Shows
Meme Team: Marketing, Business, and CultureKiss Cam Crisis Comms, Colbert Cancelled, Delta's AI, & Dumb Logo UpdatesDescription: In this episode, Amanda and Sonia dive into the intricacies of marketing, branding, and the impact of scandals on corporate reputation. They discuss the recent astronomer scandal, the cancellation of The Late Show with Stephen Colbert, and the implications of AI-driven pricing strategies by Delta. The duo also explores the rebranding efforts of Goodreads and Range Rover, offering insights into the importance of maintaining brand legacy while embracing change.Key Topics:The astronomer scandal and its lessons for crisis management.The end of The Late Show with Stephen Colbert and what it means for late-night TV.Delta's...2025-07-231h 03Meme Team: Marketing, Business, and CultureAttention does NOT equal influence... even if it made you clickIn this episode of the Meme Team Podcast, hosts Sonia Baschez and Amanda engage with guest Vincenzo Landino to explore the intersection of marketing, culture, and technology. They discuss a controversial casting call for gentrifiers, YouTube's new monetization policies targeting AI-generated content, and the rise of AI influencers. The conversation shifts to privacy concerns in social media and the evolving landscape of Formula 1, particularly Apple's interest in acquiring broadcasting rights. The episode concludes with insights on the future of live sports streaming and the role of AI in marketing. In this conversation, the speakers discuss the evolution of sports...2025-07-181h 12Meme Team: Marketing, Business, and CultureWhy Being Real Wins: Mamdani, Oasis & Penguin BooksFrom political campaigns to fast food fashion, we're breaking down the most interesting marketing moves of 2025. Watch as we analyze how brands are winning (and failing) at authentic engagement, including:• How a politician's candid street interactions beat staged PR • Why Oasis turned Manchester's trams into viral marketing gold • McDonald's clever fusion of western wear and fast food • Nike's surprising move to Substack • How Penguin Books' tweet hit 1B views • The Buffalo Wild Wings vs. Gmail showdownPlus: real talk about why manufactured authenticity is dead, why meeting your audience where they are matters more than ever, and ho...2025-07-1538 minMeme Team: Marketing, Business, and CultureWhen Brands Listen to Fans: F1, Superman & Star WarsFrom F1's innovative approach to female fans to Superman's viral marketing success, we're breaking down how major brands are actually listening to their audiences in 2025. Join Sonia Baschez and guest Christina Garnett as they analyze the wins (and fails) in fan engagement across sports and entertainment.Key topics:• How F1 is revolutionizing female fan engagement• Superman's masterclass in social media marketing• Star Wars: when fan service goes right (and wrong)• The power of authentic fan collaborationChapters00:00 Introduction to Virality and Brand Partnerships01:40 Expanding to New Audiences in F113:31 Superman Marketing Strategies and Fan Engagement18:44 Meme Culture in Movie Marketin...2025-07-1056 minMeme Team: Marketing, Business, and CultureZohran Mamdani’s Social Genius, Apple’s F1 Fail, Forensic Fandom, and the Doormat That Drove $500KIn this episode of the Meme Team Podcast, hosts Sonia Baschez and Amanda Natividad discuss innovative marketing strategies, focusing on the digital campaigning of Zohran Mamdani, the integration of product placements in films, and the rise of forensic fandom in audience engagement. They explore how brands can creatively connect with their audiences through unique outreach methods, emphasizing the importance of community engagement and cultural authenticity in marketing efforts.Chapters:00:00 Introduction to Meme Team00:29 Lego Collaborations: X-Files and F101:15 Innovations in Agriculture: Dyson’s Strawberry Production02:12 Zoran Mamdani’s Campaign Strategy12:48 Apple’s F1 Movie Promotion and Product Placement21:01 Digital Market...2025-07-0255 minMeme Team: Marketing, Business, and CultureControversy Creates Cash: From Cluely to F1 to Canva | Meme Team 012In this episode of the Meme Team Podcast, Sonia and Amanda discuss Cluely's controversial approach to gaining attention, the importance of zero-click marketing in today's social media landscape, explore influencer marketing tactics in F1, and highlight Canva's innovative out-of-home advertising campaign. The conversation emphasizes the need for creativity and authenticity in marketing, as well as the significance of influencer partnerships.Chapters00:20 Tom Cruise Promotes the F1 Movie02:02 Red Lobster's New Menu03:05 Cluely's Wild Ride and Marketing Lessons14:03 Meta & The Rise of Zero-Click Content22:36 Influencer Marketing in Sports25:25...2025-06-2647 minMeme Team: Marketing, Business, and CultureAmazon & Roku's Ad Network + Influencer Lawsuit + Apple's F1 Movie + Sprout Social | Meme Team 011In this episode of the Meme Team Podcast, Amanda and Sonia discuss:- the evolving