Shows
Around the WorkstandWorkstand's Digital Advisor Service - leveraging current technology to grow sales in-store & onlineThe idea of leveraging catalog-enabled websites and ecommerce to grow sales beyond a retailer's home market is one of the main reasons Workstand has so many bike shops using our platform. In addition to the website platform, Workstand's marketing agency team helps more than 400 stores manage their digital presence and promote their store locally and nationally. As our Key Accounts Advisor, David Martinez wraps all of that technology and marketing know-how up and combines it with his years of experience in successful bike shops to add in-store processes, strategic buying and inventory management, and professional presentation of all aspects...
2025-06-1019 min
Around the WorkstandWorkstand Client Success Team Manager, Barbara Wiesner joins to talk about the past, the present, and how her team helps Workstand merchants everydayBarbara Wiesner has been with Workstand for nearly 18 years. She knows more of our clients and more of our clients know her than anyone else who works at Workstand. Barbara has done a little bit of everything at the company, from the relatively early SmartEtailing days until today, she is a leader who is adept at helping both our teams and our clients succeed.Remember all those meetings at Interbike? Barbara does. She met with clients for years and helped wrangle all that trade show madness to ensure we were able to visit, face to face, with...
2023-12-1928 min
Around the WorkstandMore holiday marketing and new content from Trek, Santa Cruz, and SpecializedWelcome back to our regular programming!If you haven’t checked out our last 2 episodes with our guests Lauren and Alex, please do. They are fun and informative.Who would you like to hear from next? Which part of Workstand are you curious about? We’ll do our best to get a guest to match.Content is coming out of our ears!All complimentary content is live in your Page LibraryHere's the How To video that explains where to find and how to install Library Content.Partner created content Trek Project One https://libpreview2.smartetailing.net/page.cfm?pagei...
2023-11-0713 min
Around the WorkstandSupplier Fulfillment, aka Drop Shipping, marketing, and our Ride with GPS collaborationThere is a lot going on Around the Workstand this week. Holiday marketing planning, Supplier Fulfillment, aka Drop Shipping, reminders, our partnership with Ride with GPS, and more!Fulfillment is included in all Professional subscriptionsHoliday marketing - just a little preview for our conversation with Lauren, director of our Agency team https://marketing.smartetailing.net/articles/2023-premium-holiday-marketing-packages-pg256.htmComplementary content in the library now - HolidaysOctober - gift guideNovember - mid-month promotions kick offDecember - holiday sale and/or last minute giftsRide with GPS partnership @ridewithgpsdotcom #ridewithgpshttps://workstand.com/ride-with-gpsto offer free personalized content directly on your websiteMultiple page...
2023-10-1707 min
Around the WorkstandSnow sports catalog and marketing content, NBDA webinar, unique homepage toolsWinter is coming!Need marketing content to promote your snow sports categories? Let us know!New xc content up (came from a client request) - https://libpreview2.smartetailing.net/page.cfm?pageid=5134&contentType=1&preview=1Content available right now - Website > Page editor > Page Library > Snow Sport ContentSpeaking of Snow, remember that we offer a snow sports catalogDemo website with snow productsNBDA webinar with Ryan and Alex tomorrow - https://nbda.com/#!event/register/2023/10/11/workstand-commerce-software-explainedJoin Ryan and Alex for an informal presentation discussing details of Workstand's expanding capabilities and a live demo of new features. No boring PowerPoint slides...
2023-10-1008 min
NBDA: Bicycle Retail RadioSmartEtailing is Now Workstand - Special Industry UpdateThis episode’s guest is Ryan Atkinson. Ryan is President and Co-Owner of SmartEtailing now Workstand. Ryan has joined us today to share more about Workstand, and offer some inside tips to position yourself best for the dynamic times ahead.Support the show
2023-09-2645 min
Inside the OutdoorsEcommerce & Independent Bike Dealers with Ryan Atkinson, Part 2Kelly and Patrick are again joined by Ryan Atkinson, President + Co-Owner of SmartEtailing, for a conversation about ecommerce within the specialty bicycle channel. What interesting trends are emerging in the bicycle ecommerce channel? What are the barriers that dealers will likely face for the remainder of the year, and how can they be overcome?
2023-09-1830 min
Around the WorkstandWorkstand: The future of SmartEtailingWe have exciting news to share. SmartEtailing has undergone a significant transformation and is now known as Workstand. Along with this name change, we have launched a new point-of-sale system that is aimed at the many bike shops with no point-of-sale or an outdated POS.Our new point-of-sale system is available on its own for in-store use and is also included in our existing e-commerce packages. This development addresses a gap in the market, where many shops either lack a point-of-sale system or are using outdated ones. Our goal is to provide a solution to these underserved...
2023-09-1432 minInside the OutdoorsEcommerce & Independent Bike Dealers with Ryan Atkinson, Part 1Kelly and Patrick are joined by Ryan Atkinson, President + Co-Owner of SmartEtailing, for a conversation about ecommerce within the specialty bicycle channel. How has ecommerce grown over the past few years for independent bicycle dealers? What is important for independent bike dealers to know in order to be successful in today’s market?
