Sonia Elyss - Podcast Details

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The Thick PodEpisode 20: Leveling Up as a Beauty Content Creator with Sonia ElyssIn episode 20 of The Thick Pod, Michelle and Kelsey sit down with beauty marketing consultant and creator mentor Sonia Elyss (@sonia.elyss). With a wealth of experience on the brand side of beauty content creation, Sonia shares her journey and insider knowledge on landing brand deals and orchestrating successful brand trips. Tune in as we explore the evolving landscape of beauty content creation, the dynamics of brand partnerships, and practical tips for aspiring creators looking to elevate their game. Plus, we dive into the impact of TikTok Shop on the beauty industry and how it’s shaping the future of...2024-11-0451 min

lipservice with Sonia ElyssEp 25. Creator Hotline Q&A: Building Relationships for Long-Term SuccessWelcome back to lipservice world, for your a solo episode with your host, Sonia Elyss. Grab a notebook because this episode is full of advice for beauty content creators! 💄✨In this episode, Sonia gets real about the ups and downs of her own content creation journey, sharing her personal struggles after a 3.5-week hiatus. But that's just the warm-up!Dive into the juicy stuff as Sonia spills the tea on:The secret sauce to sustainable success in the beauty industry 🔑How to handle a brand ghosting you like a boss 👻The truth about UGC deals and wh...2024-10-0810 min

The Life of A Makeup ArtistEP. 121: Educating & Elevating the Beauty Elite with Sonia ElyssThe inside scoop on being a successful beauty content creator. Host and professional makeup artist Jaleesa Jaikaran sits down with beauty marketing consultant and creator mentor Sonia Elyss to chat about how beauty creators can land brand deals and build long-term partnerships. Tune in and learn to maximize your influence as a beauty creator. Don't forget to follow us on social media for behind-the-scenes exclusives, and join our email list for secret episodes and interviews: https://thelifeofamakeupartist.ck.page/secretepisodes JALEESA'S INSTAGRAM: https://www.instagram.com/jaleesajaikaran/ THE LIFE OF A MAKEUP ARTIST INSTAGRAM: https://www.instagram.com/thelif...2024-04-2445 min

lipservice with Sonia ElyssEp 5. A Decade Of Influencer Marketing With Beauty Executive, Eileen DautrucheJoin Sonia in interviewing Eileen Dautruche, a Beauty Executive, Digital Marketing Expert and early (2008) Blogger/Influencer. Eileen started her career as a 19 year old blogger and now she works at one of the most sought-after beauty brands in the world (Bobbi Brown!).Sonia asks Eileen about her career journey and the evolution of the beauty influencer over the past 10 years. Additionally the two dive into some of the biggest mistakes they are seeing today's creators make when interacting with brands and call out their gold standard content creators (spoiler: Jackie Aina and Chriselle Lim).Connect...2024-03-2842 min

lipservice with Sonia ElyssEp 4. How To Invest In Yourself and Never Cold Pitch Again With @KBousqIn this juicy episode, Sonia interviews Kristen Bousque, a creator coach and anti-pitch champion, the founder of Soulcial Suite and someone who has worked in the creator economy for years. Curious about what to charge? How to connect with brands? What you should invest in your journey? This episode is for you! Stick around for the entire episode because Sonia and Kristen list the price tag for what they are investing in as well as dish about times they invested and it failed (yikes!). Learn more about Soulcial Suite:https://www.yoursoulcialmate.com/membership 2024-03-2244 min

lipservice with Sonia ElyssEp 3. Applying to the Ulta Beauty Collective? Kevin Lee Tells Us What Really Happens as Part of the UB CollectiveJoin Sonia while she chats with recent Ulta Beauty Collective member Kevin Lee. We talk about what the experience has done for him as a Creator personally and professionally as well as his number 1 takeaway after a year of mentorship with one of the beauty industry's biggest retailers.Kevin has one of the smallest follower counts of the current creators in the UB Collective but that didn't stop him from taking every opportunity that came his way. We discuss his top tips for applying to UB Collective as well as what has fueled him and his growth...2024-03-1450 min

lipservice with Sonia ElyssEp 2. Predicting Beauty Industry Trends with Addison Cain of SPATE NYCIf you’re curious about how trends grow and evolve in the beauty industry, this episode is for you. Join Sonia as she interviews Addison Cain, a trend forecaster for SPATE NYC. In this episode, we talk about how TikTok impacts the trend lifecycle, 2024 predictions for the beauty industry, and some of our favorite trend observations in the right now.Instagram: @addisoncainSpate IG and TikTok: @spatenycAddison’s must-follow accounts:Trendmood1Jude ChaoPerfume HaikuJoseph ColbourneGetty Images Fan Club 2024-03-0740 min

lipservice with Sonia ElyssEp 1. How To Get On the PR List (And Stay There) with Tyler Williams, Founder of Nouveau CommunicationsCurious how to get on the PR list of one of New York’s fastest growing beauty communications agencies!? You’re going to need to listen to this episode. Sonia interviews Tyler Williams, the Founder of Nouveau Communications, a boutique beauty communications firm representing some of social media’s favorite brands including Salwa Petersen, Andrew Fitzsimons Hair, Medik8, CTZN cosmetics and many more. Tyler talks us through how he built Nouveau, how his team sources Creators for gifting and events and his stand-out advice for how to get re-hired for multiple campaigns. Tyler Williams https://w...2024-02-2941 min

lipservice with Sonia ElyssRefresh Episode: Becoming A Creator After 40 With Michelle Spieler & Tips For Creators At Any AgeLet's revisit one of Sonia's favorite interviews with a popular beauty creator. Take out your pen and paper because this one is full of hot tips and mindset gut checks. Gen X is one of the most quickly growing generations in the Creator Economy with a complex relationship with social media and showing up authentically. Join Sonia as she interviews a successful Gen X Creator and professional makeup artist, Michelle Spieler about how she got started, what she finds empowering about being a Creator over 50 and what she is seeing pan out among other Creators and the...2024-02-2235 min

lipservice with Sonia ElyssRefresh Episode: How to Avoid Reshoots and Achieve Recurring PartnershipsCountdown to the official launch of lipservice the podcast is on! We revisit one of Sonia's favorite episodes from Brand Meet Creator to get you excited for what's to come! In this episode, Sonia uses her decade worth of experience in influencer marketing to navigate you through avoiding the pitfalls of having to reshoot and drops tons of gems on what she looks for in a Creator she wants to rehire over and over again. Get ready to take notes on this episode full of actionable tips for Creators looking to get a leg up on being rehired a...2024-02-2032 min

lipservice with Sonia ElyssWelcome to lipserviceWelcome to lipservice, the podcast that unveils the secrets to success for beauty brands and content creators alike. Join beauty industry specialist and influencer marketing veteran, Sonia Elyss as she tells the authentic and thoughtful stories at the intersection of the beauty industry and creator economy. In each episode, we bring you interviews with beauty entrepreneurs, marketing experts, and content creators who share their genuine stories, wins & stumbles, tips, and key strategies that have propelled them to keep moving forward on their journey. Whether you're a seasoned beauty brand looking to stay ahead of t...2024-02-1405 min

Brand Meet CreatorHow to be Successful as a Creator at Any Age & Tips for Getting Started at 40+ with Michelle SpielerGen X is one of the most quickly growing generations in the Creator Economy with a complex relationship with social media and showing up authentically. Join Sonia as she interviews a successful Gen X Creator and professional makeup artist, Michelle Spieler about how she got started, what she finds empowering about being a Creator over 50 and what she is seeing pan out among other Creators and the Brands that reach out to them. --Find Michelle: https://www.instagram.com/themichellespieler/?hl=enhttps://www.youtube.com/channel/UCJXkeTS8KCNgrkty6QxpQ8Q 2023-11-1435 min

Brand Meet CreatorHow To Show Up As A Better Creator Using Human Design with Kaila O'ConnorTake a minute to learn about Human Design with Sonia Elyss and Kaila O'Connor. Human Design will help guide you in making decisions that will lead you to a more joyful life. Feeling like you are fighting the mold as a Creator? Just can't understand how other people are doing it? This episode is for you. Becoming a Creator isn't a cookie cutter process, as a Creator, you might need to tap into your Human Design chart to better understand why you are feeling resistance. Connect with Kaila: https://kailaoconnor.com/ or https://www.instagram.com/kaila__o...2023-09-2738 min

