Shows
Strategy Talks: Content Strategy for Small Teams5 Important Steps To Take Before Creating a Trending Content StrategyTrends and Strategy for Social Media Success in 2025Dorien Morin-van Dam hosts Miruna from Social Insider to discuss the intersection of data-driven strategies and trending social media content. They cover how to balance fleeting trends with long-term strategy, effective use of content pillars, and the importance of understanding nuances in platform performance metrics. Miruna shares insights on the platforms she uses, the value of relatable content, and some of her favorite yet challenging trends. The conversation extends to practical execution tips, including optimizing posting times and engaging storytelling techniques, originating from Miruna's early broadcasting experience.00:00 I...
2025-07-1733 min
The Affluent Buyer ScriptScoot Over, Suits: 10 Tips to Sell More with LinkedInLinkedIn isn’t just for job hunters and tech bros anymore. In 2025, it’s a powerful discovery tool for affluent homeowners—and a major missed opportunity for luxury outdoor brands that ignore it.
In this episode, Katy Doss breaks down exactly how outdoor product and service businesses can use LinkedIn to stay top of mind, build trust, and drive more sales (without sounding like a corporate brochure). She shares 10 smart, specific strategies—from using multi-image posts and native documents to activating your team and embracing short-form video.
And the best part? These tips don’t require danc...
2025-06-1720 min
Strategy Talks: Content Strategy for Small TeamsThe 2025 LinkedIn Benchmark Report, with Adina Jipa of SocialinsiderWhat’s working on LinkedIn in 2025? From multi-image posts to native documents and video content, the 2025 LinkedIn Benchmark Report reveals the strategies driving engagement and growth for brands of all sizes. In this SPECIAL EDITION of Strategy Talks, Dorien is joined by Adina Jipa, co-founder of Socialinsider, to unpack the data and share actionable insights on how to optimize your LinkedIn presence and stay ahead of the competition.Together, they will dive into the formats dominating engagement (spoiler: multi-image posts and native documents), why polls are algorithmic goldmines, and how smaller brands can ou...
2025-04-1733 min
saas.unboundFrom startup to SaaS: finding balance in scale with Andrei Serbanoiu @Socialinsidersaas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #4 of season 5, Anna Nadeina talks with Andrei, Co-Founder at Socialinsider, a social media analytics, reporting and benchmarking tool. --------------Episode's Chapters---------------- 00:00 - The Inception of Socialinsider 02:12 - Finding Product-Market Fit 04:56 - Ideal Customer Profile and Key Features 07:51 - Common Mistakes in Social Media Marketing 11:19 - Growth Strategies and Content Marketing
2025-03-2043 min
Strategy Talks: Content Strategy for Small TeamsGeeking Out over Data with The Right Data and SocialinsiderAs a business owner or marketer, you live for data, right? You'd think so - but not everyone knows what data to look for, and how to interpret it. Do you know what metrics are important to the growth of your business? What marketing data do you need to make decisions about marketing strategy, budget, and perhaps, hiring? Join Dorien this week as she hosts Andrei Serbanoiu of Socialinsider, the intuitive dashboard for social media analytics, reporting, and competitors’ analysis for brands and agencies. ★★★★★ Are you grappling with your marketing strategies? Seeking to outperform your competition? ...
2024-04-1630 min
Strategy Talks: Content Strategy for Small TeamsPractical Presentation Tips for Public Speaking as an IntrovertHow do you create, prepare, and deliver high-quality presentations at work and on stage? It's hard, isn't it?! And what if... you consider yourself to be an introvert? 🤷♀️In this episode, I sit down with Janneke Clever (my daughter!), who developed a framework to be able to deliver presentations, whether you thrive on stage, or have stage fright. Her framework touches on content, framework, design and delivery! As an introvert, she now teaches others how to present! Join us!★★★★★Are you grappling with your marketing strategies? Seeking to outperform your competition? You're in the r...
2024-03-1230 min
Strategy Talks: Content Strategy for Small TeamsHow To Stop Imposter Syndrome In Its Tracks and Start Video MarketingWhat is REALLY stopping you from creating video? Whether it is the thought of being on camera, the lack of story ideas, or the tech that is holding you back, tune in for this episode of Strategy Talks! I had the pleasure of watching Karlyn teach this from the stage last year, and she is soooo good! There is so much good advice headed your way... tune in! ★★★★★ Are you grappling with your marketing strategies? Seeking to outperform your competition? You're in the right place. You'll gain access to a wealth of knowledg...
2024-03-0530 min
Strategy Talks: Content Strategy for Small TeamsUse This Four Post Strategy To Post Less and Be Seen MoreIf you think 'a four post strategy' for social media is just that: creating four posts per week - you've got to join us! In this episode of Strategy Talks, Katie shares her brilliant four post strategy that allows you to post less yet make a bigger impact! Get ready to learn and implement. ★★★★★Are you grappling with your marketing strategies? Seeking to outperform your competition? You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-mi...
2024-02-2731 min
Strategy Talks: Content Strategy for Small TeamsThe Ultimate Power of Business Partnerships with Robin WaiteWhether you are a solopreneur, small business owner, or marketer...you NEED other people. We ALL need other people in life and business. In this week's episode, I explore the power of partnerships with Robin Waite! ★★★★★ Are you grappling with your marketing strategies? Seeking to outperform your competition? You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful...
