Shows
SocialMinds - A Social Media Marketing PodcastHow to Build a Paid Social Strategy Around Real Audience Behaviour | Mark Byrne, Brave Bison and Gareth Harrison, SocialChain Mindsets matter more than metrics. In episode two of The Media Lift Effect, Eve Young returns with Gareth Harrison (SocialChain) and Mark Byrne (Brave Bison) to unpack how brands can apply the model across audience, creative, media, and measurement. From auditing assets to making use of AI tools like AudienceGPT, this episode shows how to build strategy around real behaviour, not outdated personas. Creative becomes your targeting, organic becomes your testbed, and measurement becomes the bridge between brand and performance. If you want a social strategy that works with the algorithm, not against it — this is w...
2025-08-1129 min
SocialMinds - A Social Media Marketing PodcastWhat Effective Social Performance Really Looks Like | Mark Byrne, Brave Bison and Gareth Harrison, SocialChain Social ad spend is growing but over half of it still goes to waste. In this first episode of The Media Lift Effect, a special SocialMinds × Brave Talk collaboration, host Eve Young is joined by Gareth Harrison (SocialChain) and Mark Byrne (Brave Bison) to unpack why performance is falling short — and what needs to change. They explore the new realities of rising CPMs, fractured attention, and misleading last-click attribution. And introduce a smarter model built for how people move through social: aligning creative, media, and measurement to reduce waste and lift performance. From creator content to dw...
2025-08-0539 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [096] On this week’s episode of Social in Six, senior creative Eve Young is back with Mil in the studio. Together, they recap the top headlines from social, including Bulletin Boards, TikTok’s answer to Broadcast Channels; Instagram and TikTok developing connected TV apps; and YouTube's new shoppable stickers for Shorts. They also discuss Meta’s plan to train chatbots to send follow-up messages unprompted; X making advertisers literally pay by the pixel, and Reddit’s new Recommendations tool. Got a question or suggestion for the Social Minds podcast? Get in touch at socialminds@socialchain.com. Got a...
2025-07-1414 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [094] Show your support! Vote for Eve, your SocialMinds host, to win Creative Trailblazer in the Prolific North Creative Awards here: https://www.prolificnorth.co.uk/creative-awards-cast-your-vote/ This week, SocialChain strategist Chelsea Noronha joins Mil in the studio to unpack the latest, greatest, and up-and-coming social media features you need to know about. That includes an update to TikTok Ads and its new moderation feature, native reposts on Instagram, and new creator collaboration tools on YouTube. We also cover one LinkedIn feature brought back from the dead, and Pinterest’s latest foray into AI with a smart recommendations-based shopp...
2025-05-1916 minSocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [093] SocialChain strategy and innovation director Gareth Harrison joins Mil to unpack this month’s Social in Six updates. This time, that’s an update on TikTok’s ban in the US, which has been extended again; a handful of updates from Meta to improve social SEO and make creator partnerships easier; and LinkedIn’s new Trends page that curates videos based on trending workplace topics. Elsewhere, Snapchat has launched a new ad format in Sponsored AI Lenses, while YouTube Shorts has changed the way it measures views. Got a question or suggestion for the Social M...
2025-04-1416 minSocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [092] On this episode of Social in Six, Mil is joined by Callum Woodbridge, senior creative at SocialChain. Together they cover all the headlines you need to know from the world of social, including TikTok Shop’s new feature to get you buying top products, LinkedIn rolling out comment impressions and Pinterest’s plan to stop AI images taking over the feed. Plus, two updates from Instagram, including a possible new standalone Reels app and testimonials for Partnership Ads. Finally, they give you the lowdown on a new study that says TikTok is the top media channel for shor...
2025-03-1716 minSocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [091] On this episode of Social in Six, SocialChain strategist Chelsea Noronha joins Mil to break down the latest headlines from social. This time that includes: an update on TikTok US, LinkedIn’s new video features for desktop users, and YouTube’s latest partnership to get you posting Shorts. Chelsea and Mil also cover two updates from Instagram, including the platform’s CapCut clone and some changes to the grid. Finally, they break down how Meta’s fact checking program, set to launch next month, will work. Got a question or suggestion for the Social Minds podcast? G...
2025-02-1712 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX – TIKTOK US SPECIAL On a special episode of Social in Six, Mil and our creative director Jake are talking all about TikTok’s imminent ban in the US. They cover everything that’s happened so far, what the short- and long-term impacts of a nationwide ban would be, and what that could mean for the future of social. Plus, they’re ensuring your social strategy is prepared for every possible scenario come Monday with some actionable advice for brands. Download our free fact guide for brands here: https://www.socialchain.com/social-minds/industry/the-tiktok-us-ban-everything-you-need-to-know/ Got a question or suggestio...
2025-01-1726 min
SocialMinds - A Social Media Marketing PodcastSocialChain's Next Chapter with CEO Jacinta Faul | SocialMinds Live Manchester 2024 This year marks 20 years since Facebook was founded. It's also the year SocialChain celebrated its tenth birthday and welcomed its new CEO Jacinta Faul. Talk about milestone moments. One month into her role, there was no better time for Jacinta to sit down with our CMO Hannah Baker to look back on the past ten years - and pull out some predictions for the future - than at SocialMinds LIVE. For our second Mini Cini session at SocialMinds LIVE: Future Casting Social’s Next 20, Jacinta sat down in...
2024-11-0423 min
SocialMinds - A Social Media Marketing PodcastHow AI actually solves problems for marketers with SocialChain and Brave Bison | SocialMinds Live Manchester 2024Video editing, images and even podcasts. With generative AI tools cropping up for almost every creative skill, there’s no doubt AI enables us to work faster. But that could come at a cost. AI is already making it quick and easy for marketers to get answers, but is it also making us get complacent? At SocialMinds LIVE, SocialChain strategist Chelsea Noronha and group strategy director Ric Hayes sat down with Brave Bison’s director of AI and creative Matt Garbutt to deep-dive on all the practical ways our proprietary AI tool AudienceGPT can challenge us as mu...
2024-10-2923 min
SocialMinds - A Social Media Marketing PodcastThe Brand Panel with ITV Studios, Monzo, Surreal and Lick | SocialMinds Live Manchester 2024Only a decade ago, brands existed on the fringes of social. Now, entire businesses are built and marketed around it. Impressive, right? Even more so when you remember that two decades ago, most social apps we use today hadn’t even been invented. Twenty years on, how are Monzo, Surreal and Lick – three brands who owe a lot of their success to their thriving social channels – integrating this into their wider marketing mix? And how are traditional publishers like ITV Studios adapting to a social-first mindset as the lines between content and broadcast blur? Catch up with...
