Shows
MedTech Business AcademySmart Medtech Companies Are Getting Ready Now | Ep 96Medtech is heating up in the second half of 2025—is your company ready?In this episode of the Medtech Business Academy podcast, Skender Daerti is joined by Tom Hickey, Barbara Strain, and Scott Alexander to explore how smart medical device companies are navigating renewed momentum, shifting provider dynamics, and emerging investment opportunities.You’ll learn:✅ What’s driving renewed activity in the medtech and healthcare markets✅ How provider constraints are impacting purchasing decisions✅ Why capital equipment and government accounts are key growth areas✅ What...
2025-08-0734 minMedTech Business AcademyMotion Creates Emotion: Medtech Strategy in Uncertain Times | Ep 94In Episode 94 of the Medtech Business Academy, Skender Daerti and Barbara Strain tackle the uncertainty gripping today’s healthcare ecosystem. With macroeconomic signals sending mixed messages and the passage of the so-called “Big Beautiful Bill” creating new Medicaid challenges, both providers and suppliers are frozen in indecision.This episode breaks through the paralysis.Skender and Barbara explore the current “deer in headlights” moment across the industry and outline tangible steps medtech leaders can take now to prepare for either a market boom or a deeper stall. Topics include:
2025-07-1723 minMedTech Business AcademyBreaking Down the Value Analysis Bottleneck | VAES Ep 5Why do so many promising medical technologies stall in the value analysis process?In this episode of the Value Analysis Expert Series, Skender Daerti is joined by three of the most respected leaders in the field: Terri Nelson, Jenell Robinson, and Barbara Strain. Together, they explore the real-world barriers medtech suppliers face when navigating hospital Value Analysis Committees (VACs)—and what it takes to overcome them.✅ What happens behind the scenes in a VAC✅ How suppliers can better prepare and align✅ Why timelines shift—and how to ant...
2025-07-1034 minMedTech Business AcademyFrom Friction to Partnership: Rethinking Supplier Deals in HealthcareIn this episode of the Value Analysis Expert Series, Skender Daerti is joined by Barbara Strain, Jenell Robinson, and Terri Nelson to explore how suppliers and value analysis professionals can move beyond transactional interactions and build true partnerships.They discuss common missteps in supplier engagement—like rigid volume commitments and outdated messaging—and share how to approach contracting conversations with strategy, flexibility, and respect for clinical realities. The panel breaks down the importance of understanding evolving standards of care, the role of physician preference, and how to use risk-sharing and proactive communication to avoid friction.Whet...
2025-05-2238 minMedTech Business AcademyMedtech Is the Most Exciting Place to Be Right Now | Ep 88In Episode 88 of the Medtech Business Academy Podcast, hosts Skender Daerti, Barbara Strain, and Scott Alexander dive into the exciting future of medical technology. Inspired by the growing enthusiasm among healthcare providers for transformative tech innovations, the conversation highlights how medtech companies are uniquely positioned to revolutionize healthcare delivery. The trio discusses how emerging technologies, particularly AI, offer unprecedented opportunities to enhance clinical efficiency, reduce healthcare waste, and ultimately improve patient care.Scott emphasizes the importance of thinking beyond incremental improvements and instead focusing on groundbreaking innovations that redefine healthcare possibilities. Barbara underscores the need for meaningful...
2025-03-2732 minMedTech Business AcademyNavigating Change: Medtech in 2025 | Ep 84Medtech 2025, innovation, AI, automation, healthcare disruption – In this episode of the Medtech Business Academy, Skender Daerti, Barbara Strain, Tom Hickey, and Mike Sperduti dive into the transformative forces shaping the medtech industry as we approach 2025. From the integration of AI and robotics in healthcare operations to navigating tariff changes, evolving supply chains, and fractionalized sales models, our experts discuss how companies can adapt and lead. Explore strategies for embracing innovation, enhancing adoption, and addressing workforce challenges in a rapidly changing landscape. Stay ahead with actionable insights to thrive in the year ahead. Happy New Year!
2024-12-1133 minMedTech Business Academy2024 Trends & Takeaways in Medtech | Ep 83Skender Daerti, Barbara Strain, and Scott Alexander share 2024 trends, insights, and key takeaways to shape 2025 strategies. Learn how medtech leaders are adapting to industry shifts and creating value for clients.Key Highlights:Rising importance of educational marketing and direct-to-consumer strategies.Shift towards fractional staffing and flexible resource management in medtech.Building stronger provider-supplier partnerships to navigate workforce challenges.
2024-11-2630 minMedTech Business AcademyReimagining Infant Spinal Taps | 79In this episode of the Medtech Business Academy, Skender Daerti, Barbara Strain, and Tom Hickey discuss innovation in infant care with Bob Cooper, CEO of Smoltap. Cooper shares how his company's groundbreaking device enhances the success of infant spinal taps by providing a safer, more efficient experience, benefiting patients, parents, and clinicians alike.
