SoVerve Marketing Group - Podcast Details

Shows

The SoVerve Lounge: A Marketing Podcast Email ROI with an Omnichannel ApproachOmnichannel versus integrated marketing? Which is better for email marketing in 2025 and moving forward, and why? In this episode, I share the differences between an omnichannel marketing strategy and an integrated marketing strategy, plus one is above the other for email marketing.Head over to our blog, The SoVerve Annex, to read an in-depth article I wrote on omnichannel marketing and why it's far superior to integrated marketing for small businesses. Follow this link: https://bit.ly/sv-omnichannelmarketing🤎 Thank you for tuning in! Please help me reach more local small business owners and sol...

2025-03-2423 min

The SoVerve Lounge: A Marketing Podcast Mapping a Seamless Customer JourneyLet's discuss the importance of creating a customer journey map and how it directly impacts email marketing success within an omnichannel strategy.🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠.🔗 Mentions & Affiliates:⁠Affiliate Disclaimer⁠📌 Important Links:-- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list.-- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners.-- ⁠Learn more about our pod...

2025-02-2423 min

The SoVerve Lounge: A Marketing Podcast Necessity Marketing: Staying or Leaving MetaIn today's episode, I share why leaving Meta platforms (WhatsApp, Facebook, Instagram, Messenger, and Threads) may not be an option for many small business owners. Necessity marketing is real, and after a tough 2024 for many small business owners, leaving established communities may not be the best option. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: -- California Fires Resources: Support Those Affected -- Articles Relat...

2025-01-1325 min

The SoVerve Lounge: A Marketing Podcast Championing for SEO with Brittany HerzbergDo you remember where you last heard the word SEO? I don't; that's how long I've been in marketing. That is not the case for Brittany Herzberg, though. While she hasn't been in the industry for long, she has quickly become a go-to resource and expert for anyone looking to transform their visibility and become besties with search engines. Grab a cup of coffee because we're talking about all things SEO! ✨ Follow Our Guest: Brittany Herzberg Brittany's Website // Brittany on Threads 🤎 Thank you for tuning in! Please help me reach more local small busin...

2024-12-2339 min

The SoVerve Lounge: A Marketing Podcast How to Give Your Email Marketing a Tune UpLike most engines, proper maintenance and tune-ups are a must. Your email marketing is no different. As the engine that places your content directly in front of your ideal client or customer, taking proper care of your email list is part of the monthly, quarterly, and annual tasks list. In this episode, I'm sharing with you three "bucket areas" or segments you need to focus on to tune up your email marketing, plus a bonus segment to give it shine! Enjoy. 🤎 Thank you for tuning in! Please help me reach more local small business owners and...

2024-12-0928 min

The SoVerve Lounge: A Marketing Podcast Boldly Pushing Design Boundaries with Casey RenaeWant to stand out in business but don't know how? This episode is for you! Casey Renae, designer and entrepreneur, joins me in the lounge to discuss her journey from formal education to successful agency owner. Learn how she embraced her personality to connect with clients, the importance of showing up authentically, and how to define your unique design style. ✨ Follow Our Guest: Casey Renae Casey's Website // Casey on Instagram 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a ratin...

2024-11-251h 05

The SoVerve Lounge: A Marketing Podcast Your Email Marketing Platform is NOT The ProblemLately, I've been seeing a lot of questions about "what the best email marketing platform is." Your email marketing platform should never be the primary concern. If your chosen email marketing platform can do three basic tasks, you don't need all the frills and thrills. Hit play while you make your morning coffee because this is an episode you won't want to miss! 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Aff...

2024-11-1120 min

The SoVerve Lounge: A Marketing Podcast Embracing Solopreneurship with Maggie PattersonToday, I am joined by Maggie Patterson, a marketing and communications pro, who always calls it like it is and is slicing through all the online BS like a certified ninja. In this episode, we look at the ups and downs of being a solopreneur and how best to navigate the online coaching scene. Best of all, we chatted about the importance of ethical marketing and why more and more pros are choosing to stay solo. ✨ Follow Our Guest: Maggie Patterson Maggie's Website // Maggie on Threads 🤎 Thank you for tuning in! Please help me re...

2024-10-2836 min

The SoVerve Lounge: A Marketing Podcast The Rise of the Solopreneur Agency ModelDo you dream of running a successful business without the burden of managing a large team? In this episode, I share my experience transitioning from a micro-agency to a solopreneur. As a solopreneur, I also discuss the benefits of a streamlined agency model and offer tips for entrepreneurs considering this path. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ 📌 Important Links: -- Subscribe to...

2024-10-1424 min

The SoVerve Lounge: A Marketing Podcast Using Systems to Overcome Burnout with Krystal ClarkIn this episode, I chat with System's Strategist, Krystal Clark, about her experiences in the wedding industry, sales, and journey to becoming a successful business owner. Most importantly, Krystal shares insights on building systems, automating tasks, and staying organized as an entrepreneur. That's not all; she shares her personal growth through burnout and a more balanced life. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. ✨ Follow Our Guest: -- Krystal's Web...

2024-09-301h 22

The SoVerve Lounge: A Marketing Podcast Sensation Marketing with a Slice of Pumpkin SpiceDiscover the psychology behind pumpkin spice marketing and how to leverage it for your business. In this episode, I'm diving into the power of sensation and perception in creating memorable customer experiences. Learn effective storytelling techniques to connect with your audience on a deeper level and drive sales this fall and holiday season. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ 📌 Important Links: ...

2024-09-1617 min

The SoVerve Lounge: A Marketing Podcast Low-Lift Marketing: Small Business's Secret WeaponAre you feeling burnt out on keeping up with social media algorithms? Discover low-lift marketing strategies that are effective and sustainable for busy entrepreneurs. In today's episode, I discuss the benefits of content marketing, email marketing, SEO, and networking to help you reach your target audience and achieve your business goals without being tied up to the whip lashes of algorithms. Listen to The SoVerve Lounge Podcast and learn how to: Promote your content without the constant struggle Craft high-value content that resonates with your audience Leverage low-lift marketing tactics to get better ROI Build relationships...

2024-09-0235 min

The SoVerve Lounge: A Marketing Podcast What's New with Me? (And The Pod!)Today, on The SoVerve Lounge Podcast, I'm sharing a personal update on why taking breaks from content creation is necessary when we experience the loss of a loved one. Additionally, I will provide some important agency updates, including the current status of this podcast and my initial thoughts on social media for small businesses in 2024. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ 📌 Important Links: ...

