Shows
The Authentic Marketing Podcast10. Plan your script - Storytelling framework for your product demoYou want to showcase your product in the best light and have your audience care about what you're offering, but the trouble is that creating a great demo is time consuming and needs some core knowledge. That's where storytelling simplifies the process.
The Authentic Marketing Podcast provides a plan for an authentic approach to customer engagement that creates clarity within your sales and marketing, generating more leads and closing sales faster.
In this episode, Simon Harvey and Daniel Kleber are going to show you how to weave a narrative around your product. A story that uses demonstration to show how...2024-09-2024 minThe Authentic Marketing Podcast9. Effective demos: The right demo at the right timeWe all sometimes struggle to create the perfect product demo that resonates with our potential buyers. Many businesses find it challenging to showcase their products in a way that speaks to their customers' needs.
The Authentic Marketing Podcast provides a plan for an authentic approach to customer engagement that creates clarity within your sales and marketing, generating more leads and closing sales faster.
In this episode, Simon Harvey and Daniel Kleber are joined by Noam Horenczyk, Head of Partnerships at Walnut.io, who will guide you through the art of creating the perfect demo to discuss the power of storytelling...2024-09-2023 minThe Authentic Marketing Podcast8. Building a powerful product demo - 4 step frameworkAs a business owner, you know that delivering a successful demo is critical to closing deals and growing your customer base. But how do you create a demo that really connects with your audience?
The Authentic Marketing Podcast provides step-by-step demo plan. By following just four simple steps, you can transform your demo from a dry, technical presentation into a powerful story that engages your potential customers and showcases your product's value.
We've all been there - you're trying to showcase your product, but your audience's eyes start to glaze over. It's frustrating and disheartening, but it doesn't have to...2024-09-2018 min
The Authentic Marketing Podcast7. Social media success with storytellingWe all sometimes feel overwhelmed by the ever-changing world of social media. You're not alone! Even the savviest marketers can feel like they're drowning in the sea of different platforms and constantly evolving trends.
In this episode, marketing experts Simon Harvey and Daniel Kleber will give you some tried and proven approaches to help you use social media to stay connected with your customers and build your brand. And the secret weapon? Story. We will show you how to use the power of story to build your social audience. We'll guide you through the process of creating a clear and...2024-09-2021 minThe Authentic Marketing Podcast6. Messaging on your web page - what to do when visitors don't convertWhen visitors come to our site, we only have seconds to explain how we can help and why they should keep reading, and if they don't find what they want, then they're gone. Website is like a shop window - it's where potential customers get their first glimpse of your business. But if we're not telling them how you can help them within seconds, they'll click away and never return.
In this episode, Simon Harvey and Daniel Kleber, will show you how to create landing pages that clearly explain how you can help visitors and why they should keep reading...2024-09-2014 minThe Authentic Marketing Podcast5. Why CTA matters and how to create one that convertsImagine you're the Hero of your own story. You have a problem that needs solving, and you're seeking a solution. But like many heroes, you may be hesitant to act until you're compelled to do so. The same is true for your customer!
The Authentic Marketing Podcast provides a plan for an authentic approach to customer engagement that creates clarity within your sales and marketing, generating more leads and closing sales faster.
You need a great call to action distinguishing the heroes who succeed from those who remain stuck. In this episode, Simon Harvey and Daniel Kleber will dive into...2024-09-2018 minThe Authentic Marketing Podcast3. Crafting a killer one-liner - the chat-up line for your businessWe've all experienced that awkward moment when we try to explain our business to someone, only to be met with a polite but uninterested response. But what if we told you that you can avoid that situation entirely by mastering the art of the one-liner?
At the heart of this technique lies the power of storytelling. We all know that stories have the ability to captivate, inspire and influence our thoughts and decisions. By using a one-liner that encapsulates the essence of your business story, you can make a lasting impact on your prospects.
Today, Simon Harvey and Daniel Kleber...2024-09-2019 minThe Authentic Marketing Podcast4. How a clear plan will help you turn prospects into customersWe all know the feeling when you lose a potential customer just when you thought you had them sold. Or when we've noticed that prospects seem hesitant to commit to our offer, and we're unsure why. We have all been there. Many businesses struggle to get their prospects to commit to their offer.
In this episode, Simon Harvey and Daniel Kleber are joined by Alexandra Muz Huber to explore how a clear three-step plan can help you remove friction in your buyer's journey and make it easier for prospects to say yes to your business. We explore why prospects might...2024-09-2021 minThe Authentic Marketing Podcast2. Storytelling - How to uncover and define customer’s problemWe all get tired of pouring our hearts and soul into website content, presentations, or sales pitches, only to hear crickets in response. We know it feels discouraging, but the truth is people only pay attention to your business when they have a problem to solve. That's where storytelling comes in.
