Shows
Harvey Brownstone Interviews...Harvey Brownstone Interviews Andrea Simon, Author, “Bashert: A Granddaughter’s Holocaust Quest”Harvey Brownstone conducts an in-depth Interview with Andrea Simon, Author, “Bashert: A Granddaughter’s Holocaust Quest”About Harvey's guest:Today’s guest, Andrea Simon, is a multi-award winning writer from York City, whose captivating and historically important book entitled “Bashert: A Granddaughter’s Holocaust Quest” moved me so much that I just had to invite her on our show. In this engrossing book, she tells of her search for her roots, which began in Voŭčyn, a town in Belarus, where her beloved grandmother came from, before creating a new life in Ameri...2025-03-2729 min
Eat My GlobeInterview with Award Winning Author, Stephen Fried on the Impact of Fred Harvey on American FoodIn this episode of Eat My Globe, our host, Simon Majumdar, talks to Stephen Fried about his book, “Appetite for America: How Visionary Businessman Fred Harvey Built a Railroad Hospitality Empire That Civilized the Wild West.” In this book, Stephen Fried talks about Fred Harvey, an Englishman who, in 1876, came to the US with literally nothing in his pocket. Harvey ended up building up America’s first brand of dining rooms, created Harvey Hotels, and popularized the Harvey Girls, a well-dressed and well-informed group of servers that ensured guests dined well and be on their trains in 30 minutes. Harvey was on...2025-01-131h 08
PASSIONNÉ(E)S: Utiliser sa passion comme carburantSIMON HARVEY, stratège d'affaires - PASSIONNÉ(E)S #27Sans Simon Harvey, mon podcast PASSIONNÉ(E)S n'existerait probablement pas. En fait, mon entreprise n'existerait probablement plus !Après l'avoir croisé dans un évènement de réseautage, j'ai commencé à travailler avec Simon afin de recentrer mon entreprise. C'est à ce moment que je me suis concentré sur ma vraie passion : le podcasting.Parce que l'important pour Simon, c'est de rendre les gens remarquables.Et Simon lui, quelles sont ses passions qui l'ont amené à se lancer en affaires et à aider des gens comme moi ? Quels évènements l'ont inspiré ?Découvre-l...2024-10-0757 min
The Authentic Marketing Podcast7. Social media success with storytellingWe all sometimes feel overwhelmed by the ever-changing world of social media. You're not alone! Even the savviest marketers can feel like they're drowning in the sea of different platforms and constantly evolving trends.
In this episode, marketing experts Simon Harvey and Daniel Kleber will give you some tried and proven approaches to help you use social media to stay connected with your customers and build your brand. And the secret weapon? Story. We will show you how to use the power of story to build your social audience. We'll guide you through the process of creating a clear and...2024-09-2021 minThe Authentic Marketing Podcast6. Messaging on your web page - what to do when visitors don't convertWhen visitors come to our site, we only have seconds to explain how we can help and why they should keep reading, and if they don't find what they want, then they're gone. Website is like a shop window - it's where potential customers get their first glimpse of your business. But if we're not telling them how you can help them within seconds, they'll click away and never return.
In this episode, Simon Harvey and Daniel Kleber, will show you how to create landing pages that clearly explain how you can help visitors and why they should keep reading...2024-09-2014 minThe Authentic Marketing Podcast5. Why CTA matters and how to create one that convertsImagine you're the Hero of your own story. You have a problem that needs solving, and you're seeking a solution. But like many heroes, you may be hesitant to act until you're compelled to do so. The same is true for your customer!
The Authentic Marketing Podcast provides a plan for an authentic approach to customer engagement that creates clarity within your sales and marketing, generating more leads and closing sales faster.
You need a great call to action distinguishing the heroes who succeed from those who remain stuck. In this episode, Simon Harvey and Daniel Kleber will dive into...2024-09-2018 minThe Authentic Marketing Podcast4. How a clear plan will help you turn prospects into customersWe all know the feeling when you lose a potential customer just when you thought you had them sold. Or when we've noticed that prospects seem hesitant to commit to our offer, and we're unsure why. We have all been there. Many businesses struggle to get their prospects to commit to their offer.
