Shows
Strategy TalksWhat To Know Before You Create a Trending Content Strategy with Miruna VocheciTrends and Strategy for Social Media Success in 2025Dorien Morin-van Dam hosts Miruna from Social Insider to discuss the intersection of data-driven strategies and trending social media content. They cover how to balance fleeting trends with long-term strategy, effective use of content pillars, and the importance of understanding nuances in platform performance metrics. Miruna shares insights on the platforms she uses, the value of relatable content, and some of her favorite yet challenging trends. The conversation extends to practical execution tips, including optimizing posting times and engaging storytelling techniques, originating from Miruna's early broadcasting experience.00:00 I...2025-07-1733 min
The Affluent Buyer ScriptScoot Over, Suits: 10 Tips to Sell More with LinkedInLinkedIn isn’t just for job hunters and tech bros anymore. In 2025, it’s a powerful discovery tool for affluent homeowners—and a major missed opportunity for luxury outdoor brands that ignore it.
In this episode, Katy Doss breaks down exactly how outdoor product and service businesses can use LinkedIn to stay top of mind, build trust, and drive more sales (without sounding like a corporate brochure). She shares 10 smart, specific strategies—from using multi-image posts and native documents to activating your team and embracing short-form video.
And the best part? These tips don’t require danc...2025-06-1720 min
Strategy TalksThe 2025 LinkedIn Benchmark Report, with Adina Jipa of SocialinsiderWhat’s working on LinkedIn in 2025? From multi-image posts to native documents and video content, the 2025 LinkedIn Benchmark Report reveals the strategies driving engagement and growth for brands of all sizes. In this SPECIAL EDITION of Strategy Talks, Dorien is joined by Adina Jipa, co-founder of Socialinsider, to unpack the data and share actionable insights on how to optimize your LinkedIn presence and stay ahead of the competition.Together, they will dive into the formats dominating engagement (spoiler: multi-image posts and native documents), why polls are algorithmic goldmines, and how smaller brands can ou...2025-04-1733 min
saas.unboundFrom startup to SaaS: finding balance in scale with Andrei Serbanoiu @Socialinsidersaas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #4 of season 5, Anna Nadeina talks with Andrei, Co-Founder at Socialinsider, a social media analytics, reporting and benchmarking tool. --------------Episode's Chapters---------------- 00:00 - The Inception of Socialinsider 02:12 - Finding Product-Market Fit 04:56 - Ideal Customer Profile and Key Features 07:51 - Common Mistakes in Social Media Marketing 11:19 - Growth Strategies and Content Marketing 2025-03-2043 min
Strategy TalksGeeking Out over Data with The Right Data and SocialinsiderAs a business owner or marketer, you live for data, right? You'd think so - but not everyone knows what data to look for, and how to interpret it. Do you know what metrics are important to the growth of your business? What marketing data do you need to make decisions about marketing strategy, budget, and perhaps, hiring? Join Dorien this week as she hosts Andrei Serbanoiu of Socialinsider, the intuitive dashboard for social media analytics, reporting, and competitors’ analysis for brands and agencies. ★★★★★ Are you grappling with your marketing strategies? Seeking to outperform your competition? ...2024-04-1630 min
Strategy TalksThe Newest Digital Trends and Marketing Insights for 2024Kicking off season 3 of Strategy Talks is Krista Neher. She's bringing her insights into digital trends, sharing what's hot and what's not! Krista will talk about what you need to know, learn, and implement to succeed online in 2024. _______________________Are you grappling with your marketing strategies? Seeking to outperform your competition? You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal se...2024-01-1629 min
Weekly News 🗞️ - Marketing EspressoI 5 Social Media Trend del 2024I trend, in brevissimo:
L’utilizzo dell’Intelligenza Artificiale nel settore dei social media crescerà;
TikTok sarà il canale che crescerà di più dal punto di vista strategico;
L’importanza dei video e contenuti brevi (ma di valore) aumenterà;
Parleremo molto di più ai boomer, e lo faremo anche (e soprattutto) su TikTok
LinkedIn guadagnerà importanza nelle strategie.
