Shows
The Future of TourismSmart tourism: innovation, technology & connectivity in destination marketingOn this episode of the Future of Tourism podcast, Dr. Phil Xiang and Simpleview’s own Jason Swick discuss smart cities, digital disruption, and the emerging concept of “smart tourism” and where DMOs can dive right in.
2024-11-2140 min
The Layover LiveEssential AI Skills for Savvy Destination MarketersArtificial intelligence (AI) is already impacting destination marketers ... and it’s here to stay. Are you ready? Join this tactical episode of the Layover Live podcast for practical tips and tools you can add to your workflow right now. We’ll discuss why AI skills matter for destination marketers, prompt engineering, ways to personalize ChatGPT for improved results, tools we actively use at Simpleview, and more. Don’t miss it!
2024-11-1925 minThe Layover LiveDigital maturity decoded: how destination marketers can navigate an ever-evolving landscape
Destination marketing is rapidly changing as technology and traveler behavior evolve. How can destination marketing organizations keep up with the endless emergence of new platforms, investments, and tactics? Understanding your digital maturity can help. On this episode of the Layover Live, we’ll explore what digital maturity is, how DMOs can leverage it to strategically improve their digital marketing, and how the free Simpleview Digital Maturity Model provides a framework to measure performance and inspire digital transformation. Don’t miss it!
2024-06-2721 minThe Layover LiveA Digital Marketer’s Guide to Simpleview Summit | The Layover Live Episode 210This week on the Layover Live, we’re diving into the good things that will be brewing in Milwaukee, Wisconsin. Jason Swick and Sandee Jordan highlight the endless insights in store for digital marketers at Simpleview Summit — the industry-leading conference for tourism pros. Tune in for a glimpse at the exclusive unveilings, marketing masterclasses, and more that’s in store for attendees.
Haven’t registered for Simpleview Summit yet? Secure your spot here.
2024-03-2817 minThe Future of TourismThe future of AI: expanding applications we're just beginning to graspDavid Peacock interviews Janette Roush, executive vice president of marketing and digital for New York City Tourism + Conventions, and Paul McLeod, director of analytics at Simpleview, about the current landscape of generative artificial intelligence (AI).
Roush has spent decades in industry-leading organizations and modern media agencies. McLeod is a maverick in the data and insights space and runs Simpleview’s internal think tank known as “Insights Group.” Together, they discuss why AI is on everyone’s radar, where the technology is going, and the positive — and negative — applications of it.
2023-10-0538 minThe Future of TourismKnowledge groups & how Europe’s over-tourism efforts paved the way for resilienceWhen we look for inspiration and ideas that will help us optimize the success and sustainability of our own destinations, we often look to Europe. More than a decade ago, their early work on overtourism highlighted the need for a more engaged network of destination stakeholders who prioritized ensuring that tourism was a restorative and not a depleting force.
After the emergence of the COVID-19 pandemic in March 2020, these insights further informed a lot of great work on how to build resilient local stakeholder and citizen networks to help harness the restorative power of tourism. One vehicle...
2023-08-1738 minThe Future of TourismWhat driving sustainable outcomes in the meetings industry can teach usAs destination organizations increasingly take on a leadership role in sustainability and regeneration, it's essential to learn from the successes of our peers in the meetings, incentives, conferences, and exhibitions (MICE) industry. By leveraging their expertise and applying it to our destinations, we can drive progress toward a more sustainable future for our communities and the planet.
Simpleview’s David Peacock talks with Peter Lee, Ph.D., and Matthias Schultze. Lee is the managing director of the Goyang Convention and Visitors Bureau. Schultze is the managing director of the German Convention Bureau.
2023-03-3033 minThe Layover LiveAll Systems GO! Behind the Scenes Look at Simpleview Summit 2023 | The Layover Live Episode 198This week on the Layover Live, Jason Swick is joined by Events Manager Vanesa Zuzuarregui to discuss the can’t-miss happenings at our out-of-this-world Simpleview Summit 2023. Tune in as they discuss pre-conference workshops and activities you’ll want to register for, sessions to attend, and additional info to help you get the most out of this Texas-sized conference. Don’t miss it!
2023-03-1609 minThe Layover LiveA Culture of Collaboration: Coordinating Agency & Technology Efforts | The Layover Live Episode 197This week on the Layover Live, Jason Swick is joined by Simpleview Digital Strategist Paul Jewkes to discuss creating a culture of collaboration. Tune in as they discuss the need for better cooperation between agencies and technology partners and share systems they use to get teams focused on DMO goals and objectives. Don’t miss it!
2023-02-2326 minThe Layover LiveSimpleview’s Data Engine: Turning Data Into Actionable Insights | The Layover Live Episode 196This week on the Layover Live, Jason Swick is joined by Director of Analytics Paul McLeod. Tune in as our experts discuss the power and uses of Simpleview’s upcoming Data Engine. Don’t miss it!
2023-02-0917 minThe Layover LiveLet’s AI Chat! Turning Questions Into Conversations for DMOs | The Layover Live Episode 195This week on the Layover Live, Jason Swick is joined by Satisfi Labs Chief Marketing Officer Danika Wong and Product Marketing Manager Aliona Margulis. Tune in as the group discusses conversational marketing and using AI and chat to turn questions into conversations. Let’s chat about website engagement solutions worth exploring!
