Shows
No Hacks: Web Strategy for the AI Age219: Your Homepage Is Not Your Homepage Anymore with Rand FishkinRand Fishkin, co-founder of SparkToro and one of the most influential voices in digital marketing history, shares research proving that AI brand recommendations are wildly inconsistent. You'd need to ask ChatGPT 1,500 times to get the same brand list in the same order twice. We discuss why AI ranking tools are selling metrics that don't exist, why Google is still 210x bigger than ChatGPT, and why brand building (not digital marketing tricks) is the real lever for AI visibility.About the GuestRand Fishkin - Co-founder & CEO of SparkToro, co-founder of Moz...
2026-03-0454 minNo Hacks: Web Strategy for the AI Age218: Five Years of No Hacks - The Guest Host TakeoverFive years. 218 episodes. 110 hours of content. To celebrate, five returning guests flip the script and interview Sani about the agentic web, the future of web optimization, and what makes this podcast tick. Kelly Wortham, Iqbal Ali, Talia Wolf, Jon MacDonald, and Shiva Manjunath each bring their own questions, their own perspectives, and a few personal ones too.Chapters00:00 - Five years of No Hacks01:33 - Kelly Wortham: Why the shift to the agentic web?05:17 - Kelly Wortham: The secret to being a great podcast host08:57 - Iqbal Ali: Why Web MCP is a big...
2026-02-1838 minNo Hacks: Web Strategy for the AI Age216: The Machine Layer - Building Trust in the Age of AI Search with Duane ForresterDuane Forrester, 30-year search veteran who co-launched Schema.org and built Bing Webmaster Tools, explains why AI systems prioritize trust above all else. We discuss machine comfort bias, chunk-level content optimization, why SEO is now a multidisciplinary role, and how to prepare for a world where LLMs decide who gets cited.About the GuestDuane Forrester is the author of "The Machine Layer" and search industry pioneer30 years in search and digital strategySenior Product Manager at Microsoft - built Bing Webmaster ToolsCo-launched Schema.org structured data standardLeadership roles at Bruce Clay Inc...
2026-02-041h 03No Hacks: Web Strategy for the AI Age213: Why Google & ChatGPT Are Ignoring Your "Dead" Content with Jono AldersonFor the last 20 years, digital marketing had one goal: drag a human across a "threshold", onto your website, so you could control the message and sell the product.In 2026, the threshold is gone.In this episode, Jono Alderson argues that we have entered the era of "Marketing to Machines." We are no longer optimizing for clicks; we are optimizing for the AI agents that intermediate the web.We discuss why 90% of websites are now "Zombies" (technically online but functionally dead), why AI models treat marketing fluff like an allergen, and why the future...
2026-01-0741 minNo Hacks: Web Strategy for the AI Age212: Goodbye 2025 - Digital Tinnitus and the Non-Human FutureIf 2025 felt like a constant, high-pitched ringing in your ears, you aren't alone. We call it "Digital Tinnitus", the exhausting result of two years of AI hype, "pivot or die" mandates, and confident mediocrity.In this 2025 finale, let's shut off the noise.We look back at why "Fatigue" was the word of the year, and why the crash of the hype cycle is actually the best news for serious professionals. Sani breaks down why Deep Work is the only antidote to the chaos and reveals the massive strategic shift coming to No Hacks i...
2025-12-1711 minNo Hacks: Web Strategy for the AI Age211: Why AI is Killing Your Clicks: The New Metrics for a Zero-Click World with Joe DovetonThe ground beneath the digital marketing industry is shifting. For decades, the mantra was simple: optimize for traffic, measure clicks, and track conversions. But with the rise of Generative AI, Large Language Models (LLMs), and Answer Engines, that rulebook is obsolete. In this powerful episode, I sit down with Joe Doveton to discuss the urgent reality facing every brand that relies on web traffic.We dive into the phenomenon Joe calls the "Crocodile Mouth", the unsettling visual trend where brands maintain high search impressions but see clicks vanish, a direct result of zero-click...
2025-12-1037 minNo Hacks: Web Strategy for the AI Age210: AI Agents Are Here (And They Hate Your Website) with Jes ScholzThere is a new user on the internet. It doesn't have eyes, it reads code, and it has zero tolerance for bad UX.In this episode, I sit down with Jes Scholz (SEO Futurist & Marketing Consultant) to discuss the "Great Correction" coming to our industry. We talk about why a decade of obsessing over short-term metrics has "corrupted" brand marketing, and why AI is finally forcing us to fix the fundamentals we’ve ignored for too long.Jes explains why AI agents are abandoning websites with messy HTML, why "entity optimization" is the re...
2025-11-2637 minNo Hacks: Web Strategy for the AI Age208: How AI Is Forcing Brands to Be More Human with Brent CsutorasAs the world rushes to adopt AI, what if the most future-proof skill isn't mastering the machine, but mastering human connection? In this episode, Sani sits down with Brent Csutoras, a true OG of the internet who has been a core member of the Reddit community since 2006.Brent argues that the unfiltered, honest, and often chaotic conversations happening on Reddit, a platform he calls "the real world online", provide the ultimate blueprint for the future of brand building. So many brands fail on Reddit because they treat it like a traditional advertising channel, only to be torn...
2025-10-011h 08No Hacks: Web Strategy for the AI Age207: The Empathy Advantage - Bryan Eisenberg on Why Stories, Not Tools, Will Win in the Age of AIWhat do you do when you feel like you've swallowed an elephant? For Bryan Eisenberg, a pioneer of Conversion Rate Optimization (CRO), that feeling was both a personal crisis and the inspiration for his new book.In this deep and insightful conversation, Bryan takes us on a journey through his 30-year career, from the earliest days of the internet to the current age of AI. He reveals the one-word secret that has guided his success with brands like Google and Disney: Empathy.Bryan explains why messaging will always be more powerful than any tool, why "...
2025-09-241h 00No Hacks: Web Strategy for the AI Age206: The Vibe Coding Trap and What to Do InsteadWelcome to No Hacks, the podcast that cuts through the noise to reveal the truth about the future of work and the impact of AI. In this episode, we're taking a look into the phenomenon of "vibe coding" – the idea that you can simply describe an app to an AI and have it magically built.Is Vibe Coding the shortcut to tech success, or just another false promise?Sani argues that the hype around pure vibe coding mirrors the deceptive playbook of dropshipping gurus: selling a dream that ultimately profits the pl...
2025-09-0932 minNo Hacks: Web Strategy for the AI Age205: AI, Search, and the Jobs of Tomorrow with Olga AndrienkoThe world of work is changing faster than ever, and AI is leading the charge. What does this mean for industries like SEO, marketing, and content? And more importantly, what does it mean for your career?In this episode of No Hacks, I’m joined by Olga Andrienko, a marketing leader who transitioned from VP of Brand Marketing into AI operations. Her journey is the perfect case study for how professionals can adapt when the ground shifts under their feet.We start with Olga’s “lightning bolt moment” at an AI course that showed h...
2025-09-0349 min
No Hacks: Web Strategy for the AI Age203: No Juniors, No Google, No Chill: Survival Tips for the AI Shake-Up with Erin Weigel and Lukas VermeerWhat does life look like when search engines, junior tech jobs, and even human therapists start losing ground to generative AI? In this lightning-charged round-table, host Sani sits down with experimentation legends Erin Weigel and Lukas Vermeer to test-drive a future that’s already creeping into the present.In this episode you’ll hear:“RIP Google SERPs?”. Lukas explains why he’s stopped opening SERPs and lets ChatGPT do the leg-work instead, and what that means for SEO as a profession. Therapy by chatbot. A frank debate on th...
