Shows
Sockjig Sneaker PodcastComplexCon and Sneaker of the Year Lists with Hass from My First KicksIn this episode, I talk about the discussions and pushback about Complex’s Sneaker of the Year list. I’m also joined by Hass from My First Kicks to discuss what it’s like attending ComplexCon and does going to ComplexCon count as being outside? Later we talk about his sneaker podcast journey, networking and becoming undeniable.Listen to My First KicksTwitter: https://x.com/MyFirstKicksPodInstagram: https://www.instagram.com/MyFirstKicksPodTimestamps00:00 - Intro01:13 - My Thoughts on Complex's Sneake...
2025-11-071h 14
Sockjig Sneaker PodcastThe Sneaker Train RobberyIn this episode, I talk about Cool Kicks, train robberies and stolen sneakers (allegedly) and ask why did they allegedly have stolen sneakers when it was obvious for the last 2 years that the feds were closing in? I also examine why the Jordan 11 was protected for so long. I also talk about content creators feuding with Complex and share the lessons I've learned if you follow this path. Plus news, recent releases and a ton more on this special radio edition of The Sockjig Sneaker Podcast.00:00 - Intro02:51 - Hired Goons Inc...
2025-10-2447 min
Sockjig Sneaker PodcastA Shift to the Affluent - Episode 84In this episode, I talk about how a there's a shift happening in companies where they are focusing more and more on the affluent portion of their customer base. There's been a cultural shift in recent years and now it's happening in many industries, including sneakers.I also cover the Tom Sachs Mars Yard release and how Sachs may have used his bullying superpowers on Nike. Plus a ton more:00:00 - Cold Open00:13 - Intro03:18 - On Feet: Jordan 1 Lows03:54 - Pickups: CPFM...
2025-09-291h 12
Sockjig Sneaker PodcastAnatomy of a Sneaker ScamIn this episode, I recap the recent Undefeated 4 that heavily featured EQL. I also recap the Awake 5 release and talk through some of the conspiracy theories about numbered pairs and backdooring. I also do a deep dive into the Anatomy of a Sneaker Scam using the recent Awake 5 FNF link scam as the example. Finally I discuss my part in a heated Twitter Space about this scam. Timestamps00:00 - Intro04:31 - On Feet05:38 - Pickups: None, Misses: A Lot09:28 - Recent Releases09:41 - Vans S...
2025-08-281h 17
The Agostinho Zinga Show#929 Art of WarAgostinho rambles about Myron from Fresh & Fit girlfriend left him for another man, doesn't that prove he's not a high-value man? (1:29), KAWS calls out Slawn for fake and misleading life-sized companion collaboration piece (8:11), Awake NY x Jordan 5 Friends & Family link scam scandal explained (29:23), sneaker podcaster Sockjig explains his side of what went down in the Awake Link Scammer Twitter Spaces (1:10:53) and why I think the Awake NY x Jordan 5's are most overrated hype shoes of the year (1:14:56) Song of the Day | Amaare - She Is My Drug https://linktr.ee/ago...
2025-08-181h 22
Sockjig Sneaker PodcastJumping Through Hoops for Sneakers: Tom Sachs Mars Yard 3.0 Release and More - Episode 82In this episode, I talk about if the Tom Sachs Mars Yard 3.0 in-app challenge release was made exclusively for the unemployed. I also talk a lot about recent sneaker releases and give an update on 2JsKicks having champagne wishes and caviar dreams at Nobu. I also warn sneakerheads to be wary whenever a company declares itself a “sneaker culture company”. Finally I talk about some recent sneaker content creator blues, and if you’ve been providing enough value for the brands lately (no, you have not, straighten up will ya). A lot of show, a lot of fun, all killer...
2025-07-2454 min
Sockjig Sneaker PodcastSneaker 360 Deals: What's Going on at Urban Necessities with Two J's Kicks and Shoe Surgeon?In this episode, I try and break down what’s going on at Urban Necessities with Two J's Kicks and Shoe Surgeon? Shoe Surgeon business entity owns Urban Necessities, and pushed Two J's out, but still has him on the hook for business and tax debts. Allegedly. How could have Two J's Kicks signed such a bad deal? What else could be going on? And how Nike settling their lawsuit with Shoe Surgeon Inc is probably a big driver of this all collapsing.I also discuss Brendan Dunne leaving Complex and how that affects Co...
2025-06-231h 20
Sockjig Sneaker PodcastNot Part of the Marketing PlanIn this episode, I cover Dick’s Sporting Goods acquiring Foot Locker and how mergers and acquisitions usually lead to layoffs at the loser company. I talk about why NYC is so important for any sneaker brand that wants to generate energy. I also ask questions of Nike delayed releases of A’Ja One signature sneaker and Tourmaline Rodeo Dunk SB and how they probably have very boring answers, or very interesting ones that we’ll never hear. I also ask if Grandmas have 4 couches and cover the final UnheardOf Grandma’s Couch release and give 7 Suggestions for Future Grandma...
2025-05-211h 00
Sockjig Sneaker PodcastStay Relevant or Get Stale, and Why All New Sneaker Brands Have to Be Persona BasedIn this episode I talk about how sneaker brands can get stale and what do they need to do to stay relevant in light of the lack of hype for recent A Ma Maniere releases, and even Bodega store closures. I also discuss how newer brands and releases must be more persona based in this day and age, particularly looking into UnheardOf's recent releases.I also discuss Zadeh Kicks Pleads Guilty, Nike News, What Happened to Air Max Day and why don’t they call it Air Max Day any more? I wonder if StockX Verified Seller program has a...
2025-04-071h 05
Sockjig Sneaker PodcastTop 10 Signs Sneakers Are Back - Episode 78In this episode, I do a Top 10 Signs That Sneakers Are Back List. I also do release recaps of Bred 1 and Union Jordan 1 release. And cover sneaker news over the recent month. A fun show as always so check it out~!Timestamps00:00 Intro02:21 Skips: Haven Asics Gel Nimbus 10.103:01 Black Toe 1s and Sneakerhead Math04:38 Undefeated Spiridon Needs a Gimmick05:32 Air Max 1 Polly Adventure and the Triangle Stitching08:39 Misses: Kobes, Galaxy Foams11:19 Pickups: Black Metallic Jordan 5s12:17 JFG New...
2025-03-141h 22
Sockjig Sneaker PodcastBred 1s and the 5 Stages of Sneakerhead Grief - Episode 77In this episode, we talk about the release of the Bred 1 85 High and if the marketing fit the low stock numbers and distribution. We talk about the community resentment and take a look at the 5 Stages of Sneakerhead Grief. Other topics covered include Corteiz’s design contest, sneaker retailers hurting and the recent fires in Los Angeles.
Timestamps:
00:00 - Intro
06:48 - On Feet, Skips and Misses
09:53 - Corteiz Design Contest
15:24 - Sneaker Retail Hurting
19:48 - LA Fires
25:40 - 2025 Bred 1 Release
27:04 - Mo...
2025-02-0651 min
Sockjig Sneaker PodcastFandom vs Tribalism in Sneakers - Episode 76In this episode I talk about the making of sneaker of the year lists and the criticism they get and why I believe that anyone creating lists like this should embrace the debate.
That leads to the main segment which is about how fandom is changing in sneakers and all other niches. I talk about how it's becoming more tribalistic and how that affects the state of criticism and feedback in this modern digital age. There's also a special announcement!
Timestamps
00:00 - Intro
03:25 - On...
2024-12-2956 min
Sockjig Sneaker PodcastThe Zone of Conflict - Episode 75In this episode, I discuss my spat with the Editor in Chief of Complex, criticism vs hating, how past history affects harshness, the backlash, and a lot more. It's not intended as a rant, it's intended as a reflection. Also, Sneaker Guy of the Week returns, plus the debut of a new segment: We Are So Back / It's So Over.
