Shows
America: Open for BusinessMastering LinkedIn Strategies for Global Impact With Simon ChappuzeauSimon Chappuzeau is the Founder and CEO of StoryLux, a company that implements LinkedIn, email, and podcasting marketing strategies primarily for business coaches and smaller companies. He is also the host of the How I Went Viral podcast, where he breaks down viral posts on LinkedIn and the Scripted with AI podcast, where guests share strategies and tactics for becoming a better marketer. Simon has been a member of the Entrepreneurs’ Organization (EO) for over a decade. In this episode… In the fast-paced world of digital marketing, how can entrepreneurs and thought leaders leverage LinkedIn to ma...2024-04-2435 min
The Storylux Podcast with Simon Chappuzeau[SCRIPTED WITH AI, S2] How to use Google, ChatGPT, and Frase (SEO) to find truly resonating post topics. With Mike ForgieThis episode is a bit of a wild card. My gues, Mike Forgie, is an SEO specialist using AI tools like Frase to write, and optimise websites for better listing on Google.
Mike showed me how to use a tool like Frase. Which on its own was already fascinating to me because I am not an SEO expert.
But we then went beyond that and ideated around using Frase, Google, and ChatGPT (or any other AI writing tool) to write LinkedIn posts that are more likely to resonate with...2023-10-3053 minThe Storylux Podcast with Simon Chappuzeau[SCRIPTED WITH AI, S2] How to replicate your best writing by doing precision prompting with Jordan WilsonWhen trying to get AI to write quality posts we are often disappointed. The reason? The prompt was not good enough. But it's not only the prompt that matters, it's the priming that influences what the prompt can do.
Journalist Jordan Wilson has developed a highly detailed prompt that allows him to train an AI to write almost exactly like he would write.
He does this by being extremely specific about what the AI has to analyse, and feeding it excellent samples that are representative of the intended piece...2023-10-2638 minThe Storylux Podcast with Simon Chappuzeau[SCRIPTED WITH AI, S2] How AI-Driven Copy Can Outperform Human Writers: Unveiling Audrey Chia's Techniques with Audrey ChiaEver wondered if AI-written posts could actually outperform human-written posts on LinkedIn? Audrey Chia not only believes it's possible, but she's cracked the code on how to do it.
Audrey runs a specialised marketing agency, Close with Copy, from Singapore.
In this episode, she reveals her process that seamlessly blends human strategy with AI execution.
It's not just about letting AI take the wheel; it's about guiding it with precision through expertly engineered prompts.
As a bonus, Audrey introduces her 'Role-Switching' technique, a dynamic layer that enriches this human-AI collaboration.
2023-08-2643 minThe Storylux Podcast with Simon Chappuzeau[SCRIPTED WITH AI, S2] Unlocking Your Voice with AI: How John Moore Trains ChatGPT to Write in Your Unique Style!In this episode, John Moore reveals his secrets behind training his ChatGPT machine to echo his very own voice and style!
AI writing tools like ChatGPT have been around, offering us ways to enhance our creativity.
Yet, capturing our unique voice?
Not quite.
They’ve been instrumental in brainstorming, generating ideas, and even creating Pixar-like images.
But replicating our personal writing style?
That’s been a challenge.
John’s approach to using ChatGPT for LinkedIn and other platforms is fascinating and rests on the new featur...2023-08-1840 minThe Storylux Podcast with Simon Chappuzeau[SCRIPTED WITH AI, S2] Writing LinkedIn Posts That Really Sound Like You - with Heather MurrayIn this episode, Heather Murrays shows us how she’s managed to tweak the ChatGPT beast in a way that it - finally - give us something that sounds like, well, us!
Generative AI tools have been promising to write for us for a long time.
But so far, they have failed us at that.
They are great at structuring, ideation, and feedback.
But writing for us with our tonality?
Nope.
Heather’s developed a guide on using ChatGPT for LinkedIn that is on fire!
She’...2023-08-1135 minThe Storylux Podcast with Simon Chappuzeau[SCRIPTED WITH AI, S2] Designing your online course with ChatGPT - with Lory NiculaeCreating a course can be a daunting task for any content creator or small business owner.
