
Published 24 August, 2021
This is a special episode for all you Google Tag Manager geeks out there!My interview guest this time around is Adam Halbardier of Google. Among many other roles, he leads the server-side tagging team for Google Tag Manager.In this interview, we started casually with server-side tagging, a new-ish paradigm for Google Tag Manager, where the tagging logic is moved to the server rather than kept as a burden on the client.This then sp...
2021-08-2440 minTechnical Marketing HandbookTMH #4: Search Intelligence with Dawn AndersonDawn Anderson from Bertey joins the podcast to discuss the world of search, Google's advances in algorithms, and how SEO and the academic world intersect.The post TMH #4: Search Intelligence with Dawn Anderson appeared first on Simmer.
2021-08-0854 minTechnical Marketing HandbookTMH #4: Search Intelligence with Dawn Anderson
TMH #4: Search Intelligence with Dawn Anderson
Published 10 August, 2021
I was fortunate enough to sit down (virtually) with Dawn Anderson of Bertey.If you follow her on Twitter (you should!), you’ll know that she’s one of the most vocal and prolific voices around deciphering the operational logic of search engines and how that information should be applied to the industry of Search Engine Optimization (SEO).We discuss the world of ranking and querying algorithms, how SEO and search in general have evolved over the years...
2021-08-0854 min
Technical Marketing HandbookTMH #3: Online Analytics with Paul BoocockPaul Boocock from Snowplow Analytics joins the podcast to discuss the past, present, and future of online analytics.The post TMH #3: Online Analytics with Paul Boocock appeared first on Simmer.
2021-07-2756 minTechnical Marketing HandbookTMH #3: Online Analytics with Paul BoocockPaul Boocock from Snowplow Analytics joins the podcast to discuss the past, present, and future of online analytics.
The post TMH #3: Online Analytics with Paul Boocock appeared first on Simmer.
2021-07-2700 minTechnical Marketing HandbookTMH #2: Ad Blockers with Pete SnyderThis time around on the Technical Marketing Handbook podcast, we chat with Pete Snyder of Brave software about ad and content blockers.
The post TMH #2: Ad Blockers with Pete Snyder appeared first on Simmer.
2021-07-1343 minTechnical Marketing HandbookTMH #2: Ad Blockers with Pete SnyderThis time around on the Technical Marketing Handbook podcast, we chat with Pete Snyder of Brave software about ad and content blockers.The post TMH #2: Ad Blockers with Pete Snyder appeared first on Simmer.
2021-07-1343 minTechnical Marketing HandbookTMH #1: Core Web Vitals with Phil WaltonIn this episode of the Technical Marketing Handbook podcast, we are joined by Google's Phil Walton to discuss Core Web Vitals.The post TMH #1: Core Web Vitals with Philip Walton appeared first on Simmer.
2021-06-271h 09Technical Marketing HandbookTMH #1: Core Web Vitals with Philip WaltonIn this episode of the Technical Marketing Handbook podcast, we are joined by Google's Phil Walton to discuss Core Web Vitals.
The post TMH #1: Core Web Vitals with Philip Walton appeared first on Simmer.
2021-06-2700 min
Marketing Over CoffeeNow with More Herding Nerfers!In this Marketing Over Coffee: In this episode The CTTO, Server Side Tracking, Skincare, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and CXL Nerf Chief TikTok Officer Corporate Cloud Spending Surges Past On Premises Spend 6:45 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to...
2021-04-0123 min
Digital Marknadsföring med Tony HammarlundAllt om nya Google Analytics 4: Martin Winberg #60Den 14 oktober presenterade Google nästa generations analysverktyg. Google Analytics 4.
För att lära mig mer om Google Analytics 4 och vad som skiljer från nuvarande Universal Analytics så bjöd jag på nytt in Martin Winberg.
Det här är en stor uppdatering och något man verkligen behöver ha koll på som marknadsförare. För det är ett stort steg från nuvarande Universal Analytics som lanserades redan 2013.
Google Analytics 4 introducerar ett stort antal häftiga nyheter och funktioner. Däribland en helt ny datamodell som öppnar helt nya möjligheter.
Martin Winberg är en av grundarna till den...
2020-12-2100 min
Search with CandourEpisode 89: Google Analytics 4 (GA4) with Simo Ahava and Krista SeidenIn this episode, you will hear Mark Williams-Cook talking to Simo Ahava and Krista Seiden about GA4 and answering community questions, including:
- What are the best new features in GA4?
- How does GA4 handle cookieless users?
- How is GA4 using AI to help marketers?
- What are some alternatives to GA4?
- Why is GA4 more "user-centric"?
- How is the new event model different?
- Will we still be able to get the same segmentation insight?
- Will users...
2020-11-3045 minDigital Marknadsföring med Tony HammarlundFeatured snippets, prisrapport i GMC och GTM server-side #42Det är återigen dags för ett nyhetsavsnitt där jag tillsammans med experter diskuterar nyheter inom digital marknadsföring.
Men den här gången fokuserar vi på aktuella nyheter. Pontus Karlsson från Pineberry och Martin Winberg från 56K delar det viktigaste som har hänt inom SEO, SEM och digital analys.
Experimentet med nyheter inom digital marknadsföring i poddformat fortsätter.
Det var många som gillade upplägget med en expertpanel som lyfter fram de viktigaste nyheterna och trenderna inom sitt område. Och vad det betyder för marknadsförare i Sverige.
Målet är att det här...