In this episode, Simon Harvey and Daniel Kleber are joined by Alexandra Muz Huber to explore how a clear three-step plan can help you remove friction in your buyer's journey and make it easier for prospects to say yes to your business. We explore why prospects might...2024-09-2021 minThe Authentic Marketing Podcast2. Storytelling - How to uncover and define customer’s problemWe all get tired of pouring our hearts and soul into website content, presentations, or sales pitches, only to hear crickets in response. We know it feels discouraging, but the truth is people only pay attention to your business when they have a problem to solve. That's where storytelling comes in.
In this episode, Simon Harvey and Daniel Kleber, explore the power of storytelling in sales and marketing. If you want to grab and hold your audience's attention, you must continuously address their problem. By clearly defining the issue and offering a solution, you create a connection that keeps them...2024-09-1921 min
The Authentic Marketing Podcast46. My brand story in 15 minutes a day. Part 4 - The PlanHow to step forward and tell your customers that they need to do something. Heroes in any journey are often afraid to act. They never do something until there's some pressure and some need to actually do something. In this episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber talk about the call to action within marketing and sales conversations. It's the thing that tells customers they need to actually move forward because otherwise, you're not going to be able to help them solve the problem.To help you improve your marketing s...2024-08-2215 min
The Authentic Marketing Podcast48. My brand story in 15 minutes a day. Part 6 - Putting it all togetherYou've got all your story talking points captured, and now it's time to use them. There are some very quick wins that you can get out of this brand script that you can use straight away, and there are some more advanced things that you can do with these talking points now that you've got them to really help to transform the whole of your sales and marketing communicationsIn this last episode of our build-your-own-story sprints, we finish up our deep dive into storytelling. Today, we'll see how the elements of your story come together and...2024-08-2220 min
The Authentic Marketing Podcast47. My brand story in 15 minutes a day. Part 5 - The ResolutionSo now, we're coming up towards the end of the story, and what we need to do at this point in time is paint a picture of how their life could look once they've actually worked with us and, you know, also look at what's at stake if they don't do anything. In this episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber are going to dive deep in and uncover the transformation that your heroes undertaken. We'll look and see how experience has changed them as they've journeyed through your story.To...2024-08-2215 min
The Authentic Marketing Podcast46. My brand story in 15 minutes a day. Part 4 - The PlanHow to step forward and tell your customers that they need to do something. Heroes in any journey are often afraid to act. They never do something until there's some pressure and some need to actually do something. In this episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber talk about the call to action within marketing and sales conversations. It's the thing that tells customers they need to actually move forward because otherwise, you're not going to be able to help them solve the problem.To help you improve your marketing s...2024-08-2215 min
The Authentic Marketing Podcast47. My brand story in 15 minutes a day. Part 5 - The ResolutionSo now, we're coming up towards the end of the story, and what we need to do at this point in time is paint a picture of how their life could look once they've actually worked with us and, you know, also look at what's at stake if they don't do anything. In this episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber are going to dive deep in and uncover the transformation that your heroes undertaken. We'll look and see how experience has changed them as they've journeyed through your story.To...2024-08-2215 min
The Authentic Marketing Podcast43. My brand story in 15 minutes a day. Part 1 - The HeroIn this special series of build-your-own-story sprints, we're going to dive into one of the many brand storytelling frameworks and learn how you can create a story for your own business in just half a day.To make the story interesting for your customer, make them the hero.Your hero is going to be your ideal customer. So, just to be very clear at the beginning, many businesses put themselves in the role of the hero here and that’s where they fail. In today's episode, Simon Harvey and Daniel Kleber will show you...2024-08-0814 min
The Authentic Marketing Podcast44. My brand story in 15 minutes a day. Part 2 - The ProblemTo make the story interesting, focus on your hero's problem.Problems are where your story begins. When a customer has a problem, you have something you can solve.In this second episode of our build-your-own story sprints, Simon Harvey and Daniel Kleber continue our deep dive into storytelling and see how you can uncover and define the problem that your customers struggle with in just 15 minutes.To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our...2024-08-0815 min
The Authentic Marketing Podcast45. My brand story in 15 minutes a day. Part 3 - The GuideNow it's time to talk about ourselves. We're not the hero, but the guide. The person who has been there and solved that problem before.In this third episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber continue our deep dive into storytelling and see how you should position yourself as the guide in your story. As a guide you need to show two traits, you need to show that you understand the hero, but also you need to make them feel confident that you will be able to help them solve their problem.2024-08-0811 min