But what if there was an AI tool that could simplify this process for you?
Enter Lory, an expert in the field of AI marketing and a pioneering user of ChatGPT.
She leveraged AI to generate a course outline, create content, and even marketing strategies.
In this podcast, she shares how she uses ChatGPT and other tools to generate the structure and content for her B2B Marketing Academy course.
This episode is...2023-08-0431 minThe Storylux Podcast with Simon Chappuzeau[SCRIPTED WITH AI, S2] AI Disruption: Unveiling Marketing's Future with Raj AnandUncover a compelling application of AI in business communication and strategy.
This episode features how savvy marketers are harnessing AI to streamline sales call preparations, ensuring faster and more effective interactions.
And, explore the intriguing domain of AI-powered content creation.
The podcast unravels an innovative method of extracting post ideas from YouTube transcripts, illuminating the immense potential AI holds in revolutionizing content generation workflows.
Tune in to this captivating episode, and embark on a thought-provoking exploration of the dynamic synergy between AI, marketing, and technology in the realm of modern business.
2023-07-2742 minThe Storylux Podcast with Simon Chappuzeau[SCRIPTED WITH AI, S2] Are AI language models truly reshaping our writing process? - with Stacy EnnisContrary to popular belief, renowned author and creative consultant Stacy Ennis, begs to differ.
In this stimulating episode of the StoryLux marketing podcast, Stacy unravels her unique perspective.
Although AI tools like ChatGPT are revolutionizing content generation, they don’t necessarily foster our critical thinking skills.
Ennis passionately advocates for the power of writing as a catalyst for thought-provoking ideation, a virtue that AI hasn’t mastered yet.
In fact, writing is hard work that shapes our minds.
With her expert insights, we explore the notion of writing as an i...2023-07-2036 minThe Storylux Podcast with Simon Chappuzeau[SCRIPTED WITH AI, S2] Generative (AI) content writing gives us many ideas - but we are prone to only get our viewpoints. Learn how to break out of the AI echo chamber - with Adriana TicaGenerative AI has changed how we write content.
On the face of it, writing has become easier.
But every new tool needs to be internalised before it can be fully leveraged.
ChatGPT is no exception.
And so, in this podcast, Adriana Tica shares with us how she uses ChatGPT to find opposing viewpoints that are hard to come by.
Instead of just going with the flow of AI, she deliberately seeks out that which she doesn’t know and that might make a more informed text.
Listen to...2023-07-1429 minThe Storylux Podcast with Simon Chappuzeau[SCRIPTED WITH AI, S2] AI generated content is ranked low by Google. Learn how to beat the algorithm - with Rajiv Agarwal & Gabriel EsseesseGoogle doesn’t like AI generated content because 5000 similar pages offer no value to the user.
But Google loves content that is unique and has authority.
Unfortunately, Google also penalises texts that are 100% non-AI written.
So we now need to check every text against the Google AI score.
Rajiv and Gabriel will show us how to use ChatGPT (and a bit of manual tweaking) to turn even ChatGPT generated texts into something that Google loves.
2023-07-0740 minThe Storylux Podcast with Simon Chappuzeau[SCRIPTED WITH AI, S2] Taking the Pain Out of Content Planning: Develop a Marketing Strategy with AI - Step-by-step Insights from Wendy LieberHarness the power of AI for your marketing with our latest podcast episode.
In this episode, Wendy Lieber, unveils the secret to halving your time and cost in developing a robust marketing plan, all thanks to the prowess of ChatGPT.
Dive into the world of strategic content planning.
Wendy will show us how she does a comprehensive competitive market analysis with ChatGPT.
And she doesn’t stop there; she uses this analysis to then craft compelling content ideas that resonate with potential buyers.
The result?
A meticulously re...2023-06-3033 minThe Storylux Podcast with Simon Chappuzeau[SCRIPTED WITH AI, S2] Writing Buyer Personas: Getting High-Quality Profiles in Less Time using ChatGPT - with John-Scott DixonAI tools are a dime and a dozen. What really matters is solving problems that were impossible to solve before AI came along.
In this episode we learn how writing buyer personas can happen in half the time and half the cost - thanks to the use of ChatGPT.
