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SoMoCast by SoMo BoracSoMoCast by SoMo BoracSoMoCast I Kako rješavati problem najvećih svjetskih klijenata I Davor Tremac I Season 3 I Episode 5Što su indirektni porezi i kako je to poslovati na tržištu financijskih institucija? Koliko je izazovno proširiti poslovanje na 180 zemalja u manje od pet godina, raditi s najvećim svjetskim kompanijama, i kako izgraditi kredibilitet koji je doveo do privlačenja više od 90 milijuna dolara investicija? Na ova i brojna druga pitanja odgovara Davor Tremac, nekadašnji generalni menadžer Ubera za jugoistočnu Europu, a danas glavni izvršni direktor i suosnivač Fonoe.Moderator: Nikola Vrdoljak, 404 agencyGost: Davor TremacPodcast o najvažnijim temama iz digitalnog...2024-10-2245 minSoMoCast by SoMo BoracSoMoCast by SoMo BoracSoMoCast I Koliko smo blizu smokeless svijetu? I Ivana Miljan Tremac I Season 3 I Episode 4Kako je to prijeći iz gigantskih kompanija poznatih po vrhunskom marketingu, L'Oréala i Nikea, u izrazito reguliranu industriju i na koji je način digital promijenio tobacco? Bilježe li nove kategorije proizvoda pozitivne trendove, kako ih približiti potrošačima i koristi li itko u Hrvatskoj nikotinske vrećice? Na ova i slična pitanja odgovara Ivana Miljan Tremac, članica uprave i direktorica marketinga British American Tobacca.Moderator: Nikola Vrdoljak, 404 agencyGost: Ivana Miljan TremacPodcast o najvažnijim temama iz digitalnog svijetaSoMoCast je podcast...2024-10-1832 minSoMoCast by SoMo BoracSoMoCast by SoMo BoracSoMoCast I Je li sadržaj na portalima preslika našeg društva? I Maja Blumenšajn I Season 3 I Episode 3Čime bi se bavila da nije u medijima i na koji joj je način agencijsko iskustvo pomoglo u karijeri? Kako opisuje današnju ulogu novih medija i kako se ona mijenjala kroz vrijeme? Biraju li ljudi i dalje sadržaj po naslovu i je li clickbait sadržaj nužan za preživljavanje u medijskom svijetu? Na ova i mnoga druga pitanja odgovara Maja Blumenšajn, direktorica odjela Novih medija Nove TV i HUDI članica.Moderator: Nikola Vrdoljak, 404 agencyGost: Maja BlumenšajnPodcast o najvažnijim temama iz digitalnog...2024-10-1051 minSoMoCast by SoMo BoracSoMoCast by SoMo BoracSoMoCast | AI preuzima medije! Jeste li spremni? | Daniel Fazlić | Season 3 | Episode 2Kako umjetna inteligencija mijenja medijsku industriju? Zašto je izgradnja brenda važnija nego ikad? Kako se prilagoditi novim trendovima u samo 3-5 godina? U novoj epizodi SomoCasta, Daniel Fazlić, direktor digitalnog razvoja Bloomberg Adria, objašnjava zašto AI nije prijetnja, već nužna za opstanak digitalnih medija.Moderator: Nikola Vrdoljak, 404 agencyGost: Marko MatijevićPodcast o najvažnijim temama iz digitalnog svijetaSoMoCast je podcast koji baca novo svjetlo na dinamičan svijet digitalnog poslovanja, medija i marketinga. Pridružite se našem moderatoru Nikoli Vrdoljaku u razgovorim...2024-10-0349 minSoMoCast by SoMo BoracSoMoCast by SoMo BoracSoMoCast | Kako zarađivati od memeova? | Marko Matijević | Season 3 | Episode 1Koja tema na hrvatskom tržištu nudi priliku za kreiranje nišnog medija? Zašto je srednja.hr najbolji naziv bez obzira na to što čitatelji nisu isključivo srednjoškolci i koliko je Facebook zaslužan za uspjeh portala? Kad se stvorila ljubav prema TikToku i vidi li utjecaj AI-ja kao prijetnju ili pomoć medijima? Na ova i slična pitanja odgovara Marko Matijević (Hrvatska Udruga Digitalnih Izdavača), direktor i glavni urednik portala srednja.hr, mirovina.hr i baustela.hr.Moderator: Nikola Vrdoljak, 404 agencyGost: Marko MatijevićPodcast o najv...2024-09-2636 minSoMoCast by SoMo BoracSoMoCast by SoMo BoracSoMoCast | Kako Spotify oblikuje budućnost digitalnog zvuka? | Osman Hosan | Season 2 | Episode 8U najnovijoj epizodi SoMoCasta Nikoli se pridružio Osman koji je s Nikolom podijelio koji je glavni izvor zarade. Saznali smo da su zapravo dva – premium membership pretplate te izvor od advertisinga.U