Satisfi Labs: https://satisfilabs.com/
Simpleview & Satisfi Labs: https://www.simpleviewinc.com/about-us/partners/satisfi-labs/
Case study: https://www.simpleviewinc.com/blog/stories/post/at-your-service-247-how-visit-austin-uses-ai-chat-to-help-visitors/
2023-01-2621 minThe Future of TourismHow Aspen is designing a “Capacity, Compression, and Comfort” model of visitor volume, featuring Eliza Voss and David HolderOn this Future of Tourism, David Peacock talks with Eliza Voss and David Holder about the model they’re designing to address visitor pressure and enhance the Aspen, Colorado, experience while preserving its small-town character.
Voss is vice president of destination marketing at the Aspen Chamber Resort Association. David Holder is the CEO at Clarity of Place. David Peacock is senior advisor of the Future Tourism Group at Simpleview.
2023-01-1932 minThe Future of TourismRecruitment, retention & workplace culture: what does the future hold?Listen in as David Peacock explores how DMOs and other companies should confront the changing expectations surrounding work. How do you cut through the clutter regarding recruitment and retention? Or create a strong corporate culture in a predominantly remote workforce?
David’s guests are Mike Gamble and Ryan Bolton. Gamble is the CEO of SearchWide Global, an executive search firm primarily for the travel, tourism, and venue management industries. Bolton is the vice president of product at Simpleview.
2023-01-0531 minThe Layover LiveDIGITAL ADS, WHAT'S COMING NEXT? | The Layover Live Episode 191This week on the Layover Live, Jason Swick is joined by Ben Holman, lead digital media analyst at Simpleview. With the new year right around the corner, tune in as they discuss tips and new features that will help you get the most out of your paid media budget. Don’t miss it!
2022-11-0318 minThe Layover LiveSIMPLEVIEW'S 2022 EDITION OF THE STATE OF SEO | The Layover Live Episode 190This week on the Layover Live, Jason is joined by Paul McLeod, director of analytics at Simpleview. Tune in as they discuss the insights and findings from the newly released 2022 edition of the State of SEO report — which includes revised content guidelines, a DMO search traffic overview, and advice for Google Analytics 4. Don’t miss it!
State of SEO Report
2022-10-2024 minThe Future of TourismDestinations & Digital Assets: Creating Legacy Value Featuring Ben Switzer & Ed TomasiListen in as Simpleview’s David Peacock talks with Ben Switzer and Ed Tomasi about ways to combine digital development and legacy value creation in this modern era of destination marketing. Switzer is the chief growth officer of EXAR Studios. Tomasi is the co-founder and managing director of Subnation, the esports powerhouse.
2022-10-1336 minThe Layover LiveREAP THE BENEFITS OF REPURPOSING CONTENT | The Layover Live Episode 189This week on the Layover Live, Jason Swick is joined by Sandee Jordan, director of customer experience at Simpleview, and Social Media Specialist Charlotte Inda from Traverse City Tourism. Tune in for this extension of the popular episode, “More Than Just SEO: Content Marketing Success Through Storytelling,” where they discuss the importance of repurposing content and why it's a valuable part of any content marketing strategy.
2022-10-0616 minThe Layover LiveAPPLE'S MAIL PRIVACY PROTECTION: HOW IT'S IMPACTING EMAIL METRICS | The Layover Live Episode 188This week on the Layover Live, Jason Swick is joined by Veronica Williams, manager of marketing automation at Simpleview. Tune in as they discuss all things Apple MPP. Learn what they’ve seen since its inception, whether or not open rate is still a reliable measurement, how it's impacting DMO emails, and why now may be the time to shift to new metrics. Don’t miss it!
2022-09-2212 minThe Layover LiveDIGGING INTO THE DATA OF YOUR DESTINATION | The Layover Live Episode 187This week on the Layover Live, Jason is joined by Paul McLeod, director of analytics at Simpleview. Tune in as they discuss resources available to get more insights out of your web data. Watch as Paul and Jason discuss free tools available to you like the Simpleview Insights Hub and the recently launched U.S. Travel’s DMO Digital Performance Dashboard, a collaborative project with Simpleview to help establish true industry benchmarks for web engagement and email. Don’t miss it!
2022-08-2537 minThe Layover LiveMORE THAN JUST SEO: CONTENT MARKETING SUCCESS THROUGH STORYTELLING | The Layover Live Episode 186On this episode of the Layover Live, Jason Swick is joined by Sandee Jordan, director of customer experience at Simpleview. Tune in as they discuss how compelling storytelling-based marketing campaigns evoke an emotional feeling with their audience, which then leads to increased engagement, brand loyalty, and hopefully a booking or vacation to your destination. Don’t miss this conversation with a Simpleview expert!
2022-08-1122 minThe Future of TourismHow does a destination's cultural heritage become a double-edged sword?Featuring Chris Brown, director of marketing Liverpool, and Richard Veal, managing director at Simpleview Europe, this episode of the Future of Tourism covers the situation that Liverpool, England, faced after becoming a European Capital of Culture (ECOC) in 2008. Cultural heritage — is it a catalytic force for authentic destination development or a double-edged sword that must be wielded with skill and attention? Let’s discuss.
2022-08-0435 minThe Layover LiveREACH TARGET AUDIENCES WITH PAID SEARCH: HOW TO MAKE PPC WORK FOR YOU | The Layover Live Episode 185This week on the Layover Live, Jason is joined by Sydney Walter, digital media analyst at Simpleview. Tune in as they discuss doubling down on search, how you can leverage the data from your search campaigns to expand reach in other channels, the concept of Zero Click searches, and how new legislation may be coming that could affect Google search results. Don’t miss it!
