Shows
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [101] It's our first Social in Six episode of 2026! This time our social media manager Emily Harrison is joining Mil to unpack all the latest and greatest from the world of social. First up, they're breaking down what brands need to know about X's ongoing AI image controversy, plus a handful of Instagram updates including: Customise Your Algorithm, an official launch for its new CTV app, and a so-called "likes recession". Elsewhere, YouTube has a new post format for Shorts, and Mil and Em unpack why Pinterest is increasingly becoming Gen Z's favourite platform. ...
2026-01-1918 min
SocialMinds - A Social Media Marketing PodcastWhat Pinterest Predicts 2026 Says About the Future of Trends | Louise Foley, Director of Marketing, Europe – Pinterest2025 was the year of sardine tees, filthy martinis and red leather – but we already knew that thanks to Pinterest Predicts' trend forecasts for Fisherman Aesthetic, Pickle Fix, and Cherry Coded. For 2026, Wilderkind, Poetcore, and FunHaus are among the many trend predictions our favourite visual discovery engine has in store for us this year. To tell us about how brands, marketers and creators can all leverage this year's biggest vibes, we're joined once again by Pinterest's Director of Marketing, Louise Foley. Expect to discover why your audience is turning to imaginative escapism, why trends are growing 4.4x faster than seven ye...
2025-12-1057 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [100]On our 100th Social in Six episode, SocialChain influencer executive Rachel Lea joins Mil in the studio to cover off the top six need-to-know updates from the world of social. This time, that includes two updates from Instagram: a new watch history feature and a crackdown on duplicate content that's got some news accounts rattled. They're also talking all about Sora, the latest AI video/social platform from ChatGPT's parent company OpenAI. Plus, new AI tools from TikTok that let creators streamline both the edit and video scripting process; Reddit's guide to optimising for AEO (not a typo, that's Answer...
2025-11-1717 min
SocialMinds - A Social Media Marketing PodcastSocialChain x Primark: Behind the workRecorded in front of a live audience at SocialMinds Live 2025, we go behind the scenes of Primark's bold social-first strategy with Primark's Kymberley Thomson in this raw, unfiltered conversation between client and creative. From concept to execution, we lift the lid on the work and the wins that put community at the heart of the brand, and how collective creativity turned one of fashion's biggest names into a cultural conversation starter. Get in touch at socialminds@socialchain.com.
2025-10-2729 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [099] On this episode of Social in Six, SocialChain strategist Chelsea Noronha returns to the studio to help Mil break down social's biggest updates. They cover Meta's ad-free subscription tier launching in the UK, plus the news that Instagram is trialling opening the app to the full-screen Reels feed. They also discuss two updates from Facebook, including keyword search suggestions for Reels, and the platform's rising popularity as a news source. Finally, they cover TikTok Travel Ads and YouTube's AI tool that generates alternate endings for Shorts. Got a question or suggestion for t...
2025-10-2017 min
SocialMinds - A Social Media Marketing PodcastWhy Bold Social Creative Is Always Worth The 'Risk' | Aaron Gillies, 4Studio, Channel4Your most successful activations will be the ones that makes stakeholders squirm. Just a little. Still, most organisations are more fearful of perceived backlash than ever before - but not Channel4. As the 'alternative' UK broadcaster with shows that range from Virgin Island to Trump V The Truth, the nature of its programming opens doors for the nature of its marketing. In this episode, 4Studio's senior content strategist Aaron Gillies tells all. Whether it's sending Handmaids in full regalia to parade The Palace of Westminster a week after Roe Vs Wade was overturned, or letting mischievous Yorkshire teens take...
2025-10-061h 02
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [098] On this week's trend-focused Social in Six, account manager Scarlett Carson joins Mil for a midyear lookback on the trends that are dominating social right now – and the trends to come. They dissect Pinterest's autumn trends report, YouTube's digital culture recap, and talk about the trends they think will sustain in 2025. They also break down the hottest new updates, like Instagram adding new analytics, a Reels linking feature and considering screenshots as a measurable metric; plus TikTok quietly implementing a hashtag limit and Reddit's Pro Organic playbook. Got a question or suggestion for the SocialMinds podc...
2025-09-1518 min
SocialMinds - A Social Media Marketing PodcastHow UKTV Uses Data to Fuel Brand Loyalty through Fandom | Erina Jones, UKTV For TV broadcasters, social marketing has to do more than just educate or entertain – it has to convince audiences to get *off* their phones and sit down to watch. Sharing the solution to that challenge is Erina Jones, director of social media and social AVOD at UKTV, part of the award-winning BBC Studios. Erina delves into why consolidating UKTV's owned channels made for a stronger brand, the secret to a perfect TV show cutdown for social, and how data helps the team convert passionate communities into loyal brand fans. Got a question or a suggestion for the Soc...
2025-09-0853 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [097]On this week's episode of Social in Six, The Fifth's account manager Chiara Yeomans joins Mil in the studio. They're talking about the updates that have social marketers talking, including Instagram finally launching Reposts, YouTube beating out ITV to become the 2nd most-watched channel in the UK; and the hottest influencer marketing trends set to continue in 2025. They also cover Meta's new tips for Advantage+ campaigns; a familiar collab post feature from YouTube; and TikTok's reported Engaged Session feature that lets you retarget website visitors without a tracking pixel. Got a question or suggestion for the...
