Shows
The SaaSiest Podcast180. Anna Jäger, VP Marketing, Sinch - Size Matters & Speed Wins - How Sinch approached marketing in the U.S. market!In this episode, we’re joined by Anna Jäger, VP Marketing at Sinch, a global leader in customer communications with over $3B in revenue and operations in 60+ countries. Anna shares hard-earned lessons from expanding into the U.S. - one of the most competitive and complex SaaS markets in the world.
We explore how marketing strategies, buyer expectations, and team dynamics shift dramatically when crossing the Atlantic, and why failing fast, bold messaging, and the right hires are essential to making it work.
Here are some of the key questions we address:
- Wh...2025-04-0951 min
The Weekly Recharge from Electric Bike ReportNew Intradrive GD8 E-Bike Powertrain Prototype Being Tested & Sinch 2.5 vs Ranger S - TWR Ep 19Intradrive has released their GD8 E-bike powertrain prototype for testing with its 250W motor and 8-sped gearbox with 480% ratio. And comparing the Aventon Sinch 2.5 to the Heybike Ranger S!We also discuss Blaupunkt NCAA licensed e-bikes, e-bike laws being created in Utah, e-trikes for riders under 5 feet tall, the Globe Haul LT vs ST and more.The trail of the week comes to us from San Diego California: Bayshore Bikeway.Reviews that Went Live:Aventon Sinch 2.5: https://www.youtube.com/watch?v=HX9Ml9AOsCoDeals of the Week:R...2025-02-2322 min
Smart Conversations#27 - Sincronizando a Comunicação: Unindo Cliente, Dados e Plataforma CentralizadaNeste episódio, nossos convidados Camila Olaechea, Solution Sales Expert na Emarsys, e Marcelo Costa, Partnership Specialist na Sinch, discutem a importância de colocar o cliente no centro da estratégia comunicacional de uma empresa. Eles abordaram como a análise e interpretação de dados podem personalizar a experiência do cliente e ajudar na escolha dos melhores canais de comunicação para cada situação.2024-12-1126 min
Tech Talks DailyHow Sinch is Leading the RCS Revolution in Customer EngagementIn today’s episode of Tech Talks Daily, we welcome Julia Fraser, Executive Vice President of the Americas at Sinch, a global leader in Communications Platform as a Service (CPaaS). Julia shares her expertise on the transformative power of RCS (Rich Communication Services), which is poised to become the default messaging standard by 2025. With enhanced branded capabilities, richer interactive features, and deep analytics, RCS is set to revolutionize how businesses connect with customers. Julia discusses how the upcoming iOS 18 launch is expected to be a game-changer, significantly broadening the reach of RCS and offering new opportunities for bu...2024-11-1124 min
Smart Conversations#25 - WhatsApp: A Evolução do Canal que se tornou a Nova Voz dos BrasileirosNo primeiro episódio da trilha de conteúdo Mercado e Liderança do Smart Conversations, nossos convidados Marcos Oliveira, Head of Business Messaging na Meta, e Danielle Nakamata, Head de Parcerias na Sinch, discutem como o WhatsApp se tornou o principal meio de comunicação dos brasileiros e contam uma grande novidade: Empresas de apostas poderão utilizar o WhatsApp Business no Brasil!2024-10-3020 min
B2B Revenue LeadersHow to build a brand the right way | Gwen Lafage (Sinch)In this episode, we welcome Gwen Lafage, VP Marketing, Global Brand and Content at Sinch, to discuss all things brand. Gwen shares her definition of brand as reputation and perception, explaining why it's crucial for companies to have a strong and brave brand to stand out. The discussion covers the challenges of measuring brand impact for smaller tech companies, strategies for establishing a unique brand voice, and the importance of consistency and repetition. They also touch on the balance between short-term marketing wins and long-term brand building, and how companies can tackle brand positioning in a new category.