2024-08-1224 min

The SoVerve Lounge: A Marketing Podcast Creating Microservices for Lead GenerationIn this episode, I'm discussing microservices and how they can be used to drive lead generation. I will also cover the benefits of microservices for lead generation, the technical aspects of creating microservices, and how they can be integrated into your existing marketing strategies. Whether a seasoned small business owner offering B2B services or a marketing professional, this episode will provide valuable insights on leveraging microservices to improve your lead generation efforts and keep those led gen pipelines healthy! 🤎 Thank you for tuning in! Please help me reach more local small business owners and sol...

2023-04-2414 min

The SoVerve Lounge: A Marketing Podcast Our Seventh Bizversary & Turning The PageThe SoVerve Lounge (& SoVerve Marketing Group, for that matter) have both turned SEVEN! Yes, this is officially the podcast's seventh season (where has the time gone?), and the agency is now seven years old. Ahh! I still cannot believe it, but thankfully, seven is my favorite number, so that I will take that as a sign of amazing things. In this episode, I chat with you about what this unintentional hiatus has looked like behind the scenes, the critical decisions I made last Fall, and why I am so excited about marketing again! Thank you...

2023-03-0917 min

The SoVerve Lounge: A Marketing Podcast How To Recession Proof Your Business, Pt. 3"When trust is low, in a company or a relationship, it places a hidden "tax" on every transaction: every communication, every interaction, every strategy, and every decision is taxed, bringing speed down and sending costs up. I experience that significant distrust doubles the cost of doing business and triples the time it takes to get things done." - Stephen Covey. Companies that already provide a basic level of customer service can survive a recession. Still, those companies that go above and beyond will excel during these often hard economic times. Everything from your customer service to your...

2022-07-1130 min

The SoVerve Lounge: A Marketing Podcast Beating The Summertime Marketing LullRunning a small business during the often slow summertime can be difficult. Still, instead of getting discouraged, I encourage you to consider what you can do to prepare for the holiday season. Summer is an excellent time to tie up loose ends you may have, like those projects you haven't finished, those blogs you haven't updated (or written), or that collaboration you have been putting off. Use this time wisely. Make the long days of Summer count in your favor. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by fol...

2022-06-1315 min

The SoVerve Lounge: A Marketing Podcast Instagram Updates: Making Peace with ChangeThe recent changes to Instagram have the small business community in an uproar. Many have had conversations about leaving the platform for good, while others have done what I believe is the best solution: Making peace with the platform. You see, I think that Instagram is experiencing an identity crisis. The platform has gone from a Creator First Channel to a Distribution First Channel and back again. Instagram is trying to find its way back to being creator-oriented without leaving everyone behind. I advise you to give the platform time to finish making some adjustments but always maintain your...

2022-06-0617 min

The SoVerve Lounge: A Marketing Podcast Non-Profit Accounting with Germeen GuillaumeToday, we are welcoming Germeen Guillaume to The SoVerve Lounge. Germeen is the CEO of Visionary Accounting Group, a New York-based Virtual Accounting Firm. Visionary Accounting Group offers cloud-based accounting solutions to nonprofit organizations. Their specialty is workflow automation and streamlining financial operations to facilitate a seamless and stress-free audit. VAG goes beyond basic bookkeeping to deliver the financial intelligence needed to run a thriving organization. In this interview, you'll learn more about her and her journey. ✨ Find Germeen Online At: Website // Instagram // Facebook // LinkedIn 🤎 Thank you for tuning in! Please help me reach...

2022-04-2530 min

The SoVerve Lounge: A Marketing Podcast Reassessing Your Small Business Marketing StrategiesThere's much to be said for looking back to move forward. As much as we do not want to spend much time in the past (perhaps in our personal lives) regarding small business and entrepreneurship, it means everything! That is why today we are covering the first focus area of our Spring Marketing Refresh, which includes reassessing your goals, budget, and talent (team). We hope you enjoy this episode! 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review...

2022-04-1815 min

The SoVerve Lounge: A Marketing Podcast Pivoting to Pinterest with Presh RodgersPresh Rodgers joins us at The SoVerve Lounge as a Pinterest Marketing Expert & Ads Specialist (or Pinterest Badass for short). Presh assists established and badass online coaches, service providers, content creators, & podcasters to jumpstart or enhance their Pinterest marketing strategies to skyrocket their visibility with & without Pinterest ads. Her business strategy involves helping online business owners understand how to use Pinterest on and off the platform. It starts with helping to see what they need to do before they begin marketing on Pinterest and then what they must do to make the most of the traffic from Pinterest to...

2022-04-1127 min

The SoVerve Lounge: A Marketing Podcast Our Website Relaunch & Thrive ThemesIn celebration of our five-year bizversary, we finalized our rebrand with a newly minted website built on the powerful Thrive Themes WordPress website building and line of plugins. This has been the most important website rebrand I have ever done, and it has brought me the most joy and pleasure. That is all thanks to Thrive Themes. In this episode, I share more information about our website relaunch and how Thrive Themes can help you achieve a mobile-optimized, fast-loading, and user-friendly website. 🤎 Thank you for tuning in! Please help me reach more local small business owners and sol...

2022-03-1426 min

The SoVerve Lounge: A Marketing Podcast The Things in Business We Can't AutomateAs small business owners, we spend so much time discussing the importance of business automation, processes, and systems. It's one of the things we talk about most, and we often spend time warning novice small business owners (and entrepreneurs) as they embark on their journey. However, automation isn't that simple for a podcast host, even less so when we are sick. That is why it's important to understand that some things can't be automated, and in business, we must accept these things, even with the consequences they can bring to our content marketing efforts. 🤎 Thank you for tun...

2022-03-0721 min

The SoVerve Lounge: A Marketing Podcast From Student to CEO with Ashley MasonAshley Mason is a marketing consultant and the founder of the Massachusetts-based marketing firm Dash of Social, specializing in social media, marketing strategy, SEO, and content marketing. Working closely with their clients, Ashley and her team help small business owners and entrepreneurs craft and execute value-driven marketing strategies to establish thought leadership, grow online communities, and build connections and leads. Ashley graduated from Stonehill College, receiving her Bachelor's Degree in Business Administration with a concentration in Marketing. In addition to running Dash of Social, Ashley is the founder of Student to CEO, a free platform that inspires young individuals...

2022-01-3133 min

The SoVerve Lounge: A Marketing Podcast Finding Your Joy with Ashani MfukoToday, we welcome Ashani Mfuko to the show. Ashani is a digital content creator, anti-racism educator, lifestyle influencer, professional dancer, and lover of all things luxurious, innovative, and timeless! She is the CEO of Ashani Mfuko Consulting Worldwide LLC, a global DEI branding, marketing, and communications consultancy providing anti-racism education and diverse digital media services based in New York. Get to know her and why she is on a mission to spark JOY this year! "My mission is to help eradicate the insidious hate, fear, and ignorance that plagues so many people, which causes them to engage...

