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Simon Baugh
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Cut Through!
A Christmas Carol for Communicators
Christmas isn’t Christmas until you’ve listened to at least one version of Charles Dickens' A Christmas Carol.Here is my humble contribution to the genre…and a cautionary tale for communicators. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com
2025-12-23
13 min
Institute for Government
The Trump challenge: Chaos, confusion and government communications
According to the Washington Post, Donald Trump made 30,573 false or misleading claims during his first term as US president – and Trump 2.0 has also shown little regard for facts or evidence. Unexpected presidential announcements are made on social media or in press conferences, and Trump’s positions can appear to change overnight. Leaders of other countries, including Keir Starmer, find their own plans and statements overshadowed or knocked off course. Despite this chaos and confusion, Trump appears authentic and able to galvanise his base while other, more conventional, political communicators struggle to get their message across. So is Trump rewriting the rule...
2025-12-18
1h 01
Inside Briefing with the Institute for Government
The Trump challenge: Chaos, confusion and government communications
According to the Washington Post, Donald Trump made 30,573 false or misleading claims during his first term as US president – and Trump 2.0 has also shown little regard for facts or evidence. Unexpected presidential announcements are made on social media or in press conferences, and Trump’s positions can appear to change overnight. Leaders of other countries, including Keir Starmer, find their own plans and statements overshadowed or knocked off course. Despite this chaos and confusion, Trump appears authentic and able to galvanise his base while other, more conventional, political communicators struggle to get their message across. So is...
2025-12-16
1h 01
Cut Through!
What should Keir Starmer learn from Trump's communication?
In my final months leading UK Government Communications, people often asked me whether Keir Starmer’s communication should be more like Donald Trump’s.So what are the lessons for government and communicators from how Donald Trump deals with the media and communicates with the American public? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com
2025-12-16
10 min
Cut Through!
Lessons from Agent Garbo: the Spanish chicken farmer who tricked the Nazis
An important skill for any communications leader is presenting ideas with confidence. Yet most of us feel nervous when doing so. Maybe we even have a voice in our head telling us the audience is going to see through us.In this episode of Cut Through!, I explore what a Spanish chicken farmer who fooled the Nazi High Command can teach us about presenting with confidence and I explain why you should be more confident than you feel. This is a public episode. If you would like to discuss this with other...
2025-12-09
14 min
Cut Through!
Ten behavioural science principles every communicator should know ranked
The number one rule of great communications is: know your audience. Yet most communicators still design messages for how they wish people thought, not how they actually do.Decades of behavioural science research reveal that most human decisions are fast, emotional and unconscious - so why are so many communications campaigns still written for the slow, logical brain?Here are ten behavioural science principles every communicator should know. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack...
2025-12-02
19 min
Cut Through!
Why you don't see reality (and what this means for communicators)
We like to think of ourselves as rational beings. Being "emotional" can even be a term of abuse, but the truth is human beings do not make decisions by weighing up the pros and cons of each option. We rely on mental shortcuts known as heuristics which let us make decisions quickly but also introduce predictable biases. In a high-speed media market, the competition for attention is being won by communicators who know how to harness these dynamics. This is a public episode. If you would like to discuss this with other subscribers or ge...
2025-11-25
12 min
Cut Through!
How prepared are you for a crisis?
How prepared are you for a crisis? I have led the communications response to plane crashes, terrorist attacks, bankruptcies, riots and wars. Yet every time a crisis hits, I still get a sinking feeling in my stomach and a taste of adrenaline in my mouth. However prepared you think you are, you know that this is the moment when communication matters most and your skills are going to be tested to the limit.In this episode, I explore five steps for an off-the-shelf crisis plan. This is a public episode. If you would like...
2025-11-18
16 min
Cut Through!
Five bad communications strategies
In today's episode I reveal five common communication strategy mistakes to avoid:1. The everything, everywhere, all at once strategy.2. The self-justification strategy3. The platitudinous truisms strategy4. The shooting for the moon without a rocket strategy.5. The Christmas tree strategy. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com
2025-11-11
14 min
Cut Through!
Seven essential skills for modern communicators
My new blog, Cut Through!, aims to define a new model for modern communications leadership. In other words, to identify the essential skills needed to deliver great communications today. Before I dive into the detail, I want to share some early thoughts on what we might cover. I have identified seven thematic areas that I think matter most in a world of disruption and change. In fact, the faster things change, the more important they become. I would love to have your feedback on these themes and to know what would be most...