2024-02-2229 min
Strategy Talks: Content Strategy for Small TeamsHow to Set Goals, Get the Right Mindset and Practice Resilience in Business and LifeLeaders! This one is for you. Meet Patrick; a thoughtful leader, trainer, and amazing speaker. In this episode, Patrick shares a framework for getting things done! (and he's writing a book about it.) I know you NEED this. Don't miss it! ★★★★★Are you grappling with your marketing strategies? Seeking to outperform your competition? You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing...
2024-02-1330 min
Strategy Talks: Content Strategy for Small TeamsHow to Implement Agile Marketing in Small Marketing AgenciesWhat is agile marketing and how can it help your digital marketing agency? This week's guest helps us understand the value of an agile mindset, agile tools, and agile principles. If you are at all curious about how being agile can make you a better marketer, be sure to tune in! ★★★★★Are you grappling with your marketing strategies? Seeking to outperform your competition? You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack t...
2024-02-0629 min
Strategy Talks: Content Strategy for Small TeamsHow To Raise Your Visibility on LinkedIn with Your LinkedIn PageTo grow your business or career, you need to be SEEN. One of the most effective ways to increase your online visibility is to use LinkedIn. This is what this week's guest will be sharing with us. Tune in for the latest updates, ideas and tips on LinkedIn with "How to raise your visibility on LinkedIn". ★★★★★Are you grappling with your marketing strategies? Seeking to outperform your competition? You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In...
2024-01-3029 min
Strategy Talks: Content Strategy for Small TeamsHow To Strategically Use AI in 2024 and BeyondIn 2023 we learned to use new AI tools. I bet you've dabbled with ChatGPT, Midjourney, Google Bard and more, and just about any tool you were using before 2023, is now AI-driven through AI integration. It's time to take AI usage to the next level: it's time to use AI strategically. I invited my friend Leslie Lee Fook to join me on Strategy Talks. I met Leslie in Suriname last year where we both spoke at Social Media Conference Suriname. To say he's knowledgeable about AI is an understatement. You are in for a treat, do...
2024-01-2329 min
Strategy Talks: Content Strategy for Small TeamsThe Newest Digital Trends and Marketing Insights for 2024Kicking off season 3 of Strategy Talks is Krista Neher. She's bringing her insights into digital trends, sharing what's hot and what's not! Krista will talk about what you need to know, learn, and implement to succeed online in 2024. _______________________Are you grappling with your marketing strategies? Seeking to outperform your competition? You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal se...
2024-01-1629 min
Weekly News 🗞️ - Marketing EspressoI 5 Social Media Trend del 2024I trend, in brevissimo:
L’utilizzo dell’Intelligenza Artificiale nel settore dei social media crescerà;
TikTok sarà il canale che crescerà di più dal punto di vista strategico;
L’importanza dei video e contenuti brevi (ma di valore) aumenterà;
Parleremo molto di più ai boomer, e lo faremo anche (e soprattutto) su TikTok
LinkedIn guadagnerà importanza nelle strategie.
Questi trend sono stati selezionati tra diversi report, tra cui: Hootsuite, GWI, Semrush, SocialInsider e Social Media Today.
2023-12-1339 min
Hustle & ClimbSocial Media Strategies for 2024Michelle shares her journey from utilizing Facebook groups for her clothing boutique to shifting her primary source of income to Instagram. This episode is packed with firsthand insights and a fresh perspective on changing trends in the social media landscape, especially focusing on the anticipated shifts for 2024. Michelle discusses the importance of authentic connections, audience diversification, and the freedom of not adhering to rigid formulas when creating content. Plus, learn about the upcoming focus on product placement, the significance of user-generated content, and the rise of niche platforms. Social Insider article on 2024 Social Media Trends: https://www.so...
2023-09-2014 min
Markethink PodcastSocial Media Trends 2024In questo episodio analizziamo insieme i social media trends del 2024. Per farlo, ripercorriamo quelli del 2023 per verificare quanti erano corretti e quanti no. Non perderti questo episodio se lavori con i social o se la tua attività passa da una forte comunicazione online!⭕️ Scopri come realizzare un Piano Editoriale Digitale per i tuoi canali social: https://www.aidadigitalbranding.it/ped_di_successo/📸 Seguici su Instagram: https://www.instagram.com/aidasuisocial/📱 Visita il nostro sito: https://www.aidadigitalbranding.it/Fonti: I trend del 2023: https://blog.hootsuite.com/it/trend-dei-s...
2023-09-1131 min
The Instagram Stories - Social Media NewsThe Instagram Stories - 5-31-23 - TikTok vs. Reels vs. Shorts: Which Is the Best Short-Form Video Platform?Show Notes:
TikTok vs. Reels vs. Shorts: Which Is the Best Short-Form Video Platform? (SocialInsider)
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2023-05-3005 min
The Life of a Social Media ManagerEp. 58 Corrie Jones - Head of Social Media @StrategiQWhat steps should you follow when creating a social media strategy? Where can you find inspiration for strategies and content pillars? Join us in this episode of The Life of a Social Media Manager podcast as we talk with Corrie Jones, Head of Social Media for StrategiQ about her approach to measuring success on social media and the key metrics she keeps a close eye on. Tune in to get insights on developing effective social media strategies and measuring their success.Visit to discover what Corrie is doing: https://www.linkedin.com...
2023-05-2821 min
The Life of a Social Media ManagerEp. 57 Jeremy Linaburg - Social Media Specialist @SwimOutletHow to develop and execute social media strategies?How to keep users engaged and active?I talked with Jeremy Linaburg, Social Media Specialist for SwimOutlet, about his social media content creation process, from ideation to publication.Tune in to discover insights about the best times to post on social media and much more. Visit to discover what Jeremy is doing: https://www.linkedin.com/in/jeremylinaburg/Go to https://www.socialinsider.io/blog/tag/studies/ and get social media benchmarks for your industry. Follow Socialinsider: https://twitter.com/so...