2022-07-2818 minThe Layover LiveInsights into The State of Digital MarketingThis week on the Layover Live, Jason is joined by Simpleview strategic analyst, Star Gilani. Tune in as they discuss some insights derived from a recent survey of destination marketing organizations (DMOs) across North America. The latest data, insights and more on how DMOs are using digital marketing to drive results can be found in the 2022 State of Digital Marketing Findings Report.
2022-07-1421 min
The Layover LiveVISUAL IDENTITY OR BRANDING... WHAT'S RIGHT FOR YOU? | The Layover Live Episode 183This week on the Layover Live, Jason is joined by Simpleview creative experts, Design Director Travis Yewell and Art Director Andrea Martinez. Tune in as they discuss the differences between visual identity and branding, how to decide which one your destination needs, and how these creative details can tie into your DMO’s digital marketing.
2022-06-1622 min
The Future of TourismLessons from Liverpool & the transformative power of tourism featuring Richard VealDestination transformation doesn’t happen overnight. Hear about the decades-long journey Liverpool went through in this Future of Tourism episode featuring Richard Veal, managing director of Simpleview Europe.
2022-05-2619 minThe Future of TourismHow the desire for immersive experiences drives today’s travelers … featuring Ben Switzer, Joe Veneto, and Andreas WeissenbornSeeking experiences is the currency of today’s travelers. Learn about experiential tourism development in today’s travel landscape and what it means for tomorrow’s in this Future of Tourism episode. Simpleview’s David Peacock interviews Joe Veneto, chief experience officer at Veneto Collaboratory; Ben Switzer, chief growth officer at EXAR Studios in London, Canada; and Andreas Weissenborn, vice president of research and advocacy at Destinations International.
2022-05-1235 minThe Future of TourismStaying hopeful & seeking solutions is key to sustainability successes featuring Paul NurseyJoin Simpleview’s David Peacock as he interviews Paul Nursey, CEO of Destination Greater Victoria, about the destination’s commitment to regenerative tourism, the importance of locally-owned businesses in maintaining destinations’ efforts to deliberately and jointly plan the future, and the IMPACT Sustainability Travel & Tourism 2022 conference.
2022-04-2836 minThe Layover LiveSUMMIT SNEAK PEAK WITH SHELLEY | The Layover Live Episode 178This week on the Layover Live, Jason is joined by Simpleview’s very own Event Operations Specialist Shelley Fitzgerald. Shelley is here to give us a rundown of Simpleview Summit 2022 — including what to look forward to and what you can’t afford to miss. Also, learn more about the State of Digital Marketing survey and the Layover State of Digital Marketing Town Hall at Summit.
2022-03-1007 minThe Layover LiveUsing Data Visualization to Tell Your Story | The Layover Live Episode 175This week on the Layover Live, Jason is joined by VP of Marketing and Communications Emily Gonzalez and Digital Marketing Manager Meredith Guzy from Visit Mobile. Learn how Visit Mobile utilizes Simpleview's Destination Dashboards as a data-driven strategy to build transparency and trust throughout their community.
2022-01-2721 minThe Layover LivePredictions & Trends for 2022 | The Layover Live Episode 174This week on the Layover Live, Simpleview's Director of Digital Strategy Aaron Nissen stops by to discuss predictions in 2022 for the travel and tourism industry. Aaron will share what trends he is seeing that DMOs should pay attention to — including travel behavior, group trends, and marketing innovations.
2022-01-1320 minThe Layover LiveInsights Hub 2021 Year in Review | The Layover Live Episode 173This week on the Layover Live, Director of Analytics Paul McLeod stops by to discuss Simpleview’s Insights Hub year-end round-up. Paul gives an in-depth look at DMO website traffic and the wild ride that this year has been.
2021-12-0917 minThe Layover LiveTo the Metaverse and Beyond! | The Layover Live Episode 172Grant Stoltz, Strategic Analyst here at Simpleview stops by to discuss the ever-confusing metaverse. Jason and Grant discuss the recent announcement from Facebook that they are changing their name to “Meta” and why the name change is important. They go into some detail about what exactly the metaverse is and why destination marketers should be paying attention to this rapidly evolving technology.
2021-11-1118 minThe Layover LiveDMOs Taking to TikTok | The Layover Live Episode 156On this international episode of The Layover Live we have not one, but two guests! Codi Bott and Caroline Dawson of Simpleview join Jason this week to talk about the ever-growing social media platform TikTok. Jason, Codi, and Caroline discuss what exactly TikTok is, why it’s just more than lip syncing and dancing videos, and how DMOs can approach using TikTok as part of their marketing initiatives. Plus we share some great examples from DMOs around the world who have been using TikTok to its fullest.
2021-04-0118 minThe Future of TourismThe Importance of Digital Reputation Management featuring Alton WellsThis week on The Future of Tourism, David is joined by Simpleview’s Alton Wells to discuss the importance of digital influence and reputation management, and share some of the innovative tools Simpleview has developed for destination organizations to help their members and stakeholders drive business during this difficult period of recovery and beyond.
