Shows
If You MarketClone the Owner, with Dean MercadoAre you replaceable, should you be? Do you find yourself saying "If I only had 10 of me"?On this episode of the If You Market podcast Dean Mercado talks with us about the "Clone the Owner Methodology" and techniques for replacing yourself piece by piece for better growth and a better life. Dean Mercado is the Founder and CEO of Online Marketing Muscle® and #1 Best Selling Author of “The MINDstretch: 49 Inspiring Insights For Business Breakthroughs,” he’s a business coach, author, and speaker. Learn more about your ad choices. Visit megaphone.fm/adcho2023-08-0152 min
If You MarketSpeaking IS Marketing, with Orly AmorDoes public speaking scare the crap out of you? It could do wonders for your marketing and career.On this episode of the If You Market podcast we talk with Orly Amor about using public speaking as marketing, how to make it work for you and your company, and the process and benefits of making it a reality. Orly Amor is the CEO of The Global Mentoring, Coaching and Publishing Center, is a professional public speaking coach working with authors, speakers, consultants, and entrepreneurs focusing helping speakers be more successful and make more $. ...2023-06-0654 min
If You MarketFirst Party Data and Events, with Jonathan KazarianHow's your event game? Are you getting quality info that helps you sell? On this episode of the If You Market podcast we talk with Jonathan Kazarian about the importance of 1st party data from events. This is actual direct interaction with your clients and prospects. We talk virtual events, in person events, the role of technology, and of course everything to do with collecting that event first party data. Jonathan Kazarian is the Founder & CEO of Accelevents, a leading virtual and hybrid event management platform recently recognized by Inc. 5000 as one of the...2023-05-2346 min
If You MarketVirtual Assistants and Delegation, with Kristy YoderEver curious about how virtual assistants work?This week on the If You Market podcast we talk with Kristy Yoder about how to hire and manage virtual assistants. Part time, full time, specific skills, virtual assistants can handle it all, if you know how to manage them. Kristy is the Founder and CEO of Smart VAs, a virtual assistant agency. She was born and raised in the Philippines and now living in Ohio. she grew her agency 10x within 3 months of hiring her first virtual assistant, and now has a team of over 70 virtual assistants.2023-01-0355 min
If You MarketStaying Connected with a Remote Marketing Team, with Drew MoffittWhat if you could combine the best parts of working from home and being in the office?This week on the If You Market podcast we talk with Drew Moffitt about how to stay connected with remote marketing team and the Kumospace application. We also talk about meeting investors on yachts and whether this name is real or not. Drew Moffitt currently leads marketing Kumospace, a Lightspeed Ventures portfolio company with more than $24 million in funding. He is a seasoned operator who has held the role of founder, corporate spin-off CEO, and head of marketing ac...2022-12-201h 10
If You MarketCustomer Service as Content, with Brooke SellasIs your customer service helping your sales and marketing?This week on the If You Market podcast we talk with Brooke Sellas about using your customer service to create marketing content and drive sales.Brooke Sellas is the CEO & Founder of B Squared Media and Her marketing mantra is “Think Conversation, Not Campaign”, she wrote a book about it Conversations That Connect, she also teaches a Digital Marketing course at the University of California in Irvine. Learn more about your ad choices. Visit megaphone.fm/adchoices2022-11-221h 11
If You MarketInbound Video Calls, with Aleks GolluHow easy is it for people who want to buy from you to connect?This week on the If You Market podcast we talk with Aleks Gollu about using inbound video calls to upgrade your marketing, customer service, and sales.Aleks Gollu is the co-founder and CEO of 11Sight, an inbound video call and customer engagement platform. Learn more about your ad choices. Visit megaphone.fm/adchoices2022-11-0853 min
If You MarketThought Leadership: Grow, Rent, or Buy, With Mark RaffanThis week on the If You Market podcast we talk with Mark Raffan about developing thought leadership in your company and when it right to develop it yourself, when you should rent a thought leader, and when you should buy one.Mark Raffan is the Founder & CEO of Content Callout, a B2B content-creation agency. He’s also an expert in influence, persuasion, and negotiation and has coached executives and teams in some of the largest companies in the world. Learn more about your ad choices. Visit megaphone.fm/adchoices2022-08-0256 min
If You MarketConversation Automation and Commerce, with Paul AceAre your customer interactions convenient for your customer?This week on the If You Market podcast we talk with Paul Ace about Conversational Commerce. It's all about using automation to provide an efficient balance of human and human like experience. Customer journey flows, sales and marketing funnels, SMS, Messenger bots and much more. Paul Ace is the CEO of Amplify C-Com. Amplify C-Com helps 7 figure high ticket course creators break through their glass ceiling to generate an extra six figures+ in new revenue using conversational commerce ( what the cool kids call C-Com) L...2022-03-2945 min
If You MarketShould You be Making Data-Driven Decisions?, with Nick AmabileWhen did you last make a decision that made you say, now that was a decision based on the data?This week on the If You Market podcast we talk with Nick Amabile about Data-Driven Decisions. Understanding the context so you can train your instincts to make decisions quickly when necessary and knowing how to make data-driven decisions. Office Space, Berenstain Bears, Scar Face, Moneyball, Princess Bride, Hitchhikers Guide to the Galaxy, AI, the 'Data' Pronoun, and more.Nick Amabile (pronounced: AM-uh-beel) is the CEO of DAS42, a US data analytics consulting firm that helps com...2022-03-0158 min
If You MarketHow to Win, on Purpose, with Jose PalominoYou aren’t going to change the world, and that’s okay.This week on the If You Market podcast we talk with Jose Palomino about how to win by focusing on business growth instead of trying to change the world. So many companies lofty ambitions get in the way of success. They want to be flashy and conquer the world but they don’t have the fundamentals down.Jose Palomino is the CEO of Value Prop Interactive where he helps mid-market B2B companies struggling with sales growth win more and better business, even in commo...2022-02-1556 min
If You MarketWalled Gardens vs Owned MarketingShould you create your own markets or use curated 'Walled Garden' audiences?This week on the If You Market podcast we talk with Dave Fink about the amazing power of owning your audience vs the advantages of being part of curated Walled Garden channels. Dave and host Sky Cassidy talk about the amazing power of open marketplace marketing where you own your audience, like physical mail, email and phones, and the convenience and speed to market provided by platforms like Facebook (Meta), google ads, and LinkedIn. Dave Fink thinks the best kept se...2021-12-211h 01
