Shows
SmartTouch Market PulseWhy U.S. Real Estate is the New Hotspot for International BuyersIn this first part of our exclusive interview, Market Pulse host Aaron Fichera sits down with Paolo Neto, President & Chief Growth Officer of NEO, to explore how global forces are reshaping the U.S. real estate market. Paolo shares his journey from tech to real estate and introduces NEO, the world’s first AI-powered global marketplace for new construction. Together, they unpack the macroeconomic and policy drivers pushing international buyers toward U.S. properties offering developers, builders, and agents a front-row seat to a rapidly evolving buyer landscape.
2026-01-0135 minSmartTouch Market PulseBuilding Hope for the Holidays: Austin Habitat for Humanity with Billy WhippleThis special holiday edition of The Market Pulse, hosted by Aaron Fichera of SmartTouch Interactive, celebrates the season of giving by spotlighting the incredible work of Austin Habitat for Humanity. Join us as we welcome Billy Whipple, Chief Impact Officer, for an inspiring conversation about the organization’s mission, the growth of attainable housing in Central Texas, and the power of community collaboration. Billy shares updates on exciting local developments, dives into the impact of HomeBase Texas, and offers meaningful ways for individuals, families, and companies to give back this season…whether by swinging a hammer, making a don...
2025-12-0231 minSmartTouch Market PulseThe Next-Gen Home Buyers: Cracking the Code on Marketing Multifamily & Gen ZIn this episode of The Market Pulse, host Aaron Fichera is joined by multifamily operations expert Adrian Danila, founder of Multifamily X Consulting, to explore how the real estate industry is shifting to meet the demands of Gen Z and younger millennials.Adrian shares powerful insights into the mindset of next-gen renters—and future homeowners—including their expectations around tech-enabled living, authenticity in branding, fast response times, and meaningful community engagement.Whether you're a home builder, real estate developer, or multifamily marketer, this episode delivers practical strategies to help you future-proof your brand and turn toda...
2025-11-1149 minSmartTouch Market PulseThe Future of AIO: How AI Is Rewriting the Rules of Real Estate SearchIn this episode of The Market Pulse, host Aaron Fichera of SmartTouch® Interactive sits down with John Lee, CEO and Founder of Anewgo, to explore how AI is transforming the homebuilding and real estate marketing landscape.Discover how artificial intelligence is driving a shift from traditional SEO to AIO (AI Optimization), enabling smarter homebuyer engagement, dynamic website experiences, and powerful personalization. John shares Anewgo’s startup journey and insights on the tech trends every home builder, real estate developer, and marketer needs to know.What you'll learn:How homebuyers are using AI to sea...
2025-10-211h 09SmartTouch Market PulseHow to Maximize CRM Adoption: Lessons from the Architect of NexGen CRMIn this episode of The Market Pulse, host Aaron Fichera sits down with Robert Cowes, Founder of SmartTouch® Interactive and the key architect behind the award-winning NexGen CRM. With the recent release of the platform’s new user-interface and features, Robert shares the vision behind the redesign and how it’s transforming the way sales managers and agents work in today’s environment. Beyond the platform, Robert dives into his expertise on why many CRMs fail, what sales leaders should focus on to drive adoption, and the daily CRM habits that separate top-performing sales executives from the rest. He...
2025-08-2631 minSmartTouch Market PulseAI For Developers: How Aaron Crawford is Changing the Game for Master-Planned CommunitiesIn this episode of The Market Pulse, host Aaron Fichera sits down with Aaron Crawford, founder of Pipsy — the AI-powered platform transforming land development and master-planned communities.Learn how Pipsy uses artificial intelligence to automate lot inventory, streamline operations, and deliver actionable insights for over 100 residential communities. Aaron shares his journey from engineering to entrepreneurship, diving into how his tech expertise led to the creation of one of the most innovative PropTech solutions in the market.This episode is packed with strategic insights for real estate developers, new home builders, property investors, and industry marketers. Ex...
2025-07-2127 minSmartTouch Market PulseBuilding Smarter with Chris Krager: How Modular Construction Is Revolutionizing Real Estate Amid Rising Economic ChallengesIn this episode of The Market Pulse, host Aaron Fichera dives into the future of real estate and architecture with Chris Krager, AIA—Founder of KRDB and Ma House. With deep experience across architecture, finance, and development, Chris unpacks how modular construction is transforming the way we design, build, and buy homes in today’s challenging economic environment.Tune in to learn how factors like rising construction costs, supply chain disruptions, and the remote work revolution are accelerating change in both residential and commercial real estate. Chris shares how prefab innovation, design efficiency, and buyer expectations are shap...