2025-08-1820 min
SocialMinds - A Social Media Marketing PodcastWhat Effective Social Performance Really Looks Like | Mark Byrne, Brave Bison and Gareth Harrison, SocialChain Social ad spend is growing but over half of it still goes to waste. In this first episode of The Media Lift Effect, a special SocialMinds × Brave Talk collaboration, host Eve Young is joined by Gareth Harrison (SocialChain) and Mark Byrne (Brave Bison) to unpack why performance is falling short — and what needs to change. They explore the new realities of rising CPMs, fractured attention, and misleading last-click attribution. And introduce a smarter model built for how people move through social: aligning creative, media, and measurement to reduce waste and lift performance. From creator content to dw...
2025-08-0539 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [096] On this week's episode of Social in Six, senior creative Eve Young is back with Mil in the studio. Together, they recap the top headlines from social, including Bulletin Boards, TikTok's answer to Broadcast Channels; Instagram and TikTok developing connected TV apps; and YouTube's new shoppable stickers for Shorts. They also discuss Meta's plan to train chatbots to send follow-up messages unprompted; X making advertisers literally pay by the pixel, and Reddit's new Recommendations tool. Got a question or suggestion for the Social Minds podcast? Get in touch at socialminds@socialchain.com. Got a question or...
2025-07-1414 min
SocialMinds - A Social Media Marketing PodcastHow Dr. Oetker Cooked Up Its Content Strategy for Culture & Loyalty | Josephine Keller, Dr. Oetker Dr. Oetker is a brand that has a place in every household's cupboards, but it's also found its place on everybody's social feeds - particularly for its baking category. Today's guest is Josephine Keller, Dr. Oetker's head of digital marketing, and she joins us to share how the brand has successfully built out its in-house social production capabilities, what the power of both UGC & EGC has been for them (and when to use each) and why old cult classic Facebook Groups is still worth the investment. Got a question or a suggestion for the SocialMinds po...
2025-06-3044 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [095] This week, Mil is joined by The Fifth's associate creative director Joel Newman to break down the need-to-know headlines from the world of social. This time, they're discussing a suite of new ad tools from both TikTok and Meta, LinkedIn's new First Impressions Ads and a promising update on Instagram's trial Reels. We also cover Pinterest's midyear trends report and, finally, unpack a WPP Media report that says creators are set to generate more revenue than traditional media channels this year. Got a question or suggestion for the Social Minds podcast? Get in touch at socialminds@socialchain.c...
2025-06-1617 min
SocialMinds - A Social Media Marketing PodcastProcurement, Pitches and Partnerships: Why Chemistry Still Counts | Tina Fegent Procurement isn't just about cost-cutting anymore. It's about chemistry, collaboration and long-term value. That's the message from this week's guest, Tina Fegent – one of the UK's first marketing procurement specialists and a leading voice in agency-client relationships. In this episode, we explore how procurement has evolved from tactical to strategic, why "fit over flash" matters in pitches, and how agencies can build lasting partnerships with brands. Tina also shares her take on the future of social media, the role of AI in marketing, and what makes campaigns like Holland & Barrett's Strong for Life resonate beyond the scroll. ...
2025-06-0243 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [094] Show your support! Vote for Eve, your SocialMinds host, to win Creative Trailblazer in the Prolific North Creative Awards here: https://www.prolificnorth.co.uk/creative-awards-cast-your-vote/ This week, SocialChain strategist Chelsea Noronha joins Mil in the studio to unpack the latest, greatest, and up-and-coming social media features you need to know about. That includes an update to TikTok Ads and its new moderation feature, native reposts on Instagram, and new creator collaboration tools on YouTube. We also cover one LinkedIn feature brought back from the dead, and Pinterest's latest foray into AI with a smart recommendations-based shopping fea...
2025-05-1916 min
SocialMinds - A Social Media Marketing PodcastWhy Brand Fundamentals Are More Important Than Ever | Kathryn Swallow, Unilever Platforms change, trends come and go. Brand fundamentals must remain. That's the opinion of this week's guest, Kathryn Swallow - former worldwide head of Unilever's deodorants category, previously the global VP for Rexona (Sure) and Dove. Among all of Unilever's brands, the deodorant category stands out thanks to the global success of those brands as well as Lynx (Axe), and their success is owed in part, Kathryn says, to a deep understanding and respect for a brand's positioning, purpose and and proposition. In this, we ask how brands can stay true to their core - and communicate t...
2025-05-0537 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [093] SocialChain strategy and innovation director Gareth Harrison joins Mil to unpack this month's Social in Six updates. This time, that's an update on TikTok's ban in the US, which has been extended again; a handful of updates from Meta to improve social SEO and make creator partnerships easier; and LinkedIn's new Trends page that curates videos based on trending workplace topics. Elsewhere, Snapchat has launched a new ad format in Sponsored AI Lenses, while YouTube Shorts has changed the way it measures views. Got a question or suggestion for the Social Minds podcast? Get...
