Shows
Marketing Beyond with Alan B. Hart13: Ways to nail your product positioning: Insights from Sjoerd Handgraaf, chief marketing officer at Sharetribe How do you determine your product's market value beyond its features? In today’s episode, Alan and Sjoerd Handgraaf, Sharetribe's chief marketing officer (CMO), discuss Sharetribe’s origins, product evolution, and how Sjoerd’s team identified its ideal product positioning by evaluating the true value it provides to marketplace founders. Sjoerd shares insights into the unique dynamics of building and branding two-sided marketplaces and explains how a “give first, ask later” philosophy has helped Sharetribe develop trust and lasting relationships with its community. Sjoerd grew up as a do-it-yourself (DIY) punk rocker in a steel town in the N...2025-07-1647 min
The Daily GrindS7 Episode 23: Sjoerd Handgraaf | Share Tribe | Chief Marketing Officer“Think in bets. Ask yourself, would I put my money on this” on the Daily Grind ☕️, your weekly goal-driven podcast. This episode features Kelly Johnson @kellyfastruns and special guest Sjoerd Handgraaf, the Chief Marketing Officer at Sharetribe, a platform that helps entrepreneurs launch successful marketplace businesses without coding or significant upfront investment. Over the past decade, Sjoerd has guided Sharetribe’s growth from a small Finnish startup into a profitable global SaaS provider, supporting thousands of marketplace founders worldwide. He’s also the host of the podcast Two-sided, where he has interviewed over 30 founders and investors from some of the world's...2025-06-1738 min
Two-Sided - The Marketplace PodcastIntroducing a new podcast: Sharetribe Founder Stories - Marcel Fairbairn of GearSource**This is a one-off cross-promotional episode of our new podcast: Sharetribe Founder Stories.**This new podcast features interviews with founders building successful online marketplaces with Sharetribe. Discover how founders identified opportunities, overcame challenges, and scaled their platforms—from their first transaction to millions in GMV. Each episode dives into both the strategies that worked and the mistakes that taught valuable lessons.In this first episode, you can hear the story of Marcel Fairbairn and Gearsource.GearSource is a marketplace that helps rental companies sell professional audio and event production equipment they no longer need. Ma...2025-05-1444 min
HIPTHER TalksSolving the Marketplace Puzzle - Insights from Sharetribe’s CMO, Sjoerd HandgraafSend us a textIn this episode, Zoltan talks with Sjoerd Handgraaf, Chief Marketing Officer at Sharetribe.We're all about bringing you the latest insights and conversations from the world of tech, gaming, and beyond. Have a topic you'd love us to cover or a guest you'd like to see on the show? Or maybe you want to be our next guest? We'd love to hear from you! Drop us an email with your ideas and let’s make it happen. Tune in, share your thoughts, and let’s keep the conv...2025-04-2256 min
Explain YourselfHow to Grow a No-code SaaS Business✅ Sharetribe Business Secrets✅ Prioritize calm company culture and honest communication to build trust and long-term customer loyalty. ✅ Say no to enterprise clients to stay focused on startup founders and avoid misaligned product development. ✅ Revisit positioning often—define your core customer, value proposition, and product roadmap with laser precision.🎙️ Episode SummaryIn this episode of the Explain Yourself Podcast, we sit down with Sjoerd Handgraaf, CMO of Sharetribe, a no-code marketplace platform empowering founders to launch and scale without writing a line of code. Sjoerd breaks down Sharetribe’s slow-but-steady growth strategy...2025-04-2131 min
SaaS Backwards - Reverse Engineering SaaS SuccessEp. 162 - What Most SaaS Teams Get Wrong About GrowthGuest: Sjoerd Handgraaf, Chief Marketing Officer at SharetribeThe most overlooked growth lever in SaaS? Positioning.In this episode, Sharetribe CMO Sjoerd Handgraaf reveals how redefining product positioning transformed their trajectory—and why many SaaS companies are still getting it wrong.Handgraaf takes us inside Sharetribe’s journey from chasing big logos to doubling down on their true customer: non-technical marketplace founders. Along the way, he shares hard-won insights about product-market fit, AI disruption, and why going “back to basics” in marketing may be more transformational than the next tech trend....2025-04-1733 min
Two-Sided - The Marketplace PodcastS3E09: Season 3 Recap: six key takeawaysIn this solo episode, Sjoerd wraps up Season 3 of Two-Sided, summarizing key lessons from eight insightful conversations with leading marketplace investors. He highlights essential themes like leveraging network effects for defensibility, the power of starting small before scaling, succeeding in B2B marketplaces, and how AI is reshaping the future. A concise yet rich recap—don’t miss it!2025-04-0329 min