2025-07-0242 min
No Hacks: Web Strategy for the AI Age202: Behavioral Design Secrets from YouTube, Google, and Duolingo with Katie DoveWhy don’t users do what they say they’ll do? Why does great UX still fail sometimes? And what do the world’s top companies know about behavior that most of us miss?In this episode, Sani sits down with Katie Dove, behavioral designer at Irrational Labs, to break down the Three B Framework, a powerful behavioral design tool used by teams at Google, YouTube, and Duolingo. They unpack how context shapes decisions, why psychological friction is often invisible, and what it really takes to drive engagement through design.If you wo...
2025-06-0532 min
No Hacks: Web Strategy for the AI Age201: Know Your Customer, Grow Your Brand: Email Marketing Masterclass with Omar LovertWhat separates email campaigns that convert from those that get ignored? It all comes down to understanding your customers, deeply.In this episode, Sani welcomes back Omar Lovert for a masterclass on customer-centric email marketing. Together, they unpack why AI can’t replace real customer insight, how to use RFM segmentation to identify your most valuable users, and the frameworks that top-performing brands use to map the customer journey and boost lifetime value.From tactical tips on optimizing welcome flows to the underrated power of post-purchase emails, this is your blueprint for building hu...
2025-05-2940 minNo Hacks: Web Strategy for the AI Age200: Magician vs. Conductor: How to Build (and Fix) Products with AI in 2025Heads-up: I use some salty language. Nothing hateful, just passionate about this topic. Skip if that’s not your vibe.It’s 2 AM, your side-project just went viral, and the signup flow is on fire. Do you keep “vibe-coding” blind prompts, or step up as the conductor who actually knows the score? In this first-ever solo episode, I unpack why “anyone can code with AI” is 2025’s biggest myth and show you how to turn large language models into the ultimate co-pilot instead of a ticking time-bomb.Key TakeawaysIllusions break at scale. Vibe-coding...
2025-05-0813 min
No Hacks: Web Strategy for the AI Age199: Data Minimalism, Experimentation, and Ethical AI with Matt GershoffIn this episode, Sani sits down with Matt Gershoff, CEO and Co-founder of Conductrics, to talk about how being intentional, not just fast, leads to better experimentation, better customer relationships, and better outcomes.Matt shares the wild story of how a machine learning summer school (and donkeys in pajamas!) helped spark Conductrics. They unpack why "just in case" data collection is broken, why data minimalism matters now more than ever, and how companies should rethink experimentation in the AI age.What You'll Hear[00:00...
2025-04-2843 minNo Hacks: Web Strategy for the AI Age198: Google Doesn’t Need Your Blog Posts Anymore, Here’s What to Do Instead with Jono AldersonIs content marketing finally dead? In this no-BS conversation, I’m joined by digital strategist Jono Alderson to unpack the new reality of SEO, content, and how Google’s evolution is leaving traditional marketing behind.Jono explains why so much content is now obsolete, how search is changing with AI, and why the only real path forward is to be more human, more trustworthy, and more brand-driven than ever before.🔥 What We Talk About:00:00 – Is content marketing dead? Jono kicks off with a bang. 00:46 – “Solved query...
2025-04-2209 minNo Hacks: Web Strategy for the AI Age197: Is the Internet Dead? The Rise of Bot-to-Bot Web & the Decline of Human Content with Anne BerlinIn this episode of No Hacks, host Sani is joined by technical SEO strategist Anne Berlin to explore one of the most disturbing and fascinating topics on the web today: the Dead Internet Theory. Is most of what we see online actually created by bots, for bots? What happens when the web becomes a wasteland of AI-generated slop and abandoned digital ruins? Anne draws on her extensive experience analyzing crawl logs, server stats, and digital infrastructure to reveal how bot traffic is outpacing real users, and what that means for the future of human-centric content.If you’ve...
2025-04-1510 min
No Hacks: Web Strategy for the AI Age196: Growing Smarter, Not Louder: The 1-1-1 Framework for Early-Stage Startups with Ward van GasterenGrowth doesn’t have to mean being everywhere at once or chasing every shiny new tactic.In this episode of No Hacks, I talk with Ward van Gasteren — one of Europe’s first growth hackers — about how to grow smarter, not louder. Ward shares his go-to method for helping early-stage startups: the 1-1-1 Framework — one audience, one channel, one message.We dig into how founders and product teams can stop spreading themselves too thin, avoid early-stage overwhelm, and finally find traction through focus. Ward explains the difference between growth and traditional marketing, how to approach e...
2025-04-0337 minNo Hacks: Web Strategy for the AI Age195: Winning Buy-In: How to Build a Support Network for Digital Experimentation with Sam BarberIn this episode, senior experimentation specialist Sam Barber joins me to unpack what it really takes to drive change through digital experimentation. Spoiler: it’s not just about tests and tools, it’s about people. They explore how to build a solid support network inside any organization, how to win over skeptics, and why shouting (strategically) about your wins might just be your best move.Topics Covered:Why experimentation needs internal alliesHow to communicate value beyond test resultsThe "force field" method for mapping influenceWhy customer insights matter just as much as revenueBreaking out of the...
2025-04-0109 min
No Hacks: Web Strategy for the AI Age194: What Go-to-Market Really Means — Early Traction, Smart Systems, and AI with Maja VojeYou’ve probably heard “go-to-market” thrown around like it’s just a product launch. But it’s way more than that — and today’s guest breaks it all down with clarity, energy, and zero fluff.In this episode, I sit down with Maja Voje, an internationally recognized go-to-market strategist who’s worked with over 750 companies, including global giants like Google, Bayer, and Rocket Internet. We unpack what makes GTM actually work, why focus beats scale, how to find your earliest adopters, and how AI is changing everything — fast.Whether you’re building something f...
2025-03-2751 minNo Hacks: Web Strategy for the AI Age193: What Google Analytics Can’t Tell You (But Your Users Will) with Daniël Granja BaltazarGoogle Analytics shows you what users do — but it can’t tell you why. In this episode, Daniël Granja Baltazar explains how qualitative research reveals the story behind the numbers, helping marketers improve conversion, fix broken journeys, and build better customer experiences.With real examples from his work at Vodafone Business, Daniël shares how interviews, mini surveys, and sales-marketing collaboration uncover insights that dashboards miss. Whether you’re running experiments, building landing pages, or managing customer journeys — this episode will change how you think about research.🧠 Key TakeawaysData tells you what users do — no...
2025-03-2509 min
No Hacks: Web Strategy for the AI Age192: The Power of Founder Brand: Why B2B Growth Starts With You with Ognjen BoškovićMost B2B founders wait too long to start building their personal brand—if they think about it at all. But those who get it right unlock a massive competitive edge. In this episode, Ognjen Bošković breaks down what founder branding actually is, why it works, and how to do it without falling into the typical LinkedIn traps.About the GuestOgnjen Bošković is the founder of Raven, a consultancy and community helping B2B founders build their brand and scale their business. He’s an expert in conte...
2025-03-2040 minNo Hacks: Web Strategy for the AI Age191: Podcasting 101: Building Brand Awareness and Networking with Anja Lordanić MustaćJust Start. That’s the message Anja Lordanić Mustać had for anyone procrastinating on launching their podcast.I had an awesome chat with her about why podcasting is such a game-changer for personal branding and business. We talked about:🎙️ Overcoming the fear of starting (because yeah, you’ll suck at first, and that’s fine!)🎙️ The crazy networking opportunities a podcast creates🎙️ Simple, no-BS steps to get started without overcomplicating it🎙️ Why podcasting isn’t a time drain (it actually saves you time)One thing that really stuck with me:"No one is paying as...