00:00 - Intro
05:40 - Pickups
06:11 - Misses
07:33 - Skips
10:48 - Upcoming
13:06 - Sneaker Guy of the Week
15:05 - We Are So Back / It's...
2024-11-1959 min
The In Kix We Trust Podcast202/ For The Love Of The GameWelcome to Episode 202 of The In Kix We Trust Podcast! This week, we are joined by the esteemed @sockjig. He shares his unique perspective, breaking down the complexities of the sneaker industry with clarity and humor. Tune in for an episode filled with fascinating insights, lively conversations, and a deep appreciation for the sneaker game.
Thanks to everyone for listening. You can follow us at :
@inkixwetrust
@trevski63
@grailstatus13
@kevinkman
@threetwojuan
@thecollywoodlife
Music : 50 - Toby Lane
2024-10-211h 26
Sole BrotherThe Jig is Up W/ @SockjigThis week The Sole Brothers bring on SockJig to learn his origin story and deep dive into his reasons for starting his sneaker social media accounts. Sock provides the meaning behide his name, he also shares his passions beyond sneakers & sneaker content. FOLLOW SockJig⬇️⬇️⬇️https://www.instagram.com/sockjig?igsh=bHA3OTFsdXJ0NG5tShare your thoughts or Send us questions!https://www.instagram.com/solebrotherspod?igsh=ZnU3YW83OTB2OW93&utm_source=qr
2024-10-181h 06
Sockjig Sneaker PodcastWinning Isn't For Everyone - Episode 74In this episode we talk about James Whitner not getting charged by feds and apparently signing with adidas and speculate if his relationship with Nike and Jordan will continue. We also talk about the Nike CEO John Donahoe stepping down and who’s really to blame for Nike’s decline in these last 5 years. Some other topics, we talk about StockX sneakers available at Walmart, TwoJsKicks apparently out at Urban Necessities, customizers selling fakes, and Tom Sachs back at Nike. A lot of topics! If I had more time, I woulda made a shorter podcast.
Ti...
2024-10-141h 17
Sockjig Sneaker PodcastEQL's Customer Privacy Incident and Shoe Surgeon Mass Producing Counterfeit Sneakers, Allegedly - Episode 73In this episode I cover EQL's recent customer privacy incident in full detail and explain what happened, and why it shouldn't be considered as no big deal because incidents like this could potentially be company ending events.
I also talk about Nike suing The Shoe Surgeon and how coverage of the story seems to be ignoring that he's being accused of mass producing counterfeit sneakers. Allegedly.
Timestamps
00:00 - Cold Open
00:21 - Intro
02:38 - On Feet / Pickups
09:22 - Skips
12:57 - U...
2024-09-181h 12
Sockjig Sneaker PodcastHow To Release A Collab Sneaker Part 3 - Navigating Sneaker Drops with Corey WhateverThe series concludes with a conversation with my friend Corey Whatever who runs the digital agency Whatever Industries that has worked with brands like Rhude, Fear of God, JJJJound on their sites and on their hyped sneaker collaborations. We talk about what happens on that side of the aisle during and after sneaker drops.
You can find Corey Whatever at:
https://whateverindustries.com/
Twitter: @corey_whatever
Instagram: coreywhatever
Timestamps
00:00 - Intro
06:41 - Corey Whatever
07:21 - Starting Point with Retailers
13:14 - Working...
2024-08-261h 06
Sockjig Sneaker PodcastHow to Release a Collab Sneaker Part 2: A Case StudyPremise
You own a fictional skateshop in San Francisco called Ice Age Skate and you're getting 10k pairs of a Dunk SB to release in-store and online.
Let's create a release strategy plan for a hype collab sneaker, and decide how we want to release in-store, to fnf/vip, and online. We'll also do some Backdoor Math and decide if that's an option we should explore. Finally we look at the logistics involved in warehousing and shipping 10k pairs.
If you like the episode, consider buying some Sockjig Socks: https://shop.sockjig.com/
2024-08-131h 05
Fire Footwear: Sneaker Talk (with Matt Frates)Nike Sues the Shoe SurgeonNike, known for being litigious, finally takes the gloves off and goes after Shoe Surgeon. In a previous episode, Matt gave his thoughts about GoYard's lawsuit against the man, but knows how that his initial thoughts were well enough informed. Thanks to fellow sneaker podcaster Sockjig, Matt dives into the lawsuit and confesses changes his tune.Check out Sockjig wherever you listen to your podcasts!---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpod...
2024-07-2616 min
Sockjig Sneaker PodcastNike Re-Releasing GrailsThis is a special edition Sockjig x Loose Laces Crossover episode all about Nike re-releasing grails like Wu-Tang Clan Dunk Highs and potentially Undefeated Jordan 4s.
Listen and Subscribe to Loose Laces Podcast
Apple https://open.spotify.com/show/7irgYwZjswyrUFCBtdio4T
Spotify https://podcasts.apple.com/us/podcast/loose-laces/id1623728170
YouTube https://www.youtube.com/@LooseLacesPod/
The Game Is The Game Socks available now at https://shop.sockjig.com/
2024-07-011h 36
Loose LacesEpisode 96: Stay Undefeated!Today we're joined by the amazing SockJig! We had to a special 3 man meeting to discuss the rumored & confirmed releases of some of the most Revered collab shoes. As well as what this means to us from a collectors perspective.
2024-07-011h 34
Sockjig Sneaker PodcastHow To Release a Collab Sneaker Part 1: Brand TheaterThis episode is about how to release a sneaker from a collaborator's point of view. I'll take a look at how they can create a release strategy that suits their needs. But first they need to know what are they trying to get out of a sneaker release and what are their core values. I also evaluate why sneaker releases are the way they are, taking a look at recent releases of Action Bronson, Nina Chanel Abney, and others. I'll answer why some choose raffle, or loyalty access or first-come first-served approach. Plus a lot more!
2024-06-251h 20
Sit Down with SniperSit Down With Sniper | S3 Ep. 9 feat. SockjigShoot SDWS a message!Season 3, Episode 9 - Sockjig
2024-05-2241 min
Sockjig Sneaker PodcastState of the Sneaker Game 2024An in depth look at sneaker brands, collaborators, retailers, resell, sneaker media, trends and overall thoughts on the state of the sneaker game in 2024.
Timestamps
00:00 - Entrance
02:01 - Intro
04:33 - Opening Remarks
15:49 - State of Sneaker Market
17:41 - The Rise of EQL
19:30 - State of Reselling: Resell is Dead, Long Live Resell
21:24 - State of Resell Apps
23:15 - State of Sneaker Media
34:27 - State of Sneaker Retailers
36:33 - Boutiques and the Loss of Targeted...
2024-05-201h 32
Sockjig Sneaker PodcastBig in Japan: Sneaker and Clothes Shopping in Japan, Nike's Marketing and Innovation Problem - Episode 67In this episode, I talk about Nike’s marketing and shitty products problem. I also talk about my trip to Japan, how Instagram is a key for vacation planning, what I wore and what Japanese were wearing. I also talk about shopping and a give a brief history Ginza, the birthplace of Japanese Fashion. Other topics include the Bode Astrograbber release and how Hidden NY has no point of view.
Timestamps
00:00 - Newsradio Cold Open
00:21 - Intro
03:09 - Pickups / Skips / Misses
04:54 - Skips
06:35 - Mi...
2024-04-231h 17
Sockjig Sneaker PodcastNo Country For Old Heads - Episode 66In this episode, I talk about Live Streaming and how future sneaker influencers will more likely emerge from this space. I also share my thoughts on all these overly dramatic takes about the Death of Sneaker Culture because Trump appeared up at SneakerCon. Plus a lot more!
