Shows
Sales ReinventedWhat Separates Elite Sellers from the Rest, Ep #493In this episode, I'm joined by renowned sales expert Simon Hazeldine to explore what truly sets elite sales performers apart from the crowd. With over 35 years of experience and a reputation for blending neuroscience, psychology, and practical sales execution, Simon shares research-backed insights on the core habits and mindsets that drive consistent, high-level sales success. We break down the key attributes of elite sellers, from the importance of business intelligence (IQ), emotional intelligence (EQ), and what Simon calls execution intelligence (XQ). Simon also shares the pitfalls of premature pitching and why mastering the basics is more powerful...
2026-02-1120 min
Sales Chat ShowMastering the Art of Cost-Effective Sales Strategies in Tough TimesIn this timely episode of the Sales Chat Show, Simon Hazeldine, Graham Jones, and Anthony Steers tackle the big question many sales professionals are facing right now: How do you sell smart when the economy isn’t on your side?
With economic headwinds, shifting buyer behaviours, and tighter budgets, the trio shares practical, real-world strategies for delivering sales results without blowing the budget. From improving buyer targeting and focusing on profitable activity to enhancing customer retention and leveraging no-cost digital tactics, this episode is packed with insight for navigating uncertain times.
Whether you're a frontline seller or a sales leader un...
2025-11-3040 minSales Chat ShowRevealing the Truth - Why Companies Struggle to Control Sales CheatingIn this provocative episode of the Sales Chat Show, Simon Hazeldine, Graham Jones, and Anthony Steers dive into the murky waters of unethical sales behaviours and the systems that enable them. Sparked by a revealing Harvard Business Review article, the hosts explore how poorly designed sales targets and performance metrics can drive manipulation, fraud, and even criminal activity—often with management's full awareness.
From inflated call stats to forced customer reviews, and from fake deals to internal collusion, this discussion exposes the grey area between "playing the game" and unethical conduct. Most importantly, the team offers practical insights for building sm...
2025-06-2950 minSales Chat ShowHow to harness the power of AI to role play and rehearse your next sales pitchIn this episode, Simon Hazeldine, Graham Jones, and Anthony Steers explore how sales professionals can use AI-powered platforms to practice, refine, and perfect their sales pitches.
They cover the pros and cons, offer practical tips on implementation, and challenge traditional thinking about training. A must-listen for anyone wanting to sharpen their sales game in the age of AI.
2025-06-1138 min
Why Life's A Pitch with Dominic ColensoThe Sales-Savvy Expert: Psychology Secrets You Need To Know About Selling! - Simon Hazeldine | Ep 22My guest for this episode is Simon Hazeldine. Simon works internationally as a keynote and conference speaker, sales transformation consultant and as a sales and negotiation trainer.
He has spoken in over thirty countries and his client list includes some of the world’s largest and most successful companies.
Simon has a master’s degree in psychology and is the bestselling author of ten books that have been endorsed by a host of business leaders including multi-billionaire business legend Michael Dell. He’s also the co- founder of one of the...
2024-05-0857 min
Full Funnel Freedom130. Two Trigger Words Your Sellers Say and What to Do, with Simon HazeldineThe following episode is also available on YouTube: https://youtu.be/vlqOn3Zfhqk Do your sellers think it, or do they KNOW IT? That's what you, as the leader, should be asking your team. Today's guest is Simon Hazeldine. Simon works internationally as a keynote and conference speaker, sales transformation consultant, and as a sales and negotiation trainer. He's spoken in 30 countries and his client list includes some of the world's largest and most successful companies. He's also a neuroscience expert, with a strong understanding of how the human brain reacts to the s...