2020-10-0932 minThe Layover LivePaid Media Strategies With Visit Savannah | The Layover Live Episode 136This week on The Layover Live, Jeremy Harvey, Vice President of Communications & Marketing at Visit Savannah and Visit Tybee, joins Jason to discuss all things paid media. Jason and Jeremy discuss how Visit Savannah and Visit Tybee have evolved their paid media campaigns over the last several months, what research and insights they're using, and how they're measuring success with their campaigns.
2020-09-1718 minThe Layover LiveUsing Storytelling to Connect With Your Visitors | The Layover Live Episode 135Jasmyn Goodwin, Interim Vice President of Marketing & Communications with Visit Omaha, joins Jason this week to dive in to the world of creativity and storytelling. Jason and Jasmyn discuss how Visit Omaha has pivoted their marketing campaigns over the last several months and how storytelling has been an integral part of these campaigns. Jason and Jasmyn also discuss who "Bob the Bridge" is and what he means to the Visit Omaha team.
2020-09-1016 minThe Layover LiveHow to Create Engaging Email Marketing | The Layover Live Episode 134Our very own Veronica Williams joins Jason this week on The Layover Live to talk all things email marketing! Jason and Veronica talk about strategies to still be engaging while sharing informational and utilitarian content through email and how to entertain and delight readers through email marketing. Veronica also shares several DMOs who are doing an excellent job with email marketing and how to improve your own email strategies.
2020-09-0316 minThe Layover LiveEngaging Your Audience Through Social Media | The Layover Live Episode 133Leroy Bridges Vice-President, Digital and Communications at Visit St Pete/Clearwater, joins Jason Swick on this week's episode of The Layover Live! Jason and Leroy discuss how Visit St Pete/Clearwater's content and social media strategy has changed throughout the pandemic, how to share health and safety messaging, how to handle negative social media conversations, and much more.
2020-08-2720 minThe Layover LiveShifting Your Social Media Strategy | The Layover Live Episode 132Our very own Shanda Maloney and John Freeman join Jason this week on The Layover Live! John and Shanda discuss the destination marketing social media trends they've observed throughout the pandemic and during recovery. They also provide tips and advice on how to promote health and safety using social media, how to handle negative comments, and how to get partners involved, invested and engaged in the your social media initiatives.
2020-08-2027 minThe Layover LiveVisit Indy - Providing Value to Meetings and Groups | The Layover Live Episode 131This week on The Layover Live, Jason is joined by Jeff Robinson, Director of Marketing at Visit Indy! Jeff and Jason discuss how Visit Indy has been approaching meeting and group sales, how they have changed their marketing throughout the pandemic and what marketing channels have been most effective for them. Jeff also shares what resources and support DMOs should be providing to meeting planners as the industry adapts to the new normal.
2020-08-1320 minThe Layover LiveUGC Use Cases | The Layover Live Episode 130This week on The Layover Live, Jason is joined by Amrita Gurney, the VP of Marketing at Crowdriff where she leads a team responsible for brand, content, product marketing and demand generation. Amrita and Jason discuss how DMOs have been using UGC (user generated content) to promote health and safety throughout the recovery, how UGC can be used during local staycation campaigns, and best practices for UGC rights management.
2020-08-0614 minThe Layover LiveSEO Trends to Watch | The Layover Live Episode 129This week on The Layover Live, Jason is joined by Lead SEO Analyst, Erin McNamara to talk all things SEO! Jason and Erin discuss organic search trends we’re seeing right now, what content DMOs should be creating to address health and safety concerns, what areas of your site you may not have considered updating, and what changes Google is making to their search engine algorithm.
2020-07-3028 minThe Layover LiveDemystifying DMO Data | The Layover Live Episode 128This week on The Layover Live, Jason is joined by not one, but two guests; Paul McLeod, Director of Business Intelligence, and Grant Stoltz, Strategic Analyst. Paul, Jason, and Grant join forces to discuss the all new DMO and travel data and insights that are now available through the Simpleview Client Portal. Paul and Grant explain what exactly these brand new data sets are, what some of the most useful charts and visualizations to explore are, and how to turn all of this data into actionable insights?
Interested in seeing how your DMO stack’s up against the...
2020-07-2329 minThe Layover LiveBermuda's Path to Reopening | The Layover Live Episode 127This week on The Layover Live, Jason is joined by Vic Isley, Chief Marketing & Sales Officer of the Bermuda Tourism Authority! Jason and Vic discuss the challenges Bermuda has faced throughout the pandemic, as their only method of welcoming visitors is by air or sea. Jason and Vic also discuss how their marketing strategies have shifted and what the Bermuda Tourism Authority has done to support their local partners while the island was closed for visitors.
2020-07-1617 minThe Layover LiveTraveling Safe With Tripadvisor | The Layover Live Episode 126This week on The Layover Live, Jason is joined by Steve Paganelli, Group Head of Destination Marketing for the Americas at Tripadvisor. Jason and Steve talk about several topics during this in-depth conversation, including what role DMOs play in travel and tourism recovery, Tripadvisor’s recent COVID-19 travel study, what the five phases of travel recovery look like, and Tripadvisor’s new Travel Safe initiative.
2020-07-0919 minThe Layover LiveCollaborating With Your Community | The Layover Live Episode 125This week on The Layover Live, Jason is joined by Mitch Whitten, Executive Vice President for Marketing & Strategy at Visit Fort Worth! Jason and Mitch discuss how Visit Fort Worth has evolved their strategy over the course of the last several months, what data and insights they have used to make some critical decisions, and what their plans are for working together more collaboratively with their partners in the community moving forward.