2025-03-1712 min
No Hacks: Web Strategy for the AI Age190: Optimizing Events & Growth: Behind the Scenes of Europe’s Biggest Growth Summit with Julia RumpfWhat does it take to optimize one of Europe’s most impactful growth and digital experimentation conferences?In this episode, Julia Rumpf shares her insights into planning GMS—from curating high-impact speakers to leveraging AI and digital tools to enhance attendee experience. She reveals the intersection of digital and physical event elements, the behind-the-scenes challenges of running an international conference, and how research-driven optimization makes events more valuable for everyone involved.Whether you’re an event organizer, growth marketer, or digital optimization expert, this episode is packed with actionable takeaways to help you improve your own st...
2025-03-1246 minNo Hacks: Web Strategy for the AI Age189: The Extreme Growth Mindset with Chris OutWhat separates entrepreneurs who achieve extreme growth from those who don’t? According to Chris Out, it all comes down to intention, bold action, and brutal honesty. In this episode, he shares how being extreme, not just in effort, but in strategy, can be the key to scaling faster than you ever imagined.What You’ll Learn in This Episode:🔥 Why extreme growth requires extreme intention – Hope won’t get you to $100M; aggressive, strategic action will.🎤 How Chris booked 63 speaking gigs in a year – A masterclass in positioning yourself for success.📈 The power of a 25-year...
2025-03-1009 minNo Hacks: Web Strategy for the AI Age188: Bridging the Gap: How Product and CRO Are Merging with Hesh FekryIn this episode, I talked to Hesh Fekry from CXL about the evolving relationship between Product and Conversion Rate Optimization (CRO). How are these once-separate disciplines are increasingly overlapping in scope, mindset, and execution? The conversation touches on the historical separation of CRO from Product, the shift towards experimentation as a more fitting term, and how AI and new tools are enabling professionals to bridge skill gaps faster than ever before.Key Takeaways:CRO & Product Have Always Been Similar: While traditionally seen as separate roles, both disciplines focus on user insights, problem-solving...
2025-03-0709 min
No Hacks: Web Strategy for the AI Age187: Breaking It, Fixing It, Building It: The Mindset Behind Startup Success with Kevin HenriksonIn this episode of No Hacks Podcast, host Sani chats with Kevin Henrikson, an entrepreneur and engineering leader whose journey began on a pig farm. Kevin co-founded Acompli, sold it to Microsoft in just 18 months, and helped turn it into Outlook Mobile. He explains how to move fast without sacrificing quality, why your first-time user experience (“Kleenex user”) is so crucial, and how to adopt an “advisor” mindset inside big companies. If you’re looking to master the MVP philosophy, leverage AI for higher productivity, and cultivate a curiosity-driven mindset, this is the epi...
2025-03-0544 minNo Hacks: Web Strategy for the AI Age186: How to Design Products That Drive Real Behavior Change with Roos van DuijnhovenToo many product teams fall into a dangerous trap—they optimize for in-app engagement while forgetting the bigger picture: real behavior change.In my latest episode of No Hacks Snacks, I sat down with Roos van Duijnhoven to break down the difference between:✅ Designing for engagement – Keeping users interacting with your product.✅ Designing for behavior change – Helping users take action outside the product.Take fitness apps as an example:🏋️♂️ Liking workouts & setting goals? Engagement.🏃♂️ Actually going for a run? Behavior change.We also explored:🔹 The Little e vs. Big E framework for building...
2025-03-0409 minNo Hacks: Web Strategy for the AI Age185: Can E-Commerce Sites Ever Be Fully Optimized with Anthony MorganIn this No Hacks Snacks episode, I talked to Anthony Morgan, CEO and founder of CRO Agency Enavi, about the never-ending process of optimizing e-commerce websites. Can an e-commerce site ever reach a point where it's fully optimized? See Anthony explain why e-commerce is a moving target and how brands must continually adapt to changing markets, competitors, and customer behaviors. We discussed the importance of having a well-structured CRO process, leveraging both quantitative and qualitative data, and the impact of AI in enhancing the efficiency of these processes. hashtag#trusttheprocess...
2025-02-2809 minNo Hacks: Web Strategy for the AI Age184: AI vs Human Intuition in E-commerce with Mike RyanWhere do humans still have the edge over AI in e-commerce?AI-driven algorithms are optimizing ad campaigns, automating decisions, and shaping digital strategies faster than ever. But does that mean human intuition is becoming obsolete?In a recent No Hacks Snacks conversation, I spoke with Mike Ryan, Head of e-commerce Insights at Smarter Ecommerce (smec), about the evolving balance between human expertise and algorithmic automation in performance marketing.We talked about:🔹 The rise of "Pmaxification" and what it means for advertisers🔹 Why AI optimizes for the moment but lacks long-term strate...
2025-02-2709 min
No Hacks: Web Strategy for the AI Age183: B2B SEO That Actually Drives Sales: Money Keywords & No-BS Strategies with Sam DunningIs SEO really dead? Not even close. But many B2B companies fall into the same traps: chasing traffic that doesn’t convert, relying on outdated strategies, or focusing on technical SEO that barely moves the needle.In this episode, Sam Dunning breaks down how to make SEO actually generate sales, not just traffic. He shares his "blow out the water" strategy that helped him outrank HubSpot in 50 days, the dangers of the "traffic trap," and why SEO timelines of 6-12 months aren't always true.What You’ll Learn:The myth of "SEO...
2025-02-2643 minNo Hacks: Web Strategy for the AI Age182: Why Proper Consent Management Matters with Marin RadovanIn this episode of No Hacks Snacks, I talked to Marin Radovan, a digital analytics and martech expert about the intricacies of consent mode in Google Tag Manager. Marin emphasized the importance of setting up a proper Consent Management Platform (CMP) and the significant repercussions of neglecting this essential step. Marin highlighted legal risks, particularly under GDPR regulations, and the potential loss of crucial data that can hinder business decisions and optimizations. Common issues he encounters include incomplete consent setups across different subdomains and outdated CMP versions. To address these challenges, he provides actionable insights on...
2025-02-2509 minNo Hacks: Web Strategy for the AI Age181: What Skills Will Marketers Need to Stay Ahead in the Future with Jindrich FaborskyIn this episode of No Hacks Snacks Jindrich Faborsky discussed the rapidly evolving skills necessary for marketers looking ahead to the next few years. He emphasized the impact of AI on the marketing landscape and underscored the importance of agility and the ability to connect diverse pieces of knowledge. The conversation highlighted how AI has simplified many tasks that previously required specialized knowledge, making it easier for marketers to execute complex projects efficiently. Additionally, Jindrich shared his personal productivity experiences and the transformative potential of automation and AI tools in everyday tasks. We als...
2025-02-2409 minNo Hacks: Web Strategy for the AI Age180: How Experimentation Can Make You Customer Centric with Emilija Milevska VelkovskiIn this episode of No Hacks Snacks, I had a great conversation with Emilija Milevska Velkovski, a product strategist with deep expertise in growth and personalization.We talked about how experimentation helps companies become more customer-centric, and why it should be more than just an occasional test. Emilija explains why making experimentation a core part of a company’s strategy leads to a better user experience.We also explored how experimentation has evolved beyond simple landing page tests to a more holistic approach that impacts multiple KPIs.Emilija shared practical steps for teams lo...
2025-02-2109 minNo Hacks: Web Strategy for the AI Age179: Do Agile Product Teams and Experimentation Belong Together with André MorysIn this episode of No Hacks Snacks, I talked to André Morys, CEO and founder of konversionsKRAFT, to explore the benefits of integrating agile product teams with experimentation. André discussed the often separate worlds of CRO/AB testing and agile product development, and why merging them can lead to better outcomes. He highlighted the legacy issues that keep these areas apart, and the advantages of making experimentation a core part of product strategy. The conversation also explores the biases and challenges that hinder product teams from embracing experimentation, what are the main obstacles they face, and...
