Sophie Griffiths - Podcast Details

Shows

PR Made Simple34. PR & Ads: A Love Story - How They Work Together To Make Marketing Magic with Sophie GriffithsSophie Griffiths is a business growth strategist and Meta™ Ads expert known for helping impatiently ambitious women scale their business by growing an audience of super fans. In this episode small biz PR expert Pippa Goulden talks to Sophie about how PR and ads work so well together and why an integrated approach is a must for your marketing strategy. Pippa and Sophie discuss:- Why ads fail - The PR & Ads Power Combo that builds trust and reach- How Sophie's built her own profile as a go-to exper...2025-07-1639 min

Soul Leaders Podcast with Mills GrayS6 E24 Building a Business That Works With Your ADHD Brain: A Deep Dive with Sophie GriffithsPour yourself a coffee and settle in for this incredibly honest conversation with Sophie, where we dive deep into her ADHD diagnosis journey, how she's built a business that actually works WITH her brain rather than against it, and why being bold enough to repel the wrong clients has transformed everything. If you've ever wondered how to create structure while maintaining the freedom to pivot, or how to build a team that supports your unique way of working, this episode is exactly what you need.Key Topics CoveredIn...2025-06-1241 min

My MusicMy Music Episode 543 - Sophie Griffiths🎙️ My Music with Graham CoathGuest: Sophie Griffiths – Vinyls, Duvet Days & The Soundtrack of Your SoulIn this vibrant and joyfully chaotic episode of My Music, Graham Coath is joined by singer-songwriter Sophie Griffiths for a conversation that starts with dogs under blankets and ends with boot sale marketing strategy.Sophie brings her signature bubbly energy, balanced with old soul wisdom and a deep love for vintage sounds, as she and Graham dive into songwriting inspiration, Prince solos, Harry Potter marathons, and the art of eavesdropping on trains and service stations for lyrical gold. From di...2025-06-1138 min $Women\'s Business$ Women's Business#75 Embracing Ambition and Finding Flow with Sophie GriffithsIn this episode of Women's Business, I speak to Sophie Griffiths, a strategic marketing and meta ad specialist who shares her journey from corporate life to entrepreneurship. Sophie discusses her earliest work memories, dealing with her father's frequent redundancies, and the significant impact of burnout she experienced at various stages of her life. We delve into how she transitioned from a high-achieving corporate career at British Airways to facing an unexpected redundancy during her maternity leave, leading to a crisis of confidence. Sophie opens up about her diagnosis of ADHD, overcoming the challenges of motherhood while building a business...2025-05-051h 01

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsThe Panic Creating Trap: Why That New Offer Might Be Sabotaging Your SuccessConfession time: I nearly threw away months of strategic planning for a quick win... and I'm betting you've felt that temptation too. If you're itching to create something new for your business right now, this episode might just save your sanity (and your Christmas break)...Ever found yourself at your desk, surrounded by half-drunk cups of tea, frantically plotting out a new lead magnet or offer because you're convinced that's what your business needs right now? Trust me, I've been there – in fact, I almost derailed my own strategic plans just last month with a last-minute Black Fr...2024-12-0318 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsChristmas Marketing Strategy: Running Facebook Ads During the Festive SeasonReady to enjoy your Christmas break without watching your business momentum grind to a halt? Pour yourself a cuppa and get comfy, because in this episode I'm sharing my tried-and-tested strategy for keeping your ads working their socks off while you're building gingerbread houses and watching nativity plays!Here's what I'm dishing up today:Why the festive period (especially between Christmas and New Year) can actually be a golden opportunity for lower ad costsMy three-pronged approach to running ads over Christmas (and why you only need £6 a day to keep things ticking!)The exact strategy I u...2024-11-2618 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsHow To Actually Get Your Instagram Posts Seen By Your Followers (for just £3/day)Ready to get your Instagram posts seen by the followers who actually need to see them? In this episode, I'm showing you exactly how to reach 80% of your followers (instead of the usual 20%) using strategic £3/day ads.Here's what we're covering:Why hoping your important posts will "get seen" isn't a strategy (and the simple £3/day fix that changes everything)The exact campaign setup that gets your content in front of YOUR followers when it actually mattersHow to choose which posts to amplify for maximum impact (because not every post needs a visibility boost!)My proven fr...2024-11-1221 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsThe Reality of Launching a brand new Mastermind & Minimind (at the same time!)Fancy a peek behind the curtain of a £60K launch that looked slightly unhinged (!) but wasn't nearly as spontaneous as it looked? Pour yourself a cuppa, because in this episode I'm sharing the full, unfiltered story of how I launched both a mastermind AND a minimind program (yes, at the same time - my team thought I'd lost the plot!)Here's what I'm spilling the tea on:Why what looked like a 'quick' September launch actually started brewing back in April (and why this slow-cook approach was crucial to its success)The mindset wobbles that nearly s...2024-11-0532 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsAs a service business, WTF should I be doing for Black Friday?Feeling confused about Black Friday? Wondering if you should jump on the bandwagon or sit this one out? Or maybe Small Business Saturday is a better option? And if you do an offer, should you use ads to promote it?! Don't worry, I've got you covered. Pour yourself a cuppa and let's dive into the world of Black Friday for service-based businesses.Here's what we're sipping on today:The great debate: To Black Friday or not to Black Friday? 