If You MarketHow Topic Clustering Optimizes Content at ScaleIs your content competing with itself for attention? This week on the If You Market podcast we talk with Skyler Reeves about creating marketing content that doesn't compete internally and how to figure out what content to create first. It's about clustering keywords to not bid against yourself in the SEO auction, knowing what content topics are the highest priority, and optimizing the traffic you get from your content. Clustering helps you know what content to focus on first for the best results and what keywords need content vs a paid ad. Meet Skyler Reeves. As a C...2021-12-071h 13
If You MarketEuropean B2B Lead Generation in the Age of GDPRDo you know everything you need to about GDPR? This week on the If You Market podcast we talk with Byron Crowell about how to generate leads in the European Union under GDPR data privacy laws. It's not just lead generation though, GDPR may be required whether you're doing lead gen in Europe or not. We discuss the various aspects of compliance and both the positives and negatives of GDPR on business. Byron Crowell is the CEO & Founder of Solution Publishing - After growing up in Tampa and playing college football at VMI, Byron ventured We...2021-11-2353 min
If You MarketMarketing to Software Engineers, with Karl HughesAre you part of the cultural world your audience lives in? This week on the If You Market podcast we talk with Karl Hughes about marketing to software engineers and other audiences that have their own culture. We discuss the marketer as a sociologist, Maslow's hierarchy of marketing needs, Sacagawea, and being immersed or part of a culture enough to communicate your message as one of them.Karl is a former software engineer and CTO turned writer. He's currently the CEO of Draft.dev where he leads a team of 120+ writers, editors, and content specialists to...2021-11-091h 23
If You MarketPlanning for Privacy-First Marketing, with Quimby MeltonHow concerned are you about the effects of data privacy on your marketing?This week on the If You Market podcast we talk with Quimby Melton about Data Privacy and Planning for Privacy-First Marketing. We touch on GDPR and CCPA, the ethics and philosophy of data privacy, and the direct impact of all of this on your marketing. Quimby Melton is the co-founder and CEO of Confection. He's responsible for financing, strategic positioning, business development efforts, and day-to-day operations. Learn more about your ad choices. Visit megaphone.fm/adchoices2021-10-121h 05
If You MarketAutomation from Lead to Sale, with Pieter K de VilliersWhat do you do to make sure leads don't fall through the cracks?This week on the If You Market podcast we talk with Pieter K de Villiers about the importance of having automated processes to assure once a lead is generated it is properly handled through to the sale. Pieter is a small business systems & automation expert and the co-founder and CEO of Macanta software where he works with business owners to design, systematize and automate their business. Learn more about your ad choices. Visit megaphone.fm/adchoices2021-09-1453 min
If You MarketMarTech for Personalization and Growth, with Dan McGawThis week on the If You Market podcast we talk with Dan McGaw about using MarTech to help grow your business. We talk about what to avoid, what you really need, what we have to look forward to in MarTech, and much more. Dan is a MarTech expert, CXL instructor, award-winning entrepreneur, speaker, CEO of analytics and marketing technology consultancy McGaw.io, and a United States Ambassador of Entrepreneurship. Dan also finds time to be a 500 Startups Mentor, started Orlando’s first business accelerator, and at the age of 13 started one of the first online booking companies for...2021-08-3152 min
If You MarketTurn-Off Experiments, with Jeff PedowitzHow much marketing is too much marketing? This week on the If You Market podcast we talk with Jeff Pedowitz about the importance of experimenting in your marketing and how turning off some of your marketing from time to time can be good. Jeff, is the author of “F The Funnel: A New Way To Engage Customers & Grow Revenue, and President/CEO of The Pedowitz Group, and He hosts a weekly podcast, CMO Insights. Learn more about your ad choices. Visit megaphone.fm/adchoices2021-08-1753 min
If You MarketPulling off Micro Events, with Jonathan ConeliasWhat's the most fun you've ever had at a business event?From wine tasting and succulent maintenance to drag queen bingo and drunk yoga, this week on the If You Market podcast we talk with Jonathan Conelias about pulling off awesome micro events and how it can be a big win for your company. Jon Conelias is the CEO of ReElivate. Jon has been a CFO and Operator for the past 15 years of marketplace companies focused on both B2B and B2C channels. Learn mor...2021-06-291h 00
If You MarketFunnels are Weak and Lazy, with Ziv RavivDoes your company have an effective lead party?This week on the If You Market podcast we talk with Ziv Raviv about the funnel and why it is a bad metaphor for your Marketing, Sales, and business process in general. Ziv provides an alternative way of looking at the process from initial marketing to client management that provides more guidance than a funnel and helps to create effective processes that lead to more leads and more sales. Ziv Raviv is the founder and CEO of Daily Cookie. He has built 6 businesses in micro niches that ar...2021-06-1555 min
If You MarketMarketing a Professional Service Company, with Sean CampbellThis week on the If You Market podcast we talk with Sean Campbell about the specific challenges and techniques for successfully Marketing a Professional Service Company. What makes Professional services different, the social mistake, and the 'Age of narrow'. Sean is the CEO of Cascade Insights where he mentors companies on how to seize opportunities in the B2B technology sector. Learn more about your ad choices. Visit megaphone.fm/adchoices2021-04-131h 02
If You MarketLanding Page Optimization, with Ross KimbarovskyThis week on the If You Market podcast we talk with Ross Kimbarovsky about optimizing your landing pages. Ross Gives his 15 insights for effective landing pages. Ross Kimbarovsky has founded multiple companies, Including Crowdspring where he is the CEO, and wears shorts to work. Crowdspring is a marketplace where more than 220,000 experienced freelancers help agencies, small businesses, entrepreneurs, and non-profits with high-quality custom design and company naming services. Learn more about your ad choices. Visit megaphone.fm/adchoices2021-04-0653 min
