Shows
Reframing MarketingNotes from the Den - 16. What happened at Summercamp?This week, I share why I've been away from making regular content for a few weeks and what happened at Summercamp this year.The storytelling workshop was hosted by Ellen De Vries: https://www.linkedin.com/in/ellendevriesThe Money Mindest workshop was hosted by Charlie Davis: https://www.linkedin.com/in/mrcharlesdaviesYou can become a subscriber at: https://simonbatchelar.co.uk/email-signup
2024-09-2007 min
Reframing MarketingNotes from the Den - 15. AI is getting really good and trademarks troublesThis week, I share what I've been working on and why the trademark system is so frustrating!You can find out more about the AI course here: https://simonbatchelar.co.uk/marketing-coursesYou can be the first to know when it's ready by becoming a subscriber here: https://simonbatchelar.co.uk/email-signup
2024-09-0305 min
Reframing MarketingNotes from the Den - 14. AI and a short breakThis week, I talk about taking a short break and my new AI course coming to subscribers first in September.To become a subscriber go to: https://simonbatchelar.co.uk/email-signup/
2024-07-3003 minReframing MarketingDo I need AI in my business?Do you need AI for your business?The short answer is no. Despite the AI hype machine, it's not essential for your business - yet.That said, it is really good at specific tasks, and if you don't at least explore the possibilities, you might miss out on a helpful tool.The challenge for any business is knowing where AI offers efficiencies and where it can waste time or be a real risk.How can you decide which AI is right for your business?This week, I'm...
2024-07-2907 minReframing MarketingWhy is AI not helping?When you're unclear on what you want to say, ChatGPT can't help. The problem is the problem! So, how do you ask AI to help with something you cannot articulate clearly? This is the problem I faced when trying to write my latest podcast, and while I didn't end up writing what I set out to write, it did inspire me to share how sometimes the human in the chain is not the problem but rather the best thing about it.This week, I want to show that while AI is...
2024-07-2206 min
Reframing MarketingNotes from the Den - 13. Showing up generouslyThis week, I share a fantastic example of showing up generously and why I make this podcast.I also talk about Asis Patel and his brilliant podcast episode (biased of course!) which you can listen to here: https://open.spotify.com/episode/72CtNcLb6YKNcjE0WDTzbi?si=bba9ac9eea984541
2024-07-1904 minReframing MarketingGoogle’s new AI is bad news, especially for GoogleIt’s time to look beyond Google search for resultsAs AI changes Google search results, relying on traffic to build your audience and authority will become increasingly difficult. People are moving away from search engines to find answers, recommendations, and inspiration. To reach them, you need to show up where your audience is hanging out.Your content is still the key to finding and engaging with the people you want to work with. Diversifying where you show up and how you deliver content is an effective marketing strategy that doesn’t re...
2024-07-1506 minReframing MarketingWill AI break the internet?AI is flooding the internet with content, which means the internet and marketing as we know it are changing. From low-quality spam to near-perfect imitations of human writing, AI's impact is undeniable and unstoppable.In this episode, I explore how things are changing and what this means for marketing. Here are the key points:AI Content Surge: Platforms like Google, Meta, TikTok, and X thrive on user-generated content. But now, AI is challenging their business models by producing vast amounts of content, which they struggle to distinguish from human work.Advertising...
2024-07-1007 minReframing MarketingAI scale micro targeting is coming fastTargeted online ads have so far promised a lot more than they delivered.Having worked with targeted ads for many years, I have found that they work more by accident than design. If you throw enough ads at enough people, some of them will convert by default.However, the world of targeted advertising is about to change – drastically!Thanks to AI, ads will go beyond ‘targeted.’ Big advertising platforms like Meta and even Mailchimp are working on AI-generated marketing messages and content that are created and tailored not just for groups or cohorts, but fo...
2024-07-0808 min
Reframing MarketingNotes from the Den - 12. Great engagement and a lack of ideasThis week, I share how a recent post got some great engagement and got a lot of people thinking while I was struggling to narrow down my next blog topic.
2024-07-0507 minReframing MarketingWhy does no one know how AI works?No one really knows how AI works, not even the people who created it. This has puzzled me for a long time. Why does no one know how it works?If we created it, we should know how we built it 🤷🏻I recently read Mo Gawdat's book Scary Smart, where I learned that the reason we don't know how AI works is that we didn't create it. AI built AI.In this episode, I explain how AI can build itself and how the complexity of the code it creates means that no human will e...
2024-07-0307 minReframing MarketingWhy has my website traffic dropped?The tried and tested "landing page" business model is game over.Creating content on your website to get Google traffic is no longer a good idea. In fact, it’s now a waste of your time and effort.Google recently announced that it is going to use AI to start answering search questions on the Google results page. It calls this “doing the Googling for you” 🙄 But what it means in practice is that even if your content shows up as the ideal answer to a question, the searcher is unlikely to click...
2024-07-0106 min
Reframing MarketingNotes from the Den - 11. Podcasts and my reluctant return to InstagramThis week I share what podcasts I have been recording and why I am reluctantly coming back to Instagram.