2025-06-2436 minSmartTouch Market PulseBlueprints & Banners: Crafting Winning Social Campaigns for Builders In this episode of The Market Pulse, “Blueprints & Banners: Crafting Winning Social Campaigns for Builders,” host Aaron Fichera dives deep into the art and science of paid social campaigns for home builders with special guest Pieter Stone, Social Media Manager at SmartTouch® Interactive. Discover the secrets behind successful paid social campaigns, from Facebook Ads to Instagram strategies that show you what it takes to turn likes into leads and impressions into impact.Pieter shares real-world insights on converting social media engagement into high-quality real estate leads, promoting builder events, and mastering KPIs that matter in the home buildi...
2025-06-031h 03
AV Trade TalkMastering Connectivity: Outdoor Network Cables: Challenges, Innovations, and Best Practices [Sponsored by Kordz]In this episode of AV Trade Talk, we head outside—literally—to explore the critical role outdoor network cables play in today’s connected environments. Whether it’s powering up smart gardens, securing properties with surveillance tech, or enabling robust backyard entertainment zones, outdoor networking is no longer optional—it's essential.
Joining host Katye McGregor Bennett this time are expert guests Nathan Holmes of WhyReboot, Eddie Shapiro of SmartTouch USA, and Benjamin Yeh from Kordz, a leader in high-performance cabling solutions, who break down everything you need to know about outdoor-rated and direct burial cables. We’ll dive into the...
2025-05-021h 11SmartTouch Market PulseRevolutionizing Real Estate Sales: Ryan Taft’s Winning Strategies that Make an ImpactWelcome to The Market Pulse — the ultimate podcast for real estate professionals, home builders, and developers looking to elevate new home sales strategies. In this powerful episode, “Revolutionizing Real Estate Sales: Ryan Taft’s Winning Strategies that Make an Impact,” host Aaron Fichera chats with Ryan Taft, founder of Impact Eighty-Eight. Ryan is a leading expert in new home sales performance and has worked with top builders across the U.S. to transform their real estate sales teams. He unpacks his unconventional philosophy of helping salespeople "stop being weird" and start connecting with today’s homebuyers. You’ll gain actionable i...
2025-04-3045 minSmartTouch Market PulseHow AI Is Rewriting Google - and Your Marketing StrategyIn this episode of The Market Pulse, brought to you by SmartTouch® Interactive, host Aaron Fichera welcomes SEO Specialist Eric Shattuck to break down one of the most pressing shifts in digital marketing today: how artificial intelligence is transforming search and redefining Google’s role in real estate discovery.We’re diving deep into the rise of AI tools like ChatGPT, the evolution of content marketing, and why traditional SEO just won’t cut it anymore. If you're a home builder, developer, or real estate marketer, you’ll learn what these seismic changes mean for your lead generatio...
2025-04-1024 minSmartTouch Market PulseKnowing Your Buyer: The Power of Customer-Centric Data in Real EstateIn this episode of The Market Pulse presented by SmartTouch® Interactive, host Aaron Fichera sits down with Ed Carey, Founder and CEO of Audience Town, the leading ad platform built specifically for the real estate and moving industry. Together, they dive into Ed’s journey founding Audience Town and how his company is helping homebuilders and developers unlock the power of customer-centric data to drive smarter marketing strategies and better buyer experiences. Discover how today’s housing market trends are reflected in real-time consumer data, what shifting buyer behaviors mean for your sales pipeline, and why und...
2025-03-2546 min
The Hard Rock Lunch BoxThe "Why" of Misinformation | The Hard Rock Lunch Box Ep. 593 [03/06/2025]This week, DJ is somewhere between awake and asleep. Also on today's show: Happy Fellas, Associated Press' top Trump lies, Shady Brady, Marwood's Fall meaning, Higher Learning with Andy, tapping smart touch earbuds and MORE! This ain't your mom's lunch box. #onthebox Be social with DJ and Revel 9! #youtuber #revel9 #hardrocklunchbox #thetoptwenty #todaysrant #99wnrr #streamingradio #radiohost #advice #culture #lifestyle #why #misinformation #information #fact #facts #awake #asleep #twilight #happyfellas #proudboys #oathkeepers #associatedpress #ap #trump #presidenttrump #trumplies #lies #liar #tombrady #stimulusfunds #covid #gaslight #gaslighting #marwoodsfall #execution #hanging #drop #higherlearningwithandy #item #smarttouch...