Two-Sided - The Marketplace PodcastS3E08 - Building defensible marketplaces: insights on network effects and AI - Pete Flint (NFX)In this episode, we dive into the world of marketplaces with Pete Flint, co-founder of NFX, one of the leading venture firms specializing in network effects. Pete brings decades of marketplace experience, from the founding team at Lastminute.com to the creation of Trulia and its merger with Zillow. At NFX, Pete and his team have a unique perspective on how network effects drive defensibility in marketplace businesses.Here are three highlights from the conversation:The Key to Defensibility: Pete explains why network effects are the best form of defensibility for marketplace businesses and how they...2025-03-1227 min
Two-Sided - The Marketplace PodcastS3E07 - Disrupting Legacy Industries with B2B Marketplaces - Laurens Groenendijk & Bas Rieter (DFF)In this episode, we dive into the world of B2B marketplace investments with Laurens Groenendrijk and Bas Rieter from DFF Ventures. With years of experience as founders and investors, Bas and Laurens (as co-founder of JustEat and Treatwell) share valuable insights into building and scaling marketplaces that disrupt traditional industries. Tune in for:The rise of re-commerce and the role of technology in creating trust and transparency within B2B marketplaces.Why focusing on niche markets can be the key to achieving fast growth in B2B spaces.A shift in monetization strategies: How B2B marketplaces...2025-03-0537 min
Two-Sided - The Marketplace PodcastS3E06 - From first revenue to breakout success - Colin Gardiner (Yonder.vc)In this episode, we’re joined by Colin Gardiner, a seasoned operator and investor in the marketplace space. From his experience scaling Outdoorsy to leading early-stage investments, Colin dives into the critical elements that make marketplaces succeed and thrive.Highlights:Why unique supply is key: Colin explains how aggregating truly unique supply drives the success of a marketplace.The importance of a strong distribution strategy: A strong go-to-market plan can be the deciding factor in whether a marketplace reaches scale.AI-driven agent-led marketplaces: The future of marketplaces may lie in AI and automation to scale operations an...2025-02-2633 min
Two-Sided - The Marketplace PodcastS3E05 - Founders and speed: finding and funding scalable marketplaces - Jeroen Arts (Speedinvest)In this episode of Two-Sided, we explore how early-stage marketplace investors like Jeroen Arts at Speedinvest evaluate and support marketplace founders. Jeroen brings years of experience in identifying scalable marketplace models, high-potential founders and shares his approach to spotting opportunities and avoiding common mistakes for early stage founders.Highlights include:The power of speed in decision-making: Jeroen discusses the critical importance of “clock speed” in founders—how quickly they make decisions and adapt to change in the early days.Why market focus trumps premature internationalization: Learn why trying to scale too quickly into multiple regions can backfi...2025-02-1934 min
Two-Sided - The Marketplace PodcastS3E04 - Navigating marketplace growth: Lateral attacks and the power of the niche - Mira Mihaylova (Piton Capital)In this episode, we are joined by Mira Mihaylova from Piton Capital. Since its inception in 2010, Piton Capital has focused solely on network effects businesses, having invested in over 100 businesses, all with network effects, and the vast majority of them are marketplaces.Some of the things we’ll talk about:Frontal vs lateral attack strategy: Mira highlights the challenges of launching a marketplace that directly competes with an established player (frontal attack), advising founders to instead focus on a smaller adjacent market to gain traction and gradually expand into the larger market (lateral attack).The importance of st...2025-02-1231 min
Two-Sided - The Marketplace PodcastS3E03 - What turns a good marketplace into a great marketplace? - Andrew Blachman (Marketplace Capital)In this episode, Andrew Blachman, co-founder of Marketplace Capital, shares his wealth of experience in building and investing in online marketplaces. As an operator turned investor, he reveals valuable insights for aspiring marketplace founders.Highlights:The importance of creating new market opportunities: Andrew explains how successful marketplaces unlock new supply or demand that didn’t exist before, like Airbnb did for short-term rentals.Why building traction before raising capital is key: He shares advice on how to validate your marketplace idea and gain traction without relying on funding too early.The impact of AI on the future of ma...2025-02-0536 min
