Shows
Before We Get Started - Simon Gould- Founder Sydney Digital MarketingSteve Tolen talks Sales and Soul - Blending hard-nosed sales tactics with mindset and humilityIn this episode of Before We Get Started, I sit down with UK-born sales and recruitment veteran Steve Tolan (of Pinpoint Talent & Stolen & Co).
Over a lively conversation, we explore:
• Mindset Mastery: How early lessons selling fish with his dad taught Steve resilience, humility and the importance of human connection—skills no university can replicate.
• Cultural Differences in Sales: Contrasting the cut-throat, transactional UK market with Australia’s relationship-driven approach and why tenure and authenticity matter in a small ecosystem.
• Personal Branding & LinkedIn: Steve’s “20 videos in January” experiment that drove 100K views, and the six pillars of modern sales success: persona...2025-04-2847 min
Terror at Collinwood: A Dark Shadows PodcastEp 108: Hanging with Dana Gould and Kandice MartellaroIn this episode, Penny is joined by Emmy Award-winning comedian, actor, writer, and voice artist Dana Gould (Stan Against Evil, Hanging with Doctor Z, The Simpsons) and television writer, comedian, and associate programming manager Kandice Martellaro (Stan Against Evil, Hanging with Doctor Z, Don’t Bring It In)! Join us for a fun chat that, of course, features extensive discussion about Dark Shadows, but also includes topics such as: Kolchak, Stan Against Eviland what the next season would’ve been like, Simon’s Sanctorum, Feep, Twin Peaks, Club Babyhead, Creature Double Feature, King Kong vs. Godzilla, Doctor Who, Bram Stoker’s Dracula, ...2025-04-131h 11
Before We Get Started - Simon Gould- Founder Sydney Digital MarketingTom Gregory Of Lifesight.io - Why Brand Building Is Essential For Long Term GrowthIn this episode of the “Before We Get Started” podcast, host Simon Gould sits down with Tom Gregory, seasoned martech pro and current commercial leader at Lifesight.io
Tom brings over 15 years of experience across performance marketing, creative agencies, and advanced attribution tech.
Fresh from attending key marketing conferences in the US and UK, Tom unpacks the evolving challenges of digital measurement, the limitations of platform-based reporting, and why brand building isn’t just a “nice to have” — it’s essential for long-term growth.
We explore the rise of unified marketing measurement, the role of first-party data, and how AI is reshaping e...2025-04-0145 min
Before We Get Started - Simon Gould- Founder Sydney Digital MarketingSaarika Chotai Founder - The Untapped Space - How The ABM approach drives pipeline growth across enterprise, SaaS, and service-based industries.Stuck in B2B sales? Time to innovate and see how ABM can transform your pipeline. In this episode, we speak with Saarika Chotai, Founder of The Untapped Space—a strategic GTM and Account-Based Marketing (ABM) consultancy helping B2B companies win high-value deals. Saarika shares how her agency designs experience-led sales campaigns that break through the noise and land meetings with hard-to-reach decision-makers. Forget mass outreach. The Untapped Space is known for crafting bold, human-first campaigns backed by precision targeting and a clear go-to-market plan. Saarika unpacks how her ABM approach drives pipeline growth across enterprise, SaaS, and service-based in...2025-03-261h 10
Before We Get Started - Simon Gould- Founder Sydney Digital MarketingDarren Clark - Serial Founder - From Webling To HandlIn this episode of "Before We Get Started," host Simon Gould sits down with Darren Clarke, serial entrepreneur and founder of DazLab. With over 25 years of experience in digital innovation, Darren shares his journey founding five businesses since 1998, including Webling (which was acquired by JWT/WPP) and his current ventures DazLab and Handle. The conversation explores the challenges of entrepreneurship, pivoting when necessary, understanding your strengths, building effective partnerships, and navigating the digital landscape. Darren also discusses his approach to product development, the importance of market validation before building, and raising the next generation of entrepreneurs as his 12-year-old son...2025-03-211h 01
