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Tech Disruptors
Smartsheet CEO on AI Redefining Work Management
Work-management platforms are being redefined by AI, new pricing models and intensifying competition. In this Tech Disruptors episode, Smartsheet CEO Mark Mader joins Bloomberg Intelligence senior software analyst Sunil Rajgopal to discuss how technology evaluation is changing in the AI era, with companies balancing “buy vs. build” decisions, and Smartsheet’s evolution from seat-based pricing to more flexible, consumption-driven models. The conversation highlights Smartsheet’s focus on specialized AI solutions to avoid commoditization, the strategic role of M&A, its vision for future product and business growth and how the company is evolving under the private ownership of Blackstone and Vista.
2025-07-24
41 min
CMO Chats
Marketing Like a Conductor: Insights from Laura Jenkins of Smartsheet | CMO Chats
Laura Jenkins, APJ Marketing Director at Smartsheet, shares her journey of building a B2B marketing powerhouse across Asia-Pacific. With over 20 years of experience, she dives into leading with empathy, defining success through sales alignment, and the strategy behind Smartsheet’s Summit event series for pipeline growth and content generation.From brand advertising and user communities to the role of AI and internal alignment, Laura offers a sharp perspective on modern marketing leadership and why the CMO of today is more “conductor” than commander.Watch the full interview here and subscribe for more conversations...
2025-07-16
27 min
Event Experience
From Agency to Brand: Smartsheet's ENGAGE User Conference
In this episode of Event Experience, host Rachel Moore chats with Andy Lowe, Senior Corporate Events Manager at Smartsheet, about producing the ENGAGE user conference. Andy shares how he transitioned from agency life to in-house events, the challenges of mid-planning team changes, and the power of resilience and collaboration. He also dives into how ENGAGE has evolved to include prospects, how Smartsheet's passionate user base shapes the event, and the strategic goals behind it—from business impact to personalized content. Andy wraps up with advice for event pros: stay curious, ask for help, and embrace new tools li...
2025-07-07
32 min
Dealing with Goliath: Psychological Edge for Business Leaders
Chaos to Clarity: Streamlining Teams & Projects with Smartsheet Expert Paul Koetke #99
When communication breaks down and everyone’s working from a different playbook, even the best teams can fall into chaos. If you've ever felt the friction of misaligned expectations, unclear priorities, or endless status-chasing, this episode offers a clear way forward.We explore how to create shared definitions, structure meaningful conversations, and align teams—whether you're managing complex projects or just trying to get better results across departments. Discover why the first step to clarity isn't better tools, but better thinking.Host Al McBride speaks with Paul Koetke of Koetke Consulting about the subtle traps that...
2025-06-04
17 min
Always Be Testing
#85 Scaling B2B SaaS Growth: Insights from a Smartsheet Expert | Brendan Regan, Senior Director, Lifecycle Marketing at Smartsheet
In this episode, Brendan Regan, Senior Director of Lifestyle/Lifecycle Marketing at Smartsheet, shares his strategic, multi-channel approach to engaging both enterprise and SaaS customers. He explains how Smartsheet blends digital programs with human touchpoints—such as customer success reps and account executives—to optimize acquisition, retention, and monetization. Brendan discusses key growth levers they’ve tested, including freemium conversion, upgrades, seat expansion, and cross-sell/upsell tactics, all rooted in a data-driven, experimental mindset. He also explores the benefits and challenges of Product-Led Growth (PLG) and Product-Led Sales (PLS), highlighting how A/B testing and propensity modeling support smarter decisi...
2025-05-20
37 min
Thriving Through
S01E05 From Smartsheet Expert to Self-Employed Success | Darren Mullen | Smartsheet Guru | Thriving Through
In this insightful episode of the Thriving Through podcast, host A.J. Riedel interviews Darren Mullen, the "Smartsheet Guru" who built a thriving consulting business from scratch. Perfect for self-employed consultants looking to grow their practice, this conversation reveals how Darren:- Leveraged his technical expertise to create YouTube tutorials that attracted his first clients- Discovered the counterintuitive truth that raising his rates actually attracted better, easier-to-work-with clients- Diversified his revenue streams beyond hourly consulting through partnerships, teaching programs, and product commissions- Built a targeted email list that consistently generates high-quality leads
2025-04-03
31 min
Prime Venture Partners Podcast
Why Private Equity Paid $8.4 BILLION for Smartsheet | Prime Venture Partners Podcast
💡 How do you scale a SaaS company from SMB customers to billion-dollar enterprise deals?In this Prime Venture Partners Podcast episode, we sit down with Praerit Garg, President of Product & Innovation at Smartsheet, to uncover the secrets of scaling SaaS, AI’s role in work management, and the game-changing lessons from Smartsheet’s journey.⏳ Timestamps:00:00 - Introduction 01:28 - Praerit Garg’s Career Journey: From Microsoft → AWS → Smartsheet04:46 - What is Smartsheet? How It Serves SMBs & Enterprises07:11 - The Land & Expand Strategy: How Smartsheet Scaled Enterprise Deals...
2025-03-19
43 min
Prime Venture Partners Podcast
Why Private Equity Paid $8.4 BILLION for Smartsheet | Prime Venture Partners Podcast
💡 How do you scale a SaaS company from SMB customers to billion-dollar enterprise deals?In this Prime Venture Partners Podcast episode, we sit down with Praerit Garg, President of Product & Innovation at Smartsheet, to uncover the secrets of scaling SaaS, AI’s role in work management, and the game-changing lessons from Smartsheet’s journey.⏳ Timestamps:00:00 - Introduction 01:28 - Praerit Garg’s Career Journey: From Microsoft → AWS → Smartsheet04:46 - What is Smartsheet? How It Serves SMBs & Enterprises07:11 - The Land & Expand Strategy: How Smartsheet Scaled Enterprise Deals...
2025-03-19
43 min
Tech Talks Daily
Smartsheet: The Future of AI in Project Management
How can AI transform project management without adding unnecessary complexity? In this episode of Tech Talks Daily, I sit down with Miya McClain, VP of Product Management at Smartsheet, to explore how embedded AI tools are reshaping the way teams collaborate, manage data, and deliver successful projects. With an engineering background and deep product expertise, Miya shares how Smartsheet is tackling some of the biggest challenges in project management, from data overload to team burnout. AI in project management isn't about replacing human decision-making—it's about enhancing it. Miya explains how Smartsheet’s AI-dr...