2023-05-1442 min
The Life of a Social Media ManagerEp. 56 Maggie Carey - Social Media Strategist @Master It MediaHow to craft a powerful social media strategy?What metrics should you focus on when measuring success on social?I talked with Maggie Carey, Social Media Strategist at Master It Media, about the steps for creating a social media strategy, measuring success in social these days, social media today, and much more.Tune in and discover how to build trust with clients and overcome the challenges along the way. Visit to discover what Maggie is doing: https://www.linkedin.com/in/maggie-carey/ Go to https://www.socialinsider.io/blog/ta...
2023-04-3038 min
Hospitality Digital Marketing PodcastEpisode 403 - HospitalityMarketing PodcastHello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #403. So each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live TV show “This Week in Hospitality Marketing” which airs every Friday at 11:30 am Eastern US Time on the Hospitality Channel TV.. SO let's get started;
00:01 — Our tools for review this week are; search.google.com/search-console/about ads.google.com/home/ www.socialinsider.io/
00:04— Our Technique this week is...
2023-04-2800 min
The Life of a Social Media ManagerEp. 55 Ashley DiFranza - Social Media and Content Manager @Central InsuranceHow can Social Media Managers overcome challenges and learn from failures?How to boost creativity and find inspiration for creating social media content?Join us in this episode of the Life of a Social Media Manager podcast as we talk with Ashley DiFranza, Social Media and Content Manager for Central Insurance, about overcoming challenges and finding inspiration for creating social media content. Tune in to discover practical tips for developing effective social media strategies and measuring success. Visit to discover what Ashley is doing: https://www.linkedin.com/in/ashleydifranza/...
2023-04-1723 min
The Life of a Social Media ManagerEp. 54 Christina Miller - Head of Social Media @VMLY&RHow to build relationships based on trust with clients?What role do objectives play in measuring success?On this episode we spoke with Christina Miller, Head of Social Media at VMLY&R and former Marketing Intern at the same company. As the Head of Social Media, Christina discusses the importance of establishing clear objectives to measure success, how to balance organic and paid content, and what it takes to become a Social Media Manager.Learn how to succeed in the social media field by listening to this podcast episode.Visit to discover w...
2023-03-3136 minHospitality Digital Marketing PodcastEpisode 398 - Hospitality Marketing PodcastHello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #398.. so each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live TV show “This Week in Hospitality Marketing” which airs every Friday at 11:30 am Eastern US Time on the Hospitality Channel TV.. SO let's get started;
00:01 — Our tools for review this week are; https://branalyzer.com/ https://www.ispionage.com/ https://www.socialinsider.io/ https://seranking.com/ https://tagass...
2023-03-2400 min
The Life of a Social Media ManagerEp. 53 Marga Camps - Head of Content and Strategy @ColvinWhat are the key steps in developing a successful social media strategy?How important is authenticity in terms of generating engagement?The ability to think outside the box and act quickly on trends defines a Social Media Manager.Marga Camps, Head of Content and Strategy at Colvin and former Social Media Strategy Manager at Cocunat, discussed why treating your audience like a best friend and learning about their needs is a critical step for a successful social media strategy, especially since social media is constantly evolving and standards are changing.Listen to this podcast episode...
2023-03-1732 min
The Science of Social MediaWhy you shouldn't add links to your social postsHere’s a question that puzzles most social media users …
Why do some of my posts get more views than others?
It’s a difficult question to answer. Each social network has a different algorithm. Each algorithm promotes and demotes posts in their own unique way. We’ve spent months analyzing reach and have attempted to determine why some posts (with links) get less views than others. Tune in to hear why.
I hope you enjoy the episode! We’re testing the waters to see if we can get this show back up and runnin...
2023-03-1410 min
The Life of a Social Media ManagerEp. 52 Brian Da Silva - Social Media Manager @PreplyHow do you scale video content creation when you are a small team? How do you create authentic content, TikTok-style content?Everyone is looking at top brands on social media, hoping for overnight success. Brian Da Silva, Social Media Manager for Preply, and former Community Manager at Microsoft, shared what it means to work for a smaller company, what the differences are between working for a brand compared with working on the agency side, how to scale the video content process and create more authentic content, an...
2023-03-0333 min
The Life of a Social Media ManagerEp 51. Diya Banerjee - Global Head of Social Media @ WHOHow would you describe the Instagram strategy for World Health Organization (WHO)?How do you build an efficient social media approval process?Diya Banerjee - Global Head of Social Media at WHO, shared:the Instagram strategies for WHOhow they create informative content on TikTok and why it needs to be brief, fun and accessiblewhy shareability is the key to social media success how to make an exciting copy for a 45-second video the blueprint of a social media campaignwhat are the top metrics to track in social. And much more.L...
2023-02-2034 min
The Life of a Social Media ManagerEp. 50 Emma Heath, Social Media and Content Strategy @ VMWareWhy is it important to communicate as an employee on social media?What’s the most challenging thing people have to do when developing employee advocacy programs?Emma Heath, Social Media and Content Strategy for Asia Pacific and Japan for VMWare, shared how to work with different stakeholders to be active on social media as professionals and why it’s important to have a manager who understands social.Listen to this podcast episode and discover what you get when being active on social media as a professional.Visit to discover what Emma...