2024-02-1233 minFull Funnel Freedom130. Two Trigger Words Your Sellers Say and What to Do, with Simon HazeldineThe following episode is also available on YouTube: https://youtu.be/vlqOn3Zfhqk Do your sellers think it, or do they KNOW IT? That's what you, as the leader, should be asking your team. Today's guest is Simon Hazeldine. Simon works internationally as a keynote and conference speaker, sales transformation consultant, and as a sales and negotiation trainer. He's spoken in 30 countries and his client list includes some of the world's largest and most successful companies. He's also a neuroscience expert, with a strong understanding of how the human brain reacts to the s...
2024-02-1233 min
Full Funnel Freedom129. Telephone Selling Isn't Dead, with Anthony Stears, "The Telephone Assassin"Is telephone selling dead? This week's guest, Anthony Stears doesn't think so. Anthony is on a mission to get businesses talking again and stop people from hiding behind their emails and social media. He's a conversational strategist, helping clients to get in front of more of their ideal customers and getting more business from their existing clients by using good manners and emotional intelligence. In this episode, you'll learn: How LinkedIn and other technologies can help you get better results on the call. How your prospecting calls are like pizza menus How to lead w...
2024-02-0538 minFull Funnel Freedom129. Telephone Selling Isn't Dead, with Anthony Stears, "The Telephone Assassin"Is telephone selling dead? This week's guest, Anthony Stears doesn't think so. Anthony is on a mission to get businesses talking again and stop people from hiding behind their emails and social media. He's a conversational strategist, helping clients to get in front of more of their ideal customers and getting more business from their existing clients by using good manners and emotional intelligence. In this episode, you'll learn: How LinkedIn and other technologies can help you get better results on the call. How your prospecting calls are like pizza menus How to lead w...
2024-02-0538 min
The InsidersJedd Williams (Head of Global Sales Acceleration at Poly) talks about how to integrate successful alliance partnerships into your sales strategyOn episode 24 of The Insiders podcast, hosts Richard Lane and Simon Hazeldine talk to Jedd Williams (Head of Global Sales Acceleration at Poly) about his experience using B2B alliance partnerships and co-selling framework, and how customer needs have changed since working from home has become more prevalent. Jedd also discusses: How sales acceleration can drive revenue across broader organisations, the importance of collaboration across and within businesses, and how to scale your renewal rates by focusing on your product/service."We make sure that we're maximising the the size of the opportunity and...
2023-04-2128 minThe InsidersJamie Mackenzie (Chief Marketing Officer at Sodexo Engage) talks about how marketing fundamentals play a key role in creating successful global product launches.On episode 23 of The Insiders podcast, hosts Richard Lane and Simon Hazeldine chat with Jamie Mackenzie (Chief Marketing Officer at Sodexo Engage) about how marketing fundamentals play a key role in creating successful global product launches, and the influence they have on the buyer journey. Jamie also discusses: Key considerations when implementing a global product launch, B2B vs B2C buyer mindset, and how tracking the right metrics and intergration of commercial functions can benefit business.
2023-04-1137 minThe InsidersJason Harvey, VP of Solution Sales EMEA at Zebra Technologies, unpacks the mindset shift from product selling to solution selling in the B2B technology market.On episode 18 of The Insiders podcast, hosts Richard Lane and Simon Hazeldine are joined by Jason Harvey (VP of Solution Sales EMEA at Zebra Technologies) to talk about the shift from product selling to solution selling, and why creating a culture of innovation is key to driving growth in the industrial technology market. Jason also discusses:The importance of wielding a 'be curious' attitudeUpskilling your salespeople for maximum successWhy losses are just as important as wins and how to come back strongerWhy it's crucial not to overwhelm your buyers, or your sellersListen now.
2023-01-0431 minThe InsidersMiguel Avalos, Head of Ads Marketing, Commerce & Vertical Growth Programs EMEA at Google, explores the connections between growth challenges, go to market strategy and diversity.Miguel Avalos (Head of Ads Marketing, Commerce & Vertical Growth Programs EMEA at Google) joins hosts Richard Lane and Simon Hazeldine on The Insiders podcast to talk about overcoming growth challenges and developing winning go-to-market strategies.Miguel also discusses:The necessity to unleash talent through a culture of diversityThe flexibility of leadership in the digital ageA key issue with Sales and Marketing alignment...and more!