🤔Should you discount (and by how much?!) Selling high ticket for Black Friday without devaluing your timeShould you...2024-10-2223 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsWhy successful January's are made in Q4 (and exactly what I would be doing to get ready)Ready to kick off 2025 with a bang that'll have your ideal clients queueing up faster than for the Boxing Day sales? Well, pop the kettle on and grab your favourite biscuits, because in this episode, Sophie shares what SHE would do if she was planning a sell out January launch as well how she helps her clients do exactly that. Here's what we're diving into today:Why October is the perfect time to start prepping your January launch (and no, we haven't lost the plot!)How to identify and attract your 'hell yes' clients before the...2024-10-1521 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsBuilding a Small, Effective Team So Your Business Doesn't Stop When You DoThere's a point in your business where you realise that if you want to truly be able to step away without everything grinding to a halt, you need to get some support. But deciding who you need in a team, what exactly they are going to help you with and how it can truly help and not just add more to your plate isn't always a smooth journey! Pour yourself a cuppa and join Sophie as she shares her journey of scaling her business through effective team building.Here's what's brewing:The rollercoaster ride...2024-10-0822 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsThe CEO's Tech Stack: Essential Systems for a Thriving, Hands-Off BusinessHaving a shed load of systems isn't going to magically run your business for you, but investing in the RIGHT systems and using them alongside a brilliant team is a GAME CHANGER. In this episode, I share: The three key ingredients for a robust business system: operational, client delivery, and business growthMy journey from systems magpie to streamlined CEO (and how you can avoid my mistakes!)The tech stack that keeps Sophie Griffiths Co running smoothly and efficientlyWhy your systems need to go beyond just the tech (hint: it's all about the client experience)...2024-10-0127 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsCreating a podcast that resonates with your audience AND supports your business goalsLove the idea of a podcast but not sure if it's really where you should be spending your time? In this episode, Sophie shares her journey of starting and growing a podcast. She's also sharing what she's learnt about creating a podcast that resonates with your audience AND supports your business goals.Here's what we're covering today:The key reasons for starting a podcast (and why you might want all three!)My journey with podcast formats and how it led to reaching the UK's top 5 marketing chartsThe reality of producing two episodes a week (and why...2024-09-2614 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsHow to make it Inevitable that 2025 will be a 6 figure yearImagine going into 2025 already knowing you were going to hit your revenue goal. It was all locked in... secure. This is what I help my clients do and what I have created for myself, and in this episode I'm going to share how you can too. Here's what we're covering:Creating a Superfan System that grows your list AND builds an audience who are excited to buy from youHow to strategically stack your revenue for consistent, predictable income... without adding in loads of new offers. Lionhearted Leadership & to create simple systems, an effective team and the...2024-09-2420 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsFrom Memberships to High-Ticket: Unlocking Revenue in Your Current Business ModelReady to scale but can't imagine fitting in any more work or clients right now? In this episode, we're diving into three common business models and how you can boost your revenue without creating anything new. Here's what we're sipping on today:The membership model: How to make it work (even if you're not a "membership person"!)Multiple course offers: Navigating the menu without overwhelming your clientsHigh-ticket mastery: Balancing your premium offer with scalable optionsOften, the key to growth is right there in your existing offers – it's just about getting a bit creative wi...2024-09-1724 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsClient Question: How can I increase the number of people who actually download the lead magnet and open my emails?In a group coaching call last week we had a great discussion about what happens when your ads seem to be going well, but hardly any of the new leads are actually clicking on the lead magnet or opening your emails. I wanted to share the 3 things we talked about and how you can solve this issue too: Why great ad performance doesn't always equal engaged subscribersThe three key ingredients to turn those leads into eager readersHow to create a lead magnet that's irresistible (and actually gets consumed!)Pop on your favourite cuppa (no...2024-09-1207 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsThe Stackable Revenue Strategy: Secure £10K+ months, 6 Months AheadWhen you're scaling your business it can be really easy to get stuck in what I call 'the