2022-01-2435 min

The SoVerve Lounge: A Marketing Podcast Latest Updates to Facebook GroupsWith Facebook Group gaining more personalization options, like subgroups, monetization opportunities, and chats, has the social media giant made a case for creators to stick around, or is it time to move on to an off-platform option? Let's chat about it! 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ 📌 Important Links: -- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list. ...

2022-01-1016 min

The SoVerve Lounge: A Marketing Podcast Setting Your New Year Marketing IntentionCommunity is often one of the most under-utilized aspects of any marketing strategy. In today's episode, we discuss the importance of choosing your community and placing it front and center in your marketing initiatives and intentions. Setting these early in the year will help you connect your mission, vision, and strategy seamlessly. Make community your centerpiece, and watch all of your marketing efforts align. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mention...

2022-01-0316 min

The SoVerve Lounge: A Marketing Podcast Reflecting on 2021 & Recharging for 2022This year has been one of the most fulfilling years for our boutique agency. Today, I'd like to reflect on important lessons learned throughout this year and dive deeper into why it's necessary to recharge before welcoming a new year. I'm looking forward to hearing from you, so please let me know how you are recharging for 2022. Click the links below and let's chat! 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mention...

2021-12-2718 min

The SoVerve Lounge: A Marketing Podcast 2022 Content Marketing TrendsWith content marketing returning billions of dollars against their investments, it goes without saying that having a solid strategy for 2022 will be important. I'm sharing our 2022 content marketing trends in this week's episode! Grab a pen and paper, and let's get you ready for a new year with three trends we believe are making a comeback. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ 📌 Important Link...

2021-12-2017 min

The SoVerve Lounge: A Marketing Podcast Hiring an Integrator & COO with Renée Janes-ReidRenée Janes-Reid(she/her) is a Virtual Integrator + COO (Chief Operating Officer) for growing, service-based entrepreneurs who aspire to create positive change and a lasting, ethical legacy through their business and community. An operations, strategy, and team-building specialist, consider Renée your new right (or left) hand. She's the other half of your business brain, which enables your visionary CEO-self to shine while the rest of your business runs smoothly (and smartly) behind the scenes. Operations + systems, finances, HR + team development, project management, and strategy are all Renée's happy places. Complimenting her joyously nerdy business-running exp...

2021-12-1637 min

The SoVerve Lounge: A Marketing Podcast Is Chronological Feed Returning to Instagram?During a Senate hearing on Wednesday, December 8, 2021, Adam Mosseri mentioned that Instagram would bring back the chronological feed in two different versions. One version of the chronological feed would let you "pick your favorites, and they show up at the top in chronological order, while the other would let you see the posts from everyone you’re following in chronological order." Let's dive into what this means for you and your Instagram marketing strategy for 2022. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rat...

2021-12-1317 min

The SoVerve Lounge: A Marketing Podcast Building an Influencer Brand with Jasmine Smith"Pivoting is not a product of a worldwide pandemic. Entrepreneurs and visionaries often find itching to try new things and cultivate a multi-passionate spirit. Jasmine's growth is evidence of that." ― Stephanie Rubio In this episode, special guest Jasmine Smith, Founder-CEO of Pure Comm, shares her journey to becoming a luxury influencer through a thriving YouTube community and a network of other women in business and female entrepreneurs. At Pure Comm. & Co., Jasmine works with small business entrepreneurs on digital marketing, social media management, and content development and management. Now, with over five years of experience wo...

2021-11-2240 min

The SoVerve Lounge: A Marketing Podcast Holiday Marketing Presales & Warmers"If you celebrate Christmas, you may not want to put those decorations up until after Thanksgiving. The same can't be said for business because when it comes to winning during Cyber Weekend, the sooner you start warming your audience, the better." ― Stephanie Rubio Have you downloaded your copy of the Seasonal Email Marketing Resources Guide? This guide will provide all the information you need to plan your content for the holiday season. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a ratin...

2021-10-2519 min

The SoVerve Lounge: A Marketing Podcast Marketing Goals vs Marketing Objectives"Freebies are not meant to land sales, which is almost always why they lack substance. Focus on creating sustainable marketing goals and marketing objectives for your business instead." ― Stephanie Rubio Brace yourself because if you hadn't noticed, just about every single Ad on Instagram and Facebook will beg you to "click here to download," yet another plug-and-play PDF that promises to help you create content for social media in 1-hour or less. In this episode, I'm covering the differences between marketing goals and objectives and why downloading another freebie PDF is not such a good idea. ...

2021-10-1125 min

The SoVerve Lounge: A Marketing Podcast Copywriting for the Holiday Season with Rita Olds"When you are putting together your holiday campaigns, there isn't anything as important to your success as copywriting. Other than creative (design) and maybe, now video " ― Stephanie Rubio In this episode, special guest Rita Olds, Founder-CEO of Rita Olds & Co., shares with us how to stand out from a crowded market and seamlessly add the marshmallow topping to your holiday copywriting to help you add the FA LA LA LA your marketing desperately needs! Rita Olds is a copywriter who helps women develop their signature voice to sell more authentically and generate more revenue. Her pr...

2021-09-2730 min

The SoVerve Lounge: A Marketing Podcast Email Marketing is Not Dead; It's Revived"Change is inevitable, and if you don't change with the changing environment, your business might die out before it even has a chance to flourish." ― Stephanie Rubio Like all other industries, there were bound to be changes in the B2C email marketing space for small businesses. You need to alter your approach to be more effective. People have more control of their data, meaning you need to extract the information you need directly from potential customers. Hence, you must optimize your opt-in forms and provide audience-centered value through your content. So, modify your email marketing strategy in...

2021-09-1324 min

The SoVerve Lounge: A Marketing Podcast Skyrocket Your Biz with Google My Business"Stop forcing yourself to make platforms that are not producing for you, work for you. Instead, focus on more well-rounded marketing ecosystems. Google My Business can help!" ― Stephanie Rubio Google My Business is the holy grail that small businesses have been looking to grow and expand their services. In this episode, I share the numerous benefits of using this service and how it is vital for small business owners. Also, our Google My Business optimization checklist can help you fully optimize your listings to reap maximum benefit because optimization is possibly the most crucial part of your st...

2021-08-3035 min

The SoVerve Lounge: A Marketing Podcast Instagram Marketing & Sales Funnel Strategy"Without money, you cannot have the impact that you so desperately crave to carve into the industry you serve." ― Stephanie Rubio You've heard experts repeatedly say that done is better than perfect. That is true for making your bed in the mornings, but not necessarily so when spending 30 minutes to an hour creating Reels (or TikToks). Spending time creating this type of content makes no sense if you have no strategy in place or "the next step" for your audience to take. In this episode, I will cover an easy and effective way to create an Instagram Ma...