Timestamps
0:00 - Cold Open: Thurston Moore
02:51 - Pickups
04:17 - Skips
07:12 - Misses
08:56 - HartCopy adidas BW Army Release
13:14 - Wale Deserves More
16:36 - Nike Signs Kai Cennat
20:13 - Complex Sold to...
2024-03-1349 min
Sockjig Sneaker PodcastTradeblock CEO and Cofounder Mbiyimoh Ghogomu - Episode 65Episode 65 of the Sockjig Sneaker Podcast features an in-depth interview with Mbiyimoh Ghogomu, CEO and Co-founder of Tradeblock, a marketplace app for trading sneakers. Mbiyimoh discusses his personal journey from a sneaker-loving kid to a tech startup CEO, the inception and growth of Tradeblock, and the significance of running a Black-owned startup in the sneaker industry. We also talk about the challenges of having a startup that launched just before Covid-19, and also now the slowing sneaker economy. We also talk about what happened with the recent app UI changes and the strong customer feedback on those changes.
2024-03-111h 02
Sockjig Sneaker PodcastLost Episode From 2017 - Episode 64This is special episode of The Sockjig Sneaker Podcast. I found a pilot episode of a sneaker podcast that I originally recorded on November 30th, 2017. I thought it was lost media but I just found it, cleaned it up and publishing for the first time ever. So let's go back to Nov 2017 when Nike Off White The Ten had just dropped, we used to cop Yeezys from EU sites in the middle of the night. A time many look back on now as a golden age.
Timestamps
00:00 2024 Intro
01:15 What is...
2024-02-2034 min
Sockjig Sneaker Podcast2023 Year in Sneakers - Episode 63In this episode I discuss bold predictions for sneakers in 2024:
Send me your 2024 Bold Predictions. Click Send a voice message button here: https://podcasters.spotify.com/pod/show/sockjig
I also discuss the recent raid at the Project Blitz warehouse, the Stanley Cups hype and what's important about the Kith Loyalty program. I also look at the Nike and Tiger Woods split and why Nike is letting legends walk. I think talk about the challenges in digital media with recent layoffs at Sports Illustrated, Pitchfork and of course Buzzfeed bein...
2024-02-011h 29
Sockjig Sneaker PodcastDisruptive Sneaker Marketing and The Collaborator Playbook - Episode 62In this episode, we look into the disruptive marketing campaigns of Anthony Edwards AE1 and the Travis Scott Cactus Mac sneakers. We also talk about the playbook for collaborators with both new collaborator JaeTips, and contrast that with established collaborator Jerry Lorenzo and his new Fear of God x adidas collection. But before that, I talk a little bit about sneaker of the year bracket tournament, the sneaker community, perception, validation and people wanting to be the Sneaker Mayor. And I once again have to address my enemies. Also, BridgeGPT sits in with me for the entire episode as...
2023-12-231h 14
Sockjig Sneaker PodcastLois Sakany, Snobette Co-Founder and Wall Street Sneaker Analyst - Episode 61In this episode we welcome Lois Sakany, a Wall Street sneaker analyst and co-founder of women's streetwear blog, Snobette. We discuss the current challenges faced by big brands like Nike and Adidas, the state of women's streetwear. Lois offers an insightful analysis of the impact of marketing, design, and distribution on a brand's success. We also discuss Lois attending ComplexCon, what people are wearing in Erewhon, and the impressive rise of Emily Oberg's Sporty and Rich brand.
Timestamps
0:00 - Cold Open
00:12 - Intro
02:39 - Interview with Lois Sakany
2023-12-011h 02
Sockjig Sneaker PodcastJames Whitner's Backdoor Sneaker Ring Busted - Episode 60In this episode, we delve into the current money laundering allegations against James Whitner of the Whitaker Group, owner of Social Status and A Ma Maniere. The podcast breaks down the possible scheme which allegedly involved selling Nike product to a Chinese buyer, with proceeds said to have been laundered and traced back to Whitner. We explore a possible timeline of events from 2017 to 2022, examine key players involved, and touch on the court documents. We also delve into past backdoor allegations against Whitner and also his growing influence at Nike and the uncertainty of his future in light of...
2023-11-2230 min
Sockjig Sneaker PodcastThe Future of Sneaker Retail - Episode 59In this episode, I take a deep-dive look into the future of sneaker retail amid the generational shift in what we buy, and the technological changes happening everyday. I look into recent store closures, the decline of big box retailers and malls and contemplate the long-term future of retail. Finally, I examine what retailers need to do to save brick-and-mortar retail, and what Nike can do to help going forward. I also talk about Kanye story in NYT, CPFM Flea 2, and Complex cancelling shows.
Sockjig Socks in Elachi Green available now at shop.sockjig...
2023-11-091h 33
Sockjig Sneaker PodcastKith Toronto - Episode 58In this episode, I recap my trip to Kith Toronto opening night party and the store open and talk about why I was there, how I got invited, and the people I met. I also talk about the Born x Raised Dunk SB drop.
Timestamps
00:00 - Sneak Peek
00:06 - Intro
00:58 - On Feet
01:12 - Pickups
03:24 - Misses
04:20 - Nike dotSwoosh TINAJ
08:17 - Born x Raised Release
21:09 - Kith Toronto
https://linktr.ee/sockjig
...
2023-10-0948 min
Sockjig Sneaker PodcastStolen Sneakers, Fake Sneakers, Backdoored Sneakers - Episode 57In this episode I talk about early pairs and if they're stolen, fake, or backdoored. I also talk about Kool Kiy, Nightwing's fake apology to me, Tremaine leaving Supreme, and debut a new segment called Size 13 Takes.
Timestamps
00:00 - Funkmaster Flex Cold Open
02:30 - On Feet
03:22 - Pickups / Skips / Misses
11:56 - Size 13 Takes
14:03 - Nike v. Kool Kiy Lawsuit Update
19:43 - Fake Apologies
33:47 - Tremaine Leaves Supreme
39:50 - Fake Sneakers
44:40 - Stolen Sneakers
48:43...
2023-09-0757 min
Sockjig Sneaker PodcastThe Hater's Guide to StockX - Episode 56What's there to hate about StockX? Let me count the ways. This is The Hater's Guide to StockX
Timestamps
00:00 - Cold Open - The Unofficial and Probably Incorrect Story of the Founding of StockX
04:55 - Intro
07:04 - Disclaimer
08:44 - What’s Good About StockX?
11:23 - Authentication
23:36 - Nike NFT Lawsuit
26:52 - Fakes on StockX
31:52 - Rapid Fire
34:13 - Voice Messages
38:56 - Buying on StockX
44:30 - Selling on StockX
52:36 - Customer Se...
2023-08-071h 12
Sockjig Sneaker PodcastJoe Freshgoods - Episode 55A conversation with designer, Creative Director, and entrepreneur Joe Freshgoods. We talk about his approach to creating sneakers and storytelling. We talk about the business side of collabs, and also detail what happened with adidas. Finally we talk about how Joe handles drops, both in person and online. It's a very candid and in depth conversation with Joe. He shares a lot of exclusive details, and doesn't generally do very many long form interviews, so check it out.
https://twitter.com/JoeFreshgoods
https://www.instagram.com/JoeFreshgoods
Timestamps
00:00...
2023-07-051h 06
Sockjig Sneaker PodcastThe Little Moments - Episode 54In this episode, I talk about Spider-Man Jordan 1s, Jarritos SB Dunk, Yeezys returning, and shoot down the Travis SB Dunk rumour. There's also a sock drop in this episode if you're interested. The main topic is about advice I'd give to someone in their early 20s about getting into sneakers, but without the cliches.