2024-10-0830 min
Best Story WinsEp. 35 Gwen Lafage of SinchAs brands grow, communication channels tend to expand parallelly. What is the secret behind successful comapnies that can keep up and leverage with this growth? To delve deeper into this question, we are joined by Gwen Lafage, VP of Marketing, Global Brand and Content at Sinch, who shares the intricate balance between a long-term vision and agile marketing, paving the way for continuous and successful brand growth. Gwen also explains how Sinch is revolutionizing brand experiences and efficiency while underscoring the often-overlooked potential of rich communication messagingWe also discuss:The importance of maintaining consistency in...2024-07-2537 min
eCommerce AustraliaInsane SMS Marketing Case Studies - Matt Markoff I Sinch MessageMediaUnlock the secrets to skyrocketing your e-commerce success with SMS marketing as Ryan Martin (Founder - Remarkable Digital) speaks with Matt Markoff from Sinch MessageMediaLearn why SMS boasts a 98% open rate within the first 90 seconds and how it outperforms email marketing. Matt dives into the common hurdles that brands face, such as cost, database limitations, and fears of intrusiveness, and reveals how Sinch MessageMedia's seamless integration and competitive pricing can make al...2024-07-1844 min
Email SwipesCoding Quizzes: How Sinch for Email leveraged interactivity (and April Fools) to get a handle on their multi-segment audience ft. Megan BoshuyzenWhen your audience is a bunch of email developers, designers, and marketers – split across three different products – how do you wow them… and segment them… at the same time? If you’re Megan Boshuyzen, you develop a dozen interactive April Fool’s Day emails that deliver a perfectly crafted, Buzzfeed-style user experience.About our guestMegan Boshuyzen is the award-winning Senior Email Developer at Sinch Email, overseeing email development for Sinch Mailgun, Sinch Mailjet, and Sinch Email on Acid. She also leads Email on Acid’s monthly “Notes from the Dev” show, helping to advance...2024-07-0327 min
ARRtist on AIR - Meaningful conversations with SaaS leaders🇬🇧197: Having scaled Sinch’s revenue from 300m to 3bn USD, now building GILIONWhat founders can learn from Oscar’s 25-year career in B2B software
Oscar scaled VR and AR company Tobii from 20 to 120 million in revenue as VP and grew Sinch from 300 million to three billion dollars as CEO. I asked him about his strategies for building the revenue organization, team hiring, and lessons learned from his successes and mistakes. Now, he is back in Stockholm to build Gillion into the leading provider of growth debt for tech companies. Key points include:
Scaling Tobii from 20 to 120 million in revenue as VP
Growing Sinch from 300 million to three billion dollars in...2024-06-181h 06
Smart Conversations#24 - Será que o básico bem-feito, já não está ultrapassado?Uma nova temporada do Smart Conversations está começando, e nesse primeiro episódio nossos convidados discutem estratégias para se destacar da concorrência, oferecendo experiências inovadoras para os seus clientes! Nossos convidados são Kaio Marin, Head of RCS no Google, Thais Amatti, Sales Manager na Sinch, e Dyani Bonacordi, Head de CX.
2024-06-031h 01
Email's Not Dead from Sinch MailgunS5 Ep 05 – How we got into email and how to keep it diverse with Jay Oram of ActionRocketIf you’re a part of the email community, you know for a fact that it's a very diverse group of people. That’s why on this episode we wanted to sit down and ask everyone to share a bit of their backgrounds and how we all landed in email. Chances are you literally fell into this career and now you love it. Join our friends Jay Oram, Head of Dev at ActionRocket with our own Megan Boshuyzen, Sr. Email Developer from Sinch Email on Acid, and listen to this tell all episode of how we ended up in emai...2024-05-1436 min
PERSONAL BRAND TALK Cam Roberts Podcast ShowThe Power Of Sinch MessageMedia To Build A Brand with Damien Brennan #262Podcast Show Notes: What trends are happening in Sinch MessageMedia & SMS/MMS marketing? The future of SMS/MMS Marketing Why SMS/MMS Marketing and Message Media have such high delivery rates? How to create personalised marketing messages delivered at the right time When to use SMS/MMS to drive up Google Reviews & Re-orders The latest ways to integrate Message Media into your Marketing Automation Where and How AI fits in with Message Media Channels Why you're missing out on new business and repeat sales Damien connects great businesses with great technologies to drive great outcomes. ...2024-05-1426 min
Smart Conversations#21 - Desvendando os golpes digitais: Tudo que você precisa saber sobre fraude e cibersegurançaOs golpes digitais estão em alta. E os canais de comunicação, mais do que nunca, estão sendo alvo para os golpistas fazerem as suas vítimas.