2025-04-1416 min
SocialMinds - A Social Media Marketing PodcastHow to appear in search results as social shapes SEO | Hannah Walker, RedditSocial is changing the face of search and, with that, the impact on how brands and products are discovered has also shifted. Reddit is among the platforms capitalising on this - tapping into consumer habits of adding 'Reddit' to the end of every search term, making the brand name the 6th most-Googled term in the US. In this episode with Hannah Walker, Reddit's Head of Mid-Market for the UK, we find out why platforms are leaning on AI to elevate their search offerings, how brands can benefit from Reddit's curious community through both paid and organic, and...
2025-03-3128 minSocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [092] On this episode of Social in Six, Mil is joined by Callum Woodbridge, senior creative at SocialChain. Together they cover all the headlines you need to know from the world of social, including TikTok Shop's new feature to get you buying top products, LinkedIn rolling out comment impressions and Pinterest's plan to stop AI images taking over the feed. Plus, two updates from Instagram, including a possible new standalone Reels app and testimonials for Partnership Ads. Finally, they give you the lowdown on a new study that says TikTok is the top media channel for short-term ROI.
2025-03-1716 minSocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [091] On this episode of Social in Six, SocialChain strategist Chelsea Noronha joins Mil to break down the latest headlines from social. This time that includes: an update on TikTok US, LinkedIn's new video features for desktop users, and YouTube's latest partnership to get you posting Shorts. Chelsea and Mil also cover two updates from Instagram, including the platform's CapCut clone and some changes to the grid. Finally, they break down how Meta's fact checking program, set to launch next month, will work. Got a question or suggestion for the Social Minds podcast? Get in touch at...
2025-02-1712 min
SocialMinds - A Social Media Marketing PodcastManchester City FC: How Fans Are at the Centre of City's Social Strategy | Paul Handler Football clubs' social output is a different ball game to traditional B2C brands. As one of the world's most beloved, Manchester City must both use its channels to please die-hard fans whilst enticing the emerging. In this episode, City's head of social media and international content, Paul Handler, tells us what makes their fans tick and how their strategy facilitates that. Expect to learn how to convert passion into engagement, why leveraging your content archive is crucial, and how to proactively keep a reactive mindset. Got a question or a suggestion for the SocialMinds podcast? Get in...
2025-02-0438 min
SocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX – TIKTOK US SPECIAL On a special episode of Social in Six, Mil and our creative director Jake are talking all about TikTok's imminent ban in the US. They cover everything that's happened so far, what the short- and long-term impacts of a nationwide ban would be, and what that could mean for the future of social. Plus, they're ensuring your social strategy is prepared for every possible scenario come Monday with some actionable advice for brands. Download our free fact guide for brands here: https://www.socialchain.com/social-minds/industry/the-tiktok-us-ban-everything-you-need-to-know/ Got a question or suggestion for the Soc...
2025-01-1726 minSocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [090] On this episode of Social in Six, Mil and Eve cover two updates from Instagram: a Trials update for Reels, and its latest new features for Broadcast Channels. They also discuss what Australia's social media ban means for brands, how TikTok is allegedly hoping to boost shopping with TikTok Mini apps, and YouTube's latest slate of updates to facilitate brand and creator partnerships on platform with BrandConnect. Finally, they cover an ads update from Meta that gives your Traffic campaigns increased flexibility. Got a question or suggestion for the Social Minds podcast? Get in touch at socialminds...
2024-12-1618 min
SocialMinds - A Social Media Marketing PodcastDuolingo: How Social Creates Word of Mouth Buzz for Duolingo | Rebeca Ricoy, DuolingoWhen the language learning app's owl mascot, Duo, first appeared on our TikTok screens, marketers and audiences alike couldn't look away from the unhinged comedy bits and hilarious community engagement. Now, as Duolingo looks to build on its success and evolve the brand for the future, we sit down with its Regional Marketing Director for Europe & LATAM, Rebeca Ricoy, to learn what the future holds for Duo and the other ensemble cast of characters you interact with on the app. Expect to hear why the brand wasn't shy to embrace its intimidating reputation, how they approach local vs global...
2024-12-0239 minSocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [089] On this episode of Social in Six, Mil and our associate creator director Emma break down two updates from Instagram, including mythbusting on sponsored content and the news that the platform shows less popular videos in lower quality. Elsewhere, TikTok is tinkering with a new shopping integration, and LinkedIn has some tips to get you optimising for mobile. Plus, YouTube wants to make it easier for you to partner with Shorts creators, and finally, microblogging platforms Bluesky and Threads have seen an uptick in usership following the US election. Got a question or suggestion for the Social...
2024-11-1812 min
SocialMinds - A Social Media Marketing PodcastFrom scroll to sale: the past, present and future of social commerce with TikTok Shop, SocialChain and Brave Bison Only a decade ago, social platforms were purely that: social. But what started out as places for people to connect and catch up with family and friends has now become an altogether different space. Nowhere is this transformation more evident than TikTok. From entertainment to discovery to search to sale, the explosion of social commerce means TikTok has effectively become a microcosm of the customer journey, launching its ecommerce platform TikTok Shop in 2021. Hear more tips from Jackie, Hannah and Gareth as they took to the SocialMinds LIV...