If You MarketShow Me the Happiness, with David MeltzerThis week on the If You Market podcast we talk with David Meltzer about his mission to empower over a Billion people to be happy. We also talk a little Jerry Maguire, purpose marketing, marketing segmentation, and Dr. Pimple Popper. David is the Co-Founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh (“Lee”) Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire. Learn more about your ad choices. Visit megaphone.fm/adchoices2021-03-1628 min
If You MarketFinding ROI in Podcasts, with Michael GreenbergThis week on the If You Market podcast we talk with Michael Greenberg about podcasting and how companies can find an ROI somewhere in the podcast industry. He gives podcast ROI secrets that are so good our audio mysteriously cuts out during some tips. Michael Greenberg, CEO of Call For Content, and author of the B2B Podcast Playbook. Learn more about your ad choices. Visit megaphone.fm/adchoices2021-02-091h 03
If You MarketCRM Solution... or Problem, with Jeroen CorthoutDo you use a CRM Solution, or would you describe it as a CRM problem? On this episode of the If You Market podcast we talk with Jeroen Corthout about why CRMs are so critical to a business and why they so often go unused. How to find the right CRM for your team, how to use it, and how to get buy in from sales. Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and fast growing startup companies. Learn more about your ad...2021-01-1951 min
If You MarketHow to Manage an Agency Relationship, with Garrett MehrguthMarketing agencies don't fail, people fail to use them properly or hire the right agency. If an agency is a tool you need to know what the right tool is for your needs, how to find it, and how to use it. This week we talk with Garrett Mehrguth about marketing agencies. The hiring process, when, why and how to use an agency, and how to get the most out of yours. Garrett is the co-founder and CEO of Directive, a performance marketing agency for software companies. Learn more about your ad choices. Visit megaphone.fm/ad...2020-11-1053 min
If You MarketBuilding Your Marketing A Team, with Tracey EllisThis week we talk with Tracey Ellis of Leadous about Building a Marketing Teams, the key skills to look for, what to hire for and what to outsource, pitfalls to avoid, everything you need to know to put a marketing team together that gets the job done. Tracey, is the CEO of Leadous, a lead generation and marketing automation company out of Minnesota. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-10-2041 min
If You MarketDon't Market Snow to Eskimos, with Bill CatesIs your marketing relevant to your customers, or are you marketing snow to Eskimos? On this episode of the If You Market podcast we talk with Bill Cates about how to target and market to your audience in ways that make you not relevant-ish but radically relevant. We cover the basics, strategies, tactics, and more. It's all about how to narrow your target enough to provide relevant messaging. Bill Cates, is a referral marketing expert at Referral Coach International. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-0852 min
If You MarketMarketing Automation that Drives Sales, with Jason RockmanToday's Don Draper of B2B Marketing uses technology to better serve more people through intelligent automation, and his name is Jason Rockman. In this episode of the If You Market podcast we discuss marketing automation technology, how to get started, and the keys to Marketing Automation success. Jason has almost twenty years of agency experience with a strong emphasis on consumer brands like Home Depot, Coca-Cola, AMC Theatres, and MillerCoors. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-0155 min
If You MarketQuick SEO, with Matthew WoodwardDon't let the Costa Rica hammock life fool you, Matthew Woodward is serious about SEO, he demands full control, and he provides results. In this episode of the If You Market podcast Matthew provides a string of things you can do in 20 minutes to drastically improve the leads and sales you get from search engine traffic. Matthew is a prolific blogger focusing for nearly a decade on helping businesses increase traffic and profits mainly through Search Engine Optimization. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-08-251h 08
If You MarketSales Enablement Checklist, with Jen SpencerWhat if marketing didn't help sales? Jen Spencer believes marketing works for sales and along with lead generation marketing needs to be practicing sales enablement. What's that mean? In this episode of the If you Market Podcast Jen gives us the steps and steps and processes to maximize marketing's impact on sales. As Vice President of Sales and Marketing, Jen Spencer leads SmartBug’s sales, marketing, and brand strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-08-181h 01
If You MarketPersonal ABM, with Kristina JaramilloThere's more than one type of ABM. Today's ABM is usually martech based and done in mass. On this episode of the If You Market podcast Kristina Jaramillo talks with us about real ABM, that's old school retro and highly effective Personal ABM. Kristina Jaramillo, President of Personal ABM and Partner at Stop the Sales Drop, helps marketers increase their influence over revenue with a personal account-based approach that wins, protects and expands status quo accounts. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-08-1151 min
If You MarketYour Name Sucks, with Alexandra WatkinsIs your company or product name hurting your bottom line? Alexandra Watkins is one of a handful of naming experts and shares her tips on what to do and not do in naming and how to make your customers smile instead of scratch their heads in confusion, or worse. Alexandra Watkins is Chief Executive Boss Lady of Eat My Words, a branding firm. For more than a decade, she and her firm have created love-at-first sight brand names for clients including Amazon, Google, Frito-Lay, and Disney. Learn more about your ad choices. Visit megaphone.fm/a...2020-08-041h 15
If You MarketHow to Be a Podcast Guest, with Kelly GloverHave you heard of this podcasting thing? I heard it's a big deal. Kelly Glover is obsessed with podcasts and personal branding and comes on to coach us all on how to get booked on podcasts. On this episode she lets us know how to get booked, how to preform once you're booked, and what to do after. Kelly, is the founder of The Talent Squad a company that helps you get booked as a guest on relevant podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-07-281h 01
If You Market3 Steps to Journey Mapping, with Jim TincherJourney mappers are the cartographers of marketing. You don't create the journey, you discover it. This week on the If You Market Podcast we talk with Jim Tincher about Journey Mapping. Jim, is the Journey Mapper-In Chief at ‘Heart of the Customer’, Jim’s entire career has centered around customer experience and creating customer loyalty. He is an author, keynote speaker, and the 2nd person in the world to be certified as a customer experience professional. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-07-2154 min