2024-10-2832 min
SocialMinds - A Social Media Marketing PodcastCanva: When Local Social Works and How To Implement It | Lachlan Stewart, CanvaAs a global platform used by businesses, creatives, and entrepreneurs (and everybody in-between), Canva must create content that not only showcases its capabilities but also connects with diverse international markets, each using the platform for different reasons. Joining us today to discuss Canva's 'Truly Local' strategy is Lachlan Stewart, Social Lead at Canva. He shares insights into the challenges, investments, and successes that have come from the brand's commitment to localised social over the past year – offering valuable lessons from Canva’s journey. Get in touch at socialminds@socialchain.com. Plus make sure you register for SocialMinds LIVE...
2024-10-0737 min
SocialMinds - A Social Media Marketing PodcastSocialChain: Why Brands Should Aim Higher Than Authentic on Social | Eve Young and Georgia Hill“Authentic”. It’s one of marketing’s biggest buzzwords. Authenticity has become brands’ North Star on social, but what does that word actually mean? Our content marketer Melissa Harvey wants to find out. In this episode, Melissa’s diving into SocialChain’s brand-new white paper Forget Real: Why Brands Should Aim Higher Than Authentic on Social. Together with its contributors, senior creator Eve Young and midweight creator Georgia Hill, they uncover why brands should stop trying to be authentic and start holding themselves accountable instead; why your setbacks shouldn’t be swept under the rug; why self-righteousness is failing brand...
2024-08-0731 minSocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [084] This week on Social in Six, we’re joined by SocialChain senior strategist Gareth to break down the top stories circulating in social right now. On the agenda are two updates from Instagram – the first being a test for text overlays and different image ratios in Carousels, and the second being unskippable in-feed video ads. We also discuss TikTok replacing its Creator Centre with new TikTok Studio, X launching new analytics (with a catch), and LinkedIn implementing yet another AI ad tool. Finally we unpack findings from a new Pinterest report, which offers some key insights into getting attention on t...
2024-06-1715 min
SocialMinds - A Social Media Marketing PodcastDeconstructing a Captivating Campaign: SharkNinja & SocialChain | SocialMinds LIVE 2024A good social strategy should be a lot of things. But the best ones are built around, and for, the fans. Go behind the curtain of a campaign that dominated the FYP page in 2023: SharkNinja’s fan-first approach promoting the Ninja Creami on TikTok. And discover how you too can build campaigns that outlast you. Hear from SharkNinja director of social media & influencers, and SocialChain’s head of influencer Amelia Wollaston, and senior strategist Gareth Harrison. Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.
2024-05-2931 min
SocialMinds - A Social Media Marketing PodcastBuilding Robust Measurement: Angie French, SocialChain & Brave Bison | SocialMinds LIVE 2024Measuring social’s effectiveness can be a minefield. We all want to create more effective outcomes for our brands through social, but social media’s KPIs often seem disconnected to marketing effectiveness principles. That’s what we aim to clarify through this panel discussion – with Ric Hayes, SocialChain group strategy director; Hannah Kimuyu, Brave Bison MD of performance; and Angie French, founder of ALF Consulting. In this, they simplify what it means to know how hard your ads are working – and show you exactly where to start. Got a question or a suggestion for the SocialMinds podcast? Get in tou...
2024-05-2236 minSocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [083] In this instalment of Social in Six, we’re joined by SocialChain strategist Kieran Hughes to break down the latest social updates. This time that includes collaboration posts from TikTok, an algorithm change from Instagram, and several new premium ad types from TikTok. We also talk about Meta and TikTok’s new crackdown on AI generated content, Instagram’s plan to grow Threads’ userbase further, and what Adam Mosseri had to say on Reels best practice. Got a question or suggestion for the Social Minds podcast? Get in touch at socialminds@socialchain.com.
2024-05-2014 min
SocialMinds - A Social Media Marketing PodcastBuilding Communities at Scale: With American Express Global Business Travel, MOB & SocialChain | SocialMinds LIVE 2024Our first panel at SocialMinds LIVE in London asked one simple question: how can brands bin the buzzword and build a genuine community? Answering our question was Leah Silverlock, global director of social media at American Express GBT; Jake Gauntlett, head of content at MOB; and Tom Bellamy, SocialChain’s executive creator director. But here’s the catch: how we define community and how the wider industry defines it, is wildly disconnected. Through this discussion and the following Q&A, we set the record straight and set brands on the right path. Got a question or a sugg...
2024-05-0835 min
SocialMinds - A Social Media Marketing PodcastSocialChain: How to overcome the disconnect and behind SocialMinds LIVESocialChain has had a makeover. Following our first-ever SocialMinds LIVE event, Overcoming the Disconnect, we sit down with our CEO Pete Metcalfe, group strategy director Ric Hayes, and executive creator director Tom Bellamy to learn about the biggest industry shifts behind our latest evolution. Expect to learn how brands can better connect with their people, why it takes a creator mindset to succeed in 2023, and our thoughts after hearing from the likes of Ryanair, Monzo, Specsavers, Pinterest and Sidemen last week. Got a question or a suggestion for the SocialMinds podcast? Get in touch at social.minds...
2023-09-2541 min
SocialMinds - A Social Media Marketing PodcastInnocent Drinks: How the Default Example for Social Tone of Voice Retains Its Personality | Marcus Dean, Innocent DrinksHow many brands have said ‘we want to sound like Innocent?’ For Innocent Drinks, while others’ replication tactics are flattering, they have a tone of voice and personality to preserve. In this episode we’re joined by its social media manager, Marcus Dean, to hear about the three content pillars, rigorous writer training, and ethos’ that keep Innocent one step ahead of its brand fanbase. We find out how to make your visual assets look like how your tone of voice sounds, how Twitter jokes translates to in-store purchases for Innocent, and whether or not that smoothie was actually blue....
2022-08-0145 minSocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [057]This week on Social in Six, we’re talking about Twitter’s new CoTweet feature after its first rollout stage, YouTube’s expansion of tagged products in creator videos, and an update that lets TikTok users choose the ads they want to see. We also discuss LinkedIn’s public beta launch of Business Manager, the new ability to boost Instagram Reels, and Pinterest’s latest shopping tools for brands and retailers. Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
2022-07-2509 minSocialMinds - A Social Media Marketing PodcastSocialChain: The Model That Ends the Creative VS Strategy Debate | Jake Thompson, Social ChainWe call social the ever-changing landscape for a reason, but with that, our roles must change too. In this episode, we’re joined by Social Chain vet and current senior creative Jake Thompson, to discuss how creatives and strategists have had to evolve and what those roles must mean within modern agencies today. Expect to learn how to put together a watertight brief, how to let creative strategy inform everything from seasonal campaigns to BAU, and how you can examine your processes and keep your team motivated. Got a question or a suggestion for the Social Minds po...