2021-08-2421 min

The SoVerve Lounge: A Marketing Podcast Instagram Changes & Your Business"The marriage between your authenticity and how you feed the algorithm is going to be what creates the success and the BOOM that you are looking for on the platform." ― Stephanie Rubio If Kim Kardashian broke the internet a few years ago with her Paper cover, then Adam Mosseri followed suit with his Instagram announcement on Twitter. Here are the facts: Instagram isn't JUST a photo-sharing platform anymore. It is many things, and as the platform focuses on these four key areas - Creators, Video, Shopping, and Messaging - we will see continuous shifts in how small bu...

2021-07-1242 min

The SoVerve Lounge: A Marketing Podcast Holiday Marketing for the New Normal"At the end of the day, the best marketing is customer-focused, data-driven, and puts the products in front of the right audience at the right time." ― Stephanie Rubio Holiday marketing this year will look much different than in years past. To help you determine what you need to work on and why, I've outlined five things you must consider. We hope this episode serves you well and you can implement these action items into your schedule. The sooner you begin putting pen to paper on holiday marketing preparations, the better your business will be. 🤎 Thank you f...

2020-08-3129 min

The SoVerve Lounge: A Marketing Podcast Customer Experience Holiday Marketing Prep"Doing these three things before the holiday rush will give your customer experience that SoVerve touch. ;) " ― Stephanie Rubio In this week's episode, I share three action items you should take now to create the best Customer Service Experience possible. It's important because the customer journey is the most important factor in giving your marketing the boost it needs this holiday season. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affil...

2020-07-1718 min

The SoVerve Lounge: A Marketing Podcast Holiday Marketing & Consumer Listening"Our customer-centric culture is what we teach our clients to do in their own business: listen to the customer." ― Stephanie Rubio In this week's episode, I share the most important step in preparing and planning for a successful Holiday Marketing Season. Yes, things have changed - forever perhaps - but the basics stay the same, and that is as true in 2020 as in 2015; the customer is still king if you don't take the time to listen to your customer's trust that your competitors are. 🤎 Thank you for tuning in! Please help me reach more local small...

2020-07-0615 min

The SoVerve Lounge: A Marketing Podcast Square Reserve Accounts, Chargebacks & COVID-19"Chargeback fraud is essentially online shoplifting." ― David Wilkes In this week's episode, I share my experience with Square and why their decision to put our agency in a Reserve Account status was unjustifiable. I also share my thoughts on why I agree that some businesses are more liable for this type of action; others (like our agency) do an excellent job of protecting themselves against customer disputes and customer chargebacks. Still, the decision by Square to put reserves on our account for what they considered a "rainy day" is unmerited. As the owner of SoVerve Ma...

2020-06-2221 min

The SoVerve Lounge: A Marketing Podcast Marketing Automation & Client Work"Quite frankly, if it weren't for our marketing automation, sales funnel, and lead gen systems, I probably wouldn't be able to go off the grid as I do in my business.” ― Stephanie Rubio In this episode, I share why these longer breaks in being "on" have become important to me and my mindset as I settle into entrepreneurship and long-term business ownership. I also share with you the changes that have come to my business in the aftermath of COVID-19, all of which have been welcomed with open arms -- but not without its challenges. 🤎 Thank y...

2020-06-1518 min

The SoVerve Lounge: A Marketing Podcast Black Lives Matter & True Authenticity"If you believe in a cause, be willing to stand up for that cause with a million people or by yourself.” ― Otis S. Johnson In this episode, I share my response to the murder of George Floyd. As the Founder & CEO of SoVerve Marketing Group, it is an honor to serve countless minority women who have supported me, believed in me, and trusted me with their brands and businesses. I proudly stand behind the Black Lives Matter movement and encourage you to take a stance against social injustice, racism, and police violence in America. True "authenticity" isn't post...

2020-06-0111 min

The SoVerve Lounge: A Marketing Podcast How To Recession Proof Your Business, Pt. 2"Recession-proofing your business should sound like, 'closed mouths don't get fed,' because if you don't ask, you will never know." ― Stephanie Rubio This episode is an expansion from our bonus podcast episode from January (Episode No. 097, which can be found here). In this episode, I dive deep into what I have done in my business to help alleviate some financial strains that may arise due to COVID-19 and the subsequent recession. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a ratin...

2020-04-0723 min

The SoVerve Lounge: A Marketing Podcast Sponsoring Events on Behalf of Your Small Business"The formula for consistent brand awareness, community engagement, and network growth lies in sponsoring events." ― Stephanie Rubio One of the business growth strategies that I have been using for years involves event sponsorships. They are an underutilized asset, and more small business owners should consider it for their business. In this episode, I share with you the three reasons why event sponsorship will help to skyrocket your business. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review...

2020-03-2317 min

The SoVerve Lounge: A Marketing Podcast Digital Marketing During COVID-19"Marketing in the shadows of this HUGE pandemic has not been easy, and knowing how to navigate it all can be very scary." ― Stephanie Rubio If you have been a promoter of Small Business Saturday, now is the time to advocate for Small Business EVERY SINGLE DAY because Small Businesses need us THE MOST right now. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠

2020-03-1920 min

The SoVerve Lounge: A Marketing Podcast The Benefits of Being An Early Platform Adopter"Your business doesn't have to be active everywhere, but one thing to think about is your demographic because while they may be of a certain age, they will eventually be replaced by the generation behind, and that generation will certainly see things a bit differently." ― Stephanie Rubio No, this isn't another episode about the magic of TikTok. This episode explains why you should become an early adopter of social media platforms to help grow your audience. While TikTok may become the next Snapchat, changes are another "new" platform that will eventually replace it soon enough. Remember, marketing is...

2020-03-1615 min

The SoVerve Lounge: A Marketing Podcast Increase Your Instagram Engagement After An Absence"Social media is NOT Mandatory; it is here to help us achieve our goals. By all means, take a break when and if you need to." ― Stephanie Rubio One of our community members asked me, "If I take a long break as you did from Instagram, how can I get back into it without it being weird later?" My answer was simple, "You create a sprout strategy to bounce back flawlessly." In this episode, I share why you need to bounce back quickly and how to do it without seeming too pushy or overwhelming. 🤎 Thank you f...