messy middle'. In this episode, I'm spilling the tea on how I transformed my approach to growth and found a way to build a business that truly aligns with my values and lifestyle. Grab your cuppa and let's dive in!Here's what we're sipping on today: Why hitting 10K months isn't always the dream it's cracked up to beThe pitfalls of focusing solely on one offer (hello, evergreen program stress!) How I discovered my 'stackable revenue strategy' and...2024-09-1021 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsExactly How I Generated 57 Sales in Just 42 Days (Without Burning Out)If you're anything like me, you know it's possible to boost your sales without burning out - but figuring out how to do it for your specific business can be a head-scratcher. Well, pop the kettle on and grab a biscuit, because I'm about to break down exactly how I generated 57 sales in just 42 days, all while working 3-day weeks and actually enjoying my summer!Here's what we're diving into:• The practical strategies I used to exceed my sales goal (and how you can adapt them)• How I set up 11 different revenue streams to k...2024-09-0515 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsBeyond £10K Months: Crafting Seasonal Success Metrics for Your BusinessI had a moment last week where I got REALLY irritated of the cookie-cutter definitions of business success plastered all over social media - and I'm actually not even just talking about '£10k months', it's way bigger than that. So in this episode, I'm ditching the one-size-fits-all approach and diving into what success really means for me and YOU!Here's what I'm spilling the tea on:Why the cliché "10K months" might not be the holy grail of success (and what to focus on instead)How my idea of success has evolved from co...2024-09-0327 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsStop Wasting Your Ad Budget: How to choose the Right Facebook Campaign ObjectiveIf you've ever felt confused, or like you're playing Pin the Tail on the Donkey when it comes to choosing your Facebook ad objectives - you're not alone! In this episode, we're demystifying campaign objectives once and for all!Here's what I'm spilling the tea on:The three crucial questions you MUST ask before setting up any ad campaign (and why the first one is an absolute game-changer)Why Facebook thinks I'm obsessed with sensory earphones and skincare (and what this means for your ads)The truth about why your 'Traffic' objective might be...2024-08-2910 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsAn honest reflection and practical strategies on juggling motherhood and businessIf you've ever felt like you're trying to spin plates while riding a unicycle when it comes to balancing motherhood and business - I can empathise! In this episode, I'm spilling the tea on how I (attempt to) run a thriving business while raising two daughters (and dealing with the occasional broken arm!).Here's what I'm dishing up:The game-changing book that transformed how my husband and I divide household tasks (hint: it's not about 50/50, it's about ownership!)Why I've had to stop working with clients in the US (and how setting boundaries has saved my...2024-08-2719 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsAre your Meta ads really working? 5 Metrics That Actually MatterAre you pouring money into Facebook ads and wondering if they're actually doing anything for your business? In this episode, we're diving deep into the world of ad metrics and the difference between what you see on the dashboard, an the actual business impact!Here's what we're unpacking:The 5 key metrics in your Facebook ads dashboard you should be watching like a hawkWhy a low cost per lead isn't always cause for celebration (and when it might be a red flag!)How to tell if your ads are attracting your dream clients or just tyre-kickersThe often-overlooked...2024-08-2215 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsMastering the Art of Low-Cost Offers That ConvertAre you ready to sprinkle some magic on your business with a low-cost offer that your audience will gobble up faster than the last biscuit in the tin? In this episode, we're diving into the delicious world of low-cost offers that pack a serious punch!Here's what I'm sharing: What exactly is a 'low-cost' offer (and why £7, £9, and £27 are your new lucky numbers)The crucial difference between 'low-cost' and 'low-value' (and how to avoid this common pitfall)Where to find inspiration for your next irresistible offer (hint: it's not just about what you think they need!)My...2024-08-2015 min

Grey Muzzle DiariesEpisode 4: Abby Moreno & SophieIn this engaging episode of the Grey Muzzle Diaries, host Lindsay Griffiths chats with Abby Moreno about her journey with Sophie, a senior basset hound mix who has brought immense joy and wisdom into her life. Abby shares her experience of adopting Sophie and how, despite her age, Sophie continues to live life with zest and spirit. Abby reflects on the decision to adopt an older dog, the unique challenges and rewards that come with it, and the misconceptions about senior dogs. She offers practical tips for other senior dog owners, including staying present...2024-08-1935 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsA Sale a Day: Why I'm Aiming for 42 Sales in 42 Days (And You Can Too!)Are you feeling the summer slump in your business? Worried about keeping those sales flowing while you're busy juggling work and family time? In this episode, I'm sharing my cheeky little challenge that's keeping me focused (and my bank account happy) during the school holidays. Here's what we're chatting about today: - The accidental holiday sales boost that sparked my 42 in 42 challenge- A sneak peek into my business model (because who doesn't love a bit of behind-the-scenes gossip?)