Brand Meet CreatorEpisode 101: Is Affiliate Marketing To Blame For Issues At Parade (Underwear)?Parade (underwear) was recently sold in a dramatic twist of events. As an ambassador and champion of how they have structured their affiliate partnerships, Harley takes us behind the scenes on one of her favorite brands to work with in the past few years. While the affiliate strategy Parade employed was lucrative and successful for many Creators, could it be part of the reason the brand was struggling with profitability?Sonia and Harley dissect the positives and negatives surrounding the Parade affiliate strategy and discuss their thoughts on how brands can be more successful in their affiliate...2023-09-0747 min

Brand Meet CreatorEpisode 99: Reality of Transitioning Affiliates to Paid Partnerships + Should you be on Tiktok Shops (with Sonia Elyss)This episode is a wild ride: Sonia and Harley take on a couple nuanced topics where Brands and Creators tend to sit on different sides of the argument. Who should be using Tiktok Shops (regardless of the fact that you are signing away your usage rights)? Can you avoid a platform because you don't stand behind their ethics? What should brands expect from their affiliates? and how can you craft an indisputable argument to transition from commission-based pay to payment per post? Who are you siding with??--Find Harley:IG: @t...2023-08-1146 min

Brand Meet CreatorEpisode 98: New FTC Guidelines Have Dropped, Are You Aware?Sonia and Harley go head-to-head with their opinions regarding the updated FTC disclosure guidelines. We dive in on some of the new updates in detail to make sure you are aware of the changes and best practices. The conversation gets heated as we discuss how creators can do more to normalize disclosure when it comes to gifting, paid and affiliate partnerships. If You Like it Like it: Kierra Lewis (@kierralewis75)Read the details...FTC's websiteGetting Magnetic with Sandy and WadeCheck out my friends Sandy & Wade over on their podcast Getting Magnetic...2023-08-0837 min

Brand Meet CreatorEpisode 97: How to Avoid Reshoots and Achieve Recurring Partnerships (Solo Episode with Sonia Elyss)Sonia takes over for this episode and uses her decade worth of experience in influencer marketing to navigate you through avoiding the pitfalls of having to reshoot and drops tons of gems on what she looks for in a Creator she wants to rehire over and over again. Get ready to take notes on this episode full of actionable tips for Creators looking to get a leg up on being rehired after their next partnership.--Find Harley:IG: @theharleyjordanCode BRANDMEETCREATOR for 10% off Do Less ClubWebsite: theharleyjordan.com 2023-08-0432 min

Brand Meet CreatorEpisode 94: Shein Influencer Trip + Building Solidarity with Brand Partners with Beauty Brand Marketer, Sonia ElyssA recent Shien influencer trip is under fire. We discuss the nuanced conversation that came from it: false portrayal of factory conditions, greenwashing within fast fashion, inclusive attendance, public response & legal implications. We detail the specific ways that Influencers can take the best path in negative situations and build lasting relationships with brands by asking better questions.Creator Mentioned:Drew AfualoDani DMCTo Be MagneticFind Danielle McCleerey:To learn more about Danielle’s Mastermind, Scale to $ix, visit https://daniellemccleerey.com/work-with-me. Follow Danielle on IG at @danielle_onthedaily...2023-07-0648 min

Brand Meet CreatorEpisode 92: Networking at Creator Events with Sonia ElyssCreator events are coming back and brands are putting more and more budget into photo worthy experiences. With Sonia's 10 years of experience in brand marketing, we dive into how budget is allocated, networking tips, and what not to do if you want to really knock their socks off plus of course, a couple of BTS horror stories.The Nourished Product-Preneur PodcastThinking of starting a product based business (a physical product) and looking for the ins and outs (no gatekeeping) and how to build a lasting brand? Look no further than The Nourished Product-Preneur podcast and t...2023-06-2241 min

Brand Meet CreatorEpisode 84: is Emilie Kiser's content 'Lifestyle' + Tiktok Ban + Using SEO in your CaptionsSonia is back for another rapid fire episode stocked full of our takes on the April new new. We dive into the potential Tiktok ban & how to move forward no matter what happens, plus the ramifications for the future of parenting in a tech-centered world. What on earth happened at Instagram University 2023: are long captions dead? Does the algorithm prioritize new accounts? Plus our tips on how to look at SEO in your captions. Building on the keyword topic, stick around til the end for why you should avoid the word "lifestyle" if you want to work with brands. 2023-04-1842 min

Brand Meet CreatorEpisode 79: Feeling confident af while pivoting your business with Branding Coach, Nasir JoachimNasir Joachim of Never Done Branding joins us to discuss learning to be confident af throughout every pivot, setting strong boundaries with how much you share, and his brand strategy behind the platforms he is prioritizing. I am willing to bet he’s on a platform most of you are forgetting!Find NasirIG: @nasir_joachimPodcast: Never Done Branding Pod--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comDo Less Club WaitlistFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.com 2023-03-1548 min

Brand Meet CreatorEpisode 78: Wild and weird movements of the internet with Launch Coach, Michelle SheerinCorporate marketing manager turned intentional launch coach, Michelle Sheerin @TheMichelleSheerin, joins me to dive into the micro communities of tiktok & instagram. From Stay-at-home-girlfriend-tok to mom-tok to glitch in the matrix conspiracies, we discuss the wild & weird movements and countercultures of the internet. We also break down the problematic "vanilla aesthetic" and the marketing norms that have us cringing. Resources mentioned:Prosperity Meditation Millana Snow Har MeditationNeurodivergent Life Coach @coachabigailtaylorUntamed by Glennon DoyleYear of Yes by Shonda RhimesThe One Thing by Gary KellerCreators mentioned:@EmilyZuguay 2023-03-0943 min

Brand Meet CreatorEpisode 77: My burnout journey + reinventing the rules of social mediaIf you’ve been around the last 8 months, you know that I’ve been stuck in a really sticky patch of burnout. I scaled back my coaching, made massive shifts in my content, tried a ton of healing tools (some unconventional, some not) for the first time, and unlearned just about every “rule” I lived by…only now am I FINALLY crawling out of it. If you are feeling like you are at absolute capacity, this episode is for you.Creators mentioned:@jayybeech@marquimode@insideannasmindpodcastTools mentioned:Burnout Membership @thebeamlifeHypnoth...2023-03-0730 min

Brand Meet CreatorEpisode 76: Verification Badges + Charging for Reposted Content + Algo Speak with Sonia ElyssSo many updates, so little time. Sonia is here to discuss the spicy tiktok lives that keep ending up on her FYP, 'pay to play' verification badges and the negative implications of this new feature for creators, how you can go about responding to brands that want to repost your content (with a little sneaky strategy), and the effect of algo speak on social media search engine optimization. Creators mentioned:Barrett Pall @barrettpallKristen Bousquet @kbousq--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comFind Sonia:2023-02-2840 min

Brand Meet CreatorEpisode 75: How to get out of your own way when pricing brand collaborationsAll Influence Mgmt account manager, Erin Tamblyn @mrserintamblyn, joins us to get real about her experience booking $40k brand deals, building long term brand relationships, and how she’s navigating the bleed over we are seeing from the acting & modeling industries. Pricing day rates, determining usage, raising rates and content that had us sweating… this episode is already a favorite!Do Less Club is now open. The BEST way to build a career online is to nail your message and mindset. Join me for this 12 week mastermind to get granular on both. Doors close Feb 28th....2023-02-2248 min

Brand Meet CreatorEpisode 74: Creating a recognizable brand and signature offer with Emily Rae @littleraeofhealthEmily Rae, @littleraeofhealth, joins us to discuss her journey from waitress to wildly successful Holistic Hormone coach. Emily is someone who I am constantly recommending as inspo for her recognizable branding. We dive into creating her visual brand, building & marketing a signature offer, confronting burnout + how she has started to spend less time on content by templating her stories. PLUS PLUS PLUS she gives us a mini lesson on how to sync your cycle with your work schedule to increase productivity. Find Emily:IG: @littleraeofhealthSpotify: The Little Rae of Health Podcast--2023-02-1446 min