2025-02-2009 minNo Hacks: Web Strategy for the AI Age178: Navigating the Balance Between Product Clarity and Brand Voice with Lenka StawarczykIn this episode of No Hacks Snacks, I sit down with Lenka Stawarczyk, a brand strategy and tone of voice expert, to explore the delicate balance between product clarity and a strong brand voice. We discuss why having a tone of voice guide isn’t always enough and how real-world interactions often require flexibility. Lenka shares insights on bridging the gap between marketing and product teams, ensuring that messaging remains both user-friendly and brand-aligned.Tune in for actionable tips on crafting clear, compelling communication that enhances user experience! 🎙️No Hacks is a podcast about web perform...
2025-02-1909 min
No Hacks: Web Strategy for the AI Age177: Beyond Conversion Rates: The Ethics and Hidden Costs of Optimization with Maren CostaIn this powerful season three premiere, I sit down with Maren Costa, featured in Netflix's "Buy Now" documentary and former Amazon UX designer turned climate justice advocate.Maren shares her 15-year journey at Amazon, from the early days of helping build a user-friendly e-commerce site to her awakening about the hidden environmental and human costs of our digital convenience. She reveals how she co-founded Amazon Employees for Climate Justice, which successfully pressured the company to adopt climate initiatives – and ultimately led to her controversial firing.We dive into eye-opening discussions about:The co...
2025-02-1841 minNo Hacks: Web Strategy for the AI Age176: Safe Spaces, Democracy, and Experimentation with Marta MijatovIn the latest episode of No Hacks Snacks, I taked to Marta Mijatov about the importance of fostering a culture of experimentation within organizations. Marta explained the concept of 'safe spaces' for experimentation, emphasizing the need for an environment where team members feel encouraged to propose ideas, take calculated risks, and learn from outcomes without fear of criticism. She also highlighted the significance of having brave pioneers who challenge the status quo and introduce innovative thinking, backed by strong managerial support. We then talked 'failure' in experimental contexts, advocating that learning from unexpected res...
2025-02-1409 minNo Hacks: Web Strategy for the AI Age175: Best Practices Are Almost Always Out of Date with Manuel KräheIn this episode of No Hacks Snacks, I sit down with Manuel Krähe, a digital growth and Conversion Rate Optimization (CRO) expert and founder of notion.ch, to discuss the limitations of UX best practices as starting points for experimentation. Manuel shared his insights on why relying solely on these practices can be misleading and emphasizes the importance of individualized data analysis and forming proper hypotheses based on your specific audience and website metrics. He also touches upon the pitfalls of outdated best practice checklists and offers strategies for guiding clients through data-driven decision-making processes....
2025-02-1209 minNo Hacks: Web Strategy for the AI Age174: What Startup Founders Can Learn from Product People with Moshe MikanovskyIn this No Hacks Snacks interview, I talked to Moshe Mikanovsky, product director and host of not one, but two popular podcasts (🤯): Product for Product Podcast and Beyond the Product. Moshe shared some incredible insights on what startup founders can learn from seasoned product managers, emphasizing the importance of falling in love with the problem rather than the solution. Safe to say your host was very interested to learn about this 🧠 We also discussed some common pitfalls like over-relying on surveys and the critical role of stakeholder relationships. Some great book and podcast recommendations there as well...
2025-02-1108 minNo Hacks: Web Strategy for the AI Age173: Minimizing Friction in E-commerce with Usability Testing with András KobzaWelcome to the latest episode of No Hack Snacks! In this one, I was by e-commerce expert, András Kobza, to explore the crucial role of friction in shopping experiences. Should you always strive to reduce friction, or are there cases where a bit of friction adds value? Why do luxury brands like Ferrari and Rolex intentionally build friction into their processes to increase anticipation and value? Learn easy, actionable tips for reducing friction on your e-commerce website, the importance of user testing, and proven strategies for improving customer experience. No Hack...
2025-02-1008 minNo Hacks: Web Strategy for the AI Age172: AI in A/B Testing and Experimentation with Nils StotzIn this episode of No Hacks Snacks, I sit down with product and experimentation expert Nils Stotz to discuss the evolving landscape of AI and its impact on A/B testing and experimentation.Nils shares his insights on how AI can transform the entire experimentation process, from idea generation and hypothesis creation to prioritization and design. He also raises critical questions about the potential for AI to replace human participants in experiments, discussing the ethical and motivational implications of such a shift. Next, we explore the future of AI in creative fields and digital optimization, e...
2025-02-0709 minNo Hacks: Web Strategy for the AI Age171: The CRO Evolution: From Add-On to Essential Service with Luka NikolićIn the latest episode of No Hacks Snacks, I had an insightful chat with Luka Nikolić about how Conversion Rate Optimization (CRO) is shifting from an add-on service to a core discipline in digital marketing.Key takeaways from our conversation:✅ CRO is going mainstream – It's following the path of PPC and SEO, moving from an afterthought to a necessity.✅ Specialization is the future – More agencies and freelancers are focusing solely on CRO rather than offering it as a side service.✅ It’s a process, not just A/B testing – True CRO involves research, design, develop...
2025-02-0608 minNo Hacks: Web Strategy for the AI Age170: Research Tips for Marketers and Product Builders with Brendan McNultyIn this episode of No Hacks Snacks, I talked to Brendan McNulty, a CRO, experimentation and product expert, about accessible research methods for optimizers and product builders. Brandon discussed using AI tools like SimilarWeb, GummySearch, and NotebookLM to gather customer insights quickly. He emphasized prioritizing customer understanding and validates findings with additional data sources. The conversation is packed with practical tips on leveraging search data, analyzing competitor strategies, and optimizing content for conversions. Let me know what you think, and subscribe to Brendan's 52 AI Experiments!No Hacks is a podcast about...
2025-02-0409 minNo Hacks: Web Strategy for the AI Age169: How Conferences Fuel Career Success with Marcella SullivanIn this episode of 'No Hacks Snacks,' we interview Marcella Sullivan from Women in Experimentation to discuss how digital professionals can advance their careers through conferences. Marcella shares insights on the importance of attending and speaking at conferences, building networks, and finding your professional tribe. She highlights upcoming events like the Women in Experimentation Summit and the TLC Summit, designed to help individuals with limited speaking experience gain confidence and professional coaching. The episode also touches on the evolution and goals of Women in Experimentation, offering opportunities for both men and women to grow an...
2025-01-3108 minNo Hacks: Web Strategy for the AI Age168: Break Free from Amazon: The Step-by-Step Guide to Your DTC Journey with Dušan PopovićIn this episode of No Hacks Snacks, e-commerce and Shopify expert Dušan Popović discusses how successful Amazon sellers can establish their own direct-to-consumer (DTC) channels. Dušan emphasizes the importance of building a brand independent of Amazon and offers practical steps to set up a Shopify store. He addresses challenges like marketing outside of Amazon's ecosystem, identifying target audiences, using platforms like Google Ads for keyword testing, and adapting marketing strategies. The conversation highlights the long-term benefits of direct customer communication and maintaining control over the business.No Hacks is a podcast about...
2025-01-3008 minNo Hacks: Web Strategy for the AI Age167: How Experimentation and CRO Will Evolve in 2025 with Jonny LongdenIn this No Hacks Snacks interview, Jonny Longden, Chief Growth Officer at Speero, talked about the evolution of digital optimization and experimentation, discussing how businesses need to shift their mindset by 2025 and beyond. Here are some key takeaways:✨ Redefine experimentation beyond A/B testing: Experimentation shouldn't be limited to just A/B tests and software; it should be a mindset applied across all areas of a business.🧪 Learning from science: Even when controlled experiments aren't possible, using the best available evidence is critical. This is the essence of a scientific approach.🌌 Goal-centric approach: Begin wi...