Timestamps
00:00 - Cold Open: Tony Soprano
00:26 - Intro
03:31 - Sock Drop
04:33 - On Feet
06:05 - Pickups and Skips
09:32 - JaeTips Saucony
10:15 - Spider-Man Jordan 1
2023-06-201h 02
Sockjig Sneaker PodcastJerLisa Nicole - Episode 53In this episode I welcome my guest, creative director, stylist, and all around blueprint JerLisa Nicole. You may have seen her work on Twitter including the Black History Month Kicks of the Day hashtag. We talk about that as well as her Sneaker Hunting show that was on Sole Collector, being outspoken and passionate and how that can hurt your bookings in the sneaker industry. We also talk about representation and women in sneakers. And throughout the interview I read aloud some of her memorable tweets to her, which was a lot of fun.
JerLisa Nicole
2023-05-231h 21
Sockjig Sneaker PodcastHow Generative AI Could Disrupt the Sneaker Industry - Episode 52In this episode, I look at how generative artificial intelligence like ChatGPT could affect sneaker brands, sneaker media, content creators, resellers and sneakerheads. I look into all of the problems and issues that could arise because of the rise of Generative AI. BridgetGPT, the first sneaker AI also returns. In sneaker news, I give my thoughts on FOG adidas and the Union Jordan 1 Footscape, Nigo and Nike, botched SNKRS apps drops, and a lot more.
Timestamps
00:00 - Cold Open
00:26 - Intro
02:00 - OG Sockjig Sock Drop
02:52...
2023-04-231h 09
Sockjig Sneaker PodcastDelicate Genius - Episode 51In this episode, I talk about Tom Sachs running an art gitmo, Jerry Lorenzo and adidas, and tell the story about how I got the scoop on the reseller who got 38 pairs of fake Jordan 1s from StockX and gave a deposition in the Nike vs StockX court case. Plus a lot more!
Timestamps
00:00 - Action Bronson Cold Open
00:11 - Intro
01:05 - Limited Socks Restock
02:12 - On Feet
03:03 - Pickups
06:38 - Skips
09:30 - Misses
11:54 - StockX 38 Pairs Scoop
2023-03-2949 min
Sockjig Sneaker PodcastThe State of the Sneaker Game 2023 - Episode 50A look at brands, collaborators, retailers, resell, sneaker media, trends and overall thoughts on the state of the sneaker game in 2023.
Timestamps
00:00 - Cold Open: Just a Game
00:27 - Intro
04:10 - Opening Remarks
09:49 - The Economy and Middle Class Sneakers
13:59 - State of Collabs
18:30 - Nike
21:17 - Jordan Brand
23:25 - Nike SB
24:45 - Adidas
28:31 - Yeezys
35:24 - New Balance
38:10 - Other Brands
41:26 - Retailers
45:40 - Reselling
49:37 - Sneaker Influencers
51:09 - Sneaker Youtubers 360 Deal with Complex
57:05...
2023-03-141h 04
Sockjig Sneaker PodcastEpisode 49: BridgetGPT The Sneaker AIIn this episode, I debut a conversation with BridgetGPT, the first Sneaker AI. Other topics include retconning the Union 1 AJKO, Sneaker Leaker Wars, the MSCHF red boots and what it takes to build an audience, Joshua Vides and what it takes to burn bridges. I also talk about Tiffany AF1s, how consignment as a concept is not advisable in a slow market, and close it out with my thoughts on how Nike is explaining why they didn't sue Bape earlier. A jam packed episode, all killer no filler!
Timestamps
00:00 - Cold Open - Those...
2023-02-141h 07
Sockjig Sneaker PodcastEpisode 48: Jean-Michel Lemieux, ex-CTO of ShopifyIn this episode, I speak with Jean-Michel Lemieux, aka @jmwind, ex-CTO of Shopify who helped usher in the modern era sneaker drops and anti-bot protection. We talk about what it took landing Supreme as a customer and how it required a complete rewrite of the checkout flow. We also discuss the early days of anti-bot protection and how it evolved, including his relationship with Sneaker Twitter and bot developers. We also discuss Shopify as a platform and what makes it into the core platform and what does not and why. Plus a lot more!
...
2023-01-271h 09
Sockjig Sneaker PodcastEpisode 47: NonchalantIn this episode I talk about feedback from last episode and some podcast goals for the new year. I talk about some of the results from the Sneaker of the Year Bracket as well as some of my favs of 2022. Other topics include:
- Selling Mystery Boxes to Kids
- Knockoff Brands are at it again
- Shopify Moves to Supreme
- Round 2 closing and how they had pioneered the consignment shop formula that others are now using
- SNKRS AF1 poll and how there’s no easy way right now to make co...
2023-01-211h 03
Sockjig Sneaker PodcastEpisode 46: Sockjig Addresses His EnemiesIn this episode, I recap recent A Ma Maniere 4, Concepts Lobster Dunk, and Lost and Found 1 drops. I also cover Amex re-charging Zadeh Kicks customers, Fear of God and adidas status, the impact of OBJ's lawsuit against Nike on future athlete deals. Finally, I breakdown what I heard a certain sneaker entertainment conglomerate thinks about me and respond. Enjoy!
00:00 Cold Open
00:18 Intro
02:29 Birthday
03:37 Sockjig Socks Available Now
04:50 Episode Rundown
08:06 A Ma Maniere Jordan 4 Release Recap
10:13 Cncpts Lobster Dunk Release Recap
19:09 Lost and Found Jordan 1 Release Recap
25:45 American Express Re-charging...
2022-12-1056 min
Up on Game PresentsUp On Game Presents: What Are Those?! With Adam Butler Don’t Sweat The Small Stuff With SockjigSockjig joins the pod to discuss how sneaker drops have improved over the years and offers some advice for when we take an “L”. Tune in! Subscribe/Rate/Review to Up On Game Presents on the iHeartRadio App, Apple Podcasts, or wherever you get your podcasts! WATCH FULL EPISODES ON THE UP ON GAME NETWORK YOUTUBE CHANNEL JUST SEARCH "UP ON GAME NETWORK" FOLLOW US ON SOCIAL MEDIA ►Twitter: https://twitter.com/msr_adam ► Twitter: https://twitter.com/UpOnGameNetwork ► Instagram: https://www.instagram.com/msr_adam ► Instagram: https://www.instagram.com/peteykerr ► Facebook: https://www.fa...
2022-11-2929 min
Sockjig Sneaker PodcastEpisode 45: Finding Early Sneaker Images with Guest @brandon1anIn this episode we talk with @brandon1an about finding early sneaker images from Nike and other retailers. The most well known leak was when he found images of the Kobe 6 Mambacita from a retailer and Vanessa Bryant saw them and was upset about it and called the sneakers unauthorized. We talk about that incident, getting credit from sneaker blogs, being a cookgroup admin, goals in the sneaker space, and sneaker of the year lists.
Follow Brandon at:
https://twitter.com/brandon1an
https://www.instagram.com/brandon1an/
Timestamps
00:00...
2022-11-281h 04
Sockjig Sneaker PodcastEpisode 44: Trash Takes With @GawdofFramesIn this episode, I talk trash takes with @GawdofFrames of Loose Laces sneaker podcast. We talk about AMM4 video submission raffle, StockX replacing the word Authentic with Verified, Twitter chaos, and I ask for his takes on fashion brands, sneaker oldheads, adidas and Kanye.
https://twitter.com/GawdofFrames
https://www.instagram.com/frame_gawd
Loose Laces podcast: https://linktr.ee/looselacespod
Timestamps
00:00 - Cold Open: Big Gulps
00:08 - Intro
02:04 - @GawdofFrames
03:18 - Zadeh Kicks
07:55 - AMM4 Video Submission Raffle
22:17 - StockX Verified
26:49 - Twitter Chaos
2022-11-161h 13
Sockjig Sneaker PodcastEpisode 43: End of a Sneaker EraIn this episode, I cover Lost and Found 1s being backdoored and their plummeting resell price, more fallout from Kanye West deal and it's short term and long term effects on the industry. I also give my thoughts on the state of collaborators and sneaker storytelling, how we're at the end of a sneaker era, but a dawning of a new one. A shit ton of topics, so hope you enjoy.