2023-09-1130 min
Around the WorkstandSmartEtailing 10-Minute Tuesday 9/5/2023: Holiday Shopping, Fraud Watch, Order Workflow, and WafflesThere's no denying here in Colorado, that the seasons are changing and fall is on its way.End-of-season sales are happening and other, not-so-pleasant things may be on the way as well.Be mindful of fraud. Criminals know that merchants can't pay as close attention to processes during the holiday season when it's hectic and many are employing seasonal workers. Double down on your processes and training to protect your business from this increased risk of fraud.Agency team check-in! Our Marketing Agency is quite busy as we head toward fall. Google Local Inventory...
2023-09-0514 min
Around the WorkstandSmartEtailing 10-Minute Tuesday 8/29/2023: Buy Local Now, free website reviews, and using URL directoriesThis week, we have a few topics we don't talk about very often but they are none the less quite helpful.Buy Local Now Yes, this is free to any bike shop - no SmartEtailing subscription requiredWhy do we offer this for free - is there a catch? Why should a retailer use the service? Compatible POS SystemsDid you know we will do a free website review for you?Just fill out this form and our Client Success team will take it from there.Audit the site and provide a list of suggested improvements and links to resources to...
2023-08-2915 min
Around the WorkstandSmartEtailing 10-Minute Tuesday 8/22/2023: Santa Cruz Skitch launch, Google Calendar integration, risk review notification, and southern foodSorry about the little bit of static toward the end. New Santa Cruz bike launch today - complimentary content available, fill out the form and we’ll update your website for you https://www.smartetailing.com/santa-cruz-skitch-2023Snow sports? You’re probably receiving this product now - start making a plan for your websiteHomepage update, services, email + social marketing Consider our Snow Sports Catalog if you aren’t already subscribingTech Tip: Google Calendar integration - the 4th most viewed How To video in the last month!If you already use a Google Calendar to manage events or rides or whate...
2023-08-2209 min
Around the WorkstandSmartEtailing 10-Minute Tuesday 8/15/2023: New landing page content and Colorado Retail Delivery Fee optionHard to believe we're already half way through August!We got lots of questions about our email last week!New electric bike content live in the library - E-bike accessoriesReally highlights the evolution of our complimentary contentUpdate to the optional Colorado Retail Delivery FeeTrek Supercaliber content live in the library We worked with Trek to create the content, although it did not become a trek connect retail marketing campaign, we do have it available for retailers to install to promote the bikes. Tech Tip: Catalog Sections and the View More… buttonDon’t use that button link for anything else...
2023-08-1511 min
Around the WorkstandSmartEtailing 10-Minute Tuesday 8/8/2023: Steps to marketing your business, NBDA webinar takeaways, and using multiple payment methods at checkoutHappy Tuesday!Look out for our email about some exciting news coming soon!We talk a lot about marketing, good content, etc but there are suggested steps that make a difference so let’s look at those so we don’t inadvertently encourage you to get ahead of yourself.Commerce-enabled website in place and dialedWebsite actively managed - updated regularly, information helpful to your customersThis is when the content we so often speak of first comes inHelp your customers shop the way they want for the products they care aboutStay top of mind for your customers - automated emai...
2023-08-0816 min
Around the WorkstandSmartEtailing 10-Minute Tuesday 8/1/2023: Santa Cruz Stigmata marketing content, holiday planning even if it's only August, new featuresIt's Tuesday and it's August! Plenty to get to today so let's go!Santa Cruz Stigmata launch todayComplimentary marketing content - opt-in https://www.smartetailing.com/santa-cruz-stigmata-2023Supplier Sync reminder It’s August…should you be thinking about the holidays? We recommend itStaff Picks Premium ContentGreat durable content - easy to update, great for SEO, fun way to showcase your team’s expertise Excellent link destination for marketing year-round Tech Tip: New Feature shows which Footer and Banner is currently liveSeasonal swapsNo longer have to check in site settings to confirm Be sure to email your questions to podcast...
2023-08-0109 min
Around the WorkstandSmartEtailing 10-Minute Tuesday 7/25/2023: Free homepage makeover offer, Ibis and Santa Cruz work, Closeout vs Sale pricingThere is a lot going on this week!Free Homepage Makeover email - wow, what a response!It's too late to get one for free but take an honest look at your homepage and if it isn't great, let us know!Ibis Cycles Summer Sale Homepage BannerSanta Cruz Supplier Synchttps://www.smartetailing.com/santa-cruzCommunicating in-store pickup times and setting appropriate expectations https://blog.smartetailing.com/order-pickup-communicationsPost order notices Shopping Cart Page Message Order Confirmation Page MessageRecord In-Store fulfillment Things have moved around in site manager since the video was produced - don’t forget to use Site Manager Search...
2023-07-2512 min
Around the WorkstandSmartEtailing 10-Minute Tuesday 7/18/2023: Team meetings, surveys for our Client Success Team, making your business more valuable, carrot cakeWe're trying out also offering 10-Minute Tuesdays as video now. Of course, if you like the audio-only version, it will still be here every week but if you'd like to see us talking, you can now find that on YouTube.This time with faces!We got to visit in person last week at the Client Success SummitThat team is always working to get betterAfter-ticket surveys are important and appreciatedHow can we help you move your in-store inventory?Built-in toolsEnable your shopping cart Pending mapping maintenanceLeverage complementary contentBrand sale pages Google Local + selling on social Let folks know how con...