- How to leverage what you've already got to keep those sales...2024-08-1510 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads3 Things My Most Successful Clients Have In Common (and it's not the size of their ad budget)In this episode, we're diving into the three key strategies that my most successful clients share – and spoiler alert, it's not about having the biggest ad budget!Here's what we're roaring about today:🦁 Knowing Your Client's Journey: Discover why understanding how your clients actually buy from you is a game-changer for your marketing strategy.🦁 Playing the Long Game: Learn why investing in a long-term, strategic approach to building your business ecosystem is crucial for sustainable success.🦁 The Power of Truly Scalable Offers: Uncover the secret to creating offers that can handle explosive g...2024-08-1322 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads3 Steps to Conquer Facebook & Instagram Ad AnxietyIs the mere thought of Facebook and Instagram ads making you break out in a cold sweat? You're not alone! As the number one concern I hear from brilliant business owners like you, ad anxiety is real. But guess what? We're tackling it head-on today!In this episode, we're breaking down:The 3 most common ad nightmares (and why they're more common than you think!)Why launching ads is just the beginning (think of it like having a baby – the real adventure starts after!)The power of running two ads (and the tiny tweak that makes all th...2024-08-0815 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsBirthday Flash Sale Debrief: £3000 in 48 Hours (And What I'd Do Differently)Fancy a behind-the-scenes peek at my recent birthday flash sale? Pop the kettle on and settle in, because I'm sharing all the juicy details of how I generated over £3000 in just 48 hours - without adding an additional work to my (already quite full!) plate!In this episode, we'll cover:My year-long journey to creating a truly scalable offer (spoiler: it wasn't all smooth sailing!)The intentional strategy behind my Audience Builder course structureHow I promoted the sale without relying on ads (and why my Sunday Instagram post was a bit of a flop)Four things I'd t...2024-08-0616 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsHow much should I be spending on my Facebook & Instagram ads?Work out your ideal ad budget and maximize ROI with this strategic approach!Are you puzzling over your Facebook ad spend? You're not alone! In this episode, I'm tackling the budget question that would make me a millionaire if I had a pound for every time I heard it. Let's unravel the ad spending mystery together!Here's what you'll discover:Why there's no magic number for ad budgets (and what to focus on instead)How to tailor your ad spend to different business goals and offer typesThe truth about launch ad budgets and why...2024-08-0112 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsBaking the Perfect Facebook Ad: 3 Key Ingredients for Ad Campaign SuccessTransform your ad strategy from Pinterest fail to showstopper with this simple recipeAre you feeling like you're trying to bake a Facebook ad cake without a recipe? In this episode, I'm sharing the three key ingredients that will turn your ad strategy from a soggy bottom to a star baker worthy creation!Here's what we're whisking up:The perfect campaign objective (no more hoping it'll rise on its own!)How to choose between warm and cold audiences (get the right temperature every time)My secret recipe for scroll-stopping ad creative (the cherry on...2024-07-3016 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsMastering Meta Ad Audiences: Your Guide to Targeting SuccessDiscover How to Create Powerful Custom and Interest-Based Audiences for Your Facebook and Instagram AdsStruggling to get your Meta ads in front of the right eyes? You're not alone, lovely!In this episode, we're diving deep into the nitty-gritty of creating effective ad audiences in Meta Ads Manager. Here's what you'll discover:The two-phase approach to building your perfect ad audience5 types of custom audiences you need to set up for warm audience targetingHow to create interest-based audiences that actually work (including my favourite interests to use right now)The truth about lookalike...2024-07-2518 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsMastering Masterclass Ads: 5 Steps to Filling Your September Masterclass with Ease using Facebook AdsDiscover how to create a sold-out masterclass using Meta ads and the Superfan System for maximum conversionsLovely listeners, are you ready to transform your September launch into a Taylor Swift-level event? Let's dive into my proven 5-step approach to creating a masterclass that not only fills seats but also seamlessly leads to sales!Here's what you'll discover:Why starting your masterclass prep 3 months in advance is crucial for successHow to create a golden thread from lead magnet to offer using the ROAR frameworkThe secret to priming your audience with organic and paid contentMy...2024-07-2333 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsFrom Stranger to Superfan: How to Optimize Your Instagram for New FollowersDiscover Proven Instagram Strategies to Attract, Engage, and Convert New Followers into Loyal SuperfansIs your Instagram profile giving new followers the cold shoulder? Time to roll out the red carpet!In this quick-fire episode of Lionhearted CEO, I'm sharing a game-changing strategy to transform your Instagram grid from 'meh' to magnetic for new followers.Here's what you'll discover:The crucial mistake most businesses make with their Instagram grid (and how to fix it)Why