2024-06-2804 min
Reframing MarketingNotes from the Den - 10. I'm back with some AI updatesThis week, an update on upcoming content and why I'm focusing on the fast-changing world of AI.If you want to receive my video updates, you can become a subscriber on my website:https://simonbatchelar.co.ukFind out more about Summer Camp:https://happystartupsummer.camp
2024-06-1404 min
Reframing MarketingNotes from the Den - 9. I'm taking a breakThis week I talk about all the things I've been working on and why I'm taking a break.
2024-05-0306 minReframing MarketingHow to find your own audienceI’ve been tricked into working for social media platforms for free.And so have you.Every time you post on social media, you’re creating content for them to monetise. They position Ads around your content and they keep the Ad revenue. Sometimes, they even get you to pay to put content on their platform, by paying to promote that content more widely. Which boosts their Ad revenue.This isn’t how the platforms frame it, of course. You’re encouraged to see all this as ‘getting your content in front of y...
2024-04-2907 minReframing MarketingWhat to do when you’re not getting many clientsIf you sometimes feel you’re not getting many clients or people aren’t buying what you’re offering then you’re not alone. I speak to a lot of coaches and consultants who struggle to find clients.The most common question they ask themselves when they find themselves in this position, is “What do I need to do to sell more/ better?” Their natural response is to try to work out how to beef up their marketing messages – make them more persuasive or impactful.But this is the wrong question to ask. It’s looking at the sit...
2024-04-2405 min
Reframing MarketingNotes from the Den - 8. Forced creativity and broken checkoutThis week I've been under the weather and low on energy so I've been fixing my broken website and trying not to force the creativity.Order the revised edition of the book: https://reframingmarketing.com/buy/
2024-04-1905 minReframing MarketingHow to make selling easierWhy do selling and marketing so often feel like an uphill struggle? I believe it’s because we’re often trying to persuade people to get interested in the products or services that we have created. It’s tough to convince someone they really need something they don’t even know about. Trying to sell coaching or consulting can be especially hard when the people you’re pitching at haven’t even begun to consider those services.But here’s the secret to making marketing easier: switch your perspective 180 degrees.Instead of trying to find people for wha...
2024-04-1705 minReframing MarketingHow to save money on paid adsPaid ads are a highly ineffective way to attract new clients for coaches and consultants.Paid ads promise to bring you more business. Paid ads are relatively easy to use. Paid ads are a tempting marketing option…It’s tempting to take what looks like a shortcut. At first glance, paid ads seem to promise to let you skip the queue and get you in front of a lot of people.So why am I saying they don’t work?
2024-04-1506 min
Reframing MarketingNotes from the Den - 7. AI content and IT nightmaresA semi-regular update about what I have been working on. This time, how AI generated content is coming fast and how you can stand out when it arrives, and how an IT nightmare unfolded for me this week.Ezra Klein podcast: https://podcasts.apple.com/us/podcast/will-a-i-break-the-internet-or-save-it/id1548604447?i=1000651522107https://open.spotify.com/episode/4mFwx4xGGmXrxTzHfgYpLG?si=3-0up7FnSGOz_Os7HnCurg
2024-04-1209 minReframing MarketingWhen to start marketingNo one opens a restaurant with a Michelin Star on the door. You have to earn it.The same is true with marketing. You can’t go straight from doing no marketing at all to showing up every day with a wide range of engaging multimedia content. Yet this is often the expectation people put on themselves. And not least because they regularly hear from ‘experts’ that this is how to make it work.Just like a good chef, you have to experiment with your marketing menu, learn what gets a rave reaction, what the regula...
2024-04-1005 minReframing MarketingHow to avoid the comparison trapIt’s easy to fall into the comparison trap. You see someone else doing what you do but more successfully and think, why aren’t I more like them?You see their social media posts: selling out their programs, having six-figure weeks, getting a million views… and you feel you have to try to keep up.But is any of it real? Remember, social media makes it easy to create the appearance of success.And more importantly, is what they have really what you want?
2024-04-0804 min
Reframing MarketingNotes from the Den - 6. Editing and coming up with ideasA semi-regular update about what I have been working on. This time, what I have been editing and a deeper dive into what I use for editing and a real example of how coming up with content ideas is simpler than it might seem at first.https://simonbatchelar.co.uk/email-signup
2024-04-0506 minReframing MarketingWhy don’t people buy what they need?Are you selling what people want, or what people need?It’s important to consider becuase, people don’t buy what they need. People buy what they want.The two may be linked but they’re not the same thing at all. Wants and needs are very different and in marketing, it’s easy to get the two confused, or focus on the wrong one.So what’s the difference between people’s wants and needs and why does this matter for your marketing?
2024-04-0306 min
Reframing MarketingNotes from the Den - 5. Typesetting and podcastingA semi-regular update about what I have been working on. This time, how frustrating typesetting can be and how I have been revisiting the content ideas from the last few months to make some new exciting plans.https://simonbatchelar.co.uk/email-signup
2024-03-2905 minReframing MarketingA better way to find your nicheWhat’s your niche?Do you describe it as a job title or role?Or do you describe a profile of what your ideal clients look like and where they live?Most people think of these two things when they think of a niche, and I don’t think this works for coaches and consultants.Demographics used to be how marketers divided up the world and it’s still what most marketing and sales advice tells you to do. For a time this seemed to work, but in today’s world it incre...