2023-07-1813 min
Around the WorkstandSmartEtailing 10-Minute Tuesday 7/11/2023: Big sales continue, Point of Sale pricing management, domain verification for emailThis week, the brand-level sales trend continues with new and existing sales being extended. We've got assets for many of these events so, if you haven't opt-in yet, check in the library (Content > Page Editor > Page Library) or let our Client Success team know you need a hand. There's more too! Big sales continue - QBP brands et alAn emerging issue - more email providers such as Google, Apple/iCloud, are beginning to require domain verification records to be included in DNS settings. Tech Tip: Supplier Promotional PricingOnly affects Supplier Sync items that aren’t already mapped to your...
2023-07-1108 min
Around the WorkstandSmartEtailing 10-Minute Tuesday 6/27/2023: Direct mail, Google Analytics migration service, Site Manager Search, Home Screen tasks, and hot dogsHappy 4th of July next week! There will be no 10-Minute Tuesday next week.Direct mail - Listen to the webinar with Lauren Webb, Marketing Agency Director at SmartEtailing, and Ryan Atkinson, President + Co-owner of SmartEtailingGA4 Paid Migration offeringOne-time $375 feeGA4 MigrationBuild out of standard reportingGA4 tracking code added to your SmartEtailing website1 hr meeting with agency ads team member for a tutorial and basic tips on using GA4Site Manager Search will make your life easierHow To Video on using Site Manager SearchTech Tip: Home Screen - Key Tasks and Recommended Tasks - our merchants often expect us...
2023-06-2713 min
Around the WorkstandSmartEtailing 10-Minute Tuesday 6/20/2023: Juneteeth, Google GA4, POS management, HTML access points, gas station snack stopsWe have a lot to get to this week that should help manage your website so let's get to it. Also, snack talk ended up extending this episode, sorry (not).Welcome back after a long weekend - Juneteenth As a company, we’re donating to Black Girls Code https://wearebgc.org/Provide black girls with computer programming and technology education Migrate to GA4 reminderMigration guide for beginners This isn't a SmartEtailing thing, but rather a Google thing. From the Client Success team:Missing/Mismatched SKUsWhy do they need to be dealt with/deleted?How to do that - POS Syn...
2023-06-2017 min
Around the WorkstandBrand and Supplier Services: How we work with the industry to grow sales for the local retail channelFrom our founding in 1999 until 2011, SmartEtailing worked primarily with local bicycle retailers. In 2011, we added a feature called Supplier Sync and began working with brands and suppliers to allow local retailers to display warehouse inventory on their own, local websites. Supplier Fulfillment - aka drop shipping - soon followed allowing merchants to send orders from their websites to suppliers to be picked, packed, and shipped on their behalf. Buy Local Now and a MAP Protection Service came next and these days, we're even working with brands to create professional marketing assets to support product launches and sales....
2023-06-1429 min
Around the WorkstandSmartEtailing 10-Minute Tuesday 6/13/2023: How to stay in touch with your bike shop's existing customers, Brand and Supplier services, Navigator Builder, and our favorite carbsAfter a week off, we're back with 10-Minute Tuesday and we have a lot to get to so let's go!Having trouble getting folks who bought bikes over the past few years back in your store? How are you marketing to them/continuing to deliver customer service?Automated, relevant, actionable outreachBrands and Supplier ServicesMAP protection, Supplier Sync, Supplier Fulfillment, Buy Local Now, Partner PagesDedicated team working with brands and suppliers to encourage participation and investment in services that are good for them and merchantsJess Meyer jessica.m@smartetailing.comMatt Lolli matt.l@smartetailing.comNo cost to merchants beyond a...
2023-06-1316 min
Around the WorkstandSmartEtailing 10-Minute Tuesday 5/30/2023: Post holiday weekend website updates, World Bicycle Relief, Tech Tip for better communicationWe hope everyone's Memorial Day weekend went well.Happy Tuesday?? What day is it?? There will be no 10-Minute Tuesday next week. We'll see you on June 13th!Lil post-holiday website maintenanceSummer content, school’s out, gear up for your next adventure, sale itemsWorld Bicycle Relief - Pedal to empowerhttps://www.pedaltoempower.com/fundraisers/smartetailing2023https://libpreview2.smartetailing.net/page.cfm?pageID=5047&contentType=1&preview=1Find it in Page Library > Community Tech tip: Communication with your customers is important and can make your life easier - https://blog.smartetailing.com/order-pickup-communications add the blogShopping Cart Page Message and Other Comm...
2023-05-3011 min
Around the WorkstandSmartEtailing 10-Minute Tuesday 5/23/2023: Summer is here, NBDA webinar, Bike Coop collaboration, Alternative Page SettingsHappy Tuesday!The unofficial start of summer kicks off this weekend - is your website ready? Direct mail webinar w/ NBDA and the Bike Coop coming up June 6thhttps://nbda.com/events/#!event/2023/6/6/direct-mail-marketing-a-winning-summer-strategySpeaking of the Bike Coop - we worked together to create free website content for Bike Coop members to promote their Freedom to Ride financing Simply opt-in and a member of the SmartEtailing team will update your website for youhttps://www.smartetailing.com/synchronyTuesday Tech Tip: Alternative Page SettingsCreate new Alternative Page Settings in Settings > Website > Site SettingsApply those Alternative Page Settings within Responsive Pages an...