2023-02-0326 min
The Life of a Social Media ManagerEp. 49 Senior Content and Channels Officer @ Brunel University, LondonEducate, inspire, entertain. No need to over complicate it.When working in social media, test and fail mindset needs to be adopted as well as using data to back up results. Dominic Edmundson, Senior Content and Channels Officer at Brunel University London shares his strategies for getting results from social media. Always plan, plan, plan. Benchmark what success looks like and remember to be flexible to adapt to current trends.Visit to discover what Dominic is doing: https://www.linkedin.com/in...
2023-01-2124 min
Your Digital Marketing Coach with Neal SchafferMy 42 Tools Marketing Technology Stack for 2023I recommend my clients always do an audit of their marketing technology stack on an annual basis, so here I am sharing my own stack in hopes of inspiring you to do the same and also to help you learn about some cool new tools that you might want to check out!Below are links to each of the tools - and note that many of them are affiliate links, but the price to you is the same - it just helps fuel the creator economy ;-)WEBWordPressShopifySEARCH
2023-01-1938 min
The Life of a Social Media ManagerEp. 48 Social Media Consultant @Katie McKieverThe key metric for a successful campaign in social media is the number of shares. Katie McKiever, Social Media Consultant, shares the key elements for creating successful social media strategies and why people share brands’ posts. Listen to this podcast episode and discover the challenges you sometimes face when working in social media. Visit to discover what Katie is doing: https://www.linkedin.com/in/katiemckiever/ Go to https://www.socialinsider.io/free-social-media-industry-reports and get the latest social media industry benchmark reports.
2023-01-0828 minHospitality Digital Marketing PodcastEpisode 386 - Hospitality Marketing PodcastHello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #386... so each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live TV show “This Week in Hospitality Marketing” which airs every Friday at 11:30 am Eastern US Time on the Hospitality Channel TV.. SO let's get started;
00:01 — Our tools for review this week are; https://online.seranking.com/ http://www.ispionage.com https://app.socialinsider.io/
00:06— Our Technique this week is...
2022-12-3000 min
The Life of a Social Media ManagerEp. 47 Founder and Freelance Social Media ConsultantHow to create viral content today? Why do people share brands’ posts? We spoke with Emily Kinnersley - Founder and Freelance Social Media Consultant in this podcast episode.As a freelance and business consultant, Emily shares why LinkedIn is a great traction channel for getting clients, how to price your services, and why getting to know your audience is important. Visit to discover what Emily is doing at https://www.linkedin.com/in/emilykinnersley/ Go to https://www.socialinsider.io/blog/tag/studi...
2022-12-1824 min
The Life of a Social Media ManagerEp. 46 VP of Brand Marketing @SemrushCreative, driven, with a strategic mindset, high attention to detail, and ability to manage multiple competing priorities simultaneously. Able to work in a fast-paced environment, proactive and result-oriented; at ease with risk-taking, test-and-learn experimentation.I bring change. I challenge people to grow. I assign tasks that seem impossible at first, and I broaden the horizons of my team’s minds. I define the “what” and let them figure out the “how. My team members have advanced in their careers much faster than employees in other departments.Today you will meet Olga Andrienko, VP of Br...
2022-12-0438 min
The Life of a Social Media ManagerEp. 45 Founder @ Polka DigitalOrganic vs. paid - friends or enemies? Why are people sharing brands’ posts on social media? In this podcast episode, we spoke with Carys Dorritt, Founder of The Polka Marketing agency. As a business owner and strategic digital marketer, Carys explains how important it is to create social media messages tailored to your audience that drive emotions.Tune in and discover why paid and organic social media are friends and how to combine these two on a longer-term strategy. Visit to discover what Carys is doing: https://www.thepo...
2022-11-2026 min
Instagram Marketing ProsWhich Type of Instagram Post is Most Effective? NEW DATA AnalyzedShould you post single image Instagram posts most? Carousels? Reels?
Here's a look at some actual Reels insights from from Social Insider: https://www.socialinsider.io/blog/instagram-reels-insights/
By knowing exactly how effective each type of post can be, you'll be able to correctly divvy up your business' time to the the best social media strategies.
Derek Videll
@socialbamboo_
www.socialbamboo.com
2022-11-1010 min
The Life of a Social Media ManagerEp. 44 Director of Social Media @ Chaotic Good StudiosOrganic vs. paid on social media? Which one wins the game long-term?Jon-Stephen Stansel - Director of Social Media at Chaotic Good Studios, describes some key elements for creating a good social media strategy, why people share brands' posts and how to measure success in social media today. Jon-Stephen describes why engagement should be describing social media and why you need to be flexible and always willing to learn when you are working in social media. Listen to this podcast episode and understand why community means everything to a brand or bu...
2022-11-0327 min
The Life of a Social Media ManagerEp. 43 Digital Marketing Manager @KEBA GroupSilvia is a forward-thinking digital enthusiast, leading and executing the social media strategy at KEBA eMobility to achieve their business goals.With 7 years of experience in digital marketing, social media, and corporate communications, Silvia is a strategic thinker with a creative eye and a quality-first mindset.
2022-10-2422 min
The Life of a Social Media ManagerEp. 42 Teamlead Social Media @ZooplusToday we will meet Sarah Sunderbrink - Teamlead Social Media @Zooplus.Sarah thinks that the internet was invented for pets. Since joining Zooplus, Sarah has known about the power cats' content can have.Listen to this podcast episode and learn more about:- strategy- content- the essential skills to become a social media manager- top social media tips for a new social media manager, and more.
2022-10-1032 min
The Life of a Social Media ManagerEp. 41 Content Writer & Social Media StrategistDenise discusses the value of a well-planned social media strategy and what defines "great content" for her. Denise is a comedienne in her spare time and a free spirit who is filled with originality and charm.Cozy up and listen to Denise's story from the beginning to the end to discover what motivated her throughout her career, how she overcame challenges, and what advice she has for the listeners.