2025-02-28
24 min
WBSRocks: Business Growth with Enterprise Software and Digital Transformation
WBSP683: Grow Your Business by Understanding Smartsheet’s Capabilities, an Objective Panel Discussion
Send us a textCollaborative project management is experiencing rapid growth, with several vendors now exceeding $1 billion in ARR, yet challenges around security, pricing, and usability persist. While these platforms promise seamless coordination, customers often find implementation more complex and costly than expected, with steep licensing fees and unpredictable deployment expenses. Despite these hurdles, certain industries and use cases demand the flexibility and scalability that only specialized platforms like Smartsheet can provide. As businesses navigate these trade-offs, understanding the true cost and security implications of collaborative project management tools is essential for making informed investment decisions.
2025-02-19
1h 02
AI Realized Podcast
Navigating AI Disruption with Kenn So, Director of Corporate Development at Smartsheet
Kenn So, Director of Corporate Development and Strategy at Smartsheet, discusses AI adoption trends and strategies. He highlights the importance of unique acquisition structures like licensing and acquisitions (L&A) to acquire talent and technology. Kenn talks about using AI tools to enhance productivity, especially among software engineers, and the need for companies to explore multiple areas for AI application. He advises enterprise executives to establish AI committees with diverse representation to champion AI adoption and manage risks. Executives should actively use AI tools to understand their benefits and model their use for others. Kenn also recommends learning from...
2025-02-15
14 min
Shift AI Podcast
How AI is Making Work Manageable with Smartsheet's President of Product Praerit Garg
In this episode of the Shift AI Podcast, Praerit Garg, President of Product and Innovation at Smartsheet, joins host Boaz Ashkenazy to explore how AI is revolutionizing enterprise work management. From his journey through Microsoft and AWS to leading innovation at Smartsheet, Garg shares insights into how generative AI is transforming how organizations handle complex workflows and make data-driven decisions. Learn how Smartsheet is using AI to simplify formula creation, automate data analysis, and empower business users to work more efficiently. If you're interested in how AI is reshaping enterprise productivity and the future of work, you won't want...
2025-01-22
34 min
Lean By Design
0122. Revolutionizing Project Management in Biopharma: Smartsheet Change Management Strategies
Send us a textUnlock the potential of Smartsheet for the biopharma industry with strategies that can transform project management. Can a minimalist approach to Smartsheet integration enhance team efficiency and adaptability? In this final part of our series on change management, we explore practical insights drawn from thousands of workflows designed to empower R&D and clinical operations with tailored, compliant solutions.This episode dives deep into overcoming the unique challenges of adopting Smartsheet in complex, regulated environments while ensuring team buy-in. Discover how starting with simplicity and scaling intelligently can future-proof your Smartsheet...
2024-12-17
11 min
Lean By Design
0121. Empowering Accountability through Smartsheet: Rethinking Team Dynamics and Automation in Biopharma
Send us a textIs it possible to build a culture of accountability without slipping into micromanagement? In this episode of Lean by Design, we dig into strategies for fostering responsibility and efficiency in high-stakes environments like biopharma. Explore how tools like Smartsheet can shift team dynamics from routine updates to meaningful, strategic conversations that drive real progress.We'll unpack practical steps for assigning tasks, setting clear expectations, and helping team members understand the broader impact of their contributions on complex projects. Automation is more than just a way to save time—it’s abou...
2024-12-10
11 min
Lean By Design
0120. Securing Team Buy-In for Smartsheet Implementation in Biopharma: Strategies for Seamless Software Adoption
Send us a textStruggling to secure team buy-in for Smartsheet adoption in a high-stakes, fast-paced environment? In this episode of Lean by Design, we explore the strategies that drive effective implementation in the intricate world of biopharma, where workflows are complex and evolving. Discover actionable insights to streamline processes, boost data transparency, and reduce administrative burdens, allowing teams to focus on what truly matters.This episode delves into the steps needed to build a Smartsheet setup that scales and continues delivering value. With experience across more than 10,000 tailored workflows, the discussion highlights practical...
2024-12-03
15 min
From Startup to Exit
Founding Smartsheet and its vision: Conversation w/ Praerit Garg, President of Product & Innovation
Send us a textSmartsheet is a major success story for the Seattle Tech ecosystem. Smartsheet was founded in 2005 as a workplace management system based on a spreadsheet style architecture. In this episode, Praerit Garg (PG) talks about the early product vision for Smartsheet. How, unlike dedicated product management tools like Asana, Smartsheet is very flexible and adapts to a number of workplace management scenarios. PG discusses the new product innovations that Smartsheet has introduced based on AI. As a startup founder himself, PG shares some of the key lessons that he learned in starting a startup.
2024-12-02
55 min
Inorganic Podcast
E20: The How: Taking Smartsheet Private for $8.4 Billion with Erik Morton
SummaryIn this episode of the Inorganic Podcast, Christian and Erik delve into the complexities of take private transactions, using Smartsheet's recent acquisition as a case study. They discuss the economic challenges facing public companies, the lifecycle of a business transitioning from public to private, and the strategic considerations for boards contemplating such moves. The conversation highlights the importance of fairness opinions and the intricate dynamics of investor strategies in these transactions. In this conversation, Erik and Christian delve into the complexities of take-private transactions, focusing on the negotiation dynamics, the role of advisors, regulatory considerations, the im...
2024-11-18
52 min
Brand Collective
Smartsheet Unplugged: Hot takes from ENGAGE 2024
In this special episode of the podcast, hosts Beth Bradley and Nick Ross speak with attendees live at ENGAGE, our annual customer conference. Tune in to hear some rapid fire takes on the best brand campaigns, the worst marketing buzzwords, and more!Key Takeaways: Mark Mader, Smartsheet CEO, shares his favorite brand campaign (hint: this brand does very little marketing).Smartsheet customers share the buzzwords they’d prefer to never hear again.What’s the best piece of marketing swag you’ve ever received? Nick & Beth uncover some fan favorites.