Our guest, John-Scott Dixon, shows the individual steps that he has developed to write buyer personas even without talking to actual clients or doing personality type tests.
With this process, John-Scott manages to start the development work a new website project in under a...2023-06-2242 min
The UnNoticed EntrepreneurHow I increased my Linkedin engagement 42% by reducing my posts by 90%Get Noticed! Send a text.Simon Chappuzeau and entrepreneur Jim James have successfully increased engagement by 42% on Jim's LinkedIn while reducing their time to a couple of hours per week. They have created a presentation to share and discuss what they have learned over the last 11 weeks. In their presentation, Jim James and Simon Chappuzeau discuss the correlation between individual content pieces and the growth of engagement on LinkedIn. The UnNoticed Entrepreneur Jim is proud of the 41.5% improvement in engagement.Posts in the last 90 days received over 80,000 impressions. The ke...2023-04-2830 min
The UnNoticed EntrepreneurHow I increased my Linkedin engagement 42% by reducing my posts by 90%Simon Chappuzeau and entrepreneur Jim James have successfully increased engagement by 42% on Jim's LinkedIn while reducing their time to a couple of hours per week. They have created a presentation to share and discuss what they have learned over the last 11 weeks. In their presentation, Jim James and Simon Chappuzeau discuss the correlation between individual content pieces and the growth of engagement on LinkedIn. The UnNoticed Entrepreneur Jim is proud of the 41.5% improvement in engagement.Posts in the last 90 days received over 80,000 impressions. The key takeaway is that LinkedIn is a learning co...2023-04-2830 min
The UnNoticed EntrepreneurLinkedIn Safari: Session 10 of 12This week Simon Chappuzeau works with me on building my LinkedIn profile followers and shares some ways on how to do so.Since we started this 12 week safari I have reduced my posting from 4-6 per day down to 1 per day.I have increased my followers from 10,850 to 11,167But most importantly my engagement rate has increased by 100%In other words I am spending much less time posting and getting better results.What we look at today- is where the time should go. And that is on content creation instead o...2023-04-1433 min
The UnNoticed EntrepreneurLinkedIn Safari: Session 10 of 12Get Noticed! Send a text.This week Simon Chappuzeau works with me on building my LinkedIn profile followers and shares some ways on how to do so.Since we started this 12 week safari I have reduced my posting from 4-6 per day down to 1 per day.I have increased my followers from 10,850 to 11,167But most importantly my engagement rate has increased by 100%In other words I am spending much less time posting and getting better results.What we look at today- is where the time should g...2023-04-1433 minThe UnNoticed EntrepreneurLinkedIn Safari: Session 8 of 12Slide decks are the highest-performing format on LinkedIn.This week Simon Chappuzeau works with me on my slide deck.Since we started this 12 week safari I have reduced my posting from 4-6 per day down to 1 per day.I have increased my followers from 10,850 to 11,110But most importantly my engagement rate has increased by 100%In other words I am spending much less time posting and getting better results.What we look at today- is where the time should go. And that is on content creation instead of content d...2023-03-3131 minThe UnNoticed EntrepreneurLinkedIn Safari: Session 8 of 12Get Noticed! Send a text.Slide decks are the highest-performing format on LinkedIn.This week Simon Chappuzeau works with me on my slide deck.Since we started this 12 week safari I have reduced my posting from 4-6 per day down to 1 per day.I have increased my followers from 10,850 to 11,110But most importantly my engagement rate has increased by 100%In other words I am spending much less time posting and getting better results.What we look at today- is where the time should go. And t...2023-03-3131 minThe UnNoticed EntrepreneurLinkedIn Safari: Session 7 of 12Slide decks are the highest-performing format on LinkedIn.This week Simon Chappuzeau works with me on my slide deck.Since we started this 12 week safari I have reduced my posting from 4-6 per day down to 1 per day.I have increased my followers from 10,850 to 11,097But most importantly my engagement rate has increased >100%In other words I am spending much less time posting and getting better results.What we look at