2020-03-0912 min

The SoVerve Lounge: A Marketing Podcast Home Renovations & Business Lessons"Truth be told, I'm no Joanna Gaines. Not by a long shot, but I am me, and that's so much better!" ― Stephanie Rubio After months and months of preparation and enduring sledgehammers and the like, the first phase of our home renovation is finally complete, but the lessons I took from this project will stay with me for a lifetime. While somewhat insignificant, some reaffirmed to me the commitments I've made to my business and to provide the possible service to our clients at all times. I hope you enjoy this episode. 🤎 Thank you for tunin...

2020-03-0214 min

The SoVerve Lounge: A Marketing Podcast Put The Spark Back Into Your Email Marketing with Klaviyo"Our E-Commerce clients have used just about every ESP out there, and Klaviyo is by far THE BEST option if you have an E-commerce business." ― Stephanie Rubio Like many breakups, one doesn't see the good until after the fact. That happened when MailChimp decided to break up with Shopify in 2019. It happened overnight, leaving many people without property integration in their business. We were left with an opportunity to find the best email service provider for our e-commerce clients. Since we were already itching to move everyone away from MailChimp, we decided to check out Klaviyo, and le...

2020-02-1717 min

The SoVerve Lounge: A Marketing Podcast Rekindling Your Love Affair with Relationship Marketing"You don’t have to fit into someone else’s business model. You simply have to be yourself and respond confidently to your customers." ― Kim Garst In this episode, we share the WHY behind Relationship Marketing, along with tips for how you should navigate those significant relationships with all of your current customers. Remember, it takes six times more to market and advertise to new clients than existing ones. Remember that as you continue to hone your relationship marketing skills. 🤎 Thank you for tuning in! Please help me reach more local small business owners and soloprene...

2020-02-1022 min

The SoVerve Lounge: A Marketing Podcast Four Years Later & Why Small Wins Matter"It's the small wins on the long journey that we need to keep confidence, joy, and motivation alive." ― Brendon Burchard SoVerve celebrated its fourth anniversary, which we call "Launch-Versary!" We couldn't be more proud of the small wins that have formed a part of the bigger picture. This episode covers the "why" behind celebrating small victories and how to stay connected with your bigger purpose. Enjoy! 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple...

2020-02-0321 min

The SoVerve Lounge: A Marketing Podcast Our Review of Thrive Themes for WordPress"If you're looking to be budget-friendly in 2020, you'll want to begin by using well-rounded tools that are muli-purposely." ― Stephanie Rubio Thrive Themes is one of the most trusted tools I've ever used to build and scale my business. From landing pages to lead forms and engagement quizzes to proper testimonial intake forms, Thrive Themes is the best tool for the job. In this episode, I'm sharing why you must also begin using it. SIGN UP FOR THRIVE THEMES: HERE! 🤎 Thank you for tuning in! Please help me reach more local small business owners and s...

2020-01-2815 min

The SoVerve Lounge: A Marketing Podcast How To Recession Proof Your Business, Pt. 1"There have been talks of a recession swirling around, and while we may very well dodge one in 2020, it's never a bad idea to be prepared." ― Stephanie Rubio This bonus episode was recorded in December 2019, but as with most of our content, you'll find that it applies any time of the year. Enjoy! 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ 📌 Important Links:

2020-01-2420 min

The SoVerve Lounge: A Marketing Podcast One Content Marketing Mistake You Need To Stop Making"Stop creating fluffy content and start providing value!" ― Stephanie Rubio Here's the thing: for you to be successful in 2020, you will have to bring ALL of the value to the table—enough with the fluffy content that you produce just because. Yes, you want your audience to relate to you, but tell us why you are an expert. Claim that expertise and then run with it. It is wrong if you are under the impression that things will stay the same and people will buy from you simply because they like you. 🤎 Thank you for tuning...

2020-01-2116 min

The SoVerve Lounge: A Marketing Podcast What Not To Do In Your Marketing in 2020"It may be January, and Christmas may have just passed, but don't land off the naughty list by doing any of these things in your business." ― Stephanie Rubio This bonus episode was recorded in December 2019, but as with most of our content, you'll find that it applies any time of the year. Enjoy! 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ 📌 Important Links:

2020-01-1717 min

The SoVerve Lounge: A Marketing Podcast Why Follower Counts Never Mattered"Leaders don't create more followers, they create more leaders." ― Tom Peters During the Summer of 2019, I did a little experiment. I signed up for several services that "managed" various social accounts we had on Instagram, and what I found was nothing short of the reality that all of us know: these services deposit followers with no real substance. While we were able to increase the follower count, in a month, we received no DMs from any of these new "followers," no DMs, and nothing. Aside from increasing our follower count, we couldn't do much else wi...

2020-01-1016 min

The SoVerve Lounge: A Marketing Podcast Welcome to Season 4 of The SoVerve Lounge!"Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come." ― Dwayne Johnson I still can't believe I have been podcasting for as long as I have. It's made me so incredibly happy to share my resources and knowledge in marketing with each of you every week. It's made me even more glad to share my community with you via our monthly interviews. This season, we will bring you more of those interviews you love and more of the content you crave. Thank you for joining me season...

2020-01-0910 min

The SoVerve Lounge: A Marketing Podcast Putting a Focus on Client RetentionYou"The truth is that not all transactions with your clients will be monetary; some clients are worth far more than their retainer rate. To retain a solid client roster, one must look past the bottom line to retain good, healthy clients. That is only surface level. If your goal is growth, you need to look beyond that." ― Stephanie Rubio With the New Year comes big goals; typically, one of those goals is client retention strategies (which we've covered in episodes like this one). However, a shift has occurred in recent years as more and more competitors en...

2019-12-0916 min

The SoVerve Lounge: A Marketing Podcast 2019 Instagram Updates We're Thankful For"There is so much to be grateful for this year, and as always, our community over on Instagram takes the highest praise because when it comes to community building, there is no better platform than the 'gram." ― Stephanie Rubio Instagram saw massive growth. This year, we wanted to talk specifically about Instagram updates that we are thankful for because we feel like out of all the social platforms. It started to spread its legs as far as its direction. We believe that it is just going to continue to be one of those powerhouses in 2020. But more on...

2019-11-2516 min

The SoVerve Lounge: A Marketing Podcast Are Your Social Media Platforms Ready for Black Friday?"What's worse than visiting a company's Facebook Page and realizing they don't even have their hours of operations noted?! I'll wait." ― Stephanie Rubio We're only asking you this question because, as the saying goes, "been there, done that!" Literally, sure, you can plan for the best with the rest of them, but the fact remains that things happen. Even more so when working with AI, social media networks, and automation. Crossing all your T's and dotting all of your I's is so important. The best place to start? Your social media platforms should be near the top of...