2024-03-2705 min
Reframing MarketingNotes from the Den - 4. Niching and typesettingA semi-regular update about what I have been working on. This time, what I have been writing about, how frustrating I find typesetting and book updates.
2024-03-2306 minReframing MarketingWhy do people say no to working with you?In marketing, rejection can be hard to take.We’ve all had a no, when we were expecting a yes.Perhaps you had a great conversation, and it was all pointing towards someone saying yes to working with you.Maybe you spent ages on a proposal. It was really well received, only to be met with a no in the end.Maybe a referral seemed a good fit and really keen to work with you, but ultimately it didn’t pan out.One of the reasons for these ‘no’s might be...
2024-03-2006 min
Reframing MarketingNotes from the Den - 3. Blogs and getting aheadA semi-regular update about what I have been working on. This time, what blogs I've been working on and how I try to get ahead when I'm in the flow
2024-03-1606 minReframing MarketingHow to make your first videoSo much online content these days is video-related (think of the success of TikTok, Instagram and Facebook have their Reels, and of course, the classic YouTube) it’s no wonder that video is a highly effective marketing tool.So, why does making that first video of you talking feel so hard?Maybe because while video is a great way to share information, you’re also sharing yourself at the same time. Personal branding is, well, personal. A lot of coaches and consultants I work with tell me that going from ‘never done it before’ to making the...
2024-03-1506 minReframing MarketingWhy you need almost no one to make it workYou need almost no one to make your marketing work.If that sounds counterintuitive, it’s because most people will tell you something different – especially influencers and social media channels.Why? Because they have a vested interest in making you think the opposite is true. They want to extend their influence or sell you their services.So, why am I saying that you need almost no one to make your business work? Let’s find out…
2024-03-1405 min
Reframing MarketingNotes from the Den - 2. Book news and AI ponderingA semi-regular update about what I have been working on. This time, a big update about my book Reframing Marketing and some observations about AI and how much it has infiltrated businesses.
2024-03-0809 minReframing MarketingHow to do marketing when you don’t like talking about yourselfNot everyone likes being in front of a camera. Not everyone likes posting on social media. Not everyone likes promoting themselves and their work with clients.Basically, not everyone enjoys being the centre of attention.And yet, most marketing advice will tell you that this is exactly what you need to do – not just once but regularly!I believe there is another way to effectively do marketing for those who find being in the spotlight isn’t for them.
2024-03-0607 min
Reframing MarketingNotes from the Den - 1. Future IslandA semi-regular update about what I have been working on. This time, the concept of Future Island.
2024-03-0206 minReframing MarketingHow do you balance selling with authenticity?A lot of people don’t like the idea of ‘selling’. There is a particular feeling that arises in people if you talk to them about ‘making a sale’; and I would say that for most people it’s not a feeling they like.It can be even less appealing when what’s being sold is intangible – such as when you’re a coach, consultant, or freelancer and what you are selling is the work you do.And yet, you’re a business trying to make money and selling your service is how you do that.Hence, t...
2024-03-0207 minReframing MarketingWhat's this all about then?Simon introduces the new podcast, from inside the Massive Marketing Machine!
2024-02-2102 min
Wow @ Work22: Reframing marketing, with Simon BatchelarEthical marketing is a vital ingredient to a workplace where everyone feels good about themselves. The alignment of values, purpose, and how the organisation treats its suppliers and customers can be a big contributor to workplace happiness.
Simon Batchelar is the author of Reframing Marketing, and has been a marketing mentor for the past 20 years. Simon has a unique perspective on ethical marketing, and believes that marketing should align with the values of the company. This means it’s not good enough simply to talk the talk – organisations must put into practice the values they espouse.
L...
2023-06-1351 min
Adam and Simon Bullshit BustersWhat is a B Corp?B Corp's are "companies verified by B Lab to meet high standards of social and environmental performance, transparency and accountability." So does that mean you need to be a B Corp? How do you become a B Corp?
In this episode, Adam + Simon answer these questions and suggest some alternatives if B Corp isn't the right fit for you.
https://bcorporation.uk/b-corp-certification
https://small99.co.uk/net-zero/what-net-zero-accreditations-are-there
Connect with us on LinkedIn:
https://www.linkedin.com/in/adambastock/
https://www.linkedin.com/in/simon-batchelar/
2022-09-3017 min
Adam and Simon Bullshit BustersHow to grow a profitable businessDespite the doom and gloom about a recession and inflation on the rise, this is a great time to be doing marketing. Putting time and effort in now will help you grow a more profitable business.
In this episode, Adam + Simon discuss how you can out-manoeuvre big brands and get ahead of other businesses that are scaling back when they should be scaling up their marketing.
This doesn't have to mean spending more, in fact, it's quite the opposite there is a lot you can do without spending a fortune.
2022-08-1615 min
Adam and Simon Bullshit BustersGoogle Analytics is closing - so whats next?Google Analytics is closing - which might be a surprise for some. With so many businesses relying on the data and insight that it provides, many will be left asking why, and what next?
In this episode, Adam + Simon discuss why Google is closing down analytics and what you can switch to instead.