2024-09-0539 minMedTech Business AcademyLeads Open, Leads Closed | Ep. 76In the "Leads Open, Leads Closed" episode of the Medtech Business Academy Podcast, hosts Skender Daerti, Mike Sperduti, and Barbara Strain dive into the nuances of nurturing and closing sales leads in the medical technology sector. They discuss the importance of a structured sales process, the critical role of understanding customer needs, and the art of converting initial interest into successful sales. This episode offers a blend of expert advice and actionable strategies, making it a must-listen for anyone looking to enhance their sales effectiveness in the medtech industry.
2024-07-3140 minMedTech Business AcademyKOL Management: The Unsung Heroes of Authentic DemandIn this episode of the Med Tech Business Academy, we delve into the pivotal role of Key Opinion Leaders (KOLs) in driving authentic demand within the medtech industry. Skender Daerti, Barbara Strain, and Scott Alexander discuss how influencer marketing has evolved in healthcare, highlighting the importance of managing expectations and effectively utilizing KOLs. Discover strategies for leveraging KOLs to enhance patient outcomes, gain market share, and establish thought leadership. Join us for an insightful conversation on why KOLs are the unsung heroes of medtech innovation.
2024-06-2735 min
MedTech Business AcademyEmbracing AI in MedTechAI Revolution in MedTech: Insights from HIMSS & Industry LeadersUnleash the Power of AI in Medical TechnologyThis episode of the Med Tech Business Academy Podcast dives into the future of healthcare with medtech experts Skender Daerti, Barbara Strain, Scott Alexander, and Tom Hickey.Fresh off key first-quarter conferences like HIMSS, the panel discusses the surge of AI applications in MedTech. Discover how AI is transforming medical device training, patient care, and healthcare provider efficiency.Gain actionable insights on...
2024-04-1035 minMedTech Business AcademyAdapting to Change Navigating the Medtech Landscape in 2024In Episode 63, the Med-TeXperts analyze Q1 2024's Medtech landscape, focusing on economic trends, virtual and fractional employment's rise, and strategic adjustments needed for relevance and competitiveness. Learn the importance of clear value propositions, pricing adjustments, and the role of partnerships with healthcare providers in overcoming industry challenges and seizing opportunities.Hosts: Skender Daerti, Barbara Strain, Scott AlexanderKey Topics Covered:Economic Activity and Trends in Med TechThe Shift Toward Virtualization and Fractional Employment...
2024-03-1336 minMedTech Business AcademyEp. 44 - Contemporary Executive ChallengesJoin the Med-TeXperts as they dig into a report on the top problems facing healthcare executives today. Scott Alexander, Skender Daerti, and Barbara Strain lead the conversation on this episode of the Medtech Business Academy.
2023-08-3028 minMedTech Business AcademyEp. 39 - The 2023 Conference SeasonHello and welcome to Episode 39 of the MBA podcast. Barbara Strain leads our other hosts Tom Hickey, Skender Daerti, and Scott Alexander in the first half of the 2023 Conference Season. We take a look back at the first half of the year, and how to maximize your opportunities in the second half. Listen in and hit subscribe below!
2023-07-1944 minMedTech Business AcademyEpisode 32: Leveraging Market ResearchWelcome to the Medtech Business Academy podcast Episode 32: Leveraging Market Research. Today Scott Alexander, Skender Daerti, and Barbara Strain discuss how to develop your product and messaging through market research. We hear answers to questions like: What does it mean to know your customer? Have you made a story that resonates with your audience? Do you have a long term product, or are you just chasing a trend? And, what does medtech get wrong during commercialization? Hit subscribe below so you’ll never miss an episode, and let’s listen in!
2023-05-1531 minMedTech Business AcademyEp. 29 A Nurse Manager Weighs InHello and welcome to the latest episode of the MedTech Business Academy podcast. This week our regular MedTexperts, Barbara Strain, Mike Sperduti, Scott Alexander, and Skender Daerti, are joined by special guest Nurse Manager Crystal Wagner. Listen as Crystal, Barbara, Scott and Skender discuss the current state of the healthcare landscape: staffing issues, clinical education, what the nursing community is looking for, and how industry can help. Diving into topics such as new grads, microlearning, assistive technology, and continuing support, the podcast shines a light on the status quo and illuminates a path toward improvement. And now, on to...
2023-04-1243 min
ISAVE That PodcastAVA Academy Expectations and a Powerful Patient Perspective InterviewWelcome to Episode 7 of the ISAVE That Podcast. AVA Academy is here! In this jam-packed episode, we break down what users can expect from Academy, while Eric speaks with the mother of a pediatric patient who authored a Patient Perspective article in the summer issue of the Journal of the Association for Vascular Access.0:00-0:38 A word from our Episode 7 sponsor, ivWatch.0:50-11:33 AVA Director of Clinical Education Judy Thompson and JAVA Editor-in-Chief and AVA Director of Communications Eric Seger welcome AVA Director-at-Large Jon Bell to the show for a quick preview of what users can expect...
2019-05-1453 min