2023-05-2309 min
Around the WorkstandSmartEtailing 10-Minute Tuesday: 5/16/2023 National bike to work day, Square POS integration, our latest blog posts, and Tuesday Tech TipSuzie and Mark, the sidetrack wonders, attempt to get back on track with 10-Minute Tuesday not being more (or at least not much more) than 10 actual minutes. Friday is National Bike to Work Day! Share you plans with your customersStaff tips on commutingPost on socialSquare POS integration Latest blog postsSocial media by JuliePeopleForBikes Report takeaways from RyanTech tip: catalog page/section sort byBe sure to email your questions to podcast@workstand.com. We read all emails sent, and we look forward to hearing from you.If you're a Workstand client with que...
2023-05-1608 min
Around the WorkstandSmartEtailing 10-Minute Tuesday: 5/9/2023 Plan ahead for Memorial Day weekend, promote openings in your service schedule, drop shipping, and tech tipsPlan ahead for Memorial Day weekend Fun marketing idea - promote your service appointment openingsemail main topic, sub topic and maybe weekly social postGoogle Local Inventory AdsWe can handle the setupWe can help with adsUse Supplier Sync and Fulfillment to broaden your offering and delegate some of your fulfillment to your suppliersSuppliers are very interested in how merchants interact with orders and fulfillmentTech Tip: Mega MenusSometimes you want to rearrange the shopping experience on your website Be sure to email your questions to podcast@workstand.com. We read all emails sent, and we look forward to he...
2023-05-0912 min
Around the WorkstandSmartEtailing 10-Minute Tuesday: 5/2/2023 Happy National Bike Month! Service and repairs are strong, update Google and your socials, Supplier Sync tech tipHappy National Bike Month! How are you celebrating?Sweet Library Content - Content > Page Editor > Library PagesEven Sweeter Premium Content Package - email mark.s@smartetailing.com to sign up for this packageCapitalize on service department successBased on People for Bikes reports this remains a bright spot in the industry right now - up 10% in FebruaryThink about how many people bought bikes from you in 2020/2021…are they coming back in for repairs/maintenance? Maybe there is an educational opportunity hereAutomate that follow-up to grow sales from existing customersIt’s about more than selling your services - help your riders understand the b...
2023-05-0212 min
Around the WorkstandSmartEtailing 10-Minute Tuesday: 4/25/2023 National Bike Month content, Square Point of Sale integration, Discounts Deadline, and a bit about how pricing worksNational Bike Month is coming up! The bestest National Bike Month premium contentLibrary content - Seasonal Content > Spring > National Bike Month 2023Square POS integration Free to SmartEtailing and Square usersWindows applicationHelp center: https://www.smartetailing.com/help/square-pos-integration DISCOUNTS - Make it happen or we will and soon!More sale prices…Custom prices vs promotional prices vs POS pricing Pricing TroubleshootingBe sure to email your questions to podcast@workstand.com. We read all emails sent, and we look forward to hearing from you.If you're a Workstand client with questions about your subscription, email...
2023-04-2509 min
Around the WorkstandSmartEtailing 10-Minute Tuesday: 4/18/2023 New HLC warehouse, electric bike survey results, why marketing matters, and of course, cakeHLC opens a new distribution center in Texas which is now available as an option in your site manager settings - Settings > Suppliers > Supplier SyncOur Supplier Fulfillment/drop-ship partners are up to 5 US suppliers - Trek, Specialized, QBP, J&B, and HLC and 2 Canadian suppliers, Live to Play Sports and HLC. Are you taking advantage of those?We got quite a few responses to our electric bike survey, thank you! We'll be taking action on many topics in the coming months. Consistent marketing matters over time. Even when sales are strong, consistent m...
2023-04-1816 min
Around the WorkstandSmartEtailing 10-Minute Tuesday: 4/11/2023 eBike brands, Busy Season Maintenance promo, Automated Emails, $329/mo Marketing Managers, and donutsWe're sending out an Electric Bike Survey to find out more about the brands that matter to our merchants. Please fill it out so that we can better serve your business needs.Beyond the electric bike pages you'll find in the Page Library, we also build Premium Content pages. Here are a couple related to electric bikes.Get Charged UpEverything You Need to Know About Electric Bikes Learn about our Automated Email CampaignsCan you hire a Marketing Manager for $329/mo? You can with us.And remember, always...
2023-04-1113 min
Around the WorkstandSmartEtailing 10-Minute Tuesday: 4/4/2023 National sales extended, Tax Jar integration enhanced, Busy Season Special for Maintenance program, Direct Mail works!There is a lot going on this week in the SmartEtailing world. Let's get to it!TrekFest extendedOur team took care of installs based on a list we received from TrekUpdated landing page live in the page library - Sales and Promotions folder How To: Holiday Library Content - find, preview, and install holiday content - this works for any library content in Page EditorSanta Cruz factory sale extendedPricing - if you want to maintain the sale price on your website, make sure your POS is up to dateWelcome to continue using the complimentary content as well - l...