2020-07-0223 minThe Layover LiveGoogle's Path Forward to Recovery | The Layover Live Episode 124This week on The Layover Live we are joined by a very special guest, Evan Trevers, Agency Development Manager at Google! Evan and Jason discuss what Google's outlook on travel recovery looks like, how destination marketers need to adapt, and how marketers can use tools available to maximize their marketing efforts during the time of recovery.
About Evan: Evan is an Agency Development Manager at Google who leads the relationship between Simpleview and Google. He has a wealth of experience in programmatic media including Search, Display, and Video.
2020-06-2513 minThe Layover LiveOptimizing Your Recovery Content | The Layover Live Episode 123This week on The Layover Live, Jason is joined by our very own Michele Barnes! Michele and Jason discuss an article from Dynamic Yield around website website personalization and strategy. Jason and Michele talk about why now it is more important than every to have a website personalization strategy and how to easily implement some quick wins to get started.
2020-06-1809 minThe Layover LiveExecuting Your Recovery Plans | The Layover Live Episode 122This week on The Layover Live Jason is joined by a very special guest, Jennifer Case, VP of Marketing at Traverse City Tourism! Jennifer and Jason discuss a recent article from PhocusWire, discussing how travel recovery is something that every part of the industry will have to contribute towards. Jason and Jennifer also discuss the ways Traverse City has navigated recovery and reopening hurdles and what their plans are for the future.
About Jennifer Case: Jennifer Case is the Vice President of Marketing for Traverse City Tourism, where she works to increase visitation and positively influence the e...
2020-06-1111 minThe Layover LiveRe-Launching Paid Media | The Layover Live Episode 121This week on The Layover Live, Jason is joined by our very own Sam Keithly to talk all things paid media! Jason and Sam discuss an update on the recently announced Google Ad credits and who will receive them, plus they discuss how DMOs can most effectively use their advertising budgets as DMOs begin to turn back on their media investments as travel and tourism begins to recover.
2020-06-0413 minThe Layover LiveDiscussing DMO Data | The Layover Live Episode 120This week on The Layover Live, Jason we’re talking data. And since we’re talking data, there’s no better guest to join us than our very own Paul McLeod, Director of Business Intelligence. Paul and Jason discuss a recent update from Destination Analysts and what recent changes in organic search traffic can tell us about travel and tourism recovery in North America. Plus, Jason and Paul break down some of the new data that will be made available to all Simpleview clients.
2020-05-2813 minThe Layover LiveCommunicating the Recovery | The Layover Live Episode 119This week on The Layover Live, Jason is joined by our very own Sandee Jordan, Director of Content Marketing! Sandee and Jason discuss a recent Forbes article about how travel and tourism marketers can gear up for the reopening economy. They also discuss how destinations should be communicating and engaging with future travelers and local stakeholders through email marketing.
2020-05-2218 minThe Layover LiveData and Insights' Impact on Planning for Recovery | The Layover Live Episode 118This week on The Layover Live Jason is joined by two very special guests, Erin Francis-Cummings, CEO & President of Destination Analysts, and Matt Clement, Senior VP of Marketing at Arrivalist! Matt and Erin discuss the recent findings from Destination Analysts and Arrivalist and what the recent changes of their data means for travelers and destinations alike.
About Erin Francis-Cummings: Erin Francis-Cummings, President & CEO of Destination Analysts, has spent the last nearly two decades studying travelers from across the globe and translating their evolving, complex, and fascinating behaviors and opinions into marketing insights for Destination Analysts’ 200+ clients.
Abou...
2020-05-1422 minThe Layover LiveConnecting Through Social Media | The Layover Live Episode 117This week on The Layover Live, Jason is joined by Seth Spillman, Chief Marketing Officer at the National Cowboy & Western Heritage Museum, which you may have seen from the viral sensation "#HashtagTheCowboy" on social media. Seth and Jason discuss how the National Cowboy & Western Heritage museum have used social media to connect with their audience, even when they can’t visit in person, and how DMOs can use social media to its fullest during this uncertain time.
2020-05-0822 minThe Future of TourismHow CVBs Can Help Rebuild the Industry featuring Christine Shimasaki & Terri RobertsThis week on the Future of Tourism, David is joined by Christine “Shimo'' Shimasaki and Terri Roberts of 2Synergize LLC, a Simpleview company. The trio talks about how this crisis gives CVBs the opportunity to emerge as leaders and help rebuild the industry through data-driven insights and stakeholder engagement.
2020-05-0643 minThe Layover LivePlanning For Recovery | The Layover Live Episode 116This week on The Layover Live Jason is joined by another very special guest! We're joined by Justin Bresler, VP of Marketing & Business Development at Visit Denver, who oversees a wide array of marketing operations, including brand & advertising management, interactive operations, social media, public relations, publications and membership.
Justin and Jason discuss an article from Search Engine Land around recent indicators that point to a potential recovery in the near future. Justin also shares how Visit Denver is preparing for the recovery and what they have done in the short term to be a valuable part of t...
2020-04-3019 minThe Layover LiveConnecting With Your Audience | The Layover Live Episode 115On this episode of the Layover Live, we’re joined by not one, but two guests! Jason is not only joined by our very own Katie Cook, but he is also joined by Gathan Borden from VisitLEX! Gathan Borden is the Vice President of Marketing for VisitLEX, the Lexington Convention & Visitors Bureau, where he oversees the advertising, branding, marketing, public relations, social media, visitor services and web strategies for the city of Lexington as it relates to travel and tourism.