2024-11-05
25 min
AWS for Software Companies Podcast
Ep062: Amazon Q - Your Generative AI Assistant with Urmila Kukreja of Smartsheet
Urmila Kukreja of Smartsheet and Nick Simha of AWS discuss leveraging Amazon Q’s Retrieval-Augmented Generation (RAG) solution to enhance productivity by enabling employees to quickly access relevant information within secure, integrated workflows like Slack, improving efficiency across the organization.Topics Include:Introduction by Nick Simha, AWS.Overview of Amazon Q’s role in data analytics and Gen AI.Gen AI’s impact on productivity, ~30% improvement backed by Gartner study findings.General productivity improvement seen across various departments.Amazon Q’s developer code generation tool – rapid developmentGen AI and LLMs’ challenges: security, privacy, and data relevance.Foundation m...
2024-11-05
21 min
The Drill Down
Drill Down Earnings, Ep. 212: Smartsheet Q2 earnings essentials ($SMAR)
Instant analysis of Smartsheet ($SMAR) Q2 earnings, as we hear from CEO Mark Mader. More than “beat” or “miss” –the Drill Down Earnings with Futurum Group chief market strategist Cory Johnson has the business stories behind stocks on the move. https://x.com/corytv#Smartsheet#Earnings@Smartsheet$SMAR#Technology#Software#CloudComputing#Chips#AI #ArtificialIntelligence#Semiconductors#Stocks#Trading#Business@DrillDownPod
2024-09-06
05 min
Business Breaks - Your Project Management Edge
EP 63 Tool Review and Analysis: Evaluating Smartsheet for Project Management
Welcome to Business Breaks, the podcast where practical business tools and software solutions are put to the test. In today's episode, hosts John Byrne and Dante Healy dive into the world of project management tools with a detailed review of Smartsheet. Dante, an experienced user in digital transformation projects, shares his insights on the tool's integration capabilities, update frequency, subscription model and overall functionality. With a comprehensive breakdown of Smartsheet's strengths and weaknesses, this episode provides valuable insights for anyone considering this tool for their project management needs. Tune in as we explore the features, reliability, security, and scalability of...
2024-07-21
50 min
The Drill Down
Drill Down Earnings, Ep. 134: Smartsheet Q1 earnings essentials ($SMAR)
Instant analysis of Smartsheet ($SMAR) Q1 earnings, as we hear from CEO Mark Mader.More than “beat” or “miss” –the Drill Down Earnings with Futurum Group chief market strategist Cory Johnson has the business stories behind stocks on the move. https://x.com/corytv#Smartsheet#Earnings@Smartsheet$SMAR#Technology#Software#CloudComputing#Chips#AI #ArtificialIntelligence#Semiconductors#Stocks#Trading#Business@DrillDownPod
2024-06-06
05 min
Brand Collective
Homecare Homebase x Sara Cook: Putting People First
Marketing in a sensitive industry like home healthcare can be a challenge, but for Sara Cook, Marketing Director of Brand Management and Content at Homecare Homebase (HCHB), the key is caring about what matters. Whether sitting side-by-side with doctors and nurses in her early days as a traveling implementation consultant or wrangling creatives in her current role, Sara lets empathy lead the way. In this episode, she shares how she boomeranged between creative and technical positions before striking the perfect balance, how she communicates with her team (sometimes a picture is worth a thousand words), and why she loves...
2024-04-22
34 min
The Drill Down
Drill Down Earnings, Ep. 66: A quick look at Smartsheet ($SMAR) and its fiscal third quarter earnings report
A rapid-fire, insightful look at breaking earnings and mild guidance from Smartsheet ($SMAR). CEO Mark Mader explains how self-directed customers will reignite growth.More than “beat” or “miss” –the Drill Down Earnings with Futurum Group chief market strategist Cory Johnson has the business stories behind stocks on the move. https://x.com/corytv#Smartsheet#Earnings@Smartsheet$SMAR#Technology#Software#CloudComputing#Chips#AI #ArtificialIntelligence#Semiconductor...
2024-03-15
05 min
Lean By Design
0116. Harnessing the Power of PPM Tools for Organizational Synergy: A review of Smartsheet's PPM whitepaper.
Send us a text-Effective Project Portfolio Management Strategies-Challenges and Opportunities in PPM Tools-Implementing Technology in Organizational Processes-Effective Deployment of PPM ToolsIDC White Paper: The Power of Next-Gen Project and Portfolio Managementhttps://www.smartsheet.com/inside-smartsheet/research/IDC-project-portfolio-management-whitepaperThank you to our sponsor, Sigma Lab Consulting. Join the book waitlist: https://mailchi.mp/sigmalabconsulting/nexus-email-series-lander-2 Learn more about us by visiting: https://sigmalabconsulting.com/ Want our thoughts on a specific topic...
2024-03-13
53 min
It Gets Late Early: Ageism in the Workplace
The Right Way to Implement a DEIB Strategy: A Conversation with Smartsheet's VP of DEI, Amelia Ransom
Many companies are aware of the importance of promoting DEIB in the workplace. It's where you implement measures to ensure your employees feel respected and are treated fairly in an inclusive environment where they can feel comfortable as themselves - and in so doing, create optimal business outcomes.However, many companies fail miserably when it comes to implementing their so-called DEIB programs. Why is that so? Let's get insights from someone who understands exactly what it takes to finesse your DEIB recipe to get the best possible outcome. Today's e...
2024-01-23
49 min
Verify In Field: The Millwork Podcast
The Power of Smartsheet: Streamlining Project Management with Paul Koetke
Text us your feedback on the podcast!Welcome to Verify In Field: The Millwork Podcast. In this episode, host Jacob Edmond is joined by Smartsheet expert and consultant, Paul Koetke. Together, they dive into the powerful and interactive aspects of Smartsheet, discussing the benefits of using this platform for project management, resource management, and more. From the challenges of overwhelming email notifications to real-life examples of how businesses can effectively utilize Smartsheet, Jacob and Paul explore the versatility and potential of this popular tool. Join us as we uncover valuable insights and practical tips from their expertise...