Questi trend sono stati selezionati tra diversi report, tra cui: Hootsuite, GWI, Semrush, SocialInsider e Social Media Today.2023-12-1339 min
Hustle & ClimbSocial Media Strategies for 2024Michelle shares her journey from utilizing Facebook groups for her clothing boutique to shifting her primary source of income to Instagram. This episode is packed with firsthand insights and a fresh perspective on changing trends in the social media landscape, especially focusing on the anticipated shifts for 2024. Michelle discusses the importance of authentic connections, audience diversification, and the freedom of not adhering to rigid formulas when creating content. Plus, learn about the upcoming focus on product placement, the significance of user-generated content, and the rise of niche platforms. Social Insider article on 2024 Social Media Trends: https://www.so...2023-09-2014 min
Markethink PodcastSocial Media Trends 2024In questo episodio analizziamo insieme i social media trends del 2024. Per farlo, ripercorriamo quelli del 2023 per verificare quanti erano corretti e quanti no. Non perderti questo episodio se lavori con i social o se la tua attività passa da una forte comunicazione online!⭕️ Scopri come realizzare un Piano Editoriale Digitale per i tuoi canali social: https://www.aidadigitalbranding.it/ped_di_successo/📸 Seguici su Instagram: https://www.instagram.com/aidasuisocial/📱 Visita il nostro sito: https://www.aidadigitalbranding.it/Fonti: I trend del 2023: https://blog.hootsuite.com/it/trend-dei-s...2023-09-1131 min
The Instagram Stories - Social Media NewsThe Instagram Stories - 5-31-23 - TikTok vs. Reels vs. Shorts: Which Is the Best Short-Form Video Platform?Show Notes:
TikTok vs. Reels vs. Shorts: Which Is the Best Short-Form Video Platform? (SocialInsider)
Leave a Review: Apple Podcasts
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Send in a voice message: https://podcasters.spotify.com/pod/show/danielhillmedia/message
Support this podcast: https://podcasters.spotify.com/pod/show/danielhillmedia/support2023-05-3005 min
The Life of a Social Media ManagerEp. 58 Corrie Jones - Head of Social Media @StrategiQWhat steps should you follow when creating a social media strategy? Where can you find inspiration for strategies and content pillars? Join us in this episode of The Life of a Social Media Manager podcast as we talk with Corrie Jones, Head of Social Media for StrategiQ about her approach to measuring success on social media and the key metrics she keeps a close eye on. Tune in to get insights on developing effective social media strategies and measuring their success.Visit to discover what Corrie is doing: https://www.linkedin.com...2023-05-2821 min
The Life of a Social Media ManagerEp. 57 Jeremy Linaburg - Social Media Specialist @SwimOutletHow to develop and execute social media strategies?How to keep users engaged and active?I talked with Jeremy Linaburg, Social Media Specialist for SwimOutlet, about his social media content creation process, from ideation to publication.Tune in to discover insights about the best times to post on social media and much more. Visit to discover what Jeremy is doing: https://www.linkedin.com/in/jeremylinaburg/Go to https://www.socialinsider.io/blog/tag/studies/ and get social media benchmarks for your industry. Follow Socialinsider: https://twitter.com/so...2023-05-1442 min
The Life of a Social Media ManagerEp. 56 Maggie Carey - Social Media Strategist @Master It MediaHow to craft a powerful social media strategy?What metrics should you focus on when measuring success on social?I talked with Maggie Carey, Social Media Strategist at Master It Media, about the steps for creating a social media strategy, measuring success in social these days, social media today, and much more.Tune in and discover how to build trust with clients and overcome the challenges along the way. Visit to discover what Maggie is doing: https://www.linkedin.com/in/maggie-carey/ Go to https://www.socialinsider.io/blog/ta...2023-04-3038 min
Hospitality MarketingHospitality Marketing Show 403"Fast Ways to See What You're Selling"