2019-11-1814 min

The SoVerve Lounge: A Marketing Podcast Using Marketing Data to Win the Holidays"The holiday season is not the time to introduce a new service completely unrelated to the content your audience has been receiving from you. Instead, offer up what they have already been consuming at a premium or in a bundle." ― Stephanie Rubio There are six specific things that we need to identify to determine what you are going to be ( what you should be selling is more like it) this holiday season as a service-based business owner. So, why do you need this data? Well, because while creating all-new products and services seems like a fun idea, th...

2019-11-1116 min

The SoVerve Lounge: A Marketing Podcast Holiday Marketing & The Real Final Four"After three Black Friday Cyber Monday seasons, you start picking up a thing or two about how to finish the year strong. Here's what not to do..." ― Stephanie Rubio Let's chat about the final four. And no, we're not discussing basketball or anything related to March. We're talking about that final sales week in the year that is so crucial to small business owners. In other words, Thanksgiving Day, Black Friday, Small Business Saturday, and Cyber Monday. Now, there is a Sunday there in between. We could call that a bonus if you like. But really, these da...

2019-11-0414 min

The SoVerve Lounge: A Marketing Podcast Halloween Stories & Scary Marketing Errors"What to scare your prospects to death? How about a slow loading website that isn't mobile-optimized, and that's just scratching the surface." ― Stephanie Rubio If we could build a campfire around our Instagram DM's, Slack Messages, and ZOOM Conference Calls, we'd have stories rivaling The Texas Chain Saw Massacre any day! Marketing has changed so much, but the basics remain the same. And yet, so many of you are still repeatedly making these widely known errors! In today's episode, we will go over the most common marketing errors we see daily and why you need to avoid th...

2019-10-2814 min

The SoVerve Lounge: A Marketing Podcast Pumpkin Spice, Fall Season Marketing & All Things PSL"When people purchase a pumpkin spice latte, they often don't buy it for the taste. What they buy is a feeling, a memory, a tradition; because nothing reminds millennials of the start of the fall season quite like a #PSL after Labor Day." ― Stephanie Rubio What is it about a Starbuck's Pumpkin Spice Latte that screams "Fall Season has arrived," because even if you are not a fan of the pumpkin spice taste (preferring an apple cider instead), the chances are that you have been touched - even if it's by association - by the pumpkin spice bu...

2019-10-1414 min

The SoVerve Lounge: A Marketing Podcast Turning 36: 3 Lessons Learned, Plus 6 Expectations"Becoming a better leader for my team has got to be at the forefront of all the goals I have here at SoVerve. We truly are the sum of the people that we keep around us." ― Stephanie Rubio In this episode, you'll find me reflecting on the lessons I have learned over the year, and I throw in a few personal and professional expectations that I am looking forward to in the year ahead. What am I looking forward to most? How social media trends will continue to impact our industry. I'm also looking forward to the co...

2019-10-0723 min

The SoVerve Lounge: A Marketing Podcast The SoVerve Seasonal Email Marketing Resources Guide"Creating a Holiday Marketing Strategy doesn't have to be overwhelming, and for many of you, buying a course or joining a mastermind is simply out of the question - monetarily. If you are a solopreneur, this is beyond fact, which is why you need to focus on what is tried and true instead of the shiny object." ― Stephanie Rubio We know many of you are struggling in key business areas: you know you should be running promotional sales content during the holiday season but have no idea how. That is where our Holiday Marketing Resource guide comes in...

2019-09-3014 min

The SoVerve Lounge: A Marketing Podcast Budget-Friendly Facebook Holiday Marketing Tips"You do not - and I repeat: YOU DO NOT - need a massive budget to have a meaningful and impactful marketing strategy for any platform, and Facebook is no exception." ― Stephanie Rubio Today, we want to chat with you about budget-friendly marketing tips for the holidays, which are specific to Facebook. As we wrap up this Facebook Holiday Marketing Tips conversation, we wanted to discuss tips that won't break the bank. Since many of you are new business owners and solopreneurs, you may not have these massive marketing advertising budgets to create otherwise costly campaigns. ...

2019-09-2314 min

The SoVerve Lounge: A Marketing Podcast Facebook Holiday Engagement Post Ideas"Engagement on Facebook can be tricky. It's like adding that pinch of sugar to your Sunday Sauce (or Sunday Gravy) a little too much kills the vibe, but if you do it just right, you cut straight through the acidity of your marinara." ― Stephanie Rubio In today's episode, we are chatting about Facebook Holiday Engagement ideas to give your posts the much-needed organic boost they need without all the crazy Ad dollars. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a ratin...

2019-09-1916 min

The SoVerve Lounge: A Marketing Podcast Beefing Up Your Facebook Page For The Holidays"When I launched SoVerve, I did so with our Facebook Business Page and no website, yet we were booked and busy." ― Stephanie Rubio Don't like the Facebook algorithm? We don't love it, but we also don't hate it! Why? For starters, the algorithm makes you a better marketer for your business, and secondly, the algorithm allows you to get creative with your marketing tactics. Today, we're talking about how to use Facebook Page as an integral part of your holiday marketing strategy. Enjoy! 🤎 Thank you for tuning in! Please help me reach more local small busin...

2019-09-1917 min

The SoVerve Lounge: A Marketing Podcast The SoVerve Lounge Podcast Turns Two!"What started as a simple Anchor.fm station has quickly become one of our biggest channels and forms of content delivery for YOU, our beloved community. Thank you for another fabulous year full of some great conversation." ― Stephanie Rubio Happy Anniversary to The SoVerve Lounge!! In this episode, I chat with you about the technical side of podcasting: my favorite podcasting equipment, my favorite software, and my mindset for podcasting with an effective process. Please take a peek at my favorite podcasting equipment on Amazon! 🤎 Thank you for tuning in! Please help me reach more local...

2019-08-1923 min

The SoVerve Lounge: A Marketing Podcast Overcoming Common Marketing Hurdles "That you'll have obstacles and hurdles? That's a given, it's what you do when you face them that determines how you'll succeed moving forward." ― Stephanie Rubio 20%, 50%, and 80%. According to the U.S. Bureau of Labor Statistics, those are the percentages of business failures in the U.S. Specifically, 20% of businesses will fold in their 1st year, 50% in their 5th year, and 80% by their 10th year. That you'll have obstacles and hurdles? That's a given; what you do when you face them determines how you'll succeed moving forward. Has marketing changed? Yes! Many of you face obs...

2019-08-1221 min

The SoVerve Lounge: A Marketing Podcast The Facebook Group That Wasn't"It's all fun and games until you realize you either don't have the manpower or the time to get it done and get it done right!" ― Stephanie Rubio This episode is about the Facebook Group I intended to launch to support our podcast but decided to postpone until specific internal systems are 100%. You must identify the difference between "launching even when you aren't ready" and launch to launch. This is the story of the Facebook Group That Wasn't. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by follo...