2024-01-10
1h 00
Brand Collective
Live at ENGAGE: Bobbitt x Denise Southerland & iS Clinical x Lorit Queller
We’re excited to share this week’s special live episode from Smartsheet ENGAGE 2023! For the first time ever, we sat down with two guests from two different brands: Denise Southerland, VP of Operational Excellence at Bobbitt, and Lorit Queller, Content Development Manager at iS Clinical. In this episode, we dive into the slew of similarities between two seemingly different marketing positions. Denise & Lorit share how both of them have been challenged to continually grow and pivot throughout their careers. These incredible hard working women share an inside look at the moments that have empow...
2023-09-26
33 min
Missed Opportunities for Good
July round up - Stella Artois, Barbie + Smartsheet
This week we audit three marketing campaigns with top talent partnerships and discuss their impact on social change. The first case study for Stella Artois’ “Lets Do Dinner” campaign promotes the most fascinating dinner while subtly integrating their partnership with water.org. Next up is the hottest topic of the summer - BARBIE! We discuss the numerous partnerships the Barbie marketing team has so expertly put together, with a focus on the Barbie x Save the Children PSA & the partnerships that have also incorporated donations to Save the Children.Final case study is Smartshee...
2023-07-26
37 min
RevSignal
Nate Sooter from Smartsheet: Making Product Data Accessible
Tech companies own so much data. But the teams that need it can’t use it. Too many challenges get in the way. So how can organizations remove those challenges so that GTM teams have access to the insights they need? Nate Sooter, Senior Business Operations Program Manager at Smartsheet shared how to overcome the bottlenecks in your organization’s data analytics. Discover the strategies and tools that empower business analysts to bridge the gap between data teams and business users. By watching this session you will: Understand the data challenges product and...
2023-07-20
41 min
Brand Collective
CMO x Karrie Sanderson: Foundations First
We started this podcast with the idea of sharing stories behind the brands that we all know and love, and this episode does just that. Karrie Sanderson, former CMO of Typeform, has a wealth of experience working for some of the world’s most well known brands such as Coca-Cola & Starbucks. In this episode, Karrie gives us an inside look into just how essential foundations are for building a successful brand. She shares tactical ways to go about building foundations as well as real world stories to bring it all to life. Karrie shares invaluable advice from her many ye...
2023-04-24
41 min
Brand Collective
CMO x Karrie Sanderson: Foundations First
We started this podcast with the idea of sharing stories behind the brands that we all know and love, and this episode does just that. Karrie Sanderson, former CMO of Typeform, has a wealth of experience working for some of the world’s most well known brands such as Coca-Cola & Starbucks. In this episode, Karrie gives us an inside look into just how essential foundations are for building a successful brand. She shares tactical ways to go about building foundations as well as real world stories to bring it all to life. Karrie shares invaluable advice from her many ye...
2023-04-24
41 min
Brand Collective
CMO x Karrie Sanderson: Foundations First
We started this podcast with the idea of sharing stories behind the brands that we all know and love, and this episode does just that. Karrie Sanderson, former CMO of Typeform, has a wealth of experience working for some of the world’s most well known brands such as Coca-Cola & Starbucks. In this episode, Karrie gives us an inside look into just how essential foundations are for building a successful brand. She shares tactical ways to go about building foundations as well as real world stories to bring it all to life. Karrie shares invaluable advice from her many ye...
2023-04-24
41 min
OHNE AKTIEN WIRD SCHWER - Tägliche Börsen-News
“Tag 1 vom Wirecard-Prozess” - Vietnamesisches Tesla & Software-Perle Smartsheet
Episode #511 vom 09.12.2022 Der DAX steigt, der Ölpreis fällt und ExxonMobil kauft sich selbst. Elon Musk war für einige Stunden nicht der reichste Mensch der Welt und der reichste Mensch Vietnams will mit E-Autos an die Börse. Außerdem performt DocuSign gut und Lululemon schlecht. Die Software hinter Lego, Pfizer und der NASA heißt Smartsheet (WKN: A2JHJH). Was kann Smartsheet? Stark wachsen, Kunden ausnehmen und günstiger als Asana sein. Der Wirecard-Prozess hat zwei Jahre nach den großen Enthüllungen endlich begonnen. Worum geht’s? Wer ist angeklagt? Und was bringt das...
2022-12-09
10 min
Brand Collective
BBDO x Trae Watlington: Emotional Intelligence
Our featured guest is Trae Watlington, head of integrated strategy for AT&T Business at BBDO Worldwide.We may have Matthew McConaughey to thank for Trae Watlington’s contributions to advertising and branding. After seeing a movie where the actor portrayed an ad executive, Trae realized that advertising might just be the coolest job out there (he’s not wrong). He later went to school for advertising and public relations but then his career unexpectedly changed direction. Despite interning at agencies of all sizes in his early post grad years, Trae later landed a branding position that brou...
2022-11-28
58 min
Brand Collective
MOPED Productions x Mo Isern: Breaking Stigma Through Storytelling
This week’s featured guest is Mo Isern, co-founder of Perfect and The Shift, and founder of MOPED Productions. Since her teenage years, Mo has been motivated to take leaps by saying yes to opportunities - even when she didn’t know where it was going to go. From acting to broadcast journalism to founding MOPED Productions, Mo dives headfirst into big opportunities driven by her passion and belief in telling stories people need to hear. She thinks of her trajectory as always in pursuit of what is next. In this episode, Mo takes us deep into her a...
2022-11-07
50 min
SaaS Connect - SaaS Partnerships & SaaS Leaders
Building the SaaS Program Journey at Smartsheet
On this episode, Steve Stewart, Head of Global Channels at Smartsheet — a project and work management and collaboration platform — speaks about how Smartsheet went about building their SaaS partner program journey. When they first started fleshing it out, they only had resell partners. Today they invest in high-value-add solution partners. Smartsheet boasts 185 professional services partners with YOY growth of 284%. They have grown this type of partner in a big way because not only is it core to the value proposition but also core to havi...