today- is where the time should go. And that is on content creation instead of content dumping.2023-03-2432 minThe UnNoticed EntrepreneurLinkedIn Safari: Session 7 of 12Get Noticed! Send a text.Slide decks are the highest-performing format on LinkedIn.This week Simon Chappuzeau works with me on my slide deck.Since we started this 12 week safari I have reduced my posting from 4-6 per day down to 1 per day.I have increased my followers from 10,850 to 11,097But most importantly my engagement rate has increased >100%In other words I am spending much less time posting and getting better results.What we look at today- is where the time should go. And that i...2023-03-2433 minThe UnNoticed EntrepreneurLinkedin Safari: Session 6 of 12Slide decks are the highest-performing format on LinkedIn.This week Simon Chappuzeau works with me on my slide deck.Since we started this 12 week safari I have reduced my posting from 4-6 per day down to 1 per day.I have increased my followers from 10,850 to 11,070But most importantly my engagement rate has increased >100%In other words I am spending much less time posting and getting better results.What we look at today- is where the time should go. And that is on content creation instead of content dumping.2023-03-1632 minThe UnNoticed EntrepreneurLinkedin Safari: Session 6 of 12Get Noticed! Send a text.Slide decks are the highest-performing format on LinkedIn.This week Simon Chappuzeau works with me on my slide deck.Since we started this 12 week safari I have reduced my posting from 4-6 per day down to 1 per day.I have increased my followers from 10,850 to 11,070But most importantly my engagement rate has increased >100%In other words I am spending much less time posting and getting better results.What we look at today- is where the time should go. And that i...2023-03-1632 min
Smart Business Revolution | Turn Relationships into Revenues | Networking | More Clients | Relationship AdviceSimon Chappuzeau | Helping Businesses Tell Better Stories Through LinkedIn MarketingSimon Chappuzeau is the Founder and CEO of StoryLux, a company that implements LinkedIn marketing strategies primarily for business coaches and smaller companies. He is also the host of the How I Went Viral podcast where he breaks down viral posts on LinkedIn. Simon has been a member of Entrepreneurs' Organization (EO) for 10 years. In this episode of the Smart Business Revolution Podcast, John Corcoran interviews Simon Chappuzeau, the Founder and CEO of StoryLux, about tips and strategies for optimizing a LinkedIn post. They also discuss the lessons Simon learned from working in the corporate events industry, hi...2023-03-0624 minThe UnNoticed EntrepreneurBonus: LinkedIn Masterclass Session ThreeSession 3 of the UnNoticed LinkedIn Safari with Simon Chappuzeau in S. Africa and Jim James in the UK.Look out for Simon's expert analysis of how to respond to posts, which posts work and which don't and answers questions like how often to post to LinkedIn for best engagement.25 Minutes of Unfinished Business, hosted by Alex BrayshawThe reason I’ve created Unfinished Business is because I’m passionate about business...Listen on: Apple Podcasts SpotifySupport the showAm I adding value to you?If so - I'd like to ask you to support the show.2023-02-2828 minThe UnNoticed EntrepreneurBonus: LinkedIn Masterclass Session ThreeGet Noticed! Send a text.Session 3 of the UnNoticed LinkedIn Safari with Simon Chappuzeau in S. Africa and Jim James in the UK.Look out for Simon's expert analysis of how to respond to posts, which posts work and which don't and answers questions like how often to post to LinkedIn for best engagement.Real Talk About MarketingAn Acxiom podcast where we discuss marketing made better, bringing you real...Listen on: Apple Podcasts SpotifySupport the showSubscribe to my free newsletter https://ww...2023-02-2829 min
The Storylux Podcast with Simon Chappuzeau[HOW I WENT VIRAL, S1] 3.5 million views - by sharing a personal experience, with Kait LeDonneThis conversation with Kait LeDonne was one of the most inspiring.
Kait shared a number of stories that show how a personal brand (on LinkedIn) helps with e.g. publishing a book.
Her approach to brand building couldn't be more organic, rooted in the person's values and beliefs. She debunks some of the formulaic approaches to brand building, e.g. using templates to write posts.
We talk about how Yuval Harari became a bestseller only after his husband built a brand for the book and him.