Timestamps
00:00 - Cold Open: Takeoff
00:10 - Intro
04:22 - On Feet / Pickups / Misses
09:00 - Trophy Room 7s
11:42 - Sneaker Guys of...
2022-11-0558 min
Sockjig Sneaker PodcastEpisode 42: Ye Must Be Stopped AgainEmergency pod about adidas terminating their partnership with Kanye West.
Timestamps
00:00 - Apu Cold Open
00:02 - Intro
03:13 - adidas Deal Under Review
11:42 - Tremaine Emory
13:18 - adidas Deal Terminated
16:31 - Conspiracy Theory
20:43 - Calls
22:26 - What's Next for Resell
25:33 - What's Next for adidas
27:23 - Jerry Lorenzo
30:01 - Can Ye Come Back From This?
31:24 - Outro
2022-10-2631 min
Sockjig Sneaker PodcastEpisode 41: John GeigerIn this episode, I talk with John Geiger about his recent settlement with Nike. We talk about his tweets and the war with Nike designers some of those tweets started. We also discuss his past working with Nike, Misplaced Checks, to the creation of the GF-01 through the lens of the lawsuit and settlement. John was very open and transparent, and made for a fun conversation.
https://johngeigerco.com/
https://www.instagram.com/johngeiger_/
https://twitter.com/JohnGeiger_
Timestamps
00:00 - Cold Open
00:05 - Intro
05:23 - Sock Drop: The Business Pl...
2022-10-1755 min
Sockjig Sneaker PodcastEpisode 40: Burnt LoopsIn this episode I talk about my reselling days, and recent changes at Goat that basically killed it. I also look into the whims of Ye and what would happen if he took Yeezy independent, if he can ever be happy and who he'd blame when there's no one else to blame. I cover lots of other recent sneaker topics as well.
Timestamps
00:00 - Cold Open: Delicate Genius
00:27 - Intro
03:04 - On Feet / Pickups / Skips / Misses
07:55 - Lebron 20
10:36 - John Geiger Beat the Case
12:13 - Wingstop's Lemon Pepper 1s Fake...
2022-09-2352 min
Sockjig Sneaker PodcastEpisode 39: Sneaker TasteAn in depth look into how we develop our taste in sneakers, why we like what we like, how do we know what's good, how are we influenced, and how our tastes change.
Adapted from the book You May Also Like: Taste in an Age of Endless Choice by Tom Vanderbilt https://www.amazon.com/You-May-Also-Like-Endless/dp/0307948595
Timestamps
00:00 - Cold Open: High Fidelity
00:13 - Intro
02:04 - Sneaker Taste Intro
06:52 - Why Do We Like What We Like
29:45 - How Do We Know What We Like?
37:02 - New vs F...
2022-08-271h 06
Sockjig Sneaker PodcastEpisode 38: Victory LapIn this episode I talk about how I broke news stories, how I was right on Chicago 1 story, Zadeh Kicks being a Ponzi all along and take a victory lap. More topics as well:
Timestamps
00:00 - Cold Open: Vending Machines
00:07 - Intro
02:35 - The Game Is The Game Sock Drop
03:41 - On Feet / Pickups / Skips / Misses
06:53 - Breaking the Ann Freeman Story
12:21 - Backdooring and Losing Nike Accounts
19:34 - Mom and Pops Shops Died for Lost and Found 1s
27:41 - Fake Sneakers Thats That Shit I Don't Like
2022-08-1743 min
My First KicksSockjigThis week we speak with the amazing Sockjig about his first kicks. We start off by talking about his content. Growing up in Canada, how sneakers came into his life. We also touch on his priorities, the excuses sneakerheads make. What it was like to smuggle sneakers across the boarder. We talk about the content creator space in the sneaker world as well. Great great episode this week!
Got a my kicks story? email us at myfirstkickspod@gmail.com our IG is @myfirstkickspod
Where to find Jon:
Socials: @sockjig
T...
2022-07-291h 01
Sockjig Sneaker PodcastEpisode 37: The Hater's Guide to Sneakers Vol. 1: ALD, New Balance and SupremeThe Hater's Guide to Sneakers Vol. 1: ALD, New Balance and Supreme
Timestamps
00:00 - Silky Johnson Cold Open
00:17 - Intro
01:58 - On Feet / Pickups / Skips
04:18 - Haters Guide Disclaimer
07:35 - Aime Leon Dore
17:39 - Calls
20:17 - Bonus mini Kith hating
22:25 - New Balance
30:04 - Calls
31:57 - Supreme
39:10 - Outro
2022-07-1740 min
Sockjig Sneaker PodcastEpisode 36: Sneakers in a RecessionIn this episode I talk about sneakers in a recession, New Balance fakes, Louis Vuitton VIPs spending $1mil a year to get access to AF1s is probably bullshit, and a lot more.
Timestamps
00:00 - Costanza Cold Open
00:12 - Intro
04:54 - On Feet / Pickups / Skips and Misses
09:18 - Why is the Stussy AF1 Mid Fossil under retail?
10:55 - StockX Authentication
12:40 - New Balance fakes on StockX and Goat, allegedly
19:52 - Onyx 350 and "Don't sleep on a black 350"
21:51 - Kith app and raffle
25:58 - Louis Vuitton VIPs spending $1...
2022-06-2543 min
Sockjig Sneaker PodcastEpisode 35: Misery Business - Zadeh Kicks Update, Tom Sachs GPS, StockX, Bot Instances and moreIn this episode, I talk about recent releases, my thoughts on some upcoming drops, StockX defending their authentication program, Adidas suing Nike over patents, and bot instances issue. For the main topic I give an update on Zadeh Kicks and some analysis on why it was a Ponzi scheme (allegedly), why it collapsed, the effect it's had on resell, winners and losers, and finally some cold hard lessons learned from all this. Oh there's also socks. Fun show, thanks for listening!
Timestamps
00:00 - Dr. Umar dunks in the cold open
00:14 - Intro
04:28...
2022-06-121h 02
Sockjig Sneaker PodcastEpisode 34: Zadeh Kicks RuggedEmergency podcast episode that covers the Zadeh Kicks rug pull.
Timestamps
00:00 - The Office Cold Open
00:19 - Intro
03:26 - What Happened?
05:37 - Will I Get My Sneakers? (No)
06:25 - Will I Get My Money Back? (Maybe)
09:59 - Listener Calls
11:26 - What Should I Do? (File a Claim)
16:59 - TBlake Calls In
19:39 - More Listener Calls
25:58 - Outro
Links
Recorded Twitter Space: https://twitter.com/SwiftCop/status/1529286777042784257
Zadeh Relief Group Discord: https://discord.com/invite/ttPsCfQkgN
Twitter: https://twitter.com...
2022-05-2526 min
Sockjig Sneaker PodcastEpisode 33: Guest SneakerPhetishIn this episode I have a conversation with special guest Kari aka SneakerPhetish. We discuss sneaker influencers, brand campaigns, and content platforms. We also discuss being on Sneaker Twitter and having various feuds and haters, the current state of Sneaker YouTube, and a lot more.
Timestamps
00:00 - RICO on Bot Devs
00:20 - Open
00:46 - JFG
03:28 - Conversation with Kari aka SneakerPhetish
51:53 - Outro
@SneakerPhetish
Twitter: https://twitter.com/SneakerPhetish
Instagram: https://www.instagram.com/sneakerphetish/
YouTube: https://www.youtube.com...
2022-05-1952 min
Sockjig Sneaker PodcastEpisode 32: Nike vs StockXIn this episode, I talk about the huge news of Nike updating their lawsuit against StockX to include claims of counterfeiting. I'll cover how Nike got fakes from StockX, how the public views StockX, how each company handles fakes as well as my thoughts on why Nike did this and how it could all backfire on them. Plus there's calls from listeners and a lot more, enjoy!