landscape of TV advertising- the recent class action lawsuit against Alo Yoga for misleading influencer promotions- the strategic shifts in Apple's marketing approach, particularly in film- insights from Sprout Social's annual report on social media trendsChapters00:00 Introduction and Podcast Overview01:21 Deloitte's Unique Employee Benefits05:55 Taylor Swift's Community Engagement06:03 Amazon and Roku's CTV Partnership18:08 The Future of Targeted Advertising19:55...2025-06-1855 minMeme Team: Marketing, Business, and CultureCoco Gauff wins, Uber Eats creates their own TikTok, and Wedding Content Creators | Meme Team 010On Meme Team, we talk about how to own your own story, narrative, and platform.This episode is brought to you by Sequel.io, the only platform that lets marketers host webinars directly on your website. You can see what your audience does on your site before, during, and after your webinar — giving you better data for retargeting and sales management. Learn more at Sequel.io. - Athlete - brand relationships have changed and we're here for it- Uber Eats is competing to own all the verticals...2025-06-1035 minMeme Team: Marketing, Business, and CultureFrom Taylor Swift to Hailey Bieber: When to Own vs. Sell Your BrandWe talk about when to own vs. sell your brand.This episode is brought to you by Sequel.io, the only platform that lets marketers host webinars directly on your website. You can see what your audience does on your site before, during, and after your webinar — giving you better data for retargeting and sales management. Learn more at Sequel.io. - We break down what Taylor Swift reclaiming her masters teaches marketers about community marketing, and creators about ownership.- Hailey Bieber sells Rh...2025-06-0443 minMeme Team: Marketing, Business, and CultureGoogle Redoing SEO with AI, Dyson Disrupts, and Red Lobster Calls NSYNCDid you know the American Music Awards were this week? We don't think anybody did. Google I/O: What the AI announcements mean for marketersDyson's new vacuum (and how the Coanda effect works!)The AMAs nobody went to: Taylor Swift and Billie Eilish won, but didn't go. Gwen Stefani and Blake Shelton performed... but didn't do it live. And people hated on Jennifer Lopez.Red Lobster's and Joey Fatone's $19.99 in 1999 moment. (Can you send us Cheddar Bay Biscuits?)Follow us:...2025-05-2945 minMeme Team: Marketing, Business, and CultureWhat Duolingo Got Wrong — and What Tom Cruise Gets RightBonus episode! You're welcome, teamsters.Is Tom Cruise the last movie star and... one of the best marketers? (Hear us out.)Duolingo purges its TikTok and Instagram and comes back... with a bizarre video. (Presumably to win us back after its AI-first disaster.)All-American Rejects playing in your backyard. (We wish.)Follow us:Sonia Baschez (@soniabaschez): LinkedIn and Twitter/XAmanda Natividad (@amandanat): LinkedIn and Twitter/XSonia's consulting firm: bendgrowth.coAmanda and her newsletter: amandanat.comMeme Team: memeteampodcast.com2025-05-2224 minMeme Team: Marketing, Business, and CultureNetflix + Sesame Street Is a Smart Brand Deal. HBO’s Rebrand? Not So Much.On the Meme Team podcast, we talk about the logic behind virality. Because marketing isn’t just logic — it’s culture… and this podcast decodes both.Sesame Street is now available on Netflix (but still on PBS!)Uber's route share announcement gets bungled (it's really not a bus!)HBO finally drops the "Max" (it's cleaner)Is everything going to become an AI chatbot? Follow us:Sonia Baschez (@soniabaschez): LinkedIn and Twitter/XAmanda Natividad (@amandanat): LinkedIn and Twitter/XMore about Sonia's consulting firm: https://www.bendgrowth.co/...2025-05-2134 minMeme Team: Marketing, Business, and CultureSkechers’ $9B Play, Apple and Bono (ugh), and the Vatican’s Brand MomentMarketing isn't just logic — it's culture. The Meme Team podcast decodes both. Let's goooo!Apple Vision Pro and Bono (it's like they're trying to make 'fetch' happen)Skechers doubled down on this one audience segment — and got to a $9.4 billion valuationFinal Destination's brilliant guerilla marketing (but if I see a truck with logs on the freeway, I am taking the next exit)Pope Leo XIV (is this America's big marketing opportunity?)Follow us:Sonia Baschez (@soniabaschez): LinkedIn and Twitter/XAmanda Natividad (@amandanat): LinkedIn and Twitter/XMore about So...2025-05-1531 minMeme Team: Marketing, Business, and CultureDuolingo Goes AI-First, KIND Rebrands, and Brands Bet on the BotsThe queen of Marketing Twitter joins the Meme Team podcast! Christina Garnett, author of the forthcoming book, "Transforming Customer–Brand Relationships: Use Emotional Connection To Build Loyalty" chats with Sonia and Amanda about:Duolingo declaring itself 'AI-first'How everything is content (and why this sucks)The magic of Lego F1 carsRivian doubling down on community with its new ad campaignAI and Mark ZuckerbergKIND — and why a cringe moment outshined their thoughtful rebrandingPreorder Christina Garnett's new book: Transforming Customer–Brand RelationshipsFollow all of us:Christina Garnett (@ThatChristinaG): Linked...2025-05-0843 minMeme Team: Marketing, Business, and CultureSlate’s Truck Launch, Bot Farms, and Brands in DisguiseSonia and Amanda talk about millennial nostalgia, the innovative Slate Truck, the impact of viral user-generated content, and the challenges posed by bot farms on social media narratives.Follow us:Meme Team Podcast (official website)@soniabaschez on LinkedIn and Twitter/X@amandanat on LinkedIn and Twitter/X2025-05-0141 minMeme Team: Marketing, Business, and CultureProtein Marketing, Katy Perry in Space, and Cultural WTFsSonia and Amanda discuss Americans' obsession with protein and protein products, the big problems about Katy Perry going to space (and what is wrong with Blue Origin's marketing), and then we end on a charming note about the Japanese ambassador to the UK Hiroshi Suzuki.Follow us:Meme Team Podcast (official website)@soniabaschez on LinkedIn and Twitter/X@amandanat on LinkedIn and Twitter/X2025-05-0125 minMeme Team: Marketing, Business, and CultureLuxury Brand Myths, Rory McIlroy’s Halo Effect, and Ryan Coogler’s Quiet InfluenceFirst episode of the Meme Team podcast! Sonia and Amanda talk about why everyone cared so much about Rory McIlroy winning the Masters, the real tea about TikTokers saying all the luxury brands manufacture in China, and the significance of Ryan Coogler's thought leadership.The conversation emphasizes the importance of storytelling, authenticity, and understanding audience truths in effective marketing.Takeaways:Rory McIlroy’s win resonated due to his long journey and underdog status.Trend jacking should focus on authenticity and not self-promotion.Nike’s ad for McIlroy celebrated his achievement rather than...2025-05-0122 min
Launch TodayLaunch Today Ep #32 with Sonia BaschezWelcome back to another episode of Launch Today, the go-to podcast for early-stage entrepreneurs aiming for that coveted $1 million mark in annual revenue. This episode is particularly special as we tap into the wisdom of a seasoned expert in the field of startups, technology, and media.Guest Introduction: Sonia Baschez• Founder of Bend Growth• Fractional CMO• Marketing and PR SpecialistKey Topics Discussed:• Sonia shares her journey from politics to startup marketing.• Universal principles...2024-12-1835 min
The Luella Jonk ShowEpisode #14: From Startup to Fractional CMO - Building a Brand and Finding Balance with Sonia BaschezIn this episode, I sit down with Sonia Baschez, a marketing expert who made the bold leap from working as a key player in a fast-growing startup to establishing her own fractional CMO business. Sonia opens up about the challenges and rewards of making the shift from a secure corporate role to becoming her own boss.Explore the process of building a personal brand, the importance of having a clear mission, and how Sonia overcame the fear of marketing herself. Whether you're an entrepreneur looking to break through, a business owner needing to refine...2024-09-101h 09
The Undefeated UnderdogsSonia Baschez - Why you need to hire a fractional CMO!👉🏼 About the Guest:Sonia Baschez was the Head of Marketing at Atmos and currently is a a Marketing and PR Advisor at The Council. She is an expert at building and executing marketing strategies for early-stage startups focused on social media, content creation, and email marketing. She has previously worked on the Hillary for America campaign, where she wrote, designed, and launched email programs for 38 states. She has also worked with startups (Makerpad, Winnie, Holloway), authors (Elisabeth Rosenthal MD, Sam Walker, Alexandra Sacks MD), and influencers (Jeanne Pinder, Marlon Peterson, Luz Claudio, Muhammed Idris) to create...2024-04-141h 11
B2B BetterHow to Build a Marketing Strategy and Raise a Seed Round w/ Sonia BaschezIn this episode, I sit down with Sonia Baschez, Head of Marketing at Atmos. Sonia shares her story as one of the first full-time hires at the construction company and how she set about building a marketing strategy that Atmos raise a $4m Seed Round in 2020. This includes going unexpectedly viral at the start of the pandemic, leveraging the power of local media, and how to go about establishing credibility with no case studies. Timestamps:0:56 - Who are you and what do you do?2:27 - What...2022-04-2527 min
What The World ThinksWhat will property look like in the 'new normal'?Sam has created a playlist on Spotify of all the music featured in the episodes of What The World Thinks. Find it here if you're interested in listening.Thank you to those who shared their thoughts (in order of appearance):Sean Woolley, Founder and Director of leading real estate agency Cloud Nine SpainSonia Baschez, Head of Marketing at AtmosEric Jafari, Chief Development Officer / Creative Director – Edyn/ Co-Founder & Creative Director, Locke HotelsToyin Davidson-Ero, Founder of Property Pillars ClubMichelle Corazzo, Director in the property team haysmac...2020-08-1000 min