2022-11-01
23 min
Build America Podcast
Smartsheet™ - A Contractor's Dream
–The Pipeline Podcast – Ep 229 Smartsheet™ - A Contractor's Dream – With Scott Jennings Listen to this latest episode of “The Pipeline Podcast” where Scott Jennings talks about Smartsheet™. Scott discusses in this podcast how Smartsheet™'s great features make it a valuable tool for any kind of business, certainly construction! This cloud-based software’s platform can scale from a single project to full-scale work management of many processes. Using Smartsheet™, which centralizes all of your data, you can plan, monitor, automate, and report on projects. To keep a project on track, everyone involved can see exactly what needs to be done...
2022-10-26
09 min
Brand Collective
Morning Brew x Ben Weaver: Creating Cult Followers in Email Marketing
This week’s featured guest is Ben Weaver, vice president of commerce, licensing, and consumer products at Morning Brew.While Ben was attending college in Texas, he got an eye-opening look at how one design firm catered to ad agencies and marketing firms. Learning the ideologies behind successful campaigns from that experience helped give him a leg up when he was later thrown headfirst into product marketing at Chive Media Group. Although he worked in strategy, Ben helped formulate and support many of the brand’s early marketing campaigns. Fast forward to today and you’ll find him in...
2022-10-24
45 min
Brand Collective
1st Anniversary Episode! 🥂
Believe it or not, it’s been a full year since we launched the Brand Collective Podcast, and we are full of gratitude and ready to celebrate! In this special bonus episode, we’re taking a look back at all the laughs, tears and nuggets of wisdom (plus discussions about exotic cheeses?!), as well as reflecting on all the amazing guests we’ve been honored to have joined us. Happy one-year anniversary and hopefully many more to come. Cheers, friends!
2022-10-21
09 min
Brand Collective
IMDb x Molly Shapiro: A Framework for Authenticity
Our featured guest is Molly Shapiro, senior art director of IMDb and creative director and founder of her own company, Studio Vesper.Molly went from working as a hairstylist in a salon to a hairstylist on photoshoot sets to a graphic design student before she realized that she’d rather create her own artistic vision than carry out someone else’s. So when she finally settled on becoming an art director, she knew for sure she’d found her calling. Today, Molly has leveraged her previous career experience to develop the four pillars of authenticity in branding, which...
2022-10-10
37 min
Brand Collective
TIME x Maya Draisin: Queen Elizabeth, Web3 and the New World of Publishing
We’re excited to share this week’s special live episode from Smartsheet’s ENGAGE 2022, where we sat down with Maya Draisin, Chief Brand Officer of TIME.Growing up the daughter of an artificial intelligence scientist left Maya with a fascination and passion for technology and exploring uncharted territory. In this episode, Maya shares with us how she spent the last 3 years at TIME pushing boundaries with NFTs, exploring Web3 and finding new mediums to deliver on the trusted content TIME has created for nearly a century. Maya’s a wealth of knowledge when it comes to m...
2022-09-28
38 min
The Internship Show
Smartsheet Early-Talent Overview
On this episode of The Internship Show, we speak with Lauren Houk from Smartsheet. Lauren is a University Programs Manager and gives us insight into the experience the deliver to candidates that join their internship program.
2022-09-27
11 min
Brand Collective
LinkedIn x Mike Bordieri: Thumb-Stopping Content
This episode’s featured guest is Mike Bordieri, senior marketing consultant at LinkedIn. Mike started his marketing journey right out of college when he worked as a writer covering the blue green algae at a content marketing agency in Boston. After realizing his love for flipping people’s expectations of what is or isn’t boring, Mike learned more about how to use content to meet a specific, measurable result as a content manager for a boutique real estate company in New York. Then, he found himself in a pressure-cooker-agency environment that gave him amazing opportunities to travel...
2022-09-12
56 min
Earnings Season
Smartsheet Inc., Q2 2023 Earnings Call, Sep 01, 2022
Smartsheet Inc., Q2 2023 Earnings Call, Sep 01, 2022
2022-09-05
59 min
Brand Collective
Magenta Creative x Stacia Service: Strategic Design
This week’s featured guest is Stacia Service, Co-Founder & Design Director of Magenta Creative.After transitioning from agency life in Minneapolis to working from home (pre-pandemic), Stacia realized she wanted to return to her entrepreneurial roots. So when some friends got together and suggested they start an agency of their own, she was all in! Not only did she love the freedom and stability that only an agency model could provide but she also worked collaboratively with her team to craft a design-first strategy. Today, Stacia leads her team in efficient brand positioning and research that gets to...
2022-08-29
40 min
The Drill Down
Ep. 167: Smartsheet CEO Mark Mader, United States Steel Corporation, Avis Budget Group, Graphic Packaging Holding Company
Smartsheet CEO Mark Mader (SMAR) tells us what’s behind the company’s impressive sales figures. United States Steel Corporation (X) watches one of its businesses grow as the energy sector prepares to increase drilling. Avis Budget Group (CAR) saw a huge silver lining to the global pandemic. How Graphic Packaging Holding Company (GPK) is able to raise prices without hearing complaints from its customers. The Drill Down with Cory Johnson offers a regular look at the business stories behind stocks on the move. Learn more about your ad choices. Visit megaphone.fm/adchoices
2022-08-17
39 min
Brand Collective
The Normal Brand x Jimmy Sansone: Authenticity From Top to Bottom
This week’s featured guest is Jimmy Sansone, co-owner of The Normal Brand. Growing up as one of ten siblings in the Midwest wasn’t always easy but Jimmy Sansone made the most of it. Thanks to support from his entrepreneurial parents, the St. Louis native banned together with his brothers to form companies that did everything from sealing driveways to selling Poinsettias. After starting his career in investment banking, Jimmy realized his calling was in fashion when he went shopping for a “normal” shirt and couldn’t find one. Today, Jimmy and his brothers are back in business...
2022-08-16
36 min
Brand Collective
Icelantic Skis x Hanna Whirty: Building a Brand Through Art and Community
Hanna Whirty is the marketing director at Icelantic Ski company, where she focuses on cultivating a community of people with a genuine love for the outdoors and skiing. She has a passion for the great outdoors and loves adventure. Before joining Icelantic, Hanna worked the agency grind where Icelantic was one of her clients. Knowing the client was slipping away from the agency, Hanna was bold enough to ask the owner of the company to hire her. It worked out, because now she’s been in-house at Icelantic, a local, independent and female-run ski company, for the past 3 years ma...