2022-12-0834 minThe InsidersDirk Gauwberg, Global Operational Marketing Director at AXA Partners, talks about storytelling and distributing meaningful content that reflects the buyer journey.On the latest episode of The Insiders podcast, hosts Richard Lane and Simon Hazeldine are joined by Dirk Gauwberg (Global Operational Marketing Director at AXA Partners) to discuss the power of storytelling and distributing meaningful content that reflects your customers' buying journey. He also discusses:Adapting sales pitches to reflect modern, buyer-first sellingMaximising your consultancy approach by offering customers 'tailor-made solutions'The power of collaborating with external providersHow to drive revenue growth quickly
2022-11-2133 minThe InsidersCatherine Dutton, Vice President of EMEA Marketing at Pegasystems, shares her insights on how to make marketing your business' most valuable asset.On episode 15 of The Insiders podcast, hosts Richard Lane and Simon Hazeldine welcome marketing expert Catherine Dutton (Vice President of EMEA Marketing) from Pegasystems. Catherine shares how qualifying and nurturing leads appropriately can win more customers and drive growth. She also discusses:Why it's important to be a data-driven storytellerThe skills marketers need to add business valueHow measuring the impact of marketing can drive alignment and growth"Marketers need to be flexible, adaptable, and think more strategically, alongside being able to use insight and analysis to inform your conversations both internally and externally."
2022-11-0431 minThe InsidersMercer UK's Chief Growth Officer, Nick McClelland, and Chief Marketing Officer, Aine Bryn, highlight why sales and marketing should always be curious about one another.On episode 14 of The Insiders podcast, hosts Richard Lane and Simon Hazeldine celebrate a milestone, welcoming sales and marketing duo Nick McClelland (Chief Growth Officer) and Aine Bryn (Chief Marketing Officer) from Mercer UK. The pair talk about the never-ending relay race that exists between Marketing and Sales, and why one can't work without the other. They also discuss:How curiosity is the key to a great sales and marketing partnershipWhy asking the right questions will inevitably lead to innovation and growthThe importance of coaching employees to be inquisitive about fields outside of their area of expertise
2022-10-2040 minThe InsidersEmma Roffey, VP of Marketing EMEAR at Cisco, talks about the nuances between sales and marketing, and the one thing that should always unite them - the customer.Hosts Richard Lane and Simon Hazeldine are joined by Emma Roffey (VP Marketing EMEAR at Cisco) to discuss the importance of always maintaining a "customer-first philosophy." Emma also discusses:The defining characteristic that separates sales and marketingWhy speed matters when meeting customer needs How alignment and culture start at the top Why peer-to-peer feedback is crucial to success
2022-10-1036 minThe InsidersDarren Cassidy, Managing Director UK&I at Xerox, discusses the importance of practicing 'adaptive leadership' to navigate change in the ever-evolving world of sales.On the latest episode of The Insiders podcast, hosts Richard Lane and Simon Hazeldine are joined by Darren Cassidy (Managing Director UK&I at Xerox) to talk about how adaptive leadership can help businesses navigate change. Darren also discusses:How sales leaders must be clear about where they want teams dedicating their time and energyThe benefits of applying the 'Red to Blue Mindset' modelWhy sales and marketing collaboration d12rives meaningful change
2022-09-2734 minThe InsidersDarren Atkins, Marketing Director at Sabre, talks about the role played by marketing in the integration with sales and how to achieve the "holy grail" of marketing to revenue correlation.On the latest episode of The Insiders podcast, hosts Richard Lane and Simon Hazeldine are joined by Darren Atkins (Marketing Director at Sabre) to talk about the integration of Marketing and Sales and highlights how this can only be fully achieved by reimagining the role of Marketing. Darren also discusses:The diffused shift in focus from lead generation to brand activationHow marketing’s role doesn’t stop at generating interest and awarenessWhy setting clear objectives is critical to running successful demand generation campaigns