2020-03-0900 min
CRO.CAFE EnglishState of analytics, experimentation, and personalization with browsers’ privacy initiatives, with Simo Ahava, Ton Wesseling & Steen RasmussenGuest 1: Simo Ahava URL: https://www.cro.cafe/guest/simo-ahava | Guest 2: Steen Rasmussen URL: https://www.cro.cafe/guest/steen-rasmussen | Guest 3: Ton Wesseling URL: https://www.cro.cafe/guest/ton-wesseling
2020-02-1935 min
IT Career EnergizerWhy Altruism Really Pays as Does the Right Work-Life Balance with Simo AhavaPhil’s guest on this episode of the IT Career Energizer podcast is Simo Ahava. He is a recognised expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. He is also a partner and co-founder at 8-bit-sheep, a prolific blogger and an experienced conference speaker. In this episode, Phil and Simo...
2020-02-1023 min
eCommerce Growth ShowSimo Ahava: All data is corrupt. What to do about it?In this week’s episode of Growth Interviews, we invite you to join our conversation with Simo Ahava, partner and Senior Data Advocate at 8-bit-sheep, helping with strategy, transformation, enterprise innovation, tech, user experience and metrics.
Simo Ahava has also been a Google Developer Expert for Google Analytics and Google Tag Manager since 2014, to improve the entire “life cycle” of data collection, processing, and reporting. Most often, he writes on his blog about web analytics, but also about digital marketing, more specifically SEO, web development and working with the Google Cloud Platform.
He b...
2020-02-0500 min
Marketing Freaks#EP009 - Improving Analytics in Your Organisation, Simo AhavaSend us a textWelcome back to another episode!Ever since I started using Google Tag Manager I’d always end up on Simo Ahava’s blog and as with many people, his work became the first port of call when trying to figure something GTM related out. If you haven’t heard of Simo before, he’s the world’s foremost expert in Google Tag Manager and analytics. Beyond his consulting work and the blog, Simo also runs development agency 8-bit-sheep based in Helsinki, Finland.Having followed and read his work for years it was a real pleas...
2019-12-0238 min
The Analytics Power Hour#099: How Technical Should the Analyst Be? With Simo Ahava!Are you deeply knowledgable in JavaScript, R, the DOM, Python, AWS, jQuery, Google Cloud Platform, and SQL? Good for you! If you're not, should you be? What does "technical" mean, anyway? And, is it even possible for an analyst to dive into all of these different areas? English philosophy expert The Notorious C.M.O. (aka, Simo Ahava) returns to the show to share his thoughts on the subject in this episode. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
2018-10-091h 02
The Present Beyond Measure Show: Data Storytelling, Presentation & VisualizationBreaking Down the Marketer - Developer Silos with Simo Ahava *Note: This is episode 033 - the introduction calls this episode 034 - you did not miss an episodeSimo Ahava is a recognized expert with a cult-like following on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. He is the Senior Data Advocate at Reaktor and also writes a popular blog on all things Google Analytics and Google Tag Manager development. Google has appointed him as a Google Developer Expert. Simo is especially interested in the interface between marketing and development, and his focus is on i...
2018-05-311h 03
The Internet Marketing Podcast#422 Common Google Tag Manager Pitfalls That Can Have Catastrophic Results: Interview with Simo AhavaIn today's episode of the Internet Marketing Podcast, Andy is joined by Simo Ahava, Senior Data Advocate at Reaktor, Google Developer Expert for Google Tag Manager and Google Analytics, and digital analytics blogger at simoahava.com.Simo is on the show to talk about common Google Tag Manager pitfalls that can have catastrophic results. On the show you'll learn: Why Google Tag Manager is such a popular/topical tool plus 4 common pitfalls: Pitfall #1: Using GTM as a fastlane to changes on the website, ignoring IT / development processesPitfall #2: Deploying code you...
2017-11-3024 minInternet Marketing: Insider Tips and Advice for Online Marketing#422 Common Google Tag Manager Pitfalls That Can Have Catastrophic Results: Interview with Simo AhavaIn today's episode of the Internet Marketing Podcast, Andy is joined by Simo Ahava, Senior Data Advocate at Reaktor, Google Developer Expert for Google Tag Manager and Google Analytics, and digital analytics blogger at simoahava.com.Simo is on the show to talk about common Google Tag Manager pitfalls that can have catastrophic results. On the show you'll learn: Why Google Tag Manager is such a popular/topical tool plus 4 common pitfalls: Pitfall #1: Using GTM as a fastlane to changes on the website, ignoring IT / development processesPitfall #2: Deploying code you...
2017-11-3024 min
Experts On The Wire (An SEO Podcast!)084: Decoding The Mysterious World of Analytics w/Simo AhavaOn today’s show! The problem’s with bounce rate Tracking content like a product Why most people don’t understand what a session is The myth of the ‘non-technical’ marketer Listen Now! Sponsors BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts […]
The post 084: Decoding The Mysterious World of Analytics w/Simo Ahava appeared first on Evolving SEO.
2017-10-311h 17The Analytics Power Hour#058: Analytics in an Agile Organization with Simo AhavaFINALLY! It's a show all about Google Tag Manager! Oh. Wait. What's that? We had Simo Ahava on the show and actually covered a different topic entirely? WHAT NINNYHEAD APPROVED THAT DECISION?! Well, what's done is done. With 'nary a trigger or a container referenced, but plenty of wisecracks about scrum masters and backlogs and "definitions of 'done,'" we once again managed to coast a bit over the one-hour mark. And, frankly, we're pretty pleased with the chat we had. You'll just have to go to Simo's blog if your jonesing for a GTM fix. For complete show n...
2017-03-141h 02
LPO: Landing Page OptimizationGoogle Analytics Insights with Simo AhavaTim Ash speaks with the popular Google Analytics blogger about common analytics mistakes, the three essentials for doing analytics correctly, and even gets Simo to perform on his ukulele live!
2015-11-0227 min