2023-04-0413 min
Around the WorkstandSmartEtailing 10-Minute Tuesday: 3/28/2023 J&B Drop Shipping is live, limited use discounts, changes to site manager, and Spring Sales are being extendedJ&B Drop Shipping is live! If you don't already have a SmartEtailing website, use this form to get started with a special promotion.If you have a SmartEtailing website but are NOT at the Professional package level, email Client Success to upgrade to Pro, it's required to use J&B Drop Shipping. Already at Pro? There is no additional cost to enable J&B Drop Shipping. Fill out this form and we'll handle the rest. Limited use discounts allow you to set some limits on the number of times a discount can be...
2023-03-2907 min
Around the WorkstandSmartEtailing 10-Minute Tuesday: 3/21/2023 Google local inventory, spring sales, and Discounts migrationGoogle Ads is often a key strategy for bicycle retailers with sales growth goals. We have our own three-person team in our marketing agency who manage paid ads campaigns for SmartEtailing retailers. The leader of that team, Matt Viara, joins Up Next today to talk about his work and how Google Local Inventory ads can be a game changer for local retailers.Spring Sales continue to show strong results.Don't forget about migrating your Discounts to your upgraded Discounts feature. Be sure to email your questions to podcast@workstand.com. We read a...
2023-03-2109 min
Around the WorkstandGoogle Ads and Local Inventory Feeds: Sales growth for local bicycle merchantsPaid Google Ads are perhaps the most effective way to reach new customers and engage existing customers expressing the intent to purchase. We have our own three-person team in our marketing agency who manage paid ads campaigns for SmartEtailing retailers. The leader of that team, Matt Viara, joins Up Next today to talk about his work and how Google Local Inventory ads can be a game changer for local retailers.That is what's Up Next!Google Merchant Center SetupGoogle ShoppingBe sure to email your questions to podcast@workstand...
2023-03-2130 min
Around the WorkstandSmartEtailing 10-Minute Tuesday: 3/14/2023 Rental bike fleets return, service department wins, automated emails, and Buy Local NowWe talked about the return, of sorts, of rental bike fleets and mentioned our Integrations page. You'll find rental management apps and much more there.Automated emails can turn existing customers into repeat buyers more often with less effort.What is in your POS system that isn't on your website? Use the 'Download Mapping Report' function in your POS Sync Settings.Buy Local Now helps brands funnel their website traffic to local merchants. Buy Local Now is included in all SmartEtailing websites. If you are a merchant who doesn't have a SmartEtailing website...
2023-03-1412 min
Around the WorkstandSmartEtailing 10-Minute Tuesday: 3/7/2023 Payment options, catalog sections, and keeping your catalog healthyHaving good payment options for your customers at checkout can increase conversions. Start with WePay and add PayPal and Klarna for maximum versatility. Catalog health matters and it starts with good POS Sync management. Let Supplier Sync do its thing rather than manually importing catalog items whenever possible.Be sure to email your questions to podcast@workstand.com. We read all emails sent, and we look forward to hearing from you.If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are...
2023-03-0710 min
Around the WorkstandSmartEtailing 10-Minute Tuesday: 2/28/2023 Direct mail, big brands promotions, ensuring accurate pricingWe've got an excellent direct mail program going and it's seeing success. We are working with the Bike Coop and NBDA so if you're interested in using direct mail to grow your sales, reach out to your agency rep (if you're using our Maintenance, Marketing, or Partner level marketing programs) or email Lauren Webb to get started.Trek, Specialized, Santa Cruz, and Cannondale all have promotional activities going and we've got great content for your website. Look for email communication from the brands and from SmartEtailing to take advantage of the associated marketing assets. Of...
2023-02-2809 min
Around the WorkstandSmartEtailing 10-Minute Tuesday: 2/21/2023 Shipping methods, Discounts migration reminder, spring sales, and tough love for your websiteShipping Methods can become complicated. Let us know if you need help configuring yours.Changes to Discount methods are coming so take a few minutes and get your Discounts migrated. Learn more about using new Discounts.Spring sales are coming. Learn more about using Supplier Promotions.Be sure to email your questions to podcast@workstand.com. We read all emails sent, and we look forward to hearing from you.If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are n...
2023-02-2111 min
Around the WorkstandSmartEtailing 10-Minute Tuesday: 2/14/2023 Quotes and Orders new internal note, turning on shopping carts, Discounts, and Home ScreenHappy Valentine's Day! We released an enhancement to Orders and Quotes that allow for internal notes to be added. You can see the updated options for both customer-facing and internal notes in any order and as you create new quotes.The Discounts function has been updated and we're reaching out to those who have not migrated to the new Discounts tool asking them to do so by March 15th. Don't forget to check out the helpful tips on the Home Screen when you log into your SmartEtailing site manager....
2023-02-1410 min
Around the WorkstandSmartEtailing 10-Minute Tuesday: 2/7/2023 Internal links, referral credits, custom website projects, and shopping starts onlineThere is a lot going on this week!Internal links on ecommerce websites can be effective in helping your customers find what they want and in helping search engines see the value you are providing to shoppers. It isn't uncommon for an ecommerce website to have hundreds or even thousands of pages when catalog pages are included. Internal links can make it easier for shoppers to see all that you offer.We now offer a Dealer Referral! If you are a current SmartEtailing merchant and refer a friend who signs up for a new website...