your bio isn't enough to hook new followers (and what you need to do instead)The 9-post...2024-07-1811 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsThe CEO Shift: My Journey from Business Bottleneck to Lionhearted CEODiscover How to Break Free from Being Your Own Growth Ceiling and Scale Your Service Business with Sustainable StrategiesDo you find yourself:Constantly juggling client work, barely finding time to breathe?Saying 'yes' to projects even when you're already swamped?Struggling to hand over tasks because 'no one does it quite like you'?Dreaming of scaling but can't see how when your calendar's already full?If you're nodding along, you might be the bottleneck in your own business - and you're not alone, lovely!In this open and honest episode of...2024-07-1635 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsClient Cure, Ep5: The Funnel Fallacy: The art of balancing automation with creating connectionIs the idea of an automated funnel tempting but you're wondering if it's REALLY all it's cracked up to be? You're not alone!In this final episode of The Client Cure mini series, we're busting the myth of the 'set it and forget it' funnel and revealing how to create a client journey that's both scalable and deeply rooted in connection.Here's what you'll discover:• The hidden pitfalls of over-automation (and why it might be costing you clients)• My 'Connection Ecosystem' approach to balancing tech and personal touch• The three...2024-07-1214 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsClient Cure, Ep4: Craft Your Irresistible Offer Stack: The Golden Thread StrategyAre your offers more of a jumbled jigsaw than a clear path to success? Time to weave a golden thread (and I'll show you how!). In this episode of The Client Cure, we're diving into the art of creating an offer stack so irresistible, your clients can't help but take the next step. Whether you have multiple offers or just one signature service, you'll learn how to guide your ideal clients seamlessly from your lead magnet to your core offer.Here's what you'll discover:• The 3 main stumbling blocks preventing your offers from converting (an...2024-07-1115 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsClient Cure, Ep3: Escape the Warm Audience Trap with Organic Content Strategies for Meta Ads SuccessAre you stuck in a content creation loop, speaking only to those who already know and love you? This "warm audience trap" could be sabotaging your Meta ads and stunting your business growth. In the 3rd episode of The Client Cure mini series, we're tackling the content strategy mistakes that keep you invisible to potential dream clients and showing you how to break free.In this episode, you'll discover:• How to create content that turns scrollers into superfans 🔥• Why your 'nurturing' content might be your biggest business blocker• The one question you MUST...2024-07-1010 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsThe Client Cure, Ep 2: Designing an Irresistible Lead Magnet for Facebook Ads that actually Attracts Your Ideal ClientsEver created a lead magnet you thought was pure gold, only for totally random people to sign up? Don't worry, lovely - you're about to discover the Goldilocks secret to lead magnets that are juuust right!In this episode of The Client Cure, we're diving into the art of creating lead magnets that make your Meta ads irresistible. You'll learn:Why your Instagram-approved freebie might be falling flat with cold audiences (and how to fix it!)The 3 golden questions to ask before creating any lead magnetHow to position yourself as the go-to expert from the very...2024-07-0912 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsThe Client Cure - Ep 1. Simplify Your Meta Ads Strategy with The Superfan SystemAre you ready to supercharge your business with ads that actually get you clients? Whether you're an ads newbie, you've had a go before with mixed results or you're running ads but are ready for even better results, I'm here to tell you that outrageously good results are within your reach. To celebrate the new series of Lionhearted CEO, this is the first of a 5 part mini series called The Client Cure. In this episode, I'm spilling the tea on how to create an ad strategy that's rooted in connection and guaranteed to...2024-07-0810 min

What Was I Made For?Sophie Griffiths: Leveraging Social Media & Managing Your MindJoin 'What Was I Made For?' hosts, Shaun and Rachael Reynolds, as they delve into the soulful journey of Sophie Griffiths, a singer, songwriter and talented artist who turned her passion for music into a flourishing career. This episode is an inspiring tale of determination, resilience and the power of chasing your dreams. Sophie's transition from a shy teenager to a confident performer is a testament to her perseverance and the supports she gained along her journey. Sophie's discussion on dealing with anxiety and leveraging cognitive brain therapies will be enlightening to listeners dealing with similar issues. Covered in...2024-05-0859 min

