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GOVSI podkastSimon Anholt v GOVSI podkastu: Ugled države gradijo dejanja, ne oglaševanjeV 32. epizodi GOVSI podkasta je voditeljica Polona Prešeren gostila Simona Anholta, britanskega svetovalca, raziskovalca in avtorja ter utemeljitelja termina nation brand (angleško znamka države). Pogovor v angleškem jeziku je bil posvečen ugledu držav, javnim zaznavam ter strateškemu razmišljanju o tem, kako se države uveljavljajo v mednarodnem okolju.Anholt je poudaril, da je nacionalna podoba veliko več kot promocija turizma ali odnosi z javnostmi. Gre za področje, ki vključuje ekonomijo, mednarodno pravo, mir in varnost, zgodovino, geografijo in kulturo. Ljudje realnost doživljamo skozi zaznave, zato imajo te enako težo...
2025-12-0541 min
Genuinely YouGina Gardiner & Friends: Simon Anholt Welcome to the 'Gina Gardiner & Friends Show' - this episode features my guest, Simon Anholt whose theme was 'What Makes a Good Country'.
About The Show
The Gina Gardiner & Friends Show is an opportunity to hear an inspirational story and the inside track on the amazing expertise of my guests. Relaxed and conversational - why not grab a cup of your favourite brew, draw up a seat and join me and my friend for positive take-aways, tons of inspiration, shifts in perspective, and a sense of hope and possibility!
Please let us know...
2025-10-3130 min
InnopoddenVær mer Norsk! Simon Anholt, Nation Brand Index.Vær mer Norsk! Bruk rare, norske navn som ingen kan uttale, og skap verdi ut av at folk i andre land ønsker seg norske produkter. Det sier Simon Anholt, som startet Nation Brand Index for mer enn 20 år siden. Han deler sine syn på Norge og det norske med Håkon Haugli og Kjetil Svorkmo Bergmann.Tekstversjon av Innopodden finner du på våre nettsider. Hosted on Acast. See acast.com/privacy for more information.
2025-04-0237 min
Gina Gardiner & FriendsGina Gardiner & Friends with Simon AnholtGina Gardiner & Friends with Simon Anholt
2024-02-0230 min
Tales from the Departure Lounge#32 Simon Anholt (Good Country, Selfish Country)Send us a textSimon Anholt is the world's leading authority on 'nation brands' having coined the term in the 1990s. He is the founder of a number of global surveys that track the perception of countries and cities, including the Good Country Index and the Nation Brands Index. He joined the TFTDL crew to tell us why killing people is a bad thing, the sign that we've entered the Asian-century, and what yak soup really tastes like. His TED talk has over 12 million views, he has been a policy advisor for over 60 governments around the...
2023-12-1335 min
People, Places, PowerThe Verdict? The Nation Brands Index 2022 and Russia's fall from grace.In this season finale Simon and Nick discuss the recently published findings of the 2022 version of the Anholt-Ipsos Nation Brands Index. The most noticeable result is that Russia has fallen from 27th place in 2021 to 58th, a dive unlike any other in the history of the index reflecting the international community's alarm at the invasion of Ukraine. They note that Ukraine has not jumped forward in an analogous way, but merely continues to show a gradual improvement in its standing. Simon and Nick discuss these and other features of the new index including the UK dropping out of the...
2022-12-1631 minPeople, Places, PowerAfrica on the move? The Prospects for a Better Image.In this episode Nick and Simon discuss the shifting image of Africa, taking a lead from the latest version of the Anholt-Ipsos Nation Brands Index. Countries discussed include Egypt and Morocco, South Africa, Kenya, Tanzania and Botswana. Simon argues that external knowledge of culture is the key and proposes a collective effort in that regard like a joint equivalent of the British Council. Nick notes some single country successes like Angola's win at the Venice Art biennale. They agree that progress is slow and conclude with discussion of the increased presence of China on the continent.
2022-12-0928 minPeople, Places, PowerEpisode 46: Small is Beautiful? Subnational places and image promotionThis episode looks at the smaller units of international image—regions and cities—and how they fare in comparison to national images. Issues discussed include whether they help or hurt a national image and whether the promotion of smaller places is worthwhile. Simon starts out noting that some places are known for their products, with Champagne being the most obvious, but many are destined to remain unknown. Nick notes that the European Union benefits from being known for its smaller constituent parts while China's image in much more intimidating because its regional variations are unknown, and the focus is on t...
2022-10-0731 minPeople, Places, PowerEpisode 45: Bridging the Gulf: Reputation and the Gulf StatesThis episode considers the reputation of the Gulf and its most prominent actors including not only the nation states like Saudi Arabia, Qatar and UAE but city state actors like Dubai. First, Simon makes the case that the Gulf is a case of a region's pre-existing negative image dominating perception of constituent parts. He doubts the efficacy of most responses in the circumstance. The conversation includes the perception of Saudi Arabia intimidating and the unlikelihood that the FIFA World Cup in Qatar will help that country's image. Nick raises the positive case of the Abraham Accords as an example...
2022-09-3033 minPeople, Places, PowerEpisode 44: Weighing Image Strategies for Low-Income CountriesThis episode considers the utility of place branding and soft power strategies for countries least developed in these areas. The conversation begins by separating the value of a focused tourism promotion campaign from more general promotion strategies. Simon notes that even a successful tourism campaign can be a liability later, citing the difficulty that Jamaica has had being seen as anything other than a holiday place. Simon and Nick concur that the first step to develop an image must be grounded in research/listening to audiences to discover exactly what the image is. They note the success of some...
2022-09-2232 minPeople, Places, PowerEpisode 43: Britain in Transition: the UK's image and the New King and Prime MinisterThis episode considers the image of Great Britain as the country mourns the loss of Queen Elizabeth II and simultaneously adapts to a new Prime Minister—Liz Truss—and a new king: Charles III. The discussion begins with Simon recalling the brand equity derived from having a Royal Family, which he estimates in the billions. Simon and Nick continue discussing the value of the royal family to the management of change, providing a national rhythm like a metronome. The pair give high marks to King Charles for his early remarks with their emphasis on inclusivity and the multi-cultural nature of B...
2022-09-1333 minPeople, Places, PowerEpisode 44: Weighing image strategies for lower income countriesThis episode considers the utility of place branding and soft power strategies for countries least developed in these areas. The conversation begins by separating the value of a focused tourism promotion campaign from more general promotion strategies. Simon notes that even a successful tourism campaign can be a liability later, citing the difficulty that Jamaica has had being seen as anything other than a holiday place. Simon and Nick concur that the first step to develop an image must be grounded in research/listening to audiences to discover exactly what the image is. They note the success of some...