2023-02-0710 min
Around the WorkstandSmartEtailing 10-Minute Tuesday: 1/31/2023 Email tips, pre-designed library pages, and other website admin notesWe've got some great tips for email marketing, using our pre-designed library content, handling returns and refunds, and making changes to your SmartEtailing account options. Happy Tuesday!If you send out regular or even sporadic email newsletters, it's a good idea to send a test email first to yourself to see exactly how that email will appear to your customers on both desktop and mobile devices. Handling returns and refunds isn't difficult in your SmartEtailing Order management tools but there are a few moving parts. This Help Center article takes you through it step-by-step.
2023-01-3109 min
Around the WorkstandSmartEtailing 10-Minute Tuesday: 1/24/2023 WePay, Drop Shipping, Promo Pricing, and Shop DogsThere was an issue with WePay payment processing yesterday. It's been resolved but it brought up a thought about having a backup option available.As suppliers have more inventory in their warehouses, drop shipping, what we call Supplier Fulfillment becomes an even more valuable feature. If you work with Trek, Specialized, HLC, or QBP in the US or LTP Sports or HLC in Canada, and aren't already using this feature, consider setting it up on your Professional level website. If you aren't using our Pro website, consider that as a way to leverage every possible sale you...
2023-01-2412 min
Around the WorkstandSmartEtailing 10-Minute Tuesday: 1/17/2023 Important tips for Lightspeed and WePay users, email popups, and big improvements for using Apple Maps and business servicesWe have had a couple of unusual topics come up this last weekLightspeed POS connection - when connecting or if access is revoked and needs to be reconnected, remember the user who connects must have the admin role which is different from owner or any other role.WePay - we had a couple of requests to un-refund refunds that were issued - there is no way to do that. If you refund an incorrect amount or just mistakenly refunded a sale, there is no way to pull back that refund. You’d ju...
2023-01-1712 min
Around the WorkstandSmartEtailing 10-Minute Tuesday: 1/10/2023 Promoting services, clinics, classes and getting ahead of the spring riding seasonServices have been a popular topic early in 2023. If services matter to our 2023 plans, promote them on your website. Further, whatever goals come from your planning for the year, be sure to address website and social content to support them because most people will meet your website before meeting you.Our January Marketing Blog might be helpful too. Let us know how we can help. Want to talk about marketing budgets or how to plan a marketing calendar? We can help!Be sure to email your questions to podcast@workstand.com. We read all emails se...
2023-01-1008 min
Around the WorkstandSmartEtailing 10-Minute Tuesday: 1/3/2023 Website tips to start the year off right!At the change of every season and certainly more so as a new year begins, there are some housekeeping items that can really help your website communicate more effectively with your customers. Let's talk about those tips!Here's the January Marketing Blog Suzie mentions during the episode.Talk to you next Tuesday!Be sure to email your questions to podcast@workstand.com. We read all emails sent, and we look forward to hearing from you.If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303...
2023-01-0309 min
Around the WorkstandSmartEtailing 10-Minute Tuesday: 12/27/2022 The post holiday bike shop lull, SEO, and what national retailers are pushingIt's a little bit quiet here at SmartEtailing this post-holiday week. That could mean our merchants are so busy that they don't have time to ask us questions, but it feels more like a lull and perhaps a welcomed one.In the last few weeks, we've talked about merchandising and telling your holiday story. Merchandising is always essential but it will shift from a pure holiday story to ensuring your inventory is displayed to move as the new year begins and spring begins to loom large along with invoices. Here is an episode where we talked about...
2022-12-2711 min
Around the WorkstandSmartEtailing 10-Minute Tuesday: 12/20/2022 - 2023 is almost here. Let's button up 2022 and get to planning for next year!We are really getting close to waving goodbye to 2022 so we're hearing tons of questions about how to finish strong and how to start planning for 2023.Today we talk about the right content steps to ensure the products, categories, and topics you care about are in place to grow your organic search reach and to be ready for receiving the paid traffic you're planning for next year.2023 will be here before you know it and if you are just now thinking about what will happen in January, you're a bit behind so reach out and...
2022-12-2012 min
Around the WorkstandSmartEtailing 10-Minute Tuesday: December 13, 2022 Holiday Crunch Time TipsAs the holiday season continues to motor by, crunch time gets closer and the benefit of being a local retailer with great gifts in-stock and ready for pickup becomes even more valuable to you and your customers. Be sure to provide a clear path to those products that you have in stock.If your business hours are changing, update them on the website, socials, and Google My Business, and don't forget to reset them after the holidays if they can't be scheduled ahead of time.Reach out if you need help and don't...
2022-12-1305 min
Around the WorkstandSmartEtailing 10-Minute Tuesday: December 6, 2022 - Website Cache, Catalog Changes, Start and End DatesRaquel from the SmartEtailing Client Success Team joins 10-Minute Tuesday to talk about what we are hearing from our merchants this week. Ensure the changes made on your website display as expected by remembering to reset your site cache after making those changes. Remember that we systematically reset all website caches overnight so if you don't want those changes to be public yet, be sure to deactivate the page or set a start date farther off in the future.Catalog changes take longer so the best practice is to receive new inventory to your Point...
2022-12-0606 min
Around the WorkstandSmartEtailing 10-Minute Tuesday: November 29, 2022This week, we talk about important steps to take with your website now that we're deep into the holiday season.If it's popular in the store, it needs to be represented on your website. What products are people asking about, what is your staff hearing on the floor, and what do you want shoppers to know about when they find your website? Seasonally relevant content helps too so use the great landing pages and homepage graphics we have pre-designed for your use. Help Center: Using Page Editor Video: Finding and installing Library Pages Pricing is a...