2022-09-1434 minThe InsidersFranklin Williams, Director of Global Commercial Excellence at Thermo Fisher Scientific, gets candid about leveraging LinkedIn to succeed in the world of social selling.On the latest episode of The Insiders podcast, hosts Richard Lane and Simon Hazeldine spoke with Franklin Williams (Director of Global Commercial Excellence at Thermo Fisher Scientific) to discuss how businesses can drive up revenue and EBITDA with social selling. Franklin also discussed:How to add value and drive trust through your LinkedIn profileThe importance of sharing authentic content with your networkSimplifying technology to maximise sales efficiency
2022-09-0737 minThe InsidersNeil Ritchie, Head of Global Marketing & Sales for Motion Services at ABB, talks about the importance of mediating between a global revenue strategy and its local execution.On the latest episode of The Insiders podcast, hosts Richard Lane and Simon Hazeldine are joined by Neil Ritchie (Head of Global Marketing & Sales for Motion Services at ABB) to discuss the importance of mediating between a global strategy and its local execution. Neil also discussed:His 3 core principles for strategic success: find the right people, empower them to do the right thing, and keep it simpleThe psychology of sales: how 'value' is different to different peopleCustomer satisfaction and how it relates to the changing world of salesThe value diversity brings by attracting the right talent
2022-08-1733 minThe InsidersGraham Hawkins, Founder & CEO of SalesTribe, discusses the importance of using storytelling and sense-making to strengthen your sales process.On our special episode of The Insiders Podcast, hosts Richard Lane and Simon Hazeldine are joined by Graham Hawkins (Founder & CEO of SalesTribe). Graham discusses the importance of using storytelling and sense-making as part of the sales process, and how to sell smarter in a world of smarter buyers. Graham also explores:How the role of salespeople has evolved: they are no longer the information givers, but the sense-makersHow showing you care will make you stand out to buyersThe importance of networking and building a brand: visibility = opportunityAn expert in his field, Graham is a k...
2022-08-1026 min
OffSet Out of the BoxRunning a music NGO in India with Dr. Luis DiasEpisode 1 of Season 2 breaks ground by featuring Dr. Luis Dias, where Nush & Shanelle discuss RUNNING MUSIC NGO’s IN INDIA. Dr. Luis Dias - A physician, musician, photographer and writer. Having relocated from the UK after a decade spent there, He is currently based in Goa, India. An ardent musician. He has played in several orchestras around the world as a violinist, and still continues to play with the Corinthian Chamber Orchestra, London. It is an intregral part of his life, his raison d’etre. He took lessons in conducting and orchestration with the late Alan Hazeldine, founder and condu...
2022-08-1030 minThe InsidersSascha Rahman, Head of Strategic Marketing & Sales Excellence at ifm, discusses how to manage the risk of buyers' remorse by coordinating sales and customer success capabilities.On the latest episode of The Insiders podcast, hosts Richard Lane and Simon Hazeldine are joined by Sascha Rahman (Head of Strategic Marketing & Sales Excellence at ifm) who discusses how to manage the risk of customer regret by effectively coordinating sales and customer success teams. Sascha also talks about...The importance of team composition to deliver the right solutions to the customerLeveraging multichannel approaches to achieve sales excellenceMoving from a responsive to a prescriptive approach avoiding information overload
2022-08-0230 minThe InsidersIvy Petit, Global Marketing Director at Veolia Water Technologies, discusses the importance of developing a marketing narrative that channels the customer's voice through aligned Sales and Marketing.On the latest episode of The Insiders podcast, hosts Richard Lane and Simon Hazeldine are joined by Ivy Petit (Global Marketing Director at Veolia Water Technologies) to discuss the importance of channelling the customer's voice through aligned Sales and Marketing. Ivy also provides insight into... Developing a value proposition canvas and customer-focused marketing narrativeThe different challenges experienced by customers in different countriesUsing workshops, frameworks and toolkits to bring Marketing and Sales together
2022-07-2029 minThe InsidersRicky Sevta, Chief Revenue Officer at simPRO discusses the importance of maintaining a startup mentality in a growing business.On the latest episode of The Insiders podcast, hosts Richard Lane and Simon Hazeldine are joined by Ricky Sevta (Chief Revenue Officer at simPRO) to discuss the importance of maintaining a startup mentality as your business grows.