On this jam-packed episode we discuss how Gathan and the VisitLEX team have connected with their audiences dur...
2020-04-2315 minThe Layover LiveUsing Data to Drive Strategy | The Layover Live Episode 114This week on The Layover Live, Jason is joined by Director of Digital Strategy, Aaron Nissen, to discuss the vast amounts of data that are being published right now and how DMOs can use this data to plan their strategy when looking to the future. Jason and Aaron also discuss Simpleview's new data resource to examine traffic trends across DMO sites, they also explore what DMOs are doing to continue to be valued members of their local communities.
2020-04-1621 minThe Layover LiveHow Experience Columbus Pivoted Their Focus | The Layover Live Episode 113This week on The Layover Live Jason is joined by a very special guest, Joe Vargo from Experience Columbus! Joe is the Director of Interactive Marketing at Experience Columbus where he oversees all digital media, social media, web sites, and internal strategy. Joe and Jason discuss how Experience Columbus has quickly pivoted their marketing strategy, how they have continued to provide value to local partners, and how their team has adapted to working remotely with rapidly changing situations.
2020-04-0922 minThe Layover LiveCreativity During a Crisis | The Layover Live Episode 112On this episode of The Layover Live, Jason is once again joined (remotely) by Katie Cook. Katie and Jason discuss an article from Skift around DMOs who are doing some amazingly creative work during this time of crisis. Jason and Katie also highlight several examples from Simpleview clients who are creating unique and effective ways of supporting their local partners and serving their communities.
2020-04-0208 minThe Layover LiveMarketing In Times of Uncertainty | The Layover Live Episode 111This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined (remotely) by our Digital Marketing Strategist, Katie Cook! Katie and Jason discuss an article from PhocusWire around the rapid changes within the DMO landscape due to COVID-19. In this extended episode, Jason and Katie explore how DMOs are responding in effective and creative ways, but also how you can pivot your marketing strategy during these times with practical advice and examples.
2020-03-2613 minThe Layover Live7 Instagram Growth Hacks | The Layover Live Episode 110This week on The Layover we're talking about hacking, but not the kind you're thinking of. Shanda Maloney stops by to talk growth hacks for Instagram! Jason and Shanda discuss a recent article from ContentStudio about how to grow your Instagram following with some great strategies.
2020-03-1205 minThe Layover LiveChatbots and Landing Pages | The Layover Live Episode 109This week on The Layover Live Jason is joined by Michele Barnes for a chat to talk about...chat. Jason and Michele discuss a recent article from I Am Pop about how marketers can use live chat and chatbots on their landing page to increase conversions and visitor satisfaction.
2020-03-0506 minThe Layover LiveMaking Marketing Funnels | The Layover Live Episode 108This week on The Layover Live we're talking funnels and not the kind that you would get at the county fair. This week, Jason is joined by Lela Scott MacNeil to talk marketing funnels! Jason and Lela discuss a recent article from Marketing Land about marketing funnels and how paid search can help feed your the top of your funnel.
2020-02-2707 minThe Layover LiveDoes Word Count Affect SEO? | The Layover Live Episode 107This week on The Layover Live, Jason is joined by Paul McLeod to answer a common question; does word count affect a website's organic search ranking? Paul and Jason discuss an article from Search Engine Journal which goes into great detail about how word count can and cannot affect your website's organic search ranking.
2020-02-2005 minThe Layover LiveThe 2020 Traveler's Journey | The Layover Live Episode 106This week on The Layover Live Jason is joined once again by Grant Stoltz to talk about an article from Think With Google about the travel customer's path to purchase in 2020. This article highlights a recent study from Bain and Google looking for trends in what consumers are looking for when considering taking a trip.
2020-02-1306 minThe Layover LiveChrome's Cookie Crackdown | The Layover Live Episode 105This week on The Layover, we talking about cookies once again, something Grant may take too literally... Jason and Grant discuss a recent article from DigiDay about Google Chrome's new update and what that means for marketers who may be relying on cookie tracking, or using vendors who use cookies to track users.
2020-02-0605 minThe Layover LiveMulti-Generational Marketing | The Layover Live Episode 104This week on The Layover Live, Grant is taking over the host seat and is joined by Sandee Jordan to talk about marketing to multiple generations. Sandee and Grant discuss an article from Natural Intelligence about what marketers need to know about the differences between each generation and how to properly reach everyone from Baby Boomers to Gen Z.
2020-02-0504 minThe Layover LiveThe Layover Live Episode 103 | Maximizing Marketing TeamsThis week on The Layover Live Jason Swick is joined by a very special guest. This week we are joined by Marla Tambellini who is the VP of Marketing at Explore Asheville! Jason and Marla discuss a recent article from MarketingLand about how marketers need to stay agile with their skills in the ever-changing world of digital marketing.
2020-01-2308 minThe Layover LiveThe Layover Live Episode 102 | Level-Up Your Digital MarketingThis week on The Layover Live Jason Swick is joined by the newest member of the Simpleview family, Katie Cook! Katie and Jason discuss an article from AdAge about 4 digital marketing tips that DMOs should follow in 2020.
2020-01-1605 minThe Layover LiveThe Layover Live Episode 101 | Talking 2020 TrendsThis week on The Layover Live we're back from the holidays and starting the new year off with a very special guest! This week Jason is joined by Marissa Willman from the Greater Palm Springs CVB. You may recognize Marissa from her appearance on the Summit Edition episode of The Layover Live, but she's back to talk marketing trends in 2020 and what DMOs need to know to properly plan for this year.