2024-11-0837 min
SocialMinds - A Social Media Marketing PodcastFireside Chat: Creator Special with Natalie O'Leary, BBC Radio 1 | SocialMinds Live Manchester 2024The creator economy is barely twenty years old,
but already, it's dramatically changed the social landscape for brands and marketers. Audiences crave real life, not challenge videos; excessive gifting is seen as out of touch, not aspirational; and TikTok has levelled the playing field by making creators
out of everyday people sharing their stories. But if there's one thing creators know how to do, it's adapt. Creators are testing and learning, leaning into new content formats and features, and even building empires of their own. And old-school influencers
who made a name for themselves on YouTube have divers...
2024-11-0633 min
SocialMinds - A Social Media Marketing PodcastSocialChain's Next Chapter with CEO Jacinta Faul | SocialMinds Live Manchester 2024 This year marks 20 years since Facebook was founded. It's also the year SocialChain celebrated its tenth birthday and welcomed its new CEO Jacinta Faul. Talk about milestone moments. One month into her role, there was no better time for Jacinta to sit down with our CMO Hannah Baker to look back on the past ten years - and pull out some predictions for the future - than at SocialMinds LIVE. For our second Mini Cini session at SocialMinds LIVE: Future Casting Social's Next 20, Jacinta sat down in...
2024-11-0423 min
SocialMinds - A Social Media Marketing PodcastHow to leverage local on social with Greene King | SocialMinds Live Manchester 2024 Real people. Real stories. Real moments. Locally created social content can connect with your customers more than generic brand content ever could. At least, that's the thinking behind Greene King's social strategy. Leveraging its local teams was a mammoth task for the pub chain, which owns over 2,000 pubs and multiple sub-brands across the country. But with over five million fans across its social channels, the UK's biggest pub retailer and brewer is clearly doing something right. In this episode from SocialMinds Live, discover how you can balance glo...
2024-11-0121 min
SocialMinds - A Social Media Marketing PodcastForecasting the future feed with Reddit, TikTok and Meta | SocialMinds Live Manchester 2024Social is no longer just about being social. It's a place where people buy, are entertained, become influenced or even find their dream job. And it's even poised to be a powerful search and discovery channel – look at Search Ads Campaign on TikTok. With so much change on the horizon, how can marketers make sense of social's evolving role in their broader marketing mix? There's no one better placed to answer this question than the platforms themselves. At SocialMinds LIVE: Future Casting Social's Next 20, senior marketing leaders from TikTok joined Meta and Reddit to discuss what the fut...
2024-10-3129 min
SocialMinds - A Social Media Marketing PodcastHow AI actually solves problems for marketers with SocialChain and Brave Bison | SocialMinds Live Manchester 2024Video editing, images and even podcasts. With generative AI tools cropping up for almost every creative skill, there's no doubt AI enables us to work faster. But that could come at a cost. AI is already making it quick and easy for marketers to get answers, but is it also making us get complacent? At SocialMinds LIVE, SocialChain strategist Chelsea Noronha and group strategy director Ric Hayes sat down with Brave Bison's director of AI and creative Matt Garbutt to deep-dive on all the practical ways our proprietary AI tool AudienceGPT can challenge us as much...
2024-10-2923 min
SocialMinds - A Social Media Marketing PodcastThe Brand Panel with ITV Studios, Monzo, Surreal and Lick | SocialMinds Live Manchester 2024Only a decade ago, brands existed on the fringes of social. Now, entire businesses are built and marketed around it. Impressive, right? Even more so when you remember that two decades ago, most social apps we use today hadn't even been invented. Twenty years on, how are Monzo, Surreal and Lick – three brands who owe a lot of their success to their thriving social channels – integrating this into their wider marketing mix? And how are traditional publishers like ITV Studios adapting to a social-first mindset as the lines between content and broadcast blur? Catch up with t...
2024-10-2832 minSocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [088] This time on Social in Six, Kieran and Mil cover two updates from TikTok, including a keyword search ad update and a new partnership that'll help you get more people shopping in store. They also cover Facebook's facelift to get Gen Z usership on the rise, two new updates from Snapchat, and a surprising update from Instagram. Finally, Pinterest's Halloween report is here to give you inspo for your seasonal cotntent. Got a question or suggestion for the Social Minds podcast? Get in touch at socialminds@socialchain.com.
2024-10-2117 min
SocialMinds - A Social Media Marketing PodcastCanva: When Local Social Works and How To Implement It | Lachlan Stewart, CanvaAs a global platform used by businesses, creatives, and entrepreneurs (and everybody in-between), Canva must create content that not only showcases its capabilities but also connects with diverse international markets, each using the platform for different reasons. Joining us today to discuss Canva's 'Truly Local' strategy is Lachlan Stewart, Social Lead at Canva. He shares insights into the challenges, investments, and successes that have come from the brand's commitment to localised social over the past year – offering valuable lessons from Canva's journey. Get in touch at socialminds@socialchain.com. Plus make sure you register for SocialMinds LIVE in...
2024-10-0737 min
SocialMinds - A Social Media Marketing PodcastYour Invitation to SocialMinds LIVE | Returning to Manchester Join us at Ducie Street Warehouse in Manchester on Wednesday 16th October for a day filled to the brim with expert brand speakers, platform workshops, and live podcasts with some of social media's brightest minds. Register for free at socialchain.com/event.