2022-09-0932 minPeople, Places, PowerEpisode 42: All About Me? National Images and Personal IdentityThis episode probes the connection between personal identity and national image, considering Simon's past contention that national image is an extension of the sense of self. Nick agrees and suggests that the connection helps to explain why people feel so strongly about slights to a nation's standing or evidence that a government has allowed prestige to slip. The conversation moves on to consider the ways in which images of other counties became part of self-identity, including ancestral enemies, countries which are historically connected, and countries whose culture merges with expressions of generational identity. Simon points to the phenomenon of...
2022-09-0337 minPeople, Places, PowerEpisode 41: Future Perfect: Visions of progress and country imageThis episode considers one of the problems of international relations today: the absence of the kind of compelling visions of the future that inspired international cooperation in the past. Nick argues that countries need a vision for stability and are finding that in distorted idea of the past rather than an image of the future which might be open to collaboration. Simon notes that most people aren't aware of visions articulated at the transnational level. The conversation develops to include positive messages from the Nordics and other 'hipster' nations; negative messages in fiction and the stand-out case of China...
2022-08-2634 minPeople, Places, PowerEpisode 40: Nations and Truth: International Reputation an the age of DisinformationThis episode considers the implications of the rise of state-sponsored fake news and disinformation for international images. Simon takes the line that the exaggerations of nation branding are on a continuum with all-out lies of malicious propaganda. He calls for better research on public responses to nations using distortion. Does it demonstrably damage reputations? Nick argues that state sponsorship of objective news can be an important component of Soft Power as the BBC is an asset for the UK. He considers the history of this and the ways in our own time by which states are learning to blunt...
2022-08-1936 minPeople, Places, PowerEpisode 39: Italy: Rising or Falling?Today's episode considers Italy, hailed by The Economist in December 2021 for its improvement but in the news in the summer of 2022 for political problems. Simon and Nick dissect elements of Italy's reputation noting both the advantages and pitfalls of its long significance in the cultural field. Simon compares Italy to fellow high-performer, Japan but asks whether and why Italy is seen as decorative rather than useful. Nick questions the role of the diaspora and the connection of Italy to the church as contributors to Italy's significance. Simon presents the profile of Italy in the Good Country Index where weakness...
2022-08-1232 minPeople, Places, PowerEpisode 38: Of Greenwashing and 'Hipster Nations'This episode looks at the role of environmental policy as a component of international image and the question of whether countries are following corporations and ‘greenwashing’: laying claim to environmental reputations that they don’t deserve. Cases discussed include Australia, the US and the countries of the Middle East, stuck with a reliance of fossil fuel extraction. Simon argues that whatever the reality the simple fact of the conversation around sustainability is positive as it contributes to a global bandwagon effect by which taking care of the environment is universally expected. Simon also suggests that a middle tier of what h...
2022-08-0530 minPeople, Places, PowerEpisode 37: For the Love of MexicoIn this episode Simon and Nick discuss the reputation of Mexico and the reasons for its relatively poor showing in the Nation Brands Index. They consider Mexican government strategies including the tendency to pay disproportionate attention to US opinion. Conversely Simon and Nick agree that the global image of Mexico remains a byproduct of Hollywood stereotyping. Nick bemoans Mexican missteps at recent World Expos. Turning to the Good Country index Simon argues that Mexico is underperforming in real terms even in areas of great strength such as culture. He argues that a strategy based on a more active global...
2022-07-2932 minPeople, Places, PowerEpisode 36: The Power of LanguageThis episode considers the power implicit in the popularity or otherwise of particular languages on the world stage, beginning with the question of whether the Nation Brands Index is accurate in showing the admiration of English-speaking countries. Simon and Nick not the counter examples of admired countries whose languages are not global in the same way: Germany, Italy, and Japan, suggesting that having a global language is not a guarantee of global admiration, even if governments have often treated it as such. The conversation continues to consider the Chinese government's investment in the Confucius Institutes; France's work to maintain...
2022-07-2234 minPeople, Places, PowerEpisode 35: Northern Ireland peace and the challenge of 'relevance'In this episode Nick and Simon respond to a listener's question about the impact of a potential collapse of the Northern Ireland peace agreement on the image of the UK. After discussing this question, the conversation broadens to include the difference between issues of elite relevance and issues of importance to 'ordinary people'. Simon and Nick discuss the benefits of collaboration and the difficulties in dramatizing issues of broad international relevance like the UN's Sustainable Development Goals to a global audience.
2022-07-1531 minPeople, Places, PowerEpisode 34: The Power of “From”: The Country-of-Origin EffectThis episode revisits a key concept in the study of international image: the ‘country-of-origin effect’ by which countries can enhance the value of products made there and vice versa. Simon notes that an estimated 1/3 of all value in the world is locked in brand value and the desire of some developing countries to develop international brands. He recalls the successful case of Dilmah tea as a Sri Lankan brand. Nick recalls the success of Germany in repositioning its Country-of-Origin narrative from inexpensive manufactured goods in the late 19th century to its high-quality well-designed products in the early 20th century and...
2022-07-0833 minPeople, Places, PowerEpisode 33: What’s in a Name? Renaming places as a Strategic GambitInspired by media reports of the Turkish government attempting to assert the Turkish spelling of their name, this episode considers strategies of naming/renaming/spelling. Turkey’s move is discussed in the context of its history. Simon suggests four categories of renaming: the post-colonial shift to a more authentic local name as with Swaziland/Eswatini or Madras/Chennai; the attempt to be more memorable because one’s name is insufficiently distinct as when Slovenia considered Alpe-Adria; the power-play as when a regime rebrands key places (as with Astana/Nursultan) and the names of historical revival such as Israel. Nick argu...
2022-07-0133 minPeople, Places, PowerEpisode 32: Reckoning with the Pandemic: COVID 19, image, media and communicationThis episode takes an overall view of COVID 19 and its impact on reputation. Simon points out that the damage to reputations was only slight as most people really aren’t interested in the internal affairs of other places. Image seems to be following expectations. People assume that Sweden managed the pandemic well even though they didn’t. The later discussion highlights the importance of real global collaboration and the problems of misinformation/disinformation evident during the pandemic. Nick notes the problem of opinions which should have been lightly held becoming full components of political/tribal identity. Simon notes the prob...