In this episode, we talk about the following alternatives to Google Analytics:
https://usefathom.com
https://plausible.io
https://matomo.org
https://www.monsterinsights.com
Google official announcement of Google Analytics closing:
htt...
2022-08-0915 min
Adam and Simon Bullshit BustersNo more cookies - the end of the tracking economyTracking cookies are everyone's least favourite type of cookie.
So they're being phased out. If you run Paid Ads (Facebook or Google) this is going to change the way your Ads work and the amount you pay.
This change also means the end of the tracking economy as we know it. So what does that mean for businesses that rely on these Ads and especially retargeting Ads? In this episode, Adam + Simon discuss the benefits and opportunities for small businesses.
2022-08-0213 min
Adam and Simon Bullshit BustersWhat does sustainability mean for my business?Adam and Simon talk about the decisions you make in key areas of your business can have a big impact on your sustainability. So even if you're not intentionally thinking about sustainability while making them, they still have an impact.
2022-07-2613 min
Adam and Simon Bullshit BustersWhat is ethical marketing?In the first episode of a new series, Adam and Simon discuss an increasingly common trend and ask, what is ethical marketing? Connect with us on LinkedIn: https://www.linkedin.com/in/adambastock/ https://www.linkedin.com/in/simon-batchelar/
2022-07-1417 min
Adam and Simon Bullshit BustersWhat's the environmental impact of ecommerce packaging?In this episode, Adam+Simon discuss the environmental impact of e-commerce packaging. They look at why reducing rather than replacing is often an unexpected way to reduce the negative impact of your packaging. Adam explains how some common misconceptions about materials can lead to you actually increasing your carbon footp[print when trying to reduce it. They also talk about the impact of returns and shipping damages.
How Bad Are Bananas book
Amazon: https://amzn.to/3IDgrg4
Not Amazon: https://uk.bookshop.org/a/7531/9781788163811
2022-07-1421 min
Adam and Simon Bullshit BustersWhat is greenwashing?In this episode, Adam+Simon discuss the term greenwashing. We start off by asking "what is greenwashing? We discuss how you can avoid it, how to spot when someone else is doing it and what it means for your business in the future.
We also discuss environmental policies, what they are and why you need one as well as the term green gushing.
Create your environmental policy: https://small99.co.uk/how-to-write-a-sustainability-policy-course/
What is greenhushing? https://small99.co.uk/net-zero/greenhushing/
The green claims code: https://greenclaims.campaign.gov.uk/
2022-07-1417 min
Adam and Simon Bullshit BustersWhen is the right time to use Paid Ads?When is the right time to use Paid Ads (Google, Facebook and Instagram Ads) if you have a new business, product or service? Many small business owners reach for Paid Ads to try and increase sales. They think that if something isn't selling then Paid Ads will fix that. In this episode, Adam + Simon explain why this doesn't work and what you can use instead to use your marketing budget more effectively.
2021-07-1209 min
Adam and Simon Bullshit BustersWhat happened to Clubhouse?After the hype of Clubhouse has died down what has happened to the must-have social audio App? Did they waste a great opportunity? Why did they not release an Android App? What have the other big social networks done in response? Is there still a place for social audio post lockdown?
In this episode, Adam + Simon discuss these questions and what Spotify is doing which is really exciting!
2021-07-0513 min
Adam and Simon Bullshit BustersWhy you shouldn't make content for SEOIn this episode Adam + Simon explain why you shouldn't be making content just for SEO, you should be focusing on the user and where they are in the user journey. The user journey consists of 4 stages awareness, consideration evaluation and purchase, we explain what content to make at each to attract more customers to your site, not just Google's robots.
2021-06-2110 min
Adam and Simon Bullshit BustersHow to get better clients by doubling your pricesWhen you're running a service-based business it is often hard to work out how much to charge. In this weeks episode, Adam + Simon discuss how doubling your prices can attack better clients. They look at how thinking about what you charge in relation to time can be a trap that's hard to get out of and how you can go about increasing what you charge without it feeling like an increase to your clients.
2021-06-1413 min
Adam and Simon Bullshit BustersWhat have we learned from making 50 podcast episodes?It's the 50th episode of Adam + Simon Bullshit Busters! In this special episode, we reflect on what we've learned making these episodes, how we grew our audience and what the biggest benefit has been. We share some tools, time-saving tips and some ideas you can use to get started making your own podcast. Thank you all for your support in the first 50 episodes and we hope you'll join us for the next 50!
2021-06-0110 min
Adam and Simon Bullshit BustersRankMath vs Yoast SEO WordPress SEO pluginsWhich WordPress SEO plugin is better, RankMath or Yoast SEO? In this episode, Adam + Simon run through what makes these plugins the same and different and explain why you should choose one over the other.
Yoast SEO plugin has been around almost as long as WordPress and is still the go-to choice for most developers.
RankMath is the new plugin full of features, what makes it better than Yoast SEO and should you rush to install it?
Which plugin do we recommend? Watch the video to find out.
https://rankmath.com
...