2019-08-0517 min

The SoVerve Lounge: A Marketing Podcast Preventing Content Creation & Content Expansion Burnout"You don't have to be a "creative" to experience content burnout. If you're a small business owner creating content in 2019 and beyond, you might have experienced content burnout." ― Stephanie Rubio Picture this: Each month, you create content on a conveyor belt, much like a Ferris wheel that never ends, leaving you completely uninspired, only to find that this mistargeting of inspo is affecting your sales. So, what do you do to regain your creativity and officially hop OFF the dronelike activities to gain more inspiration?! In this episode, I discuss what I did to avoid this and pr...

2019-07-2616 min

The SoVerve Lounge: A Marketing Podcast Quarter-Four Planning & Launch Season!"The truth about launches is that people underestimate the amount of work it takes and the village it requires to get a course, membership program, mastermind, product, or service launched. This lack of understanding often leaves teams drained and processes rushed, resulting in luster." ― Stephanie Rubio Ever wonder what goes into a launch or a successful quarter-four sales season? Let me tell you, a lot goes into a successful Q4 season. From the strategizing to the planning to the execution, there is a lot to consider when determining what is required to welcome our New Year with su...

2019-07-2314 min

The SoVerve Lounge: A Marketing Podcast Mid-Year Digital Marketing Audit"You'll never get to where you want to get to in business if you don't take the time to analyze what has worked and what hasn't. There is power in understanding your numbers. A marketing audit is only the tip of the iceberg." ― Stephanie Rubio Marketing audits have always been somewhat of a task that seems unnecessary because people don't know what to look for. In this podcast, I'm covering exactly what I want you to consider when auditing your marketing process. Once you're done listening to this episode, head to our blog and check out our wr...

2019-07-1914 min

The SoVerve Lounge: A Marketing Podcast My Experience Podcasting for Four Years!"Simply put, podcasting has allowed me to connect with my audience even deeper. They can tune into an episode while they commute, take notes while they coffee shop work, and then reach out to me directly with questions. I love it!" ― Stephanie Rubio Welcome to Season Four of The SoVerve Lounge Podcast. I'm so excited about what this season has in store as we enter Quarter Three and the last half of the year! Where did the time go?! This season will be full of special guests and some of your favorite marketing topics. Thank you so mu...

2019-07-0215 min

The SoVerve Lounge: A Marketing Podcast Carving Your Niche with Nicole Mickle "If I could sum up Nicole with only three words, it would be Vibrant, Confident, and Fearless!" ― Stephanie Rubio Nicole Mickle is a Realtor from Orlando, Florida, where she has lived, worked, and played her entire life. Her passion lies in helping people with their real estate transactions to get the most out of their investment and move on to the next chapter in their lives. With a 20-year career in this business (mortgage broker, real estate transaction coordinator, loan officer, and running a successful mobile notary closing company), Nicole knows a real est...

2019-06-2533 min

The SoVerve Lounge: A Marketing Podcast Summertime Marketing & The Living's Easy"Marketing during the summer months is not easy, but staying consistent now will certainly pay off come October and November." ― Stephanie Rubio We're not huge fans of marketing during the summer because, let's face it, who wants to be cooped up working when you can be outside enjoying a cold margarita with your biz besties? On the flip side, we also know that what you do today sets you up for tomorrow. For many small business owners, that means better sales in October and November - more on that later. For now, though, it's all about doing wh...

2019-06-2122 min

The SoVerve Lounge: A Marketing Podcast Client Qualifying Questions for Mastermind Groups"Coaching and group coaching programs - are essential, but like a marketing strategist, they each have their place." ― Stephanie Rubio Recently, we shared our thoughts on a client-qualifying question on our Instagram account. You can see the post by clicking here. The feedback we received from our community was wonderful - just as we knew it would be because we have a hunch that these are the types of situations many of our service-based colleagues are encountering. Are you struggling with establishing proper client-qualifying questions? 🤎 Thank you for tuning in! Please help me reach more local...

2019-06-0424 min

The SoVerve Lounge: A Marketing Podcast Pausing the Marketing to Find Inspiration"Consistency only works if you are intentional, purposeful, and if it's filling you in business (and life). Say no to overwhelm and redefine what consistency means to you." ― Stephanie Rubio A couple of weeks ago, I decided to pause our marketing and advertising efforts because I felt overwhelmed and uninspired. This wasn't the first time we paused our marketing and advertising efforts, but it was the first time we were hyper-intentional about the "why." Guess what? Business went on just fine, and I gained the inspiration I was missing. When done right, a break is just what th...

2019-05-3011 min

The SoVerve Lounge: A Marketing Podcast Personal Brand Storytelling with Jasmine Chanelle"Watching Jasmine's story evolve has been such a treat to watch. I've seen her go from a YouTuber (which she still is) and corporate worker to a thriving small business owner, wife, and mother. How she manages to do it all while still telling her story gracefully is why I invited her to The SoVerve Lounge. I want all of you to pay attention to this episode because she gives us all insight on how to blend the brand story with the business - effortlessly." ― Stephanie Rubio Meet Jasmine Chanelle Johnson, a personal brand strategist and founder of...

2019-05-2443 min

The SoVerve Lounge: A Marketing Podcast Three Tips to Prune Your Marketing This Spring"Know what you're good at and have the understanding that if you are not good at something, you will be realistic about what the expectations will be on the outcomes of your effort." ― Stephanie Rubio While you're busy doing everything and marketing all of the services or products, remember that if you're not good at it because it is not your zone of genius or because you do not like it, you are under no obligation. It's best to outsource it or cut it altogether. "Pruning" your marketing only works if you are invested in allowing it to...

2019-04-2520 min

The SoVerve Lounge: A Marketing Podcast Faith-Based Marketing with Tiffany Marshall"Truly purposeful brands can change the world while driving fantastic business results." ― Michelle Keaney Tiffany works daily to combat the battle many small business owners and ministries face – creating content. Your social media platforms need to speak to your audience. Take advantage of Tiffany’s expertise to get your ideal client the right social media content. She has developed leading tools and cutting-edge resources to help you expand your brand loyalty online. Tiffany has demonstrated remarkable leadership skills and implementation of creative thinking to help your brand. Her innovative strategies lead to desirable results. You don’t...

2019-04-1823 min

The SoVerve Lounge: A Marketing Podcast Springtime Email Re-Engagement Campaign"If you've been neglecting your email list and wish to re-engage them, you better show up to their inbox with more than a "Hi!" You better show up with flowers and chocolate, too." ― Stephanie Rubio Whether you have neglected your email list or your subscribers, have become inactive, having a process for how you wish to re-engage that list is everything. In today's episode, we are discussing ways to re-engage your list and finally get back to a more engaged list with a high open rate and, more importantly, a high click-through rate. 🤎 Thank you for t...