2024-10-0101 minSocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [087] This time on Social in Six, we're back with a very familiar update for YouTube Shorts, LinkedIn's push for more vertical video content, and TikTok's decision to let you edit videos after posting. Plus there are a few key updates to Ads on Facebook and Instagram including better API access for Reminder Ads, and Instagram changes the rules of play for its increasingly popular Broadcast Channels. We're here to simply break it down for you. Got a question or suggestion for the Social Minds podcast? Get in touch at socialminds@socialchain.com.
2024-09-2317 min
SocialMinds - A Social Media Marketing PodcastLiquid Death: Why Ignoring Advertising's Rules Produces the Best Creative | Andy PearsonLiquid Death only launched in 2019 and has already cemented its place in consumer's hearts and creatives' bucket lists. It's taken the simplest commodity - water - and built a rich universe of personality, creativity and credibility around it, that's turned a product into an entertainment property. In this episode we're joined by Liquid Death's VP of creative, Andy Pearson, who shares with us the creative decisions, crazy brainstorms, and love for comedy which made Liquid Death the third most-followed beverage brand in the world on social. Forget everything you know about advertising. This is a masterclass in...
2024-09-0954 minSocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [086] On today's episode of Social in Six, our associate creator director Emma Lyskava joins our content marketer Mil to break down X's lawsuit against ad safety nonprofit Global Alliance for Responsible Media (GARM) and discuss Instagram's analytics changes that put views front and centre. We also cover YouTube's new ad type for livestreams, LinkedIn giving newsletters a boost with paid, a small but handy update from Instagram, and a much-requested TikTok feature. Download your copy of the white paper here. Got a question or a suggestion for the SocialMinds podcast? Get in touch...
2024-08-1919 min
SocialMinds - A Social Media Marketing PodcastSocialChain: Why Brands Should Aim Higher Than Authentic on Social | Eve Young and Georgia Hill"Authentic". It's one of marketing's biggest buzzwords. Authenticity has become brands' North Star on social, but what does that word actually mean? Our content marketer Melissa Harvey wants to find out. In this episode, Melissa's diving into SocialChain's brand-new white paper Forget Real: Why Brands Should Aim Higher Than Authentic on Social. Together with its contributors, senior creator Eve Young and midweight creator Georgia Hill, they uncover why brands should stop trying to be authentic and start holding themselves accountable instead; why your setbacks shouldn't be swept under the rug; why self-righteousness is failing brands as a...
2024-08-0731 minSocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [085] On this week's Social in Six, we're sharing the latest on TikTok's answer to virtual influencers: Digital Avatars, and an expansion of its Out of Phone ad placement. We discuss Instagram's exciting addition to Reels regarding audio and an update to its Collab Posts, plus X's decision to introduce downvotes and Pinterest's new AI image editing tool. Got a question or suggestion for the Social Minds podcast? Get in touch at socialminds@socialchain.com.
2024-07-2218 min
SocialMinds - A Social Media Marketing PodcastRNIB: On Making Accessible Creative Content an Achievable Ambition | Helen Dutson & Holly TukeIf you saw Jeremy Allen White's Calvin Klein ad, count yourself lucky. It was shared without ALT text, so blind and partially sighted people couldn't join the fun. That was until RNIB schooled us all. Behind every sassy, creative, and inventive post from the Royal National Institute of Blind People is an important message: People with sight loss exist. Social media content manager and previous copywriter for Specsavers' agency, Helen Dutson, and RNIB's social media officer Holly Tuke, who's registered blind are on a mission to show social media that accessible content is achievable, necessary, and rich ground for...
2024-07-0854 minSocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [084] This week on Social in Six, we're joined by SocialChain senior strategist Gareth to break down the top stories circulating in social right now. On the agenda are two updates from Instagram – the first being a test for text overlays and different image ratios in Carousels, and the second being unskippable in-feed video ads. We also discuss TikTok replacing its Creator Centre with new TikTok Studio, X launching new analytics (with a catch), and LinkedIn implementing yet another AI ad tool. Finally we unpack findings from a new Pinterest report, which offers some key insights into getting attention on th...
2024-06-1715 min
SocialMinds - A Social Media Marketing PodcastOatly: How to Keep Your Creative Edge as the Brand Matures | Sarah Sutton, Global Media Director – OatlyOatly's punk reputation needs no introduction, but its new media plan does. The brand is scaling up and growing up. So how can Oatly's provocative ads and content stay that way, while it steps into this next, more mature, phase? In this episode we're joined by its Global Media Director, Sarah Sutton, to reveal when brands are over-strategising, why Oatly still won't write TOV guidelines (I know, I know) and how they're approaching social reactive and creator partnerships after watching the rest of us do it first. Got a question or a suggestion for the SocialMinds podcast? G...
2024-06-0334 min
SocialMinds - A Social Media Marketing PodcastDeconstructing a Captivating Campaign: SharkNinja & SocialChain | SocialMinds LIVE 2024A good social strategy should be a lot of things. But the best ones are built around, and for, the fans. Go behind the curtain of a campaign that dominated the FYP page in 2023: SharkNinja's fan-first approach promoting the Ninja Creami on TikTok. And discover how you too can build campaigns that outlast you. Hear from SharkNinja director of social media & influencers, and SocialChain's head of influencer Amelia Wollaston, and senior strategist Gareth Harrison. Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.
