Shows
Content Disrupted: Bold Takes on Brand MarketingJay Acunzo on Resonance: How to Become a Sought-After BrandCreating more content won’t help your business, if it doesn’t resonate with your target audience.In this episode, public speaking and messaging consultant Jay Acunzo, joins @dbaptiste to unpack a major challenge in the AI-driven marketing world: Shifting from chasing search clicks to becoming a brand people actively seek out and choose.Jay reveals why the “reach for reach’s sake” strategy doesn’t work: No amount of exposure will make your audience care. The real solution? Focus on resonance. He dives into the dangers of mistaking awareness for affinity, how generic expertise has become a...2025-07-2556 min
Content Disrupted: Bold Takes on Brand MarketingRand Fishkin on Building Brand Influence in a Zero-Click WorldHow does marketing work when LLMs are disrupting search visibility and platforms are suppressing clicks back to your website?In this episode, Rand Fishkin (co-founder of SparkToro and Moz) joins @Dan Baptiste to unpack major shifts in search-driven discovery, the rise of “zero-click” content, and the hard truths marketers must face in the process: traffic is a vanity metric and attribution is a dead-end.Today, brand discovery and consideration happens across fragmented, untrackable terrain—in feeds, forums, and ChatGPT sessions—that don’t feed neatly into our analytics dashboards. Your website is no longer the destin...2025-06-1258 min
Content Disrupted: Bold Takes on Brand MarketingGrowth Sprints’ Brendan Hufford on What’s Killing Your Content Marketing & What to Do InsteadWhy is content marketing broken—and what no‑bull strategies will actually drive results today?You can’t avoid the truth bombs in this episode with Brendan Hufford, founder of Growth Sprints, as he breaks down where most content marketing is going wrong and how teams can cut through by naming the right problem, building around their content IP, and investing in strategies that might seem counterintuitive.He also explores why SEO tactics are falling flat (and why that’s not necessarily a bad thing), and how to break out of the “checkbox marketing” trap that’s costi...2025-05-151h 05
Content Disrupted: Bold Takes on Brand MarketingWhat Breakthrough Brands Do Differently with Skullcandy CEO Brian GarofalowIn a world of sameness, brand is your business’s biggest advantage. But how do you build one people believe in—and actually want to buy from?We asked Brian Garofalow—skater, marketer, and now CEO of Skullcandy. He’s spent his career turning culture into competitive advantage, helping brands like DC Shoes, Igloo, and now Skullcandy punch above their weight in crowded categories.From transforming coolers into cultural artifacts to leading Skullcandy’s disruption of a $20B market dominated by tech giants, Brian has cracked the code on turning commoditized products into can’t-live-withouts.In this e...2025-04-2437 min
Content Disrupted: Bold Takes on Brand MarketingThe Laws of Story-First Marketing with Jessica GioglioDoes your brand marketing pass the "who cares?" test?In an age where attention is scarce and content is endless, the real challenge isn’t just telling a story—it’s telling one people actually care about. In this episode, Jessica Gioglio, author of The Laws of Brand Storytelling—unpacks the laws of story-first brand marketing, revealing what separates brands that blend in from those that lead.From REI’s culture-defining Opt Outside movement to Dunkin’s “unhinged” spider donut, Jessica shares frontline stories and timeless principles to help you connect meaningfully, scale smartly, and stay...2025-04-1053 min
Content Disrupted: Bold Takes on Brand MarketingAI-Era Marketing: Inside GitHub’s High-Speed, Human-First ApproachWhen the world’s moving at warp speed, how do you stay relevant—especially with an audience that hates being marketed to?Just ask Adam Walden, VP of Brand & Corporate Marketing at GitHub. As AI rewrites the rules of software development, Walden shares how his team earns trust from skeptical developers by embedding marketing within product teams, embracing a “Possibility Mindset,” and crafting platform-native content that fits closed ecosystems.He also dives into how AI is reshaping both the developer experience and marketing execution—with AI agents poised to transform how teams build and run campaigns.Wha...2025-03-2747 min
Content Disrupted: Bold Takes on Brand MarketingBrand Love 2.0: The Content Strategy That Transformed Fresh Market's BusinessWhat if your brand was rated the worst company in America to work for? That's the challenge Kevin Miller faced when he became CMO of The Fresh Market grocery chain in 2020. In this episode, Kevin reveals the audacious vision and customer-centric strategy he used to transform the distressed brand into a beloved market leader in just two years.Discover how Kevin's team immersed themselves in customer insights, revamped the in-store experience to spark joy and anticipation, and leveraged AI and a new content engine to engage distinct buyer personas across touchpoints. You'll hear the creative ways they...2025-03-1455 min
Content Disrupted: Bold Takes on Brand MarketingThe AI Strategy Disconnect: The Mistakes Costing Brands Millions—And How to Win Instead with HumanX CEO Stefan WeitzMarketers are betting big on AI—but are they playing a losing hand? 75% of leaders say AI is a key differentiator for their business, yet only 15% are confident they're investing in the right areas. In this episode of Content Disrupted, Skyword’s Dan Baptiste sits down with HumanX Co-founder and CEO Stefan Weitz to uncover the massive gap between AI hype and real-world execution. They dive into the illusion of AI proficiency, the dangers of treating AI as a content machine rather than a strategic tool, and the key steps and mindset shift leaders must embrace to take meaningful advantage of A...2025-02-1349 min
Content Disrupted: Bold Takes on Brand MarketingGenerative AI: Your Blueprint for Effective Business Adoption with Conor GrennanEveryone’s talking about AI—why aren’t more teams actually using it to grow?In this episode, Conor Grennan, Chief AI Architect at NYU Stern School of Business and founder of AI Mindset, reveals how leaders can overcome the real barriers to AI adoption: mindset and behavior. Learn how to reimagine workflows, navigate resistance, and unlock growth opportunities by fostering an AI mindset in your organization.If you’re serious about leading your team into the next generation of content marketing, this episode is your starting point.Episode Highlights:[01:17] Conor’s Accident...2025-01-2347 min
Content Disrupted: Bold Takes on Brand MarketingThe Innovator's Playbook: Amber Armstrong on Driving Content Marketing Excellence at SalesforceIn this episode, Amber Armstrong, Chief Marketing Officer at Salesforce, shares insights into driving innovation in tech marketing with a focus on AI-powered sales transformation and fostering collaboration. Amber discusses the challenges of aligning marketing and sales teams to achieve unified goals, leveraging AI to enhance sales productivity, and building a thriving community through the SalesBlazer initiative. She explores Salesforce’s efforts to integrate AI into Sales Cloud, foster community-driven content strategies, and create agile teams that excel in a rapidly evolving industry.Episode Highlights: [02:12] Thriving in Uncharted Territory [09:08] The Role of Daily Office Hours for Team...2025-01-0946 min
Partidas x Movidas2 - Ya es NavidadPartidas x Movidas normalmente se va a subir siempre cada dos semanas los findes, pero estamos en unas fechas un poco especiales y claro, queríamos hacer un regalo a los millones de oyentes de PXM en forma de episodio! Así que allá va la segunda entrega de este vuestro ya podcast favorito de partidas y movidas.