2022-07-1839 minSocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [056]On Social in Six this week, we’re talking about two crypto features coming to Meta despite the market crash, the API update that’ll let you post Instagram Reels from Sprout Social, and what Community Managers will do for Facebook LIVE. We also discuss Twitter’s Branded Like ads and its new Campaign Planner, and TikTok’s new Attribution Manager in its ads platform. Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
2022-07-1113 min
SocialMinds - A Social Media Marketing PodcastMeta: The Next Five Years for International Advertisers | Bianca Spada, MetaMeta’s goal on social is to engage international markets and monitor adoption of its many products across the globe. That hasn’t changed since Facebook’s rebrand to Meta, but it has brought plenty more products to inform and inspire its users - both business and personal. In this episode, we’re joined by Meta’s social media and creators lead, previously Facebook’s international social media marketing lead. She reveals what really happened at headquarters when the company decided to rebrand, what it means about the future of our digital lives, and how brands can prepare for the next fiv...
2022-07-0442 minSocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [055]This week on Social in Six, it’s updates to Instagram’s profile display, TikTok’s new ad format Branded Mission, and Twitter Notes that have us talking. We’re also breaking down news from Facebook’s solution to a no-cookies future, YouTube’s lift on gambling and booze bans, and new research into LinkedIn post performance. Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
2022-06-2716 min
SocialMinds - A Social Media Marketing PodcastSnap Inc: How Retailers Can Use Snapchat Ads for E-commerce | Samuel Bevan, Snap IncGen Z’s favourite messaging app isn’t just that anymore. Since Snap Inc. pivoted into a camera company, the Snapchat platform has become a destination for brands to make the kind of creative they can’t elsewhere. In this episode, we’re joined by Snap Inc’s director of emerging for EMEA, Samuel Bevan. In this, he explains how Snapchat is improving its organic products and ad tools to meet brand and shoppers’ evolving needs. Expect to learn the best combination of its ad suite for retailers, how its AR tech is solving business problems like returns, and how to reach...
2022-06-0637 minSocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [054]On this week’s episode of Social in Six, we’re talking about Instagram’s redesigned feed and a Stories test that could hide some content. We also discuss new business tools for Facebook Messenger, YouTube Ads and WhatsApp, as well as Snapchat’s recent eBay integration. Finally we cover Twitter’s update to incentivise replies. Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
2022-05-3015 minSocialMinds - A Social Media Marketing PodcastThe 2022 Sprout Social Index: Exploring Trends for the UK & Ireland | Cat Anderson, Sprout SocialSprout Social’s annual Index is popular in the States, but for the first time new data this year explores the state of social for British and Irish brands - and there’s plenty of opportunity to gauge from it. To talk us through the report, we’re joined by Cat Anderson, Sprout Social’s head of marketing for EMEA. In this, we learn which platform most consumers are on but marketers aren’t, why the pandemic has led to social teams restructuring, and why British and Irish consumers want to see more distinctive assets and less societal issues from brand...
2022-05-2341 minSocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [053]This week on Social in Six, we discuss TikTok’s new Friends tab - which is replacing the Discover page - new ad placements for Twitter in Tweet replies, and the arrival of new YouTube Shorts ads. We also talk about the updated Instagram profile grids still in testing, Instagram’s new lead generation tool, and LinkedIn’s algorithm change that will see engagement bait down-ranked. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
2022-05-1614 min
SocialMinds - A Social Media Marketing PodcastBix on Social: The Online Objective for a Traditional Advertiser | Gareth Turner, WeetabixWeetabix is a staple household brand with 1000 employees and prompted awareness of 97% - and it’s one of the brands for which traditional TV advertising remains highly lucrative. So what is it doing on social? In this episode, we’re joined by Weetabix head of marketing Gareth Turner, to talk about the brand’s social objectives and successes. We cover the optimum channel mix for a campaign, Weetabix’s approach to social TOV and reactivity, and how the heritage brand is embracing new channels to adapt for modern audiences. Got a question or a suggestion for the Social Minds podcast...
2022-05-0932 minSocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [052]This week on Social in Six, we talk about TikTok’s new search ads, the updated editing tools Instagram has added to Reels, and the latest on Twitter’s collaborative tweets feature. Plus we discuss Snapchat’s public profiles for brands, which will see the platform’s permanent organic content, Meta’s new consequences for videos that fall foul of watch bait, and of course the news that Twitter is actually testing an edit button. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
2022-04-1113 min
SocialMinds - A Social Media Marketing PodcastNever Caught Sleeping: Why PUMA Puts Moments Before Products on Social | Abigail Rogers, PUMA GroupSports brands have to prepare for every possible outcome in live football. One that does it better than most is PUMA, whose personalised reactive assets have stepped up the standard on social from stock imagery to bespoke illustrations that its athletes love to share. In this episode we’re joined by Abigail Rogers, PUMA’s team head of global creative content, to find out why PUMA talks more about key moments in sport than it does about its products. Expect to hear what’s sitting in the brand’s content graveyard, how to plan for reactive content, and how PUMA’s r...
2022-04-0437 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [051]This week on Social in Six, we discuss YouTube’s new LIVE features that let hosts invite guests to a stream, Pinterest’s new shopping features including sponsored Idea Pins, and the new update for iOS users that lets you create GIFs on Twitter. We also talk about TikTok’s long-awaited Stories rollout, Twitter Shops live test, and the return of Instagram’s chronological feed. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
2022-03-2817 min
SocialMinds - A Social Media Marketing PodcastDon’t Fear the Feedback: Why Reviews Are Your Most Neglected Essential | Leah Silverlock, TrustpilotProduct reviews are 12x more trusted than product descriptions and sales copy. But lots of brands fear, undervalue or don’t actively invest in reviews. Trustpilot is on a mission to change that, all while improving their own brand trust on social. In this episode, we’re joined by its global head of social media and community, Leah Silverlock, to find out why it’s so important that businesses priorities reviews. We cover managing expectations, listening to different customer perspectives, and making the most of a bad reputation. Got a question or suggestion for Social Minds? Get in tou...