SEO On-AirNavigating Digital Landscapes with Simon Gould In this riveting episode of SEO On-Air, Aaron Basil sits down with Simon Gould, the esteemed CEO of Sydney Digital Marketing Agency. Together, they embark on a deep dive into the constantly evolving world of digital marketing, unpacking the significance of content marketing, the intricacies of SEM, and the transformative impact of AI.📌 Key Discussion Points:📌Gould's nuanced approach to an SEO strategy that seamlessly blends automation, user experience, and top-notch web design.📌The paramount importance of content marketing and the crucial role backlinks play in turbocharging an SEO campaign.📌Clarifying the distinction between SEO a...2025-01-2538 min
Heads TalksEpisode 10 - Latymer Upper - A conversation with Sue WijeratnaIn this episode, Simon talks to Su Wijeratna, Head of Latymer Upper, about her impressive educational journey, the value of Co-Ed settings, Latymer's brave new assessment offer, and key challenges facing the sector at this time.Credits:
Produced, edited and mixed by Yusuf Johnson2024-11-1940 min
Reel RidersEpisode 19: Tom Gould (I Like Motorbikes) UpdateTom Gould, from the YouTube channel “I Like Motorbikes” was my guest on episode 8 of the Reel Riders podcast. When I spoke to him for that episode in March this year he and girlfriend Lauren were travelling down the west coast of Africa, heading to South Africa. In October I had the opportunity to speak with Tom again, and ask how the trip has gone and what the future holds for them. I had originally planned to insert this second conversation into another episode but then decided it was better to release it as a stan...2024-11-1323 min
Heads TalksEpisode 9 - Emanuel School - A conversation with Rob MilneSimon talks to Rob Milne about Emanuel, his educational philosophy and key challenges facing the sector at this time. Simon also talks to Rob about his move to Dulwich College in the next academic year and the smooth transition to his successor at Emanuel.Credits:
Produced, edited and mixed by Yusuf Johnson2024-11-1132 min
Heads TalksEpisode 8 - Lady Eleanor Holles - A conversation with Rowena ColeSimon talks to Rowena Cole about Lady Eleanor Holles, her educational philosophy, single sex schools, and key challenges facing the sector at this time.Credits:
Produced, edited and mixed by Yusuf Johnson2024-11-0841 min
Heads TalksEpisode 7 - Wimbledon High - A conversation with Fionnuala KennedySimon talks to Fionnuala Kennedy about Wimbledon High, a girls first education and key challenges facing the sector at this time.Credits:
Produced, edited and mixed by Yusuf Johnson2024-11-0449 min
Before We Get Started - Simon Gould- Founder Sydney Digital MarketingSteve Zammit - Growing Interparcel To An 8 Figure e-Commerce PowerhouseThis week I sit down with Steve Zammit, Managing Director of Interparcel, for an insightful conversation about building a successful e-commerce logistics company from the ground up.
From starting in a UPS call center to leading an eight-figure business serving thousands of online retailers across 250 countries, Steve shares his entrepreneurial journey with remarkable candor.
Learn how Interparcel revolutionized shipping solutions for small and medium-sized businesses, making enterprise-level logistics accessible to everyone.
Steve opens up about the challenges of scaling a business, the importance of maintaining company culture, and how he's built a team that's stayed together for over a decade.
...2024-10-231h 04
Heads TalksEpisode 6 - Putney High - A conversation with Jo SharrockSimon talks to Jo Sharrock about Putney High, their educational philosophy and key challenges facing the sector at this time.Credits:
Produced, edited and mixed by Yusuf Johnson2024-10-1740 min
Heads TalksEpisode 5 - Reed's School - A conversation with Mark HoskinsSimon talks to Mark Hoskins about Reed's, his educational philosophy and other key challenges facing the sector at this time. Credits:
Produced, edited and mixed by Yusuf Johnson2024-10-1447 min
Heads TalksEpisode 4 - Kew House - A conversation with Will WilliamsSimon talks to Will Williams about Kew House, their educational philosophy and other key challenges facing the sector at this time.Credits:
Produced, edited and mixed by Yusuf Johnson2024-10-1145 min
Before We Get Started - Simon Gould- Founder Sydney Digital MarketingRob Marston Founder Of Live Commerce Australia - Talking Live Commerce and The Paradox Of Our Connected Yet Disconnected WorldIn this episode of Before We Get Started, host Simon Gould welcomes Rob Marston from Live Commerce Australia for a dynamic discussion that traverses personal and professional realms. Rob shares his journey from humble beginnings as a butcher’s son to a successful career in technology and marketing, highlighting key milestones, including his early work with Monster and Google.