2025-03-091h 27SmartTouch Market PulseFrom Tariffs to Townhomes: The Ripple Effect of U.S. Policies and Canadian Real EstateIn this special roundtable episode of The Market Pulse presented by SmartTouch® Interactive, host Aaron Fichera sits down with top Canadian industry leaders to explore the forces shaping Canada’s and U.S. housing market and the impact of tariffs in 2025. Joining the discussion are Lianne McOuat of McOuat Partnership, Andrew Brethour of PMA Brethour Realty Group, and Mike Parker, VP of Sales and Marketing at Georgian Communities.Together, they dive into the current state of the Canadian housing market, as well as the impact of interest rates and government policies on homebuyers. The panel also unpacks how...
2025-03-041h 03SmartTouch Market PulseBuilding Buzz: How Sponsorships and Influencers Are Driving New Home SalesIn this episode of The Market Pulse, host Aaron Fichera sits down with Jennifer Cooper, Founder of Evolution Marketing, to explore the dynamic world of influencer and sponsorship marketing in the new home sales and master plan community sectors. With a deep dive into Evolution Marketing's unique approach, Jennifer reveals how these strategies are reshaping the way builders and developers connect with homebuyers through social media influencers and sponsorships. Discover the benefits of influencer partnerships, how to choose the right sponsorships, and when these techniques should be strategically implemented to drive success. Plus, get a sneak peek i...
2025-02-2044 minSmartTouch Market PulsePlug-and-Play Construction: Insights from Keyponents’ CTO Patrick MeagherIn this episode of The Market Pulse, host Aaron Fichera sits down with Patrick Meagher, Co-Founder & CTO of Keyponents, a trailblazer in modular construction. Discover how Keyponents' innovative plug-and-play Modular MEP framing and finish components are transforming the construction industry by boosting efficiency and cutting costs. Patrick shares the story behind Keyponents, insights into the latest trends in modular construction, and his vision for the future of commercial and residential building.
Don’t miss this engaging conversation about the technologies reshaping the way we build!
2025-01-2135 min
From Waterloo to the AlamoRevolutionizing Real Estate Marketing: Insights from Robert Cowes of SmartTouch® InteractiveIn this episode of From Waterloo to the Alamo, host Traci Turnquist-Wilson sits down with Robert Cowes, President and CEO of SmartTouch® Interactive, a multi-award-winning digital marketing agency specializing in real estate. With over two decades of experience in driving lead generation and marketing innovation, Robert shares invaluable insights into the rapidly evolving world of real estate marketing.Discover how SmartTouch® Interactive leverages cutting-edge technology, data-driven strategies, and AI-powered solutions to help builders, developers, and communities thrive in today’s competitive market. From the latest digital marketing trends to actionable tips for engaging buyers and maximizing ROI, this...
2025-01-1338 minSmartTouch Market PulseBlueprints for Change: Partnering with HomeAid Austin to End HomelessnessIn this special and final episode of The Market Pulse for 2024, host Aaron Fichera welcomes Lynne Williams, Executive Director of HomeAid Austin, and Kim McCorkle, the organization’s Development & Outreach Director, to discuss the critical issue of homelessness and how the construction and real estate industries can be a force for positive change.
Lynne and Kim share the inspiring history of HomeAid Austin’s mission, the success stories behind their projects, and the innovative partnerships that have helped expand their reach. They’ll also shed light on current housing initiatives designed to provide safe, stable environments for Austin...
2024-12-1757 min
The CEDIA PodcastNEW CEDIA Tiered Memberships & Online Learning System | 408In this podcast, Walt Zerbe, Sr. Director of Technology and Standards at CEDIA and host of the CEDIA podcast, talks with Rob Sutherland of Inspired Dwelling, Eddie Shapiro of SmartTouch USA, Wendy Griffiths, Jon Rehwaldt and Paul Dolence of CEDIA about the new tiered memberships that CEDIA is rolling out and the Learning Management System (LMS) CEDIA is about to deploy called, "CEDIA Online Learning". Stay tuned for new information on the CEDIA website. https://cedia.org/smart-home-professionals/membership/2025-cedia-member-benefits-and-pricing/ https://cedia.org/en-us/smart-home-professionals/education/online-learning/
2024-11-2246 minSmartTouch Market PulseThe Trump Effect: Explosive Housing Market and Changes Unveiled by Mollie CarmichaelIn this insightful episode of The Market Pulse host Aaron Fichera welcomes Mollie Carmichael, Principal at Zonda, for an in-depth discussion on the future of the real estate industry as we approach 2025. Mollie shares her inspiring journey into the real estate sector, detailing the pivotal moments and challenges that shaped her career and led her to a leading role at Zonda.
