Shows
Email SwipesForgotten Flights: How POWERUP Toys used nostalgia to lift their abandonment recovery rate (ft. Sophia Dagnon of GetUplift)What happens when you know your customers use your product to tap into their inner child? If you’re Sophia Dagnon, you humanize the product and playfully nudge your abandoned customers, helping them experience the post-purchase joy even before they complete their order.Timestamps:(3:07) The first step the GetUplift team takes before they touch any copy(4:42) How the customer research fed this email idea(6:34) The standard emotion of abandoned cart – and what Sophia focused on instead(7:37) The little extras that make this abandoned cart shine(1...2024-04-1022 min
Predictable B2B SuccessHow to use emotional targeting to drive growth and customer connectionsIn this episode of "Predictable B2B Success," we explore the confluence of emotional intelligence and strategic marketing in the B2B landscape. Our special guest, Sophia Dagnon, a renowned strategist at GetUplift, brings a fresh perspective on decoding customer behaviors and aligning them with business goals.
Have you ever wondered why some strategies fall flat while others resonate and drive incredible growth? Sophia unravels this mystery by emphasizing the often-overlooked emotional drivers that influence decision-making in the tech sector. She explains the intricate dance between tactics and overarching strategies and how leadership buy-in shapes the trajectory...2024-04-0248 min
The Smart Agents PodcastEpisode 160: How To Optimize Conversion Rate Through Emotional TargetingEpisode 160 of The Smart Agents Podcast features Sophia Dagnon, the Head of Research and Copy at GetUplift, a Conversion Rate Optimization agency. When it comes to marketing, the ultimate aim is conversion – turning your leads into loyal customers. But for Sophia and her team, it's about more than just catchy subject lines or ad copy.
Throughout our conversation, Sophia unveils the strategies to pinpoint customer pain points, harness data for message enhancement, and provides valuable tips to assess whether your message is truly driving conversions. Tune in and discover the keys to a more eff...2023-10-0930 min
Camp ContentTurning Customer Pain Points into Compelling Messaging with Sophia DagnonHey Campers! In this episode, We're exploring the intricate landscape of copywriting. Joining uis Sophia Dagnon, a seasoned B2B copywriter and digital marketing expert who specializes in social media and copywriting. Sophia is far from your typical copywriter—she's an expert in creating content that not only speaks to its audience but also prompts them to take action. As the leader of customer insights at Copy and Copy at Get Uplift, Sophia utilizes a unique blend of data analytics and emotional intelligence to craft compelling copy. This ensures that businesses don't just reach potential customers, but also connect with th...2023-09-0720 min
Breakthrough Marketing SecretsEmotional Targeting Increases Conversions, with Sophia Dagnon of GetUplift [Interview]⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐👉 FREE: The Complete Guide to Landing Pages that Convert + The Conversion Corner⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsSophia Dagnon has one of the most thorough, interesting, and immediately-useful copywriting research processes you’ll hear all year…Her agency, GetUplift, is all about conversion rate optimization.So clients — mostly software/SaaS companies — come to GetUplift to make their website work better.They’re looking for more leads, customers, sales, and pr...2023-09-0245 min
Advanced FreelancingHow To Write A Cold Pitch - EP 117In this episode my guest Sophia Dagnon teaches you how to write cold pitches that stand out from the crowd. You’ll learn the best practices of writing an email and all the things that you need to research and do before writing your pitch. Sophia shares why building a relationship with your potential client is as important as making a sale. Her tips will help you brainstorm which companies to pitch to and how to be authentic when doing so. You’ll also discover why sales calls are as important as your cold pitch. Sophia...2020-07-1326 min
OK Productive036. When to QuitWe're going to step away from the podcast, but the episodes, website, and social media accounts will remain.Reach out if you have questions or want to say hi, and thanks for listening!What led us to this decision...Well first, why did we start?We wanted to talk about things we're interested inWe wanted practical tips, not the productivity trapWe were feeling the courage to experimentWhat decisions made us want to stop?Growth was plateauingWe did the exercises in Traction by Gabriel WinebergLearned that growth would require more time and moneyWe were already...2019-12-2233 min
OK Productive033. Writing to Stand Out, with Sophia DagnonGetting your foot in the doorSophia's specialty and how she got there from archaeologyHow UpWork led to better pay in writingDealing with the lack of comfortAn approach to desiring income without being sleazyMaking transactions mutually beneficialPeople don’t buy stuff, they buy solutions to problemsHow does your customer think about the solutions to their problems?How to ask the right questions to better understand your customerImproving pitches by trying different thingsHow to reach your customersThe platforms with the lowest barriers or are easiest to self-promoteCopy Hackers (Joanna Web sp.?)Researching, writing a lot, an...2019-11-1045 min
SaaS Marketing InsightsConversion Copywriting with Sophia DagnonAfter a degree in Archaeology and a move from the UK to the US, Sophia Dagnon started her career writing blog posts for just $2 apiece. This eventually led her into SaaS and conversion copywriting. In this epsiode she oulines her process for getting the best outcome from copy.2019-07-0126 min
47 InsightsEp. 40: Conversion Copywriting with Sophia DagnonAfter a degree in Archaeology and a move from the UK to the US, Sophia Dagnon started her career writing blog posts for just $2 apiece. This eventually led her into SaaS and conversion copywriting. In this epsiode she oulines her process for getting the best outcome from copy.2019-07-0100 min