In this episode, Simon Harvey and Daniel Kleber, explore the power of storytelling in sales and marketing. If you want to grab and hold your audience's attention, you must continuously address their problem. By clearly defining the issue and offering a solution, you create a connection that keeps them...2024-09-1921 min
The Authentic Marketing Podcast47. My brand story in 15 minutes a day. Part 5 - The ResolutionSo now, we're coming up towards the end of the story, and what we need to do at this point in time is paint a picture of how their life could look once they've actually worked with us and, you know, also look at what's at stake if they don't do anything. In this episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber are going to dive deep in and uncover the transformation that your heroes undertaken. We'll look and see how experience has changed them as they've journeyed through your story.To...2024-08-2215 min
The Authentic Marketing Podcast48. My brand story in 15 minutes a day. Part 6 - Putting it all togetherYou've got all your story talking points captured, and now it's time to use them. There are some very quick wins that you can get out of this brand script that you can use straight away, and there are some more advanced things that you can do with these talking points now that you've got them to really help to transform the whole of your sales and marketing communicationsIn this last episode of our build-your-own-story sprints, we finish up our deep dive into storytelling. Today, we'll see how the elements of your story come together and...2024-08-2220 min
The Authentic Marketing Podcast46. My brand story in 15 minutes a day. Part 4 - The PlanHow to step forward and tell your customers that they need to do something. Heroes in any journey are often afraid to act. They never do something until there's some pressure and some need to actually do something. In this episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber talk about the call to action within marketing and sales conversations. It's the thing that tells customers they need to actually move forward because otherwise, you're not going to be able to help them solve the problem.To help you improve your marketing s...2024-08-2215 min
The Authentic Marketing Podcast46. My brand story in 15 minutes a day. Part 4 - The PlanHow to step forward and tell your customers that they need to do something. Heroes in any journey are often afraid to act. They never do something until there's some pressure and some need to actually do something. In this episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber talk about the call to action within marketing and sales conversations. It's the thing that tells customers they need to actually move forward because otherwise, you're not going to be able to help them solve the problem.To help you improve your marketing s...2024-08-2215 min
The Authentic Marketing Podcast48. My brand story in 15 minutes a day. Part 6 - Putting it all togetherYou've got all your story talking points captured, and now it's time to use them. There are some very quick wins that you can get out of this brand script that you can use straight away, and there are some more advanced things that you can do with these talking points now that you've got them to really help to transform the whole of your sales and marketing communicationsIn this last episode of our build-your-own-story sprints, we finish up our deep dive into storytelling. Today, we'll see how the elements of your story come together and...2024-08-2220 min
The Authentic Marketing Podcast47. My brand story in 15 minutes a day. Part 5 - The ResolutionSo now, we're coming up towards the end of the story, and what we need to do at this point in time is paint a picture of how their life could look once they've actually worked with us and, you know, also look at what's at stake if they don't do anything. In this episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber are going to dive deep in and uncover the transformation that your heroes undertaken. We'll look and see how experience has changed them as they've journeyed through your story.To...2024-08-2215 min
The Authentic Marketing Podcast43. My brand story in 15 minutes a day. Part 1 - The HeroIn this special series of build-your-own-story sprints, we're going to dive into one of the many brand storytelling frameworks and learn how you can create a story for your own business in just half a day.To make the story interesting for your customer, make them the hero.Your hero is going to be your ideal customer. So, just to be very clear at the beginning, many businesses put themselves in the role of the hero here and that’s where they fail. In today's episode, Simon Harvey and Daniel Kleber will show you...2024-08-0814 min
The Authentic Marketing Podcast44. My brand story in 15 minutes a day. Part 2 - The ProblemTo make the story interesting, focus on your hero's problem.Problems are where your story begins. When a customer has a problem, you have something you can solve.In this second episode of our build-your-own story sprints, Simon Harvey and Daniel Kleber continue our deep dive into storytelling and see how you can uncover and define the problem that your customers struggle with in just 15 minutes.To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our...2024-08-0815 min
The Authentic Marketing Podcast45. My brand story in 15 minutes a day. Part 3 - The GuideNow it's time to talk about ourselves. We're not the hero, but the guide. The person who has been there and solved that problem before.In this third episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber continue our deep dive into storytelling and see how you should position yourself as the guide in your story. As a guide you need to show two traits, you need to show that you understand the hero, but also you need to make them feel confident that you will be able to help them solve their problem.2024-08-0811 min
The Authentic Marketing Podcast44. My brand story in 15 minutes a day. Part 2 - The ProblemTo make the story interesting, focus on your hero's problem.Problems are where your story begins. When a customer has a problem, you have something you can solve.In this second episode of our build-your-own story sprints, Simon Harvey and Daniel Kleber continue our deep dive into storytelling and see how you can uncover and define the problem that your customers struggle with in just 15 minutes.To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our...2024-08-0815 min
The Authentic Marketing Podcast45. My brand story in 15 minutes a day. Part 3 - The GuideNow it's time to talk about ourselves. We're not the hero, but the guide. The person who has been there and solved that problem before.In this third episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber continue our deep dive into storytelling and see how you should position yourself as the guide in your story. As a guide you need to show two traits, you need to show that you understand the hero, but also you need to make them feel confident that you will be able to help them solve their problem.2024-08-0811 min