Together, they delve into Zonda's perspective on the current housing market outlook, highlighting which regional markets are over-performing and underperforming, and uncovering the underlying factors driving these trends. Mollie offers valuable insights into the latest trends t...
2024-11-121h 07SmartTouch Market Pulse2025 Marketing Blueprint: Roundtable Insights from Real Estate’s Top AgenciesIn this groundbreaking episode of The Market Pulse presented by SmartTouch® Interactive, host Aaron Fichera sits down with a distinguished panel of marketing and branding leaders to discuss the future of real estate marketing. Joining Aaron are Lianne McOuat Principal Partner of McOuat Partnership; Jennifer Cooper, Founder & Fractional CMO of Evolution Marketing; Genevieve Benson, Director of New Business at Milesbrand; and Robert Cowes, founder and CEO of SmartTouch® Interactive.
Together, they dive into critical topics shaping the industry today, from regional marketing trends to the rise of new technologies like AI. Join them as they explore how digi...
2024-10-221h 01SmartTouch Market PulsePart II: Politics and the Rise of the Texas TriangleIn the second part of this two-episode series, host Aaron Fichera continues his conversation with Gary J. Davis, President of First Advisors Inc., focusing on the intersection of real estate development and politics.
Gary provides expert commentary on the current political landscape surrounding land development and housing in Texas, highlighting the challenges and opportunities for developers in the face of state regulations and policy shifts. The episode also delves into the rapid demographic changes in the Texas Triangle—Austin, Dallas-Fort Worth, and Houston—and how this region's explosive growth is reshaping the future of real estate. Gary shar...
2024-10-0149 minSmartTouch Market PulsePart I: Water Rights and Land Development in the Texas Hill CountryIn this episode of The Market Pulse, host Aaron Fichera interviews Gary J. Davis, President of First Advisors Inc., for an in-depth discussion on one of the most critical issues
facing Texas land developers: water rights.
Gary shares his extensive knowledge and experience in navigating water management challenges while developing
large-scale projects in the Texas Hill Country. The episode explores the importance of water sustainability in land development, including how developers assess water usage feasibility for projects like golf courses and mixed-use developments. Gary dives into the impact of water scarcity on future development, revealing key strategies...
2024-09-2342 minSmartTouch Market PulseUnleashing the Power of Word-of-Mouth MarketingIn this episode of The Market Pulse, host Aaron Fichera sits down with Anita Erickson, the founder and CEO of The Market Place ATX, to dive into the power of word-of-mouth marketing and its impact on business growth. Anita shares her journey into entrepreneurship, the mission behind The Market Place ATX, and offers valuable insights into how businesses can harness the power of referrals to attract loyal customers.
From creating exceptional customer experiences to leveraging strategic referral systems, Anita provides actionable tips for any business looking to optimize word-of-mouth marketing and build a strong, organic reputation. Tune...
2024-09-1029 min
The CEDIA Podcast2024 CEDIA Expo | Day 2 | 401In this podcast, Walt Zerbe, Sr. Director of Technology and Standards at CEDIA and host of the CEDIA podcast, talks with Nathan Holmes of WhyReboot, Eddie Shapiro with SmartTouch USA, Roberto España of Aktiva, Sebastian Garza of Grupo Mai, Jon Stein of Restrepo Innovations, and Andy Bull of Lighting Audio Video Projects about their experiences to date at this years CEDIA Expo.
2024-09-0729 minSmartTouch Market PulseCompetitor Conquesting: Strategies for Real Estate SuccessIn this insightful episode of The Market Pulse presented by SmartTouch Interactive, host Aaron Fichera teams up with Tanner Ross, VP of Marketing Services, to explore the powerful concepts of geofencing and competitor conquesting within the real estate industry. The discussion begins with a breakdown of the IDFA ecosystem, explaining how device IDs, ad exchanges, and creative strategies come together to form the foundation of modern digital marketing.