Timestamps
00:00 - Moneyjig Cold Open
00:17 - Intro
02:07 - Timeline of Events: Nike Escalates Feud with StockX
03:24 - A Sidebar on Stolen Tweets
08:32 - StockX R...
2022-05-1342 min
Sockjig Sneaker PodcastEpisode 31: Gatekeeping the GatekeepersIn this episode, I talk about the fallout from Trophy Room backdooring back in the news. I talk about Complex's editorial coverage of it and I gatekeep the gatekeepers. I also talk about the Kobe 6 and the dilemma of the hype charity sneaker. I talk about some recent Nike lawsuits, which leads to talking about how the era of big name sneaker designers at Nike seems to be over.
Timestamps
00:00 - Sneaker Night in Canada Cold Open
00:39 - Intro
03:32 - On Feet / Pickups / Skips / Misses
06:28 - Trophy Room Fallout
13:21 - Gatekeeping...
2022-05-0752 min
Sockjig Sneaker PodcastEpisode 30: Union Jordan 2, Is Sneaker Culture Trash and Are Sneakers Over? Sneaker Power Rankings Spring 2022 and moreIn this episode, I talk about Union Jordan 2 drop, Nike's childish vision of futuristic digital sneakers, DJ Khaled, and my response to recent talk that sneaker culture is trash and the bubble is going to pop soon. I also update the Sneaker Power Rankings for Spring 2022.
Timestamps
00:00 - Cold Open: Pumpkin Escobar buying an NFT
00:27 - Intro
02:09 - Sock Drop
03:19 - On Feet / Pickups / Skips / Misses
11:20 - Sneaker Guy of the Week
12:22 - Union Jordan 2 Drop Recap
22:04 - Nike x RTFKT Dogshit Digital Sneakers
24:45 - DJ Khaled x...
2022-04-2550 min
Sockjig Sneaker PodcastEpisode 29: Sneaker Conspiracy TheoriesIn this episode, I break down all the sneaker conspiracy theories involving brands, retailers, and StockX and Goat. I also try to explain how and the why of Zadeh Kicks. The truth is out there!
Timestamps
00:00 - Milhouse Cold Open
00:37 - Coast to Coast Intro
05:14 - On Feet, Pickups, Skips, Misses
11:09 - Conspiracy Theories and The Known Unknown
14:01 - Hot Takes
15:57 - Things We Know
21:53 - I Don't Know, But Someone Does and The Ain't Tellin'
23:20 - Early Pairs on Goat
25:29 - Goat and JJJJound
30:48...
2022-04-0559 min
Sockjig Sneaker PodcastEpisode 28: The State of the Sneaker Game 2022A look at brands, collaborators, retailers, resell, sneaker blogs, trends and overall thoughts on the current state of the sneaker game in 2022.
Timestamps
00:00 - Al Bundy Cold Open
00:48 - Intro
02:13 - Brands and the state of collabs
09:22 - New Balance
14:34 - Reebok, Asics, Vans
17:11 - New Brands
19:08 - Puma: a comprehensive look
19:37 - Adidas
24:22 - Yeezy
27:58 - Nike
33:00 - Nike Lawsuits
39:49 - SNKRS App
44:15 - Retailers
45:57 - Boutiques
47:59 - Shopify
52:00 - Resell Will Never Die
57:12 - NFTs and Sneakers
2022-03-151h 24
Sockjig Sneaker PodcastEpisode 27: Guest LA ThreeIn this episode I have a conversation with special guest LA Three (@LA3Life). We discuss being on Sneaker Twitter, getting early info, Adidas Wave Runners, the state of Nike collabs, the current state of resell, and a lot more.
Timestamps
00:00 - Randy Orton Cold Open
00:36 - Intro
01:16 - Guest LA Three
56:42 - Outro
https://twitter.com/La3Life
---
Twitter: https://twitter.com/sockjig
Instagram: https://www.instagram.com/sockjig/
2022-02-1157 min
Sockjig Sneaker PodcastEpisode 26: Losing My EdgeIn this episode I talk about StockX NFTs and Louis Vuitton x Off White Nike Air Force 1s and Grails. I also discuss my personal Top 10 Sneakers of 2021, state of the pod, and some thoughts on the first step in reducing your sneaker collection.
Timestamps
00:00 - Cold Open: Bodega Boys
00:17 - Intro
01:41 - Pickups
03:13 - State of the Podcast
09:53 - My Top Ten Sneakers of 2021
19:20 - Grails and Paying the Mental Tax
23:58 - Louis Vuitton x Nike Air Force 1s
29:30 - StockX NFTs
44:21...
2022-01-2257 min
Sockjig Sneaker PodcastEpisode 25: Put OnIn this episode I talk about the loss of Virgil Abloh, Ricky Burgstrom, aka BurgersKicks. I also discuss adidas and Nike's recent moves into NFTs and how they related to world of sneakers. Finally I go over the results The Best Sneakers of 2021 64 Sneaker Tournament that I held on Twitter recently.
Timestamps
00:00 - Cold Open BurgersKicks
00:33 - Intro
04:39 - On Feet / Pickups / Skips / Misses
07:57 - Virgil Abloh, BurgersKicks and the Dark Horse
16:57 - NFTs and Sneakers
25:51 - The Best Sneakers of 2021 64 Sneaker Tournament Bracket Analysis
2021-12-2437 min
Sockjig Sneaker PodcastEpisode 24: Sneaker Power RankingsIn this episode, I talk about Off White Jordan 2 Drop, Yeezy Supply drops, the Astroworld tragedy and the postponed Nike x Travis Air Max 1 drop, and a list of the sneaker silhouette power rankings for 2021.
00:00 - Cold Open Ye's 80 Accounts
00:12 - Intro
02:59 - Pickups / On Feet / Skips & Misses
04:59 - Sneaker Guy of the Week
05:37 - Off White Jordan 2 Drop
12:10 - Yeezy Supply SMS Verification Drop
17:31 - Astroworld Tragedy and Travis Scott Sneaker Drop
28:02 - Sneaker Power Rankings
45:00 - Outro
...
2021-11-2045 min
Sockjig Sneaker PodcastEpisode 23: Redefining ScarcityIn this episode, I go through recent Complex and New York Times articles and give my thoughts on what they got right, what they got wrong, and what they left out.
00:00 - Cold Open: Fat Joe
00:12 - Intro
04:19 - On Feet, Pickups, Skips
07:25 - Annotating Complex article about the future of SNKRS
25:27 - Annotating New York Times article about retails, bots, and bot mitigation
Articles:
Complex: https://www.complex.com/sneakers/nike-snkrs-app-data-losing-customers
NYT: https://www.nytimes.com/interactive/2021/10/15/style/sneaker-bots.html
Twitter: https...
2021-10-1943 min
Sockjig Sneaker PodcastEpisode 22: Mr. BrightsideIn this episode: the debut of podcast Mr. Brightside, the Sneaker Pain Rankings, Nike lawsuits, Gatekeeping, Fakes, and more.
00:00 - Cold Open: Norm MacDonald
00:20 - Intro
02:41 - On Feet, Pickups, Misses
10:12 - Nike Lawsuits, CCS, Wawa, Geiger
14:58 - Gatekeeping
18:15 - Fakes
22:25 - Mr. Brightside for Your Worst Sneaker Ls
37:04 - Sneaker Pain Rankings
47:28 - Outro
Twitter: https://twitter.com/sockjig
Instagram: https://www.instagram.com/sockjig/
YouTube: https://www...
2021-09-1848 min
Sockjig Sneaker PodcastEpisode 21: Ain't It Fun, Raffles and Raffle BotsI talk about raffles, how raffles are filtered, raffle bots, entitlement and fun. I also talk about sneaker content creators and validation from sneaker publications, recent releases like the Off White Dunks, Yeezy Day, JoeFreshGoods New Balance, plus Sneaker Guy of the Week returns.