Two-Sided - The Marketplace PodcastS3E02 - Four steps to evaluate a network effects business - Sameer Singh (SpeedInvest / Breadcrumb.vc)In this episode, we'll talk to Sameer Singh, an angel investor known for his excellent blog on network effects, Breadcrumb.vc, former Atomico Angel, and current venture partner at SpeedInvest.We’ll discuss how Sameer evaluates marketplace businesses:Evaluating Network Effects: Sameer walks through his four-step evaluation process for marketplace investments, focusing on unique multiplayer interactions and defensibility.Challenges in Early-Stage Marketplaces: He discusses common mistakes made by aspiring marketplace founders, such as picking overly narrow markets or trying to tackle too many problems at once.Future Trends in Marketplaces: Sameer emphasizes the lasting power of ne...2025-01-2932 min
Two-Sided - The Marketplace PodcastS3E01 - Lessons from investing in 1,100+ network businesses with Jose Marin of FJ Labs.After a brief hiatus, Two-sided—the marketplace podcast is back! I’m super excited to kick off season three of the podcast with a chat with Jose Marin of FJ Labs. FJ Labs is considered the world’s most prolific angel investor: they have over 1,100 startups in their portfolio, including heavy hitters like Airbnb, Alibaba, and AngelList (and that’s just the ones beginning with the letter A). Jose has also been a marketplace founder himself. His marketplace DeRemate (eBay model for Latin America) was acquired by Mercado Libre, which today is a NASDAQ-listed company. In thi...2025-01-2238 min
Marketing Tips3. THIS Positioning Exercise Will Make your Company MILLIONS in 2025 with Sjoerd HandgraafIn this episode of Marketing Tips, Ryan Atkinson sits down with Sjoerd Handgraaf from Sharetribe to discuss the importance of context in positioning, especially for marketers in the marketplace and SaaS space. Sjoerd shares insights on how companies, particularly those in B2B SaaS, need to tailor strategies based on their unique context and challenges.
Key Takeaways:
- The Importance of Context in Marketing Strategy
- Adapting Strategies from B2C to B2B
- Understanding Your Unique Positioning
- The Three Attempts at Solving the...2025-01-2029 min
Two-Sided - The Marketplace PodcastTwo-Sided Season 3 coming out next week! - TrailerSeason three of Two-Sided is here, and we’re switching focus. After exploring the experiences of entrepreneurs and founders in previous seasons, we now dive into the minds of the investors shaping the future of online marketplaces. I chat with top marketplace VCs like Jose Marin from FJ Labs, Pete Flint from NFX, and Andrew Blachman from Marketplace Capital to uncover what they look for in startups, the challenges they see, and the trends to watch. Whether you're building or funding, this season is full of insights you won't want to miss.2025-01-1603 minTwo-Sided - The Marketplace PodcastSharetribe launched on Product Hunt!In this special, one-off mini-episode of Two-sided, Sjoerd asks for your help and reflects back on the past ten years of building marketplace software at Sharetribe.On January 30th, 2024, Sharetribe launched its best marketplace builder today on Product Hunt. We were featured as #2 Product of the Day! Thank you so much for your support! With the new Sharetribe, you can launch a marketplace in a day, without coding. You can also extend it infinitely with code. And scale to any size.Create a Sharetribe account: https://www.sharetribe.comCheck out Sharetribe...2024-01-3006 min
Marketplace AcademyS03E06: Link building for marketplacesBacklinks are votes of confidence from other websites to your marketplace. This final article of our marketplace SEO series discusses how you can build quality backlinks for your marketplace.Article available at:Link building for marketplaces. Mira Muurinen, Marketplace Academy Sources and further reading:Google’s John Mueller: Total Number of Backlinks Doesn’t Matter, Matt G. Southern, Search Engine JournalLessons from two decades in two-sided platforms with Casey Winters (Eventbrite), Two-sided: The marketplace podcastThumbtack Apologizes After Google Penalty; Askin...2023-12-2025 min
Two-Sided - The Marketplace PodcastS2E12 - Season 2 Recap: six essentials insights from this seasonIn this final episode, Sjoerd looks back at season 2. He highlights the top takeaways that any early-stage marketplace entrepreneur can use, and backs them up with outtakes from the interviews.Besides a recap, you can use this episode as a quick guide to discover the episodes you have yet to listen to or rediscover your favorites.We hope you enjoyed this season! If you have any feedback about the podcast, email sjoerd at sjoerd@sharetribe.com.2022-12-0628 min