Beyond The Systems Podcast | Business Systems & Growth Strategies For Your Online BusinessGrow Your Email List with This Facebook Ad System for $15/day with Sophie Griffiths [Ep 8]In this episode, Sophie Griffiths, a marketing strategist and Facebook ads expert, shares her approach to using Facebook ads for growing entrepreneurs. She emphasizes the importance of building a warm audience and creating a sustainable and consistent marketing strategy. Sophie highlights the common mistakes people make with Facebook ads and offers tips for targeting the right audience and crafting effective messaging. She also discusses the benefits of using Facebook ads for businesses earning $10K-15K per month and provides insights into running campaigns with a $15 daily budget. In this conversation, Sophie and I discuss the im...2024-03-1357 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsThe 3 phases of a December Sales Strategy (even if you want to hibernate!)As the holiday season approaches, so many of my clients are starting to ask the same question: Should I be running ads over Christmas? And even more than that - what's my marketing/sales strategy in December to balance the desire the hibernate and slow down vs keep sales coming in and start January without a big dip in income. So in today's episode, we're diving into this seasonal dilemma and breaking it down into actionable strategies.In this episode we cover:Why you need to break it down in to 3 distinct time periods. Optimizing...2023-11-2830 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsSteal my Black Friday Strategy (whether you're running Facebook Ads or not!)Love it or hate it, Black Friday is here to stay. As small businesses we have to decide if creating a Black Friday offer aligns with our services, values and marketing strategy. In this episode I walk you through I help clients make the decision to do an offer and the strategy I use to create Facebook Ads that generate BIG sales. In this episode we cover:The 3 questions I ask when I kick off conversations about Black Friday with my clients What to do if you're NOT doing a Black Friday offerShould you run Facebook...2023-11-2137 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsAre you falling in to the Warm Audience Trap?If you currently rely on organic social media to grow your business, and you feel like you are struggling to reach new people or it takes people a long time from when they find you to becoming a client, you might have fallen in to the 'warm audience trap'. It's an easy trap to slip in to (I've definitely been there!) but it can be easily fixed with some intentional action! In this episode I share the 3 strategies I use to help clients move out of the warm audience trap (and prevent them from slipping back in!).2023-11-1419 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsAttraction marketing: what it takes for content to stand out today with Rachel PearsonYour messaging is about so much more than what you post on Instagram. Creating content that attracts clients, builds trust and feels uniquely you is becoming more and more important to stand out and build a sustainable business - especially is you have an evergreen course that relies on your messaging rather than launch tactics. This week I'm speaking to Rachel Pearson about attraction marketing and how to make your content stand out in a sea of generic messaging. I worked with Rachel over the summer and her approach totally blew my mind so I am thrilled...2023-11-0740 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsWhy filling your evergreen course feels hard - and what to do about it.The online world is changing, and the way we operate and market our businesses is changing too! If you feel like you're caught up in the launch cycle, and rely heavily on methods that worked wonders a few years ago, but result in crickets now...listen up!I'm going to be sharing insider info on how your marketing, both organic and paid, needs to change to respond to this shift. And how to make sure Evergreen actually works for you and your business. (And isn't just an automated version of your live launch method!) Join...2023-10-3132 min

The Subconscious Expert151. Client Success Story: From Stagnation to Quantum Leap in Business with Sophie GriffithsEver wondered if a quantum leap in business is possible within just a few months? I'm here to tell you that it absolutely is possible, and I'm bringing on someone who is a real-life example of that! Today, I sit down with my 1:1 client Sophie Griffiths, who has experienced an extraordinary transformation since we started working together. Sophie's story is not just about business growth (even though she earned more this year than the last three years combined!); it's about mindset shifts, living a life that is aligned with her values, and having time for herself, and...2023-10-3141 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsRevamp or Relaunch: The Art of Updating Your Website with Hannah DossaryEver felt embarrassed to share your website link? Or noticed a disconnect between your social media presence and your website? Tune into this week's episode, as Website Designer Hannah joins me to discuss the power of creating unique and playful websites! Whether you have a product or service-based business, having a future-focused design that shows personality and connects with your customers, is key. So, is now the right time for you to be revamping or relaunching your site!? Join me as I unlock the secrets to creating a space that compliments your social media efforts and successfully...2023-10-1734 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads3 things I learnt from my first business retreat (and what you need to know if you want to go on one!)If you follow me on Instagram, you might have seen that I went on a business retreat. I've had so many questions from people wanting to know what it was really like, I thought I'd do a podcast episode to spill the beans and give you a behind the scenes insight in to what it was really like. Whether you want to go on a retreat, or if you are going to run one (or you're just interested!), this episode covers: Why I chose this Retreat (and how much it cost 😉) What I'll be looking for nex...2023-10-1030 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsThe unexpected impact of building a personality-led brand that brings your values to