2022-03-2145 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [050]This week on Social in Six, we’re covering TikTok’s 10-minute uploads update, as well as its new Agency Centre for creators. At Twitter, a podcasts feature has been spotted in testing, and at Instagram, replies on sponsored posts have been, too. We also discuss LinkedIn’s latest acquisition of marketing platform Oribi, and Reddit’s new Discover tab. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
2022-03-1413 min
SocialMinds - A Social Media Marketing PodcastGet It Right: How Left-Brained Creative Led to the Decline in Advertising Effectiveness | Orlando Wood - System1 Group, IPASince 2006, effectiveness in creative advertising has been on a steady decline. While the industry at large speculates as to why, this week’s guest, Orlando Wood, in partnership with the Institute of Practitioners in Advertising (IPA), has completed two works of extensive research on the subject: Lemon, and Look Out. In this episode, Orlando reveals the visual trends causing audiences to detach, the styles and formats brands should adopt to remedy it, and all the data to back it up. Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com...
2022-03-0743 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [049]On this week’s Social in Six, we cover Facebook Reels’ global rollout, Twitter’s reported untagging test, and the recommended best practice for more accurate ad conversion rates in Met-owned platform campaigns. We also reveal the details of Snapchat’s new mid-roll ad placements for public Stories, and its latest addition to the Snap Map feature. Finally we discuss YouTube’s plans to integrate NFTs into its content offering for creators. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.
2022-02-2813 min
SocialMinds - A Social Media Marketing PodcastDigital Transformation: How to Level up Your Digital Media, Data, and Performance | Jerry Daykin, GSKMarketers often talk about the need for digital transformation without knowing what it means for their brand compared to another. When this week’s guest, Jerry Daykin, joined GSK from Diageo, his task as senior media director was to do this for the near 100 markets of EMEA for GSK and transform their digital marketing approach. From starting out as Cadbury’s social media manager to now, Jerry has seen every mistake and triumph in the book. In this episode, he explains the metrics we need to retire, making sure more than your performance marketing performs, and his principles of digital tran...
2022-02-2136 min
SocialMinds - A Social Media Marketing PodcastAnswered: Can boosting posts compare to dark ads?Boosting posts can be a simple advertising solution for small businesses with limited skill and budget, but we’ve seen boosted posts contribute between just 3 and 7% to their KPIs compared to over 90% for dark ads. In this episode, Pollyanna explains how the two advertising tools compare and which is right for your brand. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
2022-02-1608 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [048]This week on Social in Six, we’re talking about new platform features including Twitter’s long-form native articles, shopping tools for YouTube Shorts, and Pinterest’s virtual Try On feature for home decor. We also cover two key updates from Meta: its status as member of the Crypto Open Patent Alliance, and concerns over its social apps’ presence in Europe due to data laws. Finally we reveal why you aren’t seeing in-stream Instagram video ads anymore. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
2022-02-1412 min
SocialMinds - A Social Media Marketing PodcastGo For Broke: How to Market a New Brand With Next to No Budget | Matthew McNeill Love, ThursdayOrganic reach is dead. Heard that one before? One business that has the numbers to prove the opposite is Thursday - a new dating app whose LinkedIn and PR-centric launch got the whole of London talking (and dating). In this episode, we’re joined by its co-founder and COO, Matthew McNeill Love, to find out how you can still win big with organic in 2022. Learn the role of the anti-personal brand, when performance marketing and OOH are best deployed, and what makes an epic PR stunt, plus much more. Got a question or a suggestion for the So...
2022-02-0745 min
SocialMinds - A Social Media Marketing PodcastAnswered: What is the best time frame for a social campaign?Organic social content may be short lived, but does that mean your social ads have to be? In this episode, Pollyanna analyses the success rate of long-term vs short-term campaigns to find out what actually works best. Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
2022-02-0205 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [047]This week on Social in Six, we’re talking about Instagram’s expansion of its Remix feature, Newsletters for LinkedIn Company Pages, and TikTok’s new landing page option for ads - Instant Page. We also cover Twitter’s new cookie policy for UK and EU users, including how this will affect advertisers. And we’re discussing Instagram’s test to hide follower lists for some business accounts, as well as TikTok’s plans for its own Stories feature. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
2022-01-3112 min
SocialMinds - A Social Media Marketing PodcastNFTs Explained: The Tangible Value in Virtual Goods | Zoe Scaman - Bodacious, MCXNFTs. It’s the term on every marketer’s lips, but are they an asset to brands or the next passing fad? In this episode we’re joined by Zoe Scaman, co-founder of MCX and has worked on several top-tier brand NFT executions. In this, she explains what NFTs actually are (not JPEGs), when brands should and shouldn’t create one, and the many different ways to make use of these smart contracts. We also discuss how to navigate the metaverse, how to profit from NFTs’ secondary market, and what the internet will look like when creators can own their audi...
2022-01-2452 min
SocialMinds - A Social Media Marketing PodcastAnswered: What makes a distinctive brand on social?It’s estimated that people are exposed to at least 6000 ads every day. If you took the caption and logo away from your social ads, would they be recognisable as your brand? Creating distinctive assets is crucial to being thought of at the time of purchase. Today we’re answering how you can do that. Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com
2022-01-1906 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [046]This week on Social in Six, we cover Story highlight clips in Creator Studio, YouTube’s new performance analytics, and the possibility of customisable Instagram grids. We also talk about Twitter’s addition to Spaces replays, and LinkedIn’s version of the feature that will see live video and audio events. Finally we reveal a new study on Instagram’s most effective formats. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
2022-01-1713 min
SocialMinds - A Social Media Marketing PodcastPinterest Predicts: The Trends We’ll See in 2022 | Louise Richardson, PinterestIn 2021 Pinterest Predicts got 8/10 predictions correct, from the rise of the mighty jalapeño pepper jam to film nights in home cinemas. This year we’re kicking off 2022 with a brand new set of predictions, as we’re joined by Pinterest’s director of marketing for Europe, Louise Richardson. From the rise of Black-owned businesses to the return of subcultures, expect to learn the sectors growing on Pinterest, what search reveals about modern consumer mindsets, and how any brand can use these 2022 trends, aesthetics and consumer data in their content and campaigns. Got a question or suggestion for the Soci...
