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Sonya Gonzalez Mier

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Many Hats of Business - The PodcastMany Hats of Business - The Podcast006 How to take the best of corporate into business Ɩ Kirsty CarrIn this episode of Many Hats of Business, host Tanya Gordon converses with business consultant and strategist Kirsty Carr about her journey from the corporate world to establishing her own business. ▶️ Watch the full episode: https://youtu.be/WWCHw8tMufQ 📖 Read the blog: https://manyhatsofbusiness.com/006-how-to-take-the-best-of-corporate-into-business⁠ Kirsty shares insights on the challenges of conforming to corporate standards and her decision to embrace entrepreneurial freedom. She emphasizes the importance of strategic planning, resilience, and creating a profitable, sustainable business.     Kirsty discusses implementing corporate principles in her consultancy, including structured organization, financial tracking, and the value of five-year...2024-05-2054 minYou\'re my commsHEROYou're my commsHEROMarketing for the TikTok generation - with Sonya Gonalez MierIn this captivating podcast episode, we're introducing Sonya Gonzalez Mier, a talented brand strategist and the esteemed author behind the book mar·ket·ing. Together, we'll explore Sonya's path to becoming a TikTok Creator and her unwavering dedication to democratising marketing knowledge for everyone.Join us as we delve into the perceptions of our industry from an outsider's perspective, shedding light on the key challenges that newcomers, clients, and entrepreneurs encounter in the realm of marketing. In this episode, we will discuss the hurdles marketing faces with today's generation and provide actionable solutions to attract and re...2023-08-2928 minThe Plan B PodcastThe Plan B PodcastEP 10 - "Improv is my politics & my religion" w/ Robert Strong Comedy MagicianThis is Robert StrongWe talk about:The importance of improvisation and how to seek opportunity in failureHow he merged magic and technology to reinvent himself during COVIDHis secret marketing strategy and what it means to apply the "Robert Strong" technique 2021-06-0827 minThe Plan B PodcastThe Plan B PodcastEP 09 - "I haven't succeeded yet!" w/ Adam Cheyer co-founder of SiriThis is Adam Cheyer.Researcher, Silicon Valley entrepreneur with an impressive track record including Siri Inc., which sold to Apple, Siri 2.0 called Viv Labs, which sold to Samsung, Change.com the world's largest petition platform; and a AI company called Sentient. On today's episode, we'll talk about:Why Adam doesn't believe in having a Plan BHis concept of 'verbally stated goals'His thinking on why timing is so crucial for his next project. 2021-05-0326 minThe Plan B PodcastThe Plan B PodcastEP 08 - Pride Comes Before the Fall w/ Paul EdwardsThis is Paul Edwards.Bestselling Author, Ghostwriter and self-proclaimed egomaniac for 30 years.On the surface, Paul is the typical successful entrepreneur. A charismatic leader and loving family father who seems to have achieved everything that life has to offer. He's precisely the type of person that I created this podcast for. Because behind the perfectly polished facade lies a recovering egomaniac with an incredible story to tell. We'll talk about:the million ways to screw it up and the few ways to get it rightthe importance of giving genuinely the cost of fa...2021-04-1424 minDouble Tap BusinessDouble Tap Business#8 - Product Marketing Explained, How To Design A Product People Want To Buy?Alex Ferre (@TheAlexFerre) and Sonya Gonzalez Mier (@Sonya.GonzalezMier on Tik Tok) discuss:- What is product marketing- How Sonya hit 240k likes on Tik Tok in just 3 months- Predicting trends and designing products for the future- Data-driven product testing- Launching products the right way- Tips and most common mistakes2021-03-2936 minThe Plan B PodcastThe Plan B PodcastEP 07 - The Failure Resume w/ Evan MoneyThis is Evan Money - Bestselling Author & Global Entrepreneur.Evan went to what he calls 'surf bum' university. He got fired from every job and self-sabotaged himself for most of his early life. After failing in the school system and not finding a place in the corporate world, he relied on being a rebel entrepreneur to find his purpose. We'll talk about:-  'Failure' university - How the education system means pain and problems for many and how self-worth and self-love are critical to success- What makes a good entrepreneur and the...2021-03-2027 minThe Plan B PodcastThe Plan B PodcastEP 06 - Bankrupt Overnight w/ Andrew Fein of Saturn AgencyThis is Andrew Fein, Founder and Director of Saturn Agency.Andrew approached me after listening to the podcast to share his gut-wrenching story.  