Kait also touches on how...2023-02-2444 minThe Storylux Podcast with Simon Chappuzeau[HOW I WENT VIRAL, S1] Going viral by copying a master - with Simon ChappuzeauIn this week's episode we're turning the tables: the host Simon Chappuzeau is being interviewed by a previous guest.
Why?
Simon also landed a viral post and made some interesting experiences.
In order to share his experiences, Simon asked the author of 'If Cold Email was a Spotify Playlist' author, Yurii Veremchuk, to interview him.
Listen to this episode to learn about how to discover what to write about, how to develop your own writing style, and what a sleeper hit is.2023-02-1718 minThe Storylux Podcast with Simon Chappuzeau[HOW I WENT VIRAL, S1] Landing three viral hits in one month - with Eugene ChengEugene is based out of Singapore and is one of the few Asian LinkedIn creators.
With his systematic mind he carefully analyzed what big LinkedIn creators do on LinkedIn and combined this with his own experience in presentation design.
Out comes a unique, high value style that turned into three viral posts.
He got to this through months of trial and error with various formats before settling on slideshows. And he then perfected the slideshows by developing his five principles.
This conversation was one of my favourites and clearly Eugene is...2023-02-1042 minThe Storylux Podcast with Simon Chappuzeau[HOW I WENT VIRAL, S1] From Zero to Influencer in Under Three Months - with Moritz KaiserMoritz has been writing on LinkedIn for less than three months when he landed his viral post ("8 Copywriting Tricks Used by Apple"). This post alone garnered him 1.5 m views, 8.211 likes, 624 comments, and 849 shares.
In Moritz's case (like in many other cases), this success has transformed his writing career on LinkedIn.
Before that post, he's been trialing various styles, from text-only posts to single-image posts to slideshows (check out his post timeline). But with this post, Moritz honed in on his style: slideshows only.
Since then, he's perfected his slideshow style to always be...2023-02-0337 minThe Storylux Podcast with Simon Chappuzeau[HOW I WENT VIRAL, S1] 3x the average view with one simple strategy - with Gunnar HabitzViral posts teach us a lot about human sentiment and trends. But they can’t be planned.
What factors do we control that (guarantee) above-average views?
Gunnar Habitz ran an experiment with three posts and achieved 3x his average views. On this podcast, he will share what exactly he did.
As a bonus, Gunnar also spoke about how you, as an employee, can forge your own brand and use that as an advantage for your employer.
Listen to the whole episode to get Gunnar’s step-by-step guide.2023-01-2728 minThe Storylux Podcast with Simon Chappuzeau[HOW I WENT VIRAL, S1] 7 million views and 9 marriage proposals - with Laura WestA viral post with unintended side effects: Laura leveraged a trending topic with her authentic personality.
And realised that viral posts have a shelf life because they leverage a current trend - and trends change.
Podcast guest Laura West managed to land a viral post doing just that with her post getting 7.5 m views - and landing her 9 marriage proposals!
In the podcast, Laura explains said that mothers living the perfect life were a popular topic at the time of the post going live.
But today, a similar post now would p...2023-01-2032 minThe Storylux Podcast with Simon Chappuzeau[HOW I WENT VIRAL, S1] 10 Million Views with one post: The Anti-Guru Strategy - with Claire CathcartIn this episode with Claire Cathcart, we explore a path to creating content that resonates with your audience while not following all the guru advice on how to post on LinkedIn. Claire will be sharing her story and the strategies that worked for her.
And the best: Following her own ideas, she landed a viral post with more than 10m views!
Claire proves that one key to creating viral content is to trust your instincts, post when you feel inspired, and talk about topics that you're passionate about - and doing this consistently and reliably.
...2023-01-1326 minThe Storylux Podcast with Simon Chappuzeau[HOW I WENT VIRAL, S1] Hitting 8 Millions Views With One Brilliant Idea - with Yurii VeremchukThis is one of my favourite conversations.
Not only is Yurii humble. He is also open to learning and people.
That's the secret behind his success. Beyond his 8 million view post, Yurii has grown a solid community of people around him on LinkedIn. Because he sees LinkedIn as a community of people, of amazing people.
You never know who you are going to meet but you know it is going to be interesting.