Nesse episódio convidamos especialistas da Sinch para falar sobre os golpes mais comuns, como se proteger deles, e a importância das áreas de Antifraude e Segurança dentro das empresas.2024-02-0739 min
The Agile Brand with Greg Kihlström®Increasing speed to improve CX with Doug Rubingh, Sinch MessageMediaRecent consumer research by Sinch MessageMedia showed that 32% of customers expect an immediate response when they contact your business, and many brands are simply not equipped to handle that at scale. Today we’re going to talk about the importance of speed of communication when optimizing the customer experience.To help me discuss this topic, I’d like to welcome Doug Rubingh, President US & UK at Sinch Message Media.ResourcesPartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding!RainFocus INSIGHT: Experience...2024-01-2228 minThe Agile Brand with Greg Kihlström®Increasing speed to improve CX with Doug Rubingh, Sinch MessageMediaRecent consumer research by Sinch MessageMedia showed that 32% of customers expect an immediate response when they contact your business, and many brands are simply not equipped to handle that at scale. Today we’re going to talk about the importance of speed of communication when optimizing the customer experience.To help me discuss this topic, I’d like to welcome Doug Rubingh, President US & UK at Sinch Message Media.ResourcesPartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding!RainFocus INSIGHT: Experience...2024-01-2228 min
Smart Conversations#20 - Transição de carreira: Sobrevivendo e crescendo em TecnologiaNão é novidade que o mercado de trabalho está mudando de forma rápida. E para manter um currículo competitivo, uma transição de carreira pode ajudar!
Por isso nesse episódio convidamos duas experts nesse assunto para compartilharem as suas experiências. Thaís Escobar, que já trabalhou na área da saúde e hoje atua como Diretora de RH na Sinch, e Rayane Scardua, que é formada em Engenharia de Produção e hoje lidera a área de Cross Partners da Sinch.2024-01-1732 min
The SaaSiest Podcast122. Rick van Esch, Managing Director, Sinch Engage - The Rollercoaster of SaaS Acquisitions!In this episode, we speak with Rick van Esch, Managing Director, Sinch Engage, the Customer Communications Cloud that helps businesses deliver unified, personalized experiences no matter the channels they use. Over 150,000 businesses, including 8 of the 10 largest tech companies in the world, rely on Sinch for their customer communication needs.
We talked with Rick about how his company was acquired by Sinch back in the day and how he as a member of the Sinch team has gone on to do several other acquisitions. In particular, we are looking into the dynamics and the role of the acquirer...2024-01-1651 min
Smart Conversations en Español#04 - Tu Mensaje, el futuro de tu empresa: Explorando Google Messages RCS y su transformación en la comunicación empresarialGoogle Messages RCS (Rich Communication Services o Servicios de Comunicación Enriquecidos) se está conviritiendo en uno de los canales de mensajería más populares ¿cuáles son los beneficios? ¿cómo ayuda a las empresas a mejorar la comunicación con sus clientes? En este episodio de Silvia Barrera Go to Market Lead para Google México y José Luis Beauperthuy, Operator Relations Specialist en Sinch Latam, exploran todas las posibilidades que ofrece RCS, qué es, cómo implementarlo para comenzar a potenciar las conversiones en tu negocio. 2023-12-2041 min
Smart Conversations#19 - Go to Market: Do planejamento à execuçãoPara a sua empresa mandar bem nas vendas é indispensável ter uma estratégia de Go To Market bem definida! Nesse episódio do Smart Conversations, Mateus Bueno, Diretor de Produto da Sinch, e Felipe Mello, Business Development Specialist, conversam sobre a importância da área de GTM para as empresas e dão dicas de como vender para a pessoa certa, no lugar certo e na hora certa!2023-12-0631 min
Smart Conversations en Español#02 - Conversaciones que Venden: Explorando el Universo del Conversational Commerce¿Cómo llegar a un cliente más exigente que nunca? ¿cómo ganar su lealtad ante un mercado cada vez más competitivo? El Conversational Commerce o Comercio Conversacional se ha convertido en la clave en tendencia que te ayudará a aumentar tus ventas a través de una comunicación personalizada con tus clientes por los canales que prefieren y en el momento en que lo necesitan. En este episodio Henrique Marques, director de Ventas en Sinch y Armando Vélez, director de E-commerce en Skillnet te contarán qué es, cuáles son sus ventajas y cómo implementa...2023-10-2736 min
Football Fignuts PodcastWeek 7 and Sinch has WhiskeyThis week Sinch is back with Craig while Britt is possibly fighting a pit boss in Vegas! Hey what happens in Vegas stays in Vegas! It's Week 7 of the 2023 NFL season and we are in knee deep in injuries, bye weeks and bad weather! Come along and find out who we are looking and and what game we are avoiding. PS- Sinch is still not a Mac Jones fan. Shocker! 2023-10-2044 min
Smart Conversations en Español#01 - Rutas piratas y su relación con el fraude a través SMS: Cómo proteger a tu empresa y a tus clientes¿Sabes qué son las Rutas Grises o No Homologadas y las Granjas de SIM en la mensajería SMS, y cómo todo esto se relaciona con el fraude cada vez más común: el Smishing?
