Shows
Lead with StorytellingLead with Storytelling | The Watkins Book of African Folklore Author Interview w/ Helen NdeWhat do our myths remember that history forgets?In this powerful and expansive conversation, I’m joined by Helen Nde—researcher, writer, cultural historian, and the brilliant mind behind Mythological Africans, one of the most respected platforms devoted to African folklore, mythology, and cultural memory.Born in Cameroon and now based in Atlanta, Helen brings both personal experience and deep scholarship to her work. Her upcoming book, The Watkins Book of African Folklore, is a sweeping, beautifully curated tapestry of creation stories, trickster tales, ancestral memory, moral wisdom, and the rich diversity of Africa’s oral t...
2025-11-111h 18Lead with StorytellingLead with Storytelling | The Art of Asking Better Questions Author Interview w/ J.R. BriggsWhat if the secret to better leadership — and better storytelling — lies not in having all the answers, but in asking the right questions?In this episode of Lead with Storytelling, I’m joined by J.R. Briggs, founder of Kairos Partnerships, coach, consultant, and author of The Art of Asking Better Questions. Together, we explore how curiosity shapes our conversations, our leadership, and even the stories we tell about ourselves and others.With warmth and wisdom, J.R. shares practical ways to cultivate a questioning mindset, why good questions build trust and transformation, and how leader...
2025-11-0657 minLead with StorytellingLead with Storytelling | First Nations Psalms and Proverbs Author Interview w/ Terry WildmanWhat happens when sacred stories are retold through the rhythm, language, and worldview of Indigenous peoples?In this deeply moving conversation, Terry M. Wildman—lead translator, general editor, and project manager of the First Nations Version and the newly released First Nations Psalms and Proverbs—joins Lead with Storytelling to explore how translation and storytelling can become acts of healing, reconciliation, and revelation.Terry, who is of Ojibwe and Yaqui heritage, shares the decades-long journey behind the First Nations Version—a translation of Scripture that reflects the beauty, humility, and re...
2025-10-281h 08Lead with StorytellingLead with Storytelling | The Curse He Chose Author Interview w/ Sr. Allison Regina Gliot, FSPIn this episode of Lead with Storytelling, I’m joined by Sr. Allison Regina Gliot, FSP—editor at Pauline Books & Media and author of The Curse He Chose, the first installment of the In Aeternum trilogy.A lifelong lover of stories, Sr. Allison has combined her passion for fantasy with her faith, weaving a gripping narrative of vampires, spiritual battles, and the transformative power of grace. We talk about her journey as a storyteller, her life as a Daughter of St. Paul, and the deeper themes of redemption, faith, and love that run through her...
2025-09-1751 minLead with StorytellingLead with Storytelling | IINFUSE Podcaster Interview w/ Iniobong Oluwatobi Alade (Tobi Alade)In this episode of Lead with Storytelling, I’m joined by Iniobong Oluwatobi Alade (Tobi Alade) — Business Analyst, Fraud-Risk Strategist, Event Matchmaker, and host of the IINFUSE podcast. Tobi’s unique storytelling approach is rooted in self-awareness and authenticity, offering listeners raw, unfiltered conversations about the things we often keep hidden.Together, we explore:✨ How storytelling can create space for honesty and healing✨ The role of self-awareness in shaping authentic narratives✨ Lessons Tobi has learned from his guests on IINFUSE✨ Why vulnerability connects us more than polish ever co...
2025-09-0737 minLead with StorytellingLead with Storytelling | Dim Sum and Faith Author Interview w/ Jenn ChenWhat if your story—shaped by faith, food, and cross-cultural movement—was also the path God uses to heal others and reveal Himself to you?In this episode of Lead with Storytelling, I’m joined by Jenn Suen Chen—spiritual director, speaker, and author of Dum Sum and Faith. Jenn shares how dumplings, displacement, and divine grace have all played a role in shaping her identity in Christ.Together, we explore:✨ How storytelling can affirm our identity and heal our wounds ✨ God's prevenient grace and the beauty of His gentle pursuit ✨ Why...
2025-07-2852 minLead with StorytellingLead with Storytelling | Rebecca Sue Author Interview w/ Kathleen Norris🎙️ New Episode: Kathleen Norris on what it means to live a life marked by faith, fragility, and fierce loveIn this tender and profound episode of Lead with Storytelling, award-winning poet and spiritual writer Kathleen Norris joins us to reflect on her latest book, Rebecca Sue: A Sister’s Reflections on Disability, Faith, and Love. Best known for beloved works like The Cloister Walk and Dakota: A Spiritual Geography, Kathleen turns her attention to the life of her late sister, Rebecca—a woman born with a brain injury whose fierce spirit, humor, and wisdom left an indelible mark on a...