2022-06-2435 minPeople, Places, PowerEpisode 31: Honest to God: The image of Religions and other Transnational GroupsIn this episode Nick and Simon think about the reputation of transnational ideas and organizations, starting with religions. Nick recalls regimes which have actively asserted a religious affiliation. Simon notes that today most western countries seek to distance themselves from a religious identity and embrace an image of tolerance. Cases discussed include Saudi Arabia, Poland, and the historical strategies of the Vatican. Shifting to other transnational groupings, Simon notes that indigenous communities and small island nations around the world have begun to connect transnationally to collective benefit. Nick notes the absence of the usual zero-sum game in the collective...
2022-06-1731 minPeople, Places, PowerEpisode 30: Issues in the Index: The Nation Brands Index 2021This episode considers the results of the Nation Brands Index for 2021. Issues include the limited post-Trump recovery of the US image, the declining image of Britain and improving image of Canada. Simon discussed the arrival of Iceland in the index and continued rise South Korea. This year's NBI research included questions about priority issues. Simon notes that poverty was the most serious issue for audiences in the Americas and Africa, while the Asia/Pacific prioritized climate. Other stories include Israel, Palestine, UAE and the striking public 'forgiveness' of China for mishandling COVID.
2022-06-1034 minPeople, Places, PowerEpisode 29: Meet the Goodest: The Good Country Index for 2022In the episode Simon introduces the fifth iteration of the Good Country Index (index.goodcountry.org/) now published in partnership with Diplomatic Courier. He explains the nature of the index as an aggregation of contributions to the global good. Nick pulls out particular countries for scrutiny including the USA at #46. They agree that the top of the table (with Sweden once again in first place ahead of Denmark and Germany) shows the collaborative nature of European countries. Other countries examined include Russia -- continuing a decline -- and China and the stark contrast between UAE at 65th and Qatar...
2022-06-0332 minPeople, Places, PowerEpisode 28: War in UkraineIn this season 2 opener Simon and Nick consider the implications of the Russian invasion of Ukraine for issues of international image. Simon argues that the crisis has revealed the degree of interconnection associated with advanced globalization as revealed by the almost instant pressure on corporations to withdraw from Russia. Side issues include implications for the images of countries remaining neutral in the war such as India and China. Nick contrasts the image problems displayed by Ukraine in 2014 with the country's impressive showing in 2022 suggesting that investment in 'Reputational Security' has paid off. Simon notes how the image of a...
2022-05-2738 min
Accidental GodsWaking Up: Power, possibility and politics in a Fractal Age with Indra AdnanWe all know the current system of politics and governance is utterly dysfunctional. But what will it look like - what will it feel like - to organise ourselves so that everyone has a voice, so that we come together as co-creators and build networks and movements based on our common visions and values? With Indra Adnan of The Alternative Global, author of The Politics of Waking Up. Indra Adnan is a psychosocial therapist, founder of The Alternative Global and author of The Politics of Waking up: Power and possibility in the fractal age. She has been a jou...
2022-04-271h 00
Audiobooks by Grant CoultrupThe Good Country Equation - Chapter 18: From the End to the BeginningChapter 18: From the End to the BeginningThe Good Country Equation: How We Can Repair the World in One Generation by Simon Anholthttps://www.amazon.com/Good-Country-Equation-Repair-Generation/dp/152308961X
2022-04-2629 min
Audiobooks by Grant CoultrupThe Good Country Equation - Chapter 17: From the Natural Cosmopolitans to the Global VoteChapter 17: From the Natural Cosmopolitans to the Global VoteThe Good Country Equation: How We Can Repair the World in One Generation by Simon Anholthttps://www.amazon.com/Good-Country-Equation-Repair-Generation/dp/152308961X
2022-04-2613 min
On GeopoliticsEpisode 5: Is being 'good' enough to fix the world?How can the world's leaders be persuaded that international cooperation is the key to their countries' success and prosperity? Simon Anholt discusses his new book The Good Country Equation with Ali and Suzanne to explore how a good reputation and image can help countries to overcome the major international challenges facing humanity today.---The hosts:Suzanne Raine is an Affiliate Lecturer at the Centre for Geopolitics at Cambridge University. She served for 24 years in the British Foreign and Commonwealth Office on foreign policy and national security issues, including postings in Poland, Iraq and...
2021-12-2240 minPeople, Places, PowerEpisode 27: AfghanistanIn this final episode of the season Simon and Nick consider the implications of recent developments in Afghanistan for our understanding of international image. Issues include the role of branding in the initial policy missteps towards Afghanistan in the 1990s and the prospects for a positive image of Afghanistan in the future.
2021-10-2332 min
The Way56) Good Country w/ Simon AnholtOver the last 20 years, Simon Anholt has advised Presidents, Prime Ministers, Monarchs, and Governments of over 60 countries. He's written six books including The Good Country Equation: How We Can Repair the World in One Generation. Simon has created the Good Country Index which takes a number of factors to rank the "goodness" of each country and has given a few Ted Talks. One of which titled, "Which Country Does the Most Good for the World," is the all-time most viewed Ted talk on Governance, and the 4th "most inspiring" Ted Talk ever.
Website...
2021-10-1648 minPeople, Places, PowerEpisode 26: Israel: Branded by Conflict?This episode considers the image of Israel which, as Simon notes, was one of the worst when included in the Nation Brands Index. The heart of the problem seems to be the power of a conflict to taint the image of all combatants whatever its inherent rights and wrongs. Nick notes a string of innovative Israeli activities to show that Israel is more than a conflict. Simon recalls consistently advising governments of Israel that it would need to act jointly with Palestine to really improve its image. The bad image is shared. The pair consider the actual contributions of...
2021-10-1131 min
PutyPieSaudi-Arabien indtager Newcastle & Kannibalisme på ANHOLTProduceren Simon har sagt op efter en uoverensstemmelse med værten Gantimir, hvilket vi bliver nød til at vende. Derudover skal vi se nærmere på den kontroversielle saudi-arabiske overtagelse af fodboldklubben Newcastle United og så skal vi læse mere i 3. sæson af den kommende Nordic Noir-serie STRISSER PÅ ANHOLT.
2021-10-1153 minPeople, Places, PowerEpisode 25: The Media: Friends or Foes of Country Image?This episode focuses on the attitude of the mass media to the issue of national brands, international images and public diplomacy. Simon laments the enduring focus on the superficial message of rankings. Nick ponders the role of media as a component of national image in their own right and the possibility that the BBC is the 'goose that lays the golden egg' of British Soft Power. The conversation turns to the reputation of damaged places like Cambodia in the 1970s or more recently Rwanda and Syria. Nick talks about recent research on Great War propaganda suggesting that roots of...