2021-05-1712 min
Adam and Simon Bullshit BustersWhy email unsubscribes are a good thingWhen people unsubscribe from your email list they're telling you that it's not for them, which is a good thing! In this weeks episode, Adam + Simon discuss how people leaving the list can save you money and increase your open rates. What on first hand can feel like a personal rejection can actually make you list a lot better. Watch this video to learn how to embrace a smaller active list and learn to love the unsubscribers.
You can connect with us and ask questions in our LinkedIn group:
https://www.linkedin.com/groups/9046874/
2021-05-1010 min
Adam and Simon Bullshit BustersWhy it's time to move on from Google AnalyticsAs we move away from detailed user tracking towards a privacy-first web the role of Google Analytics is changing and it is going to start to become less and less relevant for small business owners. In this episode, Adam + Simon explain the changes that are happening and what this means for small business owners. We also highlight some alternatives and steps you can take to gather meaningful data from your website.
We mention these tools in the episode:
https://rankmath.com/
https://www.monsterinsights.com/
https://plausible.io/
You can c...
2021-05-0410 min
Adam and Simon Bullshit BustersDo lead magnets work?Lead magnets are a great way to capture new leads details on your website, but do they work? In this episode, Adam + Simon discuss why lead magnets have a bad reputation and how you can make them work for your business. What can you offer to prospective customers that will deliver great value and earn the trust of your prospective customer rather than making them unsubscribe and move on to your completion? Watch this episode to find out. You can connect and ask questions in our LinkedIn group: https://www.linkedin.com/groups/9046874/
2021-04-2608 min
Adam and Simon Bullshit BustersHow to grow your email listHow do you get more people to join your mailing list? This is the question we get asked a lot in this episode Adam + Simon discuss what methods you can use to get more people to join the list and what content you can send them to make that experience a great one. We bust the myths about using led magnets, linking your email to Eventbrite and Zoom and how to send better nurture emails.
You can connect and ask questions in our LinkedIn group: https://www.linkedin.com/groups/9046874/
2021-04-1908 min
Adam and Simon Bullshit BustersWhy making more content doesn't help SEOSimply making more content doesn't help SEO, especially if you repeat your keywords and key phrases over and over. In this episode, Adam + Simon discuss why making more content can harm rather than help your SEO. They also explain how you can make content in a way that will help your SEO.
Connect and ask questions in our LinkedIn group: https://www.linkedin.com/groups/9046874/
2021-04-1208 min
Adam and Simon Bullshit BustersHow to get more people to watch your videosDo you want more people to watch your videos? Do you want your videos to get discovered by a wider audience? We hear this a lot. In this episode, Adam + Simon discuss how you can get more people to watch your videos and share their 2 tips on how to get more views and increase discoverability.
Join the new LinkedIn group here: https://www.linkedin.com/groups/9046874/
2021-04-0708 min
Adam and Simon Bullshit BustersWhy you should stop using a contact formYou don't need a contact form on your website. They were big in the '00s but things have moved on. Contact forms are great if you love spam and low-quality leads. If you prefer qualified leads who make better customers then there are better options out there.
Adam + Simon discuss what works better than your contact form and why you should consider making the change.
To connect and learn more visit adamandsimon.com
2021-03-2913 min
Adam and Simon Bullshit BustersHow much should I spend on a new customer?Every business needs to invest in getting new customers. This investment is usually made in marketing, advertising and PR. So how much should you spend? What is a good way to work out if your spending enough, or too much? In this episode Adam + Simon discuss how much you should be spending and give some useful tips on how to measure it. They also answer the question of what is "customer lifetime value?" and how does affect how much you spend. To connect and learn more visit adamandsimon.com
2021-03-2213 min
Adam and Simon Bullshit BustersShould I do my own marketing?Should you be doing your own marketing or should you outsource it? We get asked this question a lot. In this episode, Adam + Simon discuss when is the right time to be outsourcing your marketing and what you need to consider before you hire someone. We also discuss the common mistake people make when they decide to outsource and how this can mean the results are often not what they were expecting. To connect and learn more visit adamandsimon.com
2021-03-1518 min
Adam and Simon Bullshit BustersDoes having a social media profile help with SEO?Social media profiles often contain links back to your website, so do these help with SEO? In this episode, Adam + Simon discuss the impact these links have on SEO and how you can use them effectively.
Learn more and connect at adamandsimon.com
2021-03-0811 min
Adam and Simon Bullshit BustersWhat is the difference between new and returning visitors?Your website will get two different types of visitors, new and returning. In this episode, Adam + Simon discuss the difference between them and what you can do with this data to make your website convert more and make your marketing even more effective.
Connect and find out more at adamandsimon.com
2021-03-0112 min
Adam and Simon Bullshit BustersMobile vs desktop - how do people use your website?People use your website differently if they're on the mobile or their computer. If you haven't considered what your visitors are trying to achieve on each device your website could be putting them off and sending them to your competition! In this episode Adam + Simon discuss how can you accommodate different users and what changes do you need to make sure you don't put off your customers with a bad experience? Google Analytics can tell you about how people use your website and where they might be being put off. So how can you use this to inform how y...
2021-02-2210 min
Adam and Simon Bullshit BustersWhat words do people search for to find your website?In this episode, Adam + Simon discuss how you can see what words people use to find your website, and how this can help your marketing. When people type a search query into Google some of them will end up at your website, and using a simple report you can see what words they used. How can you use this to make informed decisions, what does this tell you about the effectiveness of your marketing? Listen to this episode to find out.