Two-Sided - The Marketplace PodcastS2E11 - How a comic book community turned into a marketplace - Gene Miguel (Shortboxed)A community can be a strong foundation for a marketplace. In the early days, it helps with onboarding initial supply and demand and creates trust. Later, it can form a powerful moat that defends the marketplace from competitors.But building a community takes time and work and, most importantly, engaging in it yourself.In this episode, Sjoerd interviews Gene Miguel, CEO and co-founder of Shortboxed, a marketplace for buying and selling comic books.Gene and his co-founder have been lifelong comic book nerds. They both had day jobs in tech...2022-11-2249 min
Two-Sided - The Marketplace PodcastS2E10 - Growing a marketplace through perseverance - Trisha Bantigue (Queenly)Sometimes, the story of the founder can be just as interesting as the story of the marketplace.In the case of Trisha Bantigue, this is certainly the case. Trisha was born in the Philippines, raised by her grandparents, immigrated to the US at age 10, and paid her way through college by competing in pageants. Today, she is the CEO and co-founder of Queenly, a marketplace for formal dresses. Queenly is backed by prestigious investors such as YCombinator and Andreessen Horowitz.Though Two-sided does not f...2022-11-0844 min
Two-Sided - The Marketplace PodcastS2E09 - How Drive lah balances speed vs. quality - Gaurav Singhal (Drive lah)First-time marketplace founders often struggle to balance speed to market and marketplace quality. On the one hand, launching an MVP as fast as possible is often the best strategy.On the other hand, high quality and trustworthiness are essential, especially for peer-to-peer marketplaces.Despite being first-time founders, Gaurav Singhal and Dirk-Jan ter Horst cracked this trade-off from the get-go. When they launched their peer-to-peer car rental platform in Singapore, their sole focus was to get to the market fast. Yet they had a clear vision for D...2022-10-2545 min
Two-Sided - The Marketplace PodcastS2E08 - How Curtsy drove $25M annual GMV with a team of 6 - David Oates (Curtsy)Marketplaces have conquered some industries earlier and faster than others. Besides home-sharing and ride-haling, one such industry is fashion. The European second-hand clothing giant Vinted was founded in 2008. The US-based Poshmark started in 2011 and is now a listed company.One might think there are no opportunities left for new marketplaces in these pioneer industries. One would be wrong. In this episode of Two-Sided, Sjoerd talks to David Oates, CEO and co-founder of Curtsy. Curtsy is thriving in one of the most crowded spaces for marketplaces: reselling apparel.On the...2022-10-1146 min
Two-Sided - The Marketplace PodcastS2E07 - Why you shouldn’t underestimate the power of sales for your marketplace - Jason Bergman (MarketPryce)Jason Bergman thinks most marketplace founders underestimate the power of sales.Jason is a big sports fan and has always loved working in sales. Before founding MarketPryce, he ran his own sports agency where he tried acquiring customers by sending Instagram messages to almost three thousand professional athletes.The success rate of the Instagram tactic was pretty terrible. But the experience paid off big time when Jason co-founded MarketPryce, a platform for athletes to find marketing deals. MarketPryce has matched thousands of brands and athletes together. For finding both sides, effective...2022-09-2747 min
Two-Sided - The Marketplace PodcastS2E06 - Having fun building your business is a competitive advantage - Andrew Gazdecki (MicroAcquire)Andrew Gazdecki loves building businesses. He was the weird kid in high school with an eBay store. He built and sold a job board in college. He used the proceeds to start another company, still in college, which he sold before he turned 30. Andrew’s latest venture is MicroAcquire, a marketplace for buying and selling online businesses. The platform boasts a community of more than 150,000 entrepreneurs and raised $6.3m in funding last year.In the latest episode of Two-Sided, Andrew talks to Sjoerd about:How his entrepreneurial journey inf...2022-09-1340 minMarketplace AcademyS02E04: How to raise venture capital for your marketplaceHow to prepare for a VC funding round? How to choose the right investor and catch their attention? How to close the deal? This episode is Sharetribe’s CEO Juho’s complete guide to raising venture capital for your marketplace.Article available at: Marketplace funding: How to bootstrap your marketplace. Juho Makkonen, Marketplace Academy Sources and further reading:A Guide to Marketplaces: Third Edition. Angela Tran, Max Webster, and Bors Wertz, Version One VenturesAll Markets Are Not Created Equal: 10 Factors To Consider When Evalu...2022-08-2317 minMarketplace AcademyS02E02: How to bootstrap your marketplaceIn this episode, Sharetribe CEO Juho discusses an approach familiar to most early-stage marketplace founders: self-funding, or "bootstrapping".Article available at: Marketplace funding: How to bootstrap your marketplace. Juho Makkonen, Marketplace Academy Sources and further reading:How much does it cost to build a marketplace business? Juho Makkonen, Marketplace Academy. Your marketplace MVP – How to build a Minimum Viable Platform. Cristóbal Gracia, Marketplace Academy. Also available as an episode of this podcast!How to build your marketplace supply. Juho Makkonen, Market...2022-08-0918 min