2021-10-0128 minPeople, Places, PowerEpisode 24: Nordics: The Saga of Success?This episode probes arguably the most successful cluster of national reputations the Nordic region, performing at the top of both the nation brands and good country indices. Issues include the question of how the positive reputation benefits Sweden, Norway, Denmark and Finland and the historical factors underpinning the phenomenon. Nick raises the issue of the demonization of the region in Kremlin-linked media while Simon considers negative messaging from within the region from its own far right. Simon looks back on the Danish cartoon crisis of 2006 as an exemplar for how a reputation can be damaged by a single incident.
2021-09-2429 minPeople, Places, PowerEpisode 23: Trust: The Linchpin of ReputationThis episode examines the crucial category of trust in communication and reputation with especial reference to the findings of the Edelman Trust Barometer for 2021 [https://www.edelman.com/trust/2021-trust-barometer]. The findings of this survey are alarming, being summarized as 'information bankruptcy'. Unlike national images, trust seems volatile with the highest degree of trust shifting from NGOs to 'people like the audience' to employers and businesses over the twenty years that the barometer has surveyed publics around the world. Simon points out that the decline of trust in government presents a crisis for democracy. Nick softens the blow by...
2021-09-1730 minPeople, Places, PowerEpisode 22: Systems and Structures: Organizing Public DiplomacyThis episode considers the best way to structure and coordinate the elements within a nation's bureaucracy responsible for public diplomacy. It looks at best practices and common shortcomings. Simon and Nick agree that fitness for purpose seems to be the last things considered in setting up institutions. Proposals for good practice include Simon's suggestion for Iceland of a single 'house of Iceland' to house all elements of outreach. Nick notes the problem of elements undermining one another and the virtues of the German system of separate institutions for each function. Turning to structures of coordination, Simon recalls working within...
2021-09-1027 minPeople, Places, PowerEpisode 21: France: Trouble at the Top?This episode looks at one of the strongest soft power images: that of France, noting that it has displayed a downward adjustment at the top of the Nation Brands Index in recent years. Simon considers the strengths and weaknesses of the French image, with governance and people showing up as weaknesses. Nick reflects of older ideas of France and the impact of the colonial legacy on perceptions of the country. The conversation settles on the performance of Macron as a leader, his difficulties during the pandemic and the poor international reception of statements on Islam. Yet despite missteps he...
2021-09-0329 minPeople, Places, PowerEpisode 20: The Tallent Trade: Who's Looking for Einstein?This episode develops issues raised in the discussion of migration to examine how reputation connects to the process of a nation attracting the most highly skilled people. Simon and Nick consider which countries do this particularly well -- acknowledging the special place of the United States. They also flip the issue and think about the issue of diaspora and the implications of the apparent absence of the concept of a "US diaspora" except for groups compelled to live outside of the US because of political or ethnic discrimination. The issue of talent attraction is considered in both a global...
2021-08-2728 minPeople, Places, PowerEpisode 19: Public Diplomacy and Place BrandingThis episode considers how two core concepts of this field fit together: public diplomacy and place branding. Nick sees PD as the overall concept and place branding as one of the tools; Simon sees place branding as the overall approach and PD as just one aspect of a country's image. They find agreement in the issue of impact and the importance of real evaluation in both activities. Cases considered include the evolution of British public diplomacy and historical missteps to the United States. The conversation concludes with Simon and Nick both affirming that what is really important is getting...
2021-08-2030 minPeople, Places, PowerEpisode 18: Scotland's Next StepThis episode takes the case of Scotland as a point of entry into the issue of smaller countries or regions seeking independence. It probes the image of Scotland as measured by the nation brands index and looks at the reputational strengths it already enjoys. Simon notes that Scotland is rated above Ireland and is already seen as roughly equivalent to New Zealand. The conversation includes discussion of the risks to the good image of Scotland if a change of status is handled badly, attention to the role of diaspora as a booster of image, the possibility of 'virtual independence...
2021-08-1628 minPeople, Places, PowerEpisode 17: Japan at the CrossroadsThis episode examines the image of Japan: consistently admired in the Nation Brands Index (#4 in 2020) but apparently out of step with the behaviors that bring strength in the Good Country index (#26 in 2020). Simon and Nick look at some of Japan's strategies to maintain a global presence such as hosting the Olympics and the up-coming Expo 2025 in Osaka; consider successful behavior such as the collective action of fans, cleaning stadiums during the soccer world cup and look at underlying weaknesses including a decline in knowledge of foreign languages and a reluctance to welcome migrants. Japan emerges as a unique actor...
2021-08-0530 minPeople, Places, PowerEpisode 16: Digital Disruption: New Technology and the Balance of Soft Power.This episode considers the impact of digital and social media on the world of international reputation and soft power. Simon and Nick consider the association between populism and social media and ask whether diplomacy has become harder in a digital world. They look at countries which have sought to benefit from positive digital activity such as Estonia or Rwanda and ask how much damage is done when a country like Russia behaves badly. They conclude with a discussion of the reputation of big tech companies as actors in international space.
2021-07-2934 min
A Little Bit of PositiveAre You Feeling Good?Simon Anholt is an independent policy advisor who has worked to help develop and implement strategies for enhanced economic, political and cultural engagement with other countries. He is also the creator of The Good Country Index which measures what each country on earth contributes to the common good of humanity and the planet.For More Information on Simon Anholt and The Good Country Index please visit https://www.goodcountry.org/ Hosted on Acast. See acast.com/privacy for more information.
2021-07-2954 minPeople, Places, PowerEpisode 15: Oh, Canada!This episode probes the realities behind the excellent image of Canada and finds some worrying trends including a tendency for the image to be inversely linked to that of the US, to be based on behavior from the past, and to exaggerate strengths in areas where the country could do more. Simon compares the image in the Nation Brands Index with the reality-focused Good Country index where weaknesses are highlighted. Other issues include Canadian city image, indigenous issues, and the contribution of Quebec. The result is reminder that Canada needs to keep focused on delivering on its promise. It...
2021-07-2229 minPeople, Places, PowerEpisode 14: Populism: Cheering All the Way to Failure?This episode examines the implications of populism around the world for the international community at a time when problems require collaborative solutions. Simon considers evidence that conservatism is the dominant feeling in the world by a factor of 80 to 20 and why this might be, and recalls Putin's personal reaction when told this. They discuss the case of Russia in more detail and consider the extent to which it is possible for a conservative/nationalist state to generate admiration from outsiders
2021-07-0828 minPeople, Places, PowerEpisode 13: The Bad ImageThis episode considers what a country can do when its image goes bad. Simon and Nick look at countries with excellent stories to tell but located in regions associated with difficulty such as Chile in Latin America or Botswana in Southern Africa. They consider the difficulties facing newly established countries like Kosovo and for countries in a time of crisis. They look at the damage to a country's image from being associated with conflict whatever the rights and wrongs of the issue, discussing Israel/Palestine in this regard. The episode concludes by underlining the value of a positive reputation...