When his post went viral, Yurii pledged to respond to each and every of the more than 2.000 comments he...2022-12-2322 minThe Storylux Podcast with Simon Chappuzeau[HOW I WENT VIRAL, S1] Reaching Millions Through Clear Intentions - with Deano SutterDeano has been writing on LinkedIn for close to 5 years. But only in 2022 he published a post that went viral, reaching 15m impressions. This was not an overnight success. He prepared for this moment for years, refining his brand and tonality, embracing storytelling, and gaining clarity on his purpose. Only, when all of these things were in place, Deano reached an audience of 15 million people with a single post. Listen to this episode to hear how he developed his writing style and what happened when he landed his first viral post that got more than 20000 comments and 20000 shares.2022-12-1653 min
The Storylux Podcast with Simon Chappuzeau[HOW I WENT VIRAL, S1] The Villain and the Hero - with Enrico Biscaro.Enrico Biscaro leveraged story telling to grow his profile to 20000 followers. He did so by using the main elements of a good story: a villain, a hero, a mentor, and a backstory.
Listen to the whole episode about how he put them together and grew an authentic and engaging brand based on his own skills.2022-12-0918 min
The Fractional C-Suite RetreatBuilding Online Communities - Simon Chappuzeau - Fractional C-Suite Retreat - Episode # 36Simon Chappuzeau is the Founder and Managing Director of StoryLux. He’s built communities from the ground up, starting in the film industry, and is currently building communities focused on the blockchain and coaching entrepreneurs. He specializes in bringing people together both virtually and in person. Simon joins host Joseph Frost on this week’s episode to talk about overcoming the challenges of building online communities, creating authentic connections, and understanding the right time to reach out.
Takeaways:
When developing your marketing strategy, don’t reinvent the wheel. Working with an expert in the fi...2022-08-0550 min
Digital Production BuZZD P BuZZ - January 26, 2012This week is all about making money! Great New Interviews! Join Larry Jordan and Michael Horton as they talk with: Catherine Buresi, Co-Director, European Film Market The European Film Market, which starts in two weeks and runs in conjunction with the Berlinale Film Festival in Berlin, is the third-largest film market in the world; after Cannes and the American Film Market. Catherine Buresi, Co-director of the EFM, joins us this week in the first of two interviews explaining what the market is, how film makers can use it to sell their projects, and...2012-01-271h 06Digital Production BuZZD P BuZZ - February 17, 2011Join host Larry Jordan and co-host Michael Horton as they talk with: Brian Rausch, VP Production, Vicon House of Moves: “The Guardian Project” is a short film that premiered during the NHL All-Star game. Brian Rausch, VP of Production for Vicon House of Moves was an integral part of the project. Vicon is a motion capture and animation service company. They partnered with the National Hockey League and Stan Lee’s company, SLG Entertainment, to create a video to launch a new superhero franchise. We are curious what Vicon did, and why they did it.: Shane...2011-02-1859 minDigital Production BuZZD P BuZZ - February 10, 2011Join host Larry Jordan and co-host Michael Horton as they talk with: Synderela Peng, Art Director, yU+Co Synderela Peng is the Art Director for yU+co, Hollywood, CA. Established by Garson Yu in 1998, yU+co. has designed film titles for more than 100 feature films. Synderela most recently worked on the Stereoscopic 3D animated title sequence for the hit film “Yogi Bear.” Other recent projects of hers include title sequences for “Hot Tub Time Machine,” “Race to Witch Mountain,” “Shrek Forever After 3D,” “Enchanted,” “Gamer,” as well as numerous broadcast network projects including ABC, HBO and Showtime. This week, we talk with...2011-02-1100 minDigital Production BuZZD P BuZZ - October 28, 2010This week’s episode of the world’s only interactive talk radio program covering Digital Production, Post-Production and Distribution is filled with great information and entertainment designed for the independent filmmaker or industry professional. Join host Larry Jordan, and co-host Michael Horton, as they talk with: Cory Trépanier, Producer/Director, Campside Productions For years, artist and filmmaker Cory Trépanier has explored some of the most wild places in Canada. Few have walked in these landscapes. Even fewer have captured them on canvas. Now he’s going further into remote a...2010-10-2959 min