The conversation delves into the pressing issue of men’s mental health, emphasizing the importance of vulnerability and connection in a society where men often feel pressured to maintain a façade of strength. Rob discusses his involvement in various men’s group...2024-10-1159 min
Before We Get Started - Simon Gould- Founder Sydney Digital MarketingConscious Leadership With Susanne Rauer Master Coach At GAIA Coaching - Before We Get Started Ep2Susanne Rauer is one of the rare people inspired to go above and beyond. She is a conscious and multiple award-winning natural leader in her field. At GAIA coaching she offers consulting, training, executive coaching and leadership for seasoned executives, high achievers and business owners.
In this conversation Susanne shares her knowledge, wisdom and expertise on her conscious leadership process, setting boundaries and introducing the ‘Delicious Juice of Recognition’ concept. Susanne’s passion for human nature and encouragement of personal and professional growth shine through in this conversation.
Key areas discussed:
What makes a human tick?
Introduction to the ‘Delicious Juice of...2024-10-101h 12
Heads TalksEpisode 3 - Kingston Grammar - A conversation with Stephen LehecSimon talks to Stephen Lehec about Kingston Grammar, their educational philosophy and other key challenges facing the sector at this time.Credits:
Produced, edited and mixed by Yusuf Johnson2024-10-0754 min
Heads TalksEpisode 2 - Ibstock Place - A conversation with Chris WolseySimon talks to Chris Wolsey about Ibstock Place, their educational philosophy and other key challenges facing the sector at this time.Credits:
Produced, edited and mixed by Yusuf Johnson2024-10-0436 min
Heads TalksEpisode 1 - St John's, Leatherhead - A conversation with Alex TateSimon talks to Alex Tate about St John's, their educational philosophy and other key challenges facing the sector at this time.Credits:
Produced, edited and mixed by Yusuf Johnson2024-09-3035 min
Before We Get Started - Simon Gould- Founder Sydney Digital MarketingAuthenticity in Business: A Conversation with Calvin Chilchik of CUB SydneyIn this inaugural episode of "Before We Get Started," host Simon Gould interviews Calvin Chilchik, a 32 -year-old business leader and Head of CUB SYDNEY, a private members' club for entrepreneurs.
Calvin shares his journey from a directionless youth to a successful business leader, emphasizing the importance of serendipity, adaptability, and networking in his career.
Key points discussed include:
⊛ Calvin's unconventional path to business leadership
⊛The value of face-to-face networking in a digital age
⊛ Insights into sales strategies and relationship building
⊛ The importance of authenticity and honesty in business
⊛ Observations on generational differences in work approaches
⊛ The impact of COVID on business pra...2024-09-2857 min
Jonny Gould's Football FixAll For The Love Of The Game: Peter Withe's story, Episode 4This is Part 4 of All For The Love Of The Game, the story of Peter Withe’s memorable football career. Over these four episodes, it’s been a real privilege to sit down with one of Aston Villa’s most significant history makers.Scroll back and listen to the three previous episodes as we work our way through his football story played out over four continents.Part of the England World Cup squad in 1982, followed straight after becoming a league and European champion with Aston Villa - but a coaching career both in England...2024-07-0519 min
Jonny Gould's Football FixAll For The Love Of The Game: Peter Withe's story. Episode 1Hi, this is Jonny Gould. I’m a lifelong Aston Villa fan, born in the city centre of Birmingham. My first game in 1977, was less than auspicious, a 4-1 midweek thrashing under the famous AV floodlights by a Dennis Tueart inspired Manchester City.But it got a whole lot better over the coming seasons and a key reason for that was Ron Saunders and his inspired signing of Peter Withe for a hefty half a million pounds from Newcastle in the summer of 1980. His arrival lifted us from three consecutive flatlining seasons of 8th...2024-06-1426 min
My Daily Business PodcastLeading by example with Simon Gould of Sydney Digital MarketingIn this episode, Fiona chats with Simon, founder of Sydney Digital Marketing, about his journey from coin-operated internet kiosks to establishing a leading digital marketing agency. Simon also shares valuable insights on maintaining lead quality. Tune in!You'll Learn How To:Simon's early careerThe creation of the world's first coin-operated internetExpansion of the internet kioskEvolution of digital marketingThe role of AI and emerging technologies in digital marketing.The competitive landscape of digital marketing agencies.Key metrics for measuring digital marketing successImportance of continual learning and adapting to changing technologies.Importance of staff stability and low turnover...2024-05-2956 min