Brand Meet CreatorEpisode 73. This Week's Viral Influencer Scandals: Lashgate, Trippin with Tarte + DeInfluencingDid L’Oréal produce Lashgate? Just how much did Tarte spend on their latest influencer trip?? And was the campaign timing tone deaf? Plus our take on the new DeInfluencing trend! Our beauty marketing gal, Sonia, is here to give us the real on these tiktok scandals.Timestamps: [2:06] Lash-Gate. [12:13] Tripping with Tarte, and the money involved in the trip. [15:53] Tarte's collabs and creative freedom. [19:35] What is de-influencing? [23:57] Fast fashion and the beauty budget for influencers. [29:08] How to bring more/less consumerism to our feeds. [33:32] What can you be the first person to do? [36:44] Takeaways. ...2023-02-0840 min

Brand Meet CreatorEpisode 72. Get your Dream Brand Partner to Come to YouLet's get your dream brand in your inbox. Inspired by a convo in Do Less Club, here are 3 easy ways creators can grab that brands attention and show them you are interested in a partnership before you EVER send a pitch. We are in the business of relationship building and a little 'flirting' goes a long way.Do Less Club Waitlist is now open. My 12 week social media messaging and mindset incubator is coming (fast) and once it fills, its closing for another 4 months. Be the first to know HERE.Timestamps: [0:43] Responding to a...2023-01-3120 min

Brand Meet CreatorEpisode 71. The rise of Alix Earle & Emilie Kiser PLUS 2023 vibe check for influencersVIBE CHECK! This episode is jam packed so hold onto your hats. Is it time to diversify platforms? Are influencer pricing norms decreasing? How do you REALLY stand out in the growing creator economy? Sonia is back to discuss smart packaging, new pricing models, how to think less and create more, the future of UGC and of course, new Tiktok It Girls Alix Earle and Emilie Kiser. Creators Mentioned:Alix EarleEmilie KiserTimestamps: [0:37] Sonia is back/If You Like it Like It [10:01] 2023 might be rocky for influencer marketing. [12:45] Being on multiple...2023-01-2646 min

Brand Meet CreatorEpisode 70. End of Year Thoughts & How These Creators are Changing the GameFrom the rise of tracking trends to the fall of picture perfect, I'm sharing how some of my favorite creators have made big pivots in their content this year. Authenticity is on the rise, people, so if you are someone that thinks to themselves "why would anyone care about what I have to say??"... this episode is for you! To jump on my waitlist for my next round of Do Less Club, head to the show notes.Get ready for the next round of the Do Less Club. Join the Waitlist.Creators Mentioned:Christ...2023-01-0217 min

Brand Meet CreatorConfronting Perfectionism & Handling Hate Comments as a Sensitive Person with Graphic Liner creator @GlamGio_NYCGiovanna @GlamGio_NYC joins us to discuss her journey from secret YouTube account to 100k combined followers. We breakdown how she's managed to let go of perfectionism and teach a deeper lesson through posting her graphic eyeliner looks. Just in time for new years goals, we ALSO discuss the platforms that we'll be going all in on in 2023.Follow Gio:InstagramTikTokYoutubeTimestamps: [1:37] If you like it, like it. [3:28] Jumping into Youtube and Instagram. [9:15] When did it all click? [15:23] Dealing with trolling. [21:10] Favorite platform? [23:52] Advice on finding yourself and your...2022-12-2743 min

Brand Meet CreatorShow up Authentically when you are Being Pressured to Change with Nick Thompson from S2 of Love is BlindIf you value authenticity more than fitting in, this episode is for you! You probably recognize his face from Love is Blind S2. Nick Thompson joins us to dive into what it was like to wake up with instant celebrity status, the struggles of being judged from all directions, trying to control the public's perception of you, and how to ensure that everything you are doing feels true to your values.Find Nick Thompson:InstagramConversations with Nick ThompsonTimestamps: [1:08] If you like it, like it. [4:16] Being authentically yourself. [8:07] Social media after...2022-12-201h 01

Brand Meet CreatorBurning her 6-figure coaching business to the ground and rebuilding with viral creator Megan Waits @Megan.WaitsMegan Waits @Megan.Waits joins us to discuss finding authenticity while building a business on social media. She built a 6 figure fitness coaching business by 5000 followers, doing everything she was *supposed* to do before burn out hit & she scrapped everything and started fresh. From her formula for her viral gym skits to getting comfy talking about preworkout poops, this one is goooooood.Find Megan on Instagram @Megan.Waits @TrainwithWaitsFind Megan on Tiktok @Megan.WaitsAmanda Bucci archetype quizTimestamps: [2:58] How did you decide to jump into social media? [5:58] The mindset...2022-12-1329 min

Brand Meet CreatorSelling online in a way that doesn't make you cringe with Mature Skin Blogger @laurenlhaleFollow Lauren Hale on Instagram:https://www.instagram.com/laurenlhale/TikTok: https://www.tiktok.com/@laurenlhaleTimestamps: [0:52] Network marketing is self starting. [3:20] Starting events. [5:57] It's important to also talk to people who may not buy. [8:16] The "hey girl" messages. [11:08] When did you start seeing more success? [15:40] How did you scale? [21:22] Hiring a team and outsourcing. [26:37] Joining All Influence. [33:14] Biggest tip? --Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comJoin Creator Collective: https://winno.app/theharleyjordanFind Sonia:IG: @Sonia.Elyss...2022-12-0938 min

Brand Meet CreatorBalancing a Full Time Job while Building a Multifaceted Creator Career with Rachael @RachaelsRoutinesRachael, @startwithprayer, an All Influence Mgmt Client and my resident Type-A gal pal joins us to discuss how she balances a hectic life and full time job while also building multiple streams of income on social media. From necessary habits and boundaries to streamlining her path towards building a global brand, Rachael breaks down her journey and biggest tips.Follow Rachael on:InstagramTikTokWinnoTimestamps: [1:20] If you like it, like it. [3:17] Going from a stay at home mom to an influencer. [7:26] TikTok vs IG. [10:14] What clicked with TikTok? [12:13] Opening up o...2022-11-3034 min

Brand Meet Creator160k Instagram glow up + Finding your people online with Mature Skin Blogger @laurenlhaleLauren Hale @LaurenLHale joins us to chat about her journey from Kindergarten teacher to a viral mature skin beauty girl. Lauren breaks down her real experience navigating viral social media growth while handling anxiety, judgement in a small town and the existential crises that comes with honing in on your niche.Follow Lauren on Instagram:https://www.instagram.com/laurenlhale/Timestamps: [1:54] Quitting a job and starting on Instagram. [6:04] What was your stopping point? [7:34] Network Marketing and its perks. [10:57] Getting into your niche. [15:48] Lauren's first viral reel. [20:26] Comparison is the thief of joy. [23:18] When d...2022-11-2336 min

Brand Meet CreatorHow we scale our client's creator businesses at All Influence Management with Agency Co-Founder, Chase MitchellAll Influence Mgmt Co Founder, Chase Mitchell, joins us to discuss the big business moves some of our clients are making to scale their influence and the steps YOU can take now to attract the result you want from your social even at a smaller follower count.Timestamps: [2:56] Scaling business. [4:35] Long term investment. [7:48] Show me, don't tell me. [9:36] Advice for new influencers. [14:23] You can't rely on someone else to bring you partnerships. [16:01] Under 50k? Find other streams of income. [21:32] Takeaways: solidify your personal brand. All Influence MgmtOutsource your partnership management...2022-11-1623 min

Brand Meet CreatorBuilding a sustainable creator business + when analytics don't tell the full story with Creator Mentor, Kristen BouquetKristen Bousquet of Soulcial Scoop Podcast is back to discuss the process of creating a sustainable creator business - from finding the style of content that feels right to repurposing on multiple platforms to developing a routine that works for you. We break down our behind the scenes thoughts of follower growth, starting a new account, managing time & generally, things your analytics can't tell you about building a successful business online.NEW PROGRAM ALERT: Maintenance Mode a 12-week social media messaging and mindset incubator. While guiding 100s of All Influence Intensive alumni through the journey of nailing...2022-11-0842 min