2022-01-1037 min
SocialMinds - A Social Media Marketing PodcastGoal-Getter Brands: SPORF on What Modern Sports Fans Expect | Greg Rowell, Social Chain MediaSPORF shows sport through the eyes of the fans, and like all fandoms the sports sector is constantly changing. To fill us in on everything the modern sports fan wants from brands, content, and sports coverage on social, we’re joined by Greg Rowell, head of SPORF - Social Chain’s owned sports brand. In this, we learn how sports coverage now merges social media with traditional, and how sports-focused brands should speak to fans. We also discuss the importance of brands producing branded entertainment rather than content. Got a question or suggestion for the Social Minds podc...
2021-12-1340 min
SocialMinds - A Social Media Marketing PodcastBeyond NFTs: How Brands Work in the MetaverseThe metaverse is an inevitability. But that doesn’t mean brands should rush to jump on the hype without stopping to understand it. In this special episode of Social Minds, recorded LIVE, a select group of our top experts talk all things NFTs, Web3 and blockchain technology, and answer real questions from real brands. Expect to learn the difference between genius branded NFTs and gimmicks, the implications of crypto for sustainable brands, and what digital marketing will look like in a decentralised landscape. Got a question or a suggestion for the Social Minds podcast? Get in touch at...
2021-12-081h 13
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [045]This week on Social in Six, we discuss Instagram’s new longer Stories update, Twitter’s Live Shopping feature, and TikTok’s new in-built video tagging option. We also go over WhatsApp’s possible Instagram Reels integration, Facebook’s new Creator Studio analytics tools, and TikTok expanding creator access to new monetisation features including Tips and video gifts for regular videos. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
2021-12-0613 min
SocialMinds - A Social Media Marketing PodcastEp. 164 - Don’t Feed the Trolls: A Linguist’s Guide to Navigating Verbal Abuse Online | Claire Hardaker, Lancaster UniversityNo brand is a stranger to verbal abuse on social media, but few know how deep the problem is rooted in human behaviour and which platform features exacerbate certain elements of those actions. Our guest this week is Claire Hardaker, forensic and corpus linguist and senior lecturer in linguistics and english language at Lancaster University. In this episode, she explains the psychological factors that drive verbal abuse, how to tell trolling apart from genuine criticism, and where big tech's response is satisfactory, or not. Plus we discuss our best possible solutions for dealing with it - and, spoiler alert, it...
2021-11-2936 min
SocialMinds - A Social Media Marketing PodcastAnswered: Is ROI the best way to measure success?ROI is most likely your main campaign metric, but ROI goes down the more you grow. That’s why you have to consider smarter ways to measure your performance and learn how to avoid relying on ROI, which we answer in this episode. Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com
2021-11-2407 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [044]This week on Social in Six, we’re talking about Facebook Groups’ new commerce features, YouTube’s plans for shoppable live streams, and Workplace’s integration with Microsoft Teams. We also cover two new features from Snapchat, Layers in Snap Map and a new food scanner, as well as Instagram’s change to Carousel posts. Finally we reveal the ad targeting groups now banned by Facebook and Instagram. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
2021-11-2214 min
SocialMinds - A Social Media Marketing PodcastSay No To Jargon: How Internal Communication Aids External Success | Daniel Bulteel, TikTokMarketers like to lean on industry jargon, but this only complicates the message for your audience and your team. For TikTok, eradicating jargon around the office is just one way improving internal comms has bolstered its external content. In this episode, we’re joined by TikTok’s global head of social media marketing, Daniel Bulteel, previously of Adidas and WPP. We discuss how TikTok’s marketing team has to be the best on the platform, how to trade traditional objectives for a principle-based output, and the danger of creating a strategic playbook. Got a question or sugge...
2021-11-1523 min
SocialMinds - A Social Media Marketing PodcastAnswered: How do I make my brand seem in-demand?Everyone’s heard the phrase ‘a Starbucks on every corner’. But what does that kind of exposure look like in the digital landscape? In this episode, find out how to leverage multiple channels to stay top-of-mind. Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com
2021-11-1004 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [043]This week on Social in Six, we cover the rollout of both Twitter Spaces and Twitter Super Follows, as well as TikTok’s take on Twitter’s Tip Jar that rolls out soon. We’re also talking all things Instagram, as the platform launches two new stickers and several new effects for Reels. Finally we explain the new additions to LinkedIn Company Pages. Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com
2021-11-0812 min
SocialMinds - A Social Media Marketing PodcastWe’re Past Hashtag Challenges: Everything a Smart Paid TikTok Strategy Can Do | Roxanne Parker - Social ChainTikTok’s advertising model has evolved enormously over the last year alone. No longer just a place to kickstart a dance challenge, TikTok Ads offer brands an affordable way to reach millions - and the app has an important role to play in the absence of third-party cookies. In this episode, Social Chain’s media planning director Roxanne Parker reveals the key to creating a smart paid strategy on TikTok. We cover the benefits over using TikTok over other platforms, comparing its campaign manager, what a paid TikTok campaign is likely to cost you, and where creators come...
2021-11-0139 min
SocialMinds - A Social Media Marketing PodcastAnswered: How should we use data without cookies?Since Apple’s iOS 14.5 update, 96% of US users have opted out of ad tracking - and we can assume the trend is similar in the UK. In this episode, find out what data your brand is losing and how to build your strategy back better. Have a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com
2021-10-2705 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [042]In this week’s Social in Six, we’re discussing Instagram’s LIVE Practice Mode and scheduling, desktop posting as well as customisable link stickers. We’ll be covering Pinterest’s new redesign and all the new features that come with it, and we’ll go over the placement Twitter is currently eyeing up for ads. Finally we talk about WhatsApp’s new shopping feature Collections, and the rollout of Twitter Spaces. Got a question or suggestion for the Social Minds podcast? Contact us at social.minds@socialchain.com
2021-10-2514 min
SocialMinds - A Social Media Marketing PodcastThe Role of Copywriting: When Writing Goes Beyond Words for Brands | Andrew BoultonEvery brand understands the importance of storytelling, and of presenting a clear message and narrative. But the majority of brands believe that copywriters exist only to add or edit the words, which is a task many attempt to do without the aid of a professional. In this episode, we’re joined by Andrew Boulton, copywriter, senior lecturer at the University of Lincoln, and author of Copywriting Is and Adele Writes An Ad. We discuss why misunderstanding or underrating copywriting is equal to torpedoing your own content, what the ideal stage is to bring a copywriter onto a pr...