Beards, Ears and Skulls: A Warhammer The Old World PodcastEpisode 15: Interview with the OG Warboss Andy Gould!Hey Elector Casuals! in this episode of Beards, Ears, and Skulls we chat with someone who's been letting their Orc flag fly since 2nd edition, Andy Gould! Andy gives us his insight into his experiences with competitive play since the 80s, as well as his impressions of old World so far.Join our Discord! https://discord.gg/pfZ7dzrMBetter Help: betterhelp.com/professionalcasualSleeves and Tokens: https://bit.ly/3W4lCf5Front Line Gaming Store: https://bit.ly/3ZZZQvQTwitch: Twitch.tv/professionalcasualnetworkYoutube: http://bit...2024-04-221h 08
Reel RidersEpisode 8: Tom GouldTom Gould reached out to me in late February, expressing an interest in being a guest on the podcast. At that time, he and girlfriend Lauren were in Guinea, on the west coast of Africa, heading south. When Tom contacted me I wasn’t familiar with him and his YouTube channel, I Like Motorbikes, but I thought it might be interesting to talk with someone who is publishing to YouTube while undertaking an epic journey. As you’ll hear, it isn’t Tom’s first adventure, but nothing he’s done before matches the scale of this undertaking. In this...2024-03-2857 min
The Marketing MashupRadio Advertising with Richard from My88The media landscspe is so fragmaneted now. TV, radio, Direct, Out of Home, Print and of course social media. It's hard to know which is right and where they all fit into the mix. In this episode of the Mashup we're chatting to radio guru and owner of 80's station My88, Richard Mills. It's fun, its long and we get a ton of fun chat along with all the good info on radio. Check it out.
You can find Richard and My88 here...
https://www.my88.com.au/
https://www.facebook.com/my88f...2024-02-2158 min
The Marketing MashupMedia Relations and PR with Ellen HillHaving a good relationship with the media, and with the public, can be the difference between surviving a crisis and having it devastate your business. Or getting coverage of that new and exciting develpment you want people to know about. In this episode we're chatting with Ellen Hill, experiences Media Relations professional to get some hot tips on where to start.
You can follow Ellen and Deep Hill at...
On LinkedIn https://www.linkedin.com/in/ellen-hill-6990b822/
Facebook https://www.facebook.com/DeepHillMedia
Website https://www.deephill.com.au/2024-02-0745 min
The Marketing MashupThe what, why and how of SEOWe all know that SEO is important, but do we really understand why? Or how to do it? Or even what SEO really is? On this episode of the Mashup we're hearing from SEO superstar, Rachel Amies from Crazy Digital Creative. 2024-01-3142 min
The Marketing MashupBuilding a purpose driven business with Annie JamesWhat exactly is a purpose driven business? It's a business driven by your core values, your passion and focussed on achieveing something of substance. But where do you start?
I spoke with Annie James of Sprout Recruitment about how she started Sprout, a true purpose driven business, and the challnges along the way. There are so many similarities between our businesses, and so much to learn from this for all of us.
If you're just starting out, growing or reposititioning, you'll want to check out this episide!
You can follow Sprout at...
...2024-01-2446 min
The Marketing MashupBecoming an Author with Jessica MuddittBecoming a published author can add an enormous amount of credibility to your personal brand, open doors and genuinely set you apart from others in your industry. But without the right guidance and support, it can be totally overwhelming. We're chatting with Jessica Mudditt, journalist, author and book coach about why publishing a book is a fabulous idea, and how to get started.
For more on Jess and to follow her, check out her socials below...
Facebook https://www.facebook.com/JessicaMuddittAuthor
TikTok https://www.tiktok.com/@jessicamudditt3?is_from_webapp=1&sender_device=pc2024-01-1741 min
The Marketing MashupAll you need to know about SMS MarketingGive yourself an unfair advantage with SMS Marketing. It's personal, immediate and gets over a 90% open rate. This is one tool you absolutely must add to your marketing strategy this year if you want to get ahead of your competition. 2024-01-0329 min
The Marketing MashupTop 10 marketing predictions for 2024In the dynamic and ever changing world of marketing, it's impossible to know what's just around the corner, let alone what will be happening in a year's time.