Two-Sided - The Marketplace PodcastS2E05 - How a passion turned into a marketplace - Dirk Fehse (PaulCamper)I'm talking to Dirk Fehse, founder and CEO of PaulCamper, Europe's leading marketplace for RV rentals.Many of us have probably daydreamed about spending a few weeks on the road in an RV. Just get in the van, and park it wherever you want, and that's your home for the night. Dirk loved this too, and so much that he founded a company around it. It's a wonderful story, driven by passion, and started out really lean, as you will hear.We talk about: How PaulCamper got startedHow Dirk built it piece by pieceHow t...2022-07-2633 min
Two-Sided - The Marketplace PodcastS2E04 - How to start a marketplace in an industry you know nothing about - Emmanuel Nataf (Reedsy)In business school, Emmanuel Nataf and his friends were bored. They were more interested in startups and tech than studying, and so they decided to start a company: a marketplace around services for self-publishing books. Had any of them ever published a book? No! Did that prevent them from becoming successful? Also, no!We talk a bit about that journey, how they found content & SEO to be their best channel, and how they doubled down on that. We also discuss how Reedsy built a community to support the business and some interesting thoughts about financing your startup.2022-07-1235 min
Two-Sided - The Marketplace PodcastS2E03 - Focus on a problem that you have experienced yourself - James Younger (TempStars)Knowing is half the battle, said the wise man G.I. Joe at the end of each episode. This rings doubly true for James Younger of TempStars, a marketplace for temporary dental hygienists and assistants. Not only is James working on a problem that he knows really well, but he also made a point of getting to know as much as he could about design, web development, and digital marketing after the first version of Tempstars turned out disastrous. We speak about that, and about how Tempstars got started, how they built a special algorithm to...2022-06-2836 min
Two-Sided - The Marketplace PodcastS2E02 - Transforming from a network to a marketplace - James McAulay (Encore)For this episode, I spoke to James McAulay, CEO & co-founder of Encore, a marketplace for booking musicians. We speak about how James combined his love for music and computer science into Encore. How they got started initially as a “LinkedIn for musicians”, then moved to a “managed reverse marketplace” model to ultimately transform into the online marketplace it is today. Many great stories and lessons to be learned from here.2022-06-1439 min
Two-Sided - The Marketplace PodcastS2E01 - Lessons from two decades in two-sided platforms - Casey Winters (Eventbrite)We kick off the season with a deep-dive by Casey Winters, one of the most knowledgable and experienced two-sided platform people out there. Casey started at Apartments.com, helped Grubhub to IPO-ready, grew Pinterest to an enormous scale, and is now Chief Product Officer at Eventbrite. In between, he has advised a gazillion marketplace startups: Hipcamp, Faire, Airbnb, Uber, GoFundMe... It’s almost more difficult to name one that he hasn’t advised.2022-05-3137 min
Two-Sided - The Marketplace PodcastTwo-Sided Season 2 - TrailerIt is coming. Finally. Two-Sided Season 2. I know many of you have been waiting a long time. A big thanks to everyone who has reached out me since the first season, and let me or Sharetribe know how much they liked it. It has been a big motivator for us to continue. It’s later than expected, but good things come to those who wait.And boy, are good things coming! I have already recorded some really terrific interviews and a few more in the pipeline, and I found myself learning a whole lot again, about network ef...2022-05-2401 min
GigapodSharetribe - Reducing the barriers to entry for marketplace businessesWe've long admired Sharetribe's position in the Marketplace space. They're the go-to for many businesses looking to start, as they make it easy to get started by providing an easy to use platform and have great tools to use as they scale. In this episode we sit down with Sjoerd Handgraaf, Sharetribe's CMO. Hear Sjoerd story, and how he got involved with Sharetribe, and how this Finnish startup has developed to become what they are today.