Tanner and Aaron then dive into the practical applications of these concepts, covering a range of mediums and strategies such as geofencing competitor model homes, acquiring IDFA lists, and i...
2024-08-2824 minSmartTouch Market PulseEmpowering Homebuilders: Maximizing Sales with Builder Buy DownsIn this insightful episode of The Market Pulse presented by SmartTouch® Interactive, host Aaron Fichera sits down with Justin Freeman, a seasoned advisor for home builders at CMG Financial, based out of Fort Lauderdale, Florida. With a wealth of experience in the mortgage industry, Justin offers deep insight into the critical relationship between loan officers, private banking, and builder partners, revealing the strategies and products that drive successful collaborations.
Throughout the episode, Justin shares his expert perspective on the current trends shaping the Florida and U.S. housing market, offering valuable insights into the unique challenges and op...
2024-08-1355 minSmartTouch Market PulseSolving the Mystery of Reuse Construction with PravoIn this engaging episode of "The Market Pulse," host Aaron Fichera sits down with Drew Hanish, the visionary Founder and CEO of Pravo Construction. As a leading commercial general contractor in Austin, Texas, Pravo Construction has carved a niche in historical preservation and reuse projects, bringing new life to the city's architectural heritage and complimenting new residential growth in surrounding areas.
Join us as Drew shares the inspiring story behind Pravo Construction, detailing its unique approach and standout projects that highlight the company’s expertise. Delve into the current trends shaping Austin's commercial and residential real estate mar...
2024-07-3033 minSmartTouch Market PulseUnlocking Real Estate Potential: Mastering IDFA & Geofencing for New Home SalesIn this exciting episode of The Market Pulse presented by SmartTouch® Interactive, host Aaron Fichera sits down with Tanner Ross, VP of Marketing Services, to explore the cutting-edge world of IDFA and Geofencing marketing strategies. Discover how these innovative tools are transforming the landscape of real estate marketing, particularly in the new home sales sector. Tanner shares in-depth insights on the implementation, benefits, and challenges of these strategies, along with real-world examples for builders and developers.
Get an exclusive look at the latest updates and applications that leverage IDFA and Geofencing, and learn how to navigate the c...
2024-07-1024 minSmartTouch Market PulseThe Future of Home Building: Insights from Constellation Home Builder SystemsIn this episode of The Market Pulse presented by SmartTouch® Interactive, host Aaron Fichera delves into the dynamic world of home building with special guests from Constellation Home Builder Systems. Known for their cutting-edge ERP software solutions and insightful market data, Constellation Home Builder Systems is at the forefront of technological innovation in the real estate and construction industry.
Join us as we explore the company's rich history and the significant trends they're observing in the market. Our guests will share insights from the recently launched Builder Metrix, highlighting key data trends and regional shifts in home bu...
2024-06-1856 minSmartTouch Market PulseBlueprints for Success: EPCON's Franchise Model and the Future of Active Adult CommunitiesJoin us on this insightful episode of "The Market Pulse," as our host, Aaron Fichera, dives into the innovative world of EPCON Communities with two of its key leaders—Rita J. Ramey, Director of Operations, and Caitlin Schrimpf, Training & Resource Manager. Discover the fascinating history of EPCON and learn how their distinctive franchise model is reshaping the landscape for home builders across North America.
In our conversations, Rita and Caitlin will shed light on how EPCON Communities has pioneered its franchise model, uniquely positioning itself as a leader in developing vibrant communities for active adults. They'll explore the...
2024-06-0725 minSmartTouch Market PulseGoing Green Without Going into the Red: Unlocking Green Energy Tax Incentives with TaxTakers' Tax SpecialistsIn this inspiring episode of Market Pulse, host Aaron Fichera sits down with a seasoned Energy Incentive Specialist from TaxTaker to explore the powerful intersection of tax incentives and sustainable real estate development.
Our expert guest Abby Massey, VP of Energy Incentives, dives deep into the myriad of green energy tax programs that builders, developers, and business owners can leverage to enhance sustainability and profitability. From detailed explanations of complex tax incentives to real-world success stories, this episode provides a comprehensive overview of how smart tax strategies can drive forward-thinking projects.
Listeners will gain insights in...
2024-05-1424 minSmartTouch Market PulseCultivating Tomorrow's Leaders in Home SalesJoin us on "The Market Pulse" as host Aaron Fichera interviews Jeff Shore, a luminary in the new home sales sector and the creative force behind Shore Consulting. Dive into Jeff’s illustrious journey in real estate, exploring his revolutionary 4:2 Formula™ sales framework that has dramatically reshaped selling strategies in the new home market.