Get Google Search Console setup here: https://search.google.com/search-console/about
To connect and...
2021-02-1515 min
Adam and Simon Bullshit BustersIs your website making you money or costing you money?The only way to answer this question is to measure when it generates or starts a new sale. How can you measure when someone places an order or fills in a lead gen form on your website? In episode 2 of this 5 part series, Adam and Simon discuss how to use Google Analytics to measure your conversions and what your conversion rate means. We discuss what you can do to encourage more people to convert and how to make informed decisions using the Analytics Goals report.
If you want to know if your website is making you money or...
2021-02-0813 min
Adam and Simon Bullshit BustersWhere do your website customers come from?This is the first episode of a special 5 part series to help you measure your website success. Adam and Simon run through their top 5 metrics to help you measure how effectively your website is working for you. Subscribe to get a notification when the next episode is out!
Metric 1: Traffic Source (Traffic Acquisition) This tells you where your customer has come from to get to your website. This is a really effective way to measure if your marketing is working as you can see what channel is sending you the most traffic. What else c...
2021-02-0210 min
Adam and Simon Bullshit BustersAre website popups bullshit?Website popups seem to be growing in popularity, but do they work or just infuriate visitors? In this episode, Adam and Simon discuss the reasons popups are popular, how they are used badly, why they cost businesses so much money in lost profit and visitors and how they can be used effectively. Could we see a return of the popup blocker that was so popular in the early 00s? Do you love or hate them? Are you using them successfully?
For more information and to connect with us visit adamandsimon.com
2021-01-2914 min
Adam and Simon Bullshit BustersIs this the beginning of the end for Facebook Ads?Apples latest announcement means that they are starting to switch iPhone users from opt-out to opt-in tracking. In this episode Adam and Simon discuss the implications this has on Facebook Ads and why Apple is making this change. Is this the start of a wider trend to restrict user tracking? If so then how will Facebook's business survive? How will small businesses run Ads? If you run Facebook Ads will this affect you? Does this mean they no longer work? What should I do instead? How can I spread the risk? All these questions answered in this episode.
2021-01-2715 min
Adam and Simon Bullshit BustersHow to get more traffic to your websiteIn this episode, Adam and Simon discuss their top 3 ways you can get more traffic to your website. They discuss how to get more of the traffic you want, why and how best to invest in content and why sharing your content is a crucial part of the process.
If you want to connect or get in touch with questions or suggestions visit the website adamandsimon.com
2021-01-1222 min
Adam and Simon Bullshit Busters2020 review of the yearIn this bonus episode, Adam and Simon reflect on 2020, what's worked and what hasn't gone so well. They discuss their challenges, learnings and look forward into 2021 and what their focus will be. Thank you for joining us during this rollercoaster of a year. See you in 2021! For questions and suggestions please connect with us on LinkedIn: https://www.linkedin.com/in/simon-batchelar https://www.linkedin.com/in/adambastock
2020-12-2918 min
Delightful DissentPeople buy answers - Simon BatchelarFinding new customers is all about confidence. You need to tell people exactly what their problem is and why you’re the best person to solve it. You won’t be taken seriously with a proven method to a defined outcome. But what if this approach is getting in the way?
In this episode I talk to Simon Batchelar about the assumption that “people buy answers”. We’ll explore whether this is the best way to build a business and an impact. We’ll talk about the role of empathy and of uncertainty in marketing. We will see if avoid...
2020-12-151h 00
Adam and Simon Bullshit BustersTop 3 marketing tips 2020In this episode, Adam and Simon share their 3 top marketing tips from 2020. Having spent all year creating marketing bullshit busting videos they have distilled all of this down into the top 3 things that will have the most impact on your marketing. Get your note pads ready to make your top 3 things to work on in 2021.
For questions and suggestions please connect with us on LinkedIn:
https://www.linkedin.com/in/simon-batchelar
https://www.linkedin.com/in/adambastock
2020-12-1424 min
Adam and Simon Bullshit BustersWhy you want quick results from Ads but won't get themAre you looking for quick results from Ads? Do you need an urgent boost in sales and are looking for Ads to deliver? In this episode, Adam and Simon discuss why relying on Ads rarely gets the results you want and can end up costing you more than you make back. We discuss what to try instead, how to save money on your Ads and what is a better strategy than throwing money at Ads.
If you're about to invest in some Ads watch this first!
For questions and suggestions please connect wit...
2020-12-0724 min
The Happy Startup SchoolHappy Startup Member Spotlight - Simon Batchelar, cofounder of the Marketing Success ClubThis episode of the podcast is another window into our community where you get to know our members and what they do.
Today I’m talking to Simon Batchelar, cofounder of Pallant Digital and the Marketing Success Club. He shares his journey from running a digital marketing agency for large clients to now offering courses and coaching to founder run businesses that he believes can make a difference.
Simon has a need for adventure and impact and believes that change happens from the bottom up. He wants to help amplify the voices of small business doing good things so they ca...