The Authentic Marketing Podcast43. My brand story in 15 minutes a day. Part 1 - The HeroIn this special series of build-your-own-story sprints, we're going to dive into one of the many brand storytelling frameworks and learn how you can create a story for your own business in just half a day.To make the story interesting for your customer, make them the hero.Your hero is going to be your ideal customer. So, just to be very clear at the beginning, many businesses put themselves in the role of the hero here and that’s where they fail. In today's episode, Simon Harvey and Daniel Kleber will show you...2024-08-0814 min
The Authentic Marketing Podcast44. My brand story in 15 minutes a day. Part 2 - The ProblemTo make the story interesting, focus on your hero's problem.Problems are where your story begins. When a customer has a problem, you have something you can solve.In this second episode of our build-your-own story sprints, Simon Harvey and Daniel Kleber continue our deep dive into storytelling and see how you can uncover and define the problem that your customers struggle with in just 15 minutes.To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our...2024-08-0815 min
The Authentic Marketing Podcast45. My brand story in 15 minutes a day. Part 3 - The GuideNow it's time to talk about ourselves. We're not the hero, but the guide. The person who has been there and solved that problem before.In this third episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber continue our deep dive into storytelling and see how you should position yourself as the guide in your story. As a guide you need to show two traits, you need to show that you understand the hero, but also you need to make them feel confident that you will be able to help them solve their problem.2024-08-0811 min
The Authentic Marketing Podcast42. A guide for Startups. How do I explain myself in emails?Email is still the medium of choice for most personal communications and the way that most companies share their marketing messages. Email can inspire, but when not done well, it can also be the quickest way to the junk drawer.In today's episode, Simon Harvey and Daniel Kleber discuss how to tell your story using email. We'll go beyond headlines and open rates and see how to create content that people want to read and will remember.To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each...2024-06-1421 min
The Authentic Marketing Podcast42. A guide for Startups. How do I explain myself in emails?Email is still the medium of choice for most personal communications and the way that most companies share their marketing messages. Email can inspire, but when not done well, it can also be the quickest way to the junk drawer.In today's episode, Simon Harvey and Daniel Kleber discuss how to tell your story using email. We'll go beyond headlines and open rates and see how to create content that people want to read and will remember.To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each...2024-06-1421 min
The Authentic Marketing Podcast41. A guide for Startups. How do I explain what I do in Ads?When you’re just starting your business or launching a new product or service, it can be challenging to get in front of the right audience. Advertising has long been one of the best ways to quickly and efficiently get a message out to a targeted audience.But when you’re paying for every view, how do you ensure each impression counts? How do you make people stop, take notice and act?In this series, we’ve been exploring how to explain what you do clearly and inspiringly. Today, we'll apply that conversation to ads and lo...2024-05-3127 min
The Authentic Marketing Podcast40. A guide for Startups. How do I explain what I do on my website?The first place anyone goes when they want to know more about your business is your website. They want to know how you help them and what you do. With the average attention span of most visitors lasting only a few seconds, many people leave confused or unsure what problem you solve. That’s valuable opportunities lost, and advertising spend wasted.In today’s episode, we will explain my formula that lets visitors quickly understand what you do and inspires them to interact with you.To help you improve your marketing strategy, download the fr...2024-05-1722 min
The Authentic Marketing Podcast39. A guide for Startups. How do I explain what I do on social media?Social is everywhere and it’s become one of the most effective ways to meet people and create a community. As a small business owner, what’s the most important thing to do that will build your audience and connect with them?In our episode this week, we look at how to use your story to communicate with followers on social and how to keep your audience active and engaged.To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in ou...2024-05-0327 min
The Authentic Marketing Podcast38. A guide for Startups. How do I explain what I do to prospects?As a salesperson or small business leader, the one thing that you need to do more than anything else is to explain what you do; at tradeshows, in meetings, or even at the bar.The problem is when your explanation isn’t clear, people get confused about how you help, and they tune out. This is something that can be easily fixed if you know how to communicate and how to explain in a way that makes people want to listen. In today’s episode, I’m going to teach you a formula that you can follow...2024-04-1922 min
The Authentic Marketing Podcast1. Storytelling - the approach that makes your sales and marketing workWe all get frustrated with prospects and customers not understanding the value of our products and services, we all been there. Every business needs to make money to stay in business, but without a clear message, customers will walk away.