If You MarketAvoid the Check the Box Mentality, with Allen AdamsonIs your Marketing good enough? Allen Adamson says to stop thinking good enough is good enough, you must do something great. This week we talk with Co-Founder and Managing Partner of Metaforce, Allen Adamson, about how to avoid the check the box mentality. Allen is also NYU Stern Adjunct Professor of Marketing, and the author of multiple books on marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-07-1452 min
If You MarketElevator Pitches That WOW, with Chala DincoyChala Dincoy of Repositioner joins the show to teach us how to create effective elevator pitches that win business. She shares the 3 parts to an effective elevator pitch, what not to do, and so much more. Chala is the CEO and Founder of The Repositioning Expert, where she helps companies change their messaging to attract more customers. She’s the author of Gentle Marketing, and How To Win Friends the Way Apple Wins Customers and is regularly featured on ABC, NBC, CBS, and Fox. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-07-0747 min
If You MarketWhat is Intent Data Anyway?, with Tukan DasThis week on the If You Market podcast we talk about Intent Data with Tukan Das. What is intent Data, how does it work, everything you've always wanted to know about Intent Data and how to use it to better identify what companies to pursue. Tukan is the CEO of intent data company LeadSift where they mine Intelligence from Unstructured Public Web Data to help Organizations better engage their Customers, Also known as “intent data”. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-06-3053 min
If You MarketB2B Influencer Marketing, with Tom PickThis week on the If You Market podcast we talk about B2B Influencer Marketing with Tom Pick. Tom Pick is a B2B Tech Digital marketing Consultant and owner at Webbiquity. He speaks and blogs in the areas of B2B brand awareness, search marketing, social, content strategy and yes influencer marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-06-2351 min
If You MarketThe Balancing Act of Bad News, with Tim O'BrienAs an expert in Crisis PR Tim O'Brien knows where the skeletons are, how they got there, and what to do about it. On this episode of the If You Market podcast we talk about when and how to panic, steps to managing a crisis, different types of crisis, and much more. If your CEO is tweeting at 2am you might need Brian and you definitely need to listen to this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-06-1655 min
If You MarketVideo in Email: Get More Personal, with Ethan BeuteEthan Beute believes you are better in person, and he's working hard to make you better in person by email. In this episode of the If You Market podcast we talk with Ethan about BomBom's video in email product and the value of personal communication even when using impersonal channels like email. Ethan is the Chief Evangelist at BombBomb, the co-author of Rehumanize Your Business, and host of The Customer Experience Podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-06-091h 00
If You Market7 Steps to Methodical Growth, with Laura PattersonLaura Patterson comes on the show to talk about her latest book, Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth. Some companies are happy where they are, but if you have plans to grow your business then listen up. Laura is the president of VisionEdge Marketing, and is recognized as one of the pioneers and authorities in Marketing Performance Management. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-06-0243 min
If You MarketOrganic Influencer Marketing, with Morgan KlingMorgan Kling, CEO of CloutHQ, comes on to talk about influencer marketing and how to get influencers working with you, organically. Morgan Kling created CloutHQ, the first public influencer database in September of 2018 with the idea of creating a space for brands of all sizes the ability to find and connect with influencers. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-05-2651 min
If You MarketWhy Unicorns Are Bad, with Brian Mac MahonBrian Mac Mahon has started an X-Man like school for startups called Expert DOJO. He's an Irishman in Silicon Beach, on this episode of The If You Market Podcast he shares his thoughts on startups, venture capitalism, and why Unicorns are terrible. Brian Mac Mahon is the owner of Expert DOJO, the largest peer to peer Startup peak performance academy in the world. He’s worked with over 500 early stage startups providing investment, foundation, showcasing, influence, and community. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-05-1952 min
If You MarketHow to Own Your Career, with Darryl PraillIf you want to advance in your career listen to this episode twice. If you plan to stay in an entry level position listen three times. Darryl gives such an impressive amount of actionable career advice it's hard to believe he's only the second most notable Praill. Office politics, interviewing, recruiters, impostor syndrome, Darryl covers it all. Darryl is the CMO at sales engagement platform VanillaSoft. He has raised funding, taken companies public, and held executive roles in enterprise companies. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-05-121h 21
If You MarketThe Role of A.I. in Marketing, with Louis RosenbergTheir Swarm A.I. model predicted the Superfecta at the Kentucky Derby at 540 to 1 odds. Making a fortune at gambling is great, but Louis Rosenberg and Unanimous A.I. are focused on using their unique form of A.I. for marketing. Dr. Rosenberg shares what his company is up to and how it applies to your marketing. Dr. Louis Rosenberg is the Founder and CEO of Unanimous AI, an artificial intelligence company that amplifies the intelligence of human groups using algorithms modeled after swarms in nature. Learn more about your ad choices. Visit megaphone.fm/ad...2020-05-051h 04
If You MarketLinkedIn in the Time of COVID19, with Anthony BlatnerThis is our silver lining COVID19 episode and we're talking with LinkedIn expert Anthony Blatner about how to execute LinkedIn marketing now and in the future. Anthony delivers more actionable advice than we've ever had on the show and will have you scrambling to take full advantage of LinkedIn. Anthony Blatner is the founder of Modern Media, a top LinkedIn Advertising agency. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-04-2844 min
If You MarketWhat's the Cheese Report, with John WallJohn Wall, of the Marketing Over Coffee Podcast comes on the show and they talk about his podcast, company, new book, AI and Machine learning, a little corona virus, and much more. John is a partner at the data science consulting firm ‘Trust Insights’, he is also the producer and co-host on the Marketing over Coffee podcast, has been profiles in Forbes, Inc, CBS and the associated press for his marketing acumen, he is the author of the Marketing Over Coffee Playbook and B2B Marketing Confession Learn more about your ad choices. Visit megaphone.fm/adch...2020-04-211h 00