Our discussion also highlights the expansion of Shore Consulting, emphasizing how Jeff’s leadership and his team’s dedication have propelled their status as frontrunners in the field. As well as, reimagining what the new sales leaders must-do in order to stand out and adapt...
2024-04-3036 minSmartTouch Market PulseIntelligent Integration: AI-Driven Solutions Transforming Real Estate TechnologyJoin us on this enlightening episode of Market Pulse where host Aaron Fichera brings together two pivotal figures in the residential real estate technology landscape: John Cecilian, Co-Founder and CEO of Cecilian Partners, and Robert Cowes, Founder and CEO of SmartTouch® Interactive. Together they delve into the groundbreaking collaboration between their companies, focusing on how artificial intelligence (AI) and innovative technologies are reshaping the real estate industry.
During our conversation we will further explore the synergy between technologies and real estate marketing and sales, discussing not only the current landscape, but also what the future holds for al...
2024-04-1644 minSmartTouch Market PulseNew Horizons in Home Construction with LivablIn this enlightening episode of Market Pulse presented by SmartTouch® Interactive, host Aaron Fichera sits down with Lloyd Vaughn, Regional Director of Business Development for Zonda. With over two decades of experience in the home building industry, Vaughn shares his journey from new home sales to the astronomical growth of Livabl and Zonda, highlighting the evolution of his career and the innovative strategies of Zonda companies. Vaughn outlines the merger milestones that transformed Zonda into a multifaceted conglomerate, incorporating data analytics, technology, and various subsidiaries to redefine the home buying landscape.
As the conversation shifts to the fu...
2024-04-0232 minSmartTouch Market PulseOpportunity in the Commercial Real Estate StormOn this episode of Market Pulse host Aaron Fichera engages with Tim Donohue of CBRE, delving into the turbulent state of the commercial real estate sector in Austin and beyond. This episode promises an in-depth exploration of how commercial and residential real estate markets interconnect, revealing the factors driving current trends and future opportunities. Gain expert insights into the evolving dynamics of these sectors and learn what developers, builders, and businesses need to consider in today's economic landscape.
Don't miss this exciting journey through the intricacies of real estate. Tune in for a comprehensive a...
2024-03-1952 min
The CEDIA PodcastA Discussion About the 2024 CEDIA Awards [384]In this podcast Walt Zerbe, Sr. Director of Technology and Standards at CEDIA and Host of the CEDIA podcast talks with Owen Maddock, Owner of Cinemaworks, Ben Goff, Technical Director of Cinema Lusso, Mike Chorney, President of La Scala Media, and Eddie Shapiro, Founder and CEO of SmartTouch USA about the 2024 CEDIA awards program. We discuss what it does for your business when you participate and how being considered a finalist is a major win. We discuss how much you learn just by following the process for submitting a project and what it's like to be a j...
2024-03-1857 minSmartTouch Market PulseThe AR Transformation: Shaping the Future of Real Estate and Home Buying ExperienceIn this episode of Market Pulse, Aaron Fichera delves into a conversation with Harrison Montgomery, Head of Growth with Aireal, exploring the seismic shift augmented reality (AR) is bringing to the real estate landscape. This episode goes beyond the basics of AR, discussing its integration into real estate through Aireal's innovative platforms like Architech and OmniStream.
Beyond technology, this discussion broadens to cover the impact of digital innovation on market trends, customer engagement, and the future of buying, selling, and experiencing real estate.
Whether you're a professional in the field or simply fascinated by the i...
2024-03-1228 minSmartTouch Market PulseHome Financing & Rates: Educating New Home Buyers with VIP MortgageIn this engaging episode of Market Pulse by SmartTouch® Interactive, host Aaron Fichera sits down with Logan Sampsel, an experienced Loan Officer at V.I.P. Mortgage. Together, they delve into the current 2024 dynamics of residential real estate financing, unpacking how the latest trends and challenges are influencing both homebuyers and industry professionals. This episode offers a comprehensive look at the variety of mortgage options available, the impact of credit history and employment status on loan approvals, and the crucial role of down payments and private mortgage insurance.
We will also venture into the technological advancements reshaping mo...