But I've net logic or reason get in the way of having some fun, so lets dive into my top 10 predicitons for 2024!2023-12-2824 min
The Marketing MashupThe Simple Marketing Plan BlueprintThe key to successful marketing is to keep it simple. Yep, complex funnels just have more things that can break. And complex marketing plans are far less likely to be implemented because, well, they're too complex.
In this episode, we're looking at how you can keep your marketing plan simple, but still effective. 2023-12-1522 min
The Marketing MashupGetting to know your ideal customerKnowing your ideal customer is key to successful marketing. Knowing them better than they know themselves is where the magic is. Here's how to do it. 2023-08-2421 min
The Marketing MashupSimplifying your marketingFor many small businesses, marketing can be totally overwhelming. In this episode, Mel from Focus and Flourish gives us some tips to keep things simple.
You can find the fabulous due from Focus and Flourish at...
Facebook https://www.facebook.com/focusandflourishmarketing
Instagram https://www.instagram.com/focusandflourishmarketing/
Website https://www.focusandflourishmarketing.com/
2023-08-1547 min
The Marketing MashupHow to talk about your product or service so people take notice.When we create marketing and advertising material, it's easy to talk about the features of our product or service. The reality is that no-one cares. What they care about is how it benefits them. In this episode we're talking features v benefits. 2023-08-0322 min
The Marketing MashupBuilding a Brewery Building a business, and a brand, is hard work. it's even harder when you're delving into an unfamiliar industry.
In this episode of the Marketing Mashup we're chatting with Helen Black from Coastal Brewing Co about the journey from Insurance communications, to successful local brewer!
Make sure you check out their socials.
https://www.facebook.com/coastalbrewing
https://www.instagram.com/coastalbrewingco/
2023-07-2448 min
The Marketing MashupHow to tell if your marketing worked last year. It's easy to set and forget your marketing, and then just hope it's working. While you really should consistently review the effectiveness of your marketing, it's not always possible when there are so many other competing priorities.
In this episode of the Marketing Mashup, we're discussing how you can tell, quickly and simply, if your marketing has been effective, even if you only do it once a year. 2023-07-0422 min
The Marketing MashupCould this double your advertising ROI?Seriously, the number of people who don't nurture their leads blows my mind. They're literally throwing money away.
In this episode we discuss lead nurturing, what it is, and how to do it well. 2023-06-2825 min
Behind the Lens with Alan HowleEP#13 - Simon Gould | Marketing, Lessons and diving into new adventuresIn this episode of the Behind the Lens podcast, Alan Howle interviews Simon Gould, the owner and director of Orbit Marketing. Simon shares his journey as a business owner, discussing his experiences, challenges, and successes. They delve into topics such as childhood influences, leaving Penrith, marketing strategies, advertising, and building a business. Simon highlights the importance of developing customized marketing plans to increase leads and sales for service-based businesses. The episode is powered by Triple Effect Media, a company that creates video content for various social media platforms. The conversation touches on community involvement, values in business, and the...2023-06-1947 min
The Marketing MashupMarketing a local Conveyancing business with Jessica Gray from Smart Coast ConveyancingMarketing theory is all well and good, but there is nothing like hearing it from a business owner who is in the trenches every day! In this episode of the Mashup, we're chatting with Jess from Smart Coast Conveyancing about how she's grown ger business and what importance she places on Marketing.
Find Jess at https://www.facebook.com/smartcoastconveyancing and https://www.smartcoast.com.au/2023-06-1337 min
The Marketing MashupHow to start getting people to trust you and your brandThis is part 4 in our series of building a custom plan: Getting more people to know, like and trust you. In this episode we're looking at how you can build awareness and trust and position yourself as an authority in your field.