razgovoru smo saznali i kako Spotify koristi datu za koju se ispostavilo da je ključna u razumijevanju ponašanja korisnika te da se na nju oslanja u potpunosti prilikom personalizacije UX-a. Data driven approcah počinje s razumijevanjem korisničkog ponašanja i preferencija, a sve s ciljem kako bi se stvorila prilagođena playlista, te pružile dobre preporuke novog sadržaja i uskladila...2023-11-1324 minSoMoCast by SoMo BoracSoMoCast by SoMo BoracSoMoCast | Kamo ide medijsko tržište? | Stipe Grubišić | Season 2 | Episode 7Iza sebe ima 20 godina rada u medijima, a danas u ulozi Chief Digital Officera se brine o portfelju Hanza Medie koji u svom sastavu ima čak 19 stranica i brendova. U najnovijoj epizodi SoMoCasta, Nikola je ugostio Stipu Grubišića s kojim je probao doći do odgovora kamo ide hrvatsko medijsko tržište? S više od 1.4 milijarde oglasa mjesečno koje serviraju korisnicima, hrvatski mediji su usporedivi s većinom europskih medija što se i vidi po raznim rezultatima AdExa. Ono po čemu je različito hrvatsko tržište je po navikama...2023-11-0642 minSoMoCast by SoMo BoracSoMoCast by SoMo BoracSoMoCast | Koji su najvažniji trendovi u digitalnom oglašavanju? | Ivanka Mabić Gagić | Season 2 | Episode 6Smatra da je čovjek core biznisa i da value u biznisu nije samo profit – upoznajte Ivanku Mabić Gagić, Managing direktoricu Httpool by Aleph i novu gošću SoMoCasta!Nakon deset godina agencijskog iskustva prelazi u Httpool – najvećeg globalnog partnera digitalnih platformi poput Twittera, Snapchata, Mete, Spotifyja, Reddita, Pinteresta, Amazona, Microsofta... Sa sjedištima u Dubaiju i Miamiju, Httpool na globalnoj razini danas zapošljava više od 1,600 zaposlenika, a svoje usluge nude diljem 130 tržišta. Daljni ciljevi su jasni - širenje na nova tržišta, sklapanje novih partnerstva te daljni razvoj tehnologija prema...2023-10-3040 minSoMoCast by SoMo BoracSoMoCast by SoMo BoracSoMoCast | How does the streaming business work and what does its future look like? | Matej Lončarić | Season 2 | Episode 5Although he has a degree in engineering, his interest in broadcast image quality and optical signals eventually led him to his position as Chief Digital Officer at CME Adria. Meet Matej Lončarić, a familiar face in the Croatian digital landscape.After leading digital transformation at his previous company, he embraced the challenge of introducing VOYO, a streaming platform that aims to revolutionize traditional TV. He openly discussed the initial resistance, with concerns about content theft and potential viewership decline on traditional TV channels due to VOYO. However, VOYO was successfully launched a few months ago in Cr...2023-10-2348 minSoMoCast by SoMo BoracSoMoCast by SoMo BoracSoMoCast | How to create a business from a passion for sports? | Viktor Marohnić | Season 2 | Episode 4After more than 15 years at one of the most famous Croatian IT companies, Five, he left Zagreb for the USA and founded 57hours - a platform that connects people needing adventures with local guides. His name is Viktor Marohnić, and he’s our newest guest on SoMoCast. He sat down next to our host, Nikola, and told us how he sees differences between European and American business and why he thinks execution is a key factor of success. How much time passed before he landed his first client in the Big Apple? How did the idea of starting 57hours com...2023-10-1637 minSoMoCast by SoMo BoracSoMoCast by SoMo BoracSoMoCast | How much is really spent on digital advertising in Croatia and why do we have two AdEXes? | Ozren Kronja & Vjekoslav Srednoselec | Season 2 | Episode 3In the third episode, our host, Nikola, sat down with Ozren Kronja, the executive director of HUDI, and Vjekoslav Srednoselec, COO of Dentsu Croatia and a member of the AdEx working group of IAB Croatia, to discuss how much is really spent on digital advertising in Croatia.Both HUDI and IAB Croatia share a common goal – to improve digital advertising