2025-11-06
11 min
Cut Through!
Why I'm writing Cut Through!
Hello and welcome to Cut Through! How to communicate with clarity in a noisy world.I’m Simon Baugh. I used to be the Chief Executive of UK Government Communications and now I write, speak, and advise companies on communications leadership, strategy and capability.Cut Through is a new blog and podcast for anyone who relies on communications to drive performance and build trust. It is focussed on the essential skills communicators need to thrive in a world of disruption and change.Every episode will be a written article, a podcast and a vi...
2025-11-04
10 min
Study Sessions: STG English Revision
Year 9 End-of-year Exam Preparation: War, Trauma and Care in 'The Manhunt' by Simon Armitage
In this special episode of Study Sessions, we delve into Simon Armitage’s The Manhunt, a poignant exploration of the enduring impact of war on both soldiers and their loved ones. Narrated from the perspective of a soldier’s partner, the poem unfolds as a delicate journey through physical scars and psychological wounds, revealing how trauma reverberates beyond the battlefield. Make sure this episode features in your exam revision ahead of your end-of-year English exams in June.
2025-05-22
25 min
Study Sessions: STG English Revision
Baughcuts: the lingering trauma of war - Remains by Simon Armitage
In this episode of Baughcuts, we examine the lingering trauma of war in Armitage's poem, Remains. From title to three key quotations, make sure this episode forms part of your Paper 2 revision!
2025-05-12
11 min
The Book Snug Podcast
S3, Chapter 12: The Joys of a Seasonal TBR
Send us a textSeasonal TBRs are the topic of discussion in this chapter. We dive into the Whys, Hows and Whats of putting together a satisfying and life-enhancing To Be Read (TBR) Pile (or Pile of Possibilities, in Stephany's case) that highlights the unique characteristics of each season. Join us for some fun book talk! Books MentionedJulia: Elatsoe by Darcy Little Badger Midnight in Everwood by Maria KusniarHamnet by Maggie O'FarrellThe Murmur of Bees by Sofia SegoviaHalf a Soul by Olivia AtwaterHarry Potter series by J. K. Ro...
2025-04-30
53 min
BREWS WITH BAY
Ep 6: bts of starting a new creative project // "do it afraid.. do it nervous.."
welcome to Brews with Bay episode 6!! in this episode we're talking about what it's like to start something new: the good the bad, the struggles, the joys... all of it. i open up about my fears and insecurities around the podcast and how i'm handling that. we're also talking about knowing your why and all the lessons i'm learning as i navigate this new creative project and how to take the first steps to starting something new or something that seems scary. anyway, i'm so happy you're here! so grab your favorite drink and let's have a coffee together...
2025-04-10
23 min
Study Sessions: STG English Revision
War, Trauma and Memory: Simon Armitage's 'Remains'
In this episode, we explore Simon Armitage's Remains, a poem that exposes the moral ambiguities of conflict, psychological trauma and the power of memory. This is a key poem within the AQA Power and Conflict cluster - use the episode to support your revision and enrich your understanding.
2025-03-20
1h 14
Study Sessions: STG English Revision
From Conch to Chaos: Law, Order, Democracy and Dictatorship in 'Lord of the Flies'
This episode of Study Sessions focuses on Lord of the Flies as part of your mock exam revision and ties in specifically with the mock paper you've been given in class. I explore themes of law, order, democracy, and dictatorship, analysing the conch shell, Jack and Roger's authoritarianism, and the dehumanisation of Simon and Piggy. Discover how fear of the beast reflects human savagery and how Golding critiques society through this allegorical masterpiece. Packed with insights to help you excel in your exams, this episode is your ultimate guide to mastering Lord of the Flies!
2025-01-21
38 min
Study Sessions: STG English Revision
From Eden to Chaos: The Loss of Innocence in Lord of the Flies
In this episode of Study Sessions (Baughcast!), I delve into the fragile and tragic theme of innocence in William Golding's Lord of the Flies. I track the boys' transformation from playful children to embodiments of humanity's darker instincts, using key moments from the novel. Be sure to use this episode to support your homework for Week 11 in your Exam Preparation booklet!Topics discussed include:The symbolic significance of the conch shell and its destruction.Simon’s innate innocence and his tragic demise.The erosion of innocence through the boys' descent into savagery.Jack’s and Roger’s role...