The Authentic Marketing Podcast provides a plan for an authentic approach to customer engagement that creates clarity within your sales and marketing, generating more leads and closing sales faster.
In this episode, Simon Harvey and Daniel Kleber are joined by Alister Grigg, CEO of Fastman, to discuss the power of storytelling in marketing. He shares his success story of using...2024-04-1028 min
The Authentic Marketing Podcast37. Building sales pipeline with HubSpot. How to progress your deals?You’ve got no idea who to call next, which deals are at what stage, or most importantly how much work and revenue you should expect in the future. It’s completely overwhelming. But it doesn’t have to be.Today we’re going to move toward the bottom of the sales funnel and focus on deals and how to manage the closing stages of the sales process. The most important thing about deals is that they not only help you to track where you are in each sales conversation, but they also enable you to see what rev...2024-04-0428 min
The Authentic Marketing Podcast36. Building sales pipeline with HubSpot. How to do your lead scoring?What to do when you no longer have the time to research and call each of your leads? How do you know which contacts are most likely to bring you value and which are the ones that still need a little more time and nurture?That’s where lead scoring comes into play. Lead scoring is the process that CRMs and marketing platforms such as HubSpot use to rank leads within your database. With scoring in place, you can quickly see which contacts match your ideal customer profile and which of those have shown a genuine interest in...2024-03-2225 min
The Authentic Marketing Podcast35. Building sales pipeline with HubSpot. How to manage early prospect conversations?Life is never simple in sales. First, you struggle to connect with the right people. Then, when your leads start rolling in the challenge becomes more of a memory game. As your leads mount, it quickly becomes overwhelming.But if you’re managing your contacts using a CRM like HubSpot, it doesn’t have to be.In today’s episode, we look at how to add structure to the sales process and how to create a pipeline for managing your leads.To help you improve your marketing strategy, download the free brand script worksheet, which...2024-03-0725 min
The Authentic Marketing Podcast34. Using HubSpot to create emails that work. Email newsletter - the authentic way to be heardIn a world where we receive so many emails, many feel like newsletters have passed their prime. And maybe they are right.. Or are they?In today’s episode, we’re going to look at the craft of writing a great email newsletter. Something that your subscribers will want to read. We'll show how to turn this often wasted opportunity into something that will excite your contacts and get them clamouring for more.To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling fram...2024-02-2123 min
The Authentic Marketing Podcast33. Using HubSpot to create emails that work. Difference between Workflows, Sequences and Personal sales emailsIn order to make sales, you need to stay top of mind. And doing so means staying in touch with the leads you’re working and the customers you already have. All those repetitive follow-ups take time, and when you’re already busy, it’s tedious. That’s where automation comes into play.In today’s episode, we look at how to use automated emails to move forward sales conversations and nurture customers, meaning you can stay top of mind without the grind.To help you improve your marketing strategy, download the free brand script worksheet...2024-02-0925 min
The Authentic Marketing Podcast32. Using HubSpot to create emails that work. Where to start your Email Campaigns with HubSpotIt's no secret that our inboxes are battlegrounds, where hundreds of emails compete for our attention every day. When you’re relying on email to grow your business, though, the question is, how do you make your email stand out?In today’s episode, we’re going to take a closer look at the storytelling in emails. It is not just about weaving a narrative; it's about creating a connection with your audience. The goal is to turn your emails from promotions and announcements into stories that resonate, engage, and compel your readers to act.To hel...2024-01-2623 min
The Authentic Marketing Podcast31. How to use HubSpot Contact Lists to identify your prospects and tailor your story to their needsIf you work in B2B, startups, or are in the process of launching a business, Personas and Contact Lists are the starting point for crafting and identifying the heroes in your personalised brand stories. So we thought, what better opportunity than this to coach you through this process?In today’s episode, we’re going to take a closer look at the heroes within your stories and discover how to find the right people in the room. We talk about personas within your contact database and see how to use them to identify which hero to invit...2024-01-1231 min