2022-11-3010 min
Around the WorkstandSmartEtailing 10-Minute Tuesday: November 22, 2022Here's a new twist on our Up Next podcast that hopes to provide some quick, actionable tips every week. This week we introduce this new type of Up Next episode.The first big note is that our Client Success Team has extended their support hours and will now be available from 7:00am - 6:00pm MST. We talk about retail trends and mention an article Ryan Atkinson shared with us this week from the National Retail Federation that suggests an optimistic holiday shopping season.We also touch on holiday marketing on your...
2022-11-1608 min
Around the WorkstandSmartEtailing Feature + Enhancement Spotlight: Q3 2022 EditionWelcome to the Q3 2022 Features and Enhancements Spotlight.We released some exciting new features and enhancements for SmartEtailing website clients in the third quarter of 2022. Here's a short video with Suzie and Mark outlining notable updates for websites. Join us at the beginning of every quarter to look back on the Features + Enhancements we've released.Links to resources mentioned:How To: Klarna SetupHow To: Klarna On-Site Messaging and PlacementsMaintenance and Marketing ProgramsHow To: QuotesHow To: Install library holiday pages and homepage graphicsPremium Holiday Content
2022-10-1123 min
NBDA: Bicycle Retail RadioEcommerce - a Meaningful Contributor to the IBD BusinessThis episode’s guest is Ryan Atkinson, President and Co-Owner of SmartEtailing, a company committed to the success of local independent bicycle retailers by providing software and services that help them effectively compete in an evolving retail environment. SmartEtailing provides website, marketing, and data solutions exclusively in the cycling industry. A year ago, the company expanded their capabilities into business intelligence and marketing automation by merging with Retail Toolkit. In this episode, we chat with Ryan about the current landscape of sales, dive into some news headlines and data, and catch up with him regarding SmartEtailing and Retail Toolkit, the...
2022-10-111h 07
Around the WorkstandSocial Media Marketing for Local Bike Shops - A little goes a long waySocial media is everywhere. What is it good for in your local business? How often should you post to Facebook, Instagram, TikTok? TikTok, really? You've got a lot going on in the store and it takes all you have to run the business so is it worth your time or the time of your staff to add social media to the mix? For most, the answer is yes. Also for most, there is already some activity on social media platforms.Today, Julie Walsh from our Marketing Agency joins Suzie and Mark to talk about using social in...
2022-08-2426 min
Around the WorkstandSmartEtailing Feature + Enhancement Spotlight: Q2 2022 EditionWelcome to the Q2 2022 Features and Enhancements recap.Links to resources mentioned:How To: Home ScreenHow To: DiscountsUp Next Podcast on YouTubeUp Next Podcast on your favorite podcast appWe released some exciting new features and enhancements for SmartEtailing website clients in the second quarter of 2022. Here's a short video with Suzie and Mark outlining notable updates for websites. Our plan is to release one of these videos each quarter to ensure our clients are as informed as possible and know about the work we've done on their...
2022-07-1316 min
Around the WorkstandWebsite Homepage Merchandising is Valuable MarketingHomepage merchandising is a popular topic here at SmartEtailing and we spend a lot of time talking about it. Homepages, far and away, receive more visits than any other page on your site so it is important to display the content there that tells the story that consumers need to hear about your business. We (Ryan Atkinson, President + Co-Owner - Suzie Livingston, Marketing + Communications - Mark Still, Business Development) talk through general and seasonal merchandising tips and best practices and how to make the most of the time you have to devote to this important activity.REI...
2022-06-0226 min
Around the WorkstandFeature + Enhancement Spotlight for the first quarter of 2022We released some exciting new features and enhancements for SmartEtailing website clients in the first three months of 2022. Here's a short podcast with Suzie and Mark outlining notable updates for websites. Our plan is to release one of these podcasts each quarter to ensure our clients are as informed as possible and know about the work we've done on their behalf. Let us know at info@smartetailing.com if you have any questions about the features and enhancements shown. We'd also love to hear how you're using these features in your own business and what you'd like...
2022-04-1122 min
Around the WorkstandEmail MarketingEmail marketing remains an effective, approachable, and affordable tool to market products and services. We asked Hannah Dittmar, an Account Manager from our Marketing Agency, to join us to talk about the work she does with SmartEtailing clients in email marketing. Hannah and Suzie were both presenters at Frost Bike this year and Hannah's session was specifically about email marketing so it was great to get tips from someone immersed in modern email marketing - along with Google Ads, content creation, strategy, planning, and more - working with some of the largest, most successful bicycle retailers today....
2022-03-0819 min
Around the Workstand2021 In ReviewCan you believe it's already 2022 and we're already a month into 2022? It's all moving fast in the cycling industry as it is in many parts of the economy. How's your business? What did you learn in 2021? We learned a lot and the data has some interesting stories to tell from another tumultuous year. So, we wanted to do a quick recap and talk about that and what might be coming ... and maybe how Ryan and Suzie have too many bikes to keep up with.That's what's Up Next!If you're a current SmartEtailing...