Brand Meet CreatorThree Common Partnership Fails + What to do to Prevent ThemThe most effective partnerships are long term, but no matter the side you are on- brand or creator- sometimes misunderstandings arise. From contracting to communication to conflicting content ideas, it's time to discuss the many flops we've come across and how to prevent the the partnership from sinking entirely. Timestamps: [2:41 Contracting - from the creator side. [7:28] Advice for creators. [11:40] Not sending contracts fast enough. [12:57] How can you be more communicative? [16:41] Reshooting and wording. [18:13] Getting ghosted by an influencer. [22:56] Content just not being good enough, and dealing with differing tastes. [30:39] Takeaways. Notch Instagram InsuranceN...2022-11-0133 min

Brand Meet CreatorOne reel hits, the next flops. What can you learn from your small to mega viral successes?From titles and positioning your niche via reel to trending audio and tricky ways to catch a new audience's eye... today we are answering a listener's question "What do you do when a reel does well?" From above average views to viral growth, there are a couple things you should be monitoring.Featured Creators:Cecily BauchmannTimestamps: [1:25] If you like it, like it. [3:08] The algorithm and how it works. [6:10] It comes down to niche. [7:39] Movement within the clip. [9:12] Trending audio. [10:45] Use your voice. [12:46] The topic and tone of the topic. [14:03] If you hit gold...2022-10-2518 min

Brand Meet CreatorForbes List of Top Creators for 2022: our favorites + what can we takeaway from this list & their entrepreneurial effortsForbes has a bright and shiny new list that highlights the top creators of 2022, 2021 earnings, followings, and business moves. Harley and Sonia dive into the highlights, the hidden strategy, and what we can takeaway from the creators that are at the bottom of the list.Forbes ListTimestamps: [1:27] Initial thoughts on the list. [3:55] These creators' income is coming from other things as well. [7:40] This is not an apples to apples list. [11:11] People that have a lot of money, spend a lot of money. [13:42] Building businesses. [16:07] Elyse Myers. [18:18] Favorites on the list? [21:13] Takeaways. ...2022-10-2023 min

Brand Meet CreatorHow to reset your creativity + set effective expectations for yourself as a digital entrepreneur/creatorRetrograde might be over but if you are still feeling the icky collective burnout in the air, we have the tips and tricks for showing up on social media, setting reasonable expectations for yourself and your goals, and how exactly to bring back your inspiration in a couple easy steps.Creators mentioned:Kristen Bousquet (ilyyyy Kristen)Join_JulesTimestamps: [0:58] Facing burnout at the end of the year. [4:00] Doing less is hard. [6:11] Shifting your mindset. [9:59] You don't need to post multiple times a week on Insta. [12:09] Finding inspiration outside your niche. [17:23] Making friends...2022-10-0423 min

Brand Meet CreatorLooking For Increased Engagement? Start With Meaningful Interactions: what it means and how to get themDon’t sleep on Facebook or Meta! Harley & Sonia discuss a recent podcast episode with the Head of Facebook discussing the TikTok comparison, the future of Meta and most importantly, meaningful interactions. This conversation includes strategy suggestions and lots of hot tips to adjust the way you think about showing up on Instagram. Wellness girl starter pack example: https://www.instagram.com/reel/CiJUM2EP1Nv/?igshid=YmMyMTA2M2Y=@everything.envyhttps://instagram.com/everything.envy?igshid=YmMyMTA2M2Y=Decoder Podcast Epsiode: https://open.spotify.com/epis...2022-09-2730 min

Brand Meet CreatorTikTok Influencing : must-know similarities & differences for a successful creator journeyTikTok isn’t going anywhere anytime soon. With the rise of creators moving to the new platform looking for viral growth, Sonia & Harley use this episode to discuss the similarities and grave differences between the TikTok influencer and the Instagram influencer including audience size, community engagement and pricing. Timestamps: [0:58] If you like it, like it - @navik4ur [4:55] What are the similarities between Instagram and TikTok? [10:01] Follower count and shopping on profiles. [17:48] Do we have to be more creative on TikTok? [22:15] If you want to be a full time creator, TikTok cannot be your only platform. [25:00] Ad...2022-09-2232 min

Brand Meet CreatorData leaks, what Instagram is doing to prevent hacking + how to protect your account with the Founder of Notch Instagram InsuranceThe creator economy is evolving daily...and so are the scams aimed at creators. Rafael, the Found of Notch, the world's first instagram insurance is here to break down the most common scams, if Instagram is doing enough with current efforts to remove reported accounts, what being hacked actually looks like and how Notch can help.Check if you are eligible + get protected with Notch for a little as $8 a monthTimestamps: [3:10] Is Instagram properly protecting creators? [7:46] The dark web, leaks, bots, and spam. [15:37] What should Meta be doing differently? [18:32] Two factor authentication. [22:38] How...2022-09-2040 min

Brand Meet CreatorJump on this ASAP! Pitching Holiday Brand Partnerships + Revolve Fashion Week TeaIt's that time of year again and the final Q4 marketing push is right around the corner. Here's what you need in your holiday pitch to REALLY catch your favorite brand's attention AND stand out amongst the other creators vying for a slice of the marketing budget. From content ideas to moodboards and lingo you should include - we have you covered.Timestamps: [0:58] Revolve is at it again. [6:09] Holiday content is shareable / rising rates. [9:11] When you have your holiday ideas, reach out to brands. [11:57] Do we discount usage? [13:55] How much to throw into a pitch? [18:23] Pricing...2022-09-1629 min

Brand Meet CreatorYou'll Never Guess The Most Desirable Follower Count (According to Us!)Harley & Sonia dive deeper into a topic from a previous episode on follower count to discuss why the 30k - 50k follower count (on IG) is the most desirable and lucrative for creators and brands alike. Sonia discloses rates and KPI outcomes from a recent brand campaign to further back their previous assumptions about this level of influencer. Emerging creators and brands should take notes regarding these rates, strategies and more in this jam-packed episode. Timestamps: [0:22] If you like it, like it. [3:44] The 30k-50k range is the sweet spot. [5:28] Rates for 30k followers v...2022-09-1319 min

Brand Meet Creator5 Things You Can Do Today To Attract Brands to You on Social MediaLast episode, we focused on how you can hone in on your pitch to get those brands booking sponsored posts, but what about your content itself? What can you be doing within your stories, reels, hashtags, and bio to bring the brands to your yard? As two people that scout influencers for sponsored content, we break down our top 5 things you should be doing to attract brands to you on social media.Resources:Harley's $22 DIY Profile AuditTimestamps: [0:23] Attracting clients. [2:42] Using stories wisely. [5:52] Mentioning other brands. [8:17] Using hashtags - is it worthwhile? [11:22] Y...2022-09-0821 min

Brand Meet Creator3 Things You MUST HAVE When Pitching Brands & Brands Pitching CreatorsIf you’re looking to make an impact with your next pitch; wether that be an email to a prospective brand partner or outreach to a desired influencer…the guidelines have changed!Harley & Sonia break out rules to live by when it comes to pitching from either side of the creator economy. Timestamps: [0:22] If you like it, like it. [1:47] Tips for influencer pitches. [2:25] Stop attaching a deck. [4:12] Hyperlinks are your best friend. [7:50] Examples of work. [9:57] Thoughts on what to include in a bio. [14:27] Tips for brand pitches. [14:31] Generic outreach from brands. [17:37] Hyperlinks. [20:01] Scope of work...2022-09-0623 min

Brand Meet CreatorHow to be a Stellar Brand Partner + Pathway to Multiple Streams of Income with Kristen BousquetKristen Bousquet @kbousq joins us to discuss how she's built her multi-hypenate career on social media. Kicking off her career as a photographer & makeup girlie, Kristen has pivoted into her authentic zone of genius on social media and now has, not only, a flourishing coaching business but is also a sought after creative in this space. We discuss how on earth she's done it and her tips and tricks along the way.Resources:Follow Kristen on Instagram @KBousqCheck out Soulcial Scoop PodcastNotch Instagram InsuranceNotch is the worlds first...2022-09-0139 min