2022-08-01
47 min
Brand Collective
Hasbro x Patrick O'Rourke: Magic in Marketing
This week’s featured guest is Patrick O'Rourke, senior brand manager at Hasbro. A lifelong fan of gaming, toys and collectibles, Patrick seemed destined to join the Hasbro team from an early age. But this hero’s journey was a bit more complicated than that. From graphic design to social media to Dungeons & Dragons to brand managing, Patrick has built a career on finding the fun in whatever he does. In this episode, Patrick shares his expert insight on how to effectively market to diverse target audiences. He also teaches us why positive word of mouth should be a...
2022-07-19
39 min
Brand Collective
Dandy x Sara Pion: Building Better Communities
Our latest guest, Sara Pion, is currently head of marketing strategy at Dandy. Business major turned bot builder turned marketer, Sara’s many hats have earned her a wealth of rich and unique experiences. After learning from growth marketing legends at Drift, Sara has since built a career around her “nerd-level” love of marketing — don’t even get her started on A/B testing! In this episode, Sara shares her expert insight into how to build communities that actually build community. She also teaches us about customer retention and finding your people in a practical yet authentic way. Get ready to t...
2022-07-01
47 min
Brand Collective
HubSpot x Alanah Joseph: Supercharging Podcast Success
Our special guest Alanah Joseph, head of creative partnerships at HubSpot, leads the brand’s new podcast network, which scaled from 5 to 25 shows within the last year. As a lover of storytelling and former journalist, Alanah’s goal has always been to develop a creator-first platform that fully supports talent. In this episode, Alanah shares her perspective on supercharging podcast success through established systems and processes that make it easier for creators to do what they do best: create. She teaches us what she’s learned from being both a creator herself as well as managing creative teams.
2022-06-20
54 min
Earnings Season
Smartsheet Inc., Q1 2023 Earnings Call, Jun 07, 2022
Smartsheet Inc., Q1 2023 Earnings Call, Jun 07, 2022
2022-06-08
49 min
StrategyCast
Episode 411: Marketing’s Role in Bringing a Brand’s Mission to Life and Making its Values Relatable with Andrew Bennett of Smartsheet
Leveraging resources to deploy mission-driven strategies that impact meaningful is the subject of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and guest Andrew Bennett of Smartsheet.
2022-06-07
32 min
Brand Collective
Campfire Labs x Morgan Smith: The Power of Storytelling
In this week’s episode, we’re pleased to introduce Campfire Labs’ senior project manager, Morgan Smith. Morgan enlightens us with her secret sauce to powerful storytelling and inspiring action from your audience. Hint: It’s emotional. With a background in journalism and a lust for traveling, Morgan’s career has flourished by crafting stories all while giving back to the community. In our conversation, she sheds some light around prioritizing truth and value in her journalistic approach to brand marketing. Listen in to hear how storytelling has been a core foundational element to her success and how it can help y...
2022-06-06
36 min
Brand Collective
Intercom x Anna Griffin: Transforming Brand Experiences
Our latest guest, Anna Griffin, is arguably the definition of #GirlBoss. The former CMO of Smartsheet (our parent company) and current CMO of Intercom joins us to chat about all things brand engagement. In this enlightening conversation, we dive into what Anna believes is the true definition of a brand and we learn the secret to standing out by creating meaningful experiences. Anna shares the many phases of her accomplished career and provides insightful perspective on succeeding as a woman in business. She’s a seasoned vet and has worked with many of the world’s greatest brands (a few...
2022-05-23
54 min
Brand Collective
Getty Images x Reya Sehgal: Equitable Representation in Visuals
This week we’re grateful to be chatting with Reya Sehgal, manager of creative insights at Getty Images. Reya works as a bridge between creative content creation and consumers to ensure that the images we’re seeing on a daily basis align with what’s going on in broader society. In this episode, we learn about the evolution of the creative insights role and how Reya’s work is arguably more important today than ever before. Reya’s deep knowledge of today’s society and culture paired with her love of art makes for an incredibly insightful conversation. If you’re looki...
2022-05-02
44 min
Brand Collective
Shutterfly x Zach Koss: Navigating the Unforeseen
This week we’re joined by the brother of our fabulous host, Mackenzie Koss. Zach Koss, a managing art director at Shutterfly, shares how his creativity has evolved over the years - from designing gig posters for his friends in college to a full fledged creative leadership role - and how he’s managed to navigate unforeseen circumstances in each new stage. In this episode, we chat about the best ways to handle creative criticism and what leading a creative team looks like in a remote-first world. Zach’s breadth of experience paired with his perspective of “being open to where...
2022-04-18
38 min
Brand Collective
Vicarel Studios x Adam Vicarel: Jumping Before You’re Ready
In this episode, we’re fortunate enough to sit down with Adam Vicarel, founder and creative director at Vicarel Studios. Adam shares his refreshing perspective on blending his interests both inside and outside of work and gives us insight into how he lives his life by a concept called “hybrid professionalism”. He also dives into what he believes are the differences between fine art and strategic design - and how he has blended the two to create Vicarel Studios. Adam has a wealth of knowledge on a range of topics from hand lettering to world travel and firmly believes in the...
2022-04-04
53 min
Earnings Season
Smartsheet Inc., Q4 2022 Earnings Call, Mar 15, 2022
Smartsheet Inc., Q4 2022 Earnings Call, Mar 15, 2022
2022-03-20
1h 06
Brand Collective
Ally.io (Microsoft) x Lucy Hitz: Being Radically Present
From email notifications and social networks to household chores and current events, the world moves faster than ever, and our attention is pulled in dozens of directions each day. Staying focused and in the moment is a major struggle that can impact our relationships with our colleagues, our customers, our loved ones, and even ourselves. In this episode, Lucy Hitz, Director of Content at Ally.io (now part of Microsoft), shares her advice on how marketers can stay “radically present” each day, whether navigating a company acquisition (Lucy’s been through two!), understanding ever-evolving buyer personas, or balancing a career...