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #403. So each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live TV show “This Week in Hospitality Marketing” which airs every Friday at 11:30 am Eastern US Time on the Hospitality Channel TV.. SO let's get started;
00:01 — Our tools for review this week...2023-04-2818 min
Hospitality Digital Marketing PodcastEpisode 403 - HospitalityMarketing PodcastHello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #403. So each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live TV show “This Week in Hospitality Marketing” which airs every Friday at 11:30 am Eastern US Time on the Hospitality Channel TV.. SO let's get started;
00:01 — Our tools for review this week are; search.google.com/search-console/about ads.google.com/home/ www.socialinsider.io/
00:04— Our Technique this week is...2023-04-2800 min
The Life of a Social Media ManagerEp. 55 Ashley DiFranza - Social Media and Content Manager @Central InsuranceHow can Social Media Managers overcome challenges and learn from failures?How to boost creativity and find inspiration for creating social media content?Join us in this episode of the Life of a Social Media Manager podcast as we talk with Ashley DiFranza, Social Media and Content Manager for Central Insurance, about overcoming challenges and finding inspiration for creating social media content. Tune in to discover practical tips for developing effective social media strategies and measuring success. Visit to discover what Ashley is doing: https://www.linkedin.com/in/ashleydifranza/...2023-04-1723 min
The Life of a Social Media ManagerEp. 54 Christina Miller - Head of Social Media @VMLY&RHow to build relationships based on trust with clients?What role do objectives play in measuring success?On this episode we spoke with Christina Miller, Head of Social Media at VMLY&R and former Marketing Intern at the same company. As the Head of Social Media, Christina discusses the importance of establishing clear objectives to measure success, how to balance organic and paid content, and what it takes to become a Social Media Manager.Learn how to succeed in the social media field by listening to this podcast episode.Visit to discover w...2023-03-3136 minHospitality MarketingHospitality Marketing Show 398"Five things you need a marketing audit for"
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #398.. so each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live TV show “This Week in Hospitality Marketing” which airs every Friday at 11:30 am Eastern US Time on the Hospitality Channel TV.. SO let's get started;
00:01 — Our tools for review...2023-03-2432 minHospitality Digital Marketing PodcastEpisode 398 - Hospitality Marketing PodcastHello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #398.. so each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live TV show “This Week in Hospitality Marketing” which airs every Friday at 11:30 am Eastern US Time on the Hospitality Channel TV.. SO let's get started;
00:01 — Our tools for review this week are; https://branalyzer.com/ https://www.ispionage.com/ https://www.socialinsider.io/ https://seranking.com/ https://tagass...2023-03-2400 min
The Life of a Social Media ManagerEp. 53 Marga Camps - Head of Content and Strategy @ColvinWhat are the key steps in developing a successful social media strategy?How important is authenticity in terms of generating engagement?The ability to think outside the box and act quickly on trends defines a Social Media Manager.Marga Camps, Head of Content and Strategy at Colvin and former Social Media Strategy Manager at Cocunat, discussed why treating your audience like a best friend and learning about their needs is a critical step for a successful social media strategy, especially since social media is constantly evolving and standards are changing.Listen to this podcast episode...2023-03-1732 min
The Science of Social MediaWhy you shouldn't add links to your social postsHere’s a question that puzzles most social media users …
Why do some of my posts get more views than others?
It’s a difficult question to answer. Each social network has a different algorithm. Each algorithm promotes and demotes posts in their own unique way. We’ve spent months analyzing reach and have attempted to determine why some posts (with links) get less views than others. Tune in to hear why.