life with Kayleigh LloydCreating a brand is about so much more than colours and logos. It's about creating something that feels authentic and true to who you are. It's about making your brand an extension of your personality, your core values, and deeply connects with your audience. In this episode we cover:Sophie's experience of working with Kayleigh including the process they followed and the impact it had on her businessThe importance of creating a personality-led brand that aligns with you and your valuesHow important it is to develop a confident brand when transitioning from freelancer or side hustler...2023-10-0341 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsGrowing a team: the good, the bad and the uglyFor me, growing a team (or 'outsourcing') has been one of the trickiest parts of growing my business. I've struggled to find guidance or insight in to how other people have done it and so have done a lot of trial and error to understand the type of support that I, and my business, need. With the aim of having more open conversations about growing a team and sharing what I've learnt so far, in this episode I share the mistakes I've made and the light bulb moments that have helped me start to get it right! In...2023-09-2630 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsHow understanding your cycle can help you grow your business (without changing your whole life!) with Jacqueline ReneeAs a 'CEO with a cycle' I definitely notice that my hormones impact how I work, what I want to work on and the mindset I show up for myself and my business. Ever since 2017 when I started tracking my cycle in a bid to get pregnant, I've been interested and aware of my cycle, but honestly, I've never quite worked out how to create a business or life that changes in relation to which phase I'm in. But in an effort to avoid the burnout cycle and to feel like I have the time and energy...2023-09-1949 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsShould You Add a Low-Ticket Offer to Your Customer Journey?Ever pondered whether you should add a low-ticket offer to your customer journey but not quite sure if it's more effort than it's worth, if it will attract the right people, or even just how to get it running so it sells without much input from you? This week, we're diving straight into that very topic— low ticket offers, using ads to sell them and whether it's a brilliant idea or best avoided for your business. In this episode we cover:Understanding Low-Ticket Offers: What exactly is a low-ticket offer, how it fits into yo...2023-09-1228 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsBehind the scenes of my 'post rebrand burnout' & 5 things I've changed sinceIt's time for a behind the scenes episode! Since I re-branded & relaunched my business back in June, there have been a lot of changes behind the scenes and I know that sometimes, hearing what other people are testing, experiencing and struggling with is just as useful as a new 'strategy' - so I wanted to share it with you! In this episode we cover:The 'post-launch' burnout which was a big lightbulb moment (or painful learning curve depending on your viewpoint!)What stripping back to the bare minimum taught me and how I'm making changes to...2023-09-0526 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsDefining & achieving business success while navigating motherhood with Suzy OlivierMy own personal experience, and that of so many of my clients, is that starting, building and running a business and navigating motherhood are so intertwined. It's both the reason we want the flexibility and also the biggest challenge to achieving a version of success that makes it all worthwhile. Suzy Olivier is committed to rewriting the narrative around what it takes to achieve success as a mother, so you can design your life and business to experience genuine success on every level - which meant she was the perfect person to have on the podcast to...2023-08-2949 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsWhen you’re growing your email list, but subscribers aren’t converting to clientsIn today's episode, we're diving deep into the common misconceptions about email lists and the reality of how to truly convert subscribers into clients. If you've ever felt that despite growing your email list, you're not seeing a steady stream of clients, this episode is for you.In this episode we cover:1. The Myth of the 'Steady Stream' The misconception about committing to email list growth equating to a consistent client influx.The pitfalls of solely relying on ad campaigns and regular emails.2. Three Pillars of Email Conversion Success: Maximising the...2023-08-2222 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsBuilding a business that plays to your strengths with Hannah MillerI asked Hannah to be on the podcast because I spent a day with her back in April and the work we did on my strengths and how they influence the way I run my business has had a big impact on decisions I've made since, including stopping my successful group programme. Hannah is a 'Strengths based coach' and uses the Clifton Strengths test to inform the way she works with clients. You don't need to have done (or even heard of!) the test to get a lot from the episode. In the episode we...2023-08-1541 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsCan you really have the summer holidays off (and do you actually want to?)The summer holidays and how to navigate the change in routine, kids at home, more people away and the inevitable (or perhaps not!) dip in income has been a hot topic of conversation for Sophie with her friends, in her mastermind, with her coach and for clients for the past few months. In this episode, she opens up those important conversations and how they have shaped the way she looks at the summer and the impact on her business, and life. In this episode we cover:Current situ - where Sophie is at with the summer...2023-08-0824 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsMastering your money mindset and creating sustainable business growth with Rebecca Haydon🌟 Ready to uncover the mindset shifts that can skyrocket your business growth? 