Brand Meet CreatorNano, Micro, Macro & More: Breaking Down Influencer Categories & Strategic Uses For BrandsInstagram Creators can be broken into groups by follower count, but it’s hotly debated as to what those categories are truly defined as. Join us as we break down the categories, pricing and brand uses for each group of Instagram influencer.Timestamps: [0:54] If you like it, like it. [3:36] Influencer levels. [5:44] Nano influencer. [6:27] Micro influencer. [9:11] Mid-tier influencers. [13:52] Macro influencers. [16:28] Casting micros. [20:23] As an influencer, you are also a small business owner. [25:57] Casting midtier. [31:26] Casting macro. [34:29] Takeaways. --Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comFind Sonia:IG...2022-08-3036 min

Brand Meet CreatorContent Usage Need to Knows: Expectations for Whitelisting, UGC and Contracting for Brands & CreatorsIf there is any topic that throws creators through a loop and sends brands into a spiral... its usage. We are breaking down our interactions in both brand and creator spaces to give you the need to knows about all things organic and paid ad usage. From definitions and expectations to rates and contracting necessities, we've got you covered.Timestamps: [0:22] Let's talk usage. [4:10] You always need a contract. [5:03] Why do influencers think they can charge for usage? [7:22] Usage on a site. [11:44] Paid ads usage. [13:00] Whitelisting. [15:24] Spark ads. [19:03] UGC/Usage and perpetuity. [21:02] Takeaways. --F...2022-08-2522 min

Brand Meet CreatorStarting From Scratch: Steal Our Roadmap To Starting A New AccountYou asked, we answered! - “What would you do on social media if you were starting from scratch?” Harley and Sonia discuss what their strategy would be across content, schedules, motivation and a whole lot more while answering this question for an influencer from Sonia’s Lip Service community.Timestamps: [0:23] What would you do if you started your account from scratch? [4:16] Defining what consistency is for you. [7:51] This is an experiment. [10:35] Education/value - what are you bringing to the table? [12:47] Personality/why. [15:23] Long term monetization strategy. [20:27] Takeaways - put your personality out there / have p...2022-08-2322 min

Brand Meet CreatorBuilding and Breaking Trust: Part 2 of 2In Part 2 of this 2 part series, we break down things influencer do that make them seem untrustworthy. We discuss how sharing dupes, the price of the items you recommend, purposefully phrasing honest recommendations, & selling gifted product on Poshmark can affect your audience's trust before we dive into stepping outside of your niche with ads and how often you really CAN post sponsored content without coming off like a walking billboard.Timestamps: [0:46] If you like it, like it. [2:45] Initial thoughts on content that doesn't build trust. [3:50] Dupes. [6:22] Price points. [8:37] High ticket items. [10:57] Selling items afterwards. [14:18] Back to ba...2022-08-1822 min

Brand Meet CreatorBuilding & Breaking Trust : Part 1 of 2Influencers are frequently accused of being untrustworthy. How can they use content to fix this? What type of content helps build trust with the audience and what type builds trust with brands?Timestamps: [0:46] If you like it, like it. [3:42] Building your trust with followers, and our initial thoughts. [5:13] Beauty influencers having content on empties and continued use. [11:20] Building trust as a starting influencer. [14:46] Critiquing product without trashing the brand [18:56] Ad disclosure - creative ways to disclose but still build trust. [24:44] Our main takeaways. --Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.c...2022-08-1626 min

Brand Meet CreatorMeet the Brand: How to Get on the Radar of VP of Influencer Marketing at AZIONE, Alex DicapoAlex Dicapo, VP of digital and influencer marketing at AZIONE, joins us to discuss how creators can get on her radar for brand partnerships. From what brands look at on your profile to her thoughts on low engagement & the process of scouting new faces to how to catch her interest in your pitch. Alex explains what content creators are doing that pushes her buttons as well as how influencers can go above and beyond to get booked by brands over & over.Connect with Alex on IG - @dicaprioooo Creators:Olympia Marie @OlympiaMarieRayme...2022-08-1141 min

Brand Meet CreatorThe Wild World of Influencer Trips & EventsIn person events are back baby and that means influencers and brands are navigating this wild world like it is 2018 all over again… but this time, things have changed. Harley & Sonia dish on past experiences and dive into what to expect from fees to the scope of work. Timestamps: [2:44] Influencer trips and events. [4:33] Getting paid for these trips. [9:30] Being an influencer "in the wild." [12:18] Sonia's 2016 trip and it's let downs, as well as brand expectations. [14:18] Influencer trip horror stories. [15:48] Events - what can be expected? [20:37] Making it into a PR package. [22:44] Takeaways. --Find...2022-08-0924 min

Brand Meet CreatorWhat do Ashland Hard Seltzer & NUDESTIX have in common? Influencers as Stockholders & InvestorsSonia and Harley dive into a new model that has been floating around the influencer marketing space lately: the premise of influencers taking equity in the company rather than upfront pay. When is this a valid option? What do you need to consider if this is offered? And really, how big does your account need to be for this to make sense?Creators Mentioned:Hitha Palepu @hithapalepuHalley Elefante @thesaltyblondeTimestamps: [0:43] If you like it, like it. [2:16] Influencers as investors. [6:15] The 200k follower influencer. [9:20] Brand partnerships on the side. [11:12] Companies and connections a...2022-08-0422 min

Brand Meet CreatorExploring New Streams of Income with Daniel Lewis of WinnoConnect with Daniel and jump on winno! (referral link)Sonia's Lip Service: txt (914) 612-5197 for tips, news & auditsTimestamps: [1:56] Instagram introducing subscriptions. [5:57] The never ending information. [9:16] What is Winno? [12:57] What is the business strategy behind the subscriptions? [16:54] How often should we be sending messages? [20:01] 3 ways to have the most productive income stream. [24:07] Being an invisible platform. [25:37] Pricing. [30:00] Successes for smaller creators. [35:33] Where to find Daniel and Winno. --Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.elyssWebsite: www.soniaelyss.com 2022-08-0336 min

Brand Meet CreatorMeet the Creator: Creating viral Pinterest content with full time creator Isabelle DiasFull time Pinterest creator and All Influence Intensive alum, Isabelle Dias joins us to discuss why you should be hopping on Pinterest, her viral experience, and how to manage boundaries as a digital entrepreneur.Resources:Find Isabelle on Pinterest @IsabelleDiasFind Isabelle on Instagram @IsabelleDiasAll Influence Intensive is back for Cohort 6 starting August 11th. Head to theharleyjordan.com/intensive to sign up.Timestamps: [1:17] If you like it, like it. [4:18] What made you jump into Pinterest? [10:56] Instagram vs Pinterest. [12:53] Going viral on Pinterest. [15:08] Working with Pinterest managers. [22:17] Working on multiple...2022-07-2940 min

Brand Meet CreatorUser Generated Content (UGC): What is it? How did it get so popular? Live reactions to bad UCG!What is UGC? Why is it suddenly getting so much hype? Should you become a UGC creator and what types of UGC are people looking for? Harley and Sonia tackle this hot topic from the influencing and creating world. BONUS: Sonia & Harley react to BAD UGC Live (get ready to laugh).Upstarter Podcast NetworkUpstarter Podcast Network has everything you need to help your podcast find success - from launching your show to editing and management, check out Upstarterpods.com and sign up for a free Discovery call to see how they can help you.2022-07-2627 min

Brand Meet CreatorEntering A Recession Era : How Influencers Can PrepareReady or not, a recession is hitting the US. With costs of goods on the rise and margins decreasing for brands and retailers, what can influencers expect as we move into the second half of 2022 and beyond? Sonia and Harley chat about how to be prepared, what to expect and break out recent examples in economic uncertainty regarding Amazon Prime Day and Nordstrom Semi-Annual Sale. Thanks Timestamps: [0:53] If you like it, like it. [4:02] Influencer marketing is not recession proof. [6:35] Prime Day and Nordstrom's Semi-Annual sale. [11:23] Buying from smaller creators. [15:44] Conscious consumption. [18:21] Is Amazon worth the time? [21:55] Do...2022-07-2128 min