https://partidasymovidas.es
Bluesky: https://bsky.app/profile/partidasymovidas.bsky.social
X: http://x.com/partidasmovidas
Movidas:
Slay The Spire
Helldivers 2
All You Need Is Kill
Memorias de Yharnam
The 7th Continent
Resident Evil
Unreliable Wizard
SETI: Search for Extraterrestrial Intelligence
Contact
20 Strong
Fli...2024-12-2554 min
Content Disrupted: Bold Takes on Brand MarketingJeff Fleischman on Strategic Marketing and Leading the Next Leap with AIAI is a game-changing power tool for marketers, as transformative in business today as the web was decades ago. Is your marketing organization ready? Jeff Fleischman, Chief Marketing Officer at Altimetrik, shares how AI is unlocking a new era of strategic marketing leadership and uncovering opportunities no human could see. Drawing on his experience leading major digital transformations, Jeff shares lessons on strategic planning, building marketing credibility, measuring ROI, and fostering team growth.Episode Highlights:[00:01:26] Jeff’s journey: From finance and risk management to CMO[00:03:03] Driving digital transformation at American Express[00:07:25] The value of bringing a financial perspective to...2024-12-1951 min
Content Disrupted: Bold Takes on Brand MarketingRedefining Customer Engagement in the AI Era: Insights from Kris RudeegraapIn this episode, Kris Rudeegraap, co-founder and co-CEO at Sendoso, shares how businesses can foster meaningful customer connections in today’s hybrid and AI-driven landscape. He touches on leveraging data for hyper-personalization, bridging gaps in customer engagement, and leveraging gifting as a strategic tool. Kris also delves into how Sendoso evolved from a manual concept to a scalable solution that empowers sales and marketing teams to drive growth and build lasting relationships.Episode Highlights:[01:03] Kris’s Journey: From Sales to Founding Sendoso[03:02] Leveraging Personalization to Redefine Customer Engagement[06:55] The Changing Playbook for Hybr...2024-12-0546 min
Content Disrupted: Bold Takes on Brand MarketingThe Challenger’s Playbook: Brett Hannath on Leading in Transformational TimesIn this episode, Brett Hannath, Chief Marketing Officer at Intel, shares insights into leading marketing transformation during a critical period in tech, with a focus on leveraging AI innovation to drive growth. Brett discusses the complexities of balancing immediate business needs with long-term goals, building strategic partnerships, and creating agile marketing teams in a rapidly changing industry. He delves into Intel’s journey to differentiate itself in a crowded AI market, the importance of effective storytelling, and fostering a culture of collaboration and innovation within his organization.Episode Highlights:[01:27] Brett’s Career Journey to CMO at Inte...2024-11-2150 min
Content Disrupted: Bold Takes on Brand MarketingUnlocking the GenAI Advantage and Leading the Next Great Transformation in Marketing with Raj VenkatesanIn this episode, Raj Venkatesan, a leading expert in marketing analytics and AI and the Roland Trzcinski Professor at the Darden School of Business at the University of Virginia, delves into the intersection of AI and marketing. Raj shares his insights on blending AI with traditional marketing values, focusing on personalization, customer trust, and the ethical implications of using AI in branding. He provides actionable strategies for marketers to stay agile, build trustworthy AI models, and effectively integrate technology without compromising the human element.Episode Highlights:[01:26] Raj’s Journey from Computer Engineering to Marketing[03:42] Co...2024-11-0751 min
Content Disrupted: Bold Takes on Brand MarketingHow Magnetic Product-Led Marketing Can Overcome Today’s Market Noise with Madhukar KumarIn this episode, Madhukar Kumar, Chief Marketing Officer at SingleStore, shares his expertise on effectively integrating AI into marketing strategies. He discusses the challenges marketers face in an increasingly complex digital landscape and how to overcome fatigue from the rapid influx of new tools. Madhukar emphasizes the importance of understanding customer needs and leveraging AI to enhance creativity and decision-making. He encourages marketers to stay true to their unique perspectives while navigating change, providing practical insights for driving meaningful growth in their organizations.Episode Highlights:[05:24] The Importance of Product-Led Marketing[12:33] Disconnect Between AI Solutions...2024-10-1844 min
Content Disrupted: Bold Takes on Brand MarketingEvolving Audience Engagement in the Digital Age with NPR's Michael SmithIn this episode, Michael Smith, Chief Marketing Officer at NPR, offers invaluable insights into the art of audience-centric marketing in the digital age. This seasoned marketing veteran discusses crafting a compelling brand voice, building passionate audiences, and leveraging human insight alongside data for effective marketing. He also emphasizes the importance of understanding consumer behavior and adapting to technological advancements to stay relevant in an ever-changing media landscape.Episode Highlights:[08:35] The Evolution of Media Consumption[19:40] Tactics for Data Collection[34:35] Understanding Consumer Behavior[40:54] Evangelizing the Bigger Picture[42:08] Brand vs. Performance...2024-09-1946 min
Content Disrupted: Bold Takes on Brand MarketingJessica Gilmartin on Adapting Your Marketing Mindset to Thrive in the Face of ChangeIn this episode, Jessica Gilmartin, CMO of Calendly, explores the challenges and benefits of transitioning from startups to larger organizations, as well as her advocacy for a product-led growth strategy and the importance of segmentation and prioritization. Jessica also discusses the constant evolution of marketing strategies. Episode Highlights:[10:01] The Power of Product-Led Growth[26:35] From Startup to Scale-Up[28:32] “Creative Destruction”[31:06] Transitioning from Traditional Marketing to Influencer MarketingIf you enjoyed this episode, make sure to subscribe, rate, and review on: Apple Podcasts: https://apple.co/3Tj66x3 2024-09-0548 min
Content Disrupted: Bold Takes on Brand MarketingThe Power of Purpose-Driven Brand Stories with David AakerIn this episode, David Aaker, hailed the “Father of Modern Branding” and Vice Chairman at Prophet, unveils the secrets to successful brand building, the power of purpose-driven marketing, and the importance of storytelling in a fast-paced business world. David also discusses AI in marketing, the challenges of message distribution, and how to humanize a brand. Episode Highlights:[10:40] Purpose In Branding[23:40] The Value of Subcategories[32:42] Message Distribution[37:00] Marketing and AI[38:58] The Future of MarketingIf you enjoyed this episode, make sure to subscribe, rate, and review on: 2024-08-2243 min
Content Disrupted: Bold Takes on Brand MarketingCrafting an Unforgettable Brand Identity with Creative Director Maxx DelaneyDive into the art of brand storytelling with Maxx Delaney, Creative Director at Quality Meats Creative, as he unpacks strategies for standing out in saturated markets. Drawing from his work with brands like Jefferson's Bourbon, Delaney reveals how to craft compelling brand narratives that resonate across channels and drive demand. Learn to balance heritage with innovation, maintain brand consistency in a fragmented media landscape, and align short-term wins with long-term brand building. This masterclass in creative thinking offers invaluable insights for marketers seeking to elevate their brands and how they connect with audiences through unique creative.Episode Highlights:2024-08-0144 min
Content Disrupted: Bold Takes on Brand MarketingCleveland Clinic’s Pioneering Approach to Content Marketing + AI with Amanda TodorovichIn this episode, Amanda Todorovich, Executive Director of Digital Marketing at Cleveland Clinic, unveils the strategies behind the brand’s top-tier content marketing program. Amanda shares insights on building high-performing teams, proving ROI, and responsibly integrating AI into your content marketing practice. Overall, this episode is packed with valuable lessons on scaling content excellence and driving engagement in healthcare marketing and beyond.Episode Highlights:[04:22] - Building a Content Marketing Powerhouse: Cleveland Clinic's Digital Evolution[09:36] - Strategy for Maintaining Relevance Amidst Noise in Healthcare Content[16:54] - Navigating the Explosion of Digital Channels an...2024-07-1844 min
Content Disrupted: Bold Takes on Brand MarketingEarning Customer Trust in the Age of AI and Misbelief: A Behavioral Economics Perspective with Professor Dan ArielyHow do you, as a marketer, gain the trust of your customers in a society that is rife with misinformation and misbelief? In this episode of Content Disrupted, esteemed behavioral economist Dan Ariely, explains the psychological and social drivers behind misbelief and how it is perpetuated in today’s low-resilience, high-stress society. Discover the secrets to nurturing brand trust at scale through transparency, value exchange, and long-term aligned interests. Episode Highlights:[02:25] The Psychology of Misbelief: How Stress and Low Resilience Shape Consumer Belief & Decision-Making [10:19] The Funnel of Misbelief: How Personality and Social Identity Reinforce Mistr...2024-07-0433 min