2021-07-0130 minPeople, Places, PowerEpisode 12: Credible India?This episode examines India through the lens of its recent performance in the Nation Brands Index and Good Country Index. The discussion focuses on recent slippage in Indian's image set against underlying strength of India's global contributions in culture, industry, and politics. Simon and Nick consider the threats to India's image, the potential for a still great contribution going forward, and make comparisons to other countries facing similar issues.
2021-06-2529 minPeople, Places, PowerEpisode 11: Migration NationsThe episode probes the challenge of migration for the image and reality of nation states. Issues include treatment of migrants as a component of a 'good' image, with special note of the disproportionate role taken by Turkey and Jordan. Simon muses that the Swedish far right may be negatively branding their own country to deter migration. Nick recalls the benefits of unintended exchanges that arise from the positive treatment of refugees. The episode considers the experience of countries known for sending migrants and potential for diaspora diplomacy campaigns. The episode ends with a discussion of the risk to image...
2021-06-1832 minPeople, Places, PowerEpisode 10: Can Individuals Make a Difference?This episode considers whether a single well-known individual can significantly enhance the image of an entire nation state. Moving beyond politicians and leaders the conversation focuses on the impact of artists and celebrities, and the tendency for all abstract identities to be personified. Cases discussed include Kazakhstan and the cost/benefit of having Borat as a fictional citizen; the recent strength of South Korea, and the contribution of the world-famous pianist Jan Paderewski to the image of Poland 120 years ago when the country didn't have independence. The show notes that some cultures are more open to individual preeminence than...
2021-06-1123 minPeople, Places, PowerEpisode 9: Culture: Decorative or Useful?This episode probes one of the core elements of national image and reputation -- culture -- and asks how a nation state can best incorporate it into its foreign policy. Cases include countries with magnificent cultures but weak images such as Iran and countries whose cultures are admirable but disconnected from contemporary relevance like Greece. Simon and Nick discuss the cultural element as a missing dimension for Ukraine in 2014 but a saving grace for Mali in 2012. The Cultural Relations approach of the British Council is advanced as a model and the current state of UNESCO bemoaned. In the final...
2021-06-0433 minPeople, Places, PowerEpisode 8: Germany: From Pariah to ParagonThis episode examines the strongest brand of the present moment: Germany. Issues include things that Germany did well during its hosting of the FIFA World Cup; the deep history of Germany's positive brand (being foundations of a positive reality) and Germany's successful engagement of darker parts of its past. Discussion also included cuckoo brands impersonating countries of origin other than their own and Simon's finding that people see countries as either decorative or useful, with Germany as the archetypal useful place.
2021-05-2828 minPeople, Places, PowerEpisode 14 Populism: Cheering all the way to failure? This episode examines the implications of populism around the world for the international community at a time when problems require collaborative solutions. Simon considers evidence that conservatism is the dominant feeling in the world by a factor of 80 to 20 and why this might be, and recalls Putin's personal reaction when told this. They discuss the case of Russia in more detail and consider the extent to which it is possible for a conservative/nationalist state to generate admiration from outsiders.
2021-05-2828 min
Foresight with Greg WilliamsThe Good Country Equation with Simon AnholtWIRED editor Greg Williams and independent policy advisor and bestselling author, Simon Anholt investigate how we can defeat global challenges such as climate change, pandemics, war, poverty, migration and extremism with 'The Good Country Equation' - his formula for empowering governments and future generations to collaborate.Designed as an extension of WIRED’s long-running live conference portfolio, these punchy, deliberate and engaging sessions reflect the same high calibre of speakers and programming featured at a WIRED event.
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2021-05-2731 minPeople, Places, PowerEpisode 7: Mega Events? Buyer BewareThis episode considers the role of mega events like the Olympics, Expos, and men's FIFA World Cup in helping or hurting international reputation. Examples include the damage done by hosting to the images of South Africa and Brazil and the positive benefits enjoyed by Spain and South Korea. The discussion includes reflection on mega events as prompts for self-examination and alignment with a 'good country' approach, as well as the risk of boycotts against countries which fall short of international standards.
2021-05-2030 minPeople, Places, PowerEpisode 6: Cities and International ImageThis episode probes cities as components of national brands and as brands themselves. Simon unpacks his idea of the brand. Issues include the relative volatility of city image, the absence of some of the countries with strong brands from the top of the City Brands Index, the potential for city diplomacy, and question of just why so many people admire Melbourne.
2021-05-1424 min
Rotaract TalksWhat makes a Good Country? Rotaract meets Simon AnholtRotaract Talks is a project by Rotaract Sweden.Remember to like, subscribe, and share this podcast with your friends and fellow Rotaract and Rotary members. If you want to support the podcast, please consider doing so on Patreon: https://www.patreon.com/rotaracttalksMusic credit: Blues Sting by Alexander NakaradaLink: https://filmmusic.io/song/4943-blues-stingLicense: http://creativecommons.org/licenses/by/4.0/Support the show
2021-05-1045 minPeople, Places, PowerEpisode 5: What Price Monarchy? This episode examines the role of monarchy in international reputation. Simon recalls the equity added to Britain by the Duchess of Cambridge. Nick is brought round to seeing monarchy as lifting a country above short-term politics. Issues include regional approaches to monarchy and the need for monarchies to be restrained by law to avoid major negatives.
2021-05-0728 minPeople, Places, PowerEpisode 4: The European UnionThis episode considers the image of the European Union asking where it would stand if it were examined as a single brand. Issues include the strengths and weaknesses of its reputation; possible approaches to its troubled relationships with the former-East Bloc countries and demonizing of the EU by some non-members.
2021-04-3027 min
Adventures in Sustainable Living#020 A Good CountryI want to start this episode by asking a simple question. If you were told you had to live in a different country from now until the rest of your life, where would it be? Where would you go? That said, how would you go about choosing a new country? What criteria would you use? How would you go about giving each country a “report card” so to speak? How would you rate each country? And furthermore, what are the factors and characteristics of the country of your choice that would be the tipping point of your decision? B...