in Croatia. While HUDI is primarily focused on digital publishers, IAB is a global organization whose members include media, agencies, and platforms. Interestingly, both organizations maintain their own AdExes (advertising expenditures) with different data collection methodologies....2023-10-0943 minSoMoCast by SoMo BoracSoMoCast by SoMo BoracSoMoCast | Can AI make our lives better? | Mislav Malenica | Season 2 | Episode 2From a career in science to the startup realm, Mislav Malenica has been in the world of AI for the past 19 years! Our second guest on SoMoCast shares a perspective that isn't commonly heard – he believes AI should be viewed as a platform that empowers businesses to deliver value to their customers.In his view, AI technology has matured significantly. What was once the realm of scientists and engineers, is now accessible to a broader audience. Today, the future of AI lies in the hands of those who can envision its role in their business models....2023-10-0249 minSoMoCast by SoMo BoracSoMoCast by SoMo BoracSoMoCast | Are digital subscriptions a good business model? | Miran Pavić | Season 2 | Episode 1Is the market ready for digital subscriptions? In the first episode of the second season of SoMoCast, our host, Nikola, is joined by Miran Pavić, Telegram CEO, one of HUDI founders, and the Chairperson of the Media jury panel for SoMo Borac. Together, they discussed the market's readiness for digital subscriptions.The concept of digital subscriptions began to emerge as the internet gained popularity. With online advertising revenues alone proving insufficient to sustain many media organizations, some newspapers and magazines started introducing paywalls for premium content. However, creating a sustainable and successful subscription m...2023-09-2644 minDan Za Podcast by Kontra AgencyDan Za Podcast by Kontra AgencyDan Za Podcast: Ružica Vrdoljak - Savjeti o SoMo Borac prijavi nisu jedino što dijelimoGošća u današnjoj epizodi Dana za Podcast je Ružica Vrdoljak Ličina, izvršna direktorica najjače digitalne zajednice u regiji. To znači da će svi ljubitelji digitala uživati u narednih sat vremena.  👂 Za one koji će pažljivo slušati, pripremili smo posebno iznenađenje - ulaznicu za SoMo Borac! Više o tome saznajte u video epizodi na YouTubeu gdje imate priliku sudjelovati. https://youtu.be/5Ye5o-fLFME 0:00 - 0:59 Uvod 1:00 - 4:05 Zanimljiv karijerni put 4:06 - 6:39 Sočni detalji SoMo borca2023-08-291h 04SoMoCast by SoMo BoracSoMoCast by SoMo BoracLeanpay - How has the "Buy now, pay later" concept changed online shopping? | Miša Živić | SoMo Cast | Episode 7It's time for the last episode of SoMoCast – at least for this year! Our host Nikola was joined by CEO and co-found of Slovenian fintech start-up Leanpay – Miša Živić! Based on the Buy Now, Pay Later principle, Leanpay enables its users to shop more easily while paying in installments. How did Miša and his partner come to the idea and how did Leanpay end up with a 3 million euro investment, find out in the video below #SoMoBorac #EverythingIsDigital Hosted on Acast. See acast.com/privacy for more information.2022-11-0754 minSoMoCast by SoMo BoracSoMoCast by SoMo BoracA camera company | Eyabo Macauley | SoMo Cast | Episode 6This week Nikola had the pleasure of chatting with Eyabo Macauley - Senior Business Expansion Lead at Snapchat. With over 330 million daily active users globally, Snap is the fast and most fun way to share daily moments with your friends and family. Eyabo explained why is Snapchat listed on the New York Stock Exchange as a camera company, what’s the difference between augmented and virtual reality and what actually is the metaverse? Hosted on Acast. See acast.com/privacy for more information.2022-10-3156 minSoMoCast by SoMo BoracSoMoCast by SoMo BoracSoMo Cast | Technology and sports | Zlatko Hrkać | Episode 5His first blog post was about Oliver Dragojević, today he’s the CEO of the most used