2020-01-0904 minThe Layover LiveThe Layover Live Episode 99 | The Science of PPCThis week on The Layover Live Jason and Grant talk science and unravel a recent article from MarketingLand around the periodic table of PPC. Grant and Jason discuss what is on this periodic table and what marketers need to know about PPC advertising.
2019-11-2106 minThe Layover LiveThe Layover Live Episode 98 | Google's BERT UpdateThis week on The Layover Live Jason Swick is joined by Director of Business Intelligence, Paul McLeod, to talk about Google's recent algorithm update they're calling "BERT". Jason and Paul talk about this new update, what it means to DMOs and their websites, and how to make the most of this algorithm change.
2019-11-1405 minThe Layover LiveThe Layover Live Episode 97 | Talking TikTokThis week on The Layover Live Jason Swick is joined by Grant Stoltz to talk about TikTok. Jason and Grant discuss this ever-growing platform along with some of the new features available to advertisers who are interested in using TikTok as an ad platform.
2019-11-0706 minThe Layover LiveThe Layover Live Episode 96 | How to Build LinksThis week on The Layover Live Jason is joined once again by Grant Stoltz to discuss an important aspect of SEO - link building. Grant and Jason talk through several strategies presented in a recent article from Search Engine Journal and share which are the most attainable methods for marketers.
2019-10-3106 minThe Layover LiveThe Layover Live Episode 95 | 2020 Vision for Your ContentThis week on The Layover Live Jason is joined by Grant Stoltz to discuss a recent article from Convince and Convert around 8 content trends for 2020. Jason and Grant review these trends and talk about which trends will be the most effective for your marketing efforts in 2020.
2019-10-2404 minThe Layover LiveThe Layover Live Episode 94 | Co-Branded Ads on TripAdvisorThis week on The Layover Live Jason is joined once again by Grant Stoltz to discuss a recent announcement from TripAdvisor around their TripAdvisor Connect platform, allowing users to buy co-branded ads from TripAdvisor on Instagram and Facebook.
2019-10-1703 minThe Layover LiveThe Layover Live Episode 93 | Making Remarkable Facebook AdsThis week on The Layover Live, Jason Swick is joined once again by Grant Stoltz to discuss how to take your Facebook Ads from invisible to remarkable. Grant and Jason discuss the ways marketers can leverage Facebook's variety of ad types and placements in order to hit their marketing goals.
2019-10-1006 minThe Layover LiveThe Layover Live Episode 92 | Event Email TemplatesThis week on The Layover Live, Grant takes over as host and is joined by Marketing Automation Specialist, Christopher Rolls to discuss an article around email templates for events. Grant and Christopher discuss some quick wins you can make with your emails and how you can leverage marketing automation tools to ensure your event has a great turnout.
2019-10-0308 minThe Layover LiveThe Layover Live Episode 91| Where to Place Your MarketingThis week on The Layover Live Jason Swick is joined by Grant Stoltz to discuss why marketing everywhere and spreading yourself too thin, might not be the best strategy. Grant and Jason also discuss marketing strategies to help decide where and when to place your marketing collateral.
2019-09-2605 minThe Layover LiveThe Layover Live Episode 90 | Making Mistakes With Your MetricsThis week on The Layover Live Jason is joined once again by Grant Stoltz to discuss an article from Marketingland about common mistakes marketers make with their metrics. Jason and Grant discuss was to avoid these common pitfalls and how to properly measure success.
2019-09-1906 minThe Layover LiveThe Layover Live Episode 89 | Marketing on RedditThis week on The Layover Live, Jason is joined once again by Grant Stoltz to discuss the often visited, but rarely talked about website Reddit. Grant and Jason discuss what exactly Reddit is and how marketers can benefit from doing research on Reddit and what the pitfalls of posting to the site may be.
2019-09-1206 minThe Layover LiveThe Layover Live Episode 88 | Conscious Cookie ConsumptionThis week on The Layover Live we talk about cookies, but not the kind you can eat. Jason is joined by Grant Stoltz to discuss an article from AdAge discussing Google cautioning that blocking cookies can cause more harm than good. Jason and Grant also talk about what marketers need to be aware of due to these changes to cookie tracking.
2019-09-0507 minThe Layover LiveThe Layover Live Episode 87 | App and Website Analytics Together At LastThis week on The Layover Live Jason is joined once again by Grant Stoltz to discuss a recent change to Google Analytics, allowing users to combine their app and website data under one view. Grant and Jason talk about this change and what this means for marketers who are working with an app and a website.
2019-08-2905 minThe Layover LiveThe Layover Live Episode 86 | No Clicks for GoogleThis week on The Layover Live Jason is joined by Erin McNamara to discuss a recent article from SparkToro that more than 50% of Google searches are "zero-click" searches. Jason and Erin discuss what exactly a zero click search is along with what DMOs can do to stay ahead of the changing search landscape.
2019-08-2207 minThe Layover LiveThe Layover Live Episode 85 | Augmenting Reality with Google MapsThis week on The Layover Live, we're talking maps of all shapes and sizes. Jason and Grant talk about some new changes announced to Google Maps and how Google is bringing AR to the masses. They also discuss some how destinations can make sure they're ready for these new features.