I hope you enjoy the episode! We’re testing the waters to see if we can get this show back up and runnin...2023-03-1410 min
The Life of a Social Media ManagerEp. 52 Brian Da Silva - Social Media Manager @PreplyHow do you scale video content creation when you are a small team? How do you create authentic content, TikTok-style content?Everyone is looking at top brands on social media, hoping for overnight success. Brian Da Silva, Social Media Manager for Preply, and former Community Manager at Microsoft, shared what it means to work for a smaller company, what the differences are between working for a brand compared with working on the agency side, how to scale the video content process and create more authentic content, an...2023-03-0333 min
The Life of a Social Media ManagerEp 51. Diya Banerjee - Global Head of Social Media @ WHOHow would you describe the Instagram strategy for World Health Organization (WHO)?How do you build an efficient social media approval process?Diya Banerjee - Global Head of Social Media at WHO, shared:the Instagram strategies for WHOhow they create informative content on TikTok and why it needs to be brief, fun and accessiblewhy shareability is the key to social media success how to make an exciting copy for a 45-second video the blueprint of a social media campaignwhat are the top metrics to track in social. And much more.L...2023-02-2034 min
The Life of a Social Media ManagerEp. 50 Emma Heath, Social Media and Content Strategy @ VMWareWhy is it important to communicate as an employee on social media?What’s the most challenging thing people have to do when developing employee advocacy programs?Emma Heath, Social Media and Content Strategy for Asia Pacific and Japan for VMWare, shared how to work with different stakeholders to be active on social media as professionals and why it’s important to have a manager who understands social.Listen to this podcast episode and discover what you get when being active on social media as a professional.Visit to discover what Emma...2023-02-0326 min
The Life of a Social Media ManagerEp. 49 Senior Content and Channels Officer @ Brunel University, LondonEducate, inspire, entertain. No need to over complicate it.When working in social media, test and fail mindset needs to be adopted as well as using data to back up results. Dominic Edmundson, Senior Content and Channels Officer at Brunel University London shares his strategies for getting results from social media. Always plan, plan, plan. Benchmark what success looks like and remember to be flexible to adapt to current trends.Visit to discover what Dominic is doing: https://www.linkedin.com/in...2023-01-2124 min
Your Digital Marketing Coach with Neal SchafferMy 42 Tools Marketing Technology Stack for 2023I recommend my clients always do an audit of their marketing technology stack on an annual basis, so here I am sharing my own stack in hopes of inspiring you to do the same and also to help you learn about some cool new tools that you might want to check out!Below are links to each of the tools - and note that many of them are affiliate links, but the price to you is the same - it just helps fuel the creator economy ;-)WEBWordPressShopifySEARCH2023-01-1938 min
The Life of a Social Media ManagerEp. 48 Social Media Consultant @Katie McKieverThe key metric for a successful campaign in social media is the number of shares. Katie McKiever, Social Media Consultant, shares the key elements for creating successful social media strategies and why people share brands’ posts. Listen to this podcast episode and discover the challenges you sometimes face when working in social media. Visit to discover what Katie is doing: https://www.linkedin.com/in/katiemckiever/ Go to https://www.socialinsider.io/free-social-media-industry-reports and get the latest social media industry benchmark reports. 2023-01-0828 minHospitality Digital Marketing PodcastEpisode 386 - Hospitality Marketing PodcastHello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #386... so each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live TV show “This Week in Hospitality Marketing” which airs every Friday at 11:30 am Eastern US Time on the Hospitality Channel TV.. SO let's get started;
00:01 — Our tools for review this week are; https://online.seranking.com/ http://www.ispionage.com https://app.socialinsider.io/
00:06— Our Technique this week is...2022-12-3000 minHospitality MarketingHospitality Marketing Show 386"What will Tuesday Next Week Be Like"
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #386... so each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live TV show “This Week in Hospitality Marketing” which airs every Friday at 11:30 am Eastern US Time on the Hospitality Channel TV.. SO let's get started;
00:01 — Our tools...2022-12-3034 min
The Life of a Social Media ManagerEp. 47 Founder and Freelance Social Media ConsultantHow to create viral content today? Why do people share brands’ posts? We spoke with Emily Kinnersley - Founder and Freelance Social Media Consultant in this podcast episode.As a freelance and business consultant, Emily shares why LinkedIn is a great traction channel for getting clients, how to price your services, and why getting to know your audience is important. Visit to discover what Emily is doing at https://www.linkedin.com/in/emilykinnersley/ Go to https://www.socialinsider.io/blog/tag/studi...2022-12-1824 min
The Life of a Social Media ManagerEp. 46 VP of Brand Marketing @SemrushCreative, driven, with a strategic mindset, high attention to detail, and ability to manage multiple competing priorities simultaneously. Able to work in a fast-paced environment, proactive and result-oriented; at ease with risk-taking, test-and-learn experimentation.I bring change. I challenge people to grow. I assign tasks that seem impossible at first, and I broaden the horizons of my team’s minds. I define the “what” and let them figure out the “how. My team members have advanced in their careers much faster than employees in other departments.Today you will meet Olga Andrienko, VP of Br...2022-12-0438 min
The Life of a Social Media ManagerEp. 45 Founder @ Polka DigitalOrganic vs. paid - friends or enemies? Why are people sharing brands’ posts on social media? In this podcast episode, we spoke with Carys Dorritt, Founder of The Polka Marketing agency. As a business owner and strategic digital marketer, Carys explains how important it is to create social media messages tailored to your audience that drive emotions.Tune in and discover why paid and organic social media are friends and how to combine these two on a longer-term strategy. Visit to discover what Carys is doing: https://www.thepo...2022-11-2026 min
Instagram Marketing ProsWhich Type of Instagram Post is Most Effective? NEW DATA AnalyzedShould you post single image Instagram posts most? Carousels? Reels?