2025-01-07
29 min
Study Sessions: STG English Revision
The Island, the Beast, and the Truth: Simon in 'Lord of the Flies'
In this episode of Study Sessions, we explore the enigmatic character of Simon in William Golding’s 'Lord of the Flies'. Often described as the moral compass of the novel, Simon’s connection to nature, profound insight into human nature, and tragic death make him a cornerstone of Golding’s allegory.Join us as we uncover:Simon’s moral qualities and spiritual role on the island.His unique relationship with nature.The truth about the “beast” and Simon’s prophetic insights.The significance of Simon’s death and its cosmic depiction.How Simon embodies Golding’s central themes abo...
2024-11-21
23 min
The College Football Experience
Minnesota Golden Gophers 2023 Season Preview (Ep. 1335)
The College Football Experience (@TCEonSGPN) on the Sports Gambling Podcast Network continues its 133 college football team preview series with the 2023 Minnesota Golden Gophers season preview. Pick Dundee aka (@TheColbyD) & Patty C (@PattyC831) break down every game on the Minnesota Golden Gophers 2023 season schedule and touch base on the upcoming Gophers offense, defense, special teams and how Minnesota did in the transfer portal. Is this the year that PJ Fleck and the Minnesota Golden Gophers row the boat to a Big Ten West Title and make an appearance in the Big Ten Championship game? Plus, Michael Barker aka (@CFBcampustour) hops...
2023-07-29
50 min
Center Point Church
Obscure Week 5: "Simon the Sorcerer" - Pastor Jason Baugh
In Acts 8, we see the early church is under attack, yet it is spreading rapidly. This week, we take a deeper look at a Samaritan magician named Simon Magnus. Simon learns a lesson about being more in awe of the miracles of God then the God of miracles.
2023-03-05
35 min
KZYX Local Coronavirus Update with Dr. Drew Colfax
Local Providers Ask Community for Help
Augusts 30, 2021--Delta variant cases are still at historically high levels here in Mendocino County, filling hospital beds and ICUs and leading to higher death rates than we've seen so far during the pandemic. Dr. Colfax signed a letter this week, along with over 60 other local healthcare providers, asking County residents to get vaccinated to stem the tide of new coronavirus cases threatening to overwhelm our hospitals and clinics. You can read it here: Dear Mendocino County Community, We are a group of doctors and medical providers living and working in Mendocino County. We need your help. Like all of you...
2021-08-31
58 min
Certains l'aiment à chaud ! (CLAAC)
Spécial Festival de Gerardmer 2021 (Partie 2)
Festival International Du Film Fantastique De Gérardmer 2021 (2/2) La semaine dernière, on entamait un long périple à travers la sélection du Festival du Film Fantastique de Gérardmer. Vous nous avez entendus souffrir, pester, mais aussi rigoler dans ces moments de convivialités que nous aurions adorés vivre en salles. On remet une couche ! Deuxième partie de notre émission-fleuve, où nous continuons d'écumer la compétition, les films hors compète, mais aussi la fameuse Nuit Décalée, promesse de bien des frissons. Nouvelle invitée cette fois-ci, c'est Lily, du blog Lilylit, qui...
2021-02-13
2h 23
Academic Life in Emergency Medicine
ACEP E-QUAL 23: Implementing High Sensitivity Troponin
Dr. Simon Mahler, Dr. Deborah Diercks, and Dr. Christopher Baugh discuss how to implement the use of high sensitivity troponin in your clinical setting on this featured ACEP E-QUAL podcast. Host: Dr. Jason Woods; Podcast Sound Engineer: Kellen Vu www.acep.org/equal
2019-07-17
23 min
Editorial Intelligence Podcasts
Behaviour Change: The Environmental Elephant In The Room
Session Partner: Heathrow Co-Chairs: John Smythe, Engage for Change and Caroline Daniel, FT Weekend Panel: Simon Baugh, Heathrow Professor Lorraine Gamman, Design Against Crime Research Centre Ed Gillespie, Futerra Sustainability Communications Mitch Besser, mothers2mothers
2012-03-20
1h 00