00:00 - Cold Open: Mantan Moreland
00:48 - Intro
03:08 - On Feet and Pickups
07:12 - Validation From Sneaker Publications
15:16 - Sneaker Guy of the Week
16:30 - Off White Dunk 50 Release
17:51 - Yeezy Day
18:50 - JoeFreshGoods New Balance Release
2021-08-1940 min
Sockjig Sneaker PodcastEpisode 20: Saving Sneaker CultureI talk about my history with a certain VC funded cookgroup, that shall not be named so I'll call them the Sneaker Buying Country Club, and how it started with me helping them out, and ended with them blocking me.
00:00 - Cold Open: You Want a Piece of Me?
00:14 - Intro
02:06 - On Feet, Misses, Pickups
05:34 - Sneaker Buying Country Club
37:58 - Outro
Twitter: https://twitter.com/sockjig
Instagram: https://www.instagram.com/sockjig/
YouTube: https://www.youtube.com/channel/UCBW7LDXLiYb0xvFZvls1NQw
2021-07-2538 min
Sockjig Sneaker PodcastEpisode 19: Tyler BlakeI talk with Tyler Blake aka TBlake. We talk about his time on YouTube and why he's not on there as much, working at Cncpts and scaling up ecommerce, cookgroups, Sole Savy, his new group In This Economy, and a lot more.
Twitter: https://twitter.com/sockjig
Instagram: https://www.instagram.com/sockjig
YouTube: https://www.youtube.com/channel/UCBW7LDXLiYb0xvFZvls1NQw
2021-06-281h 18
Sockjig Sneaker PodcastEpisode 18: Take QuakeThis episode is about only the hottest sneaker takes. It’s a take quake. I asked for your hot takes and listeners heeded the call. No bullshit just the hottest takes, Richter scale madness.
00:00 - Sneakers and Money Apology Cold Open
00:51 - Intro
02:26 - Pickups and On Feet
03:51 - Sockjig's News and Views
05:32 - Caller Take Quake Part 1
05:51 - Call: Impressing Men Over Making Money
06:23 - Call: Binary Sizing
10:44 - Call: Affiliate Link Boys
12:25 - My Take Quake - Clown Shoes
13:54 - SNKRS Grail Tales
15:19 - Trend Ho...
2021-06-1432 min
Sockjig Sneaker PodcastEpisode 17: Getting OverIn this episode I talk about how resellers, stores, and influencers try to get over, or get popular.
00:00 - Ric Flair Cold Open
00:20 - Intro
03:42 - On Feet and Pickups
06:26 - Resellers Talking To The Press
12:58 - The One Thing in Common With All Hall of Fame Drops
21:07 - How to Get Over as a Sneaker Influencer
28:14 - Influencers and Access
31:55 - Sockfluence: My Level of Washed
41:16 - When You Believe
2021-05-2642 min
Sockjig Sneaker PodcastEpisode 16: The List of Unethical Shit in the World of SneakersI discuss a list of what is and isn't unethical in the world of sneakers, looking at reselling, botting, buying, retailers, and brands.
00:00 - Let’s Get Ethical
00:35 - Intro
02:46 - On Feet / Pickups
04:23 - Intro to The List
06:22 - Resellers
13:17 - Botting
23:48 - Buyers
26:10 - Retail Stores
29:43 - Brands
42:24 - Conclusion
2021-05-0544 min
Sockjig Sneaker PodcastEpisode 15: Kobe's Nike Deal is Over, A Ma Maniere Jordan 3 Drop, and Listener VoicemailsI break down Kobe’s Nike deal ending and possibly why Nike didn’t want to extend. I also discuss the A Ma Maniere Jordan 3 raffle release process. Finally I answer some listener voicemails, including a question about StockX sending a C&D to Scout app.
00:00 - Cold Open Gabe
00:40 - Intro
02:41 - On Feet / Pickups
06:15 - Kobe’s Nike Deal is Over
15:44 - A Ma Maniere Jordan 3 Drop
22:41 - Sneaker Guy of the Week
24:11 - Answering Voicemails
30:31 - StockX’s C&D to Scout
39:55 - Outro
2021-04-2040 min
Sockjig Sneaker PodcastEpisode 14: State of the Sneaker Game Address 20212021 State of the Sneaker Game Address by Sockjig
I give an overview of where we're at in terms of botting, reselling, retailers, the brands, and who's to blame for your L.
0:00 - Cold Open
1:17 - Opening Remarks
3:23 - Botting
4:38 - Botting Shopify
6:48 - Botting Nike
8:29 - Botting Footsites
11:23 - Botting YeezySupply
12:40 - Bot Trends and Thoughts
16:13 - Resellers
21:54 - Brands: Adidas and Yeezy
27:28 - Brands: New Balance
29:28 - Brands: Reebok
30:26 - Brands: Puma
30:46 - Brands: Nike
35:53 - Retailers
40:28 - Manual
2021-04-031h 00
Sockjig Sneaker PodcastEpisode 13: All For A Drop Of CloutI break down the story of West Coast Streetwear and the Bloomberg BusinessWeek Article, the backlash, privilege, conflict of interest, and try to answer maybe why he did it.
00:00 - Cold Open: Breaking Bad
00:15 - Intro
00:49 - Business Week Article on West Coast Streetwear
05:41 - Initial Reaction to Article
06:18 - Portland Business Journal Article About Growing Criticism
07:09 - Nike Employees Sounding Off on The Layoff
09:10 - Back Story of @wc_streetwear on Twitter in 2018-2020
15:30 - My Tweets and Sunday Reaction to Article
20:31 - Privilege
22:19 - Normal People...
2021-03-0341 min
Sockjig Sneaker PodcastEpisode 12: Trophy Room Air Jordan 1 Release Recap00:00 - Cold Open: Deserve's Got Nothing To Do With It
00:35 - Intro
01:44 - On Feet
03:58 - Pickups
07:02 - Listener Call Ins
11:14 - Release Recap: Raffle That You Couldn't Enter
15:15 - Backdoor Details (Allegedly)
21:23 - Spider-Man Meme / Blue Laces / 2 Different Prices
23:28 - Jordan Brand's Official Response
26:04 - Why the Release Was Evil Genius
28:02 - The Game is The Game
28:40 - Low Stock/Availability is Part of the Design
29:02 - Deserve's Got Nothing To Do With It
30:03 - 5 Stages of Sneaker Grief
32:54 - Outro
2021-02-1733 minSockjig Sneaker PodcastEpisode 11: Trophy Room 1s, Early Pairs and the Mystery of the Blue Laces00:00 - Cold Open: Bodie
00:17 - Intro
01:03 - On Feet & Pickups
02:33 - Sneaker Guy of the Week
03:12 - Trophy Room AJ1 Story
04:17 - Exclusive or Wide Release?