2019-08-1505 minThe Layover LiveThe Layover Live Episode 84 | Crafty Content DistributionThis week on The Layover Live Jason is joined once again by Grant Stoltz to talk content distribution. Jason and Grant discuss an article from the Content Marketing Institute about how to pick the right kind of placement for your content. Jason and Grant also talk about setting goals for your content marketing initiatives.
2019-08-0806 minThe Layover LiveThe Layover Live Episode 83 | Cutting Up ContentThis week on The Layover Live Jason is joined by Amber Gallegos to talk content. Amber and Jason discuss the concept of content splintering and how DMOs can use this idea to make multiple pieces of content from a single theme.
2019-08-0105 minThe Layover LiveThe Layover Live Episode 82 | AI Takes Over Your MarketingThis week on the Layover Live, Jason and Christopher talk about a recent article from Content Marketing Strategy Magazine on how AI and automation are changing content marketing. The duo also discusses how AI and automation can help DMOs to be more efficient and strategic in reaching their desired audiences.
2019-07-2505 minThe Layover LiveThe Layover Live Episode 81 | Properly Placing PopupsThis week on The Layover Live we're talking about popups. More importantly, why some popups are good and others, well...aren't. Jason is joined by Hannah Mullenbach to discuss a recent article from the Nielsen Norman Group around how popups should be used on a website and what to do to make sure they don't cause a bad user experience.
2019-07-1804 minThe Layover LiveThe Layover Live Episode 80 | Rethinking Social AdsThis week on The Layover Live we talk social ads and learn that Grant doesn't have a future as a Jeopardy contestant. Jason is joined by Strategic Analyst Grant Stoltz to discuss how the social ad landscape has changed and what marketers need to do in order to adapt to this changing platform.
2019-07-1104 minThe Layover LiveThe Layover Live Episode 79 | GDPR's 1st BirthdayThis week we celebrate GDPR's first birthday! Jason is joined by Sandee Jordan to discuss an article from Act-On that takes a look back on what has happened in the first year in since GDPR has been enacted. They also discuss what DMOs can do to make sure they're still in compliance with the rules of GDPR.
2019-06-2706 minThe Layover LiveThe Layover Live Episode 78 | Seamless Social SchedulingHow's that for alliteration? On this episode of The Layover Live, Jason returns to his rightful spot as host and is joined by Shanda Maloney to discuss the importance of social media scheduling and how DMOs can plan their social content effectively. Plus we give some tips on how to determine what content to post on what platform.
2019-06-2006 minThe Layover LiveThe Layover Live Episode 77 | Google Crawler BugsThis week on The Layover Live we're talking about a bugs! No, not that kind of bug, we're talking about a recent bug discovered in Google's web crawler. Paul McLeod joins Grant Stoltz to discuss what this recently discovered bug means and how it affects destination marketers' websites.
2019-06-1305 minThe Layover LiveThe Layover Live Episode 76 | Content Quantity vs Content QualityThis week on The Layover Live, Grant Stoltz is in the host seat and is joined by Amber Gallegos to answer the common question of "How long should my content be?" Amber and Grant discuss an article from Marketing Muse to clear up whether you should be focusing on content quality or quantity.
2019-06-0605 minThe Layover LiveThe Layover Live Episode 75 | Live From Simpleview Summit 2019This week on The Layover Live we're coming to you live from Simpleview Summit! In this very special Summit edition of the Layover Live, we're mixing things up and bringing two panelists onto the show, Katie Cook from Visit Austin and Marissa Willman from Greater Palm Springs CVB. Katie and Marissa discuss some of the biggest trends happening in digital marketing and give real world examples of how they're navigating the ever-changing world of digital marketing.
2019-05-2330 minThe Layover LiveThe Layover Live Episode 74 | Simpleview Summit PreviewThis week on The Layover Live we're mixing things up a bit! Grant Stoltz takes the reins as host and is joined by VP of Marketing, Cara Frank, to talk about the quickly approaching Simpleview Summit. Cara and Grant talk about what first timers and Summit veterans alike can expect this year, along with any tips or tricks to make the most of your time in Phoenix.
2019-05-1604 minThe Layover LiveThe Layover Live Episode 57 | Voice Interface in 2019This week on The Layover Live we're coming to you from the 2019 Simpleview retreat. With all the planning for the upcoming year we figured there was no better time than to talk about one of the biggest trends out there - Voice Interface. Grant and Jason discuss a recent article from MarTech Today about all things voice, AI and omnichannel marketing.
2019-02-0705 minThe Layover LiveThe Layover Live Episode 30 | GDPR...Again?Something is different this week on The Layover Live ... Jason is on a well-deserved vacation, so taking the reigns of your trusty host is none other than Director of Content Marketing, Sandee Jordan. This week, Sandee is joined by Grant Stoltz, Digital Media Analyst. Sandee and Grant discuss a recent article from Simpleview's blog about the implications that GDPR has around digital marketing initiatives and what DMOs need to be aware of to stay compliant.
2018-10-0404 minThe Layover LiveThe Layover Live Episode 25 | Data Collection Gone WrongNews team assemble! The team that brought you The Layover Live @ 5:00 is back! This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined once again by Business Intelligence Analyst, Aaron Pickering, in the Simpleview offices this time. Aaron and Jason discuss (without the use of a green screen) a recent story about the U.S. Tourism Office's international travel data collection problem and why it's important to make sure you're asking the right questions when collecting data.
2018-10-0406 min