2024-05-2931 min
SocialMinds - A Social Media Marketing PodcastBuilding Robust Measurement: Angie French, SocialChain & Brave Bison | SocialMinds LIVE 2024Measuring social's effectiveness can be a minefield. We all want to create more effective outcomes for our brands through social, but social media's KPIs often seem disconnected to marketing effectiveness principles. That's what we aim to clarify through this panel discussion – with Ric Hayes, SocialChain group strategy director; Hannah Kimuyu, Brave Bison MD of performance; and Angie French, founder of ALF Consulting. In this, they simplify what it means to know how hard your ads are working – and show you exactly where to start. Got a question or a suggestion for the SocialMinds podcast? Get in touch at s...
2024-05-2236 minSocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [083] In this instalment of Social in Six, we're joined by SocialChain strategist Kieran Hughes to break down the latest social updates. This time that includes collaboration posts from TikTok, an algorithm change from Instagram, and several new premium ad types from TikTok. We also talk about Meta and TikTok's new crackdown on AI generated content, Instagram's plan to grow Threads' userbase further, and what Adam Mosseri had to say on Reels best practice. Got a question or suggestion for the Social Minds podcast? Get in touch at socialminds@socialchain.com.
2024-05-2014 min
SocialMinds - A Social Media Marketing PodcastBuilding Engaging Campaigns: With Meta, LinkedIn & Pinterest | SocialMinds LIVE 2024What should we, as brands, be doing to make our campaigns more engaging and, ultimately, more effective? There's no one better to ask than those who write the rules of engagement – the platforms themselves. At SocialMinds LIVE 2024 we put three of the major social players around the same table to find out – algorithm be damned - what formats, campaigns and ad solutions really drive engagement on their respective channels. Hear from Tobi Demuren, head of advocacy marketing at LinkedIn; Matthew Siberry, head of home at Pinterest UK; and Molly Rajanathan; agency solutions at Meta. Got a qu...
2024-05-1546 min
SocialMinds - A Social Media Marketing PodcastBuilding Communities at Scale: With American Express Global Business Travel, MOB & SocialChain | SocialMinds LIVE 2024Our first panel at SocialMinds LIVE in London asked one simple question: how can brands bin the buzzword and build a genuine community? Answering our question was Leah Silverlock, global director of social media at American Express GBT; Jake Gauntlett, head of content at MOB; and Tom Bellamy, SocialChain's executive creator director. But here's the catch: how we define community and how the wider industry defines it, is wildly disconnected. Through this discussion and the following Q&A, we set the record straight and set brands on the right path. Got a question or a suggestion for...
2024-05-0835 min
SocialMinds - A Social Media Marketing PodcastBuilding a Brand Worth Talking About: With Oatly's Sarah Sutton | SocialMinds LIVE 2024Join us from the SocialMinds stage in London, as we go behind the scenes of the ODMC (the Oatly Department of Mind Control) to find out what makes a distinctive brand on social. Hear from Sarah Sutton, global media director for the illustrious Oatly, as we learn how vowing to be consistently inconsistent has enabled everyone's favourite oat drink to build reams of brand equity. Plus, listen as your questions get answered in our Q&A section. Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.
2024-04-2944 minSocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [082] This week on Social in Six, we're talking about Instagram's latest move into collaborative social, with Blend, TikTok's push into shopping ads and search, and YouTube's focus on creator-led shopping. Elsewhere, Facebook's rules for video uploads have changed, while Reddit and LinkedIn both have exciting updates to their ads offering, branching into generative AI, live events, and Connected TV or CTV. Got a question or suggestion for the Social Minds podcast? Get in touch at socialminds@socialchain.com.
2024-04-1516 min
SocialMinds - A Social Media Marketing PodcastSurreal: How To Make People Care About Product | John Thornton This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan. What we learned this episode: saying people don't care about product-focused posts isn't true. What today's guest says, is they don't care by default. Doesn't mean you can't make them. That guest is John Thornton, senior creative at Surreal and ex-SMM & copywriter at Innocent Drinks. Surreal's product posts and ads make people care - as do Innocent's. So in this episode, we're on a mission to find out how the hell Jo...
2024-04-0242 min
SocialMinds - A Social Media Marketing PodcastSocialMinds Live is back, and we're heading to London! SocialMinds Live is back, and we're heading to London! Listen to this quick update to get the lowdown, and be among the first to register your interest to hear Oatly, SharkNinja, American Express and more, in the flesh. To find out more, visit https://www.socialchain.com/event/
2024-03-1901 minSocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [081] This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan. Today's Social in Six covers several strategy-changing updates – including a new LinkedIn algorithm that doesn't care when you published your post, only what you're talking about; a direct Instagram competitor app from TikTok called TikTok Photos (👀); and a TikTok AI tool that automatically identifies products and generates native Shop links. We also have to talk about Instagram's Creator Marketplace getting a global rollout, all the new ad tools with Meta's...