After bringing on a big new client to his agency, things seemed all great until that company filed for bankruptcy. Not only did Andrew lose 60% of his revenue overnight, but he also had to re-think his business growth strategy. His story is a powerful reminder that sometimes things are too good to be true. We'll talk about:* the most common mistakes of small businesses when it comes to running their own pa...2021-02-2823 minThe Plan B PodcastThe Plan B PodcastEP 05 - Misplaced Trust & Boundaries w/ Kirsty Carr of Carli ConsultingI wanted to talk with Kirsty because of the journey she's been on around trust and boundaries in a professional work environment. While in other episodes, we've been focusing on actions that might not have gone as planned, this time We'll be talking about:    *emotions, how they drive us and provide us with essential pivot points in our lives*lessons learned on building professional relationships and how to define trust in a professional environment*and what learnings we can apply from Elite Athletes and their mindset in business2021-01-3136 minThe Plan B PodcastThe Plan B PodcastEP 04 - Starting a Business During the Pandemic w/ Sasha Canady of Servant MarketingI wanted to talk with Sasha as she set up her consultancy at the beginning of a full-blown global pandemic. Jumping off the corporate bandwagon is always scary; however, doing it like these can feel like jumping off a cliff without a parachute.  We'll talk about:* how her initial plan to work with large big-name companies got impacted by the power of TikTok* how she discovered small businesses and what impact it had on her consultancy and her approach to marketing * and her advice and recommendation on setting up a business during a global pa...2021-01-3126 minThe Plan B PodcastThe Plan B PodcastEP 03 - Olympic Dream w/ 2x Olympian Ashleigh NelsonI wanted to talk with Ashleigh because as an elite athlete; she has experienced both the highest highs and the lowest lows. After a 40 year dry spell, she was the first British woman to win a European medal in the individual 100m in 2014. But on the other hand, she had to stand on the sidelines at the 2016 Rio Olympics and 2017 London World Championships after an injury prevented her from competing.     We'll talk about:* the elite athlete mindset, and how compartmentalisation is key to it* what motivates her to keep going every single day* her app...2021-01-3125 minThe Plan B PodcastThe Plan B PodcastEP 02 - From £5million to Nothing w/ David Macmillan of MaclavI wanted to talk with Dave because of his fantastic story.  After losing his £5 million business in 2018, he walked away with no job and over £350,000 in personal debt. Nowadays, he's the successful business owner of multiple small and medium-sized businesses in the UK. However, he admits that the scars he got from his first venture have been essential to his success now. We'll talk about:* the necessity for us to make mistakes and learn from them but also how we need to understand how success leaves cues behind* the role of today's social media on the...2021-01-3137 minThe Plan B PodcastThe Plan B PodcastEP 01 - Essential Leadership Lessons w/ Kelley Bennett of mDesignI wanted to talk with Kelley because of her extensive experience and openness when it comes to managing teams. Not so long ago, Kelley used to be my manager, and I have learned to admire her leadership style. However, as part of today's podcast, we'll discover that it has not always been smooth sailing.We'll talk about:* the difference between management and leadership and why it's  important to building strong & resilient teams* learnings on personal development, and the importance of quality feedback* her advice for first-time managers in the ever-evolving world of business2021-01-3126 minThe Plan B PodcastThe Plan B PodcastIntroduction - Why Mistakes are Essential to SuccessOn the Plan B podcast, my goal is to challenge the stigma of failure. and discover how  Olympians, silicon valley giants, serial entrepreneurs, egomaniacs had to pivot, learn, adjust and grow when Plan A didn’t work out.2021-01-3101 min