2025-07-2354 minLead with StorytellingLead with Storytelling | Remember Me Author Interview w/ Sharon Garlough Brown🎙️ Writing Grief, Grace & God's PresenceGuest: Sharon Garlough Brown📚 Author of the Sensible Shoes & Shades of Light seriesWhat does it look like to meet God in the valley of suffering? In this episode of Lead with Storytelling, we sit with spiritual director and bestselling author Sharon Garlough Brown for an honest and deeply moving conversation about grief, compassion, mental health, and the Church.Her latest novel, Remember Me, continues the Shades of Light series and tells the backstory of beloved spiritual director Katherine. In this dis...
2025-07-1047 minLead with StorytellingLead with Storytelling | The Surface of Water Author Interview w/ Cynthia Beach🎙️ What does it mean to tell stories that dive beneath the surface—into faith, doubt, image, and grace?In this powerful episode of Lead with Storytelling, we sit down with author, professor, and spiritual director Cynthia Beach to explore her debut novel, The Surface of Water by Intervarsity Press . Through her characters and rich metaphors, Cynthia wrestles with spiritual leadership, identity, and the deep human longing to be fully known.Drawing on her 30-year teaching career and a lifelong passion for fiction writing, Cynthia opens up about the creative process, the psychological and spiritual layers of stor...
2025-07-0539 minLead with StorytellingLead with Storytelling: Preserving African Heritage Through Film — with Dr. Oghenefego OfiliWhat does it take to reclaim and retell African stories with depth, dignity, and imagination?In this episode of Lead with Storytelling, we sit down with Nigerian documentary filmmaker Dr. Oghenefego Ofili, whose work brings Africa’s history, legends, and cultural identity to life on screen. From early sketches and stories as a 10-year-old to award-winning documentaries, Fego has made it her life’s mission to use storytelling as a tool for empowerment, education, and cultural preservation.We explore the role of documentary film in shifting narratives, amplifying heritage, and...
2025-06-1958 minLead with StorytellingLead with Storytelling : Why Local News Matter w/ Erica ButlerWhat role does local journalism play in building resilient communities? In this episode, we sit down with Erica Butler, Local Journalism Initiative reporter for CHMA-FM in Sackville, New Brunswick, to explore the power and purpose of community-based reporting.With over two decades of experience as a freelance journalist covering city politics, the environment, and transportation, Erica brings a deep understanding of how local stories shape public life. She shares what it’s like to report on the everyday triumphs and tensions of small-town living, why trust is essential in journalism, and how storytelling can be a force fo...
2025-06-101h 02
Lead with StorytellingLead with Storytelling: How to Use Market Research to Tell Better Stories | With Tamara OjeagaWhat happens when data meets empathy? In this episode, we sit down with Tamara Ojeaga, Client Director at Kantar and seasoned market research expert, to explore how storytelling can turn consumer insights into powerful business strategies.With over 15 years of experience in market research and strategic consulting, Tamara helps brands grow sustainably by translating complex data into clear, culturally relevant stories that drive both business performance and social impact.She opens up about how storytelling influences decision-making, humanizes data, and empowers professionals—especially introverts—to build authentic personal brands. This...
2025-04-1052 min
Lead with StorytellingLead with Storytelling: Emeka Obia - How Storytelling Shapes Businesses & CultureIn this episode of Lead with Storytelling, we sit down with Emeka Obia, a dynamic leader and strategist, to explore how storytelling shapes business, culture, and the future of brand strategy.Emeka shares insights on the role of narratives in influencing decision-making, positioning challenger brands, and crafting stories that resonate in today’s competitive landscape. From understanding cultural shifts to leveraging storytelling for impact, this conversation is packed with valuable takeaways for entrepreneurs, marketers, and brand strategists.🎯 What You’ll Learn in This Episode:✅ How storytelling influences decision...
2025-04-0248 min
Lead with StorytellingLead with Storytelling: Advita Patel - Building Inclusive Workplace Cultures Through CommunicationIn this episode of Lead with Storytelling, we sit down with Advita Patel, President of the Chartered Institute of Public Relations and co-founder of A Leader Like Me, to explore how storytelling shapes inclusive workplace cultures.Advita shares insights on how leaders can leverage authentic communication to foster belonging, drive employee engagement, and navigate complex conversations around Diversity, Equity, and Inclusion (DEI). She also offers practical strategies for internal communicators to tell stories that create impact.📌 What You'll Learn in This Episode:✅ How storytelling can be a power...
2025-03-2756 min
Lead with StorytellingLead with Storytelling: Marcus Collins - Power of Culture in MarketingIn this episode of Lead with Storytelling, we sit down with Marcus Collins — marketing expert, professor, and author of the bestselling book For the Culture — to explore how culture shapes the way we connect, engage, and tell stories that resonate.Marcus shares valuable insights on how brands can authentically embed themselves into culture, why storytelling is a powerful tool for driving action, and how understanding human behavior is the key to successful marketing.What You’ll Learn:✅ How brands can leverage culture to build authentic connections✅ The...