Here's a look at some actual Reels insights from from Social Insider: https://www.socialinsider.io/blog/instagram-reels-insights/
By knowing exactly how effective each type of post can be, you'll be able to correctly divvy up your business' time to the the best social media strategies.
Derek Videll
@socialbamboo_
www.socialbamboo.com2022-11-1010 min
The Life of a Social Media ManagerEp. 44 Director of Social Media @ Chaotic Good StudiosOrganic vs. paid on social media? Which one wins the game long-term?Jon-Stephen Stansel - Director of Social Media at Chaotic Good Studios, describes some key elements for creating a good social media strategy, why people share brands' posts and how to measure success in social media today. Jon-Stephen describes why engagement should be describing social media and why you need to be flexible and always willing to learn when you are working in social media. Listen to this podcast episode and understand why community means everything to a brand or bu...2022-11-0327 min
The Life of a Social Media ManagerEp. 43 Digital Marketing Manager @KEBA GroupSilvia is a forward-thinking digital enthusiast, leading and executing the social media strategy at KEBA eMobility to achieve their business goals.With 7 years of experience in digital marketing, social media, and corporate communications, Silvia is a strategic thinker with a creative eye and a quality-first mindset.2022-10-2422 min
The Life of a Social Media ManagerEp. 42 Teamlead Social Media @ZooplusToday we will meet Sarah Sunderbrink - Teamlead Social Media @Zooplus.Sarah thinks that the internet was invented for pets. Since joining Zooplus, Sarah has known about the power cats' content can have.Listen to this podcast episode and learn more about:- strategy- content- the essential skills to become a social media manager- top social media tips for a new social media manager, and more. 2022-10-1032 min
The Life of a Social Media ManagerEp. 41 Content Writer & Social Media StrategistDenise discusses the value of a well-planned social media strategy and what defines "great content" for her. Denise is a comedienne in her spare time and a free spirit who is filled with originality and charm.Cozy up and listen to Denise's story from the beginning to the end to discover what motivated her throughout her career, how she overcame challenges, and what advice she has for the listeners.2022-09-2631 min
The Life of a Social Media ManagerEp. 40 Social Media Strategist @ AmazonNicole is an analytical-driven individual with a great sense of humor and creativity. She talks about the skills needed for someone who’s working in social media, the challenges she has faced, and why she thinks that social media today is more of a wild west.2022-09-1228 min
The Life of a Social Media ManagerEp. 39 Head of Social Media @ Great Wolf LodgeWhat does it mean to be a social media manager these days? How is social media today? We spoke with Michael Ibe from Great Wolf Lodge about his life journey. Michael details his process for tapping into how to create value with your content for your audience and why social media today is a test & learn environment. Listen to this podcast episode and discover why people share posts from brands on social media. 2022-08-2941 min
The Life of a Social Media ManagerEp. 38 Social Media Strategist Lead @ LyftWhy is it important to look at data? How to measure success in social media today? We spoke with Stephanie Ramirez, Senior Social Media Strategist Lead at Lyft about the importance of social media analytics and insights, and how to create content based on data. Stephanie shared her personal story on challenges and struggles she faced over the years to become a leader and an inspiration for her team. Listen to this podcast episode and discover why and how data can produce a shift int...2022-08-1734 min
The Life of a Social Media ManagerEp. 37 Founder and Lead Strategist @Oh Snap!In this episode of ‘The Life of a Social Media Manager’ Podcast, our wonderful guest, Karlyn, who is the founder of Oh Snap! Social Media Agency, will talk about how she started her career, and will give some great insights on her campaigns and work.Find out how Karlyn’s career started and how she ended up opening her own agency, why she calls herself ‘an endless bucket of creative ideas’ and how a day in her life looks like.Karlyn didn’t fail to give us the best advice on Social Media, and on managing a s...2022-08-0334 min
The Life of a Social Media ManagerEp. 36 Social Media Manager @ Lorg MediaIn today's episode, Ali Spillane will share with us the most successful social media campaign she created, how she manages client relationships, where she finds inspiration for her content strategy, and more.2022-07-2026 min