Personable1000s of clients, 100,000s of followers: Building an Online Fitness Brand with Simon Johnson Ep 15Simon Johnson is the Founder of Aesthetic Strength an online personal training platform. Simon started out aged 16 in his parents' garage doing 1-1 personal training sessions and has now built an online fitness empire centred in Dubai with a team of 10 staff. He has utilised social media generating over 250,000 followers online & has been featured on ITV news, BBC, radio, and Dubai radio as well as talking on the total mental performance and fitness entrepreneur conferences. This is an important watch for anyone interested in fitness, social media, entrepreneurship and 'becoming the best you can be'. Personable is a...2024-01-0554 min
The Authentic Marketing Podcast30. Storytelling special - make your sales and marketing workSo many startup founders and small business owners have problems connecting with their audience. For most of us, when we start a business, marketing isn’t our main career. That’s why story is so powerful. It gives a simple method to clearly convey the way in which we solve a problem for our customers.In our 30th special edition episode, Simon Harvey is joined by Alister Grigg, CEO of Fastman, to discuss the power of storytelling in marketing. He shares his success story of using storytelling to revolutionise their approach to communication. Listen...2023-12-2722 min
The Authentic Marketing Podcast30. Storytelling special - make your sales and marketing workSo many startup founders and small business owners have problems connecting with their audience. For most of us, when we start a business, marketing isn’t our main career. That’s why story is so powerful. It gives a simple method to clearly convey the way in which we solve a problem for our customers.In our 30th special edition episode, Simon Harvey is joined by Alister Grigg, CEO of Fastman, to discuss the power of storytelling in marketing. He shares his success story of using storytelling to revolutionise their approach to communication. Listen...2023-12-2722 min
The Authentic Marketing Podcast29. How to use HubSpot to simplify sales and marketing for your small businessHow much time and money do you waste each day just doing sales and marketing "stuff"? When everything takes so much effort to do, and you do not know whether or not it's working, many small business leaders just give up.But there is a simple technical solution to reach your ideal customer that doesn't cost as much as you might think. Today Simon Harvey and Daniel Kleber are going to look at one of the tools that you can use to implement that. HubSpot is one of the modern customer engagement tools that you can use...2023-12-1420 min
The Authentic Marketing Podcast29. How to use HubSpot to simplify sales and marketing for your small businessHow much time and money do you waste each day just doing sales and marketing "stuff"? When everything takes so much effort to do, and you do not know whether or not it's working, many small business leaders just give up.But there is a simple technical solution to reach your ideal customer that doesn't cost as much as you might think. Today Simon Harvey and Daniel Kleber are going to look at one of the tools that you can use to implement that. HubSpot is one of the modern customer engagement tools that you can use...2023-12-1420 min
The Authentic Marketing Podcast28. Grow your business quickly and efficiently with the Authentic Engagement planWe all have challenges from startups and small businesses to leading enterprises, particularly the shift from being a specialist in a specific field to managing various disciplines within the company. This leads us to look for quick and efficient strategies, especially in sales and marketing, where time and resources are limited. In today’s episode, Simon Harvey and outlines the Authentic Engagement plan and six simple steps to implement in your businesses. He will explore the ways in which incorporating storytelling elements can enhance connections with prospects and customers, ultimately fostering business growth.To help you...2023-12-0715 min
The Authentic Marketing Podcast28. Grow your business quickly and efficiently with the Authentic Engagement planWe all have challenges from startups and small businesses to leading enterprises, particularly the shift from being a specialist in a specific field to managing various disciplines within the company. This leads us to look for quick and efficient strategies, especially in sales and marketing, where time and resources are limited. In today’s episode, Simon Harvey and outlines the Authentic Engagement plan and six simple steps to implement in your businesses. He will explore the ways in which incorporating storytelling elements can enhance connections with prospects and customers, ultimately fostering business growth.To help you...2023-12-0715 min