2025-01-2908 minNo Hacks: Web Strategy for the AI Age166: Level Up Your Life with Digital Optimization Tactics with Amrdeep AthwalJust dropped a new Snack interview, and this one’s packed with insights from Amrdeep Athwal, someone who’s serious about optimization. Here’s a little taste of what we chatted about:1️⃣ How do we use digital optimization in our everyday lives?2️⃣ What’s the best way to boost your running performance using data?3️⃣ Can regular tasks be turned into cool optimization projects?4️⃣ How is running the ultimate metaphor for digital marketing?5️⃣ How do we know if our optimization efforts are actually working?If you're into making things work better, faster, and smarter, this chat is fo...
2025-01-2108 minNo Hacks: Web Strategy for the AI Age165: The Do's and Don'ts of Successful Employer Branding with Ben LabayWelcome to No Hacks Snacks, your go-to series for short-form insights from innovators and industry leaders. In this episode, we look into the crucial role of employer branding with Ben Labay, CEO of Speero. We explore why a compelling employer brand is essential for attracting the right talent and fostering a vibrant company culture. Don't forget to subscribe for more episodes like this!The Importance of Employer BrandingEmployer branding is more than just a buzzword—it’s a powerful strategy to distinguish companies in a competitive marketplace. Ben LeBay emphasizes that an effe...
2025-01-2008 minNo Hacks: Web Strategy for the AI Age164: Future-proofing CRO: From Landing Pages to Product with Veronika MorozováIn this short episode, I talked to Veronika Morozová, product manager and organizer of Berlin's first CRO meetup - CROdashians (how about that for a fun name!). Veronika shared her insights on the future of conversion rate optimization (CRO) and its anticipated evolution towards a product-centric and MarTech-focused approach. We got into how CRO's integration into product management enhances the entire user journey, creating a better overall experience. Veronika also discussed the potential role of AI in CRO and contemplates whether the term 'CRO' might be replaced by 'experimentation manager.' Join us for a con...
2025-01-1706 minNo Hacks: Web Strategy for the AI Age163: Unlocking the Secret to AI-Powered Copywriting with Chris SilvestriReady to learn about using AI in copywriting the right way? In the latest interview, I talked to B2B SaaS copywriting expert, Chris Silvestri. Here's what you will learn from the interview:🧠 How to create AI-driven copy that truly empathizes with your customer base?🧠 What are the common mistakes to avoid when leveraging AI for writing?🧠 Why is customer interaction essential for AI to generate relevant content?🧠 How can the 'PATH framework' enhance your AI copywriting approach?🧠 What does the future hold for AI in B2B SaaS copywriting?To get Chri...
2025-01-1607 minNo Hacks: Web Strategy for the AI Age162: Navigating the Future of Product Development: Opportunities for Solopreneurs with Iqbal AliAs we step into 2025, the world of product development is undergoing a seismic transformation. Join Sani and Iqbal in this thought-provoking conversation as they dive into the rise of solopreneurship and explore how AI and emerging technologies are reshaping the game. Discover how small teams, or even individuals—are outpacing traditional industry giants by leveraging agility, innovation, and the power of niche markets.In this video, you’ll hear Iqbal’s insightful take on how AI is breaking down barriers, enabling solopreneurs to build and iterate products faster than ever before. Sani shares his own experiences with Cohese...
2025-01-1507 min
No Hacks: Web Strategy for the AI Age161: Aligning Business Goals with OKRs & Experimentation Strategies with Bjarn BrunenbergIn this episode of the No Hacks Podcast, I had the pleasure of sitting down with Bjarn Brunenberg, Experimentation Lead at TomTom. Bjarn has a passion for turning big ideas into actionable steps, and in this conversation, we get into the nuts and bolts of OKRs (Objectives and Key Results), how they differ from KPIs, and why they’re a game-changer for teams and businesses alike.Bjarn shares some incredible stories from his time at TomTom, where he’s been helping the company shift from their famous hardware devices to i...
2024-12-1826 min
No Hacks: Web Strategy for the AI Age160: Segmentation 101: Demystifying Email Marketing Myths with Tara DinoskiUnlock the secrets to effective email marketing and smarter audience engagement! In this episode, Tara Dinoski, CEO of Indico Digital, shares practical strategies for making email marketing work without overcomplicating it. Learn how to create meaningful segments (hint: start with customers vs. prospects), why overusing buzzwords and gimmicks won’t get results, and how integrating email with other channels like paid media can be a revenue game-changer.Tara also debunks myths that hold brands back, including the idea that there’s a “perfect” time to send emails or that SMS marketing is always the bette...
2024-12-1143 min
No Hacks: Web Strategy for the AI Age159: Bridging Data and Decision-Making: Bhavik Patel’s Take on AnalyticsWelcome to No Hacks – the podcast where experimenters and optimizers share their secrets about CRO, experimentation, and mastering analytics to create impact! In this episode, we’re joined by Bhavik Patel, Director of Experimentation and Analytics at Lean Convert and founder of CRAP Talks, a renowned cross-discipline tech meetup. Bhavik brings years of experience leading analytics teams at companies like Hoppin, Moo, and Gusto, and today he dives deep into the art of measurement and its role in driving meaningful change.Bhavik kicks things off by challenging the notion of measuring everything, advocating instead for purposeful tracking to f...
2024-11-2051 min
No Hacks: Web Strategy for the AI Age158: Experiment to Optimize: Balancing Risk and Growth with Gerda Vogt-ThomasWelcome to No Hacks – the podcast where experimenters and optimizers share their secrets about CRO, business experiments, and balancing life! In this episode, we sit down with Gerda Vogt-Thomas, co-founder of a CRO agency called Koalatative. Gerda shares her insights on managing risk, growth, and using experimentation to optimize both business and life.Gerda starts by sharing her surprising journey into skiing, moving from a passionate dislike to a newfound love, which she compares to her career in CRO. Just as she learned to tackle steep slopes, she talks about how experimentation in business is often an up...
2024-11-0629 min
No Hacks: Web Strategy for the AI Age157: The Best Ideas Aren't the Loudest: Experimentation & Diversity with Lucia van den BrinkIn this episode of No Hacks Podcast, Lucia van den Brink, co-founder of Increase Conversion Rate.com, takes us inside the world of advanced experimentation and shares why the best ideas aren’t always the loudest. With 800+ A/B tests under her belt and 25M+ visitors impacted, Lucia knows what it takes to elevate experimentation programs.We explore her unique “Collaboration Bonus” philosophy, where every idea—whether from an intern or the CEO—adds value, fostering a culture of diverse insights that drive real results. Lucia shares her 1-2-4 Frame...
2024-10-3038 min
No Hacks: Web Strategy for the AI Age156: Balancing Pragmatic Change Management and Effective CRO with Tim StewartIn this episode of the No Hacks Podcast, Tim Stewart shares his wealth of knowledge from 25+ years of consultancy, breaking down what Conversion Rate Optimization (CRO) really means for businesses today. Tim doesn’t just focus on the numbers—he dives into the balance between experimentation and perfection, and how making data-driven decisions can transform a business.You'll hear practical strategies for digital optimization, insights on navigating market shifts (like the rise of low-cost competitors such as Temu), and tips for mastering stakeholder communication. Plus, Tim brings his...
2024-10-1633 min
No Hacks: Web Strategy for the AI Age155: Understanding User Research: Surveys, Myths, and the Role of AI with Els AertsAre you passionate about user research and UX optimization? Then you won't want to miss our latest episode featuring the incredible Els Aerts, a user research legend, if there ever was one!In this episode, Els talks about her straightforward, data-driven approach to user research, tracing its evolution from the 1990s to today. With decades of experience, she offers a fresh perspective on how user research has transformed, especially with groundbreaking technologies like AI reshaping the landscape.What You'll Learn:The Evolution of User Research: Discover how methodologies have changed...