2022-09-2631 min
The Life of a Social Media ManagerEp. 40 Social Media Strategist @ AmazonNicole is an analytical-driven individual with a great sense of humor and creativity. She talks about the skills needed for someone who’s working in social media, the challenges she has faced, and why she thinks that social media today is more of a wild west.
2022-09-1228 min
The Life of a Social Media ManagerEp. 39 Head of Social Media @ Great Wolf LodgeWhat does it mean to be a social media manager these days? How is social media today? We spoke with Michael Ibe from Great Wolf Lodge about his life journey. Michael details his process for tapping into how to create value with your content for your audience and why social media today is a test & learn environment. Listen to this podcast episode and discover why people share posts from brands on social media.
2022-08-2941 min
The Life of a Social Media ManagerEp. 38 Social Media Strategist Lead @ LyftWhy is it important to look at data? How to measure success in social media today? We spoke with Stephanie Ramirez, Senior Social Media Strategist Lead at Lyft about the importance of social media analytics and insights, and how to create content based on data. Stephanie shared her personal story on challenges and struggles she faced over the years to become a leader and an inspiration for her team. Listen to this podcast episode and discover why and how data can produce a shift int...
2022-08-1734 min
The Life of a Social Media ManagerEp. 37 Founder and Lead Strategist @Oh Snap!In this episode of ‘The Life of a Social Media Manager’ Podcast, our wonderful guest, Karlyn, who is the founder of Oh Snap! Social Media Agency, will talk about how she started her career, and will give some great insights on her campaigns and work.Find out how Karlyn’s career started and how she ended up opening her own agency, why she calls herself ‘an endless bucket of creative ideas’ and how a day in her life looks like.Karlyn didn’t fail to give us the best advice on Social Media, and on managing a s...
2022-08-0334 min
The Life of a Social Media ManagerEp. 36 Social Media Manager @ Lorg MediaIn today's episode, Ali Spillane will share with us the most successful social media campaign she created, how she manages client relationships, where she finds inspiration for her content strategy, and more.
2022-07-2026 min
The Life of a Social Media ManagerEp. 35 Freelance Social Media Managers | The Two LaurasThe Two Lauras are experienced social media managers, and founders of a community of thousands of freelance social media managers – so the two amazing girls know what it takes to kickstart this career.Listen to this podcast episode and learn what skills, knowledge and resources you need to have so you can enjoy a reliable and consistent income and not only.
2022-07-0629 min
Strategy Talks: Content Strategy for Small TeamsHow To Research Your Competition on Social Media To Build Your Brand's StrategyKnowing what your competition is up to is just smart marketing! Data is data is data but metrics need to be analysed and interpreted by a human. Listen in as Dorien interviews Adina Jipa, co-founder of Socialinsider, the intuitive dashboard for social media analytics, reporting, and competitors’ analysis for brands and agencies. Adina will help us understand what metrics to track and how to stay ahead of our competition. Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!Each 20 minute podcasts is power-packed wi...
2022-06-2824 min
The Life of a Social Media ManagerEp. 34 Country Manager @AgorapulseRavi Shukle is a Social Media Marketing Expert with 10 years of experience helping clients get results using social media. He is also the Country Manager for UK and Ireland at Agorapulse.He has experience creating tailored social media strategies to help clients achieve their goals, managing clients' social media accounts, workshops, and ads.In today's episode, you'll learn the difference between working as a freelance social media manager and in-house for a brand, the steps of setting up a social media campaign, tips on increasing brand awareness on social media, and more.
2022-06-2227 min
The Life of a Social Media ManagerEp. 33 Social Media Manager @Social Media ExaminerJason Goff is the Social Media Manager at Social Media Examiner and has more than 10 years of experience in social media, strategy, podcasting, and branding.In today’s episode, Jason will share with us what a day in his life looks like, his tips on finding inspiration for cool content, why social media managers are reluctant to use TikTok, and more.
2022-06-0831 min
The Life of a Social Media ManagerEp. 32 Social Media Manager @PhilipsAnna Stoiloudi is a Social, Customer Engagement, and Care Manager at Philips. With a vast experience in social media, Anna shares her experience in the different social media positions she's been in. She believes that media and creativity go hand-in-hand and stretches the importance of listening to the consumers to identify their needs and pain points. She strongly believes that consumers should be placed at the center of each marketing strategy. Discover her professional journey, what skills you need to follow this career, how the pandemic changed the social media strategy, how the Agil...
2022-05-2522 minHospitality Digital Marketing PodcastEpisode 354 - Hospitality Marketing PodcastHello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #354 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live TV show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time on the Hospitality Channel on TV.. SO let's get started;
00:01 — Our tools for review this week are; https://www.socialinsider.io/ https://www.spyvio.com/ https://awario.com/ https://www.adzool...
2022-05-2000 min
Le Super DailyAskip les hashtags sur Instagram ça sert à rien !Épisode 781 : On pensait tous que les hashtags augmentaient la visibilité des publications sur Instagram mais ça c'était avant ! Avant une récente vidéo d’Adam Mosseri qui sème le doute. Et forcément quand le big boss d’Instagram dit un truc on serait bien tenter de le croire.—Les hashtags c’est une histoire de catégorisation plus que de portéeCe que nous précise Adam Mosseri c’est que les hashtags Instagram ne sont pas nécessairement conçus pour maximiser la distribution.Ils sont davantage là pour...