The Authentic Marketing Podcast27. Improve your website conversion rates with the power of personalisationWe all experienced the problem of having an awesome website that's like a work of art, but here's the problem – it's not exactly performing when it comes to converting visitors into die-hard fans. That leaves us frustrated and overwhelmed.In today’s episode, Simon Harvey is talking with a web developer Levin Gubler about using personalisation to help clients improve the conversion rates on their website. They will discuss how to make your website a magnet, pulling in the exact people you're meant to serve and exactly how to achieve that. Let’s dive in.2023-11-0824 min
The Authentic Marketing Podcast27. Improve your website conversion rates with the power of personalisationWe all experienced the problem of having an awesome website that's like a work of art, but here's the problem – it's not exactly performing when it comes to converting visitors into die-hard fans. That leaves us frustrated and overwhelmed.In today’s episode, Simon Harvey is talking with a web developer Levin Gubler about using personalisation to help clients improve the conversion rates on their website. They will discuss how to make your website a magnet, pulling in the exact people you're meant to serve and exactly how to achieve that. Let’s dive in.2023-11-0824 min
The Authentic Marketing Podcast26. Web analytics tools: Tracking and metrics for effective storytelling websiteEver found yourself lost in the wild maze of website stats? Not sure what's hitting the mark and what's missing it? We've all been there. It's like stumbling through a foggy forest without a compass. You're just guessing what's hitting the mark and what's falling flat. But what if I told you there's a secret weapon to cut through the confusion? Your backstage pass to understanding what's working on your website are tracking and metrics. They're not just random digits. They're the breadcrumbs leading you to the heart of your audience. When you crack the code of w...2023-10-2515 min
The Authentic Marketing Podcast26. Web analytics tools: Tracking and metrics for effective storytelling websiteEver found yourself lost in the wild maze of website stats? Not sure what's hitting the mark and what's missing it? We've all been there. It's like stumbling through a foggy forest without a compass. You're just guessing what's hitting the mark and what's falling flat. But what if I told you there's a secret weapon to cut through the confusion? Your backstage pass to understanding what's working on your website are tracking and metrics. They're not just random digits. They're the breadcrumbs leading you to the heart of your audience. When you crack the code of w...2023-10-2515 min
The Authentic Marketing Podcast25. Designing for all: The importance of website accessibilityAre you sure your website is there when it comes to accessibility? Because if it's not built with accessibility in mind, it's like throwing a party where not everyone can join in on the fun. Some folks might have different physical or thinking abilities, and your site should be accessible for them too.By throwing open the doors of accessibility, you're putting out a welcome mat for everyone, including those with disabilities. And guess what? You are awarded with increased SEO, because search engines rank websites that roll out the red carpet for everyone.In...2023-10-1928 min
The Authentic Marketing Podcast25. Designing for all: The importance of website accessibilityAre you sure your website is there when it comes to accessibility? Because if it's not built with accessibility in mind, it's like throwing a party where not everyone can join in on the fun. Some folks might have different physical or thinking abilities, and your site should be accessible for them too.By throwing open the doors of accessibility, you're putting out a welcome mat for everyone, including those with disabilities. And guess what? You are awarded with increased SEO, because search engines rank websites that roll out the red carpet for everyone.In...2023-10-1928 min
The Authentic Marketing Podcast24. Unlocking organic traffic: Storytelling, SEO, and content that ranksWhether you're a small business owner or a content creator, attracting organic traffic is crucial for the success of your online presence. It's not just about having great content; it's about telling a compelling story, that is optimised for search engines, and valuable to readers.In this episode, Simon Harvey and Daniel Kleber, will delve into the world of SEO exploring how content, technology and story work together to captivate your audience, improve your search engine rankings, and ultimately drive more organic traffic to your website.To help you create quality websites that convert, download t...2023-09-2818 min