If You MarketSimple B2B Persona Execution, with Ardath AlbeeArdath Albee comes on the show and teaches us all about creating and executing B2B marketing personas. So practical it's a must listen, all about creating the persona so you can execute the right content to the right audience. Ardath Albee is CEO and B2B Marketing Strategist of her firm, Marketing Interactions. She helps companies with complex sales develop personas and persona-driven content marketing strategies to turn prospects into buyers and convince customers to stay. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-04-141h 08
If You MarketPractical AI for B2B Marketing, with Guy YalifWill AI save us or destroy us? AI expert and CEO of Intellimize joins us on the If You Market podcast to discuss practical use of AI in B2B marketing, but of course there's some terminator talk as well. Guy Yalif has been putting AI into the hands of marketers for the past several years as Co-founder and CEO of Intellimize. He graduated summa cum laude from Princeton University in Mechanical and Aerospace Engineering and was an Arjay Miller Scholar at the Stanford Graduate School of Business. Learn more about your ad choices. Visit me...2020-04-0757 min
If You MarketMarTech Spotlight, Website Conversion Optimization with HushlyThis week on the If You Market podcast James Kessinger, CMO at Hushly, gives us a demo of their Website Conversion Optimization platform. James is an experienced marketing executive with a 20+ year career with leadership roles in corporate marketing, product marketing, services marketing, field and partner marketing. In his current role as CMO at Hushly, James is responsible for defining, building, and executing on all marketing, PR, go-to-market, and partnership programs. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-03-3154 min
If You MarketBrand Equals Trust, with Mitch DucklerThis week on the If You Market podcast we talk with Mitch Duckler of the brand marketing agency FullSurge about brand and the four means of identifying a brand positioning that's truly differentiated. Mitch is a brand strategy consultant with over 25 years of line management and business consulting experience, and author of Amazon.com best-selling book, The Indispensable Brand. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-03-2448 min
If You MarketThe Art of The Call, with Amanda PuppoIs cold calling dead, what about SDRs? This week on the If You Market podcast it's all about lead generation with SDR cold calls. Amanda Puppo shares her experience running a cold calling agency for over 10 years. Amanda founded MarketReach at 26 and has been helping companies set appointments through cold calling ever since. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-03-171h 05
If You MarketNever Go With Your Gut, with Gleb TsipurskyWhen was the last time you relied on 10,000 year old information for your decision making? On this episode of the If You Market podcast Gleb Tsipursky explains the difference between your gut instincts, learned behavior,and information based decision making, and how override your caveman brain and make better decisions. Known as the Disaster Avoidance Expert, Dr. Gleb Tsipursky is the CEO of the consulting, coaching, and training firm, Disaster Avoidance Experts. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-03-1055 min
If You MarketYour Brand will Live or Die Based on The Story You Tell, With Maury RogowMaury Rogow comes on to discuss storytelling and using video to convey your brand's story. It's all about launching brands, telling your ultimate story and getting more sales. Maury tells us how to move your brand from nice-to-have to must have. Maury, is the CEO of Rip Media Group, a multimedia marketing agency that uses video storytelling to build brand awareness. He is currently launching a self service video service. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-03-0357 min
If You MarketThe Most Human Company Wins, With Mark SchaeferMark Schaefer joins us in the If You Market podcast. Mark shows us how today's marketing is causing the largest civil rebellion in the history of the world, and it's a rebellion against marketing. His new book Marketing Rebellion, the concept of human centered marketing, and his belief that the most human company will win. Mark W. Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at grow — one of the top five marketing blogs of the world. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-02-2553 min
If You MarketABM is B2B, with Sangram VajreSangram Vajre of Terminus comes on to discuss his new book "ABM is B2B". We talk about all things ABM including why B2B doesn't have to be boring, how and why Sangram let go of his CMO title, and why every company should hire a comedian and take more risks in their marketing. Sangram is a 2x Author, including his latest book ABM is B2B, Co-founder at Terminus, host of the FlipMyFunnel Podcast, and the Godfather of ABM. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-02-181h 01
If You MarketWebinars for Lead Generation, with Agnes JozwiakThis week on the If You Market podcast we talk with Agnes Jozwiak about using webinars to generate leads and assist your sales team. At the time of this recording she was the Marketing Director at ClickMeeting and she has since taken a position as the Senior Product Marketing Manager at Spartez Software. We talk with Agnes about the webinar "flywheel" and the importance of all the webinar parts you don't see. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-02-1151 min
If You MarketAgile Marketing, with Andrea FryrearWhat's Agile Marketing? If you don't know you betta ask somebody, or just listen to this episode. Andrea Fryrear joins us to discuss all things Agile Marketing. Andrea Fryrear is the co-founder of AgileSherpas, the world's leading Agile marketing training organization, where she works with marketing teams of all shapes and sizes to transform their marketing operations. She's the author of Death of a Marketer, which talks about marketing’s troubled past and charts a course to a more agile future. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-01-2852 min
If You MarketSpeed - Marketing to the 'NOW' Generation, with Francisco SerranoFrancisco Serrano, CEO of 121 Corp, joins us to talk about Marketing to the 'NOW' Generation. Francisco Serrano is a skilled branding specialist with over twenty years of experience in mid-to-large-sized organizations. He’s worked in corporate and product development, brand strategy and brand architecture, packaging and POS design, as well as in video and web development. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-01-1450 min
If You MarketHow's Your Company Culture, with Chris DyerChris Dyer comes on to discuss Company Culture. Whether your culture is bad or okay Chris tells us how to recognize culture issues and what to do about it. Chris is the Founder and CEO of PeopleG2, a background check company that has appeared on the Inc. 5000 list of the Fastest Growing Companies three times. He is the author of the award winning book, The Power of Company Culture and the host of TalentTalk, a podcast about hiring and promoting talent. Learn more about your ad choices. Visit megaphone.fm/adchoices2019-12-3155 min