2024-01-3131 minSmartTouch Market PulseBuilding Sustainable Housing Developments Without Breaking the BankDive into the realm of sustainable residential architecture in this episode of Market Pulse, featuring the experienced Meeta Morrison, AIA. With a 20-year journey from the University of Texas to prominent architectural projects, Meeta discusses blending sustainability with aesthetics in residential construction and best practices.
We explore strategies in tackling diverse projects, from luxury homes to adaptive reuse, emphasizing passive design and
environmental conservation. Meeta shares challenges in sustainable design, emerging trends, and offers advice for aspiring architects and developers looking to achieve zero-emission.
This episode is a must-listen for industry
professionals and sustainability enthusiasts, offering a...
2024-01-0952 min
Automation Unplugged PodcastAU #254: SmartTouch USA’s CEO Discusses Building Better Relationships With Trade PartnersDuring our time together, we discussed:Eddie’s takeaways from his experience serving on the CEDIA Board of Directors for the past three yearsHis impressions and takeaways from the CEDIA AI SymposiumEddie shares valuable insights from a recent interaction with an architectHis predictions for the luxury residential construction industry in 2024To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au254SHOW NOTESEddie has been in the AV and low voltage channel for over thirty years, and volunteering with CEDIA for more than a decade. He se...
2023-12-131h 02SmartTouch Market PulseMarket Pulse End of the Year Recap: 2023 Trends & Beyond with Lisa ParrishIn this not-to-be-missed episode of Market Pulse, we're joined by Lisa Parrish of TeamPMP, one of the key figures in shaping the most prestigious homebuilding awards in North America. As 2023 comes to a close, Lisa brings her unique perspective and offers a comprehensive review of this year's industry trends in homebuilding, community development, and the digital transformation of the market.
We also delve into the evolution of model homes, sales experiences, and innovative marketing strategies that have defined the industry this year.
Join us for another enlightening conversation and gain insights from this year’s trends...
2023-12-1230 minSmartTouch Market PulseAlternative Homebuilding: Unique Solutions to the Housing Affordability CrisisOn this episode of Market Pulse, host Aaron Fichera engages in a compelling conversation with Natalie Roberts, Principal at Social Strategies ATX and a leading figure in the manufactured homebuilding industry. In this informative episode, we explore the dynamic world of manufactured, tiny, and alternative home building across the U.S.
Natalie, with her experience in over 80 projects across North America, sheds light on the significant growth and innovations in manufactured homes. We'll delve into how these developments offer unique solutions to the housing crisis, focusing particularly on the Affordable vs. Attainable Housing debate.
Get re...
2023-11-2844 minSmartTouch Market PulseBuilding Hope: How Homes for HOPE is Changing Lives GloballyIn this episode of Market Pulse, host Aaron Fichera welcomes Matthew Baehr, Executive Director of Homes for HOPE. With a rich background in disaster relief and humanitarian aid, Baehr discusses his organization's innovative approach to fighting global poverty through home-building projects.
Join us as we explore the impactful blend of constructing homes, providing micro-loans, and delivering business training in developing nations. Amidst current global challenges, particularly the conflict in Ukraine, Aaron and Matthew discuss how Homes for HOPE adapts its mission to continue vital work.
Don't miss this enlightening conversation on how U.S. home bu...
2023-11-1443 minSmartTouch Market PulseThe Future of New Home Construction: A Dive into AI and the Buyer's Journey with AnewgoIn this riveting episode of Market Pulse, host Aaron Fichera sits down with Anya Chrisanthon, the Chief Branding Officer of Anewgo. Discover the story behind Anewgo's meteoric rise in the construction industry, and how they've been at the forefront of revolutionizing new construction home sales. From interactive software that captivates potential buyers, to virtual tours that give an immersive experience, and the powerful data analytics driving those decisions - Anewgo has transformed the way builders market and sell.
But it doesn't end there! Join the Market Pulse team as they delve deep into the evolving role of t...
2023-11-0145 minSmartTouch Market PulseHow Local Builders are Maneuvering Through a Tighter MarketOn this special episode of Market Pulse, we delve into the world of semi-custom homebuilding with Ellen Giddens, Co-Owner and Vice President for the top ranked premier custom homebuilder in Central Texas, Giddens Homes.
With deep-rooted family history in the Central Texas region, Ellen offers an unparalleled look into the intricate dance of building custom homes that resonate with the local spirit and today’s buyer. From navigating the real estate roller coaster of the last few years, to strategies employed to stand tall in a tightening market, this episode promises an ocean of insights.