2022-05-1213 min
The Life of a Social Media ManagerEp.31 Social Media Manager @SamsungCorina Enache is a Social Media Expert who has worked at Samsung Electronics Romania for the last three years. She has coordinated social media and omni-channels campaigns at all CDM levels and went deep into the marketing funnel, generated leads, and built customer journeys. Despite the complexity of this field, she believes in simple but powerful things: the greatest goals can be achieved with perseverance and motivation, along with a strong team beside you. Discover the key elements for an effective social media strategy and what it takes to be a good specialist in...
2022-05-1132 min
The Life of a Social Media ManagerEp.30 Social Media Manager @HBO MaxToday, you will meet Steve Rebeiro, the social media manager at HBO Max. He has over five years of experience in social media, working for several agencies and companies.We’ll learn what it’s like to work for one of the biggest pay television networks at the time, how to be present in the digital world as a social media manager, and how to use an extensive content library to create engaging social media posts. Steve will walk us through how HBO Max puts out quality content that adds to the cultural conversations around the s...
2022-04-2727 min
The Instagram Stories - Social Media NewsThe Instagram Stories - 4-21-22 - Do Hashtags Help with Post Impressions?[What Data Says] Do Instagram Hashtags Help with Post Impressions? (SocialInsider)
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2022-04-2103 min
The Life of a Social Media ManagerEp.29 Social Media Manager @OktopostOlivia Messina is the Social Media and Community Manager at Oktopost, the B2B Social Engagement Suit. She heads Oktopost’s Employee advocacy program and hosts Behind the Post, a podcast for social media managers by social media managers. She’s passionate about creating community, employee advocacy, and all things social! Before her career in social media marketing, she previously worked as an elementary school teacher.
2022-04-1326 min
Strategy Talks: Content Strategy for Small TeamsEasy Tips on How to Start a PodcastWhile podcasting has been around for many years, there is still plenty of room to get known! If you've dreamt of starting a podcast have no fear: Maria is here! Find tips, tricks and practical advice for creating, recording and distributing your very own podcast! Maria Ganta is a longtime fan of everything social; She loves digging into data and showing brands how to use data to boost social media engagement. She can talk for hours about social media. Her favorite project now is "Insider Insights" the podcast she is hosting every month, powered by...
2022-03-2926 min
The Life of a Social Media ManagerEp.28 Community Manager @GrammarlyToday you will meet Emma Hanevelt - the Community Manager at Grammarly. She started working in social media marketing in 2015 for a sightseeing company in Vancouver. Emma's transition into community management began at Grammarly. She discovered her love of interacting with Grammarly's users on their social channels and is looking to build out other communities at Grammarly in 2022.
2022-03-2315 min
The Life of a Social Media ManagerEp.27 Social Media Manager @GrammarlyToday you will meet Parisa Pourhabib.Parisa is the Senior Social Media Manager at Grammarly and leads their global organic social strategy. Prior to her 3 years at Grammarly, Parisa worked in social at Adobe and CreativeLive, and before that—she was an actress in LA! She uses her background in performance and storytelling to build authentic connections with audiences on social and develop content that educates, empowers, and entertains. She’s currently building out the first social team at Grammarly (hiring plug!) and is excited for what 2022 has in store!
2022-03-0928 min
The Life of a Social Media ManagerEp.26 Social Media Manager @Cruz CreativeToday you will discover an incredible social media lover.Agata Pavlac is a Content Creator, Social Media Manager, Livestream producer, and co-founder of Cruz Creative Media.Her favorite type of content is video, which she believes is the key to success on Social Media.At Cruz Creative Media, she works with international brand personalities in a demanding, fast-paced environment, delivering content around the world.
2022-02-2328 min
The Life of a Social Media ManagerEp.25 Social Media Manager @CanvaMy guest for today is Jacky Barker.Jacky is a Social Media Lead at Canva looking after the B2B and Employer Brand strategy. Over the past 3 years, she set up and scaled the global social media and community team at Canva. She has 7 years of experience in digital and social media, having worked across a range of consumer and B2B brands in the UK and Australia.
2022-02-0930 min
The Life of a Social Media ManagerEp.24 Social Media Manager @PinterestMy guest for today is Lyndsay McGregor, a former journalist turned marketer, currently working at Pinterest as their Content Marketing Manager in EMEA and focused on all things B2B.She was born in the USA, grew up in Ireland, and moved back and forth between both countries. She spent several years working as an editor for New York City-based B2B fashion publications: her last editorial job was the senior editor of Sourcing Journal; before that, she was senior and social media editor of Footwear Plus and Earnshaw's. She moved from journalism into marketing i...
2022-01-1325 min
The Life of a Social Media ManagerEp.23 Social Media Manager @CreatopyToday’s episode is all about finding inspiration for social media content strategies and educating audiences in fun and creative ways.My guest for today is Andreea Mehedin, the social media manager at Creatopy. She is a social media and communication specialist enthusiast with a four-year social media and PR background.She is open-minded, fun, sassy, courageous, and in love with the human mind. She likes to try new things, cook, slow summer mornings, and margaritas.
2022-01-1227 min
The Life of a Social Media ManagerEp.22 Social Media Manager @StreamYardJulie Riley is the social media manager for StreamYard. She began working in digital marketing in 2007 for a Harley-Davidson dealer and has worked in many aspects of digital marketing since that time. She has worked for an agency, worked with Social Media Examiner, and owned an agency in Wichita before joining the StreamYard team in 2020. Discover how you can succeed in your business and level up your live streams in today's podcast episode.