2019-04-1118 min

The SoVerve Lounge: A Marketing Podcast Rejuvenating Your Marketing Strategies for Spring"Let's be frank: You can't do the same thing 365 days a year and expect it to work seamlessly. Just as buds bloom in the Spring, so should your marketing strategies." ― Stephanie Rubio To keep track of our Springtime theme, you must understand why rejuvenating your marketing is important. Doing this every two quarters or so (not just in the Spring) will help you keep your strategies fresh and in tune with what is happening in digital marketing. Plus, it will help you to eliminate what isn't working and what isn't. 🤎 Thank you for tuning in! Pleas...

2019-04-0819 min

The SoVerve Lounge: A Marketing Podcast Community Responsibility with Cassia Marina"In a world of lies and liars, an honest work of art is always an act of social (community) responsibility." ― Robert McKee Cassia Marina is a digital brand strategist & stylist who creates brand identities, online homes & social media styling for accomplished female entrepreneurs; in a nutshell, she makes websites and social media feeds that put your best “face” forward. She uses her intuition, knowledge, and natural flair for creativity to ‘breathe new life’ into businesses and brands that need to reveal their true self and connect with their customers authentically. She has worked with 6-figure female entrepreneurs. Her...

2019-03-3023 min

The SoVerve Lounge: A Marketing Podcast How Important is Your Instagram Grid?"Your Instagram grid, the nine-photo grid, is nothing more than your Instagram Blog. It features what you've been up to, where, and with who." ― Stephanie Rubio The answer? Very important. We must dedicate an entire episode to the concept of the nine grid on Instagram. Here, we talk about how to choose the right photos, the right templates, and the right visual messaging to "get it right!" 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on...

2019-03-2819 min

The SoVerve Lounge: A Marketing Podcast Why Your Bio is Crucial to Your Instagram Success"You never get a second chance to make a first impression." ― Andrew Grant What's in a bio, and why does it matter on a platform like Instagram? The truth remains that, like most things, your Instagram bio is the first piece of value content that you share with your audience on the 'gram. When done correctly, you will set the right tone for new followers. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podca...

2019-03-2820 min

The SoVerve Lounge: A Marketing Podcast Let's "Spark Joy" into Your Social Media"Keep only those things that speak to your heart. Then, take the plunge and discard all the rest. By doing this, you can reset your life and embark on a new lifestyle." ― Marie Kondo We are sparking joy into your social media this month by bringing you topics based around the Art of Tidying up by the always fantastic Marie Kondo herself. What does this mean? It means that it is high time you start enjoying social media again, but to do that, you need to work on cleaning things up a little and adding some spark an...

2019-03-0516 min

The SoVerve Lounge: A Marketing Podcast Brand Alignment & Partnerships with Kae Whitaker"In a brand partnership, you must feel like you're in a warm, comfortable pair of shoes. If you don't feel that, your fans and followers will be able to tell." - Bill Wetmore Kae Whitaker is the owner and CEO of Kae Whitaker Solutions. With over ten years of experience in retail sales and marketing development, Kae now focuses on helping small businesses build automated marketing systems that help to decrease their workload and increase their profits! Kae has worked with some of the nation’s largest retailers. She has now taken her expertise in Ret...

2019-02-2623 min

The SoVerve Lounge: A Marketing Podcast Content Mapping & Looking at the Bigger Picture"Content is fire. Social media is gasoline." - Jay Baer Content mapping focuses on content development based on the intention of your prospects. To do this, you must understand the primary stages of the purchase (or buyer) journey: Awareness, Consideration, and Decision! 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ 📌 Important Links: -- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newslette...

2019-02-1229 min

The SoVerve Lounge: A Marketing Podcast Welcome to Season 3 & What to Expect in 2019We are officially in our third season here at The SoVerve Lounge Podcast, and we're just thrilled to bring you more usable content, kick-ass interviews, and innovative solutions to the everyday problems that small business owners and entrepreneurs (like yourself) are facing in the digital space. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ 📌 Important Links: -- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our m...

2019-01-0813 min

The SoVerve Lounge: A Marketing Podcast Rewinding to Your Favorite Episode of 2018As the year ends, I want to thank you from the bottom of my heart and on behalf of my entire team for all the support you have shown SoVerve Marketing Group and The SoVerve Lounge in 2018. Every piece of content published is for you and inspired by you! We hope you have a very Merry Christmas and a Happy New Year. - Stephanie Rubio Today, we want to share our most popular episode of 2018. We hope you enjoy it as much as we enjoyed recording it. 🤎 Thank you for tuning in! Please help me rea...

2018-12-2519 min

The SoVerve Lounge: A Marketing Podcast Creating The Best Content During The HolidaysThere is a heightened need to create better content during the holiday season. With the four tips we provide you in this episode, you will be well on your way to creating powerful content pieces for your social media marketing. Need a few marketing tips to get your strategies in order before the holiday season? Listen up, and don't forget to check out our marketing blog at https://soverve.com/blog for more holiday marketing goodness. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the sho...

2018-10-0913 min

The SoVerve Lounge: A Marketing Podcast Three-Holiday Marketing Tips B2B's Can Learn From B2C'sUtilize these tips to get your business in front of your audience just as any B2C business would their customers and help to kick off a prosperous 2018 holiday sales season. Need a few marketing tips to get your strategies in order before the holiday season? Listen up, and don't forget to check out our marketing blog at https://soverve.com/blog for more holiday marketing goodness. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review...

2018-10-0213 min

The SoVerve Lounge: A Marketing Podcast Our Favorite Holiday Season Marketing TipsNeed a few marketing tips to get your strategies in order before the holiday season? Listen up, and don't forget to check out our marketing blog at soverve.com/blog for more holiday marketing goodness. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ 📌 Important Links: -- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list. -- Enjoyed this episode? Read ⁠The SoV...

2018-09-1815 min

The SoVerve Lounge: A Marketing Podcast Podcast IntroHello, everyone! Here's what you can look forward to on our Anchor.fm podcast, The SoVerve Lounge. 🔗 Mentions & Affiliates: Affiliate Disclaimer 📌 Important Links: Subscribe to ⁠The SoVerve Way Newsletter⁠, our monthly email newsletter list. Enjoyed this episode? Read ⁠The SoVerve Annex⁠, a blog for local small business owners. Learn more about our podcast⁠ or learn more ⁠for information about becoming a guest⁠. For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠ page. 💻 Let’s Get Social: ⁠Website⁠ ⁠Instagram⁠ ⁠Facebook⁠...

2018-02-2701 min