The Authentic Marketing Podcast43. My brand story in 15 minutes a day. Part 1 - The HeroIn this special series of build-your-own-story sprints, we're going to dive into one of the many brand storytelling frameworks and learn how you can create a story for your own business in just half a day.To make the story interesting for your customer, make them the hero.Your hero is going to be your ideal customer. So, just to be very clear at the beginning, many businesses put themselves in the role of the hero here and that’s where they fail. In today's episode, Simon Harvey and Daniel Kleber will show you...2024-08-0814 min
The Authentic Marketing Podcast42. A guide for Startups. How do I explain myself in emails?Email is still the medium of choice for most personal communications and the way that most companies share their marketing messages. Email can inspire, but when not done well, it can also be the quickest way to the junk drawer.In today's episode, Simon Harvey and Daniel Kleber discuss how to tell your story using email. We'll go beyond headlines and open rates and see how to create content that people want to read and will remember.To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each...2024-06-1421 min
The Authentic Marketing Podcast42. A guide for Startups. How do I explain myself in emails?Email is still the medium of choice for most personal communications and the way that most companies share their marketing messages. Email can inspire, but when not done well, it can also be the quickest way to the junk drawer.In today's episode, Simon Harvey and Daniel Kleber discuss how to tell your story using email. We'll go beyond headlines and open rates and see how to create content that people want to read and will remember.To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each...2024-06-1421 min
The Authentic Marketing Podcast41. A guide for Startups. How do I explain what I do in Ads?When you’re just starting your business or launching a new product or service, it can be challenging to get in front of the right audience. Advertising has long been one of the best ways to quickly and efficiently get a message out to a targeted audience.But when you’re paying for every view, how do you ensure each impression counts? How do you make people stop, take notice and act?In this series, we’ve been exploring how to explain what you do clearly and inspiringly. Today, we'll apply that conversation to ads and lo...2024-05-3127 min
The Authentic Marketing Podcast41. A guide for Startups. How do I explain what I do in Ads?When you’re just starting your business or launching a new product or service, it can be challenging to get in front of the right audience. Advertising has long been one of the best ways to quickly and efficiently get a message out to a targeted audience.But when you’re paying for every view, how do you ensure each impression counts? How do you make people stop, take notice and act?In this series, we’ve been exploring how to explain what you do clearly and inspiringly. Today, we'll apply that conversation to ads and lo...2024-05-3127 min
The Authentic Marketing Podcast40. A guide for Startups. How do I explain what I do on my website?The first place anyone goes when they want to know more about your business is your website. They want to know how you help them and what you do. With the average attention span of most visitors lasting only a few seconds, many people leave confused or unsure what problem you solve. That’s valuable opportunities lost, and advertising spend wasted.In today’s episode, we will explain my formula that lets visitors quickly understand what you do and inspires them to interact with you.To help you improve your marketing strategy, download the fr...2024-05-1722 min
The Authentic Marketing Podcast40. A guide for Startups. How do I explain what I do on my website?The first place anyone goes when they want to know more about your business is your website. They want to know how you help them and what you do. With the average attention span of most visitors lasting only a few seconds, many people leave confused or unsure what problem you solve. That’s valuable opportunities lost, and advertising spend wasted.In today’s episode, we will explain my formula that lets visitors quickly understand what you do and inspires them to interact with you.To help you improve your marketing strategy, download the fr...2024-05-1722 min
The Authentic Marketing Podcast39. A guide for Startups. How do I explain what I do on social media?Social is everywhere and it’s become one of the most effective ways to meet people and create a community. As a small business owner, what’s the most important thing to do that will build your audience and connect with them?In our episode this week, we look at how to use your story to communicate with followers on social and how to keep your audience active and engaged.To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in ou...2024-05-0327 min
The Authentic Marketing Podcast39. A guide for Startups. How do I explain what I do on social media?Social is everywhere and it’s become one of the most effective ways to meet people and create a community. As a small business owner, what’s the most important thing to do that will build your audience and connect with them?In our episode this week, we look at how to use your story to communicate with followers on social and how to keep your audience active and engaged.To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in ou...2024-05-0327 min
The Authentic Marketing Podcast38. A guide for Startups. How do I explain what I do to prospects?As a salesperson or small business leader, the one thing that you need to do more than anything else is to explain what you do; at tradeshows, in meetings, or even at the bar.The problem is when your explanation isn’t clear, people get confused about how you help, and they tune out. This is something that can be easily fixed if you know how to communicate and how to explain in a way that makes people want to listen. In today’s episode, I’m going to teach you a formula that you can follow...2024-04-1922 min
The Authentic Marketing Podcast38. A guide for Startups. How do I explain what I do to prospects?As a salesperson or small business leader, the one thing that you need to do more than anything else is to explain what you do; at tradeshows, in meetings, or even at the bar.The problem is when your explanation isn’t clear, people get confused about how you help, and they tune out. This is something that can be easily fixed if you know how to communicate and how to explain in a way that makes people want to listen. In today’s episode, I’m going to teach you a formula that you can follow...2024-04-1922 min