2021-12-1527 min
The Life of a Social Media ManagerEp.21 Social Media Manager @ZoomToday’s episode is all about passion for community management. My guest for today is Melissa Francois, the global social media and international content manager at Zoom, who is currently based in London. Before her current job, she worked in social media at SurveyMonkey in the United States and Ireland. She is passionate about all things tech, community, and obviously social media! Let’s learn more about communities and how to keep them hooked!
2021-11-2619 min
The Life of a Social Media ManagerEp.20 Social Media Manager @Booking.com Today's session is all about social media with a touch layer of engaging users through content.My guest for today is Corina Bordeianu - global social media marketing manager at Booking.comShe has over 10 years of experience in communication, especially in digital communication and social media.Corina believes in the power of timing up, being flexible, transparent and listening to each other.Let's learn more about social media!What to listen for:[0:00] Introduction[1:14] How did you start your career?[4:40] Day-to-day s...
2021-11-1038 min
The Life of a Social Media ManagerEp.19 Social Media Manager @National GeographicWe are continuing season 2 of the Insider Insights Podcast with Vanina Harel - Social Media Campaigns Manager at National Geographic.She believes that the media has the power not only to inform and educate but also to create emotional connections and change behaviors.Let's discover the strategy behind National Geographic.What to listen for:[0:00] Introduction[1:20] How did you start your career?[2:09] Day-to-day schedule[3:18] What skills do you need to develop as a social media manager?[6:12] How did the pandemic change the social media strategy at National Geographic?[7:28] What are the...
2021-10-2119 min
The Life of a Social Media ManagerEp.18 Social Media Manager @NestléFor a long time, I kept wondering if there is a social media manager formula for success or how other social media specialists are spending their time - do we share the same knowledge, or is there more?Let me tell you that a social media manager can be a marketer, a strategist, a copywriter, an analyst, and a customer service - most of the time, all in one day. Managing all of these diverse responsibilities can be challenging at some point, but this is a career path of continual learning.Today you will...
2021-10-1325 min
The Life of a Social Media ManagerEp.17 Social Media Manager @PumaAbigail Rogers is a Senior Social Media Manager for PUMA, managing their football global digital campaigns, content and strategy. She has experience working across multiple countries and cultures with brands such as PUMA in Germany & Nike in Amsterdam and the digital powerhouse agency LOOP in Austria. When not working, she loves to watch and play sports as well as traveling to explore new countries.”Discover her journey, lessons learned, social media campaigns, what skills you need for this career, and more in today's episode.Social Media Ma...
2021-09-1534 min
The Life of a Social Media ManagerEp.16 Social Media Manager @MangoSocial marketing engages users, helps them get interested in products, drives quality leads and boosts online reputation. Social media is not only about posting on Instagram, but about people, conversations and developing leads (and sales) from those relationships.Meet Estela Alcaide - social media manager at Mango. Her motto is: Social media is social. People are connecting, and that means brands need to engage too!Discover her journey, what skills do you need for this career, how the pandemic change the social media strategy, how do you manage to develop a...
2021-09-0832 min
The Life of a Social Media ManagerEp.15 Special Episode - Virtual conference for social media managers powered by SocialinsiderToday is a special episode, in which I talk about Social Talks, Socialinsider's first online conference.Social Talks is a free virtual conference powered by Socialinsider. It is mainly dedicated to social media managers, but if you are a social media lover, I guarantee that you will enjoy it as well.This event will not only cover social media marketing topics but will also include talks on client communication, ad strategy, and working with influencers to keep you at the top of your game. It happens on June 22 and June 23; there w...
2021-06-0703 minLe Super DailyIGTV ? Le contenu long peut-il vraiment marcher sur Instagram ?Épisode 578 : On nous l’avait vendu comme le concurrent de Youtube. Comme l’avenir de la vidéo. :Verticale, long format… Qu’en est-il vraiment ? IGTV est-il un échec ? Faut-il intégrer du IGTV dans sa stratégie social media ? Est-ce que le format long en vidéo marche vraiment sur Instagram ?National Geographic@natgeoNational Geographic est l'une des premières entreprises de médias à diffuser une émission complète de 48 minutes optimisée verticalement, traditionnellement conçue pour la télévision. La vidéo s'intitule «Découvrez le monde à travers les yeux d...
2021-05-0422 min
The Life of a Social Media ManagerEp.14 Become the Best Content Creator in Your IndustryIn this episode, we will talk about content creators: what are they, skills and habits of a successful content creator, mistakes they should avoid, where you can find inspiration as a content creator, and more.My guest for today - James Tucker.James is a digital content creator, social media consultant, and highly experienced agile project manager.He is now co-founder of Cruz Creative Media, a social media management agency currently working with international brand personalities in a demanding, fast-paced environment.Let's meet James!**************************************
2021-04-1937 minLe Super DailyCarrousels Instagram : Slidez pour mieux régnerLes publications du carrousel Instagram sont l'un des outils les plus polyvalents et performant que vous puissiez utiliser pour organiser et booster votre prise de parole de marque.——Une étude proposé par socialinsider.Ils ont examiné 22 millions de messages, dont 3 étaient des carrousels.Une étude social insider de Mars 2021Le carousel ne représentait que 4 % des posts Instagram quand il a été lancé en 2017. En août, il représentait pratiquement 20% des usages, le plaçant devant le contenu vidéo (13%)Le carousel est plus engageant que les autres formats sur les comptes d...