2021-04-2529 minPeople, Places, PowerEpisode 3: In Search of the Good LeaderThis episode probes the role of leadership in national reputation and asks what Good Leadership looks like in the era of COVID. Cases include Jacinda Ardern's impressive tenure in New Zealand and the dramatically mixed performance of Abiy Ahmed, Nobel Peace Prize winner and prime minister of Ethiopia.
2021-04-2330 min
Have you tried turning it off and on again?S01E09 Good, gooder, goodest and online conferencesIn this episode José, Juan and Jim talk about the online Hannover Messe, an automated assembly line and TED talks.
Which country does the most good for the world? by Simon Anholt on TED
Tour of the Smart Factory Lab
2021-04-1953 minPeople, Places, PowerEpisode 2: Brexit BritainThis episode examines the predicament of Britain following its departure from the European Union. Issues include the absence of a BREXIT dip in key polls and Britain's Soft Power strategy for retaining its global position.
2021-04-1920 minPeople, Places, PowerEpisode 1: Biden's AmericaThis episode considers the challenge facing Joe Biden as he looks to rebuild the damaged international reputation of the United States following social upheaval and the controversies of the Trump years. Issues include discussion of exactly how damaged US standing really is and the element of choice in public admiration of a country.
2021-04-1333 min
FlashpointThe Good Country Index with Simon Anholt
Host Andrew Holland and Simon Anholt discuss the Good Country Index and what each country on earth can do to contribute to the common good of humanity.
Host
Andrew HollandFollow @theandyholland
This Week’s Guest
Simon Anholt Follow @SimonAnholt
Additional Resources:
The Good Country Index
Produced by Annie Aleman
The post The Good Country Index with Simon Anholt appeared first on American Security Project.
2021-03-1833 min
Lithuanian Dream Podcast052 - What is the Good Country Equation? Interview with Simon AnholtIn his career Simon Anholt has advised the Presidents, Prime Ministers, monarchs and governments of nearly 60 countries, cities and regions, helping them to engage more productively and imaginatively with the international community.
In our episode we will talk about his most recent book "The Good Country Equation: How We Can Repair the World in One Generation" and how his experience can be used to address key challenges international community is facing.
The Good Country Index https://www.goodcountry.org/index/about-the-index/
The Good Generation https://www.goodcountry.org/the-good-generation/
The Good Country Equation (my new book) https://www.goodcountry.org...
2021-02-2654 min
EU ConfidentialEp 183: CDU contenders — Platforms and politicians — 'Good' countriesPOLITICO's Andrew Gray and Matthew Karnitschnig set up the biggest political event in Europe this week — the election of the next leader of the Christian Democratic Union (CDU). Matt goes up against the clock to deliver potted profiles of all three candidates. He also predicts a surprise winner and explains how the contest fits into the race to succeed Angela Merkel as chancellor.POLITICO's Technology Editor Nick Vinocur joins the panel, along with Rym Momtaz, to debate the repercussions of the social media bans imposed on Donald Trump. How has Europe reacted to these moves by the co...
2021-01-1436 min
Over a CuppaWHY SHOULD A COUNTRY CHANGE THE CULTURE OF THEIR GOVERNANCE TO HELP MORE THAN ITS PEOPLE? LISTEN TO THE LATEST EPISODE OF A CHAT OVER A CUPPA WITH AUTHOR SIMON ANHOLT AND DILHAN C. FERNANDO – 30 MINSJoin Author of The Good Country Equation and Founder of the Good Country Index, Simon Anholt, and Tea Grower & Dilmah CEO, Dilhan C. Fernando in conversation about culture, the priority of education, government systems, social engineering, microscopic view VS telescopic view, and collaboration over competition for the sake of humanity. Listen to this powerful, thought-provoking podcast here.“You’re responsible for your own premises and your own territory… and for every inch of the earth’s surface and the atmosphere above it, and the soil beneath it – whether you like it or not. If you don’t like it, you...
2021-01-1326 min
Dilmah TeaShould a country help more than its people? Over A Cuppa with Simon Anholt and Dilhan FernandoJoin Author of The Good Country Equation and Founder of the Good Country Index, Simon Anholt, and Tea Grower & Dilmah CEO, Dilhan C. Fernando in conversation about culture, the priority of education, government systems, social engineering, microscopic view VS telescopic view, and collaboration over competition for the sake of humanity. Listen to this powerful, thought-provoking podcast here.
“You’re responsible for your own premises and your own territory… and for every inch of the earth’s surface and the atmosphere above it, and the soil beneath it – whether you like it or not. If you don’t like it, you shouldn’t be...
2020-12-2226 min
TIE UnearthedEp:#14 Simon Anholt: How we can repair the world in one generationKeen to know how we can defeat global challenges such as climate change, pandemics, war, poverty, migration, and extremism?
Today I speak with Simon Anholt, an independent Policy advisor who has worked with Presidents, Prime Ministers, and Monarchs in 56 nations, helping them improve their economic, political, and cultural engagements with the international community.
He’s a best-selling author, TED speaker – who has clocked over 10 million views, and a long-time TIE mentor and friend.
In this episode, we talk about his recently launched book The Good Country Equation. You’ll hear him explain the challe...
2020-12-1639 min
ideaXmeHow to repair the world in one generation?Amanda Christensen, ideaXme contributor, socio-digital researcher and Marketing Manager at Cubaka, interviews Simon Anholt, academic, policy advisor, founder of The Good Country and author The Good Country Equation: How We Can Repair the World in One Generation. Amanda Christensen Comments: The Information Age has quite literally brought the world to our fingertips, at a moment’s notice we're now able to tap into major global events, like the U.S. election, Brexit negotiations, protests in Poland, and COVID vaccines being trialed and approved by numerous countries. Not only are we able to witness the news th...
2020-12-1131 min
Tessy Antony De Nassau's Zoom O'ClockAuthor and Nation Brand Expert Simon AnholtOver the last twenty years, Simon Anholt has helped more than fifty countries to engage more productively and imaginatively with the international community and to project their ‘soft power’ more effectively. He is recognized as the world’s leading authority on national image and as the creator of the terms ‘nation brand’, ‘place brand’, and ‘competitive identity’, amongst many others. He works as an independent advisor to national, city, and regional governments around the world on topics ranging from national image to tourism and investment promotion, from hosting major events to public diplomacy and cultural relations. Simon has published seve...
2020-12-0120 min
SIMPOL InsightsSimon AnholtSimon Anholt on world problems, practical solutions and his new book, The Good Country Equation. More at https://www.goodcountry.org/ To pledge your support for global cooperation visit https://simpol.org/
2020-11-2553 min
PolititeenEP 53 - "Always Particularize": On the Importance of a Collective Conscience ft. Simon AnholtVaroon and Damian sit down with foreign policy advisor, TEDx speaker, and visionary Simon Anholt for a chat on what it'll take for President-Elect Biden to repair the U.S.' global image. Visit www.polititeen.com for more amazing content.