2022-03-14
48 min
Brand Collective
Smartsheet x Brian Bosche: Humanizing Your Brand
At Brandfolder, we’re major advocates for having creative outlets outside of work. Our latest guest, Brian Bosche, principal product manager of Smartsheet and TikTok aficionado is a prime example of that. Brian first became curious about TikTok during his long commutes to work, and it became a full fledged hobby when he started gaining a following for his photography tutorials. In this episode, Brian shares his perspective on the creator landscape and how it’s helping brands become more human. He gives us a behind the scenes look at how he gained his TikTok following, his perspective on how...
2022-02-28
44 min
Brand Collective
Duolingo x Zaria Parvez: Leaning Into Risk
If you’re a TikTok user, chances are you’ve scrolled past a crazy green owl. That’s the work of our latest guest, Zaria Parvez, social media coordinator at Duolingo. In this episode, we uncover the secrets behind Zaria’s rapid success on TikTok and how she learned from trial, error, and taking some major risks to gain 2.8 million followers. Zaria shares why she chose Duolingo for her first job out of college and how her lack of experience in the industry has been part of her advantage. You’ve read it everywhere, but we as marketers have a whole lo...
2022-02-15
44 min
Brand Collective
Unreal Digital Group x Hana Jacover: Lifting Others as You Rise
In this episode, we sit down with Hana Jacover, former director of demand generation at MadKudu and current director of marketing technology at Unreal Digital Group. Hana shares her insights on the democratization of data in today’s marketing efforts and the importance of making data accessible to drive powerful insights. She also offers her unique perspective on leadership and the idea of leaning into authenticity to create communities. Hana firmly believes in the idea of “lifting others as you rise” and fostering an environment of sponsorship to give others opportunities. This episode is insightful and engaging — exactly the type of...
2022-01-31
1h 06
Brand Collective
The Bachelor x Ryan Neal: Growing Your Personal Brand
Unless you’re not a TV fan, you’ve likely caught an episode of one of reality TV’s biggest shows, The Bachelor. In this episode, we sit down with Ryan Neal, a recording artist and producer who was a contestant on The Bachelor: Listen to Your Heart. Ryan shares his background as a musician and how being on the show amplified his following, rocketing him into the world of creating and growing a personal brand. Ryan shares his experience of gaining a massive following overnight and how it forced him to focus on what really matters. If you’re in th...
2022-01-14
49 min
Unleashed - How to Thrive as an Independent Professional
466. Andrew Seay on Smartsheet & Transformation Projects
Andrew is a former engagement manager at Mckinsey where he specialized in asset productivity and served a broad range of industries, including aerospace, automotive, consumer products and mining. He is now the lead consultant at Seay Associates, focusing on operations transformation and corporate strategy. In today's episode, Andrew talks about how to use Smartsheet on a transformation project. To learn more about Andrew's company, visit www.SeayAssociates.com. Key points include: 09:41: Smartsheet for Google Users 21:21: The Smartsheet dashboard 29:56: Smartsheet vs Excel and Google Sheets 44:51: Licensing and sharing with clients
2022-01-12
46 min
Brand Collective
Spotify x Naomi Barnett: Organizing Creative Chaos
Episode Summary:If you’re a music lover, chances are you’ve heard of a little brand called Spotify. In this episode, we’re lucky enough to get a peek behind the scenes from Naomi Barnett, editor of Spotify’s digital newsroom, For The Record. Naomi shares their appreciation for all things organization and how they’ve been able to combine the left and right sides of their brain to uplevel their creative output. They share a refreshing perspective on their ability to stay organized with intricate checklists while also making space for creativity. If you’re under the as...
2022-01-03
39 min
Brand Collective
Brandfolder x Miranda Miller: Owning Your Creative Freedom
Anyone who has worked in the creative industry knows that no two roles are the same. From agencies big and small to in-house gigs across a variety of industries, creative roles can vary greatly. Miranda Miller, senior marketing designer at Brandfolder, shares her creative journey and the lessons learned as she has grown throughout her career. In this episode, Miranda shares her insights on how her agency experience coupled with her love for working with her hands has turned her into the designer she is today. She touches on how being thrown into the fire taught her to trust...
2021-12-13
40 min
Brand Collective
BarkBox x Zoe Costello & Will Storie: Crafting Authenticity With Humor
If you’re a dog lover, you know there’s basically nothing that rivals the pure joy our furry friends experience when they get a new toy. BarkBox has taken that small simple pleasure and turned it into so much more: a household name in the dog world. Zoe Costello & Will Storie, two senior copywriters for BarkBox, paired their passion for comedy with their love for dogs to help build a brand many of us know and love today. In this episode, Zoe & Will share their insights on how humor fits into the brand experience, some of the risks they...
2021-11-29
54 min
Brand Collective
BarkBox x Zoe Costello & Will Storie: Crafting Authenticity With Humor
If you’re a dog lover, you know there’s basically nothing that rivals the pure joy our furry friends experience when they get a new toy. BarkBox has taken that small simple pleasure and turned it into so much more: a household name in the dog world. Zoe Costello & Will Storie, two senior copywriters for BarkBox, paired their passion for comedy with their love for dogs to help build a brand many of us know and love today. In this episode, Zoe & Will share their insights on how humor fits into the brand experience, some of the...
2021-11-29
55 min
Brand Collective
Industry Dive x Chelsea Ennis: Scaling Impactful Design
This one’s for all the creatives and marketers out there who’ve ever had people think that all they do is “arts and crafts.” As we know, it’s so much more. Design departments can no longer be underestimated as they touch nearly every aspect of a business. As brand touchpoints continue to multiply exponentially, each moment needs to be thought through on a visual and emotional level. Industry Dive’s creative director, Chelsea Ennis, has helped grow the design department to prove, with no uncertainty, how valuable creative output can be. In this episode, we talk with Chelsea abou...
2021-11-16
40 min
Brand Collective
Patreon x Kyle Skinner: Creativity in Community
Communities are built through little moments, genuine connections between people and the world around them. Building a community from a brand perspective means removing the self-promotion and putting the moment ahead of the message. That’s just a glimpse of what Kyle Skinner, social media engagement manager at Patreon, talks about with us. Tune in to hear how he goes above and beyond, not to win points for the brand, but just to show support for fellow creators.Having spent his early career helping to build the social media program at the Oakland Athletics ba...