2021-10-1834 min
SocialMinds - A Social Media Marketing PodcastAnswered: How do I make sure my social ads are remembered?On social, views are counted by the number of people who have watched the first three seconds of your ad - not the full thing. In this episode, Pollyanna reveals how to increase ad recall from your paid social by carefully selecting what to show in that window. Have a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com
2021-10-1305 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [041]This week on Social in Six, we discuss the end of IGTV as we know it, the features available with Twitter’s new Professional Profiles for businesses, and what the launch of Facebook Reels in the US means. We also cover LinkedIn’s test of paid, ticketed Events - and the monetisation it brings for creators - as well as Facebook’s Content Distribution Guidelines that inform Pages why their reach is being throttled. Finally we reveal what Twitter Spaces’ new recording option means for repurposing your audio content. Got a question or suggestion for the Soci...
2021-10-1114 min
SocialMinds - A Social Media Marketing PodcastAnswered: How Do I Sell My Ideas Internally?Have you ever known your brand or client should be on a new channel or trying out a new feature, but their caution is hurting their performance? In this episode, Pollyanna explains exactly how you can absolve them of fear and meet your goals by going for a walk, a jog, and a sprint. Have a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com
2021-10-0605 min
SocialMinds - A Social Media Marketing PodcastWhat Creators Want: How to Collaborate With Talent in 2021 | Meridith Rojas - LogitechEvery major social platform has been improving their creator offering over the last 12 months. The difference now is that creators know their worth, have agency over which brands they choose to work with, and are an asset no brand or platform can afford to lose. In this episode we’re joined by Meridith Rojas, the global head of entertainment and creator marketing at Logitech. We discuss why brands should invest in and develop talent, when to collaborate before a star’s rise to fame, and how to vet talent for your campaigns. We also cover the factors driv...
2021-10-0441 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [040]This week on Social in Six, we reveal what LinkedIn’s latest acquisition promises to do for your video content on LinkedIn, why Instagram is testing a way to recommend Reels on the main Facebook app, and all the details on Twitter’s Shop Module pilot which will let users shop products from brands in the app. We also discuss TikTok’s experiment to include ephemeral Stories in its offering, the death of Twitter Fleets, Instagram’s vertical feed for Explore, and Pinterest’s two new features: product tagging and paid partnerships. Got a question or suggestion for the Social...
2021-08-0910 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [039]This week on Social in Six, we’re going over lots of updates from Twitter, TikTok, YouTube, Clubhouse, and Instagram. These include a potentially upcoming edit button on Twitter, Instagram collaborative posts and Reels, and YouTube’s LIVE shopping test. Plus we talk about Twitter’s latest plans for subscriptions, including adding a new and improved version of TweetDeck. We also discuss Clubhouse’s wide launch, rebrand, and new messaging feature, and the latest from Instagram including auto captions in feed posts and a Reshare sticker to replace the current share to Stories function. Finally, we go over Tik...
2021-07-2610 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [038]This week on Social in Six, we’re talking about TikTok’s rollout of three-minute videos, WhatsApp’s new additions to voice memos, and Instagram’s recent test that will let all users add links to their Stories - regardless of follower count. Plus we discuss Snapchat’s new ad tools which let users opt-out of specific topics or targeting settings, Pinterest’s TAG Brand Safety certification and all of its new rules against weight loss ads. Finally, we cover TikTok Resumes - the platform’s new LinkedIn-esque tool to help brands find top creative talent. Got a question or...
2021-07-1210 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [037]In this week’s episode of Social in Six, we talk about Instagram’s latest tests - which include an emphasis on suggested posts, Fan Club Stories, and NFT-style collectables. Plus we discuss the arrival of Instagram desktop posting. We also cover TikTok’s new brand uplift ad polls along with its new Jumps feature, Twitter’s new sharing options, the application process for Super Follows and Ticketed Spaces, and Facebook’s launch of Live Audio Rooms and podcasts. Finally, we’re going over the new ecommerce additions to Facebook’s family of apps, including WhatsApp Shops. Got a question or su...
2021-06-2810 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [036]This week on Social in Six, we discuss the new details uncovered about Twitter’s Super Follows and the addition of newsletter sign up buttons in creator’s profiles. We reveal the latest efforts from Instagram to keep creators onside, like new content approval processes and the ability to tag two brands in one ad. Plus we explain why Facebook will keep creator products free until 2023. Finally we discuss YouTube Shorts’ UK launch and the new Pinterest feature that will help shoppers on the platform. Got a question or suggestion for the Social Minds podcast? Contact us at social.minds...
2021-06-1410 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [035]This week on Social in Six, we’re covering several new updates from Twitter and Instagram, a few from LinkedIn and plenty from Snapchat. We discuss Twitter’s upcoming subscription model, Twitter Blue, and everything we know about it so far, plus the relaunch of verification and several new features the platform has added to its audio feature Spaces. Over at Instagram we discuss the platform’s new shopping tab for exclusive product launches, the ability to post on desktop and a new feature to monetise Reels. Finally we reveal the new features that LinkedIn has added for events and li...
2021-05-3109 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [034]This week on Social in Six, Theo and Eve explain Twitter’s newly-launched Tip Jar feature, Snapchat’s new Creator Marketplace and Instagram’s decision to include pronouns in profiles. Plus we discuss TikTok’s new native shopping tab, which is being tested among a small group of accounts, and Pinterest’s first foray into live streaming with its virtual event taking place the end of this month. Finally we discuss YouTube’s $100M Shorts fund for creators and how this compares to similar features on Snapchat and TikTok. Got a question or suggestion for the Social Minds podcast? Contact us a...
2021-05-1710 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [033]This week on Social in Six, we discuss several new features being tested, including Twitter’s in-profile tip jar and its Business profile types. Plus we talk about TikTok’s new Lead Generation ads and give you the latest on Pinterest’s Shopify integration. Finally we reveal two big changes for Instagram: a suite of monetisation features for creators and the changes to Instagram LIVE that are set to take on Clubhouse. Got a question or suggestion for the Social Minds podcast? Contact us at social.minds@socialchain.com.
2021-05-0308 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [032]This week on Social in Six, we discuss several new features being tested, including Facebook’s upvote and downvote test for Groups and the latest from Instagram’s experiment to hide public like counts. Plus we talk about the newly launched Clubhouse Payments feature, as well as the new audio product that Reddit is rumoured to be working on. Finally we reveal two updates to social commerce: TikToks brand new ad formats and product display options and Snap’s acquisition of Screenshop. Got a question or suggestion for the Social Minds podcast? Contact us at social.minds@socialchain.com.