2020-11-2352 min
Adam and Simon Bullshit BustersHow to get more conversions, even when you're out of stockThis week Adam and Simon discuss how you can increase your conversions even when you're out of stock of a product. This simple tip will help you capture the email of those who wanted to buy, but couldn't so you can alert them as soon as it's back in stock. We also discuss how you can link this tool to automation and order optimisation. Don't miss out on customers get this working for your e-commerce shop today!
For questions and suggestions please connect with us on LinkedIn:
https://www.linkedin.com/in/simon-batchelar
https...
2020-11-1615 min
The Happy EntrepreneurHappy Startup Member Spotlight - Simon Batchelar, cofounder of the Marketing Success ClubThis episode of the podcast is another window into our community where you get to know our members and what they do.Today I’m talking to Simon Batchelar, cofounder of Pallant Digital and the Marketing Success Club. He shares his journey from running a digital marketing agency for large clients to now offering courses and coaching to founder run businesses that he believes can make a difference.Simon has a need for adventure and impact and believes that change happens from the bottom up. He wants to help amplify the voices of...
2020-11-1552 min
Adam and Simon Bullshit BustersHow to get more people to open your emails - with Natalie RockallIn this episode, Adam and Simon discuss with Natalie Rockall how you can get more people to open and engage with your emails. Natalie is an email marketing expert and has many years of experience working with companies large and small to deliver email marketing campaigns. She shares some of her top tips for increasing open and click rates as well as some of the worst examples she's seen. We also learn Natalies top metrics for measuring if your email marketing is working and she introduces us to the measurement of revenue per subscriber. If you're sending emails to yo...
2020-11-0932 min
Adam and Simon Bullshit BustersWhat to do before you move your websiteIn this episode, Adam and Simon discuss what to do before you move your website, and why most people only realise what they should have done too late! Moving to a new website platform is a big and exciting move but there is a big mistake that a lot of people make when they do this. It's the digital equivalent of moving house and not telling anyone you've moved! So if you're moving website make sure you watch this video first.
For questions and suggestions please connect with us on LinkedIn:
https://www.linkedin.com/in...
2020-10-2614 min
Adam and Simon Bullshit BustersAre Google Shopping Ads free?In this episode, Adam and Simon discuss Google's announcement that they are making Shopping Ads 'free'. As you might suspect these 'free' Ads aren't going to be as prominent as the paid version and there is also the question of if they are even Ads at all. We discuss how do you set them up, how do they work and how can you make them work better? We also talk about how to find an expert to help you with shopping Ads.
The feed tool we talk about in this episode is: https://www.shoptimised.com/
F...
2020-10-1917 min
Adam and Simon Bullshit BustersDo outbound links help SEO?Using outbound links to other peoples websites might seem like a counterproductive thing to use for SEO. Surely you're losing traffic to other peoples websites, how can that possibly help? This week Adam and Simon discuss how this can actually help you, how you can use it on your website and how the Yoast SEO tool helps highlight this on WordPress websites.
For questions and suggestions please connect with us on LinkedIn:
https://www.linkedin.com/in/simon-batchelar
https://www.linkedin.com/in/adambastock
2020-10-1210 min
Adam and Simon Bullshit BustersHow to be more productive - with Emma Mills-SheffieldThis week Adam and Simon are joined by Emma Mills-Sheffield, business coach and productivity expert, to discuss the question "is productivity just a case of working longer and harder?" We also deep dive into baking sourdough, distractions, screen monitoring, banana bread, to-do lists and how to be nicer to your self to help you achieve more meaningful results.
Connect with Emma on LinkedIn: https://www.linkedin.com/in/emma-mills-sheffield-frsa-708a5a16/
For questions and suggestions please connect with us on LinkedIn:
https://www.linkedin.com/in/simon-batchelar
https://www.linkedin.com/in/adamba
2020-10-0533 min
Adam and Simon Bullshit BustersHow much should I spend on SEO?This week Adam and Simon discuss how much you should be spending on SEO and what you can expect to get in return. We explain what your SEO agency should be giving you in terms of data and results and how to spot someone who is selling you bullshit. It's the podcast your SEO agency don't want you tohear!
For questions and suggestions please connect with us on LinkedIn:
https://www.linkedin.com/in/simon-batchelar
https://www.linkedin.com/in/adambastock
2020-09-2821 min
Adam and Simon Bullshit BustersWhat is a landing page? (and why do I need one)In this episode, Adm and Simon discuss landing pages what they are and why you need them on your website. We look at when they are useful for SEO, Paid Ads and for converting leads.
For questions and suggestions please connect with us on LinkedIn:
https://www.linkedin.com/in/simon-batchelar
https://www.linkedin.com/in/adambastock
2020-09-2116 min
Adam and Simon Bullshit BustersScheduling social posts comes to CanvaIn this episode, Adam and Simon discuss scheduling social posts a new feature to come to Canva, the online graphic design platform. We discuss how this works, it's one major limitation and how the other players in the market will need to react to keep up. For questions and suggestions please connect with us on LinkedIn: https://www.linkedin.com/in/simon-batchelar https://www.linkedin.com/in/adambastock
2020-09-1415 min
Adam and Simon Bullshit BustersWhat is the Digital Services Tax?In this episode, Adam and Simon discuss the Digital Services Tax, what it is and why you're being asked to pay it. We highlight why Google, Facebook and Amazon have decided to pass this cost onto small businesses, and what that means for their reputation. Will they realise this is a PR disaster waiting to happen and take the hit? Or is there another way? See what we think in this episode.