The Life of a Social Media ManagerEp. 35 Freelance Social Media Managers | The Two LaurasThe Two Lauras are experienced social media managers, and founders of a community of thousands of freelance social media managers – so the two amazing girls know what it takes to kickstart this career.Listen to this podcast episode and learn what skills, knowledge and resources you need to have so you can enjoy a reliable and consistent income and not only.2022-07-0629 min
Strategy TalksHow To Research Your Competition on Social Media To Build Your Brand's StrategyKnowing what your competition is up to is just smart marketing! Data is data is data but metrics need to be analysed and interpreted by a human. Listen in as Dorien interviews Adina Jipa, co-founder of Socialinsider, the intuitive dashboard for social media analytics, reporting, and competitors’ analysis for brands and agencies. Adina will help us understand what metrics to track and how to stay ahead of our competition. Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!Each 20 minute podcasts is power-packed wi...2022-06-2824 min
The Life of a Social Media ManagerEp. 34 Country Manager @AgorapulseRavi Shukle is a Social Media Marketing Expert with 10 years of experience helping clients get results using social media. He is also the Country Manager for UK and Ireland at Agorapulse.He has experience creating tailored social media strategies to help clients achieve their goals, managing clients' social media accounts, workshops, and ads.In today's episode, you'll learn the difference between working as a freelance social media manager and in-house for a brand, the steps of setting up a social media campaign, tips on increasing brand awareness on social media, and more.2022-06-2227 min
The Life of a Social Media ManagerEp. 33 Social Media Manager @Social Media ExaminerJason Goff is the Social Media Manager at Social Media Examiner and has more than 10 years of experience in social media, strategy, podcasting, and branding.In today’s episode, Jason will share with us what a day in his life looks like, his tips on finding inspiration for cool content, why social media managers are reluctant to use TikTok, and more.2022-06-0831 min
The Life of a Social Media ManagerEp. 32 Social Media Manager @PhilipsAnna Stoiloudi is a Social, Customer Engagement, and Care Manager at Philips. With a vast experience in social media, Anna shares her experience in the different social media positions she's been in. She believes that media and creativity go hand-in-hand and stretches the importance of listening to the consumers to identify their needs and pain points. She strongly believes that consumers should be placed at the center of each marketing strategy. Discover her professional journey, what skills you need to follow this career, how the pandemic changed the social media strategy, how the Agil...2022-05-2522 minHospitality Digital Marketing PodcastEpisode 354 - Hospitality Marketing PodcastHello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #354 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live TV show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time on the Hospitality Channel on TV.. SO let's get started;
00:01 — Our tools for review this week are; https://www.socialinsider.io/ https://www.spyvio.com/ https://awario.com/ https://www.adzool...2022-05-2000 minHospitality MarketingHospitality Marketing Show 354"How to Start a Discovery Call Right, The Research that works"
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #354 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live TV show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time on the Hospitality Channel on TV.. SO let's get started;
...2022-05-2032 min
Le Super DailyAskip les hashtags sur Instagram ça sert à rien !Épisode 781 : On pensait tous que les hashtags augmentaient la visibilité des publications sur Instagram mais ça c'était avant ! Avant une récente vidéo d’Adam Mosseri qui sème le doute. Et forcément quand le big boss d’Instagram dit un truc on serait bien tenter de le croire.—Les hashtags c’est une histoire de catégorisation plus que de portéeCe que nous précise Adam Mosseri c’est que les hashtags Instagram ne sont pas nécessairement conçus pour maximiser la distribution.Ils sont davantage là pour...2022-05-1213 min
The Life of a Social Media ManagerEp.31 Social Media Manager @SamsungCorina Enache is a Social Media Expert who has worked at Samsung Electronics Romania for the last three years. She has coordinated social media and omni-channels campaigns at all CDM levels and went deep into the marketing funnel, generated leads, and built customer journeys. Despite the complexity of this field, she believes in simple but powerful things: the greatest goals can be achieved with perseverance and motivation, along with a strong team beside you. Discover the key elements for an effective social media strategy and what it takes to be a good specialist in...2022-05-1132 min