If You MarketGrowth Driven Marketing, with Mike FahertyThis week on the If You Market Podcast we speak with Mike Faherty, CEO of ProSales Connection, about Growth Driven Marketing. Mike gives us his 4 levers for Growth and we talk about the fastest path to revenues and how to improve the middle of the funnel. Learn more about your ad choices. Visit megaphone.fm/adchoices2019-12-1747 min
If You MarketThe Importance of Product Market Fit, with Michael CollinsMichael Collins joins us to discuss Product Market Fit. If you want to be customer-centric you must first have a product that people want, and be able to identify those people. Michael is the Vice President of Marketing at Connected2Fiber, a SaaS startup focused on developing location intelligence solutions for the connectivity industry. Michael has over 10 years of practical experience in successfully planning and executing marketing and growth initiatives for both startups and Fortune 500 enterprises Learn more about your ad choices. Visit megaphone.fm/adchoices2019-12-1043 min
If You MarketThe Convergence of TV and Digital, with Kenneth KinneyWe spoke with Kenneth (the shark) Kinney of Ai Media Group about The convergence of TV and digital. We get into the importance of attribution in video, what 5G will mean for the evolution of video marketing and what you can expect in the next 5 years. Yes, Kenneth loves sharks, but he is also a creative marketer, growth executive, consultant, and speaker. He is passionate about lead generation, leveraging data in omni-channel strategies, driving growth, Digital Marketing, and Advanced TV. Learn more about your ad choices. Visit megaphone.fm/adchoices2019-11-2656 min
If You MarketThe Non-Marketing Side of Marketing, with Meg GoetschMeg Goetsch, Sales Strategy and Operations Lead at AWS, joins us on the If You Market podcast to talk about the non-marketing side of marketing and about how revenues, operations, and other non-marketing campaign aspects of the marketing department (and connected departments) affect marketing and are an important part of marketing success. All the stuff that when handled properly allows the marketing people to focus on creating great experiences and telling stories. Learn more about your ad choices. Visit megaphone.fm/adchoices2019-11-1941 min
If You MarketOutbound Marketing & SDRs, with Aaron RossThis week on the If You Market podcast we talk with the inventor of the sales assembly line, Aaron Ross, about Outbound Marketing and SDRs. Aaron Ross, author of the award-winning, bestselling book Predictable Revenue, has been teaching companies how to double or triple (or more) new sales since he helped Salesforce add an extra $100M+. Now he’s turned his attention to building the software platform that will power the next wave of Cold Calling 2.0 teams. Learn more about your ad choices. Visit megaphone.fm/adchoices2019-11-0557 min
If You MarketYour Website Redesign Will Fail, with Brian MasseyThis week on the If You Market podcast we talk with Brian Massey about website redesign, why your redesign will likely fail and how to build a successful website. Brian Massey calls himself a Conversion Scientist™ and he has the lab coat to prove it. The company he founded in 2007, Conversion Sciences, was one of the first agencies focused exclusively on website optimization and he has learned what works on the web through thousands of website tests. Learn more about your ad choices. Visit megaphone.fm/adchoices2019-10-2247 min
If You MarketCommon ABM Mistakes, with Kate AthmerIf You Market podcast guest Kate Athmer discusses ABM Mistakes. ABM has been the hot marketing practice for a while now, but many of us are still making some simple mistakes in how we execute it. Kate is the Sr. Director of Growth Marketing and Sales Development at Bombora, the leading provider of B2B intent data for sales and marketing teams. Outside her career, she's also an Amazon best-selling author, speaker, gin enthusiast, and national champion coxswain. Learn more about your ad choices. Visit megaphone.fm/adchoices2019-10-0847 min
If You MarketB2SB Marketing, with Dan GliattaDan Gliatta, CEO of Cargo comes on the If You Market podcast to talk about B2SB Marketing (Business to Small Business Marketing). Small businesses make up over 99% of US businesses but many large businesses don't understand how to market to them. Also many of these businesses are owned by millennials, yep a lot o "M" word talk in this one. Dan, is an expert in the Business to Small Business space coining the term B2SB Marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices2019-09-2452 min
If You MarketThe Continuous Connected Company, with Tom O'MalleyThis week on the If You Market podcast we talk with Tomas O'Malley of Currnt about their take on the Customer Advisory Board and the importance of the Continuous Connected Company. Exactly what is a "Continuous Connected Company" and why does host Sky Cassidy think Currnt's process is the next secret fishing hole for B2B marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices2019-09-1050 min
If You MarketKnow Your Enemy, with Eric HawesThis week on the If You Market podcast we talk with Eric Hawes about Competitive Analysis and how it affects the product development and product launch. Among other bits of wisdom Eric says how you fit in a market comes down to price, value, and trust. Eric Hawes is an industry leader in Product Line Management, Merchandising, Sourcing & Development, Innovation, Ecommerce and Professional League Licensing within all apparel and accessory soft-good categories. Learn more about your ad choices. Visit megaphone.fm/adchoices2019-08-2749 min
If You Market5 Step Product Launch Process, with Yoni SolomonYoni Solomon is Head of Product Marketing at G2 (formerly G2 Crowd). We talk about the importance of Product Marketing and Yoni gives us his 5 step product launch process. Yoni has spent nearly a decade launching and enabling new products, features, partnerships, and acquisitions for Chicago's top SaaS companies, including: Vibes ($45M raised in 2016), and PowerReviews (#49 on Deloitte's Fast 500, #1 in Chicago). Learn more about your ad choices. Visit megaphone.fm/adchoices2019-08-1340 min
If You MarketYou're Not Special, You're a Commodity, with Amir BormandYou think you're special? ... Your not special, you're a commodity. We all start out as commodities, you have to work hard to become special. Amir Bormand talks about how to make a commodity special. Amir is the Co-Founder of California based recruiting firm Elevano. While Elevano may have their own techniques and niche, the recruiting industry behaves like a commodity, and I bet your industry does to. Amir Teaches us, the proper marketing can create separation and success in a commodity industry. Learn more about your ad choices. Visit megaphone.fm/adchoices2019-07-3055 min