Check out the book mentioned in the podcast here: https://theleanmarketplace.com/ and look at Sharetribe's other amazing resources for startups h...2020-09-3035 min
Two-Sided - The Marketplace PodcastS1E12 - Season 1 Recap: Five takeaways from this seasonIn this episode we look back at season 1. I distill five interesting takeaways that any early-stage marketplace entrepreneur can use, and I have picked out the most relevant outtakes from this season’s interviews.2020-08-1237 min
Two-Sided - The Marketplace PodcastS1E11 - From mowing lawns to tech entrepreneur - Bryan Clayton (Greenpal)Bryan Clayton, co-founder and CEO of Greenpal, tells the story behind Greenpal, the marketplace for lawn care, and how he transformed himself from a blue-collar entrepreneur into a tech entrepreneur.2020-08-0540 min
Two-Sided - The Marketplace PodcastS1E10 - Lessons learned from building Kickstarter - Charles Adler (co-founder Kickstarter)Charles Adler, co-founder of Kickstarter, shares how Kickstarter began and how they grew organically while maintaining the quality and the vibe.2020-07-2953 min
Two-Sided - The Marketplace PodcastS1E9 - Dealing with trust and Covid-19 in a travel industry marketplace - Jacob Wedderburn-Day (Stasher)Jacob Wedderburn-Day tells Sjoerd about building Stasher fresh out of university and dealing with the pandemic in a travel industry marketplace.2020-07-2238 min
Two-Sided - The Marketplace PodcastS1E8 - Free marketplaces will disappear - Ryan Gill (Communo)Ryan Gills shares how Communo got started, why he thinks Fiverr & UpWork are in a race to the bottom, why they built a community that is about giving before receiving and how Communo is building for the future generations.2020-07-1537 min
Two-Sided - The Marketplace PodcastS1E7 - Building an enterprise gateway marketplace - Kevin Lustig (Scientist.com)Kevin Lustig: [00:00:00] So we literally have a press release [laughs] from September 15th, 2008, you know, saying they were launching this platform, and we hoped it would be as consequential as, you know, Darwin stepping out 165 years ago this day onto the Galapagos. [laughs] Because what ended up happening was crickets.Announcer: [00:00:24] Welcome to Two-Sided, the marketplace podcast. Brought to you by Sharetribe.Sjoerd: [00:00:28] Hi, I'm Sjoerd, CMO at Sharetribe, and I am your host. In this episode, I speak to Kevin Lustig from Scientist.com, which is a marketplace for buyers and sellers of scientific research...2020-07-0848 min
CHURN FMEP 68 | Sjoerd Handgraaf - How to increase retention in a two-sided Marketplace BusinessToday on the show we have Sjoerd Handgraaf, CMO at Sharetribe. In this episode, we talked about why retention is key to tackling the supply vs demand problem in marketplace businesses, what liquidity is and why it is important, and the key things you need to be looking at when building a marketplace business.We also discussed early churn at Sharetribe, why they built an entirely new product to tackle graduation churn, and how the Sharetribe’s marketing team operates around churn and retention. As usual, I'm excited to hear what you think of t...2020-07-0142 min
Two-Sided - The Marketplace PodcastS1E6 - Talent marketplaces and the future of work - Sophie Adelman (WhiteHat/ex-Hired)Sophie Adelman: [00:00:00] But I think people forget that all of these companies started off with humans going out into the streets and making that business work.Speaker 2: [00:00:12] [music playing] Welcome to Two-Sided, the marketplace podcast, brought to you by Sharetribe.Sjoerd: [00:00:24] Hi, I'm Sjoerd, CMO at Sharetribe, and I am your host. In today's episode, I speak to Sophie Adelman about talent marketplaces. Sophie has a lot of experiences with that. She was the first international hire at hired.com, a tech recruitment marketplace. There she led the expansion of Hired from the US into the UK...2020-07-0134 min