The Life of a Social Media ManagerEp.30 Social Media Manager @HBO MaxToday, you will meet Steve Rebeiro, the social media manager at HBO Max. He has over five years of experience in social media, working for several agencies and companies.We’ll learn what it’s like to work for one of the biggest pay television networks at the time, how to be present in the digital world as a social media manager, and how to use an extensive content library to create engaging social media posts. Steve will walk us through how HBO Max puts out quality content that adds to the cultural conversations around the s...2022-04-2727 min
The Instagram Stories - Social Media NewsThe Instagram Stories - 4-21-22 - Do Hashtags Help with Post Impressions?[What Data Says] Do Instagram Hashtags Help with Post Impressions? (SocialInsider)
The Instagram Stories is sponsored by Hashtag Slayer!
Register at HashtagSlayer.com and use code IGStories for a free month.
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Send in a voice message: https://anchor.fm/danielhillmedia/message2022-04-2103 min
The Life of a Social Media ManagerEp.29 Social Media Manager @OktopostOlivia Messina is the Social Media and Community Manager at Oktopost, the B2B Social Engagement Suit. She heads Oktopost’s Employee advocacy program and hosts Behind the Post, a podcast for social media managers by social media managers. She’s passionate about creating community, employee advocacy, and all things social! Before her career in social media marketing, she previously worked as an elementary school teacher.2022-04-1326 min
The Life of a Social Media ManagerEp.28 Community Manager @GrammarlyToday you will meet Emma Hanevelt - the Community Manager at Grammarly. She started working in social media marketing in 2015 for a sightseeing company in Vancouver. Emma's transition into community management began at Grammarly. She discovered her love of interacting with Grammarly's users on their social channels and is looking to build out other communities at Grammarly in 2022. 2022-03-2315 min
The Life of a Social Media ManagerEp.27 Social Media Manager @GrammarlyToday you will meet Parisa Pourhabib.Parisa is the Senior Social Media Manager at Grammarly and leads their global organic social strategy. Prior to her 3 years at Grammarly, Parisa worked in social at Adobe and CreativeLive, and before that—she was an actress in LA! She uses her background in performance and storytelling to build authentic connections with audiences on social and develop content that educates, empowers, and entertains. She’s currently building out the first social team at Grammarly (hiring plug!) and is excited for what 2022 has in store!2022-03-0928 min
The Life of a Social Media ManagerEp.26 Social Media Manager @Cruz CreativeToday you will discover an incredible social media lover.Agata Pavlac is a Content Creator, Social Media Manager, Livestream producer, and co-founder of Cruz Creative Media.Her favorite type of content is video, which she believes is the key to success on Social Media.At Cruz Creative Media, she works with international brand personalities in a demanding, fast-paced environment, delivering content around the world.2022-02-2328 min
The Life of a Social Media ManagerEp.25 Social Media Manager @CanvaMy guest for today is Jacky Barker.Jacky is a Social Media Lead at Canva looking after the B2B and Employer Brand strategy. Over the past 3 years, she set up and scaled the global social media and community team at Canva. She has 7 years of experience in digital and social media, having worked across a range of consumer and B2B brands in the UK and Australia.2022-02-0930 min
The Life of a Social Media ManagerEp.24 Social Media Manager @PinterestMy guest for today is Lyndsay McGregor, a former journalist turned marketer, currently working at Pinterest as their Content Marketing Manager in EMEA and focused on all things B2B.She was born in the USA, grew up in Ireland, and moved back and forth between both countries. She spent several years working as an editor for New York City-based B2B fashion publications: her last editorial job was the senior editor of Sourcing Journal; before that, she was senior and social media editor of Footwear Plus and Earnshaw's. She moved from journalism into marketing i...2022-01-1325 min