Brand Meet CreatorMeet the Brand: what brands really expect from creators with Director of Influencer Marketing at Rainbow ShopsHear it straight from the brand themselves! Shayna Macklin, Director of Strategy + Influencer Marketing at Rainbow Shops joins us to discuss what she looks for in influencers, what she needs creators to stop doing ASAP, and her forecasts for the world of influencer marketing. Whether you are on the brand side or creator side, Shayna is giving us a little sass and a little realism on the current status of this industry. Resources: Check out Rainbow Shops @RainbowShops and find Shayna @ShaynaMack Shayna Moretti @shaynaslife Creators in the Metaverse Article Nike NFT Article Upstarter Podcast...2022-07-1943 min

Brand Meet CreatorBehind The Curtain: What It's Really Like Developing Brand CampaignsThousands of brands are looking to enter the influencer marketing space each day with little to no guidance from an expert. Harley interviews Sonia regarding what she has learned and her top tips for brands (and influencers) after nearly a decade of experience strategizing, casting and executing influencer brand campaigns. Goal setting, KPIs, contracts and more - Sonia & Harley break down the must-know information before you launch your next campaign. Timestamps: [1:11] 3 things to consider when starting a campaign. [8:29] Big mistakes brands make when scouting. [11:26] Setting up a campaign. [15:06] What kind of deliverables do you ask for? [18:52...2022-07-1436 min

Brand Meet CreatorAre you missing opportunities to be charging more for brand partnerships??From turnaround times to holiday content to including your kids... when can you raise those rates as a content creator? Let's get spicy and hash it out from both brand and creator perspectives.Resources:Upstarter Podcast NetworkUpstarter Podcast Network has everything you need to help your podcast find success - from launching your show to editing and management, check out Upstarterpods.com and sign up for a free Discovery call to see how they can help you.InstagramTimestamps: [1:17] Two week turnaround time. [4:05] Should following size affect...2022-07-1225 min

Brand Meet CreatorIs it time to niche down OR should you be expanding?!How niched down is TOO niched down? We know that lifestyle isn't a niche so let's dive into how you can be the complex, multifaceted gal that your audience truly *gets* while still optimizing for growth & monetization. Creators Referenced:@TheSerenaGoh@AgeoramaTimestamps: [0:26] Niche and indicators that you are ready to move out of your niche. [4:31] Do your niches intersect? They should. [6:30] Hyper-niches make it hard to get partnerships. [9:42] How do you find what is adjacent to your niche? [16:19] Big takeaways. --Find Harley:IG: @theharleyjordanW...2022-07-0719 min

Brand Meet CreatorVideo Killed the Still Image Star: Our Tips For Creating Video Content The Easy WayVideo content has been the talk of the town for 2022 and we see no signs of that slowing down. For some, capturing video is still a struggle on a daily basis. In this episode, Harley & Sonia break down their top tips and tricks for Brands and Creators looking to master the art of the moving image. Upstarter Podcast NetworkUpstarter Podcast Network has everything you need to help your podcast find success - from launching your show to editing and management, check out Upstarterpods.com and sign up for a free Discovery call to see how...2022-07-0526 min

Brand Meet CreatorThese stats might shock you: comparing attention span across social media platformsIn a modern world, your attention is the most valuable commodity. Which platform will reign supreme? We all have guesses, but you might be shocked by these rankings. We explore how these numbers compare and factors that effect our viewing.Timestamps: [0:32] Social media fighting for our attention. [2:24] How is TikTok getting the most hours of views? [5:03] TikTok not being accessible for buying. [8:05] Instagram discovery and Instagram as a landing page. [10:03] Can people still fully pay attention to things? [14:52] Instagram shows you things that you mention once. [15:38] Content vs ads: how Insta and TikTok do them. [18:32] Takeaways. 2022-06-3020 min

Brand Meet CreatorIG UPDATE: The Creator Marketplace LaunchesWill the new Creator Marketplace on Instagram dramatically change the way we use the app? Who is winning with this new update? Instagram, Brands or Creators? Per usual, we're left with more questions than answers - Harley & Sonia dive into the deep end on this new feature and discuss their immediate reactions surrounding this update.Upstarter Podcast NetworkUpstarter Podcast Network has everything you need to help your podcast find success - from launching your show to editing and management, check out Upstarterpods.com and sign up for a free Discovery call to see how they...2022-06-2815 min

Brand Meet CreatorIs Instagram the new website?Sonia has a theory about where instagram is headed and how you should be crafting your sustainable social strategy. We discuss whether you even need a website, how established you should be on each platform, and caveats of selling on social media.Check out Stan for creators, a one stop link in bio that has cut 90% of my system costs and allows me to sell digital courses & downloads, book meetings, and create sales funnels with ease. Start your free trial now. Timestamps: [0:40] Is Instagram the new website? [4:44] You don't need to post every day...2022-06-2320 min

Brand Meet CreatorWhat's The Actual Difference Between 5K, 10K & 100K Followers?The grass is always seems to be greener when it comes to followers, but what are the actual differences between Creators & Brands who have 5K followers and 100K followers? Sonia & Harley chat mindset vs the actuality and break down the barriers around the idea that more followers = a better account. Upstarter Podcast NetworkUpstarter Podcast Network has everything you need to help your podcast find success - from launching your show to editing and management, check out Upstarterpods.com and sign up for a free Discovery call to see how they can help you....2022-06-2122 min

Brand Meet CreatorWhat we can learn from the casting of Influencers on reality TV showsTrend Alert! Reality TV is casting more and more people that are already creators. Is it their follower count or the skillset? What can we learn from the people that have built their following from reality TV? And how do we create a following that loves us like a reality TV star, without starring in a Netflix series?Resources:Upstarter Podcast Network:www.upstarterpods.comInstagram: Upstarter Podcast NetworkTimestamps: [1:56] Are influencers becoming the new reality TV stars? [4:39] People will know you when you leave reality TV. [7:08] Becoming a villain...2022-06-1618 min

Brand Meet CreatorBreaking IG Updates: How to Utilize Pins & Polls for ReelsNew IG updates have landed and we have THOUGHTS. Sonia & Harley dive into the new features (that we didn’t ask for) and advise brands and creators how to best use them ASAP. We chat a big prediction on where IG is going with interactive features on Reels and laugh about how crazy Reels success has become.Resources:Upstarter Podcast Network:www.upstarterpods.comInstagram: Upstarter Podcast NetworkTimestamps: [1:19] New Instagram features. [3:01] Highlights are forever information. [7:46] The layout of the new features. [9:03] Poll feature on reels. [14:23] Would we ask creators to...2022-06-1422 min

Brand Meet CreatorThe pressures and pitfalls of virility: why you might NOT want viral viewsSonia and Harley break down how viral views can affect your business as a brand and creator. Should you REALLY be aiming for high views? What happens on your account after? What are the repercussions for your business? And of course, how you can strategize for growth that actually allows you to make more money online.Resources:Analyze your Followers to Remove Ghost and Inactive Followers: FiverrTimestamps: [1:22] Halsey is being forced to go viral. [2:32] Consequences of going viral. [7:30] The pressure to go viral. [14:04] When do we not care if we are...2022-06-0922 min

Brand Meet CreatorMeet the Creator: Bret Shuford & Mandy Emerson on the BTS of building a connected followingBret Shuford and Mandy Emerson, performers turned Instagram Coaches, join us to discuss the behind the scenes of growing a following: pivoting careers after lockdown hit, what they learned about creating viral content vs high quality content, how they handle social issues online, and the things that drive them bonkers in the DMs.Resources:Upstarter Podcast Network:www.upstarterpods.comInstagram: Upstarter Podcast NetworkTimestamps: [2:31] How did it feel to jump into influencing? [4:50] Mandy and social media. [8:30] Did Bret have to pivot when beginning influencing? [11:04] Viral content vs meaningful content. [17:09...2022-06-0851 min