En este episodio, Guilherme Franco, VP de Sales y Adriana Sánchez, Sales Manager en Sinch, te dirán cómo identificar si tu empresa está utilizando rutas piratas para tus envíos de mensajes SMS empresariales y cómo proteger la información confidencial de tus clientes contra el fraude y cuidar la reputación de tu marca.2023-10-0332 min
Smart Conversations#14 - Desvendando o Google Messages RCS: Novas possibilidades para o seu negócioEsqueça as mensagens sem graça, o RCS chegou para engajar! Junte-se a nós nessa conversa para descobrir como dar um upgrade na sua estratégia de mensagens utilizando esse canal, que já está disponível em mais de 85% dos celulares. Nossos convidados desse episódio são Kaio Marin, GTM de Google Messages RCS, e Thais Amatti, Sales Manager na Sinch.2023-09-2154 min
CX EducationNavigating customer experience and banking innovation with Cyril Coste from Digital and GrowthEpisode summary In this episode, host Gwen Lafage sits down with Cyril Coste, an expert in digital transformation and customer experience in the banking sector, to discuss the challenges and opportunities banks face in today's digital landscape. They dive into the challenges of integrating new technologies, managing legacy systems, and balancing security concerns with the need for agility and innovation. Cyril shares insights on how banks approach customer experience improvements and the importance of data-driven decision-making. He emphasizes the role of product owners in pushing for better customer experiences and the need for continuous i...2023-07-1943 min
Smart Conversations#12 - WhatsApp e iFood: Descobrindo os bastidores da implementação de projetosNão é novidade que as tecnologias conversacionais ajudam empresas a otimizar seus processos e reduzir custos. Mas como começar a implementação dessas tecnologias? Como agregar valor ao projeto e engajar as equipes envolvidas? Jéssica Fernandes, que é Analista de Projetos, conta tudo pra gente sobre a sua experiência com projetos no iFood.2023-07-1435 min
Smart Conversations#11 - Decifrando a equação: Como NPS e VOC se complementam para impulsionar resultados?Muitas empresas já utilizam ferramentas como o NPS para ouvir os seus clientes. Mas como transformar os resultados dessas pesquisas em ações estratégicas para melhorar a experiência deles? Para responder essa pergunta e compartilhar insights valiosos sobre CX, conversamos com o Denilson Marcelino, que é especialista em Voz do Cliente no iFood.2023-07-0727 min
CX EducationTransforming digital strategies for optimal CX with Christy Marble from PantheonEpisode summary In this episode of CX Education, host Heather Garand has a thought-provoking conversation with Christy Marble from Pantheon. They dive into the current state of digital customer experiences and discuss the importance of meeting expectations. Christy highlights the high stakes of the digital landscape, where a single misstep can lead to losing customers. The discussion goes on to explore personalized marketing. Christy shares insights on how sophisticated personalization strategies can enhance the customer journey and deliver tailored experiences to suit individual needs and interests. Lastly, the conversation turns to common CX...2023-07-0524 min
Smart Conversations#10 - Transformando o engajamento: a estratégia do Globoplay no WhatsAppDe reality shows até novelas, o Globoplay revolucionou a forma de interagir com todos os seus públicos! E para compartilhar mais detalhes desse projeto inovador, vamos bater um papo com a Daniella Fleury, Coordenadora de CRM, e a Danielle Valente, Coordenadora de Marketing Insights e Martech.2023-07-0451 min
Revenue Champions102: The growing importance of brand as a differentiator (with Gwen Lafage, VP of Brand and Content at Sinch)VP of marketing, Liam Bartholomew is joined by Gwen Lafage, VP of Brand and Content at Sinch, one of the fastest growing tech companies in the world. Sinch This podcast episode will discuss the changing nature of B2B buying behaviour and how more than ever, B2B marketers need to focus on brand as a differentiator. In this new era, how must marketers approach change? How must marketers view brand building?2023-06-2852 min
The Content Cocktail HourSteps to Take to Build a Brave Brand with Gwen Lafage of Sinch