If You MarketNot Your Grandpa's Affiliate Marketing, with Jamie BirchThis week we talk with Jamie Birch of JebCommerce about Affiliate Marketing. If all you know about Affiliate Marketing is its bad reputation, it's time to look again. Early versions of Affiliate marketing were a playground for fraud, but modern Affiliate Marketing technologies have eliminated these issues and turned Affiliate Marketing into a full commission lead and sales generation machine. Learn more about your ad choices. Visit megaphone.fm/adchoices2019-07-161h 00
If You Market49: F#CK Content Marketing, with Randy FrischThis week I discuss Content Marketing one on one with Randy Frisch. Randy is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. Learn more about your ad choices. Visit megaphone.fm/adchoices2019-07-0249 min
If You MarketBrand Identity Impact, with Rani SweisThis week we talk with Rani Sweis, CEO of AtticSalt Branding about the importance of Brand Identity. Rani's background in acting gives him unique insight on the similarities between character development and brand identity and how otherwise similar companies can have drastically different advertising outcomes based on the brand, or character, they have established. We also find out his favorite ice cream is peanut-butter chocolate. Learn more about your ad choices. Visit megaphone.fm/adchoices2019-06-1855 min
If You MarketThe Customer Journey, with Laura PattersonThis week we talk with Laura Patterson about the Customer Journey. Spoiler alert, you don't get to decide what it is, but you can identify the journeys for the customers you want. A wise person once said, "You can't, and won't, catch a bear with a mouse trap or a mouse with a bear trap". Learn more about your ad choices. Visit megaphone.fm/adchoices2019-06-1150 min
If You MarketProduct Marketing is Underappreciated, with Greg PowellProduct Marketing is The Glue That Holds Your Company Together. It connects your brand, your product, and your marketing but is frequently misunderstood. Neglecting product marketing is the number one way smart people fail. Join the If You Market podcast as we discuss Product Marketing in all it's glory with Greg Powell, Head of Brand and Product Marketing at Fundbox. Learn more about your ad choices. Visit megaphone.fm/adchoices2019-06-0458 min
If You MarketIntegrated Marketing Strategy, with Amy WangOn this episode of the If You Market podcast we talk with Amy Wang about Integrated Marketing Campaigns. Amy covers everything from the basics to specific tips for getting the best ROI. We also touch on Costco food, Sean Connery impersonations, and naval blockades. Amy is the Marketing Operations Manager at People.ai and previously worked in demand generation and marketing operations at OpenGov and H2O.ai. She's a Marketo and Salesforce certified administrator. Learn more about your ad choices. Visit megaphone.fm/adchoices2019-05-2149 min
If You MarketDemand Generation Simplified, with Jack KosakowskiThis week on the If You Market podcast we have Jack Kosakowski, CEO of Creation Agency, on to talk about simplifying demand generation. Jack shares the demand generation techniques he developed, thanks to his hatred of cold calling, while in sales and drops too many quotable lines to fit on the IYM magazine cover. He has some great insights on lead generation, especially for companies just starting out or with an underdeveloped brand, and gives his thoughts on getting back to basics. Learn more about your ad choices. Visit megaphone.fm/adchoices2019-05-0751 min
If You MarketMarTech West 2019 Interviews - Bonus EpisodeIn this special bonus episode of the If You Market podcast we have interviews from the MarTech West conference that took place April 3-5 in San Jose, California. We ask attendees and vendors 3 questions. What MarTech from the show interests them most? What does their company do? What problem would they like to see a MarTech solve? Learn more about your ad choices. Visit megaphone.fm/adchoices2019-04-3013 min
If You MarketThe CUSTOMER ADVOCACY is Always Right, with Meaghan SullivanThis week on the If You Market podcast we talk with Meaghan Sullivan, Senior Customer Marketing Manager at BetterCloud, about Customer Advocacy and why it's always a good idea. #ifyoumarket Meaghan Sullivan started her career off in Sales operations and Inside sales at NetApp and Cloudera. Her years in sales taught her the importance of building relationships with her customers that go beyond closing the sale and hitting her numbers. Learn more about your ad choices. Visit megaphone.fm/adchoices2019-04-2345 min
If You MarketThe Customer Powered Company, with Mark OrganThis week on the If You Market podcast we talk to Mark Organ about Customer Powered Companies and how to be one. Mark encourages everyone to take customers to dinner, create a space for customers to be part of your company and more. Learn more about your ad choices. Visit megaphone.fm/adchoices2019-04-0949 min
If You MarketAccount Based Marketing, with John DeringThis week on the If You Market podcast we visit the Demandbase headquarters in San Francisco and speak with John Dering of Demandbase about Account Based Marketing. John is A seasoned Account-Based Marketer, and helps fellow marketers to achieve success by focusing on the actions that drive business growth. As Sr. Director of ABM Technology and Strategy at Demandbase, John oversees the marketing tech stack while refining the ABM strategy that has made Demandbase the leader in Account-Based Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices2019-03-2656 min
If You MarketStop Wasting Content, with Alex NavarroThis week on the If You Market podcast we speak with Alex Navarro of Edison on Main about Content Repurposing and how to get the most out of your content.Alex Navarro, Founder at Edison on Main, is an award-winning branding expert, a Hubspot and Google AdWords certified digital marketer, and the founder of Edison on Main - where you can find marketing toolkits that teach entrepreneurs how to grow their email lists and social media followers, get found on Google, increase leads, and sell more. Learn more about your ad choices. Visit megaphone.fm/a...2019-03-1247 min
If You Market39: Content Delivery, with Laura HallThis week on the If You Market podcast we speak with Laura Hall of SalesLoft about Content Delivery and how not to be quietly good. Laura Hall is the Senior Manager of Marketing Communications and Content at SalesLoft. She spent the first half of her career in sales before moving into sales effectiveness consulting and finally, marketing strategy. Laura holds an MBA from the Georgia Institute of Technology and a "retiree" jacket from Atlanta's roller derby league. Learn more about your ad choices. Visit megaphone.fm/adchoices2019-02-2647 min