🌟In this episode of LionHearted Marketing, Sophie teams up with her mindset and strategy coach, Rebecca 'Bec' Haydon, to dissect the entangled world of money mindset, feeling safe in your business, and the hurdles that keep you stuck from reaching your next financial level - at any level. In this episode we cover:is episode we cover:💡 Money Mindset: How your money mindset could be impacting your business? We particularly focus on feeling comfortable but you're not seeing the growth yo...2023-08-0149 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsLeak-Proof Your Lead Magnet Journey: Attracting Ideal Clients, Nurturing Subscribers, and Mastering Next Level StrategiesIn today's show, we're diving deep into the world of lead magnets and uncovering the leaks that might be hindering your success. Join Sophie as she explores three crucial leaks and how to fix them to supercharge your marketing strategy.In this episode we cover:💧 Leak 1: Crafting the Perfect Message Sophie shares her expert insights on tailoring your lead magnet messaging to attract your ideal clients when using Facebook and Instagram (Meta) ads. Learn how to avoid the common mistake of having a vague lead magnet that doesn't resonate with your target audience.💧 Leak 2...2023-07-2527 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsPowerful storytelling to authentically market your business and sell without the BS with Colette McBethWhat’s this episode about?Former BBC news correspondent and author turned Storytelling and messaging mentor Colette McBeth joins Sophie in this episode all about how to effectively use storytelling to connect and convert clients in a way that feels easy, aligned and empowering.In this episode we cover:Here's what you can expect from this episode:💡 Discover why storytelling is essential for building connection and engaging your audience. 💡 Uncover the power of your own story and how to incorporate it into your messaging. 💡 Learn how to craft relatab...2023-07-1844 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsHow to create joyful customer journeys that power your businessWhat’s this episode about?Ready to uncover the secrets of creating joyful, repeatable customer journeys that consistently convert new clients? Well, you're in for a treat! In this week's episode, we're diving deep into the power of customer journeys and the practical strategies you can implement to take your marketing, and business, to the next level.In this episode we cover:🔎 Gain Clarity: Discover how to analyze your existing marketing and identify the gaps and missed opportunities in your customer journey.🚀 Small Changes, Big Impact: Learn how making relative...2023-07-1121 min

Strictly Speaking with Stewart PinkStrictly Speaking with Sophie GriffithsIn this episode we’re joined by singer, songwriter, TikTok star and power cut enthusiast, the wonderful Sophie Griffiths. It was lovely to catch up with Sophie about her super-relatable new single Power Cut and why it’s so important for all of us to unplug and take a break from time to time. We covered all sorts of other things too with exciting news about Latitude, singing on a bus, singing on a train, singing to strangers and singing with a choir. Plus we even talked about Sophie’s early Olympic dreams, Love Island, cake, radio 1 and of course...2023-07-1130 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsCreating a successful group programme with Gemma GilbertWhat’s this episode about? I love recording episodes with people I have worked with and if you've listened to episode 1, you'll know that working with Gemma has had a big impact on my business over the last year.Gemma is an expert in helping service providers create world class group programmes and enrol into them month on month (aka 'evergreen) so they can scale their business, without burning out.In this episode I cover:In this episode I really wanted to explore the key elements moving from working with clients 1:1 to...2023-07-0437 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads3 big moves in the last 3 months (and what I've learnt)Welcome! This is an episode with me, Sophie, spilling the beans on the 3 big moves I've made in my business in the 3 months since I last released an episode.What’s this episode about? The last few months have been a time of big change, personally and in my business, and I can't wait to share some of what's been going on.In this episode I cover:Big Move 1: Rebrand my entire business (including business name!). How did it come about? Why couldn't I just evolve the previous brand? Wh...2023-06-2733 min

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsThe importance of creating a visual brand that is more than a logo with Helen Bamborough from MumfolkWhat’s this episode about?In the 3rd and final episode of the Branding mini series, Helen and I talk about visual branding. This isn’t an episode that is going to tell you how to create a great social media graphic or what fonts to use. This is much more about how we convey our brand to potential clients, from messaging and the language we use to the feel our brand invokes when people look at our social media and website. If you’ve always ‘made do’ with a simple logo, brand colours and some socia...2023-02-1634 min