2021-10-28
43 min
Brand Collective
Agency Fifty3 x Brianna Huynh: Experiential Marketing and Brand Development
How do you build a brand? There are tactical, strategic and even philosophical questions that come into play when answering a question like this. Arguably every brand is working to elicit an emotional response and a cognitive attachment from its audience. But the avenues to do so are wide-ranging. In this episode, we dig into these challenges with Agency Fifty3’s creative director, Brianna Huynh, by discussing her passion: experiential marketing and the power it has to shape opinions and move the needle. Brianna Huynh is a creative director who’s worked with brands like Ni...
2021-10-27
44 min
EntreArchitect Podcast with Mark R. LePage
EA413: Nakita Reed – Using Smartsheet for Managing Architecture Projects
Using Smartsheet for Managing Architecture Projects An award-winning architect with experience throughout the Mid-Atlantic, Nakita Reed is skilled in the preservation, restoration, and adaptive use of historic buildings, with a focus on sustainable strategies in design and construction. She has a Master of Architecture and a Master of Science in Historic Preservation from the University of Pennsylvania and a Bachelor of Science in Architecture from the University of Virginia. She is a registered architect, a LEED®-Accredited Professional, and a certified Passive House Consultant. In 2012, she co-founded a woman-owned boutique architecture firm that specialized in hi...
2021-10-08
40 min
Brand Collective
Welcome to the Brand Collective Podcast!
A podcast about our favorite brands featuring stories from the marketers and creatives behind them. Here's a preview of what's to come!
2021-10-07
05 min
The Drill Down
Ep. 91: Covetrus CEO Ben Wolin, Coinbase, Bitcoin, ICU Medical, Coupa Software, Smartsheet
Covetrus CEO Ben Wolin (CVET) on meeting demand in the growing business of animal-health technology and services. ICU Medical (ICUI) plans for a pre-pandemic return to elective surgeries and infusion therapies. Coupa Software (COUP) explains how there’s plenty of room to grow in expense management. Smartsheet (SMAR) looks beyond the pandemic as companies find new ways to digitize collaboration. Bitcoin king Coinbase blasts the SEC on Twitter. The Drill Down with Cory Johnson offers a daily look at the business stories behind stocks on the move. Learn more about your ad choices. Visit megaphone.fm...
2021-09-08
35 min
Valenta: The Insider Series
Valenta The Insider | Make Remote Work More Productive with SmartSheet®
SmartSheet® is a dynamic workspace that empowers teams to manage projects, automate workflows, and rapidly build new solutions—using no-code tools they love, and backed by the security IT needs. Learn your work style and do more fruitful work!Working remotely with a team can be challenging: it can be hard to pull together all the different work styles into a productive and efficient whole. It helps to understand all the ways that people work and how their style might complement your own. In this expert session, we’ll be bringing you expert advice on product...
2021-07-20
22 min
Built in Seattle with Adam Schoenfeld
Maria Colacurcio (Syndio CEO, Smartsheet Co-Founder) on category creation, leadership lessons from parenting, skills over experience, and the power of focus
On this episode of The Built in Seattle Podcast, I talked with Maria Colacurcio, CEO at Syndio (synd.io)For extras from this interview, subscribe to my weekly emailEpisode HighlightsThe precision required to create a category.The parallels and differences between Smartsheet and Syndio.Why pay equity matters / why now.What really matters when serving big enterprisesHow parenting 6 kids helped Maria become a simplifier at work.Why skills matter more than experience.Lessons from working with veterans and "team over self."How to let people fail, but not become a failure.The t...
2021-01-13
44 min
Leveling Up with Eric Siu
How Smartsheet Built a $270M Revenue Machine Using Creative Marketing with CMO Anna Griffin
The more agile companies can be in the current volatile landscape, the better. Smartsheet is a collaboration software platform that helps companies optimize functionality and one of the things that makes it different is that it is not purpose-built. With 2572 documented use cases to date, Smartsheet possesses the kind of wide applicability that companies need to stay light-footed enough to keep up, and all without having to write a line of code! Today we have its CMO, Anna Griffin, join us on the show to talk more about how the software works as well as speak to the things...
2020-09-07
20 min
Leveling Up with Eric Siu
How Smartsheet Built a $270M Revenue Machine Using Creative Marketing with CMO Anna Griffin
The more agile companies can be in the current volatile landscape, the better. Smartsheet is a collaboration software platform that helps companies optimize functionality and one of the things that makes it different is that it is not purpose-built. With 2572 documented use cases to date, Smartsheet possesses the kind of wide applicability that companies need to stay light-footed enough to keep up, and all without having to write a line of code! Today we have its CMO, Anna Griffin, join us on the show to talk more about how the software works as well as speak to the things...
2020-09-07
20 min
FedScoop Radio
Collaboration work management tools to get more accomplished, with Smartsheet's Chris Aherne
As employees across government work from home, collaboration tools are increasingly critical to maintaining productivity. However, when enabling both productivity and efficiency, there are boundaries to how much you can really gain, and the boundaries are finite, says Smartsheet's Chris Aherne in this podcast. He cites a study from Deloitte showing that digital transformation is “a game of diminishing returns, even as labor productivity is rising.” He discusses a new form of enterprise collaboration tools called collaborative work management tools — or CWM — to help teams get more visibility into how work is getting executed across the enterprise. Sponsored by Smartsheet and AWS...
2020-08-04
12 min
Founder Real Talk
Mark Mader, President and CEO of Smartsheet, on Staying Accountable and Scaling a High Growth SaaS Company
As President and CEO of Smartsheet (NYSE: SMAR), Mark Mader leads a company committed to transforming the way organizations plan, track, manage, automate, and report on work at scale. With over 20 years executive leadership experience driving innovation for high-growth Software-as-a-Service (SaaS) companies, Mark is a recognized leader in the technology community. He has been named Ernst & Young’s Entrepreneur of the Year in Technology for the Pacific Northwest, and GeekWire’s CEO of the Year. Under his leadership, Smartsheet was named Washington’s Best Workplace by the Puget Sound Business Journal, and Seattle’s Next Tech Titan by GeekWire.
2019-11-14
36 min