2025-03-1939 min
Lead with StorytellingLead with Storytelling: Eduvie Martin - The Power of Employee Engagement & StorytellingIn this episode of Lead with Storytelling, we sit down with Eduvie Martin, President of the International Association of Business Communicators UK and Ireland Chapter, to explore the role of storytelling in building meaningful workplace connections.From fostering a culture of trust to creating a sense of belonging, Eduvie shares insightful strategies for engaging employees and the impact of authentic communication in the modern workplace.🔹 What to Expect in This Episode:✅ The role of storytelling in employee engagement✅ How leaders can build trust and connection through...
2025-03-1345 min
Lead with StorytellingLead with Storytelling: Mark Evans - Storytelling that SellsStorytelling That Sells with Mark Evans 🚀In this episode of Lead with Storytelling, we sit down with Mark Evans, a seasoned marketing strategist and storytelling advocate. With years of experience helping B2B and SaaS companies refine their messaging, Mark shares how storytelling can drive brand awareness, sales, and customer engagement.What to Expect in This Episode:✅ How storytelling creates a competitive edge in B2B & SaaS marketing✅ The biggest mistakes businesses make with their messaging✅ Why understanding your audience is key to effective...
2025-03-0555 min
Lead with StorytellingLead with Storytelling: Dianah Ose Ngamby - Advocating for Storytelling from the RootsIn this episode of Lead with Storytelling, we sit down with Dianah Ngamdy, a literary consultant and passionate advocate for African literature. Dianah shares insights on the impact of storytelling, the role of books in shaping cultural identity, and how literature can be a tool for social change. What to Expect in This Episode:Dianah’s journey into the world of literature and storytelling How books influence cultural identity and community narratives The importance of preserving African stories and voices Her work with Stark Pages literary consultingThe intersection of storytelling, education, and advocacy Ad...
2025-02-261h 04
Lead with StorytellingLead with Storytelling : Chisom Ezeh - Storytelling for EmpowermentIn this episode of Lead with Storytelling, we’re excited to speak with Chisom Ezeh, an award-winning book publishing expert, founder of The Publishing Pad, and one of Canada’s Top 100 Black Women to Watch in 2024. Chisom is passionate about helping authors bring their stories to life and making a lasting impact through their words. From guiding authors on their publishing journeys to inspiring personal growth, Chisom’s work is all about unlocking the power of storytelling.In this insightful conversation, Chisom shares:📚 How authors can create, design, publish, and market their books suc...
2024-11-211h 04
Lead with StorytellingLead with Storytelling : Nicole Vair - Storytelling Through Various SectorsIn this episode of Lead with Storytelling, we’re excited to chat with Nicole Vair, a seasoned storyteller and marketing professional. With a background in journalism and a passion for brand storytelling, Nicole has crafted impactful campaigns for organizations across various sectors, from health and wellness to regional growth. Currently, she leads marketing efforts at Envision Saint John: The Regional Growth Agency, where she uses storytelling to amplify the unique stories that make the Saint John Region thrive.Nicole dives deep into the art of place branding, sharing her insights on how storytelling can dr...
2024-11-0838 min
Lead with StorytellingLead with Storytelling : Ifeanyi Chidi - Exploring Authenticity & Evolution in NollywoodIn this episode, we’re thrilled to have Ifeanyi Barbara Chidi, an acclaimed Nigerian writer, director, and producer whose work has made waves across the Nollywood industry. As the founder of The Crazy Giggle Company and the creator of Cheta M and Diiche—Showmax’s first Nigerian epic series and limited drama series, respectively—Fifi has redefined what it means to tell authentic Nigerian stories.With a deep commitment to portraying Nigerian culture through film, Fifi has contributed to some of Nollywood’s biggest hits, including Crime and Justice Lagos, Dilemma, Riona, Slum King, and Hush...
2024-10-3149 min
Lead with StorytellingLead with Storytelling : Oje Ojeaga - Unveiling the Power of Storytelling in the Digital AgeIn this episode, we are thrilled to sit down with Oje Ojeaga, the visionary CEO and Chief Creative Officer of Up in The Sky, Nigeria's top storytelling agency. With nearly two decades of experience, Oje has made an indelible mark in the creative industry, earning accolades from international platforms like the Loeries, The Pitcher Awards, and the Berlin Short Film Festival.Oje has masterfully blended brand strategy and storytelling to create unforgettable campaigns for global powerhouses such as Google, Coca-Cola, The Mastercard Foundation, Arla Dano, and The World Health Organization. His cinematic approach to...