Content Disrupted: Bold Takes on Brand MarketingSEO in the Age of Generative AI: Mastering Topical Authority and Content Strategy with Bernard HuangHow is generative AI disrupting Google search and what does that mean for brands and content creators? In this episode of Content Disrupted, Clearscope Founder Bernard Huang sits down with Skyword EVP Dan Baptiste to discuss the current and future state of SEO and AI-powered search. They delve into the cannibalization of search traffic, the new way to approach topical authority, and how to use content to build trust and credibility in a landscape flooded with commoditized information.Episode Highlights:[01:16] Google's Algorithm Updates and the Changing SEO Landscape Over Time[11:00] The Challenges and Opportunities...2024-06-2047 min
Sooo 親子丼【JLM週記】中文版－EP11 Skyword 最後一句今個星期的 JLM 要談論一個有趣的問題：如果你乘坐的飛機出現大危機，你會想寫下什麼最後的話？我們還會聽到Aunt Ashley的故事，以及主耶穌對天堂的承諾。這個話題有點嚴肅，但是我們會帶給大家希望和正能量。準備好了嗎？握緊安全帶，我們出發！You’ll never guess what I imagined writing if my plane went down! Come join me on this week’s JLM as I share what final words I’d tell my family if we crashed and how Aunt Ashley’s turbulence story got me thinking. I’ll also talk about how Jesus’ promise of heaven gives me peace whenever loved ones have to say goodbye. So buckle up for a bumpy conversation – it’s about to get deep! But don’t worry, we’ll land on hope.Sooo 親子丼｜一個「好岩你聽｣ 的親子台歡迎大家去以下連結收聽🎧︰https://linktr.ee/sooo_kids2404---------------------------------------歡迎訂閱，與朋友分享也請到Apple Podcast | Spotify | Google Podcast 等各大Podcast 平台訂閱我們Sooopodcast各頻道: https://linktr.ee/sooopodcast_netFacebook: facebook.com/SooopodcastfbInstagram: insta2024-06-0914 minSooo 親子丼【JLM週記】英文版－EP11 Skyword 最後一句今個星期的 JLM 要談論一個有趣的問題：如果你乘坐的飛機出現大危機，你會想寫下什麼最後的話？我們還會聽到Aunt Ashley的故事，以及主耶穌對天堂的承諾。這個話題有點嚴肅，但是我們會帶給大家希望和正能量。準備好了嗎？握緊安全帶，我們出發！You’ll never guess what I imagined writing if my plane went down! Come join me on this week’s JLM as I share what final words I’d tell my family if we crashed and how Aunt Ashley’s turbulence story got me thinking. I’ll also talk about how Jesus’ promise of heaven gives me peace whenever loved ones have to say goodbye. So buckle up for a bumpy conversation – it’s about to get deep! But don’t worry, we’ll land on hope.Sooo 親子丼｜一個「好岩你聽｣ 的親子台歡迎大家去以下連結收聽🎧︰https://linktr.ee/sooo_kids2404---------------------------------------歡迎訂閱，與朋友分享也請到Apple Podcast | Spotify | Google Podcast 等各大Podcast 平台訂閱我們Sooopodcast各頻道: https://linktr.ee/sooopodcast_netFacebook: facebook.com/SooopodcastfbInstagram: insta2024-06-0914 min
NerdelandslagetSidequest: Religion i Zelda: Skyward Sword med Ida Dorthea Horpestad Del 1Det beste vi vet med Nerdelandslaget er å lære av å snakke med noen som virkelig kan noe. Enten det er Suzanne Berget som lærer oss om crunchkultur i Bioware eller Grunde Almeland som lærer oss om store, kompliserte strategispill - så er det noe av det beste vi vet.Derfor er det en glede å konstatere at vi nå har et redaksjonsmedlem som har levlet opp, fordi hun har forsket på spill (!). Vi er frelst (pun intended)!Ida har nemlig skrevet og fått godkjent en masteroppgave i religionsvitenskap med den svært fristend...2024-06-0741 min
Content Disrupted: Bold Takes on Brand MarketingCustomer-Driven Digital Marketing: A Human-to-Human Approach with Marquis Health Consulting Services’ Natalie AdisFor marketers, it’s essential to step out from behind the screen and reconnect with what really matters—your customers. In this episode of Content Disrupted, Natalie Adis, VP of Digital Marketing and Social Media at Marquis Health Consulting Services, shares how prioritizing empathy over automation through boots-on-the-ground interactions transformed her team’s healthcare marketing. Discover simple ways to gain invaluable firsthand insights that drive more meaningful connections and results through curiosity, humility, and an authentic human touch.Episode Highlights:[02:37] Applying a Human-to-Human Method to Digital Marketing[09:36] The Over-Automation of Digital Marketing[15:56] Fostering a Service-Oriented Mindset[21:17] At a Digita...2024-05-3029 min
Content Disrupted: Bold Takes on Brand MarketingBeyond Tactics: Building Brands Through Purpose and Positioning with Jessica McCarthyIs your brand chasing tactics or shaping the market? In this episode of Content Disrupted, Jessica McCarthy, veteran marketer and current CMO at Care New England, reveals how refocusing your brand on its core purpose, redefining corporate social responsibility, and embracing AI responsibly can create bigger marketing impact and help brands build relationships with the next generation of consumers and business owners.Episode Highlights: [08:08] Changing Perceptions of Brand Building[15:01] Defining Brand Strategy and Purpose Before Tactics[19:15] Integrating CSR Authentically[29:00] Shifting from Multi-Tool to Focused Purpose[43:23] Using AI for a Purpose-Centric ApproachIf you enjoyed this episode, make s...2024-05-1640 min
Content Disrupted: Bold Takes on Brand MarketingMarketing to Today’s Chameleon Consumer: Insights from Dr. Michael SolomonForget marketing to traditional demographics! Today's consumers are chameleons, blending identities and buying based on the situation. How can your brand keep up? In this episode of Content Disrupted, Dr. Michael Solomon, consumer behavior expert and professor of marketing at Saint Joseph’s University, delves into the complexities of modern consumer identities and their impact on marketing strategies, sharing insights and practical advice to help brands market more effectively in a fragmented consumer landscape.Episode Highlights:[03:46] Major Shifts in Consumer Behavior[19:31] The Chameleon Consumer: Defying Categorization[22:57] Harnessing the 80/20 Rule for Customer Acquisition and Retention[26:25] How to reach th...2024-05-0237 min
Content Disrupted: Bold Takes on Brand MarketingHow to Craft Brand Stories that Sell with Find the Red Thread’s Tamsen WebsterStruggling to cut through the noise and reach your ideal audience? Your brand message might be the culprit. In this episode of Content Disrupted, Tamsen Webster, Founder, and Chief Message Strategist of Find the Red Thread, shares the power of the Red Thread Method in brand marketing, revealing why traditional marketing messages fail and what you can do to craft distinctive brand narratives that your customers can’t ignore.Episode Highlights:[01:33] Unpacking the Red Thread Method[05:27] How to Find Your Brand’s Red Thread[17:12] How to Tackle Differentiation[20:03] Reinforcing Your Core Story[21:20] How to Build Buy-In If you...2024-04-1834 min
Content Disrupted: Bold Takes on Brand MarketingApplying Data Science to Brand Bonding in the Digital Age with CMO, Tricia NicholsBrand bonding isn’t just a buzzword; it’s a science that any marketing team can master. In this episode of Content Disrupted, trailblazing CMO Tricia Nichols shares her insights on fostering and tracking brand bonding, balancing short-term vs. long-term perspectives, and using data science to answer the right questions at the right time.Episode Highlights:[02:55] What is Brand Bonding?[09:38] Micro Storytelling: The Key to Brand Narrative[13:27] Making Decisions with Data[16:19] Tackling Data Attribution in Marketing[24:20] The Opportunities and Pitfalls of Generative AIIf you enjoyed this episode, make sure to subscribe, rate, and review on: 2024-04-0430 min
Content Disrupted: Bold Takes on Brand MarketingIt’s Time to Diversify Your Healthcare Marketing MixIn this episode of Content Disrupted, Terrence Wiggins, Director of Global Marketing at Cook Medical, dives into the power of podcasts for raising brand awareness in the healthcare industry, the unique nature of healthcare marketing, the role of subject matter experts in creating impactful content, and strategies for developing and growing a successful B2B podcast.Episode highlights:[05:00] The Evolution of Healthcare Marketing[7:40] Why Invest in Podcasting?[14:00] Approach to Partnering with the Medical Community[18:00] Key Ingredients for a Successful Podcast[20:10] Measuring Success and Expanding Marketing ChannelsIf you enjoyed this episode, make sure to subscribe, rate...2024-02-2236 min
Content Disrupted: Bold Takes on Brand MarketingHow Top Brands Blend Brand and Performance Marketing with Expert CMO Bob SherwinWhen blending brand and performance marketing, success lies in continuous improvement and feedback, ensuring that each marketing channel, whether brand-focused or performance-driven, contributes to overall business growth and customer engagement. This week, we spoke with Bob Sherwin, former Chief Marketing Officer at Wayfair and seasoned industry leader, about the intricate balance of brand and performance marketing, and why understanding the synergy between brand storytelling and performance analytics matters for businesses aiming to thrive in today's competitive market landscape.Episode Highlights:[04:50] Philosophy of Integrated Marketing: Blending Brand and Performance[08:56] How Wayfair Balanced Brand Awareness and Customer-Centric Strategies[18:59...2024-02-0134 min