2024-10-0945 min
No Hacks: Web Strategy for the AI Age154: Embrace the Fear: Courage in Leadership and Experimentation with Luiza de LangeIn this episode of No Hacks podcast, we explore the concepts of fear, courage, and leadership with Luiza de Lange, a prominent figure in digital experimentation and CRO at LeoVegas. Luiza recounts her incredible journey of building in-house teams at major firms like Electrolux and Tele2 and working with a diverse array of clients at the award-winning agency, PrecisDigital.Luiza discusses the importance of vulnerability in leadership, especially as a woman in a male-dominated industry like data analytics. She shares her experiences of making bold career transitions, traveling to 45 countries, and living in six, all driven by...
2024-10-0232 min
No Hacks: Web Strategy for the AI Age153: SEO and Beyond: How ADHD Enhances Optimization Skills with Arnout HellemansIn the latest episode of No Hacks, we dive deep into the art of optimization in both digital and personal spheres with Arnout Hellemans, a renowned digital strategist. From addressing ADHD's impact on SEO skills to the importance of maintaining basic SEO fundamentals, Arnout shares his invaluable insights. He discusses common misconceptions in SEO, the significance of website performance, and logs' role in historical data analysis. Arnout also emphasizes the holistic approach to optimization and extends these strategies to everyday life, parenting, and even national trends observed in the Netherlands. Plus, get ready for some fun anecdotes a...
2024-09-2534 min
No Hacks: Web Strategy for the AI Age152: Stewart Ehoff: Unlocking Business Potential Through Digital ExperimentationIn this episode of No Hacks, we kick off Season 2 with Stewart Ehoff, the head of an award-winning experimentation program at RS, a dynamic public speaker, and a Dragon Ball Z fan. Join us as Stewart discusses his journey from web development to leading a successful experimentation team, offering deep insights into how he transitioned from building features to building tests. Discover actionable advice for web developers, the importance of curiosity, overcoming imposter syndrome, and the benefits of adopting an experimental mindset not only in digital realms but also in daily life. Stewart shares real-life success stories f...
2024-09-1830 min
No Hacks: Web Strategy for the AI Age151: Empowered Teams Model in Experimentation with Lukas VermeerWelcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!In this episode, we explore the empowered teams model in experimentation with Lukas Vermeer, Director of Experimentation at Vista, advisor at AB Smartly, and an "occasional public speaker". Lukas is an experienced experimentation practitioner specializing in designing and building the infrastructure and processes required to start and scale A/B testing to drive business growth. With a rich background in online experimentation and data science, Lukas spent eight years at Booking.com, where he grew the in-house experimentation team from...
2024-06-0932 min
No Hacks: Web Strategy for the AI Age150: AI Customer Voice Analysis with Juliana JacksonWelcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences! Today, I'm excited to welcome back Juliana Jackson, Associate Director of Data and Digital Experience, EMEA at MediaMonks and co-host of the amazing and wildly popular Standard Deviation podcast.In this not-so-structured episode, we delve into AI customer voice analysis, exploring how sentiment and semantic analysis can transform understanding customer feedback. Juliana also shares her personal journey, from selling internet over the phone in Romania to becoming a digital experience expert. We then discuss the importance of...
2024-06-0735 min
No Hacks: Web Strategy for the AI Age149: Mastering Conversion Design with Oliver KenyonWelcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!In this episode, I welcome Oliver Kenyon, co-founder of ConversionWise, who shares his extensive knowledge on conversion design and the intricacies of running and growing a CRO agency. Oliver discusses the importance of landing page design in driving successful online campaigns and how his journey started with "Landing Page Guys" before evolving into ConversionWise.Key highlights of this episode include:The significance of landing pages in CRO and their role in maximizing the effectiveness of paid media...
2024-06-0529 min
No Hacks: Web Strategy for the AI Age148: Hybrid One Reader with Carolyn BeaudoinWelcome to No Hacks, a weekly podcast in which smart people talk to you about better online experiences. Today, I'm excited to be joined by Carolyn Beaudoin, co-founder of Boxcar Agency. Carolyn is here to talk about the Hybrid One Reader messaging strategy, which helps businesses connect with diverse audience segments without extensive segmentation.Tune in to hear Carolyn discuss:The concept and inspiration behind the "Hybrid One Reader" strategy.Practical applications and success stories from Boxcar Agency.Non-obvious tips for becoming a better copywriter.The importance of focusing on user experience and logical a...
2024-06-0327 min
No Hacks: Web Strategy for the AI Age147: Research and Experimentation with Vulnerable Populations with Georgia SugarmanWelcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!In this episode, I'm joined by Georgia Sugarman, Head of User Research at Kooth Digital Health and a speaker at the upcoming Women in Experimentation Summit. Georgia shares her journey from being a hip hop dancer to an experience designer and finally a user researcher. She emphasizes the importance of creating safety and comfort when conducting research, especially with vulnerable populations. Georgia also discusses how being trauma-informed and incorporating creativity can enhance research outcomes. Don't forget to...
2024-06-0116 min
No Hacks: Web Strategy for the AI Age146: Starting a CRO Program with Haley CarpenterWelcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!In this episode, I welcome Haley Carpenter, a CRO and experimentation expert and founder of Chirpy, the not just CRO agency. Haley shares her insights on starting CRO programs and what it takes for a business to be ready for conversion rate optimization. We also discuss the importance of data volume, research methodologies, and the essential elements needed to set up a successful CRO program. Haley also discusses common misconceptions, the role of culture in CRO, and offers p...
2024-05-3024 min
No Hacks: Web Strategy for the AI Age145: Automate to Win with Shawn DavidWelcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!In this episode, I am joined by Shawn David, a systems engineer and founder of Automate to Win. Shawn shares his expertise on automating Conversion Rate Optimization (CRO) and provides valuable insights into how businesses can streamline their processes using a human-first approach.Shawn begins by explaining his automation blueprint. The first step is Definitions, which involves establishing clear and consistent terminology within your organization to avoid miscommunication and inefficiencies.The second step is...
2024-05-2830 min
No Hacks: Web Strategy for the AI Age144: AI Cookbook: Practical applications for UX, CRO & Experimentation with Craig Sullivan and Iqbal AliWelcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences.This is another episode we are doing with Experimentation Elite. Experimentation Elite is the UK’s premier experimentation and CRO experience taking place on June 11th and 12th in Birmingham, so head over to experimentationelite.com and get your ticket NOW.In this one I welcome back Craig Sullivan and Iqbal Ali to discuss generative AI and its applications in experimentation and CRO.Craig and Iqbal explain how generative AI can revolutionize the way we approach pr...
2024-05-2236 min
No Hacks: Web Strategy for the AI Age143: The Good Experimental Design with Erin WeigelWelcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!This is another episode we are doing with Experimentation Elite. Experimentation Elite is the UK’s premier experimentation and CRO experience taking place on June 11th and 12th in Birmingham, so head over to experimentationelite.com and get your ticket NOW.In this episode, we have Erin Weigel, a UX expert, principal designer, and senior design manager joining us to share her unique journey from managing a toy store to becoming a leader in the field of experimentation an...
2024-05-2123 min
No Hacks: Web Strategy for the AI Age142: An Experimenter’s Guide to the Galaxy with Bhavik PatelWelcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences! In this episode, I sit down with Bhavik Patel, Director of Experimentation and Analytics at LeanConvert and founder of CRAP Talks. Bhav shares his insights on the upcoming Experimentation Elite event, a premier gathering for those passionate about experimentation and CRO.We discuss Bhav's workshop, "An Experimenter's Guide to the Galaxy," where he will cover everything from hypothesis generation to post-experiment analysis. Don't miss this chance to gain valuable insights and practical advice from one of the industry's l...