Brand Meet CreatorBehind the curtain: brands that don't payInfluencer price transparency is on the table this week. From Influencer glassdoor initiatives to reels detailing "brands that work with creators under 10k." We are breaking down the call out culture around brands that don't pay, what the process looks like on an agency level, & what to consider when handling a negative brand interaction.Resources Mentioned:Influencer Pay Gap FYPM ClaraTimestamps: [2:01] Clara and FYPM - these apps offer transparency - but the brand needs to see what is happening. [3:37] What happens start to finish with these apps? [7:23] Agencies h...2022-06-0228 min

Brand Meet CreatorAs Engagement Rates Drop, How Can Brands & Creators Stay Calm & Carry On?Tis the season for engagement rates dropping! Before you hit the panic button, join Harley & Sonia as they discuss the evolution of engagement rates, other metrics that are important, and how to stay calm if your engagement rate takes a dip. Resources:Upstarter Podcast Network:www.upstarterpods.comInstagram: Upstarter Podcast NetworkTimestamps: [0:47] Why is engagement dropping? [4:03] Instagram, likes, and stories. [8:10] Will shifting engagement affect rates? [12:23] TikTok shows the number of shares a video has. [16:02] Insta's "see more" button on stories. [19:10] When does reach actually matter? [22:53] Takeaways. --2022-05-3125 min

Brand Meet CreatorMeet the Creator: Negotiate brand deals with confidence with @careercoachdarciDarci from @careercoachdarci is back to chat about her zone of genius, negotiating rates. We break down the mindset and strategy involved in confidently pitching yourself, upping those rates, and lying where it counts.Timestamps: [1:20] #1 tip for negotiating a higher pay. [4:55] Influencing is like the wild west. [8:12] How transparent is too transparent? [11:13] How do you ensure brands won't be turned off by a high rate? [15:01] How much lying is okay? --LINKS:Follow Darci:IG: @careercoachdarciTikTok: @careercoachdarciFind Harley:IG: @theharleyjordan 2022-05-2617 min

Brand Meet CreatorMeet the Creator: BTS of Building an engaged 200k following with @careercoachdarciDarci Smith of @careercoachdarci has joined the chat! We sit down to discuss the moment that it *just clicked* on TikTok, the business strategy behind her polarizing content, repurposing on Instagram and how she keeps her story views so dang high.Resources:Upstarter Podcast Network:www.upstarterpods.comInstagram: Upstarter Podcast NetworkTimestamps: [1:35] How did you get into TikTok? [4:10] How much do you talk about within a single video? [7:21] Tell viewers about the problem. [8:34] Who are your people? Instagram or TikTok? [12:38] How Darci comes up with ideas. [15:18] Authenticity in marketing. [19:25...2022-05-2425 min

Brand Meet CreatorIG is a Highlight Reel: How Far Will Influencers Go To Be Considered #GOALS?How far are influencers going to portray the perfect life? Join us as we reveal some shocking stories from the influencer industry with tales of purchased followers, fake paparrazi and more. While the industry is evolving to reward people who embrace reality and connect with their audience on NOT having the perfect life, are we moving quickly enough?Timestamps: [0:41] The life of an influencer. [2:53] Faking it until you make it. [5:00] Does "pretty" still sell? [9:25] Gifting influencers, and the money they make. [12:55] Working in an "aesthetic" space. [16:33] Are the "fake lifestyles" bad? [17:52] You don't need aesthetics, you ne...2022-05-1920 min

Brand Meet CreatorMillennials vs Gen Z: How They Show Up & Consume on Social MediaHarley & Sonia are both Millennials but born almost a decade apart, they have unique perspectives on how each age group is using social media. On this episode, the duo discuss and dissect the differences between the consumption and content creation done by Brands & Creators from each era. Timestamps: [1:05] How do Millennials show up on online vs Gen Z? [4:02] The content they are posting. [7:54] "Curated" vs "casual." [10:14] Advertising to Gen Z. [12:09] The usage habits between these two generations. [16:06] Closing thoughts and takeaways. --LINKS:Find Harley:IG...2022-05-1718 min

A Thing Of BeautyEverything You’ve Wondered About Influencer Marketing Plus Big Beauty Influencer Fails of 2022 With Sonia Elyss, Founder Of Round Twelve Marketing AgencyInfluencer marketing is one of the most profitable, yet challenging branches of the beauty and wellness industry. I’m joined by consumer marketing strategist Sonia Elyss to discuss how she spearheaded this movement and found her niche in the beauty and skincare space. She’s the founder of Round Twelve with a client list that boasts names like Aureum by Cass Dimicco, RéVive, Bed Head by TIGI, Kiehl’s, Clarins, and IT Cosmetics. She breaks down the differences between content creators and influencers, highlights what makes a good influencer marketing strategy, and shares what she considers to be the biggest...2022-05-1736 min

Brand Meet CreatorThe dark side of IG growth: buying accounts, giveaways, & engagement pods - Oh My!Timestamps: [0:58] Buying old Instagram accounts. [4:03] Instagram using data. [6:12] The brand space and Instagram giveaways. [10:53] The sales strategy of a brand on Instagram. [16:31] What about on the creator side? [19:29] Red flags when scouting influencers. [22:53] Engagement pods. [25:52] The age of the "pretty girl" influencer is dying. --LINKS:Find Harley:IG: @theharleyjordanWebsite: https://www.theharleyjordan.com/Find Sonia:IG: @Sonia.elyssWebsite: https://www.soniaelyss.com/Follow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: h...2022-05-1229 min

Brand Meet CreatorSocial Issues On Social Media - Should You or Shouldn't You?Sonia and Harley take on a hot button subject: Social/Political issues on social media. Should influencers and brands speak up? If they do, what should they consider and expect? Does the "happy little corner of the internet" still exist or should everyone be using their platforms to raise awareness for issues they are passionate about? Resources:Defy gravity and grab a Flipstik for 20% off with code 'harley' at www.getflipstik.com/harleyTimestamps: [2:20] Things feel heavier because of social media. [4:40] How you relate to clients and the audience. [8:26] Being trauma informed. [11:43] Do yo...2022-05-1024 min

Brand Meet CreatorDiscrepancies in Pricing within Influencer MarketingSonia and Harley walk through recent influencer campaigns and the things that make them cringe, have their eyebrows raising, and what just doesn't make sense - plus a couple tips and tricks for creators looking to monetize under 5k followers.Timestamps: [2:09] At this point, should we be going about pricing differently? [3:48] How long do Tiktok trends last? [5:38] How do you find brands that are looking for content? [8:58] More on budgeting and engagement. [11:31] Engagement seems to be going down. [12:18] Cost per 1,000 views. [18:25] Pricing for stories. [20:12] Recipe creation. --LINKS:...2022-05-0526 min

Brand Meet CreatorThe Discovery Call: When Does It Make Sense?The rise of the discovery call has it its peak post-quarantine. Harley & Sonia discuss when brands should request a call, how influencers can ask the right questions to screen a call and protect their time, what are the benefits of getting on a call vs. keeping it on email? Join us as we dissect this specific form of Influencer and Brand connection. Resources:Millennial Escape: Check out upcoming workshops: https://calendly.com/harleyyjordann/live-workshopTimestamps: [2:30] Who needs discovery calls and why? [6:01] If you are putting yourself out there, it's good to get in...2022-05-0319 min

Brand Meet CreatorInstagram is now prioritizing original content: How will this differ from Tiktok?Get ready for yet another update from our boy, Adam Mosseri. Instagram is beginning to prioritize original content, putting Instagram on a more level playing field with more casual, Tiktok. Sonia and Harley break down the nuances of what original content means, how it relates to tiktok content, and the culture & strategy involved. Head to @yoursocialteam for recent IG plagiarism events and @thatalliemason for a rundown of why this was problematic.Timestamps: [0:22] Instagram is prioritizing original content - thoughts on this. [5:19] "Hack culture." [7:22] Growth potential on Insta vs TikTok. [9:24] TikTok algorithm and comments. [12:20] TikTok...2022-04-2824 min