2022-07-0835 minThe InsidersPeter Schopf, Head of Sales MindSphere for EMEA at Siemens Digital Industries Software, discusses the global differences in the adoption of the digitalisation of Sales and the importance of knowledge management in the replication of business success.On the latest episode of The Insiders podcast, Peter Schopf (Head of Sales MindSphere for EMEA at Siemens Digital Industries Software) joins hosts Simon Hazeldine and Richard Lane to explore the importance of understanding customer journeys in telecommunications and IoT Sales.
2022-06-2433 minThe InsidersRyan Bott, Global Vice President of Revenue at Sodexo discusses the importance of curating a positive perception amongst customers and the future digitisation of salesOn the latest episode of The Insiders podcast, Ryan Bott (Global Vice President of Revenue at Sodexo) joins hosts Simon Hazeldine and Richard Lane to explore the importance of curating a positive perception of the company, salesperson and the product amongst customers. Ryan also discusses:How to use Three Ps to grow your business - Pipeline, Productivity and ProductThe shifts in consumer behaviour and what the future of Sales will look like as we experience the further digitalisation and virtualisation of sellingHow vital it is to ask the customers what they want
2022-06-1035 minThe InsidersJames Webb, Vice President of Marketing Central Europe & EU at Fellowes Brands, discusses evolving salespeople into Sales and Marketing hybrids.On the latest episode of The Insiders podcast, James Webb (VP Central Europe and EU Marketing at Fellowes Brands) joins hosts Simon Hazeldine and Richard Lane to discuss the evolution of salespeople into Sales-Marketing hybrids and his expertise from his joint sales-marketing role:How transactional and consultative selling can be tailored to the needs of the customerHow the ethos at Fellowes has led to sales and marketing teams working in harmony for the benefit of the customerHow focusing outcomes can allow for the setting of realistic goals without preventing the freedom to innovate
2022-05-1629 minThe InsidersEmma Botfield, Managing Director UK & Ireland at RS Components, discusses 'Mar-Sales' and uniting the competing "in-laws" of Sales and Marketing to create a powerful forceIn the first episode of The Insiders Podcast, Emma Botfield, Managing Director UK & Ireland at RS Components, joins hosts Simon Hazeldine and Richard Lane to discuss her insights into the world of 'Mar-Sales' - her term for the marriage between Marketing and Sales - Emma likens the two to a competing pair of in-laws, who if managed correctly, can be a powerful force. Emma also provides insight into... The changes in 'Mar-Sales' brought about by the pandemicLooking for long-term partnerships rather than short contract winsThe importance of perceiving 'Mar-Sales' as a career and her intentions to...
2022-05-0333 min
The Progressive Property PodcastREWIND: How to Master Negotiation & Sales With Simon HazeldineFREE DOWNLOAD How YOU Can Make A FORTUNE From Buy-To-Lethttps://bit.ly/BTLReport-POD Do you want to become a master negotiator? Do you want to secure property deals and grow your business? If the answer is yes, this episode is for you. Your host, Kevin McDonnell interviews world renowned negotiation expert and best-selling author of bare-knuckle negotiation, Simon Hazeldine. Kevin and Simon discuss the key skills you need to have to become a master negotiator, mistakes to avoid and techniques to follow to ensure you end up with the deal you deserve.