2024-05-2028 min
No Hacks: Web Strategy for the AI Age139: Your Copy Is *Not* Your Problem with Eden BidaniWelcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!In this episode, I'm excited to welcome Eden Bidani, a conversion copywriter and messaging strategist at CAPE.agency, and one of the speakers at the upcoming Women in Experimentation Summit on June 6th. Eden shares her insights on the role of copy in conversions, the challenges faced by women in a traditionally male-dominated industry, and the significance of the Women in Experimentation Summit.We discuss why copy isn't always the root cause of conversion issues and explore the...
2024-05-1517 min
No Hacks: Web Strategy for the AI Age140: Simplifying CRO with Gerda Vogt-ThomasWelcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences! In this episode, I'm excited to welcome Gerda Vogt-Thomas, a conversion optimization expert from Koalatative and one of the speakers at the upcoming Women in Experimentation Summit on June 6th. Gerda shares insights on data dictionaries, her evolving perspective on A/B testing and experimentation, and the importance of the Women in Experimentation Summit.We get into the significance of data dictionaries for marketing teams, detailing how they simplify tracking and analyzing key metrics. Gerda explains how a w...
2024-05-1522 min
No Hacks: Web Strategy for the AI Age141: Taming the HIPPO with Oreoluwa AkinnawoWelcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences! In this episode, I'm thrilled to welcome Oreoluwa Akinnawo, a conversion optimization expert from PrismFly, to discuss his upcoming participation at the Women in Experimentation Summit on June 6th. Ore shares how a LinkedIn post inspired him to apply for the summit and then goes into his career journey, highlighting the significant support he's received from women in the field and his desire to contribute back to the community.Our conversation explores the challenges of dealing with "HIPPOs" — hig...
2024-05-1517 min
No Hacks: Web Strategy for the AI Age138: Design for the Irrational with Line-Ariel BretousWelcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences! In this episode, I am joined by Line-Ariel Bretous, a product consultant and behavioral scientist, as well as the founder of OneLab Consulting Group. Line-Ariel is also one of the speakers at the upcoming Women in Experimentation online event on June 6th, where she will discuss the emotional side of consumer loyalty.Throughout the episode, Line-Ariel talked about the relationship between consumer behavior and loyalty, emphasizing the importance of emotional connections in fostering long-term business success. She explained d...
2024-05-1419 min
No Hacks: Web Strategy for the AI Age137: Your A/B Tests are Lying to You with May ChinWelcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences! In this episode, we hear from May Chin, the Head of Product Growth and Analytics at Zalora, Southeast Asia's leading fashion e-commerce platform. As she prepares for her upcoming presentation at the The Convert X Women in Experimentation Annual Summit, online event happening on June 6th, May shares valuable insights into the art and science of A/B testing, emphasizing how to evade common traps that can lead to unreliable results.May discusses her accidental journey into the w...
2024-05-1324 min
No Hacks: Web Strategy for the AI Age136: Email is Not A Checkbox with Omar LovertWelcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences! This week, I'm excited to have Omar Lovert on the show. Omar is a seasoned email marketing strategist and the founder of Polaris Growth, where he helps brands maximize their impact through tailored Klaviyo solutions. In this episode, Omar draws a comparison between his unique marathon training methods and efficient email marketing strategies. He discusses the importance of having a flexible yet strategic approach: "It's all about preparing and knowing what the cadence is, knowing your body, knowing wh...
2024-05-0933 min
No Hacks: Web Strategy for the AI Age135: The Perfect Pricing Formula with Deborah O'MalleyWelcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!In this episode, we went into the fascinating world of pricing psychology with Deborah O'Malley, a top A/B testing influencer and the founder of Convert Experts. Deborah shares her insights on how pricing can influence customer perception and discusses the psychological tactics that can make or break a product's success in the market.Our discussion kicks off with an exploration of how luxury brands versus fast fashion brands use pricing strategies to shape consumer behavior. Deborah explains...
2024-05-0637 min
No Hacks: Web Strategy for the AI Age134: Elite Experiments at Experimentation Elite with Jonas AlvesWelcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!This episode is done in partnership with Experimentation Elite - The UK’s premier Experimentation and CRO Experience, taking place on June 11th and 12th in Birmingham, UK. This week, we dive into the fascinating world of A/B testing and experimentation with Jonas Alves, CEO and co-founder of ABsmartly. Jonas shares his extensive experience, starting with his pioneering work at Booking.com, where he helped establish a culture of experimentation that pushed the boundaries of online user ex...
2024-04-3022 min
No Hacks: Web Strategy for the AI Age133: Do You Need an Experimentation Therapist? with Chris GibbinsWelcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!In this episode, we dive deep into the world of experimentation and optimization with Chris Gibbons, Chief Experience Officer at Creative CX. Chris brings over two decades of expertise in UX and experimentation, and he shares insightful stories and experiences from his illustrious career.This conversation unfolds around the concept of an "experimentation therapist," a term coined unexpectedly by one of Chris's clients. Chris explains how this unique role involves addressing the human elements and challenges within organizational...
2024-04-2427 min
No Hacks: Web Strategy for the AI Age132: Analytics, AI, and Music with Analytics Wizard Josh SilverbauerWelcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences! In this episode, we explore the fascinating intersection of analytics and creativity with Josh Silverbauer, a web analytics wizard who combines the systematic world of data with music. Josh shares his personal journey from audio engineering and Elvis impersonations to becoming a leading voice in web analytics, emphasizing the balance between his analytical and creative sides.He discusses the complexities and transformations in the field, particularly the transition from Universal Analytics to GA4 and what it means for u...
2024-04-1728 min
No Hacks: Web Strategy for the AI Age131: Behind the Click with Jon MacDonaldWelcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences! This week, we're delighted to welcome Jon MacDonald back to the show for his third appearance. Jon is the founder of the digital optimization firm, The Good, and a three-time book author.In this episode, Jon dives into the concepts presented in his latest book, "Behind the Click," which focuses on the psychological principles behind the decisions we make online every day. He shares his expertise on why understanding the 'why' behind user actions is crucial for truly effective digital...
2024-04-1525 min
No Hacks: Web Strategy for the AI Age130: Test and Learn Community Mentorship Summit with Kelly Wortham and Matt GershoffWelcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences! In this episode, we sit down with Kelly Wortham, founder of the Test and Learn Community (TLC), and Matt Gershoff, co-founder of Conductrics, who are here to dive deep into the world of experimentation and mentorship.The conversation covers the upcoming TLC Mentorship Summit at Experimentation Elite in Birmingham, UK. Kelly gives us a sneak peek into the summit’s format, which flips traditional roles by putting mentees in the spotlight and allowing them to receive live guidance from industry gi...
2024-04-1221 min
No Hacks: Web Strategy for the AI Age129: Documenting Experimentation with Nils KoppelmannWelcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences! This week, we're thrilled to have Nils Koppelmann, the brains behind 3tech agency, publisher of Your Weekly Dose of Experimentation, and co-founder of Conversion Stash. Sit back as we delve into an episode where we discussed the importance of tasks we often overlook, like documentation, in the realm of growth through experimentation.Nils shares insightful and humorous takes on the critical role documentation plays in web development and CRO. He likens it to essential daily habits—maybe not thr...
2024-04-1025 min
No Hacks: Web Strategy for the AI Age128: Psychology Behind User Engagement and Community Building with Guido JansenWelcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences! In this episode, we dive deep with Guido Jansen, an Applied Cognitive Psychologist, podcast host and producer, and global evangelist at Spryker. With over two decades of expertise in psychology, e-commerce, and technology, Guido shares his unique perspective on building online communities, the role of in-person events in fostering connections, and the psychology behind user engagement.Guido opens up about his journey from the early days of the internet, navigating through the 'glory days' with a Pentium 386, to l...