Gwen Lafage breaks down the steps of building a brave brand. She is the VP of Brand and Content at Sinch, a “Customer Communications Cloud” that helps companies connect with their audience across all channels. Individual employees need to align on their brand story, visual identity, and tone. Then, they can act as brand ambassadors online and stand out from competition.1:16 Conversation starts3:20 Building brave brand6:12 Coca-Cola9:10 Stand out among competition15:15 Infrastructure20:44 Company culture25:00 Alignment28:46 Brand drives demand33:15 Individuals behind brands38:15 Outro Sign up for Modern Day...2023-06-2300 min
CX EducationBridging the gap between omnichannel marketing and customer experience with Chad S White from Oracle Marketing ConsultingEpisode summary In this episode, host Gwen Lafage from Sinch chats with Chad S White from Oracle Marketing Consulting to discuss the importance of an omnichannel marketing approach and its impact on customer experience. Chad emphasizes the importance of breaking down silos between marketing channels so that teams can align with a shared, customer-centric goal and create a more coherent and unified customer experience. Chad also explores the role of technology in supporting a sound marketing strategy and the significance of data privacy regulations and their influence on marketers. As customer expectations continue to r...2023-06-2143 min
Good, Bad and Ugly Telco and Digital ID Innovation people, their stories and their music in 20 minutes - Top 1% Engagement on LinkedInBill Dudley of Sinch talks about the positive impact of the 10DLC Long Code in the North American MarketIt was great to catch up with our friend Bill Dudley of Sinch today. Bill always has great insights into the Messaging and CPaaS Industries.
Bill and his colleagues have developing the 10 Digit Long Code (10DLC) service for Non-Consumer to Consumer messaging in the North American market under the auspices of the CTIA, and he explains this development and the technical and legal issues behind it.
10 DLC has enabled a new and fast-growing market for SMEs and Mom and Pop businesses to easily and cheaply contact their customers while liberating them from expensive Short Codes.2023-06-2031 min
Smart Conversations#09 - Neurociência no prato: Descobrindo os segredos da Experiência do Cliente com o iFoodJá parou para pensar por que amamos algumas marcas mais do que outras? Acompanhe esse bate-papo com o Denilson Marcelino, que é Especialista em Voz do Cliente no iFood e a Camila Santos, professora de Customer Experience, e aprenda como aplicar a Neurociência na jornada de CX da sua empresa para entender as tendências dos seus consumidores e antecipar as ações deles.2023-06-1657 min
Smart Conversations#08 - CS: de apagar incêndios a construção de uma jornada de sucessoÉ comum que times de Customer Sucess executem muitas funções no seu dia a dia. Mas como garantir que o seu time não está deixando de lado a jornada do cliente e focando apenas no suporte? Nesse episódio convidamos os experts Bernardo Nunes, que é Head of Customer Success, e Lilian Oliveira Franco, Director of Customer Success & Support, para compartilhar as melhores práticas de um time estratégico de CS.
2023-06-0753 min
CX EducationFrom focusing on the basics to successful digital transformation with Shameem Smillie, CCaaS ConsultantEpisode summary Contact Center as a Service (CCaaS) is a cloud-based customer service solution providing businesses with features to manage customer interactions. CCaaS solutions typically offer a range of features: including inbound and outbound voice calls, email, chat, and social media support. One of the primary benefits of CCaaS is that it provides businesses with a scalable and flexible solution that adapts to changing customer demands and business needs. But if a business wants to stay competitive and meet customer expectations, contact centers must undergo a digital transformation which can be complex and ch...2023-06-0741 min
Smart Conversations#07 - Squad Sinch responde: os segredos do Globoplay para se tornar uma referência com seu bot no WhatsAppDescubra os segredos por trás do sucesso do Globoplay com seu bot no WhatsApp! Neste episódio especial, o Squad Sinch revela insights valiosos sobre como o bot se tornou uma referência em engajamento e experiência do cliente. Prepare-se para conhecer estratégias eficientes e dicas práticas para aprimorar sua comunicação no canal!
2023-06-051h 04