For questions and suggestions please connect with us on LinkedIn:
https://www.linkedin.com/in/simon-batchelar
https://www.lin...
2020-09-0713 min
Adam and Simon Bullshit BustersDo I need customer personas? (and what even are they?)This episode Adam and Simon discuss what customer personas are, why you need them and why you don't need to overcomplicate them to make them work. We discuss the need to consider your best and worst customer and why you need to think beyond just their willingness to pay. So if you have them already or you want to see how they can help you grow your business then check out this video.
The free course we mention is here: https://marketingsuccess.club/
For questions and suggestions please connect with us on LinkedIn:
htt...
2020-08-1116 min
Adam and Simon Bullshit BustersWhy do I need a fast loading website?In this episode, Adam and Simon discuss the reasons you need to have a fast loading website. Does it affect SEO, do users really care and how fast does it really need to be? We also discuss tools you can use to test your site speed and show you what to focus on.
Tools we mention:
https://gtmetrix.com/
https://developers.google.com/speed/pagespeed/insights/
https://en-gb.wordpress.org/plugins/wp-smushit/
https://squoosh.app/
https://tinypng.com/
For questions and suggestions please...
2020-08-0619 min
Adam and Simon Bullshit BustersWhich e-commerce platform is best?We discuss the 3 big players in e-commerce for small business owners. We've used most of the platforms out there and for us, there are only 3 real choices; Squarespace, Shopify, Woo Commerce. If you want to save time and money getting it set up and also have the reliability and performance you need then we'll help you choose the right platform. We discuss why each platform is good, what are some of the limitations and which one could be the right choice for your business.
If you want to ask us some questions or if you have any su...
2020-07-2822 min
Adam and Simon Bullshit BustersHow to use Zapier to supercharge your email marketingIn this episode, Simon and Adam discuss how you can use Zapier to connect together your key online tools to add more data to your email marketing list. Why do you need to do it, how easy is it and what can you do with it once it's all connected.
You can try Zapier here: https://zapier.com/
Do get in touch with questions and suggestions:
Adam - https://www.abastock.co.uk
Simon - https://marketingsuccess.club
2020-07-2210 min
Adam and Simon Bullshit BustersDo I need backlinks for SEO?This week Adam and Simon discuss backlinks, what are they and do you need them for SEO? We explore how to find good links, how to save hours building links that don't make a difference and explain search engine spiders.
You can reach us with questions at:
Simon - https://www.marketingsuccess.club
Adam - https://www.abastock.co.uk
2020-07-1321 min
Adam and Simon Bullshit BustersHow much content do I need to make?In this episode, Adam and Simon discuss how much content you need to make to keep your site relevant and to get SEO results. Do you need to blog weekly? Does longer content work better than short content? We answer these questions and give you some great tips on how to decide what to write about.
The tools we mention in this episode are:
alsoasked.com
questiondb.io
answerthepublic.com
You can reach us with questions at:
Simon - marketingsuccess.club
Adam - abast...
2020-07-0616 min
Adam and Simon Bullshit BustersMailchimp vs. Klaviyo - which tool is best for email marketing?Many people say email marketing is dead, but the truth is it's one of the most effective ways to reach engaged customers and cut through the noise. So which platform is best? 2 of the big email marketing players are Mailchimp and Klaviyo, both have a strong suit for either lead gen or e-commerce but which is best for which. Find out in our latest episode.
Mailchimp: http://eepurl.com/cpkVib
Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002SL4D9&utm_medium=partner
2020-06-1819 min
Adam and Simon Bullshit BustersHow to understand Google AnalyticsGoogle Analytics can seem daunting and overwhelming at times with all that data and so much information. Adam and Simon give a no-nonsense overview of the Google Analytics dashboard to help you understand what you're looking at and how you can use it to make better business decisions.
2020-05-1926 min
Adam and Simon Bullshit BustersDo Google Shopping Ads increase sales?Adam and Simon discuss Google Shopping Ads and how you can use them for your e-commerce business. We talk about how complicated they are to set up, how much work they are to keep working and how to make sure you don't spend a fortune on irrelevant traffic. We also explain how to hire the right help to make sure that they deliver a return on investment for your business.
2020-05-1117 min
Adam and Simon Bullshit BustersShould I boost my posts or use Ads?In this episode we answer the question, should I use Boost, or use Ads? What do Ads deliver that Boost doesn't? Does Boost actually do anything? Is it more or less expensive to use Ads?
2020-05-0917 min
Adam and Simon Bullshit BustersIs SEO bullsh*t?In this episode, Adam and Simon discuss why some people think SEO is just bullsh*t, how some agencies are just selling nonsense, how you can work out if SEO is working for your small business and we both agree that everyone loves a graph.
2020-05-0914 min
Adam and Simon Bullshit BustersDo you need new customers?Adam and Simon discuss how re-engaging with existing customers may be as effective, if not more effective than trying to get new ones. There are some great ideas for small businesses to implement too.
2020-05-0914 min