Content Disrupted: Bold Takes on Brand MarketingTikTok’s Sofia Hernandez on Disrupting Sameness in Digital MarketingObserving what's trending on TikTok, you can discern a tremendous amount about what piques people's interest and how they prefer to consume information. This week, we spoke with TikTok's Global Head of Business Marketing, Sofia Hernandez, about the evolution of brand storytelling from the importance of diversity and risk-taking to the innovative strategies shaping the future of content and brand marketing on platforms like TikTok. Referenced in this episode: TikTok What's Next 2024 Trend Report. Episode Highlights:[01:23] Evolving Role of Marketing and The CMO[07:00] The Importance of Risk-Taking, Authenticity, and Diversity[11:26] Drawing Inspiration from the Creator Community[18:25] Embracing the Un...2024-01-1934 min
Content Disrupted: Bold Takes on Brand MarketingRethinking Marketing through Just-in-Time Content OperationsHow often does your marketing team produce content based on internal opinions or requests? Many of us are guilty of this practice, despite knowing it’s ineffective and wasteful. In this conversation with Axel Kirstetter, VP of Global Product Marketing at Guidewire, we explore methods to enhance your marketing’s precision, effectiveness, and efficiency through just-in-time content operations—an approach that combines audience insights with streamlined execution for timely and relevant content delivery.Episode Highlights:[04:39] The Non-Linear Buyer Journey[11:06] Serving Buyer Personas Across the Customer Experience[14:01] Just-in-Time Content Creation and Planning[24:18] Long-Term Positioning vs. Short-Term Messaging[27:39 Market...2024-01-0443 min
Learn English with: My Life and Other Funny Stories🎄Day 21: Where Does Rudolph the Reindeer Come From? (Advent Edition)In today's episode, we we will talk about the birth of a red-nosed reindeer- Rudolph.⭐Najdi si přepis v adventním kalendáři tady:MOBILNÍ VERZEPOČÍTAČOVÁ VERZE⭐Pokud chceš každý den dostat newsletter s extra materiály k podcastu (slovíčko, fráze a vánoční pohlednice v angličtině), odebírej TADY🎄⭐ Napiš mi zprávu, jak se ti to líbilo TADY (@dagmar–tomaskova)email: dajka.tomaskova@gmail.comDěkuju za poslech a uslyšíme se zase zítra!🎄...2023-12-2102 min
Content Disrupted: Bold Takes on Brand MarketingHow to Build a High-Impact Content Marketing Strategy: Insights from Autodesk’s Dusty DiMercurioAt Autodesk, content marketing started as a program to drive demand within a new audience segment. Today, it’s crucial to the enterprise’s overall growth strategy. In this episode, we talk to the marketing leader behind that evolution, Dusty DiMercurio, about how to ensure content marketing plays a high-impact role in the business, from the content activation strategies that work to the kinds of wins that get Sales and the C-suite to lean in. Episode Highlights:[02:48] Foundations of an Effective Content Marketing Practice[08:57] Proving Content’s Business Impact[14:58] Crafting Content for Account-Based Marketing[22:42] Creative Storyt...2023-12-1444 min
Content Disrupted: Bold Takes on Brand MarketingThe Winning Formula: Creativity, Data, and Purpose at Coca-ColaGenerative AI is reshaping brand marketing, with its impact on the fusion of creativity, analytics, and purpose—the "growth triple play"—taking center stage. McKinsey reports that brands successfully combining these elements typically achieve more than double the growth of their industry peers. So, how do triple-play brands like Coca-Cola use AI to sustain their leading global position? Abbas Arslan has the insights. Episode Highlights:[07:29] The Power of Localization and Global Branding[10:04] The Fragmentation of Audiences and the Challenge of Data[18:44] The Convergence of Data and Creativity[20:48] The Future of Marketing: Man vs MachineIf yo...2023-11-3030 min
Content Disrupted: Bold Takes on Brand MarketingBeyond Beige: Ardath Albee's Blueprint for Buyer-Driven B2B StrategiesBuyers are fed-up with irrelevant, unhelpful B2B content. As business buyers have become more self-reliant, their needs and expectations have evolved and, sadly, we’re not doing enough to keep up. Delivering the content we ‘think’ our customers want has proven ineffective. According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. What can we do to change that? Ardath Albee has the answers. Episode Highlights:[07:49] The Kiss of Beige: Breaking Free from Risk Aversion[14:27] The Power of Buyer-Driven Experiences[20:39 The Role of Buyer Personas in Driving Relevance[34:25] The Rise of AI and Its...2023-11-1649 min
Content Disrupted: Bold Takes on Brand MarketingThe Inside Track to Enterprise Marketing TransformationNavigating the challenges of unifying messaging and adopting data-driven marketing processes is especially complex for large enterprises. Reckitt, the parent company behind renowned brands like Lysol, Clearasil, Woolite, and Enfamil, confronted these obstacles when recognizing the need to shift from traditional to digital marketing practices. In this episode of Content Disrupted, Sameer Amin, Reckitt's Global Director of Data-Driven Marketing and Media, offers a behind-the-scenes look at the brand's digital marketing strategy, emphasizing how it integrates products, purpose, people, and methods. In the process, he shares best practices for rallying teams and stakeholders around an enterprise-wide digital transformation initiative....2023-11-0250 min
Content Disrupted: Bold Takes on Brand MarketingBrand Building: What it Takes to Break Through the Customer Friend ZoneIn the fierce battle to gain a marketing edge, it's easy to be swayed by the allure of data-driven targeting and the vast array of digital tools promising precision. But as marketers, our true success lies not in how accurately we target, but in how effectively we emotionally connect. In this episode of Content Disrupted, Doug Zarkin, Retail & Brand Marketing Expert, and Author of "Moving Your Brand Out Of The Friend Zone,” delves into the power of emotionally-driven consumer decisions, unravels his transformative "think human" approach to marketing, confronts the pitfalls of over-relying on data, and uncovers the art of cr...2023-10-1931 min
Content Disrupted: Bold Takes on Brand MarketingHow to Create a Marketing Strategy That’s Customer-Centric and Business SavvyAs a marketer, think about how often your decisions are questioned internally. The truth is, if you can quickly build a reputation as someone who uses marketing to drive business results, most of these questions will disappear. In this episode of Content Disrupted Patrick Ward, the Vice President of Marketing at Formula.Monks gets real about how to gain trust in marketing, unlock your marketing superpower (being the ultimate customer expert), and tackle brand building in stages to boost marketing’s bottom-line impact. Episode Highlights:[01:40] Marketing the Marketer[03:33] Being the Customer Expert[06:48] The Concentric Circle Model for Branding Suc...2023-10-0546 min
Content Disrupted: Bold Takes on Brand MarketingThe 10-Second Customer Journey: Evolving Brand Storytelling for the Digital AgeDigital behavior is full of contradictions. We expect to absorb information in seconds, yet we’ll spend hours binging content we find interesting in the moment. What implications do these habits have for how marketers think about the brand storytelling? In this episode of Content Disrupted, Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the AMA introduces the concept of the 10-second customer journey and its impact on brand storytelling in the digital age. From creating a seamless customer experience matrix to crafting a digital-ready value proposition and rethinking the marketing funnel, Todd shares practical st...2023-09-2131 min
Content Disrupted: Bold Takes on Brand MarketingBuilding the Machinery for B2B GrowthScott Harkey helped grow Levvel’s revenue 20x over seven years as CSO. When the company was acquired by Endava, he took on a global marketing role and faced the formidable task of replicating a top-tier marketing operation and scaling it across various solutions, industries, and regions. In this episode of Content Disrupted, Scott delves into his perspective on marketing as a machine-building endeavor and provides insights into how this concept translates into real-world practices. He also sheds light on how Endava addresses the challenge of creating consistent global messaging and discusses his strategies for adapting to the realities of an...2023-09-2142 min
Content Disrupted: Bold Takes on Brand MarketingContent Disrupted: Bold Takes on Brand Marketing TrailerWelcome to Content Disrupted, a podcast that explores the art, science, and people behind cutting-edge brand storytelling.