05:08 - Probable Release Methods: Online/Instore/Raffle
05:51 - Early Pairs with No Box
06:57 - Early Pairs with Box
08:11 - Backdoor, allegedly
11:54 - Blue Laces
14:14 - Where Does Resell Price Settle
15:12 - Conclusion
16:31 - Outro
2021-02-0316 minSockjig Sneaker PodcastEpisode 10: Year of the Dunk / VC Funding Cookgroups / Nike's Artificially Limited Sneakers00:00 - Cold Open: Broke My Sitar
00:20 - Intro, We in a Bandemic Drop
05:04 - On Feet
06:39 - Pickups
13:03 - Year of the Dunk
23:57 - VC Funding in Sneaker Companies
31:40 - SoleSavy
34:55 - Panopticon - How Cookgroups Moderate Behaviour
39:02 - Acquring Bulk Pairs
41:35 - Nike and Digital Retailers
47:13 - StockX, Not Terrible
48:13 - Who Moves Sneaker Culture
49:12 - Conclusion
51:26 - Outro
2021-01-2951 minSockjig Sneaker PodcastEpisode 09: HiddenNY and Why All Design Contests are Unethical00:00 - Cold Open: DangerDoom00:53 - Intro03:58 - On Feet and Pickups07:55 - Undefeated 97s Release and Why Undefeated Loves Resellers16:22 - Bodega Dunk Release20:29 - Sneaker Guy of the Week21:46 - The Shit HiddenNY said to me in DMs48:20 - R.I.P. Benny.The.Guy
2021-01-0854 minSockjig Sneaker PodcastEpisode 08: It's a Panoramic00:00 - Cold Open
00:39 - Intro
01:26 - On Feet
03:42 - Pickups
08:48 - Sneaker Guy of the Week: "Leave Room for Profit" Guy
09:55 - Bred 350 Release
11:42 - J Balvin Jordan 1 Release
15:04 - The Relentless Need to Succeed on Social Media
20:04 - Best of 2020 Sneaker Tourney Results and Analysis
32:10 - Outro
2020-12-0932 minSockjig Sneaker PodcastEpisode 07: The Making of Sockjig Socks: How to Launch a Hype Product, One Tweet at a Time00:00 - Cold Open: What's Going On
00:05 - Opening Remarks
01:01 - On Feet
01:32 - Pickups
02:46 - Cncpts Turdunken Special Box Release
08:53 - VF Corp Acquiring Supreme and the Future of Supreme x Nike Collabs
13:10 - The Making of Sockjig Socks: How to Launch a Hype Product, One Tweet at a Time
2020-11-1843 minSockjig Sneaker PodcastEpisode 06: Jordan 1 Dark Mocha Recap, Warren Lotas Replaces Knockoff With Junk Shoe, Top 20 New Balance Sneakers of 20200:00 - Cold Open: Kirby Smart
0:31 - Intro: Thank You and a Warning
03:23 - On Feet
04:28 - Pickups
07:37 - AJ1 Dark Mocha Recap
20:27 - Segment: Say Something Nice About Adidas
23:46 - Segment: Sneaker Guy of the Week
25:47 - Segment: Terrifying Thoughts
31:58 - Warren Lotas Replaces Knockoff With Junk Shoe
35:18 - Top 20 New Balance Sneakers of 2020
46:03 - Outro
2020-11-0446 minSockjig Sneaker PodcastEpisode 05: Warren Lotas Got Sued and Why Are Goat Instant Ship Sales Down by as Much as 30%?On this week's podcast, we cover Warren Lotas sued by Nike, introduce a new segment where we forecast where the resell price will settle on upcoming releases. Plus I have my first ever guest, @Itss_the_mob to talk about why sales have been down by as much as 30% on Goat Storage / Instant Ship since they implemented the new 6.5% fee. And of course Sneaker Guy of the Week, plus a lot more. Please post in #success.
00:00 - This Cold Open is Wack
00:29 - Opening Remarks
01:31 - On Feet: Nike Air Max 1 Atmos Animal Pack 2.0
03:15...
2020-10-2141 minSockjig Sneaker PodcastEpisode 04: Nike Shock Drops and Cookgroup Leaks00:00 - Zilinski Cold Open
00:49 - I am a Sneaker Boomer, I Need Father's Day Gifts Bro
08:04 - Sneaker Guy of the Week
10:42 - On Feet: Sacai LD Waffle Blue/Red
12:12 - Pickups: ALD 550, Casablanca 327 Black/Pink, FTP x Clearweather All-Over
14:32 - Release Commentary: Yeezy QNTM Teal Blue
16:02 - Release Commentary: Supreme Box Logo Longsleeve
17:20 - Release Commentary: ALD x NB 550
21:52 - Nike Shock Drops
23:47 - Cookgroup Leaks
29:10 - Outro
2020-10-1429 minSockjig Sneaker PodcastEpisode 03 - Ca$hing OutI talk about the keys to operating a successful cookgroup and breakdown the Warren Lotas x Staple Jason Pigeon Shoe.
0:00 - Cold Open
0:27 - Intro / Fjord Blue Socks
2:28 - On Feet
3:01 - Pickups / Releases
6:17 - Podcast progress
7:34 - Sneaker Guy of the Week
8:58 - Keys to a Successful Cookgroup
15:52 - Warren Lotas x Staple Jason Shoe: Fake vs Knockoff
19:22 - WL Milwaukee Bucks Hoodie
21:59 - WL Weapon X Tee
23:21 - Why Doesn't Nike Sue?
26:19 - Jeff Staple
30:17 - HiddenNY to Blame for this
30:39 - Ni...
2020-10-0535 minSockjig Sneaker PodcastEpisode 02: Love Sockjig0:00 - Intro
0:52 - Pickups & On Feet
3:31 - Fjord Blue Sockjig Socks
4:22 - Tweet of the Week
5:06 - Sneaker Guy of the Week
6:09 - Disappearing Yeezy 380 Pepper
8:24 - Why did Frag 3 Price Drop?
11:03 - Friday Shopify Drops: NB x Bodega errors, Eric Emanuel Skyline shorts, JJJJound Reebok
18:11 - SoleAIO Bypass
19:53 - ShoePalace Switches to Shopify and clout chasing
2020-09-2626 minSockjig Sneaker PodcastEpisode 01: Debut, Packer 992 Stock and CPFM CancelsDebut episode, so be a Day 1 listener right now!
I discuss a little about myself, go into details about stock numbers of the NB Packer 992 exclusive drop, and why there were so many CPFM Air Force 1 cancels.
0:21 - Intro
4:29 - Packer 992 stock numbers
17:02 - CPFM cancels cut deep
2020-09-1823 min
1 on 1 with Don DrewThe Game is The Game with SockjigDon Drew goes 1 on 1 with Sockjig which begins with short origin and some background info on what a sock jig actually is. The conversation turns to the viral clip of Sean Wotherspoon on this show talking about how he loves Nike and hates adidas. They talk about how that clip will play now that Sean is working with adidas. Drew tells a story about that SW and the marketing campaign for Superearth. The move on to bots, cook groups and reselling. Of course, there is pizza talk towards the end.
To find out more about this guest...
2020-09-0452 min
Keeping Stock Sneaker PodcastThe History And Future Of Converse Basketball Shoes And Upcoming Sneaker ReleasesConverse Basketball Sneakers are coming back and looking to make a statement with the recent signing of Shai Gilgeous-Alexander to their basketball sneaker roster. In this episode, we cover the history of Converse Basketball Sneakers from past to present. Converse started making a basketball sneaker in 1917 and redesigned it in 1922 but little did they know it would be the staple for the NBA and athletes like Julius Erving, Larry Bird, Magic Johnson, Dwyane Wade, and many more. Now Converse is seeking to take a stance with their new sneaker lines and signees Kelly Oubre Jr., Draymond Green, Natasha Cloud...
2020-07-1223 min
The SoleSavy PodcastEpisode #8 - @SockJig on Bots, Resellers and the Worst Sneaker Releases@SockJig from Twitter joins us to discuss what we're seeing around the industry right now regarding COVID-19, bots, resellers and end the podcast discussing the worst sneaker releases possible (35:40).
2020-04-0254 min
The Sneak Diss Sneaker PodcastThe Sneak Diss Sneaker Podcast Episode 195 – Sneaker Bots, Sneaker Monitors, Sneaker Cook Groups, Nike SB, Travis Scott, Pickups and Releases.Sneaker Bots, Sneaker Monitors, Sneaker Cook Groups, Nike SB, Travis Scott, Pickups and Releases.
SockjigTwitter: @Sockjig
Thesneakdiss.comIG:@thesneakdissTwitter:@the_sneakdiss
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2020-02-261h 59