Two-Sided - The Marketplace PodcastS1E5 - Embrace, don't replace the middleman - Michael DeGiorgio (Crexi)TS_Michael_MasterMichael DeGiorgio: [00:00:00] And I kind of, in the back of my mind, thought, "If nothing else, you know, this'll be a platform that we can transact on ourselves if people didn't want to use it."Speaker 2: [00:00:13] Welcome to Two-Sided, the marketplace podcast, brought to you by Sharetribe.Sjoerd: [00:00:24] Hi. I'm Sjoerd, CMO at Sharetribe, and I am your host. For this episode, I talked to Michael DeGiorgio, founder and CEO of CREXi, a marketplace for commercial real estate. This is an area, uh, [laughs] as you'll hear, which I knew...2020-06-2436 min
Two-Sided - The Marketplace PodcastS1E4 - Talk to your users before building anything - Charles Armitage (Florence)Sjoerd Handgraaf: [00:00:15] Welcome to two-sided, the marketplace podcast brought to you by Sharetribe.Sjoerd Handgraaf: [00:00:23] Hi, I'm Sjoerd CMO with Sharetribe and I'm your host. I'm actually very excited today because this is the first time that I can say to at least some of you welcome back because we dropped the first few episodes last week and the response has been absolutely amazing. And if you're one of the people who heard those and came back, thank you so much.And also thank you for the fantastic response we've gotten so far. Now let's dive into t...2020-06-1740 min
Two-Sided - The Marketplace PodcastS1E3 - Building a marketplace for a fragmented market with complex workflows - Ruthie Amaru (Freightos)We talk to Ruthie Amaru, CEO of Freightos, the world's biggest marketplace for freight.
We’ll talk about how to serve fragmented markets, with complex workflows and middleman. We talk about how to get supply onboard before having demand, about building for trust and loads of other great things, especially for B2B marketplaces.2020-06-0738 min
Two-Sided - The Marketplace PodcastS1E2 - Optimize for quality and productivity in your marketplace - Josh Breinlinger (Jackson Square Ventures)We sat down with Josh Breinlinger to dive into his long history with online marketplaces. Josh was early at oDesk and Rev.com and has invested in several marketplaces while working in Venture Capital at Jackson Square ventures. We talked productivity tools, being anti-hype, and quality in the marketplace. 2020-06-0721 min
Two-Sided - The Marketplace PodcastS1E1 - Build something people want - Lenny Rachitsky (ex-Airbnb)Sjoerd Handgraaf: [00:00:23] Hello and welcome to two-sided. I am Sjoerd CMO at Sharetribe, and I'm your host. And this episode I talked to Lenny Rachitsky. He first founded his own marketplace company, then sold it to Airbnb, worked there for seven years until last year. Since then he has been writing fantastic content about marketplaces, which you can find at lennysnewsletter.com.I talked to him about his time at Airbnb about his framework for evaluating which marketplace to invest in, why Shopify still has a lot of work to do with their new shop app. Why...2020-06-0744 min
Two-Sided - The Marketplace PodcastTwo-Sided - The Marketplace Podcast - An IntroductionHi and welcome to Two-Sided, the podcast about building an online marketplace business. My name is Sjoerd, I am your host and also the CMO at Sharetribe, which is the company that brings you this podcast. We decided to call it Two-sided, because of course we’ll discuss Demand & Supply, but also the good sides and the bad sides, the easy and the hard parts, how it looks from the outside versus what is really going on inside of an online marketplace.
In this series, we sit down with marketplace entrepreneurs, investors and other brilliant minds who work with online ma...2020-06-0301 min