Before you start, make sure you have a detailed client persona. This worksheet will help. 2023-05-3123 min
The Marketing MashupBuilding a custom plan part 3How you position your offer, or how you talk about it in a way that communicates it's true value, is critical to getting people to buy in. Whether it's your free offer or a paid offer, you still have to 'sell' it to people by convincing them it's going to help them and do it quickly and easily. In this episode we talk about how to make your message as compelling as possible. 2023-05-2420 min
The Marketing MashupBuilding a Custom Plan Part 2Every marketing agency, marketing guru, and marketing coach talks about sales funnels. But what actually is. a sales funnel, and how do you choose the right one for your business? Dive into this episode of the Mashup, because we're about to tell you!2023-03-2329 min
The Gould StandardCharles Palliser and the Power of FiveBest-selling novelist Charles Palliser is best known for his debut novel, The Quincunx, a vast mystery set in Regency England that deftly combines Dickensian elements with contemporary techniques such as the use of unreliable narrators. Published in 1989, after 12 years of research and writing, this 800 page tour de force became an international best-seller. The Anglo-American Palliser was praised for his intricate plotting, vivid characters, and a portrayal of London in the early 19th century so shockingly realistic that Dickens wouldn’t have dared expose social conditions with such brutal honesty. Palliser has published four other successful novels including Betrayals, The Un...2023-03-161h 27
The Marketing MashupBuilding a custom plan part 1Having a marketing plan customized to your business is one of the keys to success. Over the next few weeks we'll walk you through the process of creating your own marketing plan. 2023-03-1520 min
The Marketing MashupLaser targeting your marketIt's tempting to go after the biggest market you can find, thinking it will create the most opportunity. But it's not always the best strategy. What if it was actually the smallest market that gave you the best chance of growth? 2023-03-0818 min
The Marketing MashupStrategy and Planning with Lana RatapuUnderstanding where marketing fits into your overall business plan is critical to ongoing success. And having a comprehensive marketing strategy before you start is a sure way to maximize your chances of success. In this podcast, we're chatting with experienced business coach, and all-round fabulous human, Lana Ratapu about how to incorporate marketing into your wider business plan.
You'll find Lana on LinkedIn if you'd like more of her wisdom. 2023-02-2842 min
The Marketing MashupCopywriting with Jo MckeeCopywriting impacts all elements of our marketing. In this episode, we're chatting with Jo McKee from Your Ads On Demand about what makes great copy, and how it can help move our clients to take action. 2023-02-2137 min
Jury DutyS6 E40: The Trial of Michael Barisone: Major Crimes Detective Jason GouldIn Major Crimes Detective Jason Gould, we begin our coverage of week two of the trial with the testimony of Jason Gould, a detective with the Morris County Prosecutor’s office at the time of the Kanarek shooting who investigated the incident as part of the Prosecutor’s Major Crimes Unit.Crime Story Media has begun to migrate content from the CrimeStory.com website to our Patreon. For more of Crime Story and Jury Duty — including ad-free episodes of the upcoming season; Kary Antholis's Storyteller Interviews with ground-breaking, award-winning storytellers like David Simon and George P...2023-02-1528 min
The Marketing MashupWhat does your free offer really do?It's such a massive part of your strategy, but so many people get it wrong. In this episode, we look at free offers. What are they, and what should they do. 2023-02-1014 min
The Marketing MashupWelcome to the Marketing MashupWelcome to the Marketing Mashup Podcast. This is a short intro and a bit of a look at the benefits of podcasting as a content creation tool. 2023-02-0908 min
The Good Drop with Hawkes and ADEpisode 013 - Andrew Corrigan MWIn this episode, we sat down with Civil Engineer, Master of Wine (MW), and grandfather - Andrew Corrigan MW.
Andrew has had an incredible engineering career, but in a way, it has been somewhat overshadowed by his incredible work in the wine industry, in particular his qualification as a Master of Wine. It is important to acknowledge that MW is a rare qualification - there are currently 416 Masters of Wine world wide and Australia has only 24. Andrew is also the manager and part owner of Hidden Creek Winery in the Granite Belt region which is about 200km o...2022-12-091h 26
Music BuddySimon Paradis & Kara Stanley - Roll 'um EasySimon Paradis is an accomplished roots/rock musician, having played in bands across Canada for over 30 years. One morning in 2008, while working his construction job on the Sunshine Coast in B.C., Simon fell off a scaffold and landed on the pavement below, resulting in massive brain and spinal cord trauma. He and his band The Precious Littles were set to release a new album that weekend at the Vancouver Island Music Festival, one that would hopefully gain them some notoriety and enable Simon to spend less time on the job site, and more time focused on his music. T...2022-11-231h 16