Join us every other week for candid conversations with pioneering CMOs, researchers, and creatives who will inspire you to think differently and bring clarity to the major changes underway in marketing—subscribe now on Apple Podcasts, Google Podcasts, Spotify, or your preferred podcast platform, and become part of the Content Marketing Revolution.2023-09-2101 min
Fintech Insights & Conversations with Efi PylarinouBaking AI into Ecosystem Apps: The MSFT Copilot Case #AI #MSFT #Copilot#AI #MSFT #Copilot #Fintech The gold rush for the GitHub’s AI-powered companion for developers, called CoPilot inspired me to explore Microsoft`s vision to bake Copilot into its existing apps and ecosystems, starting with Microsoft Office. I reached out to Derek Snyder, Senior Director at Microsoft, leading the product marketing team for Microsoft Teams to understand better the new Copilot AI assistant that is being gradually rolled out on Microsoft 365. https://www.linkedin.com/in/dereklsnyder/Microsoft 365 Copilot https://www.microsoft.com/en-us/micro...2023-04-2626 min
Joy Joya Jewelry Marketing Podcast229 - How to Create Audience Personas for Jewelry MarketingEpisode #229 - "How to Create Audience Personas for Jewelry Marketing" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. In this episode, I'll be explaining how you can generate audience personas to help you create the content that will naturally attract your target customer for your jewelry marketing. As I mentioned in the last episode, content marketing for jewelry brands is all about captivating the target customer right when they're in the right mindset to learn about your brand and your products, so you'll be learning h...2023-02-1336 min
Linky‘s trash talk 🦊🎮Die hauskatze mia | Lets Play the legend of Zelda skyword sword hdIch hoffe die folge gefällt euch2022-05-1516 min
Nerd Tutorial PodcastEp 102: Legend of Zelda TutorialTopic: Legend of Zelda
What is it?
Nintendo’s Big Three, as of NES days, consisted of Super Mario, Metroid, and The Legend of Zelda. Taking place in a fantasy world of goblins, monsters, castles, and princesses, this series had transformed some of the landscape of videogames and being a bench mark for many later games and series, with some hallmarks that continue to this day.
Development
During initial development of the Famicom(Family Computer, also known to the west as the Nintendo Enterta...2021-09-102h 03
Sta de POP KastT3 SDPL Cap.1 - Parte 2: The Legend of Zelda: Skyward SwordEn el capítulo de hoy...
Hablamos del Zelda que más divide a la banda: Skyword Swords, tanto para Wii como para Switch
Síguenos en Facebook: https://www.facebook.com/Sta-de-POP-K...
Escúchanos también en Spotify, Breaker, Pocket Casts, etc.: https://anchor.fm/stadepopkast
Créditos de la música en este podcast:
Drive by Alex (c) copyright 2013 Licensed under a Creative Commons...2021-08-1325 min
Radically TransparentAllen Gannett on Developing the Right Ideas at the Right TimeBig data entrepreneur, founder of TrackMaven, which in 2018 merged with Skyword to form the #1 content marketing platform, co-founder of Acceleprise, the leading SaaS startup accelerator, and author of the book "The Creative Curve," published by Currency, a division of Penguin Random House and featured on CNBC, Forbes, numerous top podcasts, Allen Gannett, takes the hot seat today on the Radically Transparent Podcast, presented by Oktopost.
In this episode, you will find your jaw dropping to the floor as Gannett reveals the science and secrets behind achieving breakout commercial success. It's not as complicated as you may think! He...2021-08-1229 min
RootQuest - روت كويستروت كويست 319 : لعلةفي حلقة اليوم تكلمنا عن إعلان جهاز Steam Deck ومواصفاته ورأينا عنه، محمد البطاطي تكلم عن لعبة Cris Tales، خالد تكلم عن Zelda Skyword Sword، عدنان يتكلم عن Pokemon Unite، وآخر تجربة كانت مع سعيد وهي Zelda Ocarina of Time. المشاركين في الحلقة: خمبوش أو محمد الشامسي عدنان البستكي خالد الحوسني محمد البطاطي سعيد الشامسي فقرات الحلقة: Cris Tales 00:19:00 The Legend of Zelda: Skyward Sword 00:40:50 Pokemon Unite 01:04:45 The Legend of Zelda: Ocarina of Time 01:26:57 Q&A 01:55:30 2021-07-262h 30
Malditos Games155: Malditos Games 155: Alien Fireteam Elite, F1 2021, Pokémon Unite y Skyward Sword.En un nuevo episodio de Malditos Games, Joaco y Guillo traen cuatro juegos para darte un menú completo lleno de información videojueguil. Guillo nos cuenta sobre su experiencia con Aliens Fireteam Elite a través de un acceso anticipado antes de su lanzamiento. Además estuvo probando el nuevo F1 2021 con un modo historia más que interesante. Joaco, por su parte, le metió duro y parejo a Pokemon Unite, el nuevo MOBA de la franquicia de los monstruos de bolsillo. Por último, nos trae todos los detalles de Skyword Sword HD, la remasterización de uno de los juegos m...2021-07-261h 22
Nintendo Cartridge SocietySuper Mario 64 Sells For $1.56 Million (News from 7/13/21)Not one but two video game auctions result in record breaking prices, leaving Patrick and Mark wishing they would have kept unopened copies of all of their games. Plus, Nintendo and Edible bring us another great moment in corporate synergy, additional thoughts on the Nintendo Switch OLED Model, and more.
Check out the blindfold Super Mario 64 GDQ run here: https://youtu.be/rKnDj3wMNik
The guys also talk about:
Metroid Samus Returns
Metroid Dread
Legend of Zelda Skyword Sword HD2021-07-1344 min
The Marketing Millennials55 - Allen Gannett - How to Write a BookAllen Gannett is an entrepreneur, marketer, author, and angel investor, who Founded TrackMaven, which in October 2018 merged with Skyword to form the #1 content marketing platform and wrote the book, The Creative Curve
Follow @allen on Twitter.