Brand Meet CreatorInfluencers @ Coachella and the REVOLVE EffectHarley and Sonia tackle the concept of influencers attending music festivals, is it worth it? We specifically dive in on the drama with REVOLVE Festival this year and how influencers can avoid getting sucked in to the pressure of attending major events. Krystal Bick:@krystal_bickBlaire Eadie:@blaireadiebeeTimestamps: [1:31] Revolve Festival and their controversial deal with influencers. [7:39] They charge brands for exposure. [8:17] Revolve did not create a safe environment. [10:34] The "exposure" is not worth it. [12:47] The fashion influencer marketing world. [15:45] Is the age of fashion influencer marketing on decline? [20:04] I...2022-04-2624 min

Brand Meet CreatorGet To Know Harley Jordan - Sonia Interviews HarleyTimestamps: [0:56] What were you doing before your reels took off? [2:46] What are you up to now/what are your goals? [4:34] What are the biggest misconception about the influencer industry? [6:26] What would you tell someone who wants to go down the same path as you? [7:33] What was the highlight of 2021? [11:01] Rapid fire questions. --LINKS:Find Harley:IG: @theharleyjordanWebsite: https://www.theharleyjordan.com/Find Sonia:IG: @Sonia.elyssWebsite: https://www.soniaelyss.com/Follow The Brand...2022-04-2114 min

Brand Meet CreatorGet To Know Sonia Elyss - Harley Interviews Your New Co-HostResources:Millennial Escape: Shop my Mini Courses here: https://theharleyjordan.com/shopTimestamps: [1:41] How Sonia got started in entrepreneurship. [4:09] Sonia's first influencer marketing campaign. [5:36] That time Instagram shut down Sonia's account. [8:34] What saved Sonia during the shutdown. [9:54] What made Sonia niche down? [12:07] A habit that Sonia adopted that has helped propel her forward. --LINKS:Find Harley:IG: @theharleyjordanWebsite: https://www.theharleyjordan.com/Find Sonia:IG: @Sonia.elyssWebsite: https://www.soniaelyss.com/2022-04-1917 min

Brand Meet CreatorThe deep dark depths of DM cultureSonia and Harley discuss necessary boundaries within your DM's: how should you be looking at these interactions, what is far too much to put on yourself as a creator or brand, and what should the general etiquette actually be via private message.Timestamps: [2:33] Ask yourself before DM-ing: "Would I say this out loud?" [6:50] "Can I pick your brain?" - Dealing with this question and setting boundaries. [11:58] Giving advice when it wasn't asked for. [13:35] Customer service on Instagram. [17:16] When is the right time to DM a brand? [18:37] The bottom line... --LINKS:2022-04-1419 min

Brand Meet CreatorAffiliate Marketing: the good, the bad, & the illogicalSonia and Harley work through their thoughts, feelings and deep concerns about affiliate marketing from the Brand & Creator perspective: when it makes sense (and doesn't), how many is too many (and how long do you give each), and what products actually make SENSE in a commission based model.Resources:Upstarter Podcast Network:www.upstarterpods.comInstagram: Upstarter Podcast NetworkTimestamps: [1:44] Harley's story about an influencer getting underpaid. [3:14] Sonia's story about an influencer charging too much. [5:24] Affiliate marketing - the different types. [6:31] Adding in a fixed rate for influencers. [12:43] How often d...2022-04-1224 min

Brand Meet CreatorChronological feed & Favorites! Should you care?New Instagram Features! Should you care? Will you have to post more? How should you be handling this with your audience? Sonia and Harley break down the FACTS and what we really think about these updates.Resources:Millennial Escape: Shop my Mini Courses here: https://theharleyjordan.com/shopFind Allie Mason our resident instagram info source here: https://www.instagram.com/thatalliemason/Timestamps: [1:28] Instagram's new "favorite" feature. [3:54] What does this mean for people? [6:43] Don't worry about getting on people's favorite list. --LINKS:Find H...2022-04-0709 min

Brand Meet CreatorBreaking Down Paid & Organic UsageSonia Elyss and I dive into the one add-on that pushed my rates from a side hustle to a full time income as a content creator: usage. From whitelisting to fair rates to contracting, you know we have a lot to say here.Resources:Upstarter Podcast Network:www.upstarterpods.comInstagram: Upstarter Podcast NetworkTimestamps: [1:24] Usage - how can companies use your content? [3:22] Creators need to be more careful when signing contracts. [9:08] When should ad periods be discussed? Before or after? [11:16] What is your go-to pricing? [15:40] Whitelisting. [18:27] Organic usage...2022-03-2927 min

Brand Meet CreatorWhat goes into High Ticket Content Creation with Sonia ElyssResources:www.upstarterpods.comTimestamps: [2:28] Pricing and whitelisting, and researching companies. [6:32] Doing more work? Increase your rates. [11:32] Is video content less time consuming or not? [15:34] What should a beginner creator charge per video? --LINKS:Find Harley:IG: @theharleyjordanWebsite: https://www.millennialescape.com/Find Sonia:IG: @Sonia.elyssWebsite: https://www.soniaelyss.com/Follow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: https://podcasts.apple...2022-03-2220 min

Brand Meet CreatorNew Aussie Influencer Regulations and Implications with Sonia ElyssTimestamps: [2:20] Sonia's thoughts on the Australian regulations. [6:06] There is a middle ground for this situation. [9:49] There is a lack of respect for influencer marketing. [13:46] There is no rule book for when you start as an influencer. [15:44] Should influencers unionize? --LINKS:Find Harley:IG: @theharleyjordanWebsite: https://www.millennialescape.com/Find Sonia:IG: @Sonia.elyssWebsite: https://www.soniaelyss.com/Follow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: ht...2022-03-0823 min

Brand Meet CreatorHow much does niche matter? What brands are REALLY looking for in your contentSonia Elyss joins the Brand Meet Creator table to build on our niche discussion. Do brands care if you have a strong niche & specialty? Is influencer marketing still cost effective as engagement on all platforms plummets? Sonia spills the deets of how detailed brands should be in their content creator selection as the creator climate changes.Timestamps: [2:10] How do you see influencer marketing changing? [4:31] Red flags on the brand side of things. [6:53] How can a brand show off a "realness?" [8:45] Founders of the brand as the main character. [11:43] Bringing influencers in to be the face of...2022-03-0125 min

Brand Meet CreatorWhat on earth is happening with Glossier? The branding and influencer mishaps that led to layoffsSonia Elyss joins the Brand Meet Creator table to discuss what brought iconic millennial brand, Glossier to lay off 80 employees. From unclear mission to open door influencer marketing, we discuss the pivots that were made and how we can avoid their mistakes without our own personal brands.Timestamps: [2:20] What has Sonia been up to recently? [3:10] What is happening with Glossier? [5:51] What led to Glossier's downfall? [9:16] Was their marketing not targeting consumers correctly? [11:40] Anyone can hop online and give a viral review - what does this mean for brands and creators? [14:32] Long term is better. [16:41] Whoever you...2022-02-1521 min

Brand Meet CreatorPulling Back the Curtain...Welcome to Brand Meet Creator Podcast, with Harley Jordan & Sonia Elyss. A place where we pull back the curtain of what it means to be all-in on social media. After hours of back and forth voice notes discussing the ins and outs of our own projects, we were sick of the amount of misinformation and disconnection between brands and creators. The only way to solve it, was to take it on ourselves. Sonia Elyss, a modern marketing consultant with 15 years of experience in the brand marketing space who has ca...2022-02-1001 min

Pink WisdomFalling in love with Yourself with Sonia ElyssAlison talks love, sex and falling in love with yourself after a bad breakup with Sonia Elyss.Sonia is a business strategist with a specialty in the beauty & wellness industry as well as the Founder of Round Twelve, a digital marketing consultancy. A self-proclaimed #InternetCheerleader her mission is to educate and elevate her clients while empowering and encouraging everyone along the way. As a strategist, she utilizes analytical marketing techniques to empower her clients to achieve their highest potential. From early stage, to established company, her customized approach ignites rapid growth.Sonia is currently in...2021-04-2922 min