2024-04-0334 min
No Hacks: Web Strategy for the AI Age127: Centers of Enablers in Experimentation with Ruben de BoerWelcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences! This episode features Ruben de Boer, a renowned experimentation consultant, bestselling Udemy instructor with over 15,000 students, recipient of two experimentation elite awards in 2023, and the conversion manager at Online Dialogue. Ruben brings his wealth of knowledge to the table, shedding light on the intricacies of Conversion Rate Optimization (CRO) and experimentation.We kick off with something a bit more personal—Ruben's love for football. He shares how the strategies and teamwork in football offer valuable lessons for the wor...
2024-03-2729 min
No Hacks: Web Strategy for the AI Age125: Seven Deadly Sins of User Research with Els AertsWelcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!In this episode I talked to Els Aerts, user research advocate and co-founder of AGConsult. We explored the deep nuances of user research, the strategic decision of AGConsult to refrain from working with political parties, and the pivotal role of carefully crafted research questions in yielding actionable insights. Els shared her expert perspective on avoiding common research pitfalls and emphasized the importance of evidence-based decision-making. The conversation also touched on the "seven deadly sins of user research," offering...
2024-03-1331 min
No Hacks: Web Strategy for the AI Age121: Emotion-based Optimisation with Talia WolfWelcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences.In this episode, Talia Wolf, founder and CEO of GetUplift and a leading authority on emotional targeting and conversion optimization, takes us through the psychological underpinnings that drive consumer behavior online.Talia unpacks the essence of creating meaningful connections with customers by understanding the emotional journey that influences their purchasing decisions. She shares invaluable insights from her vast experience, demonstrating how businesses can leverage emotional intelligence to significantly enhance their conversion rates and foster deep, lasting customer relationships.
2024-02-2827 min
No Hacks: Web Strategy for the AI Age114: Communicating CRO with Iqbal AliWelcome to No Hacks, a weekly podcast that lets smart people talk to you about better online experiences!In this episode, we delve into the fascinating world of Iqbal Ali, a multifaceted creative force in the fields of UX design, development, data, and optimization. With over 20 years of experience, Iqbal brings a unique blend of expertise to the table, as he discusses his journey from a frustrated employee to a successful self-published comic book creator and a respected CRO consultant.Key highlights of the episode include:The Genesis of Creative Expression: Discover...
2024-01-1026 min
No Hacks: Web Strategy for the AI Age93: The Case of Hypersegmentation in Email with Kasey LuckWelcome to No Hacks, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. We had Kasey Luck, a CXL instructor and founder of Luck & Co Agency. They help 7 and 8-figure e-commerce brands maximize their email & SMS revenue. In this episode, Cath and Kasey talked about hyper-segmentation in emails, why it can potentially hurt you in the long run, and what you should do instead. Links mentioned in the episode:Luck & Co AgencyKasey Luck's LinkedInKasey's Y...
2023-05-3129 min
No Hacks: Web Strategy for the AI Age92: Using Experimentation to Optimize More than Just Conversion Rate with Paul Wilkins and Devon BoydWelcome to No Hacks, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. In this episode, we talked to Paul Wilkins, co-founder and Head of Strategy at Conversio, and Devon Boyd, channels and Alliances Director at AB Tasty. Check out the episode if you want to learn how you can use experimentation to improve every single thing about your website, not just the conversion rate.This episode was done in partnership with Experimentation Elite - The UK's o...
2023-05-2428 min
No Hacks: Web Strategy for the AI Age91: Attention Tax with Rishi Rawat and Lorenzo CarreriWelcome to No Hacks, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. In this episode, we talked to the faces, and voices behind the How Shoppers Think YouTube channel, Lorenzo Carreri and Rishi Rawat, and we talked about distractions.Check out the episode to learn why Amazon can get away with busy product page designs, how to approach pages full of distraction, attention tax, and much more.Links in the episode:Rishi's LinkedInLorenzo's L...
2023-05-1728 min
No Hacks: Web Strategy for the AI Age89: Conscious Conversions with Kenda MacdonaldWelcome to No Hacks, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. In this episode, we discussed cognitive biases with Kenda Macdonald, CEO of Automation Ninjas. Check out the episode if you want to learn how to spot and combat cognitive biases before they kill your conversions.This episode was done in partnership with Experimentation Elite - The UK's only conference & awards dedicated to CRO & Experimentation.Experimentation Elite will be held in London, on J...
2023-05-0327 minNo Hacks: Web Strategy for the AI Age52: The Problem With Heatmaps With Oliver PalmerOliver Palmer is an Experimentation Practitioner and Conversion Rate Optimisation consultant. He’s worked with T-Mobile, Kmart Australia, Nissan and The Telegraph in scaling optimisation programs and embedding the discipline of data-driven experimentation. In this episode, we talked about his unpopular take on heatmaps, why they don't mean anything and what you should focus on instead. He also answered questions from the community:David Mannheim: Why are heat maps seen as so prolific within the industry? Are you assuming the client side of the industry (retailers etc) need further education? Juan Mendoza: Should the practice of optim...
2022-02-1533 minNo Hacks: Web Strategy for the AI Age37: Reviewing Jon MacDonald’s Opting In To OptimizationJon MacDonald, founder and president of e-commerce CRO agency The Good, is back. This time to have a more in-depth discussion about his much-awaited book, Opting into Optimization, out today! We broke down the common mistakes in CRO, his proven playbook for increasing conversions and how focusing on your customer experience drives everything. Oh, and how Kim Kardashian can help your CRO efforts!Links in this episode:https://thegood.com/opting-in-to-optimization/https://www.youtube.com/watch?v=AlAj3VxIKlQhttps://thegood.com/books/https://www.nohacksmarketing.com/podcast/031-opting-in-to-optimization-with-jon-macdonald/...
2021-10-2623 minNo Hacks: Web Strategy for the AI Age31: Opting in to Optimization With Jon MacDonaldJon MacDonald is the founder of The Good, a conversion rate optimization firm that has achieved results for the largest online brands including Adobe, Nike, Xerox, The Economist, and more. In this episode, we talked about the common e-commerce mistakes, two different ways you can get started with optimization and why CRO is more than increasing your conversion rates.Links in this episode:https://thegood.com/opting-in-to-optimization/https://www.shopify.com/learn/course/how-to-assess-your-store-improve-your-conversion-rate https://thegood.com/book/https://www.linkedin.com/in/jonnymac/If you learned something new today, we would appreciate i...
2021-09-1432 minNo Hacks: Web Strategy for the AI Age6: Google Tag Manager: Why You Should Learn ItYou’ve probably heard of Google Tag Manager before. You’re curious and you want to know if you really need to learn it. In this episode, Slobodan Manic takes us through the why and the how of Google Tag Manager. Even if you’re a non-technical marketer, Google Tag Manager can help make your life easier. This episode will help you get started.Links in this episode:https://tagmanager.google.comhttps://analytics.google.com/analytics/academy/course/5https://analytics.google.com/analytics/web/https://www.youtube.com/watch?v=bJkg58hfggcIf you learned someth...
2021-03-0944 minNo Hacks: Web Strategy for the AI Age1: Core Web Vitals: What They Are and Why They MatterIn this episode, we’re gonna talk about Google’s upcoming Page Experience update which is happening in May 2021. Slobodan breaks down what Core Web Vitals means for your website and how to prepare for it.We’re covering the key elements of Core Web Vitals:Largest Contentful Paint (LCP)First Input Delay (FID)Cumulative Layout Shift (CLS)It may sound complicated, but it really is about three things: how long it takes to display important content, how interactive the page is while it loads, and how stable the layout is during page load. Links...
2021-02-1842 min