2021-06-0735 min
Creator ScienceAllen Gannett – Writing The Creative Curve, receiving feedback gracefully, and tapping into your innate creativityAllen Gannett is the author of The Creative Curve (Penguin Random House, 2018) that shows how the creative process can be learned by anyone.He founded and served as CEO of TrackMaven, a marketing analytics platform that merged with Skyword, the leading content marketing platform, in 2018.In this episode, we talk about how Allen built TrackMaven into a multi-million dollar company in his twenties, the challenges that come from being ambitious, how to receive feedback, strengthening your innate creativity, and how all the Inputs we receive better inform our creative work.Visit Allen Gannett's...2021-05-181h 01
AI Literacy for Entrepreneurs#100 - Creativity ain't nobody's b*tch: How to foster creativity instead of forcing it with Allen GannettWelcome to the 💫4 AM Report💫 and our centennial episode, the 100th edition of the show! To celebrate, we’re talking about all things creative with Allen Gannett. He’s the author of the Creative Curve, a tech entrepreneur and angel investor, and a brilliant speaker on creativity. He believes creativity is accessible to everyone, but most of us just don't have the right tools. He shares his insights on: 💡 The line between inspiration and imitation,💡 Timing, craft and distribution of your creative ideas – and how getting this right leads to success 💡 How we’re all creatives...2021-05-0625 min
MedaWatch20 The Narrator is a WhAT??Episodes 37 & 38: Skyword Yo!, Love at First Bite
Are pilots really nice and supportive of their medabots or complete unrelenting heels with no empathy? Well that's largely based on whether you like subs or dubs. Join us for hilarious looking air gear, a giant barrel, drawings of delicious food in anime, and the best romance focused Medabots episode yet!
Hold up, what did you say about the Narrator??
Your hosts are Mitch @bigbadbeetleboy and Colin @padgettish
Follow the show @medawatch and @medarotch2021-02-231h 26
The Saiyan PodcastTSP T3.42- Nintendo Direct: Hay nuevo ZeldaEn este episodio hablamos de nuestras impresiones de lo anunciado en el primer #NDirect del año 2021. Grandes anuncios de los que destacan: Project Triangle, Mario Golf, Splatoon 3 y por supuesto Zelda Skyword Sword. Además hablamos de nuestra ya acostumbrada sección del qué nos ha parecido lo más reciente de #WandaVision.2021-02-211h 25
The Marketing Millennials20 - Allen Gannett: How to come up with creative ideas?Allen Gannett founded TrackMaven, which in October 2018 merged with Skyword to form the #1 content marketing platform. Previously, co-founded Acceleprise, the leading SaaS startup accelerator.
He is the author of The Creative Curve, a book about developing the right idea at the right time. The Creative Curve is available in eight languages and has been featured on CNBC, Inc, Business Insider, and more.
Get the book "The Creative Curve": Buy Here
2020-12-1738 min
The Two Marketeers PodcastMerry Ceviche!The Two Marketeers debate if marketing created Christmas (uh, WHAT!?!) and discuss the role of brands during this delicate 2020 holiday season.
For reference:
Skyword, "How Holiday Marketing Built the Holidays: The Story of Our Commercial Christmas"
History of Information, "The First Commercial Christmas Card"
The Drum, "Christmas ads 2020: will brands stick with the sparkle or will Covid-19 dampen spirits?"
Strategy Online, "Indigo aims for an easier, more premium holiday"
PwC, "2020 Canadian holiday outlook: A retailer's guide to adapting amid uncertainty"
2020-12-1448 min
The Know-It-All and The OptimistFriends for Life, though Thick and Thin ...Demo Episode One
7/12
Description
Title: Friends for Life, through thick and thin...
Jason and Carl first demo tape, this year. There is a great discussion on what should be tracked in the classroom, how to read a book properly, and what is the nature of suffering and how it affects student learning.
Chapter Markers
Show Opens
Another TailSpin 1:50
Starts out on a great foot, with some a cappella singing, but then things turn to podcasting.
Disney's TailSpin
Disney Plus
Star Wars
Plain...2020-09-1545 min
5 Minute Success - The PodcastAllen Gannett - Secrets to Creative Curve Revealed: 5 Minute Success - The PodcastAllen Gannett was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. In 2018 it merged with Skyword, the leading content marketing platform. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and his book The Creative Curve, came out in June 2018 from Currency, a division of Penguin Random House. The book has been featured on CNBC, Forbes, numerous top podcasts, and has been picked up to be translated into seven other languages in 2019. Most impo...2020-09-0827 min
RPPL - The PodcastFinding Success through Creativity with Allen GannettMy mission is to help people realize and live up to their potential.
Allen believes creativity is accessible to all, but most people just don't have the right tools. He wrote a book called The Creative Curve (Penguin Random House, 2018) that shows how the creative process can be learned by anyone. By interviewing everyone from billionaires to neuroscientists, he developed four steps, backed by science, that you can follow to achieve creative success. You can visit the book website to learn more.
He also founded and served as CEO of TrackMaven, a marketing analytics platform...2020-07-3058 min
Success Story with Scott D. ClaryAllen Gannett, Ex-CEO Track Mavin | Forbes & Inc 30 Under 30Allen Gannett was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. In 2018 it merged with Skyword, the leading content marketing platform, where he now serves as Chief Strategy Officer. He has been on the "30 Under 30" lists for both Inc. and Forbes.He is a contributor for FastCompany.com and his book The Creative Curve, came out June 2018 from Currency, a division of Penguin Random House. The book has been featured on CNBC, Forbes, numerous top podcasts, and has been picked up...2020-07-0541 min
The One Away ShowEp 4: One Book Agent Away from Inspiring Creativity in the MassesAllen Gannett is the Author of The Creative Curve and former founder and CEO of TrackMaven (merged with Skyword), a marketing analytics platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and General Electric. In this episode Allen and I discuss the impact of his book agent, Jim Levine, and how he helped make Allen’s dreams possible. He discusses how even though Jim was supportive and encouraging in his feedback, he also pushed Allen to be better in his work and his writing. After navigating all the challenges of writing a book proposal, Allen sh...2020-02-1715 min
The Not Old - Better Show#428 The Creative Curve: Unplugging the Myth of the "Lightbulb Moment" - Allen GannettThe Creative Curve: Unplugging the Myth of the "Lightbulb Moment" - Allen Gannett Smithsonian Associates, The Not Old Better Show Welcome to The Not Old Better Show. I’m Paul Vogelzang and this is episode # 428. As part of our Smithsonian Associates, Art of Living Interview Series, our guest today is Allen Gannett. Allen Gannet is the founder and CEO of TrackMaven, a software analytics firm, and now serves as chief strategy officer at Skyword, a global marketing platform, and his new book The...2020-02-1019 min
Building Freedom with Jordan ParisThe Science of Creativity with Allen GannettAllen Gannett (@allen) was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. In 2018 it merged with Skyword, the leading content marketing platform, where he now serves as Chief Strategy Officer. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and his book, The Creative Curve, came out June 2018.. The book has been featured on CNBC, Forbes, numerous top podcasts, and has been translated into seven other languages. Most interestingly, he was once a very...2019-12-1640 min
Digital Marketing and Web Design Company6 Step Guide to Become a Successful Freelancer Tips in 2020 - GeoflypagesHow To Become A Successful Freelancer: A 6-Step Guide Tips in 2019-2020. Fiverr, Freelancer, Upwork, SimplyHired, Hireable, Skyword, PeoplePerHour, TaskRabbit, FlexJobs, etc are the most popular freelancing websites in 2020. Freelancing is a worldwide online working platform. You can hire professional and experts designer, developers, digital marketers, and more expertise. Follow this strategy to work on projects online and make money from both part-time and home. Visit Blog More Read: http://bit.ly/2MwvrQT2019-10-1109 min