2022-02-0928 min
Around the WorkstandThe Benefits of Drop ShippingShoppers today understand that the products they buy from a retailer's website may be coming from supplier warehouses and they expect a broad selection and excellent execution. Selling both in-store inventory and supplier-held inventory is just an efficient way to help manage inventory dollars and meet demand. We talk about the details and advantages of using drop shipping to sell more and to find and retain more customers.That's what's Up Next!If you're a current SmartEtailing website client with questions about Supplier Fulfillment, reach out to support@smartetailing.com or call 303-527...
2021-11-0214 min
Around the WorkstandHoliday Marketing - If it's not all about the sales and deals this season, what is it about?Holiday marketing is normally about sales, discounts, and promos but the times we're living in are anything but normal. If marketing isn't about deals this year, what is it about? How should retailers look at marketing their businesses when inventory is scarce and shoppers are plentiful? Could holiday time be a prep time for spring? Inventory has been super scarce but we're hearing more and more that, at least in some categories, levels are starting to build.We invited Jenna Poppenhagen, a Marketing Account Coordinator from the SmartEtailing Marketing Agency to join us and talk...
2021-10-0619 min
Around the WorkstandHave You Met Dave?We have a great team here at SmartEtailing. One of our newest editions to the team, David DeKeyser, has a very interesting history in bicycle retail that has resulted in him joining SmartEtailing as part of our recent merger with Retail Tool Kit. So, we invited him on to talk about how he got started in retail, his decision after 18 years as a business owner to step away, and how he ended up work with Retail Tool Kit. That's what's Up Next!Oh, and if you want to connect with David to talk bicycle retail...
2021-09-2327 min
Around the WorkstandHow Google Can Help Your BusinessWhat do you think of when you hear, Google? It's complicated, right? That's why we brought our in-house Google expert, Jack, in. He takes us through some of the work we do with bicycle retailers using both free and paid Google applications to promote their businesses, grow their customer base, and sell more. You may not use everything Google in your store and not everything with the Google name on it is necessary. Jack talks about the key apps that matter - Google My Business, Google Merchant Center, Google Ads, and Google Analytics and he also tells...
2021-09-0924 min
Around the WorkstandStreamline with Service SchedulingAll of the retailers we work with are so busy. The service department seems to be a universal challenge for all - staffing, sourcing parts for repairs, scheduling and communicating with customers, walk-ups... these are wild times for sure. While discussing ways we can help, our recently released Service Appointments tool came up as a way to possibly reduce phone calls and walk-ups for service by offering a simple way for customers to book dropoff times for repairs and service.This feature has been released (in beta) to all SmartEtailing website clients as part of existing subscriptions...
2021-08-2610 min
Around the WorkstandWhy Go Custom with Your Website?SmartEtailing builds website tools and content so that almost anyone can create and maintain a professional eCommerce website. We also work with roughly 50 retailers each year to create completely custom websites. Why? Well, that is what's up next.Custom Website Examples:https://www.racepacebicycles.com/https://www.cahabacycles.com/https://www.cyclingforza.com/https://www.methowcyclesport.com/https://www.americancycleandfitness.com/Other Marketing Offerings - https://marketing.smartetailing.net/We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is...
2021-08-0515 min
Around the WorkstandRyan's Dealer TourSmartEtailing has clients all over North America and the pandemic interrupted one of Ryan's favorite work activities - visiting stores and talking to retailers about their businesses. While the pandemic is certainly not 'over', there has been enough improvement that he felt good about testing the traveling waters and he recently returned from a few dealer visits in Southern California. We're anxious to hear what he learned .... and that's what's up next!We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist and a...
2021-07-2226 min
Around the WorkstandIntroduction and Loyalty MarketingUp Next is our podcast where Ryan Atkinson, Suzie Livingston, and Mark Still from SmartEtailing discuss topics pertinent to our bicycle retail clients, industry suppliers and brands, and service providers in the cycling industry.Before the COVID-19 pandemic, impromptu gatherings around a table or a desk in our office were the norm. Now that we're all working remotely, we have to work a little harder to make those moments happen and that's where this podcast comes in. Short and to the point, we hope to bring valuable information and insights to those involved in bicycle retail, e-commerce...
2021-07-1611 minNBDA: Bicycle Retail RadioRyan Atkinson - President and Co-Owner of SmartEtailingRetailer’s Top Takeaways:1. Current e-commerce landscape2. Add on sales in e-commerce3. Forward trends in e-commerceIn this episode we talk with Ryan Atkinson, President and Co-Owner of SmartEtailing; a company committed to the success of local independent bicycle retailers by providing software and services that help them effectively compete in an evolving retail environment. Smartetailing provides website, marketing, and data solutions exclusively in the cycling industry. Bike shop e-commerce has seen tremendous growth recently which has solidified the value SmartEtailing delivers for bike shops. The company recently announced their planned merger with Ret...
2021-05-041h 12
Interbike PodcastInterbike Podcast 4Selling bikes online! On Interbike the Podcast, episode 4: what bike shops and their customers need to know about selling and buying online. Host Fred Fishkin is joined by Lynette Carpiet of BRAIN, Ryan Atkinson of SmartEtailing, Tom Henry of Landry's Bicycles and Woody Smith of Richardson Bike Mart. Join us for all the latest in the world of cycling and subscribe!
2018-04-0433 min