2021-04-1911 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [031]In this week’s episode of Social in Six, find out which feature Instagram, Snapchat and TikTok now all share, what LinkedIn’s latest test tells us about the future of social-first audio, and what YouTube’s new product detection tool means for brands and creators. Plus we discuss the possibility of Twitter adding emoji reactions and downvotes to tweets, the benefits of Instagram adding drafts to Stories, and the arrival of IGTV ads in the UK and Australia. Got a question or suggestion for the Social Minds podcast? Contact us at social.minds@socialchain.com
2021-04-0509 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [030]On this week’s episode of Social in Six, Theo and Eve discuss the upcoming launch of Twitter Spaces and all the new features available, TikTok’s new ads library and the introduction of personalised ads to the For You Page, and Instagram’s idea to launch a kids version of its app dedicated to under 13s. We also reveal the details behind Snap Inc’s acquisition of Fit Analytics and what it means for AR commerce, Facebook’s plans for in-stream ads in short-form videos and Clubhouse’s new Creator First program. Got a question or suggestion for the Social M...
2021-03-1911 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [029]This week on Social in Six, we reveal Twitter’s plans to introduce native commerce features including shopping Cards, Pinterest’s investment in video, AR and a new creator programme, and the update to LinkedIn Company Pages that SMMs have been waiting for. Plus we talk about Facebook’s expansions of Shops to the UK and Canada, the tips that TikTok has for brands on its platform and Twitter’s latest feature announcements, Super Follows and Communities. Click this link to watch Theo and Eve webinar on podcasting for the Marketing Meetup on March 9: http://sochn.co/3v7TLhw Want to...
2021-03-0809 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [028]On this week’s instalment of Social in Six, Theo and Eve discuss the possibility of paying for some Twitter features, Instagram’s plans to launch collaborative LIVEs with up to four people, and the job advertisement spotted on LinkedIn that suggests a focus on creator partnerships. Plus we talk about Twitter’s ongoing foray into audio with the addition of voice-based DMs, YouTube Shorts’ latest usage stats following plans to launch it in the US this March, and the new education initiative from TikTok: Seller University - which is dedicated to educating brands and creators on how best to colla...
2021-02-2212 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [027]It’s the first Social in Six of 2021 and already there’s a lot to talk about. This week we cover two telling tests from Instagram: removing the ability to share feed posts to Stories and the possibility of a vertical video feed for Stories. We discuss Twitter’s acquisition of newsletter service Revue and the platform’s plans to integrate it into its own upcoming newsletter feature. We also explain the new ASA guidelines that penalise using beauty filters in advertising. And finally we reveal the user uptake in Snapchat Spotlight - the platform’s answer to TikTok. Want to be...
2021-02-0814 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [026]It’s our last Social in Six of 2020 and this week, Theo and Eve talk about the onset and impact of three-minute long videos on TikTok, Facebook’s plans to add shopping carts to WhatsApp and its acquisition of the CRM tool Kustomer - including what this means for retailers using WhatsApp and social commerce. Plus we discuss the findings of Reddit’s first-ever UK year in review, how new GDPR rules will impact businesses that use Facebook Messenger’s API and, of course, Instagram’s launch of shopping within Reels. Want to be on Social Minds? Every other Monday we’...
2020-12-1413 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [025]It’s been a busy fortnight packed with updates to every social platform. This week on Social in Six, Theo and Eve are discussing the global rollout of Instagram Guides and the opportunities for brands, Twitter’s plan to bring back verification in 2021 and the details of Snapchat Spotlight - its answer to TikTok which is promising a share of $1M dollars to the creators of its most viral videos. Plus we reveal how your brand can use Pinterest's new online events feature, where ByteDance’s TikTok battle with Trump is up to, and why YouTube’s changes to monetisa...
2020-11-3014 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [024]This week on Social in Six, Theo and Eve take a first look at Instagram’s redesign, which puts Reels and shopping front and centre, reveal what WhatsApp’s new shopping button means for social commerce and messaging payments, and speak to what Spotify’s latest acquisition means for podcasters. Plus we cover the benefits of new public subscriber counts on Snapchat, Twitter’s expansion of Fleets and Carousel Ads, and what could go wrong if Facebook introduces downvotes on comments. Want to be on Social Minds? Every other Monday we’re answering your questions about the social landscape. Send in yo...
2020-11-1611 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [023]Social in Six is a breakdown of the top social media stories and what you need to know. This week, Eve breaks down some huge updates in social commerce, including TikTok’s Shopify integration and WhatsApp launch of shopping in chats. We also cover updates to Instagram LIVE and the new measures being put in place to force influencers to disclose ads, plus two updates to Snapchat’s AR capabilities that hold massive opportunities for brands. Finally, we discuss Facebook’s venture into cloud gaming and what it means for its competitors, and the Neighbourhoods feature being tested on Facebo...
2020-11-0211 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [022]Social in Six is a breakdown of the top social media stories and what you need to know. This week, Theo and Eve discuss the launch of Snapchat Sounds, a new audio browser for Reels, shoppable IGTV videos and Facebook’s ban on political ads until after the US Presidential Election. We also talk about what will happen if Instagram turns into Facebook entirely, the new update from Wordpress which lets users publish their entire blogs as Twitter threads, and Spotify’s latest attempt to lure podcast creators away from Youtube and Apple - by releasing a new audio form...
2020-10-1914 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [021]This week on Social in Six, Theo and Eve announce the long-awaited launch of Facebook Messenger and Instagram Direct’s integration, explaining what it means for both brands and users. We also cover stories from Snapchat, LinkedIn and Pinterest, as Snap expands its video ad offering and LinkedIn and Pinterest both roll out their versions of the popular Stories format. Finally we discuss what Reddit’s move to the UK means for advertisers in the region and how Facebook’s update to Rights Manager will affect what images you post on Facebook and Instagram. Want to be on Social Minds...
2020-10-0514 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [019]Theo and Eve are back with Social in Six - a breakdown of the top social media headlines and what you need to know. This week we’re talking about Instagram’s new home screen which highlights Shopping and Reels, Snapchat’s decision to bring ads to its lightweight Minis apps and the launch of Google’s answer to TikTok, YouTube Shorts, in India. We also discuss Facebook’s AR glasses in partnership with Ray-Ban, Facebook Messenger’s new co-watching feature and the launch of closed captions on IGTV. Plus we share with you our own insight from The Social Media...