This Week in Podcasting (TWIP)Episode 9 (TWIP) - NPR Podcast Revenue to Surpass Radio Revenue, How to be Good Podcast Host, and More.It’s Friday, September 20th. Welcome to This Week In Podcasting where we discuss this week's podcasting news and tips, all in under 10 minutes. This episode is provided by Sounder.fm, the Smarter way to Podcast. Let’s get started.This week we discuss, NPR Podcast Revenue to Surpass Radio Revenue, How to be a good podcast host, Spotify buys SoundBetter and Podcoin Shuts down.NPR, one of the largest and most downloaded podcast producers, recently announced that their Podcast sponsorship revenue will surpass revenues from broadcast sponsorships next year...2019-09-2000 min
Pod Sound SchoolThe Power of Storytelling in Podcasting (Part One)Using narrative to communicate something to our listeners is an incredible way of making human connections. The medium of audio is an amazing platform for storytelling. Even informational or educational content can benefit from using storytelling techniques. Links/Sources mentioned in episode:Simon Sinek - Start with Why:https://youtu.be/u4ZoJKF_VuAGreat course with Alex Blumberg:https://www.creativelive.com/class/power-your-podcast-storytelling-alex-blumbergNicole D'Angelohttps://www.skyword.com/contentstandard/storytelling/how-to-use-story-structure-with-informative-content-marketing-pieces/H...2019-09-0420 min
Punk Rock HR071: Ethical Leadership and the Society for Human Resource Management with Victorio MilianLet’s Fix Work Episode 71 This week I get to introduce you to a dear friend of mine, Victorio Milian. Some people refer to him as the most disruptive man in human resources. Is that hyperbole? Is that true? Well, on the surface, Victorio is a human resources consultant, a father, a husband, and a volunteer. He also is a hobbyist photographer. So yes, he's got a normal life. But he is also the founder of a movement called #fixitSHRM. SHRM is the Society for Human Resource Management. Why does it need to be fixed? Well, that's exa...2019-08-1240 min
Punk Rock HREthical Leadership and the Society for Human Resource Management with Victorio MilianLet’s Fix Work Episode 71This week I get to introduce you to a dear friend of mine, Victorio Milian. Some people refer to him as the most disruptive man in human resources. Is that hyperbole? Is that true? Well, on the surface, Victorio is a human resources consultant, a father, a husband, and a volunteer. He also is a hobbyist photographer. So yes, he's got a normal life. But he is also the founder of a movement called #fixitSHRM. SHRM is the Society for Human Resource Management. Why does it need to be fixed? Well, that's exa...2019-08-1244 min
Punk Rock HREthical Leadership and the Society for Human Resource Management with Victorio MilianLet’s Fix Work Episode 71 This week I get to introduce you to a dear friend of mine, Victorio Milian. Some people refer to him as the most disruptive man in human resources. Is that hyperbole? Is that true? Well, on the surface, Victorio is a human resources consultant, a father, a husband, and a volunteer. He also is a hobbyist photographer. So yes, he's got a normal life. But he is also the founder of a movement called #fixitSHRM. SHRM is the Society for Human Resource Management. Why does it need to be fixed? Well, that's exactly what we...2019-08-1240 min
FourWeekMBAThe Creative Curve With Allen GannettToday we have here, Allen Gannett. He’s the Chief Strategy Officer of Skyword, founder of TrackMaven, which is a big data analytics company; and he’s also the author of “The Creative Curve“. A book that I loved and I suggest everyone reading it.
And today we’re actually going to explore with Allen, the insights about creativity, how it works. And also the misconceptions we all have about how creativity works. So thank you for being with us today Allen.
For the full transcript go to: fourweekmba.com/creative-curve-allen-gannet/2019-07-1100 min
NXT GEN MVMNTDebunking Myths of The Creative Genius - Chapter 16 with Allen Gannett | nxt gen mvmntIf the science behind creativity piques your interest, then you've probably heard of Allen Gannett. Allen who's colloquially known as a corgi father is debunking the myths of the creative genius and how we can start cultivating our creative side today in his hit-selling book 'The Creative Curve'.
He's known for co-founding Acceleprise, an international B2B startup accelerator to being the CEO of TrackMaven, an enterprise big-data analytics platform which recently merged with Skyword, one of America's industry-leading content marketing services.
Here, Allen is our next chapter of...2019-07-1129 min
Almost AwakenedAlmost Awakened: 002: Myth, Gossip, And Intimacy – The Work of SapiensPart two of the “Almost Awakened Podcast” We dive into parts of the book Sapiens written by Yuval Noah Harari. Specifically speaking about how humans evolved to move from tribes whose cohesive mechanism was Intimate Connection to sightly larger groups based on Gossip and eventually onto Myth. We discuss how other great apes use Grooming in place of Gossip and myth and how an Almost Awakened community seeks to get back to Intimacy, Authenticity, and Vulnerability as the binding force. Mekael and Bill are the hosts of the Almost Awakened Podcast. They have spent a ton of time...2019-07-0643 minMormon Discussion Podcast: Leading With FaithAlmost Awakened: 002: Myth, Gossip, And Intimacy – The Work of SapiensPart two of the “Almost Awakened Podcast” We dive into parts of the book Sapiens written by Yuval Noah Harari. Specifically speaking about how humans evolved to move from tribes whose cohesive mechanism was Intimate Connection to sightly larger groups based on Gossip and eventually onto Myth. We discuss how other great apes use Grooming in place of Gossip and myth and how an Almost Awakened community seeks to get back to Intimacy, Authenticity, and Vulnerability as the binding force. Mekael and Bill are the hosts of the Almost Awakened Podcast. They have spent a ton of time...2019-07-0643 min
The T-Shaped PodcastAllen Gannett Allen Gannett. Forbes 30 Under 30, tech entrepreneur, founder of TrackMaven (now part of Skyword). And author of The Creative Curve. Is creativity something we’re simply born with or can all of us cultivate it – and if so, how? 2019-06-1900 min
Gratitude Through Hard TimesTom Gerace - Simple Keys to SuccessTom Gerace is the Founder and CEO of Skyword, the leading content marketing platform and services provider. Prior to founding Skyword, Tom launched Gather.com, a demand-driven news and entertainment property reaching more than 6M people each month. Gerace also founded and served as President of Be Free, a publicly traded online marketing services company. He received a Bachelor of Arts in Social Studies, magna cum laude, from Harvard University, and served as a senior business analyst at the Harvard Business School.Check out what Tom is up to at: https://www.skyword.com/
2019-06-1820 min
The Growth Hub PodcastAllen Gannett - CSO at Skyword - The Creative Curve: Four Steps To Becoming An Ingenious MarketerOne of the great things about marketing is that it requires you to be both analytical yet creative, and perhaps there are fewer people who know as much about both sides of this coin as Allen Gannett, CSO at Skyword.
Allen is Founder and former CEO of TrackMaven, a SaaS marketing analytics platform, and author of The Creative Curve, a book that breaks down the four laws of creativity.
In this episode we bring these worlds together as we explore the science behind creativity to understand how we as marketers can create things that are both novel and valuable. With...2019-01-0738 min
The Creative JungleLions Gotta Eat: Storytelling MarketingOur guest this week is Tom Gerace, co-author and partner of the worldwide seminar Storynomics with storytelling guru Robert McKee. As the CEO of Skyword Inc. Tom believes marketers need to become storytellers to make better content and utilize the growth of video streaming platforms. Content marketing is changing and Tom shares examples of how to create dynamic experiences that break the mold of traditional marketing in favor of story driven content that builds brand affinity. www.thevideojungle.com2018-09-1241 min
The Hard Corps Marketing ShowThe Power of Storytelling Changes Everything - Tom Gerace - Hard Corps Marketing Show #021Brace your brains for this exceptional episode on the future of marketing via brand storytelling with Tom Gerace, founder of Skyword!