Croatian application. Yes - today Nikola is talking with Zlatko Hrkać , the CEO of Sofacore! In the fifth episode of SoMoCast you’ll get answers to questions like how did he get the idea for Sofascore creation, where do they get all the data from, what’s the story behind the collaboration with Luka Modrić, and many more. Hosted on Acast. See acast.com/privacy for more information.2022-10-2456 minSoMoCast by SoMo BoracSoMoCast by SoMo BoracSoMo Cast | The digitalization of the insurance industry | Ana Zovko | Episode 4Waiting in line to get your car insurance renewed is something we all hate. But – thanks to LAQO, we don't have to do it anymore.The first 100% digital vehicle insurance in Croatia launched just a bit over two years ago and by now is already a leader in the digital insurance market. How did the whole process of creating this digital product started knows SoMoCast’s next guest – Ana Zovko, Chief Digital Officer at Croatia osiguranje, and Head of LAQO. Hosted on Acast. See acast.com/privacy for more information.2022-10-1759 minSoMoCast by SoMo BoracSoMoCast by SoMo BoracSoMo Cast | Productive | Tomislav Car | Episode 3Managing an agency has always been a hard job – having multiple clients, making the teams work perfectly, and tracking time of costs... this is where Productive steps in – a one-stop shop for agencies of all types and sizes. Our host Nikola talked with Productive's CEO Tomislav Car about his early beginnings, joint ventures with Porsche Digital, and how he never actually had „a real job“. Hosted on Acast. See acast.com/privacy for more information.2022-10-1145 minSoMoCast by SoMo BoracSoMoCast by SoMo BoracSoMoCast | Museum of Illusions | Slaven Kordić | Episode 2What started in Croatia as one local, but unique museum has now spread over the four continents with over 35 museums! By the time the public in Croatia realized this, the Museum of Illusions overtook the whole world and later on was acquired by the private equity fund - Invera. What exactly is the Museum of Illusions and how does it work as a business? How do franchises work? What is the role of private equity funds and what are the further plans for the Croatian and regional market? Hosted on Acast. See acast.com/privacy for more information.2022-10-0342 minSoMoCast by SoMo BoracSoMoCast by SoMo BoracSoMoCast | KEKS Pay - Super-apps | Dejan Donev | Episode 15 views Sep 26, 2022 A super-app is a mobile or web application that can provide a range of services including payment and processing of financial transactions. By providing a range of services, the application becomes a well-rounded online platform for commerce and communication that covers multiple aspects of individuals' private and business lives. The most famous example is WeChat from China or Grab from SE Asia.KEKS Pay is the most popular financial application in Croatia with more than 300,000 users. It started as a peer-to-peer payment app, while today it offers a whole range of services from paying utilities...2022-09-2654 minDigitalk.rsDigitalk.rsAdvertising i mediji danas | Nikola Vrdoljak | DigiTalk EP65Zaista je bilo veliko zadovoljstvo ugostiti Nikolu u ovoj epizodi i popričati sa njim o stanju advertajzing industrije i medija u regionu. Nikola ima neverovatno iskustvo i veoma širok ugao gledanja na stanje u marketinškoj industriji, pa je u ovoj epizodi podelio sa nama i svoja zapažanja kada je u pitanju promena poslovnog okruženja, digitalizacija, te kako se danas menjaju biznis modeli medija… Pričali smo i o tome kako su oni postavili stvari u svojoj 404 agenciji, koja iako nije deo neke holding advertising grupe, predstavlja veoma veliki sistem sa 170 zaposlenih, postavljen po merilima digitalne ekonoimije 21. veka. Ra...2022-07-051h 01Weekend Media Festival PodcastWeekend Media Festival PodcastSomo boracSnimka predavanja sa Weekend Media Festivala 2019. Više informacija pogledajte na https://weekend.hr/2020-02-2400 min