2021-03-3017 min
The Life of a Social Media ManagerEp.13 The Power of Search Engine Optimization (SEO)Search engine optimization (SEO) is an effective way to attract consumers to your online platforms — if you use it right. SEO is constantly evolving, and staying on top of the latest updates can be a challenge.Today we are going to find some secrets about SEO from - Andy Crestodina.Andy is a co-founder and the Strategic Director of Orbit Media, an award-winning digital agency in Chicago.Over the past 20 years, he has provided digital strategy to more than a thousand businesses. He is a top-rated speaker at national conferences, a writer for the bi...
2021-03-1529 min
The Life of a Social Media ManagerEp.12 The Power of Facebook Ads for Your BrandIn this episode, we will talk about Facebook Ads, so if you want to learn how to advertise on Facebook in 2021 - this episode is a must.My guest for today - Chase Chappell Chase is a serial entrepreneur, marketer, founder of Chappell Digital, and a wizard to make things happen for his clients. Chase started in Facebook ads five years ago, when he founded Chappell Digital and developed a data-driven Facebook ads methodology that has consistently generated results month-after-month for his clients all across the world.Find out:...
2021-03-0834 min
The Life of a Social Media ManagerEp.11 Ingredients of a Successful Content Marketing StrategyIn this episode, we will talk about what companies should do to streamline their content marketing efforts, the main ingredients of a successful content marketing strategy, content mistakes we should avoid, and many exciting things.My guest for today - Carlijn PostmaShe is the founder of The Post, a content marketing agency with experts in strategy, creation, and optimization. Also, she is the author of "Content Marketing in 60 minutes"/"Beginner's Guide to Twitter for Business" and her last book "Binge Marketing, the best scenario to build your brand".Let's meet...
2021-03-0525 minHospitality Digital Marketing PodcastEpisode 287 - Hospitality Marketing Podcast“Swimming the raging torrent, how to navigate Twitter better"
00:01 — Our tools for review this week are; https://www.hashtagsforlikes.co/ https://kitelist.com/ https://www.socialinsider.io/ https://business.twitter.com/
00:06— Our Technique this week is; “Swimming the raging torrent, how to navigate Twitter better"
00:18 — News and Show Review
For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts
2021-02-0500 min
The Life of a Social Media ManagerEp.10 The Importance of Building a Brand StrategyIn this episode, we'll learn about the power of brand strategy from Nicole Hatherly.Nicole is a leading global brand, profile strategist, profile specialist, content and network expert, international keynote speaker, writer. She has over 26 years of experience delivering award-winning brand, marketing, and content strategies for iconic and international brands and influential thought leaders.Nicole will tell us how to define the brand strategy; she will explain what to consider when creating your brand strategy, translating your brand's identity into social media content and much more. ...
2021-02-0135 min
The Life of a Social Media ManagerEp.09 Life as a FreelancerFrom the outside, being a freelancer seems like the perfect career, right?You are your boss, you can work from the cozy of your home, from a coffee shop, you can visit many lovely places and work at the same time.Well, part of this story is real, but freelancing means more than just this.In this episode, we'll learn about what life as a freelancer means, what skills you need to develop, stay motivated, get your first client, and more with Kate Talbot.Kate is a Senior Forbes...
2021-01-2628 min
The Life of a Social Media ManagerEp.08 How to Become a Great Community Manager in 2021In this episode, we'll talk about how to become a great community manager, what skills you need, and how someone can build a community around their brand on social media.My guest for today - Dorien Morin-van Dam!Since 2011 Dorien's been helping business owners worldwide to market their business on social media with great content ideas and strategies.She is also responsible for nurturing two Facebook groups: Social Media Pro Connect and Social Media Managers.Let's meet Dorien, the face behind the orange glasses, and learn how to become...
2021-01-1835 min
The Life of a Social Media ManagerEp.07 Instagram for Small BusinessesThis episode will dive into how small businesses can use Instagram as a professional tool to grow a community.Sue B. Zimmerman is THE Instagram expert and has helped hundreds of businesses along the way. Now, she’s joining us to help you get started on Instagram.We’ll touch on the advantages small businesses have on the platform, how to approach Instagram marketing, and some common mistakes you should avoid.On this episode, you’ll learn:What does this platform offer for brands, and why you should have a...
2021-01-1120 minHospitality Digital Marketing PodcastEpisode 282 - Hospitality Marketing Podcast“Helping define the answers you need for the coming demand"
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #282 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;
00:01 — Our tools for review this week are; https://hexowatch.com/ https://www.socialinsider.io/
00:07— Our Technique this week...
2020-12-3100 min
The Life of a Social Media ManagerEp.06 Influencer MarketingIn this episode, we’ll uncover everything about influencer marketing, how and when it works, as well as how to create the perfect match between brands and influencers.Here to help us is Katie Stoller, an Account Supervisor on Ketchum’s Influencer team, guiding influencer strategy and execution across Ketchum’s clients like Ikea and Alcon.With nearly a decade of experience at PR agencies and companies - Ogilvy and Cision to name a few -, Katie counsels clients on how to effectively reach goals by working with the right influencers to tell compelling stories. Ka...
2020-12-161h 05
The Life of a Social Media ManagerEp.05 Become a Leader on LinkedIn in 2021In this episode, we'll talk about LinkedIn - one of the most important B2B social media platforms. From my perspective, there is no better person to talk to about this platform than Dr. Natalia Wiechowski.She is a LinkedIn trainer, personal branding expert, keynote speaker, and the Middle East's leading edutainer. Also, she's the author of "Personal Branding with LinkedIn."Years ago, she quit her job and started a new journey. She went on a sabbatical where she changed the way she thinks, talks, and day-to-day routine. That was the moment when she founded...
2020-12-0735 min