Learn the methodology behind brand stories, why the marketing world has been turned upside down, how the brain uses storytelling to make decisions, and the myths that get absolutely obliterated!
Takeaways
Human discovery has changed; search & social have altered how people learn, act, & interact with brands & their relationships with them
Customers ignore & distrust marketing; what worked 5 years ago does not work anymore
The future = original storytelling that creates unique & valuable experiences for customers
...2018-05-031h 20
Helping Sells RadioEpisode 66: Tom Gerace On Selling Software In A Post-Advertising WorldIn this episode we spoke to Tom Gerace, founder and CEO of Skyword, a leading content marketing platform and services company. Tom is a longtime entrepreneur and co-author of the book Storynomics: Story-drive Marketing in the Post-Advertising World. Tom joined us to discuss approaches to marketing and selling software in a post-advertising world. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit helpingsells.substack.com2018-03-2728 min
Step Inside A Full Audiobook That Is Simply Breakthrough.Storynomics by Robert McKee, Thomas GeracePlease visithttps://thebookvoice.com/podcasts/2/audible/40878to listen full audiobooks.
Title: Storynomics
Author: Robert McKee, Thomas Gerace
Narrator: Robert Mckee, Thomas Gerace
Format: mp3
Length: 6 hrs and 27 mins
Release date: 03-20-18
Ratings: 4.5 out of 5 stars, 210 ratings
Genres: E-Commerce
Publisher's Summary:
Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO...2018-03-206h 27
Let Free Audiobook Transport You to New WorldsStorynomics: Story-Driven Marketing in the Post-Advertising World Audiobook by Robert McKeeListen to this audiobook in full for free onhttps://hotaudiobook.com/freeID: 328657
Title: Storynomics: Story-Driven Marketing in the Post-Advertising World
Author: Robert McKee, Thomas Gerace
Narrator: Robert McKee, Thomas Gerace
Format: Unabridged
Length: 06:30:00
Language: English
Release date: 03-20-18
Publisher: Hachette Book Group USA
Genres: Business & Economics, Marketing & Advertising, Career Development
Summary:
Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success.
Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and...2018-03-206h 30Discover The Full Audiobook That Keeps Busy Professionals Hooked.Storynomics by Robert McKee, Thomas GeracePlease visithttps://thebookvoice.com/podcasts/2/audible/40878to listen full audiobooks.
Title: Storynomics
Author: Robert McKee, Thomas Gerace
Narrator: Robert Mckee, Thomas Gerace
Format: mp3
Length: 6 hrs and 27 mins
Release date: 03-20-18
Ratings: 4.5 out of 5 stars, 210 ratings
Genres: E-Commerce
Publisher's Summary:
Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO...2018-03-206h 27
Listen to Trending Full Audiobooks in Business & Economics, Marketing & AdvertisingStorynomics: Story-Driven Marketing in the Post-Advertising World by Robert McKee, Thomas GeracePlease visit https://thebookvoice.com/podcasts/1/audiobook/328657 to listen full audiobooks. Title: Storynomics: Story-Driven Marketing in the Post-Advertising World Author: Robert McKee, Thomas Gerace Narrator: Thomas Gerace, Robert McKee Format: Unabridged Audiobook Length: 6 hours 30 minutes Release date: March 20, 2018 Ratings: Ratings of Book: 4.2 of Total 5 Ratings of Narrator: 4 of Total 1 Genres: Marketing & Advertising Publisher's Summary: Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy...2018-03-2003 min
Listen to Trending Full Audiobooks in Business & Economics, Marketing & AdvertisingStorynomics: Story-Driven Marketing in the Post-Advertising World by Robert McKee, Thomas GeracePlease visithttps://thebookvoice.com/podcasts/1/audiobook/328657to listen full audiobooks.
Title: Storynomics: Story-Driven Marketing in the Post-Advertising World
Author: Robert McKee, Thomas Gerace
Narrator: Thomas Gerace, Robert McKee
Format: Unabridged Audiobook
Length: 6 hours 30 minutes
Release date: March 20, 2018
Ratings: Ratings of Book: 4.2 of Total 5
Ratings of Narrator: 4 of Total 1
Genres: Marketing & Advertising
Publisher's Summary:
Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards...2018-03-206h 30
Find Best-Selling Full Trial Audiobooks in Self-Improvement, Career DevelopmentStorynomics: Story-Driven Marketing in the Post-Advertising World by Robert McKee, Thomas GeracePlease visit https://thebookvoice.com/podcasts/1/audiobook/328657 to listen full audiobooks. Title: Storynomics: Story-Driven Marketing in the Post-Advertising World Author: Robert McKee, Thomas Gerace Narrator: Thomas Gerace, Robert McKee Format: Unabridged Audiobook Length: 6 hours 30 minutes Release date: March 20, 2018 Ratings: Ratings of Book: 4.2 of Total 5 Ratings of Narrator: 4 of Total 1 Genres: Career Development Publisher's Summary: Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy...2018-03-2003 minFind Best-Selling Full Audiobooks in Self-Improvement, Career DevelopmentStorynomics: Story-Driven Marketing in the Post-Advertising World by Robert McKee, Thomas GeracePlease visithttps://thebookvoice.com/podcasts/1/audiobook/328657to listen full audiobooks.
Title: Storynomics: Story-Driven Marketing in the Post-Advertising World
Author: Robert McKee, Thomas Gerace
Narrator: Thomas Gerace, Robert McKee
Format: Unabridged Audiobook
Length: 6 hours 30 minutes
Release date: March 20, 2018
Ratings: Ratings of Book: 4.2 of Total 5
Ratings of Narrator: 4 of Total 1
Genres: Career Development
Publisher's Summary:
Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards...2018-03-206h 30
Marketing with Wharton's Hip Hop ProfStorynomics: Story-Driven Marketing in the Post-Advertising WorldWharton Professor Americus Reed II (aka the Hip Hop Prof) welcomes Robert Mckee, Creative Writing Instructor/Lecturer at McKee Seminars, and Thomas Gerace, Founder and CEO of Skyword, to Marketing Matters on SiriusXM 132, Business Radio Powered by the Wharton School.In this Podcast, learn the power of "Story Telling" in B2C and B2B and what makes a good story. Why story is critical to building your brand and your service? What are the features of a "great" story that helps grow your company, brand, service or organization? Learn it all, here. Check out: https...2018-03-1925 min
Content Content podcast with Ed MarshNapoleons and Shakespeares featuring Teresa Meek – Content Content podcast episode 14Content Marketer Teresa Meek has had a varied career path in journalism, real estate, and more, but always focused on writing. She is currently based in Seattle, Washington, from where she talked about how content marketing and technical writing have similarities, her brief career in technical writing, how to transition to content marketing, and more.
Content marketer Teresa Meek
Mentioned in this episode:
Teresa's web site
Teresa on Twitter
Teresa's personal blog - Domesticus
Teresa's book - Say it with feeling! Business Writing in the Internet Age
Quora
Content Marketing World
Content Marketing Institute
Flo - Progressive Insurance
Top 10 questions...2017-02-1400 min
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Market Edge with Larry WeberContent Marketing with Tom GeraceTalking Content Marketing as Glenn speaks with Skyword CEO Tom Gerace about how brands and media can succeed in content marketing.2013-05-0732 min
Tough Talk Tony Gambone w/ Samuel Kee & Sharyn AbbottSamuel Kee holds a BA in psychology from Ashland University and a Master of Divinity from Trinity International University. He has served several years of full-time professional experience as a pastor, working with students and young adults, many of whom struggle with depression or despair.
He currently serves at North Suburban Church in Deerfield, IL, in addition to being a chaplain for SkyWord Ministries at O'Hare Airport.
Sharyn Abbott is a:serial entrepreneur; taught entrepreneurial skills for 20 years; author of 8 books and 3 training programs; teach blogging; publishing and sales personality and physiognomy techniques.
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