Ho...
2023-10-1743 minSmartTouch Market PulseDigital Strategies for Today’s Active Adult Home BuyerIn this insightful episode of Market Pulse, hosted by Aaron Fichera, we welcome industry experts Ben Keal of PrivateCommunities.com, Sara Carbonell of Amblebrook, and Robert Cowes of SmartTouch® Interactive to explore the ever-changing landscape of 55+ Active Adult Residential Communities. This episode dives into key market trends that are influencing amenities and lifestyle choices in these communities. Our panel also delves into the latest digital marketing techniques—from social media campaigns to virtual tours—that are effectively engaging the 55+ audience.
Hear insights from Ben Keal on the invaluable role that online registries like PrivateCommunities.com play in enhanc...
2023-10-0334 min
SmartTouch Market PulseMaster Planned Developments in the Heart of Texas Hill CountryIn this episode, host Aaron Fichera, COO of SmartTouch® Interactive, welcomes Robert Cowes, Founder and CEO, and Erika Ramon, Marketing Manager at Crown Community Development. Together, they explore the intricacies of digital marketing's role in the Central Texas real estate boom, from leveraging analytics and branding to virtual home tours.
Erika also unpacks Crown Community's strategic approach to master-planned residential developments, offering a glimpse into how community visioning and marketing programming are reshaping the Texan suburbs. Whether you're interested in the tech behind targeted real estate ads or curious about what goes into planning a residential community f...
2023-09-1824 min
Anewgo of New Home SalesMarketing Single-Family Rentals: Attracting Today's Renter-084Send us a textAaron Fichera, COO of SmartTouch Interactive, joins host Anya Chrisanthon to discuss effective marketing strategies for single-family built-to-rent communities. They explore how the renter demographic and their expectations are evolving, the importance of crafting a community concept and story early on, when to launch marketing efforts, and key website features like interactivity and visualization tools to bring the rental property to life digitally. Aaron provides insight into budget differences between marketing rentals versus for-sale homes and stresses the value of capturing pre-lease interest.For full show notes please visit: https://anewgosell...
2023-09-1131 min
The CEDIA PodcastThe Business of ResimercialThough there are significant differences between the demands and expectations of residential work and jobs in the commercial space, there are also crossover elements. In Part Four of our Resimercial series, Eddie Shapiro of SmartTouch USA and Rich Green of Rich Green Design join CEDIA Senior Director of Technology & Standards Walt Zerbe and CEDIA Senior Director of Technical Education Steve Rissi to break it all down. SmartTouch USA Connect with Rich Green's sessions at CEDIA Expo 2021.
2021-07-3148 min
Glav AgronomНовые тракторы Valtra G — мировая премьера финских производителейValtra представила тракторы 5-ого поколения новой модельной серии G. Это первые машины мощность 100-145 л.с. с управлением SmartTouch и расширенными возможностями для точного земледелия.
2020-09-0311 min
The CEDIA PodcastThe Tech Council crew reports from day two on the Expo floorWalt Zerbe was joined by a huge cast of characters for the Day Two Expo floor recap. There were a great many CEDIA volunteers aboard, including: Peter Aylett, Archimedia Rich Green, Rich Green Designs Sam Woodward, Lutron And Mike Maniscalco, formerly of Ihiji And two other gents attending Expo dropped in as well: Eddie Shapiro, SmartTouch USA And Chris Pruet, Stealth Acoustics For more info on CEDIA, go to cedia.net.
2018-09-0829 min
The CEDIA PodcastHow trends at InfoComm will affect the CEDIA universeMike Heiss (M Heiss Consulting), Rich Green (Rich Green Design), and Eddie Shapiro (SmartTouch) share their takeaways from InfoComm 2018 — and how those trends will impact the CEDIA industry.
2018-06-2254 min
Interior Design with Kandrac and Kole2018 Kitchen & Bath Interior Design TrendsKBIS is really the voice of the kitchen and bath industry. Hear about their third trip with Modenus – the first being to Salone del Mobile in Milan and the 2nd being to KBIS in Las Vegas. Modenus Blogtour is run by Veronika Miller. She and her team hand select interior design bloggers from around the country to travel to international design events to bring their readers the latest interior design trends. The event is paid for by Sponsors who are leaders in the kitchen and bath industry. Thermador – http://www.thermador.com 1. Home Conne...
2018-02-0727 min