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2020-11-1700 min
Paul Adamson in conversationHarnessing globalisation and international collaboration for the greater goodSimon Anholt, author of 'The Good Country Equation', talks to Paul Adamson about harnessing globalisation and international collaboration for the greater good.
2020-10-2626 min
Paul Adamson in conversationHarnessing globalisation and international collaboration for the greater goodSimon Anholt, author of 'The Good Country Equation', talks to Paul Adamson about harnessing globalisation and international collaboration for the greater good.
2020-10-2626 min
ideaXmeSir John Hegarty: The Power of CreativityAndrea Macdonald, founder of ideaXme interviews Sir John Hegarty. Sir John Hegarty, co-founder of global advertising and communications company BBH (Bartle Bogle Hegarty) and founder of The Garage Soho, Investment Company is one of the world’s most awarded and respected creatives in history. He has written 2 best-selling books with a possible third in the pipeline. Current books, Creativity: There Are No Rules and Advertising: Turning Intelligence into Magic have not just been benchmarks for both the creative and communications industries, they have inspired disruptors and innovators working across a myriad of seemingly unrelated sectors....
2020-09-2835 min
Tangental DiatribeMagic Systems, and Ethnic CleansingAn Irishman and a Swede walk into a bar, what resulted was a conversation about Magic Systems, Betting, and Ethnic Cleansing. We also had a chat about Gideon the Ninth, by Tamsyn Muir; Detective Novels by Michael Connelly and Stephen King; The Good Country Equation, by Simon Anholt; and The Sword of Fire, by Katharine Kerr
Time Stamp:
00:02:01, Ethnicity
00:08:30, Tamsyn Muir, Gideon the Ninth
00:18:02, Michael Connelly & Stephen King, Harry Bosch & Mr. Mercedes
00:26:12, Simon Anholt, The Good Country Equation
00:35:05, Katharine Kerr, Sword of Fire
00:42:20, Ma...
2020-09-241h 02
Voices of AfricaSimon Anholt - The Good Country Equation (14082020)This week Marcus speaks with Simon Anholt, a leading public diplomacy specialist who has a new book just out, called The Good Country Equation, which contains many anecdotes from his experience advising governments all across the globe, plus a series of recommendations for ‘’repairing the world in one generation’’.
Simon gives his honest insights about globalisation, multilateralism, and political leadership.
“All the problems in the world are basically caused by two things; the way people behave and the way countries behave. People’s everyday acts - omissions and commissions - that cause problems of climate change, pandemics, conflict, human rights abuses and t...
2020-08-2825 min
Step Inside The Full Audiobook Everyone Is Talking About — So Award-Winning!The Good Country Equation: How We Can Repair the World in One Generation by Simon AnholtPlease visithttps://thebookvoice.com/podcasts/1/audiobook/451611to listen full audiobooks.
Title: The Good Country Equation: How We Can Repair the World in One Generation
Author: Simon Anholt
Narrator: Simon Anholt
Format: Unabridged Audiobook
Length: 7 hours 1 minute
Release date: August 11, 2020
Genres: Current Affairs, Law, & Politics
Publisher's Summary:
'Not only does Anholt explain the challenges facing the world with unique clarity, he also provides genuinely new, informative, practical, innovative solutions. . . . The book is a must-read for anyone who cares about humanity's shared future.' -H. E. Mohamed Abdullahi Mohamed (Farmaajo), President of the Federal Republic of Somalia Why doesn't the world work...
2020-08-117h 01Savor The Full Audiobook Everyone Is Talking About — So Breakthrough!The Good Country Equation: How We Can Repair the World in One Generation by Simon AnholtPlease visithttps://thebookvoice.com/podcasts/1/audiobook/451611to listen full audiobooks.
Title: The Good Country Equation: How We Can Repair the World in One Generation
Author: Simon Anholt
Narrator: Simon Anholt
Format: Unabridged Audiobook
Length: 7 hours 1 minute
Release date: August 11, 2020
Genres: Social Science
Publisher's Summary:
'Not only does Anholt explain the challenges facing the world with unique clarity, he also provides genuinely new, informative, practical, innovative solutions. . . . The book is a must-read for anyone who cares about humanity's shared future.' -H. E. Mohamed Abdullahi Mohamed (Farmaajo), President of the Federal Republic of Somalia Why doesn't the world work? Why, despite...
2020-08-117h 01Download Incredible Full Audiobooks in Non-Fiction, Social ScienceThe Good Country Equation: How We Can Repair the World in One Generation by Simon AnholtPlease visithttps://thebookvoice.com/podcasts/1/audiobook/451611to listen full audiobooks.
Title: The Good Country Equation: How We Can Repair the World in One Generation
Author: Simon Anholt
Narrator: Simon Anholt
Format: Unabridged Audiobook
Length: 7 hours 1 minute
Release date: August 11, 2020
Genres: Social Science
Publisher's Summary:
'Not only does Anholt explain the challenges facing the world with unique clarity, he also provides genuinely new, informative, practical, innovative solutions. . . . The book is a must-read for anyone who cares about humanity's shared future.' -H. E. Mohamed Abdullahi Mohamed (Farmaajo), President of the Federal Republic of Somalia Why doesn't the world work? Why, despite...
2020-08-117h 01
Salón de ModaComprar nacional, ¿una estrategia incluyente?En medio de la coyuntura que vive la industria de la moda, mucho se ha hablado de promover iniciativas que incentiven la compra del producto nacional, pero en el camino se dejan inquietudes sobre si estas iniciativas benefician solo a unos pocos.Referencias: Eric Hobsbawm y Terrence Ranger, La invención de la tradición (publicado originalmente en 1983). José Carlos Mariátegui, “Reflections,” en The Peru Reader, 2da ed, ed. Carlos Iván Degregori, Robin Kirk and Orin Starn (Durham y Londres: Duke University Press, 2005). Simon Anholt, “Nation-brands of the Twenty...
