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Meme Team: Marketing, Business, and CultureServing, Scrolling & Social Media Fails: Creator Economy chaos | Meme Team 010On Meme Team, we talk about how to own your own story, narrative, and platform.This episode is brought to you by Sequel.io, the only platform that lets marketers host webinars directly on your website. You can see what your audience does on your site before, during, and after your webinar — giving you better data for retargeting and sales management. Learn more at Sequel.io. - Athlete - brand relationships have changed and we're here for it- Uber Eats is competing to own all the verticals...2025-06-1035 minMeme Team: Marketing, Business, and CultureFrom Taylor Swift to Hailey Bieber: When to Own vs. Sell Your BrandWe talk about when to own vs. sell your brand.This episode is brought to you by Sequel.io, the only platform that lets marketers host webinars directly on your website. You can see what your audience does on your site before, during, and after your webinar — giving you better data for retargeting and sales management. Learn more at Sequel.io. - We break down what Taylor Swift reclaiming her masters teaches marketers about community marketing, and creators about ownership.- Hailey Bieber sells Rh...2025-06-0443 minMeme Team: Marketing, Business, and CultureGoogle Redoing SEO with AI, Dyson Disrupts, and Red Lobster Calls NSYNCDid you know the American Music Awards were this week? We don't think anybody did. Google I/O: What the AI announcements mean for marketersDyson's new vacuum (and how the Coanda effect works!)The AMAs nobody went to: Taylor Swift and Billie Eilish won, but didn't go. Gwen Stefani and Blake Shelton performed... but didn't do it live. And people hated on Jennifer Lopez.Red Lobster's and Joey Fatone's $19.99 in 1999 moment. (Can you send us Cheddar Bay Biscuits?)Follow us:...2025-05-2945 minMeme Team: Marketing, Business, and CultureWhat Duolingo Got Wrong — and What Tom Cruise Gets RightBonus episode! You're welcome, teamsters.Is Tom Cruise the last movie star and... one of the best marketers? (Hear us out.)Duolingo purges its TikTok and Instagram and comes back... with a bizarre video. (Presumably to win us back after its AI-first disaster.)All-American Rejects playing in your backyard. (We wish.)Follow us:Sonia Baschez (@soniabaschez): LinkedIn and Twitter/XAmanda Natividad (@amandanat): LinkedIn and Twitter/XSonia's consulting firm: bendgrowth.coAmanda and her newsletter: amandanat.comMeme Team: memeteampodcast.com2025-05-2224 minMeme Team: Marketing, Business, and CultureNetflix + Sesame Street Is a Smart Brand Deal. HBO’s Rebrand? Not So Much.On the Meme Team podcast, we talk about the logic behind virality. Because marketing isn’t just logic — it’s culture… and this podcast decodes both.Sesame Street is now available on Netflix (but still on PBS!)Uber's route share announcement gets bungled (it's really not a bus!)HBO finally drops the "Max" (it's cleaner)Is everything going to become an AI chatbot? Follow us:Sonia Baschez (@soniabaschez): LinkedIn and Twitter/XAmanda Natividad (@amandanat): LinkedIn and Twitter/XMore about Sonia's consulting firm: https://www.bendgrowth.co/...2025-05-2134 minMeme Team: Marketing, Business, and CultureSkechers’ $9B Play, Apple and Bono (ugh), and the Vatican’s Brand MomentMarketing isn't just logic — it's culture. The Meme Team podcast decodes both. Let's goooo!Apple Vision Pro and Bono (it's like they're trying to make 'fetch' happen)Skechers doubled down on this one audience segment — and got to a $9.4 billion valuationFinal Destination's brilliant guerilla marketing (but if I see a truck with logs on the freeway, I am taking the next exit)Pope Leo XIV (is this America's big marketing opportunity?)Follow us:Sonia Baschez (@soniabaschez): LinkedIn and Twitter/XAmanda Natividad (@amandanat): LinkedIn and Twitter/XMore about So...2025-05-1531 minMeme Team: Marketing, Business, and CultureDuolingo Goes AI-First, KIND Rebrands, and Brands Bet on the BotsThe queen of Marketing Twitter joins the Meme Team podcast! Christina Garnett, author of the forthcoming book, "Transforming Customer–Brand Relationships: Use Emotional Connection To Build Loyalty" chats with Sonia and Amanda about:Duolingo declaring itself 'AI-first'How everything is content (and why this sucks)The magic of Lego F1 carsRivian doubling down on community with its new ad campaignAI and Mark ZuckerbergKIND — and why a cringe moment outshined their thoughtful rebrandingPreorder Christina Garnett's new book: Transforming Customer–Brand RelationshipsFollow all of us:Christina Garnett (@ThatChristinaG): Linked...2025-05-0843 minMeme Team: Marketing, Business, and CultureSlate’s Truck Launch, Bot Farms, and Brands in DisguiseSonia and Amanda talk about millennial nostalgia, the innovative Slate Truck, the impact of viral user-generated content, and the challenges posed by bot farms on social media narratives.Follow us:Meme Team Podcast (official website)@soniabaschez on LinkedIn and Twitter/X@amandanat on LinkedIn and Twitter/X2025-05-0141 minMeme Team: Marketing, Business, and CultureProtein Marketing, Katy Perry in Space, and Cultural WTFsSonia and Amanda discuss Americans' obsession with protein and protein products, the big problems about Katy Perry going to space (and what is wrong with Blue Origin's marketing), and then we end on a charming note about the Japanese ambassador to the UK Hiroshi Suzuki.Follow us:Meme Team Podcast (official website)@soniabaschez on LinkedIn and Twitter/X@amandanat on LinkedIn and Twitter/X2025-05-0125 minMeme Team: Marketing, Business, and CultureLuxury Brand Myths, Rory McIlroy’s Halo Effect, and Ryan Coogler’s Quiet InfluenceFirst episode of the Meme Team podcast! Sonia and Amanda talk about why everyone cared so much about Rory McIlroy winning the Masters, the real tea about TikTokers saying all the luxury brands manufacture in China, and the significance of Ryan Coogler's thought leadership.The conversation emphasizes the importance of storytelling, authenticity, and understanding audience truths in effective marketing.Takeaways:Rory McIlroy’s win resonated due to his long journey and underdog status.Trend jacking should focus on authenticity and not self-promotion.Nike’s ad for McIlroy celebrated his achievement rather than...2025-05-0122 min