2022-04-1251 min
The Global Sales Leader podcast hosted by - Jasoncooper.io, The Sales Relationship CoachHow Neuroscience Can Power Your Sales Success The Global Sales Leader Episode 4 with Simon Hasledine -Simon Hazeldine works internationally as a keynote and conference speaker, sales transformation consultant and as a sales and negotiation trainer. He has spoken in over thirty countries, and his client list includes some of the world’s largest and most successful companies. Simon has a master’s degree in psychology, is the bestselling author of five books that have been endorsed by a host of business leaders including multi-billionaire business legend Michael Dell and is co-founder of the UK’s leading sales podcast “The Sales Chat Show.” His latest book “Neuro-Sell: How Neuroscience Can Power Your Sales Success” has been published on...
2020-12-0855 min
Confessions of a Serial SellerCOSS82 - Simon HazeldineSimon Empowers and enabling his clients to win more sales, more often, with more margin
He is a keynote & conference speaker, author, sales performance consultant and sales & negotiation trainer. He provide speeches, consultancy, training and coaching in person and also remotely.
2020-09-1632 min
The Progressive Property PodcastSimon Hazeldine: How to Master Bare Knuckle NegotiationDo you want to become a master negotiator? Do you want to secure property deals and grow your business? If the answer is yes, this episode is for you. Your host, Kevin McDonnell interviews world renowned negotiation expert and best-selling author of bare-knuckle negotiation, Simon Hazeldine. Kevin and Simon discuss the key skills you need to have to become a master negotiator, mistakes to avoid and techniques to follow to ensure you end up with the deal you deserve. KEY TAKEAWAYS What do you see as the key skills of a master...
2019-06-1151 min
The Only One Business ShowEp3 - The Influential Sales Edition with Simon HazeldineJames chats with Simon Hazeldine - International Speaker, Bestselling Business Author once described as "A Hard Hitting Speaker Who Will Give Your People A Wake Up Call That They Will Never Forget!"
Prior to pursuing a career in sales, Simon worked as a bouncer and provided event security and bodyguard services to celebrities in the television and music industry.
Simon now works internationally as a professional speaker and consultant in the areas of sales, negotiation, business performance and applied neuroscience.
They talk about neuroscience and what we can learn from it and apply to customer service and sales, people's buying...
2019-05-1335 min
Sales Performance Association PodcastNegotiating and Salespeople – Simon HazeldineIn just under 20 minutes, you can hear Simon Hazeldine speak about his topic in December’s SPA meeting, his background and thought leadership behind sales. Paul chats to Simon about his views on the future of selling as well and how sales people need to change.
https://dl.dropbox.com/s/8bok3an6u03ps70/Simon_Hazeldine_Negotiating_December_2018.mp3
2018-11-0200 min
Neuro ResusHazeldine on Alcoholic Liver Disease in the ICUThe decision to admit patients with Alcoholic Liver Disease to ICU is polarising. In this podcast, Dr Simon Hazeldine uncovers the evidence behind outcomes and management of these patients and why these patients should be considered for therapy in the ICU.
2016-08-0441 min
Audiobooks in Self-Improvement, Career DevelopmentBare Knuckle Selling by Simon HazeldinePlease visit https://thebookvoice.com/podcasts/1/audiobook/167188 to listen full audiobooks. Title: Bare Knuckle Selling Author: Simon Hazeldine Narrator: David Rintoul Format: Unabridged Audiobook Length: 1 hour 5 minutes Release date: March 2, 2013 Ratings: Ratings of Book: 2 of Total 2 Ratings of Narrator: 3 of Total 1 Genres: Career Development Publisher's Summary: Knockout Sales Tactics They Won't Teach You At Business School Written by a sales veteran with a track record spanning millions of pounds and dollars in sealed deals, this book blends the best psychological, NLP (Neuro Linguistic Programming) and classical persuasion techniques with a street-wise, gritty success system based on the author's own hard...
2013-03-0203 min