2020-08-1125 min
Enjoy Amazing Audiobooks in Non-Fiction, Current Affairs, Law, & PoliticsThe Good Country Equation: How We Can Repair the World in One Generation by Simon AnholtPlease visit https://thebookvoice.com/podcasts/1/audiobook/451611 to listen full audiobooks. Title: The Good Country Equation: How We Can Repair the World in One Generation Author: Simon Anholt Narrator: Simon Anholt Format: Unabridged Audiobook Length: 7 hours 1 minute Release date: August 11, 2020 Genres: Current Affairs, Law, & Politics Publisher's Summary: 'Not only does Anholt explain the challenges facing the world with unique clarity, he also provides genuinely new, informative, practical, innovative solutions. . . . The book is a must-read for anyone who cares about humanity's shared future.' -H. E. Mohamed Abdullahi Mohamed (Farmaajo), President of the Federal Republic of Somalia Why doesn't the world...
2020-08-1103 min
Wiki Politiki with Steve BhaermanThe Eisenhower Moment - Part IIAired Tuesday, 4 December 2018, 5:00 PM ESTThe Eisenhower Moment – Part IIAn Interview with Simon Anholt, Founder of “Good Country”“It’s time to evolve from children of God to adults of Good.” — Swami BeyondanandaNearly 60 years ago, U.S. President Dwight D. Eisenhower said, “I think that people want peace so much that one of these days governments had better get out of the way and let them have it.”I’ve been calling the times at hand “the Eisenhower moment” because we the people finally have the technological capability to communicate instantly...
2018-12-0556 min
TEDTalks Noticias y Política¿Por quién votaría el resto del mundo en las elecciones de tu país? | Simon Anholt¿Desearías que pudieras votar en las elecciones de otro país? Simon Anholt revela el Voto Global, una plataforma en línea que permite a cualquier persona, en cualquier lugar del mundo «votar» en las elecciones de cualquier país en el planeta (con resultados sorprendentes).
2017-03-2314 minTEDTalks Notícias e PolíticaEm quem o resto do mundo votaria nas eleições do seu país? | Simon AnholtVocê desejaria poder votar na eleição de outro país? Simon Anholt revela o Global Vote, uma plataforma on-line que permite a qualquer pessoa, em qualquer lugar do mundo, "votar" na eleição de qualquer país do planeta (com resultados surpreendentes).
2017-03-2314 minTEDTalks Politique et médiasPour qui le reste du monde voterait-il lors de l'élection de votre pays ? | Simon AnholtVous aimeriez pouvoir voter à l'élection d'un autre pays ? Simon Anholt inaugure « Vote mondial », une plateforme en ligne qui laisse tout le monde, partout dans le monde, « voter » aux élections de n'importe quel autre pays dans le monde (et les résultats sont surprenants).
2017-03-2314 minTED Talks News and PoliticsWho would the rest of the world vote for in your country's election? | Simon AnholtWish you could vote in another country's election? Simon Anholt unveils the Global Vote, an online platform that lets anybody, anywhere in the world, "vote" in the election of any country on earth (with surprising results).
2017-03-2314 minTEDTalks 뉴스와 정치다른 나라 사람들은 당신의 국가의 선거에 누구에게 투표하고 싶을까요? | 사이먼 안홀트(Simon Anholt)다른 나라의 선거에 투표하고 싶으신가요? 사이먼 안홀트씨가 전 세계 누구든, 어느 곳에 있든지 지구 상의 모든 나라의 선거에 투표 할 수 있게 하는 온라인 플랫폼 '글로벌 투표'를 소개합니다. 놀라운 결과도 기다리고 있습니다.
2017-03-2314 min
The Kindle ChroniclesTKC 445 Betty AnholtHistorian at the Sanibel Public Library Interview starts at 3:01 and ends at 34:30 [On Anne Morrow Lindbergh:] "Going up and learning how to fly--I mean, in that era was pretty impressive. I'm kind of struck by the fact that a lot of times when we look back and say 'Gee, in the 50s it was kind of daring of a woman to do that." It may have been as a wide generality, but there have always been daring women. You can go back to Cleopatra, and there's plenty of them around." News "...
2017-02-1044 min
Conway Hall: Where Ethics MatterLondon Thinks - Who's Looking After the World?This is a unique and very timely event in which two distinguished speakers will address the fundamental challenge facing humanity today, not least those embroiled in the immigration crisis, Who’s looking after the world?
Charles Clarke – outspoken politician, former Education – and Home – Secretary and author of the highly regarded The ‘Too Difficult’ Box: The Big Issues Politicians Can’t Crack, will set the scene.
Simon Anholt – visionary, international policy advisor and recipient of the Nobels Colloquia Prize for Economics, whose Berlin 2014 TED talk went viral, presents a novel approach, which addresses this flaw in the way we live.
The discussion will...
2015-11-091h 29
TED Global IssuesSimon Anholt: Which country does the most good for the world?It's an unexpected side effect of globalization: problems that once would have stayed local—say, a bank lending out too much money—now have consequences worldwide. But still, countries operate independently, as if alone on the planet. Policy advisor Simon Anholt has dreamed up an unusual scale to get governments thinking outwardly: The Good Country Index. In a riveting and funny talk, he answers the question, "Which country does the most good?" The answer may surprise you (especially if you live in the US or China). A video of this talk
2014-07-0717 min
TED Global IssuesSimon Anholt: Which country does the most good for the world?It's an unexpected side effect of globalization: problems that once would have stayed local—say, a bank lending out too much money—now have consequences worldwide. But still, countries operate independently, as if alone on the planet. Policy advisor Simon Anholt has dreamed up an unusual scale to get governments thinking outwardly: The Good Country Index. In a riveting and funny talk, he answers the question, "Which country does the most good?" The answer may surprise you (especially if you live in the US or China). A video of this talk
2014-07-0717 min
TEDTalks 新闻与政治Which country does the most good for the world? | Simon Anholt全球化带来了一个意料之外的副作用：那些曾经只是地方性的问题——比如说，一家银行超额放贷——如今产生了影响全世界的后果。但每个国家仍然像唯一的星球一样独立运作。政策顾问Simon Anholt让政府开始向外考虑的空前设想：好国家指数。在这场精彩又幽默的演讲，他解答了“那个国家做的益事最多？”这个问题，结果可能出你所料（尤其是如果你住在美国或中国）。Translated by Winter WeiReviewed by Yuanqing Edberg
2014-07-0217 min
The Persuaders Marketing Radio Show & PodcastPodcast 77: Brand America: Podcast on Nation BrandingRichard Delevan is my guest presenter for this show. Recorded on July 4th, it assesses the state of Brand America in the world today, and asks how much a nation brand can actually be managed. Richard's guests are Harry Browne from DIT, Pat Kinsley from Neworld brand consultants and Simon Anholt, consultant in city and nation branding. The link to the Andy Owen 'Discover the secrets of sucessful direct marketing', taking place on September 18th is HERE.
2008-08-1600 min