2020-09-2114 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [019]Theo and Eve are back with Social in Six - a breakdown of the top social media headlines and what you need to know. This week we discuss TikTok’s partnership with Teespring and what that means for creators and monetisation, the expansion of Instagram Guides as the platform experiments with long-from, and the reasons why Facebook might soon ban all news posts in Australia. We also cover the trend causing a surge in Snapchat user growth, Twitter’s update to Trending Topics and the expansion of Facebook Shops and Instagram Checkout in the US. Want to be on Soci...
2020-09-0715 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [018]Theo and Eve are back this week with Social in Six - a breakdown of the top social media headlines and what you need to know. We’re talking about TikTok’s first music distribution partnership with UnitedMasters, Twitter’s new reply features and Facebook’s campaign to get brands and users including more hashtags in their posts as well as using them as a search tool on the platform. We also discuss the news that Facebook has officially entered the first stage of its messaging merger, as Facebook Messenger and Instagram Direct are seen to combine for the first ti...
2020-08-2414 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [017]Theo and Eve are back with Social in Six - a breakdown of the top social media headlines and what you need to know. This week, we discuss the updates to Messenger that are seeing SMEs and users through lockdown, including livestreams from Messenger Rooms and a new ecommerce and customer service plugin. We also discuss the latest from Twitter’s proposed paid subscription model, and reveal the features you could soon be asked to shell out for. Next we talk Snapchat as its latest feature is the last in a long line of music licensing deals for all th...
2020-08-1013 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [016]Theo and Eve are back this week with Social in Six - a breakdown of the top social media headlines and what you need to know. In this episode, we reveal the US launch date for Instagram’s Reels and explain how it differs to TikTok. We also give you a first look into Snapchat’s new brand profiles that are currently in testing among a select group of brands, and are due to roll out at the end of this year. Speaking of Snapchat, it and Twitter have released their Q2 earnings, highlighting the impact that COVID-19 has had...
2020-07-2715 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [015]Theo and Eve are back this week with Social in Six - a breakdown of the top social media headlines and what you need to know. In this episode, expect to hear all about Twitter’s new paid-for feature and what it means for publishers, the leaked code that shows how WhatsApp and Messenger will be integrated (and sooner than you think) and get a first look at TikTok’s new ad platform for brands, which looks suspiciously like Facebook Ads Manager. We also talk about several new features coming to both LinkedIn and Instagram, including a double-tap Like func...
2020-07-1314 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [014]Theo and Eve are back this week with Social in Six - a breakdown the top social media headlines and what you need to know. In this episode we discuss the arrival of Voice Tweets and TikTok For Business, as well as the news that brands that want to advertise on Instagram will no longer have to have a Facebook Ads account to do so. That news follows the growing advertiser boycott of Facebook - the third in as many years. We also cover everything revealed at Snapchat’s smash-hit Partner Summit event, as well as revealing the reasons th...
2020-06-2912 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [013]Theo and Eve are back this week with Social in Six - a breakdown of the top social media headlines and what you need to know. In this episode we cover several new updates from Twitter, including the launch of its Stories product Fleets and the return of the infamous blue ticks; we talk about Instagram’s latest change to Stories, which alters the UI to double the number of Stories on your screen; and we discuss Facebook’s new engagement analytics for measuring the effect of comments on reach, including what that means for refining performance. Also this week...
2020-06-1514 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [012]Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and what you need to know. This week we dissect some of the biggest stories to come out of Instagram, including a breakthrough in social commerce with Shops, a new space for editorial content called Guides, and the platform’s move to finally show ads on IGTV and split the ad revenue with creators. Elsewhere, we take a closer look at President Trump’s decision to remove certain immunities for social platforms, which came in the same week Facebook rebranded its...
2020-06-0114 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [011]Theo and Eve are back this week with Social in Six to break down the top social media headlines and what you need to know. In this episode we cover a handful of new features from Facebook, Instagram and Twitter, including anti-bullying tools and prompts to reconsider offensive language. We also discuss the news that Facebook will compensate its moderators for the first time ever, many of whom have been left with mental health conditions like PTSD due to their work for the company. Finally we give you a first look at Spotify’s new video podcasts - currently in...
2020-05-1814 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [010]Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and what you need to know. This week we reveal new features from Instagram and TikTok, as competition increases between the two. While Instagram has made food ordering available through the app, TikTok is pressing ahead with Donation Stickers and a potential Shop Now button having just hit 2 billion downloads. Also this week, we discuss how Facebook is monetising lifestreams and why Twitter has opened its API to data researchers. Finally we discuss the recent study that revealed 75% of people...
2020-05-0413 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [009]Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and what you need to know. This week we address TikTok’s messaging ban on under 16s, Facebook’s $5.7 bn investment and the return of Project Libra. We also discuss what can be deduced from Snapchat’s Q1 earnings report, as well as reveal new features from Facebook and Instagram, including a gaming app from Facebook that hopes to rival Twitch and YouTube, and a simulcast option that will finally enable brands and influencers to maximise their engagement on one stream...
2020-04-2310 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [007]Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and what you need to know. This week we break down the key updates from Facebook in response to the coronavirus, including a new Messenger desktop app and a Stay Home reaction button, and explain what Messenger’s new Auto-Status feature means for privacy. Also in our top stories this week is YouTube’s TikTok clone, Snapchat’s surge in usage and the reason a newly popular app, Houseparty, is offering a $1,000,000 bounty. Want to be on Social Minds? Every Monday...
2020-04-0611 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [006]Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and what you need to know. Our second remote recording features news from across the ever-changing landscape and the impact COVID-19 is having on platforms. We look at Facebook’s mounting response to the pandemic, including the introduction of Instagram’s long-rumoured Co-Watching tool and a new WHO-backed information centre for WhatsApp. Meanwhile, our strategy director, Mike Blake-Crawford, weighs in on the seven major brands who have upped their social media spend. Remember, if you want to feature on the podc...
2020-03-3012 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [005]Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and what you need to know. Undeterred by the pandemic, we hosted our first-ever remote recording to bring you news on LinkedIn’s new ad format and why Instagram is temporarily putting a hold on new AR filters. This week’s episode also takes a first look at WhatsApp’s self-destructing messages, Facebook’s proposed quiet mode and a preview of our Social Chain webinar series on the opportunities available to our industry in times of crisis. You can sign up by fo...
2020-03-2309 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [004]Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and what you need to know. This week we address how coronavirus is impacting the money that YouTubers make as well as what brands should and shouldn’t say, according to Twitter. We also walk you through the new Lens Web Builder on Snapchat, which lets brands and advertisers build their own branded custom lens for the first time. Also on our agenda are stories from Facebook’s growing relationship with Instagram, Reddit’s change of heart on advertising and big ta...
2020-03-1611 min