2024-10-2041 min
Lead with StorytellingLead with Storytelling : Priya Bates - The Power of Storytelling to Create Inclusive WorkplacesIn this episode of the Lead with Storytelling podcast, we are thrilled to welcome Priya Bates, an award-winning professional communicator and President of Inner Strength Communication. Priya brings her vast experience as a co-host of the Leader Like Me podcast and her work with clients across various sectors, including technology, retail, finance, government, and education.Priya holds impressive credentials as an accredited Business Communicator (ABC) and one of the first Certified Strategic Communication Management Professionals (SCMP) globally. She is also an International Association of Business Communicators (IABC) Fellow, a prestigious global lifetime achievement award...
2024-07-021h 00
Lead with StorytellingLead with Storytelling: Why Tell Stories?Welcome to Lead with Storytelling, the podcast where Sochi Azuh explores the world of storytelling with creative business leaders, writers, and content creators. In this debut episode, "Why Tell Stories?", we discuss the passion behind storytelling, its impact, and our podcast's goals.Lead with Storytelling features enriching interviews with guests from various fields, offering insights on using storytelling to drive personal and professional success. This episode sets the stage for what's to come, explaining why storytelling is vital and transformative.Whether you're an aspiring writer, marketing professional, or storytelling enthusiast, you'll find valuable insights here.
2024-07-0115 min
Lead with StorytellingLead with Storytelling : Rishad Tobaccowala - Storytelling & the Future of MarketingIn this episode of Lead with Storytelling, host Sochi Azuh chats with Rishad Tobaccowala, a leading business strategist and author. With over 40 years of experience, including his role as Chief Growth Officer at Publicis Groupe, Rishad offers valuable insights into the future of marketing, the power of storytelling, and balancing innovation with human values.Rishad, author of "Restoring the Soul of Business," discusses the role of data and storytelling in brand building. This episode is a must-listen for marketing professionals, business leaders, and anyone interested in technology and human behavior.Tune in for Rishad's book...
2024-06-0133 min
Lead with StorytellingLead with Storytelling: Building Bridges between Cultures: Chat with Lorraine PetersUnlock the power of storytelling in leadership with our guest, Lorraine Peters! 🌟 Join us for an insightful chat where Lorraine shares her journey as a leader, storyteller, and successful business person. Discover how she utilizes her diverse experiences, including a former modeling career, fitness expertise, 5X pageant winner, and entrepreneurship, to empower newcomers in Canada. 🌎🔥 Highlights:Lorraine's unique lens on achieving human potential.Accelerating newcomers' integration in Canada.Power of Storytelling to shape corporate cultureInsights from her impressive journey in modeling, fitness, pageantry, sales, and entrepreneurship.Book Recommendations and Chats.👉 Don't...
2024-03-0555 min
Lead with StorytellingLead with Storytelling: Author Interview with Caine Prize Winners Mame Diene and Woppa DialloIn this enlightening conversation, we sit down with Mame Bougouma Diene and Woppa Diallo, the husband-and-wife duo behind the Caine Prize-winning short story, "A Soul of Small Places." In this engaging interview, we explore the layers and depths of their lyrical take on a compelling theme.🖋️ About Mame Bougouma Diene:Mame Diene is a Franco-Senegalese American, making waves in the literary world. A humanitarian based in Pretoria, he is the francophone spokesperson for the African Speculative Fiction Society, and the French language editor for Omenana Magazine. He's also a regular at Strange Horiz...
2023-12-2253 min
Lead with StorytellingLead with Storytelling: Yagazie Eguare - Art of Storytelling Through PhotographyA captivating conversation with Yagazie Eguare, the visionary founder of Gazmadu Studios and an award-winning photographer. In this conversation, Yagazie shares her inspiring journey into the world of storytelling through the art of photography. Discover how she uses her lens to capture the essence of life's myriad narratives, from everyday moments to profound experiences.
2023-11-0731 min
Lead with StorytellingLead with Storytelling: Award-Winning Filmmaker James Omokwe - The Art of African StorytellingJoin us in this captivating interview with the renowned Nigerian filmmaker and storyteller, James Omokwe, as he delves deep into the art of storytelling and the richness of African narratives. With a passion for weaving tales that resonate with audiences worldwide, James has earned acclaim for his compelling films and thought-provoking narratives.
2023-11-0342 min
Lead with StorytellingLead with Storytelling: Obinna Okerekeocha - Journey into StorytellingObinna Okerekeocha is one of the leading creative directors in Nigeria's growing branded entertainment scene as he heads the creative team at RedTV.He is an artist, movie maker and a musician with an strong background in advertising and second generation ad man.In this episode, I sit with Obinna to discuss his journey into media, his passions in film making, art, creativity and storytelling in general.Topics from the show include:✔️ How to differentiate yourself as a storyteller✔️ Obinna’s journey to being one of the top cr...
2021-06-0454 min