If You MarketStartup Marketing, with Ryan O'HaraThis week on the If You Market podcast we speak with Ryan O'Hara of LeadIQ about Sartup Marketing. Ryan has a wealth of knowledge with tons of takeaways on startup marketing techniques and philosophies that lead to success. Ryan specializes in branding, business development, prospecting, and coaching people on how to make good digital first impressions. He also mentors two accelerators, The Iron Yard and The Alpha Loft, and hosts The Prospecting Podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices2019-02-131h 08
If You MarketDigital Marketing, Art or Science?, with Vicky SarmientoThis week on the If You Market podcast we speak with Vicky Sarmiento of Feedmob about Digital Marketing. We also manage to talk a lot about startups, marketing education, and Vicky shares some of her biggest mistakes in Digital Marketing. Vicky is a digital marketing and communications expert with a decade of experience in the B2B and social impact space. Vicky is currently the Marketing Manager at Feedmob, where she spearheads branding, content and digital campaign strategies for the company. Learn more about your ad choices. Visit megaphone.fm/adchoices2019-01-301h 09
If You MarketContent Marketing to Fuel Demand Generation, with Kelly NobletThis week on the If You Market podcast we speak with Kelley Noblet of Skillsoft about Content Marketing and how to make sure it is fueling demand generation. Kelley goes over the process from content concept generation, through creation, and all the way to distribution. Kelley Noblet is responsible for the strategy and execution of content marketing for Skillsoft in the North American region. Prior to her role in content marketing, Kelley spent over 10 years managing demand generation programs. Learn more about your ad choices. Visit megaphone.fm/adchoices2019-01-1554 min
If You MarketHappy New Year!This week on the If You Market podcast we're keeping it short and sweet for the New Year and thank all of our guests from 2018 and the listeners. Here's to an awesome 2019. Learn more about your ad choices. Visit megaphone.fm/adchoices2019-01-0110 min
If You MarketWorking Remotely, with Lisette SutherlandThis week on the If You Market podcast we speak with Lisette Sutherland of Collaboration Superpowers about both managing remote workers and working remotely. Lisette also shares her least favorite video conference software and much more.
Lisette Sutherland is a remote-working German-born American living in the Netherlands who is totally jazzed by the fact that it’s possible to work from anywhere. In fact, it’s not just possible; it’s completely, productively workable – if you do it right. Learn more about your ad choices. Visit megaphone.fm/adchoices2018-12-181h 00
If You MarketHow to Develop LinkedIn Thought Leadership, with Rachel SimonThis week on the If You Market podcast we speak with Rachel Simon, CEO and Founder of Connect The Dots Digital. We discuss techniques for developing yourself as a thought leader on LinkedIn.
Rachel works with company founders, subject matter experts and executives to expand their network and develop themselves as thought-leaders while increasing trust with their buyers, resulting in an overall impact in revenue. Learn more about your ad choices. Visit megaphone.fm/adchoices2018-11-201h 15
If You MarketHow to Create Social Media Thought Leadership, with Jasmine SandlerThis week on the If You Market podcast we talk with Jasmine Sandler about how to be B2B famous. It's all about turning yourself into a B2B thought leader and influencer. Jasmine is the Founder and CEO of JS Media and Agent-cy Online Marketing, and is considered by Google, LinkedIn and other key Internet Marketing organizations as a Top B2B Digital marketing thought-leader. #IfYouMarket #B2BMarketing Learn more about your ad choices. Visit megaphone.fm/adchoices2018-09-251h 13
If You Market#21: The SDR Experiment, with Adam SchoenfeldCold calling is usually the job of the newest least experienced team members. We talked with Adam Schoenfeld, CEO of Siftrock, about developing an SDR team and his experiment getting in the trenches as an SDR. Learn more about your ad choices. Visit megaphone.fm/adchoices2018-06-1947 min
If You Market18: Site Search with Stephen ZakurIn this episode of the If You Market podcast we discuss Site Search with Stephen Zakur. Site Search is often overlooked causing a substantial percentage of many companies SEO and brand investment to slip through the cracks. Stephen Zakur is the CEO of Solosegment, a Site Search analytics company. He has been building and leading technology organizations for twenty years. Steve’s business philosophy is best summarized by a shamelessly stolen phrase: Think Big, Start Small, Go Fast. Learn more about your ad choices. Visit megaphone.fm/adchoices2018-05-0959 min
If You Market11: Customer Feedback w/ Jeremy BiegerJeremy Bieger is Co-Founder and CEO of Pulse Insights, a company devoted to customer feedback. He has a background of excellence in leading teams and products to success. One thing that helps him get out of bed daily is his love and passion to build things, ranging from businesses to side projects. Learn more about your ad choices. Visit megaphone.fm/adchoices2018-01-3050 min
If You Market7: Terry Hedden Multitouch MarketingHow many touches does it take to break through? What kind of touches make the biggest difference? The more you leverage that multi-touch campaign concept, according to Terry Hedden, the more your ROI will go up.
Terry is the CEO of Marketopia and is passionate about helping IT B2B companies grow through multi-touch marketing strategies and campaigns. We spoke with him at length about what multi-touch marketing looks like and how why your company can’t afford to not invest in this proven strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices2017-11-2150 min
If You Market6: Why Employee Engagement Is Just As Important As Your Customer Experience w/ Charles RogelMarketing and employee engagement aren’t exactly known to go hand-in-hand.But they should.Your employee engagement is intertwined with your customer experience, which often begins with your marketing team.Our guest today on The Elephant Test was Charles Rogel, CEO of DecisionWise. While his company literally wrote the book on employee engagement, Charles takes it one step further to show how engaged employees are the best brand ambassadors your marketing team could ask for.Here’s some of the great insights Charles shared with us on why employee engagement is so i...2017-10-2354 min
If You Market5: Why Webinars Are (Still) Awesome w/ Mike AgronWhy would people want to outsource anything (including webinars)?Because they don’t have the resources, or because they simply want to have the peace of mind that there’s somebody out there that’s going to take responsibility for a task or solution.That’s the philosophy that Mike Agron took everywhere he went, from Apple to Oracle and eventually to his role as CEO of WebAttract. It became a natural way for him to organize his business.In this episode, Mike shares what led to his passion for webinars and makes a compel...2017-09-2650 min