2024-03-1818 min
SocialMinds - A Social Media Marketing PodcastSidemen: Managing One of YouTube's Biggest Entertainment Properties | Jordan Schwarzenberger This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan. Sidemen was eight years into their YouTube journey when Arcade Media stepped in to manage the operation. As if they weren't already, since then, the group has surpassed heights that most creators only dream of. In this episode, we're joined by Arcade co-founder and manager of Sidemen, Jordan Schwarzenberger, to find out how the magic happens. Expect to learn the number of staff working every day to ensure the boys don't...
2024-03-0448 minSocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [080] This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan. This week on Social in Six, we're talking all about Instagram's latest peek at TikTok's homework, Meta's new tool to tackle video ad conversion, and how X plans to win back advertisers and creators. We also discuss the ongoing drama between Universal Music Group and TikTok and its impact on artists and TikTok's culture, TikTok's new shortcut set to dominate search for Gen Z, and LinkedIn's latest feature to turn your...
2024-02-1918 min
SocialMinds - A Social Media Marketing PodcastBooking.com: How to Differentiate Your Brand in a World of Choice | Laura Kaye Booking.com is the first port of call for many a traveller when they've got a trip to plan. But it isn't the only online travel agency out there. So how is it staying ahead of the game? On today's episode, its global social media director Laura Kaye reveals how Booking.com remains top-of-mind for holidaymakers through unique social creative. Find out how the brand deals with complaints in the comments, the most effective strategies for leveraging influencers, and the key to balancing high-performing 'travel porn' with ownable, distinctive content. Got a question or a suggestion for...
2024-02-0533 minSocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [079] Social in Six is back for the new year, and already there's lots to talk about. This time we're sharing TikTok's new AI chatbot that'll give you content ideas, why it's important for Threads to have a write API, and the first stage of Google's cookiepocalypse set into motion. We also talk about TikTok's commerce spend push in the West, Instagram Reels outperforming TikToks for views, and what qualities made the most popular YouTube ads last year. Got a question or suggestion for the Social Minds podcast? Get in touch at socialminds@socialchain.com.
2024-01-1515 min
SocialMinds - A Social Media Marketing PodcastPinterest Predicts: Spotlight on Trends for 2024 | Louise RichardsonThe crystal ball is out once more as we're joined by Pinterest's director of marketing for Europe, Louise Richardson, who comes to our studio armed with this year's Pinterest Predicts report. This year, look out for trends like tropic like its hot, where we'll see everything from food to décor go tropical, to making a racket, where badminton's popularity is breaking out of China and seeping into things like shoes and accessories! Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.
2024-01-0849 min
SocialMinds - A Social Media Marketing PodcastOur Top 5 Nuggets of Wisdom From SocialMinds' 2023 SeasonAs 2023 draws to a close, Eve takes a look back (or should we say listen back) to some of our favourite moments from this year's SocialMinds interviews. It's impossible to pick favourites from every expert we've chatted to over the last 12 months, but these five were chosen because of how they reflect another year in social media marketing for all of us – from the mood around generative AI to the rise of creator rhetoric. Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com. Links to each interview featured in today's episode:...
2023-12-1822 min
SocialMinds - A Social Media Marketing PodcastMob: How to Stand Out in the Busiest Social Spaces | Jake GauntlettMob Kitchen – famous for its accessible cookbooks and Instagram recipe videos – remains one of the most popular food pages on social. Considering how many food creators and how much recipe content currently sits online, that says a lot. So how does Mob differentiate itself from all the rest? In this episode we're joined by Jake Gauntlett, Mob's head of content, to learn: the tips and tricks behind a believable creator-led approach, what cultivating a community *actually* looks like (not just saying the word) and how Mob has managed to migrate its budgeting fanbase to new subscription service, Mob+, as the...
2023-12-0449 minSocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [078] In this week's Social in Six, we're talking about Meta's ad-free answer to new EU GDPR regulations, LinkedIn deleting several post types including carousels, and YouTube's big plan to have you see more Shorts. We also discuss X's continued throttling of external links, Meta's commerce partnership with Amazon, and Threads' long-awaited arrival in the EU (complete with a new feature). G ot a question or suggestion for the Social Minds podcast? Get in touch at socialminds@socialchain.com.
2023-11-2012 minSocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [077] This week on Social in Six, we talk about the new features Threads is adding (that you've seen before), YouTube's latest update to Community Posts, and X's plans to hide engagement metrics. We also discuss more lists on Instagram Stories to add to Close Friends, TikTok's API changes for third-party posting, and the updates to Meta's generative AI Ads tool. Got a question or suggestion for the SocialMinds podcast? Get in touch at social.minds@socialchain.com.
2023-10-1607 min
SocialMinds - A Social Media Marketing PodcastSocialChain: How to overcome the disconnect and behind SocialMinds LIVESocialChain has had a makeover. Following our first-ever SocialMinds LIVE event, Overcoming the Disconnect, we sit down with our CEO Pete Metcalfe, group strategy director Ric Hayes, and executive creator director Tom Bellamy to learn about the biggest industry shifts behind our latest evolution. Expect to learn how brands can better connect with their people, why it takes a creator mindset to succeed in 2023, and our thoughts after hearing from the likes of Ryanair, Monzo, Specsavers, Pinterest and Sidemen last week. Got a question or a suggestion for the SocialMinds podcast? Get in touch at social.minds...