The Life of a Social Media ManagerEp.23 Social Media Manager @CreatopyToday’s episode is all about finding inspiration for social media content strategies and educating audiences in fun and creative ways.My guest for today is Andreea Mehedin, the social media manager at Creatopy. She is a social media and communication specialist enthusiast with a four-year social media and PR background.She is open-minded, fun, sassy, courageous, and in love with the human mind. She likes to try new things, cook, slow summer mornings, and margaritas.2022-01-1227 min
The Life of a Social Media ManagerEp.22 Social Media Manager @StreamYardJulie Riley is the social media manager for StreamYard. She began working in digital marketing in 2007 for a Harley-Davidson dealer and has worked in many aspects of digital marketing since that time. She has worked for an agency, worked with Social Media Examiner, and owned an agency in Wichita before joining the StreamYard team in 2020. Discover how you can succeed in your business and level up your live streams in today's podcast episode.2021-12-1527 min
The Life of a Social Media ManagerEp.21 Social Media Manager @ZoomToday’s episode is all about passion for community management. My guest for today is Melissa Francois, the global social media and international content manager at Zoom, who is currently based in London. Before her current job, she worked in social media at SurveyMonkey in the United States and Ireland. She is passionate about all things tech, community, and obviously social media! Let’s learn more about communities and how to keep them hooked!2021-11-2619 min
The Life of a Social Media ManagerEp.20 Social Media Manager @Booking.com Today's session is all about social media with a touch layer of engaging users through content.My guest for today is Corina Bordeianu - global social media marketing manager at Booking.comShe has over 10 years of experience in communication, especially in digital communication and social media.Corina believes in the power of timing up, being flexible, transparent and listening to each other.Let's learn more about social media!What to listen for:[0:00] Introduction[1:14] How did you start your career?[4:40] Day-to-day s...2021-11-1038 min
The Life of a Social Media ManagerEp.19 Social Media Manager @National GeographicWe are continuing season 2 of the Insider Insights Podcast with Vanina Harel - Social Media Campaigns Manager at National Geographic.She believes that the media has the power not only to inform and educate but also to create emotional connections and change behaviors.Let's discover the strategy behind National Geographic.What to listen for:[0:00] Introduction[1:20] How did you start your career?[2:09] Day-to-day schedule[3:18] What skills do you need to develop as a social media manager?[6:12] How did the pandemic change the social media strategy at National Geographic?[7:28] What are the...2021-10-2119 min
The Life of a Social Media ManagerEp.18 Social Media Manager @NestléFor a long time, I kept wondering if there is a social media manager formula for success or how other social media specialists are spending their time - do we share the same knowledge, or is there more?Let me tell you that a social media manager can be a marketer, a strategist, a copywriter, an analyst, and a customer service - most of the time, all in one day. Managing all of these diverse responsibilities can be challenging at some point, but this is a career path of continual learning.Today you will...2021-10-1325 min
The Life of a Social Media ManagerEp.17 Social Media Manager @PumaAbigail Rogers is a Senior Social Media Manager for PUMA, managing their football global digital campaigns, content and strategy. She has experience working across multiple countries and cultures with brands such as PUMA in Germany & Nike in Amsterdam and the digital powerhouse agency LOOP in Austria. When not working, she loves to watch and play sports as well as traveling to explore new countries.”Discover her journey, lessons learned, social media campaigns, what skills you need for this career, and more in today's episode.Social Media Ma...2021-09-1534 min
The Life of a Social Media ManagerEp.16 Social Media Manager @MangoSocial marketing engages users, helps them get interested in products, drives quality leads and boosts online reputation. Social media is not only about posting on Instagram, but about people, conversations and developing leads (and sales) from those relationships.Meet Estela Alcaide - social media manager at Mango. Her motto is: Social media is social. People are connecting, and that means brands need to engage too!Discover her journey, what skills do you need for this career, how the pandemic change the social media strategy, how do you manage to develop a...2021-09-0832 min