2023-09-2541 minSocialMinds - A Social Media Marketing PodcastSOCIAL IN SIX [076]It's time for Social in Six and this week we're bringing you news of the new Instagram Reels length, the sites that X (formerly Twitter) is limiting the reach of links to, and the possibility of ad-free Facebook and Instagram. We also discuss TikTok's new plan to provide better conversion data, its update to shopping in the US, and the much-awaited Threads feature rolling out now. Got a question or a suggestion for the SocialMinds podcast? Get in touch at social.minds@socialchain.com.
2023-09-1807 min
Social Club UKINSIGHT: Chairing the Future: Sir Norman Lamb, Chair of South London and Maudesley Mental Health TrustAn 'Insight Special' for Social Club UK with a guest panel and hosted by Dr Craig Dearden-Phillips MBE.
The Seven Habits of Successful Chairs
Sir Norman Lamb joins Jane Lewington, Chair NAViGO Health and Social Care CIC and Dr Aaron Gain of Warwick University.
Q&A with:
Tony Osmanski Chair Of The Board Of Directors · East Coast Community Healthcare
Dianne McKerracher Chair and Non-Executive Director: Locala Community Partnerships CIC Strathclyde Business School.
Richard Smith Chair Point of Care Foundation
Scott Darraugh CEO SocialAdventures
Amanda Cheesley Chair of Sirona Care & Health
This is par...
2021-11-2444 minSocial Club UKINSIGHT: Chairing the Future: Jane Lewington, Chair NAViGO Health and Social Care CICAn 'Insight Special' for Social Club UK with a guest panel and hosted by Dr Craig Dearden-Phillips MBE.
Winning the Workforce Challenge: Our story of how NAViGO attracts and retain the best talent
Jane Lewington joins Dr Aaron Gain of Warwick University and Sir Norman Lamb, Chair of South London and Maudesley Mental Health Trust.
Q&A with:
Dr Georgina Haslam: Chair of Local Care Direct
Tim Keenan, Vice Chair Local Care Direct
This is part 2 of 3 Podcasts.
#socialminds #'SocEnt #CIC #leadership #Chair #socialclub #navigo
https://www.soc...
2021-11-2430 minSocial Club UKINSIGHT: Chairing the Future: Dr Aaron Gain of Warwick UniversityAn 'Insight Special' for Social Club UK with a guest panel and hosted by Dr Craig Dearden-Phillips MBE.
The Unfolding NHS Landscape and How to Succeed.
Dr Aaron Gain joins Jane Lewington, Chair NAViGO Health and Social Care CIC and Sir Norman Lamb, Chair of South London and Maudesley Mental Health Trust.
Q&A with:
Tony Osmanski: Chair of The Board Of Directors · East Coast Community Healthcare
Amanda Cheesley: Chair of Sirona Care & Health
Scott Darraugh: CEO SocialAdventures
Dr Georgina Haslam: Chair of Local Care Direct
This is part 1 of 3 Podcasts.
2021-11-2423 min
Have You Got 5 Minutes?Digital Calendar Etiquette and Pinterest What Are We Missing?This episode we ask whether there’s an etiquette with online calendars, as one of us is less of a fan than the other (!). We talk about the different tools, advantages and limitations of calendar tools. We also chat about whether we’re missing anything with Pinterest, with a stack of examples of different brands and organisations taking advantage of the platform.
Calendly https://calendly.com/
Pinterest https://www.pinterest.co.uk/
Pinterest Business https://business.pinterest.com/creative-best-practices/
Help your clients thrive on Pinterest (Agency Resources) https://business.pinterest...
2021-07-2713 min
Resumé DebriefVi sålde kollegans stjärt till influencersGenom den fejkade fotokonstnären Meja Silva sålde vi konstverket “Suspicious technology” till influencers. Det var i själva verket en pixlad bild på kollegans stjärt – och bara en av 40 ställde kritiska frågor. Vi berättar historien om hur en rumpa blev “amazing art” och vad det gör med förtroendet för influencers. Med oss för att reda ut saken är My Söderholm, grundare på byrån Socialminds.
2019-03-0726 minResumé DebriefVi sålde kollegans stjärt till influencersGenom den fejkade fotokonstnären Meja Silva sålde vi konstverket “Suspicious technology” till influencers. Det var i själva verket en pixlad bild på kollegans stjärt – och bara en av 40 ställde kritiska frågor. Vi berättar historien om hur en rumpa blev “amazing art” och vad det gör med förtroendet för influencers. Med oss för att reda ut saken är My Söderholm, grundare på byrån Socialminds.
2019-03-0726 min
Passion för kommunikationMelodifestivalen och sociala medierI avsnitt 9 besöker My Söderholm från Socialminds studion. My är en av hjärnorna bakom sociala medier-strategin till årets Melodifestival. I avsnittet snackas det om kanaler som Snapchat och självklart Facebook och Instagram. Dessutom delar My med sig av lärdomar och tips på hur du arbetar med sociala medier.
2015-04-1433 min